标签： 广州葵花蒲典

Looking at the fun fitness method, morning exercise is on the rise, and crawling fitness is popular in Britain.

　　August 8 every year is China’s "National Fitness Day". Many people feel hot and tired when they think about fitness, and it is difficult to persist for a long time. In fact, there are many ways to keep fit. You can choose the happy one! Let’s take a look at some novel and interesting happy fitness methods that people all over the world have.

　　Crawling exercise

　　There are various ways to do morning exercises now, but recently a new exercise method has quietly emerged, that is, "crawling". Crawling fitness originated from Hua Tuo’s "Five Birds Play", which is to achieve the purpose of fitness by imitating the crawling movements of animals. Crawling can disperse the whole body weight to the limbs to reduce the load of all parts of the body, especially the lumbar spine, so it has certain curative effect on preventing and treating lumbar spondylosis, lumbar muscle strain and spinal diseases. In addition, crawling is a whole-body coordinated activity, which can make some muscles that are rarely used at ordinary times get exercise and strengthen the muscles, ligaments and bones of the whole body.

　　body building exercise

　　It is also a good choice to do a set of aerobics with soft music by taking advantage of the fragmented time in life. Mary Helen Bowers used to be an actress in the New York City Ballet. However, after ten years of dancing, her body was completely deformed due to her unrestrained life. Later, she used the previous ballet routine to create "Ballet Beautiful Ballet", a family-style exercise for women, and the "Swan Arm" course, which recently became popular in the domestic network, was one of them.

　　Ballet dancing can achieve the effect of exquisite shaping. Every tiny muscle from finger to toe will be used when doing the action, even if it is a small action, it will have great sports effect. The point is that long-term practice will make people exude elegant and light temperament from the inside out.

　　Running on the sand was once a very popular exercise method in Britain, which originated from running on the beach. Because running at the seaside is limited by many factors such as time, place, weather, etc., people move the beach indoors, so there is a sand house dedicated to running and exercising in London.

　　Running on the sand is good for your health. First of all, when running on the sand, in order to keep the body balanced, the leg muscles should work harder than usual, which can enhance the exercise effect on the muscles; Secondly, the joints of ankle, knee, hip and waist should cooperate with each other to improve joint flexibility and enhance cardiopulmonary function; At the same time, fine sand can massage the soles of feet, improve peripheral blood circulation, improve resistance and cold tolerance, stimulate accessory adrenal tissue, promote hormone secretion, and whiten skin!

　　parkour

　　Parkour created by the famous French actor david belle is very popular all over the world. This sport takes the daily living environment (mostly cities) as the sports venue, and it is a sports art that relies on its own physical strength to quickly, effectively and reliably control any known and unknown environment. At the same time, it is also a philosophy to explore human potential and stimulate the limits of body and mind.

　　Parkour can strengthen physical fitness and improve reaction ability. A professional parkour trainer can correctly control the danger and minimize it. When he is caught in various dangers such as fire, earthquake, attack, car accident and emergency, his chance of escape will be more than 20 times higher than that of ordinary people.

　　recite

　　In Japan, poetry reading is regarded as an activity that is both healthy and healthy. Japanese health experts believe that reading poems aloud often can increase vital capacity, improve memory, make thinking more flexible and clear-headed.

　　Kick a fireball

　　Young football fans in Indonesia like to play a special "playing fireball" sport. The sport is similar to playing football, except that the ball they use is burning coconut. What is even more surprising is that they all kick these hot fireballs barefoot.

　　It is reported that this activity of kicking and burning coconuts barefoot is closely related to a traditional fighting skill in Indonesia. The purpose of holding this activity is to improve the courage of the participants while keeping fit.

　　Kneeling fitness method

　　Kneeling fitness method is a popular fitness method at present, which is created by urban white-collar workers. Although this method looks "shocking" at first, some doctors say that kneeling after meals can draw blood downward, which is beneficial to digestion and weight loss. However, kneeling fitness also varies from person to person. If it takes too long, it will easily oppress the nerves of lower limbs. Just stick to it for ten minutes after meals.

　　(Xinhuanet Japan Channel)

Take stock of ten interesting new species. Have you seen all these animals？

　　Translucent snail

　　Pink dolphin

　　Xiaoyu Wa Kanda

　　Tapanuli orangutan

　　Long tail dwarf lemur

　　Puji horned lizard

　　Minimum frog

　　Silver-backed musk deer

　　Small-pointed raccoon

　　Wannunu rat

　　Frontiers of science and technology

　　The earth is full of novel life forms, most of which we humans don’t know. A study in 2011 estimated that scientists had not identified 86% species on land and 91% species in the ocean.

　　Every year, scientists go to remote mountain forests and go deep into the deepest part of the ocean to find new animals. They find strange creatures in extreme environments and unknown mammals in ordinary places. In the past ten years, scientists have discovered many interesting animals, from the giant mouse to the smallest frog in the world.

　　Text/Guangzhou Daily All-Media Reporter Wen Junhua compiled

　　Translucent snail

　　In one of the deepest cave systems in the world, scientists have discovered a new translucent snail. This new species, Zospeum tholussum, lives 980 meters underground in the Lukina Jama-Trojama cave system in Croatia. Because there is no light so far below the surface of the earth, the little snail doesn’t need vision.

　　Pink dolphin

　　Through DNA testing, scientists found a new pink dolphin in the Araguaya River basin of Amazon. According to National Geographic, the dolphin in Aragua Bay is the first new species of dolphin discovered in a century.

　　Xiaoyu Wa Kanda

　　Researchers have discovered an African fish with shiny purple scales and named it Wa Kanda, a fictional home in Marvel Comics Black Panther. Its deep purple scales are arranged in a chain, which reminds scientists of the high-tech battle suit worn by the superhero Panther.

　　The rarest species of Tapanuli orangutan

　　In 2017, researchers announced that the newly discovered Tapanuli orangutan is the seventh known species of apes and the rarest species in the world. At present, there are only about 800 Tapanuli orangutans left on the earth, and they are threatened by hunting and habitat loss.

　　"Apes are one of the most studied species in the world. If we can still find new species in this category after 200 years of biological research, does it mean that more new information needs to be discovered about other species that we ignore? " Environmental protection scientist Eric megard said.

　　Long tail dwarf lemur

　　Another lovely arboreal animal, the long-tailed dwarf lemur, is smaller than a squirrel. It is the only known primate that hibernates for a long time. In order to prepare for seven months’ sleep, these animals will gobble up fruits and flowers and store 40% of their body fat in their tails.

　　Previously, the last dwarf lemur died in 1875, and since then, people have never seen their whereabouts, so they were also classified as extinct animals, and later they were found in Madagascar.

　　Puji horned lizard

　　Some newly discovered creatures are not so cute. Phuket horned lizard is a kind of forest lizard, which lives in Phuket in southwest Thailand. Although it looks fierce, it feeds on insects and is harmless to human beings.

　　The smallest frog: smaller than a dime

　　A frog smaller than a dime was found in the rain forest of New Guinea in 2012. It is the smallest vertebrate in the world. This frog is only 7.7 mm long on average, lives in southern Papua New Guinea and feeds on invertebrates like mites.

　　"People keep finding smaller and smaller frogs, which is really amazing." Robin Moore, an amphibian expert, said, "They are adapting and filling an area that no other species can fill."

