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Misappropriating nearly 10 million public funds to sell her daughter and falling out with her family, so rewarding the anchor map？

　　CCTV News:Recently, the People’s Court of Jingkou District, Zhenjiang City, Jiangsu Province publicly heard a case. The defendant Wang was addicted to webcasting and stole 9.3 million yuan from the company, just to win the favor of the network female anchor.

　　Before the incident, Wang served as the cashier accountant of Guoxin Jiayuan Real Estate Company. In 2015, after the chief accountant left, the company did not arrange another person, but let Wang serve as the chief accountant. He controlled all the financial power of the company by himself.

　　Wang, a 29-year-old, is married, and a family of three lives in Danyang with his parents. His family conditions are average and his monthly salary is more than 3,000 yuan. Since he fell in love with webcasting, he found that the female anchors disdained themselves because of the lack of rewards. Wang felt that he was left out in the cold. In order to save face, he began to misappropriate public funds to reward him.

　　Wang kept recharging to broadcast high-priced "gifts" to the hostess. On the most day, he recharged 500,000 yuan on the live broadcast platform, and several female anchors took the initiative to make friends with him. Wang kept his wife in the dark and used a business trip as an excuse to meet the female anchor in Shanghai every week and squander the stolen public funds.

　　 　According to the police investigating the case, Wang basically stays in the best hotel in Shanghai. When it is more, it may cost hundreds of thousands a night, and when it is less, it will cost 20,000 to 30,000.

　　It has been verified that Wang embezzled 9.3 million yuan of public funds from Guoxin Jiayuan Real Estate Company, including several hundred thousand yuan of cash in the company’s inventory; Nearly 8.6 million yuan was withdrawn and transferred from the company’s CCB card and ICBC card.

　　After the trial, the court made a verdict in court. The defendant Wang was sentenced to 7 years in prison for the crime of duty embezzlement, and confiscated 200,000 yuan of property, and ordered the defendant Wang to return to the injured unit for 9.3 million yuan, but Wang was simply unable to make restitution.

　　It is not a case that Wang embezzled public funds in order to reward the anchor.

　　A 24-year-old company cashier in Hefei secretly transferred more than 5 million yuan from the company account in order to reward the male anchor on the live broadcast platform until it was discovered by the company. Evidence shows that in just three months, it spent more than 4 million on the live broadcast platform. In addition to rewarding the anchor, women also spend a lot. When she was arrested, the LV bag she bought online for 30,000 yuan was still in the mail.

　　In recent years, with the rise and development of the webcast industry, there have been frequent incidents of rewarding anchors with huge sums of money. Many netizens send virtual gifts to their favorite anchors. This is true. The key is to be within their own economic scope. Some people do not hesitate to fall out with their families in order to "punch a swollen face and fill a fat man".

　　Aunt Luo, who is over 60 years old, met the male anchor Ren Mou on the live broadcast platform. In just one year, she rewarded Ren Mou with cash and gifts totaling more than 300,000 yuan. When the relationship was good, she sent a watch with a price of more than 30,000 yuan as a birthday gift for Ren.

　　When Aunt Luo’s daughters found out, they were so angry that they wanted to sever the mother-daughter relationship with her. In desperation, Aunt Luo found Ren and asked for the money to be rewarded. However, in the face of Aunt Luo’s request, Ren refused to return these rewards, saying that this was Aunt Luo’s voluntary behavior. He neither defrauded her nor threatened her. The police persuaded the two sides. Because of the dispute, they handed Aunt Luo and Ren to the local police station for further coordination.

　　What is even more ridiculous is this post-90 s Yunnan man Zhao.

　　In January 2017, Niu Niu, a 4-year-old girl, was taken away from her hometown in Yunnan by her father Zhao. In July, Niu Niu was taken to Guangde, Anhui by her father. Unexpectedly, the father sold her to Wang Moumou, a man from Ningguo, at a "transaction price" of 40,000 yuan.

　　Zhao confessed that he earned more than 4,000 yuan a month before selling his daughter, but he couldn’t save money because he was obsessed with rewarding the anchor online. "After selling my daughter, I suddenly got so much money in my hand and rewarded the anchors. I am also a lot of car-scrapping."

　　It was found through trial that after getting the money, Zhao had rewarded more than 30,000 yuan to more than a dozen male and female anchors. Among them, he bought virtual gifts for the anchors through a webcast platform, which was worth more than 10,000 yuan after conversion, and the amount of money transferred and sent to the anchors through WeChat was 20,600 yuan.

　　"My daughter is over 4 years old and knows some things that adults say. During the negotiation, the child buried his head and patted my knee from time to time. I dare not think, what was in the child’s mind when I quoted him the price of my daughter? " After surrendering, Zhao shed tears when he confessed to the police. In the end, Zhao was sentenced to five years in prison for crime of trafficking in children.

　　While the live broadcast industry is developing in full swing, the "reward" of minors is often exposed.

