标签： 上海狼盟

China online celebrity economic observation in the past year： 50 lipsticks can be sold in one second.

　　Perspective of online celebrity’s economic fieldManufacturing marketing myth:

　　You can sell 30 million yuan of clothes and 15 thousand lipsticks in 5 minutes.

　　Shaping the fan economy:

　　The data shows that 76.6% of the "post-95/00" will "plant grass" (under the recommendation of others, they will have a desire to buy a certain commodity) and online celebrity will recommend products.

　　Faced with regulatory issues:

　　In response to related issues, relevant people suggested that in the future, big data technology and information technology should be used to support the law enforcement of online transactions, and a unified supervision system and regulatory agencies for Internet transactions should be established.

　　Earlier this month, 2019 Weibo Super Red Man Festival was held in Chengdu. The gathering of online celebrity, MCN organization (content incubation and management organization) and mainstream platforms in the whole field provides an opportunity for observing online celebrity’s economy. Why did online celebrity bring the goods? Who is being planted with grass? Where is the future of online celebrity’s economy? Over the past few days, Chengdu Business Daily-Red Star journalists have talked with practitioners in various links of online celebrity’s economic industrial chain and observed online celebrity’s economy in the past year.

　　With the help of Tik Tok’s color test, Li Jiaqi, the "lipstick brother" who captured thousands of girls, sold 15,000 lipsticks in five minutes, setting a myth of carrying goods with a turnover of 3.53 million in five and a half hours of live broadcast … … Online celebrity people with their own traffic have become walking "cargo planes". Under their recommendation, one network explosion after another was born.

　　It is not difficult for Zhang Dayi to sell 30 million yuan of clothes in five minutes. Its Taobao shop became the first Taobao shop with sales of "double 11" exceeding 100 million yuan. As a major shareholder, Ruhan Holdings also listed on NASDAQ in April this year, becoming the "first share in online celebrity". Why did online celebrity bring the goods? Who is being planted with grass? What are the feasibility, uncertainty and problems of online celebrity’s economy? How to make it develop more healthily and orderly?

　　On August 31st, last year, Zhang Dayi launched Mickey’s 90th anniversary joint venture with Disney, which sold 220,000 pieces that day and exceeded 30 million in five minutes. Just at the 2019 Weibo Super Red Festival held in Chengdu, Zhang Dayi revealed The Secret Behind.

　　"Nowadays, young people buy goods not only by looking at the product itself, but also by caring about the label meaning behind the product. Presented with rich content and forms, let brands and users find resonance in label preferences. " On August 3, Zhang Dayi, who appeared in Chengdu, mentioned that for the generation born from 1996 to 2010, label preference is one aspect to please this part of users.

　　According to Accenture’s "Global Post-90s Consumer Survey China Insight" report, social media will become the main consumption channel for post-90s consumers in China, and about 70% of the respondents expressed interest in shopping and trading directly through social media. "Social media is just the need of young people. Use social media such as Weibo to empower products, create products with social attributes for users, and make products become social currency." With the fast pace of life and increasingly scarce time, Zhang Dayi believes that users need different experiences more.

　　"Same paragraph, joint name, limited edition … … These keywords can reach the high point of contemporary young people. " Zhang Dazhao told reporters that the expression of selling goods should be straightforward. "In the era of rapid expansion of information, it is difficult for everyone to spend a lot of time speculating on the meaning behind the information. It is very important to say that it is understandable and it is also the basis for online celebrity to communicate with users." Zhang Dayi said that live broadcast is the most efficient form of expression at present, and it is dynamic and two-way. Therefore, starting from 2016, she will launch live broadcast every month to help users "plant grass" and "pull grass", and will also use marketing methods such as lottery coupons to enhance the stickiness and interactivity of fans. Zhang Dayi believes that social media is changing the way goods are sold.

