标签： 上海后花园 爱上海

Hot Search： A Great Anti-cyber Violence Movie.

　Author: Hu Jianli

The film "Hot Search" tells the story behind a "girl’s bullying on campus" incident. By launching an online public opinion war, the heroine finally reveals the criminal truth of the real abuser, which not only has ups and downs and many reversals, but also reveals how online public opinion is incited and used.

In the current complex network public opinion environment in China, the release of this film is just the right time, which well reflects the presence and timeliness of film and television works, has a strong social practical significance, and has a warning effect on the majority of netizens. It is a realistic genre film with novel ideas and thought-provoking.

In 2013, Xin Yukun, a 29-year-old young director, won the Best Director Award at the 8th FIRST Youth Film Festival and the Best New Director nomination at the 51st Taiwan Film Golden Horse Award for his blockbuster suspense film Heart Maze. In 2017, the crime suspense film "Burst Silent" directed by him also enjoyed a good reputation, with 8.2 points for Douban and 54.25 million yuan at the box office.

In the above two films, Xin Yukun showed his exquisite multi-line circuitous narrative ability and unique cold realistic image style. Hot Search is the third cinema film directed by him independently, which also has suspense and criminal elements. The difference is that the story takes place in contemporary China metropolis, focusing on hot social topics such as online public opinion, online violence and sexual assault, which is more likely to resonate with young audiences.

This time, Xin Yukun took the initiative to change the theme and background of the story, and adopted a typological narrative technique that was more in line with the aesthetics of ordinary audiences. He told a story that was not very complicated, which was exciting and full of twists and turns, and was quite ornamental and topical, showing his strong narrative ability as always.Compared with the previous two works, Hot Search is a mature commercial film, but the background color of sharp observation of social reality and concern for vulnerable groups has not changed.

At the beginning of the film, Chen Miao, the editor-in-chief of the media played by Zhou Dongyu, published an explosive article on "Girls’ Campus Bullying" on the large-scale operated by his team, and also talked proudly about the skills of inciting online public opinion at the pre-editing meeting: "If netizens want to scold Zhang Xiaosui, we will provide scolding points". Unexpectedly, the girl Zhang Xiaosui committed suicide by jumping off a building after encountering cyber violence. Before jumping off the building, she sent a letter to Chen Miao to explain the hidden feelings. Chen Miaocai knew that she had been accidentally used as a gun. Although she had a desire for traffic and an ambition to become bigger and stronger from the media, she was a media person with conscience at heart. In order to make amends and get justice for Zhang Xiaosui, with the help of her colleagues, she burned her bridges and launched a just online public opinion war with Justin.

The framework of the whole story is not complicated, but the advantages are full and vivid details, exquisite narrative techniques, foreshadowing from time to time, and even sharp contrast between the hero and heroine, leaving some suspense until the last moment. Although it is not difficult to guess, because the focus of this film is not to create a suspense atmosphere, it enhances the drama and appreciation of the film.

Through the superb typological narrative skills presented in Hot Search, Xin Yukun once again proved himself to be a master narrator among the new generation directors in China, who can not only tell complex stories clearly, but also tell simple stories twists and turns.

Although Hot Search is a commercial film, it has a sharp observation and vivid description of the current chaos of online public opinion in China, showing reflection on online violence, criticism of those who are rich and heartless, and sympathy for the vulnerable groups.

In recent years, some plots in TV series, such as The Beginning and Imperfect Victims, have expressed and reflected on the phenomenon of cyber violence. However, on the big screen, except for a film "Search" directed by Chen Kaige in 2012, few works with this theme have met the audience. "Hot Search" can be called the most complete, complete and profound domestic film that shows the chaos of network public opinion and the phenomenon of network violence so far, and it has great social practical significance.

The film describes in detail the whole process of Chen Miao’s self-media and the investors behind it inciting and using online public opinion, and shows the audience the complete processing process of "hot search" one after another, which has a certain behind-the-scenes nature.

In the film, as an influential editor-in-chief from the media, Chen Miao’s mantra when she first appeared was "There are hot spots that cannot be ignored". In order to attract fans’ attention and reading, and win investors to increase investment, she broke the news about the video with ulterior motives, deliberately incited speculation without investigation and verification, and concocted the topic of "girl bullying on campus" into a hot search, which triggered cyber violence against Zhang Xiaosui, a girl who was pushed by netizens. Unexpectedly, as Zhang Xiaosui committed suicide by jumping off a building, online public opinion reversed, and netizens began to accuse Chen Miao of eating "human blood steamed bread" from the media. Chen Miao had a brainwave and quickly came up with a new trick: throwing a pot at a swearing netizen, interviewing Zhang Xiaosui’s mother, and using the video of the other side’s tears, not only earned another wave of traffic, but also successfully washed himself.

