Rapeseed flowers bloom in a million miles, yellow from south to north. Rapeseed flowers are of great ornamental value. The leaves are like jasper in the world, and the flowers are like gold in the world. It also has high economic value and is mainly used to extract edible oil. Therefore, the ancients praised it as "Love him for livelihood and civilian use, not idle flowers and weeds."
Sichuan is a large province of rapeseed cultivation, which has achieved countless beautiful scenery of rapeseed flowers and the reputation of "Tianfu rapeseed oil". Sichuan cuisine uses Sichuan oil to have authentic spicy and delicious food. In recent years, with the improvement of quality, the export of Sichuan rapeseed oil has also become increasingly prosperous.
"Tianfu vegetable oil" rapeseed planting base. Photo courtesy of Huida Grain and Oil
The sun of the Mianshan Mountains, there are golden flowers. Mianyang City is located in the north of Sichuan, so named because it is located in the south of the Mianshan Mountains. There are a large number of rape bases here, which is a resort for watching the flower clock in the flower, and it is also a guarantee for the quality of the rapeseed. Every spring, the rapeseed fields that are connected to the sky are entangled in the distance, involving the footsteps of tourists. Even after the flowering period, the rapeseed will not be lonely. Its rapeseed is harvested by farmers and sent to local oil extraction enterprises for delicate processing to become a golden fragrant and pure finished edible oil.
Huida Grain and Oil is a good grain and oil demonstration enterprise in China. It is one of the key oil pressing enterprises in Mianyang City, located in Anzhou District, Mianyang City. Pingqiang Agriculture is its cooperative enterprise, providing high-quality rapeseed and other raw materials services.
Luo Lin, Chairperson of Huida Grain and Oil, introduced the product. People’s Daily Online Bangs
"This is the’King of Sichuan Cuisine ‘, and the e-commerce platform sells very well. This is’Luofu Mountain’, which is named after a scenic spot in Anzhou District…" In the product exhibition hall of Huida Grain and Oil, chairperson Luo Lin pointed to a dazzling variety of brands of edible oils to introduce. Different oils have different uses and have different traditional sales areas. For example, although the black color of rapeseed oil is not good-looking, it has a more fragrant taste and is suitable for making chili, etc.; the crystal bright yellow rapeseed oil is more suitable for frying food. "The market needs to be subdivided. The black one sells better locally, and the yellow one is more popular in Chongqing," Luo Lin said.
"Upstream develops gold seeds, we provide gold rapeseed, and Huida produces gold products. Every link strives for the same quality as gold, and together it can become a’golden chain ‘to provide the masses with excellent edible oil." Xiao Qing, a deputy to the Mianyang Municipal People’s Congress and general manager of Pingqiang Agriculture, said that rapeseed that meets the public brand standard of "Tianfu rapeseed oil" has the advantages of high yield, good disease resistance and high oil yield. "The contribution of agricultural research institutions has brought these advantages. They have created the first link of the’golden chain’."
Huida Grain and Oil Filling Workshop. People’s Daily Online Bangs
Xiao Qing introduced that in order to meet the standard of "three products and one standard" (pollution-free agricultural products, green food, organic agricultural products and agricultural geographical indications), the thinking and way of field work must be changed. For example, using insecticidal boards instead of spraying pesticides means using physical methods instead of chemical methods to reduce pesticide residues.
Xiao Qing’s words were very funny and the metaphor was very accurate. "The two companies are a cooperative relationship between two parties on the surface, but in fact they are complementary partnerships – Pingqiang Agriculture seems to be producing rice paper, and Huida Grain and Oil seems to be creating calligraphy.
In 2019, Sichuan Province issued the first batch of five group standards for "Tianfu rapeseed oil", laying the foundation for the standardization of this public brand. These standards determine specific and detailed standards in five aspects: rapeseed cultivation, rapeseed, rapeseed drying and storage, Luxiang rapeseed oil processing, and Luxiang rapeseed oil. Among the standards, some quality indicators and safety indicators are stricter than relevant national standards. Only mid-to-high-end Sichuan rapeseed oil that meets this standard can use the "Tianfu rapeseed oil" regional public brand trademark.
