Ministry of Industry and Information Technology: Support the commercial application of L3 and higher autopilot functions.

CCTV News:On June 21st, the State Council held a routine briefing on policies to introduce the situation of promoting the high-quality development of new energy automobile industry. Xin Guobin, vice minister of the Ministry of Industry and Information Technology, said at the meeting that compared with electrification, the networking and intelligent transformation of automobiles involve more fields, deeper levels and more imaginable space. In the next step, all members of the inter-ministerial coordination mechanism for the development of new energy automobile industry will conscientiously implement the decision-making arrangements of the CPC Central Committee and the State Council, and adhere to the principle of "cars — Yes — Road — Cloud ",focusing on the following aspects:

First, support key technology research. Support key large enterprises to take the lead, large, medium and small enterprises to participate, and carry out cross-industry and cross-domain collaborative innovation. Innovation is the primary productive force. It is necessary to speed up the research and development, popularization and application of new technologies and new products such as key chips, high-precision sensors and operating systems, and further enhance the endogenous power of industrial development.

The second is to further improve the network infrastructure. Accelerate the construction of infrastructure such as C-V2X, roadside awareness and edge computing, establish a cloud control basic platform based on the three-tier architecture of edge cloud, regional cloud and central cloud, form a unified interface, data and communication standard, and further enhance network awareness and cloud computing capabilities.

The third is to deepen the test demonstration application. Start the pilot of intelligent networked car access and road traffic, organize the demonstration application of "car-Lu Yun integration" at city level, and support conditional automatic driving, which is about the commercial application of L3 and higher-level automatic driving function. This work has been started, and local governments are actively responding. I believe that in the near future, more intelligent products will run on the road.

The Central Meteorological Observatory continued to issue a blue rainstorm warning.

  CCTV News:The Central Meteorological Observatory continued to issue a blue rainstorm warning at 10: 00 on July 26:

  It is estimated that there will be heavy rains in parts of southwestern Heilongjiang, western Jilin, eastern Qinghai, Sichuan Basin, western and southern Chongqing, central and western Guizhou, southern Shandong, northern Jiangsu, eastern Zhejiang and Taiwan Province Island from 14: 00 on July 26 to 14: 00 on July 27. Among them, there will be heavy rains in parts of eastern Sichuan Basin, western Chongqing, northern Guizhou and southeastern Zhejiang, and heavy rains in parts of eastern and southern Taiwan Province Island. Some of the above areas are accompanied by short-term heavy rainfall (the maximum hourly rainfall is 20 ~ 50 mm, and the local area can exceed 80 mm), and there are strong convective weather such as thunderstorms and strong winds.

  Defense guide:

  1, the government and relevant departments in accordance with their duties to prepare for the storm;

  2. Schools and kindergartens should take appropriate measures to ensure the safety of students and children;

  3. Drivers should pay attention to road water and traffic jams to ensure safety;

  4, check the city, farmland, fish pond drainage system, ready for drainage.

Li Lecheng made a special investigation on the construction of Datang International Fuxin coal-to-natural gas project and the progress of "integration of roads and mines"

  Reporter Shi Dongbai reported that on June 20th, Li Lecheng, deputy secretary of Liaoning Provincial Party Committee and governor, came to Fuxin City to conduct a special investigation on the progress of Datang International Fuxin coal-to-natural gas project construction and "integration of roads and mines" restructuring in order to fully implement the spirit of the 20th Party Congress, thoroughly implement the important exposition of the Supreme Leader General Secretary on investigation and research, and implement the important requirements of "deepening investigation and research to promote the solution of development problems".

  In recent years, Fuxin City has vigorously implemented the project of revitalizing idle assets, reorganized the Papua New Guinea Railway and the No.2 mine in Jilin Guole, Inner Mongolia Autonomous Region, and revitalized the Datang coal-to-gas project as one of the "eight major battles", which was systematically promoted and fully attacked. At present, what difficulties and obstacles are faced with strategic reorganization and project restart, what are the deep-seated reasons, what matters and strategies need to be clarified, and how to promote breakthrough progress? With concerns, Li Lecheng carefully looked at, asked and understood all the way, and had in-depth discussions with local leading cadres, provincial departments, heads of financial institutions and enterprises, studied and analyzed item by item, and coordinated to solve specific problems.

  At Baiyudu Railway Station, the node station of Papua New Guinea Railway, Li Lecheng took an engineering train to Xinqiu Railway Station, the starting point of Papua New Guinea Railway, to inspect the railway operation along the way and listen to the report on the reorganization of "railway and mine integration". In Liaoning Datang International Fuxin Coal-to-Natural Gas Co., Ltd., Li Lecheng made a field trip to the factory, and listened to the report on the overall situation of Datang project and the idea of revitalizing it by combining sand table, exhibition board and PPT. He pointed out that at present, provinces, cities and Datang Group have reached a high degree of consensus on the idea of "integration of roads and mines". The key is to find out the specific methods, paths and steps to promote the work. We must further strengthen our confidence and determination, enhance our sense of urgency, seize the main contradiction of "integration of roads and mines", compact the territorial responsibility of local governments and the main responsibility of enterprises, and step up all aspects of work. It is necessary to adhere to the scientific path and method, conduct in-depth investigation and study, find out the problem base, re-evaluate and improve the reorganization plan. All levels and departments should form a joint force, fully support Fuxin to promote the strategic restructuring of "integration of roads and mines", take the road of transformation and development of resource-based cities, and make greater contributions in the three-year action of comprehensively revitalizing new breakthroughs.

  Liu Mingsheng, general manager of China Datang Group Co., Ltd. participated in some surveys.

Focus interview: making online consumption more secure

  Cctv news(Focus Interview): It’s the annual "March 15th" International Consumer Rights Day again. In recent years, online consumption has accounted for an increasing proportion of people’s consumption. Since 2013, China has become the world’s largest online retail market for many years. However, with the rapid development of platform economy, there are more and more disputes about online consumption. In this year’s two sessions, the Supreme People’s Court mentioned in his work report that a judicial interpretation of online consumption was issued to regulate live delivery and take-away catering, so that online shopping can be bought and used with peace of mind. This judicial interpretation came into effect on March 15th.

  In online shopping, the merchant promises to pay 10 or even 100 for a fake. What if the other party refuses to pay compensation according to the promise after a dispute occurs? If you buy clothes, can you really not return them if the merchants clearly indicate that they don’t support returning them? Online live shopping, compensation, I don’t know who to look for, how to judge? Have you encountered these troubles in online shopping? Starting today, online shopping consumers have taken another reassurance, and the Provisions of the Supreme People’s Court on Several Issues Concerning the Application of Laws in the Trial of Internet Consumption Disputes (I) has been formally implemented.

