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Huawei will upgrade the new M7 by 500 million yuan, and support NCA in urban areas nationwide by the end of the year.

　　Yesterday (September 12th), Huawei held the launch conference of AITO’s new M7 series in Shanghai. The new car launched five models with five seats and six seats, with the price range of 249,800-329,800 yuan. Yu Chengdong said: "We have invested 500 million yuan in the new M7 series of AITO, using solid materials and the best technology, bringing users the ultimate experience that is more advanced than far ahead."

　　In addition, Yu Chengdong also introduced that the new M7 in Wenjie also has a stronger intelligent driving and a smarter intelligent cockpit. It is expected that in December this year, the urban intelligent driving pilot assistance (urban NCA) will realize the "intelligent driving experience that can be opened all over the country, and the more it is opened, the better it will be opened". At the same time, the new M7 has an ultra-low drag coefficient of 0.298Cd, giving consideration to endurance and power. "The acceleration performance is equivalent to 4.0T, but the fuel consumption is only equivalent to 1.5T".

　　Yesterday (September 12th), Huawei held the launch conference of AITO’s new M7 series in Shanghai. The new car was positioned as the "250,000-class best large-scale smart luxury SUV". With brand-new design and technology, five models with five seats and six seats were launched. The price range was 249,800-329,800 yuan, and you can enjoy the right to buy a car at 33,000 yuan.

Photo courtesy of enterprises

　　Yu Chengdong, managing director of Huawei, CEO of BG and CEO of BU, a smart car solution, said at the press conference: "We have invested 500 million yuan in the new M7 series of AITO, using solid materials and the best technology, making it not only an intelligent cockpit ceiling, but also an intelligent driving ceiling and an intelligent safety ceiling. In invisible and visible places, it brings users the ultimate experience that is more advanced than far ahead. "

　　Yu Chengdong introduced that the new M7 in Wenjie also has a stronger intelligent driving and a smarter intelligent cockpit. The new car is equipped with HUAWEI ADS 2.0 advanced intelligent driving system, which is the first to realize high-speed and urban advanced intelligent driving independent of high-precision maps. It is expected that in December this year, the urban intelligent driving pilot assistance (urban NCA) will realize the "intelligent driving experience that can be opened all over the country and opened better and better".

Photo courtesy of enterprises

　　In terms of hardware, the new M7 is equipped with 27 sensing hardware, including 1 overhead lidar, 3 millimeter-wave radars, 11 high-definition visual sensing cameras and 12 ultrasonic radars, to realize full-scene and all-weather sensing of dynamic and static targets. Based on the ability of multi-sensor fusion perception, the new M7 in Wenjie also has the intelligent parking ability of visible parking, and supports parking in parking service and ultra-narrow parking spaces in the park.

　　As the first achievement of the cooperation between Huawei and Celestial in the mode of intelligent selection, AITO has been supported by Huawei in the field of intelligence, so it has ushered in rapid growth in the new energy vehicle market, reaching the peak of monthly sales of 12,000 vehicles in October last year, but its sales suddenly dropped sharply in January this year, and it was not until June that it gradually recovered to the level of 6,000 to 7,000 vehicles. In July this year, Yu Chengdong once said, "In the face of external shocks, we will improve rapidly. This year, we will comprehensively optimize in the fields of retail, service and delivery, and enhance the overall service capability. Sales volume is only the result of a certain development stage, and tomorrow’s capability is based on the existing technology accumulation. Huawei will always maintain high investment in research and development, and constantly use innovative technologies to enhance the user experience."

　　Based on this, the new AITO M7, which was built with a heavy upgrade of 500 million yuan, not only upgraded in the field of intelligent driving and intelligent cockpit, but also greatly improved the performance, space design and layout of the body chassis.

Photo courtesy of enterprises

　　In terms of driving experience, AITO has upgraded HUAWEI DATSTM 2.0 and front and rear suspension double FSD variable damping shock absorbers. In terms of power, it is equipped with HUAWEI DriveONE extended-range electric drive platform, and the four-wheel drive version accelerates 4.8s per 100 kilometers. Under the condition of full oil and full electricity CLTC, the new M7 has a comprehensive battery life of 1300km and a pure battery life of 240km, and the fuel consumption is as low as 5.6L/100km under the feeding condition. Yu Chengdong said that the new M7 has an ultra-low drag coefficient of 0.298Cd, giving consideration to endurance and power. "The acceleration performance is equivalent to 4.0T, but the fuel consumption is only equivalent to 1.5T".

　　In terms of space, the effective space in the new M7 five-seater car in AITO is as long as 3338mm, the trunk is 1100mm deep, and the standard volume can reach 686L, and various modes such as a 2-meter big bed can be switched to match the 52L storage compartment in the trunk. The overall space of the front, middle and rear three rows of the six-seat layout reaches 2605mm, and the whole car is full of seats. There is still 1.1 meters of trunk space and 188L standard volume, which can be expanded to 775L after putting down the rear seats.

