分类： spa

Since BYD began to expand its automobile business, the concept of new energy vehicles has attracted more attention. In 2008, Buffett’s subsidiary became a strategic investor of BYD, which pushed BYD to the stage. However, in recent years, BYD’s development has not been smooth sailing. The safety and practicability of new energy vehicles have been questioned by many parties. After experiencing a big decline in 2012, the company’s share price began to pick up last year. Has BYD ushered in a new spring? Will Tesla’s entry into the China market have an impact on BYD? Can the launch of "Qin" promote BYD’s spring arrival?

BYD’s business can be divided into three categories: rechargeable battery business, mobile phone parts and assembly business, and automobile business including traditional fuel vehicles and new energy vehicles, in addition to expanding related new energy products.

BYD’s new energy vehicles always attract people’s attention for the first time. However, the other two major businesses of the Group also account for about 50% of the revenue sources, and their profitability cannot be ignored. In recent years, the proportion of automobile business income has increased year by year, and the company has invested more efforts in the automobile business that has attracted much attention. The proportion of secondary rechargeable batteries has basically remained at 10%, which is a relatively stable and mature business in the company, but it is not the future growth point of the company.The company’s future development focus is mainly on new energy business, including solar power stations, energy storage power stations, electric vehicles, LED and other green products..

BYD is very good at manufacturing rechargeable batteries, and its main customers include mobile phone brands such as Nokia, Samsung and Huawei, as well as global manufacturers of power tools and other portable electronic equipment such as Bosch and TTI. Lithium-ion batteries and nickel batteries produced by the Group are widely used in mobile phones, digital cameras, power tools, electric toys and other portable electronic devices and electric products.

In terms of mobile phone components and assembly business, BYD provides vertically integrated one-stop service, designs and produces mobile phone and computer components such as keyboard, LCD module and camera, and provides complete machine design and assembly services, but does not produce its own brand of mobile phones and computers. Its customers include: Nokia, Apple, HTC, Samsung, Motorola, Huawei, Pratt & Whitney, Toshiba and so on.

In 2003, BYD officially acquired Xi ‘an Qinchuan Automobile Co., Ltd., entered the field of automobile manufacturing and sales, and began the development journey of national independent brand cars, with production and sales exceeding 2 million vehicles. Automobile products include all kinds of high, medium and low-end series fuel cars, as well as automobile molds, auto parts, dual-mode electric vehicles and pure electric vehicles. Representative models include F3, F3R, F6, F0, S8, G3, M6, L3 and other traditional high-quality fuel vehicles, as well as the world-leading F3DM dual-mode electric vehicles, e6 pure electric vehicles and K9 pure electric buses.

BYD has also established a joint venture with Daimler, a luxury car brand, to jointly research and develop electric vehicles. At present, its Tengshi brand has been listed.

On April 28th, BYD released the first quarterly report of 2014, which realized operating income of 11.724 billion yuan, down 9.0% year-on-year, and realized net profit attributable to the parent company of 12 million yuan, down 89.4% year-on-year. According to the analysis of UBS Securities,On the one hand, the decline in sales volume is due to BYD putting most of its energy into the research and development of new energy vehicles, which leads to the slow pace of research and development and launch of traditional automobile business models; On the other hand, the competition in China’s automobile market is becoming more and more fierce. If you don’t advance, you will retreat, and the competitiveness of BYD’s old models (such as Su Rui and F3) will decline.BYD also admitted in the report that the decline of traditional automobile business was the main reason for dragging down BYD’s profit in the first quarter.

BYD Group not only has government payment in policy, but also has considerable government subsidies. Take its pure electric vehicle E6 as an example, the price range of E6 is 309.8-33 million. E6 pioneers can enjoy a total of 114,000 yuan of state subsidies and local subsidies. The price for consumers to buy e6 luxury terminals is 195,800 yuan, and the price for purchasing e6 elite terminals is 216,000 yuan. Government subsidies account for about 34% of the original price, and the subsidized price is really attractive to consumers. Judging from the annual reports of the past five years, government subsidies have been increasing, reaching about 670,000 in 2013. Although it is still not enough to compensate BYD’s high expenses, government subsidies are only a unique policy of BYD in its growth period. However, in the short term, the government’s support attitude towards BYD Group’s projects is very clear, and everything depends on whether BYD can grasp the development opportunities.

In addition, BYD’s R&D expenditure has remained at a level of about 1.3 billion in the past five years, with no significant increase or decrease, and the distribution expenses are basically between 1.5 billion and 2 billion.

BYD’s operating cash flow decreased by nearly half in 2013, and most of the cash at the end of the year came from cash flow from financing. On May 30th this year, BYD also issued 121,900,000 new H shares to supplement its working capital, and the funds raised will be used for the new energy automobile business. However, the market reactions in the two places were mixed, with A shares rising sharply and H shares falling sharply.

Through the above financial analysis, we find that BYD is still in the growth stage, with huge expenses in all aspects and weak current profitability. Although the current P/E ratio is nearly 130 times, most investors value its profitability in the next few years.After BYD released its first quarterly report in 2014, its profitability and cash flow did not improve, resulting in a sharp drop in its share price. Among them, the investment loss reached nearly 8.6 million RMB. The company disclosed that most of the losses were caused by the investment loss of the joint venture company. The parent company increased investment and development in all aspects at the same time when the business has not grown steadily. This can only make up for the tight cash flow by issuing additional shares or increasing financing.

BYD has not really stimulated consumers in private cars, mainly because consumers are worried about endurance and safety, and BYD’s car design and logo have been criticized by the masses. For consumers, environmental protection may be far less important than appearance and performance.

Compared with other automobile brands, BYD is obviously favored by more governments, which is related to BYD’s more professionalism in the field of new energy. At present, there are 800 E6 pure electric taxis and 220 K9 pure electric buses in Shenzhen, which are used as pilot cities to promote electric buses. In May, 2013, the pure electric bus was operated in Hongkong. Outside the China market, BYD’s K9 electric bus had trial operation projects in the United States, Spain, Hungary, Austria, Belgium and the Netherlands.

Investment point of view

New energy industry

BYD is a leading representative in China in its industry. With the reduction of natural resources such as oil, the traditional automobile industry will be the most affected, and the future will be the world of new energy industry. Therefore, the state will give subsidies to the new energy industry in terms of policies and funds. However, BYD, as a battery-making enterprise, has not invested in the field of new energy vehicles smoothly. Although the enterprise has its own brand and professional technology, many traditional automobile brand companies have begun to develop new energy vehicles or low fuel consumption, such as Toyota Prius, Nissan leaf and Ford fusion. With its strong capital, original market share and brand awareness, BYD’s automobile business is also facing many competitors. Future new energy vehicle projects in China still depend on brand building, energy saving and green premium ability.

