标签： 上海私人后花园

Promoting high-quality development with new weather and new achievements —— Looking at the new trend of economic work in the second half of 2023 from Politburo meeting of the Chinese Communist Party

　　Xinhua News Agency, Beijing, July 24th 　Title: Promote high-quality development and achieve new results with new weather and new actions — — Looking at the New Trends of Economic Work in the Second Half of 2023 from Politburo meeting of the Chinese Communist Party

　　Xinhua news agency reporter

　　2023 is the first year to fully implement the spirit of the 20th National Congress of the Communist Party of China, and it is crucial to do a good job in economic work. How to treat the economic operation in the first half of the year? What are the priorities of economic work in the second half of the year? The Political Bureau of the Communist Party of China (CPC) Central Committee held a meeting on the 24th to analyze and study the current economic situation, deploy economic work in the second half of the year, and convey a new trend of firmly promoting high-quality economic development.

　　The overall economic recovery is improving, and the general tone of striving for progress while maintaining stability is adhered to.

　　The meeting pointed out that since the beginning of this year, "the national economy has continued to recover and the overall recovery has improved", but "the current economic operation is facing new difficulties and challenges, mainly due to insufficient domestic demand, difficulties in some enterprises, many hidden risks in key areas, and complex and severe external environment".

　　The meeting made an important analysis and judgment on the current economic situation in China, which is an important prerequisite for doing a good job in economic work in the second half of the year.

　　The meeting pointed out that after the epidemic prevention and control turned smoothly, economic recovery was a process of wave-like development and tortuous progress.

　　"You can’t understand this round of recovery with old eyes." Liu Yuanchun, president of Shanghai University of Finance and Economics, said that the recovery in the post-epidemic period is staged, especially in the transition from social restoration to economic and profit restoration, and then to balance sheet restoration, it is normal for indicators to fluctuate and expectations to fluctuate.

　　It is necessary to understand not only the short-term "shape" but also the long-term "potential". In the first half of the year, China’s economy grew by 5.5% year-on-year, and the recovery rate was in a leading position among the major economies in the world. In this regard, the meeting stressed that "China’s economy has great development resilience and potential, and the long-term positive fundamentals have not changed."

　　Since July, the new measures to stabilize the economy released intensively from the central government to the local government have made all parties look forward to the economic development in the second half of the year.

　　Focusing on doing a good job in economic work in the second half of the year, the meeting stressed that "we must adhere to the general tone of striving for progress while maintaining stability" and "focus on expanding domestic demand, boosting confidence, preventing risks, and constantly promoting the continuous improvement of economic operation, the continuous enhancement of endogenous motivation, the continuous improvement of social expectations, and the continuous resolution of potential risks".

　　"The meeting focused on the key issues in the current economic and social development, made a series of important arrangements, and accelerated the implementation of various policies, which is of great significance for promoting the sustained improvement of economic operations." Li Chengjian, director of the Second Research Office of Macroeconomic Research Department of the State Council Development Research Center, said.

　　Implementing macro-control accurately and forcefully to boost investor confidence

　　Do a good job in economic work in the second half of the year, and macro-policy trends have attracted much attention. The meeting pointed out that it is necessary to make good use of policy space, identify the direction of development, and solidly promote high-quality economic development. It is necessary to implement macro-control accurately and forcefully, and strengthen countercyclical adjustment and policy reserve.

　　In view of the challenges faced by economic operation, Feng Xuming, director of the Research Office of Macroeconomic Think Tank of China Academy of Social Sciences, said that the meeting proposed to strengthen countercyclical adjustment and policy reserve, which would help the recovery of economic endogenous power.

　　"We should continue to implement a proactive fiscal policy and a prudent monetary policy", "Give full play to the role of aggregate and structural monetary policy tools and vigorously support scientific and technological innovation, the real economy and the development of small and medium-sized enterprises" and "Activate the capital market and boost investor confidence" … … The meeting identified a number of deployments.

　　In Feng Xuming’s view, fiscal policy will continue to focus on helping enterprises bail out and promoting investment, and maintain positive efforts; Monetary policy uses price tools more actively and flexibly, and optimizes the design of structural monetary policy tools. Strengthening the coordination of fiscal and monetary policies will help to form a joint force to expand demand.

　　The key to boosting confidence is to stimulate the vitality of enterprises. The meeting pointed out that it is necessary to vigorously promote the construction of a modern industrial system, accelerate the cultivation and expansion of strategic emerging industries, and create more pillar industries. It is necessary to promote the deep integration of the digital economy with advanced manufacturing and modern service industries and promote the safe development of artificial intelligence. It is necessary to promote the healthy and sustainable development of platform enterprises.

　　Li Gang, a researcher at the Institute of Industrial Economics of China Academy of Social Sciences, said that further promoting the construction of a modern industrial system will help expand and consolidate the advantages of industrial development, deeply integrate digital technology with the real economy, and foster new growth engines.