　　In terms of security, AITO asks the new M7 to give consideration to passive security, active security to avoid accidents, physical security and intelligent security. In terms of passive safety, the new M7 body structure is matched with mold opening, and the welding production line is rebuilt. The submarine-grade thermoformed steel accounts for 24.4%, high-strength steel and aluminum alloy account for 80.6%. In addition, the new car comes standard with eight airbags and front double pre-tensioned seat belts; In terms of active safety, HUAWEI ADS 2.0 can achieve forward, lateral and backward omni-directional anti-collision ability, and the maximum braking speed of automatic emergency braking can be increased to 90km/h, which can reduce 90% traffic accidents caused by inattention and complex road conditions. (China Economic Net reporter Chen Mengyu)

Hengyang extreme krypton 001 big price reduction, promotion discount of 37 thousand! just this once

On [car home Hengyang Preferential Promotion Channel], preferential activities are being carried out, and the minimum starting price is 269,000. This promotion can enjoy a maximum discount of 37,000 yuan, which makes this model more competitive. If you want to know more detailed preferential information, please click "Check the car price" in the quotation form to get a higher discount.

Extreme Krypton 001 is a luxury electric car with a dynamic appearance. Its front face design is simple and generous, and the air intake grille is closed, showing its identity as a pure electric car. The body lines are smooth, the overall style is fashionable and atmospheric, and the design of the front part is sharp, which is very recognizable with the unique headlight shape. The side lines of the car body are smooth, and the waistline runs through the front fender to the taillights, showing the smoothness and movement of the whole car. The rear part adopts a simple design style, and the taillights have a unique shape and the overall feeling is very exquisite. Generally speaking, the design of Krypton 001 is fashionable, dynamic and atmospheric, and it is an impressive electric car.

Extreme Krypton 001 is a large-sized electric car with a length * width * height of 4977*1999*1533 mm, a wheelbase of 3005 mm, a front tread of 1703 mm and a rear tread of 1716 mm.. The side lines of the car body are smooth, showing a dynamic and elegant appearance. The front and rear tyre size are both 255/55 R19, and the rim design is simple and fashionable. The overall shape is fashionable and atmospheric, and it is an electric vehicle that is worth looking forward to.

The interior design of Krypton 001 is simple and atmospheric, using high-quality leather materials, giving people a sense of luxury. The steering wheel is made of leather and equipped with electric up and down+front and rear adjustment function, which is convenient for the driver to adjust the position. The 15.05-inch central control screen displays clearly and supports voice recognition control system, including multimedia, navigation, telephone and air conditioning. The front and rear rows are equipped with Type-C and USB interfaces for easy connection and charging. The front seats have the functions of heating, ventilation and massage, as well as the electric seat memory function, which can save the seat positions of the driver and the co-pilot. The rear seats can be tilted in proportion, providing more space and flexibility. Generally speaking, the interior design of Krypton 001 pays attention to comfort and practicality, which brings better experience to drivers and passengers.

Extreme Krypton 001 uses a powerful electric engine, with a maximum power of 580 kW and a maximum torque of 810 N m. This electric engine can not only provide excellent acceleration performance, but also maintain stable power output at high speed. In addition, Krypton 001 is also equipped with an advanced electric power system, which can realize fast charging and efficient energy recovery and provide better endurance performance. Whether it’s daily commuting or long-distance travel, Krypton 001 can meet the driver’s demand for power and performance.

In the evaluation of the owner of car home, we can see that he is full of praise for the design of Krypton 001. He mentioned the domineering of the front face and the sharp lines on the headlight group and hood, as well as the coolness and recognition of the side design. At the same time, he also mentioned that the coupe-type body is low and the wheels are matched, which makes the whole vehicle look very handsome. These detailed designs undoubtedly add a lot of highlights to the appearance of Krypton 001, which makes it stand out among the same class models. No matter from which angle, Krypton 001 shows its unique aesthetic feeling and fashion sense, which makes people unforgettable. Thanks to car home car owner @ Zhenjiang Cheyou 7067554 for sharing, which gave us a deeper understanding of the design of this model.

Innovative sales promotion methods Central enterprises ＂Anchor Tiantuan＂ live broadcast with goods to help get rid of poverty

　　This year marks the end of the tough fight against poverty. The State-owned Assets Supervision and Administration Commission of the State Council organized a special campaign for poverty alleviation by central enterprises, taking consumption poverty alleviation as an important measure to help solve the problem of selling agricultural and livestock products in poor areas, and launched the media communication campaign of "100 counties and 100 products" to help consumption poverty alleviation through putting public welfare posters, live broadcasts, on-the-spot interviews and filming documentaries.

　　Hao Peng, secretary of the Party Committee and director of the State-owned Assets Supervision and Administration Commission of the State Council, stressed at the recent video conference of the central enterprises’ decisive battle to get rid of poverty, that it is necessary to strengthen assistance measures, focus on solving the problems such as the poor people in designated areas being blocked from going out to work, the sales of poverty alleviation products and industrial poverty alleviation, and the suspension of poverty alleviation projects, so as to minimize the impact of the epidemic. State-owned central enterprises continue to innovate sales promotion methods, actively explore e-commerce and new media, and open a new marketing model of live broadcast with goods.

　　Executives rolled up their sleeves to "surf with goods"

　　At 8 o’clock on the evening of May 27th, a mysterious big coffee came to the live broadcast room of Jiangcheng County, Pu ‘er City, Yunnan Province, to bring goods to the poverty-stricken counties. He was chen derong, Party Secretary and Chairman of China Baowu.

　　This "one brother with goods" "eat and broadcast" on the spot, earning enough attention. "50,000, 100,000, 500,000, 1 million … …” The "little friends" onlookers in the live broadcast room enthusiastically placed orders to buy. This "non-traditional anchor" live broadcast with goods, using new marketing methods and Internet means, to drive agricultural products in Jiangcheng County to a larger market with consumption poverty alleviation, and help win the final battle of poverty alleviation. It is understood that Jiangcheng County, a deep poverty-stricken county in Baowu, China, has recently been approved by the Yunnan Provincial People’s Government to withdraw from the poverty-stricken county sequence and realize poverty alleviation.