　　Changes in consumption habits

　　Sina Weibo data shows that

　　76.6% "after 95/00" will be "planted with grass"

　　Behind Zhang Dayi’s marketing myth of "selling 30 million yuan in five minutes", Kiki, a 24-year-old native of Chengdu, is there. Kiki is a new media operator. She was an online shopping enthusiast in college. She followed many online celebrity on Weibo, and Zhang Dayi was one of her earliest bloggers. Outside of work, it has become her daily routine to visit Weibo and "buy in buy buy" with online celebrity. Kiki’s current salary is about six or seven thousand yuan per month. In addition to daily expenses, "the rest of the money is almost entirely contributed to online shopping", and the categories include clothing and cosmetics. Kiki told the Chengdu Business Daily-Red Star journalist that online celebrity’s recommendation almost became the only reference factor in her online shopping choice.

　　How much does online celebrity’s economy affect the post-95/00 generation?

　　The relevant person in charge of Sina Weibo provided the reporter with a "2018 Weibo E-commerce Industry Survey Questionnaire". Through a survey of 2,153 samples, it was found that 76.6% of the "post-95/00" will "plant grass" products recommended by online celebrity, and 18.8% of them will choose to buy directly after being recommended by a trusted blogger; 73.7% of the post-90s generation will "plant grass" for products recommended by online celebrity, and 18.9% of them will choose to buy directly after being recommended by trusted bloggers. Another "2019 Global online celebrity Marketing Survey" pointed out that two-thirds of consumers said that as long as online celebrity revealed its relationship with a certain brand, they would believe the product recommendation; 88% of consumers said that they had bought a certain product on the recommendation of online celebrity.

　　According to Wang Jia, COO of Tastemade China, online celebrity’s economy was sought after after after 95/00 because they expressed their demands.

　　“‘ After 95/00 ’ The biggest feature is that the mental structure has just formed, ‘ Self-awakening ’ It is their label. " Wang Jia told Chengdu Business Daily-Red Star News reporter that these people have the impulse to be opinion leaders, and it is thoughtful to try to express their opinions. "The desire to become an opinion leader forces them to pay attention to a lot of content, but this group of people born in the Internet age ‘ New Humans ’ All of them are characterized by fragmentation of information and diversification of choices. "

　　Change of strategic location

　　"Who controls the key nodes of information dissemination?

　　Who will have the opportunity to quickly become popular. "

　　According to the data released by Sina Weibo, in the first quarter of this year, there were 465 million monthly users in Weibo, an increase of 54 million year-on-year and 203 million daily users. As of June this year, the overall scale of Weibo’s head authors has reached 780,000, among which the scale of big V users is nearly 60,000.

　　"In all fields, future opinion leaders (KOL) are the core strength. Like the brand’s continuous rejuvenation, KOL and the brand are all aimed at reducing decision-making costs." Feng Min, CEO of Hangzhou Ruhan Holding Co., Ltd. told reporters that in such an era, the rapid economic development of online celebrity is a necessary and irreversible process. Ruhan Holdings, the "first share in online celebrity", owns top KOLs such as Zhang Dayi and Daikin, and was listed on NASDAQ in April this year.

　　"Only when the aesthetics in a certain field has output to fans and can help fans improve their decision-making ability can they become online celebrity." However, due to the aesthetic diversity of human beings, KOL in more and more subdivided fields has also appeared. Therefore, in Feng Min’s view, whoever controls the key nodes of information dissemination will have the opportunity to quickly become popular in a very short time. "As a KOL or MCN institution, it is even more necessary to improve the efficiency of information transformation. We will choose the most suitable platform for content distribution according to KOL’s own attributes. "

　　"There is no Zhang Dayi after Zhang Dayi. The head KOL, like the head players, is unique and limited. We can guarantee that our system will continuously produce players who are qualified to play professional games, but we cannot guarantee that every KOL is Messi. " Feng Min told reporters that becoming a superstar depends on the right time, the right place and the right people. Nevertheless, "other head players can still provide their own strength for the wonderful presentation of the game." Feng Min said.

　　Three major problems

　　Value-oriented sustainability of consumption experience

　　In recent years, the "planting grass" mode of social e-commerce platform has brought huge traffic and benefits, and many video and blog platforms have followed suit. Previously, the removal of the little red book undoubtedly sounded the alarm for the simple and rude "planting grass" model.

　　Thinking of responsibility

　　Only responsible for promoting, not responsible for after-sales consumer rights. Where to put them?

