Some time ago, Yu Chengdong, managing director of Huawei, CEO of BG, and chairman of BU, a smart car solution, said that he was "far ahead", which pushed the industry to a hot search, and its popular model, the new M7, attracted the attention of many consumers. On, Huawei demonstrated its innovative play in the marketing market, customized a brand-new large-scale rights and interests worth 27,000 yuan for the new M7, and added the guarantee of delayed delivery subsidy of 200 yuan/day. This strategy with both benefits and guarantees was once again sought after by the market, and the cumulative amount of large-scale orders was directly pulled to 80,000 in 50 days! It also brings new enlightenment to the marketing market!
Traditional marketing methods often only focus on welfare, but Huawei’s new M7 combines welfare and security to meet consumers’ needs and desires and bring consumers a brand-new experience. From the perspective of happiness, the rights and interests of Dading are as follows:
1. Equity time
November 1, 2023-November 30, 2023
2. Details of rights and interests:
① interior and exterior decoration matching gold worth 12,000 yuan;
② Matching rights and interests worth 15,000 yuan.
·Max smart driving version owners can deduct the optional ADS2.0 urban pilot NCA function by equal amount;
The owner of the ·Plus rear-drive version can choose a technology enjoyment package worth 15,000 yuan in equal amount;
Car owners of all models can also choose a combination of rights and interests with a value of 15,000 yuan (21-inch wheels with a value of 10,000 yuan and one of the original aftermarket products).
At the same time, the new M7 car-picking care plan will continue to "accompany": for the new M7 users who have completed the big payment before November 30, 2023, the order status on AITO App will start from the date when the delivery plan has been confirmed to the date when the vehicle has arrived at the store. If the waiting period in the following table is exceeded, the number of days will be exceeded (the date when the vehicle has arrived at the store-the date when the delivery plan has been confirmed-the waiting period) The standard of overdue subsidy is 200 yuan/day, up to 10,000 yuan.
At the same time, the new M7 has not been idle. At present, the new M7 version of Zhijie has completed the OTA upgrade, supporting the functions of high-speed NCA and urban LCC. On high-speed and elevated roads, vehicles can follow the navigation to their destinations, and consciously identify the signal lights to assist in controlling the normal driving of vehicles, intelligent lane change, intelligent speed limit, etc., which greatly liberates drivers from manipulating people. It can also show its talents in urban roads, cruise at a fixed speed, follow the car, cross corners, etc. in the traffic flow, and it can also realize automatic avoidance in and out of the lane, greatly improving driving safety and happiness. It is worth mentioning that Huawei also uses technology to make parking more self-free. Because of the launch of the custom parking function, users can drag and drop vehicle icons on the ground where parking is allowed but not marked. A temporary parking space is supported with the narrowest width of +0.4m, and there is no need to ask an old driver for parking.
The new M7 provides consumers with a more comprehensive car buying experience by combining welfare and security. Not only can you enjoy generous benefits, but you can also get subsidies for delayed delivery to ensure a smoother and more secure car purchase process. Under Huawei’s unique marketing model, the number of new M7 vehicles in Wenjie reached 80,000 within 50 days, which helped the brand to open higher. In October, all departments in Wenjie delivered 12,700 new vehicles! Among them, the delivery of new M7 bicycles in Wenjie exceeded 10,000, reaching 10,547, a record high! This fully proves consumers’ recognition and demand for products that combine welfare and security.
In addition to welfare and security, Yu Chengdong, managing director of Huawei, CEO of BG and chairman of BU, a smart car solution, set an example and personally came to the factory to supervise production and quality control. He also said: At present, all the employees of Celeste Smart Factory are making every effort to promote production. At the same time, they have invested more than 1 billion yuan in the whole supply chain, adding more than 20,000 people, and adding production shifts 22 hours a day to ensure that users can enjoy the smart driving life of the new M7 in the world as soon as possible.
Develop new marketing methods. Originally, I thought that Huawei was only far ahead in product strength. I didn’t expect that the big game was also a ride, and the slogan of "far ahead" was really not a shout. In addition, I would like to remind you that as of the end of the month, interested friends should pay close attention to it!