　　Ms. Hu from Xuchang, Henan said that her 10-year-old son used her mobile phone to reward 50,000 yuan to the game anchor. Ms. Hu said that her husband died of pancreatic cancer, and this money was the money for her husband’s cremation. And I have rectal cancer, and now I need this life-saving money urgently, hoping to recover it.

　　Mr. Peng and his wife in Guangdong saved 160,000 yuan in 10 years by sewing jeans. Their 14-year-old son, Xiao Peng, joined a QQ group of online game players during the summer vacation, and was dragged by group friends to watch the female anchor play games. In just two months, he spent all his parents’ savings accumulated in 10 years.

　　There are countless similar examples. Xiaoxin, a 9-year-old girl from Dalian, Liaoning Province, rewarded the anchor with more than 50,000 yuan on the Huya live broadcast platform. Her mother appealed to the platform for a refund, but since it was impossible to prove that it was indeed a child’s operation, there was still no result. A 13-year-old girl in Shanghai secretly rewarded her favorite network anchor with her mother’s mobile phone, and spent her parents’ savings of 250 thousand yuan in two months; After 00, while studying in Canada, Xiaoya, a girl, spent 650,000 yuan … …

　　For minors, learning should be the primary task, rather than indulging in the network. What’s more, we should not be distorted by the wrong consumption concept and brush the hard-earned money of our parents.

　　As a new way of social networking, webcasting attracts a large number of users with its high effectiveness and strong interactivity. But no matter who the user is, we should watch the live broadcast rationally. Don’t blindly impulse consumption in order to pursue the so-called face and vanity on the Internet. Don’t spend more than you can afford because you are obsessed with network anchors, or even embark on the road of crime.

Old! See how the stars born in 2000 beat you to death on the beach.

1905 movie network news　There is less than a month to usher in 2018! Unconsciously, the post-90 s are "old" and the home era after 00 has arrived. There are such a group of stars born in 2000 who are about to enter adulthood and enter a new journey of life. How are they developing in their respective fields? The following small series takes you back to these stars born in 2000.


Jackson Yee


Date of birth: November 28, 2000

Occupation: singer, dancer, actor

Debut time: In 2005, he participated in the program "Talent Training Camp" of Beijing TV Youth Channel and won the weekly championship.

Representative works: self-edited dance "Tell Me Why" and "If You"; English single Nothing to Lose》《Unpredictable


Since we talk about those born in the Millennium, there must be a "Thousand Seals" brother. From the beginning of 2005 to the present, the cute boy with a watermelon head and a silly smile has grown into a master of pick up hot chicks who died of thousands of sisters and aunts. As a member of TFBOYS, the most popular group in China, Jackson Yee is the main dancer in the team. She has participated in various variety shows such as Let Go of My North Nose Season 2 and The Performer’s Speech. This year, she starred in two series, The Longest Day In Chang’an and the New Youth with a Beautiful Moment. The schedule has not been fixed, and there will be countless fans at that time. Singing and dancing, film and television, variety shows and other fields have a bright future.


Roy


Date of birth: November 8, 2000

Occupation: singer, actor, host

Debut time: joined the TF family at the end of 2011 and became a family trainee.

Representative works: musical works Sleep and Seventeen; film


Being a teammate born in 2000, unlike Jackson Yee, who is good at dancing, Roy mainly focuses on writing, composing and hosting. Being the captain of MC in Ace-to-Ace Season 2 enabled the 16-year-old boy to give full play to his funny talent. In addition, participating in the 2017 Youth Forum of the United Nations Economic and Social Council and attending this year’s May 4th Symposium as a youth representative also shows that the influence of the "three little ones" not only stays in the entertainment industry, but also serves as an example for a new generation of young people.


Nana Ou-yang


Date of birth: June 15, 2000

Occupation: cellist, actor

Debut time: In 2010, I co-authored "Friends at Home" with my mother Fu Juan, and was invited to perform cello on TV programs.

Representative works: movies


As a talented cellist, Nana Ou-yang was admitted to the Curtis Institute of Music at the age of 13, but she dropped out of Curtis in 2015 and chose to take the road of interpretation. He has partnered with Haoran Liu, Chen Feiyu and other small fresh meats to appear in films and television works such as Beijing Love Story and Secret Fruit, and left a lively and pure screen image. What kind of choice is it for Nana Ou-yang to give up the cello talent and choose acting? She will also answer with grades when she enters adulthood.


Chen Feiyu


Date of birth: April 9, 2000

Occupation: actor

Debut time: I participated in my first film in 2010.

Representative works: The film The Orphan of Zhao and The Secret Fruit.


As the son of director Chen Kaige and actor Chen Hong, Chen Feiyu grew up with a "golden spoon". Chen Feiyu’s first film was orphan Zhao directed by his father, and he served as the director’s assistant for the film to be released this month, taking care of Luna, an important "actor" black cat. This year, I collaborated with Nana Ou-yang in the film "Secret Fruit", and also starred in my first TV series "The Night", which was adapted by fantasy novel with the same name.


I’m not happy.


Date of birth: August 17, 2000

Occupation: actor

Debut time: In 2009, he participated in the TV performing arts program "Be Popular" of Tianjin TV Station and won the weekly championship and the quarterly championship.

