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"Why do family affairs without names become my work?"

In the animated film Crayon Shinchan, the words of Mama Meiya, which revealed the truth about invisible housework, expressed the voices of countless people.

Different from routine housework such as laundry and cooking, invisible housework is often not named, but it takes a lot of time and energy and has to be done.

Dust at the bottom of the sofa should be cleaned frequently, hand sanitizer and toilet paper should be updated in time, and family seasonal clothes should be washed, aired and stored …

Because it is relatively trivial and tedious, the time and energy spent on invisible housework are often ignored.

When people talk about invisible housework, they always involve topics such as giving, quarreling, value, distribution and helplessness. Some people call it "making a mountain out of a molehill", while others urgently say that "its value should be taken seriously".

We launched the "2023 Modern Invisible Household Survey" and invited 5210 adult men and women to participate in it. The following are the attitudes of TAs.

Women who think housework can’t be done at all,

Nearly three times that of men.

"How long does it take to do housework before you can have a clean and complete home?" On social platforms, the discussion about housework is very popular.

In the survey, we found that there are obvious differences between modern men and women on this issue.

Nearly 60% of men think that a family’s housework needs "2 hours or less" every day;

Women don’t agree with this: less than 40% think that they can finish housework in "2 hours or less" every day.

What is the general attitude of women towards the time-consuming problem of housework?

The answer was revealed: the number of women who "feel that housework can’t be finished at all" was the highest, reaching 24.82%, nearly three times that of men (8.37%).

Apart from men and women who live alone, "married women who live with their partners and children" do the most work, and more than half of them say that "housework is almost done by themselves".

An interesting phenomenon is that male friends often don’t apply this rule-

Among those who never do housework, "unmarried men living with their families" accounts for the highest proportion, followed by "married men living with their families".

On the whole, "married women" undertake more housework than "unmarried women" and "married men" undertake less housework than "unmarried men".

This situation also has clues in the keyword "housework undertaker".

In addition to "self/me", most people mentioned female elders such as mother and mother-in-law.

35.07% of men hold the view that "the housework is almost the same at home", while only 22.43% of women have the same idea.

In addition, the number of men who choose "I don’t know or haven’t noticed" is 1.6 times that of women.

Similar phenomena are not rare.

According to the fourth survey of women’s social status in China, the average total working hours of working women are 649 minutes, of which 495 minutes are paid.

At the same time, the time for women to take care of family members and cook/clean/do daily shopping is 154 minutes, which is about twice that of men.

Not only that, as netizen @ Qingshan shared: Many women in the workplace have to take care of housework after work.

According to the survey, 76.1%, 67.5% and 63.6% of children aged 0-17 in China are mainly taken care of by their mothers.

However, as more and more young people form families, TAs tend to reach a consensus on housework:

If you can’t decide on housework, look for cleaning.

Modern people’s attitude towards housework focuses on "forbearance".

Sweeping robots become the most popular "little helpers"

For modern people, doing housework is more like "passive trigger skills"-

The opportunity for over 8 adults to do housework is "unbearable", while 5 adults are "helpless".

It can only be said that the legendary "who works more depends on who can’t stand it" does apply.

Although we always talk about "who wants to do housework", 20% of our friends in the survey said: I like it!

TA people enjoy the state of doing housework, feel decompressed, and like the feeling of restoring cleanliness and order.

Of course, "I don’t want to do it" is in line with the aspirations of more people. In the selection of "favorite housework", the answer of the highest vote is concise: no, no.

In particular, the attitude towards "cooking" fully confirms the phrase "honey of A is arsenic of B"-

In the most annoying and favorite housework PK, cooking is on the list.

After 00, the little friend @ 京京京京京京京京京京京京京京京京京京京京京京京2014 Buying food, preparing food, cooking and washing dishes are not very good.

Life and work are stressful, and trying to "free your hands" is the right solution rather than enduring pain-

More than 7 adults said that they or their families had purchased related electrical appliances.

Among them, the most recommended and used are: sweeping robot, dishwasher and vacuum cleaner.

Netizen @peanut Passion Amway: sweeping robot, dishwasher, electric lifting clothes dryer and air freshener, four great inventions of invisible housework.

However, don’t accept Amway yet.

Many domestic experts shared their experience with us: sometimes electrical appliances may bring new problems.