　　Actively expanding domestic demand and promoting the re-emergence of consumption engines

　　Insufficient total demand is a prominent contradiction facing the current economic operation. The meeting proposed that "we should actively expand domestic demand" and "give play to the basic role of consumption in stimulating economic growth, expand consumption by increasing residents’ income, and promote effective supply through terminal demand, and organically combine the implementation of the strategy of expanding domestic demand with deepening structural reform on the supply side".

　　Chen Lifen, a researcher at the Institute of Market Economy of the State Council Development Research Center, said that under the current background of insufficient kinetic energy of world economic growth and the slowdown of global trade growth, it is necessary to stick to the strategy of expanding domestic demand, so as to make development rely more on domestic demand, especially consumer demand.

　　Since the beginning of this year, all localities and departments have given priority to restoring and expanding consumption, and the consumer market has shown a steady recovery trend. In the first half of the year, the contribution rate of final consumption expenditure to economic growth reached 77.2%.

　　When it comes to expanding consumption in the second half of the year, the meeting proposed to boost the bulk consumption of automobiles, electronic products, homes and other services, and promote the consumption of sports, leisure, cultural tourism and other services.

　　"Recently, many departments have successively introduced a number of measures to promote mass consumption of automobiles, electronic products, homes, etc., and these policies should be implemented in detail; At the same time, take effective measures to promote the consumption of sports, leisure, cultural tourism and other services, promote the expansion and upgrading of consumption, and promote the growth of household consumption and economic recovery. " Chen Lifen said.

　　In addition, the meeting made it clear that "it is necessary to give full play to the leading role of government investment and accelerate the issuance and use of local government special bonds" and "it is necessary to formulate policies and measures to promote private investment".

　　"With the gradual implementation of policies and measures related to expanding domestic demand, investment and consumption are expected to maintain steady growth in the second half of the year, and the resilience and stability of China’s economic development will be further enhanced." Chen Lifen said.

　　Continue to deepen reform and opening up and stabilize the basic disk of foreign trade and foreign investment

　　The meeting stressed that it is necessary to continue to deepen reform and opening up, adhere to the "two unwavering", effectively improve the core competitiveness of state-owned enterprises, and effectively optimize the development environment of private enterprises.

　　Not long ago, the publication of "Opinions of the Central Committee of the Communist Party of China and the State Council on Promoting the Development and Growth of Private Economy" aroused widespread concern. The meeting further pointed out that it is necessary to resolutely rectify arbitrary charges, fines and apportionment, and solve the problem of government arrears in corporate accounts. It is necessary to establish and improve the normal communication mechanism with enterprises, encourage enterprises to dare to venture, dare to invest and take risks, and actively create markets.

　　Yang Guangpu, director of the Research Office of Macroeconomic Research Department of the State Council Development Research Center, said that the meeting focused on specific issues and key links that enterprises care about, in order to refine practical measures, effectively solve practical difficulties and optimize the environment, and continue to break unreasonable restrictions and obstacles to help enterprises recover their vitality and stabilize their expectations.

　　"We should take multiple measures to stabilize the basic market of foreign trade and foreign investment", "We should increase international flights to ensure the smooth flow of trains between China and Europe" and "We should support the conditional free trade pilot zone and free trade port to connect with international high-standard economic and trade rules" & HELIP; … The meeting made important arrangements for promoting high-level opening up, promoting stable scale and excellent structure of foreign trade, and attracting and utilizing foreign capital more vigorously.

　　Yang Guangpu said that in the complicated and severe external environment, it is of great significance to continue to promote high-level opening up to stabilize foreign investment and foreign trade. A series of arrangements for this conference will help to smooth the domestic and international double cycle, accelerate the construction of a new development pattern, let the world share the market opportunities in China, and inject new momentum into global economic growth.

　　Effectively prevent and resolve risks in key areas, and timely adjust and optimize real estate policies.

　　Only by coordinating development and security can China’s economy be stable and far-reaching. The meeting made specific arrangements for preventing and resolving risks in key areas.

　　The meeting proposed to adapt to the new situation that the relationship between supply and demand in China’s real estate market has undergone major changes, adjust and optimize the real estate policy in a timely manner, make good use of the policy toolbox because of the city’s policy, better meet the rigid and improved housing needs of residents, and promote the stable and healthy development of the real estate market.

　　"This is an accurate judgment on the relationship between supply and demand and the change of supply and demand structure in China’s real estate market under the new situation, and it releases a clear signal to adjust and optimize policies in a timely manner and promote the stable and healthy development of the real estate market." Zou Linhua, head of the national academy of economic strategy Housing Big Data Project Team, said that the main sources of demand for the real estate market in the future include the demand for new housing in urbanization, the demand for improved housing, and the demand for the renewal of old houses.

　　The meeting proposed that it is necessary to effectively prevent and resolve local debt risks and formulate and implement a package debt plan.

