The relevant person in charge of the CSRC answered the reporter’s question on activating the capital market and boosting investor confidence.

  CCTV News:On July 24th, Politburo meeting of the Chinese Communist Party made important arrangements for capital market work, and clearly stated that "the capital market should be activated to boost investor confidence". Recently, the relevant person in charge of the CSRC accepted an interview with the media on the implementation.

  1. What consideration does the CSRC have for the implementation of this decision? What policy measures will be taken next?

  A: This time, Politburo meeting of the Chinese Communist Party emphasized "to enliven the capital market and boost investors’ confidence", which is the new deployment and new requirements of the CPC Central Committee for capital market work, and fully reflects the great attention and ardent expectations of the CPC Central Committee for the capital market, and the important significance of stabilizing capital market expectations for maintaining overall economic and social stability. The CSRC thoroughly studied and implemented the spirit of Politburo meeting of the Chinese Communist Party, conscientiously implemented the arrangements of the the State Council executive meeting and the the State Council plenary meeting, set up a special working group, formulated a work plan on the basis of brainstorming, and determined a package of policies and measures to invigorate the capital market and boost investors’ confidence.

  The general idea is to take Socialism with Chinese characteristics Thought of the Supreme Leader in the new era as the guide, adhere to the general tone of striving for progress while maintaining stability, adhere to the system concept, adhere to the problem orientation, adhere to the direction of marketization and rule of law, focus on the main line of building a modern capital market with China characteristics, make comprehensive policies and make concerted efforts to give full play to the functions of resource allocation, price discovery and risk management, continuously optimize the market ecology, effectively enhance the market vitality, efficiency and attractiveness, and maintain a stable and good development trend of the capital market.

  Grasp several principles in the work: First, treat both the symptoms and the root causes. Based on the present situation, we will speed up the launch of a number of practical and effective policy measures to stabilize expectations and boost confidence, and focus on the long-term, adhere to reform and open the way, make overall plans for the development of the stock, bond and futures markets, and improve the basic system of the capital market. The second is to highlight key points. Emancipate the mind, identify the starting point, and strive to make breakthroughs in introducing flowing water from the source, reducing transaction costs, and improving transaction smoothness. The third is to stabilize the word. Grasp the relationship between stability and vitality, coordinate the work of living the market, stabilizing expectations and keeping the bottom line, and insist on improving market activity on the premise of maintaining overall market stability. The fourth is to exert synergy. Strengthen cross-ministerial communication and policy coordination, and work in the same direction to form a strong synergy to activate the market and boost confidence. The main measures include the following aspects:

  First, accelerate the reform of the investment side and vigorously develop equity funds. Accelerate the formulation of the action plan for the reform of the investment side of the capital market, and make systematic arrangements from the aspects of promoting the high-quality development of Public Offering of Fund industries, continuously optimizing the market investment ecology, and increasing the introduction of medium and long-term funds. Vigorously developing equity funds is an important part of the investment-side reform. The key measures include: First, relaxing the registration conditions of index funds, improving the development efficiency of index funds, and encouraging fund managers to increase product innovation. The second is to promote the comprehensive implementation of Public Offering of Fund’s rate reform and lower the management rate level. The third is to guide Head Public Offering of Fund Company to increase the issuance ratio of equity funds, so as to promote the total amount of Public Offering of Fund and optimize its structure. The fourth is to guide Public Offering of Fund managers to increase their efforts to purchase their own equity funds. Fifth, establish the incentive and restraint mechanism of "counter-cyclical layout" of managers in Public Offering of Fund to reduce pro-cyclical resonance. Sixth, broaden the investment scope and strategy of Public Offering of Fund, and relax the investment restrictions on Public Offering of Fund’s investment in stock index options, stock index futures, treasury bonds futures and other varieties.

  The formula of the spirit Lord ascended the skyPractical measures will also be introduced in cases and further promoting the normal issuance of REITs.

  Third, optimize and improve the trading mechanism to enhance the convenience of trading. At present, it has been announced to reduce the proportion of settlement reserve, reduce the number of stock funds to declare, study the introduction of ETF into the after-hours fixed-price trading mechanism, and introduce the inquiry transfer and placement reduction system of GEM. The next step will be to introduce the following measures: first, reduce the handling fee of securities transactions and simultaneously reduce the commission rate of securities companies. The second is to further expand the scope of margin financing and securities lending targets, reduce the margin financing and securities lending rates, and include ETFs in the refinancing targets. The third is to improve the share reduction system, strengthen the supervision of illegal reduction and "detour" reduction, and severely punish illegal reduction. The fourth is to optimize transaction supervision, enhance transaction convenience and smoothness, and enhance the transparency of transaction supervision. Timely launch a programmed transaction reporting system. Fifth, study the appropriate extension of the trading hours in the A-share market and the exchange bond market to better meet the needs of investment transactions.

  Fourth, stimulate the vitality of market institutions and promote the high-quality development of the industry. First, adhere to the direction of intensive, differentiated, functional and international development, and build high-quality investment banks. Optimize the calculation standards of risk control indicators of securities companies, appropriately relax the capital constraints on high-quality securities companies, and improve the efficiency of capital use. The second is to implement counter-cyclical adjustment of margin financing and securities lending, and study the appropriate reduction of margin ratio of on-site financing business under the premise of overall controllable leverage risk. Third, research and launch a series of financial futures options such as SZSE 100 stock index futures options and CSI 1000ETF options to better meet the risk management needs of investors. Allow more domestic and foreign investment institutions to use derivatives to manage risks under the premise of prudence. The fourth is to implement differentiated regulatory policies, simplify the registration and filing of high-quality private equity venture capital funds, and further promote the pilot of physical distribution of shares by private equity venture capital funds. Fifth, vigorously develop China’s characteristic index system and indexed investment, and encourage all kinds of funds to enter the market through indexed investment.

  5. Support the development of the Hong Kong market and make overall plans to enhance the activity of A shares and Hong Kong stocks. At present, it has been announced to introduce a block trading mechanism in Shanghai-Shenzhen-Hong Kong Stock Connect. In the next step, practical measures will be further introduced to stimulate the vitality of the Hong Kong market and promote the coordinated development of the mainland and Hong Kong markets. First, continue to optimize the interconnection mechanism, further expand the scope of interconnection targets, and add RMB stock trading counters in Hong Kong Stock Connect. The second is to launch treasury bonds futures and related A-share index options in Hong Kong. The third is to support the dual listing of stocks listed in the United States in Hong Kong.

  Sixth, strengthen inter-ministerial coordination and form an active capital market synergy. Activating the capital market and boosting investors’ confidence is a systematic project, involving all aspects of work, which requires a set of "combination boxing" to form a joint policy force. Especially in the medium and long-term capital market, capital market tax policy, etc., it needs the coordinated support of relevant ministries and commissions. Recently, we have increased inter-ministerial communication and coordination, and made great efforts to study and promote some important measures. For example, promote the optimization of listed companies’ equity incentive personal income tax payment time and other capital market-related tax arrangements; Promote the establishment and improvement of a long-term assessment mechanism for equity investment such as insurance funds, and promote its efforts to increase equity investment; Guide and support bank wealth management funds to actively enter the market; Support more investors such as banking institutions to fully participate in the exchange bond market, and so on.

  What needs to be emphasized is that activating the capital market, boosting investors’ confidence, and striving for progress while maintaining stability are complementary and internally unified. Without a relatively stable market environment, it is impossible to activate the market and boost confidence. We will do a good job in activating the market, preventing risks and strengthening supervision. We will work with relevant parties to prevent and handle risks in key areas such as urban investment bonds and real estate, resolutely maintain the stable operation of the market, stick to the main business of supervision, increase the intensity of anti-counterfeiting and counterfeiting in the capital market, and severely and promptly investigate and deal with typical illegal cases such as fraudulent issuance, financial fraud, market manipulation and insider trading, so as to provide investors with real and transparent listed companies and consolidate long-term investment confidence.

  2. Incremental capital inflow is the key to active market. What are the considerations and specific measures for introducing more medium and long-term funds?

  A: In recent years, social security funds, insurance funds, annuity funds and other medium-and long-term funds have adhered to market-oriented and professional operations, maintaining a net inflow as a whole, and achieving a benign interaction with the capital market while maintaining and increasing value. But overall, the shortage of medium and long-term funds is still a prominent problem that restricts the healthy development of the capital market. At present, the proportion of medium and long-term capital holding shares is less than 6%, far below the level of more than 20% in mature overseas markets. With the strong support of relevant parties, we are studying and formulating a reform plan for the investment side of the capital market. In introducing more medium and long-term funds, the key point is to create a policy environment conducive to medium and long-term funds entering the market. Specific measures: First, support the national social security fund, basic endowment insurance fund and annuity fund to expand the investment scope of the capital market; Second, study and improve the rules for identifying strategic investors, and support medium and long-term funds such as the National Social Security Fund to participate in the non-public offering of listed companies; The third is to formulate rules for institutional investors to participate in the governance of listed companies and give play to the binding role of professional buyers; The fourth is to optimize the supervision of investment transactions, study and optimize the application of laws and regulations such as large shareholding information disclosure, short-term trading, and reduction restrictions to facilitate the investment operation management of professional institutions; Fifth, enrich the financial derivative investment tools inside and outside the market, optimize the restrictions on the use of derivatives by various institutional investors, and improve the efficiency of risk management; Sixth, enrich the personal pension product system, and include equity products such as index funds into the scope of investment choices.

  At the same time, we will strengthen cross-ministerial communication and coordination, increase the introduction of various medium and long-term funds, and increase the proportion of equity investment. Including: promoting the improvement of the investment management system of the national social security fund and the basic old-age insurance fund, and further promoting the market-oriented investment operation level of the annuity fund; Promote research and optimization of accounting treatment of equity investment of insurance funds, promote the pilot project of long-term stock investment of insurance funds, and gradually expand the scope and scale of the pilot project; Promote the accelerated expansion of the personal pension system to the whole country and expand the coverage of the system; Support bank wealth management funds to improve the ability of equity investment; Actively promote all kinds of medium and long-term funds to establish long-term investment performance orientation, comprehensively establish a long-term assessment mechanism for more than three years, and enhance the stability of investment behavior.

  3. At the 14th Lujiazui Forum, President Yi Huiman said that policies and measures to further support the self-reliance and self-reliance of high-level science and technology in the capital market will be introduced in due course. What is the progress in this regard and what specific measures are there?

  A: Since the beginning of this year, on the basis of in-depth research and extensive listening to opinions and suggestions, the CSRC has accelerated the research and demonstration of a package of policy measures to further support scientific and technological innovation, and relevant documents will be issued in due course. The general idea is to improve the support mechanism of capital market for scientific and technological innovation, guide resources to gather in the field of scientific and technological innovation, stimulate the vitality of market scientific and technological innovation, boost scientific and technological enterprises to become better and stronger, and smooth the virtuous circle of "science and technology-industry-finance".

