标签： 南京夜生活品茶网论坛

China online celebrity economic observation in the past year： 50 lipsticks can be sold in one second.

　　Perspective of online celebrity’s economic fieldManufacturing marketing myth:

　　You can sell 30 million yuan of clothes and 15 thousand lipsticks in 5 minutes.

　　Shaping the fan economy:

　　The data shows that 76.6% of the "post-95/00" will "plant grass" (under the recommendation of others, they will have a desire to buy a certain commodity) and online celebrity will recommend products.

　　Faced with regulatory issues:

　　In response to related issues, relevant people suggested that in the future, big data technology and information technology should be used to support the law enforcement of online transactions, and a unified supervision system and regulatory agencies for Internet transactions should be established.

　　Earlier this month, 2019 Weibo Super Red Man Festival was held in Chengdu. The gathering of online celebrity, MCN organization (content incubation and management organization) and mainstream platforms in the whole field provides an opportunity for observing online celebrity’s economy. Why did online celebrity bring the goods? Who is being planted with grass? Where is the future of online celebrity’s economy? Over the past few days, Chengdu Business Daily-Red Star journalists have talked with practitioners in various links of online celebrity’s economic industrial chain and observed online celebrity’s economy in the past year.

　　With the help of Tik Tok’s color test, Li Jiaqi, the "lipstick brother" who captured thousands of girls, sold 15,000 lipsticks in five minutes, setting a myth of carrying goods with a turnover of 3.53 million in five and a half hours of live broadcast … … Online celebrity people with their own traffic have become walking "cargo planes". Under their recommendation, one network explosion after another was born.

　　It is not difficult for Zhang Dayi to sell 30 million yuan of clothes in five minutes. Its Taobao shop became the first Taobao shop with sales of "double 11" exceeding 100 million yuan. As a major shareholder, Ruhan Holdings also listed on NASDAQ in April this year, becoming the "first share in online celebrity". Why did online celebrity bring the goods? Who is being planted with grass? What are the feasibility, uncertainty and problems of online celebrity’s economy? How to make it develop more healthily and orderly?

　　On August 31st, last year, Zhang Dayi launched Mickey’s 90th anniversary joint venture with Disney, which sold 220,000 pieces that day and exceeded 30 million in five minutes. Just at the 2019 Weibo Super Red Festival held in Chengdu, Zhang Dayi revealed The Secret Behind.

　　"Nowadays, young people buy goods not only by looking at the product itself, but also by caring about the label meaning behind the product. Presented with rich content and forms, let brands and users find resonance in label preferences. " On August 3, Zhang Dayi, who appeared in Chengdu, mentioned that for the generation born from 1996 to 2010, label preference is one aspect to please this part of users.

　　According to Accenture’s "Global Post-90s Consumer Survey China Insight" report, social media will become the main consumption channel for post-90s consumers in China, and about 70% of the respondents expressed interest in shopping and trading directly through social media. "Social media is just the need of young people. Use social media such as Weibo to empower products, create products with social attributes for users, and make products become social currency." With the fast pace of life and increasingly scarce time, Zhang Dayi believes that users need different experiences more.

　　"Same paragraph, joint name, limited edition … … These keywords can reach the high point of contemporary young people. " Zhang Dazhao told reporters that the expression of selling goods should be straightforward. "In the era of rapid expansion of information, it is difficult for everyone to spend a lot of time speculating on the meaning behind the information. It is very important to say that it is understandable and it is also the basis for online celebrity to communicate with users." Zhang Dayi said that live broadcast is the most efficient form of expression at present, and it is dynamic and two-way. Therefore, starting from 2016, she will launch live broadcast every month to help users "plant grass" and "pull grass", and will also use marketing methods such as lottery coupons to enhance the stickiness and interactivity of fans. Zhang Dayi believes that social media is changing the way goods are sold.

　　Changes in consumption habits

　　Sina Weibo data shows that

　　76.6% "after 95/00" will be "planted with grass"

　　Behind Zhang Dayi’s marketing myth of "selling 30 million yuan in five minutes", Kiki, a 24-year-old native of Chengdu, is there. Kiki is a new media operator. She was an online shopping enthusiast in college. She followed many online celebrity on Weibo, and Zhang Dayi was one of her earliest bloggers. Outside of work, it has become her daily routine to visit Weibo and "buy in buy buy" with online celebrity. Kiki’s current salary is about six or seven thousand yuan per month. In addition to daily expenses, "the rest of the money is almost entirely contributed to online shopping", and the categories include clothing and cosmetics. Kiki told the Chengdu Business Daily-Red Star journalist that online celebrity’s recommendation almost became the only reference factor in her online shopping choice.

　　How much does online celebrity’s economy affect the post-95/00 generation?

