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Geely Xingyue L officially went on sale for RMB 137,200-185,200.

　　Sina Auto News On the evening of July 20, 2021, the brand-new compact SUV—— was officially launched. This car is Geely’s entry into the 4.0 era, and it is one of the heavy models based on CMA super matrix. The new car will be equipped with a 2.0T engine of the Drive-E series, and six models will be launched according to the configuration, with the price range of 137,200-185,200 yuan.

Geely xingyue l guide price car make and model Price (ten thousand yuan) 2021 2.0TD DCT EVO two-wheel drive comfort type 13.72 2021 2.0TD DCT EVO two-wheel drive luxury model 14.52 2021 2.0TD DCT EVO two-wheel drive distinguished model 15.52 2021 2.0TD DCT EVO two-wheel drive flagship model 16.52 2021 2.0TD high-powered automatic four-wheel drive distinguished model 17.52 2021 2.0TD high-power automatic four-wheel drive flagship model 18.52

　　1, based on CMA architecture, positioning compact SUV.

　　2, brand-new family design language, burly shape

　　3, 2845mm wheelbase, leading at the same level.

　　4, "Vision Picture Scroll" IMAX screen (also known as meter-level full screen), full of science and technology.

　　5. Equipped with 5G-AVP1km unmanned parking technology, it can realize 1km unmanned parking.

　　6. The whole system is equipped with VEP4 inline four-cylinder all-aluminum turbocharged engine of Drive-E series.

　　7. Geely Xingyue, Xingrui and Xingyue L were officially named Geely brand CMA high-end series "China Star".

　　8. In September this year, Geely brand will launch the global power system, Geely GHS 2.0 intelligent hybrid system.

　　In terms of appearance, Geely Xingyue L adopts the design concept of Geely 4.0 era. The straight waterfall air intake grille on the front face is decorated with a large number of chrome trim strips, and the all-black LOGO embedded in the center is highly recognizable, which further highlights the sense of luxury. The large trapezoidal air inlets on both sides of the bumper and the three-stage design increase the sense of movement of the whole vehicle. Although the compact SUV is positioned, it is more like a higher-level medium-sized SUV in terms of visual effects and momentum.

　　With six body colors of oyster white, aurora silver, jet black, basalt gray, Mars red and emerald blue, it further attracts the love of young consumers.

　　Headlight modeling and Xingrui adopt the same design language. The upper and lower parts of the headlight are equipped with three-stage LED strip, while the main light source has 126 LED bulbs, with an illumination distance of 175m and a road illumination width of 23 m. It also has active safety lighting design, and supports light show functions such as automatic headlights, intelligent far-near light switching, three kinds of greeting lights, Goodbye farewell mode, etc., and supports customization and late FOTA.

　　On the side of the car body, the tall car body of Geely Xingyue L and the raised wheel eyebrows at the front and back create a more hard-core atmosphere style, and the D-pillar is straight and tough, which can also provide sufficient head space to a certain extent. In terms of body size, its length, width and height are 4770/1895/1689mm and its wheelbase is 2845mm, which has reached the range of many medium-sized SUVs. In terms of rims and tires, according to the vehicle configuration, 235/55R18, 235/50R19 and 245/45R20 will be provided.

　　On the tail, the whole vehicle uses a lot of horizontal lines to create a wider visual effect, and the penetrating taillights are naturally an indispensable design element, which, with the embellishment of irregular chrome-plated strips on the bumper, makes the whole tail more recognizable.

　　It is worth noting that the Xingyue L adopts a hidden exhaust layout, which is understandable as a luxury-oriented Xingyue L. If you really want to exercise, you should give it to Xingyue S.

　　As for the interior, the three large screens across the center console are the biggest highlights, which are officially called "horizon picture scroll" IMAX screen (also known as meter-level full screen). For example, the flat picture scroll integrates the three screens of 10.25-inch digital LCD instrument, 12.3-inch multimedia screen and 12.3-inch touch HD co-pilot’s exclusive screen, which improves the sense of advanced and technology of the whole cockpit. Moreover, this horizontal line can further widen the visual width of the car and look more atmospheric.

　　In terms of material selection, as a new model in the era of Geely 4.0, the interior of Xingyue L also uses a large area of suede material with pearl stitching and gold ornaments to create a more advanced interior texture.

　　In terms of driving assistance, Geely Xingyue L is equipped with parallel assistance, lane departure warning, lane keeping, road traffic sign recognition, active braking, reversing side warning, ACC adaptive cruise and adaptive approach light selection.

　　In addition, it will be equipped with 5G-AVP1km unmanned parking technology, which can realize 1km unmanned parking and L4 automatic driving in some scenes and working conditions. With the help of 5G technology, real-time communication among V2X (parking lot), VtoCloud (vehicle cloud) and VtoMobile can be realized, and vehicles can find parking spaces, locate owners and find owners independently.