  Main policy measures: First, establish a "green channel" for listing financing, bond issuance, mergers and acquisitions of technology-based enterprises that break through key core technologies, improve the efficiency of audit and registration, and increase the supply of high-quality listed companies. Second, continue to improve the equity incentive system and mechanism of science and technology enterprises, optimize the implementation procedures, exempt short-term transactions, and help science and technology enterprises attract stable talents. Third, optimize the financing environment of technology-based listed companies, actively study more types and ways of financing to meet the needs of technology-based enterprises, and study and establish the science and technology innovation board and Growth Enterprise Market shelf distribution system. The fourth is to appropriately improve the inclusiveness of restructuring and valuation of light-asset technology-based enterprises, and support technology-based enterprises to comprehensively use various payment tools to implement restructuring. Fifth, strengthen the bond market’s accurate support for scientific and technological innovation, focus on supporting corporate bond financing of high-tech and strategic emerging industries, incorporate high-quality corporate science and technology bonds into benchmark market-making varieties, and support new infrastructure and scientific and technological innovation industrial parks to issue REITs in the field of scientific and technological innovation. In addition, actively support the development of private equity venture capital funds, implement differentiated regulatory policies, simplify the registration and filing of high-quality private equity venture capital funds, and guide venture capital funds to invest more in scientific and technological innovation.

  4. Recently, the market has paid more attention to the IPO rhythm, and it is also rumored that refinancing will be suspended. What does the CSRC think?

  A: To realize the sustainable development of the capital market, we need to fully consider the dynamic and positive balance between the two ends of investment and financing. Without the steady operation of the secondary market, the financing function of the primary market will be difficult to play effectively. We always adhere to the scientific and reasonable normalization of IPO and refinancing, and at the same time fully consider the affordability of the secondary market, strengthen the countercyclical adjustment of the primary and secondary markets, and better promote the coordinated and balanced development of the primary and secondary markets. The market will feel this change.

  5. What are the specific considerations for deepening the market-oriented reform of M&A?

  A: M&A is an important way to optimize resource allocation and stimulate market vitality. Since 2019, there have been about 3,000 mergers and acquisitions in the whole market every year, and the transaction amount has exceeded 1.5 trillion yuan. In the next step, we will adhere to the problem orientation, conform to the market demand, and deepen the market-oriented reform of mergers and acquisitions. First, appropriately improve the valuation inclusiveness of light asset technology-based enterprise restructuring, and support high-quality technology innovation enterprises to become bigger and stronger through mergers and acquisitions. The second is to optimize and improve the audit mechanism such as "small amount and quick", extend the validity period of financial materials for stock issuance and restructuring, and further improve the efficiency of restructuring market. The third is to introduce the relevant rules for listed companies to issue convertible bonds to purchase assets, and enrich the payment methods for mergers and acquisitions. The fourth is to promote central enterprises to increase the integration of mergers and acquisitions of listed companies, and inject high-quality assets into listed companies through mergers and acquisitions channels to further improve the quality of listed companies.

  6. Share repurchase plays an important role in stabilizing stock prices and boosting confidence. What considerations does the CSRC have in supporting share repurchase?

  A: Share repurchase is an internationally accepted important means to safeguard the company’s investment value, improve the corporate governance structure and enrich the investor’s return mechanism. It is also a basic institutional arrangement in the capital market. In recent years, the CSRC has encouraged and supported listed companies to carry out share repurchase in many ways, and the scale of repurchase in the A-share market has increased steadily as a whole. In the next step, we will work with relevant parties to further optimize the share repurchase system, support more listed companies to stabilize and boost their share prices through share repurchase, safeguard shareholders’ rights and interests, and lay a solid foundation for a stable market operation. On the one hand, accelerate the revision of repurchase rules, relax the repurchase conditions of listed companies when their share prices fall sharply, relax the repurchase restrictions of new listed companies, relax the restrictions on the repurchase window period, and enhance the convenience of implementing repurchase. On the other hand, it encourages qualified listed companies to actively carry out repurchase, and urges listed companies that have issued repurchase plans to speed up the implementation of repurchase plans, increase repurchase efforts, and send positive signals in a timely manner.

  7. Recently, the market has paid more attention to the major shareholder’s reduction. What are the next considerations in improving the reduction system and strengthening the supervision of the reduction behavior?

  A: The major shareholder and Dong Jiangao are the "key minority" of listed companies. They have special obligations and responsibilities in the company’s business development and governance, and should earnestly safeguard the interests of the company and minority shareholders. The Securities Law, the Company Law and relevant regulatory rules clearly stipulate the holding period and the number of shares sold by major shareholders and Dong Jiangao. The major shareholder and Dong Jiangao shall strictly abide by it, and shall not evade the reduction restrictions in any way. Recently, we have clarified the regulatory caliber for the major shareholder and Dong Jiangao’s reduction in divorce, dissolution and separation, and eliminated possible loopholes in the system.

  In the next step, the CSRC will continue to do a good job in reducing its holdings. On the one hand, resolutely crack down on illegal reduction, promptly and seriously deal with excessive reduction, undisclosed reduction, circumvention of restricted reduction, etc., and comprehensively use various means such as administrative supervision measures, administrative penalties, self-discipline measures or trading restrictions to severely punish illegal subjects, thus creating a shock and maintaining the order of the capital market. On the other hand, pay close attention to the problem of shareholder reduction reflected by the market, carefully analyze and evaluate, study and optimize the reduction rules in a timely manner, further standardize the reduction behavior of major shareholders and directors and supervisors, and enhance the institutional binding force.

  8. Recently, there has been a lot of discussion on the T+0 trading system in the stock market. What do you think of this? Will this system be introduced?

  A: Whether T+0 trading should be implemented in China’s stock market has been widely discussed in recent years. On the whole, there are great differences in various aspects. We believe that T+0 trading objectively plays a positive role in enriching trading methods and improving trading activity. However, we should also see that the stock price trend of listed companies depends on the quality and operating efficiency of listed companies, and the medium and long-term impact of T+0 trading method on market valuation is limited. At present, the A-share market is dominated by small and medium-sized investors, with 96% of the small retail investors holding shares with a market value of less than 500,000 yuan. At this stage, the implementation of T+0 trading may amplify market speculation and manipulation risks, especially institutional investors’ extensive use of programmed trading, which will aggravate the disadvantaged position of small and medium-sized investors and is not conducive to fair trading in the market. We believe that it is premature to implement T+0 trading at this stage.

  9. Recently, there have been many calls from investors to reduce the stamp duty rate of securities transactions. What do the CSRC think of this?

  A: We have paid attention to the market’s appeal and concern about lowering the stamp duty rate on securities transactions. Historically, adjusting the stamp duty on securities transactions has played a positive role in reducing transaction costs, activating market transactions and embodying the inclusive effect. It is recommended to know the specific situation from the competent authorities.

  10. In March this year, the new regulations for overseas listing were officially implemented, and the CSRC indicated that more "green light" cases would be launched. What is the progress in this regard? What’s the next step?

  A: Since the implementation of the new regulations on overseas listing filing, enterprises have actively submitted filing materials, and the number of applicants has increased significantly. We have continuously improved the requirements of filing compliance standards, strengthened communication and coordination between domestic and overseas regulators, and solidly promoted filing work. Nineteen enterprises of various types have completed listing and filing in Hong Kong and overseas in the United States. In the next step, we will continue to unblock the overseas listing channels of enterprises and launch more qualified "green light" cases, including VIE architecture enterprises and platform enterprises that are more concerned by the market. At the same time, promote the formation of a more transparent, efficient and smooth overseas listing supervision and coordination mechanism, respect enterprises’ independent choice of overseas listing places according to laws and regulations, and support qualified enterprises to make good use of two markets and two resources to achieve standardized and healthy development.

  11. The bond market is an important part of the capital market. What are your considerations in implementing the deployment of "active market and boosting confidence"?

  A: Since the beginning of this year, we have persisted in striving for stability and made every effort to promote the function of the bond market and achieved positive results. In terms of steady growth of services, we adhered to the coordinated development of corporate bonds, corporate bonds, ABS and REITs. From January to July this year, the total financing of various bonds issued by the exchange bond market was 7.32 trillion yuan, exceeding the level of last year. Among them, the issuance of science and technology bonds exceeded 167 billion yuan and the issuance of green bonds exceeded 90 billion yuan. By the end of July, a total of 32 REITs projects had been issued and listed, raising a total of nearly 100 billion yuan. In terms of basic system reform, the reform and deployment of the party and state institutions were implemented, and the transfer of corporate bond responsibilities was efficient and smooth. We issued guidance on implementing the reform of the corporate bond registration system, improving the quality of intermediary bond practice, and promoting the deepening of the reform of the bond registration system. In terms of prevention and control of key risks, we strengthened the prevention and control of bond risks in key areas such as urban investment and real estate, and the risk of default remained generally convergent.

  In the next step, we will further introduce measures to stabilize expectations and confidence to stimulate the vitality of the bond market. First, comprehensively improve the vitality and quality of the bond market. Strengthen the reform of the investment side of the bond market and promote the full participation of banking institutions in the bond market of the exchange. We will strengthen the ranks of bond market makers, steadily push forward the reform of the inquiry and quotation system, and deepen the opening up of the bond market. The second is to accelerate the normal issuance and high-quality expansion of REITs. We will launch REITs-related indexes and REITs index funds, optimize the REITs valuation system and issue inquiry mechanism, cultivate professional REITs investors, and accelerate the interconnection between the REITs market and the Hong Kong market. The third is to adhere to the bottom line thinking and do a good job in risk prevention and control in key areas such as real estate and urban investment. To adapt to the new situation that the relationship between supply and demand in the real estate market has undergone major changes, we will continue to do a good job in supporting the stable and healthy development of the real estate market in the capital market. Maintain the overall stability of the financing channels of housing enterprises’ stock bonds and support the reasonable financing needs of normal operating housing enterprises. Adhere to the "one enterprise, one policy" and steadily resolve the default risk of bonds of large housing enterprises. Strengthen the risk monitoring and early warning of urban investment bonds, take the "explosion-proof thunder" of open market bonds and non-standard debts as the top priority, and make every effort to maintain the smooth operation of the bond market.

Small workshop production and online shopping with illegal additives have become new loopholes in food safety supervision.

  Buy imported milk powder and imported baby food supplements online, find someone online to buy pancakes and milk skins, and spend thousands of dollars to buy old wine &hellip, which originated in Taiwan, China; … These sales and purchases, which seem normal to many Internet "aborigines" at present, are actually dangerous behind them.