　　"The hidden debt problem of local governments is a key area to prevent and resolve risks at present." Feng Yuming said that it is highly complicated to deal with and resolve the hidden debts of local governments. This meeting proposed to formulate and implement a debt package plan to strengthen overall coordination among departments and governments at all levels.

　　The meeting proposed to strengthen financial supervision and steadily promote the reform of high-risk small and medium-sized financial institutions.

　　Ceng Gang, director of the Shanghai Finance and Development Laboratory, said, according to the business characteristics and risk characteristics of small and medium-sized financial institutions, we should build a differentiated supervision system, at the same time, promote the institutional reform of small and medium-sized financial institutions, improve the risk resolution and disposal system, and firmly hold the bottom line that no systematic risks will occur.

　　Strengthen the protection of people’s livelihood and stabilize the "rice bowl" of food and energy

　　To achieve high-quality development, we need to continuously improve people’s livelihood and well-being.

　　Employment is the foundation of people’s livelihood. In the first half of the year, the national employment situation was generally stable, but the problem of youth employment remained outstanding. The meeting proposed that "we should strengthen the protection of people’s livelihood and raise stable employment to a strategic level."

　　"The meeting further emphasized the importance of stabilizing employment and released the signal of strengthening the policy of stabilizing employment. With the implementation of measures to stabilize employment, the employment situation is expected to remain generally stable in the second half of the year." Zhang Chenggang, associate professor of capital university of economics and business and director of China New Employment Pattern Research Center, said.

　　To achieve high-quality development, we also need to coordinate development and safety.

　　At present, the national summer grain harvest, early rice harvest is in sight, and autumn grain crops grow normally. The meeting proposed to strengthen the protection and quality improvement of cultivated land, consolidate and expand the achievements of poverty alleviation, and comprehensively promote rural revitalization. In addition, the meeting stressed that it is necessary to resolutely guard against serious accidents and ensure the supply of energy and electricity during the peak summer.

　　"Stabilize grain and energy ‘ Rice bowl ’ It is related to the overall situation of economic development and social stability. Implementing the deployment of the conference, strengthening food security and improving the capacity of energy resources supply will provide important support for stabilizing the economic market. " Wang Likun, an associate researcher at the Institute of Market Economy of the State Council Development Research Center, said.

　　The more critical the moment, the more we must strengthen our confidence and move forward in unison.

　　To do a good job in economic work in the second half of the year, the key is to unify thoughts and actions with the analysis and judgment of the CPC Central Committee on the economic situation, do a good job in effectively implementing a series of principles, policies and decision-making arrangements of the CPC Central Committee, better stimulate the enthusiasm of entrepreneurs, gather strong synergy to promote high-quality development, and strive to achieve the annual development goals. (Reporter Shen Cheng, Li Yanxia, Wei Yukun, Zou Duowei, Pan Jie, Han Jianuo)

A beautiful woman in Hunan who has been in Harbin for ten years tells how hard ＂Erbin＂ has worked： the enthusiasm and tolerance here are worth seeing.

"Princess, please eat sweet potatoes!" "Of course, there is a spoon. You see I have a paper bag here. I will bring it to you with gloves and open it to see if my sweet potato is delicious. Others will not let me touch it. Small spoon is clean."

In the morning market of Hongzhuan Street, Hunan sister Deng Yang was made to laugh by uncle baked sweet potatoes. Digging and baking sweet potatoes with spoons is a common way to eat in Hunan. In this winter of Harbin’s explosion, in order to love southern tourists, the uncle who sells baked sweet potatoes also began to give sweet potatoes a small spoon.

In order to serve the waves of southern tourists, Harbin has made changes in detail. Tofu brain has become sweet, frozen pears have become sliced, and even taxi drivers have learned to "clip". This makes Deng Yang, who has lived in Harbin for 10 years, suddenly feel a sense of intimacy from his hometown.

The fire broke out in Harbin,’ The opportunity is really reserved for those who are prepared’

After graduating from college, Deng Yang joined a media job in Heilongjiang Province through school recruitment. As a media person, she watched Harbin jump from obscurity to the top of the tourist city. When talking about why Harbin suddenly exploded, Deng Yang thought it was a real accumulation.

Harbin’s historical and cultural heritage and tourism resources have always existed, and the local cultural tourism departments and media in Harbin have made great efforts in cultural tourism promotion. "But the effect has been mediocre. This winter, Harbin suddenly burst into flames and welcomed a large number of tourists. Every day, the hot search continued. Deng Yang said: Opportunities are really reserved for those who are prepared. If these heavy things are not there, the opportunities may not come.

Deng Yang still remembers that when she first went to the world of ice and snow, the southern girl who rarely saw ice and snow was suddenly shocked. "I just feel that the beauty is unreal. I believe that every visitor who comes to the world of ice and snow feels the same as me. Such a great work of art is worth seeing."

