Pictured: Country Garden boss Yang Huiyan
Introduction: What is hidden behind the sudden abdication of the real estate queen, Yang Huiyan’s recent resignation and donation? Will Country Garden be the next Evergrande?
Sudden resignation news! Once "the first real estate enterprise in the universe"Yang Huiyan, the head of Country Garden, the queen of real estate,Suddenly announce one’s departureShake the whole market.
Is she flying in the past, is she now beingQuery on 6 billion donationsTroubled?Country Garden has a debt of 1.43 trillion yuan.This figure is staggering. Is it a precursor to the financial turmoil or a new reshuffle in the real estate industry?
People have been talking about her departure. What is the secret of the 6 billion donation? Does this herald a new change in the real estate market in China?
Has Yang Huiyan lost confidence in the future of the real estate market?The truth behind donating 6 billion yuan and leaving the company is full of doubts.
From Yang Huiyan’s departure, we seem to see the prologue of another era. Country Garden’s debt and donation figures make people full of expectation and curiosity about the future.
01. Country Garden has a debt of 1.43 trillion yuan and a huge loss of 50 billion yuan in half a year. Is it at the end of its tether or a new beginning?
Half a year lost 50 billion! Debt 1.43 trillion! This is an amazing figure in Country Garden’s financial report. Some people say that this is simply a "trailer" of a financial blockbuster. Ladies and gentlemen, please fasten your seat belts!
Country Garden East China Center Building
Real estate tycoons were shocked: "This is Country Garden!" Some people are worried, some people are secretly pleased, and others are sarcastic: "If Country Garden is at the end of its tether, other housing enterprises may not directly disappear on the map?"
A real estate expert excitedly analyzed:"This is a crisis and an opportunity!"Before his words were finished, he was dubbed as a "crisis expert".
Country Garden issued a statement saying: "Turn the crisis into vitality and forge a healthier Country Garden."In adversity, people are brave, and people are curious: what is hidden behind this?
On the other hand, regarding the explanation of donating 6 billion, some people nodded yes, while others shook their heads in disbelief. Laughter, discussion, questioning … The market has become a lively "vegetable market".
Yang Huiyan’s resignation is called "normal personnel adjustment"?An insider laughed and leaned forward and backward: "Country Garden is so fun!"
The investment tycoon said thoughtfully: "Don’t look at the storm now, maybe it will reverse in the next second!" Yes, this is the business world, which is always unpredictable.
Source: Country Garden Service Announcement
The data of annual report and financial report, the analysis of industry experts and various voices in the market form a colorful picture. The truth may be far behind the scenes, but the audience can’t wait to see the next scene of this drama!
02, loss of 6.052 billion yuan! Is it a crisis or a turn for the better in Country Garden?
Gee, what kind of storm is this? Country Garden’s annual report in 2022 is like a shocking bomb, which makes the whole real estate market feel a cold wind.The net profit loss was 6.052 billion yuan, down 122.6% year-on-year, which was the first loss since its listing in 2006!
Country Garden 2018-2022 Annual Report Balance Sheet
It’s like a roller coaster, falling all the way from the peak,Until 2022, the gross profit margin will drop to -0.69%.. Economist Liu Lei feels that,This is not just a problem of Country Garden, but a wake-up call for the whole industry..
Country Garden 2022 Financial Report
However, this roller coaster is not in the end. Dollar debt is still waiting to see, like a sword hanging overhead. Wang Qiang, the CFO of the company, is trying to balance, but the warning of analyst Chen Hua also echoes in his ears: "Be careful, the room for saving is decreasing.. "
So, what happened to Country Garden? What does its CEO Yang Huiyan think? sheIn the statement and the letter of apology, we frankly acknowledged the predicament, but stressed: "We will continue to optimize and ensure steady development."Whew, this is the power of faith! What about the unpaid interest on those two US dollar bonds?
Image source: prism
The investment community, however, looked further and invested in Zhao Steel.Compare Country Garden to Phoenix.: "The situation is grim, but there are still enough strengths and opportunities." His optimism echoes the belief of real estate expert Sun Tao: "In the long run, the prospects are still good."
of course，The market also has its voice.. The stock price fluctuated and the reaction was calm, which analyst Zhou Lin explained was a normal reaction. But who can foresee the future?
As for the colleagues, what are they whispering? Are you worried about your future, or are you calculating how to find opportunities from the crisis in Country Garden?
All this makes us think,Where will the future of the real estate market go?Does the crisis in Country Garden herald the change of the whole industry?