"Sweeping robots and vacuum cleaners themselves need to be cleaned" and "Dishwasher washes dishes, I wash dishwashers" are the hardest hit areas, and other troubles may follow-

"The family feels useless."

"With tools, doing housework has become a matter of course."

"The more you buy, the more chaos at home."

Adult’s housework experience:

There are thousands of housework, and "children" account for at least half.

Although people pay more and more attention to gender equality and housework distribution, most families in China are still more traditional in housework distribution.

Women have done more work in washing/ironing/storing/drying clothes, buying food, cooking and taking care of children.

Men are more responsible for washing dishes, sweeping/sucking floors/mopping floors, taking out garbage, repairing electrical appliances/furniture, and taking care of their partners/elderly people.

The gap in "storing clothes" is particularly obvious: the proportion of men who have done this housework is 6.5%, while that of women is 90%.

The biggest difference between men and women who often do invisible housework is "tidying up the wardrobe in different seasons", with a gap of 34.25%.

In most families, the person responsible for answering "Where did you put the down jacket last winter?" and "What about my short sleeve last summer?" is a woman.

"There are millions of invisible housework, which can’t be finished in three days and three nights" is the common idea of this generation of adults.

Among the "invisible housework" added by everyone, the most frequently mentioned keywords are:

Children, baths and pets.

For the sake of children and hairy children, it may be used to summarize the lives of most adults.

The housework related to "bathing" is the most unexpected detail that everyone adds.

Netizen @ hakimi explained: It may involve helping children and the elderly to bathe, transferring and returning toiletries, removing mildew and wiping, scrubbing the floor and so on.

Children’s related housework is "an iceberg hidden under the water".

Children should wash bottles, wash toys, make complementary food and sleep when they are young; When children grow up, they should check their homework and prepare clothes for various courses …

The novice mother @Lynn mentioned: "Many mothers have heard the phrase" You will rest when your child sleeps "; But I don’t care, even if the child is resting, it is difficult for the mother to stop. "

Housework has a greater impact on women,

"Giving is not recognized" is the most maddening.

Affected by children, housework and other reasons, more than 30% of women said that their income has decreased.

Promotion, further education, promotion and other benefits are also "heavy losses".

Regardless of men and women, the biggest emotional trouble brought by housework is: the inequality between time and energy and the sense of gain.

Nearly 80% people feel that they are squeezed by housework for a lot of time and energy;

Family members do not cooperate, do not recognize, or even destroy, which makes people feel helpless, angry and collapsed.

Among the troubles about housework, one word is frequently mentioned: powerlessness.

"I tried my best, but I didn’t change it." "I promised to do it, but I always scribbled to deal with it." "I have to rework it when I finish it."

People who do housework are not only afraid of "not knowing the darkness at night during the day", but also "only themselves want to change from beginning to end"

"The housework is too complicated, the cutting is constant, and the reason is still chaotic."

Someone once suggested that "people who do housework should be paid a certain fee", and we also collected your opinions-

Among nearly 70 adults who choose "should", the proportion of women is 72.15%, while that of male friends is only 34.16%.

Differences in ideas and attitudes have led to quarrels. Seven adults revealed that there had been disputes and discussions about housework.

At the same time, nearly 6 adults said that quarreling did not solve the problem.

Disputes, cold war, breakup and divorce, after trying various schemes, many people, such as netizen @ hedgehog’s summer, can only sigh helplessly: housework is the hidden love killer.

Among those who "have never quarreled because of housework", the most common reason is that some people silently undertake, hire a nanny/cleaner, and share it equally.

TA’s suggestions on "invisible housework"

Who should do housework in a family?

Some people say that "men are careless and women are careful and suitable for housework" (we also launched a survey on this statement, and finally got some beautiful but not suitable words);

Some people also say that "a family doesn’t have to be so clear about who is doing it or not."

But in the long run, housework will inevitably become someone’s "obligation": one party has long been unable to face up to grievances and anger because of personal efforts; The other party’s business is irrelevant and hangs high, further intensifying contradictions.

How to change this situation? The TAs also gave their own suggestions.

For your answers, we also summarized the following key messages-

1. Avoid interference and substitution by elders.

@ Sweet Potato: When I live with my husband and children, my husband can still do a lot of housework after work. Since the mother-in-law came to take care of the child, she would silently do it for her or forbid him to do housework. It is easier to break the rules than to establish them.