　　The relevant person in charge of Sina Weibo provided the reporter with a "2018 Weibo E-commerce Industry Survey Questionnaire". Through a survey of 2,153 samples, it was found that 76.6% of the "post-95/00" will "plant grass" products recommended by online celebrity, and 18.8% of them will choose to buy directly after being recommended by a trusted blogger; 73.7% of the post-90s generation will "plant grass" for products recommended by online celebrity, and 18.9% of them will choose to buy directly after being recommended by trusted bloggers. Another "2019 Global online celebrity Marketing Survey" pointed out that two-thirds of consumers said that as long as online celebrity revealed its relationship with a certain brand, they would believe the product recommendation; 88% of consumers said that they had bought a certain product on the recommendation of online celebrity.

　　According to Wang Jia, COO of Tastemade China, online celebrity’s economy was sought after after after 95/00 because they expressed their demands.

　　“‘ After 95/00 ’ The biggest feature is that the mental structure has just formed, ‘ Self-awakening ’ It is their label. " Wang Jia told Chengdu Business Daily-Red Star News reporter that these people have the impulse to be opinion leaders, and it is thoughtful to try to express their opinions. "The desire to become an opinion leader forces them to pay attention to a lot of content, but this group of people born in the Internet age ‘ New Humans ’ All of them are characterized by fragmentation of information and diversification of choices. "

　　Change of strategic location

　　"Who controls the key nodes of information dissemination?

　　Who will have the opportunity to quickly become popular. "

　　According to the data released by Sina Weibo, in the first quarter of this year, there were 465 million monthly users in Weibo, an increase of 54 million year-on-year and 203 million daily users. As of June this year, the overall scale of Weibo’s head authors has reached 780,000, among which the scale of big V users is nearly 60,000.

　　"In all fields, future opinion leaders (KOL) are the core strength. Like the brand’s continuous rejuvenation, KOL and the brand are all aimed at reducing decision-making costs." Feng Min, CEO of Hangzhou Ruhan Holding Co., Ltd. told reporters that in such an era, the rapid economic development of online celebrity is a necessary and irreversible process. Ruhan Holdings, the "first share in online celebrity", owns top KOLs such as Zhang Dayi and Daikin, and was listed on NASDAQ in April this year.

　　"Only when the aesthetics in a certain field has output to fans and can help fans improve their decision-making ability can they become online celebrity." However, due to the aesthetic diversity of human beings, KOL in more and more subdivided fields has also appeared. Therefore, in Feng Min’s view, whoever controls the key nodes of information dissemination will have the opportunity to quickly become popular in a very short time. "As a KOL or MCN institution, it is even more necessary to improve the efficiency of information transformation. We will choose the most suitable platform for content distribution according to KOL’s own attributes. "

　　"There is no Zhang Dayi after Zhang Dayi. The head KOL, like the head players, is unique and limited. We can guarantee that our system will continuously produce players who are qualified to play professional games, but we cannot guarantee that every KOL is Messi. " Feng Min told reporters that becoming a superstar depends on the right time, the right place and the right people. Nevertheless, "other head players can still provide their own strength for the wonderful presentation of the game." Feng Min said.

　　Three major problems

　　Value-oriented sustainability of consumption experience

　　In recent years, the "planting grass" mode of social e-commerce platform has brought huge traffic and benefits, and many video and blog platforms have followed suit. Previously, the removal of the little red book undoubtedly sounded the alarm for the simple and rude "planting grass" model.

　　Thinking of responsibility

　　Only responsible for promoting, not responsible for after-sales consumer rights. Where to put them?

　　In the view of Sun Quan, a marketing professional, online celebrity’s economy has overcome the alienation and intangible falsehood of exquisite advertisements in traditional e-commerce propaganda, flattened product information, and brought more direct use and experience introduction through the use of people themselves, assuming that they are real people from the same consumer perspective. Online celebrity will also give feedback and answers according to the concerns and needs of fans, and recommend them accurately and strongly. For advertisers, integrating online celebrity and doing a combined marketing is more accurate than traditional propaganda, and it has short cycle, quick effect and can be shipped quickly in large quantities.

　　On the other hand, Sun Quan thinks that the negative impact of online celebrity’s economy can’t be ignored: a large number of online celebrity started from grass roots, and they don’t have a perfect research and real use cycle when they receive advertisements, only responsible for promotion, not after-sales. If the manufacturer is irresponsible and just wants to make a quick cash deal, then once there is a problem with the product, it will bring a bad consumer experience, "consumers will have a hard time saying."

　　Thinking of influence

　　How to curb teenagers’ lack of judgment to show off their wealth and keep up with the joneses?