  On September 3rd, the reporter of China Youth Daily and China Youth Network learned from the White Paper on Trial of Food Safety Cases issued by Shanghai No.3 Intermediate People’s Court that online food safety disputes have now accounted for 64.4% of all civil cases involving food safety accepted by the hospital. Among them, more than 50% of the cases involved imported food, for example, the imported food sold by food business operators failed to pass the quarantine inspection by the national entry-exit inspection and quarantine department in accordance with the provisions of the Food Safety Law of People’s Republic of China (PRC). The phenomenon of selling imported food without inspection and quarantine in the name of "Daigou" is "more common".

  "Purchasing" milk powder does not go through customs? Ten times compensation can’t escape

  In one month, Xu bought a total of 4,680 yuan of Japanese milk powder in the Taobao shopping store opened by Shao for three times. No Chinese labels were found on the outer packaging of these milk powders. Xu later sued Shao for "one refund and ten compensation" on the grounds that the purchased goods "did not meet China’s food safety standards". The court of first instance ruled that Shao returned Xu’s purchase price of 4680 yuan and compensated 46800 yuan, and Xu returned the purchased milk powder. Shao refused to accept the appeal and appealed to Shanghai No.3 Intermediate People’s Court. The court of second instance dismissed the appeal and upheld the original judgment.

  Yao Jianzhong, president of the Civil Court of Shanghai No.3 Intermediate People’s Court, told the reporter that in the case of purchasing imported food tried by the court, most of the defendants had put forward the defense that "purchasing is not selling", but in most cases, these purchasing behaviors were recognized by the court as sales behaviors.

  The court found that the relationship between Shao and Xu was a sales contract, not a "purchasing relationship". Shao released milk powder information on the online platform, which clearly marked the goods as "spot" and all the orders involved were shipped from Zhejiang Province. Therefore, the court presumed that Shao had the "ownership" of the milk powder involved. Shao’s self-proclaimed purchasing behavior is actually a "spot buying and selling behavior". According to the Regulation on the Supervision and Administration of Quality and Safety of Dairy Products, dairy sellers have the obligation to check the incoming goods, verify suppliers and prohibit the purchase of unlabeled dairy products. In this case, the milk powder involved in the case sold by an online shop in Shao did not meet the above requirements.

  According to the Food Safety Law, imported food shall pass the inspection by the inspection and quarantine institutions, and the customs shall release it with the customs clearance certificate issued by the entry-exit inspection and quarantine institutions. Imported prepackaged foods shall have Chinese labels and instructions. The manufacturer and formula shall be registered and certified, the import shall be subject to strict inspection and quarantine, and the products sold shall meet the national milk powder quality standards.

  These milk powders sold by Shao entered the country by overseas mail, without customs inspection and quarantine. Japan, the place of production, is an unregistered access area. The outer packaging has neither Chinese labels nor instructions, nor relevant supporting documents that meet China’s national standards, and does not meet the provisions of the Food Safety Law.

  Jian Yao introduced that in real life, there are many such purchasing cases, which should attract the attention of consumers, purchasing agents and online shopping third-party platforms.

  Small workshop food and illegal additive food can still be sold.

  Zhang Moumou specializes in selling Xinjiang native products on Taobao. In two months’ time, he sold 42 copies of "Authentic apocynum tea of Xinjiang Specialty" to Wang Moumou, totaling 2068.85 yuan. But not long after, he was sued by Wang Moumou for violating the food safety law, and the other party asked him to "return one and lose ten". Both the first trial and the second trial supported Wang’s petition.

  The food safety law stipulates that the state implements a licensing system for food production and operation, and food safety standards should include requirements for labels, signs and instructions related to food safety requirements such as hygiene and nutrition, that is, food production and sales should be licensed in advance according to law, and the license should be marked on the pre-packaging of food.

  In this case, the "apocynum tea" sold in Zhang Moumou has no food business license or other signs, and belongs to unlicensed food. Zhang Moumou proposed in the second trial that the apocynum tea belongs to health food. The "apocynum tea" he sells has neither the approval number of health care products nor the logo of food business license, which violates the provisions of the Food Safety Law.

  The court held that Zhang Moumou, as an operator, failed to fulfill the obligation of incoming goods inspection and sold unlicensed food, which belonged to the act of selling food knowing that it did not meet the food safety standards, thus supporting the consumer’s petition.

  In another case, consumer Jiang spent 5,600 yuan to buy two bottles of "Golden Gate Sorghum Gold Foil Wine (Limited Issue)" from Taiwan, China in a Taobao shop opened by a liquor company in Tangshan. But when he gave the wine to his friend, he was told by his friend that gold foil was not a food additive and was not allowed to be added to food. The Ministry of Health clearly stipulates that gold foil shall not be used as food raw materials and food additives, and it is forbidden to add gold foil to food. The plaintiff demanded "one refund and ten compensation".

  Shanghai No.3 Intermediate People’s Court believes that the law stipulates that "food" refers to all kinds of finished products and raw materials for human consumption or drinking, as well as articles that are traditionally both food and Chinese herbal medicines, but does not include articles for therapeutic purposes. The commodity involved in this case is liquor, not food. However, gold foil is neither a raw material for alcoholic food production, nor can it be eaten as a food additive, so it is an illegal additive. The court upheld the plaintiff’s claim.

  Yao Jianzhong told the reporter that in the actual judgment process of Shanghai No.3 Intermediate People’s Court, in addition to many cases where the actual theme of online shopping is inconsistent with the online registration entity, the sale of homemade food without a food business license, and the sale of food that has been identified as unqualified, "many cases still appear on the Internet after media reports and penalties imposed by relevant departments."

  The supervision of third-party online shopping platforms is lax, and administrative supervision is still lacking.

  China’s food safety law stipulates that if the provider of the third-party platform for online food trading fails to register the real name of the online food business operator, examine the license, or fails to perform the obligations such as reporting and stopping providing online trading platform services, in addition to bearing the corresponding administrative responsibilities, the legitimate rights and interests of consumers are damaged, and they shall be jointly and severally liable with the food business operator.

  According to the data held by Shanghai No.3 Intermediate People’s Court, the number of food safety cases currently occurring in online shopping channels is much larger than that in the field of physical transactions, and there have been problems such as food that has been identified as not meeting food safety standards still being sold publicly, selling homemade food without food production and operation license, and illegally selling health food, which "reflects the prominent problems existing in the food sales field of third-party online shopping platforms, and also reflects the shortcomings of third-party online shopping platforms in implementing regulatory responsibilities and fulfilling regulatory obligations".

  The trial of the case also reflected that there are still weak links in the supervision of food sales on the online shopping platform by the administrative supervision department. In related cases, the number of subjects who produce and sell foods that do not meet food safety standards is relatively small. Objectively speaking, Internet transactions do bring difficulties to administrative supervision because of their large transaction volume, rapid commodity circulation and wide circulation range.

  The court suggested that relevant departments establish a national unified credit file for food production and operation enterprises, and establish a food safety information platform based on big data analysis to improve the effectiveness of food safety supervision. (China Youth Daily China Youth Network reporter Wang Yujie)

Investigation on invisible housework of modern people in 2023

Original slot value and little sister slot value

"Why do family affairs without names become my work?"

In the animated film Crayon Shinchan, the words of Mama Meiya, which revealed the truth about invisible housework, expressed the voices of countless people.

Different from routine housework such as laundry and cooking, invisible housework is often not named, but it takes a lot of time and energy and has to be done.

Dust at the bottom of the sofa should be cleaned frequently, hand sanitizer and toilet paper should be updated in time, and family seasonal clothes should be washed, aired and stored …

Because it is relatively trivial and tedious, the time and energy spent on invisible housework are often ignored.

When people talk about invisible housework, they always involve topics such as giving, quarreling, value, distribution and helplessness. Some people call it "making a mountain out of a molehill", while others urgently say that "its value should be taken seriously".

We launched the "2023 Modern Invisible Household Survey" and invited 5210 adult men and women to participate in it. The following are the attitudes of TAs.

Women who think housework can’t be done at all,

Nearly three times that of men.

"How long does it take to do housework before you can have a clean and complete home?" On social platforms, the discussion about housework is very popular.

In the survey, we found that there are obvious differences between modern men and women on this issue.

Nearly 60% of men think that a family’s housework needs "2 hours or less" every day;

Women don’t agree with this: less than 40% think that they can finish housework in "2 hours or less" every day.

What is the general attitude of women towards the time-consuming problem of housework?

The answer was revealed: the number of women who "feel that housework can’t be finished at all" was the highest, reaching 24.82%, nearly three times that of men (8.37%).

Apart from men and women who live alone, "married women who live with their partners and children" do the most work, and more than half of them say that "housework is almost done by themselves".

An interesting phenomenon is that male friends often don’t apply this rule-

Among those who never do housework, "unmarried men living with their families" accounts for the highest proportion, followed by "married men living with their families".

On the whole, "married women" undertake more housework than "unmarried women" and "married men" undertake less housework than "unmarried men".

This situation also has clues in the keyword "housework undertaker".

In addition to "self/me", most people mentioned female elders such as mother and mother-in-law.

35.07% of men hold the view that "the housework is almost the same at home", while only 22.43% of women have the same idea.

In addition, the number of men who choose "I don’t know or haven’t noticed" is 1.6 times that of women.

Similar phenomena are not rare.

According to the fourth survey of women’s social status in China, the average total working hours of working women are 649 minutes, of which 495 minutes are paid.

At the same time, the time for women to take care of family members and cook/clean/do daily shopping is 154 minutes, which is about twice that of men.

Not only that, as netizen @ Qingshan shared: Many women in the workplace have to take care of housework after work.

According to the survey, 76.1%, 67.5% and 63.6% of children aged 0-17 in China are mainly taken care of by their mothers.

However, as more and more young people form families, TAs tend to reach a consensus on housework:

If you can’t decide on housework, look for cleaning.

Modern people’s attitude towards housework focuses on "forbearance".

Sweeping robots become the most popular "little helpers"

For modern people, doing housework is more like "passive trigger skills"-

The opportunity for over 8 adults to do housework is "unbearable", while 5 adults are "helpless".

It can only be said that the legendary "who works more depends on who can’t stand it" does apply.

Although we always talk about "who wants to do housework", 20% of our friends in the survey said: I like it!

TA people enjoy the state of doing housework, feel decompressed, and like the feeling of restoring cleanliness and order.

Of course, "I don’t want to do it" is in line with the aspirations of more people. In the selection of "favorite housework", the answer of the highest vote is concise: no, no.

In particular, the attitude towards "cooking" fully confirms the phrase "honey of A is arsenic of B"-

In the most annoying and favorite housework PK, cooking is on the list.

After 00, the little friend @ 京京京京京京京京京京京京京京京京京京京京京京京2014 Buying food, preparing food, cooking and washing dishes are not very good.

