标签： 上海贵人传媒

Behind the questioning, can BYD ＂Qin＂ make up for it？

Since BYD began to expand its automobile business, the concept of new energy vehicles has attracted more attention. In 2008, Buffett’s subsidiary became a strategic investor of BYD, which pushed BYD to the stage. However, in recent years, BYD’s development has not been smooth sailing. The safety and practicability of new energy vehicles have been questioned by many parties. After experiencing a big decline in 2012, the company’s share price began to pick up last year. Has BYD ushered in a new spring? Will Tesla’s entry into the China market have an impact on BYD? Can the launch of "Qin" promote BYD’s spring arrival?

BYD’s business can be divided into three categories: rechargeable battery business, mobile phone parts and assembly business, and automobile business including traditional fuel vehicles and new energy vehicles, in addition to expanding related new energy products.

BYD’s new energy vehicles always attract people’s attention for the first time. However, the other two major businesses of the Group also account for about 50% of the revenue sources, and their profitability cannot be ignored. In recent years, the proportion of automobile business income has increased year by year, and the company has invested more efforts in the automobile business that has attracted much attention. The proportion of secondary rechargeable batteries has basically remained at 10%, which is a relatively stable and mature business in the company, but it is not the future growth point of the company.The company’s future development focus is mainly on new energy business, including solar power stations, energy storage power stations, electric vehicles, LED and other green products..

BYD is very good at manufacturing rechargeable batteries, and its main customers include mobile phone brands such as Nokia, Samsung and Huawei, as well as global manufacturers of power tools and other portable electronic equipment such as Bosch and TTI. Lithium-ion batteries and nickel batteries produced by the Group are widely used in mobile phones, digital cameras, power tools, electric toys and other portable electronic devices and electric products.

In terms of mobile phone components and assembly business, BYD provides vertically integrated one-stop service, designs and produces mobile phone and computer components such as keyboard, LCD module and camera, and provides complete machine design and assembly services, but does not produce its own brand of mobile phones and computers. Its customers include: Nokia, Apple, HTC, Samsung, Motorola, Huawei, Pratt & Whitney, Toshiba and so on.

In 2003, BYD officially acquired Xi ‘an Qinchuan Automobile Co., Ltd., entered the field of automobile manufacturing and sales, and began the development journey of national independent brand cars, with production and sales exceeding 2 million vehicles. Automobile products include all kinds of high, medium and low-end series fuel cars, as well as automobile molds, auto parts, dual-mode electric vehicles and pure electric vehicles. Representative models include F3, F3R, F6, F0, S8, G3, M6, L3 and other traditional high-quality fuel vehicles, as well as the world-leading F3DM dual-mode electric vehicles, e6 pure electric vehicles and K9 pure electric buses.

BYD has also established a joint venture with Daimler, a luxury car brand, to jointly research and develop electric vehicles. At present, its Tengshi brand has been listed.

On April 28th, BYD released the first quarterly report of 2014, which realized operating income of 11.724 billion yuan, down 9.0% year-on-year, and realized net profit attributable to the parent company of 12 million yuan, down 89.4% year-on-year. According to the analysis of UBS Securities,On the one hand, the decline in sales volume is due to BYD putting most of its energy into the research and development of new energy vehicles, which leads to the slow pace of research and development and launch of traditional automobile business models; On the other hand, the competition in China’s automobile market is becoming more and more fierce. If you don’t advance, you will retreat, and the competitiveness of BYD’s old models (such as Su Rui and F3) will decline.BYD also admitted in the report that the decline of traditional automobile business was the main reason for dragging down BYD’s profit in the first quarter.

BYD Group not only has government payment in policy, but also has considerable government subsidies. Take its pure electric vehicle E6 as an example, the price range of E6 is 309.8-33 million. E6 pioneers can enjoy a total of 114,000 yuan of state subsidies and local subsidies. The price for consumers to buy e6 luxury terminals is 195,800 yuan, and the price for purchasing e6 elite terminals is 216,000 yuan. Government subsidies account for about 34% of the original price, and the subsidized price is really attractive to consumers. Judging from the annual reports of the past five years, government subsidies have been increasing, reaching about 670,000 in 2013. Although it is still not enough to compensate BYD’s high expenses, government subsidies are only a unique policy of BYD in its growth period. However, in the short term, the government’s support attitude towards BYD Group’s projects is very clear, and everything depends on whether BYD can grasp the development opportunities.

In addition, BYD’s R&D expenditure has remained at a level of about 1.3 billion in the past five years, with no significant increase or decrease, and the distribution expenses are basically between 1.5 billion and 2 billion.

BYD’s operating cash flow decreased by nearly half in 2013, and most of the cash at the end of the year came from cash flow from financing. On May 30th this year, BYD also issued 121,900,000 new H shares to supplement its working capital, and the funds raised will be used for the new energy automobile business. However, the market reactions in the two places were mixed, with A shares rising sharply and H shares falling sharply.

Through the above financial analysis, we find that BYD is still in the growth stage, with huge expenses in all aspects and weak current profitability. Although the current P/E ratio is nearly 130 times, most investors value its profitability in the next few years.After BYD released its first quarterly report in 2014, its profitability and cash flow did not improve, resulting in a sharp drop in its share price. Among them, the investment loss reached nearly 8.6 million RMB. The company disclosed that most of the losses were caused by the investment loss of the joint venture company. The parent company increased investment and development in all aspects at the same time when the business has not grown steadily. This can only make up for the tight cash flow by issuing additional shares or increasing financing.