　　Zhu Wei, deputy director of the Communication Law Center of China University of Political Science and Law, pointed out that "planting grass posts" are essentially advertisements, because they can be realized directly through content drainage. According to the provisions of the Interim Measures for the Administration of Internet Advertising in 2016, media platform operators, advertising information exchange platform operators and media platform members should take technical and management measures to stop illegal advertisements that they know or should know.

　　At the same time, showing off wealth and keeping up with the joneses may have a very negative impact on teenagers. "They lack judgment, are easily biased, and have psychological problems. In serious cases, they will also participate in this comparison through naked loans and other channels ‘ Bubble ’ Medium. " Liu Chengbo, deputy director of the strategy department of the Education Development Research Center of the Ministry of Education, said.

　　He Zhicheng, a lawyer of Shanghai Junlan (Wuxi) Law Firm, suggested that in the future, strong big data technology and information technology should be used to support the law enforcement of online transactions, build a unified national Internet transaction supervision system and supervision institutions, and at the same time promote the autonomy of online platforms, and make up for the lack of legal rules with personalized autonomy rules.

　　Thinking of mode

　　From prosperity to decline, are many marketing really "omnipotent"?

　　In fact, there are quite a few cases of "online celebrity" roller coaster from prosperity to decline. How can online celebrity get rid of the fate of being replaced by the next wave of online celebrity? Shen Guolin, an associate professor at Fudan University’s School of Journalism, believes that if you want to bid farewell to the short "fresh-keeping period" and truly become a "century-old brand", what you need is a real word of mouth and a loyal customer base. In other words, stores should practice their internal skills in "invisible places" instead of making an "embroidered pillow".

　　Qi Xiaozhai, president of the Shanghai Business Economics Association, also said that when consumers choose "online celebrity", what they value is creativity and face value, which is a matter of opinion. However, "online celebrity" should also have a "core", and it will be "cool" sooner or later if it relies too much on external contrast such as marketing.

　　A trend

　　"online celebrity’s economy will gradually return to rationality and return to the commodity itself."

　　Sun Quan said that the rise of online celebrity’s economy stems from the traffic bonus caused by the Internet explosion. With the normalization of Internet commerce, the strengthening of the state’s supervision over the social influence of Internet celebrities, and the consumers’ pursuit of better consumption quality and experience, online celebrity’s economy has entered the second half of the Internet era.

　　"online celebrity’s economic form of bringing goods still has room for continuity, but it will gradually become rational, and the final foothold and the key to promoting the transaction will return to the goods themselves." Sun Quan said.

　　Wang Jia also mentioned that the birth of a large-scale incubator base in online celebrity in recent years marked that "online celebrity economy" has embarked on the fast track of development. However, the rapid development of "online celebrity economy" has also exposed shortcomings in content and product quality. Wang Jia believes that there are indeed some content e-commerce platforms with large traffic and strong carrying capacity, but some consumers have a bad experience. In his view, this is due to the entire e-commerce infrastructure rules, consumer protection system and business quality control system. Not yet fully established. "This is just a process. From a long-term perspective, the platform has recognized these problems and started to introduce various policies to guide merchants to improve product quality and service capabilities." (Chengdu Business Daily-Red Star Journalist Peng Xiangping Comprehensive Xinhua News Agency)

Rush to the hot search! Tencent and Netease are choking up.

K graph NTES_0

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　　On March 23, around Tencent’s the glory of the king andIts "Yin Yang Shi"The dispute over the plagiarism of the inner role, the dispute between the two sides continued to escalate, causing the attention of the majority of players.

　　On the evening of the 22 nd, with "the glory of the king"The newspaper issued a statement claiming that "legal measures will be taken to seriously fight back", and "the glory of the king" and "Yin Yang Shi" boarded the hot search. The glory of the king’s article is aimed at the fact that earlier, Yin Yang Shi issued a document claiming that he had sent a lawyer’s letter to the glory of the king.

The similarity of role images leads to controversy

　　On March 21st, its well-known "Yin Yang Shi" suddenly "attacked" it, pointing out that the role image in Tencent’s "the glory of the king" copied itself.

　　"Yin Yang Shi" said, "@ the glory of the king Although we are going to be the God of Wealth, Xiao Wang has earned a lot himself, right? Are you sure you don’t want to hire a more original art? It’s inappropriate for you to sneak out all the time. How did a good god become a spiritual guy? Didn’t you get the genuine HD resources? I want to contact the sweeper directly, and the Yin and Yang teacher is an authentic original game, not a material library! " It is suspected to imply that the role of the glory of the king is plagiarized.

　　From the follow-up, the core of this controversy is that the character image design of the game character "Priestess of Death" in the glory of the king is similar to the character "SP Shenqi Huang" in Yin and Yang Teacher, so the latter thinks that the former is suspected of plagiarism.

　　Contrast in two-role games. On the left is "Yin Yang Shi" and on the right is "the glory of the king". The picture comes from the Internet.