2. Refuse to beautify housework as "obligation" in the name of love.

@ Rong: The husband and wife do it together, and whoever has time will do it. Life is hard enough, so don’t be internal.

3. We should also stress principles and stand firm on housework issues.

@ Yangyangyang: It is natural for one person to finish housework actively after the quarrel. In the long run, the problem will be more serious.

4. Don’t shy away from discussion and argument.

@ 芺?: Don’t give up because the quarrel is fruitless and the results are hard to maintain. The quarrel/discussion is essentially a communication. If you want to solve the problem, you must first ask the question.

5. Develop daily habits and start from "small"

@Fay: The previous generation of women did not think deeply, and this generation of women began to think deeply; What I can do is to educate boys to take on housework. Of course, this is a new housework.

-Write it at the end-

Thanks to all the friends who participated in the survey for providing us with real data and feelings.

Life is always a chicken feather, but it always has different ways to pick it up.

In the second half of the chapter on obscure family affairs in Crayon Shinchan, dad Hiroshi asked himself: Why can’t such a simple thing be done? Why?

How to thoroughly solve housework problems and the troubles caused by housework problems? As the old saying goes, "Honest officials can’t break housework", and housework problems in daily life can’t be avoided, and they can’t escape.

For all of us, what we can do may be to change the subconscious mind that housework belongs to those who can’t stand it, that housework belongs to those who have a living eye and that I’ll help you do it.

With housework, there is a home;

Instead of "having a home, there will be endless housework."

Original title: "Cohabitation is the collapse of the house, what murdered my love? 》

Read the original text

　　On August 28th, Costco, which was once closed on the first day of opening, began to take measures to limit the flow. According to the official information of the store, the number of shoppers in the store will be controlled within 2000 in the future. On the first day of opening, it is conservatively estimated that at least 10,000 consumers in the store are shopping at the same time.

　　event

　　Limited flow of 2000 people

　　Queue for more than an hour and can’t enter the market for shopping.

　　The Beijing Youth Daily reporter learned that at 8: 30 am on August 28, customers had already lined up at the entrance of Costco. On-site staff marked a queuing area in the square in front of the store with a mobile fence, and released customers to the store in batches. On that day, the weather in the area was hot and sunny, but the queuing ground was not covered, and many customers put up umbrellas when queuing outside.

　　According to videos posted by some customers on social media, even if they are allowed to enter Costco’s building, customers cannot directly enter the store. Customers need to queue downstairs in the parking lot in the building before they can enter the store. Due to the hot weather, the parking lot is very stuffy, and some customers who really can’t stand it give up the queue and leave. Some customers said that the number of people released from the store is small at a time, and it is estimated that it will take more than an hour from the parking lot to entering the store. However, there is no ventilation system in the parking lot, and even if there are staff members who send water, it is really unbearable.

　　Some customers complained that the store opened at 8: 30, and they arrived at the scene at 8: 30 and were told to queue up and enter in batches. After queuing for more than an hour, they still could not enter the store.

　　This is the second day of the store’s opening. The reporter of Beiqing Daily learned that on the first day of the store’s opening, it may be due to the store’s underestimation of the number of visitors, resulting in serious congestion on the surrounding roads that day. Many customers need to walk to the store from one kilometer away, and the parking lot needs to wait for about 3 hours to enter. The store is even more crowded, and the cashier informant is crowded and crowded. Some customers say that it takes two hours to complete the checkout. In the end, the store’s first day of business lasted only about 5 hours and was urgently stopped.

　　The official micro-signal of Costco’s market opener said, "It is decided to control the number of shoppers in the store within 2,000 from Wednesday, August 28th. The local police will help us to divert traffic around the store and try our best to reduce the impact on nearby communities. At the same time, we are also trying to improve the internal passenger flow management system. " At the same time, the store reminds customers that they need to show their membership cards or electronic membership cards when they enter the venue.

　　In addition, in the next week, Costco will inform members of the latest situation of the store by SMS and APP, so that members can know in time whether the passenger flow in the store is close to saturation or needs a long wait. However, Costco did not specify the time when the current limit was cut off.

　　survey

　　Has been adhering to the low price and high quality sales strategy.