Life and work are stressful, and trying to "free your hands" is the right solution rather than enduring pain-

More than 7 adults said that they or their families had purchased related electrical appliances.

Among them, the most recommended and used are: sweeping robot, dishwasher and vacuum cleaner.

Netizen @peanut Passion Amway: sweeping robot, dishwasher, electric lifting clothes dryer and air freshener, four great inventions of invisible housework.

However, don’t accept Amway yet.

Many domestic experts shared their experience with us: sometimes electrical appliances may bring new problems.

"Sweeping robots and vacuum cleaners themselves need to be cleaned" and "Dishwasher washes dishes, I wash dishwashers" are the hardest hit areas, and other troubles may follow-

"The family feels useless."

"With tools, doing housework has become a matter of course."

"The more you buy, the more chaos at home."

Adult’s housework experience:

There are thousands of housework, and "children" account for at least half.

Although people pay more and more attention to gender equality and housework distribution, most families in China are still more traditional in housework distribution.

Women have done more work in washing/ironing/storing/drying clothes, buying food, cooking and taking care of children.

Men are more responsible for washing dishes, sweeping/sucking floors/mopping floors, taking out garbage, repairing electrical appliances/furniture, and taking care of their partners/elderly people.

The gap in "storing clothes" is particularly obvious: the proportion of men who have done this housework is 6.5%, while that of women is 90%.

The biggest difference between men and women who often do invisible housework is "tidying up the wardrobe in different seasons", with a gap of 34.25%.

In most families, the person responsible for answering "Where did you put the down jacket last winter?" and "What about my short sleeve last summer?" is a woman.

"There are millions of invisible housework, which can’t be finished in three days and three nights" is the common idea of this generation of adults.

Among the "invisible housework" added by everyone, the most frequently mentioned keywords are:

Children, baths and pets.

For the sake of children and hairy children, it may be used to summarize the lives of most adults.

The housework related to "bathing" is the most unexpected detail that everyone adds.

Netizen @ hakimi explained: It may involve helping children and the elderly to bathe, transferring and returning toiletries, removing mildew and wiping, scrubbing the floor and so on.

Children’s related housework is "an iceberg hidden under the water".

Children should wash bottles, wash toys, make complementary food and sleep when they are young; When children grow up, they should check their homework and prepare clothes for various courses …

The novice mother @Lynn mentioned: "Many mothers have heard the phrase" You will rest when your child sleeps "; But I don’t care, even if the child is resting, it is difficult for the mother to stop. "

Housework has a greater impact on women,

"Giving is not recognized" is the most maddening.

Affected by children, housework and other reasons, more than 30% of women said that their income has decreased.

Promotion, further education, promotion and other benefits are also "heavy losses".

Regardless of men and women, the biggest emotional trouble brought by housework is: the inequality between time and energy and the sense of gain.

Nearly 80% people feel that they are squeezed by housework for a lot of time and energy;

Family members do not cooperate, do not recognize, or even destroy, which makes people feel helpless, angry and collapsed.

Among the troubles about housework, one word is frequently mentioned: powerlessness.

"I tried my best, but I didn’t change it." "I promised to do it, but I always scribbled to deal with it." "I have to rework it when I finish it."

People who do housework are not only afraid of "not knowing the darkness at night during the day", but also "only themselves want to change from beginning to end"

"The housework is too complicated, the cutting is constant, and the reason is still chaotic."

Someone once suggested that "people who do housework should be paid a certain fee", and we also collected your opinions-

Among nearly 70 adults who choose "should", the proportion of women is 72.15%, while that of male friends is only 34.16%.

Differences in ideas and attitudes have led to quarrels. Seven adults revealed that there had been disputes and discussions about housework.

At the same time, nearly 6 adults said that quarreling did not solve the problem.

Disputes, cold war, breakup and divorce, after trying various schemes, many people, such as netizen @ hedgehog’s summer, can only sigh helplessly: housework is the hidden love killer.

Among those who "have never quarreled because of housework", the most common reason is that some people silently undertake, hire a nanny/cleaner, and share it equally.

TA’s suggestions on "invisible housework"

Who should do housework in a family?

Some people say that "men are careless and women are careful and suitable for housework" (we also launched a survey on this statement, and finally got some beautiful but not suitable words);

Some people also say that "a family doesn’t have to be so clear about who is doing it or not."

But in the long run, housework will inevitably become someone’s "obligation": one party has long been unable to face up to grievances and anger because of personal efforts; The other party’s business is irrelevant and hangs high, further intensifying contradictions.

How to change this situation? The TAs also gave their own suggestions.

For your answers, we also summarized the following key messages-

1. Avoid interference and substitution by elders.

@ Sweet Potato: When I live with my husband and children, my husband can still do a lot of housework after work. Since the mother-in-law came to take care of the child, she would silently do it for her or forbid him to do housework. It is easier to break the rules than to establish them.

2. Refuse to beautify housework as "obligation" in the name of love.

@ Rong: The husband and wife do it together, and whoever has time will do it. Life is hard enough, so don’t be internal.

3. We should also stress principles and stand firm on housework issues.

@ Yangyangyang: It is natural for one person to finish housework actively after the quarrel. In the long run, the problem will be more serious.

4. Don’t shy away from discussion and argument.

@ 芺?: Don’t give up because the quarrel is fruitless and the results are hard to maintain. The quarrel/discussion is essentially a communication. If you want to solve the problem, you must first ask the question.

5. Develop daily habits and start from "small"

@Fay: The previous generation of women did not think deeply, and this generation of women began to think deeply; What I can do is to educate boys to take on housework. Of course, this is a new housework.

-Write it at the end-

Thanks to all the friends who participated in the survey for providing us with real data and feelings.

Life is always a chicken feather, but it always has different ways to pick it up.

In the second half of the chapter on obscure family affairs in Crayon Shinchan, dad Hiroshi asked himself: Why can’t such a simple thing be done? Why?

How to thoroughly solve housework problems and the troubles caused by housework problems? As the old saying goes, "Honest officials can’t break housework", and housework problems in daily life can’t be avoided, and they can’t escape.

For all of us, what we can do may be to change the subconscious mind that housework belongs to those who can’t stand it, that housework belongs to those who have a living eye and that I’ll help you do it.

With housework, there is a home;

Instead of "having a home, there will be endless housework."

Original title: "Cohabitation is the collapse of the house, what murdered my love? 》

Read the original text

Canal city | Changzhou: the beauty of the canal, the ancient rhyme and the present wind

  Changzhou, a state of three Wu Jin belts, is a meeting of hundreds of boats and cars. The Grand Canal passes through Changzhou, and the boat from south to north for thousands of years has given birth to a magnificent canal culture. A grand canal, smart Changzhou, also accumulated Changzhou.

  Born by the river, prospered by the river.

  Changzhou, the only ancient city where the Grand Canal passes, is an important part of the Jiangnan Canal and the only section of the Jiangnan Canal connecting the Yangtze River and Taihu Lake.

  It is 45.8 kilometers long, and the world heritage section starts from Lianjiang Bridge in the west to Dongfang Bridge in the east, with a total length of 23.4 kilometers.

  According to historical records, Changzhou has become an important post station for water transportation since Sui Dynasty, and the canal moved southward three times from the Yuan Dynasty to the new century, forming a "three rivers and four cities" style of "building a city by the river, the river moving with the city and the river matching the city".

Run through ancient and modern times

The Grand Canal witnessed the Millennium context.

Culture is like water

Give a region

With the beauty of agility and gentleness

  As the mother river of Changzhou, the Grand Canal has been bred for thousands of years.Red culture, celebrity culture, business cultureEqual context connotation.

  In recent years, Changzhou, based on resource endowment and good foundation, has highlighted cultural characteristics and ecological advantages, fully tapped the connotation, highlights and characteristics of the Grand Canal culture, strengthened inheritance and innovation, and made the flowing Millennium context of the Canal more vibrant and energetic.

  Hometown of Three Masters of Red Culture

  Changzhou, on the banks of the Yunan River in southern Jiangsu, is engraved with countless red marks, and many representatives of red culture have emerged, such as the Communist Party of China (CPC)’s early important leaders: "Changzhou Sanjie" Qu Qiubai, Zhang Tailei and Hui Daiying; Democratic patriots represented by Shi Liang and Li Gongpu; Dong Yixiang, Feng Zhongyun, Wang Chen, Yun Yiqun and many other revolutionary martyrs.

  Changzhou attaches great importance to the red cultural resources, strives to build the red brand of "Changzhou Sanjie", and highlights the revolutionary spirit of "Changzhou Sanjie" as the urban spirit.

  Today, Changzhou Sanjie Memorial Hall receives more than one million tourists every year, and red tourism has become a brand-new landscape in Changzhou.

  Celebrity culture stars list

  Under the Millennium nourishment of the Grand Canal, Tang Jingchuan, Tang Yifen, Sheng Xuanhuai, Li Boyuan, Liu Guojun, Zhao Yuanren, Zhou Youguang … … These flashing names have reflected the starry sky of history.

  There are more than 160 items of hydraulic heritage, settlement heritage and intangible cultural heritage along the Grand Canal in Changzhou, forming a street culture represented by Qingguo Lane and a famous otaku culture represented by Eight Houses of Tang Family.

  Butterfly change of industrial and commercial cultural creativity

  Since modern times, Changzhou Grand Canal has become the cradle of national industry and commerce, and a number of outstanding national industrial enterprises have risen on both sides of the canal.

  Times have changed, and the factory building that has experienced vicissitudes at the beginning has turned into the "creative online celebrity land" that young artists love to punch cards. Hengyuanchang Factory, Daming Yarn Factory and Qiji Machine Factory have been rated as national industrial heritage for three consecutive years. In the old factory building, people can not only touch the history of Changzhou’s modern industry, but also feel the beating pulse of modern cultural creativity.

  Mottled old walls, large-scale serrated factory buildings, towering chimneys … … Walking into the creative block No.5 of Changzhou Canal, industrial and cultural relics can be seen everywhere. Relying on the "Canal No.5 Creative Block" established in the former site of Hengyuanchang Factory, the "old factory along the ancient canal" will be built into a "new cultural dock in Changzhou" and the first national-level "cross-strait cultural and creative industry cooperation experimental demonstration base" in Changzhou.

  In addition, the activation and utilization of a number of industrial remains, such as Guoguang Factory, Mining Machinery Factory, Hangyi Factory and Fuyuan Rice Factory, have begun to take shape and are ready to go.

  Activation of industrial remains

reach out to each other

"Blessing" New Vitality in Fireworks

  For thousands of years, the Grand Canal has guarded the beautiful life of Changzhou people. It is the source of irrigation, and it has the advantages of boating, flood control and drainage, and it can also wash rice … … Part of the historical mission has faded. Today, the Grand Canal still thrives with Changzhou people.