　　In terms of intelligent interactive configuration, the new car will be equipped with Geely’s latest GKUI car system, and the overall function has maintained a consistently high level. In addition, the new car is equipped with 10 high-performance speakers, Bose’s unique digital signal processing technology, and Bosce advanced sound system tailored by ANC active noise reduction function. In addition, the global FOTA function is added, which can realize the upgrade function of the whole vehicle in intelligent safety domain, infotainment domain, power chassis domain and body control domain.

　　In terms of comfort, the new car provides a five-seat layout, with soft and comfortable cushions and good cushion length, and the rear center floor is also fully flat, and the rear seats also support angle adjustment, thus ensuring comfort.

　　In terms of power, the new car is equipped with the Drive-E series VEP4 inline four-cylinder all-aluminum turbocharged mid-range direct injection gasoline engine, with two power adjustments, the maximum power is 218 HP and 238 HP respectively, and the peak torque is 325 Nm and 350 Nm respectively. The transmission system is matched with 7-speed wet DCT gearbox and 8AT gearbox from Aisin respectively. According to the official data, the acceleration of 0-100km/h of 2.0TD high-power version is 7.7 seconds, and that of 0-100km/h of 2.0TD low-power version is 7.9 seconds, and the braking distance is 37.37 meters.

　　In addition, the new car is also equipped with the sixth-generation four-wheel drive system of Borgwarner, which has faster intervention speed and more torque, and the torque of the front and rear axles can be distributed 50: 50, thus bringing stronger off-road performance and passing performance to the vehicle.

　　From the positioning point of view, Geely Xingyue L can be regarded as a product with dislocation competition, which has the pricing of its own brand compact SUV, but it has surpassed many joint venture brands at the same level in body size and has a rolling existence in configuration. Since the debut of Shanghai Auto Show at the end of April, more than 20,000 orders have been received, which shows that the new car is hot, and at the same time, it is further seen that it has achieved the strength of joint venture and independent kicking.

　　According to the editor, the Star Yue L is fully equipped with explosive physique. Whether it is sincere pricing, leapfrog body size, atmospheric design, high-tech interior style, comprehensive configuration level, spacious space performance, CMA module platform or the same Drive-E series 2.0T engine, it can be seen that the Star Yue L is excellent in hardware and software strength, and it is believed that it will become another milestone product in Geely 4.0 era after listing.

Hot Search： A Great Anti-cyber Violence Movie.

　Author: Hu Jianli

The film "Hot Search" tells the story behind a "girl’s bullying on campus" incident. By launching an online public opinion war, the heroine finally reveals the criminal truth of the real abuser, which not only has ups and downs and many reversals, but also reveals how online public opinion is incited and used.

In the current complex network public opinion environment in China, the release of this film is just the right time, which well reflects the presence and timeliness of film and television works, has a strong social practical significance, and has a warning effect on the majority of netizens. It is a realistic genre film with novel ideas and thought-provoking.

In 2013, Xin Yukun, a 29-year-old young director, won the Best Director Award at the 8th FIRST Youth Film Festival and the Best New Director nomination at the 51st Taiwan Film Golden Horse Award for his blockbuster suspense film Heart Maze. In 2017, the crime suspense film "Burst Silent" directed by him also enjoyed a good reputation, with 8.2 points for Douban and 54.25 million yuan at the box office.

In the above two films, Xin Yukun showed his exquisite multi-line circuitous narrative ability and unique cold realistic image style. Hot Search is the third cinema film directed by him independently, which also has suspense and criminal elements. The difference is that the story takes place in contemporary China metropolis, focusing on hot social topics such as online public opinion, online violence and sexual assault, which is more likely to resonate with young audiences.

This time, Xin Yukun took the initiative to change the theme and background of the story, and adopted a typological narrative technique that was more in line with the aesthetics of ordinary audiences. He told a story that was not very complicated, which was exciting and full of twists and turns, and was quite ornamental and topical, showing his strong narrative ability as always.Compared with the previous two works, Hot Search is a mature commercial film, but the background color of sharp observation of social reality and concern for vulnerable groups has not changed.

At the beginning of the film, Chen Miao, the editor-in-chief of the media played by Zhou Dongyu, published an explosive article on "Girls’ Campus Bullying" on the large-scale operated by his team, and also talked proudly about the skills of inciting online public opinion at the pre-editing meeting: "If netizens want to scold Zhang Xiaosui, we will provide scolding points". Unexpectedly, the girl Zhang Xiaosui committed suicide by jumping off a building after encountering cyber violence. Before jumping off the building, she sent a letter to Chen Miao to explain the hidden feelings. Chen Miaocai knew that she had been accidentally used as a gun. Although she had a desire for traffic and an ambition to become bigger and stronger from the media, she was a media person with conscience at heart. In order to make amends and get justice for Zhang Xiaosui, with the help of her colleagues, she burned her bridges and launched a just online public opinion war with Justin.