  Liu Junhai, a professor at the Law School of Renmin University of China, said: "There are 20 judicial interpretations of online consumption. Although there are not many words, they are concise and touch on the pain points, difficulties, hotspots and doubts in our online consumption. It should be said that this judicial interpretation of online consumption is very grounded and beneficial to people’s livelihood."

  Then, what are the "pain points, difficulties, hot spots and doubts" touched by this judicial interpretation? Actually, it’s right next to you and me.

  In recent years, online consumption has become more and more mainstream in mass consumption. By June 2021, there were 812 million online shopping users in China, accounting for 80.3% of the total number of netizens. At the same time, the infringement of online shopping consumers’ rights and interests has become more and more prominent, and the number of online consumption dispute cases has increased significantly. In the face of these new changes, the previous related laws also encountered some new problems that were difficult to solve in practice. Therefore, this judicial interpretation was introduced at the right time. Then, how will this judicial interpretation help us safeguard our legitimate rights and interests?

  Highlight 1: Clarify the main responsibilities of all parties selling goods in live webcasts.

  Consumer Mr. Wang bought a diet candy highly recommended by anchor online celebrity on a well-known live broadcast platform. After eating it several times, he suffered from severe diarrhea. After testing, this online celebrity diet candy contained "sibutramine" which was banned by the state. After the intervention of relevant departments, it was found that it was not easy to find the source of products.

  Ying Jiande, deputy head of the comprehensive administrative law enforcement team of Taizhou City, Zhejiang Province, said: "Online sales are difficult to be detected by supervision. It is found in one area, but they are sold through the Internet nationwide, and its packaging is easy to change. When you find out that this product is illegal, it may have changed a packaging, so you can’t check it."

  It is not uncommon to find that there is something wrong with the product you bought, but you don’t know who to look for and no one to take charge of it. In recent years, the development of webcasting with goods is very rapid. Because its marketing model is intuitive and interactive, it is favored by many consumers. While we get convenience and fun, we also find that there are many chaos behind it.

  In recent years, the number of complaints about online consumption has declined as a whole, but the complaints about live webcasting have risen instead of falling, and the problems in live webcasting need to be solved urgently.

  Among the 20 judicial interpretations issued this time, 7 are related to live webcasting. These seven provisions point to a common direction, that is, to clarify the main body of responsibility of all parties and their respective responsibilities.

  Compared with other marketing methods, webcasting involves many subjects and complicated links, and it is easy for all parties to pass the buck when problems arise. In view of this situation, this judicial interpretation clearly expounds the responsibilities of the operators in the platform, the operators in the live broadcast room and the online live broadcast marketing platform according to the different situations in which consumers’ rights and interests are infringed.

  Liu Min, vice president of the Supreme People’s Court No.1 People’s Court, said: "For the operator, if his staff members make false propaganda and cause damage to consumers’ rights and interests during the live webcast, we say it is his duty behavior, and as the operator, he should bear the responsibility of the seller. Regarding the responsibility of the operator of the live broadcast room, the judicial interpretation stipulates under what circumstances it is the responsibility of the operator of the live broadcast room. "

  In a case similar to that of Mr. Wang, the platform often claims to be the behavior of the live broadcast room, which has nothing to do with itself. For this kind of pot-throwing behavior of the platform, the judicial interpretation clarifies the responsibility of the platform with three provisions: if the webcast platform cannot provide the real name, name, address and effective contact information of the live broadcast operator, consumers can request compensation from the platform. If the platform does not review the food business qualification of the webcast room, it will bear joint and several liability when the legitimate rights and interests of consumers are damaged. If the platform knows or should know that the goods sold in the webcast room do not meet the requirements of protecting personal and property safety, or there are other acts that infringe upon the legitimate rights and interests of consumers, it shall bear joint and several liability if it fails to take necessary measures.

  Liu Junhai, a professor at the Law School of Renmin University of China, said: "The operators of the live broadcast rooms in the platform are selected by the platform, and they must be at least qualified to make a reasonable audit and appraisal of their products and models. However, deliberately indulging, turning a blind eye and closing one eye, many live broadcast operators are small enterprises, shooting a shot for a place, grasping the platform, and consumers’ rights protection will be fundamentally grasped. "

  Highlight 2: Clarify the invalid format terms of online shopping.

  "Our store reserves the final right to interpret the above terms" and "This product does not support return". How do you feel when you see the statement made by the store online? Consumers can only silently accept or walk away.

  This overlord clause is one of the standard clauses. The so-called format clauses are generally contracts drawn up by the dominant party alone. Without consultation with the other party, the other party can only choose to accept or not. In online consumption, format clauses are generally formulated unilaterally by operators, who often give themselves more rights and make consumers assume more obligations. Although consumers are generally dissatisfied with the overlord clause, few people pay attention to what format clauses merchants have when they actually buy online.

  Regarding the overlord clause, there are relevant provisions in the Civil Code and the Consumer Protection Law, but it is not clear enough, so there are still some problems that are difficult to solve in practical application.

  Jian Chen, director of the Complaints Department of the China Consumers Association, said: "Consumers are not all legal experts. In fact, consumers often pay attention to the issue of format clauses when there is a dispute, so they are often reflected in complaints, but once they enter a dispute situation, the existence of format clauses becomes an important content that hinders consumers’ rights protection."

  In the judicial interpretation issued this time, the first article points out that five format clauses that are not conducive to consumers are considered invalid. These five terms are familiar to almost everyone. For example, the consignee’s receipt of the goods is regarded as recognition that the quality of the goods conforms to the agreement, and the e-commerce operator has the right to interpret unilaterally or finally. Starting from today, even if such terms are clearly marked by merchants, they cannot hinder consumers from legally safeguarding their rights.

  Highlight 3: Improve the takeaway catering platform and the operator’s responsibility.

  The younger brother of Mr. Qi, a consumer, had obvious discomfort after drinking milk tea bought on a take-away platform. When Mr. Qi decided to complain about rights protection, he found that this tea shop could not be searched on the takeaway platform. After investigation, the local Consumer Council found that the tea shop had been renamed, but on the page of this takeaway platform, the Consumer Council failed to find the qualifications such as business license and food business license that merchants should publicize. After investigation, this store does not have the qualification to manufacture and sell drinks.

  In online catering, there are not a few shops like this tea shop that operate beyond the scope and still sell on the platform without any qualifications. You can deliver food to your door immediately without leaving home and placing an order with one button. This service method brings convenience to consumers, but at the same time, because of its virtual and cross-regional characteristics, it also makes consumers face various risks and hidden dangers.