The wolf has a winning game when the shepherds quarrel. Chen Miao’s self-media farewell concoction of hot search and harvest traffic is just a pawn of the boss of the investor behind it, and Chen Miao is still complacent when he is shot by others. Subsequently, Chen Miao launched an online public opinion war with the other party to uncover the truth. The two sides constantly broke the news, and the public opinion reversed several times. Justice was once forced to the rescue …

The online public opinion war described in Hot Search not only makes the audience who are not familiar with online hype look thrilling, but also makes everyone alert: sometimes the so-called facts you see online are not necessarily the facts, and the so-called truth you see is not necessarily the truth. Each of us should maintain the ability of independent thinking, be objective and rational when speaking online, and don’t become an accomplice of cyber violence.

One of the most heartbreaking news in the first half of this year was that a primary school student in Hubei was knocked down by a car and killed. In the process of seeking advice from the school, his mother was attacked and insulted by some netizens because of her good image and elegant dress. In the end, the distraught and unbearable mother committed suicide by jumping off a building at the first seven hours of her child.

How to make the cyber violence that Hubei’s mother encountered before her death not happen again? How to make the cyber violence that Zhang Xiaosui encountered in the film not repeat itself? The film "Hot Search" has played a very good role in alerting the majority of netizens. I hope everyone can learn from it, consciously oppose cyber violence and jointly create a clean and tidy network public opinion environment.

(The writer is Secretary-General of China Film Critics Association and Secretary-General of New Media Committee of China Literary Critics Association.)

Romantic love is staged in the extreme beauty of the stills of The Girl in the Deep Marsh.


1905 movie network news Adapted from the world’s phenomenal best-selling novels, the annual masterpiece of women’s must-see love growth will be released nationwide on November 25. The film released a group of pictures of "Marsh Poetry", which beautifully presented the different life moments of the heroine Kiya in the depths of the swamp. Lovers who fall in love with each other, sweet and romantic love, and vibrant swamp scenery, The Girl in the Deep of the Marsh, while highly restoring the original work, attracts people deeply with its comprehensive audio-visual aesthetic feeling.


The natural scenery contains romance and poetry, and the inner world of the character is expressed through the scenery.


The Girl in the Deep Marsh, from the actors to the natural landscape to the story content, all expressed the pursuit of "beauty" by the creative team. Especially for the selection of swamp wetlands, the main creative team can be described as cautious, and the screenwriter Lucy Alibaba even said that "the swamp itself is a role." In order to create a better visual experience and sense of substitution, the film deliberately chose New Orleans, Louisiana, USA and other places to shoot. The aquatic plants are lush, the fish are shallow, the birds are fluttering, and the unique and vibrant beauty of the swamp is captured by photographer Polly Morgan. The "swamp aesthetics" presented by the crew has also been unanimously praised by the audience: every frame is wallpaper!


The Girl in the Deep of the Marsh not only achieves the perfection of beauty in the concrete picture, but also uses the scenery to express emotion and maps the inner world of the marsh girl Kia with delicate and exquisite pictures. The series of pictures exposed this time include several scenes in which Kia lived in the swamp: the young Kia made a living by collecting mussels and selling money, and the loneliness of living alone made her accustomed to being with the world. Also in this swamp world, she had a sweet first love with her childhood friend Tate. Together, they watched the snow geese perch in the water, felt the breeze in the grass, kissed among the fallen leaves, and said goodbye in front of Kia’s hut. Loyal to the original, the truly restored beauty is accompanied by a beautiful passage from the original "Where the flies sing", which makes the original book powder hooked. Producer reese witherspoon bluntly said, "When you watch this movie, you will feel the same as watching the original."


It is worth mentioning that, as the original "number one book powder", the diva of pop music personally created and sang the theme song Carolina for the film. "Marsh Girl" Kia’s lonely growing-up mental journey is narrated by moldy and delicate voice. The heartbreaking story, the beauty of the swamp scenery, and the theme song Carolina sung by moldy mold together constitute the unique and natural beauty of The Girl in the Deep Marsh.


The ultimate audio-visual recognition has been eagerly awaited by domestic audiences.


The film The Girl in the Deep Marsh tells a heartbreaking story about love and growth. Kia (Daisy Edgar-Jones), a girl abandoned by her family, grew up alone in the swamp. She was rejected and laughed at by the local residents, and the rumors about her were absurd. With the unexpected intrusion of young people from two small towns, Kia generate lost her desire for love, but her first experience of love brought her a dilemma of trial. There is an undercurrent in the wilderness wetland, and many secrets are about to be revealed.


At present, the film has been released in many countries and regions, and the global box office has exceeded 140 million US dollars. The ratings of major platforms are also soaring. The popcorn index has steadily risen to 97%, and the Douban score is 7.7, making it the global box office champion of the 2022 love movie. The ultimate audio-visual beauty of the film has also captured a large number of audiences, such as "the ultimate scenery, the ultimate romance", "the picturesque wetland in the lens" and "the immersive shock and impact, and the strong sense of viewing experience". With the continuous release of domestic film materials, The Girl in the Deep Marsh has attracted more and more domestic audiences’ attention with its strong style and pure story, and they are looking forward to feasting their eyes in the cinema.