　　In the view of Sun Quan, a marketing professional, online celebrity’s economy has overcome the alienation and intangible falsehood of exquisite advertisements in traditional e-commerce propaganda, flattened product information, and brought more direct use and experience introduction through the use of people themselves, assuming that they are real people from the same consumer perspective. Online celebrity will also give feedback and answers according to the concerns and needs of fans, and recommend them accurately and strongly. For advertisers, integrating online celebrity and doing a combined marketing is more accurate than traditional propaganda, and it has short cycle, quick effect and can be shipped quickly in large quantities.

　　On the other hand, Sun Quan thinks that the negative impact of online celebrity’s economy can’t be ignored: a large number of online celebrity started from grass roots, and they don’t have a perfect research and real use cycle when they receive advertisements, only responsible for promotion, not after-sales. If the manufacturer is irresponsible and just wants to make a quick cash deal, then once there is a problem with the product, it will bring a bad consumer experience, "consumers will have a hard time saying."

　　Thinking of influence

　　How to curb teenagers’ lack of judgment to show off their wealth and keep up with the joneses?

　　Zhu Wei, deputy director of the Communication Law Center of China University of Political Science and Law, pointed out that "planting grass posts" are essentially advertisements, because they can be realized directly through content drainage. According to the provisions of the Interim Measures for the Administration of Internet Advertising in 2016, media platform operators, advertising information exchange platform operators and media platform members should take technical and management measures to stop illegal advertisements that they know or should know.

　　At the same time, showing off wealth and keeping up with the joneses may have a very negative impact on teenagers. "They lack judgment, are easily biased, and have psychological problems. In serious cases, they will also participate in this comparison through naked loans and other channels ‘ Bubble ’ Medium. " Liu Chengbo, deputy director of the strategy department of the Education Development Research Center of the Ministry of Education, said.

　　He Zhicheng, a lawyer of Shanghai Junlan (Wuxi) Law Firm, suggested that in the future, strong big data technology and information technology should be used to support the law enforcement of online transactions, build a unified national Internet transaction supervision system and supervision institutions, and at the same time promote the autonomy of online platforms, and make up for the lack of legal rules with personalized autonomy rules.

　　Thinking of mode

　　From prosperity to decline, are many marketing really "omnipotent"?

　　In fact, there are quite a few cases of "online celebrity" roller coaster from prosperity to decline. How can online celebrity get rid of the fate of being replaced by the next wave of online celebrity? Shen Guolin, an associate professor at Fudan University’s School of Journalism, believes that if you want to bid farewell to the short "fresh-keeping period" and truly become a "century-old brand", what you need is a real word of mouth and a loyal customer base. In other words, stores should practice their internal skills in "invisible places" instead of making an "embroidered pillow".

　　Qi Xiaozhai, president of the Shanghai Business Economics Association, also said that when consumers choose "online celebrity", what they value is creativity and face value, which is a matter of opinion. However, "online celebrity" should also have a "core", and it will be "cool" sooner or later if it relies too much on external contrast such as marketing.

　　A trend

　　"online celebrity’s economy will gradually return to rationality and return to the commodity itself."

　　Sun Quan said that the rise of online celebrity’s economy stems from the traffic bonus caused by the Internet explosion. With the normalization of Internet commerce, the strengthening of the state’s supervision over the social influence of Internet celebrities, and the consumers’ pursuit of better consumption quality and experience, online celebrity’s economy has entered the second half of the Internet era.

　　"online celebrity’s economic form of bringing goods still has room for continuity, but it will gradually become rational, and the final foothold and the key to promoting the transaction will return to the goods themselves." Sun Quan said.

　　Wang Jia also mentioned that the birth of a large-scale incubator base in online celebrity in recent years marked that "online celebrity economy" has embarked on the fast track of development. However, the rapid development of "online celebrity economy" has also exposed shortcomings in content and product quality. Wang Jia believes that there are indeed some content e-commerce platforms with large traffic and strong carrying capacity, but some consumers have a bad experience. In his view, this is due to the entire e-commerce infrastructure rules, consumer protection system and business quality control system. Not yet fully established. "This is just a process. From a long-term perspective, the platform has recognized these problems and started to introduce various policies to guide merchants to improve product quality and service capabilities." (Chengdu Business Daily-Red Star Journalist Peng Xiangping Comprehensive Xinhua News Agency)

Misappropriating nearly 10 million public funds to sell her daughter and falling out with her family, so rewarding the anchor map？

　　CCTV News:Recently, the People’s Court of Jingkou District, Zhenjiang City, Jiangsu Province publicly heard a case. The defendant Wang was addicted to webcasting and stole 9.3 million yuan from the company, just to win the favor of the network female anchor.