　　This is not a case. Under the influence of the epidemic, various industries have turned to online sales. In order to seize this new position, central enterprises have carefully formulated strategies and made their own unique tricks. Corporate executives have also begun to seize the "live express" and become a brother with goods.

　　China Unicom has helped Guyuan County in Hebei Province, kangbao county County in Hebei Province, Raohe County in Heilongjiang Province, Ceheng County in Guizhou Province and Geji County in Tibet. At present, they have all lifted their hats out of poverty. In order to further consolidate the achievements of poverty alleviation, China Unicom continued to innovate poverty alleviation contents and ways, and used open days to help consumers help the poor.

　　On May 17th, the general managers of 31 provincial branches of China Unicom and more than 200 anchors collectively appeared in the live broadcast room of China Unicom’s mobile phone business hall, recommending more than 30 kinds of nearly 100 special agricultural products in 11 poverty-stricken counties, including Guyuan quinoa in Hebei Province, Kangbao linseed oil in Hebei Province, Raohe rice in Heilongjiang Province and Ceheng glutinous rice banana in Guizhou Province. The number of participants in the 12-hour online activity reached 15 million, the popularity of single-day praise reached 170 million, and the order amount of poverty alleviation products exceeded 65 million yuan.

　　Yi Jie, China Petrochemical Co., Ltd. made concerted efforts online and offline. The online shopping mall in Yi Jie has been launched nationwide, and a special area for Hubei agricultural products has been set up to organize more than 60 agricultural products to be sold on shelves, so as to establish communication between customers and Hubei agricultural products manufacturers as quickly as possible.

　　President Yi Jie personally broadcast the goods to help sell Hubei agricultural products such as crayfish, navel orange and Enshi selenium tea. The one-and-a-half-hour live broadcast attracted 243,000 people to watch and 2.746 million people liked it. Offline Yi Jie stores are also carrying out a variety of marketing in full swing, setting up a promotion area of "Helping Hubei, Helping Purchase with Love" in sites with large passenger flow, and implementing multi-dimensional and three-dimensional marketing such as posters, LEDs and word of mouth.

　　In addition, Sinopec Guangdong Petroleum held the "Yi Jie ‘ Yi ’ Family members, shopping in Yi Jie "live event, Hubei agricultural products as the main promotion of gift package goods, so far more than 30 live events have been held; SINOPEC Guangxi Petroleum launched a live broadcast at Zhuxi Gas Station in Nanning, and set up a platform to promote poverty alleviation products for Tibetan and Zhuang compatriots, with a cumulative exposure of 294,000, driving the sales of poverty alleviation commodities such as Zhuomaquan and eggs to 668,000 yuan.

　　On-the-job cadres incarnate as "online celebrity with goods"

　　Recently, the media poverty alleviation campaign of "Hundred Counties, Hundred Products and Central Enterprise Media Alliance" and "Small New Products with Goods" jointly launched by the Press Center of the State Council State-owned Assets Supervision and Administration Commission has been in full swing.

　　Walnut milk, walnut crisp sugar, walnut oil, tea, mushroom sauce, hollow dried noodles … … In the live broadcast room of the first event, a table was filled with featured products from Shanyang. "Our walnuts are thin and full, fragrant and nutritious." Jin Xuehua, deputy head of Shanyang County, sent by China Steel Research Institute, a central enterprise, talked about it. Before that, he used his spare time to carry out live broadcast activities to help farmers almost every week.

　　The live video room is not only a "shop", but also a "kitchen" and a "stage" — — Hanging noodles, watering the seeds of shame, killing the lottery, performing tea, singing folk songs and telling stories about poverty alleviation have constantly set off the climax of fan interaction. The majority of netizens have placed orders one after another, and many central enterprises have also come to "join in": the relevant research team of China Shipbuilding Group, the builder of the world’s tallest 5G base station of China Mobile, and the Sansha duty team of China Southern Power Grid have sent orders from all over the country.

　　According to statistics, in just over two hours, the cumulative number of viewers was 20.27 million, with 1.6 million praises and 163,000 people online at the same time. Central enterprises consumed 21,600 orders from various channels such as poverty alleviation e-commerce platforms, with sales of 3.168 million yuan.

　　This "testing water" live broadcast with goods is undoubtedly a further extension of the continuous work of central enterprises in consumption poverty alleviation. It is an urgent task for poverty alleviation units to solve the problem of sales channels of agricultural special products and reduce the impact of the epidemic as much as possible. The cadres attached to the post are incarnated as "online celebrity with goods", which saves intermediate links, allows goods information to reach consumers directly, solves the information docking between the supply and demand ends of agricultural products, effectively promotes the online sales of agricultural special products, and helps farmers reduce economic losses.

　　It is understood that "small new goods" will continue until the end of the year, and the characteristic products of 246 counterpart poverty alleviation areas of SASAC and central enterprises, "one enterprise, one county, one product", will be selected, and a live broadcast of goods will be carried out on the video platform every week for centralized promotion.

　　"What I bring to you today is the hundred flowers honey of our Ximeng. This hundred flowers honey has a nice name-Wa Zhai Tian Mi Honey, which symbolizes the sweet day of Wa people in the new era … …” China Tourism Group was appointed as the incarnation anchor of Sun Haijun, deputy head of Ximeng Wa Autonomous County, Yunnan Province, and recommended Ximeng’s natural honey products to millions of netizens through the watermelon video platform.