A beautiful woman in Hunan who has been in Harbin for ten years tells how hard ＂Erbin＂ has worked： the enthusiasm and tolerance here are worth seeing.

"Princess, please eat sweet potatoes!" "Of course, there is a spoon. You see I have a paper bag here. I will bring it to you with gloves and open it to see if my sweet potato is delicious. Others will not let me touch it. Small spoon is clean."

In the morning market of Hongzhuan Street, Hunan sister Deng Yang was made to laugh by uncle baked sweet potatoes. Digging and baking sweet potatoes with spoons is a common way to eat in Hunan. In this winter of Harbin’s explosion, in order to love southern tourists, the uncle who sells baked sweet potatoes also began to give sweet potatoes a small spoon.

In order to serve the waves of southern tourists, Harbin has made changes in detail. Tofu brain has become sweet, frozen pears have become sliced, and even taxi drivers have learned to "clip". This makes Deng Yang, who has lived in Harbin for 10 years, suddenly feel a sense of intimacy from his hometown.

The fire broke out in Harbin,’ The opportunity is really reserved for those who are prepared’

After graduating from college, Deng Yang joined a media job in Heilongjiang Province through school recruitment. As a media person, she watched Harbin jump from obscurity to the top of the tourist city. When talking about why Harbin suddenly exploded, Deng Yang thought it was a real accumulation.

Harbin’s historical and cultural heritage and tourism resources have always existed, and the local cultural tourism departments and media in Harbin have made great efforts in cultural tourism promotion. "But the effect has been mediocre. This winter, Harbin suddenly burst into flames and welcomed a large number of tourists. Every day, the hot search continued. Deng Yang said: Opportunities are really reserved for those who are prepared. If these heavy things are not there, the opportunities may not come.

Deng Yang still remembers that when she first went to the world of ice and snow, the southern girl who rarely saw ice and snow was suddenly shocked. "I just feel that the beauty is unreal. I believe that every visitor who comes to the world of ice and snow feels the same as me. Such a great work of art is worth seeing."

In order to spoil the southern tourists, the tofu brain became sweet and the frozen pear was sliced, and the taxi driver learned the "clip sound"

In Deng Yang’s view, Harbin conquered tourists not only by its tourism resources and ice and snow culture, but also by its tolerance and enthusiasm. She recalled that when she first came to Heilongjiang, her family learned that her work was so far away from home, and she had a lot of worries. But now her family has fallen in love with the city like her. "My mother often comes to see me from Hunan. She likes the coolness of Harbin in summer and the heating in the house in winter. She will stay for a month or two." Deng Yang said that her mother has almost traveled all over Harbin, and the bus lines are familiar. It is easy to blend in with the local retired aunts in Harbin. "The locals in Harbin have always been so enthusiastic and never exclusive. On the first day, I just went to the square dance and immediately joined their group. In a few days, I made an appointment to go hiking on Sun Island and invited her with me enthusiastically."

Recently, the fire broke out in Harbin, the bean curd brain became sweet, the frozen pears were sliced, and the taxi drivers were teased by netizens and turned into clip sounds. Deng Yang said, "Southerners have always given people a gentle and quiet impression, while the Northeast is likely to be tough in the impression of most people. Drivers are afraid that their own words will make southern tourists feel fierce. This is the gentleness that Big Brother Northeast gives southern tourists. Tofu brain turns sweet. Can you say that local people don’t eat salty food because tourists come to Harbin? In fact, it is Harbin’s habit of accommodating tourists’ tastes, which is a great manifestation of Harbin’s inclusiveness. "

I have regarded Harbin as my second hometown, and tears will come to my eyes when I broadcast live.

Deng Yang thinks that the attraction of Harbin lies in the language and culture here, and the Northeast dialect is humorous, which makes people lose their sense of distance. "People here like to say’ za’, our parents, not your family. It sounds like a real family."

As a Hunan native who has lived in Harbin for 10 years, Deng Yang has long regarded Heilongjiang as her second hometown. The explosion of fire in Harbin also made her feel very excited. She even burst into tears when facing the live broadcast of the camera. "I went to Jixi a few days ago to do the opening ceremony of the local ice and snow lantern garden party, and I was about to cry when I talked about it. I was very moved when I talked about it the day before yesterday. It was really not easy in Harbin these years."

Deng Yang believes that Heilongjiang and Hunan also have some similarities and similarities, and Hunan people are also very enthusiastic. "The straightforwardness of Hunan people is similar to the straightforwardness of Northeasters, and there is nothing to hide, so I feel very integrated into local life here as a Hunan person." Deng Yang said that Hunan is his homesickness now, and he may return to his hometown in the future. After returning, Heilongjiang is his homesickness.

Xiaoxiang morning herald reporter Wang Qian

News breaking and rights protection channels: download the "Morning Video" client in the application market, and search for "Help" to directly reach the "Morning Help" platform; Or call the hotline 0731-85571188. Special seat for government and enterprise content service 19176699651.