　　Before the incident, Wang served as the cashier accountant of Guoxin Jiayuan Real Estate Company. In 2015, after the chief accountant left, the company did not arrange another person, but let Wang serve as the chief accountant. He controlled all the financial power of the company by himself.

　　Wang, a 29-year-old, is married, and a family of three lives in Danyang with his parents. His family conditions are average and his monthly salary is more than 3,000 yuan. Since he fell in love with webcasting, he found that the female anchors disdained themselves because of the lack of rewards. Wang felt that he was left out in the cold. In order to save face, he began to misappropriate public funds to reward him.

　　Wang kept recharging to broadcast high-priced "gifts" to the hostess. On the most day, he recharged 500,000 yuan on the live broadcast platform, and several female anchors took the initiative to make friends with him. Wang kept his wife in the dark and used a business trip as an excuse to meet the female anchor in Shanghai every week and squander the stolen public funds.

　　 　According to the police investigating the case, Wang basically stays in the best hotel in Shanghai. When it is more, it may cost hundreds of thousands a night, and when it is less, it will cost 20,000 to 30,000.

　　It has been verified that Wang embezzled 9.3 million yuan of public funds from Guoxin Jiayuan Real Estate Company, including several hundred thousand yuan of cash in the company’s inventory; Nearly 8.6 million yuan was withdrawn and transferred from the company’s CCB card and ICBC card.

　　After the trial, the court made a verdict in court. The defendant Wang was sentenced to 7 years in prison for the crime of duty embezzlement, and confiscated 200,000 yuan of property, and ordered the defendant Wang to return to the injured unit for 9.3 million yuan, but Wang was simply unable to make restitution.

　　It is not a case that Wang embezzled public funds in order to reward the anchor.

　　A 24-year-old company cashier in Hefei secretly transferred more than 5 million yuan from the company account in order to reward the male anchor on the live broadcast platform until it was discovered by the company. Evidence shows that in just three months, it spent more than 4 million on the live broadcast platform. In addition to rewarding the anchor, women also spend a lot. When she was arrested, the LV bag she bought online for 30,000 yuan was still in the mail.

　　In recent years, with the rise and development of the webcast industry, there have been frequent incidents of rewarding anchors with huge sums of money. Many netizens send virtual gifts to their favorite anchors. This is true. The key is to be within their own economic scope. Some people do not hesitate to fall out with their families in order to "punch a swollen face and fill a fat man".

　　Aunt Luo, who is over 60 years old, met the male anchor Ren Mou on the live broadcast platform. In just one year, she rewarded Ren Mou with cash and gifts totaling more than 300,000 yuan. When the relationship was good, she sent a watch with a price of more than 30,000 yuan as a birthday gift for Ren.

　　When Aunt Luo’s daughters found out, they were so angry that they wanted to sever the mother-daughter relationship with her. In desperation, Aunt Luo found Ren and asked for the money to be rewarded. However, in the face of Aunt Luo’s request, Ren refused to return these rewards, saying that this was Aunt Luo’s voluntary behavior. He neither defrauded her nor threatened her. The police persuaded the two sides. Because of the dispute, they handed Aunt Luo and Ren to the local police station for further coordination.

　　What is even more ridiculous is this post-90 s Yunnan man Zhao.

　　In January 2017, Niu Niu, a 4-year-old girl, was taken away from her hometown in Yunnan by her father Zhao. In July, Niu Niu was taken to Guangde, Anhui by her father. Unexpectedly, the father sold her to Wang Moumou, a man from Ningguo, at a "transaction price" of 40,000 yuan.

　　Zhao confessed that he earned more than 4,000 yuan a month before selling his daughter, but he couldn’t save money because he was obsessed with rewarding the anchor online. "After selling my daughter, I suddenly got so much money in my hand and rewarded the anchors. I am also a lot of car-scrapping."