The framework of the whole story is not complicated, but the advantages are full and vivid details, exquisite narrative techniques, foreshadowing from time to time, and even sharp contrast between the hero and heroine, leaving some suspense until the last moment. Although it is not difficult to guess, because the focus of this film is not to create a suspense atmosphere, it enhances the drama and appreciation of the film.

Through the superb typological narrative skills presented in Hot Search, Xin Yukun once again proved himself to be a master narrator among the new generation directors in China, who can not only tell complex stories clearly, but also tell simple stories twists and turns.

Although Hot Search is a commercial film, it has a sharp observation and vivid description of the current chaos of online public opinion in China, showing reflection on online violence, criticism of those who are rich and heartless, and sympathy for the vulnerable groups.

In recent years, some plots in TV series, such as The Beginning and Imperfect Victims, have expressed and reflected on the phenomenon of cyber violence. However, on the big screen, except for a film "Search" directed by Chen Kaige in 2012, few works with this theme have met the audience. "Hot Search" can be called the most complete, complete and profound domestic film that shows the chaos of network public opinion and the phenomenon of network violence so far, and it has great social practical significance.

The film describes in detail the whole process of Chen Miao’s self-media and the investors behind it inciting and using online public opinion, and shows the audience the complete processing process of "hot search" one after another, which has a certain behind-the-scenes nature.

In the film, as an influential editor-in-chief from the media, Chen Miao’s mantra when she first appeared was "There are hot spots that cannot be ignored". In order to attract fans’ attention and reading, and win investors to increase investment, she broke the news about the video with ulterior motives, deliberately incited speculation without investigation and verification, and concocted the topic of "girl bullying on campus" into a hot search, which triggered cyber violence against Zhang Xiaosui, a girl who was pushed by netizens. Unexpectedly, as Zhang Xiaosui committed suicide by jumping off a building, online public opinion reversed, and netizens began to accuse Chen Miao of eating "human blood steamed bread" from the media. Chen Miao had a brainwave and quickly came up with a new trick: throwing a pot at a swearing netizen, interviewing Zhang Xiaosui’s mother, and using the video of the other side’s tears, not only earned another wave of traffic, but also successfully washed himself.

The wolf has a winning game when the shepherds quarrel. Chen Miao’s self-media farewell concoction of hot search and harvest traffic is just a pawn of the boss of the investor behind it, and Chen Miao is still complacent when he is shot by others. Subsequently, Chen Miao launched an online public opinion war with the other party to uncover the truth. The two sides constantly broke the news, and the public opinion reversed several times. Justice was once forced to the rescue …

The online public opinion war described in Hot Search not only makes the audience who are not familiar with online hype look thrilling, but also makes everyone alert: sometimes the so-called facts you see online are not necessarily the facts, and the so-called truth you see is not necessarily the truth. Each of us should maintain the ability of independent thinking, be objective and rational when speaking online, and don’t become an accomplice of cyber violence.

One of the most heartbreaking news in the first half of this year was that a primary school student in Hubei was knocked down by a car and killed. In the process of seeking advice from the school, his mother was attacked and insulted by some netizens because of her good image and elegant dress. In the end, the distraught and unbearable mother committed suicide by jumping off a building at the first seven hours of her child.

How to make the cyber violence that Hubei’s mother encountered before her death not happen again? How to make the cyber violence that Zhang Xiaosui encountered in the film not repeat itself? The film "Hot Search" has played a very good role in alerting the majority of netizens. I hope everyone can learn from it, consciously oppose cyber violence and jointly create a clean and tidy network public opinion environment.

(The writer is Secretary-General of China Film Critics Association and Secretary-General of New Media Committee of China Literary Critics Association.)

Can the ＂running＂ of mobile phone manufacturers access AI ＂AI+mobile phone＂ to stimulate the demand for changing machines？

　　With the launch and explosion of AI models such as ChatGPT and Sora, "actively introducing AI to empower products" seems to be the consensus of the mobile phone industry. On the evening of March 18th, Glory released a new AI full-scene strategy in the domestic market, creating a platform-level AI empowerment, a people-centered cross-operating system experience, and a new human-computer interaction based on intention recognition, and launched.Glory to a series of AI smart devices such as MagicBookPro16.

　　International mobile phone giantNot to be outdone. On March 18th, it was revealed that the company was working with Google to build Gemini in the iPhone.The engine is negotiating to support the new features of iPhone software this year.

　　Then, can "AI+ mobile phone" stimulate users to change their machines more? Which mobile phone manufacturers can stand out with "AI+ mobile phones"?