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If you can’t keep exercising every day, I’m sorry, but you can’t ＂catch＂ all four benefits.

We all know that life lies in exercise. Whether in parks or streets, we often see such words as "a small step every day, a big step in health" and "life lies in exercise", which all show that exercise plays a great role in the body. So how does exercise affect the body?

First, exercise can enhance resistance.

All doctors will tell their patients to exercise more to enhance their body resistance and immunity. This is to tell everyone that exercise can make the body stronger and enhance the body’s resistance. Keep germs and viruses out. For children, the resistance is enhanced, so that they are less sick, so that parents can worry less and spend less on medicine; Children have a healthy childhood, so parents don’t have to worry about whether their children are tall or not every day.

Second, exercise can help you keep fit.

All people who want to lose weight need to exercise, mainly because exercise can burn body fat, and strength exercise can exercise muscles and make their bodies better and better. Through exercise, we can achieve the effect of bodybuilding and body shaping, so that women can be more confident in themselves.

Third, exercise can help treat diseases.

Some people who are sick can effectively relieve their symptoms through exercise, as follows:

1. RightdiabetesFor patients, exercise can effectively control blood sugar content and keep their blood sugar stable in the standard value range;

2. Rightsuffer from insomniaFor patients, exercise can bring better sleep quality. Let yourself exercise a little during the day, and you can go into deep sleep faster when you sleep at night;

3. Sports pairfatFor patients, they can reduce their weight and gradually reach a reasonable standard weight range, but exercise needs long-term persistence to be effective;

4. forgoutPatients, exercise can reduce the frequency of gout, and gout patients can enhance their kidney function through exercise, which can discharge purines more effectively and reduce the probability of gout;

Fourth, exercise can prevent diseases.

Exercise can promote the body’s metabolism, enhance the heart function, and play a role in preventing diseases. Because of the enhancement of cardiac function, the elasticity of cardiac arteries increases, which can effectively prevent cardiovascular diseases. In addition, more exercise can also prevent diabetes, liver disease, gout and other diseases. At the same time, because the disease is prevented, the life expectancy is increased. The average life expectancy of people who exercise is much higher than that of people who don’t exercise.

The above is about the influence of sports. For the elderly, exercise can make them stronger and prolong their lives; For young people, sports can make them beautiful, attract the attention of the opposite sex and make them more confident; For children, exercise makes them grow stronger. Therefore, exercise brings a variety of benefits. I hope everyone can make themselves move and become healthier.

There are these eight ＂pains＂ in beauty in 2021. What should I do next？

The beauty industry in 2021 is even more "rolled up" than in previous years.

In the general environment, the growth rate of cosmetics retail market has slowed down, and various new regulations of the industry have gradually landed, and the business pressure of enterprises has suddenly increased; On the brand side, new domestic products are cold, and many imported products "fail" in China; At the channel end, the online traffic dividend disappears, the live broadcast frequently rolls over, the offline channel is still in the winter, and the new species boom is no longer; At the supply chain end, it has also begun to enter a new reshuffle period …

Looking back on the past year, it is undoubtedly a year of "pain" in the industry. In the new year, only by aiming at the pain points and attacking accurately can we find the certainty of the development of the enterprise itself in the turbulent market.

1. The "pain" of the market twists and turns

According to the data of the National Bureau of Statistics, from January to November 2021, the total retail sales of social consumer goods reached 39,955.4 billion yuan, a year-on-year increase of 13.7%. Among them, the total retail sales of cosmetics was 367.8 billion yuan, up 15.3% year-on-year, which was 9.5% higher than that of the same period last year.

However, compared with previous years, cosmetics retail is obviously insufficient in 2021. According to cosmetics observation statistics, from January to June, the growth rate of total retail sales of cosmetics showed a downward trend month by month; In July, the growth rate of cosmetics retail sales slowed down to 2.8% year-on-year, and it was 0% in August, and rose to 3.9% in September, but compared with the same period in history, it was the lowest value in the same period in the past 10 years.


2. The "pain" of industry supervision

With the formal implementation of the Regulations on the Supervision and Administration of Cosmetics on January 1, 2021, the cosmetics industry has ushered in the era of "the strongest supervision in history".

According to the incomplete statistics of cosmetics observation, at least 16 relevant management regulations/methods/provisions and draft for comments will be issued in 2021. While raising the industry threshold, many problems have surfaced one after another.

The speed of new product development becomes slower. On May 1, 2021, the Measures for the Administration of Cosmetic Registration and Filing, the Provisions for the Administration of Cosmetic Registration and Filing Data and the Provisions for the Administration of New Cosmetic Raw Materials Registration and Filing Data were officially implemented, which clarified the safety monitoring system for new raw materials and the requirements related to cosmetic registration and filing, which made the R&D cycle of enterprises longer, the development speed of new products slower and the registration threshold higher.

Operating costs have increased substantially. As required, since January 1, 2022, cosmetics registrants and filers who apply for special cosmetics registration or ordinary cosmetics filing shall evaluate the efficacy claims of cosmetics. However, according to industry insiders, the testing cost of a single product has risen sharply compared with before, and the operating costs of enterprises have risen.