At present, BYD has adjusted its three major businesses in the future to photovoltaic power generation, energy storage power stations and new energy vehicles, and it is expected that it will continue to invest in research and development and construction of energy storage power stations in the short term. At the technical analysis meeting in 2013, Wang Chuanfu, the president of the group, announced the "dual-drive strategy"-one is to develop energy-saving technologies in both traditional fuel vehicles and new energy vehicles, and the other is to promote dual-engine dual-mode in the personal market and pure electric vehicles in the public transport market. From the naturally aspirated engine with energy-saving technology, to the world-synchronous TID powertrain, to the green hybrid technology, to the dual-engine dual-mode power and pure electric vehicles, BYD has completed the strategic layout from single-drive to dual-drive, and gradually strengthened the energy management system.

The investment in BYD should not only be analyzed from its current profitability or short-term stock price changes, but also from a medium-and long-term perspective to look at the strategic value and significance of the new energy automobile industry chain and lock in the future technological innovation and consumption orientation.

Although the mobile phone parts and assembly services and rechargeable battery business, which together account for about 50% of the revenue, are fiercely competitive in the industry, BYD can still obtain objective income in this field with the increase of mobile phone sales. The capital market is optimistic about this business, and many rating agencies rate BYD Electronics as "buy".

BYD and Tesla

Tesla, which has attracted much attention, began to enter the China market and set up energy storage stations in major cities. Although Tesla also produces new energy vehicles, it is not completely competitive with BYD. Tesla is the first electric vehicle in the world to give up the traditional lithium iron phosphate battery for vehicles and choose a laptop battery. In fact, the price of Tesla in the United States is more than 80,000 US dollars, and the tariff, value-added tax and transportation cost entering China account for 33% of the current domestic price. Tesla is positioned in the high-end market, and its price is far from BYD. Comparing BYD’s "Tang" to "Model X" is because Tesla’s seven-seat SUV also adopts the same power layout: one motor for the front and one motor for the rear axle, thus forming a four-wheel drive system. However, because the target market is different and the consumer demand is different, BYD’s R&D, products, market and brand positioning are different from Tesla’s.

However, it is worthy of our attention that Tesla’s cruising range can reach 500 kilometers, and BYD Qin’s cruising range can reach 70 kilometers in pure electric mode. Although the hybrid mode can be used to make up for the lack of cruising range when running long distances, if Tesla can make a model with mass price in the future, it may pose challenges to BYD.

　　Gan Youqin (first from left) is broadcasting live. Xinhua News Agency reporter Cao Yuming photo

　　Core reading

　　A large number of young people who both have ideals and advocate hard work go to the front line of poverty alleviation and show their talents at the grassroots level. They use new ideas and technologies that young people are good at to solve some long-standing problems; With active creation, the story of youth helping the poor is interpreted. Those busy youth figures have become a beautiful scenery of the times.

　

　　In 2015, Hu Yao, a young teacher of Guizhou University, went to the front line of poverty alleviation to accurately solve the employment and training problems of poor rural households through data collection, activation and application.

　　In the same year, Liu Yifeng, who was still a sophomore in the Department of Thermal Energy in Tsinghua University, decided to drop out of school and start a business. He devoted himself to the mass production of high-efficiency crystalline silicon solar materials, devoted himself to photovoltaic poverty alleviation and brought real benefits to the people.

　　In October 2019, Hu Yao and Liu Yifeng met on the podium, and they also got the certificate of "China Youth Entrepreneurship Award and Special Award for Poverty Alleviation".

　　Getting rid of poverty is a great cause and has a strong appeal to contemporary youth. A large number of young people who both have ideals and advocate hard work go to the front line of poverty alleviation and show their talents at the grassroots level. They use new ideas and technologies that young people are good at to solve some long-standing problems; With active creation, the story of youth helping the poor is interpreted. Those busy youth figures have become a beautiful scenery of the times.

　　Mobile phones have become a new agricultural tool, and the local "mountain products" has become a "tip" in online celebrity.

　　"Our fruits are all delivered now, and they are guaranteed to be fresh. Please rest assured!"

　　Click on the short video of "Nine Sisters of Clever Women". After 80, Gan Youqin showed the citrus that was about to be packaged and delivered to the camera, and peeled off one at random, with thin and juicy skin and firm meat. Behind Gan Youqin, more than a dozen workers are working on the assembly line of e-commerce warehouse, such as moving fruit, picking fruit, sub-packaging, weighing and packaging. Click on the comment again, and the netizen left a message: "The fruit is sweet and delicious, and I like it for you!"

　　Ling shan, Qinzhou City, Guangxi Province is a famous "hometown of fruits", and Gan Youqin’s home is in Suwutang Village, Sanhai Town, ling shan. Because she ranks Laojiu at home, Gan Youqin named her short video account "Qiaofu Jiumei". Cooking, working in the fields, fishing with nets, climbing trees and picking fruits … … Gan Youqin often shares rural life in short videos, so he has accumulated a large number of followers and has an unusual "carrying power".

　　In September 2017, Gan Youqin’s "carrying power" broke out. "Add WeChat to sell for a few days and sell more than 1,000 kilograms every day. When the number of WeChat people was full, I opened an online store. " At the end of October 2018, Gan Youqin’s online store pre-sold seasonal fruits and oranges, which coincided with the launch of the "Buy while Watching" activity on the video platform. The short video directly linked to the store, which brought huge traffic to the online store. "One week after the pre-sale was launched, the order increased to more than 90,000 kilograms, and I tasted ‘ Short video+e-commerce ’ The sweetness! " Gan Youqin now has over 10 million fans and over 100 million video hits, making him a "country online celebrity" with a hoe and a live broadcast.

　　Mobile phones have become a new agricultural tool, and the local "mountain products" has also become a "sharp commodity" in online celebrity. Gan Youqin began to ponder to help the villagers get rid of poverty together. "In the past, villagers stayed up late to sell fruits, picked them during the day, and waited for wholesalers to collect them at night. From 1 am to 6 am, it took more than two months to sell them out. Now through short video promotion, you can help everyone sell out the fruit in one week. " Gan Youqin and his wife built an e-commerce base covering an area of 10 mu, providing jobs for more than 50 poor local households. "We pick fruits in the morning and send them to all parts of the country in the afternoon, and the fruits in the village have a market!" Driven by her, many young people who went out to work began to return home to contract orchards.