　　The sudden "trouble" in "Yin Yang Shi" quickly triggered a heated discussion among the majority of players.

　　On the evening of March 22nd, the official blog of Yin Yang Shi announced that it had sent a lawyer’s letter to Tencent the glory of the king.

　　According to the lawyer’s letter, Tencent released materials suspected of infringing Netease’s game Master of Yin and Yang in the game the glory of the king without Netease’s permission, including the skin of the game character "Li Bai Broken Moon Sword Heart" in the glory of the king suspected of infringing the game character "SUSANOO" in Master of Yin and Yang, and the game materials of "the glory of the king" and "Priestess of Death" suspected of infringing the SP God in Master of Yin and Yang.

The dispute between the two sides continued to escalate.

　　Later on the 22nd, the glory of the king officially responded through Weibo.

　　The glory of the king said that a series of malicious acts against some games today and in the past, including but not limited to:

　　1. Repeatedly publish false content that denigrates us through official accounts, trying to gain attention;

　　2. Publicly release commercial incentive tasks through official accounts, and guide creators to make malicious video content at a price suspected of 20 yuan;

　　3. According to the authentication standards of some games, they have been suspected of copying our popular characters many times.

　　The glory of the king said that it had collected and fixed relevant evidence, and would seriously fight back against all means of touching porcelain.

　　The reporter noted that at present, some players who support the glory of the king have also released some material pictures that prove the plagiarism of Yin and Yang Master.

　　In fact, as one of the cultural industries, all kinds of "plagiarism" behaviors are not uncommon in the game industry.

　　Although the two sides are arguing over "who copied whom", a legal person told reporters that judging "plagiarism" from the judicial point of view is not "clear at a glance", and it is often quite complicated in judging specific cases.

　　In addition, some people in the game industry told reporters that with the increasing prosperity of the game industry and the continuous growth of game investment, many small and medium-sized game manufacturers often choose to "copy" the materials in popular games and extract the materials from other games for their own use by "unpacking".

　　The reporter learned that at present, in order to prevent the material of their popular game works from being directly stolen, many large manufacturers often implant a large number of hidden watermarks in the material of the game, which will leave evidence in advance for future rights protection.

Foreign media： North Korea’s Fengxili nuclear test site is showing signs of restarting, and the satellite found traces of cars passing by.

Fengxili nuclear test site

　　After North Korea announced a "major" test last weekend, American commercial satellites recently found signs of restarting the Fengxili nuclear test site abandoned by North Korea last year.

　　South Korea’s "Central Daily News" quoted the US North Korea website "38 North" as saying on December 11 that "traces of cars and people passing by were found at the Fengxili nuclear test site", saying that "the tunnel area closed by the nuclear test site has not been observed before, but in the photos taken between November 18 and December 7, you can see traces of cars passing by and footprints of people on the snowy road".

　　38North said, "It is still impossible to judge the significance of these activities, but at least it can show that North Korea may have left some personnel at the nuclear test base as it did in March this year." The media also said in March this year that "some slight footprints were found around the closed tunnel area, but no reconstruction trend was found at the scene". However, only footprints were found in March this year, but now there are traces of cars passing by. The situation is slightly different.

　　The Central Daily News reported that from these slight signs, it is still impossible to judge that North Korea is restarting its nuclear test base. However, the South Korean authorities believe that North Korea can complete the restoration of the nuclear test site within weeks or months.

　　In April 2018, North Korea decided that it would suspend its nuclear test and intercontinental ballistic missile launch test from April 21 of the same year, and it would abandon the Fengxili nuclear test site in northern North Korea.

　　On May 24, last year, North Korea blasted several tunnels in the test site and dismantled related facilities, officially announcing the abandonment of the nuclear test site. According to Xinhua News Agency, an international press group composed of 10 overseas media reporters from China, Russia, the United States, Britain and South Korea covered the demolition activities at the scene.

　　However, since the breakdown of the "Golden Specialist Meeting" in Hanoi in February this year, the denuclearization negotiations between the DPRK and the United States have reached a deadlock. In April this year, Kim Jong-un, the top leader of North Korea, limited himself to the end of the year and asked the US to come up with a new constructive plan in line with the interests of both sides. Otherwise, North Korea will take a new path.

　　On December 8, North Korea announced that it had successfully conducted an "extremely significant test" at the Xihai satellite launch site. North Korea did not disclose the specific content of the test, but it is speculated that it may involve intercontinental missile engine technology. The outside world is worried that North Korea may restart intercontinental missile tests and other activities at the end of the year. (Reporter Nan Boyi)

Punch in Yunnan, the 63rd little thing： Ten thousand mu of cherry flowers in Wuding, Yunnan are as beautiful as clouds and snow.