Advertising has become more difficult. From May 1 this year, the Measures for the Administration of Cosmetic Labels will be officially implemented, which puts forward regulatory requirements for enterprises to advertise or publicize their efficacy through cosmetic labels. Last year, many enterprises were fined for false propaganda.

3. The "pain" of new domestic products when they are cold

Since 2021, news of the closure and clearance of domestic cosmetics brands has frequently come out. According to the incomplete statistics of cosmetics observation, as of December of that year, nearly 20 domestic beauty brands were shut down or closed down. Such as Cindy, CROXX, Paiji, KACH, etc. Among them, make-up brands are the main brands.

Someone in the industry once said that the competition of new domestic brands is very cruel, and it is difficult for some niche brands and new brands that have not run out of popularity to live for a few years. In fact, many brands didn’t know it existed until they were about to close down.


This is related to the "killing" of many domestic brands in the low-end market. In a market with limited traffic, the continuous influx of new brands will only aggravate the "involution". Once the capital stops "blood supply", new domestic products will only come to an end silently.

4. The "pain" of sluggish imports"

It is reported that Yueshi Fengyin, owned by Korean Amore Pacific Construction Group, will retreat in the China market, and the number will eventually be reduced to 140, which is 76% less than the 600 stores in the peak period. In March 2021, the group’s Yiti House has completely closed all offline stores in the China market.

The retreat of Yueshi Fengyun is just a microcosm of foreign beauty companies in China.

According to the incomplete statistics of cosmetics observation, in 2021, more than ten international beauty brands withdrew their cabinets, cleared their warehouses or even stopped operating in China. In the counted cases, the groups of imported brands are mainly international beauty giants, such as WASO under Shiseido, BECCA under Estee Lauder, Copley under Unilever, etc., involving skin care, make-up and care.

5. The "pain" of online channel turmoil

Double 11’s "dumb fire" is a watershed from hot to cold for online e-commerce. In the past 13 years, Ali Double Eleven ushered in single-digit growth for the first time, with an increase of 8.45%. This result is related to the end of the traffic dividend and the increasing cost of traffic.

Some popular anchors have bluntly said that in the past five years, the price of traffic on various platforms has increased tenfold, and the business of merchants has become more and more difficult to do, and it has become increasingly difficult to make money, because they are all working for platforms and KOL. According to the data of the research and development department of CITIC Securities, the promotion expenses of some platforms reach more than 26% of the sales, and the brands burn a lot of money, but they just "kill one thousand and lose 800", and finally they can only go lonely.

The field of live online delivery, which was once in the limelight, also suffered a blow.


Since 2020, more than 20 laws and regulations on live broadcasting have been promulgated, and the statement that "the lowest price of the whole network" was originally the killer of live broadcasting began to become illegal propaganda.

As for anchors, Viya, Sydney and Lin Shanshan were all fined for tax evasion, totaling more than 1.4 billion. Their accounts in Weibo, Tik Tok, Taobao, Aauto Quicker, Xiaohongshu and other platforms have also been blocked. The tax storm has bid farewell to the barbaric growth of live broadcast, and practitioners have begun to re-examine this ups and downs.

6. The "pain" of shrinking offline channels

The offline channel is still in the "winter". Market research shows that the passenger flow of offline channels continues to decline, and the events of clearance, bankruptcy, store closure and career change have never stopped in the industry. However, due to the impact of the epidemic and online, the cold winter of offline channels is far from over.

Take some foreign brands that reduce the market as an example, many will also take offline channels to "cut the knife first". For example, after entering the China market in 2014, the care brand Fulv Deya mainly used department stores. At the beginning of 2021, Fu Lu Deya was reported to have cut down a lot of department store counters, which was the result of the brand shifting its strategic focus to online. In addition, Bei Lingfei, a subsidiary of LVMH Group, and Julie Kou, a subsidiary of POLA, also withdrew a large number of offline counters.

7. The "pain" of low tide of new species

According to incomplete statistics, since 2020, there have been nearly 20 new beauty collection stores in the beauty market, which have more than 1,000 stores nationwide. However, since 2021, some new species have begun to spread rumors of losses and even closing stores. At the same time, the expansion speed of "old players" in stores is no longer the grand occasion of the past. Last year, only a few "new players" such as "Zero Beauty Optimization", "SUKI BOX" and "BOEM’SBOOK Collection" entered the stadium.

Some insiders believe that in this context, capital also holds a wait-and-see attitude towards new species, and many new species have entered the threshold of life and death. Whether they can establish their own profitability will determine their life span.

8. The "pain" of supply chain reshuffle

In 2021, the supply chain ushered in a new reshuffle period. This year, supply chain enterprises have experienced many rounds of pressure, such as supervision, price increase and power cut.