　　According to statistics, during the day’s activities, the popularity of the live broadcast room was 1.94 million, and 39,000 pieces of Ximeng Baihua honey were sold in three hours, with a cumulative sales of 2.374 million yuan.

　　Young anchor goes on stage to "blow the horn"

　　"Honey tastes good, Liuyang made it for you!" "The soup is delicious, fragrant but not greasy with Ningxiang chicken." … … The first webcast of the poverty alleviation product "Youth, Brightness, Love and Poverty Alleviation" sponsored by State Grid Hunan Company is in full swing. The poverty alleviation secretary and young employees of State Grid Changsha Power Supply Company in Zhanshui Village, Wangcheng District completed their anchor debut in this activity.

　　During the live broadcast of more than one hour, the highest number of online users was 390,000, and a total of more than 160,000 yuan of goods were sold, which was directly converted into the economic income of poverty-stricken villages. In addition to bringing good goods, the youth anchor also introduced the characteristic rural cultural tourist attractions in Changsha, and invited everyone to "taste the fresh shrimp and enjoy the beautiful scenery of the countryside together" to make the local popularity and stimulate the consumption tide.

　　By building a business network and a "Love Aviation" Yitong platform, the aviation industry has started online live broadcast of agricultural special products such as fragrant dumplings and bamboo shoots in Ziyun County, Guizhou Province, a designated poverty alleviation county. Fifteen member companies of China Guangdong Nuclear Power Co., Ltd. launched a live broadcast of the Love-for-Poverty Relay, placed an order for "Love", and sold high-quality agricultural products in Lingyun and Leye counties of Guangxi. China Resources Group Charity Foundation connected the live broadcast room of "State-owned Xiaoxin" in Tik Tok, led netizens to visit "Hong ‘an China Resources Hope Town" and recommended netizens to subscribe for the "shared vegetable garden" in the town.

　　In addition, through different online platforms, central enterprises explore public service advertisements, e-commerce promotion, channel docking and other ways to solve the "last centimeter" of accurate poverty alleviation.

　　In the future, central enterprises will further innovate measures, use the Internet to broaden sales channels, combine online and offline, and help solve the problem of slow sales of agricultural products in poverty-stricken areas through multiple channels, so as to contribute to comprehensively winning the battle against poverty and the prevention and control of epidemic situation. (Reporter Wang Lu)

There are many tricks to welcome New Year’s Day, and wonderful activities are going on!

On the afternoon of December 31, the "Love in Baifuquan" New Year’s Eve event was held.Grand Canal Yuantou Ruins ParkHold. At the event site, acrobatics, face-changing, dancing, magic and other programs were staged in turn, which attracted the on-site tourists to applaud and applaud. In addition, every hour, the organizers also set up an interactive game session, so that visitors can get dolls through interactive questions and answers during the New Year’s Eve activities.

The scene is full of flavor, and the theme dolls of the Year of the Dragon also appear in the park, attracting many children to interact and take photos. "I brought my children to play today, just in time for the New Year’s activities here. I feel that the atmosphere of the New Year is particularly strong and particularly festive. The children of the Little Dragon people like it very much and are rushing to take photos with it." Ms. Zhou said.

New year’s day holiday,Juyongguan Great Wall Scenic AreaOpened the Great Wall at night andLeduogangIntroduce preferential policies for scenic spots.During 17: 00-24: 00 on December 31st, 2023 and 05: 00-08: 00 on January 1st, 2024., with the shopping receipt and employee ID of Leduo Port on the same day, you can enjoy half-price tickets for the New Year’s Eve; Beijing residence permit with Changping District resident ID card and residence address in Changping District, and student ID card in Chang University are free.

At the same time,Return to heaven areaThe Huilongguan Sports and Cultural Center and Tiantongyuan Culture and Art Center also held a "double venue" linkage. The activities lasted until the end of January 2024, and more than ten activities kept going, allowing residents returning to heaven to celebrate the New Year.

New Year’s Day holiday lasts for 3 days.Tiantongyuan cultural art centerNew Year’s cultural activities, such as a new book launch conference, a New Year’s Eve party, a performance of the drama "The Death of Spring" and a photo exhibition, were held to enrich the amateur cultural life of the residents who returned to heaven. At the same time, in Huilongguan Sports and Cultural Center, the 2024 "Playing Basketball Together for the New Year" basketball game was staged with passion, offering a New Year’s basketball feast for sports fans.

Graphic/Xiang Lingxiao

Reporting/feedback

There are these eight ＂pains＂ in beauty in 2021. What should I do next？

The beauty industry in 2021 is even more "rolled up" than in previous years.

In the general environment, the growth rate of cosmetics retail market has slowed down, and various new regulations of the industry have gradually landed, and the business pressure of enterprises has suddenly increased; On the brand side, new domestic products are cold, and many imported products "fail" in China; At the channel end, the online traffic dividend disappears, the live broadcast frequently rolls over, the offline channel is still in the winter, and the new species boom is no longer; At the supply chain end, it has also begun to enter a new reshuffle period …

Looking back on the past year, it is undoubtedly a year of "pain" in the industry. In the new year, only by aiming at the pain points and attacking accurately can we find the certainty of the development of the enterprise itself in the turbulent market.

1. The "pain" of the market twists and turns

According to the data of the National Bureau of Statistics, from January to November 2021, the total retail sales of social consumer goods reached 39,955.4 billion yuan, a year-on-year increase of 13.7%. Among them, the total retail sales of cosmetics was 367.8 billion yuan, up 15.3% year-on-year, which was 9.5% higher than that of the same period last year.