　　Mobile phone manufacturer "AllinAI"

　　In fact, domestic mobile phone manufacturers have laid out AI many years ago. In 2016, Glory first put forward the concept of mobile phone AI, and released the MagicLive intelligent system, which provided the basis for human-computer interaction with intent recognition. In 2022, based on MagicOS7.0, Glory built a platform-level AI to further explore human-computer interaction of intention recognition. This time, the glory released the AI-enabled full-scenario strategy, which more clearly demonstrated its brand-new AI strategic architecture.

　　"Glory creates a platform-level AI, which is the underlying core capability of glory to lead this AI revolution and build a consumer AI experience for the future." Zhao Ming, CEO of Glory Terminal Co., Ltd. said.

　　Not only is glory doing AI, but this year OPPO founder and CEO Chen Mingyong also released an internal letter saying, "2024 isThe first year "; Meizu also officially announced this year to stop the new project of traditional smart phones, "AllinAI".

　　In addition, well-known international mobile phone giants have recently been exposed to abandon their efforts to build cars for ten years, and some employees will be transferred to the AI department. According to Guo Ming, a well-known analyst, Apple’s next-generation iPhone16 is expected to be its first.

　　How do mobile phone manufacturers integrate AI into smart terminals? It is understood that the glory AI strategy divides the intelligent terminal AI into four layers, that is, the first layer uses AI to enable cross-system integration, allowing different operating systems to make decisions through AI, and realize seamless connection and data sharing between mobile phones, tablets, PCs and other devices; The second layer reconstructs the operating system with AI, and recognizes the new way of human-computer interaction based on intention, so that the more the mobile phone is used, the better it is used. The third layer is the application of AI on the end side, such as matting, photo rendering, summarizing documents, etc. The fourth layer is the end cloud collaboration of AI, which enables the application of AI big model to be presented.

　　Ma Jihua, founder of Darui Consulting, toldThe Daily reporter said that AI is still in the development stage on the mobile phone side, and there is no particularly clear function. Therefore, major mobile phone manufacturers prefer to put AI into the entire ecosystem, which can enhance the capabilities of the entire ecosystem, including mobile phones, tablets, notebooks, TVs, cars,Wait, integrate it through AI, which will have more room for development in the future.

　　The mobile phone market may be shuffled.

　　As the breakthrough of mobile phone technology is getting smaller and smaller, the frequency of consumers changing phones is getting lower and lower. According to the research institute TechInsights, the global smartphone replacement cycle will be extended to a record high of 51 months in 2023, which proves that many users are using the models four years ago and are unwilling to replace them.

　　Ma Jihua said that smart phones are becoming more and more expensive, and the price has prevented many consumers from changing their phones. Secondly, the current mobile phone products have no attractive functional innovations, and the technological improvement is small, which is not much different from the old mobile phones of users.

　　"The limit of Moore’s Law leads to the limited improvement of hardware performance, and the slow development of software also leads to the redundancy of hardware performance. Simply understand that mobile phones five or even ten years ago can still run most applications, which is why users are not enthusiastic about changing machines. " Pan Helin, a member of the Information and Communication Economy Expert Committee of the Ministry of Industry and Information Technology, told the Daily reporter.

　　The emergence of AI big model has brought the dawn of promoting machine change for the mobile phone market. Pan and Lin frankly said that the combination of AI and mobile phones, if AI is powerful, will stimulate consumers’ enthusiasm for changing machines, because AI needs hardware performance, and too old mobile phones run AI with insufficient performance. Of course, the premise is that AI is powerful enough to meet the standards of general AI, at least to replace ChatGPT.

　　According to the research report released, on the whole,The fundamentals of the industry are gradually improving, and the AI ? ? big model continues to upgrade and empower, optimistic about the replacement demand driven by AI.

　　In fact, it is eroding the market share of traditional smartphones. The industry’s first "White Paper on AI Mobile Phone" released by OPPO and IDC shows that in 2024, the global new generation of AI mobile phone shipments will reach 170 million units, accounting for about 15% of the total smartphone shipments. Among them, in China market, it is estimated that the shipment of new generation AI mobile phones will reach 37 million units in 2024 and 150 million units in 2027, and the market share of new generation AI mobile phones will exceed 50%.

　　With the gradual increase in the share of AI mobile phones, the mobile phone industry may face reshuffle. Pan Helin said that mobile phone manufacturers with three basic advantages of algorithm, computing power and data and an AI ecosystem with a large number of users will get better development. In addition, what the market needs is a powerful general AI.It is not the weak AI of small and medium-sized models. It is expected that one or two of the current head manufacturers will remain as the leader of the AI ? ? ecosystem.