In order to spoil the southern tourists, the tofu brain became sweet and the frozen pear was sliced, and the taxi driver learned the "clip sound"

In Deng Yang’s view, Harbin conquered tourists not only by its tourism resources and ice and snow culture, but also by its tolerance and enthusiasm. She recalled that when she first came to Heilongjiang, her family learned that her work was so far away from home, and she had a lot of worries. But now her family has fallen in love with the city like her. "My mother often comes to see me from Hunan. She likes the coolness of Harbin in summer and the heating in the house in winter. She will stay for a month or two." Deng Yang said that her mother has almost traveled all over Harbin, and the bus lines are familiar. It is easy to blend in with the local retired aunts in Harbin. "The locals in Harbin have always been so enthusiastic and never exclusive. On the first day, I just went to the square dance and immediately joined their group. In a few days, I made an appointment to go hiking on Sun Island and invited her with me enthusiastically."

Recently, the fire broke out in Harbin, the bean curd brain became sweet, the frozen pears were sliced, and the taxi drivers were teased by netizens and turned into clip sounds. Deng Yang said, "Southerners have always given people a gentle and quiet impression, while the Northeast is likely to be tough in the impression of most people. Drivers are afraid that their own words will make southern tourists feel fierce. This is the gentleness that Big Brother Northeast gives southern tourists. Tofu brain turns sweet. Can you say that local people don’t eat salty food because tourists come to Harbin? In fact, it is Harbin’s habit of accommodating tourists’ tastes, which is a great manifestation of Harbin’s inclusiveness. "

I have regarded Harbin as my second hometown, and tears will come to my eyes when I broadcast live.

Deng Yang thinks that the attraction of Harbin lies in the language and culture here, and the Northeast dialect is humorous, which makes people lose their sense of distance. "People here like to say’ za’, our parents, not your family. It sounds like a real family."

As a Hunan native who has lived in Harbin for 10 years, Deng Yang has long regarded Heilongjiang as her second hometown. The explosion of fire in Harbin also made her feel very excited. She even burst into tears when facing the live broadcast of the camera. "I went to Jixi a few days ago to do the opening ceremony of the local ice and snow lantern garden party, and I was about to cry when I talked about it. I was very moved when I talked about it the day before yesterday. It was really not easy in Harbin these years."

Deng Yang believes that Heilongjiang and Hunan also have some similarities and similarities, and Hunan people are also very enthusiastic. "The straightforwardness of Hunan people is similar to the straightforwardness of Northeasters, and there is nothing to hide, so I feel very integrated into local life here as a Hunan person." Deng Yang said that Hunan is his homesickness now, and he may return to his hometown in the future. After returning, Heilongjiang is his homesickness.

Xiaoxiang morning herald reporter Wang Qian

News breaking and rights protection channels: download the "Morning Video" client in the application market, and search for "Help" to directly reach the "Morning Help" platform; Or call the hotline 0731-85571188. Special seat for government and enterprise content service 19176699651.

Reporting/feedback

There are no Korean yoga figures in green camp？ Guo Zhengliang unveiled Lai Qingde’s lack of celebrity： there are only two ＂political children＂

The family members of the victims of the campus neck-cutting case issued an open letter on the 3rd, putting forward three statements and four appeals, in which they expressed their strong opposition to the abolition of the death penalty and believed that severe punishment could prevent the regret from happening again. In the face of public opinion doubts, Lai Qingde, chairman of the Democratic Progressive Party, responded on the 4 th and actually said, "This is of course the election of China (Mainland)!" Brainless speech caused controversy.

Guo Zhengliang, a former "legislator", stressed on the political program on the 7th that Lai Qingde only dared to play the card of "resisting China and protecting Taiwan". "In fact, it also highlighted that there is no Taiwan-wide publicity star in green camp! Look at the Kuomintang. In fact, every party has its soul players. For example, the Kuomintang is now building momentum everywhere, such as South Korea’s Yu, Wang Jinping and Zhao Shaokang. The Kuomintang has basically done its best this time, and they are all representative people, including Seo Yin Lou. "

"I think Seo Yin Lou’s campaign in Taichung is very good! (Guest Lei Qian: Zhang Shanzheng’s Taoyuan is also very good) Taoyuan is also very good, right! " Guo Zhengliang mentioned that individual mayors of local counties chose well, such as Xie Longjie, and went back to Tainan. Su Qingquan defended Pingtung, in fact, they all did well.

Wang Yichuan

"But when you go to see the Democratic Progressive Party, are there any Taiwan-wide campaign stars? (Moderator Lin Jiayuan: No) "Guo Zhengliang bluntly said," I’m telling you, if you say it, you will probably faint soon! What they highlight now is called Wang Yichuan! Save Wang Yichuan! 14th place on the non-partition list, that’s a political prostitute! " Lin Jiayuan stressed, "It’s just that the mainland high-speed rail has no backrest!"