More than 10,000 mu of cherry blossoms in Dashifang and Shanju, Shishan Town, Wuding County, weichu, Yunnan Province, are blooming in the spring, making the countryside beautiful, just like a beautiful picture scroll, showing a scene full of spring.

In Dashifang Village, Yaoying Village Committee, Shishan Town, clusters of snow-white cherry flowers are covered with branches on the cherry trees all over the mountains. On the hillside, in front of the house, cherry flowers are everywhere, like clouds and snow.

White or pink flowers are swaying in the breeze, emitting refreshing bursts of fragrance, and rendering the deep spring. Strolling through the cherry forest is like being in a paradise. Come and indulge in this sea of flowers and take photos as a souvenir.

Wen Tu Wu Xuecheng Yu Linqiang Li Rong

Design Zhang nan

Editor Liu Rongshan

Editor of this issue: Zhang Lingjie and Li Yuan

Review Ma Bo Liu Li

Yunwei Yunbao Group Wenlv Headline News Network

If there is any infringement, please contact: Tel: 0871-63534744. ※

Email: 870715538@qq.com.

Reporting/feedback

Strawberry 99, honeydew melon fake import … What pits are there on the road of ＂fruit freedom＂

　　Fruits with rich categories and good quality have now become an indispensable part of people’s diet. However, the reporter’s investigation found that some unscrupulous merchants turned their minds to the field of fruit sales and made profits through over-packaging and poor information. Insiders suggest that more diversified supervision and management measures should be adopted to protect the legitimate rights and interests of consumers.

　　"Fake exquisiteness" or "Really fooled"?

　　A row of exquisite wooden boxes are packed neatly. After opening, all kinds of decorative fillers are filled in it, but the actual content is only one strawberry. The store told reporters that such a "Japanese snow strawberry" can sell for nearly 100 yuan in festivals. "Little couples give gifts, who cares about the taste?"

　　The reporter opened the online shopping platform and found that the sales of similar "exquisite fruits" were not small. All kinds of fruits such as cantaloupe and avocado were exquisitely packaged, and then they were labeled with import labels, which could mark the price of several hundred yuan.

　　In a shop, the asking price of a strawberry marked with Japanese varieties was as high as that of 99 yuan. When a reporter asked if it was really imported from Japan, the store ignored him and only said that "all the products consulted are in stock". When the reporter asked whether the imported strawberries could be kept fresh, the store simply gave up the reply.

　　In another store, there are also honeydew melons marked as imported varieties, and the price of a single one is about 500 yuan. However, the industry insiders told reporters that related varieties were not allowed to be imported many years ago, and the platform sold either illegal imports or "counterfeit goods". "There are also some fruit varieties introduced locally, but some merchants will lead consumers to mistakenly think that they are imported fruits, thus raising prices."

　　The reporter saw that only this variety of honeydew melon has thousands of sales, and many other "imported fruits" and "exquisite fruits" in the store have at least hundreds of sales results.

　　In the message area of shops selling similar exquisite fruits, the reporter found that some netizens print pictures to show that the packaging is exquisite "with face" and "I like it when I receive gifts", but some netizens bluntly said "IQ tax, don’t buy it".

　　The reporter’s investigation found that the special demand of some consumers for packaged fruits is one of the reasons for the formation of high-priced fruit market. "Valentine’s Day is high-end, and it also makes people feel valued." In the comment area of online stores selling such goods, similar statements are common. Some interviewees said that on many social platforms, you will see such exquisitely packaged fruits, which makes people "can’t help but want to be exquisite". In the face of comments and doubts about the "IQ tax", some netizens responded that what they bought was "face value", regardless of the higher price.

　　Some shopkeepers bluntly said that in order not to look shabby and "human feelings are passable", luxury packaged fruits have always been available during the holiday season. "There will be customers who think it is too expensive, but they always bite their teeth and buy it."

　　According to industry insiders, in the fruit sales market, the profit difference of different categories will not be too high. In order to earn more, some unscrupulous merchants have used "crooked brains", such as adding boxes and stamping, and the profit rate can reach a big step.

　　Some commodity sales links are fraudulent.

　　The reporter interviewed people in the industry and learned that some inferior fruits in production links flowed into e-commerce and live broadcast platforms. Wang Biao, CEO of Fresh Bee (Beijing) Network Technology Co., Ltd. told reporters that all kinds of fruits produced in orchards are generally classified according to letters. "The worst quality in our industry is generally called ‘ E-commerce fruit ’ 。” Wang Biao explained that damaged and defective products are generally difficult to sell in traditional channels, and are generally resold to some merchants on e-commerce platforms at very low prices.

