Technology and hard work? Look at the four opportunities in the beauty industry in 2023!

In 2023, with the gradual recovery of the market and the continuous release of favorable policies,Tencent Advertising held the 2023 Tencent Beauty Strategy Conference in Shenzhen from February 16th to 18th, 2023., sharing a new upgrade of Tencent’s ecological global management capabilities, and based on the integrity of Tencent’s ecology,User contacts, commodity ecology, business scenariosThe three sections are new opportunities for the beauty industry to dismantle brands and achieve long-term growth.

Tencent advertising beauty cosmetics & luxury goods manager Shu XuanIt was pointed out at the meeting that "with the upgrade of Tencent’s ecological platform system and the overweight of favorable policies, whether it isA more complete global business map built by seven major contacts including video number and WeChat search., orA new growth point centered on direct purchase by users, content private domain, social private domain, external drainage, and talent bringing goods., will be built for the beauty industry brand.More suitable product promotion positions and GMV growth channels to achieve sustainable management.. "

Shu Xuan, head of Tencent advertising beauty cosmetics & luxury industry

one

Opportunity point one

Diversified business channel layout+multi-touch brand power construction, boosting the long-term growth of brand GMV.

The realization of business objectives and the precipitation of brand assets are the core focus of brand attention in the stock market.Therefore, Tencent advertising relies on its powerful social attributes.on the one handFor the brandAn important position to provide promotional materials.,on the other handBring to the brandPowder adding link, direct purchase link, live broadcast of video number, drainage of e-commerce, and cloud selection efficiency.And other business models, from the two dimensions of management and product promotion, help the brand GMV achieve long-term growth.

1. From node marketing to ability application, provide brand with high-quality product promotion position.

Relying on the strong social attributes of Tencent Ecology and the integrity of the global ecology, Tencent EcologyGrasp node marketing, brand BIGDAY content resonance, create circle resonance, and apply RACE ability.And so on,More scientifically and accuratelyHelp brands strengthen value output and mental influence.

2. WeChat search-multi-touch collaboration, seize the user’s mind

As one of the new business traffic scenarios with great potential in the WeChat ecosystem, WeChat search can link brands.Content, service and business scenario, help the brand to complete.Public-private domain transformation.ShuxuanSaid that "beauty industry brands should pay attention to the synergistic effect of search on WeChat multi-touch", among whichSuper brand zoneThe establishment of the brand is to help brands aggregate content and become an "arbitrary door" for brand private domain contacts.

3. Socially planting grass-mode upgrading, content-driven operation

Mutual selection of advertisements: starting with planting grass by talented people, inciting the ability of content to carry goods.

With the rise of traffic contacts such as interactive advertisements, more and more brands in the beauty industry have successfully reversed the minds of the core population through customized high-quality content through the delivery of interactive content.WeChat official account+Video Double PositionPlanting grass, plusAlways-on’s grass planting mode, the cooperation of people with goods to control ROI, and the re-marketing of grass planting people are guaranteedThe mode of bringing goods with talents has brought help to brand mental cultivation and private domain precipitation. In this regard,Wang Yi, Head of Tencent Advertising Beauty IndustryIt is mentioned that "in the choice of talents, most brands used to like to cooperate with vertical talents in the beauty industry. In the future, brands may be able to broaden the range of talents and seek greater traffic opportunities".

Wang Yi, Head of Tencent Advertising Beauty Industry

Cloud selection is effective: with social traffic as the starting point, increase the increment of private domain operation.

While the scale of private domain layout continues to grow, some head brands are also faced with the problem of how to introduce new traffic and further develop business increment. Therefore, Tencent advertising aims at the huge demand and space between traffic and brands, and work together.Tencent Smart Retail Yunxuan AllianceLaunch a new cooperation mode of small program business to ensure quantity and effectiveness-Cloud selection quantity efficiency. By means of official matching and freight yard matching, we can help the brand to achieve efficient docking with Tencent’s characteristic social traffic and Tencent’s external traffic, so that the brand can achieve business growth in Tencent’s ecology more securely.

4. Drainage e-commerce-external e-commerce jumps straight and quickly reaches the grab.

With the deepening of the online level of the beauty industry, brands can not only cover the target users in the full-time panoramic view in the WeChat domain, but also use the WeChat -UD link to connect the WeChat high-quality link with the Amoy link, thus achieving a large amount of star products.

two

Opportunity point two

Subdivision of track potential+promotion of commodity trends, creating a million-level daily consumption category.