BYD has not really stimulated consumers in private cars, mainly because consumers are worried about endurance and safety, and BYD’s car design and logo have been criticized by the masses. For consumers, environmental protection may be far less important than appearance and performance.

Compared with other automobile brands, BYD is obviously favored by more governments, which is related to BYD’s more professionalism in the field of new energy. At present, there are 800 E6 pure electric taxis and 220 K9 pure electric buses in Shenzhen, which are used as pilot cities to promote electric buses. In May, 2013, the pure electric bus was operated in Hongkong. Outside the China market, BYD’s K9 electric bus had trial operation projects in the United States, Spain, Hungary, Austria, Belgium and the Netherlands.

Investment point of view

New energy industry

BYD is a leading representative in China in its industry. With the reduction of natural resources such as oil, the traditional automobile industry will be the most affected, and the future will be the world of new energy industry. Therefore, the state will give subsidies to the new energy industry in terms of policies and funds. However, BYD, as a battery-making enterprise, has not invested in the field of new energy vehicles smoothly. Although the enterprise has its own brand and professional technology, many traditional automobile brand companies have begun to develop new energy vehicles or low fuel consumption, such as Toyota Prius, Nissan leaf and Ford fusion. With its strong capital, original market share and brand awareness, BYD’s automobile business is also facing many competitors. Future new energy vehicle projects in China still depend on brand building, energy saving and green premium ability.

At present, BYD has adjusted its three major businesses in the future to photovoltaic power generation, energy storage power stations and new energy vehicles, and it is expected that it will continue to invest in research and development and construction of energy storage power stations in the short term. At the technical analysis meeting in 2013, Wang Chuanfu, the president of the group, announced the "dual-drive strategy"-one is to develop energy-saving technologies in both traditional fuel vehicles and new energy vehicles, and the other is to promote dual-engine dual-mode in the personal market and pure electric vehicles in the public transport market. From the naturally aspirated engine with energy-saving technology, to the world-synchronous TID powertrain, to the green hybrid technology, to the dual-engine dual-mode power and pure electric vehicles, BYD has completed the strategic layout from single-drive to dual-drive, and gradually strengthened the energy management system.

The investment in BYD should not only be analyzed from its current profitability or short-term stock price changes, but also from a medium-and long-term perspective to look at the strategic value and significance of the new energy automobile industry chain and lock in the future technological innovation and consumption orientation.

Although the mobile phone parts and assembly services and rechargeable battery business, which together account for about 50% of the revenue, are fiercely competitive in the industry, BYD can still obtain objective income in this field with the increase of mobile phone sales. The capital market is optimistic about this business, and many rating agencies rate BYD Electronics as "buy".

BYD and Tesla

Tesla, which has attracted much attention, began to enter the China market and set up energy storage stations in major cities. Although Tesla also produces new energy vehicles, it is not completely competitive with BYD. Tesla is the first electric vehicle in the world to give up the traditional lithium iron phosphate battery for vehicles and choose a laptop battery. In fact, the price of Tesla in the United States is more than 80,000 US dollars, and the tariff, value-added tax and transportation cost entering China account for 33% of the current domestic price. Tesla is positioned in the high-end market, and its price is far from BYD. Comparing BYD’s "Tang" to "Model X" is because Tesla’s seven-seat SUV also adopts the same power layout: one motor for the front and one motor for the rear axle, thus forming a four-wheel drive system. However, because the target market is different and the consumer demand is different, BYD’s R&D, products, market and brand positioning are different from Tesla’s.

However, it is worthy of our attention that Tesla’s cruising range can reach 500 kilometers, and BYD Qin’s cruising range can reach 70 kilometers in pure electric mode. Although the hybrid mode can be used to make up for the lack of cruising range when running long distances, if Tesla can make a model with mass price in the future, it may pose challenges to BYD.

Misappropriating nearly 10 million public funds to sell her daughter and falling out with her family, so rewarding the anchor map？

　　CCTV News:Recently, the People’s Court of Jingkou District, Zhenjiang City, Jiangsu Province publicly heard a case. The defendant Wang was addicted to webcasting and stole 9.3 million yuan from the company, just to win the favor of the network female anchor.

　　Before the incident, Wang served as the cashier accountant of Guoxin Jiayuan Real Estate Company. In 2015, after the chief accountant left, the company did not arrange another person, but let Wang serve as the chief accountant. He controlled all the financial power of the company by himself.

　　Wang, a 29-year-old, is married, and a family of three lives in Danyang with his parents. His family conditions are average and his monthly salary is more than 3,000 yuan. Since he fell in love with webcasting, he found that the female anchors disdained themselves because of the lack of rewards. Wang felt that he was left out in the cold. In order to save face, he began to misappropriate public funds to reward him.

　　Wang kept recharging to broadcast high-priced "gifts" to the hostess. On the most day, he recharged 500,000 yuan on the live broadcast platform, and several female anchors took the initiative to make friends with him. Wang kept his wife in the dark and used a business trip as an excuse to meet the female anchor in Shanghai every week and squander the stolen public funds.

　　 　According to the police investigating the case, Wang basically stays in the best hotel in Shanghai. When it is more, it may cost hundreds of thousands a night, and when it is less, it will cost 20,000 to 30,000.

　　It has been verified that Wang embezzled 9.3 million yuan of public funds from Guoxin Jiayuan Real Estate Company, including several hundred thousand yuan of cash in the company’s inventory; Nearly 8.6 million yuan was withdrawn and transferred from the company’s CCB card and ICBC card.

