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The head singer settled in, why choose Netease Cloud？

Editor’s Note: This article is from WeChat WeChat official account "Tech Planet" (ID:tech618), by Li Xiaolei, published by 36Kr with authorization.

Just like 16 years ago, Jason once again became a "crab eater" by taking part in "My Show" and becoming a champion.　

On September 21st, Netease Cloud Music officially announced that it had reached a brand-new strategic cooperation with famous musician Jason. This means that the two parties will carry out innovative operations in music copyright, personal music IP development, music works creation and online music performance. This is also the first in-depth cooperation mode between the head singer and the streaming music platform involving music copyright, personal IP, operation announcement and so on.　

Since 2004, Jason, who has been groping in the music industry, has witnessed the changes of the music industry from the record era to the streaming media era. For the head singers, the new music industry, which is slowly unfolding in front of them, has undergone tremendous changes compared with the past.　

The hard power of music streaming media platform has been extended to the comprehensive operation of musicians and music works, including the redevelopment of music copyright, concerts, IP peripheral and other diversified commercial operations.　

The cooperation with Jason is also the first shot for Netease Cloud Music to open the ∞ Unlimited Music Plan. While supporting original musicians, Netease Cloud Music has another "abacus"-through the "Infinite Music Plan", more mainstream musicians will be held in hand to provide them with a new service model based on the music platform, which will inject more vitality into new and old music.　

The combination of head singers and head music platforms will also become another competitive trend in the music industry.

From the earliest signing of Shangteng Entertainment, to Tianyu Media, and then to the independent studio, Jason, who debuted in the draft, has turned into the top male singer in the Chinese music scene and won the Grand Slam of the mainland music award. In 16 years, he released 14 music albums and left more than 200 singles.　

When Jason debuted as an amateur in 2004, it was a period of drastic changes in the music industry.

Dao Lang became a key figure in Chinese music this year. At that time, there was no concept of "sinking the market", but the first album "The First Snow in 2002" released by Dao Lang, with its unique music type, "entered" the urban and rural markets in one fell swoop, bringing about a change in music types.　

In the record era, musicians mostly earned their income by selling physical albums and records. The sales volume of Dao Lang’s first album claimed to be as high as 2.6 million. Pay-as-you-go CRBT became popular from this year, and the profit of record companies was replaced by the service fee of paying for downloading CRBT. Song Ke, who was the CEO of Taihe Wheat Field at that time, even spent tens of millions to buy out the color ring back tones copyright of Dao Lang’s three songs.　

Over the past 10 years, the mode of music announcement and profit has undergone tremendous changes. The mode of music profit has changed from records and ringtones to establishing exposure on streaming media platforms and social platforms and selling digital singles and albums. At the same time, on the basis of gaining influence, we will tour and develop and sell the surrounding IP products.　

Most mainstream head musicians came out of the era of traditional record industry, and the traditional announcement and distribution modes that prevailed in the past, such as playing charts, releasing records, signing sales tours and performing in various places, have long since fallen behind in this era.　

In the fast-paced moment, the streaming media platform has obviously become an important part of musicians’ communication channels, and the rise of Tik Tok and Aauto Quicker has also opened a new door for musicians.　

In other words, the Internet is reconstructing the traditional music industry, and the cooperation between digital music platform and record companies, brands and musicians has gradually become closer. To some extent, digital music platform plays an important role in promoting the value of the whole industry chain in the music industry.　

Jason’s hand in hand with Netease Cloud Music is clearly an insight into this trend. In fact, this is also a new mode of all-round music cooperation with head singers initiated by Netease Cloud Music.

Under this brand-new mode, Netease Cloud Music will provide multi-dimensional module services such as accurate and intelligent recommendation of works, personal music IP development, exclusive music brand activities, music linkage at home and abroad, cross-border integration of original music, offline and offline music performances, new interaction in Yuncun community, and commercial development of music content.　

For example, relying on personalized recommendation, song list, music review, Mlog and other product features, Netease Cloud Music has built a "music community" with unique vitality, which will help musicians reach users from multiple channels. In terms of music creation, in June this year, Netease Cloud Music also strategically invested in the AI Music Company "AIVA", and will develop innovative products to assist musicians in their creation in the future.

In the era of traditional records, the profit logic is to sell physical album records, relying more on obtaining exclusive copyright. Since her debut, Jason has released 14 albums, more than 200 high-quality music works and more than 40 OST golden songs. For Jason, who has left a large number of works, he can earn a lot of money only by his current copyright and concerts.　

In the era of digital streaming media, besides copyright, how to expand the rich and multidimensional vitality of music and make a music work have a longer tail value and influence has become a new proposition.　

Under this change, it is very important for musicians and platforms to change with the trend.

In April this year, the internal letter of Netease Cloud Music’s 7th anniversary mentioned that "we are witnessing the’ most civilian’ moment in China’s music history". Netease Cloud Music should complete the mission of "delivering the beautiful power of music", and "providing surprises for users", "serving musicians" and "the team should love music" are listed as the most important things.

The internal letter also emphasized that "the service for musicians should be more active, more detailed and more in place". In fact, as early as 2016, Netease Cloud Music pioneered the "Musician Index" and successively launched independent musician support programs such as "Stone Project" and "Ladder Project". Today, with 160,000 original musicians in Yuncun, it seems a natural thing to expand cooperation with mainstream artists in the head.　

In single sales, Netease Cloud Music had a cooperation example with Hua Chenyu’s "I really want to love this world" before. With the energy of the song itself and the operation of Netease Cloud Music, 45 days after its launch, the single has sold more than 16.67 million copies in Netease Cloud Music, with sales exceeding 50 million yuan, which is called "half a billion singles" by netizens.　

In addition to these figures, at present, there are more than 1 million messages in Netease Cloud Music Review Zone. More than 400,000 points were praised by the hottest comments, which is the additional significance given to the songs by Netease Cloud Music Community atmosphere. Some users talk about the background of the song in the comment area, which is a music dedicated to the depressed group, and some users talk about their own depressed experiences and get comfort in the comment area.　

For singers, tours, concerts and other large and small stage presentations are particularly important. Since Jason’s debut, she has held 61 large-scale concerts and toured more than 30 cities at home and abroad, with a total of 1.3 million people watching. In 2018 and 2019, she broke the box office record of a single concert in the Bird’s Nest for two consecutive years.

In the operation of online concerts, Netease Cloud Music has already had the experience of actually operating online performances, including LIVE on the cloud, "Fish Dining in Sodagreen" and the new solo concert of Mr.R&Beats in Wilber Pan.　

Not only that, Netease Cloud Music also took the lead in launching supporting services for paying to watch online performances. Take the online concert of the 7th anniversary of TFBOYS debut as an example. The ticket prices of online concerts are 30 yuan, 158 yuan and 860 yuan, respectively. The higher the price, the more rights and interests you can enjoy, and more products you can enjoy during the week. In the end, the record of this concert reached 786,000 simultaneous online users, which also broke the world record of online paid concerts.　

Today, online performances are gradually normalized, and offline performances complement the ecology. The importance of online performance planning and supporting services is also more prominent.　

Netease Cloud Music launched the "Infinite Music Plan", the essential purpose of which is to strengthen and innovate the deep cooperation mode with the mainstream artists in the head, and give full play to the superior resources of the music platform to carry out all-round integration with the mainstream artists in the head. Taking music as the benchmark core, we will create high-quality, personalized and topical music content.　

While releasing the potential of music IP, it is actually exploring the possibility of music cross-border.

Netease Cloud Music, while continuously supporting original musicians, has also begun to provide a new service model based on the music platform for head singers. To some extent, this is another evolution of the streaming music platform.　

However, in today’s diversified music channels, if we want to be re-recognized and maintain the popularity, it will test our ability to adapt to the operation and publicity of streaming media era more comprehensively.　

It is understood that after the cooperation between Jason and Netease Cloud Music, Netease Cloud Music will launch "Jason Music Week", which will promote many widely sung songs in Jason on the whole platform in terms of song list, cloud circle, Mlog and platform announcement.

From the user’s point of view, mastering the youth market is the key to the future for any industry. There is no doubt that Jason’s incremental audience market comes from young people. You should know that among the active users of Netease Cloud Music, the post-95 generation accounts for more than 60%. For most singers, reaching these new users, being re-recognized and liked is also an important measure to stimulate the original vitality of music.　

At the same time, the community atmosphere of Netease Cloud Music, including music reviews, Mlog, and Japanese push, will undoubtedly drive all kinds of music to find exclusive user groups, and even bring about the proliferation of quantity and the breakthrough of the circle.　

Undoubtedly, in the current music market, the music platform plays a key role in linking the upstream and downstream.　

In the past six months, Netease Cloud Music has successively reached cooperation with Ghibli, Warner Copyright, Shaocheng Times, Rolling Stone Records, Universal Music Group, Indie Works, BPMT(BPM Tokyo), CUBE Entertainment, etc. Almost every month, one or two copyright cooperation agreements have been reached, and the richness of the music library has already reached the leading level in China.　

On September 14th, Netease Cloud Music just announced that it has reached a strategic cooperation with Bertelsmann Music Group (hereinafter referred to as BMG). The two parties will carry out deep-seated and diversified cooperation in the upstream and downstream fields of music copyright, deep development of music IP, music performance, online karaoke and so on.　

Judging from the cooperation of various companies, the cooperation between Netease Cloud Music and various copyright parties is not simply the cooperation of music copyright authorization, but has expanded to more fields. Music copyright, deep development of music IP and deep operation of music performance have been repeatedly mentioned, and this cooperation mode will also become a new trend of copyright cooperation. It is no longer new to obtain music copyright alone. How to inject more three-dimensional vitality into a music work is the key to the competition of streaming media music platforms in the future.　

All these measures mean that Netease Cloud Music is exploring the deep water area of the music platform. In addition to copyright competition, the more important problem left for the music platform has become how to inspire musicians, users and industries to have greater value.　

While absorbing the head musicians headed by Jason, and providing them with high-quality music services, high-quality music content and the community ecology fed back by peripheral services, the differentiation advantage of Netease Cloud is gradually strengthened, followed by the continuous destruction of songs and music-related content. Once this closed loop of musician-content-community ecology is formed, it will undoubtedly become the competitive advantage of Netease Cloud Music in the future.　

Grasping the head musician firmly is another dimension of the music platform besides music copyright competition and user competition. In the future, how to provide more complete music operation for head musicians and independent musicians, pay attention to creation and announcement, and provide new music services will all become the new "homework" of the platform. Only by doing this problem well can you become an "excellent student" in the industry.