　　"This kind of fruit has no warranty by default in the industry, so it doesn’t matter if it is sold." Wang Biao said that the orchard and the purchasing merchants have a "tacit understanding" on such fruits, and will not inspect the proportion of good products of related fruits. "If consumers buy bad quality, first, it is difficult to obtain evidence for fresh complaints; Second, most people feel that tens of dollars are not worth it, so in the end they often end up with the result of not pursuing it. "

　　There is also fraud in the intermediate wholesale link. Jiang Liancheng, deputy general manager of Tianjin Food Group Trading Company, told reporters that in the wholesale link, some unscrupulous merchants racked their brains to seek profits. "For example, there is a common way for fruit to gain weight, that is, industrial products such as lime are filled in the gap between cardboard compartments in the box."

　　Jiang Liancheng said that shoddy is also a common problem. "Open the box big in the upper, small inferior in the lower. However, it is impossible to disassemble all the goods for inspection, which will increase the cost. " Take apples as an example, the average selling price can be higher than 20% if they pass off as high-quality apples from Gansu or Shandong. "Non-professionals are hard to identify at a glance."

　　Under the poor information, the retail side should not be taken lightly. Wang Biao said that it is also a common method to sell inferior fruits at a high price by using the information gap in the sales process. "For example, durian is repeatedly frozen and thawed, and the pulp will turn white or even deteriorate. Consumers will buy it at normal prices if they don’t know."

　　"fruit freedom" looks forward to more complete protection

　　The mandatory national standard "Food and Cosmetics for Restricting Overpackaging of Commodities" approved by the State Administration of Market Supervision will be officially implemented on September 1, 2023. Zhang Yuhua, a lawyer of Shanghai Jintiancheng (Tianjin) Law Firm, said that after the implementation of the new standards, attention should be paid to the new application problems in law enforcement practice, and supervision and management should be strengthened in view of some new packaging forms and varieties that may exist in the current fruit sales field.

　　Jiang Liancheng suggested that the promotion of national certification standards such as "three products and one standard" in fruit sales should be strengthened, and the registration and rights protection of local marks should also be strengthened for some characteristic products. The regulatory authorities can increase the crackdown on problems in the sales field such as shoddy goods and "impersonation" and increase the illegal cost. "Activities such as lectures on fruit purchase knowledge can be carried out, starting with increasing consumers’ ability to identify."

　　In addition, in view of the characteristics of online platform fresh trading supervision and rights protection is not easy, some people in the industry suggested that the review of fresh e-commerce platform merchants should be intensified and a more long-term accountability mechanism should be established. According to the 2022 China Fresh E-commerce Consumer Complaint Data and Typical Case Report released by the E-commerce Research Center of NetEconomy & Society, the high-incidence complaints of fresh e-commerce are the nonstandard labeling of commodity information, deterioration, damage and odor of commodities, and the inconsistency between the goods in kind and publicity. "Some complaints about bad reviews can be brushed down by themselves, and some are re-put on the shelves with another name." Wang Biao suggested that the e-commerce platform should set up a more perfect evaluation and merchant withdrawal mechanism in conjunction with the regulatory authorities to promote consumers’ participation and continuously optimize the e-commerce fruit market.

Yu changxue is the director of the Chinese-foreign cultural exchange center of the Ministry of Education.

On December 19th, the Party Group of the Ministry of Education announced the decision on appointment and dismissal, and Comrade Yu Changxue was appointed as the director of the Chinese and foreign cultural exchange center of the Ministry of Education. Due to another appointment, Comrade Du Kewei no longer serves as the director of the Chinese-foreign Humanities Exchange Center of the Ministry of Education. Chen Jie, member of the Party Group and Vice Minister of the Ministry of Education, attended the meeting and delivered a speech. The main responsible comrades of the Personnel Department of the Ministry of Education attended the meeting.

The first national fitness table tennis invitational tournament of Pomegranate Cup in Lintong District of Xi ‘an started.

More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
Build a friendship bridge in the name of pomegranate, and show the local charm with the practice of cultural travel. On December 16th, the first national fitness table tennis invitational tournament of "Pomegranate Cup" in Lintong District of Xi ‘an started in the Cultural and Sports Center of Xi ‘an Institute of Technology (Lintong Campus), presenting Lintong’s characteristic agricultural products, cultural and performing arts products and competitive sports spirit to the audience.
It is understood that as the most influential sports event in Lintong District in recent years, in addition to the participation of local table tennis fans, this event also attracted more than 200 table tennis players from 48 teams in more than 20 provinces and cities such as Hainan, Shanxi, Tianjin and Shanghai to get together and compete for the title of "King of the Ball".
In addition to the competition, Lintong District has also carefully arranged activities such as "watching the cultural tourism with the competition", invited contestants and technical officials to taste pomegranate and pomegranate series agricultural special products, watch the fine performances of cultural tourism such as Song of Eternal Sorrow and Revived Legion, and fully display and promote Lintong’s cultural tourism, agriculture, ecology and urban construction with pomegranate as the medium and cultural tourism as the medium. (Local contributor Wang Sanhe)
Reporting/feedback

The most complete and funny two-part allegorical sayings, interesting and long knowledge.