　　Silver-backed musk deer

　　In the forests of Vietnam, scientists discovered the long-lost silverback musk deer in November. Although strictly speaking, this is not a newly discovered species, environmentalists have worried that the silverback musk deer has become extinct.

　　Small-pointed raccoon

　　The little pointed-nosed raccoon is the smallest member of the known raccoon family and was found by scientists in the cloud forest of Ecuador. "The era of discovery is not over yet." Helgen, director of the Mammal Museum of the Smithsonian National Museum of Natural History, told National Geographic at the time, "In 2013, we discovered this spectacular and beautiful animal, and there will be more discoveries in the future."

　　Wannunu rat

　　The local people in Solomon Islands have been talking about a kind of coconut-eating, nearly 2-Jin-long Wannu mouse, but no scientists have ever confirmed its existence. Until 2017, a big mouse fell from a tree cut down by a lumberjack to a park ranger.

　　"This is the first mouse found in Solomon in 80 years, and people have not tried it — — It’s just hard to find. " Lavery, the first mammal scientist to identify the species through DNA analysis, said.

　　Because of the development of logging industry, scientists think that this kind of mouse is on the verge of extinction. The mouse that Lavery found in the fallen tree died soon. "For this mouse, if we don’t find it now, it may never be found." He said. "The area where it was found is one of the only remaining uncultivated forest areas."

Impress the viewer with great beauty

This article is transferred from: Nanhai Net
Painting of Tiger Image in Han Meilin Zodiac Art Exhibition.
Bronze sculpture "Enabling Shang Xian" in Han Meilin Zodiac Art Exhibition.
The audience visited the Han Meilin Zodiac Art Exhibition in Haikou Convention and Exhibition Workshop.
Granite monkey statues in Han Meilin Zodiac Art Exhibition.
Han Meilin created the first round of stamps on the 12 Zodiacs, the special stamp of the Year of Guihai.
Han Meilin Zodiac Art Exhibition’s Works on the Image of Cattle.
Wen Hainan Daily reporter An Ying
Figure Hainan Daily reporter Li Tianping
In Han Meilin’s creative career, the zodiac has always been an important proposition. His zodiac creations, with various forms and eclectic materials, have created a unique image of exquisite, lovely, vigorous and powerful, presented charming and personalized artistic creations, and endowed with anthropomorphic emotions and personalities, which have always been loved by people.
On January 22nd, as a highlight of 2022 Hainan Island Spring International Art Exhibition, "Han Meilin Zodiac Art Exhibition" kicked off in Haikou Convention and Exhibition Workshop. On the booth, a variety of works of art related to the Chinese Zodiac collectively appeared, offering visitors a visual feast of blending traditional culture and modern art.
A total of 575 Chinese zodiac works were exhibited in this exhibition, covering painting, calligraphy, sculpture, ceramics, purple sand, wood carving, iron art, folk crafts and other creative types. From the perspective of personality and spirit of the times, Han Meilin’s inheritance and innovation of Chinese zodiac art were explained, so that visitors could experience the colorful and endless culture of Chinese zodiac.
There is great artistic conception in small themes.
The chubby pig with bright colors is naive, holding his chest high, curling his short tail and spreading his front and rear legs as if he were running forward. This is a special stamp of the Year of the Guihai, which was created by Han Meilin in 1983. Han Meilin uses folk paper-cutting and shadow play to decorate patterns, and borrows the elements of hearts to imply a long life, which is full of distinctive folk characteristics.
Up to now, there are four sets of special zodiac stamps designed by Han Meilin, namely, The Year of Guihai in 1983, Ding Younian in 2017, The Year of Jihai in 2019 and The Year of Gengzi in 2020. All four sets of stamps meet the visitors in this exhibition.
Zhou Jianping, Secretary-General of Han Meilin Art Foundation, said that in 2019, Han Meilin once again drew a set of two special zodiac stamps for the Year of the Pig. He once again identified the image of the Zodiac pig in the first stamp as a running shape, which implied the meaning of China’s reform and opening up. At the same time, in the second stamp of the Year of the Sea, there are not only the roles of "mother" and "child", but also the role of "father" to form a "whole family", which embodies the concept of "family portrait" and makes the image characteristics of the zodiac fit the true and profound feelings of home and country.
The cute mouse jumps in the air, and the three mice are happily accompanied by peanuts … In the 2020 Year of the Rat stamp on display, Han Meilin uses the small freehand brushwork of decoration, combined with the rendering techniques of traditional Chinese painting, to show the playful agility of the Zodiac mouse. Through the two pictures of "the mouse opens the sky" and "the mouse bodes well for the year", it creates a warm and happy "family fun" atmosphere, which endows the country with abundant crops and prosperous development.
"Everything is life, and everything is spiritual. Only when the creator has a love and respect for life can the brushwork be full of beautiful meaning. " Zhou Jianping said that after extending the creative vision to the "big world", Han Meilin not only allows visitors to see people and things from paintings, but also life and true feelings.
Show cultural imprint with zodiac creation
Over the years, based on the creative concept of "harmony and unity between man and nature", Han Meilin insisted on absorbing nutrients from Chinese excellent traditional culture and folk art, and integrated into contemporary aesthetic concepts, and achieved innovative breakthroughs in image modeling and cultural characteristics, making the zodiac art not only a narrow sense of twelve animals, but also a unique symbolic meaning given by the creators. At the same time, the symbolism of color is also integrated into it, for example, red symbolizes auspiciousness, white symbolizes purity, and purple symbolizes mystery.
In terms of image modeling, Han Meilin also made bold innovations, making it have China characteristics in value orientation and cultural symbols. For example, the image of the zodiac in ink painting is often supplemented by the traditional auspicious design of China, which not only brings people a beautiful artistic feeling, but also makes people feel a strong cultural atmosphere.
"The ancient national excellent culture is the root, and it has been continuously injecting nutrition into contemporary culture." Han Meilin always felt that the Chinese Zodiac is the mark of every Chinese son and daughter, which is of great significance to the inheritance and protection of Chinese traditional culture. "In the long historical tradition, the zodiac culture has shown great vitality and creativity, and has gradually penetrated into all aspects of people’s lives and become a timeless cultural tradition."
"Zodiac culture is a part of China’s folk culture and a vivid reflection of people’s yearning for a better life." Zhou Jianping said that the 12 Zodiacs written by Han Meilin are lively and interesting, and have become popular cultural symbols. It is full of love for natural life that Han Meilin awakens the common cultural memory and artistic touch of Chinese sons and daughters through the Chinese Zodiac, a cultural symbol shared by the Chinese nation, and the artistic language of "Heaven, Earth, People and Harmony".
Shuttle freely between different art forms
For a long time, Han Meilin has devoted itself to expanding its territory on the fertile ground of art. Skillfully shuttling between different art forms, he pays special attention to the aesthetic needs of the public and the positive expression of the simple, pure and natural life atmosphere while emphasizing the formal aesthetic feeling and visual impact.
Childish and lively, innocent animal expression, frequently jumped under Han Meilin’s brush, making people love. Among them, brush painting combines the effects of traditional ink painting and modern watercolor painting, which has both appropriate exaggerated deformation and peculiar romantic color; It not only contains soaring imagination, but also has strong folk customs.
Han Meilin’s ink painting has distinct personality and strong Mo Yun, showing the modern vitality of image painting. In his many ink paintings of horses, pen and ink walk on the water like a sword, or blow like a gust of wind. A large area of color blocks build a horse’s stalwart body, with a slender head that is docile or neighing, a dense mane tail flowing and elegant, and hooves that fall steadily, keep their feet on the ground, or run in the air to present the beauty of speed and strength.
Han Meilin also extended the tradition of the Zodiac culture to granite, bronze, purple sand, ceramics and other materials with classical flavor, and incorporated the traditional oriental ornamentation and symbols, endowing the traditional artistic language with modernity, so that people can truly understand the spirit of the times while looking back at history. For example, the sculpture "Enabling Shang Xian" has a unique design for the image of "dragon", and its early bronze patterns give people a sense of simplicity, massiness, solemnity and atmosphere.
"Artists should be grounded anytime, anywhere." Han Meilin believes that as a creator, he should devote himself to the creation and guidance of beauty all his life, convey beauty and kindness to the public, impress viewers with the connotation of "great beauty" and tell the story of China well. Over the years, Han Meilin often went deep into the people, leaned down to pay attention to the beautiful moments in life, and excavated rich themes from them, creating a large number of masterpieces. His works are highly praised by art lovers at home and abroad, and some of his excellent works are collected by Beijing Palace Museum, China National Museum, China Art Museum, Russian National Museum, British Museum and Egyptian National Museum. At the same time, Han Meilin was awarded the title of "Artist of Peace" by UNESCO, becoming the first person in China art circle to win this honor.
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The first national fitness table tennis invitational tournament of Pomegranate Cup in Lintong District of Xi ‘an started.