Guo Zhengliang went on to say, "The other one is Shen Boyang. He just went to Changhua to help Wu Yinning platform. Do you know what he said? He actually said that’ Wu Yinning is the main target of this China (Mainland) matchmaking election!’ (Moderator Lin Jiayuan: Here we go again! )

Guo Zhengliang pointed out that Shen Boyang made a lie: Because China (Mainland) opposes the agricultural reform in Changhua! "He can really break like this! L: Does anyone believe this? ) Just … just don’t know? L: Isn’t this blind? ) just … this has arrived … you don’t know what he is choosing! "

Guo Zhengliang said that as the largest party in Taiwan Province, the Democratic Progressive Party (DPP) finally ranked people like Shen Boyang, who engage in "cognitive warfare", as the first among boys without division! "How outrageous is this?" Usually, the men and women who are not divided into districts are the first, which usually represents the spirit and value of that party. What does Shen Boyang stand for? You want to arrest someone, don’t you Do you want to engage in’ cognitive warfare’? "

Straits Herald reporter Xue Yang arranged the report.

Reporting/feedback

Technology and hard work？ Look at the four opportunities in the beauty industry in 2023!

In 2023, with the gradual recovery of the market and the continuous release of favorable policies,Tencent Advertising held the 2023 Tencent Beauty Strategy Conference in Shenzhen from February 16th to 18th, 2023., sharing a new upgrade of Tencent’s ecological global management capabilities, and based on the integrity of Tencent’s ecology,User contacts, commodity ecology, business scenariosThe three sections are new opportunities for the beauty industry to dismantle brands and achieve long-term growth.

Tencent advertising beauty cosmetics & luxury goods manager Shu XuanIt was pointed out at the meeting that "with the upgrade of Tencent’s ecological platform system and the overweight of favorable policies, whether it isA more complete global business map built by seven major contacts including video number and WeChat search., orA new growth point centered on direct purchase by users, content private domain, social private domain, external drainage, and talent bringing goods., will be built for the beauty industry brand.More suitable product promotion positions and GMV growth channels to achieve sustainable management.. "

Shu Xuan, head of Tencent advertising beauty cosmetics & luxury industry

one

Opportunity point one

Diversified business channel layout+multi-touch brand power construction, boosting the long-term growth of brand GMV.

The realization of business objectives and the precipitation of brand assets are the core focus of brand attention in the stock market.Therefore, Tencent advertising relies on its powerful social attributes.on the one handFor the brandAn important position to provide promotional materials.,on the other handBring to the brandPowder adding link, direct purchase link, live broadcast of video number, drainage of e-commerce, and cloud selection efficiency.And other business models, from the two dimensions of management and product promotion, help the brand GMV achieve long-term growth.

1. From node marketing to ability application, provide brand with high-quality product promotion position.

Relying on the strong social attributes of Tencent Ecology and the integrity of the global ecology, Tencent EcologyGrasp node marketing, brand BIGDAY content resonance, create circle resonance, and apply RACE ability.And so on,More scientifically and accuratelyHelp brands strengthen value output and mental influence.

2. WeChat search-multi-touch collaboration, seize the user’s mind

As one of the new business traffic scenarios with great potential in the WeChat ecosystem, WeChat search can link brands.Content, service and business scenario, help the brand to complete.Public-private domain transformation.ShuxuanSaid that "beauty industry brands should pay attention to the synergistic effect of search on WeChat multi-touch", among whichSuper brand zoneThe establishment of the brand is to help brands aggregate content and become an "arbitrary door" for brand private domain contacts.

3. Socially planting grass-mode upgrading, content-driven operation

Mutual selection of advertisements: starting with planting grass by talented people, inciting the ability of content to carry goods.

With the rise of traffic contacts such as interactive advertisements, more and more brands in the beauty industry have successfully reversed the minds of the core population through customized high-quality content through the delivery of interactive content.WeChat official account+Video Double PositionPlanting grass, plusAlways-on’s grass planting mode, the cooperation of people with goods to control ROI, and the re-marketing of grass planting people are guaranteedThe mode of bringing goods with talents has brought help to brand mental cultivation and private domain precipitation. In this regard,Wang Yi, Head of Tencent Advertising Beauty IndustryIt is mentioned that "in the choice of talents, most brands used to like to cooperate with vertical talents in the beauty industry. In the future, brands may be able to broaden the range of talents and seek greater traffic opportunities".

Wang Yi, Head of Tencent Advertising Beauty Industry

Cloud selection is effective: with social traffic as the starting point, increase the increment of private domain operation.