However, compared with previous years, cosmetics retail is obviously insufficient in 2021. According to cosmetics observation statistics, from January to June, the growth rate of total retail sales of cosmetics showed a downward trend month by month; In July, the growth rate of cosmetics retail sales slowed down to 2.8% year-on-year, and it was 0% in August, and rose to 3.9% in September, but compared with the same period in history, it was the lowest value in the same period in the past 10 years.

2. The "pain" of industry supervision

With the formal implementation of the Regulations on the Supervision and Administration of Cosmetics on January 1, 2021, the cosmetics industry has ushered in the era of "the strongest supervision in history".

According to the incomplete statistics of cosmetics observation, at least 16 relevant management regulations/methods/provisions and draft for comments will be issued in 2021. While raising the industry threshold, many problems have surfaced one after another.

The speed of new product development becomes slower. On May 1, 2021, the Measures for the Administration of Cosmetic Registration and Filing, the Provisions for the Administration of Cosmetic Registration and Filing Data and the Provisions for the Administration of New Cosmetic Raw Materials Registration and Filing Data were officially implemented, which clarified the safety monitoring system for new raw materials and the requirements related to cosmetic registration and filing, which made the R&D cycle of enterprises longer, the development speed of new products slower and the registration threshold higher.

Operating costs have increased substantially. As required, since January 1, 2022, cosmetics registrants and filers who apply for special cosmetics registration or ordinary cosmetics filing shall evaluate the efficacy claims of cosmetics. However, according to industry insiders, the testing cost of a single product has risen sharply compared with before, and the operating costs of enterprises have risen.

Advertising has become more difficult. From May 1 this year, the Measures for the Administration of Cosmetic Labels will be officially implemented, which puts forward regulatory requirements for enterprises to advertise or publicize their efficacy through cosmetic labels. Last year, many enterprises were fined for false propaganda.

3. The "pain" of new domestic products when they are cold

Since 2021, news of the closure and clearance of domestic cosmetics brands has frequently come out. According to the incomplete statistics of cosmetics observation, as of December of that year, nearly 20 domestic beauty brands were shut down or closed down. Such as Cindy, CROXX, Paiji, KACH, etc. Among them, make-up brands are the main brands.

Someone in the industry once said that the competition of new domestic brands is very cruel, and it is difficult for some niche brands and new brands that have not run out of popularity to live for a few years. In fact, many brands didn’t know it existed until they were about to close down.

This is related to the "killing" of many domestic brands in the low-end market. In a market with limited traffic, the continuous influx of new brands will only aggravate the "involution". Once the capital stops "blood supply", new domestic products will only come to an end silently.

4. The "pain" of sluggish imports"

It is reported that Yueshi Fengyin, owned by Korean Amore Pacific Construction Group, will retreat in the China market, and the number will eventually be reduced to 140, which is 76% less than the 600 stores in the peak period. In March 2021, the group’s Yiti House has completely closed all offline stores in the China market.

The retreat of Yueshi Fengyun is just a microcosm of foreign beauty companies in China.

According to the incomplete statistics of cosmetics observation, in 2021, more than ten international beauty brands withdrew their cabinets, cleared their warehouses or even stopped operating in China. In the counted cases, the groups of imported brands are mainly international beauty giants, such as WASO under Shiseido, BECCA under Estee Lauder, Copley under Unilever, etc., involving skin care, make-up and care.

5. The "pain" of online channel turmoil

Double 11’s "dumb fire" is a watershed from hot to cold for online e-commerce. In the past 13 years, Ali Double Eleven ushered in single-digit growth for the first time, with an increase of 8.45%. This result is related to the end of the traffic dividend and the increasing cost of traffic.

Some popular anchors have bluntly said that in the past five years, the price of traffic on various platforms has increased tenfold, and the business of merchants has become more and more difficult to do, and it has become increasingly difficult to make money, because they are all working for platforms and KOL. According to the data of the research and development department of CITIC Securities, the promotion expenses of some platforms reach more than 26% of the sales, and the brands burn a lot of money, but they just "kill one thousand and lose 800", and finally they can only go lonely.

The field of live online delivery, which was once in the limelight, also suffered a blow.

Since 2020, more than 20 laws and regulations on live broadcasting have been promulgated, and the statement that "the lowest price of the whole network" was originally the killer of live broadcasting began to become illegal propaganda.

As for anchors, Viya, Sydney and Lin Shanshan were all fined for tax evasion, totaling more than 1.4 billion. Their accounts in Weibo, Tik Tok, Taobao, Aauto Quicker, Xiaohongshu and other platforms have also been blocked. The tax storm has bid farewell to the barbaric growth of live broadcast, and practitioners have begun to re-examine this ups and downs.

6. The "pain" of shrinking offline channels

The offline channel is still in the "winter". Market research shows that the passenger flow of offline channels continues to decline, and the events of clearance, bankruptcy, store closure and career change have never stopped in the industry. However, due to the impact of the epidemic and online, the cold winter of offline channels is far from over.

Take some foreign brands that reduce the market as an example, many will also take offline channels to "cut the knife first". For example, after entering the China market in 2014, the care brand Fulv Deya mainly used department stores. At the beginning of 2021, Fu Lu Deya was reported to have cut down a lot of department store counters, which was the result of the brand shifting its strategic focus to online. In addition, Bei Lingfei, a subsidiary of LVMH Group, and Julie Kou, a subsidiary of POLA, also withdrew a large number of offline counters.