　　Last year, the team of "Qiaofu Jiumei" promoted and sold more than 4 million kilograms of agricultural and sideline products, with an output value of more than 23 million yuan. Among them, litchi alone sold more than 350 thousand kilograms, and also set a record of daily sales of 17.5 thousand kilograms; Mango in Wuli Town, ling shan has a slow sales of 75,000 kilograms, all of which are sold out by Gan Youqin; Xing an tangerine in Guilin is unsalable. With her help, it directly sold 65,000 kilograms and indirectly helped sell more than 300,000 kilograms.

　　Nowadays, Lingshan industrial base is blooming everywhere, and the villagers grow oranges, plant fruit seedlings and open online stores, leading a colorful life. At present, there are more than 400 e-commerce enterprises in ling shan, employing more than 2,000 people, with accumulated sales exceeding 630 million yuan.

　　Taking the "short video+e-commerce" express train, Gan Youqin and the villagers in Dashan found the stage of self-realization and opened up a new mode of agricultural product circulation. "I am still a real farmer, and I hope to drive more young people back to their hometowns to do a good job in agricultural products, so that everyone can embark on the road of getting rich together." Gan Youqin said.

　　Use big data to find the needs of villagers and match employment training services.

　　What is the data?

　　For Hu Yao, CEO of Guizhou Renhe Zhiyuan Data Service Co., Ltd., the data are not simple ones and zeros, but the actual needs of rural poverty-stricken areas can be tapped through data, thus providing more accurate assistance to poor villagers.

　　Before starting a business, Hu Yao was a doctoral student at Guizhou University, majoring in big data mining and application, and stayed on as a teacher after graduation. In 2012, Hu Yao’s research team cooperated with enterprises to develop a "mobile photo studio" system, and with the support of the government, provided one-stop social security card business card printing service in rural areas of Guizhou. "Villagers can run social security cards at their doorsteps without going to the county." He and his team entered the village to provide data services for villagers, covering 61 counties (cities) in Guizhou Province and covering more than 20,000 natural villages, with a cumulative service of over 10 million people.

　　In this process, Hu Yao found that there are a lot of unmet needs of villagers: asymmetric employment information, unable to effectively match jobs after training … … In April 2015, Hu Yao founded Guizhou Renhe Zhiyuan Data Service Co., Ltd., "with one mind to help villagers get rid of poverty."

　　With the data, how to use it? "Most poor households have a low level of education, lack of skills, and asymmetric information between employers and labor forces, which makes it difficult for rural surplus labor to digest." Hu Yao cut in from this, cooperated with the local employment department, and used data to get through the "last mile" of poverty alleviation: to build an intelligent employment platform, form a personal portrait based on scene-based service data, then form a job portrait based on job requirements, and finally realize intelligent job matching through AI technology. After three years of operation, more than 120,000 jobs have been recommended.

　　Some poor households have high employment expectations, but lack relevant work ability. What should I do? Hu Yaohe’s team also developed an intelligent management system for trainers, and cooperated with local governments and training schools to provide targeted job training for poor households through data matching. Yan Minqin, from Weining Yi, Hui and Miao Autonomous County, Guizhou Province, thought that, like the villagers in Dashan, it was her destiny in this life to work in the fields and take care of the children. Her husband used to work odd jobs to make ends meet, and the couple lived in poverty. However, through the matching of big data information, Yan Minqin and his wife participated in nursing training and successfully became nursing workers in the affiliated hospital of Guizhou Medical University, and their lives became better and better. "They let me see the changes of professional and technical training to poor villagers, and also strengthened the confidence of the officers in starting a business." Hu Yao said.

　　Regarding the future, Hu Yao wants to continue to do a good job in rural employment services. "Use data to continuously serve rural people, make data generate value and transmit more temperature."

　　Empowering traditional industries with new technologies to help farmers increase their income

　　Using idle resources, can poor households get rid of poverty by sitting at home? Liu Yifeng, 24, did it.

　　In 2015, Liu Yifeng, a sophomore in the Department of Thermal Energy in Tsinghua University, decided to drop out of school and start a business, and established Beijing Badu Sunshine Technology Co., Ltd., mainly engaged in the research and development of flexible crystalline silicon solar materials. At the critical period of poverty alleviation, Liu Yifeng decided to help precision poverty alleviation through clean energy technology. "Using the company’s own solar panels, the photovoltaic power station will be built on the roofs of ordinary people’s homes, and the income from electricity sales will be distributed to residents, bringing stable income to poor households."

　　Enterprises are responsible for the construction of power stations, and ordinary people only need to take simple daily care of solar panels, wipe the dust and keep them clean. Taking Chengde, Hebei Province as an example, Liu Yifeng calculated an account: "The enterprise invested 12,000 yuan, and the government subsidized 12,000 yuan to build a 3.24 kW photovoltaic poverty alleviation power station. Every household can generate 5,000 kWh of electricity every year in normal operation, and ordinary people can earn 2,000 yuan, directly entering the bank card or passbook." Today, photovoltaic poverty alleviation business has covered Hanzhong, Shaanxi, Chengde, Hebei, Liuzhou, Guangxi and other places, helping thousands of people to successfully get rid of poverty.

　　"We have an operation and maintenance center in the local area. The power station is equipped with a data collector, a sensor and a communication module. The data is transmitted to the online system every 5 seconds, and an alarm is given in time if there is any abnormality. The operation and maintenance personnel will judge the fault category before carrying out maintenance." Liu Yifeng said that photovoltaic poverty alleviation is much more affordable and takes a long time, which naturally wins the trust of the masses.

　　Chengde, Hebei Province also attracted Zhang Jing who returned home to start a business. After returning from studying in Britain and giving up her white-collar job in Beijing, Zhang Jing established Chengde ruitai Food Co., Ltd. in Xinglong County, Chengde, her hometown.

　　Xinglong County is known as "the hometown of Chinese hawthorn", and the income from hawthorn production and processing accounts for 1/3 of the per capita net income of local farmers. Zhang Jing knows the weight of this sweet and sour fruit in the hearts of villagers. "To help people get rid of poverty, the transformation and upgrading of hawthorn industry is the key. It must be supported by core technology and enhance the added value of hawthorn through innovative technology. "

　　Zhang Jing also established Hebei (Chengde) Hawthorn Industrial Technology Research Institute and served as the president, and hired many well-known fruit experts to build a first-class multi-disciplinary and collaborative innovation Hawthorn R&D team at home and abroad. The construction of science and technology platform makes hawthorn from peel, pulp to stone full of treasures: hawthorn peel is rich in flavanol; The pulp is a well-deserved "king of pulp", which can extract dietary fiber; Fruit pulp can be used to brew "hawthorn red wine"; Even the seeds of hawthorn can be made into rose red liquid antibacterial liquid. Up to now, they have participated in 20 scientific research projects, 4 achievements have been transformed, 4 new products have been developed and 5 patents have been held.