  In the past, the river benefited people, but now people protect the river.

  Changzhou combines the construction of the Grand Canal Cultural Belt with the central work of the whole city, such as the construction of the old city box and global tourism, so that the Grand Canal can draw vitality and remain "alive" in the popularity and fireworks.

  Revival of the old city and new vitality of the canal

  The Grand Canal runs through the old town, and its tributaries connect the main streets and lanes of the old town. In July 2020, Changzhou blew the horn of the revival and development of the old city. The transformation of the old city box, with Qingguo Lane, Nanshi River, front and rear north banks, Biji Lane, Tianning Temple, Hongmei Park and Dongpo Park along the Grand Canal as the points, will create a core gathering area of urban modern service industry.

  In Qingguoxi City, the show of the ancient canal boat and the performance of the tin opera of the cruise ship appeared, which brought a lively and elegant "national tide wind" to the canal and attracted many citizens and tourists to punch in.

  Nowadays, "the first lane of celebrities in Jiangnan" — — Qingguoxiang historical and cultural block has become a new business card in Changzhou, which integrates celebrity exhibition hall, intangible experience, catering and accommodation, cultural and creative business, red tourism and other formats, and is full of lively fireworks and vitality.


Qing Guo Xi Shi

  The integration of cultural tourism adds popularity to the canal.

  In recent years, various activities around the theme of the Grand Canal have come and gone, and the protection, inheritance and utilization of the Grand Canal in Changzhou have been widely concerned and enthusiastically participated by the whole society.

  The brand of mass activities that pioneered the publicity of canal heritage protection — — Since 2013, the activity of "Walking for the Universiade" has been held for 9 consecutive times, which has formed an influence throughout the country.

   Hold the visual art exhibition of "Returning from Park Stopping", and reproduce the panoramic view of the park stopping with VR technology, and the characteristics of the canal that was born by the river and prospered by the river in Changzhou.

   Hold the "Grand Canal" Cultural and Creative Festival, "Sculpting" the Grand Canal National Sculpture Art Exhibition, and "Painting" the Grand Canal Jiangsu Artists’ Creation Tour and Canal Theme Exhibition.

   Combing the rich historical and cultural resources of Changzhou Canal, the research results of the Grand Canal Cultural Belt are formed. Published 8 sets of books related to the Grand Canal, reviewed and approved 95 special projects of Changzhou Grand Canal Cultural Belt Construction Research Institute.

The future is promising

A new era, a new chapter in painting

  Coming from the depths of history, the Grand Canal is entering a new era.

  In recent years, Changzhou has closely followed the three distinctive highlights of "red, celebrity, industry and commerce", based on the five-in-one scientific planning of "water state, form, ecology, culture state and format", and made every effort to promote the organic integration of world heritage and modern cities, return the river to the people and the scenery to the people, create good ecological effects, colorful spatial environment and unique cultural charm, and strive to build Changzhou section of the Grand Canal Cultural Belt into an ecological corridor with high value.

  Adhere to culture as the soul., systematically tap the context of the Grand Canal and empower hardware projects. Focusing on the core contexts such as red culture, celebrity culture, business culture and market culture, fully tap the rich connotation and unique value of the Grand Canal culture, build a context system, and enhance the historical value and contemporary function of the Grand Canal cultural landscape;

"Qingguo Lane" photo by Song Zhiwei

  Adhere to the priority of protectionStrictly protect the texture of the river banks and streets of the Grand Canal, highlight the comprehensive functions of heritage attributes and cultural landscapes, optimize the spatial pattern of protection, inheritance and utilization of cultural heritage, river water system and ecological environment, clarify the development bottom line constraints, and avoid over-exploitation and repeated construction;

  Adhere to the project-drivenFocusing on the core projects such as the "Changzhou Sanjie" cultural upgrading project and the renovation and upgrading project of Sheng Xuanhuai’s former residence, focusing on protection, renovation and upgrading, we will open up the context, connect the dots, take the cultural theme as the brand concept, and take the representative cultural landmarks as the physical carrier to create urban cultural business cards and enhance the cultural identity of the Grand Canal.

  The Grand Canal, which has been flowing for thousands of years, is a flowing culture, a living heritage and a history being written. Changzhou, a famous canal city, will consider the construction of the Grand Canal Cultural Belt in the great mission of "striving to be an example, striving to be a model and walking in the forefront", further do a good job in "culture", "living", "overall planning" and "fine" articles, and fully promote this cause of inheriting history and benefiting future generations.

  Source/Changzhou Publishing Pictures/parts from the network

The 7th Jietu Automobile Fan Culture Festival and the listing of Jietu Shanhai L6 were held.

(Reporter Zhao Dandan) On August 25th, the 7th Jietu Automobile Fan Culture Festival was held in Yangshuo, Guilin, with the theme of "peers", which continued the brand proposition that "travel is public welfare" and once again sublimated the connotation of "travel+". At the press conference, Shanhai L6, a brand-new model of Jietu Automobile, which is positioned as "the new choice of electric hybrid SUV for young people", was officially launched, with a new car guide price of 123,900 yuan-144,900 yuan.

Jietu Shanhai L6 is the result created by Jietu and young users. According to the experience needs of young users, L6 has customized the exclusive turquoise calipers and 20-inch blade wheels, which are very attractive. Incorporate family elements, screen more than 100 kinds of rare wood grains, and select the original wood grain decoration of gray sandalwood; The center console is equipped with a 342.7cm^2 large "apron", which can accommodate two widescreen mobile phones at the same time. These designs are created by combining the suggestions of users.

At the press conference site, after a one-hour immersion test of the bottom battery and a 30-minute immersion test of the whole vehicle, Jietu Shanhai L6 battery has no leakage, the power system is stable, the vehicle system runs normally, and the charging and external discharging functions are not affected, showing excellent battery safety performance. Before the press conference, Jietu Shanhai L6 also passed the "crossing the sea of fire" test, thanks to its IPX7-level guardian three-proof battery, which has 48 times the national standard waterproof performance and is not afraid of collision, heat and water.

There is also a group of special guests at this Jietu Fan Culture Festival. They are a team of teachers and students from Hetang Primary School in Xunhua Salar Autonomous County, Qinghai. On August 19th, Jetway Auto, together with the Warm Current Program Public Welfare Fund of China Social Welfare Foundation, came to Hetang Primary School with 20 Jetway users’ fans, and sent basketball, desks and chairs, warm current bags, computers and other daily necessities to the children.

Since 2020, Jietu Automobile has organized 364 public welfare activities in conjunction with Jiejun March user organizations. At the press conference, Jetway selected the top ten public welfare stars of Jetway in 2024, and officially released the "Jetway Dream Cash Plan", announcing Jetway’s "Ten-year Covenant": in the next decade, Jetway will join hands with users to carry out 2000 public welfare activities.

During this fan culture festival, Jetway Auto also held the first Traveler Alliance Exchange Meeting and established the first Jetway Traveler Alliance Women’s Club.

Have you tried instant retailing?

  More intelligent logistics equipment provides support for online shopping of home appliances. The picture shows that not long ago, workers were driving forklifts to carry goods at Suning Huadong Logistics Center in Jiangning District, Nanjing City, Jiangsu Province.
  Photo by Fang Dongxu (Xinhua News Agency)

  Open the take-away platform, consumers can not only order a fast food, but also order clothes, beauty cosmetics, electronic digital and other commodities-with the rapid rise of retail digitalization and instant delivery business, the "instant retail" model with higher convenience and timeliness is quietly popular.

  It is estimated that from 2020 to 2021, the annual growth rate of domestic instant retail will remain at 80%-100%. Industry insiders predict that the compound growth rate of instant retail will remain high in the next few years. The slogan of "Go inside and have everything", which used to be an offline store, is becoming a true portrayal of the take-away platform.

  

  Consumers pursue instant satisfaction.

  "When time is tight, the advantages of instant retailing are reflected."

  Many consumers have found that more and more things can be bought on the take-away platform.

  Xiao Zhang, who is studying in Changsha, Hunan, is from Yangzhou, Jiangsu. Studying in a different place, she often misses her hometown flavor. On this day, she searched Yangzhou’s "Sanhe Simei" pickles on the take-away platform, but I didn’t expect that there were merchants selling them. "This brand is relatively small, and I thought there was no business to purchase. It’ s amazing to find the taste of hometown thousands of miles away, and decisively place an order! " Xiao Zhang said.

  Based on stores and relying on instant delivery, this emerging consumption pattern similar to selling meals outside is called "instant retail". Hong Yong, an associate researcher at the E-commerce Research Institute of the Ministry of Commerce, told the author that with the help of the Internet platform, instant retailing can efficiently match local supply and demand, with the characteristics of fast speed and localization.

  "E-commerce can be divided into far field, middle field and near field." Hong Yong said that it takes 2-3 days or even longer to place an order for shopping through platforms such as Taobao. The midfielder is shopping on the community group buying platform, and usually receives the goods the next day; Near field is instant retail, and the goods can be received in about 30-60 minutes after placing an order.

  According to Focus on China Post-90s Consumer Groups published by Accenture, post-90s consumers pay more attention to delivery speed, with more than 50% of post-90s consumers expecting to receive the goods on the shopping day, and about 7% of post-90s consumers expecting to receive the goods within two hours. Some consumers use instant retailing because of its speed and convenience.

  "There was an important online meeting two days ago, but the camera suddenly broke down an hour before the meeting. I quickly turned to the takeaway platform and placed an order for the camera of a nearby stationery store. " Chen Min, who lives in Beijing, recalled, "Fortunately, the takeaway brother was very powerful, and it was delivered in less than 30 minutes. This shows that when time is tight, the advantages of instant retailing are reflected. "

  In the expert’s opinion, besides meeting the emergency demand, there are multiple reasons for the instant retail to become popular: the instant delivery system based on Internet technology is more perfect, the online shopping habit is developed under the influence of the epidemic, and the "Z generation" who pays attention to instant satisfaction is becoming the main consumer group … "These factors have promoted the rise of the instant retail model of’ everything can be bought’ and are favored by more and more consumers." Hong Yong said.

  More sellers enter the market for instant retail.

  "I have been doing shop business for several years, but now I mainly rely on online."

  Corresponding to the growing consumer groups, on the supply side, businesses that originally focused on offline began to move online and start instant retail business.

  "You have a new take-away order"-In a fresh supermarket in Wuchang District, Wuhan City, Hubei Province, the take-away prompt sounds from time to time. There is a long receipt hanging from the cashier’s desk, and the clerk is busy sorting the take-away order against the receipt.