7. The "pain" of low tide of new species

According to incomplete statistics, since 2020, there have been nearly 20 new beauty collection stores in the beauty market, which have more than 1,000 stores nationwide. However, since 2021, some new species have begun to spread rumors of losses and even closing stores. At the same time, the expansion speed of "old players" in stores is no longer the grand occasion of the past. Last year, only a few "new players" such as "Zero Beauty Optimization", "SUKI BOX" and "BOEM’SBOOK Collection" entered the stadium.

Some insiders believe that in this context, capital also holds a wait-and-see attitude towards new species, and many new species have entered the threshold of life and death. Whether they can establish their own profitability will determine their life span.

8. The "pain" of supply chain reshuffle

In 2021, the supply chain ushered in a new reshuffle period. This year, supply chain enterprises have experienced many rounds of pressure, such as supervision, price increase and power cut.

The first is supervision. Strong supervision on banned raw materials has greatly affected enterprises. On May 28th, the State Food and Drug Administration issued the Catalogue of Prohibited Raw Materials for Cosmetics and the Catalogue of Prohibited Plant (Animal) Raw Materials for Cosmetics. Among them, the list of prohibited raw materials for cosmetics reached 1,284, while the list of prohibited plant (Animal) raw materials for cosmetics was 109, and cannabis raw materials were definitely banned. In addition, the regulatory authorities have redefined the concepts of stem cell cosmetics, brush acid beauty and food-grade cosmetics.

The second is the price increase. In January, 2021, cosmetic packaging boxes took the lead in opening the price increase tide, and nearly 20 paper enterprises successively issued price increase notices, with the highest increase reaching 20%. In March and October, the raw material side also started to raise prices several times, with the highest increase of 118%.

Then there is the power cut. At the end of September last year, industrial electricity consumption in many places in China was tight, and various places took measures such as limiting electricity and stopping production for enterprises under their jurisdiction. Jiangsu, Guangdong, Zhejiang and other major chemical provinces were also deeply affected, which undoubtedly made matters worse for cosmetics manufacturers who were already in the trend of price increase.

By 2022, CiE Beauty Exhibition will solve the pain points of the whole industry in one stop.

The pain points mentioned above are, in the final analysis, that the beauty industry has reached an important turning point in history, and the people and goods yard has undergone earth-shaking changes. Only by innovation, only by opening up and linking the excellent resources of the whole industry chain can we solve the above problems.

CiE Beauty Innovation Exhibition, with the slogan of "new brand, new buyer, new ecology", is the first exhibition in the beauty industry focusing on new resources and taking "innovation" as its core competitiveness. The 2022CiE Beauty Innovation Exhibition also provides innovative solutions for the beauty industry.

It is reported that the 2022CiE Beauty Innovation Exhibition includes five exhibition halls with an exhibition area of 60,000 square meters and 800+ high-quality exhibitors. It is estimated that there will be more than 40,000 professional buyers. The highlights are mainly reflected in the following three aspects-

800+ quality exhibitors. The exhibition covers 800 exhibitors, including more than 400 brands, including new domestic products, imported products, special categories and other market trends; There are more than 200 supply chains, covering foundries, packaging suppliers, raw material suppliers and testing institutions. There are more than 150 ecological resources such as MCN and e-commerce platforms.

More than 30 special events. The exhibition will hold special events such as e-commerce and marketing platforms, data & trends and celebrities. More than 30 experts from Taobao Live, Tmall International, JD.COM Beauty, Aauto Quicker E-commerce, bilibili and Xiaohongshu will share the development trend of 2022 beauty, the latest policies of e-commerce platforms and the advanced tactics of traffic marketing.

40,000+professional audience. It is estimated that there will be more than 40,000 exhibitors, including about 22,000+visitors from online channels and 12,000+customers from offline channels, gathering high-growth channel buyers in the beauty industry.

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Tell Dong Lu that campus football has spent tens of billions of dollars without effect, and the assessment mechanism.

Dong Lu bombarded the Football Association and campus football because the Ministry of Education invested tens of billions of dollars to build a football field. However, what fans can remember is only the pictures of children holding football in their hands and doing football exercises. Then, why is the money spent, and our campus football is far from that of Japan?

There are two reasons for this. The first one is that parents don’t support it. Why do I let my children play football? Revitalize China Football? Sorry, parents don’t have this obligation. Therefore, the football fields in most schools are empty and only used by football teams organized by schools. Can’t solve the problem of why parents should support their children to play football. No matter how much money the Ministry of Education spends, it can’t promote the development of campus football.

The second reason is the assessment mechanism. The Ministry of Education has spent money, and it is necessary to see the effect. However, if parents don’t support it, the school should find ways to make achievements, let children do football exercises with football, which is safe and there are many children participating in activities, so football exercises have become the first choice of the school. From the school’s point of view, I have met all the assessment standards recommended by the Ministry of Education. What’s wrong with me?

To sum up, the core of promoting campus football is to solve the following core problem, why parents support their children to play football. Just like a fan I met who often swore at the Football Association, he said that the Football Association did not act, the players did not work hard, and the club only saw the immediate interests. However, his children have to go to college, so all the hopes of China’s football are on other people’s children.

Three times to defend for a while, two times to block the king! Changing to six teams in seven years is an injury that ruined your career.

