分类： xiyu

"Making money in the baking industry is the Chinese New Year and Mid-Autumn Festival." During the Mid-Autumn Festival, moon cakes are a must-have food for every household and one of the most valued business opportunities for businesses.

According to the data of China Bakery and Sugar Products Industry Association, the output of moon cakes in Mid-Autumn Festival this year is about 300,000 tons, and the sales volume is expected to be about 20 billion yuan. The product price remains basically stable, and the market competition is further intensified.

The reporter visited and found that the Mid-Autumn moon cake market in this city, after the hot time was wrong than in previous years, the price was more affordable and close to the people, and the traditional old flavor and old brand were more favored.

▲ Citizens line up to buy moon cakes.

The peak of moon cake sales is wrong.

As the Mid-Autumn Festival approaches, there is a long queue in front of Xinle pastry shop in Honghuli, Hongqiao District. "It has been lined up for more than two hours." The citizens who will soon be at the door told reporters.

Compared with previous years, the queue this year is almost twice as long, and the end of the queue has extended to the small garden in the community behind the store. Some elderly people took advantage of the queue to sit on the bench in the small garden for a while. "Oh, I’m so tired that my waist is exhausted. I haven’t stood for that long. I buy it back in an hour every year. "

▲ The team buying moon cakes extended to the small garden behind the store.

In addition to the citizens of this city, there are many foreign customers in this year’s team. Xiao Gao, a 90-year-old boy from Tangshan, came here for the first time to queue up to buy moon cakes. "If the daughter-in-law lets you come, you have to come." He said with a smile, in recent years, with the early fame of Tianjin, the reputation of Honghu in Hongqiao District has also soared. "I always see online celebrity bloggers visiting stores, and I love to eat the five benevolence. At about 10:15 am, I drove from home and arrived in an hour and 20 minutes. I plan to buy 4 gift boxes first. "

Compared with previous years, this year’s moon cake sales peak came later. "We started selling moon cakes in stores on August 1, but the real popularity should be a week ago." Han Yali, the store manager, told the reporter, "Maybe the people now think that the later they buy the mooncakes, the shorter they will stay at home."

The same is true in large supermarkets, which began to enter the peak season of moon cake sales last week. "This year, everyone generally bought it late. In previous years, it was sold very well after more than ten days." He Li, the customer service manager of RT Mart Supermarket, analyzed, "Now there are many sales channels, not only for overbought, online and offline, but also for some baking shops, with scattered customers."

According to the Mid-Autumn Moon Cake Industry Trend Report 2024 issued by China Bakery and Sugar Products Industry Association, the traditional channel is still the mainstream in this year’s moon cake sales, but the e-commerce platform and live delivery continue to receive key attention. The sales of moon cakes on several platforms show that some special moon cake varieties have been welcomed by consumers. For example, nearly 100,000 pieces of Jin Jiu Wuren Golden Leg Mooncakes packed in 1 kg have been put together on the platform, and the sales volume of 2 kg is close to 30,000 pieces. "This shows that online sales channels have played a positive role in the promotion and sales of mooncakes".

In addition, some innovative and cross-border moon cakes have also achieved good sales on the online platform. For example, the sales of online celebrity moon cakes such as Black Myth doubled. In the process of online sales, live delivery and short video have become important marketing means. Tianjin local brand Xianghe Bobo Shop is promoted through live webcasts and short videos, expanding the market to a wider area; Xinle moon cake also tried to "touch the net" for the first time this year, and the group purchase coupons and vouchers launched were quickly sold out.

In order to cope with the peak passenger flow, all stores have increased their staff, including workers from the production plant, who have arranged to help in the stores. "There must be more than 15 people in this class, all at the front desk", and Xinle pastry shop is busy. At the same time, in order to improve efficiency, merchants will issue paper-based mooncake purchase orders for customers waiting in line to fill in in advance and hand them directly to salespeople after entering the store. "There are also two electronic settlement machines, and both WeChat and Alipay can be scanned," the staff told reporters.

Liu Lingling, manager of Xiangdezhai pastry direct store, said, "At present, the store sells 100 to 200 pieces of bulk moon cakes and more than 100 boxes of moon cake gift boxes on average every day. In August, it will enter the peak season of sales, and in September, there will be more gift boxes. Customers will take the gift box with them while eating, and some customers have chosen to make a reservation and come back to get it. "

The price is falling, how is the quality?

In large supermarkets, when many consumers push shopping carts to buy moon cakes, they obviously feel that the prices are more affordable than in previous years: "There are quite a lot of kinds, the prices are reasonable, and there are promotions before the holidays."

The reporter saw that the three squirrel brand gift boxes have 10 mooncakes per box, and the lowest price has reached a box in 39 yuan. Almost all Taoxiang Village and Wufangzhai are in a box of 100-200 yuan. Combined with the promotion activities launched by supermarkets, the prices range from tens to more than 100 yuan. Dangbo, a salesperson of Taoli mooncake, told Tianjin Radio reporter that there are more kinds of mooncake gift boxes pushed by supermarkets this year, and the price is lower: "Our most expensive one is 299 buy one get one free, and the cheapest one is 99 buy one get one free, which is 50 yuan per box, which is cheaper than some bulk ones."

"The mooncake gift box with simple packaging and mid-range price is currently the best seller." He Li, the customer service manager of RT Mart Supermarket, said that the hundreds of brand moon cakes launched by supermarkets this year, except for high-end moon cakes such as Maxim’s, hardly exceeded a box in 200 yuan.

And bulk moon cakes have also lowered their prices this year. "There is more than one piece of ice crust, five pieces of Soviet-style moon cakes with 16 pieces of 9 pieces, and nine pieces of mini moon cakes with 8 pieces in a box …" The prices of some bulk months are lower than those of ordinary cakes on weekdays. "This is also the taste and consumption consciousness that manufacturers adapt to people now."

There are also some time-honored brands of moon cakes in this city. In Xiangdezhai pastry shop located in Huanghe Road, Nankai District, bulk mooncakes and mooncake gift boxes occupy half of the counter space. Most mooncakes are 100g in size, and the price is 8-10 yuan per piece. At the same time, the quality of stuffing has increased.