　　With the breakthrough of key technologies, hawthorn industry is undergoing a qualitative change, which has laid a solid foundation for fruit farmers to increase their income and poor households to get rid of poverty. "In 2018, the price of the scale in Xinglong Mountain was one kilogram in 0.7 yuan, which eventually rose to one kilogram in 1.3 yuan under the drive of our company, driving nearly 4,000 farmers to increase their income." Zhang Jing said that by absorbing more than 1,400 poor households’ shares, promoting employment, establishing poverty alleviation factories and purchasing at protective prices, the enterprise has solved the employment of hundreds of people, and has returned more than 2.4 million yuan of poor households’ shares and paid more than 1.4 million yuan in dividends.

　　postscript

　　Show youthful grace in tackling poverty

　　A native "online celebrity with goods", a university teacher who provides employment services with big data, and a returnee youth who uses technology to enhance the added value of agricultural products & HELIP; … When young people walk into the ancient land with ideals and creativity, young generate shines brilliantly. These promising things make young people think. How should young people win the future? Pluralistic societies have diverse answers, but they have one thing in common, that is, they use their keen eyes to discover the needs of the country and society, and then use what they have learned and the empowerment of the times to meet these needs, so that they can truly enter the big era and win their own future.

　　The battlefield of poverty alleviation and rural revitalization is precisely where the current social demand is strong, and it is also a stage for young people to make great achievements. Looking around, many of the more than 2.8 million resident cadres and the first secretary are young people on the main battlefield of poverty alleviation. They are using their youth to interpret wonderful poverty alleviation stories; A large number of young people who go out to work also choose to return home to start businesses and rediscover the charm and advantages of their hometown … … The trickle is merging into a big river and surging into a torrent of the times.

　　A generation has the mission of a generation. Getting rid of poverty is an examination question of the times given by history. How can the problem solvers be short of young people who can best reflect the spirit of the times? We expect more young people to write wonderful chapters in life in the process of poverty alleviation and rural revitalization.

　　In the face of the novel coronavirus epidemic, there are such a group of people who are racing against death. They are parents, wives, husbands and children … … But in the face of the epidemic, they are "angels" dressed in white robes. Voice of China’s "Angel Diary", the fourteenth article, records the daily work of the "angels in white" and captures the touch of the frontline of the "war epidemic".

　　It was cloudy on February 10th, 2020.

　　I am Wu Man, a nurse of endocrinology in Houhu Hospital of central hospital of wuhan. Today is the 17th day of my work in the front line of the "epidemic". On February 8, when I was nursing the patient Mr. Yi Lao, I overheard him say, "Tomorrow is my birthday, and I really want to eat a bowl of longevity noodles." After work, I posted this in the work group, and my colleagues wanted to do something for Mr. Yi Lao. Huang Ruxian, a nurse in gastrointestinal surgery, accepted the task of longevity noodles. Near noon on February 9, Huang Ruxian made a birthday cake with bread at home, inserted some candles, and then made longevity noodles. I, Huang Ruxian and other nurses sent cakes and longevity noodles to Mr. Yi Lao, and played birthday songs, clapping their hands to bless him and cheer him up.

　　Mr. Yi Lao said to us: "You have made me spend an unforgettable 76th birthday, and I have regained my confidence in defeating the virus. Although you are wearing protective clothing and masks, you can’t see your faces clearly, but I believe you are all the most beautiful angels in white. "

　　On February 10th, 2020, it rained in Wuhan.

　　I am Dr. Wei Qi from the Department of Hepatobiliary and Gastrointestinal Surgery of Wuhan Hankou Hospital. Today is the 20th day of my participation in the fight against COVID-19 (rescue work), and now I am mainly responsible for the emergency treatment and management of critical patients in fever clinic. The emergency room has been overloaded for a long time, and we have worn all kinds of protective clothing and n95 masks. It is really different every day, but we can still overcome it.

　　My wife is also a nurse in our hospital. Now she is in the isolation ward. The most worrying thing is that she has two babies, who are taken care of by her grandmother alone in the country. She is a very strong person. Every time she calls, she says that her family is fine, so that we can work in the hospital with peace of mind. But I can imagine that a six-year-old and a three-year-old child are naughty, and she may even be in a hurry to cook. Now I hope that the people of the whole country will work together to overcome this epidemic!

　　It will be cloudy on February 10th, 2020.

　　I am Wang Yanli, a doctor in the Department of Respiratory Medicine of Wuhan Children’s Hospital, which is the only designated hospital for children in novel coronavirus, Wuhan. My sisters and I have been working in the isolation ward for 15 days.

　　Two days ago, it was the Lantern Festival. Most of my colleagues forgot this festival, and the careful head nurse Li Wenqing didn’t forget it. Early in the morning, after arranging the affairs of the department, she quickly asked the nurse in the rest area to cook the dumplings, and sent the hot dumplings to each hospitalized patient: "Come, have some sweetness." Although we didn’t eat dumplings or reunite with our families, it was warm to look at their smiling faces. There was something warm on my mind that day. In the afternoon, I went out of the ward and went back to the rest area to prepare for dinner. I found that the nurses and sisters were all busy in the small classroom, and soon the table was filled with all kinds of food we could find, as well as a small cake. I just know that the head nurse’s birthday has passed two days. Everyone made an appointment to make up a new birthday for the head nurse. As soon as the head nurse entered the door, she was moved to cry. Each of us was more than one meter away and sent her blessings one by one. The pistachio of the department said that we will never forget this day.

　　It was cloudy on February 10th, 2020.

　　I’m Jing Wong, head nurse of the first isolation ward of Xiaogan Central Hospital. Today is the 12th day for me to take part in the fight against the COVID-19 epidemic. These days, I am mainly responsible for ward management, clinical nursing and organization and coordination with Chongqing Aid Hubei Medical Team.

　　In addition to basic treatment, we will also give spiritual encouragement to patients every day and strengthen their determination to recover, such as our grandfather in bed 37 — — The 67-year-old critically ill patient was very depressed when he first moved in. Through our daily psychological comfort and chat, he is now obviously relieved compared with before he was hospitalized, and he can even eat by himself. I hope all the patients in the hospital have the same determination and belief in recovery as him. At this moment, if there is a fast-forward button, I hope to go directly to the day when we win the battle!