The general secretary of the two sessions pays attention to these three ＂new＂ in the crucial year of network observation

In the two sessions of the National People’s Congress in 2024, the General Secretary of the Supreme Leader visited the delegation three times, and had cordial exchanges with the delegates on future-oriented issues such as new quality productivity, new pollution control and new quality combat effectiveness, so as to guide the high-quality development of China in the new era.

New quality productivity is characterized by innovation, the key lies in high quality, and the essence is advanced productivity.

This year’s National People’s Congress, which is regarded as the new quality productivity that incites the high-quality development of China’s economy, has undoubtedly become one of the hottest keywords.

From "don’t ignore and abandon traditional industries" to "cultivate and expand emerging industries and build future industries ahead of schedule", from "fight hard on key core technologies" to "promote scientific and technological innovation and industrial innovation as a whole, and strengthen the transformation and application of scientific and technological achievements" … … This year’s two sessions, with the topic of "new quality productivity", the General Secretary of the Supreme Leader clarified the dialectical relationship between new quality productivity and traditional industries, pointed out the direction to open up the blocking points that bound the development of new quality productivity, and defined the methodology for developing new quality productivity according to local conditions.

Since the "new quality productivity" was first put forward in September last year, the General Secretary has talked about the reality and urgency of developing new quality productivity on many occasions: "Scientific and technological innovation has achieved new breakthroughs, and new quality productivity has been accelerated" and "developing new quality productivity is the inherent requirement and important focus of promoting high-quality development".

Looking at China, a number of high-end, intelligent and green new pillar industries have risen rapidly, and the "new three kinds" of electric vehicles, lithium batteries and photovoltaic products have performed brilliantly. The new quality productivity has shown strong potential in supporting China’s high-quality development.

Looking around the world, a new round of scientific and technological revolution and industrial transformation is reconstructing the global innovation map and reshaping the global economic structure. We are faced with both rare historical opportunities and severe challenges in tackling key technical problems.

Whether it is to boost confidence, promote economic recovery, or win strategic initiative in future development and international competition, all localities should adjust measures to local conditions, proceed from reality and start with innovation, so that new quality productivity can empower thousands of industries and create new advantages for development.

The treatment of new pollutants is related to people’s health and ecological environment safety, and it is a "new difficulty" that restricts the continuous and in-depth improvement of air, water and soil environmental quality.

Compared with conventional pollutants, new pollutants such as light pollution, "white" pollution and marine plastic particles have the characteristics of serious harm, hidden risk, difficulty in degradation and difficulty in emission reduction and substitution.

The general secretary has been paying attention to this topic for a long time. "It is very timely to propose new pollution control now." When attending this year’s joint meeting in Chinese People’s Political Consultative Conference, the general secretary said: "With new problems, we can’t say that we can rest our hands before the old problems are dealt with, and we must catch them simultaneously."

Once, in autumn and winter, some areas in northern China often suffered from large-scale severe smog, an environmental indicator of "PM2.5"seriousExceeding the standard has become a long-standing problem. For more than 10 years, it is with the courage to face up to the problem and the foresight to build a beautiful China that the General Secretary has vigorously promoted the comprehensive environmental management of mountains, rivers, fields, lakes, grass and sand in the whole society, which has led to today’s "long-term blue" and the historic, turning and overall transformation of China’s ecological civilization construction.

At the joint meeting, for the treatment of new pollutants, the general secretary gave a breakthrough path: to systematically promote ecological protection and repair and solve outstanding problems in the ecological environment with "reform ideas, technical strength, transformation methods and market means".

"The scenery should be long and eye-catching." As the General Secretary said, "People who have no long-term worries will have near worries", grasping old problems, giving consideration to new ones, "taking real actions and solving one thing is a little", and comprehensively implementing policies and treating both the symptoms and the root causes can lay a good green background for the high-quality development of China.

High-quality economic and social development requires the development of new quality productive forces; To build a world-class army, it is also necessary to upgrade the new combat effectiveness.

"Promote the efficient integration and two-way pull of new quality productivity and new quality combat effectiveness", "Create the growth pole of new quality productivity and new quality combat effectiveness" and "fully liberate and develop new quality combat effectiveness" … … At the two sessions this year, the Chairman of the Supreme Leader was in the delegation of the People’s Liberation Army and the Armed Police Force, focusing on comprehensively improving the strategic capabilities in emerging fields and building new quality combat effectiveness.makeFurther deployment.

Since presiding over the work of the Central Military Commission, President Xi has always attached great importance to the construction of our army’s combat effectiveness, clearly pointed out that it is the only fundamental standard to firmly establish combat effectiveness, and emphasized that the combat effectiveness standard should be implemented in the whole process and all aspects of army building.

In 2019, President Xi pointed out at the Military Work Conference of the Central Military Commission that it is necessary to strengthen the construction of new combat forces and increase the proportion of new combat forces. Since then, when he inspected the troops, he has repeatedly talked about strengthening the construction of new quality combat effectiveness. The Party’s Report to the 20th CPC National Congress clearly proposed to increase the proportion of new territory and new quality combat forces.

The key to new combat effectiveness lies in "newness". The new expansion of "new" in the space field, the new change of winning mechanism, the new mutation of science and technology, the new mode of weapons and equipment and so on.

Aiming at the future battlefield, President Xi gained an insight into the general trend of the world, grasped the opportunities of the times, and made a scientific decision to liberate and develop new combat effectiveness, which not only conformed to the trend of the times, but also responded to the changes of the times, showing a broad vision and containing far-reaching considerations for the integrated operation of strengthening the country and the army.

Born to the new, the quality is strong. Anchoring the goal of building the army for a hundred years, keeping up with the development of modern war forms, constantly updating ideas and concepts, boldly innovating and exploring the construction and application mode of new combat forces, and forging a winning teacher have a long way to go.

Be the first in the spring of the year, and do everything first. From new quality productivity to new pollution control, and then to new quality combat effectiveness, the course has been anchored. Let’s go to "new" together.

In Chess-Game 2016, the word ＂chaos＂ in the Middle East takes the lead, and many countries are involved in chess.

　　Cctv newsIn 2016, looking back at the situation in the Middle East, the word "chaos" was still at the forefront, and the war continued, and Syria and Iraq were undoubtedly the two main battlefields in this chaos.

　　On these two battlefields, there are threats from extremist organizations, contests between religious factions, wrestling between neighboring countries, and the game between great powers … … The complexity of the situation makes it difficult to see it clearly for a time. This game of chess in the Middle East is getting finer and finer. Among them, on the battlefield in Syria, many parties are strangling each other and their strength is changing, showing an obvious "robbery" situation.

　　Syria: "Robbery" chaos is like a big country wrestling

　　The so-called "robbery" in Go means that both black and white sides surround each other’s pieces. In this situation, if the round is white, you can eat a sunspot; If the wheel is dark, you can also eat a Bai Zi, and so on, there will be no solution in the cycle. This situation is quite similar to the development of the situation in Syria this year.

　　Beginning in 2016, the Syrian battlefield is still fierce. With the support of Russia, Syrian government forces gradually gained the upper hand against extremist organizations and opposition forces supported by the United States and its allies.

　　In view of the increasingly serious terrorist threat, there were signs of easing between the United States and Russia on the Syrian issue. With the opportunity of sending troops to Syria, Russia successfully forced the United States to return to the negotiating table, and the United States also became loose on the issue of Syrian President Bashar al-Assad’s stay.

　　On February 22, the United States and Russia reached an agreement on a ceasefire between the parties to the Syrian conflict. On March 14th, under the impetus of all parties, the Syrian government and the opposition held "substantive" peace talks in Geneva. But on the same day, Russian President Vladimir Putin made an unexpected statement.
　

　　Russian President Vladimir PutinI believe that the Ministry of National Defense and the armed forces have generally completed the tasks assigned before, so I ordered the Ministry of National Defense to withdraw its main forces from Syria from tomorrow (March 15, 2016).

　　In September 2015, Russia officially announced that it would send troops to Syria and carried out several rounds of air strikes against extremist organizations in Syria. Before Russia’s intervention, the Syrian government forces were at a disadvantage in the confrontation with the opposition armed forces and extremist armed forces supported by the West, and the Bashar regime was in jeopardy. After Russia intervened, according to Putin, the Syrian government forces "made a fundamental reversal in the fight against international terrorism". On the occasion of successive victories, Putin suddenly announced his withdrawal, which seems unreasonable, but Russia’s entry and exit on the Syrian battlefield is of great significance.

　　Li Shaoxian, Dean of China Arab Research Institute of Ningxia University.Russia forced the United States and Russia to seek dialogue and cooperation through military actions. In fact, his announcement of withdrawal did not stop military operations in Syria. At the same time, he still said that the action against extremist organizations in Syria would not stop. In fact, he won himself the initiative, and he could attack and retreat.

　　The secret of "robbery" lies in transformation. Although Russia has withdrawn its main forces from Syria, it has no intention of strategically withdrawing from the Middle East, and still retains a certain military strength in Syria. Russia hopes to negotiate with the United States, but if the United States refuses to negotiate or lacks sincerity, Russia’s reserved successors can continue to "rob the dispute" at any time and force the United States to deal with it.

　　On August 16th, Russia made another move in the Middle East. For the first time, Russian warplanes took off from Hamadan Air Force Base in Iran to carry out air strikes against extremist organizations in Syria. This was also the first time that Russia used a third-country military base to attack extremist organizations in Syria.

　　The power contrast between Russia and the United States in the Middle East has quietly changed. Earlier, Russia delivered the S-300 air defense missile system to Iran, and this cooperation between the two countries has made the United States feel like a sore throat.

　　The entry of Russian military forces into Iran is also enhancing the strategic position of Iran, a Shia power, in the Middle East, which also scares Saudi Arabia, a Sunni power that is a traditional power in the Middle East and a "deadly enemy" of Iran. The combat knife that Putin waved this time not only pierced the United States, but also deeply stabbed Saudi Arabia.

　　In addition to Iran, Turkey, which shares a border of more than 900 kilometers with Syria, has never withdrawn from the game of chess in the Middle East. In 2016, at the critical stage of the development of the situation in Syria, Turkey’s relations with the United States and Russia have undergone dramatic changes.

　　Turkey guards the main throat of Russia going south, and it is also the only channel from the Black Sea to the Mediterranean Sea — — Bosporus Strait and Da Daniil Strait are an important link in the anti-terrorism layout of the United States in the Middle East, and they are also NATO’s eastern defense lines to contain Russia. However, the seemingly solid relationship between the United States and Turkey changed after an attempted coup in mid-July. Turkey asked the United States to extradite Gulen, a religious figure suspected of inciting a coup, but it was rejected by the United States, and the relationship between Turkey and the United States gradually faded.