Chen Xianbiao, director of operation of Xiangdezhai Food Co., Ltd.: "For example, in previous years, Wuren moon cakes were all 12 yuan, but this year they were reduced to 10 yuan, and some high-end nut fillings such as cashews and pine nuts were added, which improved the quality of our raw materials."

Founded in 1846, Xiangdezhai brand is one of the oldest Chinese brands in Tianjin. This year, the company not only built a modern production workshop in Xiqing District, but also opened a number of direct stores in Tianjin, Langfang and Dalian. Combined with the process of "frozen semi-finished products", the production cycle of cakes can be dispersed, and the freshness and taste are maintained, while the production efficiency of products is improved. "The trend of concentrated production capacity in the Mid-Autumn Festival has moved to the five months from May to September, which makes our costs more rational, prices lower and competitiveness stronger." Chen Xianyu said.

Compared with previous years, the specifications and prices of Xinle moon cakes purchased on the spot have hardly changed. However, the store not only launched preferential group purchase coupons this year. "The feeding changes every year, and the raw materials added to it are more refined. For example, in this material, I used to put 5 kg of peach kernels, and now I may put 8 kg of this raw material."

In 2022, the National Development and Reform Commission and other four departments jointly issued the "Announcement on Curbing" High-priced Mooncakes and Promoting the Healthy Development of the Industry "to promote the return of mooncakes to the attributes of mass consumer goods. In April this year, the revised version of the "General Rules for the Quality of Moon Cakes" was officially implemented. The new regulations made it clear that wild protected animal ingredients such as shark’s fin should not be used in moon cake fillings, and rare and precious ingredients such as bird’s nest should not be used.

Wearing a "magic spell", the price of moon cakes returns to rationality. According to the information recently released by China Bakery and Sugar Products Industry Association, the mainstream mooncake gift boxes are concentrated between 70 yuan and 220 yuan this year, which is flat or slightly lower than that in 2023. The "sky-high" mooncake gift boxes above 500 yuan have basically withdrawn from the conventional market.

Some folklore experts said, "The implementation of the national standard" Restricting over-packaging of commodities requires food and cosmetics "clearly limits the over-packaging of moon cakes, and stipulates that moon cakes should not be packaged and" bundled "with red wine, tea and other ingredients. Under the combined effect of these measures, the rational return of moon cake prices will not only benefit the lives of citizens, but also promote the healthy development of the market, reduce waste and promote the return of traditional culture!"

Reporter | Liu Keqi

Edit | Chen Tong

Continue to slide to see the next touch to read the original text.

Tianjin radio slides up to see the next one.

Original title: "Mid-Autumn Festival" What moon cakes are waiting in line in Tianjin this year? 》

Read the original text

guide reading

Break the whole into parts, from point to surface. Comparative study of financial indicators helps investors dialysis listed companies.

As of the close of November 17, 2023.

Total market value: 183 billion

Market value: 364.2 billion

As a consumer, which company do you like?

Which company do you like as an investor?

Gree PK midea

(Comparison of total operating income)

Gree PK midea

(Comparison of Return to Mother’s Net Profit)

Gree PK midea

(Net profit margin chart)

Gree PK midea

(ROIC chart)

Gree PK midea

(ROE chart)

Gree PK midea

(Total market value presented)

Gree Electric was founded on December 13th, 1989 and listed on the A-share market on November 18th, 1996. In the 27.0 years since listing, the annualized rate of return of the reinstated share price is 18.71%; In recent five years, the annualized rate of return of the reinstated share price is 2.33%, and the current rate of return on net assets is 23.40%.

Midea groupFounded on April 7, 2000, it was listed on A shares on September 18, 2013; 10.2 years since listing,The annualized rate of return of the reinstated share price is 19.85%;In the past five years, the annualized rate of return of the reinstated share price was 7.44%.The current return on equity is 21.00%.

Belong to "White electricity"The global industry can be compared with the top ten companies in terms of market value.

At present, Midea Group has gained a market value of 364.3 billion (P/E ratio is 11 times) with revenue of 366.3 billion and net profit of 32.8 billion.Gree Electric, on the other hand, gained a market value of 183 billion (7 times P/E ratio) with a revenue of 197.6 billion and a net profit of 26.3 billion.

What do you think of this?Do you buy more electrical appliances from Gree or Midea on weekdays? Please leave a message in the message area.

In-depth comparison of companies. See alsoChinese odyssey column

gas station

@ Warren Buffett

Excellent investors always look to the future, not indulging in past successes or indulging in past failures.-Questions and Answers for MBA Students of Ivey Business School in 2015

　　Cctv newsToday (March 1st), Korean Central News Agency, the official news agency of the DPRK, reported the details of the second meeting between the DPRK and the US leaders, saying that the two sides had an open and honest exchange of views during the meeting.

　　Korean Central News Agency reported that during the meeting held on February 28th, Kim Jong-un, the top leader of the DPRK, and Trump, the US President, spoke highly of the progress made by the two sides in the implementation of the Singapore Joint Statement, and on this basis, they frankly exchanged views on specific issues to improve the DPRK-US relations.

　　The two sides agreed that the efforts made by the DPRK and the United States to ease the tension on the Korean Peninsula, promote peace and achieve comprehensive denuclearization are of great significance to enhancing mutual trust and fundamentally changing the decades-long distrust and hostile relationship between the DPRK and the United States.

　　Kim Jong-un and Trump listened to their respective views on some problems that must be solved at present in order to implement the common goals set out in the Singapore Joint Statement, and seriously discussed the ways to achieve them.

　　The two sides stated that the second meeting between the DPRK and the US leaders in Hanoi was an important opportunity to further enhance mutual trust between the DPRK and the US and elevate bilateral relations to a new stage. The two sides agreed to continue dialogue in the future in order to realize the denuclearization of the peninsula and improve the close ties between the DPRK and the United States, and to solve the problems discussed in this meeting. Kim Jong-un and Trump also met again.

　　The DPRK said that during the meeting, it called for the lifting of some sanctions.

　　In the early morning of March 1, local time, the DPRK delegation attending the second meeting of DPRK-US leaders in Hanoi, Vietnam called media reporters to hold a press conference to release the DPRK position to the media on the results of the second meeting of DPRK-US leaders.