More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
Build a friendship bridge in the name of pomegranate, and show the local charm with the practice of cultural travel. On December 16th, the first national fitness table tennis invitational tournament of "Pomegranate Cup" in Lintong District of Xi ‘an started in the Cultural and Sports Center of Xi ‘an Institute of Technology (Lintong Campus), presenting Lintong’s characteristic agricultural products, cultural and performing arts products and competitive sports spirit to the audience.
It is understood that as the most influential sports event in Lintong District in recent years, in addition to the participation of local table tennis fans, this event also attracted more than 200 table tennis players from 48 teams in more than 20 provinces and cities such as Hainan, Shanxi, Tianjin and Shanghai to get together and compete for the title of "King of the Ball".
In addition to the competition, Lintong District has also carefully arranged activities such as "watching the cultural tourism with the competition", invited contestants and technical officials to taste pomegranate and pomegranate series agricultural special products, watch the fine performances of cultural tourism such as Song of Eternal Sorrow and Revived Legion, and fully display and promote Lintong’s cultural tourism, agriculture, ecology and urban construction with pomegranate as the medium and cultural tourism as the medium. (Local contributor Wang Sanhe)
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After the storm of Hua Xizi, cheap domestic products became ＂beauty assassins＂. Where is the domestic beauty？ ｜ Titanium figure smell

Ti du tu Wen 113 th issue

Planning and Production | Titanium Media Visual Center, Editor | Liu Yaning, Drawing | Chu Yanmo

Recently, the live broadcast of "rollover" by a well-known anchor with goods has triggered a discussion among consumers about the price of domestic cosmetics. A product named "Shouwumei Chalk" by Hua Xizi was sold in Li Jiaqi live studio for one in 79 yuan and two replacement clothes were given away. At this price, the price per gram of this eyebrow pencil is as high as 329.2 yuan, which is comparable to gold. If Li Jiaqi’s misconduct hadn’t caused public controversy, consumers wouldn’t have paid much attention to the price per gram of an eyebrow pencil or lipstick.

Not only Hua Xizi’s eyebrow pencil, but now many domestic make-up brands that used to be labeled as "fair price" and "big brand flat replacement" are secretly raising prices. In the past, it was mentioned that domestic brands would think of "cheap bowls", but now many consumers complain that the unit price grams calculated by many cheap domestic brands are more expensive than international brands, and domestic brands are no longer the equivalent of international brands.

In the past few years, domestic cosmetic brands that have been upgraded through various packaging, efficacy and product ingredients have even become a bit unaffordable for consumers. What about the price increase of domestic cosmetic brands? Why do domestic brands, which are synonymous with "cheap and good quality", want to raise prices? In this issue, the titanium media and titanium map try to sort out from the data level.

Recently, the controversial domestic product "Hua Xizi" has been ridiculed as a new monetary unit "Hua Xizi", which is specially used to measure the salary of "migrant workers", that is, 1 Hua Xizi =79 yuan.

How expensive is Huaxizi? On the e-commerce platform, the price of a Huaxizi "Shouwumei Chalk" is 69 yuan, and a replacement core is given, which is as high as 431.3 yuan according to the number of grams. Calculated in the same unit, the eyebrow pencil of Shu Uemura’s machete is only around 60 yuan per gram.

Not only Hua Xizi’s eyebrow pencil, on the e-commerce platform, the price of many domestic brands of eyebrow pencil ranges from several yuan to several tens of yuan. According to the incomplete statistics of titanium media and titanium figure, the number of grams of Hua Xizi eyebrow pencil is not the most expensive. The most expensive one is the eyebrow pencil from Laqi. A 0.14g eyebrow pencil is sold in 70 yuan, and the parity price per gram is as high as that of 500 yuan. The price per gram is indeed comparable to that of gold. However, international big-name eyebrow pencils such as Givenchy, YSL and Dior are far lower than domestic cheap beauty brands such as Odin Jr. and Gloria.

The high cost of Huaxizi is not a case. From mascara to lipstick, from repair cream to essence, there are many different kinds of domestic brands whose price per gram has far exceeded that of international brands. The same is the repair cream of 15g/ml. Winona, a domestic product, needs 5.9 yuan per gram on average, while Avon, a foreign product, only needs 3.9 yuan. The same lipstick is 129 yuan, and the foreign L ‘Oreal is 0.5 grams more than the domestic flower Xizi; It’s also a three-color concealer. Do you choose a Chinese-made colorful soup of 189 yuan /5g or a foreign-made phantom of the opera of 309 yuan /40g? Generally speaking, for the products of the same type and the same effect, some domestic brands win by price, and the total price is controlled at more than 100 yuan, but the average price per gram is higher than that of foreign brands because of the small weight per gram; For products with the same price, some domestic brands lose their advantages because of weight.

However, in recent years, domestic brands have been focusing on the wisdom of "small weight". After all, make-up is a kind of fast-moving new category, and its capacity is too large, which makes consumers easily lose their freshness and can’t be used up. Moreover, lowering the unit price can also make consumers intuitively feel the cheapness of things. Therefore, it may not be a fair view to judge the domestic brand "Kebi Jinjian" only from the unit price.

Even if you don’t look at the price per gram, domestic brands are intensifying on the road of price increase. The data shows that in the past year, the prices of different brands of beauty products have increased to varying degrees.

According to the incomplete statistics of titanium media and titanium degree, by comparing the average prices of some domestic beauty brands during the Double Eleven in 2022 and 2021, it is found that the prices of three domestic brands, Ou Shiman, Han Shu and Zirantang, have all increased by more than one time. Among them, the average price of Ou Shiman series products increased dramatically, from 104 yuan/piece during the Double Eleven in 2021 to 334 yuan/piece during the Double Eleven in 2022, and the price doubled in one year; Except for Ou Shiman, the average price of Kans series products rushed from 216 yuan/piece to 505 yuan/piece within one year, which is higher than the prices of overseas brands such as OLAY and L ‘Oreal. Although the unit price of Nature Hall is low, its increase rate is as high as 130.93%. Overall, during the Double Eleven in 2022, the average price increase of domestic beauty brands is higher than that of international brands.