  In Jiangsu, a courier brother reported the restaurant because it was filthy. These shops that even the third party could not stand it were always able to open safely under the supervision of the online catering platform. Whether online catering can be operated in good faith has aroused great concern of the whole society. In order to protect consumers’ health and maintain food safety, this judicial interpretation clearly stipulates the platform’s audit obligation and operator’s responsibility.

  Liu Min said: "As a consumer, it is difficult for him to judge whether the operators have food processing qualifications and whether they meet the requirements of our food supervision. In this case, it is more about the responsibility of the platform. In addition to administrative supervision, it is allowed to come in and operate, and the qualifications should be relatively reviewed. If problems are found, the report of this report, if the responsibility is not fulfilled, should increase the accountability and force the platform to perform its responsibilities. If the operator entrusts others to process food, then in this case, it cannot be excused on the grounds that the food is processed by others. "

  Highlight 4: Improve the seven-day unreasonable return system.

  When online shopping products are not satisfied and want to return them, many people will find that it is not so smooth. In online shopping, consumers can’t see the real situation of goods on the spot. Therefore, the Consumer Protection Law stipulates that online shopping goods can be returned for seven days without reason, which gives consumers the right to go back on their word.

  Although the Consumer Protection Law has been implemented for many years, in practice, the problem of difficult return is still widespread. Now, the judicial interpretation has made more detailed and specific provisions, further clarifying that those who meet the conditions for returning goods must return goods without reason.

  Liu Min said: "The judicial interpretation specifically stipulates that even if it is opened, it is necessary to open it based on whether the goods are qualified or not, and this kind of opening still needs to be returned. If the seller said that when selling, this law has stipulated that there is no reason to return the goods for seven days, and it has also made a promise that it can be returned for seven days without reason, and the return has to be returned. "

  In addition, the judicial interpretation issued this time also clearly stipulates some other problems that need to be solved urgently in practice, such as off-platform payment, brushing, brushing traffic, prizes, gifts, redemption of goods, and promises higher than legal compensation. These regulations are specific and targeted, which can directly and effectively solve the problem.

  The development of network economy is changing with each passing day, and new models and patterns are constantly emerging. Therefore, the formulation of laws should not only be based on the status quo, but also focus on the future, leaving enough exploration and practice space for market innovation.

  Liu Min said: "At present, the first judicial interpretation is mainly based on the most common problems in practice, and it is also an urgent problem to be solved. Then we have made such a provision, and there are still many problems in the follow-up, and there will be new problems with the development of the industry. Exposure, so our current work plan is also based on steps."

  Network consumption and platform economy are related to thousands of households. On March 15th last year, General Secretary of the Supreme Leader pointed out at the ninth meeting of the Central Financial and Economic Committee that it is necessary to improve the rules and regulations, speed up the improvement of laws and regulations on platform economy, make up the gaps and loopholes in rules in time, and promote the healthy and sustainable development of platform economy. To develop the platform economy, we should use it well and manage it well. In addition to the "online" system, the supervision should also be "online", the protection of consumers’ rights and interests should be strengthened, and the platform and businesses should be urged to operate legally and in compliance, so that we can have a safe, convenient and healthy online consumer market and the platform economy can develop healthily and continuously.

As standard, the Eye of the God is a high-level intelligent driver, and the Han family intelligent driver version is available for sale at 168,800.

In February, the domestic auto market has ushered in a new stage of development with more electricity than oil. The China brand camp, which has occupied the market dominance in the first half of electrification, is accelerating to lead the market into a brand-new development stage in the second half of intelligentization. On February 10th, BYD’s heavyweight officials announced that they would drive with the eyes of the gods and create an era of intelligent driving for all. Wang Chao’s flagship car BYD Han DM-i Intelligent Driving Edition and Han EV Intelligent Driving Edition all come standard with the Eye of the God, officially listed, and the strongest high-level intelligent driving at the same level can be used when it is listed.

Among them, the Han DM-i Smart Driving Edition launched a total of five models with a price of 168,800 ~ 225,800 yuan; Han EV Smart Driving Edition has launched five models, with the price of 179,800 ~ 235,800 yuan, creating a B+C-class car for all people to drive, and adding it will not increase the price!

Strong and intelligent driving, fully evolved, as the first choice of B and C smart cars for mainstream families, Han Family Smart Driving Edition carries the mission of bringing safer and smarter travel experience to users, and comprehensively leads the new trend of smart driving popularization in the mid-to-high-end car market!

At the same time, Hanzhi Driving Edition has also prepared six kinds of car buying gifts for users, including "exclusive rejuvenation gift, exclusive worry-free gift, exclusive VIP gift, exclusive Zhilian gift, limited-time optional gift and extended warranty service".

Piloting HNOA 10 big scene with high speed, driving 1000km without taking over with ease and wisdom.

The Hanzhijia version enjoys the Eye of the Gods C-high-order intelligent driving three-eye version (DiPilot 100) at the beginning, and the middle and high-grade upgraded Eye of the Gods B-high-order intelligent driving laser version (DiPilot 300). The hardware comes standard with a full-stack self-developed vehicle computing platform and a high-precision intelligent driving sensor.

Among them, Hanzhi Driving Edition equipped with Eye of God C has as many as 29 intelligent driving sensors, consisting of 5 high-precision millimeter-wave radars, 12 ultrasonic radars and 12 high-definition cameras. In terms of function, it supports 10 scenarios including high-speed navigation, covering intelligent driving navigation of high-speed and urban expressway, changing lanes and bypassing silky, and taking over the whole process of 1000km high-speed;

All parts of the Hanzhi Driving Edition support high-speed navigation, and the paddle is turned on, which is easy to use in the whole country! The 10 major scenes comprehensively cover "intelligent driving status display and intelligent driving start-up instructions, full scene rendering of parking and traveling, optimal traffic efficiency, automatic ramp-up, autonomous overtaking, large curvature cornering, shifting the lever to change lanes, construction obstacle avoidance bypass, intelligent comity, NOA degradation ACC/ACC automatic recovery NOA", so as to realize the national expressway and expressway can be easily opened, and it is basically unnecessary to take over when driving for 1,000 kilometers at a time.

City pilot CNOA 10 major scenes, comfortable and intelligent driving can be opened in urban areas all over the country.

Furthermore, users who need intelligent driving guidance on urban roads can choose three models, namely, Chinese DM-i intelligent driving version equipped with Eye of God B, Chinese EV intelligent driving version with top and sub-top, which are more advanced in intelligent driving calculation. They also have a high-perception laser radar, which additionally supports 10 scenarios of urban navigation. All urban areas in China can drive, and it is easy to drive as long as there is a road. It is a full-scene high-order intelligent driving that truly integrates driving and parking.