　　DPRK Foreign Minister Li Yonghao said that in this DPRK-US leaders’ meeting, North Korea did not demand the comprehensive lifting of all sanctions against the DPRK as US President Trump said, but demanded the lifting of several major sanctions against the DPRK in the field of people’s livelihood. Li Yonghao said that if the United States agrees to lift some sanctions against the DPRK, the DPRK will permanently and completely abandon Yongbyon nuclear facilities, including plutonium and uranium production facilities, under the witness of American experts and the joint operation of technicians from both sides. However, this proposal has not received a positive response from the US. Li Yonghao said that if the US continues to demand dialogue in the future, the relevant position of the DPRK will not change.

　　With the approaching of summer, the JD.COM 618 Shopping Carnival in 2025, a high-profile annual event in the electric business community, is poised to bring consumers an unprecedented shopping feast with a strong preferential lineup and innovative gameplay. This time, JD.COM carefully planned to optimize the shopping experience in an all-round way, with a large number of spot goods with rich subsidies and novel gameplay, and committed to letting consumers enjoy the value and joy of shopping this summer.

　　The JD.COM 618 event was promoted in stages and orderly, bringing continuous surprises to consumers. At 8 o’clock on the evening of May 13th, the "Heart Shopping Season" was first launched. As a warm-up activity, it will last until May 28th. During this time, consumers can feel the atmosphere of the shopping festival in advance, choose their favorite products and lock in the offers in advance. Then, at 8 o’clock on the evening of May 31st, JD.COM 618 officially kicked off. At that time, massive and over-valued goods will be fully sold, and various preferential activities will be launched simultaneously, and a wonderful shopping spree will be staged soon.

　　At the beginning of the event, the most anticipated red envelope benefits hit hard. From May 13th, the JD.COM 618 red envelope was officially opened! Just open the JD.COM APP on your mobile phone and search for "Shopping Red Packet 999". You will get three chances to receive red packets every day, and this benefit will last until June 18th. For more than a month, you can harvest surprise red envelopes easily with your fingers. These red envelopes can be directly deducted from cash at the time of shopping settlement, which can save a lot of money whether you buy daily necessities or long-awaited big items.

　　At the same time, JD.COM also has state subsidies for different categories: search for "mobile phone 500" or "Apple mobile phone 886" in JD.COM APP to buy mobile phone tablet digital products, and you can enjoy the 500 yuan subsidy at the highest; Search for "home appliances special 818" to buy home appliances, and the maximum subsidy can reach 2000 yuan, so that consumers can buy high-quality goods at more affordable prices.

　　This time, JD.COM 618 achieved a comprehensive upgrade in gameplay and built a rich and diverse marketing matrix. In the basic gameplay, classic preferential activities such as "over 200 MINUS 20 coupons" and "cross-store full reduction" have returned strongly, and the incentives are even stronger. Consumers can easily enjoy direct reduction and exemption as long as they meet the conditions, whether they buy a single item or a combination of multiple items across stores, and these offers can also be superimposed, so that consumers can really spend small money and buy good things.

　　In addition, JD.COM has carefully created seven theme promotion days, including surprise day, super spike day, 10 billion subsidy day, super provincial special price day, super live broadcast day, PLUS member day and ten thousand stores spike day. These theme days span the heart shopping season and the official activity period of 618, and each theme day has its own characteristics. There are random discounts and mysterious benefits on surprise day; Super spike day hot goods are limited in time and low in price; On the 10 billion subsidy day, JD.COM invested a huge amount of money to subsidize goods; Super-provincial special day focuses on good things with high cost performance; Well-known anchors on Super Live Day bring exclusive coupons and sweepstakes; PLUS members enjoy exclusive discounts and preemptive rights; Thousands of stores kill seconds, and massive stores kill seconds synchronously. During the event, many stars and popular IP will also be strongly linked, bringing interesting interaction and rich prizes, making shopping full of surprises and joy.

　　Tmall 618 red envelope

　　You can get 618 red envelopes by searching for [Happy 2266] on mobile phone Taobao.

　　618 has activities not only in JD.COM, but also in Taobao Tmall, which provides consumers with red envelopes to collect. You can collect them every day according to the above method, and the red envelopes you receive can be superimposed and used.

　　The whole 618 activity is divided into four stages. At the beginning stage, the explosive goods are launched at a low price, and consumers can snap up popular new products at the first time; During the special period, sales promotion will be carried out by category in turn to meet the segmentation needs of different consumers; During the climax, all kinds of carnival, the preferential intensity reached its peak, and the benefits such as red envelopes, full reductions and discounts were covered in all directions; JD.COM app searches for [Shopping Red Packet 999] to get 618 red packets. During the return period, consumers who missed the previous activities will be given the last chance to pick up the missing items. Popular products will be replenished with affordable prices and sufficient inventory.

　　In terms of characteristic play, JD.COM is also full of highlights. The "Spike" channel launched activities such as Super Spike Day and Big-name Spike Day, which helped businesses to enhance their exposure and gave consumers more opportunities to snap up big-name good things at ultra-low prices. The innovative "State Subsidy × 10 Billion Subsidy" channel combines policy dividends with platform concessions to create a shopping feast with the largest annual concessions. Consumers can enjoy double subsidies when purchasing a variety of goods, and realize low-cost shopping on the whole network. The "Special Price" channel brings activities such as "50% discount on special weekend", "2 yuan postage" and "factory direct sale", so that consumers can enjoy the super-value shopping experience. The "Trial" channel has been upgraded, and JD.COM has invested billions of resources to implement the model of "try first and then buy" big-name explosive products, which not only reduces the shopping risk of consumers, but also helps brands to pull new promotions and achieve a win-win situation.

　　In 2025, JD.COM 618 will invite consumers to this affordable and interesting shopping feast with full sincerity and innovative gameplay. No matter what kind of consumers you are, you can find your own shopping fun here and start a summer shopping spree!

　　Zhongxin. comBeijing, August 24th: Six months after the conflict between Russia and Ukraine, five major variables have influenced the trend.

　　The author is sweet

　　It has been half a year since the conflict between Russia and Ukraine broke out, and there is still no sign of a ceasefire. However, this "the biggest geopolitical crisis in Europe since World War II" has completely changed the world situation: multinational economies have not yet emerged from the shadow of the epidemic, and they are facing inflation, supply chain disruption and energy crisis; The west and Russia are in the same boat, tearing the already fragile international security pattern.