Behind the continuous breakthrough in the price of domestic beauty brands is the objective reason for the rising cost of cosmetic raw materials in recent years. Recently, many manufacturers, such as Dow Chemical, Japanese PE Co., Ltd. and Longbai Group, issued price adjustment announcements, announcing that the prices of related raw materials and products, including silicone, surfactant and titanium dioxide, would be raised by 5%-23%.

According to the incomplete statistics of titanium media and titanium degree map, from the beginning of August to the middle of September, the prices of raw materials related to cosmetics rose many times with obvious increase. Among them, the price of aniline used in hair dye and nail polish increased the most, reaching 24.28%; The price of titanium dioxide used as a physical sunscreen is the highest among these cosmetic raw materials, which has risen to 16 thousand yuan/ton on September 11, with an increase of 5.42%; There is also butanediol used as a humectant in cosmetics, which has increased by 5.71% in the past month; The price of DMC in silicone, which covers almost all categories of cosmetics, has been rising for more than a month, and the current price has reached 13,000 yuan/ton, with an increase of 2.46%.

In addition to rising raw materials, the entry threshold for cosmetics is getting higher and higher. Nowadays, under the new regulations, before the relevant products of enterprises enter the market, they need to do more "preparatory work", such as freckle whitening, hair loss prevention, sun protection, acne removal, nourishment and repair, and all kinds of testing costs should not be underestimated.

The quotation of third-party cosmetics testing institutions in the market shows that hair loss prevention is the highest price category, and the test needs about 250,000-300,000 yuan; There are also freckle whitening and repair tests, and the highest price also needs about 200,000-300,000 yuan; The price of sunscreen, acne and nourishment is also around 100,000 yuan. So if a product wants to claim multiple functions, it will cost hundreds of thousands to millions, and these are also included in the rising product price.

Nowadays, when more and more young people buy beauty and skin care products, they not only look at the ingredient list, but also study the cost ratio. Therefore, more and more domestic brands have begun to work hard on the formula cost, and began to research their own ingredients and apply for exclusive patent technology, and behind these high requirements are high costs. In the competition of efficacy skin care market, domestic cosmetic brands have increased their investment in research and development.

According to incomplete statistics, in the first half of 2023, among the 10 major domestic cosmetics groups, Perfect Diary’s parent company, Yixian E-commerce, invested 501 million yuan in research and development, which was the company with the largest amount of investment among the 10 major domestic cosmetics groups, but compared with the same period last year, its R&D investment decreased by 26.15%; Also paying attention to R&D investment is Runbaiyan’s parent company Huaxi Bio, whose R&D expenditure accounts for 6.07%, and its R&D investment is at the head of the listed companies of domestic cosmetics groups.

It is worth noting that the R&D investment of Giant Bio, the parent company of Fufumei, increased significantly in the first half of 2023, with an increase of 80.75% compared with the same period of last year, which is closely related to the R&D of powerful products such as "skin and scar repair".

Corresponding to the situation that R&D expenditure accounts for less than 5%, the marketing expenses of domestic cosmetics groups are rising rapidly. With the rise of Internet e-commerce and live broadcast industry, the anchor delivery mode is increasingly favored by capital. In order to tell good business stories and gain revenue, domestic beauty listed companies have always maintained high marketing expenses.

In the first half of 2023, Polaiya and shanghai jahwa Group spent the most on marketing expenses, reaching 1.58 billion yuan, 17 times and 20 times of their R&D expenses respectively; Yixian e-commerce has the most marketing expenses, and 60% of its revenue is used for marketing; However, the marketing expenses of Juzi Bio increased the fastest, which more than doubled compared with the same period of last year, that is, every product sold in 10 yuan would cost nearly 3 yuan for marketing promotion, and the trend of "marketing-driven growth" became more and more obvious. In this regard, Juzi Bio said in the performance announcement: "This increase is mainly due to the rapid expansion of online direct sales channels, which has increased online marketing expenses."

In the industry form of live broadcast, the deep binding between the brand and the head anchor means huge expenditure of marketing expenses. In this incident of Hua Xizi, it is rumored on the Internet that Hua Xizi’s rebate to Li Jiaqi is as high as 60%-80%, even more than 100%. On September 12th, Hua Xizi denied the rumor, saying that the cooperation with Li Jiaqi was the industry average. According to statistics, Hua Xizi only invested 20 million yuan in monthly marketing expenses on the live broadcast platform in the early days. It can be seen that the method of domestic beauty groups relying on Internet traffic to promote explosive products is doomed to be inseparable from the support of a large number of marketing funds.

In fact, high price does not mean low cost performance. In the process of development, brands should take into account the price and achieve the best cost performance. The future of domestic cosmetics brands is long and difficult.

Source of data: Financial reports of companies, business organizations, Capital Securities, Taobao and other public information.

Green, Low-carbon and High-quality Development of Medical Security Service in Shandong Province

Jinan, China Broadcasting Network, December 2 (Reporter Li Shun) Recently, the Shandong Provincial Government Information Office held a press conference to introduce the green, low-carbon and high-quality development of medical security services. Huang Xiaojun, deputy director of Shandong Medical Insurance Bureau, said that medical insurance is an important institutional arrangement to reduce people’s medical burden, improve people’s well-being and maintain social harmony and stability. It is not only a major livelihood project related to people’s health and well-being, but also an important supporting force for high-quality economic and social development. Since the beginning of this year, Shandong Provincial Medical Insurance Bureau has earnestly implemented the deployment requirements of the provincial party committee and government, closely focused on the construction of the pioneering area for serving the province’s green, low-carbon and high-quality development, and formulated the "Implementation Opinions on the Green, Low-carbon and High-quality Development of Medical Insurance Services" (hereinafter referred to as the "Implementation Opinions") with nine departments including the Provincial Development and Reform Commission and the Provincial Public Resource Trading Center, and put forward 25 supporting policies and measures from eight aspects. At present, various policies and measures are being implemented in the province.

At the press conference, Huang Xiaojun introduced the outstanding features of the Implementation Opinions. First, the theme is clear. The "Implementation Opinions" firmly grasps the general requirement of writing the "Shandong Chapter" of Chinese modernization with the construction of green, low-carbon and high-quality pioneering areas, focuses on the important mission of promoting high-quality development and pioneering area construction, bases on the actual medical insurance function, highlights the goal orientation, improves the medical insurance system, promotes the coordinated development and governance of medical insurance, medical care and medicine, and strives to serve the province’s green, low-carbon and high-quality development with the high-quality development of medical insurance.

Second, the coverage is wide. The "Implementation Opinions" was jointly formulated by 10 departments including the Provincial Medical Insurance Bureau, the Provincial Development and Reform Commission, and the Provincial Public Resource Trading Center. The policies and measures covered many fields such as industrial innovation and development, improvement of business environment, promotion of rural revitalization, and reform of the medical and health system. Emphasis was placed on strengthening departmental synergy and giving full play to the role of medical insurance policy effectiveness in serving green, low-carbon and high-quality development.