Is the ＂flow code＂ coconut water in the beverage industry really unsafe？

　　With the coming of summer, drinks to cool down and relieve summer heat have once again become people’s first choice. Natural coconut water is the "flow code" in the beverage industry in recent years. Not only do it often sell out of stock, but coffee, milk tea and other drinks made with coconut water often occupy the list of young people’s must-order. However, recently, some netizens discussed it hotly, because they bought coconuts that were opened in advance and drank coconut water inside, which caused discomfort. As a result, topics such as "Can you drink coconut water" and "Who is not suitable for drinking coconut water" have boarded the hot search.

　　Today, let’s take a look at the safety of coconut water, how to drink it is the healthiest, and who is the most suitable?

　　Drinking coconut water leads to vomiting, diarrhea and high fever?

　　The so-called coconut water is the clear liquid poured out from the coconut after it is cut open, which has a very light sweet taste and a unique natural flavor. Coconut water contains no fat, and the fat is all in the white coconut meat.

　　The reason why coconut water was on the hot search this time was because it brought some trouble. Netizens said that they bought a coconut with a pre-opened mouth and drank a few mouthfuls of coconut water, only to find that the coconut water was a little turbid. Then he felt dizzy and dizzy, and then he felt sick and vomited. After getting better, I didn’t go to the hospital for treatment, but I had a high fever the next day.

　　In fact, this high probability is caused by pathogenic bacteria or bacterial toxins in coconut water.

　　Originally, the coconut shell was tightly sealed to protect the coconut meat and coconut water inside and avoid the entry of external microorganisms. However, after opening, the coconut loses its sealability and will come into contact with the bacteria in the air and the bacteria on the opening tool.

　　Why is coconut after opening suitable for rapid propagation of microorganisms and bacteria?

　　Coconut water contains sugar, vitamins and minerals, which is suitable for rapid propagation of microorganisms. At the same time, coconut water, a "small fresh" fruit juice, has low acidity, and sugar and nutrients are directly dissolved in water instead of hidden in fruit cells, so its resistance to bacterial proliferation is too weak. It is weaker than orange juice, apple juice, tomato juice and other juices with certain acidity and polyphenols, so it is especially necessary to be careful.

　　If coconuts are stored at room temperature for a long time after opening, bacteria will multiply in large numbers, which may lead to bacterial food poisoning. Netizens found that the coconut water, which should have been clear, was a little turbid, which was the visual result caused by bacterial reproduction. This is exactly the same reason that egg soup, rice soup and noodle soup will go bad at room temperature.

　　Bacterial food poisoning may cause nausea and vomiting, abdominal pain and diarrhea, physical weakness, dizziness and headache, and even chills and fever.

　　Because the body is weak after food poisoning, other harmful microorganisms may take advantage of it, and there may be inflammation of the gastrointestinal tract and gums, or, as netizens have said, tonsils are in trouble again.

　　Deteriorated coconut water will produce mycotoxins?

　　Some people on the Internet say that the spoiled coconut water may produce Pseudomonas cocoanum, which will produce highly toxic mycotoxins. Because this case did not do microbial culture of coconut water samples, it is impossible to judge what kind of pathogenic bacteria or bacterial toxins caused the poisoning only by the symptoms.

　　It can only be said that coconut water contains carbohydrates. In an unsafe temperature environment, it can breed a variety of pathogenic bacteria and may also produce a variety of toxins, which cannot be prevented.

　　In a word, coconuts opened in advance have food safety risks. Consumers had better buy the whole coconut directly, and it is safer to ask the clerk or stall owner to open it at that time after buying it. It should be refrigerated immediately after opening, even if it is refrigerated, it is best to eat it on the same day. Eating coconut meat is the same.

　　Why can packaged coconut water be stored at room temperature?

　　100% coconut aquatic products on the market are sterilized and packaged. The bacteria inside have been killed, and the packaging outside is sealed, so microorganisms can’t get in, so it can be safely stored at room temperature for a long time before it is opened.

　　However, once opened, bacteria can enter, which is no longer safe and must be drunk as soon as possible.

　　What should I do if I don’t finish the coconut water in a big package at one time?

　　What if the package of coconut water is too big to drink at one time? Then pour out a part of it and drink it first. The rest of the box should be covered immediately and put back in the refrigerator for refrigeration. Never drink with your mouth to the bottle mouth, which will cause serious bacterial pollution. Even if it is refrigerated, it can’t last long. It is recommended to drink it all within 24 hours.

　　Not only coconut water, but also other liquid foods, such as milk, juice and drinks, need to be refrigerated in time after opening. How long it can be stored in the refrigerator depends on the product characteristics and sterilization process.

　　Generally speaking, products with particularly high acidity have slow microbial proliferation, such as lemon juice, cola, orange juice, etc., and they may not be spoiled or moldy even after being refrigerated for 48 hours.

　　Those drinks with low acidity should not be refrigerated for more than 24 hours in most cases.

　　Who is suitable for drinking coconut water?