Representative works: movies; TV series "Little Separation"


You may not have heard his name, but you may have seen some of his works more or less. From the movie "Birds flock to the Phoenix" and "Whose youth is not confused" to the TV series "Little Dad" and "Little Parting", and then to the film "Ruyi’s Royal Love in the Palace" and "Langya List", which is still released, he has his shadow.


Morgan Lily


Date of birth: April 11, 2000

Occupation: actor

Debut time: In 2005, he starred in the first film "Shards".

Representative works: the movie "He doesn’t like you that much"; The TV series Shameless Man


Julie, the little girl in Heartbeat, must have left a deep impression on many people. Morgan has deep and charming blue pupils and a warm and refreshing smile. However, with the growth of age, this "little angel" also ushered in the transformation on the road of performing arts.


Mackenzie Foy; Kenzie


Date of birth: November 10, 2000

Occupation: actor, model

Debut time: I started my modeling career in 2004 and starred in the American TV series "Till Death Do Us Part" in 2009.

Representative works: The movie Twilight 4: Breaking Dawn.


She once played Renee Smee, the daughter of Bella and Edward, and the branded object of Jacob the werewolf; It’s also Interstellar who plays Murphy as a girlhood. The image in the film is amazing. Now Mackenzie Foy, who is about to grow up, has turned into a beautiful girl with long legs, and as a model, she will start a new world in fashion.


＂Sunshine Robber＂： Decoding the Film and Television Creation and Asking the Three Grasping Hands for Curing People’s Hearts at the Present Time

　　"The Northeast Tiger pounced on people" and "The Northeast Tiger smashed the window with one hand" … … Recently, the news that the wild Amur tiger in Heilongjiang has entered the village has attracted attention. In such a dangerous scene, many people first reacted that this is a picture that will only be seen in film and television; However, the same tiger, who went into the city and met people, not only did not hurt people, but also staged a happy drama of "mother and daughter are deeply in love", which is the scene in the film "Sunshine Robber" which will be released in May 1st.

　　The deep love between mother and daughter shows the creative orientation of people-oriented

　　In order to prevent the young tiger (Nana) from being sent to the circus, Xiaoxue brought her to her home to feed. As she grew up day by day, her feelings became deeper and deeper. Xiaoxue regarded Nana as her own and treated her daughter as her own, just like the scene at the beginning of the film, which made people mistakenly think that her daughter was really lost.

　　The scene of this film is also a realistic portrayal of the current society: many people regard pets as emotional sustenance. For singles, pets are the best channel to solve the loneliness of leaving home; For empty nesters, pets are a kind of emotional companionship, pinning their thoughts on their children far away from home; For children, pets are the best gift for growth, and the companionship along the way is as unforgettable as brothers and sisters … …

　　Throughout the years, Meng Chong’s movies and TV shows, Hachi: A Dog’s Tale, Guide Dog Q, A Dog’s Purpose, etc., all make people appreciate the warmth and love between people and pets, convey touching emotional value, highlight the people-centered creative orientation, and reflect people’s innermost feelings and wishes.

　　May also give us some thoughts, whether we can really give our sincere feelings to our relatives and friends, so that they can get the most real emotional comfort and joy?

　　Protecting wild animals and plants with heart for heart is to protect human beings themselves.

　　The happy "mother and daughter" life of the hostess Xiaoxue and Nana was broken by the magical arrival of poacher Liu. Although Liu’s magical poaching in the film "has a cause", what he did is also a indiscriminate act to satisfy his own desires.

　　Killing indiscriminately may be quick for a while, but it may create a disaster. In 2019, the COVID-19 epidemic suddenly struck, and the source of the virus directly pointed to the illegal trade of wild animals. Looking back on SARS in 2002, it is also inextricably linked with the indiscriminate eating of wild animals. If there were no illegal hunting and trading of wild animals, the demon virus that caused human disasters might not have fallen into the world at all.

　　It is urgent to ban illegal wildlife trade and get rid of the bad habit of overeating wild animals. Over the years, with the promotion of multi-measures to protect wild animals and plants, the number and distribution of many wild animals and plants in China have increased, and more and more places have become a paradise for wild animals and plants to live in.

　　Just as in the film, tiger Nana is a fierce beast to outsiders, but for Xiaoxue, this is her clever daughter and a friend of mankind. In the basement, Nana can give a high-five to Sunshine, the woman who came to rescue her. In the street, Nana ran all over the street, but no one was hurt. In the elevator, the mother with the baby in her arms trembled with fear, but the innocent baby showed a kind smile to Nana, and Nana also reached out and gave her a high five in return … …

　　Animals and plants are sincere friends of human beings. Be more kind and gentle, "give in" for animals and plants, and also seek happiness for human beings, because protecting wild animals and plants is actually protecting ourselves. Each of us should internalize the concept of protecting wild animals and plants in our hearts and externalize it in our actions. We should protect them like our own eyes, so that we can live in harmony with nature and make our home on earth better.

　　Take care of the children, stop and wait, and spend some time with them.