In 2023, the wind of recovery swept across all walks of life. With the upgrading of consumption and the transition of consumer demand, the beauty industry sub-categories emerged constantly. Driven by the trend of comprehensive commercialization, the sub-product track will have more opportunities in Tencent’s ecology. Shu Xuan mentioned in the sharing that in the beauty of domestic products,Anti-aging, skin care and make-upThe three potential product tracks will reach new heights in Tencent’s ecology in the future. Tencent advertising will also provide dual support from policy and technology, and join hands with more beauty brands.A total of millions of daily consumption categories and tens of millions of GMV items were created.

1. Policy support-super product plan linkage incubation, so that new products and explosive products can be traced.

With the rapid development of commodity ecology, toughness development may be the hard power of brand cross-cycle and sustainable management. In this regard, inPolicy supportWang Yi proposed that Tencent’s advertising super product plan is aimed atBrand new products and potential explosive productsLaunched"Shangxin Easy" and "Explosives Pass"Products, aiming at incubating with brands, make brand new products easier to throw, and make white brand explosive products more out of the circle.

2. Technological innovation-commercialization, let the brand grow scientifically.

Faced with the advertising problems such as difficulty in starting new products, difficulty in expanding old products and large cost fluctuations,"commercialization"It has become one of the key solutions for brands to face challenges directly. Taking commodity information as a series"people and goods matching"Pattern, based on"The system knows the goods"and"The system understands people"Can make commodity advertisementsMore scientific and accurateMatch to a more suitable consumer group. With the pursuit of long-term growth of the beauty industry brand "from efficiency to quality" becoming the mainstream trend,Djukov, CEO of Chuilun Technology, said"Traffic will only become more and more expensive, and the cakes in the market will only be reserved for brands that know how to be refined."

Djukov, CEO of Chuilun Technology

At the same time,Zhao Yi, Director of Tencent Advertising Beauty & Luxury Industry OperationsIt is also mentioned that if the brand wants to grow up in Tencent’s ecology, it will go through three stages: introduction period (new product introduction & quantity), growth period (explosive product boosting) and maturity period (explosive product continuous expansion). In these three stages, Tencent advertising will start fromOperational assistance, product selection and policy supportAnd other dimensions to provide technical and strategic guidance for brands to launch goods, and promote the growth breakthrough of track categories.

Zhao Yi, Director of Tencent Advertising Beauty & Luxury Industry Operations

three

Opportunity point three

Wechat ecological social value release+ecological ability optimization and upgrading, building brand user assets compound interest

As a connector of the WeChat ecosystem, the video number has been strong since its release in 2020 and has gradually become a brand.Revitalize the core hub and new traffic position of Tencent. From the perspective of brand"Short video and live broadcast are easier to help brands build trust with users, which is simpler than simply piling up graphic materials. Video number may indeed be an opportunity for more brands."Xia Zheng, the founder of Yi Nian Cao Mu&a private field observation consultantSay so.

Taking the video number as the origin, Tencent advertising provides the brand withLive broadcast and short videoWaiting for multiple paths to radiate multiple opportunities in Tencent’s ecology. First of all,"video number+live broadcast"Provide a brand-new brand."relational live broadcast"Mode, so that brands can establish a centralized scene of interaction and transformation with users through live broadcast of video numbers, and help brands realize"Flow" to "Allowance"Transformation. In this regard,JASON ZHANG, founder of Solution ConsultingSaid in the round table sharing, "Brands should turn the amount flowing in public domain into the amount left in private domain.All the exposure and promotion of the public domain is not only the value of the brand itself, but only by depositing the public domain users in their own private domain pool, and then using Tencent’s eco-rich contacts to maintain and connect the users and create a deep long-term relationship between the brand and users, will users truly become brand assets. "

Secondly, "video number+short video" has become the brand’s new traffic position.The brand can amplify the brand influence through short videos and continue to attract users. And with"video number+music LIVE", "video number+knowledge content" and "video number+big event"For example, the "video number+content ecology" provides more space and scenes for beauty brands. Brands can coordinate content with social contacts within the video number to incite public domain traffic to revitalize private domains.Feng nian, founder of the golden handIt is put forward that "every high-quality content will definitely trigger some emotions of users, so the key to breaking the circle of video number content lies in reaching the target crowd to achieve high broadcast completion rate, and triggering user emotions through content to improve interaction rate". Wang Yi also said, "In the future, Tencent Advertising will continue to increase cooperation in the content of video numbers, involve more users, and help brands successfully break the circle in video numbers and drain private domains."