Specifically, the top 10 scenes of urban navigation in Hanzhi Driving Edition include "intelligent driving status display and intelligent driving start description, full scene rendering, traffic light recognition and countdown, game traffic, full scene detour & comity, driving around the island, intelligent comity cart, alternating backlight glare, lane chaos/lane-free road traffic, NOA demotion ACC/ACC automatic recovery NOA", and its intelligent driving ability is comparable to that of the old one.

Six modes of automatic parking, all kinds of complex parking spaces can be easily "entered"

In addition to high-speed navigation and urban navigation, Hanzhi Driving Edition can also realize convenient, efficient and elegant full-scene automatic parking, support six parking modes, cover 300+ parking scenes, and the parking success rate is over 99%, so that there are no more difficult parking spaces in the world.

Specifically, the six modes of automatic parking, including "remote parking in narrow parking space, parking service, parking in space without drawing lines, parking in T-shaped parking space and parking in lateral/oblique parking spaces, parking in self-selected parking spaces and low-speed emergency braking MEB", make parking in one step.There are no dead ends in parking, and everyone is an old driver..

In addition, in the face of narrow parking spaces, users can also choose to park and park vehicles easily through one-button remote control of APP, which is convenient for getting on and off.

Active safety that can predict, respond quickly, and stop accurately, and protect the safe travel of intelligent driving.

Safety is the greatest luxury of an electric car, and intelligent driving is the strongest guardian for safe travel! The launch of the Eye of God has enabled BYD to build a set of security systems covering all dimensions.

Active safety, which can predict, respond quickly and stop accurately, is also one of the core abilities of the Eye of God. Take the AEB automatic emergency braking function as an example. The AEB function of Hanzhi Driving Edition can detect and stop the static front car in advance at a speed of 100 kilometers per hour, and will gradually release the AEB capability at a speed of 120-140 kilometers per hour to escort the users’ intelligent driving.

The integration of intelligence and electricity, electrification and intelligence lead the fuel industry for two generations.

The Han family is the earliest dynasty IP equipped with the high-level intelligent driving of the eyes of the gods, and its intelligent driving footprint has already spread all over the country!

Previously, the Han family achieved the all-round flagship product strength without short boards by relying on the inductance Longyan, the fifth-generation DM technology and the rear five-link chassis driving control, and also won the annual B+C class car double sales crown!

Nowadays, the strong Han people have evolved again, and the standard is the high-level intelligent driving of the Eye of the God. With the full-system intelligent driving version, high-speed navigation and urban navigation can be opened all over the country, and all roads are easy to open. The intelligent parking in the whole scene is significantly ahead of the industry! At the same time, the active safety ability brought by the eye of God can actively avoid risks, nip in the bud and raise safety to a new height!

The Chinese EV intelligent driving version has two models, middle and high. At the same time, it combines the global 800V platform, the long battery life up to 701km, and the high-order intelligent driving of God’s Eye B blessed by laser radar to form the "strongest intelligent electric combination boxing";

Han DM-i Smart Driving Edition not only started smart driving, but also upgraded the entry model to open the panoramic sunroof. It also has a golden power combination with an acceleration of 0.000 to 6.9s and a fuel consumption of 3.8L It can be called "the best choice for a 200,000-class smart plug-in car".

Whether it is EV pure electricity or DM plug-in, the Han family has the strongest electrification strength in the industry, and has already been ahead of fuel for more than one generation. Now it comes standard with the strongest intelligent driving in the industry, and the intelligence is also one generation ahead. Hanzhi Driving Edition will launch a general attack on fuel vehicles of the same class with the strong advantage of leading fuel vehicles of the same class for at least two generations.

Conclusion:

Along the way, based on the huge data base and strong R&D strength, BYD Eye of God has achieved the most data, the fastest iteration and the best experience, and has evolved the strongest high-level intelligent driving ability at the same level.

This is the Han family that has no shortcomings in all directions and comprehensive product strength. It is fully equipped with the eyes of the gods, and there is no shortcomings!

What’s even more surprising is that the new car does not increase the price, and the high-level intelligent driving function is installed at the factory and can be used when it goes on the market. It has evolved into a "strong Han complete body" version of Hanzhi driving, which has become the first choice for mainstream families in B and C smart cars, and will lead the intelligent driving revolution of mainstream B+C cars; Together with BYD’s all-new smart driving version, it will promote the rapid popularization of smart driving in the domestic mainstream auto market and create an era of smart driving for all!

One-week inventory | Xiaomi Group Hong Kong stocks rose 11.16% last week.

[trend of individual stocks]

11 March to 15 March

Last week, the Hang Seng Index rose by 2.25% and the Hang Seng Technology Index rose by 4.85%.

Xiaomi Group -W Hong Kong stocks rose 11.16% last week.Last week, the total turnover was HK$ 9.726 billion. As of last week’s close, the stock price of Hong Kong stocks was HK$ 1.454 and the market value was HK$ 362.750 billion. Hong Kong stocks rose 9.98% this month, fell 6.79% this year and rose 28.22% in the past 52 weeks.

[Company comparison]

Securities code Securities abbreviation Latest price Last week’s ups and downs Up and down this month Up and down this year 52-week ups and downs BB blackberry $2.85 3.26% 2.52% -19.49% -23.39% MSFT Microsoft $416.42 2.51% 0.67% 10.74% 49.02% AAPL apple $172.62 1.11% -4.5% -10.34% 11.37% 01810 Xiaomi group -W HK$ 14.54 11.16% 9.98% -6.79% 28.22% 02382 Shunyu optics technology HK$ 52.90 6.12% 4.13% -25.34% -41.22% 01478 Qiutai technology HK$ 3.26 4.15% 5.16% -26.58% -23.65% 02018 Ruisheng technology HK$ 22.45 1.58% 15.36% -3.23% 33.95% 02038 Fuzhikang group 0.50 hong kong dollars 0% 3.09% -18.03% -39.76% 00285 Byd electronic HK$ 29.50 -0.84% -0.34% -19.4% 36.57%

[Related News]

Zhimi, a subsidiary of Xiaomi Ecology, responded to Chery’s car: CEO Su Jun set up an entrepreneurial team and has been separated from Zhimi and integrated into Chery.

On March 15, in response to the news that Chanz Mi Technology and iCAR cooperated to build a car, Zhimi Technology clarified in Guanwei that Zhimi Technology is a Xiaomi ecological chain enterprise. Since 2021, Zhimi Technology has been incubated, and CEO Su Jun is responsible for setting up an entrepreneurial team and starting a car-making project; In 2023, the entrepreneurial team of the car-making project established a cooperative relationship with Chery. At present, the team members have been integrated into Chery Automobile and cooperated to build a new energy brand iCAR;; In the future, Zhimi Technology will have no equity and operation connection with the car-making project. Earlier, it was reported that Zhimi Technology, a subsidiary of Xiaomi Ecology, will jointly build a variety of new energy vehicle products with Chery New Energy iCAR. The first product has now entered the engineering stage, and the first pure electric hard-core SUV is expected to be priced at around 100,000 yuan.