　　There are many disputes. It is widely believed that this planned "lightning raid" operation is likely to last for several years. The coming winter may become the "key node" of the conflict, among which, five variables may affect the future trend.

　　Stretch for half a year

　　Has the Russian-Ukrainian conflict entered a new stage?

　　Since August, artillery shells have been falling near the Zaborozh nuclear power plant in Ukraine, causing many concerns about the risk of nuclear disaster. As early as March this year, the Russian army claimed to have controlled the Zaporoge nuclear power plant, but for several months, the artillery fire has not stopped, as if it were a microcosm of the dawn of a ceasefire.

　　Since Russian President Vladimir Putin announced the launch of a special military operation in Donbass on February 24th, at the end of March, Russia declared that the first phase of military operation was basically completed and it would focus on "liberating" Donbass in Udon. As the Russian army advanced step by step, in July, Russia completely controlled Udong Lugansk, and Uzbekistan admitted its defeat.

　　Unlike the Russian army seeking "steady and steady progress", the Ukrainian army has recently shifted its offensive focus to the southern front, and has repeatedly announced that it is planning a massive counterattack.

　　There were many attacks on military bases and ammunition depots in Crimea, and Ukraine did not formally admit its responsibility, but Zelensky indicated that the war "started in Crimea and ended in Crimea".

　　The British Ministry of Defence predicts that the Russian-Ukrainian conflict will soon enter a "new stage", forming a 350-kilometer-long front extending from Zaporoge to Hellson.

　　As the conflict between Russia and Ukraine continues, the five major variables may have an impact on the situation in Russia and Ukraine.

　　Variable 1: Ling Dong is coming.

　　Climate is expected to become one of the key variables soon.

　　Recently, Ukraine has repeatedly "let out the wind", hoping to win at least one tactical victory before winter. Ermak, director of the Ukrainian President’s Office, also pointed out that Ukraine must make substantial progress before the winter, otherwise Russian troops will have more time to stabilize the battlefield situation, and it will become more difficult for Ukrainian troops to fight back.

　　After all, Moscow once defeated Napoleon and Hitler’s army with the help of "General Winter". Now, it has energy weapons in hand and has repeatedly "carried natural gas" to make European countries.

　　Although Europe follows the US energy sanctions against Russia, at present, it is more of a "bite" by sanctions. Energy bills in many countries have soared, and people are worried about heating in winter.

　　And how much energy do troubled European countries have left to support Ukraine?

　　Bloomberg bluntly said, "No matter what indicators are used, Putin is winning the energy war."

　　Variable 2: Inflation Test

　　The ongoing conflict between Russia and Ukraine is also aggravating the global inflation risk, laying a "hidden danger" for future changes in the situation.

　　International food prices and crude oil prices fell in August, but the gradual cooling of the commodity market was not quickly reflected in the people’s living costs, and the inflation rate in some countries continued to rise to new highs for decades.

　　According to the data released by Eurostat on August 18th, the inflation rate of 19 countries in the euro zone was 8.9% in July, a record high.

　　At the same time, the global food supply is facing uncertainty. Although Russia and Ukraine rarely reach a grain transportation agreement, ships carrying hundreds of thousands of tons of Ukrainian agricultural products are shipped from the Black Sea, but it is obviously not enough to solve the global "hunger".

　　UN Secretary-General Guterres stressed that at present, Russian fertilizer and agricultural exports still face "obstacles".

　　The analysis pointed out that the outbreak of the Russian-Ukrainian conflict hit the world economy that has not yet shaken off the impact of the COVID-19 epidemic, and related sanctions pushed up prices in Europe and the United States, and the pressure of inflation on residents’ purchasing power was testing the support of countries to Ukraine.

　　Variable 3: Western military aid

　　Under heavy pressure, how much practical assistance can the United States and the West provide to Ukraine?

　　Western media are not sure about this, because the western camp that originally held a group has now "split".

　　On the one hand, the United States is still taking the lead in "arching the fire", including providing about 10 billion US dollars of military support to Ukraine. Poland and Baltic countries also continue to advocate full support for Ukraine.

　　In contrast, many European countries have some "insufficient stamina". France and Germany, in particular, seem to be more eager to reach a quick solution through negotiations.

　　The database of "Tracking Aid to Ukraine" under the Kiel Institute for World Economics in Germany also shows that in recent months, the aid of six European countries to Ukraine has plummeted, and in July, no new bilateral military aid commitments were provided to Ukraine.

　　Coffman, director of the Russian Research Program of the US Naval Analysis Center, believes that European aid may have reached its limit, which will force Uzbekistan to go on an "ammunition diet".

　　Variable 4: Nuclear disaster risk

　　From Chernobyl to Zaporoze nuclear power plant, the shadow has never dissipated. Recently, the attention around the nuclear disaster has been heating up again, and the leaders of Britain, France, Germany and the United States have urged all parties to maintain military restraint.

　　The largest nuclear power plant in Europe has long been under Russian control, and Ukrainian technicians are responsible for its operation. However, the two sides have been repeatedly pulling on the attack and defense of nuclear power plants, from real guns to "information warfare."

　　According to Ukrainian statistics, Russian troops regularly shelled the nuclear power plant area, and many radiation monitoring sensors around the storage of spent fuel facility of the nuclear power plant were damaged due to Russian attacks. Zelensky also specially added a "fire", saying that if a nuclear disaster occurs, it will affect the whole of Europe.

　　The Russian army issued a statement, claiming that the Ukrainian army repeatedly used artillery to attack the nuclear power plant area, and questioned Uzbekistan as a bargaining chip for seeking Western support. Because some diplomats have hinted that the nuclear attack is regarded by western countries as one of the "red lines" of the situation in Russia and Ukraine, "unless it crosses the red line, (the West) has no will to take further action."

　　So, will there be a more terrible disaster than Chernobyl?

　　At present, preventing the escalation of the situation remains the primary choice of all parties to the conflict. UN Secretary-General Guterres went to Uzbekistan for mediation and consultation. French President Macron also spoke to Putin, who agreed to the French proposal to send an IAEA expert team to the nuclear power plant.