Recently, Ibaka was interviewed by Shams and talked about what happened in Bucks. He said, "I can’t stand what happened there anymore. The coach never communicates with me whether I play or not. " On the Clippers, Tyrone Lu will call him and tell him in advance that more young people will be used this week, and no matter what changes are made, they will be informed in advance. This is the greatest respect. As for Ibaka, he used to be a defensive expert and lost to injury. After coming out from the Thunder, I changed six teams in seven years.

Memoirs of a teenager

Ibaka was born in Brazzaville, the capital of the Republic of Congo. He has 18 brothers and sisters, and he ranks 16th in his family. His parents are both professional basketball players. His father plays for the national team of the Republic of Congo, while his mother plays for the Democratic Republic of Congo. Because of the civil war, my father fled overseas with his family.

Ibaka came to France briefly at the age of 17 and joined a second-division club. There he taught himself French, and then he came to Spain and joined the CB Horspitale Club. He averaged 10.2 points and 8.2 rebounds there, shooting as high as 55%.

In 2008, he participated in the Reebok European Training Camp and won the MVP award. This also attracted the attention of NBA scouts. A scout watching the game in the training camp said: "His athletic ability has broken the table. No one can tell him how good he can be. "

First-time alliance

In the 2008 NBA draft, Ibaka was selected by seattle supersonics with the 24th overall pick. After that, Oklahoma City Thunder (renamed Thunder 6 days after the draft) agreed to let Ibaka stay in Europe for development. After that, Ibaka signed a three-year contract with Manresa Basketball Club. There is a clause in this contract that enables Ibaka to return to the NBA at the end of each season.

In the 2011-12 season, Ibaka scored 3.7 blocks per game and won the blocked shot. He ranked second in the selection of the best defensive player, second only to Tai Sen Chandler. In the playoffs, Thunder went all the way to the finals. Ibaka made an astonishing 11 of 11 shots and 4 of 4 free throws in the fourth game of the Western Conference finals, becoming the first player after Yao Ming to make all 11 shots in the playoffs.

By the end of 2016, Ibaka had played 524 games in his seven seasons for Thunder, averaging 11.6 points, 7.4 rebounds and 2.5 blocks in 28.8 minutes per game, with a shooting percentage of 52.3%. He sent a total of 1300 blocks, which is the history of the Thunder team, averaging 2.5 blocks per game, which is also the first in the team history.

Wander around

On June 24th, 2016, the Thunder sent Sergi Ibaka in exchange for Victor Oladipo, Eisen Ilyasova of the Magic and Domantas Sabonis, the No.11 rookie in 2016. In 17 years, he was traded to the Raptors by the Magic. In 18-19 season, Ibaka averaged 15 points, 8.1 rebounds and 1.4 blocked shots in the regular season, and his shooting percentage reached 52.9%. He averaged 9.4 points, 5.7 rebounds and 0.9 blocked shots in the playoffs.

In 20 years, he joined the Los Angeles Clippers and averaged 11.1 points, 6.7 rebounds and 1.1 blocked shots in the regular season, and his shooting percentage reached 50.5%. However, due to back surgery, 30 games were reimbursed in advance before the end of the regular season and missed the playoffs. In February of 22, it was traded to Bucks; It was traded to the Pacers in January this year, but it was laid off in February, and now no one cares. Since Ibaka’s career, he has been selected as the best defensive player for three times, and he has been honored as the blocked shot king for two times. Maybe the playoff team can try it.

Mock the media! Ignore Ronaldo! Mr. Billion refused Newcastle. Does Felix want to stay at Chelsea？

Unlike many Chelsea players, Felix’s current contract will expire at the end of this season. His loan period is only half a year, and he will face a choice after the end of this season, whether to return to Atletico Madrid, stay at Chelsea or join other teams. For Felix, returning to Atletico Madrid is naturally the worst choice. It is difficult for him to get too many opportunities and growth under Simone, and staying at Chelsea means that he can’t participate in the Champions League, and Chelsea will not buy him out.

In the latest news, the English media believe that the only team willing to spend more than 100 million euros to sign Felix is Newcastle, and Felix directly commented: "A group of people know the king." Maybe what Felix meant was that the media didn’t know anything at all, and the news was not true at all. However, in most fans’ comments, it is thought that Felix is not worth 100 million euros at all, and Newcastle will not buy him out. This is what Felix really means.

Of course, this is just a kind of ridicule from the fans, and Felix certainly doesn’t think so. However, most fans’ comments are still very representative. The progress speed of the former European golden boy in the past few seasons has not been recognized by the fans, and even Felix can’t become the offensive core of the team in Chelsea to help the team win. Although such a player said that Atletico Madrid marked a transfer fee of 100 million euros for him, no team would be willing to spend 100 million euros to buy him out, including Newcastle. This is the view of most fans.

Only after Felix joined the Premier League, he got a red card in his first Premier League game, but only scored three goals in 14 Premier League games, which didn’t match his worth. Moreover, in the more crucial Champions League competition, Felix’s performance has also not been recognized by the team and fans. Judging from his current performance, Chelsea will not refuse Felix to stay in the team, but it is almost impossible for Chelsea to complete his buyout.

In addition to this question, Felix evaluated the best offensive combination in an interview. Messi, Neymar, Bernardo Silva and his own name appeared in his list, but his national team teammate Cristiano Ronaldo was not included in the selection, which was also ridiculed by fans. There is no problem in making the best combination in your mind and focusing on your inner thoughts, but this problem is obviously a "pit" set by the media. Felix has to jump down and ignore Cristiano Ronaldo. It is no wonder that Cristiano Ronaldo directly took him after the incident.