Feng nian, founder of the golden hand

In addition, in ord to give full play to that value of the video number,Tencent Advertising and Zero One Technology jointly released the "Video Number Activation Beauty Global Operation-Tencent Beauty Video Number Operation Guide", providing advanced experience and practical layout guidance for more brands to lay out video numbers.

On the left: Jian Feng, CEO of Zero One, and Wang Yi, head of Tencent’s advertising beauty industry, on the right.

four

Opportunity point four

Multi-dimensional assistance from the industry to provide guidance on the long-term development path of beauty.

In order to help more beauty brands grasp"Video Number & Private Domain"New opportunities to win, with the help of Tencent Ecology to continuously expand commercial space, Tencent advertising invitationFeng Nian, founder of Dianjinshou, Bao Ye, founder of Hua Makeup Club, Kong Huihui, editor-in-chief of Cosmetic Watch, Xia Mei, founding partner of Jumei, JASON ZHANG, founder of Jieshu, Jianfeng, CEO of Zero-One Mathematics Department, Cai Chaoyang, founding partner of Qingyan, and Xia Zheng, founder of Yi Nian Caomu & Private Observation Consultant.Eight beauty industry experts jointly set up[Beauty Industry Experts Alliance]It aims to provide path guidance for the long-term development of the beauty industry through continuous exploration, discussion and co-creation. On-site,Shu Xuan, head of Tencent advertising beauty cosmetics & luxury industryEight experts were also awarded industry consultant certificates.

In addition, Tencent advertising fromGlobal growth, consumer links, brand innovationThe three dimensions are37Brand promulgation"Tencent Domain See Beauty Award"Encourage outstanding brands that have begun to achieve outstanding results in various fields in 2022. Among them,Huaxi Bio, Giant Bio, Winonawait forfiveBrand acquisition"Best brand influence",Fu erjia, Dr. Ai, Lin Qingxuanwait foreightA brand won "Best brand innovation”,Jiao Lian, Zhongke Runhang, Jimmywait foreightA brand won "Best growth award”,Baixianji, Han Gao, and Chuilunwait for11A brand won "Best category award”,Maggie Mageline, Afu Essential Oil, PERFECTDIARY Perfect Diarywait forfiveA brand won "Best private domain operation award"Awards honor.

"For Tencent’s ecology, I suggest that beauty brands should enter early rather than late. If brands can find the most suitable way around traffic strategy and crowd strategy, you may be the next card table."Xu Jidong, Chairman and CEO of Hangzhou JumeiSuggest to the beauty brand in sharing. In 2023, Tencent advertising will provide more new opportunities for more beauty brands to open up a broad global business growth space, just asWang yiSay"In 2023, Tencent’s advertising will focus on the center of" creating millions of daily consumption categories and millions of GMV items together "and the three basic points of" video number, powder adding and product announcement "to help more beauty brands unlock the best posture of ecological cooperation with Tencent".

Director of the State Sports General Administration: The level of men’s football in China has been declining all the way, and serious problems in the field of football have been resolutely cracked dow

  Source: Shangguan News

  Liberation Daily Shangguan Journalist Mao Guanjuan Hong Junjie Wang Xianle Liu Xueyan Hu Xingyang Zhou Chengyi

  On the morning of March 12th, the first meeting of the 14th National People’s Congress held an interview in the Great Hall of the People. Gao Zhidan, director of the State Sports General Administration, Kang Yi, director of the National Bureau of Statistics, and Wang Guanghua, minister of natural resources were interviewed.

  In response to a question about how to comprehensively promote the development of the "three big balls", Gao Zhidan said that the collective ball games of football, basketball and volleyball have a large population and great social influence, and are deeply loved by the broad masses of the people, especially teenagers. The results of the three big balls are not only the outcome of a game, but also the spirit of collectivism and patriotism.