　　Variable 5: popular support

　　In the eyes of some foreign media, the next biggest "variable" may lie in the attitude of people in western countries.

　　Some people who originally supported Ukraine are now "tired" of the conflict. Among them, a survey of 10 European countries shows that 42% of the respondents believe that the government pays too much attention to Ukraine compared with its own troubles.

　　Accompanied by this, some diplomats and observers have noticed that some western countries have avoided specific measures against Ukraine for fear of getting "cold support" from the people, and even become increasingly reluctant to openly oppose Russia.

　　However, the cooling of public opinion does not mean the end of the conflict. The analysis believes that in view of the very contradictory positions of all parties, there is still no solution to the Russian-Ukrainian conflict. Kalachev, a Moscow political analyst, pointed out that "the war may last for several years" because neither side seems to consider a ceasefire. It remains to be seen what kind of trade-offs will be brought about by the game of great powers. (End)

　 　 In mid-2013, a "Red Carpet Show at the Local Tuhao Film Festival" awakened the weary China film and television market. Seven popular actors from Hollywood, including Leonardo DiCaprio, Nicole Kidman and Catherine Zeta-Jones, appeared in China to make money. It seems that the once sluggish Asian film market has become as rich as it is today.

　 　 Perhaps this appearance only shows that Hollywood actors are aiming at the tip of the iceberg in China market. In 2013 alone, many Hollywood actors such as Tom Cruise, "Shake Sen" and "Kucher" took their works to "knock on" the door of Chinese film market and put on low airs to make friends. However, it seems that it is not enough to feed Lai Hu’s appetite just by propaganda. Hollywood actors are gaining momentum all over Asia, and it may be one of their ultimate goals to really participate in movies to achieve "win-win". What is the current situation of Hollywood actors’ output and what advantages and disadvantages it will bring to the Asian film market? This issue of [Movie Network] will answer you one by one.

Hollywood actors’ coming to China has gradually become a trend.

Present situation: Hollywood actors enter the Chinese market

Keywords: reciprocity, rushing to the beach.

　 　 A group of early Chinese actors who marched into Hollywood are still thriving in the international film industry. Gong Li, Zhang Ziyi and Jackie Chan have become the "stepping stones" for overseas audiences to know Chinese films. While rising stars such as Fan Bingbing, Li Bingbing, Yuqi Zhang and other actresses frequently "play soy sauce and walk-on" when they enter Hollywood, their overseas export as Chinese filmmakers is still quite successful. In 2014, there were domestic actors, and such blockbusters were released. It can be said that Chinese filmmakers have never stopped climbing the Hollywood building.

　 　 At the same time, overseas actors have gone out of Hollywood to enter the Chinese language market on the east coast of the ocean, and there is quite a trend that "the rain is coming." In 2011, Zhang Yimou invited "Batman" Christian Bale to play a church priest in the film, and Bell’s position in the film also has the status of "savior" with this priest; In 2012 Xiaogang Feng’s tragic blockbuster, the American journalist played by adrien brody and the priest played by Tim Robbins also played an important role in the film. In 2013, keanu reeves’s first directorial debut focused on China Kung Fu.

　 　 In terms of quantity, the overseas output of Chinese filmmakers is almost equal to that of Hollywood actors, but the final result is unfair. Fan Bingbing’s "Steel 3" only shows a ten-minute tight frown in the "Special Edition"; Li Bingbing stood out in the film, but he could not escape the dilemma of being called by the wrong name by foreign reporters on the red carpet. The participation of Hollywood filmmakers in Chinese films always attracts the attention of Chinese people, just as foreign roses can attract more domestic "swarms". Undeniably, Bell has almost become the backbone of the plot development in "Thirteen Days in Jinling". Although the reputation of keanu reeves’s virgin director is not satisfactory, many people have earned money. Courtesy is good, but Chinese filmmakers always suffer a lot when compared with Hollywood actors in actual strength. Perhaps it is necessary to find out the reasons on their own.

Japanese movie stars have made great achievements in overseas gold panning, but it is not easy for Hollywood actors to enter the Japanese and Korean markets.

Status quo: Hollywood actor "Gold Rush" Japan and South Korea have been defeated repeatedly.

Keywords: local protection

　 　 Once upon a time, Japan, the world’s second largest film market, was gradually replaced by China, while Korean films went further and further on the road of perfecting local self. Facing the Japanese and Korean film market which is close at hand and very far away, Hollywood actors seem to have become fearful and worried, and it is difficult to knock down this "ice-breaking hammer".

　 　 However, Japanese movie stars have long set a precedent of breaking the country’s overseas gold rush. Hiroyuki Sanada and Ken Watanabe can be comparable to Chow Yun Fat and Jackie Chan in China. In 2013, Rinko Kikuchi, a strange oriental woman, once again became the focus of Hollywood, and even child star Mana Ashida is planning to further enter Hollywood. Similarly, Korean actors’ "Western Expedition" is proceeding in an orderly way. Lee Byunghun won an eye-catching performance in "Special Forces 2", and Zhang Dongjian knocked on the door of Hollywood and continued to seek his own breakthrough.

　 　 On the contrary, however, there are few successful examples of Hollywood actors "panning for gold" in the Japanese and Korean markets. In 2007, it should be a breakthrough attempt between Korean filmmakers and Hollywood, despite the waterloo in word of mouth and box office; Keanu reeves’s "Forty-seven Ronin", which was released on a large scale in Japan last year, failed at the box office, and Japanese audiences didn’t seem to buy Hollywood faces. This time, "Snow Country Train" Bong Joon ho assembled a group of Hollywood movie stars and spent 40 million dollars. It can be said that he has the ambition to compete with Hollywood, which may also become a breakthrough for Hollywood actors to enter the Korean market. Generally speaking, the Japanese and Korean film markets are relatively conservative and narrow. Actors and directors in both countries also seem to have the concept of "cleaning their own snow, not caring about others’ frost". Coupled with the strong awareness of local film protection, Hollywood actors can always come up with their own "housekeeping skills" to resist the impact of Hollywood films (such as Japanese animated films). It is difficult for Hollywood actors to find a sense of belonging in the Japanese and Korean film markets, which hinders their way to export to the Japanese and Korean markets.

Hollywood actors’ Chinese export has targeted this fat piece of money.