The storm caused by Country Garden’s annual report is far from calming down.Perhaps as market observer Yang Wei said, "The future of Country Garden is still worth looking forward to." But what kind of ups and downs and surprises will this future be full of?
03. The chain reaction of resignation: 30,000 people were laid off and 10.2 billion were cut.
Country Garden’s cost measures are like a big story. The 2022 annual report revealed that the number of employees in the company dropped sharply from 100,705 in 2021 to 69,932.The reduction rate is as high as 30.56%. There are countless stories behind the fate of every laid-off employee.
However, this plotIt’s not just staff cuts.. Marketing and promotion expenses decreased by 26.23%, administrative expenses decreased by 37.58%, and research and development expenses decreased by 34.58% year-on-year.The accumulated savings amounted to 10.242 billion yuan..
What kind of strategy are these numbers hiding? Is it a transformation or other bigger plans?
On the one hand,Country Garden saved 3.039 billion yuan in employee compensation expenses.The whereabouts and uses of the money naturally aroused widespread concern from the outside world.
The cost of each link has been greatly reduced. Are you preparing for the future, or are there other deep-seated reasons?
Source: futures research
It is also seen that the number of new projects in Country Garden is very different from last year, and the land price of rights and interests has also dropped significantly. This is a former real estate giant, and it is exploring a new way to survive.
Country Garden 2022 Financial Report
butInternal changesIt is also quite eye-catching.President Li Changjiang almost had a clearance sale.Is this a lack of confidence in the future market or other deep-seated considerations? On July 19th, he suddenly reduced his holding of 3,227,900 Country Garden services, leaving only 0.11% of the shares.Cash out of HK$ 28,247,200. Such an operation has caused widespread speculation. Is he making a bigger asset allocation adjustment?
Source: Country Garden official website
Country Garden boss Yang Huiyan was on July 30th.Set off a bigger wave. She announcedDonate the 6.4 billion Country Garden service equity to the Guoqiang Public Welfare Foundation in Hong Kong.. Remarkably, the founding member of this charity foundation is her sister Yang Ziying. Donation or prudent capital operation? This is an intriguing drama.
Source: Guoqiang Foundation promotional film
Is there a bigger change behind these moves? What is the price behind layoffs? The balance between human nature and profit has become a difficult problem in front of enterprises.
Zhang Ming, a well-known real estate expert, believes thatThis series of actions of Country Garden is the beginning of strategic adjustment.It indicates the future development direction of the enterprise.
Source: Guoqiang Foundation promotional film
At the same time, analyst Li Hua mentioned,Layoff is not only a simple cost saving, but also a change of corporate culture and strategy.This may be just a short-term strategy, and future performance will be a test.
However, there are also voices in the same industry who hold different views, such as Wang Qiang, a real estate practitioner.This is only a short-term strategy of Country Garden, and the real future needs time to verify.Perhaps there is really only time left to reveal this fascinating story.
Source: Country Garden
But perhaps this is the charm of this 100 billion-level "drama".
In any case, the future of Country Garden is full of unknowns. Its road of exploration will continue to attract our attention, and how to soar in the new era is still a challenge. Is it the end of the play or the beginning of a new chapter?
04. Can Country Garden Yang Huiyan fly against the wind? Arouse the reflection of the real estate industry leader.
"The house is the biggest need, and the real estate will fall down?" suchdoubtIt is bothering many people, especially those friends who have the need to buy a house. Now that real estate giants such as Country Garden and Evergrande are in turmoil, people can’t help asking: Is there a house to live in in the future? This bubble burst,Is real estate still reliable?
It’s not surprising to think so, after all.Buying a house is a great event in our life.. The change of Country Garden seems to tell us: "The housing market is not good, be careful!" Indeed, they used to be the best in real estate, but now they are flat.
Don’t panic, analyze first.First of all, the real estate market is indeed a bit turbulent.The data shows that the transaction volume of China real estate market in 2022 was month-on-month.It dropped by 15.6%, the market transaction volume is even moreIt fell by 24.7%. From domestic to international, many investors began to treat real estate investment cautiously, fearing that the bubble would burst.
Figure: In 2022, the transaction volume of China real estate market, Country Garden ranked first.
As a giant of China real estate industry,The crisis in Country Garden has aroused widespread concern in the international market.. The evaluation of the real estate market in China has also begun.Change from "high growth" to "high risk".