Third, high integration. Bringing together various reform measures in the field of medical security, such as treatment guarantee, medical service, price recruitment, fund supervision, medical insurance handling, information construction, etc., reflects the high integration of medical insurance policies. Some of them are the deepening and upgrading of the original measures. For example, in improving the centralized procurement policy, it is proposed to pay more attention to promoting enterprise innovation and constantly improve the centralized procurement rules system; Some are innovative measures, such as setting up pharmaceutical medical service price items in promoting the application of new technologies and new projects, and gradually incorporating them into medical insurance payment, further promoting the transformation of pharmaceutical service model into patient-centered and promoting rational clinical use of drugs.

The fourth is strong operability. Based on good implementation and implementation, the 25 measures in the Implementation Opinions are relatively clear, quantitative and detailed, with strong pertinence and operability. For example, in promoting the development of Chinese medicine medical institutions, it is clear that Chinese medicine diseases with long treatment cycle, controllable risks and continuous treatment need to be included in the daytime Chinese medicine medical service management, and the fees for Chinese medicine diagnosis and treatment that meet the requirements are paid and settled with reference to outpatient chronic and special diseases or hospitalization policies; In terms of long-term care insurance, it is clear that more than 40% of basic medical insurance participants will be covered by the end of 2023, and full coverage of employees and residents in the province will be achieved in 2025.

For more exciting information, please download the "Yangguang. com" client in the application market. Welcome to provide news clues, 24-hour hotline 400-800-0088; Consumers can also complain online through the "Woodpecker Consumer Complaint Platform" of the Central Broadcasting Network. Copyright statement: The copyright of this article belongs to Yangguang. com and may not be reproduced without authorization. Reprint please contact: cnrbanquan@cnr.cn, we will be held accountable for the behavior that does not respect originality.

Notice of the General Office of the State Council on Printing and Distributing the Overall Plan of Football Reform and Development in China

General Office of the State Council on Printing and Distributing China Football
Notice of the overall plan for reform and development
Guo Ban Fa [2015] No.11

各省、自治区、直辖市人民政府，国务院各部委、各直属机构：
　　《中国足球改革发展总体方案》已经党中央、国务院同意，现印发给你们，请认真贯彻执行。

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　国务院办公厅
　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　2015年3月8日
　　（本文有删减）