　　At the same time, Turkey and Russia are rapidly approaching. In November 2015, a Russian Su -24 fighter plane was shot down by Turkey on the Turkish-Syrian border, and the relationship between the two countries deteriorated rapidly and once fell to freezing point. In June this year, Turkish President Erdogan sent a letter to Putin, apologizing for shooting down the fighter plane before. Subsequently, the relationship between the two sides quickly warmed up.

　　Although Karlov, the Russian ambassador to Turkey, was assassinated on December 19th in full view of the public, this shocking event did not "reverse" the warming Russian-Turkish relations, but instead urged the two countries to "stand together" more closely. In the complicated chess game in the Middle East, Russia and Turkey need each other and borrow from each other, which is the fundamental reason for the two countries to eliminate interference and get close quickly.

　　Turkey and the United States have been at odds from close allies, but they have been talking with Russia from a distance, which is intriguing. On a black-and-white disk, the color of Turkey becomes bright or dark.

　　On August 24th, in the border area between Syria and Turkey, an elite Turkish army crossed the border into Syria in a high profile. Turkey declared that the move was aimed at cracking down on extremist organizations, but it implied a "dark chess". Just after Turkey sent troops to Syria, the TV station Russia Today simulated and formed a "Syria Crisis Chat Group", which reflected the most realistic interest entanglement among Turkey, the United States and Russia in the form of simulated dialogue.

　　Russia:Should we try diplomatic means to solve the problem?

　　US Vice President Biden:We supported the actions of the Turkish army, and we also dispatched fighter planes to cover it.

　　Turkey:By the way, we also fight against Kurdish armed forces.

　　Kurdish armed forces:America, help! Aren’t we allies?

　　United States:This is a complicated negotiation process. Please step back first.

　　This huge chessboard in the Middle East is never as simple as the game between Sunspots and Bai Zi, and there are never only two players in the Middle East, the United States and Russia. Faced with the opportunity of restructuring the Middle East, regional powers are competing in succession, and the entanglement of interests also makes this chess game more and more complicated. In the face of multi-party wrestling, the United States and Russia have to pause here before they can continue the game.

　　Syrian battlefield: the conflict between the United States and Russia intensified behind the middle-set fight against Aleppo

　　In the autumn of 2016, the layout of all parties in the Middle East has taken shape, and the chess game in Syria has also entered the middle stage.

　　On September 10, the United States and Russia reached an agreement on the cessation of hostilities between the Syrian parties again, but the agreement soon became a dead letter. The United States and Russia accused each other of breaking the agreement, and the contradictions between the two sides intensified again.

　　It is not surprising that the ceasefire failed and the agreement was destroyed. In the face of the practical interests of the Middle East, Russia and the United States obviously prefer "fighting".

　　In October, the fighting in many places in Syria, especially in Aleppo, a major town in the north, rose sharply.

　　The war in the past four years has ravaged this beautiful ancient city, which was built in the 6th century BC and is considered as one of the oldest settlements in human history.

　　However, Aleppo, which is in ruins, is a "battleground for military strategists" — — Aleppo is the economic center and the second largest city in Syria before the war. It is located in the west of Syria, about 45 kilometers away from the Syrian-Turkish border, where Syrian government forces, Syrian opposition armed forces, Syrian Kurdish armed forces and extremist organizations are intertwined.

　　The competition between Syrian government forces and the opposition in Aleppo is becoming increasingly fierce. In a series of siege and anti-siege tug-of-war, the Syrian government forces gradually gained the upper hand, besieged the opposition forces in the eastern part of Aleppo and continuously reduced their sphere of influence.

　　Near the end of the year, the Syrian government forces made significant progress. On December 22nd, the Syrian military announced that it had completely recovered Aleppo. After four years of Aleppo campaign, Bashar regime has become more active and has more obvious advantages in the domestic battlefield.

　　In chess, there is another trick called "pressing", which, as the name implies, is to press the opponent’s chess pieces at a low position, so as to gain momentum and stand out for yourself.

　　In October, Russia announced the deployment of the S-300 air defense missile system in Syria. On November 15th, Russia’s only active aircraft carrier, Kuznetsov, took all carrier-based aircraft and other weapons and equipment to the Mediterranean Sea to join the campaign against extremist organizations in Syria. With the cooperation of Russia, the Syrian government forces have won successively.

　　In the face of Russia’s "continuous pressure" situation, the United States responded hastily and opened up another battlefield — — Raqqa, the so-called "capital" of extremist organizations.

　　Raqqa is located in northern Syria, 160 kilometers away from Aleppo. Raqqa province, where it is located, borders Turkey and has an important strategic position. Raqqa is the main hiding place of extremist organizations, and it has fallen into a tight encirclement and is like an island.

　　The United States expected to open up the battlefield in Raqqa and relieve the pressure of Syrian rebels trapped in Raqqa, but the situation did not develop as expected by the United States. The main force to attack Raqqa is the Syrian Democratic Army led by Syrian Kurdish armed forces. Although Kurdish armed forces are supported by the United States, they have always been a thorn in Turkey’s side, and the United States is caught between the two.

　　At present, the progress of Raqqa recovery war tends to be slow. Syria’s "Motherland" newspaper believes that the "half-hearted" military action of the United States in Syria is not to eradicate extremist forces, but to attempt to aggravate the chaos by proxy and accelerate the division of Syria. The recovery of Raqqa is nothing more than a propaganda war.

　　Under the tearing of all parties, the danger of "fragmentation" in Syria is growing. The situation in Syria, chess to the middle, is as complicated as ending.

　　Similar to Syria, another war in Mosul, a city in northern Iraq, is also fierce and intertwined. But in contrast, the picture of Mosul campaign is clearer than that of Syria. In the chess game on the battlefield in Iraq, the start of 2016 is quite clear. Compared with the decline of the Iraqi army in the face of extremist organizations two years ago, in 2016, the multi-party encirclement and suppression of extremist organizations continued to advance. It is imperative to recover Mosul.

　　Moreover, at present, the contradictions among various parties in Iraq are prominent, the people’s voice for reform is rising, and the government urgently needs a victory to win more trust.

　　Iraq: Mosul recovery war starts, and the undercurrent of the United States and Russia surges.

　　In the early morning of October 17th, local time, the campaign codenamed "Here We Come, Nineveh" was held in the base camp of extremist organizations in Iraq — — It officially started near Mosul. For more than two months, the Iraqi Joint Action Force has been advancing from the east, south and north, recovering many villages and entering Mosul from the east. It is worth mentioning that in the battle of Mosul, the United States personally took the lead, the US military directly participated in air strikes, and heavy vehicles and helicopter gunships also appeared many times.

　　The Obama administration’s term of office is coming to an end, and Mosul has also become the anti-terrorism legacy that this US government hopes to leave behind.

　　In the Middle East chess game in the United States, the battle of Mosul has the function of "killing two birds with one stone". The campaign to recover Mosul mainly started from the east, north and south, leaving only a gap in the west.

　　Russia’s "Independent" believes that this move is to "drive" extremist organizations to Syria, intensify the situation in Syria and weaken the strength of the Syrian government. Public opinion believes that this is also the hope of the United States to compete with Russia for the right to speak in the Middle East.

　　On the battlefield in Iraq, the United States has a clear layout, but it is not easy to play this chess game. As early as before the Battle of Mosul, Turkey, Iraq, Kurds and others began to quarrel over the control of Mosul, hoping to fill the power vacuum left by the defeat of extremist organizations, which also made the original complicated situation more confusing.

　　Turkey’s "uninvited arrival" did not surprise the outside world. Previously, although the Iraqi government repeatedly reiterated its opposition to Turkey’s cross-border entry into Iraq, Turkey sent troops to the Turkish-Iraqi border and stationed troops near Mosul.

　　Why does Turkey have to send troops? Like Turkey’s purpose in sending troops to Syria, its "heart knot" is still Kurds.

　　In addition to the Kurds, the infiltration of Iranian forces is another worry of Turkey. Although Iran claims that it was not directly involved in the Mosul war, its influence on the Shiite-led Iraqi government cannot be underestimated.

　　Turkey joined forces with Saudi Arabia, Iran’s sworn enemy, to stop the rapid growth of Iranian Shiite forces on the battlefield in Iraq.

　　The war is still going on, and the outcome has not yet been determined, but there is no doubt that all forces have their own plans for the future of Mosul and have begun to exert their strength. It is hard to predict who will go in and who will go out.

　　2017 is coming, and the United States, Russia and other regional powers, which have played fiercely in the Middle East chess game for one year, are gradually becoming clear about the political division in the Middle East as the parties settle down on the chessboard in the Middle East, but how to move the following chess path still makes all parties quite headache.

　　When will the "official son" stage come to the United States and Russia or welcome the new year?

　　In the face of the current chess game in the Middle East, what worries Russia most is that it is stuck in the quagmire of the Syrian war.

　　However, Russia has never been absent from the Middle East crisis. Whether it is the veto vote on the Syrian crisis resolution in the Security Council, the mediation behind the ceasefire agreement, or the military operations still being carried out with the Syrian government forces, Russia has always shown the world its influence in the Middle East.

　　The term of the Obama administration in the United States is coming to an end. In 2017, what changes will happen to the United States in the Middle East chess game depends on the choice of President-elect Trump. Trump once expressed his position on the situation in the Middle East.

　　US President-elect TrumpWe spent $6 trillion in the Middle East, which is enough for the United States to rebuild twice, but look at our roads, bridges and tunnel airports. If I represent some kind of denial, it is a denial of the long-term political situation in the United States.

　　Since western scholars began to call this land "Middle East", it has always been the battlefield of the game between big countries. The sharp change in the pattern of the Middle East in 2016 reflects the evolution of the world trend. America’s strategic eastward shift is bound to limit and reduce its investment in the Middle East. In order to reduce investment and maintain its dominant position, the United States’ Middle East policy is facing great confusion and entanglement, and many changes in the Middle East are rooted in this.

　　In the new round of "competition" in the Middle East, Saudi Arabia, Turkey, Iran and other regional powers are undoubtedly the protagonists standing at the front desk.

　　However, these big countries, which are either intransigent or strange bedfellows, have their own strengths and weaknesses, and no one can completely dominate the regional situation. In the words of John Mill, an expert on Middle East issues at the Jamestown Foundation in the United States, "In the Middle East, there are always people who think of themselves as brilliant players with fire, because the powder keg here is so dry that even a spark may cause a violent explosion, and they will regret it when they are bombed ‘ Why should I strike that match ’ 。”

　　It is difficult to rebuild political order, and the chaos in the Middle East may continue.