　　It was cloudy in Wuhan on February 10th, 2020.

　　I am Ge Shengting, a nurse in Hongqiao Campus of Huashan Hospital affiliated to Fudan University in Shanghai. Today is the seventh day of my work in the front line of the "epidemic".

　　After the construction and planning a few days ago, the Wuchang shelter hospital where we are located has gradually entered the right track. Today, it’s my first time to enter the cabin. Seriously, even if I do a good job in psychological construction and stand in front of the gate of the "patient area", my heart beats faster. I pushed the door open and the scene behind it was peaceful. From 8: 00 am to 12: 00 noon, the first "4 hours" I entered the warehouse whizzed past. My uncles and aunts, like my relatives, care about whether I am tired or not. Although my back is soaked, I still don’t want to miss every second of caring for them. Our shelter is like a big ship sailing in the stormy waves, and we in white protective clothing are like a great white guard for health. We will protect you from going ashore safely!

　　It was rainy on February 10th, 2020.

　　I’m Liu Qihui, a nurse in the ICU of cardiac surgery in Hainan Provincial People’s Hospital. Today is the 14th day of my arrival in Wuhan and the 11th day of my fight against COVID-19. I called my grandparents last night and lied to them. I was busy in the hospital (Hainan Provincial People’s Hospital) and may not have time to call them. As a result, they said they already knew that I was in Hubei. I hope I can call them often to report my safety and pay attention to safety! I stopped for a few seconds to reply. Okay. Grandpa used to be a soldier in the 34th Division of the 12th Army of Nanjing Military Region. He said, "When one side is in trouble, all sides can support it. Now it’s your turn to go to the battlefield. Be sure to pay attention to safety and take care of yourself! " Grandpa, I will definitely come home to see you when the epidemic is over. You from afar, please rest assured that we will return safely!

　　It was cloudy in Wuhan on February 10th, 2020.

　　I am Zhou Jienan, a member of the National Emergency Medical Rescue Team of the Second Xiangya Hospital of Hunan Central South University. Yesterday was my 29th birthday, and I came to Wuhan from Hunan. Before I left, I went to the hospital staff barber shop to get a haircut as my special birthday present. This inch is the same as mother’s.

　　In May 2014, her mother, who was also a nurse in the Second Xiangya Hospital, underwent radical mastectomy on the right side and received four stages of chemotherapy. Before she lost all her hair, she decided to take the initiative to give up, and shaved a monk’s head without stopping. I knew she was afraid that I would look uncomfortable every day. After shaving my head, my mother smiled and asked me: Is it okay?

　　After four courses of chemotherapy, black grass quietly emerged from her head. Slowly, my mother made the transition from a buzz cut to a lovely and delicate short perm.

　　On February 9, with the same optimism, I cut a cut with the same paragraph as my mother. It not only saves the time of care, but also facilitates the putting on and off of isolation and protection facilities. Taking advantage of my 29th birthday, I would like to say thank you for your hard work, for giving birth to me, for educating me to grow up with me, and for teaching me to fight the disease with the same inch.

　　I will come back safely. At that time, we will abandon the masks. I want to tell you something about my trip.

　　Reporter from Central Station: Zhou Yifan, Xiao Yuan, Jin Yunjin, Zuo Aifu from Hubei Station, Ling Shu, Zhang Jing, Zhu Yong from Hainan Station and Fu Lei from Hunan Station.

　　Hubei TV: He Bin

　　Xiaogan Station: Yun Nie

　　Perspective of online celebrity’s economic fieldManufacturing marketing myth:

　　You can sell 30 million yuan of clothes and 15 thousand lipsticks in 5 minutes.

　　Shaping the fan economy:

　　The data shows that 76.6% of the "post-95/00" will "plant grass" (under the recommendation of others, they will have a desire to buy a certain commodity) and online celebrity will recommend products.

　　Faced with regulatory issues:

　　In response to related issues, relevant people suggested that in the future, big data technology and information technology should be used to support the law enforcement of online transactions, and a unified supervision system and regulatory agencies for Internet transactions should be established.

　　Earlier this month, 2019 Weibo Super Red Man Festival was held in Chengdu. The gathering of online celebrity, MCN organization (content incubation and management organization) and mainstream platforms in the whole field provides an opportunity for observing online celebrity’s economy. Why did online celebrity bring the goods? Who is being planted with grass? Where is the future of online celebrity’s economy? Over the past few days, Chengdu Business Daily-Red Star journalists have talked with practitioners in various links of online celebrity’s economic industrial chain and observed online celebrity’s economy in the past year.

　　With the help of Tik Tok’s color test, Li Jiaqi, the "lipstick brother" who captured thousands of girls, sold 15,000 lipsticks in five minutes, setting a myth of carrying goods with a turnover of 3.53 million in five and a half hours of live broadcast … … Online celebrity people with their own traffic have become walking "cargo planes". Under their recommendation, one network explosion after another was born.

　　It is not difficult for Zhang Dayi to sell 30 million yuan of clothes in five minutes. Its Taobao shop became the first Taobao shop with sales of "double 11" exceeding 100 million yuan. As a major shareholder, Ruhan Holdings also listed on NASDAQ in April this year, becoming the "first share in online celebrity". Why did online celebrity bring the goods? Who is being planted with grass? What are the feasibility, uncertainty and problems of online celebrity’s economy? How to make it develop more healthily and orderly?

　　On August 31st, last year, Zhang Dayi launched Mickey’s 90th anniversary joint venture with Disney, which sold 220,000 pieces that day and exceeded 30 million in five minutes. Just at the 2019 Weibo Super Red Festival held in Chengdu, Zhang Dayi revealed The Secret Behind.

　　"Nowadays, young people buy goods not only by looking at the product itself, but also by caring about the label meaning behind the product. Presented with rich content and forms, let brands and users find resonance in label preferences. " On August 3, Zhang Dayi, who appeared in Chengdu, mentioned that for the generation born from 1996 to 2010, label preference is one aspect to please this part of users.

　　According to Accenture’s "Global Post-90s Consumer Survey China Insight" report, social media will become the main consumption channel for post-90s consumers in China, and about 70% of the respondents expressed interest in shopping and trading directly through social media. "Social media is just the need of young people. Use social media such as Weibo to empower products, create products with social attributes for users, and make products become social currency." With the fast pace of life and increasingly scarce time, Zhang Dayi believes that users need different experiences more.