The first is supervision. Strong supervision on banned raw materials has greatly affected enterprises. On May 28th, the State Food and Drug Administration issued the Catalogue of Prohibited Raw Materials for Cosmetics and the Catalogue of Prohibited Plant (Animal) Raw Materials for Cosmetics. Among them, the list of prohibited raw materials for cosmetics reached 1,284, while the list of prohibited plant (Animal) raw materials for cosmetics was 109, and cannabis raw materials were definitely banned. In addition, the regulatory authorities have redefined the concepts of stem cell cosmetics, brush acid beauty and food-grade cosmetics.


The second is the price increase. In January, 2021, cosmetic packaging boxes took the lead in opening the price increase tide, and nearly 20 paper enterprises successively issued price increase notices, with the highest increase reaching 20%. In March and October, the raw material side also started to raise prices several times, with the highest increase of 118%.

Then there is the power cut. At the end of September last year, industrial electricity consumption in many places in China was tight, and various places took measures such as limiting electricity and stopping production for enterprises under their jurisdiction. Jiangsu, Guangdong, Zhejiang and other major chemical provinces were also deeply affected, which undoubtedly made matters worse for cosmetics manufacturers who were already in the trend of price increase.

By 2022, CiE Beauty Exhibition will solve the pain points of the whole industry in one stop.

The pain points mentioned above are, in the final analysis, that the beauty industry has reached an important turning point in history, and the people and goods yard has undergone earth-shaking changes. Only by innovation, only by opening up and linking the excellent resources of the whole industry chain can we solve the above problems.

CiE Beauty Innovation Exhibition, with the slogan of "new brand, new buyer, new ecology", is the first exhibition in the beauty industry focusing on new resources and taking "innovation" as its core competitiveness. The 2022CiE Beauty Innovation Exhibition also provides innovative solutions for the beauty industry.

It is reported that the 2022CiE Beauty Innovation Exhibition includes five exhibition halls with an exhibition area of 60,000 square meters and 800+ high-quality exhibitors. It is estimated that there will be more than 40,000 professional buyers. The highlights are mainly reflected in the following three aspects-

800+ quality exhibitors. The exhibition covers 800 exhibitors, including more than 400 brands, including new domestic products, imported products, special categories and other market trends; There are more than 200 supply chains, covering foundries, packaging suppliers, raw material suppliers and testing institutions. There are more than 150 ecological resources such as MCN and e-commerce platforms.

More than 30 special events. The exhibition will hold special events such as e-commerce and marketing platforms, data & trends and celebrities. More than 30 experts from Taobao Live, Tmall International, JD.COM Beauty, Aauto Quicker E-commerce, bilibili and Xiaohongshu will share the development trend of 2022 beauty, the latest policies of e-commerce platforms and the advanced tactics of traffic marketing.

40,000+professional audience. It is estimated that there will be more than 40,000 exhibitors, including about 22,000+visitors from online channels and 12,000+customers from offline channels, gathering high-growth channel buyers in the beauty industry.


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Football feast is shared by the world

　　A piece of 18k gold with a weight of 4.97kg was made into a unique "Hercules Cup" by Italian sculptor Gazzani. Every four years, men’s football teams all over the world fight for the highest honor, and fans all over the world are crazy about watching the ownership of this gold cup.

　　Among the more than 200 members of FIFA, dozens are frequent visitors to the Men’s Football World Cup, and more are spectators who can’t get the "tickets". But this does not prevent hundreds of millions of fans all over the world from following Wan Li, or waiting all night to release their enthusiasm for football.

　　The fans in China are also passionate about the World Cup. Although China’s men’s soccer team reached the World Cup finals only once, China fans’ "World Cup complex" is not inferior to other regions. In this hot summer, the World Cup will become a hot topic for domestic fans.

　　New horizon

　　Like many fans’ memories of the World Cup, Laotian, a 63-year-old retired worker, began to watch football in 1982. That year, CCTV broadcasted the World Cup for the first time. "I just bought a black-and-white TV set at home, and I got up in the middle of the night to watch the ball. It was an eye-opener. It turned out that football can play like this!" Laotian recalled.

　　Since then, Mr. Tian has never missed a World Cup, and the four-year "staying up late to watch the live broadcast" has almost become a model. In 2002, he also went to South Korea to witness the performance of China’s men’s soccer team in the World Cup. However, since the World Cup in South Africa in 2010, Mr. Laotian has found that the channel for watching the game is no longer just TV, and his son’s generation has already watched the ball on some online platforms. The popularity of the mobile Internet has opened a "new horizon" for fans.

　　On the occasion of the countdown to the 2018 World Cup, two video platforms, Mi Gu and Youku, announced that they had reached a cooperation with CCTV, and "pressed the whistle" to win the new media copyright of this World Cup. This means that domestic fans can watch all 64 live HD games on the mobile phone client and PC side of these two companies. "Enjoy the World Cup anytime, anywhere" is no longer just a slogan.