　　In 2016, the situation in the Middle East has undergone historic changes: Islamic extremist forces represented by extremist organizations have sprung up in the Middle East, Iraq and Syria have actually become fragmented, Egypt has lost its position as the leader of the Arab world and was replaced by Saudi Arabia and Turkey, the Israeli-Palestinian conflict has been marginalized, and Iran has risen rapidly. The United States can’t stop in the Middle East, and Russia has returned to the Middle East strongly. The chaos in the Middle East remains the same, but the pattern has changed greatly.

　　Dominique, special adviser of the French Institute of International Relations? Moisi pointed out that "the Middle East will not easily overcome the profound differences in the region. It is disintegrating under our eyes. " It is difficult to restore the original order and rebuild the new political structure. I am afraid that the chaos in the Middle East will be long-term and complicated.

The 7th Jietu Automobile Fan Culture Festival and the listing of Jietu Shanhai L6 were held.

(Reporter Zhao Dandan) On August 25th, the 7th Jietu Automobile Fan Culture Festival was held in Yangshuo, Guilin, with the theme of "peers", which continued the brand proposition that "travel is public welfare" and once again sublimated the connotation of "travel+". At the press conference, Shanhai L6, a brand-new model of Jietu Automobile, which is positioned as "the new choice of electric hybrid SUV for young people", was officially launched, with a new car guide price of 123,900 yuan-144,900 yuan.

Jietu Shanhai L6 is the result created by Jietu and young users. According to the experience needs of young users, L6 has customized the exclusive turquoise calipers and 20-inch blade wheels, which are very attractive. Incorporate family elements, screen more than 100 kinds of rare wood grains, and select the original wood grain decoration of gray sandalwood; The center console is equipped with a 342.7cm^2 large "apron", which can accommodate two widescreen mobile phones at the same time. These designs are created by combining the suggestions of users.

At the press conference site, after a one-hour immersion test of the bottom battery and a 30-minute immersion test of the whole vehicle, Jietu Shanhai L6 battery has no leakage, the power system is stable, the vehicle system runs normally, and the charging and external discharging functions are not affected, showing excellent battery safety performance. Before the press conference, Jietu Shanhai L6 also passed the "crossing the sea of fire" test, thanks to its IPX7-level guardian three-proof battery, which has 48 times the national standard waterproof performance and is not afraid of collision, heat and water.

There is also a group of special guests at this Jietu Fan Culture Festival. They are a team of teachers and students from Hetang Primary School in Xunhua Salar Autonomous County, Qinghai. On August 19th, Jetway Auto, together with the Warm Current Program Public Welfare Fund of China Social Welfare Foundation, came to Hetang Primary School with 20 Jetway users’ fans, and sent basketball, desks and chairs, warm current bags, computers and other daily necessities to the children.

Since 2020, Jietu Automobile has organized 364 public welfare activities in conjunction with Jiejun March user organizations. At the press conference, Jetway selected the top ten public welfare stars of Jetway in 2024, and officially released the "Jetway Dream Cash Plan", announcing Jetway’s "Ten-year Covenant": in the next decade, Jetway will join hands with users to carry out 2000 public welfare activities.

During this fan culture festival, Jetway Auto also held the first Traveler Alliance Exchange Meeting and established the first Jetway Traveler Alliance Women’s Club.

In 2024, where did the digitalization of China retail industry go？

For today’s China retail digitalization, there are still many problems to be solved urgently, which are like "fishbones" stuck in the "throat" of the growth of retail enterprises.　

Author | Doudou　

Editor | Pi Ye　

Producer | industrialist　

Bustling crowds, dazzling new year’s goods, festive Spring Festival couplets, blessings and window grilles … I don’t know when the supermarket has become a gathering place with a strong flavor of the year.

On the other hand, the Spring Festival just passed has also provided an excellent sales "stage" for retail enterprises.

A big data from multi-point DMALL shows that from the beginning of 2024 to January 12, the overall search volume of drinks increased by 48% month-on-month, and the sales volume of fresh products increased by over 30% year-on-year. The strong data corresponds to the consumer’s demand for consumption during the Spring Festival.

Up to now, it can be said that retail enterprises including Shangchao are facing the annual sales peak challenge. How can we stand out in this "competition"? Or how to better complete the promotion and then grasp the golden period? This is a problem that all retail enterprises are trying to solve.

In fact, from a larger perspective, with the changes of China’s supply chain in the current era, such as the decentralized arrangement of people and goods yards, and the trend of diversification, customization and fragmentation of time and space in consumer demand, the challenges faced by retail enterprises at present are not only from festivals, but also from daily life.

Digitalization is the fundamental way to solve these challenges. But how to digitize and what is the really effective digital transformation model for retail enterprises? Where is the node that plays the value? In the past few years, what we can see is a group of retail head enterprises’ attempts and explorations on digitalization, which include not only simple software access, but also the establishment of a series of retail middle stations including CRM, OA, CDP and COP.

However, there are still many problems that need to be solved urgently for the digitalization of retail industry in China today, which are like "fishbones" stuck in the "throat" of the growth of retail enterprises.

Standing at the node of 2024, we try to take stock and observe where the digitalization of retail enterprises in China has gone. Where will its next trend go? And is the current market an opportunity or a challenge for enterprises and service providers?

First, the invisible "thorn"

In a second-tier city, a small and medium-sized supermarket chain named "Hui Life" has increasingly felt the ceiling limit of revenue brought by the traditional model in the long-term development, and decisively tried to make a breakthrough in digital transformation.

But this is not an easy thing.

The most obvious problem is that, when the specific solution comes to the ground, because of its small scale, backward IT infrastructure and weak digital skills of employees, "Hui Life" can’t effectively connect with and make full use of the complex system provided by the digital service provider.

Although the solution is powerful, the high implementation cost and follow-up maintenance cost are beyond the budget of "Hui Life" supermarket. And the internal business process of "Hui Life" is relatively simple, and the standardization system of this scheme has not been customized for its special needs, resulting in some functional redundancy, but the core pain points have not been solved.

In addition, employees of "Hui Life" have a low acceptance of new technologies, and it is difficult to master new digital tools in a short time, which makes the utilization rate of the new system not high and the effect is not ideal.

The end result is that although service providers provide industry-leading solutions, it is not the best solution for small retail enterprises like Hui Life. What they need is a digital service that is more suitable for their actual situation, easy to implement and has a high cost performance.

One current situation is that the development of retail digitalization has now gone deep into the bone marrow, and the solutions provided by many digital service providers have covered all aspects from supply chain optimization, omni-channel integration to customer relationship management.

For example, in the refined marketing, SaaS service providers such as Youzan and Weimeng help enterprises to collect, integrate and analyze membership data by providing applet mall, membership management system and marketing automation tools, so as to realize accurate marketing and personalized service.

For example, in the CRM stage, service providers such as SalesEasy can provide more comprehensive CRM solutions for enterprises. Achieve all-round management of customer relations, from potential customer mining, sales follow-up, contract management to after-sales service, and comprehensively improve the sales efficiency and customer satisfaction of enterprises.

Another example is enterprises like Tencent Enterprise Point, which can accurately grasp customer needs through data analysis capabilities and provide personalized marketing solutions for enterprises. Connect with CRM, ERP and other enterprise application systems to form a complete enterprise digital ecosystem, which helps enterprises improve work efficiency and reduce operating costs.

When we look at it, we can see that many digital service providers are constantly trying to solve the problem of digital transformation of retail industry and solve special problems in all aspects of retail digitalization (marketing acquisition, supply chain distribution, local retail, etc.). However, as the first case shows, not all retail digital solutions in the current market meet the actual needs of retailers, and not all retailers can find their own solutions.

In a survey of global enterprises, IDC pointed out that on average, less than half (about 40%-50%) of enterprises’ investment can be transformed into visible business results when they are undergoing digital transformation. This means that a large part of digital investment did not immediately produce the ideal return.

The same is true in the retail sector. From the perspective of retail information hardware market structure, computer network equipment accounts for the most, accounting for 45.67%, followed by pos system equipment, accounting for 11.92%, RFID system equipment, accounting for 10.33%, and other hardware products accounting for 32.08%. From the retail information software market, resource management ERP system accounts for the most, accounting for 44.27%, followed by supply chain management (SCM) accounting for 15.78%, customer relationship management (CRM) accounting for 14.18% and other software accounting for 25.77%.

Source: Zhiyan Consulting

The high proportion reflects the large demand, and the transformation of retail enterprises needs to invest a lot of money from the beginning. This makes retail enterprises often fall into confusion and uncertainty when choosing digital solutions.

These problems have gradually become an imperceptible "thorn" for retail enterprises and digital manufacturers. Behind it, the greater inducement comes from the complexity of the retail industry.

That is, different retail enterprises have different business models, scales and demand levels, which makes it difficult to have a "universal" digital solution in the market. That is, the digitalization of the retail industry is not as simple as buying a few software and hardware from offline to online. It is necessary to "prescribe the right medicine."

Second, retail digitalization, "unable to copy"

Retail has always been a very complicated industry.

Retail industry includes many sub-fields, such as clothing, electronic products, food, cosmetics, etc. Each field has its own specific product characteristics, supply chain management, sales strategy and customer experience. This diversity of tracks and links requires retail solutions to be flexible enough to meet the specific needs of different fields.

In addition, in addition to diversity, there are regional characteristics. That is, there may be significant differences in consumer demand, consumption habits and purchasing behavior in different regions. Therefore, retail solutions need to consider regional differences and be able to adapt to specific market environments in different regions.

In addition to these environmental factors, in the current digital age, the retail industry is destined to be a rapidly changing industry, with rapid changes in market demand and consumer behavior. Therefore, the retail solution needs to be real-time and can quickly respond to market changes and changes in consumer demand.

In addition, modern consumers pay more and more attention to personalized needs and experiences, and they hope to obtain customized products and services. Retail solutions need more personalized features to meet the specific needs of consumers.

This also makes the problems faced by retail enterprises in digital transformation more complicated.

The digitalization of any industry is inseparable from physical equipment and technical facilities. In the retail field, POS (point of sale) systems, self-checkout machines, intelligent shelves, RFID tags and readers, electronic price tags, mobile payment terminals, Internet of Things devices, etc. are the infrastructure of retail digitalization. However, different from other industries, the problems of high hardware investment cost, difficult maintenance and data security risk in retail industry are becoming more and more obvious and complicated.

In order to better contact with consumers, the transformation and upgrading of online and offline retail channels is also a necessary step. For example, through physical stores, official websites, e-commerce platforms, social media, own apps, small programs and other ways to reach consumers.