　　"Same paragraph, joint name, limited edition … … These keywords can reach the high point of contemporary young people. " Zhang Dazhao told reporters that the expression of selling goods should be straightforward. "In the era of rapid expansion of information, it is difficult for everyone to spend a lot of time speculating on the meaning behind the information. It is very important to say that it is understandable and it is also the basis for online celebrity to communicate with users." Zhang Dayi said that live broadcast is the most efficient form of expression at present, and it is dynamic and two-way. Therefore, starting from 2016, she will launch live broadcast every month to help users "plant grass" and "pull grass", and will also use marketing methods such as lottery coupons to enhance the stickiness and interactivity of fans. Zhang Dayi believes that social media is changing the way goods are sold.

　　Changes in consumption habits

　　Sina Weibo data shows that

　　76.6% "after 95/00" will be "planted with grass"

　　Behind Zhang Dayi’s marketing myth of "selling 30 million yuan in five minutes", Kiki, a 24-year-old native of Chengdu, is there. Kiki is a new media operator. She was an online shopping enthusiast in college. She followed many online celebrity on Weibo, and Zhang Dayi was one of her earliest bloggers. Outside of work, it has become her daily routine to visit Weibo and "buy in buy buy" with online celebrity. Kiki’s current salary is about six or seven thousand yuan per month. In addition to daily expenses, "the rest of the money is almost entirely contributed to online shopping", and the categories include clothing and cosmetics. Kiki told the Chengdu Business Daily-Red Star journalist that online celebrity’s recommendation almost became the only reference factor in her online shopping choice.

　　How much does online celebrity’s economy affect the post-95/00 generation?

　　The relevant person in charge of Sina Weibo provided the reporter with a "2018 Weibo E-commerce Industry Survey Questionnaire". Through a survey of 2,153 samples, it was found that 76.6% of the "post-95/00" will "plant grass" products recommended by online celebrity, and 18.8% of them will choose to buy directly after being recommended by a trusted blogger; 73.7% of the post-90s generation will "plant grass" for products recommended by online celebrity, and 18.9% of them will choose to buy directly after being recommended by trusted bloggers. Another "2019 Global online celebrity Marketing Survey" pointed out that two-thirds of consumers said that as long as online celebrity revealed its relationship with a certain brand, they would believe the product recommendation; 88% of consumers said that they had bought a certain product on the recommendation of online celebrity.

　　According to Wang Jia, COO of Tastemade China, online celebrity’s economy was sought after after after 95/00 because they expressed their demands.

　　“‘ After 95/00 ’ The biggest feature is that the mental structure has just formed, ‘ Self-awakening ’ It is their label. " Wang Jia told Chengdu Business Daily-Red Star News reporter that these people have the impulse to be opinion leaders, and it is thoughtful to try to express their opinions. "The desire to become an opinion leader forces them to pay attention to a lot of content, but this group of people born in the Internet age ‘ New Humans ’ All of them are characterized by fragmentation of information and diversification of choices. "

　　Change of strategic location

　　"Who controls the key nodes of information dissemination?

　　Who will have the opportunity to quickly become popular. "

　　According to the data released by Sina Weibo, in the first quarter of this year, there were 465 million monthly users in Weibo, an increase of 54 million year-on-year and 203 million daily users. As of June this year, the overall scale of Weibo’s head authors has reached 780,000, among which the scale of big V users is nearly 60,000.

　　"In all fields, future opinion leaders (KOL) are the core strength. Like the brand’s continuous rejuvenation, KOL and the brand are all aimed at reducing decision-making costs." Feng Min, CEO of Hangzhou Ruhan Holding Co., Ltd. told reporters that in such an era, the rapid economic development of online celebrity is a necessary and irreversible process. Ruhan Holdings, the "first share in online celebrity", owns top KOLs such as Zhang Dayi and Daikin, and was listed on NASDAQ in April this year.

　　"Only when the aesthetics in a certain field has output to fans and can help fans improve their decision-making ability can they become online celebrity." However, due to the aesthetic diversity of human beings, KOL in more and more subdivided fields has also appeared. Therefore, in Feng Min’s view, whoever controls the key nodes of information dissemination will have the opportunity to quickly become popular in a very short time. "As a KOL or MCN institution, it is even more necessary to improve the efficiency of information transformation. We will choose the most suitable platform for content distribution according to KOL’s own attributes. "

　　"There is no Zhang Dayi after Zhang Dayi. The head KOL, like the head players, is unique and limited. We can guarantee that our system will continuously produce players who are qualified to play professional games, but we cannot guarantee that every KOL is Messi. " Feng Min told reporters that becoming a superstar depends on the right time, the right place and the right people. Nevertheless, "other head players can still provide their own strength for the wonderful presentation of the game." Feng Min said.

　　Three major problems

　　Value-oriented sustainability of consumption experience

　　In recent years, the "planting grass" mode of social e-commerce platform has brought huge traffic and benefits, and many video and blog platforms have followed suit. Previously, the removal of the little red book undoubtedly sounded the alarm for the simple and rude "planting grass" model.

　　Thinking of responsibility

　　Only responsible for promoting, not responsible for after-sales consumer rights. Where to put them?

　　In the view of Sun Quan, a marketing professional, online celebrity’s economy has overcome the alienation and intangible falsehood of exquisite advertisements in traditional e-commerce propaganda, flattened product information, and brought more direct use and experience introduction through the use of people themselves, assuming that they are real people from the same consumer perspective. Online celebrity will also give feedback and answers according to the concerns and needs of fans, and recommend them accurately and strongly. For advertisers, integrating online celebrity and doing a combined marketing is more accurate than traditional propaganda, and it has short cycle, quick effect and can be shipped quickly in large quantities.

　　On the other hand, Sun Quan thinks that the negative impact of online celebrity’s economy can’t be ignored: a large number of online celebrity started from grass roots, and they don’t have a perfect research and real use cycle when they receive advertisements, only responsible for promotion, not after-sales. If the manufacturer is irresponsible and just wants to make a quick cash deal, then once there is a problem with the product, it will bring a bad consumer experience, "consumers will have a hard time saying."

　　Thinking of influence

　　How to curb teenagers’ lack of judgment to show off their wealth and keep up with the joneses?

　　Zhu Wei, deputy director of the Communication Law Center of China University of Political Science and Law, pointed out that "planting grass posts" are essentially advertisements, because they can be realized directly through content drainage. According to the provisions of the Interim Measures for the Administration of Internet Advertising in 2016, media platform operators, advertising information exchange platform operators and media platform members should take technical and management measures to stop illegal advertisements that they know or should know.