Lei Jun: Xiaomi aims to become the top five automobile manufacturers in the world.

According to Lei Jun Weibo, chairman of Xiaomi Group, Xiaomi Automobile will become the top five automobile manufacturers in the world through 15 to 20 years’ efforts and strive for the all-round rise of China automobile industry.

Lei Jun denied that he had the preemptive right to buy cars for individual users.

This evening, Lei Jun, the director station of Xiaomi Group, released the Weibo, responding to a number of rumors related to the official release and sale of Xiaomi Auto SU7. It indicates that the official has not opened the blind booking channel of Xiaomi Auto, and it is also forbidden for any cooperation channel or individual to conduct blind booking and collect deposits/deposits privately. Before the conference, the official will not publicize product pricing and sales rights through any channel.

(): At present, the company has no business cooperation with Xiaomi Automobile.

Huichang Communication said on the interactive platform on March 14th that the company has no business cooperation with Xiaomi Automobile at present.

Xiaomi SU7 will be listed soon: employees of individual "Lei Jun Department" companies will be given priority to pick up their cars if they get the preemptive right.

According to Sina Technology, the reporter was informed that in addition to the preemptive right of Xiaomi’s internal employees, individual "Lei Jun Department" companies also won the preemptive right of the first batch of Xiaomi SU7 cars. A Xiaomi employee said that for the "Lei Jun Department" company, Xiaomi will do intentional research with a high probability. A person close to the Huanju Group said that the Huanju Group has already registered the intention of giving priority to car purchase this week, and the number of places is limited. In this person’s view, having the preemptive right means being able to get priority delivery. "The early production capacity is definitely insufficient, and there are many channels for paying the deposit afterwards, but how long it will take to deliver it is a problem." As for the price of Xiaomi SU7, which has attracted much attention, the person said, "There is no more information except the intention registration. At present, there is no internal price list, and ultimately the information at the press conference will prevail."

Xiaomi Eco-chain Enterprise Zhimi Technology cooperates with Chery to build a car, which is positioned at or below Xiaomi Automobile.

According to the interface news, when the first product of Xiaomi Automobile is about to go on the market, a Xiaomi eco-chain enterprise has also reported the latest developments. According to the first financial report, Zhimi Technology and Chery New Energy will jointly build a variety of new energy vehicle products, and the first product has now entered the engineering stage. Moreover, Su Jun, CEO of Zhimi Technology, has also served as the chief product planning officer of Chery New Energy. Founded in 2014, Zhimi Technology is the first batch of Xiaomi Ecological Chain Company, and its main products include air purifiers, smart toilets, electric fans, humidifiers and air conditioners. Tianyancha shows that Liu De, co-founder and vice president of Beijing Xiaomi Technology Co., Ltd., is the largest shareholder of Zhimi Technology, holding 95% of the shares. Su Jun, CEO of Zhimi Technology, holds 5%.

(): The company has not yet established a cooperative relationship with Xiaomi Automobile.

Hanyu Group said on the investor interaction platform that the company has not yet established a cooperative relationship with Xiaomi Automobile. At present, the company is actively promoting the market of products.

Xiaomi Automobile Sales Channel Person: The price of SU7 top version of Xiaomi Automobile exceeds 300,000, which is higher than that of M5.

The reporter was informed that Xiaomi Auto SU7 can currently provide two versions, including the standard version and the high version, and the SU7 Max version will surpass the top version of the M5 (about 300,000 yuan). It is reported that after the test drive arrives at the store on March 25, users can only watch the appearance on that day and cannot enter the car. The test drive experience needs to wait until March 28. (science and technology innovation board Daily)

Xiaomi SU7 will mark Tesla Model 3 and Krypton 001 after it goes on the market.

Insiders of Xiaomi Automobile said that the first production car SU7 of Xiaomi will be mainly marked with Tesla Model 3 and Krypton 001 after its launch. The insider said that this is the competing object determined by internal training. (titanium media)

Xiaomi SU7 car has been stationed in the store (), and the store is still under renovation and has not yet opened.

The reporter visited the Xiaomi Home store in Wangfujing East (), Beijing, and found that the Xiaomi SU7 show car had arrived at the store. The car is wrapped in plastic film, and a clear outline can be seen. At present, the interior is still under renovation, and the layout of the booth has not yet been completed. There is only one exhibition car and red carpet in sight. (Interface)

(): It is in contact with Xiaomi Automobile, and it is currently in the material data docking stage.

Dawn shares said on the interactive platform on March 13 that the company has business cooperation with Xiaomi in household appliances and has been in contact with Xiaomi Automobile, which is currently in the stage of material data docking.

New configuration declaration of Xiaomi automobile SU7: (1) Lithium iron phosphate battery, 220kW single motor.

According to the website of the Ministry of Industry and Information Technology, the new configuration of Xiaomi SU7 "BJ7000MBEVR3" has been declared by the Ministry of Industry and Information Technology, using Contemporary Amperex Technology Co., Limited lithium iron phosphate battery and 220kW single motor. The new car is 4997mm long, 1963mm wide, 1455mm high and 3000mm wheelbase, which is consistent with the two versions that have passed the declaration before. Same as the information change of the Ministry of Industry and Information Technology in January, the new configuration of XIAOMI SU7 declared this time also supports the optional black Xiaomi logo, and a smaller font can be selected, which also provides a new style for the 19-inch rim.

Xiaomi’s ecological chain model has been adjusted the most in the past ten years, and a hierarchical management strategy has been put forward.

According to 36Kr, Xiaomi Eco-chain Department recently put forward the "SAN hierarchical management strategy" and made corresponding organizational changes. According to people familiar with the matter, this is also the biggest reform of the Xiaomi ecological chain model in the past ten years. Specifically, Xiaomi will divide many ecological chain categories with three classification logics: S, A and N. Among them, class S will be the most critical category of Xiaomi’s ecological chain in the future. Xiaomi has combed out four directions: speaker, router, door lock and camera. According to a person familiar with the matter, Class S is a category that has the opportunity to achieve a market scale of 5-10 billion in the future, and is jointly responsible by Xiaomi Eco-chain and Eco-chain Company.

Lei Jun: The number of people who make an appointment to the store of Xiaomi Automobile has increased by over 100,000 a day.