In this process, enterprises need to integrate scattered data sources, so as to improve cross-channel marketing effect and customer management efficiency. However, it is difficult to get through data between multiple systems, and online and offline data fusion and precision marketing have always been a problem. Therefore, the consistency of multi-channel services is not high and the customer experience is uneven.

In this process, retailers need to integrate scattered data sources based on ERP, CRM and other management systems under the premise of ensuring customer privacy, so as to improve cross-channel marketing effect and customer management efficiency. This is not an easy task.

Member management is also a crucial step in the process of retail digital transformation. At present, enterprises mainly collect and analyze consumer data through CRM system, and implement personalized marketing and services. However, in this process, the online membership, the opening of online and offline membership management system, and the distribution of benefits after the opening of online and offline membership systems need to be solved urgently.

From now on, behind many successful cases of membership management and precision marketing, there are still the voices of "harassing" marketing and big data killing, which constantly plague consumers and retail enterprises. For retail enterprises, not only high-quality user data is needed, but also privacy needs to be protected. At the same time, customers’ needs are accurately positioned and personalized services and offers are provided. These requirements make it difficult for enterprises to find suitable solutions.

There are also online and offline distribution links. The combination of online and offline means to ensure that products can circulate smoothly and respond to market demand quickly, whether in physical stores or e-commerce platforms. The pain lies in the difficulty of inventory sharing and real-time synchronization, the optimization of logistics distribution network, the efficiency and accuracy of order processing, and how to balance online and offline price strategies to avoid channel conflicts.

In fact, behind these problems, they are inseparable from the supply chain. An efficient supply chain needs to connect all nodes based on software such as supplier relationship management, order processing system, warehouse management system (WMS), transportation management system (TMS), demand forecasting tools and real-time inventory monitoring, so that information flow, business flow and logistics are unimpeded. However, in the retail industry, the supply chain is more complicated because of the complex fields involved. And for the retail industry, its digital penetration rate is closely related to the digital level of various industries, which also means that the digital model of supply chain in the retail industry is more complex and three-dimensional.

In addition, there are many small and medium-sized enterprises outside large enterprises. For these small and medium-sized enterprises, most of them will face problems such as low data quality and lack of effective data analysis tools because of their low ability to pay, and it is more difficult to collect and provide valuable data statistically.

The series connection of these problems has also jointly catalyzed the difficulty in forming the modern retail supply chain model of the new "people and goods yard".

One interpretation of digital people’s goods yard is that it means adjusting commodity structure, optimizing shopping environment and providing personalized consumption experience according to consumer behavior data. However, it is difficult to collect and integrate data, which makes it impossible for enterprises to accurately grasp the dynamic needs of consumers, flexibly adjust the layout and function of "field" and quickly respond to market changes to achieve efficient matching of "people", "goods" and "field" through BI (Business Intelligence System).

The bottom foundation determines the superstructure, and many problems in the retail industry also lead to its "fear of hands and feet" when new technologies come.

In the past year, the trend of large model technology swept the world. All fields want to integrate with it and redo the track. However, the landing of a new technology also needs to be based on digitalization. At present, in the field of customer service and marketing in the retail industry, various manufacturers are constantly making efforts, but for the moment, it has not brought about real productivity changes.

A set of data shows that there are significant differences in the landing speed of large models in various industries, and the two industries with the most active investment budget are energy and finance. The main reason is that these two industries have strong data, computing power and AI foundation. The retail industry, as the track with the most intensive consumer behavior, is not on the list.

Generally speaking, the digitalization of retail industry has many similarities with many industries, such as data collection, unpredictable cost returns, integration between systems, etc., but its difficulty is greater than that of other industries, that is, in addition to similar difficulties, the greater challenge lies in how to combine the characteristics of the industry to create solutions that meet the specificity of business processes and have efficient operation capabilities, while paying attention to the actual experience of consumers and data security, rather than simply applying the general technical architecture.

What it needs is not a general answer, but a specific answer.

Third, the "universal" retail digital scheme, pull out the "thorn"

Starbucks, in almost every busy street, will appear the figure of this enterprise. The data shows that up to now, Starbucks has a total of 38,038 stores worldwide, with more than 20,000 international stores, with a net increase of 816 new stores in the fourth quarter. Among them, there were 326 new stores in China in this quarter.

With such a large volume, the inherent operation mode of the traditional retail industry does not match the rapidly changing market environment and consumer behavior, so it is necessary to bridge this gap through digital means, so as to achieve efficient operation and sustained growth.

Starbucks’ approach is to launch the "Star Club" membership program to encourage users to register and bind mobile applications. Through this platform, Starbucks can not only integrate and analyze members’ consumption data, but also push customized offers and services according to users’ preferences. At the same time, strict privacy policy ensures the security of member information and avoids over-marketing. So as to do a good job in membership management.

In terms of channels, Starbucks online mall and offline stores cooperate with each other, and users can purchase goods or redeem points in any channel to realize O2O (online and offline integration) mode. For example, the function of online pre-ordering and picking up goods at the store breaks the service boundary of traditional stores and enhances customer stickiness.

At the same time, advanced supply chain management system is introduced to monitor inventory in real time, predict demand and optimize replenishment process. In addition, combined with big data analysis, raw material procurement and logistics are finely managed, thus reducing the impact of uncertain factors and ensuring the stable and efficient operation of the supply chain.

Starbucks uses data analysis to adjust its product mix and store layout to meet the preferences of consumers in different time periods and regions. The application of intelligent POS system and Internet of Things technology has also greatly improved the work efficiency of employees, made the service more personalized and flexible, and reconstructed the logic of people and goods yard.

It can be said that with the help of digital tools and strategies, Starbucks has effectively solved the problems of high cost of offline store renovation, complex personnel training and online and offline collaboration, and successfully realized a comprehensive digital transformation from a single physical retail to a seamless connection between online and offline.

In this case, the digital transformation of retail is not a simple online and offline integration, but a comprehensive upgrade of the entire business process, operation model and profit model.

From the case of Starbucks, it is not difficult to see that retail digitalization is different from the past. With new requirements, digital service providers also need to make changes and seize new opportunities.

Therefore, for digital service providers, it is necessary to provide all-round services and products.

First of all, we should establish a close cooperative relationship with retail enterprises, and through in-depth understanding of their business model, operational needs and scale, tailor-made digital solutions for enterprises. This can not only meet the overall needs of retail enterprises, but also avoid unnecessary waste of resources.

Secondly, in order to make it easier for retail enterprises to implement digital solutions, service providers can provide modular and customizable solutions, so that enterprises can select and adjust corresponding functional modules according to their own needs, which can not only reduce the implementation difficulty of enterprises, but also improve the adaptability of solutions. Taking Tencent Enterprise Point, Antelope and JD.COM U+ as examples, in the specific service process, their service models can now be modularized and customized according to the needs of enterprises to help them build a complete digital link.

In addition, enterprises may encounter difficulties in technology, personnel and management when implementing digital solutions. Digital service providers should provide all-round training and support services for enterprises to help them successfully survive the transition period.

In order to ensure that digital solutions can bring practical benefits to enterprises, service providers should advocate results-oriented implementation strategies and ensure that they can create value for enterprises by continuously optimizing solutions.

In a word, the future retail digital scheme should be personalized, intelligent, scene-oriented, social and ecological, so as to meet the diversified needs of consumers and help enterprises achieve sustainable development. In this context, digital service providers need to constantly innovate and provide more competitive products and services to adapt to market changes.

Only in this way can the products of digital service providers be more versatile, and the balance between supply and demand can be achieved between retail enterprises and digital service providers, and the "thorn" of digital transformation of retail industry can be removed.

"Now it is not only the marketing problem that is simply solved, nor the private domain problem, but the retail design of the whole process from CDP (data center) to BA (text analysis) and MA (marketing automation), which includes consulting, and also includes the drive from data to behavior." A person in charge of a marketing company told us.

Write at the end:

Nowadays, it is not an exaggeration to say that the digital transformation of retail enterprises has become the core factor that determines the "life and death" of enterprises, especially for large retail enterprises.

A set of data shows that as of September 2022, the growth rate of online shopping of social consumer goods in China is 6.1%, of which 64% consumers choose online shopping, 36% consumers choose offline shopping, and 91% consumers choose online and offline shopping at the same time.

In other words, if enterprises can’t successfully carry out digital transformation and effectively integrate online and offline resources, then they are likely to be eliminated by the market.

In this era, consumers’ consumption habits have undergone fundamental changes. It is more and more inclined to shop online. For offline physical stores, it expects more convenient and personalized services. If enterprises can’t meet these needs, then enterprises are likely to lose consumers and face a crisis of survival.

Digital transformation does not just mean moving from offline to online, or returning from online to offline. It refers to how enterprises can upgrade their business by using new technologies and new models in the face of today’s fierce market competition to better meet the needs of consumers. In this process, enterprises need to break the original business model and deeply integrate online and offline channels to realize global marketing.

The digital transformation of retail enterprises in China is a great challenge to the survival and development of enterprises. Only those enterprises that can actively respond, be good at innovation and be brave in reform can stand out in this transformation and realize sustainable development. For service providers, retail digitalization is also a difficult but promising industry track, and service providers with full-link service capabilities from data to behavior-driven and effect-paid will also become the ultimate beneficiaries and winners.

Retail, from the ancient merchants to the modern digital "people and goods yard", is welcoming a new era of change under the blessing of software and AI.

Have you tried instant retailing？

　　More intelligent logistics equipment provides support for online shopping of home appliances. The picture shows that not long ago, workers were driving forklifts to carry goods at Suning Huadong Logistics Center in Jiangning District, Nanjing City, Jiangsu Province.
　　Photo by Fang Dongxu (Xinhua News Agency)

　　Open the take-away platform, consumers can not only order a fast food, but also order clothes, beauty cosmetics, electronic digital and other commodities-with the rapid rise of retail digitalization and instant delivery business, the "instant retail" model with higher convenience and timeliness is quietly popular.

　　It is estimated that from 2020 to 2021, the annual growth rate of domestic instant retail will remain at 80%-100%. Industry insiders predict that the compound growth rate of instant retail will remain high in the next few years. The slogan of "Go inside and have everything", which used to be an offline store, is becoming a true portrayal of the take-away platform.

　　

　　Consumers pursue instant satisfaction.

　　"When time is tight, the advantages of instant retailing are reflected."

　　Many consumers have found that more and more things can be bought on the take-away platform.

　　Xiao Zhang, who is studying in Changsha, Hunan, is from Yangzhou, Jiangsu. Studying in a different place, she often misses her hometown flavor. On this day, she searched Yangzhou’s "Sanhe Simei" pickles on the take-away platform, but I didn’t expect that there were merchants selling them. "This brand is relatively small, and I thought there was no business to purchase. It’ s amazing to find the taste of hometown thousands of miles away, and decisively place an order! " Xiao Zhang said.