　　Hot products sold out quickly when the first store opened in the Mainland.

　　Costco is a paid membership supermarket, and the popularity of its opening is not unrelated to the promotion of its explosive products. When other supermarkets still use eggs and cooking oil, Costco’s advertisements before the opening of its first store in the Mainland were Feitian Maotai of 1,498 yuan, Wuliangye of 919 yuan and Hermes at a discount. Of course, these products are not the whole promotion, but they are enough to attract attention, such as Feitian Maotai, which was robbed soon after it opened.

　　In addition, the prices of some Costco products are claimed to be 10% to 30% lower than the market. It attracts the American middle class through an average gross profit margin of about 10% in the United States, and then generates income through membership fees. Since the application for membership was opened on July 1st, Costco Minhang Store has accumulated tens of thousands of members, far exceeding previous expectations. Of course, as a marketing tool, the annual membership fee of Costco is 199 yuan before opening and 299 yuan after opening.

　　The reporter of Beiqing Daily learned that because Costco has been adhering to the low-cost and high-quality sales strategy in the United States, the gross profit margin of its products has always remained at around 10% to 11%, far lower than other retail enterprises. As a comparison, the gross profit margin of ordinary supermarkets will be 15% to 25%, while in Costco, once the goods are higher than 14%, they must be reported to the CEO, and then approved by the board of directors. If the prices set elsewhere are lower than those in Costco, they will be removed from the shelves.

　　This operating model has also attracted many celebrities to "speak for" it. In Chinese mainland, Costco has a large number of followers. In the early years, Xiaomi CEO Lei Jun said that Costco: "The most important reason why Costco has been invincible for so many years is to grasp the essence of its existence: the goods are excellent, the prices are extremely low, and the services are beyond expectations."

　　analyse

　　The opportunity to enter the mainland market is better.

　　It will take time to test whether you can keep up with the new retail players in China.

　　"If you have seen the opening of foreign supermarkets such as Carrefour, Yibaijia, Metro, Tesco and CP Lotus in China, you will feel how familiar the opening of Costco is.

　　But what are the results of these stores now? Carrefour was acquired by Suning, Tesco was acquired by China Resources, Metro was looking for a buyer, and the other two companies stuck to their original stores, resulting in business contraction and tepid business. A senior industry person who has been engaged in retail for 20 years said that Costco chose a better opportunity to enter the mainland market — — China is in the tide of consumption transformation and upgrading: paid membership system has been widely accepted by young consumers; Compared with the past, the new generation of consumers emphasize the cost performance of goods rather than simply pursuing low prices; Physical commerce, led by scene experience and service, is also recovering; E-commerce companies have also laid out offline markets.

　　The right timing does not mean that Costco can succeed by copying the American model.

　　In fact, Costco’s membership is its biggest source of income, which increases the stickiness of its members because of the payment of membership fees. Coupled with its huge stores, remote locations and American family shopping habits, more than half of Costco’s profits come from peripheral services such as cars, restaurants and gas stations. The reporter of Beiqing Daily learned that in fiscal year 2017, the renewal rate of Costco members in the US market was 90%, and that in Canada was 87%. The annual consumption of each paying member in the United States in Costco is $2,554, and it is $213 per month. Although Costco’s first store in the mainland was selected in a relatively "lonely" location in Minhang District, it is still difficult to completely copy the American model in the mainland.

　　In addition, Costco’s products in the United States can be sold at low prices mainly because it owns the ownership of the land and buildings where most shops are located, that is, it does not have to pay rent. In China, the cost of land acquisition for opening a shop is higher, and cooperation with commercial real estate is the mainstream choice, so rent is inevitable. However, the rental composition of domestic commercial real estate developers is mostly linked to the store performance, so it is less likely to lower the rental cost by selling more goods.

　　In addition, whether its iconic "large-capacity" goods can be adapted and satisfied by "small-scale" Chinese families is also a major factor that determines whether its model can be popularized and the cost of goods is high or low.

　　The competition of e-commerce has continued from online to offline. For example, there are different e-commerce companies standing behind Box Horse and Suning Store. Among these new retail players who know more about China, it remains to be seen whether Costco can keep up with China’s gameplay. (Reporter zhangxin Coordinator/Yu Meiying)