Advantages: box office interests are the first priority, and China and the United States are in tune with the trend.

　 　 Everyone can understand the truth that "money is paramount". Let’s still take flowers of war as an example. The release of this film happened to coincide with Bell winning the Best Supporting Actor at the Oscar. At that time, Zhang Weiping, the producer of the film, made it clear: "Bell’s own joining is the guarantee of the box office of the film, and winning the prize overseas has further become a signal of the overseas box office." He also boasted that the goal of 1 billion box office is no big deal. It is reported that Bell’s input-output ratio is that if he invests 1 US dollar, Bell can produce 55 US dollars. The high output ratio of 1:55 makes people gasp in admiration for Chinese’s favor of "imported goods", and Bell’s personal salary has reached more than 100 million, so it is natural for Hollywood actors to join in the final box office.

　 　 Without exception, movies such as "China and the United States are in harmony", and "Tai Chi Xia" continues to carry forward this momentum. As a result, it is a natural thing for Hollywood actors to rush to the "blessed land" of China, and it is easy to get gold. Han Sanping, former chairman of China Film Group, said: "Sino-US cooperation is a major measure to stimulate the development of domestic films, and it is also a road for China films to go international." Only on this road, China actors don’t seem to get much benefit.

Disadvantages: It is more difficult for newcomers to emerge from the impact of the local film market.

　 　 Obviously, the entry of a large number of Hollywood movie stars into the Chinese film industry is bound to have a certain impact on the local film market. In a reporter’s street survey, most Chinese are still more willing to watch Hollywood blockbusters. Excellent production and strong visual effects have become the reasons why audiences choose Hollywood movies in succession. China’s film industry is still in its infancy and development stage, and its own competitiveness is still unable to compete with Hollywood. For example, they are similar in type and plot, but the latter still accounts for the majority.

　 　 At the same time, it is more difficult to find new people in China. The current mentality of China audiences is like "the moon in foreign countries is relatively round". Even Nicolas Cage, who has always played bad movies in recent years, will still flock to it once a new work is released. Last year, Johnny Depp’s loss-making masterpiece was bad, but its appeal to fans should not be underestimated. His new work will be released in China soon. It is reported that he will also bring his fiancee to China to promote it, and it is sure that there will be another "Depp hurricane" at that time. As a result, domestic directors seem to be more aware of the strength and box office appeal of these Hollywood actors, making it difficult for local newcomers to get ahead. Without a good book and the support of well-known directors, "becoming a hit" is almost more difficult for newcomers.

Xiaobian conclusion:

　 　 Hollywood "local tyrants" have become a global trend in the film market of other countries, and they are at the forefront of this trend, whether they are attacking Europe or marching into Asia. For domestic actors, it is still an unchangeable truth to "strike while the iron is hot", explore their own advantages in the trend of internationalization, make a clear positioning, and give full play to the soft power that Chinese films should have.

　　CCTV News:The Supreme Court has just issued a new regulation,In the future, information such as who is the presiding judge of the case, who is the prosecutor, when the court will open, and when the sentence will be pronounced can be found online!

　　Today, the Supreme People’s Court released the "Provisions of the Supreme People’s Court on People’s Courts Publicizing Trial Process Information through the Internet". According to this provision, in the future, the trial process information including the basic situation of the case, the trial organization and the progress of the case will be fully disclosed to the parties through the Internet, so as to satisfy the parties’ right to know, participate and supervise to the maximum extent.

　　According to the newly issued Regulations, except for the trial process information involving state secrets and which should be kept confidential or restricted by laws and judicial interpretations, the procedural information, the process information of handling litigation matters, litigation documents and transcripts generated during the trial of criminal, civil, administrative and state compensation cases by the people’s courts should be disclosed to the parties involved in litigation and their legal representatives, litigation agents and defenders through the Internet.

　　So what information should be made public? Article 7 of the Judicial Interpretation states that the following procedural information should be made public to the parties and their legal representatives, agents ad litem and defenders through the Internet:　

　　(1) Information on case acceptance and filing, and information on case closure;　　

　　(2) Information of procuratorial organs and penalty execution organs, and information of the parties concerned;　　

　　(3) Information on the organization of the trial;　　

　　(4) Information such as trial procedure, trial period, service, appeal, protest and transfer;　　

　　(five) the time and place of court trial, cross-examination, evidence exchange, pre-trial meeting, inquiry, sentencing and other litigation activities;　　

　　(six) the publication of the judgment document in China judgment document network;　　

　　(seven) other procedural information that should be made public according to laws and judicial interpretations, or that the people’s court thinks can be made public.

　　The "Regulations" also clarified the China trial process information disclosure network as "a unified platform for people’s courts to disclose trial process information". Since late February 2018, the courts in Hebei, Jiangsu, Qinghai and Ningxia have been the first pilot areas, and the third-level courts have begun to disclose the trial process information of newly received cases to the parties and their legal representatives, litigation agents and defenders through a unified platform, 12368 SMS, WeChat service number and small programs.

　　The Regulations shall come into force on September 1, 2018. After the implementation, the people’s courts at all levels in the country will disclose the trial process information through a unified platform in accordance with unified standards. (CCTV reporter Li Wenjie)

　　Everyone has a love of beauty. In recent years, micro-plastic surgery has become a so-called shortcut for beauty lovers, especially female friends, to pursue their own image perfection. However, when the pursuit of beauty encounters counterfeit drugs and illegal medical treatment, beauty lovers may face injury and lifelong regret.

　　In May this year, the police in Changzhou, Jiangsu Province received an alarm from the victim, Miss Song, saying that she was almost blind in her right eye because she received a fake drug, micro-plastic surgery, from an illegal medical institution.

　　At the beginning of 2015, Miss Song met a woman named Ma. In the subsequent exchanges, Ma recommended micro-plastic surgery to Miss Song many times. Miss Song, who loves beauty, could not resist the temptation of beauty and accepted Ma’s suggestion. She spent more than 10,000 yuan before and after, bought many medicines from Ma, and accepted several micro-plastic surgery by Ma and her husband Li.