　　After the trial, the court made a verdict in court. The defendant Wang was sentenced to 7 years in prison for the crime of duty embezzlement, and confiscated 200,000 yuan of property, and ordered the defendant Wang to return to the injured unit for 9.3 million yuan, but Wang was simply unable to make restitution.

　　It is not a case that Wang embezzled public funds in order to reward the anchor.

　　A 24-year-old company cashier in Hefei secretly transferred more than 5 million yuan from the company account in order to reward the male anchor on the live broadcast platform until it was discovered by the company. Evidence shows that in just three months, it spent more than 4 million on the live broadcast platform. In addition to rewarding the anchor, women also spend a lot. When she was arrested, the LV bag she bought online for 30,000 yuan was still in the mail.

　　In recent years, with the rise and development of the webcast industry, there have been frequent incidents of rewarding anchors with huge sums of money. Many netizens send virtual gifts to their favorite anchors. This is true. The key is to be within their own economic scope. Some people do not hesitate to fall out with their families in order to "punch a swollen face and fill a fat man".

　　Aunt Luo, who is over 60 years old, met the male anchor Ren Mou on the live broadcast platform. In just one year, she rewarded Ren Mou with cash and gifts totaling more than 300,000 yuan. When the relationship was good, she sent a watch with a price of more than 30,000 yuan as a birthday gift for Ren.

　　When Aunt Luo’s daughters found out, they were so angry that they wanted to sever the mother-daughter relationship with her. In desperation, Aunt Luo found Ren and asked for the money to be rewarded. However, in the face of Aunt Luo’s request, Ren refused to return these rewards, saying that this was Aunt Luo’s voluntary behavior. He neither defrauded her nor threatened her. The police persuaded the two sides. Because of the dispute, they handed Aunt Luo and Ren to the local police station for further coordination.

　　What is even more ridiculous is this post-90 s Yunnan man Zhao.

　　In January 2017, Niu Niu, a 4-year-old girl, was taken away from her hometown in Yunnan by her father Zhao. In July, Niu Niu was taken to Guangde, Anhui by her father. Unexpectedly, the father sold her to Wang Moumou, a man from Ningguo, at a "transaction price" of 40,000 yuan.

　　Zhao confessed that he earned more than 4,000 yuan a month before selling his daughter, but he couldn’t save money because he was obsessed with rewarding the anchor online. "After selling my daughter, I suddenly got so much money in my hand and rewarded the anchors. I am also a lot of car-scrapping."

　　It was found through trial that after getting the money, Zhao had rewarded more than 30,000 yuan to more than a dozen male and female anchors. Among them, he bought virtual gifts for the anchors through a webcast platform, which was worth more than 10,000 yuan after conversion, and the amount of money transferred and sent to the anchors through WeChat was 20,600 yuan.

　　"My daughter is over 4 years old and knows some things that adults say. During the negotiation, the child buried his head and patted my knee from time to time. I dare not think, what was in the child’s mind when I quoted him the price of my daughter? " After surrendering, Zhao shed tears when he confessed to the police. In the end, Zhao was sentenced to five years in prison for crime of trafficking in children.

　　While the live broadcast industry is developing in full swing, the "reward" of minors is often exposed.

　　Ms. Hu from Xuchang, Henan said that her 10-year-old son used her mobile phone to reward 50,000 yuan to the game anchor. Ms. Hu said that her husband died of pancreatic cancer, and this money was the money for her husband’s cremation. And I have rectal cancer, and now I need this life-saving money urgently, hoping to recover it.

　　Mr. Peng and his wife in Guangdong saved 160,000 yuan in 10 years by sewing jeans. Their 14-year-old son, Xiao Peng, joined a QQ group of online game players during the summer vacation, and was dragged by group friends to watch the female anchor play games. In just two months, he spent all his parents’ savings accumulated in 10 years.

　　There are countless similar examples. Xiaoxin, a 9-year-old girl from Dalian, Liaoning Province, rewarded the anchor with more than 50,000 yuan on the Huya live broadcast platform. Her mother appealed to the platform for a refund, but since it was impossible to prove that it was indeed a child’s operation, there was still no result. A 13-year-old girl in Shanghai secretly rewarded her favorite network anchor with her mother’s mobile phone, and spent her parents’ savings of 250 thousand yuan in two months; After 00, while studying in Canada, Xiaoya, a girl, spent 650,000 yuan … …

　　For minors, learning should be the primary task, rather than indulging in the network. What’s more, we should not be distorted by the wrong consumption concept and brush the hard-earned money of our parents.

　　As a new way of social networking, webcasting attracts a large number of users with its high effectiveness and strong interactivity. But no matter who the user is, we should watch the live broadcast rationally. Don’t blindly impulse consumption in order to pursue the so-called face and vanity on the Internet. Don’t spend more than you can afford because you are obsessed with network anchors, or even embark on the road of crime.

Thousands of gorgeous female anchors on the live broadcast platform were found untouchable by this ＂red line＂

CCTV News:The National Office of "Combating Pornography and Illegal Publications" announced today that the special rectification campaign for vulgar pornographic information on the Internet jointly deployed by the eight central departments lasted for 40 days and achieved initial results.

Departments of "eliminating pornography and illegal publications", online information, communication management, culture, industry and commerce, press, publication, radio and television all over the country have imposed administrative penalties on a number of enterprises that violate laws and regulations in accordance with their duties; The public security department has successfully investigated and dealt with a number of cases in which obscene articles are spread on the Internet for profit. According to incomplete statistics, as of September 25, more than 20 million pieces of harmful information such as pornography and vulgarity have been disposed of or deleted nationwide.