  Gao Zhidan said that China’s "three big balls", especially women’s events, have achieved good results in the world. China women’s football team has won the runner-up in the Olympic Games and the World Cup, and is known as the "sonorous rose". China women’s basketball team won medals in the Olympic Games and world championships in 1980s and 1990s, and won the runner-up in the World Cup last year, showing a good momentum of continuous progress and development. China women’s volleyball team, which has been tempered through hard training, has struggled from generation to generation, winning the world championship 10 times in three world competitions and winning honor for the motherland.

  However, realistically speaking, for a long time, the development of China’s three major sports, especially men’s events, was not satisfactory, and the level of men’s football declined all the way. There were many chaos in the football industry, which was in sharp contrast with the requirements and expectations of the CPC Central Committee and the people all over the country. It is a sign of a sports power that the three major goals should be achieved, and it is also a short board that we must make up to speed up the construction of a sports power.

  "Recently, in view of the serious problems in the field of football, we have been deeply rethinking the methods and ways to solve them, and systematically treating them from the aspects of ideological education, work style construction, deepening reform, and doing a good job in current work, so as to regain the spirit of the Long March and do all the work in a down-to-earth manner." Gao Zhidan said, we should focus on the outstanding problems in the current work of the three big balls, such as the lack of spirit and the lack of hard work style, persist in changing the work style, strengthen responsibility and implement it, resolutely crack down on corruption and fake gambling in football and other fields, set a good example for discipline, improve the system and strengthen the rules, and comprehensively repair the good ecology of the healthy and sustainable development of the three big balls.

  Column Editor: Zhang Jun Text Editor: Wang Xianle

[Official announcement]

After friendly negotiation between the club and Fujian Xunxing Basketball Club and full communication with the players themselves, Shanxi Guotou Professional Basketball Club announced that Li Zhanglin had left the team and joined Fujian Xunxing Basketball Club.

At the 2021CBA draft, the club chose Li Zhanglin from Central South University in the third place in the first round. The flexible pace and accurate middle distance of "Big Snake" left a deep impression on Shanxi fans. Thank Li Zhanglin for his contribution to the team in the past two years. We sincerely wish him to continue to work hard in the new environment and everything will be smooth in the future!

1-0! Premier League finale: Arsenal lost two games in a row, Manchester City defended its title and Nottingham relegated successfully.

The 37th round of Premier League ushered in the focus game, Nottingham Forest vs Arsenal! In the first half, Odegard’s midfield pass was intercepted, Gabriel and Ramsdale made a mistake, and Avonii scored a goal. In the second half, neither team made any achievements. At the end of the game, Nottingham Forest beat Arsenal 1-0, the Forest team relegated, Arsenal suffered a two-game losing streak and withdrew from the championship. Manchester City locked the championship ahead of schedule and completed the Premier League’s three consecutive championships.

Nottingham drew 2-2 with Chelsea in the last round, unbeaten in the second round of the league, ranking 16th with 34 points, and the pressure of relegation is enormous! In this game, kouyate, Andre Ayou and Johnson were substitutes, and the team formation was 3-4-2-1. The starting players were as follows: 12- navas, 4- voller, 19- Nyahart, 38- Felipe, 5- Mangala, 22- Yates, 24- hollier, 32- Lodi and 9- Awoniyi.

Arsenal lost to Brighton 0-3 in the last round, and ranked second in the league with 81 points before this round, 4 points behind Manchester City. If you can’t win this game, you will directly send Manchester City to the championship! In this game, Arsenal formed a 4-3-3 formation, with Holding, Nkitiya, Thirny and Vieira as substitutes. The starting players are as follows: 1- Ramsdale, 4- Benwhite, 6- Gabriel, 15- Ki viol, 34- Zaka, 5- Thomas, 8- Odegard, 20- jorginho, 7- Saka, 9.

In the first half, 11 minutes, Trossat sent a straight plug, Jesus shot from a small angle, and the ball was confiscated by the goalkeeper! In 17 minutes, Arsenal crossed the right corner, and Jesus grabbed the header and shot higher than the crossbar; In the 19th minute, Ed made a mistake over the ball, the forest team broke the ball and launched a fast break, White broke the ball, Gabriel cleared the ball and made an assist, which also interfered with the goalkeeper Ramsdale and Awoniyi, and Nottingham Forest led Arsenal 1-0!