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中国足球改革发展总体方案

　　党的十八大以来，以习近平同志为总书记的党中央把振兴足球作为发展体育运动、建设体育强国的重要任务摆上日程。习近平总书记多次指示要下决心把我国足球事业搞上去，李克强总理高度重视足球等体育事业和体育产业工作，国务院多次专题研究部署，我国足球改革发展迎来了前所未有的大好机遇。
　　足球运动具有广泛的社会影响，深受广大群众喜爱。发展和振兴足球，对提高国民身体素质、丰富文化生活、弘扬爱国主义集体主义精神、培育体育文化、发展体育产业、实现体育强国梦具有重要意义，对经济、社会、文化建设也具有积极促进作用。我国足球曾在亚洲取得良好成绩，从20世纪90年代初期开始探索发展职业足球，改革一度带来活力，但由于对足球的价值和规律认识不足，急功近利的思想行为严重，组织管理体制落后，人才匮乏，监管缺失，导致足球发展的社会基础薄弱，行业风气和竞赛秩序混乱，运动成绩持续下滑。
　　2009年以来，通过以打击假赌黑为重点的治理整顿、发展校园足球等举措，足球事业趋势向好，迎来一个新的高潮。但相对于迅速发展的世界和亚洲足球，我国足球仍全方位落后。振兴足球是建设体育强国的必然要求，也是人民群众的热切期盼。坚定不移地推进改革、振兴足球，并以此为突破口深化体育管理体制改革，是体育战线贯彻落实党的十八大和十八届二中、三中、四中全会精神，顺应人民群众新期待，提升中国体育大国形象，实现体育强国梦的实际行动。为贯彻落实党中央、国务院决策部署，特制定本方案。
　　一、总体要求
　　（一）指导思想。以邓小平理论、“三个代表”重要思想、科学发展观为指导，全面贯彻落实党的十八大和十八届二中、三中、四中全会精神，深入学习贯彻习近平总书记系列重要讲话精神，把足球改革发展作为建设体育强国的重要举措，坚持问题导向，改革创新体制，遵循足球发展规律，弘扬中华体育精神，加强思想作风和队伍建设，努力建立专业高效、系统完备、民主开放、运转灵活、法制健全、保障有力的体制机制，推动我国足球事业不断迈上新台阶。
　　(2) Basic principles.
　　-Combining national conditions with international experience. Proceeding from the reality of Chinese football, we should learn from the experience of developed football countries, embark on a new road of football reform and development with China characteristics, and fully realize the social value and function of football.
　　-combining long-term perspective with solid foundation. Strengthen top-level design and pay attention to strategic implementation; Consolidate the population base, facilities base, management base and cultural base of football development, and make continuous efforts for a long time.
　　-combining innovation and reconstruction with problem management. Emancipate the mind, change ideas, optimize the combination of elements and innovate the development platform; Respect the law, handle the relationship between current and long-term, key and general, scale and benefit, strengthen scientific governance and solve development problems.
　　-combining the national system with the market mechanism. Give full play to the advantages of the socialist system, integrate resources and form a joint force; Give full play to the role of the market mechanism, stimulate vitality, create a fair and honest environment, and encourage the protection of equal competition.
　　-combining the development of football with the promotion of national fitness. Achieve popularization and improvement, mass football and competitive football promote each other, promote the coordinated development and all-round progress of football, promote national fitness and enhance people’s physique.
　　(3) Main objectives.Incorporate the development of football into the economic and social development plan and implement the "three-step" strategy.
　　—— Short-term goal: improve the environment and atmosphere of football development, straighten out the football management system, formulate the medium and long-term development plan of football, innovate the football management mode with China characteristics, and form a pattern of coordinated development of football career and football industry.
　　Medium-term goal: the youth football population has increased significantly, the organization and competition level of professional leagues have reached the first class in Asia, the national men’s soccer team has been among the top in Asia, and the women’s soccer team has returned to the ranks of world-class strong teams.
　　-Long-term goal: China’s football will achieve all-round development, football will become a sport in which the masses generally participate, and the whole society will form a healthy football culture; The organization and competition level of professional leagues have entered the advanced ranks in the world; Actively bid for the FIFA Men’s Football World Cup; The international competitiveness of the national men’s soccer team has improved significantly and entered the ranks of the world’s top teams.
　　Second, adjust and reform the Chinese Football Association
　　(four) clear positioning and functions.As a public welfare, widely representative, professional and authoritative corporate body in the field of national football, China Football Association is the only legal institution that represents China in international football organizations. It is mainly responsible for uniting and contacting national football forces, promoting football, cultivating football talents, formulating industry standards, developing and perfecting the professional league system, and building and managing the national football team.
　　(5) Adjust and form the Chinese Football Association.Adjust and form the Chinese Football Association according to the principles of separation of politics and society, clear rights and responsibilities, and autonomy according to law, and change the organizational structure of the Chinese Football Association and the Football Management Center of the General Administration of Sports with two brands and one team. China Football Association is decoupled from the General Administration of Sports, and has autonomy in internal organization setting, work plan formulation, financial and salary management, personnel management and international professional exchanges.
　　(6) Optimize the leading bodies.There is no administrative level for the Chinese Football Association, and the composition of its leading body should be broadly representative and professional, consisting of representatives from the sports administrative department of the State Council, local and industry football associations, professional league organizations, well-known football professionals, social figures and experts.
　　(7) Improve the internal management mechanism.Improve the internal governance structure, power operation procedures and working rules of the Chinese Football Association, and establish a mechanism in which decision-making power, execution power and supervision power are mutually restricted and coordinated. Strengthen self-construction, recruit talents, absorb outstanding talents in football, sports management, economy, law, international professional exchanges and other fields to enrich the work team and improve the quality of personnel; Strengthen industry self-discipline and focus on solving problems in the field of football; Enhance service awareness and overcome the tendency of administration. The Chinese Football Association operates in accordance with the corporate mechanism, implements financial disclosure, and is subject to audit and supervision.
　　(eight) improve the management system of the association.Members of the Chinese Football Association should reflect geographical coverage and industry universality. Local and professional football associations are adjusted and established with reference to the management system of the Chinese Football Association. They join the Chinese Football Association in the name of members in accordance with its articles of association and accept the guidance and management of the Chinese Football Association. Local and professional football associations are responsible for the construction, competition, training, development and publicity of various football activities of their own regions and industries. Through hard work, an association management system covering the whole country, with complete organization, efficient management and strong cooperation, has been gradually formed to meet the needs of modern football management and operation.
　　(9) Strengthen Party leadership.Improve the party organizations of football associations at all levels, and strengthen the ideological and political work and daily management of cadres in accordance with the principle of party management of cadres and talent policy. The Chinese Football Association has set up a Party Committee, which is led by the Party Group of the General Administration of Sports.
　　Third, reform and improve the construction and operation mode of professional football clubs
　　(ten) to promote the healthy and stable development of the club.Strict access, standardized management of professional football clubs, and give full play to their main position and important role in professional leagues. Clubs should pay attention to their own construction, improve rules and regulations, strengthen self-discipline management, abide by industry rules, actively assume social responsibilities and accept social supervision. Encourage local governments to create conditions to guide a number of excellent clubs to be relatively stable in cities with good football foundation and strong representativeness and demonstration of football development, avoid the phenomenon that clubs frequently move between cities with the change of investors and lack stable support, and actively cultivate stable fan groups and urban football culture.
　　(11) Optimize the ownership structure of the club.We will implement diversified investment by the government, enterprises and individuals, encourage the local government of the club to invest in shares with resources such as football venues, form a reasonable investment source structure, promote the regionalization of the club, and encourage qualified clubs to gradually realize the non-enterprise name. Improve the corporate governance structure of the club, speed up the construction of modern enterprise system, base on long-term and systematic planning, and strive to build a century-old club.
　　(XII) Promote the club to form a reasonable talent structure.Formulate the norms of talent introduction and salary management in clubs, explore the implementation of the total salary management of teams and players, and effectively prevent players from being worth too much and disorderly competition. Study the relevant policies and decision-making mechanisms such as the quota limit for introducing high-level foreign aid, and handle the relationship between the introduction of foreign aid and the training of local players. Strengthen the management of the club’s labor contract, severely investigate and deal with illegal acts such as "yin-yang contract", and promptly correct the unpaid wages. Adjust the transfer fee policy of club athletes to reduce the burden on the club.
　　Four, improve the football competition system and professional league system.
　　(XIII) Strengthen the design of competition system.Improve the competition structure, expand the scale of the competition, increase the types of competitions, and gradually form a competition pattern with stable competition system, clear grades, orderly connection and all over urban and rural areas. In particular, we should pay attention to the organic connection of professional leagues, regional level events, youth level events and campus football events to realize the scientific competition structure. Gradually establish and improve the youth league system. Actively advocate and organize industry, community, enterprise, army, middle-aged and elderly people, five-a-side system, beach football and other events.
　　(14) Adjust and form the professional league council.Establish a professional league Council with independent corporate status, be responsible for organizing and managing professional leagues, and reasonably construct the league system of Super League, China A and China B. The Chinese Football Association supervises the board of directors from the aspects of basic policy system, club access review, discipline and arbitration, and decisions on major issues, and sends representatives to serve on the board. The Council sent representatives to the Chinese Football Association to participate in the discussion and decision-making on relevant issues.
　　(fifteen) improve the competition reward system.Formulate reward standards that are in line with the characteristics of football and different from other sports.
　　(sixteen) to maintain the order of the competition.Adhere to fair competition and establish a good competition style. Competition organizations and sports administrative departments will strengthen management together with public security organs, perform their respective duties and improve security measures. The public security organs are responsible for strengthening the supervision of the safety order of football matches, organizing the management and maintenance of public order at the match site and surrounding areas, and cracking down on illegal and criminal activities according to law. Guide the fans to watch the game in a civilized way and abide by the law.
　　(seventeen) to strengthen industry management.Improve the restraint mechanism for referees to enforce the law fairly and for coaches and athletes to abide by the law. Strictly guard against and severely investigate violations of discipline in the football industry, and improve the system and mechanism of disciplinary punishment and industry relief. The football management department should strengthen cooperation with the public security law and other aspects, establish and improve the illegal reporting mechanism and closely linked cooperation mechanism, effectively prevent, timely detect and resolutely crack down on illegal and criminal acts such as fake gambling.
　　(eighteen) to promote international exchanges.Promote China football to actively participate in international football matches, enhance exchanges and improve the level. Study and promote the bidding for the FIFA Men’s Football World Cup.
　　V. Reform and Promote the Development of Campus Football
　　(nineteen) to play the role of football education.Deepen the reform of school physical education, cultivate all-round talents, take campus football as a basic project to expand the football population, consolidate the foundation of football talents, improve students’ comprehensive quality and promote the healthy growth of teenagers, enhance the recognition and support of parents and society, let more young students love and enjoy football, and make participating in football an effective way to experience and adapt to social rules and moral norms.
　　(twenty) to promote the popularization of campus football.Primary and secondary schools around the country have included football in the teaching content of physical education class, increasing the proportion of class hours. Promote popularization with supporting features, and give priority support to primary and secondary schools with good foundation and high enthusiasm. On the basis of the existing more than 5,000 schools in primary and secondary schools nationwide, there will be 20,000 in 2020 and 50,000 in 2025, among which women’s football schools account for a certain proportion. Improve the insurance mechanism, promote the government to purchase services, improve the level of campus football security, and relieve the worries of students, parents and schools.
　　(twenty-one) to promote the common development of cultural learning and football skills.Strengthen the teaching management of cultural courses for football special students, improve the examination enrollment policy, and encourage students to actively participate in football learning and training for a long time. Allow football specialty students to flow reasonably within a certain range when they are enrolled in higher education, and obtain a good special development environment.
　　(twenty-two) to promote the large-scale growth of young football talents.Promote the establishment of campus football teams in universities, primary and secondary schools, pay close attention to improving the normalized and vertical and horizontal football competition system in universities, high schools, junior high schools and primary schools, and explore the inclusion of college football competition results in the evaluation system of college sports work.