　　At the end of March this year, Miss Song wanted to have another rhinoplasty. She first bought hyaluronic acid from Li and Ma, but because Li and Ma were not in Changzhou, she found Gao, an acquaintance who is also doing micro-plastic surgery, to inject herself. In the morning, she went to her friend Gao’s home for micro-plastic rhinoplasty. But when Gao gave himself an injection, he suddenly felt a sharp pain. Miss Song said that her eyes were completely blind at that time.

　　After receiving the alarm, the police and Miss Song went to the local hospital for examination. According to the doctor, due to the injection of hyaluronic acid into blood vessels, some functions of the eyes are necrotic, which may lead to blindness.

　　Under the leadership of the victim Miss Song, the police found the so-called beauty salon where Miss Song was working in micro-plastic surgery at that time.

　　In the face of the police and Song, Gao argued: "The medicine is not mine! She brought me the medicine! The medicine is still here. At the beginning, I said there was something wrong with it, and then she said … "

　　Miss Song said: "The doctor also said that it has nothing to do with this medicine. It was when you hit your nose that you touched the nerve on the other side of your eyes. "

　　The police then searched the beauty salon according to law. Gao did not have a medical qualification certificate after investigation.

　　Five people were arrested for bringing out a fake drug sales gang from the black clinic.

　　The police found some simple medical facilities and a batch of injected drugs in Gao’s "black clinic". The drugs have no Chinese and approval number, which belong to counterfeit drugs recognized by Chinese laws. The environment in micro-plastic surgery is also very poor, and there is no sterilization measures at all.

　　Soon after, the results of the examination came from the hospital, and the doctor diagnosed Miss Song’s right eye retinal necrosis. It may be difficult to see again. Knowing this situation, Miss Song was very sad and regretted.

　　When Miss Song was sad, she remembered Li and Ma, who started micro-plastic surgery with themselves. She suspected that they were also suspected of selling counterfeit drugs and practicing medicine without a license, so she reported it to the police. The police handling the case are divided into two groups. One group tracks Gao’s online purchase of counterfeit drugs, and the other group tracks Li and Ma. After nearly a month of careful investigation, in early May, the police successfully arrested five suspects and destroyed a four-story counterfeit drug sales gang.

　　Micro-plastic fake drugs are sold at low prices and high prices online.

　　After the trial, Chen Mou, an Anhui woman, bought Botulinum Toxin, Lipid-dissolving Needle, Inhibiting Enzyme and other drugs from illegal channels at a low price, and sold them to Wu Mou, a Shanghai woman, at a higher price through WeChat, and Wu Mou then transferred them to Ma and his wife in Wuxi and Gao in Changzhou.

　　According to the police, in addition to selling counterfeit drugs, Li, Ma, Gao and others are also suspected of illegal medical practice. Ma and his wife do not have a medical qualification certificate.

　　Illegal organization of training for profit without professional qualification.

　　During the trial, these suspects confessed that they often only went through so-called training for two or three days before operating each micro-plastic surgery project, and the people who trained them did not have any professional qualifications and training qualifications, and the fees were 8 thousand and 10 thousand.

　　I don’t know if the medicine is true or false.

　　The arrested suspects, Li and Ma, started their own micro-plastic surgery "career" only after a few days of so-called training. They have been engaged in illegal micro-plastic surgery for nearly a year and have given micro-plastic surgery to more than a dozen people.

　　So, how does this "underground micro-shaping" work? Where did their medicines come from? The suspect Li told us a lot about this illegal industry.

　　The criminal suspect Li confessed that the first customers that illegal micro-plastic practitioners like them are often relatives and friends, and at the same time, these people are also "objects" to practice so-called crafts. If nothing happens after the operation, they will entrust these relatives and friends to introduce them around and accumulate their own customer base.

　　Li confessed that the micro-plastic drugs and instruments in his hand were obtained from illegal channels. As for whether the drugs are fake drugs or not, he has no ability to distinguish what kind of curative effect he has.

　　Huge profits drive the proliferation of underground micro-plastic surgery

　　Li and his wife Ma had formal jobs, but after contacting illegal micro-plastic surgery, they found that this was a profiteering industry. Both of them quit their jobs and came to micro-plastic surgery.

　　Li said: "This’ work’ is quite easy. You can earn a thousand yuan by poking a few needles at will. Listening to people, including some people around you who do make money, there are many people who earn hundreds of thousands of dollars in a few months. "

　　Li said that after he and his wife Ma entered this industry, they realized that there were already four or five acquaintances who had been doing "underground micro-plastic surgery" for a long time, and there were more "peers" in their WeChat circle of friends.

　　Li’s wife, Ma, is currently pregnant. The police allowed Li and Ma to be released on bail pending trial due to human considerations, but they will eventually accept legal sanctions.

The Central Economic Work Conference pointed out that it is necessary to make greater efforts to promote the stable scale and excellent structure of foreign trade, make greater efforts to promote the stable stock and expansion of foreign investment, and cultivate new growth points of international economic and trade cooperation.

The data shows that in 2022, the total import and export value of China’s goods trade was 42.07 trillion yuan, an increase of 7.7% over 2021. The steady growth of foreign trade is inseparable from financial escort. Relevant departments and financial institutions have taken various measures to promote the stability and quality of foreign trade and help foreign trade achieve high-quality development.

The implementation of policy measures will be detailed, and the basic foreign trade will be stabilized.

Chengdu International Railway Port in Sichuan, China-Europe trains loaded with electronic products, mechanical parts, daily necessities and other goods set off for the distance.

China Europe Train (Chengdu) is operated by Chengdu International Railway Train Co., Ltd. "We provide this company with efficient cross-border transaction services, and control the time for its remittance to reach the overseas beneficiary’s account within a few hours, which improves the efficiency of cross-border capital turnover." The relevant person in charge of Chengdu Bank said.

The access to high-quality financial services by enterprises related to China-Europe trains is a microcosm of financial assistance to stabilize the basic foreign trade.