　　At the same time, showing off wealth and keeping up with the joneses may have a very negative impact on teenagers. "They lack judgment, are easily biased, and have psychological problems. In serious cases, they will also participate in this comparison through naked loans and other channels ‘ Bubble ’ Medium. " Liu Chengbo, deputy director of the strategy department of the Education Development Research Center of the Ministry of Education, said.

　　He Zhicheng, a lawyer of Shanghai Junlan (Wuxi) Law Firm, suggested that in the future, strong big data technology and information technology should be used to support the law enforcement of online transactions, build a unified national Internet transaction supervision system and supervision institutions, and at the same time promote the autonomy of online platforms, and make up for the lack of legal rules with personalized autonomy rules.

　　Thinking of mode

　　From prosperity to decline, are many marketing really "omnipotent"?

　　In fact, there are quite a few cases of "online celebrity" roller coaster from prosperity to decline. How can online celebrity get rid of the fate of being replaced by the next wave of online celebrity? Shen Guolin, an associate professor at Fudan University’s School of Journalism, believes that if you want to bid farewell to the short "fresh-keeping period" and truly become a "century-old brand", what you need is a real word of mouth and a loyal customer base. In other words, stores should practice their internal skills in "invisible places" instead of making an "embroidered pillow".

　　Qi Xiaozhai, president of the Shanghai Business Economics Association, also said that when consumers choose "online celebrity", what they value is creativity and face value, which is a matter of opinion. However, "online celebrity" should also have a "core", and it will be "cool" sooner or later if it relies too much on external contrast such as marketing.

　　A trend

　　"online celebrity’s economy will gradually return to rationality and return to the commodity itself."

　　Sun Quan said that the rise of online celebrity’s economy stems from the traffic bonus caused by the Internet explosion. With the normalization of Internet commerce, the strengthening of the state’s supervision over the social influence of Internet celebrities, and the consumers’ pursuit of better consumption quality and experience, online celebrity’s economy has entered the second half of the Internet era.

　　"online celebrity’s economic form of bringing goods still has room for continuity, but it will gradually become rational, and the final foothold and the key to promoting the transaction will return to the goods themselves." Sun Quan said.

　　Wang Jia also mentioned that the birth of a large-scale incubator base in online celebrity in recent years marked that "online celebrity economy" has embarked on the fast track of development. However, the rapid development of "online celebrity economy" has also exposed shortcomings in content and product quality. Wang Jia believes that there are indeed some content e-commerce platforms with large traffic and strong carrying capacity, but some consumers have a bad experience. In his view, this is due to the entire e-commerce infrastructure rules, consumer protection system and business quality control system. Not yet fully established. "This is just a process. From a long-term perspective, the platform has recognized these problems and started to introduce various policies to guide merchants to improve product quality and service capabilities." (Chengdu Business Daily-Red Star Journalist Peng Xiangping Comprehensive Xinhua News Agency)

　　Xinhua News Agency, Beijing, May 10 th Question: Is there any place to accommodate the fitness fever suppressed by the epidemic?

　　— — One of the series of national fitness surveys

　　Xinhua news agency reporter

　　After more than three months, Cui Ke, who lives in Beijing, finally played a ball.

　　"I’m exhausted," said Cui Ke, 42. However, speaking of his own assists, I can feel his pride and satisfaction through the phone. "I still prefer outdoor exercise, but I can’t display it at home, and I am always afraid of disturbing my neighbors."

　　The sudden outbreak of COVID-19 has made people retreat from outdoor to indoor. Many people, like Cui Ke, follow the online tutorial to exercise at home every day, but deep down they still miss the comfort and carefree of calling friends and sharing sweat under the sunshine and breeze.

　　With the relief of the epidemic, outdoor fitness facilities that have been cold for a long time are gradually becoming more and more lively, and the contradiction between supply and demand of outdoor fitness facilities that was temporarily covered up by the order of staying at home will reappear. This epidemic situation makes people feel the importance of health, fitness and immunity more and more. Obviously, after the epidemic situation, people will put forward higher requirements for the quantity and quality of fitness places. Before and after the epidemic, Xinhua News Agency reporters conducted in-depth research in Shanghai, Tianjin, Suzhou and other places, and also referred to some foreign experiences in developing mass sports, hoping to promote the better development of national fitness.

　　Epidemic surprise stimulates home fitness fever

　　In the leisure time at home, more and more people put down their mobile phones, take a step and join the army of sweat for health. The 25-year-old Shen Yutao is such a "fitness newcomer" who cultivated exercise habits from scratch after the epidemic.

　　"Before, because of the tight work rhythm, long-term sedentary and irregular diet, I gradually felt that my figure was out of shape, and my physique was gradually declining, which made me easy to get sick," said Shen Yutao, who is engaged in consulting industry.

　　After working at home during the epidemic period, Shen Yutao started his own fitness plan, taking regular exercise with reference to the tutorials on fitness software, and taking a rest every two days.

　　"By persisting in exercise, my physical condition has obviously improved, and persistent completion of the set goals is also an improvement to my personal spiritual level." Shen Yutao said that after the epidemic, he plans to start running and fitness.

　　According to the data provided by the fitness software Keep, during the epidemic, the average duration of user exercise was 36.2 minutes each time, nearly doubling compared with 2019. The cumulative coverage of sports live broadcasts launched by Keep in conjunction with many institutions and fitness experts exceeded 56.5 million.

　　Li Xinyan, general manager of Keep, said that in the short term, there may be large-scale "fresh air" behavior after the epidemic. Everyone has been at home for a long time and wants to go out and move. People’s demand for home sports will decrease, but the demand for outdoor sports will increase. But in the long run, people’s online exercise habits will continue during the epidemic, and regular exercise will be the norm.

　　Zhong Bingshu, president of the Capital Institute of Physical Education, also said that the sudden epidemic has given people a vivid lesson, and the change of health awareness will inevitably bring about an increase in fitness demand. However, he also said that home fitness is a special state that has to be done during the epidemic. On the one hand, the area available for fitness exercise in the home is very limited; On the other hand, participating in fitness activities is also one of the important means of interpersonal communication, which cannot be achieved by home exercise. Therefore, outdoor fitness and gym fitness will remain the mainstream after the epidemic, and home exercise can only be a supplement to people’s fitness methods.

　　Docking the "last mile"

　　Being at home is a special state during the epidemic. It is also in this special environment that office workers like Shen Yutao get regular fitness conditions. After the epidemic is over, people’s life rhythm will become faster again, and their free time will be reduced. The adherence to fitness habits needs to be supported by convenient venues and facilities.