　　(twenty-three) expand the teaching staff.Through training existing full-time and part-time football teachers and recruiting, we will improve the level of teaching coaches and encourage the introduction of overseas high-level football coaches. By 2020, we will complete a round of training for 50,000 full-time and part-time football teachers on campus. Improve policies and measures, strengthen professional education, and create conditions for retired athletes to change jobs and physical education teachers.
　　Sixth, popularize the development of social football
　　(twenty-four) to promote the popularization of football.Adhere to the people-oriented principle, promote the accelerated development of social football, and constantly expand the football population. Encourage organs, institutions, people’s organizations, troops and enterprises to form or jointly form football teams and carry out colorful social football activities. Pay attention to supporting the development of social football from the aspects of funds, venues, time, competitions and coaching. Trade unions, the Communist Youth League, women’s federations and other people’s organizations give full play to their respective advantages and promote the development of social football.
　　(twenty-five) to promote social football and professional football to promote each other.Through the continuous increase of social football population and the continuous improvement of its level, it has laid a solid mass foundation and talent foundation for the development of professional football. By accelerating the development of professional football, we can promote the popularization and improvement of social football.
　　Seven, improve the development mode of football professional training.
　　(twenty-six) to expand the growth channels and space for football players.Strengthen the training, improve the selection mechanism, and cultivate excellent football players through multiple channels. Enhance the awareness of talent training in campus football and social football, broaden the horizons of professional football candidates, and smooth the growth channels of outstanding young talents from campus football, social football to professional football. Do a good job in combining physical education with education, strengthen cultural education, temper will and edify personality, and promote the all-round development of football players. Encourage football clubs, enterprises and other social forces to send professional players and young players to receive training in developed football countries, and strive to become a high-level professional league abroad.
　　(twenty-seven) to strengthen the training of football professionals.In accordance with the principle of grading and classified management, we will build a multi-level and diversified training organizational structure for countries, regions, industries, professional institutions and social forces, and strengthen the training of professional talents such as football coaches, referees and lecturers. Give full play to the role of sports colleges and sports research institutes in football theoretical research and football professional training. Strengthen international exchanges and introduce a group of high-level foreign lecturers to carry out large-scale training for coaches, referees and lecturers in China.
　　(twenty-eight) to strengthen the training of football management personnel.Strengthen the professional strength of football associations, clubs and other organizations at all levels, and improve the quality and work level of personnel. Create a professional and international management team that meets the needs of modern football management.
　　(twenty-nine) the establishment of professional football colleges and schools.To meet the needs of cultivating football talents, we should set up a football college relying on qualified undergraduate colleges and actively explore the establishment of a new football school with close integration of culture, education and football.
　　(30) Do a good job in transferring football players to jobs.Coordinate the market mechanism and policy guidance, build a platform for the re-employment and re-development of football players, and support them to serve as football coaches, referees and lecturers after necessary training and assessment, or become the backbone of mass football activities in enterprises, institutions and troops, or enter football associations and football clubs to engage in football management and service.
　　Eight, promote the reform and development of the national football team
　　(31) Carefully build the national team.Give full play to the advantages of the system, strengthen organizational leadership, enhance the sense of national honor and social responsibility, carry forward the spirit of Chinese sports, build a national football team with exquisite skills, tenacious style, be able to fight tough battles and win glory for the country, and inspire people’s confidence, stimulate young people’s enthusiasm and promote the development of national football with excellent performance. Intensify the reform, form a technical route that conforms to the physical and mental characteristics of players and the development trend of contemporary football, and steadily improve the level of the national team.
　　(thirty-two) improve the team selection mechanism.Adhere to the current situation, focus on continuity, pay equal attention to technology and style, adhere to openness, equality and competition, and give priority to selecting outstanding players with strong desire to serve the country and first-class will to enter the national team. Players of the national team are recruited from professional clubs, and through the dynamic selection mechanism, the national team formed at any time can become the best team with the best participation status, technical and tactical ability and cooperation at that time. Strengthen the reserve talents of the national team, improve the mechanism for discovering and selecting young football talents, establish a database of top young players and track them for a long time, and dynamically adjust the list of candidates.
　　(thirty-three) improve the service guarantee ability.Strengthen the protection of the national team’s funding, incentive policies, base construction, logistics services, intelligence information, etc., and improve the service level. Two new national football training bases will be built to meet the competition and training needs of the national team in different seasons. Hire high-level professionals at home and abroad to carry out in-depth research on football theory, skills and tactics, medical rehabilitation and team management, and give play to the guiding and supporting role of scientific research in the national team.
　　(thirty-four) to strengthen the construction of coaching team.Establish a strict and standardized selection, assessment and evaluation mechanism for national team coaches and management teams, and strengthen contract management. The head coach responsibility system shall be implemented, and the coaches’ team and management service team shall be assessed for their term goals, so that responsibilities and rights and interests shall be clear, and incentives and constraints shall be in place.
　　(35) coordinating the needs of the national team and the club.Scientifically formulate the work planning and management system of the national team in line with China’s national conditions and the laws of professional football. Improve the coordination system between the national team and professional leagues and other leagues at all levels, and comprehensively grasp the national team’s competition cycle and domestic competition arrangements. The club should focus on the overall situation and fully support the construction of the national team.
　　Nine, strengthen the management of football field construction
　　(thirty-six) to expand the number of football venues.Study and formulate the national football field construction plan. Incorporate the construction of football fields into the overall planning of urbanization and new rural construction, clarify the rigid requirements, and organize the implementation by governments at all levels. Construct football fields according to local conditions, make full use of urban and rural wasteland, idle land, parks, forest belts, roofs, civil air defense projects, etc., and build a large number of simple and practical non-standard football fields. Create conditions to meet the venue requirements of campus football activities.
　　(thirty-seven) to give policy support to the construction of football venues.Preferential policies in land, taxation and finance should be implemented for social capital to invest in football field construction.
　　(thirty-eight) to improve the operational capacity and comprehensive benefits of the site facilities.In accordance with the principle of separation of management and operation and non-profit, professional social organizations or enterprises are invited to manage and operate public football fields through entrustment and purchase of services, so as to promote public football fields to be opened to the public at low prices or free of charge. Promote the school football field to be open to the society at low price or free of charge after class, and establish a sharing mechanism between the school and the society.
　　X. Improve the input mechanism
　　(39) Increase financial input.Governments at all levels should increase investment in football, which is mainly used for field construction, campus football, youth football, women’s football, national team building, teaching and scientific research, etc. Sports, education and other departments should be inclined to the reform and development of football when arranging relevant funds.
　　(forty) the establishment of China Football Development Foundation.As a non-profit legal person, the Foundation carries out fundraising, accepts donations and subsidizes football public welfare activities according to law. Encourage all kinds of enterprises, institutions, social forces and individuals to donate, and the donated funds can be deducted when calculating the taxable income of enterprise income tax and individual income tax according to law. The foundation operates in accordance with the articles of association, strengthens information disclosure in accordance with relevant laws and regulations, and accepts social supervision.
　　(forty-one) increase the lottery public welfare fund to support the development of football.Every year, some funds are arranged from the central centralized lottery public welfare fund to support the China Football Development Foundation, which is specially used to support the training of young football talents and football public welfare activities. Actively study and promote the issuance of football lottery tickets with China Football Professional League as the quiz object.
　　(forty-two) to strengthen the development of football industry.Strengthen the development and protection of football intangible assets, build an all-round and whole-process football industry chain by building competition brands, developing football accessory products, cultivating football service market, and exploring the integrated development of football industry and related industries, so as to continuously increase the income of football industry and form a pattern in which various economic sectors jointly set up football industry.
　　(forty-three) to increase the market development of Chinese Football Association.Continuously increase the market development income of leagues, cups, national teams, etc. Accelerate the rationalization of the relationship with subordinate business companies, transform subordinate companies according to the modern enterprise system, make them gradually become real market players, and introduce new competitors to establish a market-oriented and equal competition pattern.
　　(forty-four) to establish a market competition mechanism for TV broadcasting rights of football matches.Innovate the mechanism to realize the orderly competition of TV broadcasting rights of football matches. Reform the income distribution mechanism of broadcasting rights of football matches to ensure that the organizers and participants of the matches become the main beneficiaries. Innovate the broadcast and promotion operation mode of football matches, explore the realization form of the integration and development of traditional media and new media in the football field, and increase the market income of new media.
　　(45) Encourage social forces to develop football.Guide powerful well-known enterprises and individuals to invest in professional football clubs, sponsor football matches and public welfare projects, play a demonstration and leading role in supporting football, and broaden the sources of funds for club and football development.
　　Eleven, strengthen the leadership of football work.
　　(forty-six) the establishment of inter-ministerial joint conference system of football reform and development.In order to continuously promote the reform and development of football and ensure the implementation of this plan, an inter-ministerial joint meeting system for football reform and development is established. The General Administration of Sport should strengthen policy research and macro guidance on football reform and development. The Ministry of Education should fulfill the responsibility of campus football supervisor. All parties should perform their duties, do their part, do their best and cooperate with each other to jointly promote the reform and development of football.
　　(forty-seven) the football work into the important work schedule.All localities put the reform and development of football on the important agenda, emancipate their minds, make clear their goals, pay close attention to implementation, integrate resources, coordinate their efforts, explore boldly and form their own characteristics. Local sports administrative departments at all levels are responsible for supporting the work of local football associations and promoting the development of football in the region.
　　(forty-eight) to strengthen the football industry style and the rule of law.Strengthen the ideological and moral education and professional ethics education in the field of football, strengthen the tempering of the spirit style and will quality of sports teams, cultivate the style of patriotic dedication, perseverance and unity, and strive to form a spiritual force that encourages the development and revitalization of football in China and is beneficial to social harmony and progress. Adapt to the needs of football development and the characteristics of the industry, improve the relevant national laws and regulations and the rules and regulations of the football industry, and lay a solid institutional foundation for football governance. Form a football legal education system, law enforcement and supervision system that pays equal attention to prevention and punishment, and establish a fair and transparent legal environment.
　　(forty-nine) to create a good public opinion environment.Publicize and guide the masses to objectively understand the current situation of football, establish reasonable expectations and treat winning or losing rationally. Innovate football propaganda methods, strengthen football-related news management and public opinion guidance, and maximize the consensus on football reform and development.
　　(50) Play a typical leading role.Select a number of places and cities with good football foundation, good conditions for developing football and high work enthusiasm, strengthen support and guidance, sum up and promote the typical experience of football reform and development, and promote the improvement from point to area.