National Office for Combating Pornography: Investigating Tianya Community for allegedly spreading pornographic information.

　

Departments in Beijing, Hainan and other provinces and cities have investigated the suspected dissemination of vulgar pornographic information on Tianya Community, Zongheng Chinese Website, Zhulang Novel Website, Tianji Website, Maopu Website, Tea Fragrance Website, Novel Reading Website, Romance Novel Bar, qidian Website and Chuangshi Chinese Website, and severely punished the verified illegal acts according to law.

National Office for Combating Pornography and Illegal Publications: Supervising cases of "Wolf Friends" spreading obscene articles for profit.

The website operator of "Wolf Friends" live broadcast platform was arrested.

　camgirl

The National Office for Combating Pornography and Illegal Publications, together with the Public Security Administration of the Ministry of Public Security, listed and supervised seven cases of spreading obscene articles for profit on live broadcast platforms, including Shanghai Youshi, Hunan Yueyang Wolf Friends and Hubei Wuhan partylive. Among them, in the case of the "Wolf Friends" live broadcast platform in Yueyang, Hunan, the task force successfully arrested 12 major suspects involved in the case, including website operators, anchor brokerage organizations, social platform administrators, group owners and anchors, and identified more than 1,000 female anchors involved, involving more than 10 million yuan.

Several press conferences introduced the security work of Beijing Winter Olympics.

　　Cctv news(News Network): Today (February 5th), the main media center of Beijing Winter Olympics held the first regular press conference during the Games-time. The main creators of the opening and closing ceremonies of Beijing Winter Olympics answered questions from domestic and foreign journalists on the creative ideas of the opening ceremony. According to reports, the art of technology empowerment is a highlight of the opening ceremony of the Beijing 2022 Winter Olympics. Regarding the presentation of the main torch, Director Zhang Yimou said that he hoped to embody the concept of low carbon and environmental protection, and "together for the future". According to reports, a total of 2,877 athletes from 91 countries and regions participated in the Beijing Winter Olympics. A spokesman for the International Olympic Committee said that closed-loop management provided a strong epidemic prevention guarantee for the Beijing Winter Olympics.

　　In addition, the 2022 Beijing News Center also held a special press conference this morning. Responsible persons from Beijing’s urban management, transportation, meteorology, emergency, medical and epidemic prevention departments introduced the overall situation of urban service guarantee during the Beijing 2022 Winter Olympics to Chinese and foreign media.

Punch in Yunnan, the 63rd little thing： Ten thousand mu of cherry flowers in Wuding, Yunnan are as beautiful as clouds and snow.

More than 10,000 mu of cherry blossoms in Dashifang and Shanju, Shishan Town, Wuding County, weichu, Yunnan Province, are blooming in the spring, making the countryside beautiful, just like a beautiful picture scroll, showing a scene full of spring.

In Dashifang Village, Yaoying Village Committee, Shishan Town, clusters of snow-white cherry flowers are covered with branches on the cherry trees all over the mountains. On the hillside, in front of the house, cherry flowers are everywhere, like clouds and snow.

White or pink flowers are swaying in the breeze, emitting refreshing bursts of fragrance, and rendering the deep spring. Strolling through the cherry forest is like being in a paradise. Come and indulge in this sea of flowers and take photos as a souvenir.

Wen Tu Wu Xuecheng Yu Linqiang Li Rong

Design Zhang nan

Editor Liu Rongshan

Editor of this issue: Zhang Lingjie and Li Yuan

Review Ma Bo Liu Li

Yunwei Yunbao Group Wenlv Headline News Network

If there is any infringement, please contact: Tel: 0871-63534744. ※

Email: 870715538@qq.com.

Reporting/feedback

Sporty

It is difficult for high-end positioning to meet the needs of discerning watch collectors, but how easy it is for watchmaking quality, practicality and aesthetic design to meet the general public. Longines watch is a kind of ceiling-level watch brand in the mass-oriented watch brand, and it shows admirable outstanding performance in terms of watchmaking strength and scale, orthodoxy and historical development. With its solid quality and elegant design style, Longines watch has stood in the watch world for nearly 200 years, which is no accident.

▲

In 1889, the trademark of Longines Watch Factory was registered with the Federal Office of Intellectual Property (FOIP).

Nowadays, the trend of "sports watch" in watchmaking has become the mainstream, and many designs exude strong sports fashion style. Today, wristwatches are no longer just the recorder of time, but the ultimate combination of style and practicality. Longines watches, which had a deep relationship with sports as early as a hundred years ago, are represented by Conquest Concas series, which can reflect the elegant sportsmanship.

▲

1.Longines watch not only provides important support for equestrian sports through its cooperation with FIA, but also consolidates its reputation in accurate timing and high-quality watch manufacturing.

2.3.Longines began to establish cooperation with FIA in 1954.

The name and watch of Conquest Concas first appeared in 1954. In this year, Longines became the official partner of the International Equestrian Federation, responsible for timing and recording a number of international equestrian events. To this end, Longines introduced the first Conquest Concas wristwatch, and officially registered the patent right of "Conquest" ("Concas") through the Swiss Federal Intellectual Property Office on May 5, 1954.

▲

In 1954, the first longines watch Concas series watches and the original patent documents.

As soon as it was launched, Concas series watches were widely loved by the public for their precise performance and classic design, and became the classics of Longines watch brands. After more than half a century’s development and evolution, Longines has always maintained the characteristics of movement, accuracy and classics, and it is also a series of representatives of Longines’ attitude of bravely exploring life.