　　It was found through trial that after getting the money, Zhao had rewarded more than 30,000 yuan to more than a dozen male and female anchors. Among them, he bought virtual gifts for the anchors through a webcast platform, which was worth more than 10,000 yuan after conversion, and the amount of money transferred and sent to the anchors through WeChat was 20,600 yuan.

　　"My daughter is over 4 years old and knows some things that adults say. During the negotiation, the child buried his head and patted my knee from time to time. I dare not think, what was in the child’s mind when I quoted him the price of my daughter? " After surrendering, Zhao shed tears when he confessed to the police. In the end, Zhao was sentenced to five years in prison for crime of trafficking in children.

　　While the live broadcast industry is developing in full swing, the "reward" of minors is often exposed.

　　Ms. Hu from Xuchang, Henan said that her 10-year-old son used her mobile phone to reward 50,000 yuan to the game anchor. Ms. Hu said that her husband died of pancreatic cancer, and this money was the money for her husband’s cremation. And I have rectal cancer, and now I need this life-saving money urgently, hoping to recover it.

　　Mr. Peng and his wife in Guangdong saved 160,000 yuan in 10 years by sewing jeans. Their 14-year-old son, Xiao Peng, joined a QQ group of online game players during the summer vacation, and was dragged by group friends to watch the female anchor play games. In just two months, he spent all his parents’ savings accumulated in 10 years.

　　There are countless similar examples. Xiaoxin, a 9-year-old girl from Dalian, Liaoning Province, rewarded the anchor with more than 50,000 yuan on the Huya live broadcast platform. Her mother appealed to the platform for a refund, but since it was impossible to prove that it was indeed a child’s operation, there was still no result. A 13-year-old girl in Shanghai secretly rewarded her favorite network anchor with her mother’s mobile phone, and spent her parents’ savings of 250 thousand yuan in two months; After 00, while studying in Canada, Xiaoya, a girl, spent 650,000 yuan … …

　　For minors, learning should be the primary task, rather than indulging in the network. What’s more, we should not be distorted by the wrong consumption concept and brush the hard-earned money of our parents.

　　As a new way of social networking, webcasting attracts a large number of users with its high effectiveness and strong interactivity. But no matter who the user is, we should watch the live broadcast rationally. Don’t blindly impulse consumption in order to pursue the so-called face and vanity on the Internet. Don’t spend more than you can afford because you are obsessed with network anchors, or even embark on the road of crime.

Zhongke Meiling： Drive service upgrade with scientific and technological innovation and explore a new chapter in the future of products.

On March 12th, Zhongke Meiling Cryogenic Technology Co., Ltd. held a service upgrade 4.0 conference in Hefei, China. The conference released the brand-new service policy of Zhongke Meiling in 2024, which will improve the service quality, improve the service quality, accelerate the development of new quality productivity, and make "Made in China" give users a better experience!

As a leading enterprise specializing in the field of low-temperature technology, Zhongke Meiling has always adhered to the strategy of technological innovation as the driving force, product upgrading as the starting point and global layout, providing customers with more efficient, stable and safe low-temperature technology products, and constantly pushing enterprise services to a new level.

Technological innovation and breakthrough: leading the world and creating records

Looking back on the 22-year pioneering course, Zhongke Meiling has made many scientific and technological innovations and breakthroughs in the field of ultra-low temperature storage.

In 2002, relying on the auto-cascade refrigeration technology initiated by the Institute of Physics and Chemistry of Chinese Academy of Sciences, Zhongke Meiling developed a series of ultra-low temperature refrigerated storage boxes with independent intellectual property rights, which were suitable for pharmaceutical, hospital, scientific research and other scenarios, making China’s life science research bid farewell to the era of long-term dependence on imported ultra-low temperature products.

It is worth mentioning that in December 2006, DW-ZW128 at -164℃ created by Zhongke Meiling became the world record for the lowest storage temperature of compressor refrigeration in the world, marking the first time that China’s ultra-low temperature storage refrigeration technology surpassed the United States and Japan to lead the world.