Lei Jun, founder, chairman and CEO of Xiaomi Group, said that yesterday we officially announced that Xiaomi SU7 will be released on March 28th. The number of people who made an appointment to the store increased by more than 100 thousand in one day. Lei Jun also said that Xiaomi Automobile is currently busy with three things: 1. The first batch of delivery centers, sales stores and service outlets in 29 cities will be opened, and the location of the second batch of cities will be determined. 2. On the premise of ensuring the quality, improve the production capacity of the factory as soon as possible and ensure the delivery as soon as possible after the release; 3. Prepare the Xiaomi SU7 conference. In addition, Lei Jun also mentioned that there have been many public opinion storms in the automobile industry recently, and I also want to appeal here: let’s build a more benign and inclusive public opinion environment in the automobile market together.

Wuhan University and Xiaomi set up Robotics Department

The annual meeting of Strategic Advisory Committee of Computer College (Robotics Department) of Wuhan University, the annual meeting of Engineering Technology Committee of National Multimedia Software Engineering Technology Research Center and the annual meeting of Academic Committee of Artificial Intelligence Research Institute of Wuhan University were held. Zhang Pingwen, president of Wuhan University, said that in the past year, with the concern of all members, the computer discipline of Wuhan University has made new achievements and new progress, with key R&D projects reaching new heights, the total amount of scientific research funds breaking records, and remarkable achievements in talent cultivation and introduction. With the proposal and donation of Lei Jun Foundation, the Robotics Department was established in conjunction with Xiaomi to conform to the trend of the digital age and promote the deep integration of Industry-University-Research. (The Paper)

(): The company’s in-vehicle magnetic device products have not directly cooperated with Xiaomi Automobile.

Jing Quanhua said on the interactive platform on March 12 that Xiaomi Group is one of the company’s important customers. At present, it has cooperated in many fields, and the company’s in-vehicle magnetic device products have not directly cooperated with Xiaomi Automobile.

When did Xiaomi Automobile Customer Service respond to the test drive? The store opened on March 25th, and only vehicles can be sampled statically, and the test drive can only be carried out after the conference.

According to Oriental Finance, on March 12th, Xiaomi CEO Lei Junfa Weibo said that Xiaomi SU7 was officially released on March 28th. The reporter inquired about the official customer service of Xiaomi Automobile, and the other party said that Xiaomi Automobile Store was opened on March 25th, and you can go to the store for static tasting of vehicles. The test drive will not start until after the press conference. When asked if there were many people calling for advice, the other party said, "At present, it is ok, not too many."

Xiaomi has applied to register several SU7 trademarks.

Aiqicha App shows that in November 2023, Xiaomi Technology Co., Ltd. applied to register several trademarks such as Xiaomi SU7”“XIAOMI SU7 PRO”“XIAOMI SU, and the international classification involves transportation, advertising sales, website services, etc. The current trademark status is awaiting substantive examination.

Xiaomi automobile responds to the price war of new energy vehicles: it is fully prepared.

According to the Securities Times, Xiaomi SU7 was officially released on March 28th. The listing of Xiaomi Automobile coincides with the intensified price war of new energy vehicles. In response to the current fierce competitive environment in the industry, the company responded that it has made full preparations in all aspects. Xiaomi’s car is not exactly the same as Xiaomi’s mobile phone from 0 to 1. Xiaomi needs to make something more different. The most important thing is real intelligent technology to meet the public’s real expectations for Xiaomi and new energy vehicles.

Xiaomi has applied to register several SU7 trademarks.

Xiaomi Automobile announced that SU7 will be officially released on March 28th. According to Tianyancha’s intellectual property information, in November 2023, Xiaomi Technology Co., Ltd. applied for the registration of several trademarks such as Xiaomi SU7”“XIAOMI SU7 PRO”“XIAOMI SU. The international classification involves transportation, advertising sales and website services, and the current trademark status is awaiting substantive examination. In addition, recently, the company also applied for a number of "MIEV" graphic trademarks, and the current trademark status is all under application.

Lei Jun: Xiaomi SU7 will be officially released on March 28th.

Lei Jun released Weibo, saying, "On March 28th, Xiaomi SU7 was officially released, which is our three-year contract."

(): The company has no business dealings with Xiaomi Automobile for the time being.

On March 11, Zhengqiang Co., Ltd. said on the interactive platform that the company has no business dealings with Xiaomi Automobile for the time being. (Securities Times)

Xiaomi applied for the trademark "Xiaomi Dragon Armor"

Tianyancha intellectual property information shows that recently, Xiaomi Technology Co., Ltd. applied for the registration of two "Xiaomi Longyan" trademarks, which are internationally classified as scientific instruments and website services, and the current trademark status is awaiting substantive examination. According to reports, not long ago, Xiaomi launched the Xiaomi Dragonfly architecture on the Xiaomi 14 Ultra mobile phone. Prior to this, Xiaomi has released Longjing glass, keel shaft and Long Lin fiber. Xiaomi Technology Co., Ltd. has also applied for several trademarks such as Xiaomi Longjing, Xiaomi Long Lin, Xiaomi Longgu and Xiaomi Longji. At present, most of the trademarks are in the state of preliminary examination announcement.

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Baidu retreats behind the scenes, and Geely releases sub-brands. Will it be possible to realize Li Yanhong’s dream of building a car?

Recently, the joint venture project between Baidu and Geely Automobile has undergone major changes. . The two sides announced the strategic cooperation upgrade, jointly launched a new automobile robot brand-Extreme Yue, and released its first model, Extreme Yue 01. This dynamic means further development and innovation in the field of smart cars.

Looking back on the cooperation between the two parties, they started to build cars together in early 2021 and jointly established Jidu Automobile Co., Ltd., in which Baidu holds 55% of the shares and Geely holds 45%. However, the limited edition of ROBO-01, the first automobile robot launched by Jidu, has not been delivered so far, and the relevant information can not be found in the inquiry system of the Ministry of Industry and Information Technology, which raises doubts about the legitimacy of Jidu automobile.

In order to solve the problem of production qualification, Jidu Automobile made a series of industrial and commercial changes, among which Geely withdrew from the ranks of shareholders in June 2022, making Baidu the sole shareholder. Then, Jidu Automobile was renamed Shanghai Mihang Automobile Co., Ltd., and Hangzhou Jiyue Automobile Technology Co., Ltd. was established. These adjustments are to meet the needs of business development and have not changed the shareholding ratio of Baidu and Geely.

Recently, Geely Automobile and Baidu set up a joint venture to further strengthen the cooperation between the two sides. The legal representative of the new company is Zhang Quan, senior vice president of Geely Holding Group, and the general manager is Xia Yiping, CEO of Jidu Automobile. The company’s main business scope includes new energy vehicle sales, automobile sales and auto parts retail.