▲

One of the earliest posters of Longines Concas series in 1954.

Elegance in daily life and elegance in sports are more important.

Nowadays, sports style watches should not only meet the needs of sports occasions, but also be the fashion embellishment of daily life, adding vitality to wearing. In order to meet the needs of the new generation, Longines watches draw inspiration from the first edition of Conquest Concas watches and incorporate more modern and mature styles. This year, a number of new Concas series Yuedong watches have been launched, with all kinds of watches for men and women. Its design style is not only slightly retro, but also retains the consistent sense of movement of Concas series, and at the same time injects more elegant elements. This new generation style, called Sporty-Chic sports fashion, is full of charm and vitality, which can be controlled in various occasions, and also shows Longines’ keen insight into modern urban life.

▲

Longines watches were inspired by the original Concas watches launched in 1954, and this year, the Concas series Yuedong watches were newly launched.

Elantra watches are unique in that they can meet the multiple demands of modern people for watches. First of all, in appearance, its fine steel case is not only elegant, but also outstanding in texture through the design of multi-level lines and careful polishing and frosting. Looking closely at its shape, Elantra watch not only has a more rounded outline, but also the small shoulder pad structure next to the crown improves the series to add distinctive identification elements and elegant atmosphere, and also strengthens the practicality of protecting the crown.

The highlight of the full range of Elantra watches is that they are fully equipped with a self-winding mechanical movement equipped with silicon hairspring and non-magnetic innovative parts, ensuring stable operation and excellent antimagnetic performance. The watch models are fully modified with a screw-in transparent watch back, and still have high practical waterproof up to 100 meters, meeting the wearing needs of outdoor sports or daily life.

Elantra Watch is also equipped with a fine steel bracelet with a folding clasp, which meets the convenient needs of modern life. The bracelet adopts a tapered link design, which helps to improve the fit and comfort when wearing.

At present, Elantra watches have been introduced in three sizes, among which the most widely concerned is the chronograph function model in the advanced small and complex field with a diameter of 42 mm. Concas series Elantra chronograph watches are equipped with L898 chronograph movement using silicon hairspring in the escapement system. This movement is specially made by ETA for Longines watches, and has excellent performance in diamagnetism, accuracy and durability.

Panda has both timing and fashion and strength.

The chronograph is the Concas series at present.

Complex and advanced representatives in Elantra watches.

▲

Longines Concas series Yuet chronograph

42 mm diameter fine steel case with chain and silver matte dial.

Equipped with L898 self-winding chronograph movement, the power storage is about 59 hours.

Time and minute display, date window/waterproof 100 meters

Suggested retail price: RMB 31,000.

The case is made of stainless steel with a black ceramic bezel, which is available in three colors: black, brown and silver matte. Because the L898 chronograph movement is the layout of the classic three-eye chronograph dial, the matching of the three-eye chronograph dial and the face dial directly affects the overall visual quality. Longines watch uses the color with a bright contrast effect with the face dial for the chronograph dial, which is strongly called the color matching of the panda plate. On the one hand, it improves the readability, and on the other hand, it is durable and easy to wear.

The color scheme of panda plate is also Concas series.

One of the attractive features of Elantra chronograph.

▲

Longines Concas series Yuet chronograph

42 mm diameter fine steel case with chain and black dial.

Equipped with L898 self-winding chronograph movement, the power storage is about 59 hours.

Time and minute display, date window/waterproof 100 meters

Suggested retail price: RMB 31,000.

Especially for the brown disc (L3.835.4.32.6), the golden luster with champagne hue is reflected by the light through the sun pattern, and the contrast of the small black disc makes it the most imposing of all styles.

▲

Longines Concas series Yuet chronograph

42 mm diameter fine steel case and chain belt, brown sun dial.

Equipped with L898 self-winding chronograph movement, the power storage is about 59 hours.

Time and minute display, date window/waterproof 100 meters

Suggested retail price: RMB 31,000.

Dopamine-colored new face plate is suitable for both men and women.

The 34 mm and 41 mm diameter models are the layout of the big three needles with the date window at 6 o’clock position. They are equipped with the brand-specific L888 automatic movement, and the power storage can last for about 72 hours. Rhodium-plated hands and hour markers are coated with Super-LumiNova luminous coating to ensure clear display of time at night. The sun-patterned disk can show the shades of the disk, and Longines has chosen four main colors for people with different needs to choose: the sunny green disk exudes youthful vitality; If you prefer a calm and restrained atmosphere, you can consider the black sun pattern style; The blue model gives people a calm, elegant and fashionable temperament, which is suitable for business and formal occasions. Those who like simple, elegant and classic design can choose the versatile silver-white face plate style.

▲

Longines Concas series Yuedong watches

Fine steel case with 41 mm diameter, chain belt and sun dial.

Equipped with L888 self-winding movement, the power storage is about 72 hours.

Time and minute display, date window/waterproof 100 meters

Suggested retail price: RMB 16,400.

For the 34 mm diameter model suitable for women, five models are provided. Among them, the most luxurious style is that the mother-of-pearl face plate is set with hour markers and diamonds, and the bezel is also set with a full circle of 48 beautiful diamonds; There are three kinds of diamonds with simple time scales: green face, blue face and mother-of-pearl face, and the diamond-free entry is matched with a silver sun dial.

▲

Longines Concas series Yuedong watches

Fine steel case and chain belt with a diameter of 34 mm,

White mother-of-pearl dial decorated with diamond hour markers,

The bezel is set with 48 diamonds.