　　The time difference between Russia and China is five hours, and many games are in prime time for domestic users. It is roughly estimated that the domestic audience of this World Cup is expected to exceed 1 billion. Relying on the social network platform, the topic of the World Cup will spread explosively. Laotian said that his son has helped him download the mobile APP (application software) for watching the game, and a group of old golfers have also built a WeChat group. "Watching and chatting, the more interesting this World Cup is!"

　　new technology

　　Jerry Lee, a Tianjin fan, is a loyal fan of the English team, and the quarter-final of the 2010 World Cup still rankles him. "Lampard’s shot crossed the goal line as a whole in slow motion, but it was judged invalid by the referee on duty. A wrong judgment is likely to cost a team four years of hard work." However, despite the introduction of goal-line technology, wall spray and other means, there are still many controversial penalties in the World Cup referee in Brazil, and the referee repeatedly steals the camera to some extent, which reduces the excitement of the game.

　　In this World Cup in Russia, the technology of video assistant referee (VAR) will make its debut. This technology has been applied in World Club Cup, Confederations Cup, Super League, Bundesliga, Serie A and other competitions. "We have conducted experiments in more than 1,000 games and found that without VAR, there will be one misjudgment every three games on average, while with VAR, there will be one misjudgment every 19 games. Although it won’t solve all the problems, it’s obviously helpful for the game. " FIFA President infantino said a few days ago.

　　It is reported that FIFA will set up 33 broadcast seats in each match of this World Cup, including 8 slow cameras, 6 ultra-slow cameras and 2 seats for observing offside, and screen and confirm key penalties such as goals, penalties and red cards, which will also help the referee to punish some missed violent fouls. The introduction of VAR will make Diego Maradona’s "God’s hand" and Suarez’s "bite innocent" and other loophole-taking behaviors hard to escape.

　　However, while reducing "unjust, false and wrong cases", VAR has also been controversial. Frequently stopping the game, affecting the fluency of the game, and making the stoppage time longer are endless. Lampard said frankly that VAR technology is still immature, and it is too early to introduce the World Cup. Of course, more fans may vote for it like FIFA-after all, sometimes disputes and disputes waste no less time than watching videos.

　　Is the application of new technology adding color or chaos? Maybe we can only wait for the game to answer. "From the fans’ point of view, if the penalty is more convincing, it will increase the transparency of the game and football will return to its own excitement." Jerry Lee said.

　　New sensation

　　With Iran’s final submission of the 23-man roster, all 736 players from 32 teams in this Men’s Football World Cup have been confirmed. Among them, there are 9 players from the Super League. These familiar faces who play for Beijing Guoan, Guangzhou Evergrande and other teams make China fans feel more about watching the "home players" game.

　　Compared with previous World Cups, this time Russia is not far away. With the development of sports tourism, this World Cup may usher in the largest "sightseeing group" of South Korean fans since the 2002 World Cup in China and China. It is estimated that 100,000 South Korean fans will rush to the scene to watch the game. As of June 8th, the World Cup tickets announced by FIFA show that China fans have bought more than 40,000 tickets, exceeding expectations.

　　In addition, China elements have been deeply blended with the World Cup. One third of the 15 sponsors and partners listed by official website in the Russian World Cup are China enterprises. From the peripheral products such as mascots and fans’ equipment, to the air-conditioning equipment in venues and billboards beside the stadium, China elements are readily available.

　　The World Cup is a festival for fans all over the world. People participate in it, not only to watch the game. As far as predicting the results of the game is concerned, Pele, the king of the ball, is famous all over the world. Paul Octopus created the magic of predicting all the results of eight games in the 2010 World Cup. It is said that the official of the World Cup in Russia also owns a white Persian cat named Achilles, and I don’t know how to behave.

　　The suspense of winning or losing the men’s soccer World Cup match and the elegant demeanor of the star players all affect the hearts of China fans. Perhaps it is to support a certain team and feel the "heartbeat acceleration" from the ups and downs of the green story; Perhaps it is a kind of nostalgia, the days that those classic moments accompanied, and also recorded their lost youth; Maybe it’s just a fad to follow the trend and seek common interests in hot topics … In any case, the curtain of the 2018 Men’s Football World Cup will open. In the next month or so, football will ignite the passion of fans, and a football feast will bring new memories to fans.

　　People’s Daily (23rd edition, June 13, 2018)

Even the medium pressure whistle three points! Fang Shuo is more suitable to play in the World Cup than Zhao Rui, and one person has definitely been eliminated.

On the other hand, another defender, Zhao Rui, looked very unhappy after he made a mistake or was substituted for Cape Verde. Obviously, his attitude towards the game was far less than that of the top.

In a warm-up match that ended in the early morning of August 5th, Beijing time, China men’s basketball team beat Cape Verde team from Africa by 20 points. In this match, besides Cui Yongxi, another player who surprised the fans was Fang Shuo.

In this game, Fang Shuo showed his superior handling and shooting ability after matching Zhao Jiwei, and hit the buzzer for three consecutive points before the end of the second and third quarters, which greatly boosted the team’s morale.

You know, China men’s basketball team hasn’t produced a player who can hit a long shot stably in international competitions, even in warm-up matches.