　　Coconut water is not rich in various vitamins, but it is particularly rich in potassium, and the potassium content per 100 grams can be as high as more than 200 mg, while the sodium content is relatively low, with a small amount of calcium and magnesium. At the same time, the sugar content is still relatively low, only 3% to 6%, which is in line with the standard of low-sugar drinks (the sugar content in 100 ml is less than 5 g).

　　Because the osmotic pressure is not high and the sugar content is low, coconut water is a good hydrating drink. For northerners, compared with buying coconuts directly, it is more cost-effective to buy a large box of coconut water at a discount and drink it with the whole family.

　　Because of its high potassium content, low sugar content and low calories, coconut water is more suitable for patients with hyperuricemia and hypertension than other juices. Coconut water is also a good thing for people who eat too much salt, or too much meat, lack of fruits and vegetables, and imbalance of potassium and sodium.

　　If you add a little salt and some water, coconut water can also be used as a sports drink. If you drink it directly, because potassium is high and sodium is low, it is not enough to make up for the loss of sodium after sweating a lot.

　　However, people with kidney disease who need to limit potassium can’t drink a lot of coconut water.

　　Coconut water does not have the aroma of coconut meat, but the aroma is in fat. Coconut meat is emulsified and mixed with coconut water, or without coconut water, white water is added directly, and some sugar and emulsifier are added, which is the daily coconut milk.

　　There is no doubt that all milky drinks contain fat. This is true for milk, soy milk, peanut milk, walnut milk, and coconut milk. Milky white is the optical effect after fat emulsification. Therefore, milk-white coconut milk drinks, or coconut milk products used to mix desserts and drinks, have much higher calories than coconut water, and saturated fat accounts for about half of its fat. The aroma and taste are great, but the nutritional value of protein and vitamins is much lower than that of milk and soybean milk.

　　Text/Fan Zhihong (director of China Nutrition Society, chief expert of science communication hired by China Association for Science and Technology)

What’s the charm of the movie ＂Under the Snow Field＂ in ＂Twinkle, Twinkle, Bright Stars＂？

Special feature of 1905 film network　As of December 14th, the pre-sale box office exceeded 200 million yuan, making it the highest-grossing film of the month. At the same time, it broke three film history records and became the first place in the pre-sale box office of Chinese New Year movies, romance films and fantasy films in the past three years.

This achievement makes Twinkle, Twinkle, Twinkle, Bright Stars attract much attention in this New Year’s Eve file, which is far superior to other films in the same period in terms of popularity and pre-sale results. The screening arrangement of "Under the Snow Field" has brought a new direction to the film announcement, and what kind of marketing thinking is behind this?

What is the "snow field"?

The movie "Twinkle, Twinkle, Bright Stars" is a derivative of the 2022 series of the same name, which was created by the original crew of the TV series and played the leading roles of Zhang Wansen and Lin Beixing respectively.

The TV series tells the story of the heroine Lin Beixing who frequently crossed back to high school because of accidentally deleting the text messages in her old mobile phone. After several explorations, she found that the key to crossing was related to Zhang Wansen’s "suicide", so she decided to save Zhang Wansen and started a fantastic love story. From the perspective of Zhang Wansen, the hero who secretly loves the ceiling, the movie version tells the story of Zhang Wansen’s constant restart of that tragic summer in order to protect Lin Beixing, and this time the guardian is no longer unknown.

In the TV series, Lin Beixing gently said "Zhang Wansen, it’s snowing, I miss you" in the snow, which is a classic bridge in the series, and it is precisely because of this line that it became the creative origin of the movie version of "Twinkle, Twinkle, Stars" and "Down on the Snow Field".

On December 4th, the film announced that it had organized 1314 cinemas to have a surprise snow field at 13:14 on December 30th. The cinema staff prepared snow cans for the "snow" session, creating a romantic atmosphere for the audience to experience and go to the snow-floating appointment together.

When the pre-sale opened on December 5th, the pre-sale box office of the film broke through 70 million in one fell swoop, surpassing the box office champion on the first day of the pre-sale of China Film History. And at present, in the major ticketing platforms, the "snow field" of "Twinkle, Twinkle, Bright Stars" is almost full, and one ticket is hard to find.

Subverting traditional marketing brings new opportunities.

For the popularity of Twinkle, Twinkle, Twinkle, Bright Stars, the subversive marketing strategy of "going to the snow field" has contributed a lot.

First of all, "Twinkle, twinkle, twinkle, bright stars" is a hot online drama in 2022, and the popularity of its drama version has also helped the fermentation of the shadow version. On the one hand, the open ending in the finale of the drama set a suspense for the development of the plot, which is also closely related to the upcoming film. On the other hand, the high-viscosity core audience group accumulated in the short interval before the drama can make the film version get a good wave of "tap water".