1-0！ Premier League finale： Arsenal lost two games in a row, Manchester City defended its title and Nottingham relegated successfully.

The 37th round of Premier League ushered in the focus game, Nottingham Forest vs Arsenal! In the first half, Odegard’s midfield pass was intercepted, Gabriel and Ramsdale made a mistake, and Avonii scored a goal. In the second half, neither team made any achievements. At the end of the game, Nottingham Forest beat Arsenal 1-0, the Forest team relegated, Arsenal suffered a two-game losing streak and withdrew from the championship. Manchester City locked the championship ahead of schedule and completed the Premier League’s three consecutive championships.

Nottingham drew 2-2 with Chelsea in the last round, unbeaten in the second round of the league, ranking 16th with 34 points, and the pressure of relegation is enormous! In this game, kouyate, Andre Ayou and Johnson were substitutes, and the team formation was 3-4-2-1. The starting players were as follows: 12- navas, 4- voller, 19- Nyahart, 38- Felipe, 5- Mangala, 22- Yates, 24- hollier, 32- Lodi and 9- Awoniyi.

Arsenal lost to Brighton 0-3 in the last round, and ranked second in the league with 81 points before this round, 4 points behind Manchester City. If you can’t win this game, you will directly send Manchester City to the championship! In this game, Arsenal formed a 4-3-3 formation, with Holding, Nkitiya, Thirny and Vieira as substitutes. The starting players are as follows: 1- Ramsdale, 4- Benwhite, 6- Gabriel, 15- Ki viol, 34- Zaka, 5- Thomas, 8- Odegard, 20- jorginho, 7- Saka, 9.

In the first half, 11 minutes, Trossat sent a straight plug, Jesus shot from a small angle, and the ball was confiscated by the goalkeeper! In 17 minutes, Arsenal crossed the right corner, and Jesus grabbed the header and shot higher than the crossbar; In the 19th minute, Ed made a mistake over the ball, the forest team broke the ball and launched a fast break, White broke the ball, Gabriel cleared the ball and made an assist, which also interfered with the goalkeeper Ramsdale and Awoniyi, and Nottingham Forest led Arsenal 1-0!

In 27 minutes, Arsenal’s corner kick hit the restricted area, and Trossat followed up and missed the bottom line! In injury time, Kate delayed to get a yellow card, and then Arsenal took a corner kick and Trossat kicked it from a long distance. At the end of half-time, on the data level, Arsenal scored 6 shots and 2 shots, with 81% possession rate and 375 passes, while Forest scored 2 shots and 1 shot, with only 87 passes.

In the second half, in 47 minutes, Felipe grabbed a push in the restricted area and was hit by Ramsdale with his fingertips. In the 54th minute, Jesus was booked for diving. In 60 minutes, Saka shot from a small angle was saved by the goalkeeper! In 67 minutes, Ben White made a mistake in stopping the ball, and Gibbs-White broke the ball into the restricted area, and his single-handedly shot was resolved by Ramsdale!

In 69 minutes, jorginho shot high above the crossbar; In 78 minutes, the players on both sides clashed and were persuaded by their teammates. In 89 minutes, Gibbs White shot from a small angle on the left side of the restricted area, and the ball was confiscated by Ramsdale.

At the end of the game, Nottingham Forest beat Arsenal 1-0, and Nottingham successfully relegated. After Arsenal lost, it continued to lag behind Manchester City by 4 points, and the championship was dashed. Manchester City locked in the league championship ahead of schedule.

Manchester United won 2 Premier League awards! Tenghage’s best coach, Rachford： the best player is 3 consecutive teams.

Recently, the Premier League officially announced the best coach and player awards in February, and Manchester United won two best: Tenhage was elected as the best coach in February, and English international Rachford was elected as the best player in February! Among them, Tenghage was elected as the coach of the month for the second time this season, and Rachford was elected as the player of the month for the third time this season!

In February, Tenghage led Manchester United to a 3-line victory: in February, Manchester United played 4 Premier League games and scored 3 wins and 1 draw respectively! They beat Crystal Palace 2-1, played against Leeds United twice, drew 2-2 at home, won 2-0 away, and beat leicester city 3-0! In addition, Manchester United played two Carling Cup matches in February, beating Nottingham Forest 2-0, and beating Newcastle 2-0 in the final to help Manchester United win the Cup! In the Europa League play-off, Manchester United eliminated Barcelona 3-2!

This is the second time that Tenghage has won the coach of the month since he coached Manchester United. He also won the award in September last year. In that month, Manchester United played two Premier League games, beating leicester city 1-0 and beating the leader Arsenal 3-1 respectively!

Now the schedule has reached the second half. Although the last round lost to Liverpool by a big score, it still ranks third in the Premier League with a score of four points ahead of Tottenham Hotspur, and the Europa League and FA Cup are also good. We have reason to believe that Manchester United is still on the right path!

Rachford won the player of the month for the third time this season! In February, he played eight games for Manchester United, including seven games in which he scored five goals in four Premier League games, two Carling Cup games, two assists against Nottingham Forest, one goal against Newcastle in the final, a visit to Camp Nou in the Europa League, and Rachford also scored goals!

It is worth mentioning that this is the third consecutive month that Rachford won the player of the month! This season, Rachford represents Manchester United, and has scored 26 goals and 7 assists in various competitions. The number of goals has been the sum of the past two seasons (21 goals in 2020-21 season and 5 goals in 2021-22 season). There are still more than two months before the end of the league, and Rachford, who is in a state of bursting, is setting a new record for his career with every step!