Yi Jianlian, the legend of Guangdong men’s basketball team! Become a treasure for the team to inspire young players.

Yi Jianlian, the legend of Guangdong men’s basketball team! Renewing the contract by 2.5 million yuan has become a valuable asset for the team to motivate young players.

Yi Jianlian is a legendary player of Guangdong Men’s Basketball Team. He has played for the team for more than ten seasons. As a senior player, he not only has outstanding performance on the court, but also has become a symbolic existence of the Guangdong men’s basketball team. Although he has entered nearly 40 years old, his state is still hot. Last season, he averaged 10.8 points and 6.5 rebounds, which proved his strength and importance to the team. Yi Jianlian’s renewal is a great victory for the Guangdong men’s basketball team. Although his age is gradually increasing, his value is far from just reflected in the data. As a player with rich competition experience, his calmness and decisiveness at critical moments often win valuable points for the team.

His leadership is not only reflected in the competition, but also can inspire young players to work harder on the training ground. And this incentive is priceless for the Guangdong men’s basketball team. The younger generation of players can find a model to learn from Yi Jianlian, and his professional attitude and desire for victory will undoubtedly inspire dazzling sparks throughout the season. Although Yi Jianlian’s contract renewal amount is only 2.5 million yuan, compared with the current situation of high salary in sports, it seems to be somewhat inconspicuous. However, such a decision to renew the contract sends a clear message: Yi Jianlian is irreplaceable for the Guangdong men’s basketball team. He chose to stay in the team with this modest salary, which is more like a commitment to his career and a loyalty to the team. The story behind this is more precious than money.

This attitude will also inspire the overall cohesion of the Guangdong men’s basketball team, so that the whole team can cooperate more closely and pursue common glory. Yi Jianlian’s contract renewal is not only an incentive for the team, but also a great news for the fans. His wonderful performance and unremitting struggle on the court have already won the respect and love of the fans. He is the representative who engraved "Guangdong Basketball" in his heart. Every time he dunked and blocked, the fans were boiling. Now, his continued employment has made the fans feel practical and proud. Fans are an indispensable part of Guangdong Men’s Basketball Team, and their support for the team will be more firm in the new season.

To sum up, Yi Jianlian’s renewal of 2.5 million yuan is not only a personnel adjustment of the Guangdong men’s basketball team, but also a tribute to the past and confidence in the future. His existence is the pride of the team, and it is also a mirror for young players to see the direction of their efforts. His leadership and fighting spirit will continue to shine in the new season, and the Guangdong men’s basketball team will surely make great achievements under his leadership. Whether it is the goal on the court or the encouragement off the court, Yi Jianlian has demonstrated what is the real legend with practical actions. His name will always be engraved in the history of Guangdong men’s basketball team.

Li Meng has a good performance in the WNBA, scoring in double figures, with the highest positive and negative values in the audience.

On August 5th, Beijing time, China’s Li Meng returned to the WNBA without stopping, and had a good performance. You know, it was not easy for China players to have a chance to prove themselves in the WNBA, but China’s Li Meng did it.

Recently, in the WNBA regular season, the Washington Mysteries beat the LA Sparks 79-77, and China’s Li Meng scored in double figures. Because of his excellent performance, the team was able to win the game. Unfortunately, there was too little playing time and too little possession, otherwise, the performance would be even better.

In this game, Li Meng came off the bench for only 19 minutes. He made 4 of 8 shots, 1 of 3 points, 1 of 1 free throw, got 10 points, 1 rebound and 2 assists, and the positive and negative values +8 were the highest in the game! If Li Meng can get more opportunities, I believe it can get better opportunities.

However, Li Meng is at its peak. Judging from the current situation, Li Meng still has a bright future in the WNBA. After all, he is one of the best players in the China women’s basketball team at present, and he and Han Xu are the twins of the China women’s basketball team in the WNBA.

I believe that the future China women’s basketball team will become stronger as Li Meng and Han Xu learn more skills in WNBA. At that time, China women’s basketball team can win the world championship, which is the most satisfactory moment, and we are looking forward to it.

It’s unacceptable! A large number of Bayern fans swarmed out before the final whistle and left early.

Live on May 21st, this morning in the 33rd round of Bundesliga, Bayern lost to Leipzig 1-3 at home, and lost three points at the crucial moment of competing with Dortmund for the championship.

Before the referee blew the final whistle, the relay camera caught a large number of Bayern fans leaving early.

In this regard, Sky Sports commentator Fox said: This is an "unforgettable" night. And repeatedly stressed: the audience is leaving the stadium!

After losing this key game, Bayern only led Dortmund by one point in one more game, and the suspense of the Bundesliga champion will continue in the final round. In the last round of Bundesliga, Bayern will play in Cologne. Dortmund, on the other hand, has two games left: augsburg and Mainz.

(Nanchuanyuan)