　　In fact, in the middle of the film, perhaps I still don’t understand why the heroine Sunshine promised Xiaoxue to save Nana, even risking her life. The film finally gave a convincing and heartbreaking answer. Sunshine is to make up for her inner apologies and guilt to her mother by saving Nana, and her mother’s death is due to one of her jokes, but the purpose of this joke is only to attract her attention and companionship.

　　I have to say that the move of sunshine is also touching. Companionship is indeed a scarce product in the fast-paced society. Many parents are busy working overtime, socializing and working hard, not to mention that it is not easy to get along with their children day and night, or even meet once a year.

　　Affection is eternal care, while the child is still young, a little more companionship and guardianship is the best gift for the child. As parents, you might as well bend down and feel their little thoughts from the children’s point of view, accompany them to see their little world and give them some care that they need most. Because those children who are alone need their parents to stop and wait and spend time with them.

　　Highlight the people-oriented creative orientation, realize the beautiful desire of harmonious coexistence between man and nature, and explore the power of family companionship … … A film "sunshine robber" carries too much, and there is more for us to feel and think about; The persistence and persistence of Sunshine in helping others, keeping promises, and pursuing freedom, just as the film uses real tigers to shoot, challenging the initiative to become the benchmark of real tigers in China’s film industry, will leave a strong impression on this May 1st file and submit a groundbreaking and excellent answer sheet to boost the development of China films.

Cassano： Football has developed, Mourinho is out of date, and Lu Kaku makes me feel sorry.

As an old general of Rome and Inter Milan, Cassano talked about the contest between the two former clubs in this round of Serie A, and finally the focus battle ended with the Nerazzurri winning 1-0 at home.

"Inter played a good game and they deserved to win the game. Thuram has scored nine goals and assists, and he started the season very strongly, which surprised me, of course in a positive way. Besides, I’m also happy for Aslani. He did well after coming off the bench. Varela also played a good game and he began to recover. Inter didn’t encounter any difficulties, only Sommer blocked Cristante’s great header once. Inter played well and they played in their comfort zone. This is Inter Milan, they have a strong team, have their own ideas and confidence, and they are the biggest favourites for the Serie A championship. Cassano said on Bobo TV, a live program in vieri.

"Mourinho Ideally, there is only one difference: if Eto ‘o, Milito and Sneijder are present, he will do more, but his first consideration is not to concede a goal, and then if you have strong players, you will score sooner or later. When I said he was not a good coach, I meant that Mourinho would not give you anything. When he has a champion player, he is excellent, and he will make you feel important. He is very strong in this respect, but today’s football is no longer like this. Football has developed, and strong teams no longer buy his tricks. Manchester United sent him away, Tottenham also sent him away, and Rome will send him away in the future. It is easy to coach a champion player. "

"Lu Kaku made me feel sorry for him: he was already in trouble, and everyone booed him in this game, but Inter fans didn’t need to boo him at all. Where did you expect Rome to play like that? Mourinho is very cunning, he changed the subject, and his communication style is suitable for those who follow him. None of the reporters asked him what he thought of the game and how he organized it. Why did you play so badly? Are you scared? People like Mourinho have a good life in Italy. Luck will end sooner or later, just like allegri. He won’t let the team pass the three-legged ball in a row. Only when the team he coached is strong can he win the championship. He has strong players in Porto and a super team in Inter Milan. He put two buses in front of the door when he played against Barcelona. Of course, that’s no problem. At home against Barcelona, he won the game by an offside goal and his opponent’s failure to blow a penalty, but his luck will end sooner or later. I don’t care that he took Rome to the finals twice. De Zerbi and Belsa may not have won the championship, but you will be excited when you see their teams. I’d rather not win, but play good football and make people happy. Mourinho is like this, I have said so for a long time. Inter gave him a dance music, but you didn’t even shoot straight through the goal. You just played for 0-0. What are you talking about? "

Technology and hard work？ Look at the four opportunities in the beauty industry in 2023!

In 2023, with the gradual recovery of the market and the continuous release of favorable policies,Tencent Advertising held the 2023 Tencent Beauty Strategy Conference in Shenzhen from February 16th to 18th, 2023., sharing a new upgrade of Tencent’s ecological global management capabilities, and based on the integrity of Tencent’s ecology,User contacts, commodity ecology, business scenariosThe three sections are new opportunities for the beauty industry to dismantle brands and achieve long-term growth.

Tencent advertising beauty cosmetics & luxury goods manager Shu XuanIt was pointed out at the meeting that "with the upgrade of Tencent’s ecological platform system and the overweight of favorable policies, whether it isA more complete global business map built by seven major contacts including video number and WeChat search., orA new growth point centered on direct purchase by users, content private domain, social private domain, external drainage, and talent bringing goods., will be built for the beauty industry brand.More suitable product promotion positions and GMV growth channels to achieve sustainable management.. "

Shu Xuan, head of Tencent advertising beauty cosmetics & luxury industry

one

Opportunity point one

Diversified business channel layout+multi-touch brand power construction, boosting the long-term growth of brand GMV.