In 27 minutes, Arsenal’s corner kick hit the restricted area, and Trossat followed up and missed the bottom line! In injury time, Kate delayed to get a yellow card, and then Arsenal took a corner kick and Trossat kicked it from a long distance. At the end of half-time, on the data level, Arsenal scored 6 shots and 2 shots, with 81% possession rate and 375 passes, while Forest scored 2 shots and 1 shot, with only 87 passes.

In the second half, in 47 minutes, Felipe grabbed a push in the restricted area and was hit by Ramsdale with his fingertips. In the 54th minute, Jesus was booked for diving. In 60 minutes, Saka shot from a small angle was saved by the goalkeeper! In 67 minutes, Ben White made a mistake in stopping the ball, and Gibbs-White broke the ball into the restricted area, and his single-handedly shot was resolved by Ramsdale!

In 69 minutes, jorginho shot high above the crossbar; In 78 minutes, the players on both sides clashed and were persuaded by their teammates. In 89 minutes, Gibbs White shot from a small angle on the left side of the restricted area, and the ball was confiscated by Ramsdale.

At the end of the game, Nottingham Forest beat Arsenal 1-0, and Nottingham successfully relegated. After Arsenal lost, it continued to lag behind Manchester City by 4 points, and the championship was dashed. Manchester City locked in the league championship ahead of schedule.

Sun Yingsha lost 4-0 to Chen Meng, which is abnormal? Don’t just watch the big score.

Some people watch the game and only watch the "big score".

In the WTT Macau Championship in 2023, Sun Yingsha lost 4-0 to Chen Meng in the women’s singles semi-final, and some people felt abnormal.

Last week’s WTT Xinxiang Championship was also a semi-final in women’s singles. Chen Meng lost 4-0 to Sun Yingsha. I wonder if they also felt abnormal?

In WTT Xinxiang Championship, Sun Yingsha scored 4-0 in Chen Meng, and the scores of the four sets were 11-5, 11-5, 11-7 and 11-6.

The score of four games failed to hit the key points, so it can be said that Chen Meng was completely defeated.

In the WTT Macau Championship, Sun Yingsha of Chen Meng scored 4-0, and the scores in four sets were 16-14, 11-6, 11-8 and 11-9.

Chen Meng and Sun Yingsha won the first game 10-9, and then Chen Meng tied the game and won five games in a row, only to win narrowly 16-14.

Sometimes, a small score per game is more telling.

Compare another women’s singles semi-final, although Manyu Wang won Wang Yidi 4-2, but this game is less suspense than Chen Meng’s 4-0 win over Sun Yingsha.

Manyu Wang 4-2 Wang Yidi, the score of six games: 7-11, 11-9, 11-9, 11-6, 5-11, 11-4.

Manyu Wang is tall and arm-length, and her movements will not be restored very quickly, which determines that her forehand and backhand cohesion will not be very smooth in the near stage. What Manyu Wang is afraid of is the players with fast convergence speed and not weak strength. In the face of fast players, she often has to quit the stage and exchange distance for reaction time.

Only with speed and strength, it is possible to penetrate Manyu Wang’s defense.

However, Wang Yidi is not a speed player, and her playing style also depends on the quality of her own veneer, which is similar to that of Manyu Wang.

However, compared with Wang Yidi, Manyu Wang has stronger rotation in returning the ball and higher veneer quality. From a fundamental point of view, Manyu Wang’s strength is higher than Wang Yidi’s.

Therefore, regardless of Manyu Wang’s four-to-several win, as long as it is a best-of-seven game, the chance of surprise is very small. Under normal circumstances, it is only a matter of time before Manyu Wang defeats Wang Yidi.

However, in the semi-final between Chen Meng and Sun Yingsha, after 9-9 in the fourth game, if it wasn’t Chen Meng’s serve wheel and Chen Meng’s serve, but Sun Yingsha reversed the game, the result of the following game would be hard to say.

Before the game, when analyzing the match between Chen Meng and Sun Yingsha, I said: Chen Meng was in a particularly good state this time, and Sun Yingsha experienced high-intensity events in a row, and her state declined, which may add a little suspense to this semi-final.

For players with equal strength, the recent competitive state of the players is very important, and the players’ improvisation has a great influence on the results of the game.