  Mr. Li, the owner of the shop, introduced that his own fresh supermarket was opened more than two years ago. "At first, I was mainly engaged in wholesale, and I could get a good supply. Later, everyone knew that our dishes and fruits were fresh and we had many repeat customers. " Mr. Li said that he had not considered doing online business before. "There are not enough people in the store, and I am afraid that it is too late to take orders."

  The rise of "home economy" made him start to consider the transition to online. "After all, fresh products can’t be put down, so we have to clear the inventory as much as possible. If there is an epidemic, we have to rely on online orders." He said, "In this way, it’s good to start the instant retail model, which has an additional market."

  There are also some traditional small shops that simply choose to focus on online business. Lao Zhao is the owner of a stationery store. His shop faces the street. It is small in size but sells many kinds, including common office stationery, hardware and labor insurance supplies, disposable travel supplies, printers and ink cartridges. During the epidemic, he also added mobile phone stands, cameras and other tools for online teaching.

  "I now have 70% to 80% of my business coming from online." Lao Zhao, who has been doing stationery business for nearly ten years, said that when the take-away was just emerging, he never thought that stationery could also be used for take-away. "I started to do it when other businesses were online on the platform. I have been doing shop business for several years, but now I mainly rely on online. It seems that it is right to embrace new things. " Lao Zhao said that the partners who joined with him before have rented warehouses to specialize in online business. Now, he is also looking for a suitable pavement and considering transformation.

  Small shops go online and draw a larger sales radius. The 2022 China Real-time Retail Development Report issued by China Chain Store & Franchise Association shows that through the online store business circle provided by the real-time retail platform and the efficient real-time distribution network, the store business circle will be expanded from the current 1 km to 3-5 km, and the coverage of store users will be greatly improved. For traditional supermarkets, the traffic of offline supermarkets is unstable and there are many influencing factors, while the instant retail platform has stable and massive user resources, which will bring new increments to offline physical retail.

  It’s not just street shops that are actively involved. On October 21st, Suning.cn announced that it had reached a strategic cooperation with Meituan, becoming the first large-scale chain brand of 3C category of household appliances to settle in Meituan platform. Consumers can place an order to buy mobile phones, computers and household APPliances by searching for "Suning.cn" on "Meituan" or "Meituan Takeaway" app, and it can be delivered in 30 minutes at the earliest. According to the person in charge of Suning.cn, at present, more than 600 stores in Suning.cn have completed the establishment of the US delegation, covering 175 cities across the country. The two sides will continue to deepen cooperation, and plan to set up more than 1,000 stores in Suning.cn in 2023.

  The supply chain is going digital in an all-round way

  "Real-time retail mode is not just about enterprises entering online"

  Compared with traditional "far-field" online shopping, "near-field" instant retail has also become a new entrance for consumers to buy large items under affordable orders.

  "I didn’t participate in the’ double 11′ of the traditional shopping platform this year, but I ordered a refrigerator for takeaway." Xiao Chen, who lives in Xiamen, Fujian, said that he had heard that large supermarkets had an "online order, offline delivery" model. Some time ago, the refrigerator at home broke down and it happened to be "double 11", so he tried to buy a new refrigerator on the takeaway platform. "Compared with the e-commerce platform, plus coupons, full reduction, and comparison of gifts, the instant retail platform not only has the lowest price, the fastest delivery speed, but also guarantees after-sales." Xiao Chen said that after the delivery man came to the door, he carefully explained the matters needing attention in the use of refrigerators and after-sales service, which was very thoughtful.

  Consumers’ "home demand" has climbed, and businesses have laid out online, which has promoted the rapid development of instant retailing. According to the data provided by Suning.cn, as of November 11th, Suning.cn’s orders on Meituan platform exceeded 60,000 orders. According to the data of Meituan platform, the number of digital 3C stores participating in "double 11" this year has tripled compared with last year. From October 30th to November 1st, the sales of computer products from local physical stores in Meituan increased by 73 times compared with the same period of last year. According to the Report on the Development of Instant Retail in China in 2022, people in the industry generally believe that the compound growth rate of instant retail will remain high in the next few years, and it is estimated that by 2026, the market scale of instant retail will exceed 1 trillion yuan.

  If "online take-out" and opening the instant retail mode are the helpers for many street shops and traditional supermarkets to resist difficulties and open up sales, then entering the instant retail track will put forward higher requirements for the store’s operation ability. Take Boss Li, a fresh food store, as an example, to do a good job in take-away business, the store must match the special order sorting and distribution strength, and it is also necessary to strengthen after-sales service to ensure that the whole process of sales and transportation will not affect the shopping experience of consumers. For sellers with larger goods, it is an innovative attempt of mutual benefit and win-win to extend their reach online.

  "Meituan has professional localization operation and service capabilities, and has a large number of young users. Through cooperation, we can share the resource advantages of both parties and jointly improve service efficiency. " The person in charge of Suning.cn Smart Internet Company said.

  According to Peng Jianzhen, secretary general of China Chain Store & Franchise Association, instant retailing is not only the need of business development, but also the result of the development of cloud computing, big data, Internet of Things and intelligent technology. Instant retailing brings online traffic to offline merchants, and only by making more efforts in management and service features can offline merchants expect to convert more online traffic into actual sales.

  "The instant retail model is not only for enterprises to settle online, but also requires enterprises to digitally transform the supply chain system, shorten the matching time between online demand and offline supply, and improve supply efficiency and quality." Hong Yong said. Small and medium-sized enterprises should actively improve the digital system to attract and train digital talents; Leading enterprises in the industry should increase their investment in real-time distribution technology and infrastructure such as unmanned vehicles, front warehouses and smart cabinets, so as to enhance their digital operation and management capabilities and truly open up real-time retail sales.

National Bureau of Statistics: In May 2021, CPI was generally stable, and PPI increased year on year.

    Cctv newsThe National Bureau of Statistics today released the national CPI (Consumer Price Index) and PPI (Industrial Producer Ex-factory Price Index) data for May 2021. In this regard, Dong Lijuan, senior statistician of the Urban Department of the National Bureau of Statistics, made an interpretation.

  One,CPIThe chain fell and the year-on-year increase.

  In May, all localities and departments continued to do a good job in ensuring supply and stabilizing prices, and consumer prices were generally stable.

  From the ring comparison, the CPI decreased by 0.2%, and the decline was 0.1 percentage points narrower than that of the previous month. Among them, food prices fell by 1.7%, and the decline narrowed by 0.7 percentage points, which affected the CPI decline by about 0.31 percentage points. In food, the production of live pigs continues to recover, the supply of pork continues to increase, and the price continues to drop by 11.0%; The supply of fresh vegetables and fresh fruits was sufficient, and the prices dropped by 5.6% and 2.7% respectively. Affected by factors such as reduced supply, increased demand and rising feed costs, the price of freshwater fish continued to rise by 9.9%; Affected by factors such as the decline of laying hens’ stock, the increase of feed cost and the decrease of laying rate due to the increase of temperature, the price of eggs increased by 3.3%. Non-food prices rose by 0.2%, the same as last month, affecting CPI by about 0.16 percentage points. Among non-food products, domestic gasoline and diesel prices rose by 1.7% and 1.9% respectively due to the increase in international crude oil prices; Affected by the rising prices of raw materials, the prices of industrial consumer goods such as refrigerators, televisions, desktop computers and housing decoration materials all rose by 0.3%— Between 1.2%; New summer clothes came on the market, and clothing prices rose by 0.3%.

  From a year-on-year perspective, CPI rose by 1.3%, an increase of 0.4 percentage points over the previous month, mainly due to the expansion of the hikes of price changes last year. Among them, the price of food changed from 0.7% last month to 0.3%, which affected the CPI increase by about 0.05 percentage points. In food, the price of pork dropped by 23.8%, which was 2.4 percentage points higher than that of last month. The price of freshwater fish rose by 33.7%, an increase of 7.3 percentage points; The prices of eggs and edible vegetable oil increased by 17.6% and 9.2% respectively, and both of them increased. Non-food prices rose by 1.6%, an increase of 0.3 percentage points over the previous month, which affected the CPI increase by about 1.28 percentage points. In non-food, the price of transportation and communication increased by 5.5%, with an increase of 0.6 percentage points, of which the prices of air tickets, gasoline and diesel increased by 32.3%, 22.0% and 24.2% respectively; The prices of education, culture, entertainment and housing increased by 1.5% and 0.7% respectively, and both of them increased.

  According to estimates, in the year-on-year increase of 1.3% in May, the hike effect of price changes last year was about 0.7 percentage points, an increase of 0.6 percentage points over the previous month; The impact of the new price increase is about 0.6 percentage points, down 0.2 percentage points from last month. The core CPI excluding food and energy prices rose by 0.9% year-on-year, an increase of 0.2 percentage points over the previous month.

  Second,PPIBoth the chain and the year-on-year increase.

  In May, the prices of international crude oil, iron ore, nonferrous metals and other commodities rose sharply, domestic demand recovered steadily, and the prices of industrial products in China continued to rise.

  From the ring comparison, PPI rose by 1.6%, an increase of 0.7 percentage points over the previous month. Among them, the price of means of production rose by 2.1%, an increase of 0.9 percentage points; The price of means of subsistence rose by 0.1%, the same as last month. The fluctuation of international crude oil prices led to the price increase of domestic oil-related industries, in which the price of oil and natural gas exploration industry rose by 1.7%, with an increase of 1.3 percentage points; The prices of oil, coal and other fuel processing industries turned from falling to rising, rising by 4.4%. Affected by the "welcome the peak summer and increase reserves" of thermal power plants, the demand for thermal coal is relatively strong, driving the price of coal mining and washing industry to rise by 10.6%, with an increase of 7.8 percentage points. Affected by the rising cost of raw materials such as iron ore and coke, the price of ferrous metal smelting and rolling processing industry rose by 6.4%, an increase of 0.8 percentage points. The price of copper, aluminum and other non-ferrous metals in the international market has risen a lot, which has affected the price of domestic non-ferrous metal smelting and rolling processing industry to rise by 4.4%, with an increase of 2.3 percentage points. In addition, the price of electrical machinery and equipment manufacturing industry rose by 1.3%, an increase of 0.4 percentage points.

  From a year-on-year perspective, PPI rose by 9.0%, an increase of 2.2 percentage points over the previous month. Among them, the price of means of production rose by 12.0%, an increase of 2.9 percentage points; The price of means of subsistence rose by 0.5%, an increase of 0.2 percentage points. The price increases of major industries have all expanded, among which the price of oil and gas exploration industry has increased by 99.1%, an increase of 13.3 percentage points; The price of ferrous metal smelting and rolling processing industry rose by 38.1%, an increase of 8.1 percentage points; The prices of oil, coal and other fuel processing industries rose by 34.3%, an increase of 10.5 percentage points; The price of nonferrous metal smelting and rolling processing industry rose by 30.4%, an increase of 3.5 percentage points; The price of coal mining and washing industry rose by 29.7%, an increase of 16.4 percentage points; The manufacturing prices of chemical raw materials and chemical products rose by 20.9%, an increase of 3.4 percentage points.