In addition, on the basis of Zhonghua No.1 refrigeration technology, Zhongke Meiling made many breakthroughs and successfully developed Zhonghua No.9 refrigeration technology. Compared with the previous compressor, the new technology reduces the exhaust pressure by 20%, the exhaust temperature by 21%, the system stability is greatly improved, and the cooling limit of the new technology is reduced by 16℃, reaching the lowest refrigeration temperature of the compressor in the world of -180℃, setting a record again! Compared with double-machine cascade refrigeration technology, Zhonghua No.9 refrigeration technology reduces the system volume by one time. The frequency conversion dual-system ultra-low temperature products developed based on this technology can easily realize the design of independent dual refrigeration systems, and each system can independently drive the products to reach the set temperature, ensuring double safety. The two systems cooperate with each other in different modes, and can adjust different working modes such as energy saving mode, high performance mode and silent mode. Taking DW-HL680 as a representative, the energy consumption is reduced by 30%, the noise is reduced by 5dB, and the refrigeration efficiency is improved by 20%.

DW-TW128, also developed on the basis of Zhonghua No.9 technology, made a big debut with six core technologies, and made joint efforts from system pressure control, compressor temperature control, cold recovery cycle, heat preservation technology and intelligent control technology, reaching the lowest ultra-low temperature storage limit of electric refrigeration in the world: -180℃! Since then, electric refrigeration ultra-low temperature storage has entered the liquid nitrogen temperature zone, and the long-term storage of life samples no longer needs to rely on liquid nitrogen. In the face of every difficulty, the people of Zhongke Meiling are struggling to the end, striving for perfection and constantly subverting until they break the ice and open a new era of low-temperature storage!

Product iteration and upgrading: leading the development trend of the industry

In February 2016, Zhongke Meiling officially landed on the New Third Board, which opened the voyage stage. The company has developed a diversified development strategy based on biomedical field, and rapidly promoted the transformation of brand products from "end product manufacturer" to "product+service provider".

Under the guidance of the new strategic policy, Zhongke Meiling has developed the second-generation products that can create core values for customers, leading the development trend of ultra-low temperature storage industry.

The second-generation ultra-low temperature products are equipped with large-screen touch control system as standard, and the complex network+function. With its neat and elegant appearance, advanced performance and excellent quality, it has set off a product replacement storm in the ultra-low temperature storage industry. The second-generation refrigerator products all adopt air-cooled vortex circulating air duct and intelligent control system with 7 sensors, which has high temperature accuracy, low energy consumption, low noise and high platform design, leading the domestic refrigerator design trend. Advanced refrigeration technology and family industrial design not only enhance the market competitiveness of products, but also increase the brand recognition, which strongly promotes Zhongke Meiling to enter the fast lane of development.

In 2023, Zhongke Meiling released a brand-new technical crystallization-Ruilian medical refrigerator, adopting a brand-new frequency conversion air-cooled refrigerator technology platform, using pure carbon and hydrogen environmental protection refrigeration working medium, and the temperature uniformity is ≤ 1 C; Equipped with intelligent touch control system to realize visual traceability of data; With electromagnetic automatic door lock to support decentralized management function; Adopt high-strength antibacterial injection molding shelf, which is light, easy to clean and has strong bearing capacity. The medical refrigerator of Ruilian has completely subverted the industry’s cognition of the refrigerator from its face value to its performance.

Global vision and layout: research and development of diversified products

At present, in the face of ever-changing market changes, Zhongke Meiling has continuously introduced more products with core competitiveness. Zhongke Meiling knows that only with a global vision and a comprehensive strategic vision can enterprises be in an invincible position in the fierce market competition.

With the rapid development of molecular biology, the storage of biological samples has increased rapidly, and the scale of biological sample banks in various hospitals and scientific research institutions has expanded rapidly. With the scale of millions of samples and hundreds of ultra-low temperature refrigerator arrays, the access and management of samples have become the top priority of biological sample banks. Zhongke Meiling has laid out and developed a series of products, such as integrated biological sample bank, single biological sample bank and automatic liquid nitrogen biological sample bank, which can automatically access samples at ultra-low temperature on a large scale. Automatic sample library adopts modular design of functional units, physical partition design of storage units, multi-channel follow-up pipe picking technology and high-efficiency non-wet transfer window design, which has outstanding advantages in safety, customization, efficiency, practicality and convenience.