Fan Zhendong’s 3-2 reversal of Lin Shidong in the men’s singles quarter-final of WTT Xinxiang Championship last week is a typical example. Lin Shidong got the match point 10-8 in the fourth game, but Fan Zhendong tied the score. Finally, Fan Zhendong reversed 13-11 to win the fourth game and was tied with a big score. Fan Zhendong won the deciding game 11-8. Moreover, Fan Zhendong finally won the men’s singles championship in Xinxiang Championship.

A game, one or two key points, may lead to a world of difference.

In table tennis, besides paying attention to who wins and who loses, it is better to look at the score of each game.

I’m interested in going to see the players’ respective service wheels, return balls and so on. If you are still interested, then learn about various services, techniques and tactics, table tennis equipment and so on.

So, don’t stop at the level of "0-4 lost". Players are improving, should old fans keep pace with the times?

As for some "extreme fans", they think that the players they like can only win but not lose. Losing is abnormal and fishy. Don’t apply the "rice circle" to competitive sports. Isn’t it good to chase the stars in the entertainment circle?

Ai automatic article writing software

With the continuous development of artificial intelligence technology, the technology of ai automatically writing articles has become increasingly mature. Traditionally, people think that writing is a job that requires human intelligence and creativity. However, now, artificial intelligence has begun to challenge this concept.

Ai’s technology of automatically writing articles is based on big data and natural language processing technology. It can use the existing data and knowledge base to transform this information into language expression and form articles, and it can also improve the quality and efficiency of its writing through the learning and optimization of algorithms.

Of course, there are also some problems in ai’s automatic writing of articles, such as emotional expression of articles, flexibility of language, etc. At present, the technology can not fully capture human creativity and expression, but it can be predicted that in the future, with the continuous breakthrough of technology, ai’s automatic writing of articles will perform better.

Generally speaking, ai automatic writing articles is a very promising technology. It can provide more efficient and convenient writing tools for human beings, and it can also play a greater role and creativity in some fields.

The article you are looking at is written by software.

Automatic generation of AI intelligent copywriting has become a new trend in the field of digital marketing. With the continuous progress and development of AI technology, more and more enterprises begin to use AI technology to automatically generate marketing copy to improve marketing efficiency and reduce production costs.

AI intelligent copy generation technology uses artificial intelligence algorithms and models to generate reusable and adjustable copy content by analyzing and processing a large number of data, articles, documents and other materials. This technology can not only greatly improve the production efficiency, but also reduce the error rate and cross-cultural risks.

Different from the traditional copywriting method, AI can generate a large number of high-quality copywriting in a short time, which enables marketers to focus on planning, creativity and strategy. In addition, the application scope of AI is becoming wider and wider, and it can generate various types of copywriting including advertising copywriting, email copywriting, SEO copywriting, social media promotion copywriting and product description copywriting.

Although AI intelligent copy generation technology has played an important role in improving production efficiency and reducing manufacturing costs, it cannot completely replace human creativity. Therefore, although AI will play an important role in the field of digital marketing, human creativity and creativity are still the key factors for marketing success.

AI automatic article writing software is a computer program that can use artificial intelligence technology to create and write articles independently. This software aims to generate high-quality and easy-to-understand articles through technologies such as machine learning and natural language processing, saving users time and energy.

With the continuous development of artificial intelligence technology, AI automatic article writing software has been widely used in news reports, scientific research papers, content marketing and other fields. These softwares can not only automatically generate detailed reports and articles in the corresponding fields through a large amount of data analysis and processing, but also carry out semantic matching and important information extraction, making the contents of articles richer and more accurate.

In addition, AI automatic article writing software is highly intelligent. Users only need to set keywords and themes to automatically synthesize the desired content, which saves tedious manual editing and typesetting work and greatly improves work efficiency.

However, AI automatic article writing software also has some shortcomings. Because of the need to learn from data, the articles generated by it may have some grammatical errors or logical loopholes, which need to be corrected manually. In addition, the software can only generate articles according to the set rules, which lacks innovation and flexibility.

Generally speaking, AI automatic article writing software is an innovative technology, which has the advantages of high efficiency, accuracy and simplicity. With the continuous development and improvement of technology, I believe it will be widely used and popularized in various industries.

In recent years, artificial intelligence technology has developed rapidly, among which Baidu AI automatic article writing technology has attracted much attention. Baidu AI automatically writes articles by using machine learning, natural language processing and other technologies, so that the machine can automatically generate articles and solve the tedious and defects of manual writing.