　　Based on stores and relying on instant delivery, this emerging consumption pattern similar to selling meals outside is called "instant retail". Hong Yong, an associate researcher at the E-commerce Research Institute of the Ministry of Commerce, told the author that with the help of the Internet platform, instant retailing can efficiently match local supply and demand, with the characteristics of fast speed and localization.

　　"E-commerce can be divided into far field, middle field and near field." Hong Yong said that it takes 2-3 days or even longer to place an order for shopping through platforms such as Taobao. The midfielder is shopping on the community group buying platform, and usually receives the goods the next day; Near field is instant retail, and the goods can be received in about 30-60 minutes after placing an order.

　　According to Focus on China Post-90s Consumer Groups published by Accenture, post-90s consumers pay more attention to delivery speed, with more than 50% of post-90s consumers expecting to receive the goods on the shopping day, and about 7% of post-90s consumers expecting to receive the goods within two hours. Some consumers use instant retailing because of its speed and convenience.

　　"There was an important online meeting two days ago, but the camera suddenly broke down an hour before the meeting. I quickly turned to the takeaway platform and placed an order for the camera of a nearby stationery store. " Chen Min, who lives in Beijing, recalled, "Fortunately, the takeaway brother was very powerful, and it was delivered in less than 30 minutes. This shows that when time is tight, the advantages of instant retailing are reflected. "

　　In the expert’s opinion, besides meeting the emergency demand, there are multiple reasons for the instant retail to become popular: the instant delivery system based on Internet technology is more perfect, the online shopping habit is developed under the influence of the epidemic, and the "Z generation" who pays attention to instant satisfaction is becoming the main consumer group … "These factors have promoted the rise of the instant retail model of’ everything can be bought’ and are favored by more and more consumers." Hong Yong said.

　　More sellers enter the market for instant retail.

　　"I have been doing shop business for several years, but now I mainly rely on online."

　　Corresponding to the growing consumer groups, on the supply side, businesses that originally focused on offline began to move online and start instant retail business.

　　"You have a new take-away order"-In a fresh supermarket in Wuchang District, Wuhan City, Hubei Province, the take-away prompt sounds from time to time. There is a long receipt hanging from the cashier’s desk, and the clerk is busy sorting the take-away order against the receipt.

　　Mr. Li, the owner of the shop, introduced that his own fresh supermarket was opened more than two years ago. "At first, I was mainly engaged in wholesale, and I could get a good supply. Later, everyone knew that our dishes and fruits were fresh and we had many repeat customers. " Mr. Li said that he had not considered doing online business before. "There are not enough people in the store, and I am afraid that it is too late to take orders."

　　The rise of "home economy" made him start to consider the transition to online. "After all, fresh products can’t be put down, so we have to clear the inventory as much as possible. If there is an epidemic, we have to rely on online orders." He said, "In this way, it’s good to start the instant retail model, which has an additional market."

　　There are also some traditional small shops that simply choose to focus on online business. Lao Zhao is the owner of a stationery store. His shop faces the street. It is small in size but sells many kinds, including common office stationery, hardware and labor insurance supplies, disposable travel supplies, printers and ink cartridges. During the epidemic, he also added mobile phone stands, cameras and other tools for online teaching.

　　"I now have 70% to 80% of my business coming from online." Lao Zhao, who has been doing stationery business for nearly ten years, said that when the take-away was just emerging, he never thought that stationery could also be used for take-away. "I started to do it when other businesses were online on the platform. I have been doing shop business for several years, but now I mainly rely on online. It seems that it is right to embrace new things. " Lao Zhao said that the partners who joined with him before have rented warehouses to specialize in online business. Now, he is also looking for a suitable pavement and considering transformation.

　　Small shops go online and draw a larger sales radius. The 2022 China Real-time Retail Development Report issued by China Chain Store & Franchise Association shows that through the online store business circle provided by the real-time retail platform and the efficient real-time distribution network, the store business circle will be expanded from the current 1 km to 3-5 km, and the coverage of store users will be greatly improved. For traditional supermarkets, the traffic of offline supermarkets is unstable and there are many influencing factors, while the instant retail platform has stable and massive user resources, which will bring new increments to offline physical retail.

　　It’s not just street shops that are actively involved. On October 21st, Suning.cn announced that it had reached a strategic cooperation with Meituan, becoming the first large-scale chain brand of 3C category of household appliances to settle in Meituan platform. Consumers can place an order to buy mobile phones, computers and household APPliances by searching for "Suning.cn" on "Meituan" or "Meituan Takeaway" app, and it can be delivered in 30 minutes at the earliest. According to the person in charge of Suning.cn, at present, more than 600 stores in Suning.cn have completed the establishment of the US delegation, covering 175 cities across the country. The two sides will continue to deepen cooperation, and plan to set up more than 1,000 stores in Suning.cn in 2023.

　　The supply chain is going digital in an all-round way

　　"Real-time retail mode is not just about enterprises entering online"

　　Compared with traditional "far-field" online shopping, "near-field" instant retail has also become a new entrance for consumers to buy large items under affordable orders.

　　"I didn’t participate in the’ double 11′ of the traditional shopping platform this year, but I ordered a refrigerator for takeaway." Xiao Chen, who lives in Xiamen, Fujian, said that he had heard that large supermarkets had an "online order, offline delivery" model. Some time ago, the refrigerator at home broke down and it happened to be "double 11", so he tried to buy a new refrigerator on the takeaway platform. "Compared with the e-commerce platform, plus coupons, full reduction, and comparison of gifts, the instant retail platform not only has the lowest price, the fastest delivery speed, but also guarantees after-sales." Xiao Chen said that after the delivery man came to the door, he carefully explained the matters needing attention in the use of refrigerators and after-sales service, which was very thoughtful.

　　Consumers’ "home demand" has climbed, and businesses have laid out online, which has promoted the rapid development of instant retailing. According to the data provided by Suning.cn, as of November 11th, Suning.cn’s orders on Meituan platform exceeded 60,000 orders. According to the data of Meituan platform, the number of digital 3C stores participating in "double 11" this year has tripled compared with last year. From October 30th to November 1st, the sales of computer products from local physical stores in Meituan increased by 73 times compared with the same period of last year. According to the Report on the Development of Instant Retail in China in 2022, people in the industry generally believe that the compound growth rate of instant retail will remain high in the next few years, and it is estimated that by 2026, the market scale of instant retail will exceed 1 trillion yuan.

　　If "online take-out" and opening the instant retail mode are the helpers for many street shops and traditional supermarkets to resist difficulties and open up sales, then entering the instant retail track will put forward higher requirements for the store’s operation ability. Take Boss Li, a fresh food store, as an example, to do a good job in take-away business, the store must match the special order sorting and distribution strength, and it is also necessary to strengthen after-sales service to ensure that the whole process of sales and transportation will not affect the shopping experience of consumers. For sellers with larger goods, it is an innovative attempt of mutual benefit and win-win to extend their reach online.

　　"Meituan has professional localization operation and service capabilities, and has a large number of young users. Through cooperation, we can share the resource advantages of both parties and jointly improve service efficiency. " The person in charge of Suning.cn Smart Internet Company said.

　　According to Peng Jianzhen, secretary general of China Chain Store & Franchise Association, instant retailing is not only the need of business development, but also the result of the development of cloud computing, big data, Internet of Things and intelligent technology. Instant retailing brings online traffic to offline merchants, and only by making more efforts in management and service features can offline merchants expect to convert more online traffic into actual sales.

　　"The instant retail model is not only for enterprises to settle online, but also requires enterprises to digitally transform the supply chain system, shorten the matching time between online demand and offline supply, and improve supply efficiency and quality." Hong Yong said. Small and medium-sized enterprises should actively improve the digital system to attract and train digital talents; Leading enterprises in the industry should increase their investment in real-time distribution technology and infrastructure such as unmanned vehicles, front warehouses and smart cabinets, so as to enhance their digital operation and management capabilities and truly open up real-time retail sales.

One vaccine prevents 12 cancers？ Stop joking!

　　A "sky-high" vaccine that can prevent 12 kinds of cancers is said to be quietly popular among wealthy people.

　　Some media reported a few days ago that Hong Kong MDX Medical Group released the "DCV Cancer Vaccine", which can prevent more than 12 kinds of cancers, including prostate cancer, breast cancer and lung cancer, with an injection of 98,000 yuan.

　　And such a good thing? The reporter of Science and Technology Daily immediately connected Zhi Xiuyi, the director of science popularization propaganda department of China Anti-Cancer Association and Professor xuanwu hospital of Capital Medical University, to hear what he said.

　　Is it pseudoscience? Try these three "magic mirrors"

　　"What cancer can be cured? Judging from this advertisement, it can basically be judged to be pseudoscience. " Zhi Xiuyi told the Science and Technology Daily reporter that, if nothing else, as far as lung cancer is concerned, there are small cell lung cancer and non-small cell lung cancer; Non-small cell lung cancer includes squamous cell carcinoma, adenocarcinoma, squamous adenocarcinoma and large cell carcinoma; Some cancers are derived from epithelial cells, while others are derived from mesothelial cells … … It is impossible to prevent only one kind of lung cancer, let alone prevent 12 kinds of cancers together.

　　This characteristic of malignant tumor is called "heterogeneity" in academic circles, which can be roughly understood as that even if it is classified as the same tumor, it may be completely different. Some academic articles show that there are two kinds of heterogeneity: one is that the gene mutation of tumor cells of the same patient is different at different stages of tumor occurrence; The other is that different patients have the same tumor, but that "same" is not necessarily the same, just the same phenotype does not mean that the genotype is the same.

　　Zhang Xuemin, an academician of China Academy of Sciences, used a very vivid analogy to explain "heterogeneity" at an academic seminar. He said: The genome in the human body is like taking a disk and dropping it underground. No fragments are the same twice, and no two tumor patients have the same mutation. The human body has 3 billion base pairs, and it may not develop tumors if it is changed by tens of millions. The main problem in treating tumors is to find out which one is the driver mutation, so that targeted therapy can be possible. At present, scientists are using big data to find the most critical driving mutation genes (which can be understood as core components). According to clinical data and proportion, thousands of tumor driving genes have been found.

　　It can be seen that it is impossible to control the broad-spectrum WT1 gene only as mentioned in the product description of "DCV cancer vaccine" (assuming that the injected substance can control the gene first), and the so-called "universal gene" is totally false.

　　Therefore, "omnipotent, cure all diseases" is the first "mirror", especially for malignant tumors with complex mechanism, it is even more impossible to "take one enemy and ten".