Furthermore, the movie’s marketing of "Snow", "Ritual Sense", "Secret Love Confession" and "New Year’s Eve" all accurately stepped on young people’s psychology. So "Twinkle, twinkle, bright stars" started with the classic scenes of the series, making the classic line "Zhang Wansen, it’s snowing" the marketing focus, and arranged a "snow field".

Even, the film also launched a roadshow activity on the topic "Love reverberates", which was decided by you, allowing the audience to vote for the roadshow city, which not only enhanced the interaction among fans, but also brought a lot of publicity effects.

The film combines the core point of the film "Zhang Wansen, it’s snowing" with the "real snowing" in the cinema. The combination of film and reality brings unprecedented viewing experience to the audience. This subversive innovation not only stimulates a large number of audiences’ desire to enter, but also serves as a topic to promote the film’s circle.

Although there have been some questioning remarks after the film marketing topic exploded, and some cinemas canceled the original plan of "going to the snow field" due to fire safety reasons, it is undeniable that such a momentum of "Twinkle, twinkle, bright stars" has already occupied a place in the New Year file.

Can "special field" become a marketing template?

The popularity of "Twinkle, Twinkle, Bright Stars" also stirred up the dispute over the Lunar New Year file in advance. Inspired by this, other Chinese New Year movies have also launched special scenes according to their own characteristics.

The comedy film launched a "beer field", where the audience can receive a bottle of beer for free and watch the film while drinking; There are also arrangements for special events such as "lottery field" and "hot pot field".

Such fancy marketing actually pays attention to the atmosphere and social needs that the audience needs when watching movies. In the past, the cinema only played a screening role. However, whether it snows while watching movies or watching movies while drinking beer, it is increasing the interaction and stickiness with the audience, enhancing the audience’s viewing experience and bringing icing on the cake to the film.

But what deserves our consideration is whether all films are suitable for this marketing method, and whether the special "surprise" is meaningful if it is not strongly related to the content of the film. Otherwise, putting the cart before the horse and exaggerating marketing blindly will easily lead to another wave of emotional backlash, so different films also need to choose the marketing style that suits them best.

At present, there are more than ten days before the official release of Twinkle, Twinkle and Bright Stars. After the release, the quality and reputation of the film have yet to be reviewed by the audience. But it can’t be ignored that it breaks through the traditional marketing methods and brings new industry signals to the film market!

Real Madrid’s striker upgraded, Benzema stayed, top stars joined, and the 27-year-old striker will go to the Premier League.

Stumbling through the first half of 2023, after experiencing the glory of the double crown last season, Real Madrid fans will definitely not accept the result of this season, and just one King’s Cup champion can’t satisfy their appetite at all. Of course, you can’t expect to win several championships every year. In addition, Real Madrid’s main lineup has been maintained for many years, and now it gives people a feeling that the age is too far apart. To sum up, it is too old and few, and there are no Mesozoic players who can become the core of the giants.

Real Madrid’s management is also not satisfied with this year’s record. They realize that this lineup will not last long, especially in the front line. With Benzema’s aging, more people must be sent. At the same time, according to Spanish media reports, by 2023, the contract between Real Madrid and Benzema will expire. However, the club will not let the veteran go. He is still an important part of the team. In the management’s plan, Benzema will stay in the team for at least two years. During this period, the striker will complete the alternation between old and new.

Since the defeat of Manchester City in the Champions League semi-final, Real Madrid has realized that today’s top leagues are training very dynamic players, and gorgeous attacks are still pursued by the giants. It’s just that in the past two years, Real Madrid has been deeply branded with the shadow of defensive counterattacks, and does not pursue gorgeous ball style. However, it is unnecessary not to pursue it. In this summer’s transfer window, the focus of Real Madrid’s signing is the top striker. At present, among the five major leagues, Osman, Harland and Mbappé are the most suitable for Real Madrid’s needs.

Of these top shooters, Harland is the most famous and potential, but he still has a contract with Manchester City. Even if he wins the Champions League this year, Manchester City will do its best to keep him. Therefore, it is not the best time to win Harland. Osman, who has helped Naples win the Serie A championship, is very suitable. Even coach Spalletti has been reported to have left the team, so Osman’s departure from Naples is reasonable.

It is reported that Real Madrid has prepared a transfer fund of 120 million yuan to buy Osman, who will form a luxury striker together with vinicius and Benzema. As a result, the old striker of Real Madrid has to move his seat, and the substitute striker Mariano has to go. In addition, the 27-year-old Spanish striker asensio can’t stay. He is mainly a substitute this season, and his performance is remarkable. Once he is put on the shelf, there will be a lot of teams vying for it, and Newcastle, a new Premier League giant, may win asensio.

0 tolerance! Guangdong players were criticized, and Du Feng showed his attitude.