Four years ago, Fang Shuo was also selected for the national team coached by Li Nan, and played in the basketball World Cup. His performance can only be regarded as quite satisfactory. At this moment, Fang Shuo is completely rejuvenated under the system of Djordevich.

In addition to his good three-pointers, Fang Shuo has also made remarkable progress in passing the ball for his teammates. In the game, he once sent a very hidden pass for Wang Zhelin, which allowed the king to dunk and score.

More importantly, Fang Shuo showed a very positive attitude on the court. At first glance, he was ready for the game, because he knew that he had no advantage in the competition of various defenders, and even he was at a disadvantage in age, so Fang Shuo worked hard and dared to make moves as soon as he played.

On the other hand, another defender, Zhao Rui, looked very unhappy after he made a mistake or was substituted for Cape Verde. Obviously, his attitude towards the game was far less than that of the top.

As for Sun Minghui, who played a superstar performance in the CBA playoffs last season, he didn’t play in this campaign, and he didn’t get the reuse of Djorjevic in the previous warm-up match, even though he didn’t play well in the game.

Therefore, in the competition of several big defenders, Fang Shuo has already taken the lead by half a position except Zhao Jiwei, who is definitely the starting player. If he continues to play so well in the following games, it is very likely that he will stay in the 12-man list for the World Cup.

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Asia-Africa World Cup competition： the group advanced and the number of semi-finals tied, and Africa won by one advantage.

In the history of the World Cup, the bipolar status of Europe and South America is unshakable. At present, all the World Cup champions come from these two regions, while teams from other continents, not to mention winning the championship, have not even stepped on the final venue yet. Relatively speaking, Asia and Africa are relatively close. There are more countries in both continents, and the number of World Cup places is similar. Africa has five and Asia has 4.5. That is to say, if Asian teams are lucky, winning the transcontinental play-offs will make the number of Asian and African teams in the World Cup the same.

So, who has the better World Cup performance in Asia and Africa in history?

Of course, we don’t need to calculate the total score or total goal data of all Asian teams and African teams in history, just look at the results of key nodes. Specifically, look at the teams on two continents, the number of times the group advanced, and the best results.

In these two aspects, Asia and Africa actually tied.

Historically, both Asian teams and African teams have been promoted 11 times. Of course, it needs to be said here that Asia in football refers to the AFC, so Australia is also counted as an Asian team.

Let’s list the specific situation below. In the history of the World Cup, African teams promoted by the group included Morocco in 1986, Cameroon in 1990, Nigeria in 1994, Nigeria in 1998, Senegal in 2002, Ghana in 2006, Ghana in 10 years, Nigeria and Algeria in 14 years and Senegal and Morocco in 22 years. A total of 11 times.

As for Asian teams, Japan has four times, South Korea has three times, North Korea and Saudi Arabia each once, and Australia twice. It happened to be 11 times. I am ashamed to say that this data, if Australia did not join the AFC from Oceania, then Asian teams actually lagged behind African teams.

Let’s look at the best results. Originally, South Korea reached the semi-finals in the 2002 World Cup and won the fourth place, which was once the unattainable achievement of second-rate teams such as Asia and Africa. But FIFA World Cup Qatar 2022 and Morocco have also achieved this. And to tell the truth, Morocco, the fourth place, is more convincing than South Korea in those days. Everyone knows this, and there is no need to start talking about it.

Therefore, in terms of the best results of the World Cup, Asia and Africa also tied.

So, which side of the world cup is better? There is a data that Africa is dominant, and with this data, we can say that African teams have higher ceilings and stronger ability to work miracles than Asian teams.

In fact, the data of the previous group promotion times is very general. After all, reaching the top 16 and reaching the top four are both group qualifying, but the gap between these two results is not small. So we might as well break it down again-the number of times we scored in the top eight.

In this regard, Africa is far better than Asia. Because Cameroon in 1990, Senegal in 2002 and Ghana in 10 years all reached the quarterfinals of the World Cup, and the number of quarterfinals was three times. What about Asia? It is still zero.

It should be noted that in the 1966 World Cup, North Korea reached the quarter-finals, but at that time, the World Cup was only 16 teams. Therefore, the quarter-finals of North Korea should be strictly called the first round of the knockout round, but it is actually the same level as the next sixteen. You know, Cameroon, Senegal and Ghana reached the second round of the knockout round, so North Korea, the quarter-finals, is not included in this data.

In today’s scale, reaching the quarter-finals means that the group will go further than the group. If it’s a miracle to beat the Asian and African teams into the knockout stage, then the miracle of the quarter-finals is certainly higher than the miracle of the quarter-finals. In fact, if we take away the controversial semi-final result of South Korea in 2002, we will find that the upper limit of Asian teams in the World Cup is not high, and the best result so far is the first round of elimination. So at this point, there is still a gap between Asian teams and African teams.

Of course, judging from FIFA World Cup Qatar 2022’s performance, Asian teams seem to be better than African teams. I hope there will be an Asian team in the future that can break through the long-standing ceiling.