The working principle of Baidu AI automatic writing articles is to input keywords, and the machine can automatically generate a grammatical article. In this process, the machine learns through artificial intelligence algorithm, which can acquire knowledge from a large number of text data and improve its writing ability. In addition, with the continuous updating of technology, Baidu AI’s automatic writing of articles is also constantly optimizing its algorithm, and it is committed to grasping semantics more accurately and improving the quality of writing.

Baidu AI has a wide range of application scenarios for automatically writing articles, especially in the fields of news, advertising, media and education. For example, in news reports, this technology can be used to quickly capture the core content of events, quickly push news, and greatly improve the efficiency of news release. In advertising marketing, this technology can automatically generate product promotion copy, and improve the click-through rate and conversion rate of advertisements. In the field of education, through Baidu AI to automatically write articles, the machine can accurately display according to the students’ keywords, and provide students with articles that are more suitable for the course.

In a word, Baidu AI automatic writing articles is an artificial intelligence technology with wide application prospects, which can greatly improve writing efficiency and optimize text quality. We believe that Baidu AI automatic article writing technology will be more widely used and developed in the future.

How to treat manual quality inspection and intelligent quality inspection?

The purpose of intelligent quality inspection is to replace manual inspection with robots and help enterprise managers solve the problem of manual quality inspection. Compared with manual work, intelligent quality inspection can reduce the labor cost by more than 90%, improve the quality inspection efficiency, and achieve 100% full coverage, which brings a new management mode to the customer service center.

What does traditional quality inspection depend on? The naked eye, experience. Problems: different quality inspection standards, low efficiency and low coverage.

Only 1%-2%. With the increase of business volume of enterprises, quality inspectors can’t detect every recording and record, and usually adopt sampling method, which is easy to miss inspection, not only ignoring a large number of work recordings, but also leading to the lack of representativeness of quality inspection results.

Generally, the fastest time for manual quality inspection is the next day to conduct sampling inspection on the recordings or records of the previous day, so managers cannot find problems at the first time and deal with risks in time.

Changes in indicators and business are not linked to quality inspection in time, so it is impossible to find possible problems in time and intelligently.

The results of manual quality inspection are limited by the subjective thinking and professional judgment of quality inspectors, and different quality inspectors have different testing standards, which leads to the lack of objectivity of quality inspection results.

What does AI quality inspection depend on? Constantly optimized AI capabilities. From human to AI, there are many changes: reducing labor costs, improving coverage, unifying testing standards, and improving efficiency … The emergence and application of artificial intelligence (AI) technology has made it possible to make up for the shortcomings of manual quality inspection.

  • Improve the efficiency of manual quality inspection

Solve the problems of low sampling rate and low efficiency of manual quality inspection, and the quality inspection coverage rate is 100%, which greatly improves the quality inspection efficiency.

  • Improve the skills of employees

Complete dimension evaluation, analyze and extract effective skills in high-quality voice cases, and improve business skills through employee learning and training.

  • Comprehensive business public opinion analysis

Mining users’ high-frequency problems, quickly finding and feedback, is convenient for managers to formulate effective strategies before risks are formed, thus curbing the scope of influence and optimizing service strategies.

  • Improve customer satisfaction

Solve the feedback problem, improve customer satisfaction, effectively discover the knowledge that customer service lacks, help customer service improve service quality, and improve customer service satisfaction. Excavate high-frequency problems, feed back to business optimization practice, and effectively reduce customer complaint rate.

Malouda: "I hope Chelsea sign Mbappé"

Malouda: "I hope Chelsea sign Mbappé"

Former Chelsea striker Florent Malouda says he would like to see Paris Saint-Germain striker Kylian Mbappé move to London.

"I hope Chelsea sign Mbappé, and I think the club should choose the best player like him. Especially when I see how much money Chelsea has spent on others. It all depends on his desire to come to the club, but we must choose such a top player and build a team around him. My dream is to build a team with young players around Mbappé. He has won many trophies and is eager for more, so Chelsea should look for such players. Will Mbappé agree to move to Chelsea? Anything is possible! "It’s not just about preparing an offer with a lot of money," Goal quoted Malouda as saying.

Mbappé has been playing for Paris Saint-Germain since 2018. The 24-year-old Frenchman’s contract will last until the summer of 2025.

This season, Mbappé made 30 appearances in various competitions on behalf of the club, scored 7 goals and sent 31 assists.