Equipped with L888 self-winding movement, the power storage is about 72 hours.

Time and minute display, date window/waterproof 100 meters

Suggested retail price: RMB 33,200.

▲

Longines Concas series Yuedong watches

Fine steel case with 34 mm diameter and chain belt

The sun dial is decorated with diamond hour markers.

Equipped with L888 self-winding movement, the power storage is about 72 hours.

Time and minute display, date window/waterproof 100 meters

Suggested retail price: RMB 18,600.

In 2023, Longines introduced Concas series Yuedong watches with a new attitude and vitality, giving off a new fashion style. This series of watches perfectly inherits the elegance and sense of movement of Longines watches, and at the same time reinterprets the classic beauty of conqueror watches in the middle and early 20th century. Not only that, it not only retains the traditional style in the design, but also skillfully integrates the needs and preferences of the contemporary market, presenting a more mature masterpiece.

▲

Longines Concas series Yuedong watches

Fine steel case and chain belt with a diameter of 34 mm,

White mother-of-pearl dial with diamond hour markers.

Equipped with L888 self-winding movement, the power storage is about 72 hours.

Time and minute display, date window/waterproof 100 meters

Suggested retail price: RMB 19,100

Concas series Elantra watches provide a variety of options in function, including big three-needle+date, three-eye chronograph, hour markers with diamonds, bezel with diamonds, etc., to meet the needs of different wearers. In terms of design, considering men and women and people who pursue different styles, the watch case size and face color matching have been carefully matched. In terms of price, from the entry style of 16,400 RMB to the bezel with diamonds of 33,200 RMB, the people-friendly price is particularly attractive to white-collar office workers.

▲

Longines Concas series Yuedong watches

34 mm diameter fine steel case and chain belt, silver sun dial.

Equipped with L888 self-winding movement, the power storage is about 72 hours.

Time and minute display, date window/waterproof 100 meters

Suggested retail price: RMB 16,400.

Longines Watch is the first time to launch a full range of Concord Elantra watches. Whether it is an entry-level three-needle model, a small-size diamond setting or a timing function, it meets the practical wear needs of men and women. It is not only a recorder of time, but also a symbol of fashion, showing personality, taste and attitude towards Excellence, and it is heart-rending in all aspects.

There are these eight ＂pains＂ in beauty in 2021. What should I do next？

The beauty industry in 2021 is even more "rolled up" than in previous years.

In the general environment, the growth rate of cosmetics retail market has slowed down, and various new regulations of the industry have gradually landed, and the business pressure of enterprises has suddenly increased; On the brand side, new domestic products are cold, and many imported products "fail" in China; At the channel end, the online traffic dividend disappears, the live broadcast frequently rolls over, the offline channel is still in the winter, and the new species boom is no longer; At the supply chain end, it has also begun to enter a new reshuffle period …

Looking back on the past year, it is undoubtedly a year of "pain" in the industry. In the new year, only by aiming at the pain points and attacking accurately can we find the certainty of the development of the enterprise itself in the turbulent market.

1. The "pain" of the market twists and turns

According to the data of the National Bureau of Statistics, from January to November 2021, the total retail sales of social consumer goods reached 39,955.4 billion yuan, a year-on-year increase of 13.7%. Among them, the total retail sales of cosmetics was 367.8 billion yuan, up 15.3% year-on-year, which was 9.5% higher than that of the same period last year.

However, compared with previous years, cosmetics retail is obviously insufficient in 2021. According to cosmetics observation statistics, from January to June, the growth rate of total retail sales of cosmetics showed a downward trend month by month; In July, the growth rate of cosmetics retail sales slowed down to 2.8% year-on-year, and it was 0% in August, and rose to 3.9% in September, but compared with the same period in history, it was the lowest value in the same period in the past 10 years.


2. The "pain" of industry supervision

With the formal implementation of the Regulations on the Supervision and Administration of Cosmetics on January 1, 2021, the cosmetics industry has ushered in the era of "the strongest supervision in history".

According to the incomplete statistics of cosmetics observation, at least 16 relevant management regulations/methods/provisions and draft for comments will be issued in 2021. While raising the industry threshold, many problems have surfaced one after another.

The speed of new product development becomes slower. On May 1, 2021, the Measures for the Administration of Cosmetic Registration and Filing, the Provisions for the Administration of Cosmetic Registration and Filing Data and the Provisions for the Administration of New Cosmetic Raw Materials Registration and Filing Data were officially implemented, which clarified the safety monitoring system for new raw materials and the requirements related to cosmetic registration and filing, which made the R&D cycle of enterprises longer, the development speed of new products slower and the registration threshold higher.

Operating costs have increased substantially. As required, since January 1, 2022, cosmetics registrants and filers who apply for special cosmetics registration or ordinary cosmetics filing shall evaluate the efficacy claims of cosmetics. However, according to industry insiders, the testing cost of a single product has risen sharply compared with before, and the operating costs of enterprises have risen.

Advertising has become more difficult. From May 1 this year, the Measures for the Administration of Cosmetic Labels will be officially implemented, which puts forward regulatory requirements for enterprises to advertise or publicize their efficacy through cosmetic labels. Last year, many enterprises were fined for false propaganda.

3. The "pain" of new domestic products when they are cold

Since 2021, news of the closure and clearance of domestic cosmetics brands has frequently come out. According to the incomplete statistics of cosmetics observation, as of December of that year, nearly 20 domestic beauty brands were shut down or closed down. Such as Cindy, CROXX, Paiji, KACH, etc. Among them, make-up brands are the main brands.