　　At the end of 2019, Xinhua News Agency reporters found in various places that many cities are making use of various "Jinjiao Silver Borders" in the core areas of cities to build fitness facilities, connecting the "last mile" of fitness venues and providing convenience for people’s fitness. This is also emphasized and advocated by many documents of the State Council.

　　Suzhou Shishan Hengtang Street Recreation and Sports Badminton Center, which has 14 badminton courts and 5 table tennis courts, was converted from a former factory building. The center is located in the core area of Suzhou High-tech Zone, but the street clearly defines the service purpose of "giving priority to public welfare" to benefit the people. From 7: 00 to 9: 00 in the morning, it is open at the low price of 5 yuan per person, and the opening price at other time periods is also lower than the market price. The street also holds regular table tennis and badminton events based on the venue to increase the sense of participation and gain of the fitness crowd.

　　"After the factory is recovered, it will become idle assets. What we have to do is to integrate idle assets and solve the problem of where people go to exercise." Liu Lan, stationmaster of Hengtang Street Cultural and Sports Station in Shishan, said, "The operation effect is still very good. People in the basic nearby areas will come here, and the venue is often full."

　　Despite the cold winter, Qujiang Park in Tianjin is still very lively. The ball field is full of fitness people, and the fitness equipment room is also full of laughter.

　　Qujiang Park was originally an ordinary city park, but after the transformation in 2018, except for squares, green spaces and trails, all kinds of fitness venues and equipment in the park are already full. According to Lou Yueguang, deputy director of the Sports Bureau of Hexi District, Tianjin, it is difficult to build a fitness center in the community because there are many old residential areas nearby, so transforming the park is the most feasible scheme. When the government invested in the renovation, various sports venues and facilities were added to meet the diverse fitness needs of the surrounding residents.

　　Under the viaduct along Fuxing River in Hexi District, the cage basketball court between piers has become a small world for basketball lovers. The basketball court covers a small area, but it is a perfect use of space, which does not hinder traffic and can shelter from rain and snow.

　　According to Wang Bing, president of Hebei Yonghuai National Fitness and National Health Development Research Institute, the fitness venues around these people are the best embodiment of the people-centered concept of national fitness work. Wang Bing believes that the construction of fitness facilities should pay attention to demand investigation, and the concept should be changed from "what I want to provide" to "what the people need" according to the principle of "according to the need, time and place".

　　Create a fitness online celebrity according to local conditions

　　By the Huangpu River, the morning light outlines the city’s skyline. On the riverside trail, in addition to tourists who take pictures, there are runners who try to adjust their breathing. Seizing the opportunity of Shanghai to promote the cross-strait connection of Huangpu River and the transformation of riverside coastline, Shanghai Sports Bureau took the lead in transforming the abandoned factory buildings in Yangpu District into public sports centers. Fitness trails, basketball courts and skateboarding venues & HELIP; … More than 20 sports venues scattered along the river have revitalized the once ruined industrial remains.

　　There are light stadiums that can be scanned at any time, fitness stations that provide free direct drinking water and change clothes and storage functions, rest areas equipped with defibrillators and professional emergency personnel, and artistic spaces and landmark landscapes for the transformation of industrial remains. The river breeze blows gently, the lights flash, history and fashion meet, and the fitness venue blends with the scenic spots in online celebrity. In the words of Zhao Guangsheng, deputy director of Shanghai Sports Bureau, "the industrial rust belt of the past has become the life show belt of today".

　　Also welcoming the "gorgeous turn" is the old railway around the city in Tianjin. The abandoned railway section in Hexi District has been transformed into a greenway park, and the original rail line has been transformed into a fitness trail nearly 5 kilometers long.

　　"There was no place to go (exercise) when there was no trail. Now I come here two or three times a day, once in the morning and once in the afternoon in winter, and I also go out for a walk in the summer evening, "said Uncle Cui, who lives in a nearby neighborhood. Because it is next to a residential area, people come and go on the trail, which is very lively.

　　Greenway Park retains the theme style of the railway, and the landscape design of platforms, bus stops and tracks makes people vaguely feel the elegance of the railway around the city in the past, which makes this fitness center reflect some cultural and historical details. Fitness venues and recreational facilities suitable for people of different ages have turned this once freight artery into a new urban landscape that gathers popularity.

　　Wang Hong, deputy secretary of the Party Group of Tianjin Sports Bureau, said that the transformation of the ring railway in other areas of Tianjin will continue in the future, and the ultimate goal is to build a fitness greenway circle integrating fitness, leisure and sightseeing functions on the basis of the old railway, making it a "city necklace" of Tianjin.

　　Suzhou’s fitness trail around the ancient city river is 16 kilometers long, which is an important part of China’s Grand Canal cultural belt, a world cultural heritage, and also a livelihood project for citizens to relax and exercise and tourists to experience Soviet-style life.

　　Along the trail, a physical fitness test and exercise guidance station, a fitness Little Square and a fitness path are set up, so that people born by the water can move according to the water and enjoy being near the water. On the sports culture billboards erected at intervals, you can hear Wu Nong’s nursery rhymes with the theme of sports games as long as you scan the code on your mobile phone, so that pedestrians can appreciate the Millennium culture of Wudi.

　　For a long time, the construction of fitness venues in China has lagged behind. Inadequate venue facilities and unreasonable distribution have become a short board that restricts the development of national fitness. However, the practices in Shanghai, Tianjin and Suzhou show that grounded and popular fitness venues can not only be integrated into the blueprint of urban development, but also become a bright color to highlight the cultural features of the city, so that people can enjoy it and make the city beautiful. (Note writers Wang Meng and Wu Junkuan, participating reporters: Xu Jiren, Zhu Yi, Wang Hengzhi, Zhang Zewei, Wang Haoyu, Niu Mengtong, Lin Deren, Zhang Wei and Wang Jiyu)

　　Cctv news(News broadcast): The OCA and the Hangzhou Asian Organizing Committee held a press conference this afternoon (September 24th) to introduce the overall operation of the tournament since the start of the competition. At present, the events are running smoothly, and the guarantees for catering, transportation and medical care are in place. As the core and hub of the operation command system of the Hangzhou Asian Games, the General Command of the Hangzhou Asian Games is responsible for the comprehensive, efficient and unified command and scheduling of the Hangzhou Asian Games. With the help of intelligent IOT, VR panoramic technology and other technologies, the comprehensive command platform of the General Command of the Games can achieve second-level rapid scheduling and provide important command and scheduling guarantee for the operation of the Games.