Although Jidu does not have independent automobile manufacturing qualification at present, as a brand-new brand under Geely, Jiyue Automobile can rely on Geely’s production qualification for production. According to the latest announcement of the 374th batch of new automobile products issued by the Ministry of Industry and Information Technology, the information of Extreme Yue 01 has appeared in it, and delivery is expected to begin soon.

At the same time, JIDU Automobile was renamed Jidu, and the official website was renamed Jiyue Automobile Robot. Jidu will focus on smart car product definition and AI intelligent technology innovation, and provide support for Extreme Yue brand. This cooperation upgrade has brought more cooperation opportunities for Baidu and Geely, and injected new vitality into the smart car industry.

Personally, the upgrade of strategic cooperation between Baidu and Geely, as well as the release of the ultra-yue brand, have undoubtedly had a positive impact on the smart car industry in China. The cooperation between the two parties will give full play to their respective advantages, strengthen technological innovation and resource integration, and is expected to promote the development of smart cars. However, the problems in the production qualification of Jidu automobile still need to be paid attention to and solved to ensure its compliance operation and meet consumers’ expectations for legal and compliant products. Only on the basis of compliance and legality can we steadily promote the development of the smart car industry.

Yang Zicheng, who won three "Weibo Queen" on "Weibo Night", was the biggest winner

The annual "Weibo Night" fell on Weibo on the night of January 4, and the biggest suspense of the night’s awards ceremony, that is, the list of winners of Weibo King and Weibo Queen, was also announced at the last moment. Popular stars Zhu Yilong and Yang Zi won the Weibo King and Weibo Queen of the "Weibo Night" in 2023, respectively.

First of all, Zhu Yilong, who has specialized in the film industry in recent years, has indeed achieved outstanding results. The "Life Events", "Vanishing Her", and "Error by the River" starring him are all well-received and popular productions, and they have also maintained a rather high artistic standard. From the two works, the audience has also seen Zhu Yilong’s talent and diligence at the film level, and the future is even more promising.

In the "Weibo Night" that night, in addition to receiving the highest honor of Weibo King, Zhu Yilong also won the Weibo Influential Film of the Year for his movie "Vanishing Her", and the "Error by the River" based on Yu Hua’s novel starring him won the Weibo Word-of-mouth Film of the Year. Therefore, this year’s "Weibo Night", Zhu Yilong also plays a role "as the high-profile Weibo Quality Filmmaker of the Year.

Furthermore, Yang Zi is the winner of this year’s "Weibo Night" Weibo Queen, and this is the third time she has won the title of Weibo Queen. Previously, in 2019 and 2020, Yang Zi and Xiao Zhan won the titles of Weibo King and Weibo Queen for two consecutive years.

Looking back at the entire "Weibo Night", Yang Zi’s exposure was quite high. First of all, the main creator of the New Year blockbuster "Hot Hot" just announced on the same day, including Zhang Xiaofei, Lei Jiayin and other stars appeared on the red carpet together. Then, Yang Zi and Liu Shishi jointly won the appeal actor of the year. In the end, she won the honor of Weibo Queen in one fell swoop, and the topic of #Yang Zisan won Weibo Queen #instantly hit the hot search, which was indeed the biggest winner of "Weibo Night".

Yang Zi has "Purple" in her name, and is affectionately called "Little Monkey Purple" by fans, so she often appears in purple dresses, which is particularly iconic. This year is no exception. A variety of purple dresses bring out her graceful figure and elegant temperament. When giving her speech, the intellectual Yang Zi also choked up for a while. She said that 2023 is a year for her to grow up, be recognized and confident, and expressed her gratitude to the audience and fans for their support. She hopes to continue to shoot more excellent works to give back to fans in the coming year.

Although all kinds of honors are added, in Zhan Taifeng’s opinion, this "Little Monkey Purple" is not proud, but humbly and soberly sees his present and future. Of course, the whole "Weibo Night" is also full of stars. It is a kind of luck to be selected as Weibo Queen, and it is also an encouragement and encouragement for young artists. I hope they can bring more good works to everyone in the future, and lead by example to become a good example for young people. Come on.

The morning newspaper is super informative. The new film of Xingye loses to Han Han, and the star girl is a long-term actor

It’s getting closer, it’s getting closer. The pace of the Spring Festival holiday is getting closer and closer. Today, after the material girl received the Spring Festival holiday arrangement, the latest morning newspaper written by virtue of the experience of watching movies during the Spring Festival, please pay attention to check it:

Trailer to grab a fresh look Shu Unlock the heroine! New star girl dragon set actor origin

Yesterday, the movie "The King of New Comedy" directed by Stephen Chow revealed the poster version of the female host, which officially unlocked the hostess selection. In the poster, E Jingwen, who had a dirty face, held her mobile phone and reported the good news to her family in front of the mirror, "Mom, I’m fine, this time I have lines…" Although her face was scarred and the corners of her eyes were full of tears, she still stubbornly raised the corners of her mouth, which made people feel the bitterness behind her efforts to achieve small results.

When "The New King of Comedy" was announced on the first day of the new year, countless fans began to guess who the heroine was. Now that the dust has settled on the identity of the heroine has aroused the curiosity of fans about her. In fact, E Jingwen is also from a family background, and even played a role that never appeared in the credits. Facing the sudden appearance of the heroine of Stephen Chow’s movie, she said that she couldn’t believe it when she learned of the interview, and thought she had received a fraudulent call. Anyway, congratulations to E Jingwen for her years of hard work and finally paying off, and I look forward to her wonderful performance in "The New King of Comedy"~~

Overseas Telescope | The New Year’s Edition debuts in the mainland for 119 minutes and is fully presented

Yesterday, it was officially announced that the mainland will be set for January 25, 2019. This is also the first time that the series of films has appeared on the mainland big screen. Once the news was released, it triggered a heated discussion on the whole network. It is worth mentioning that the landing on the mainland this time is the PG-13 family fun version of "Deadpool 2" that was just released in North America on December 12. The whole film was presented in 119 minutes, which can be called the biggest surprise of the domestic film market in the beginning of 2019!

Although the "Deadpool" series of movies has never been released in the mainland before, "Little Mean Mean", who does not take the ordinary road, loves to act cute and complain, still gathers countless supporters with his strong personal charm. SO, it is absolutely not an exaggeration to call "Little Mean Mean Mean" the reddest superhero in the universe~ On January 25th, let’s watch the Marvel Universe’s reddest superhero "Little Mean Mean" high-powered attack!