The realization of business objectives and the precipitation of brand assets are the core focus of brand attention in the stock market.Therefore, Tencent advertising relies on its powerful social attributes.on the one handFor the brandAn important position to provide promotional materials.,on the other handBring to the brandPowder adding link, direct purchase link, live broadcast of video number, drainage of e-commerce, and cloud selection efficiency.And other business models, from the two dimensions of management and product promotion, help the brand GMV achieve long-term growth.

1. From node marketing to ability application, provide brand with high-quality product promotion position.

Relying on the strong social attributes of Tencent Ecology and the integrity of the global ecology, Tencent EcologyGrasp node marketing, brand BIGDAY content resonance, create circle resonance, and apply RACE ability.And so on,More scientifically and accuratelyHelp brands strengthen value output and mental influence.

2. WeChat search-multi-touch collaboration, seize the user’s mind

As one of the new business traffic scenarios with great potential in the WeChat ecosystem, WeChat search can link brands.Content, service and business scenario, help the brand to complete.Public-private domain transformation.ShuxuanSaid that "beauty industry brands should pay attention to the synergistic effect of search on WeChat multi-touch", among whichSuper brand zoneThe establishment of the brand is to help brands aggregate content and become an "arbitrary door" for brand private domain contacts.

3. Socially planting grass-mode upgrading, content-driven operation

Mutual selection of advertisements: starting with planting grass by talented people, inciting the ability of content to carry goods.

With the rise of traffic contacts such as interactive advertisements, more and more brands in the beauty industry have successfully reversed the minds of the core population through customized high-quality content through the delivery of interactive content.WeChat official account+Video Double PositionPlanting grass, plusAlways-on’s grass planting mode, the cooperation of people with goods to control ROI, and the re-marketing of grass planting people are guaranteedThe mode of bringing goods with talents has brought help to brand mental cultivation and private domain precipitation. In this regard,Wang Yi, Head of Tencent Advertising Beauty IndustryIt is mentioned that "in the choice of talents, most brands used to like to cooperate with vertical talents in the beauty industry. In the future, brands may be able to broaden the range of talents and seek greater traffic opportunities".

Wang Yi, Head of Tencent Advertising Beauty Industry

Cloud selection is effective: with social traffic as the starting point, increase the increment of private domain operation.

While the scale of private domain layout continues to grow, some head brands are also faced with the problem of how to introduce new traffic and further develop business increment. Therefore, Tencent advertising aims at the huge demand and space between traffic and brands, and work together.Tencent Smart Retail Yunxuan AllianceLaunch a new cooperation mode of small program business to ensure quantity and effectiveness-Cloud selection quantity efficiency. By means of official matching and freight yard matching, we can help the brand to achieve efficient docking with Tencent’s characteristic social traffic and Tencent’s external traffic, so that the brand can achieve business growth in Tencent’s ecology more securely.

4. Drainage e-commerce-external e-commerce jumps straight and quickly reaches the grab.

With the deepening of the online level of the beauty industry, brands can not only cover the target users in the full-time panoramic view in the WeChat domain, but also use the WeChat -UD link to connect the WeChat high-quality link with the Amoy link, thus achieving a large amount of star products.

two

Opportunity point two

Subdivision of track potential+promotion of commodity trends, creating a million-level daily consumption category.

In 2023, the wind of recovery swept across all walks of life. With the upgrading of consumption and the transition of consumer demand, the beauty industry sub-categories emerged constantly. Driven by the trend of comprehensive commercialization, the sub-product track will have more opportunities in Tencent’s ecology. Shu Xuan mentioned in the sharing that in the beauty of domestic products,Anti-aging, skin care and make-upThe three potential product tracks will reach new heights in Tencent’s ecology in the future. Tencent advertising will also provide dual support from policy and technology, and join hands with more beauty brands.A total of millions of daily consumption categories and tens of millions of GMV items were created.

1. Policy support-super product plan linkage incubation, so that new products and explosive products can be traced.

With the rapid development of commodity ecology, toughness development may be the hard power of brand cross-cycle and sustainable management. In this regard, inPolicy supportWang Yi proposed that Tencent’s advertising super product plan is aimed atBrand new products and potential explosive productsLaunched"Shangxin Easy" and "Explosives Pass"Products, aiming at incubating with brands, make brand new products easier to throw, and make white brand explosive products more out of the circle.

2. Technological innovation-commercialization, let the brand grow scientifically.

Faced with the advertising problems such as difficulty in starting new products, difficulty in expanding old products and large cost fluctuations,"commercialization"It has become one of the key solutions for brands to face challenges directly. Taking commodity information as a series"people and goods matching"Pattern, based on"The system knows the goods"and"The system understands people"Can make commodity advertisementsMore scientific and accurateMatch to a more suitable consumer group. With the pursuit of long-term growth of the beauty industry brand "from efficiency to quality" becoming the mainstream trend,Djukov, CEO of Chuilun Technology, said"Traffic will only become more and more expensive, and the cakes in the market will only be reserved for brands that know how to be refined."