You must have heard many allegorical sayings, but you must have never seen such allegorical sayings! See how many you can match!

1. Take a bath in a boiling pot-an acquaintance;

2. Seeing that my father-in-law doesn’t respond-I don’t know Taishan with my eyes;

3, eat pineapple and ask sweet and sour-know perfectly well past ask;

4, nails in your pockets-everyone wants to stand out;

5, flies bite Bodhisattva-no one tastes;

6, carrying a doll to push the mill-adding people does not add strength;

7, flowering on the dunghill-stinky;

8, deaf people watch the play-feast their eyes;

9, flies on the edge of the manger-mixed food;

10, eat a big circle-supported;

11, the stones in the Yangtze River-after the wind and waves;

12, the knife cuts the sea-it is difficult to give up;

13, get the fat for bones-unwilling;

14, the sculptor does not give the idol a head-know the old;

15, pulling the gourd and pulling the gourd-deliberately finding fault;

16, rolling pin for chopsticks, basin for cups-eat and drink;

17, plastering all over-there are many problems;

18, the dishcloth on the dining table-tasted the ups and downs;

19, steel wire wears tofu-don’t mention it;

20, firecrackers at both ends-want to (ring) together;

21, eat fish and don’t spit bones-talk with thorns;

22, the lights in the kitchen-often suffer indignities;

23. The pole erected eight hundred years ago-the old bachelor;

24, powder into the coffin-die to face;

25. The God of Wealth asks for a meal-pretending to be poor;

26, set up a shed to sell embroidery needles-the sale is not big, the shelf is not small;

27, send the prostitute, marry the daughter-in-law-two busy;

28, holding Huanglian knocking at the door-bitter home;

29. Ice cubes fall into the vinegar jar-shabby;

30, with a passbook into the coffin-die for money;

31. Sit on the bench naked-well-organized;

32, the Jade Emperor farted-air;

33. Grenade bombing the toilet-arousing public anger (dung);

34, tortoise’s ass-this is the rule (turtle);

35. Narcissus does not bloom-pretending to be garlic;

36, the ferry crossing the river-it is worthwhile;

37, broken handle hoe-not sure;

38. Daughter-in-law has a big belly-a grandson;

39, the lost child who rushed to the temple-live a shame;

40, freshly baked iron-pure heart;

41. Widows beat children-reluctant;

42, coffin shop business-make dead money;

43. The clock of Hanshan Temple-can’t be moved;

44, the monk dug a hole in the wall-Miao (temple) is through;

45, the wall clock in the waiting room-the mass point of view;

46, pulling teeth from the tiger’s mouth-courage is not small;

47, gourd ladle fishing jiaozi-dripping water;

48, soybeans cut into filaments-Kung Fu is home;

49. I was in a hurry and ran into a slow doctor-I was in a hurry;

50. Beggars sing-fake happiness;

51. Boil crabs in a boiling pot-see how long you run wild;

52, the cook marched-take the blame for others;

53, chihuo powder flower arrangement-dead shameless;

54, 21 days without chickens-bad guys;

55, "Hundred Family Names" removes Zhao-opening is money;

56. The bat has chicken feathers-what kind of bird are you?

57, flies collect honey-pretend to be crazy (bee);

58, the water in the teapot-get out of here;

59, the poem in the toilet-smelly scholar;

60, big fire bamboo forest-a bachelor;

These two-part allegorical sayings are really interesting! Having fun alone is not as good as having fun with others. Hurry and have fun with your friends!

Suning Siqing distributes football gifts, football teenagers’ dreams and super league training base.

Welcoming his 27-year-old "birthday", Suning’s Nanjing headquarters is full of joy. It’s not just a big cake 27 meters long. As always, public welfare is still the theme of Suning Siqing. 100,000 candied oranges have traveled more than 2,000 miles from Mayang Miao Autonomous County in Hunan to Nanjing. These oranges are the "online celebrity" promoted by the "Chinese Pavilion" of Suning’s e-commerce poverty alleviation.

27-meter-long birthday cake at Suning headquarters

Sugar Orange from Mayang Miao Autonomous County, Hunan Province came to Nanjing Suning Headquarters.

As the celebration of the 27th anniversary of Suning, on the afternoon of December 25th, the football carnival "Warm Christmas in the Name of Love" created by Jiangsu Suning Football Club was held in Xuzhuang Training Base, which was the second consecutive year that Jiangsu Suning Football Club held the Christmas carnival.