In the Chinese Basketball Association Professional League (CBA), Guangdong team lost to Guangsha team. Losing was not terrible in itself, but the performance of the team made Guangdong head coach Du Feng very dissatisfied and criticized the players. He pointed out that the players lacked fighting spirit and didn’t try their best in the game, which led to the result of defeat. As the leader of the team, Du Feng has high requirements for the team’s performance, so he made it clear that he will take severe measures to evaluate and correct the players’ performance and will never tolerate such performance.

As a professional basketball player, everyone has the responsibility and obligation to fight for the team. Especially in difficult times, we should keep fighting spirit and fighting spirit. Du Feng believes that players should go all out in the game, not only for their own honor, but also for the team and fans. Therefore, he will not tolerate the players’ lack of fighting spirit and fighting spirit. Du Feng said that this is the philosophy and culture that the Guangdong team adheres to, and only in this way can it bring victory and honor.

Regarding the future of Guangdong team, Du Feng expressed his confidence in the team. He believes that the players can show better strength and mental outlook in the next game and win. Du Feng’s attitude and performance have been supported and recognized by the fans. His remarks show his concern and management ability for the team, and more importantly, he shows the quality of a good leader. Du Feng not only performed well on the field, but also had very high requirements and abilities in managing the team.

Du Feng’s performance also reminded other CBA teams and players. He told them that only by keeping fighting spirit and fighting spirit in the competition can they win. Not only the players, but also the coaches and management need to be strict in managing the team to ensure that the team can win and honor. This attitude and performance is a good example for the basketball circle in China and the whole sports circle in China.

In short, Du Feng expressed strict requirements for the performance of Guangdong team, and said that he would never tolerate players’ lack of fighting spirit and fighting spirit. His attitude and performance have been supported and recognized by the fans. This kind of attitude and performance is the quality that a good leader should have, not only to perform well on the field, but also to have very high requirements and abilities in managing the team. Du Feng’s criticism shows his concern and management ability for the team, and he firmly believes that only through fighting spirit and fighting spirit can we win. This attitude and performance is a good example for the basketball circle in China and the whole sports circle in China.

Guangdong team is one of the most successful teams in CBA history. They have won many championships and awards. However, the victory is not achieved overnight, and the players need to go all out in every game. Du Feng’s criticism reminds the players that they must keep fighting spirit and fighting spirit, which is the philosophy and culture that Guangdong team adheres to, and only in this way can they bring victory and honor. Du Feng’s attitude and performance will also inspire the players to work harder in future competitions and strive for more victories and honors for the team.

How to treat manual quality inspection and intelligent quality inspection？

The purpose of intelligent quality inspection is to replace manual inspection with robots and help enterprise managers solve the problem of manual quality inspection. Compared with manual work, intelligent quality inspection can reduce the labor cost by more than 90%, improve the quality inspection efficiency, and achieve 100% full coverage, which brings a new management mode to the customer service center.

What does traditional quality inspection depend on? The naked eye, experience. Problems: different quality inspection standards, low efficiency and low coverage.

Only 1%-2%. With the increase of business volume of enterprises, quality inspectors can’t detect every recording and record, and usually adopt sampling method, which is easy to miss inspection, not only ignoring a large number of work recordings, but also leading to the lack of representativeness of quality inspection results.

Generally, the fastest time for manual quality inspection is the next day to conduct sampling inspection on the recordings or records of the previous day, so managers cannot find problems at the first time and deal with risks in time.

Changes in indicators and business are not linked to quality inspection in time, so it is impossible to find possible problems in time and intelligently.

The results of manual quality inspection are limited by the subjective thinking and professional judgment of quality inspectors, and different quality inspectors have different testing standards, which leads to the lack of objectivity of quality inspection results.

What does AI quality inspection depend on? Constantly optimized AI capabilities. From human to AI, there are many changes: reducing labor costs, improving coverage, unifying testing standards, and improving efficiency … The emergence and application of artificial intelligence (AI) technology has made it possible to make up for the shortcomings of manual quality inspection.

Improve the efficiency of manual quality inspection

Solve the problems of low sampling rate and low efficiency of manual quality inspection, and the quality inspection coverage rate is 100%, which greatly improves the quality inspection efficiency.

Improve the skills of employees

Complete dimension evaluation, analyze and extract effective skills in high-quality voice cases, and improve business skills through employee learning and training.

Comprehensive business public opinion analysis

Mining users’ high-frequency problems, quickly finding and feedback, is convenient for managers to formulate effective strategies before risks are formed, thus curbing the scope of influence and optimizing service strategies.

Improve customer satisfaction

Solve the feedback problem, improve customer satisfaction, effectively discover the knowledge that customer service lacks, help customer service improve service quality, and improve customer service satisfaction. Excavate high-frequency problems, feed back to business optimization practice, and effectively reduce customer complaint rate.