Djukov, CEO of Chuilun Technology

At the same time,Zhao Yi, Director of Tencent Advertising Beauty & Luxury Industry OperationsIt is also mentioned that if the brand wants to grow up in Tencent’s ecology, it will go through three stages: introduction period (new product introduction & quantity), growth period (explosive product boosting) and maturity period (explosive product continuous expansion). In these three stages, Tencent advertising will start fromOperational assistance, product selection and policy supportAnd other dimensions to provide technical and strategic guidance for brands to launch goods, and promote the growth breakthrough of track categories.

Zhao Yi, Director of Tencent Advertising Beauty & Luxury Industry Operations

three

Opportunity point three

Wechat ecological social value release+ecological ability optimization and upgrading, building brand user assets compound interest

As a connector of the WeChat ecosystem, the video number has been strong since its release in 2020 and has gradually become a brand.Revitalize the core hub and new traffic position of Tencent. From the perspective of brand"Short video and live broadcast are easier to help brands build trust with users, which is simpler than simply piling up graphic materials. Video number may indeed be an opportunity for more brands."Xia Zheng, the founder of Yi Nian Cao Mu&a private field observation consultantSay so.

Taking the video number as the origin, Tencent advertising provides the brand withLive broadcast and short videoWaiting for multiple paths to radiate multiple opportunities in Tencent’s ecology. First of all,"video number+live broadcast"Provide a brand-new brand."relational live broadcast"Mode, so that brands can establish a centralized scene of interaction and transformation with users through live broadcast of video numbers, and help brands realize"Flow" to "Allowance"Transformation. In this regard,JASON ZHANG, founder of Solution ConsultingSaid in the round table sharing, "Brands should turn the amount flowing in public domain into the amount left in private domain.All the exposure and promotion of the public domain is not only the value of the brand itself, but only by depositing the public domain users in their own private domain pool, and then using Tencent’s eco-rich contacts to maintain and connect the users and create a deep long-term relationship between the brand and users, will users truly become brand assets. "

Secondly, "video number+short video" has become the brand’s new traffic position.The brand can amplify the brand influence through short videos and continue to attract users. And with"video number+music LIVE", "video number+knowledge content" and "video number+big event"For example, the "video number+content ecology" provides more space and scenes for beauty brands. Brands can coordinate content with social contacts within the video number to incite public domain traffic to revitalize private domains.Feng nian, founder of the golden handIt is put forward that "every high-quality content will definitely trigger some emotions of users, so the key to breaking the circle of video number content lies in reaching the target crowd to achieve high broadcast completion rate, and triggering user emotions through content to improve interaction rate". Wang Yi also said, "In the future, Tencent Advertising will continue to increase cooperation in the content of video numbers, involve more users, and help brands successfully break the circle in video numbers and drain private domains."

Feng nian, founder of the golden hand

In addition, in ord to give full play to that value of the video number,Tencent Advertising and Zero One Technology jointly released the "Video Number Activation Beauty Global Operation-Tencent Beauty Video Number Operation Guide", providing advanced experience and practical layout guidance for more brands to lay out video numbers.

On the left: Jian Feng, CEO of Zero One, and Wang Yi, head of Tencent’s advertising beauty industry, on the right.

four

Opportunity point four

Multi-dimensional assistance from the industry to provide guidance on the long-term development path of beauty.

In order to help more beauty brands grasp"Video Number & Private Domain"New opportunities to win, with the help of Tencent Ecology to continuously expand commercial space, Tencent advertising invitationFeng Nian, founder of Dianjinshou, Bao Ye, founder of Hua Makeup Club, Kong Huihui, editor-in-chief of Cosmetic Watch, Xia Mei, founding partner of Jumei, JASON ZHANG, founder of Jieshu, Jianfeng, CEO of Zero-One Mathematics Department, Cai Chaoyang, founding partner of Qingyan, and Xia Zheng, founder of Yi Nian Caomu & Private Observation Consultant.Eight beauty industry experts jointly set up[Beauty Industry Experts Alliance]It aims to provide path guidance for the long-term development of the beauty industry through continuous exploration, discussion and co-creation. On-site,Shu Xuan, head of Tencent advertising beauty cosmetics & luxury industryEight experts were also awarded industry consultant certificates.

In addition, Tencent advertising fromGlobal growth, consumer links, brand innovationThe three dimensions are37Brand promulgation"Tencent Domain See Beauty Award"Encourage outstanding brands that have begun to achieve outstanding results in various fields in 2022. Among them,Huaxi Bio, Giant Bio, Winonawait forfiveBrand acquisition"Best brand influence",Fu erjia, Dr. Ai, Lin Qingxuanwait foreightA brand won "Best brand innovation”，Jiao Lian, Zhongke Runhang, Jimmywait foreightA brand won "Best growth award”，Baixianji, Han Gao, and Chuilunwait for11A brand won "Best category award”，Maggie Mageline, Afu Essential Oil, PERFECTDIARY Perfect Diarywait forfiveA brand won "Best private domain operation award"Awards honor.