The Christmas tree is full of fans’ blessings, the children are running happily on the pitch, Suning.cn team member Li Ang started the live broadcast of the first game of his "commentary" career, and Yang Li, the main player of Suning women’s football team, put on a Christmas hat to interact with the children …

Football carnival activity site

At the event site, children from Suning socialized youth training, "Football 1+1" public welfare project and social recruitment visited Suning Xuzhuang training base under the leadership of the staff, and the base was decorated with Christmas elements, which the children liked very much.

Suning.cn team member Li Ang and Suning women’s football player Yang Li distributed carefully prepared Christmas gifts for the children. "I like my brother Li Ang very much. I hope he will play better in next year’s competition." A child named Li Zhemo also made a small request to Li Ang, hoping that Li Ang would teach him to kick free kicks.

Suning.cn team member Li Ang and Suning women’s football player Yang Li prepare Christmas presents for the children.

At the players’ meeting, Li Ang and Yang Li shared their Christmas experiences with the children. Li Ang said, "Today is the first time I have spent Christmas in this way, and I am very happy with my children. Before Christmas, I would spend it with my family, eat and chat together. " Yang Li said: "I will prepare an apple for myself at Christmas and pray for peace in the coming year."

It is worth mentioning that, under the organization of the club, the children of socialized youth training in Suning had an interesting 4-to-4 football friendly match with the children of "Football 1+1", with Li Ang and Yang Li as the commentators. "It’s very gratifying to see children so happy because of football." Li Ang said: "They got together because of football, and I believe they will also form a deep friendship because of this activity and this football."

Children of socialized youth training in Suning have a friendly match with children of "Football 1+1" public welfare project.

On December 26th, at the 2018 Suning Public Welfare Strategy Conference and the 27th anniversary public welfare birthday celebration ceremony, Suning invited China Foundation for Poverty Alleviation, amity foundation, True Love Dream Foundation and other partners to release 2017 public welfare achievements and 2018 public welfare road map focusing on "precise poverty alleviation, sports, education" and other public welfare fields, so as to convey Suning’s social responsibility and public welfare charity to the society. Football public welfare has become the key content.

"Football 1+1" is a public welfare project jointly sponsored by Suning and amity foundation. Through one-on-one assistance, football education activities are carried out for schools in Jiangsu and Anhui provinces, and campus football training is promoted to interact with leagues, football summer camps and stars. In 2018, this project will continue to advance, so that the joy of football will come to more children in poverty-stricken areas and remote areas.　

Note: This article belongs to the commercial information published by People’s Daily Online. The content of this article does not represent the views of this website, and it is for reference only.

Even the medium pressure whistle three points! Fang Shuo is more suitable to play in the World Cup than Zhao Rui, and one person has definitely been eliminated.

On the other hand, another defender, Zhao Rui, looked very unhappy after he made a mistake or was substituted for Cape Verde. Obviously, his attitude towards the game was far less than that of the top.

In a warm-up match that ended in the early morning of August 5th, Beijing time, China men’s basketball team beat Cape Verde team from Africa by 20 points. In this match, besides Cui Yongxi, another player who surprised the fans was Fang Shuo.

In this game, Fang Shuo showed his superior handling and shooting ability after matching Zhao Jiwei, and hit the buzzer for three consecutive points before the end of the second and third quarters, which greatly boosted the team’s morale.

You know, China men’s basketball team hasn’t produced a player who can hit a long shot stably in international competitions, even in warm-up matches.

Four years ago, Fang Shuo was also selected for the national team coached by Li Nan, and played in the basketball World Cup. His performance can only be regarded as quite satisfactory. At this moment, Fang Shuo is completely rejuvenated under the system of Djordevich.

In addition to his good three-pointers, Fang Shuo has also made remarkable progress in passing the ball for his teammates. In the game, he once sent a very hidden pass for Wang Zhelin, which allowed the king to dunk and score.

More importantly, Fang Shuo showed a very positive attitude on the court. At first glance, he was ready for the game, because he knew that he had no advantage in the competition of various defenders, and even he was at a disadvantage in age, so Fang Shuo worked hard and dared to make moves as soon as he played.

On the other hand, another defender, Zhao Rui, looked very unhappy after he made a mistake or was substituted for Cape Verde. Obviously, his attitude towards the game was far less than that of the top.

As for Sun Minghui, who played a superstar performance in the CBA playoffs last season, he didn’t play in this campaign, and he didn’t get the reuse of Djorjevic in the previous warm-up match, even though he didn’t play well in the game.

Therefore, in the competition of several big defenders, Fang Shuo has already taken the lead by half a position except Zhao Jiwei, who is definitely the starting player. If he continues to play so well in the following games, it is very likely that he will stay in the 12-man list for the World Cup.