While the scale of private domain layout continues to grow, some head brands are also faced with the problem of how to introduce new traffic and further develop business increment. Therefore, Tencent advertising aims at the huge demand and space between traffic and brands, and work together.Tencent Smart Retail Yunxuan AllianceLaunch a new cooperation mode of small program business to ensure quantity and effectiveness-Cloud selection quantity efficiency. By means of official matching and freight yard matching, we can help the brand to achieve efficient docking with Tencent’s characteristic social traffic and Tencent’s external traffic, so that the brand can achieve business growth in Tencent’s ecology more securely.

4. Drainage e-commerce-external e-commerce jumps straight and quickly reaches the grab.

With the deepening of the online level of the beauty industry, brands can not only cover the target users in the full-time panoramic view in the WeChat domain, but also use the WeChat -UD link to connect the WeChat high-quality link with the Amoy link, thus achieving a large amount of star products.

two

Opportunity point two

Subdivision of track potential+promotion of commodity trends, creating a million-level daily consumption category.

In 2023, the wind of recovery swept across all walks of life. With the upgrading of consumption and the transition of consumer demand, the beauty industry sub-categories emerged constantly. Driven by the trend of comprehensive commercialization, the sub-product track will have more opportunities in Tencent’s ecology. Shu Xuan mentioned in the sharing that in the beauty of domestic products,Anti-aging, skin care and make-upThe three potential product tracks will reach new heights in Tencent’s ecology in the future. Tencent advertising will also provide dual support from policy and technology, and join hands with more beauty brands.A total of millions of daily consumption categories and tens of millions of GMV items were created.

1. Policy support-super product plan linkage incubation, so that new products and explosive products can be traced.

With the rapid development of commodity ecology, toughness development may be the hard power of brand cross-cycle and sustainable management. In this regard, inPolicy supportWang Yi proposed that Tencent’s advertising super product plan is aimed atBrand new products and potential explosive productsLaunched"Shangxin Easy" and "Explosives Pass"Products, aiming at incubating with brands, make brand new products easier to throw, and make white brand explosive products more out of the circle.

2. Technological innovation-commercialization, let the brand grow scientifically.

Faced with the advertising problems such as difficulty in starting new products, difficulty in expanding old products and large cost fluctuations,"commercialization"It has become one of the key solutions for brands to face challenges directly. Taking commodity information as a series"people and goods matching"Pattern, based on"The system knows the goods"and"The system understands people"Can make commodity advertisementsMore scientific and accurateMatch to a more suitable consumer group. With the pursuit of long-term growth of the beauty industry brand "from efficiency to quality" becoming the mainstream trend,Djukov, CEO of Chuilun Technology, said"Traffic will only become more and more expensive, and the cakes in the market will only be reserved for brands that know how to be refined."

Djukov, CEO of Chuilun Technology

At the same time,Zhao Yi, Director of Tencent Advertising Beauty & Luxury Industry OperationsIt is also mentioned that if the brand wants to grow up in Tencent’s ecology, it will go through three stages: introduction period (new product introduction & quantity), growth period (explosive product boosting) and maturity period (explosive product continuous expansion). In these three stages, Tencent advertising will start fromOperational assistance, product selection and policy supportAnd other dimensions to provide technical and strategic guidance for brands to launch goods, and promote the growth breakthrough of track categories.

Zhao Yi, Director of Tencent Advertising Beauty & Luxury Industry Operations

three

Opportunity point three

Wechat ecological social value release+ecological ability optimization and upgrading, building brand user assets compound interest

As a connector of the WeChat ecosystem, the video number has been strong since its release in 2020 and has gradually become a brand.Revitalize the core hub and new traffic position of Tencent. From the perspective of brand"Short video and live broadcast are easier to help brands build trust with users, which is simpler than simply piling up graphic materials. Video number may indeed be an opportunity for more brands."Xia Zheng, the founder of Yi Nian Cao Mu&a private field observation consultantSay so.

Taking the video number as the origin, Tencent advertising provides the brand withLive broadcast and short videoWaiting for multiple paths to radiate multiple opportunities in Tencent’s ecology. First of all,"video number+live broadcast"Provide a brand-new brand."relational live broadcast"Mode, so that brands can establish a centralized scene of interaction and transformation with users through live broadcast of video numbers, and help brands realize"Flow" to "Allowance"Transformation. In this regard,JASON ZHANG, founder of Solution ConsultingSaid in the round table sharing, "Brands should turn the amount flowing in public domain into the amount left in private domain.All the exposure and promotion of the public domain is not only the value of the brand itself, but only by depositing the public domain users in their own private domain pool, and then using Tencent’s eco-rich contacts to maintain and connect the users and create a deep long-term relationship between the brand and users, will users truly become brand assets. "

Secondly, "video number+short video" has become the brand’s new traffic position.The brand can amplify the brand influence through short videos and continue to attract users. And with"video number+music LIVE", "video number+knowledge content" and "video number+big event"For example, the "video number+content ecology" provides more space and scenes for beauty brands. Brands can coordinate content with social contacts within the video number to incite public domain traffic to revitalize private domains.Feng nian, founder of the golden handIt is put forward that "every high-quality content will definitely trigger some emotions of users, so the key to breaking the circle of video number content lies in reaching the target crowd to achieve high broadcast completion rate, and triggering user emotions through content to improve interaction rate". Wang Yi also said, "In the future, Tencent Advertising will continue to increase cooperation in the content of video numbers, involve more users, and help brands successfully break the circle in video numbers and drain private domains."