"For Tencent’s ecology, I suggest that beauty brands should enter early rather than late. If brands can find the most suitable way around traffic strategy and crowd strategy, you may be the next card table."Xu Jidong, Chairman and CEO of Hangzhou JumeiSuggest to the beauty brand in sharing. In 2023, Tencent advertising will provide more new opportunities for more beauty brands to open up a broad global business growth space, just asWang yiSay"In 2023, Tencent’s advertising will focus on the center of" creating millions of daily consumption categories and millions of GMV items together "and the three basic points of" video number, powder adding and product announcement "to help more beauty brands unlock the best posture of ecological cooperation with Tencent".

The mode under the new medical insurance policy： changing the way of seeking medical treatment and improving medical efficiency

Many countries have announced pension replacement schemes for retired employees of enterprises. This news has undoubtedly brought good news to the retired workers, who can look forward to better protection and welfare in their later years.

According to the analysis of relevant documents, the calculation method of pension replacement amount for enterprise retired employees is mainly based on factors such as individual payment, service years and average monthly payment base. The detailed rules for the implementation of this scheme also clearly stipulate how to apply for and receive replacement money.

When calculating the amount, the individual payment is one of the most important considerations. According to the original system, the monthly social insurance premium paid during employment is the amount paid by individuals. According to the latest policy guidance, in addition to some overtime allowances, it also includes various types of rewards, allowances and other income items.

The length of service is also a key factor affecting the amount of replacement. Generally speaking, retired workers will get a certain proportion of basic pension when they formally participate in social insurance and pay for more than 15 years continuously. However, under the previous system, some enterprises had imperfect payment records or broken files, which led to the difference between the actual payment amount and the payable amount. In this plan, it is clearly stipulated that individuals with incomplete service years should be subject to remedial verification and given corresponding rewards.

When calculating the replacement payment, the average monthly payment base is also one of the factors to be considered. According to the policy, the average monthly payment base can be understood as the result of dividing the sum of the funds collected and deposited in the social security account by the accumulated working time (unit: month). This data can reflect the individual’s level of paying social security fees and the degree of taking risks.

The announcement of the pension replacement plan for retired employees of multinational enterprises has undoubtedly brought good news to the majority of retired employees. Through detailed analysis of key factors such as calculation amount, service years and average monthly payment base, it can be seen that this scheme aims to make retired employees enjoy better, more stable and fairer treatment.

There are still some problems to be solved in the implementation process, such as information checking and application process, which need to be simplified and convenient. At the same time, the differences in different regions, industries and income levels should also be taken into account when formulating the plan to ensure that all groups can benefit fairly.

The pension replacement scheme for retired employees of multinational enterprises will bring practical benefits to retirees and improve their quality of life in their later years. We look forward to the smooth implementation of this plan and make positive contributions to social stability and development. It is our common goal to let every retired worker who has worked hard to spend his old age in warmth and comfort.

With the development of society and the improvement of people’s living standards, health problems have become the focus of modern people’s attention. In the field of medical treatment, a brand-new model called "stay in hospital during the day and go home at night" is being tried out, which brings patients a more convenient and efficient medical experience.

There is far-reaching significance behind this innovative move. Traditional hospitalization often requires a long stay in the hospital, which not only consumes time and money, but also increases the risk of infection and other inconveniences. The introduction of the mode of staying in hospital during the day and going home at night takes into account the needs of patients and the overall efficiency of resource utilization.

Preliminary results have been achieved in the implementation process. The first is to alleviate the problem of clinical acute drug shortage in some areas. Due to the limited quantity of drugs available for purchase and the high requirements of storage conditions, there are too many conflicts under the traditional hospitalization system; However, through this model, the usage quantity can be accurately located, the allocation is reasonable, and it can be extended to more hospitals, further improving the efficiency of drug use. In addition, obvious results have been achieved in reducing medical expenses. Because the mode of staying in hospital during the day and going home at night can reduce the stay time of patients in the hospital, it not only saves bed resources, but also greatly reduces the extra expenses incurred by patients in the process of medical treatment.

Future development prospects and challenges also exist. First of all, it is necessary to strengthen the formulation and supervision of the implementation standards of this model. Although the model has been tried out in various places at present, and relevant experience and normative documents have been gradually accumulated; However, considering the great regional differences in China and the limited infrastructure conditions in some areas, a more comprehensive, systematic and operable implementation standard must be established and effectively supervised to ensure the quality and safety of treatment.

The fans want it, but why can’t Mane return to Liverpool？

(ball game) fanWhat children want, but why?ManetCan’t go back to Liverpool

Sadio mane’s return to Liverpool is difficult in reality.

A world-class winger from Senegal. Although the posture of 174cm is not excellent, he can paralyze the opponent’s defense with explosive speed and gorgeous personal ability. As an African, he has excellent athletic ability, and his ability to finish in a box and cooperate with his teammates is an outstanding standard attacker.