As of August 18th, Country Garden’s share price closed at HK$ 0.76, down 1.30%, and its latest market value was about HK$ 21.005 billion.
However, this alsoCan’t generalize, not all housing enterprises are the same.. After all, the real estate market has been changing, and market risks are normal. What’s more, many enterprises are already adapting to changes and looking for new ways of development.
Source: Country Garden Financial Report
Wang Shi of VankeStaring at the distance, the strategic analysis said: "The sea of real estate is hard for any single enterprise to shake, and I believe Mr. Yang Guoqiang will actively deal with the difficulties." Perhaps the real estate industry really needs to "cool down", advocate steady operation and avoid excessive expansion.
Xu Jiayin of Evergrande.It is frankly emphasized that the main development direction of the real estate industry in the future is "Rent and sell simultaneously”。 This view has sparked a heated discussion in the industry, arguing that the development of the leasing market will become an innovative way for real estate enterprises, reducing the pressure of buying houses and injecting new vitality into the industry.
Undoubtedly,The adjustment of Country Garden is also expressing a message.. Yang Huiyan announced that he would donate 6.4 billion shares to public welfare foundations, perhaps conveying a new development idea. This industry may need more social responsibility.Not only the pursuit of profits, but also the needs of the people.
Country Garden has a total debt of nearly 1.44 trillion yuan.
Will the real estate market fall into the cold winter? Or will it usher in a healthier development after the reshuffle of this storm?
However, we can’t simply deny real estate by the changes in Country Garden.After all, the house is a big event for every family.Real estate is not only an asset, but also a symbol of home.. Although the market is turbulent, it is also part of the adjustment of the industry.
Country Garden’s total assets are about 1.74 trillion yuan.
weDon’t just stare at the problem, but also see the opportunity.. In this change, some housing enterprises may be eliminated, but new opportunities will emerge. Ordinary people like us might as well pay more attention to see if there are better options for buying houses in the future.
Although the drama of Country Garden is eye-catching,There are many unknowns about the future of the real estate industry.. Perhaps it is these changes that make us see more possibilities in this field. After all, after the storm, there may be a better rainbow.
05, the house is not fried, Country Garden should be saved or saved!
Down-to-earth, let the people have a house to live in! The crisis and turmoil in Country Garden has triggered this wave of ups and downs in the real estate market, which makes people really confused!
Uncertainty is also full of hope. Country Garden, Evergrande and other real estate companies are trying their best to save the situation. But more should bear in mind:In the ever-changing market, only by maintaining flexibility, innovation and tenacity can we rise in adversity and create a better future.
Source: Country Garden official
What about us ordinary people? Do you want to wear sunglasses into the "Flame Mountain" of the housing market?
Don’t worry, we have to calm down.Don’t be driven crazy by the ups and downs of the market. The real estate market is like a roller coaster, rushing to the sky for a while and falling to the ground for a while. We have to take a long-term view, and don’t always try to be quick at the moment. We can’t act rashly in such a big event as real estate investment.
Source: "Anjia" stills
In this volatile market,Dare to "jump out of the comfort zone". As Hemingway said, "Courage is elegant."Change and risk are always accompanied by opportunities.In storm warning, it may be the key to open a new door to dare to challenge tradition and try different investment strategies.
Source: "Getting on the Bus Family" stills
but"Change" does not mean blindness, but being prepared.,Real estate policy should be kept in mind.. Just like the old saying "know yourself and know yourself", we should be in the market.Keep a keen insight.
When the policy moves, the market may be turned upside down. As soon as the policy changes, our house purchase plan will have to be adjusted accordingly, otherwise, we will jump around here foolishly.
Top 20 real estate transactions in the first half of 2023
Anyway, don’t forget.The real estate industry serves the people.. Don’t ignore people’s housing needs because of market fluctuations. Don’t be scared. Think about it. Is it more important to buy a house and live in a nest in the future?Z government and enterprises should take people’s interests into consideration and provide more suitable housing options for everyone.
Perhaps it is the real estate that has accumulated evil for a long time, which has caused many people to dislike real estate. They think that this industry is suffocating and should die, but can it afford such a big "evil in the world"? Xiao Bian still hopes that China’s real estate will pay less. The real estate market is like a roller coaster, with slopes and obstacles.
It is necessary to stabilize the purse and not be intimidated by the "wind and rain" in this market.. The real estate market is risky, so we should study it carefully and step on time.
What do you think of Country Garden, Evergrande and other real estate that have exploded one after another?Welcome to leave your comments in the comments section.