Feng nian, founder of the golden hand

In addition, in ord to give full play to that value of the video number,Tencent Advertising and Zero One Technology jointly released the "Video Number Activation Beauty Global Operation-Tencent Beauty Video Number Operation Guide", providing advanced experience and practical layout guidance for more brands to lay out video numbers.

On the left: Jian Feng, CEO of Zero One, and Wang Yi, head of Tencent’s advertising beauty industry, on the right.

four

Opportunity point four

Multi-dimensional assistance from the industry to provide guidance on the long-term development path of beauty.

In order to help more beauty brands grasp"Video Number & Private Domain"New opportunities to win, with the help of Tencent Ecology to continuously expand commercial space, Tencent advertising invitationFeng Nian, founder of Dianjinshou, Bao Ye, founder of Hua Makeup Club, Kong Huihui, editor-in-chief of Cosmetic Watch, Xia Mei, founding partner of Jumei, JASON ZHANG, founder of Jieshu, Jianfeng, CEO of Zero-One Mathematics Department, Cai Chaoyang, founding partner of Qingyan, and Xia Zheng, founder of Yi Nian Caomu & Private Observation Consultant.Eight beauty industry experts jointly set up[Beauty Industry Experts Alliance]It aims to provide path guidance for the long-term development of the beauty industry through continuous exploration, discussion and co-creation. On-site,Shu Xuan, head of Tencent advertising beauty cosmetics & luxury industryEight experts were also awarded industry consultant certificates.

In addition, Tencent advertising fromGlobal growth, consumer links, brand innovationThe three dimensions are37Brand promulgation"Tencent Domain See Beauty Award"Encourage outstanding brands that have begun to achieve outstanding results in various fields in 2022. Among them,Huaxi Bio, Giant Bio, Winonawait forfiveBrand acquisition"Best brand influence",Fu erjia, Dr. Ai, Lin Qingxuanwait foreightA brand won "Best brand innovation”，Jiao Lian, Zhongke Runhang, Jimmywait foreightA brand won "Best growth award”，Baixianji, Han Gao, and Chuilunwait for11A brand won "Best category award”，Maggie Mageline, Afu Essential Oil, PERFECTDIARY Perfect Diarywait forfiveA brand won "Best private domain operation award"Awards honor.

"For Tencent’s ecology, I suggest that beauty brands should enter early rather than late. If brands can find the most suitable way around traffic strategy and crowd strategy, you may be the next card table."Xu Jidong, Chairman and CEO of Hangzhou JumeiSuggest to the beauty brand in sharing. In 2023, Tencent advertising will provide more new opportunities for more beauty brands to open up a broad global business growth space, just asWang yiSay"In 2023, Tencent’s advertising will focus on the center of" creating millions of daily consumption categories and millions of GMV items together "and the three basic points of" video number, powder adding and product announcement "to help more beauty brands unlock the best posture of ecological cooperation with Tencent".

5：3！ Bayern completed revenge, 3 full-backs, 2 goals, 1 goal and 2 goals. It’s really unfair to lose in Paris.

On the evening of March 11th, Beijing time, the 24th round of Bundesliga started in full swing, and Bayern continued to sit in Allianz Stadium to face augsburg. In the first half, Berisha used pawar’s mistake to break the deadlock. Cancelo and pawar scored two goals in four minutes to overtake the score. Then pawar scored twice and Sane headed the ball to expand the score. Berisha also scored twice in the second half, Alfonso Davies stabbed and sealed the victory, Vargas pulled another goal in injury time, and finally Bayern beat augsburg 5-3.

In the second leg of the Champions League knockout two days ago, Bayern easily knocked off the horse 2-0, and didn’t give Mbappé and Messi too many chances. However, Bayern, who is back in the league, will still face a big threat, with Dortmund, Berlin United and other teams chasing after. In addition, Bayern lost to augsburg in the first leg.

In this game, Shu Bo-Mo Ting was absent due to a back injury, and Mane returned to the starting lineup as the center. Muxiala, Sane, Gnabry and Alfonso-Davies ambushed behind him, and kimmich was single-backed; Cancelo, Yupamelano, Delicht and pawar form the defence, and the goalkeeper is Sommer.

Only three minutes into the opening, Bayern made a mistake in defence.Pawar inadvertently headed the ball and staged an own goal assist. Berisha picked the ball with his right foot in the restricted area and pushed it over Cancelo, scoring 0-1! Augsburg takes the lead by going from customer to customer.