Affected by the complicated and severe international environment and the impact of epidemic situation, the difficulties and challenges faced by China’s foreign trade enterprises in production and operation have increased. Since 2022, a series of policies and measures to stabilize foreign trade have been introduced one after another: the People’s Bank of China and the State Administration of Foreign Exchange have issued 23 financial policies to help enterprises out, many of which involve stabilizing foreign trade; The General Office of the State Council issued the Opinions on Promoting the Stability and Quality of Foreign Trade, and proposed measures such as increasing import and export credit support and further strengthening financial support for small and medium-sized micro-foreign trade enterprises; The Ministry of Commerce issued "Several Policies and Measures to Support the Stable Development of Foreign Trade", proposing "to study and optimize the underwriting conditions of medium and long-term insurance and increase the support of export credit insurance"; The Ministry of Commerce and the People’s Bank of China issued a notice to create a good environment for the cross-border use of RMB …

The implementation of policies and measures has been detailed and achieved good results.

Reduce financing costs. In 2022, the weighted average interest rate of new corporate loans was 4.17%, 34 basis points lower than the previous year, and the problem of expensive corporate financing continued to be alleviated.

Promote the facilitation of trade balance. Relevant departments have promoted the facilitation policy of foreign exchange receipts and payments of high-quality enterprises to the whole country. By the end of September 2022, the policy had involved nearly 1.5 million businesses, with a scale of nearly 900 billion US dollars.

Improve the exchange rate risk management ability of enterprises. From January to August, 2022, the scale of foreign exchange derivatives such as forwards and options used by enterprises to manage exchange rate risk increased by 27.6% year-on-year, and the hedging ratio of enterprises increased by 3.8 percentage points to 25.4% compared with 2021, and the awareness and ability of exchange rate risk management of enterprises continued to increase.

"A series of financial policies to stabilize foreign trade have helped foreign trade enterprises solve problems, and foreign trade has shown strong development resilience and vitality, making positive contributions to stabilizing the macroeconomic market." Zhou Maohua, a macro researcher at the financial market department of China Everbright Bank, said.

Continue to increase credit supply and provide risk protection.

Stabilizing foreign trade is related to the overall economic situation. Financial institutions continue to increase credit supply and provide risk protection, which has added confidence and confidence to the development of foreign trade enterprises.

To provide global linkage financing support and meet the differentiated financing needs of small and micro foreign trade enterprises, a number of financial institutions continued to increase credit support in the foreign trade field. The data shows that in the first three quarters of 2022, ICBC issued more than 1.2 trillion yuan of off-balance-sheet financing for key foreign trade and foreign-funded enterprises at home and abroad; In the first 11 months of 2022, the amount of cross-border trade financing invested by Bank of Communications was 209.7 billion yuan, an increase of 8% over the same period in 2021.

For foreign trade enterprises, export credit insurance plays an outstanding role in enhancing credit guarantee. The products of Zhejiang Huazhijie Plastic Building Materials Co., Ltd. are very popular in the international market. "The problem of’ we can’t take orders’ has been solved," said the relevant person in charge of the company. Thanks to the policy support, the export credit insurance quota of enterprises has increased, and "it is more reassuring to do export business".

Relevant departments continue to introduce policies to promote export credit insurance institutions to further optimize underwriting and claim settlement conditions and expand service coverage for foreign trade enterprises, especially small and medium-sized enterprises. The data shows that in the first 11 months of 2022, China Xinbao increased its support for the real economy and gave full play to the role of policy-based export credit insurance, with a total underwriting amount of US$ 817.93 billion, up 8.6% year-on-year.

"Export credit insurance services help to ensure the safety of foreign exchange collection by foreign trade enterprises, reduce transaction costs, enhance the competitiveness of foreign trade enterprises and expand the scale of trade." Wang Xiangnan, deputy director of the Insurance and Economic Development Research Center of China Academy of Social Sciences, suggested that in 2023, insurance institutions should further improve the efficiency of insurance and claim settlement, and give enterprises certain preferential rates to help foreign trade enterprises go into battle lightly. In addition, insurance institutions can also rely on professional advantages and information resources to help foreign trade enterprises judge potential market risks.

Support new foreign trade formats and innovate financial products and services.

Shandong Electric Power Construction Third Engineering Co., Ltd. has a number of contracted construction businesses along the "Belt and Road". "This company is going to sign equipment purchase contracts with German enterprises for power station projects contracted in South Africa, and settle by letter of credit." The relevant person in charge of Bank of Communications Qingdao Branch introduced that by simplifying business audit documents and implementing electronic services, it saved business processing time and improved the efficiency of fund settlement for enterprises.

The vigorous development of new foreign trade formats and new models such as cross-border e-commerce, overseas warehouse and market procurement trade has injected new kinetic energy into China’s foreign trade development, and at the same time put forward higher requirements for financial products and services. How to meet the needs of new foreign trade formats?

Broaden the settlement channels. The new foreign trade format is developing rapidly, and the efficiency of capital turnover will directly affect the business growth of enterprises. The foreign exchange bureau actively supports qualified banks and payment institutions to provide more convenient settlement channels for market entities such as cross-border e-commerce by trading electronic information. By the end of September 2022, the annual business volume of foreign exchange settlement in new trade formats exceeded 1.9 billion.

Innovative financial products and services. In 2022, the transaction volume of BOC’s new foreign trade settlement business exceeded 280 billion yuan, an increase of about 85%. "Financial institutions should adapt to the characteristics of scattered market entities in new foreign trade formats and numerous small and micro enterprises, continuously increase digital construction and application of new technologies, and provide universal and safe online financial services on the basis of meeting the authenticity of transactions." Wang Xiao, general manager of the transaction banking department of Bank of China, said that the small-scale and high-frequency business characteristics of the new foreign trade format gave birth to the demand for personalized financial services, which required financial institutions to continuously strengthen the innovation of settlement and financing products.

Enhance the risk management ability of foreign trade enterprises. Recently, under the guidance of Guangzhou Municipal Bureau of Commerce, the country’s first single e-commerce complaint insurance landed in Ping An Property & Casualty Guangdong Branch, effectively reducing the cost of rights protection for cross-border e-commerce enterprises and helping enterprises improve their compliance management level; China Xinbao underwrites overseas warehouse business with medium and long-term export credit insurance for the first time, alleviating the logistics pressure of foreign trade enterprises in peak season …

"The new foreign trade format and new model is an important force for China’s foreign trade development. Through a number of policy support from the financial industry, promoting the development of new foreign trade formats and new models is conducive to promoting the high-quality development of foreign trade and cultivating new advantages in participating in international economic cooperation and competition. " Zhou Maohua said.