Box Office Trumpet | The pre-sale box office on the first day of the Spring Festival broke 100 million, and Xingye’s new film lost to Han Han

Seeing that the Spring Festival in 2019 is getting closer and closer, as of yesterday, the pre-sale box office on the first day of the Spring Festival on February 5 has broken 100 million yuan. More than 10 new films have been released, among which "The King of New Comedy" is firmly in the first echelon, temporarily ranking fourth to sixth. This year can be called the most "crowded" Spring Festival stall in history. From the current data, the pre-sale of "Flying Life" directed by Han Han has exceeded 30 million, ranking first. With the second place, the gap between "Crazy Alien" directed by Ning Hao is not big. And Xingye’s new film "The King of New Comedy" is currently pre-sold for nearly 20 million, and the ranking rate is quite different from the top two.

According to the sixth sense that her sister has been in the movie industry for "many years", Mr. Shen Teng may become the biggest winner of the Spring Festival. But I still need to ask sincerely: When you enter the cinema on the first day of the new year, which movie do you plan to start watching?

Wang Yuan’s new film was shortlisted for Berlin: It is an honor to learn from the seniors

Not long after the start of 2019, there is good news in the Chinese film industry. A film directed by Wang Xiaoshuai, a sixth-generation Chinese director, has been shortlisted for the main competition of the 69th Berlin Film Festival. The film tells the story of two families who are separated by an accident, and even one of them is reunited after three decades of travel from the north to the far south. Wang Yuan plays "Liu Xing, a ruffian teenager" in the play.

Recently, Wang Yuan talked about the good news of being shortlisted for the main competition unit of the Berlin Film Festival for the first time in an interview, saying that he was "excited and happy" when he heard the news. And when it comes to his first collaboration with director Wang Xiaoshuai, he said frankly: "It is really an honor to be able to study with so many excellent actors in the same group, and I have benefited a lot." "Long Live" is an important step for Wang Yuan on the road of film. As a new filmmaker, he is constantly improving his acting skills while also continuing to explore the spirit of filmmakers. Director Wang Xiaoshuai also made this evaluation of Wang Yuan at an event: "Wang Yuan is a very textured child." I also look forward to his wonderful performance in the film! There is a material sister, this sister fan is optimistic about you! Come on!

 

Movie Calendar | Kim Carrey is Born

(The specific broadcast content is subject to TV)

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miHoYo’s new game "Absolute Zero" debuted on the "West Coast of Art", producer: We only compete with the quality of the works

West Bund Dome Art Center Outdoor Plaza, on November 9, with the opening of the 5th Shanghai International Art Trading Week, the new game "Absolute Zero" under Shanghai enterprise miHoYo unveiled a corner in the form of "Preface · Absolute Zero Special Exhibition".

The game is hailed as the "ninth art", but an art exhibition named after a game is still rare. The reporter saw at the scene that the special art exhibition of this game is themed with "sequence", including artist cooperation installation, graffiti wall, game IP content, and zero small game trial play areas, to build a bridge between games and contemporary art.

Exhibition site, Shi Chenlu, photo

Walking through the exhibition area, Li Zhenyu, producer of Absolute Zone Zero, said that contemporary urban themes and trend culture are areas where domestic games are less involved. "Absolute Zone Zero is the latest action adventure game developed by miHoYo, which is full of life and very cool work. Participate in the’Global Art Field · Art West Bund ‘West Bund ART WEEK series of activities to display game content related to trend art design, hoping to pass on to the outside world – we are not just making games, but also doing culture. We very much hope that with the help of" Absolute Zone Zero ", we will introduce our understanding and creation of trend art to the world, so that the new generation of Chinese favorite trend culture can be seen by more people."

Exhibition poster

Urban themes are close to contemporary life

Since last MaySince the first PV of "Absolute Zero" was released, this new work, which is regarded as the next flagship product of miHoYo, has attracted much attention. After getting the version number last month, "Absolute Zero" started the "second beta" recruitment, moving towards the goal of being launched as soon as possible.

Unlike the founder’s team, "Zero Zone" is the work of a young independent team within miHoYo. Li Zhenyu told reporters that the project has been under development for about three years, and the team has grown from about 10 people at the beginning to more than 300 people at present.

As a 3D action game, "Absolute Zone Zero" integrates trend art into the game’s aesthetics through intense art, conflicting plot and action-packed music. The "Special Exhibition of Absolute Zone Zero" continues the minimalist trend style of the game. In the artist’s collaborative installation area, a new work by Hong Kong-based artist Liu Jianwen "Disorder" is on display. A "Hollow" graffiti wall, dominated by black and orange, is the creation of the Absolute Zone Zero team. It is inspired by the game’s worldview. The world is "empty" due to mysterious supernatural disasters. People restore order and rise to an alternative city. It is dangerous but energetic.

Disorder Art Installation and Graffiti Wall

"We want to present the mental state of contemporary young people and use more life-like content to express a positive attitude towards life." "Absolute Zero" can be regarded as an urban theme game. On the inner wall of the container at the art exhibition site, you can see the trendy cultural elements extracted from the game exploration scene "Liufen Street". Different themes such as poster walls, record walls, TV walls, trendy clothing, movie posters, retro TVs, vinyl records, etc., are displayed, and there are even beverage cans that game characters will "drink", intuitively reflecting the fusion of digital games and trendy culture.

The movie poster wall of the game exploration scene "Liufen Street"

The record wall of the game exploration scene "Liufen Street"

Drink cans that game characters will "drink"

Let high-quality content become a cultural medium

"Every movie poster on the wall is a detail in the game." Li Zhenyu, who has a background in art, pays special attention to game art design. "We hope to create a real sense of life for players in the game, and the story in it seems to be happening around them. At the same time, because the world of Zero is overhead, we can create cultural and artistic creations more freely, and escape the cultural geographical labels in reality."

Each of the movie posters in the game scene is carefully designed, by Shi Chenlu

Each of the movie posters in the game scene is carefully designed, by Shi Chenlu

In Li Zhenyu’s view, the outside world’s perception of Chinese culture still has a stereotypical element, "Let high-quality content become the medium, as long as users like this product, we may combine more traditional Chinese cultural content with trend culture in the future, so that more user experience."

Exhibition site

As games develop in a diverse direction as new cultural products, their connotation and extension continue to expand. Today,The consensus in the industry is that games have been transformed from entertainment products that exist in isolation to "toolboxes" that can provide power to multiple social fields. "In the past, art was always considered to be superior, and how to better integrate art into life is a topic for us Internet technology practitioners. Games are one of the most familiar content carriers for young people. Using games as a carrier to promote and transmit art may be more efficient and more subtly integrated into life than traditional forms in the past," Li Zhenyu said.

Exhibition site

Asked if he felt pressured to shoulder the burden of miHoYo’s next flagship product, the young producer frankly replied: "For a company, whether a product is valued depends on the quality of the product itself. Commercially, there is definitely pressure, but we are more concerned about improving the content and beating ourselves than others. Do the content well, and I think success will follow us."