　　"This kind of pseudoscience has another feature, and there are no specific research institutions and research events. If it is a real thing, there should be specific scientific research projects and scientific research results data, and the results should be displayed at international or domestic cancer conferences. " Zhi Xiuyi explained, "If it is clearly said that it is the work of a research institute or scientific research team of a certain university in the United States and a series of experimental studies have been carried out, then other teams of scientists should be able to verify this research, or introduce their research results and data at the ASCO meeting of the global cancer conference or the CSCO meeting of the domestic cancer conference."

　　However, the "DCV Cancer Vaccine" released by Hong Kong MDX Medical Group did not disclose any clinical trial data, how related clinical verification was promoted, the effect of the third phase of clinical research, whether relevant papers were published in academic journals, and which scientists and research teams participated in the research work. To put it bluntly, this achievement is like being produced out of thin air and cannot be traced back.

　　"Out of thin air, untraceable" is the second mirror, while "commercial manipulation and speculation for profit" is the third mirror.

　　"Although the production of a fake news is out of thin air, it must be driven by huge economic interests." Zhi Xiuyi said that the research and development and innovation of new anti-tumor drugs need a lot of money, especially in the clinical verification stage, which requires hundreds of millions of funds.

　　At this time, the methods of speculating the concept, raising the stock price, and financing have become a brilliant move for many capital players, and fake news has also become one of the springboard for them to "play" the capital market. As long as the sales performance and followers take the lead, this wave of operation may attract investment and become the so-called "model" of commercial manipulation. As some media have analyzed, its commercial essence is "cutting leeks".

　　Don’t let pseudoscience "fry" the tumor vaccine

　　This is a lie rumor about tumor vaccine, but "tumor vaccine" is a real new biotechnology in recent years.

　　People are familiar with: cervical cancer vaccine, hepatitis B vaccine and so on.

　　"In principle, the principle of preventive tumor vaccine is to prevent microbial infection from inducing tumors. For example, cervical cancer vaccine is to prevent polyoma virus; Hepatitis B vaccine is to prevent liver cancer; Prevent EB virus and nasopharyngeal carcinoma; Prevent Helicobacter pylori and prevent gastric cancer. " Li Zhongming, editor-in-chief of Contemporary New Vaccine (first edition), who once worked as a censor in the FDA of the United States, explained to the reporter of Science and Technology Daily: At present, preventive tumor vaccines must be related to microorganisms, and only therapeutic vaccines are targeted at tumors.

　　Focus! Tumor vaccine is divided into preventive and therapeutic, and injected into healthy people and tumor patients respectively.

　　Preventive tumor vaccine is only aimed at tumors caused by viruses and other microorganisms. Because it can clarify the formation mechanism of tumors, it can prevent them, and many vaccines have been put on the market.

　　Therapeutic tumor vaccine: At present, a tumor vaccine for prostate cancer has been marketed in the United States, and several therapeutic products are in the clinical trial stage.

　　Since therapeutic tumor vaccine is aimed at tumor patients and is therapeutic, why is it also called vaccine?

　　Li Hangwen, founder and CEO of Microorganism, a leading domestic tumor vaccine company, explained to the reporter of Science and Technology Daily that "tumor vaccine is actually a kind of immunotherapy. For example, we use mRNA to express tumor antigen. Tumor antigen is like a marker (wearing a red hat), which will remind and mobilize the police (immune system) to catch thieves, and the person wearing a red hat is a thief. Therefore, the immune system can find the thief according to the red hat and then attack the tumor. "

　　Because the principle that "portrait" makes the immune system know about tumor is consistent with the principle of vaccine, this immunotherapy method is also called "tumor vaccine".

　　"This is different from the way in which chemical drugs and antibody drugs introduce foreign aid. Tumor vaccines completely rely on the immune response generated by the human body to eliminate tumors. " Li Hangwen said that once immunotherapy is effective, it will generally not produce drug resistance, and the immune system will "intelligently follow up" until the tumor is beaten. Moreover, immunotherapy will produce immune memory, and when the human body encounters the same pathogen attack again, it will quickly produce immune response and eliminate the pathogen. With traditional methods, it is easy to produce drug resistance, and the tumor will "wander". If it recurs, it may be more dangerous.

Six people were killed when the Hunan wedding car collided with the sanitation car. The driver of the wedding car was a truck driver before his death, and his family denied drunk driving and playing m

On October 3, Linxiang City, Yueyang, Hunan Province. The news that a 7-seat cross-country wedding car collided with a sanitation car, causing 6 deaths in the wedding car, attracted attention and shocked Linxiang, a quiet town.

When the incident happened, why did the wedding car suddenly change lanes? What happened to the driver? What kind of story was staged on the eve of the wedding? For a time, this traffic accident triggered various speculations on the Internet, and all kinds of gossip caused secondary harm to the families of the victims invisibly.

▲ The layout of the wedding scene saved in the family’s mobile phone

In order to restore the truth as much as possible and stop rumors, the Red Star journalist came to Linxiang City after the incident to communicate with the families of the victims such as the groom, the driver of the wedding car and the makeup artist in the car, trying to restore what happened in the 12 hours before the accident.

A tragic car accident before the wedding

It took more than two years to get the certificate in September, and the bride was pregnant when she was killed.

According to the report of Linxiang Public Security WeChat WeChat official account on October 4th, at 10 o’clock in the morning on the 3rd, a traffic accident occurred in which a 7-seat off-road vehicle (i.e. a wedding car) suddenly changed lanes and entered the opposite lane and collided with a moving sanitation car at the section of Maoxing Group in Yutan Village, S206 Zhongfang Town, Linxiang City. The accident caused two people in the off-road vehicle to die on the spot and four people were injured (died after being rescued by the hospital).

▲ Police notification

On October 10th, the eighth day after the accident, the Red Star journalist came to Shizui Village, Linxiang City, and met the family of Mr. Liu, the deceased groom. The 3-story house has disappeared from the lively arrangement when it was newly married. There are only a few hospitality tables and chairs left in the house, and the messy stacked furniture is placed in the corner, revealing the desolation and sadness after the happy event turned into the funeral.

"It’s only been a few days, the mother’s spirit of the child has been paralyzed, and the old man at home has lost several pounds. No one can accept such a big change." Mr. Liu’s aunt, Ms. Liu, told Red Star News that the family had just buried the groom, Mr. Liu, a few days ago. The life of a 24-year-old young man came to an abrupt end, and his parents and elders spent these days in tears.

On the second floor of this three-story house, the whole family arranged the wedding room for Mr. Liu and his new wife, and now it has been idle, and Mr. Liu’s family even dare not go upstairs to have a look. Ms. Liu told Red Star News that as the family members of the man, they are very satisfied with this new wife. "After introduction, the two people know that the other person is a few years younger than the groom. They have been in love for more than two years and only got a marriage certificate around September this year."

"The relationship between them has always been very good, and both parents can talk about it. It’s not what the Internet said at all. Our two families have no unhappiness." At the same time, Ms. Liu showed the reporter a video of Mr. Liu’s marriage proposal before his death. In the video, when Mr. Liu said "marry me" with flowers in his hand, his girlfriend jumped up excitedly.

▲ Video screenshot of the groom’s marriage proposal displayed by his family.

The two families made a lot of preparations for this wedding. "In a hotel in the city, the venue for the wedding was set, and the scene was carefully arranged. The banquet for the guests at home was also ready." Ms. Liu recalled that at about 3 or 4 am on the 3 rd, the driver had already picked up the groom and set off for her family. Everything was prepared step by step, until around 10 am, they received a call from the traffic police team and the bad news came.

For this accident, Ms. Liu is reluctant to recall more details. According to several villagers in the same village, according to the local marriage custom, the groom will sit in the co-pilot seat with the bride in his arms when receiving the bride. At that time, Ms. Liu said that the bride was pregnant in her belly.

Why did the wedding car driver suddenly change lanes?

"I didn’t play mahjong all night before picking up my relatives, and it can’t be drunk driving."

There is still no definite answer to the specific cause of this accident. Red Star journalists repeatedly called the traffic police brigade in Linxiang City, but no one answered the phone. Many family members of the victims in the car also said that they have not received the official cause of the accident.

Then, why did the moving wedding car suddenly change lanes? As netizens said, do drivers have drunk driving and fatigue driving? In this regard, Ms. Liu denied it.

According to Ms. Liu, the driver of the car is actually a relative of the groom. According to local customs, the relatives of the man’s family will go to the man’s home for a party to help on the night of October 2, and leave for the bride’s home in the early hours of the 3 rd. Many villagers in the same village also said that the groom’s family was really lively on the night of the 2 nd, and there was a sound of playing mahjong in the house.

"There is indeed a party in the evening, but it is not what netizens said that they played mahjong all night." Ms. Liu said that at 11 o’clock that night, the whole family basically arranged a rest. "Everyone knows that they will have a wedding tomorrow, so how can they play all night?"

The younger brother of the driver of the wedding car also confirmed to the reporter that at about 11 o’clock on the night of the 2 nd, Mr. Yang, as a driver, had ended his party at the man’s house. As the two families lived close together, Mr. Yang rested at the man’s house that night, returned to his home at around 4 am on the 3rd, drove his 7-seat Ford SUV to the groom’s house, and set off together to meet his relatives.

It is understood that the bride’s family lives in Pingjiang County, Yueyang City, about 130 kilometers away from Linxiang City, and the unilateral driving time is more than 90 minutes. At the time of the incident, it can be seen from a video taken by a rear vehicle driving recorder that the moving wedding car did not encounter another car or overtake before changing lanes, but suddenly changed lanes and drove into the opposite lane, colliding head-on with the sanitation car.

▲ The rear car driving recorder shows that the wedding car suddenly changed lanes at the time of the incident.

Such an unexpected situation triggered speculation by some netizens. Some netizens questioned whether the driver of the wedding car drank alcohol before picking up the relatives. In response, the younger brother of the driver, Mr. Yang, responded: "My brother has always been a teetotaler and never drunk." Villagers near Mr. Yang’s residence also told reporters that Mr. Yang had no drinking habits before his death.

The driver had a heart attack and caused a car accident?

He was a truck driver before his death,

Family members said that they had found arrhythmia, but it was nothing serious.

On the evening of the 10th, the Red Star journalist came to the home of Mr. Yang, the driver who died, and met his wife, Ms. Wu (changed surname) and a pair of children. When talking about her husband, Ms. Wu choked up: "I dare not go home now. When I get home, it is all a happy scene for the whole family in the past."

According to Ms. Wu, she hasn’t gone out to work since she got married, and Mr. Yang, who is over 50 years old, has been a truck driver for more than 30 years, and his income is the source of income for the whole family. "When he was alive, he earned about 200,000 yuan a year. We actually lived very well."