In order to monitor the quality of oil products and trace back to product manufacturers, each barrel of "Tianfu Vegetable Oil" has a QR code on the packaging, and the "ins and outs" of the barrel of oil can be understood with a scan of the mobile phone.
Oil products are automatically packed and sealed. People’s Daily Online Bangs
The "Tianfu vegetable oil" standard is stricter than the previous vegetable oil standard. But Huida Grain and Oil employees said they particularly support this standard. They feel that strict execution standards and strict supervision of the market can make a big wave of sand, eliminate some poor oil quality products, and provide the masses with high-quality and reliable edible oil.
"It’s hard to be an enterprise, and it’s even harder to be a conscientious enterprise." Li Nengyong, sales director of Huida Grain and Oil, believes that if a company has a conscience, it will have credibility, and if it has credibility, it will have vitality. As a salesperson, he will lead the whole company to achieve sales of 600 million yuan this year and sprint to 1 billion yuan next year, which is very stressful. He said that maintaining brand perception is crucial to the company, and if the image is damaged, the sales target will be lost immediately. Now the company has become a member company of "Tianfu Vegetable Oil", which is a golden sign that can only be polished, not dusted.
"Only the fragrance of oil can return customers, and there is no credibility." From a small oil mill 30 years ago to today’s scale, He Dayu, general manager of Huida Grain and Oil, has a simple and profound experience in being a conscientious enterprise. She was laid off and started a business with her husband, starting from the sale of backlogged edible oil, and gradually expanding the enterprise. What she felt most deeply was the need to talk about credibility. She introduced that when Chongqing merchants drove large trucks with 40 large oil drums to the door to pull oil, they got off the car and went to bed out of trust, and did not supervise the oil loading process at all. When the merchants woke up, they would not check and drive away. "Even if it is to fill him with water, he will pull it away. You have to be conscientious, and you have to be conscientious when you are a business." He Dayu said that since the other party trusts her, she must be worthy of this trust. If you fake it, not only will your conscience be difficult, but the company’s reputation will also be bankrupt. How can you have the opportunity to process "Tianfu rapeseed oil" today? He Dayu said that in addition to cooperation, Huida Grain and Oil also has 20,000 mu of rapeseed planting base. Local farmers receive the high-quality seeds they distribute every year, plant rapeseed according to the order, and sell rapeseed according to the standard. This improves the quality of "Tianfu rapeseed oil" from the source of raw materials.
Warehouse storage. People’s Daily Online bangs
Sichuan cuisine is inseparable from Sichuan oil, and Sichuan oil relies on Sichuan cuisine to go out. Now that there is a higher standard of "Tianfu rapeseed oil", Sichuan oil’s road will go further and more stable. A welcome change is that some areas that do not eat rapeseed oil very much are now selling rapeseed oil steadily. This is important good news for the revitalization of Sichuan rapeseed oil industry and the establishment of the "Tianfu rapeseed oil" brand. There is an industry saying that rapeseed oil has high nutritional value, second only to olive oil in the edible oil category. The pressing by-product of rapeseed oil can be used in industries such as skin care masks. This also adds to the development and growth of the "Tianfu rapeseed oil" brand.
When it comes to Sichuan cuisine, people immediately think of spicy food. But in fact, after the spicy energy has passed, they can still taste the sweetness. This sweetness depends on the excellent quality of Sichuan rapeseed, the strict standards of "Tianfu vegetable oil", and the conscience of the Sichuan edible oil industry. Huida Grain and Oil is located in Anzhou, and this place name just meets the social needs of food safety. "Good heart is my hometown", and a place where conscience is placed can become people’s home or a paradise for enterprises. The establishment of the "Tianfu vegetable oil" brand requires more public supervision and more conscience in the management of enterprises, so that the people can rest assured and achieve the result of "heart-to-heart harmony and prosperity".
Fly into the cauliflower in groups, confident that there is no other fragrance in the world. The vegetable oil that the Chinese have eaten for thousands of generations has ushered in an upgrade, and the "Tianfu vegetable oil" brand will make Sichuan vegetable oil more fragrant. The reputation of "The Land of Abundance" will also be passed down for a long time because of the fragrance of "Tianfu vegetable oil".