However, only low-temperature storage of end products can not meet the needs of domestic biomolecular research in basic equipment. Under the guidance of diversified development strategy based on biomedical field, Zhongke Meiling has launched a comprehensive strategic layout of products, and worked together from sample pretreatment, quality inspection, storage and cultivation to plan a series of products such as laboratory centrifuges, bio-safety cabinets and carbon dioxide incubators. At present, Ruigu series centrifuges and Ruijing series bio-safety cabinets have been mass-produced and listed.

The Ruigu series centrifuges newly developed by Zhongke Meiling are positioned as imported substitutes, and are benchmarked against internationally renowned brands. They adopt self-developed special technologies such as motor drive technology, rotor identification technology and centrifuge safety control technology, and have ultra-high speed precision control of 1 rpm, rapid cooling time of 4min and ultra-low running vibration of ≤0.003mm, which completely exceeds the technical performance and safety of imported products. Ruijing series bio-safety cabinets are designed with independent double fans, which can ensure the safety of personnel and environment in case of failure. The installation structure of quick-release filter is designed, which can easily replace the filter by only one person and shorten the time by 50%, greatly improving the convenience of use and further reducing the pollution risk when replacing the filter.

In the future, Zhongke Meiling will continue to adhere to the concept of "taking root with the accumulation and precipitation of technology, and growing up with high-quality products and services", work hard in the blue wisp of the road, forge ahead courageously through difficulties, drive service upgrade with scientific and technological innovation, and explore a new chapter in the future of products.

Fighting in the spring city! The 15th ＂Installation Cup＂ Staff Basketball Tournament was successfully held in Jinan.

China Daily, September 18th-From September 15th to 16th, the preliminary round of the 15th "Installation Cup" Staff Basketball Competition (Jinan Division) was successfully opened in Jinan. Four teams from China Construction Installation Company, North China Company, Northeast Company and International Engineering Company gathered in Quancheng, fighting with blood!

Opening! Fighting among the heroes began.

Qi Shubin, member and vice chairman of the Party Committee of Jinan Federation of Trade Unions, Liu Wenjian, deputy general manager of China Construction Installation, Zhang Bo, deputy secretary of the Party Committee, secretary of the Discipline Inspection Commission and chairman of the trade union of No.1 Company, Zhao Bing, deputy secretary of the Party Committee, secretary of the Discipline Inspection Commission and chairman of the trade union of North China Company, Sun Quan, deputy secretary of the Party Committee, secretary of the Discipline Inspection Commission and chairman of the trade union of Northeast Company, and Xu Haibo, member of the Party Committee and chief accountant of international engineering company attended the opening ceremony. At the event site, more than 70 players and spectators participated.

Qi Shubin delivered a speech at the opening ceremony. He expressed the hope that everyone would take this basketball game as an opportunity to further carry forward the great character of the working class, always carry forward the spirit of model workers, labor spirit and craftsman spirit with the attitude of being the master and the main force, write a new chapter in building a strong socialist modernization province in the new era with labor wisdom and forge ahead, and make greater contributions at a new starting point with higher standards.

In his speech, Liu Wenjian said that the 15th "Installation Cup" Staff Basketball Tournament is an important platform to inherit the corporate culture, build a new development pattern of "high precision and superior strength" and fully display the new era, new features and new atmosphere of all staff in China Construction Installation. I hope that the staff will actively participate in sports and exercise and actively participate in the fiery practice of achieving the goal of "leading the development scale, leading the enterprise strength and leading the per capita efficiency".

On behalf of a company, Zhang Bo extended a warm welcome to the leaders, extended good wishes to the coaches, contestants and referees who came from afar to participate in this competition, and sincerely welcomed all the leaders, colleagues and friends who participated in this activity, so that they could enjoy the beauty of Quancheng in their spare time and leave a good memory in the next few days.

Representatives of referees and athletes took the oath respectively.

A loud whistle, Liu Wenjian kicked off for the basketball game, and the fierce competition officially kicked off.

Hot blood! The event is on the verge.

The team is in full swing. Which team can enter the final? We will wait and see! See the elegant demeanour of 4 teams.