After growing up in the local league, he entered the European stage. In 2011, he went to the French Metropolitan Team, made 19 appearances in the first division, scored 1 goal and assisted 1 time, which showed the possibility. Later, he moved to Salzburg, Austria, where Poten broke out. In the first year of his transfer, he scored 16 goals and assisted 9 times in 26 league games, and joined the League 10-10 Club in 2013-14.

Thanks to this performance, he successfully entered the major leagues. The destination is Southampton. The league level has risen sharply, but for Manet, there is no need to adapt. Manet scored double-digit goals in the league, which attracted the attention of all teams and continued to perform in the 2015-16 season. Therefore, people’s attention was quickly contacted.

The winner is Liverpool, coached by head coach klopp. Manet, who grew further in klopp’s coaching system, established a solid offensive line with mohamed salah and Hoberto Pilmis Nu, and directed Europe. In the 2018-19 season, he scored 22 goals in the league and became the top scorer. Together with Liverpool, he won the league and the European Champions League (UCL). Although it was somewhat depressed, it ushered in the "second heyday" after changing its position to center.

Before this season, he started a new challenge. He left Liverpool for Bayern Munich, Germany. Munich sent robert lewandowski and placed high hopes on Manet.

But the activity is minimal. Including the cup, he played in 37 games, but only scored 12 goals and assisted 6 times. Recently, it also committed violence against leroy sane, and even caused a lot of talk.

In the end, the transfer rumors were blown within a season. Therefore, there are rumors that he will return to Liverpool.

However, danny murphy, a panel discussion group in the British media Talk Sports, denied the possibility of Manet returning to Liverpool. He said: "The fans want Mane to come back, but it is very difficult in reality. Liverpool already have five or six strikers. In addition, Liverpool still has a lot to add. Attack is not a position that needs to be strengthened. They badly need to bring in midfielders.

As Murphy argued, Liverpool’s offensive lineup is saturated. Even if Pilmis Nu left at the end of this season, five players, including Leonardo Nunez, Salah, Diogu Zota, Cody Corner Gun and Luis Diaz, immediately felt the fighting capacity.

Mutalifu： China Football Association is unique in wanting to return to China as soon as possible to play in the league, abandon the league and engage in zipper training.

According to Beiqing Sports, on May 16th, the AFC announced the list of 11 host countries of the 6th U23 Asian Cup qualifier in 2024 and the first stage Asian group match of the men’s soccer qualifier for the 2024 Paris Olympic Games through official channels. China Football Association. This means that the China national team of the 2001 Olympic Games will compete in this stage at home in September this year, and the Barracuda Bay Stadium, the home of Dalian people, will become the home of the China national team. Home plate. Olympic team.

In order to prepare for the above competition, under the arrangement of China Football Association, the Olympic team, led by head coach Zheng Yaodong, conducted a three-month overseas training in Belgium and Croatia. According to the plan, the Olympic Games will be held in Europe for half a year. According to the blogger Lester Fox’s previous news, the domestic Olympic Games held 17 warm-up matches in Europe, with 4 wins, 1 draw and 12 losses, most of which were amateur or professional teams.

On the afternoon of May 16th to 17th, local time, the Olympic team played against the first team of HNK League for two consecutive games. First, they lost 0-4 to the third place of the first team of HNK League, HNK Shibalia. This was their biggest defeat since training, but the next day, NK Bird, who ranked ninth with a 4-1 winning streak, and He Xiaoke, who stayed in Croatia, scored two goals in a row. Croatia’s first division is the second division of Croatia, which is higher than China’s first division.

On May 18th, Mutalihu, the main force of Xinjiang Youth National Team, who was selected for the Olympic National Team, updated his SNS, expressing his expectation for the game at Fenghuangshan Football Stadium, home of Rongcheng. As a potential frontcourt player, Mu Tareef entered the rotation team of Chengdu Rongcheng in the Super League last season. However, he moved overseas for the Olympic Games, so he will experience home games this season and has not played for the team so far. Regarding the atmosphere of the Phoenix Mountain Devil, he wrote on social media:

"Many of my fans and friends have been asking me when I can finish my training in Europe and return to my country to participate in the competition. "I’m worried. Every day in Europe, I am growing up slowly. I want to take a step forward. I’ve seen the video of Chengdu Rong’s home court this season countless times. It’s really like a dream, isn’t it? “

Chengdu Rongcheng’s performance in the Super League this season is quite eye-catching, with Lomulo and Daniel F. Akerson’s frontcourt duo firing fully. We know Muta Rif is looking forward to returning to China to work together. Judging from the current members of Mu Tareef’s Olympic squad, young players such as Tao Changrong, Abdulamu and Hu Hetao have become important forces in the club’s squad and made the team stronger in just a few league matches.

Every game, the China Football Association will do something stupid. In order to influence the 2002 and 2006 World Cups, the China Football Association announced the cancellation of the relegation system in 2002 and 2005, and in 2001, Zheng Yaodong led the national youth team to participate in the second division. As a result, the chicken wings were scattered all over the floor.

With the professional league in China in full swing, the China Football Association will send the most promising generation of Olympic players abroad for half a year’s training. When they return home, the first stage of the Super League will also be over. These players will miss training opportunities in real leagues.