Someone in the industry once said that the competition of new domestic brands is very cruel, and it is difficult for some niche brands and new brands that have not run out of popularity to live for a few years. In fact, many brands didn’t know it existed until they were about to close down.


This is related to the "killing" of many domestic brands in the low-end market. In a market with limited traffic, the continuous influx of new brands will only aggravate the "involution". Once the capital stops "blood supply", new domestic products will only come to an end silently.

4. The "pain" of sluggish imports"

It is reported that Yueshi Fengyin, owned by Korean Amore Pacific Construction Group, will retreat in the China market, and the number will eventually be reduced to 140, which is 76% less than the 600 stores in the peak period. In March 2021, the group’s Yiti House has completely closed all offline stores in the China market.

The retreat of Yueshi Fengyun is just a microcosm of foreign beauty companies in China.

According to the incomplete statistics of cosmetics observation, in 2021, more than ten international beauty brands withdrew their cabinets, cleared their warehouses or even stopped operating in China. In the counted cases, the groups of imported brands are mainly international beauty giants, such as WASO under Shiseido, BECCA under Estee Lauder, Copley under Unilever, etc., involving skin care, make-up and care.

5. The "pain" of online channel turmoil

Double 11’s "dumb fire" is a watershed from hot to cold for online e-commerce. In the past 13 years, Ali Double Eleven ushered in single-digit growth for the first time, with an increase of 8.45%. This result is related to the end of the traffic dividend and the increasing cost of traffic.

Some popular anchors have bluntly said that in the past five years, the price of traffic on various platforms has increased tenfold, and the business of merchants has become more and more difficult to do, and it has become increasingly difficult to make money, because they are all working for platforms and KOL. According to the data of the research and development department of CITIC Securities, the promotion expenses of some platforms reach more than 26% of the sales, and the brands burn a lot of money, but they just "kill one thousand and lose 800", and finally they can only go lonely.

The field of live online delivery, which was once in the limelight, also suffered a blow.


Since 2020, more than 20 laws and regulations on live broadcasting have been promulgated, and the statement that "the lowest price of the whole network" was originally the killer of live broadcasting began to become illegal propaganda.

As for anchors, Viya, Sydney and Lin Shanshan were all fined for tax evasion, totaling more than 1.4 billion. Their accounts in Weibo, Tik Tok, Taobao, Aauto Quicker, Xiaohongshu and other platforms have also been blocked. The tax storm has bid farewell to the barbaric growth of live broadcast, and practitioners have begun to re-examine this ups and downs.

6. The "pain" of shrinking offline channels

The offline channel is still in the "winter". Market research shows that the passenger flow of offline channels continues to decline, and the events of clearance, bankruptcy, store closure and career change have never stopped in the industry. However, due to the impact of the epidemic and online, the cold winter of offline channels is far from over.

Take some foreign brands that reduce the market as an example, many will also take offline channels to "cut the knife first". For example, after entering the China market in 2014, the care brand Fulv Deya mainly used department stores. At the beginning of 2021, Fu Lu Deya was reported to have cut down a lot of department store counters, which was the result of the brand shifting its strategic focus to online. In addition, Bei Lingfei, a subsidiary of LVMH Group, and Julie Kou, a subsidiary of POLA, also withdrew a large number of offline counters.

7. The "pain" of low tide of new species

According to incomplete statistics, since 2020, there have been nearly 20 new beauty collection stores in the beauty market, which have more than 1,000 stores nationwide. However, since 2021, some new species have begun to spread rumors of losses and even closing stores. At the same time, the expansion speed of "old players" in stores is no longer the grand occasion of the past. Last year, only a few "new players" such as "Zero Beauty Optimization", "SUKI BOX" and "BOEM’SBOOK Collection" entered the stadium.

Some insiders believe that in this context, capital also holds a wait-and-see attitude towards new species, and many new species have entered the threshold of life and death. Whether they can establish their own profitability will determine their life span.

8. The "pain" of supply chain reshuffle

In 2021, the supply chain ushered in a new reshuffle period. This year, supply chain enterprises have experienced many rounds of pressure, such as supervision, price increase and power cut.

The first is supervision. Strong supervision on banned raw materials has greatly affected enterprises. On May 28th, the State Food and Drug Administration issued the Catalogue of Prohibited Raw Materials for Cosmetics and the Catalogue of Prohibited Plant (Animal) Raw Materials for Cosmetics. Among them, the list of prohibited raw materials for cosmetics reached 1,284, while the list of prohibited plant (Animal) raw materials for cosmetics was 109, and cannabis raw materials were definitely banned. In addition, the regulatory authorities have redefined the concepts of stem cell cosmetics, brush acid beauty and food-grade cosmetics.


The second is the price increase. In January, 2021, cosmetic packaging boxes took the lead in opening the price increase tide, and nearly 20 paper enterprises successively issued price increase notices, with the highest increase reaching 20%. In March and October, the raw material side also started to raise prices several times, with the highest increase of 118%.

Then there is the power cut. At the end of September last year, industrial electricity consumption in many places in China was tight, and various places took measures such as limiting electricity and stopping production for enterprises under their jurisdiction. Jiangsu, Guangdong, Zhejiang and other major chemical provinces were also deeply affected, which undoubtedly made matters worse for cosmetics manufacturers who were already in the trend of price increase.

By 2022, CiE Beauty Exhibition will solve the pain points of the whole industry in one stop.

The pain points mentioned above are, in the final analysis, that the beauty industry has reached an important turning point in history, and the people and goods yard has undergone earth-shaking changes. Only by innovation, only by opening up and linking the excellent resources of the whole industry chain can we solve the above problems.

CiE Beauty Innovation Exhibition, with the slogan of "new brand, new buyer, new ecology", is the first exhibition in the beauty industry focusing on new resources and taking "innovation" as its core competitiveness. The 2022CiE Beauty Innovation Exhibition also provides innovative solutions for the beauty industry.

It is reported that the 2022CiE Beauty Innovation Exhibition includes five exhibition halls with an exhibition area of 60,000 square meters and 800+ high-quality exhibitors. It is estimated that there will be more than 40,000 professional buyers. The highlights are mainly reflected in the following three aspects-

800+ quality exhibitors. The exhibition covers 800 exhibitors, including more than 400 brands, including new domestic products, imported products, special categories and other market trends; There are more than 200 supply chains, covering foundries, packaging suppliers, raw material suppliers and testing institutions. There are more than 150 ecological resources such as MCN and e-commerce platforms.

More than 30 special events. The exhibition will hold special events such as e-commerce and marketing platforms, data & trends and celebrities. More than 30 experts from Taobao Live, Tmall International, JD.COM Beauty, Aauto Quicker E-commerce, bilibili and Xiaohongshu will share the development trend of 2022 beauty, the latest policies of e-commerce platforms and the advanced tactics of traffic marketing.

40,000+professional audience. It is estimated that there will be more than 40,000 exhibitors, including about 22,000+visitors from online channels and 12,000+customers from offline channels, gathering high-growth channel buyers in the beauty industry.


Want to wear a skirt in winter? Then you must buy these models!
The knitted vest of Zhou Yutong White Deer is too high! Learn quickly.

Asia-Africa World Cup competition： the group advanced and the number of semi-finals tied, and Africa won by one advantage.

In the history of the World Cup, the bipolar status of Europe and South America is unshakable. At present, all the World Cup champions come from these two regions, while teams from other continents, not to mention winning the championship, have not even stepped on the final venue yet. Relatively speaking, Asia and Africa are relatively close. There are more countries in both continents, and the number of World Cup places is similar. Africa has five and Asia has 4.5. That is to say, if Asian teams are lucky, winning the transcontinental play-offs will make the number of Asian and African teams in the World Cup the same.

So, who has the better World Cup performance in Asia and Africa in history?

Of course, we don’t need to calculate the total score or total goal data of all Asian teams and African teams in history, just look at the results of key nodes. Specifically, look at the teams on two continents, the number of times the group advanced, and the best results.

In these two aspects, Asia and Africa actually tied.

Historically, both Asian teams and African teams have been promoted 11 times. Of course, it needs to be said here that Asia in football refers to the AFC, so Australia is also counted as an Asian team.

Let’s list the specific situation below. In the history of the World Cup, African teams promoted by the group included Morocco in 1986, Cameroon in 1990, Nigeria in 1994, Nigeria in 1998, Senegal in 2002, Ghana in 2006, Ghana in 10 years, Nigeria and Algeria in 14 years and Senegal and Morocco in 22 years. A total of 11 times.

As for Asian teams, Japan has four times, South Korea has three times, North Korea and Saudi Arabia each once, and Australia twice. It happened to be 11 times. I am ashamed to say that this data, if Australia did not join the AFC from Oceania, then Asian teams actually lagged behind African teams.

Let’s look at the best results. Originally, South Korea reached the semi-finals in the 2002 World Cup and won the fourth place, which was once the unattainable achievement of second-rate teams such as Asia and Africa. But FIFA World Cup Qatar 2022 and Morocco have also achieved this. And to tell the truth, Morocco, the fourth place, is more convincing than South Korea in those days. Everyone knows this, and there is no need to start talking about it.

Therefore, in terms of the best results of the World Cup, Asia and Africa also tied.

So, which side of the world cup is better? There is a data that Africa is dominant, and with this data, we can say that African teams have higher ceilings and stronger ability to work miracles than Asian teams.

In fact, the data of the previous group promotion times is very general. After all, reaching the top 16 and reaching the top four are both group qualifying, but the gap between these two results is not small. So we might as well break it down again-the number of times we scored in the top eight.

In this regard, Africa is far better than Asia. Because Cameroon in 1990, Senegal in 2002 and Ghana in 10 years all reached the quarterfinals of the World Cup, and the number of quarterfinals was three times. What about Asia? It is still zero.

It should be noted that in the 1966 World Cup, North Korea reached the quarter-finals, but at that time, the World Cup was only 16 teams. Therefore, the quarter-finals of North Korea should be strictly called the first round of the knockout round, but it is actually the same level as the next sixteen. You know, Cameroon, Senegal and Ghana reached the second round of the knockout round, so North Korea, the quarter-finals, is not included in this data.

In today’s scale, reaching the quarter-finals means that the group will go further than the group. If it’s a miracle to beat the Asian and African teams into the knockout stage, then the miracle of the quarter-finals is certainly higher than the miracle of the quarter-finals. In fact, if we take away the controversial semi-final result of South Korea in 2002, we will find that the upper limit of Asian teams in the World Cup is not high, and the best result so far is the first round of elimination. So at this point, there is still a gap between Asian teams and African teams.

Of course, judging from FIFA World Cup Qatar 2022’s performance, Asian teams seem to be better than African teams. I hope there will be an Asian team in the future that can break through the long-standing ceiling.