But now, in addition to leaving grief, her husband’s sudden death has more than 500,000 yuan in loans owed in previous years. Ms. Wu told Red Star News that two years ago, he borrowed money to buy his own trucks and trailers, and he took orders to run long distances to pull goods. Today, Mr. Yang’s younger brother pointed to a trailer and truck on the side of the road and said, "Now the car can only be idle here. More than 500,000 arrears have not been paid, so it can only be sold at a low price to pay off debts."

▲ trucks and trailers purchased by wedding car drivers with loans.

According to Ms. Wu, on October 6, Mr. Yang was buried in the ground. However, the storm caused by this accident has not stopped. She told reporters about her helplessness: "We don’t know what happened at that time, but now people on the Internet are coming to scold us, and there are always people around who say that it’s all the driver’s fault."

Ms. Wu told reporters that this traffic accident caused quite a storm in the local area. When she left home, she could hear all kinds of discussions, and the children had become a little tired of learning because they saw the blame on their father online. But for the reason why the wedding car suddenly changed lanes, she also had no answer.

Mr. Yang and many villagers in the same village also confirmed to reporters that as a truck driver, Mr. Yang did not have the habit of drinking alcohol and had never heard of a serious traffic accident.

A villager told Red Star News that Mr. Yang is loyal and honest on weekdays, and he is not an impatient person. He just found out some heart problems last year, so some people in the same village wondered if he had an accident while driving. But for this statement, Mr. Yang’s younger brother said, "He only found arrhythmia last year, and there is no big problem."

The makeup artist and the driver were friends.

Family members: Half an hour before the incident, I also sent a circle of friends to pick up my relatives.

On the seven cross-country wedding cars that were involved in the accident, besides the driver, the bride and groom, two bridesmaids, there was also a makeup artist accompanying them. At the time of the incident, the makeup artist Ms. Chen (Hua surname) did not die on the spot, but was sent to Linxiang Chinese Medicine Hospital. According to Ms. Zhang, Ms. Chen’s sister-in-law, "The hospital was rescued for a long time, and the door of the rescue room was opened at almost 12 o’clock at night, saying that people were still gone."

"Things came so suddenly that I couldn’t recognize her when I went to the hospital." Ms. Zhang told Red Star News that Ms. Chen, a makeup artist, is in her early 50 s and has opened a beauty studio herself. Because Ms. Chen was friends with Mr. Yang, the driver of the wedding car, she was introduced by Mr. Yang and became the makeup artist of the bride.

Ms. Zhang recalled to Red Star News that at about 9: 40 am on the 3rd, Ms. Chen updated her circle of friends and posted photos of the bride and groom sitting in the car. "She was sitting in the back of the car, next to two bridesmaids, and everyone was very happy to see the groom sitting in the co-pilot with the bride in his arms."

The bad news came suddenly. On the afternoon of the 3rd, Ms. Zhang received a notice from her family, and learned that Ms. Chen was sent to the hospital for rescue after an accident in a car accident. At 3 pm, she came to Linxiang Hospital of Traditional Chinese Medicine, when Ms. Chen had been treated in the rescue room.

It was late at night. According to Ms. Zhang’s memory, it was not until 12 o’clock that night that the door of the rescue room was opened and the doctor announced the death of Ms. Chen. At the scene, Ms. Chen she saw was unrecognizable because of a serious car accident. A few days ago, the family had buried Ms. Chen.

There is no dispute over compensation among the three families.

"I will reserve the right to pursue legal responsibility for the rumors."

At present, in addition to the misfortune caused by accidents, rumors on the Internet have caused the families of many victims in the car to suffer secondary injuries to varying degrees.

In an interview with Red Star News, Ms. Liu, the aunt of the dead groom, said that after the incident, they often saw malicious comments, randomly edited videos and unwarranted suspicion topics on the Internet. "Some people say that we are in a hurry because of the issue of compensation. There is no such thing at all." Ms. Liu said that at present, the follow-up cooking work and claims settlement are being carried out in an orderly manner. No matter whether it is the bilateral family members of the bride and groom or the family members of the driver, there has been no contradiction due to the competition for money.

"Both before and after the incident, we like both children equally." According to Ms. Liu, just on the morning of the 10th, the bride’s parents came home, and the two sides had a peaceful communication, not any dispute as reported by the Internet. Regarding the rumors in the network, Ms. Liu said that she would reserve the right to pursue legal responsibility for the rumors.

As for the burial of the newlyweds, Ms. Liu responded that the bride has brought her daughter back to her hometown for burial, but the reason is not that there is a contradiction between the two sides, but that the bride’s home is far away and her parents "hope to be closer to her daughter". At the same time, the driver’s family and the makeup artist’s family also confirmed to reporters that there was no dispute between many families after the incident.

As for the specific responsibility identification and compensation details, many family members also said that the cause of the accident is still under investigation, the specific responsibility identification is still unclear, and the specific matters of compensation are inconvenient to disclose.

As for the current situation of driving the sanitation truck driver, the reporter learned from a person in charge of the Linxiang Environmental Sanitation Center that the sanitation truck driver is a temporary worker in the center, and this accident did not cause serious physical damage to the driver. However, due to the sudden incident and the great influence of public opinion in the later period, the mood of the driver of the sanitation vehicle was greatly affected at that time. However, the driver’s life has gradually returned to normal. The person in charge of the center said in an interview: "At present, the accident identification is still in progress."

Roewe RX5 in Foshan is offering a discount of 25,000 yuan! limited in number

[car home Foshan Preferential Promotion Channel] is carrying out preferential activities in Foshan, with the highest preferential amount reaching 25,000, and the current minimum starting price has dropped to 74,900. If you are interested in Roewe RX5, you may wish to click "Check the car price" in the quotation form to get a higher discount.

佛山地区荣威RX5正在优惠，优惠2.5万！数量有限

Roewe RX5 adopts a stylish front face design, and the iconic large-size air intake grille is decorated with chrome, showing a strong visual impact. The overall style is simple and luxurious, and the body lines are smooth and dynamic, showing its unique sports temperament.

佛山地区荣威RX5正在优惠，优惠2.5万！数量有限

Roewe RX5 has a body size of 4655mm, a width of 1890mm, a height of 1664mm and a wheelbase of 2765mm, providing a spacious interior space. The car side lines are smooth and dynamic, and the optimized design from the front wheel track of 1590mm to the rear wheel track of 1584mm has improved the stability and handling performance of the car body. With 225/55 R19 tires and personalized rim style, Roewe RX5 not only looks fashionable visually, but also has good grip and comfort.

佛山地区荣威RX5正在优惠，优惠2.5万！数量有限

The interior of Roewe RX5 adopts a modern and simple design style. The center console is centered on a 27-inch large screen, which integrates the control functions of multimedia system, navigation, telephone, air conditioner and sunroof. Through the voice recognition control system, users can easily operate. The steering wheel is made of leather, which feels comfortable and supports manual adjustment up and down and back and forth, so that the driver can find the driving posture that suits him best. The seat is made of imitation leather, and the front seat has heating function, which improves the riding comfort. In addition, the car is equipped with multiple USB and Type-C interfaces to provide convenient charging and data transmission services for passengers.

佛山地区荣威RX5正在优惠，优惠2.5万！数量有限

Roewe RX5 is equipped with a 1.5T engine, with a maximum power of 138kW and a maximum torque of 300N·m, and its power performance is strong. Matching it is a 7-speed wet dual-clutch gearbox, which brings a smooth and efficient shift experience.

The owner of car home spoke highly of the appearance of Roewe RX5. He pointed out that the appearance design of the third generation RX5 was very successful, and the overall front was more luxurious, atmospheric and full of texture. Even when driving on the road, it was comparable to Lexus models, and the stylish, atmospheric and elegant design was really in place.

Mercedes-Benz EQE SUV in Zhuhai is on sale! The maximum discount is 80,000, and the time is limited.

[car home Zhuhai Preferential Promotion Channel] Recently, we learned that we are enjoying preferential activities in Zhuhai, with a maximum discount of 80,000 yuan, and the minimum starting price has dropped to 406,000 yuan. If you are interested in buying, click "Check the car price" in the quotation form to get a higher discount.

珠海地区奔驰EQE

The design of Mercedes-Benz EQE SUV inherits the design language of Mercedes-Benz family. The front face adopts a unique starlight grille, with sharp LED headlights and sharp LED daytime running lights, creating a highly recognizable visual effect. The body lines are smooth, combined with a dynamic waistline and a wide wheel arch, showing a strong sporty atmosphere. Overall, Mercedes-Benz EQE SUV perfectly combines luxury with modern technology, showing the unique charm of Mercedes-Benz brand.

珠海地区奔驰EQE

Mercedes-Benz EQE SUV has a body length of 4880mm, a body width of 2032mm and a body height of 1,679 mm. With a wheelbase of 3030mm, it shows a spacious and comfortable seating space. The side lines of the car are smooth, and the overall shape shows the combination of movement and elegance. Equipped with 19-inch wheels, the front tyre size is 235/55 R19, and the rear tyre size is also 235/55 R19, which is consistent with tyre size, providing good handling performance and stable driving experience.

珠海地区奔驰EQE

The interior design of Mercedes-Benz EQE SUV presents a modern and luxurious style. The center console is equipped with a 12.8-inch touch screen, which integrates the functions of multimedia system, navigation, telephone, air conditioning and sunroof control, and can be easily controlled by intelligent voice recognition system. The steering wheel is made of leather, which supports electric up and down and forward and backward adjustment, providing a comfortable driving experience. The car is equipped with USB and Type-C interfaces. There are 3 interfaces in the front row and 2 interfaces in the back row, which meets the charging needs of passengers. In addition, the front seats are equipped with heating and ventilation functions, and support electric adjustment, including front and rear adjustment, backrest adjustment, height adjustment (4-way), leg rest adjustment and lumbar support (4-way). The rear seats support proportional tilting, providing more storage space. The seat is made of imitation leather, which provides passengers with good comfort and support.

珠海地区奔驰EQE

Mercedes-Benz EQE SUV is equipped with an excellent motor with a maximum power of 300 kW and a maximum torque of 858 Nm, which provides a strong power output and a smooth driving experience for the vehicle.

It is said that although the power performance of Mercedes-Benz EQE SUV is acceptable, the flexibility of the vehicle is not good because the low-profile model is not equipped with rear wheel steering function. As an owner of an oil tanker, he mentioned that there is still a gap between the handling experience and the BMW 3 Series, especially when encountering a big pit, the body shakes more and the overall feeling is soft.