  According to estimates, in the year-on-year increase of 9.0% in May, the hike effect of price changes last year was about 3.0 percentage points, an increase of 0.5 percentage points over the previous month; The impact of the new price increase is about 6.0 percentage points, an increase of 1.7 percentage points.

Internet access has been turned off and traffic is still generated? Consumers question China Mobile’s arbitrary deduction.

Mobile phone card data traffic turns off the mobile phone all the year round but keeps generating traffic … Recently, Mr. Liu, a consumer in Harbin, Heilongjiang Province, told reporters

Reflects what happened to him.

There was no internet access at all, and the traffic fee was deducted, and the "peace of mind package" service was automatically opened.

Mr. Liu said that he uses a Huawei dual-card dual-standby mobile phone, and the main card is China Unicom. The package includes 2,000 minutes of calls per month and unlimited Internet traffic. Another China mobile card is bound to its own broadband and other application accounts, so it only has the minimum package for 9 yuan/month (including 40 minutes of calls and 30 short messages, and the Internet is paid separately).

Mr. Liu said that the call duration in the mobile card package was only used occasionally. In order to avoid generating Internet traffic, the data traffic and intelligent conversion function of the card were also turned off.

However, on April 6th, Mr. Liu received a short message from China Mobile, prompting that 9.35MB of traffic was generated.

But what puzzles Mr. Liu is that the SMS also prompts: "The" peace of mind package "service has been automatically provided for you outside the package".

▲ You have been automatically provided with the "peace of mind package" service outside the package, and the traffic outside the package will be charged at 0.29 yuan/MB first. When the fee reaches 10 yuan, you can use the traffic to 100MB for free. If it is exceeded again, it will be charged according to the same rules. When you order it for 3 times in 30 yuan, you can use 1GB for free. According to the same rules and so on, until the 200GB cap.

I never use China mobile phone card to surf the Internet, and the data traffic has been turned off. The monitoring data of the mobile phone’s own traffic monitoring system is zero. How did the traffic of 9.35MB come about? Without the user’s consent, why did China Mobile automatically open the "peace of mind package" service?

▲ On April 6th, Mr. Liu’s mobile phone’s own traffic monitoring showed that the data of China Mobile was 0.

To this end, Mr. Liu called China Mobile’s 10086 customer service twice, and the answer was: the recording platform has a traffic consumption record, resulting in a traffic fee of 7.97 yuan.

Mobile customer service staff: "This is how the system is displayed, and users will not record it if they don’t use it. As for the traffic monitoring system of mobile phones, it belongs to third-party software, and its monitoring results cannot explain the problem. "

"If the user’s perception is not good, the fee can be refunded." 

There are various charging standards, but there is no clear explanation to consumers.

Mr. Liu said it was unacceptable, and thought that the calculation results of Huawei mobile phone traffic monitoring system and China mobile traffic system were too different. In addition, the 9.35MB traffic is calculated at 0.29 yuan /MB, which should be 2.71 yuan. How is 7.97 yuan calculated?

With these doubts, Mr. Liu looked at the previous mobile SMS and consumption details and found that since December 2018 (when 1.44MB of traffic was generated and the charge was 0.42 yuan), he has received SMS notifications that generated traffic one after another, and the consumption bills also have deduction records, and the charging standards are different.

Mr. Liu told reporters that he hardly reads short messages. Recently, he discovered that China Mobile has been deducting traffic charges because he wanted to check the school’s short message notice.

The reporter saw from the short message information, bill of charges and detailed list of surfing the Internet provided by Mr. Liu: From July to October in 2019 and from May to December in 2020, there were short message notices from China Mobile at the beginning of each month, showing that the traffic ranged from 0.01 to 0.03MB, and they were charged 0.01 yuan and 0.02 yuan respectively in that month, with a maximum of 1.05 yuan a month.

In 2021, several times, although SMS notifications generated 0.01MB of traffic, there was no charge; In November, there was no traffic notice, but a traffic fee of 1.50 yuan was charged. As can be seen from the detailed online list of this month:

From November 18th to November 30th, I used "Anxin Bao" to surf the Internet for 44 times, and the traffic was calculated in KB. In that month, the "Anxin Bao" traffic generated charging records for 7 times, with a total charge of 1.50 yuan. Among them, the traffic is 4107KB at most once, and the charge is 1.16 yuan; Generate 0.05KB traffic at least once and charge 0.01 yuan.

The standards for charging seven times are also varied:

According to 1MB=1024KB and 0.29 yuan /MB, 0.05KB can’t get 0.01 yuan.

The traffic generated by other 30 times of surfing the Internet exceeds 0.05KB, but there is no charge;

1280.28KB charges 0.07 yuan, while 443.96KB charges 0.12 yuan.

▲ There are different charging standards. Information picture

Mr. Liu told the reporter that at 13: 03 on April 6, he received a text message indicating that he had used a total of 9.35MB of traffic, while the online details showed that the traffic was 29023KB (28.34MB) and the charge was 7.97 yuan. The statistics of China Mobile’s external traffic on that day were 27.59MB. These inconsistent statistics make Mr. Liu very puzzled, but the online records of the day showed that he had accessed the Internet five times that day, and no relevant data of 9.35MB was found.

▲ At 13: 02: 59 on April 6, 29023KB (converted to 28.34MB) was generated, and there was no 9.35MB on the bill of China Mobile that day. Information picture

▲ The statistics of China Mobile’s external traffic on that day are 27.59MB. Information picture

The reporter also found through the detailed list of Internet access provided by Mr. Liu that on April 11th, the Internet generated 9.86KB of traffic and charged 0.01 yuan, while on April 6th, the Internet generated 20.20KB of traffic without charge.

Mr. Liu believes that China Mobile should provide relevant evidence and explain its traffic statistics and inconsistent charging standards. But more than ten days passed, and China Mobile did not give a clear explanation. 

China Mobile replied that there was no problem with the billing system. Huawei said that if the network was needed, it would use a calling card with traffic.

The reporter’s online inquiry found that many consumers have reported that they have already closed their mobile data, and they will still receive SMS messages with excessive traffic. Some consumers even ask China Mobile to turn off the traffic from the background, but it still generates traffic, which costs as much as one or two yuan and as little as a few cents a month.

On April 11th, the reporter called China Mobile’s 10086 customer service to inquire about Mr. Liu’s complaint. On April 16th, China Mobile staff conveyed the conclusion of the background inquiry department:

The mobile phone’s own monitoring system is not used as the basis for traffic charging;

There is nothing wrong with the charging system of the mobile company. The background is charged according to the detailed bill. This charging is passive, and the online behavior is actively sent by the mobile phone. Only when the user terminal uses the traffic can the traffic bill be generated.

Only 6 months of data are kept, and the previous data cannot be queried;

Can do refund processing for users.

In response to the question of why the data traffic of the mobile phone is turned off, the staff member added that the user turned off the data switch on the mobile phone, and the GPS function of the mobile phone has been running. Some background running software of the smart phone will take some traffic if it is not completely turned off.

In response to China Mobile’s explanation, Mr. Liu said that he could not understand: If the mobile phone traffic data is turned off, what software can turn on to generate traffic?

Is there something wrong with Huawei’s mobile phone, or does the mobile company automatically open the "peace of mind package" service for users without authorization to generate so-called software traffic?

0.05KB is 50 bytes. What software can generate such a small amount of traffic? Does the software shut down immediately after triggering traffic? "

To this end, Mr. Liu consulted Huawei’s customer service and got the answer:

Even if there is an error between Huawei’s mobile phone and China Mobile’s calculation method, it is impossible to generate more than 20 MB of traffic at a time on April 6 without monitoring it.

As long as mobile phone users take the initiative to surf the Internet, mobile phone housekeeper traffic monitoring will be recorded, even if it is less than 1KB, and the traffic generated by any software can be found.

If the internet access function and intelligent conversion of the secondary card of the mobile phone are turned off, even if there is software that needs the internet, the traffic of another card that can access the internet will be selected. Turning off the mobile phone card online will also generate traffic, which is theoretically unreasonable.

The operator’s 4G network will send special traffic packets to the secondary card from time to time. Although the mobile data is not turned on by the mobile phone, it will still lead to small traffic consumption of the secondary card, and the mobile phone has no monitoring record.

Some operators need to carry traffic to transmit information to users, such as sending multimedia messages to a user, and the resulting traffic cannot be counted on the users who receive multimedia messages, so there should be no charge.

Expert opinion: China Mobile has no right to charge for not providing services.

Lawyer Li Bin of Beijing Zhongshengsheng Law Firm believes that from the package setting of Mr. Liu’s two cards, and the way of turning off the data traffic of China Mobile’s mobile phone card on the mobile phone side, it is clear that Mr. Liu does not use the data traffic of China Mobile. As a service provider, China Mobile should provide users with fees corresponding to its services, and ensure that the services it provides are fair in consideration of the fees it charges. China Mobile has no right to charge fees for services it has not provided, or to charge customers for traffic used by third parties.

Consumers have the right to know. When consumers question the data flow, measurement and pricing methods generated outside the package, China Mobile, as the leading party with technical capabilities, has the obligation to provide evidence, that is, it has the obligation to make a reasonable, popular and non-contradictory explanation on its own initiative.

Mr. Liu, the consumer, provided that the traffic monitoring data of Huawei, the mobile phone terminal, was zero in April, which is enough to prove that the traffic generated outside the package was passively generated. In this case, China Mobile should make use of its technical means and capabilities to monitor and inquire about the subjects of these traffic and claim rights from these subjects.

At present, China Mobile’s rhetoric has not provided evidence or reasons that consumers can identify and deny. China Mobile’s legal evidence is obviously insufficient to prove that the fees it charges consumers are well-founded. In this case, it is suspected of civil fraud, and it is suspected of bullying consumers’ right to know and property by means of technical barriers. Consumers can claim punitive damages such as triple compensation from them according to law.

Did Jing Wong’s "Eternal Dragon Slayer" win in the Spring Festival of 2022 online movie?


Special feature of 1905 film network "Zhang Wuji, you still owe me one thing! Remember, if you want to save the six factions, come to me in Dadu! "


As Zhao Min, a handsome elf, suddenly turned back, he sent an invitation to Zhang Wuji to save the six major factions, 93 edition.The Demon Sect Leader of Eternal Dragon SlayerPut an end to this. After 29 years, the directorJing WongFinally lift the guide tube, forDragon slaying by leaning on heavenContinue to write new stories — — High-spirited and handsome teenagers rush to distant places for appointments.