As the team with the fiercest firepower this season, daring to score Bayern’s goal may mean a fiasco. Sure enough, in the 15th minute, Bayern patiently organized the frontcourt and Alfonso Davis scored the ball on the left.Sane passes to the right again, and Cancelo gets the ball in the restricted area, and his left foot shakes the defense, and his right foot explodes into the far corner to score, 1-1!This was Cancelo’s first goal in Bayern, and he also got three assists in the past eight games.

In the 19th minute,Kimmich’s right set-piece was sent to the penalty area, Driget’s header ferry was cleared, Ma’s barbed pass in the penalty area, and pawar grabbed the goal, 2-1!Pawar redeem oneself by good service! It took only 4 minutes for Bayern to finish the lead in the score.

In the 35th minute,Kimmich kicked the corner, Driget’s header was blocked, and pawar staged the version 2.0 of the Peach Blossom Shadow Flying Excalibur. He directly volleyed and scored twice, 3:1!So far this season, pawar has scored five goals on behalf of Bayern in various competitions, which is the highest number of goals scored by the French defender in a single season.

In the 39th minute, Mane turned and volleyed in the restricted area, and Jikaiweiqi flew to block the ball out of the baseline with one hand.In the 44th minute, Bayern broke the ball in the frontcourt, and Sane pushed straight to the left. Mane swung open the angle and the shot was saved. Sane followed the header in front of the door to make up the shot and broke the net, 4:1!Sane scored the seventh goal in the league, which was his first goal after the World Cup.

In the 50th minute after coming back from the second half, Bayern fought back in the middle circle, Grabri pushed the direct pass, Sane got the ball straight, and Mane followed up and pushed the goal, but the offside goal was invalid. In the 53rd minute, Mane tried a long-range shot at the top of the arc, and the ball was slightly higher. It can be seen that after coming back, Mane hoped to find the feeling of scoring again. In the 58th minute,Arne Mayer’s long-range shot was saved by Sommer. Driget was fined a yellow spot package for a foul while defending in the restricted area. Berisha cheated Sommer with a penalty kick, and the score became 4-2!

In the 74th minute,Bayern made a comeback. After Cancelo pushed the ball on the right, the instep of the outer foot passed to the back point. Alfonso Davies followed up and stabbed the next city, 5:2!Bayern once again expanded the score to 3 goals, which was Alfonso Davis’ first goal of the season. Seeing that the victory or defeat has been decided, nagel Mann also let the substitute players come out to find the feeling of the game, and the main players such as Gnabry, Mane, Muxiala and Derrych came off to rest one after another. In injury time, Vargas fell to the ground and shoveled to narrow the score again.

In the end, Bayern beat augsburg 5-3 at home, avenged the loss in the first leg, and continued to lead the Bundesliga standings. Counting this game, Bayern scored 8 wins and 1 loss in the last 9 games. Seeing Bayern in such a fiery state, we can only say that Paris is really right to lose.

Rob someone! French media： The AFL is prepared to do whatever it takes to persuade Messi to join in and stop Mero from getting together.

In the second round of the quarter-final of the Champions League that ended in the middle of the week, Greater Paris lost to Bayern 0-2, and the total score was eliminated 0-3. Argentine superstar Messi failed to taste the Champions League for eight consecutive years. After being eliminated from the Champions League, the rumors about Messi’s transfer once again occupied the headlines of major media. Among them, the French media "L ‘Equipe" broke the news that Barcelona and Saudi Arabia may become Messi’s next stop, but at present, the American Professional League is taking all possible means to persuade Messi to join.

Although the 35-year-old Messi hopes to participate in the Champions League next season, some media said that the only offer he received came from Paris. For the Paris club with no ambition and the Paris fans who don’t respect themselves enough, Messi may have lost interest in staying in the team. At present, Greater Paris is facing the fate of MMN dissolution and reconstruction.

Messi’s potential next homes include Barcelona and Manchester City, but Barcelona is facing a "referee’s door" investigation. Once it is confirmed that Barcelona does have bribery, then Barcelona is likely to be deducted and disqualified from the Champions League next season. Although Guardiola has always been unable to hide his love for Messi, he has no plans to invite Messi to join. In this way, the Saudi League and the American Professional League have become Messi’s potential next homes.

Team newspaper said that Major League Baseball was ready to sign Messi at all costs, and this treatment would be comparable to Beckham’s joining Los Angeles Galaxy in 2007, that is, huge salary+franchise+Miami International (Beckham’s salary for five years was 30 million euros). The AFL wants to take Messi before the Saudis do it and stop Mero from meeting in Saudi Arabia.

Jerome Merry, the middleman between the European League and the American Professional League, confirmed this. Merry also revealed that if Messi joins, American local enterprises will flock to us. However, Merry finally said that it is unlikely that Messi will choose the American Professional League. Because Messi still has interesting sports in Paris, on the other hand, he still has the possibility of returning to Barcelona.