The venue was very lively, and the wonderful performance of the cheerleaders pushed the event to a climax and ignited the atmosphere instantly.

Dribble, turn, defense, layup! Every minute is passionate, clapping, cheering, cheering, shouting, every passionate is youth, and exciting competitions are constantly staged in the basketball court.

In the end, two teams, the First Company and the Northeast Company, rushed out of the tight encirclement and got tickets for the finals.

[Editor: Qi Lei]

Counting Messi’s 300 assists： Su Shen Nesho’s total benefit ranks in the top three! Real Madrid was injured 14 times.

Paris Saint-Germain beat brest 2-1 and Messi assisted Mbappé. The total number of assists in the club’s career reached 300 milestones! Next, we will make an inventory interpretation through data.

Team distribution

Barcelona: 269 times

Paris: 31 times

Benefiting teammates

1. Suarez: 39 times

2. Neymar 27 times

3. Mbappé: 18

4.pedro: 17 times

5. Eto ‘o: 15 times

6. Villa: 13 times

7. Iniesta, Fabregas, Pique and Sanchez: 10 times

Hurt an opponent

1. levante: 19

2. Seville: 17 times

3. Getafe, Real Madrid: 14 times

5. Valencia: 12 times

6. Certa, Spanish, Biba: 11 times

9. Betis, Huangshe: 10 times

Distribution of events

La Liga: 192 times

Ligue 1: 27 times

Champions League: 40 times

King’s Cup: 33 times

Xichao Cup: 5 times

World Club Cup: 1 time

European Super Cup: 2 times

Most seasons

1.30 times: 2011-12 season

2.27 times: 2014-15 season

3.25 times: 2019-20 season

4.23 times: 2010-11 season and 2015-16 season.

Type of assists (only League+Champions League)

Mobile warfare: 189 times

Free kick: 13 times

Corner kick: 6 times

Cross: 22 times

Through the straight plug ball: 69 times

How to treat manual quality inspection and intelligent quality inspection？

The purpose of intelligent quality inspection is to replace manual inspection with robots and help enterprise managers solve the problem of manual quality inspection. Compared with manual work, intelligent quality inspection can reduce the labor cost by more than 90%, improve the quality inspection efficiency, and achieve 100% full coverage, which brings a new management mode to the customer service center.

What does traditional quality inspection depend on? The naked eye, experience. Problems: different quality inspection standards, low efficiency and low coverage.

Only 1%-2%. With the increase of business volume of enterprises, quality inspectors can’t detect every recording and record, and usually adopt sampling method, which is easy to miss inspection, not only ignoring a large number of work recordings, but also leading to the lack of representativeness of quality inspection results.

Generally, the fastest time for manual quality inspection is the next day to conduct sampling inspection on the recordings or records of the previous day, so managers cannot find problems at the first time and deal with risks in time.

Changes in indicators and business are not linked to quality inspection in time, so it is impossible to find possible problems in time and intelligently.

The results of manual quality inspection are limited by the subjective thinking and professional judgment of quality inspectors, and different quality inspectors have different testing standards, which leads to the lack of objectivity of quality inspection results.

What does AI quality inspection depend on? Constantly optimized AI capabilities. From human to AI, there are many changes: reducing labor costs, improving coverage, unifying testing standards, and improving efficiency … The emergence and application of artificial intelligence (AI) technology has made it possible to make up for the shortcomings of manual quality inspection.

  • Improve the efficiency of manual quality inspection

Solve the problems of low sampling rate and low efficiency of manual quality inspection, and the quality inspection coverage rate is 100%, which greatly improves the quality inspection efficiency.

  • Improve the skills of employees

Complete dimension evaluation, analyze and extract effective skills in high-quality voice cases, and improve business skills through employee learning and training.

  • Comprehensive business public opinion analysis

Mining users’ high-frequency problems, quickly finding and feedback, is convenient for managers to formulate effective strategies before risks are formed, thus curbing the scope of influence and optimizing service strategies.

  • Improve customer satisfaction

Solve the feedback problem, improve customer satisfaction, effectively discover the knowledge that customer service lacks, help customer service improve service quality, and improve customer service satisfaction. Excavate high-frequency problems, feed back to business optimization practice, and effectively reduce customer complaint rate.