On New Year’s Eve, Jing Wong directed, specially starred, raymond lam, co-starred in Youaiteng and many other video platforms, which completely kicked off the second online movie Spring Festival.


In 2021, under the guidance of the Network Audiovisual Program Management Department of the State Administration of Radio and Television, the Network Film Working Committee of the China Film Association jointly launched the first online film Spring Festival file with Tencent Video, iQiyi and Youku. Covering starring, self-directed and self-acting films, there are as many as 43 works on the three platforms in the first online movie Spring Festival.



In 2022, the number of the second online movie Spring Festival movies has decreased compared with the same period of last year, and the overall pursuit of genre diversification. The online movie Spring Festival file is showing a more and more mature trend.


one


According to incomplete statistics, Youaiteng has released more than 20 films in the second online movie Spring Festival. With the experience of arranging the first online movie Spring Festival file last year, the video platform has a clearer scheduling strategy for this Spring Festival file: it is different from the theme type of cinema movies and forms a unique differentiation advantage.


Take Tencent Video as an example. During the 7-day Spring Festival holiday, the platform broadcasted many works by day, such as "Eternal Dragon Slayer" (upper and lower parts), "Shrinking the Special Attack Team", "The God of Wealth 3" and "Welcome to Yoga Village".


Unlike cinema films, which mainly focus on war and reality, the above-mentioned films are a collection of martial arts, science fiction, action and other rich theme types, which just complement cinema films. From the first day of the first month to the fifteenth day of the first month, Tencent Video also launched two large-scale Spring Festival free viewing activities in a limited time, thus forming a complete online movie Spring Festival file.



It can be said that based on the current situation of entertainment consumption under the epidemic situation, the online movie Spring Festival file has enhanced the supply of online high-quality content and expanded the Spring Festival movie market. Thanks to the schedule advantage, the market performance of many online movies is remarkable.


The new version of "Eternal Dragon Slayer" is undoubtedly the "number one seed" that has attracted much attention in this online movie Spring Festival file.


The film is divided into two parts. According to the data of Cat’s Eye Professional Edition, the "Nine-yang Magic of Eternal Dragon Slayer", which was first painted on New Year’s Eve, successfully broke through the peak of the single-day broadcast of the PVOD film of Tencent Video Spring Festival with excellent broadcast volume; On the third day of the New Year’s Eve, he won the daily champion of online movie playback for three consecutive times.


Tencent’s video solo "Shrinking the Secret Service" focuses on soft science fiction elements, and tells the story of the tour guide Gu Jia’s experience of becoming a villain in an accident and taking risks in the micro world. The film emphasizes the innovation of science fiction+comedy, taking advantage of the atmosphere of family fun during the Spring Festival, which not only ranks in the forefront of the popularity list of the whole network of Cat’s Eye Professional Edition, but also wins the daily crown of online movie playback twice.



In addition, directed by the senior martial arts director of Chengjiaban, it performed well as the starring "Polar Pursuit". Aarif Lee was "abused" badly in the film, which can be described as a soul-stirring fight. The film has the shadow of an action movie in the golden age of Hong Kong movies, which caused a heated discussion at the beginning of its launch. At one time, it was the first in the real-time popularity of the whole network and the first in the Tik Tok film list, and the number of movie-related topics was increasing by more than 100 million.



The report "Insight into Online Movie Data in 2021" jointly released by Cat’s Eye Research Institute and Tencent Video shows that the habit of watching movies during the "holiday holiday" is gradually developed. Nearly 30% of the audience will watch movies during the "holiday holiday", which makes it possible to schedule online movies.


Last year, "The Rush Hour of Siping Police Affairs" entered the Qingming file and the National Day file in succession, and finally both broke into the top ten of the annual online movie accounts, which was a great success. The former shows complex human nature with folklore, and it ranks first on the list. The latter made a breakthrough on the basis of the traditional Northeast comedy, and also achieved a box office of 10 million points on the 3 rd.


Source: Insight into Online Movie Data in 2021.


The most important project in the holiday arrangement has become the realistic consensus and future direction of the video platform.


Song Shuang, director of Tencent Video Movie Channel, said in an exclusive interview with 1905 Movie Network that since the first online movie Spring Festival, the platform has stepped up the strategy of online movie scheduling. "Last year’s Qingming, May Day, Dragon Boat Festival and National Day holidays, Tencent videos were specially arranged. The first project. We also found that this can achieve very good results. "


Song Shuang revealed that an important announcement of Tencent Video in 2022 is to highlight the online movie schedule. In addition to the Spring Festival schedule, the platform will focus more on creating small and medium-sized schedules. This year’s Qingming file and May Day file, Tencent Video will continue to broadcast high-quality films.


Song Shuang, Director of Tencent Video Movie Channel


2


Looking back at this year’s online movie Spring Festival file, the film represented by the new version of "Eternal Dragon Slayer" stands out, which is inseparable from the unique schedule advantage and the careful layout of the video platform.


In the past Spring Festival holiday, Tencent Video launched the concept of "Cloud Roadshow". During the period, the platform invited a number of big coffee in the film industry to be guests in the live broadcast room, share behind-the-scenes stories online and distribute benefits to users.


On New Year’s Eve, famous film critics and director Jing Wong started an online conversation to talk about the creation of new martial arts movies on the new series of "Eternal Dragon Slayer"; On the second day of the Lunar New Year, Big V Electronic Knight and Aarif Lee analyzed the development and progress of science fiction movies in recent years based on Polar Pursuit. Such as Zhifina, Dr. Qi Ai, Shadan and other big coffees in the film industry combine the hot spots of cinema movies in the Spring Festival to tell the audience professional film knowledge and create a vivid movie classroom for fans.


Film critic Wei Junzi and director Jing Wong started an online conversation.


The big V electronic knight and Aarif Lee started an online conversation.


At present, the online movie scheduling is still in the growth stage. It is not difficult to see that in order to release the powerful potential energy of online movies, mainstream video platforms have tried their best to present one wonderful movie feast after another.


Data Insight of Online Movies in 2021 mentioned that word-of-mouth/rating, theme/genre, and main creative lineup are the top three determinants for the audience to choose online movies. Song Shuang also bluntly told the 1905 movie network that online movies are getting closer to high-quality products in recent years, and at the same time, they show very obvious typological characteristics. In addition to creating online movie schedules, Tencent Video will also increase its efforts to create online movie theatricalization.


Following the birth of the Spring Festival in 2019, many viewers began to look forward to this type of film. In addition, the sci-fi online movie "Restart the Earth", which was launched in September last year, scored nearly 17 million at the box office, showing outstanding performance. Science fiction movies have thus become the focus of video platforms.



Tencent Video has already launched the concept of "movie sci-fi season" as early as last December, during which a number of sci-fi online movies represented by "Doomsday Rescue" were launched.


Song Shuang frankly introduced that compared with sci-fi cinema films such as The Wandering Earth, Doomsday Rescue still lags behind it, but in terms of online movie industry, it is the top sci-fi film. Therefore, the platform pushed it to Blue Planet Science Fiction Film Festival, the first film festival exhibition platform with the theme of science fiction in China, for screening, expecting more filmmakers to see sci-fi online movies. Next, Tencent Video is expected to continue to launch a number of scene-based online movie theaters for different types of audiences.



"Compared with cinema film creation, online film creators are keen to pay attention to the audience preferences of online platforms and correct their creative direction according to user feedback. Online movies are entering a state of high-speed iteration, high-speed development and continuous improvement in quality. "


Song Shuang said frankly that the video platform should become the leader of the online movie industry and guide online movies in a better and healthier direction. For example, Tencent Video recently launched an innovative track support program, which provides strong support for online movie creators with original ability and guides the industry to develop in a more diversified direction.



It is gratifying that online movies have gradually got rid of the stage of barbaric growth in the past seven years and made great progress. Especially in the past year, there have been many excellent works with high reputation.


E-sports theme, theme film "Bloody Unknown Chuan", suspense adventure theme "The Legend of Xing ‘anling Hunters" and police comedy "The Rush Hour of Siping Police Affairs" all scored above 6 points. Although the word-of-mouth of the film has declined slightly, it is still stable at a relatively high level.



What we can see is that since the development of new things, online movies are steadily and steadily on the road of high-quality products, constantly bringing new surprises to the public.


We look forward to the arrival of the next long holiday, and we may as well look forward to creating more exciting online movies!


Sun Honglei reveals the truth of breaking up with Ding Jiali, and Venus is behind the scenes.

Recently, Sun Honglei, a film actor, revealed the reasons for breaking up with Ding Jiali, shattering rumors and speculations for many years. It turns out that all this is a conspiracy planned by Venus. Venus, as a well-known variety star, is deeply loved by the audience for its humorous image. However, in the breakup between Sun Honglei and Ding Jiali, Venus played a completely different role. It turns out that Venus reached a secret agreement with Sun Honglei as early as the early days of their relationship. He agreed to help Sun Honglei make a quick appearance in the entertainment circle, but only if Sun Honglei broke up with Ding Jiali. Venus’s intention is far-reaching, because as we all know, Venus has always had a strong interest in actors in the entertainment circle. Ding Jiali, as an actress with superb acting skills and outstanding face value, is undoubtedly Venus’ biggest competitor. Therefore, Venus decided to use its influence to eliminate this potential competitive threat. Sun Honglei had to accept the deal and devoted himself to his career. He played some controversial roles and made his mark through various channels, all thanks to the promotion and support of Venus.

In this transaction, both Sun Honglei and Ding Jiali became pawns of Venus. However, employees in domestic entertainment circles are also deceived by the lies cleverly planned and spread by Venus. It is generally believed that Sun Honglei made his mark because of his personal efforts, while Ding Jiali left because of their incompatible personalities. But the truth is hard to hide. When Sun Honglei revealed the truth, the whole entertainment circle fell into chaos. The audience expressed their support and sympathy for Sun Honglei and Ding Jiali, and expressed their anger and disappointment at Venus’ behavior. This incident not only reveals the dark side of the entertainment circle, but also forces people to rethink what fame and fortune mean to a person. Now, Sun Honglei and Ding Jiali are gradually coming out of the shadows. Sun Honglei regained the audience’s love, and Ding Jiali was praised for his excellent acting skills. After this scandal, Venus’s reputation suffered heavy losses, and the media’s evaluation of him also changed greatly. Venus suddenly became a "liar" who was highly praised by many people, and his behavior aroused widespread concern in society. Nowadays, the storm in the entertainment circle has gradually subsided, but this incident has made people think deeply: how difficult it is to choose between love and fame and fortune in the hot entertainment circle. We need to be rational

It’s so good to make e-commerce with AI! E-commerce sales are using the product map and marketing plan to generate artifacts. Click Free Use →

Editor in charge: