Beijing issues new regulations: electric bicycle battery pack should sound alarm when it is overheated.

  (Reporter Wang Wei) The Beijing Youth Daily reporter learned from the Municipal Market Supervision Bureau that the Beijing electric bicycle group standard "Technical Specification for Lithium-ion Power Batteries for Electric Bicycles" was recently revised and will be officially implemented on June 19. A total of 19 items were added to the group standard, and 20 related technical requirements were supplemented and improved. The project of mutual recognition and collaborative identification between battery pack and whole vehicle is the first time officially listed in the national standard. By increasing the mutual recognition and cooperation function of the battery pack, the mutual recognition and cooperation identification between the battery pack and the whole vehicle and between the battery pack and the charger can be strengthened, the illegal assembly and modification behavior can be curbed, and the explosion and fire risks caused by the mismatch between the electric bicycle and the battery can be prevented. In addition, the standard requires that when the battery reaches 80℃, an alarm sound should be given within 30 seconds.

  According to reports, the newly revised group standard highlights the safety of products. On the basis of the quality and safety management practice of electric bicycles in Beijing, the requirements of mutual recognition and collaborative identification of battery and whole vehicle, battery (monomer) identification, acupuncture, thermal abuse, overdischarge and external short circuit are put forward for the first time. The group standard takes the lead in applying the mutual recognition and collaborative identification of battery and charging device, the over-temperature alarm function of battery, and increases the safety items such as battery handle strength and salt spray. The group standard also specifically defines the functions of battery management system and refines it.

  Among them, the mutual recognition and collaborative identification of battery pack and vehicle, thermal abuse of battery (monomer) and acupuncture detection items are officially included in the standards for the first time in China. By increasing the mutual recognition and cooperation function of the battery pack, the mutual recognition and cooperation between the battery pack and the whole vehicle, and between the battery pack and the charger are strengthened, the illegal assembly and modification behavior is curbed, and the explosion and fire risks caused by the mismatch between the electric bicycle and the battery are prevented; By increasing the items of battery (monomer) acupuncture and thermal abuse detection, the safety problem of lithium battery caused by high temperature and diaphragm rupture after collision can be effectively solved.

  The over-temperature alarm function of battery pack added in the newly revised group standard requires that when the internal temperature of battery pack or the temperature of a battery reaches 80℃, the vehicle or battery pack should give an alarm sound within 30 seconds, which is of positive significance to the safe use of electric bicycle users. The newly revised group standard also improves the requirements for the stability of batteries (monomers), improves the safety performance index of lithium battery packs, and effectively prevents the risk of fire and explosion accidents of lithium batteries.

  It is reported that Beijing implements a product catalogue system for electric bicycles. The Municipal Market Supervision Bureau said that after the implementation of the newly revised group standards, the original group standards will be abolished at the same time. The over-temperature alarm function of battery management system (BMS), mutual recognition and cooperation function between battery and vehicle, battery (monomer) needling and battery handle strength and other new technical indicators related to safety will be included in the catalogue of electric bicycle products, which will further enhance the safety of selling lithium-ion batteries for electric bicycles in this city.

Take a trip to Cheng Kun to find "new" Jinkouhe deep observation | "Underachievers" want to turn over.

Sichuan online Leshan Xun (Wang Fei) In the first quarter, Jinkouhe received nearly 200,000 tourists, and the comprehensive tourism income was 67.8348 million yuan, an increase of 12.78% over last year.

The rapid growth of the cultural tourism market benefits from the improvement of transportation — — At the end of last year, the new chengdu-kunming railway was opened to traffic, and the E-Han Expressway was connected to the Jinkou River, which has since entered the era of "double highs".

Towards the era of "high speed", the "underachievers" hiding in the depths of the canyon vowed to fight a beautiful turnaround.

To benefit from barren hills, small blueberries turn into cash cows.

Starting from Jinkouhe South Station, about half an hour’s drive, the report team came to the modern agricultural alpine blueberry garden in Jinkouhe District.

Modern agricultural alpine blueberry garden in Jinkouhe District. (Photo courtesy of the interviewee)

Blueberry Orchard is located in the alpine valley of Xinhe Village, Yi nationality township in Gong ‘an, where more than 20 varieties and 30,000 blueberries blossom and bear fruit. Xiao Qiulin, deputy director of the Agriculture and Rural Affairs Bureau of Jinkouhe District, said that the cultivated land in Jinkouhe District is mainly concentrated in high altitude areas. There are many barren hills and woodlands in the middle and low altitude areas, which are idle and have not brought into full play the greatest economic benefits.

"To benefit from idle barren hills and woodlands". After several investigations, since 2019, Jinkouhe District has planted 3,120 mu of alpine blueberries in Heping Yi Township and Gong ‘an Yi Township, with an annual output value of 21 million yuan last year.

Making good use of the East-West cooperation mechanism, the Jinkouhe District Government reached an agreement with Zhejiang Lanmei Technology Co., Ltd. and other enterprises to jointly develop the blueberry industry of 10,000 mu, and build an alpine blueberry garden with the integration of scenic spots in the producing areas and an idyllic park. By transferring land, working in the garden, participating in shares and sharing dividends, it established an interest linkage mechanism with the surrounding people, which only drove 249 people around to work during the construction period, achieving an increase of 4.2 million yuan in labor services.

Blueberries that gradually blossom and bear fruit. (photo by Wang Fei)

At present, the blueberry orchard has built a comprehensive agricultural service center and 121 sightseeing picking sheds, and the blueberry harvest is in sight. Luo Xuyang, general manager of Leshan Blueprint Agricultural Technology Co., Ltd. said that the construction of the park highlights the integration of agriculture and tourism, and integrates functions such as sightseeing picking, popular science tasting, "Industry-University-Research" and "entertainment shopping". "Every weekend, many citizens come to play with their children."

This is just the beginning. Xiao Qiulin introduced that according to the agreement, Zhejiang Lanmei Co., Ltd. will develop the "Lanmei No.1" intensive processing project in Jinkouhe.

At present, the dried blueberry production line with an annual output of 1,000 tons invested and built by the company has landed in Jinkouhe Industrial Park, which cooperates with the east and west of Zhejiang. By the end of 2024, the planting area of "Lanmei No.1" in the whole region will reach 12,000 mu, and the blueberry dried fruit production line can achieve full production and operation; In 2026, "Lanmei No.1" blueberry planting will be extended to the surrounding counties, and strive to reach 35,000 mu. Zhejiang Lanmei Co., Ltd. will invest in the construction of anthocyanin extraction project in Jinkouhe District. By then, the annual output value of blueberry industry in Jinkouhe River is expected to exceed 500 million yuan.

Let tourism be the engine, and the underachievers should strive for the advanced.

Crossing the city along the Dadu River, the road is surrounded by enclosures, and the sound of tinkling is one after another. "Two hydropower stations, Shaping I and Zhentouba II, are under construction." Yu Tinggang, member of the party group and deputy director of the Jinkouhe District Culture, Sports and Tourism Bureau, said.

Jinkou River is rich in hydropower resources. 58 large and small hydropower stations are scattered all over the region, creating its unique lakes and mountains.

Our destination, located in Shengli Village, yong he zhen, is the Dadu River Gorge in Sichuan, which is known as the "Top Ten Most Beautiful Grand Canyon in China".

A corner of the Dadu River Canyon in Sichuan. (photo by Wang Fei)

Due to the rising water level of the first-class hydropower station of Zhentouba, the turbulent Dadu River was "intercepted" here after crossing the cliffs with a total length of 26 kilometers, forming a wide water surface.

Taking advantage of this unique resource, Jinkouhe vigorously promotes the development of tourism and allows ordinary people to earn money at home. "I became a commentator in the Railway Corps Museum, and my children started a farmhouse." Wang Banghua, a villager in Shengli Village, said that villagers have started homestays and sold local products such as Laoying tea, bacon and pepper. "During the Spring Festival this year, there are so many people who come to play with us! There are not enough rooms, and the sofas are rushing to sleep. "

A corner of Shengli village. (photo by Wang Fei)

"It is hard to find a room, which is a sweetness and an early warning." Yu Tinggang explained that Jinkou River is rich in tourism resources, including not only the Grand Canyon, Dawa Mountain, Baixionggou and other natural landscapes, but also the Railway Corps Museum, the third-line construction culture and the Yi culture. Entering the "double-height era", the Jinkou River, which was raised in a boudoir, gradually entered people’s field of vision.

"Tourism will surely become a new engine for the economic development of Jinkouhe, but at present there are still shortcomings in our supporting facilities." Yu Tinggang said that underachievers should also strive for advancement. In order to make a turnaround, Jinkouhe will make great efforts in improving traffic conditions, equipping hotels and other infrastructure, and upgrading tourism formats.

"China before and after the Great Revolution": the historical process of the National Revolution and modern China

On November 18th, 2023, the symposium on "China before and after the Great Revolution" was held in Baoshan Campus of Shanghai University. This seminar was hosted by the Department of History, College of Literature, Shanghai University, and hosted by the Center for Religious and China Social Studies, Shanghai University. Nearly 20 scholars from Fudan University, East China Normal University, Zhejiang University, Shandong University, China Academy of Social Sciences, Shanghai Academy of Social Sciences, Chongqing University, Shanghai University, Nanjing Normal University and other units attended the meeting and spoke. More than 10 master’s and doctoral students attended the meeting. With the theme of the National Revolution in the 1920s, the conference focused on China’s political situation and psychology, the evolution of China’s political culture, the encounter and fate of characters, and China’s belief world and its evolution. The agenda includes three parts: the opening ceremony, four discussions and the summary of the meeting. The participating scholars came from many research fields, such as the history of the Republic of China, the history of the revolution and the history of the Communist Party of China. They shared the latest thoughts on the Great Revolution from different perspectives and exchanged and discussed related issues.

The opening ceremony was officially held at 9: 00 am on November 18th. Associate Professor Yang Xiongwei from the Department of History, College of Literature, Shanghai University, as the initiator of the meeting, thanked all the scholars who came to Shanghai University, and briefly introduced the origin and academic significance of convening this meeting. Wang Hao, director of the Center for Religious and China Social Studies of Shanghai University, gave a welcome speech, introduced the historical origin and current situation of the Center for Religious and China Social Studies, and wished the conference a complete success.

The first meeting was presided over by Associate Professor Feng Xiao from School of Marxism, Shanghai University. There were four speakers and four commentators.

Xu Jin, a professor in the history department of Shandong University, re-examined the political ecology of Guangzhou on the eve of the Northern Expedition from the perspective of suspicion. He believes that the political situation in Guangdong surged from 1925 to 1926, and one of the important clues was the atmosphere of suspicion everywhere. Suspicion is caused by the rapid change of power relations in Guangdong, which in turn intensifies the political turmoil. Coupled with the rumors created by public opinion, the political situation in Guangdong during this period was full of suspicions and contradictions. Professor Li Fangchun from the Institute of Advanced Studies in Humanities and Social Sciences of Chongqing University commented on this paper. He thinks that the existing rumor research mostly emphasizes the social level, and this paper pays attention to the political meaning, so we should think about how to strengthen the dialogue with the existing research. In addition, historical research emphasizes that returning to the historical scene requires distinguishing and discriminating the terms of all parties at that time. Professor Li Fangchun gave a report on "Qu Qiubai on Gentry and Modern Social Changes in China during the Great Revolution". From the perspective of sociology, he discussed the formation process of "gentry" in Qu Qiubai’s eyes, and thought that Qu Qiubai’s pioneering discussion on the problem of China gentry during the National Revolution represented the most systematic and in-depth theoretical understanding at that time. Yang Xiongwei, an associate professor, commented on the report, arguing that the article needs to further explore the changes in Qu Qiubai’s cognition and make it clear whether it is just words spoken in different fields, and the process of "gentrification" in this foreign language needs to be further elaborated and sorted out.

Professor Liu Changlin from the Department of History of Shanghai University gave an academic report entitled "From Utopia to Realism —— The Process of China’s Early Communists Accepting Marxism". He put the thoughts and practices of Chen Duxiu, Li Dazhao, Mao Zedong and Hui Daiying into the grand historical narrative at that time, sorted out the process of the Communist Party of China (CPC) people choosing Marxism among many social transformation ideas, and pointed out that their understanding of Marxism had experienced a long period of "gradual enlightenment". Xu Tao, a researcher at the Institute of History, Shanghai Academy of Social Sciences, commented on the report. He thought that the article was broad in vision and rich in materials, which was helpful for a clearer understanding of the course of Marxism’s introduction into China. At the same time, it also discusses some expressions in the article, and thinks that the ideological changes at that time were violent and rapid, and "gradual enlightenment" may not be in line with the context. Professor Zeng Yaorong of Marxism College of Hunan University of Humanities and Science then discussed the differences and consensus between the Central Committee of the Communist Party of China and Comintern in revolutionary strategy before and after the Great Revolution from the comparative perspective of Comintern Executive Committee and the Central Committee of the Communist Party of China, with the title "Consensus and Differences —— Comintern Executive Committee and the Central Committee of the Communist Party of China’s Choice of Revolutionary Strategy in China", and pointed out that the two experienced the transition from consensus to disagreement, and then from disagreement to consensus. Professor Liu Changlin thinks that the problem consciousness and methods in this article are based on a comparative perspective, and the CPC, as a branch of the Communist International at that time, needs to clearly point out its different opinions in this article.

The discussion in the second meeting was presided over by Professor Liu Changlin from the History Department of Shanghai University. There were four speakers and four commentators.

Xu Tao, a researcher at the Institute of History of Shanghai Academy of Social Sciences, gave a report on Sun Yat-sen and Hu Shi before and after the Chen Jiongming mutiny. He pointed out that at present, academic circles mostly interpret the mutiny in Chen Jiongming from a military perspective, lacking attention to the field of public opinion. During this period, Hu Shi took the initiative to stand on the opposite side of Sun Yat-sen, reflecting the struggle for the right to speak outside the battlefield. From the relationship between the two, the research perspective can be transferred to Beijing. Yang Xiongwei, an associate professor, commented on this. He took Sun Yat-sen and Chen Duxiu mentioned by Hu Shi in Miscellaneous Notes in the Mountains and Qu Qiubai as an example, supplemented by a letter from Jin Jiafeng to Hu Shi after Sun Yat-sen’s death, and pointed out that we can re-pay attention to the complexity of political relations from the perspective of interpersonal relationships. Zhang Yangliang, an associate professor at the School of Marxism of East China Normal University, focuses on Wang Jingwei’s efforts to unite the Kuomintang and the Communist Party in the national revolutionary camp in 1927, and points out that the Joint Declaration jointly issued by Chen Duxiu and Wang Jingwei on April 5, 1927 was an important measure for the Kuomintang and the Communist Party to ease the tension between the two parties, but in terms of practical results, the Joint Declaration not only failed to eliminate the Kuomintang and the Communist Party. Li Li, an associate professor at the Institute of Socialist History and Literature of East China Normal University, commented. He pointed out that the analysis of Wang Jingwei’s mentality involved the interpretation of various materials, and suggested that the text nature of the Joint Declaration should be explained.

National Revolutionary Army Northern Expedition

Han Shu, an associate professor in the history department of Shanghai University, shared the topic of "Research on the Case-filing of Private Universities in the Late Period of Beijing Government Rule". He investigated the filing of private universities from 1922 to 1928 by sorting out and interpreting the original files of 24 private universities in the later period of Beijing government collected by Taipei National History Museum. Feng Xiao emphasized the relationship between the prosperity of modern universities and government funding in his comments. Huang Fu, a postdoctoral fellow at China Frontier Research Institute of China Academy of Social Sciences, gave a speech entitled "Center-Edge Evolution of Frontier Military and China Revolution —— An Investigation Centered on the Troops stationed in Guangdong and Yunnan (1922-1925)", focusing on the "Edge-Center" evolution of the status of the troops stationed in Guangdong and Yunnan before and after the Great Revolution. Its rise and fall process not only showed the power game and political choice of the frontier military forces in the political vortex of China, but also reflected the frontier military forces. Zeng Yaorong commented on Huang Fu’s research. He pointed out that the Yunnan army once held the banner of righteousness for the first time in the movement to protect the country. It is necessary to think about whether the Yunnan army also has a revolutionary tradition. The term "passive revolution" in the article may be inappropriate, and then suggested that the first part of the article should be discussed from the perspective of "revolutionary ideal and living reality".

The discussion in the third meeting was presided over by Associate Professor Han Shu from the History Department of Shanghai University. There were six speakers and six commentators.

Li Li, an associate professor at the Institute of Socialist History and Literature of East China Normal University, gave an academic report on the topic of "Distribution of Street Publicity Materials of the Underground Party of the Communist Party of China". He pointed out that the distribution of street publicity materials has always been an important way of revolutionary propaganda of the Communist Party of China, requiring party organizations at all levels to formulate and distribute street publicity materials according to organizational processes, requiring all employees to participate, which shows that they attach great importance to the distribution of street publicity materials. Commentator Zhang Yangliang affirmed the novelty of this article and put forward some suggestions. He thought that the concept of street publicity materials and the research area and time period should be defined more clearly, and historical materials can be added to reflect the variability of publicity effects and methods.

Li Fubo, a master student of China Modern History Department of Huazhong Normal University, gave a report on the topic "Public Opinion, People’s Heart and Politics —— An Analysis of Guo Songling’s Anti-Feng Incident", pointing out the complicated political public opinion background in Guo Songling’s Anti-Feng Incident in 1925. After the incident, all public opinions participated in the discussion, publicity and shaping of Guo Songling’s Anti-Feng Incident as an important resource to win people’s hearts and influence current affairs. Fei Xingjian, a doctoral student in the School of Social Development of Nanjing Normal University, commented that the time line of the article is very clear about the war situation and the change of public opinion, but the definition of the concept of public opinion is not very accurate, and the use of some materials is a little far-fetched. In addition, the concept of "human heart" can be studied from a more macro perspective. Later, Fei Xingjian gave an academic speech entitled "Armed Action Directed by Dressed party member: Uprising in Southern Jiangsu from the Perspective of Party Organization Interaction", indicating that Party organizations at different levels, such as the Central Committee, the Provincial Party Committee, the Special Committee and the County Party Committee, had different understandings and cognitions about the uprisings in Jiangsu due to their different positions and their own considerations, and thought that the uprisings in southern Jiangsu could not be simply attributed to "putschism". Professor Wang Caiyou from the History Department of Hangzhou Normal University commented on Fei Xingjian’s research, and thought that the article should focus on the particularity of Jiangsu to distinguish it from riots in other regions. In addition, the time line of the article should be further clarified to maintain the consistency of the content. Professor Zeng Yaorong suggested that we should first clarify the specific attitudes and instructions of the Comintern and the Central Committee of the Communist Party of China at this time, so as to provide reference for examining the riots in southern Jiangsu.

Xu Chang, a Ph.D. student in history department of Fudan University, reported on the topic "Seeking a breakthrough through temptation-the daily contact between Soviet Ambassador to China Karakhan and the ministers of the great powers". He took Karakhan, the first Soviet ambassador to China after the establishment of diplomatic relations between China and the Soviet Union in 1924, as the research object, and revealed the game of great powers implied in the daily contact and interaction between Soviet Ambassador Karakhan and the ministers of the great powers by combing Karakhan’s own communication collection and related diplomatic archives in Chinese and English. Huang Fu commented on Xu Chang’s research. He thought that the topic of this article was novel, but there were still some shortcomings. For example, the concept of "daily contact" in the title should be explained more clearly. Secondly, the types of historical materials in the article were relatively single, so the British diplomatic archives could be appropriately increased. In addition, the article can briefly explain the internal relations and contradictions of the minister group.

Dr. Yang Yang, a lecturer at the School of Marxism of Shanghai University, gave a report on the problem of the off-site movement of members of the Communist Party of China in the early days of the founding of the Communist Party of China and its organizational response. He pointed out that the frequent off-site movement of members of the Communist Party of China brought a number of problems to the development and organizational operation of political parties. There are three main reasons for this phenomenon: one is personal reasons, the other is the deployment of party organizations, and the third is the influence of political changes. the Central Committee of the Communist Party of China has taken a series of countermeasures to this problem, which provided experience for the Central Committee of the Communist Party of China to move to party member from major cities to Soviet areas in the future. Zheng Weiwei commented on Yang Yang’s speech and thought that the article needed a clear timeline and determined the research area. You can dig deep into the materials and try to make a case study.

The fourth meeting was chaired by Dr. Yang Yang, and there were five speakers and five commentators.

Professor Liao Dawei, Department of History, College of Literature, Shanghai University, wrote the article "Cooperation between the Kuomintang and the Communist Party and the Enrollment of Whampoa Military Academy in Shanghai", which studied the specific enrollment process of the Kuomintang and the Communist Party in Whampoa Military Academy after the Chen Jiongming mutiny in 1922, revealed their respective roles in the enrollment of Whampoa Military Academy in Shanghai, and also discussed the development and effect of the early youth movement of the Communist Party of China. Commentator Han Shu suggested that the problem consciousness could be further clarified. Instead of talking about "cooperation between the Kuomintang and the Communist Party" in general, it is better to highlight the theme and emphasize the "competition" factors surrounding enrollment. Professor Wang Caiyou from the History Department of Hangzhou Normal University gave a report on the evolution of Kuomintang factions before and after the Great Revolution-centering on Chen Xihao. Taking Chen Xihao as a case, he sorted out the relationship between Chen Xihao and the Dingjia Party with the help of various files and biographical materials, and pointed out that Chen Xihao, who had long been regarded as a representative of the CC school, was also closely related to Ding Weifen, a Kuomintang veteran who was once defined as "leftist" by the Chinese Communist Party. This leftist career can provide us with different specific cases and perspectives for understanding the evolution of the Kuomintang factions. Commentator Xu Chang thinks that Wang Caiyou’s research is enlightening, reminding us to rethink the importance of geography, academic affinity and other factors for factional division under the traditional "left" and "right" factional disputes.

Feng Xiao made a report on "New Elite Education and the Development of Political Parties —— Based on the Investigation of Shanghai University from 1922 to 1927", and investigated the process of the Communist Party of China (CPC)’s cultivation of new political elites through Shanghai University, which had a profound impact on the development and growth of the Communist Party of China (CPC). Dr. Ding Yi, a lecturer at Marxist College of Zhejiang University, commented on Feng Xiao’s speech, pointing out that the concept of "new political elite education" in the article is vague and needs to be distinguished from the concepts of "political party elite" and "educational elite". Later, Ding Yi gave a report entitled "Learning Valve and Public Opinion Propaganda and Discourse Construction in the Educational Field in the 1920s". He pointed out that the meaning of "learning valve" changed from broad to clear in the historical context of 1920, and it became more and more negative, which reflected the complex and subtle connection between revolution and discourse in the educational field of 1920′ s. Li Fubo commented on Ding Yi’s report. He thought that the article should not only focus on collecting historical materials of "Xuefa" for discussion, but also mention other social images of the so-called "Xuefa" in the same period. Zhang Jialin, a master student in the Department of Modern History in China, Shanghai University, gave a lecture on "Local tyrants and evil gentry" or "counter-revolution" —— an analysis of the wanted event of Zhang Yan in 1927. He pointed out that the real reason for Zhang Yan’s wanted event was the "bad blood" between him and Mao Zuquan, which was the epitome of the interaction between the national government and local gentry. Yang Yang commented on Zhang Jialin’s article and thought that the title of the article failed to reflect the problem consciousness of the full text.The article should further explore the theme of the relationship between the Kuomintang and local gentry during the Great Revolution.

After the discussion of the four meetings, Associate Professor Yang Xiongwei presided over the meeting summary and speech session, and all the participating scholars delivered speeches in turn. Everyone agreed that the National Revolution in the 1920s profoundly changed the historical process of modern China, and this meeting was held at the right time. I believe that the discussion of the participating scholars will not only enhance their academic exchanges, but also inject more vitality into the study of the history of the Great Revolution.

Technology and hard work? Look at the four opportunities in the beauty industry in 2023!

In 2023, with the gradual recovery of the market and the continuous release of favorable policies,Tencent Advertising held the 2023 Tencent Beauty Strategy Conference in Shenzhen from February 16th to 18th, 2023., sharing a new upgrade of Tencent’s ecological global management capabilities, and based on the integrity of Tencent’s ecology,User contacts, commodity ecology, business scenariosThe three sections are new opportunities for the beauty industry to dismantle brands and achieve long-term growth.

Tencent advertising beauty cosmetics & luxury goods manager Shu XuanIt was pointed out at the meeting that "with the upgrade of Tencent’s ecological platform system and the overweight of favorable policies, whether it isA more complete global business map built by seven major contacts including video number and WeChat search., orA new growth point centered on direct purchase by users, content private domain, social private domain, external drainage, and talent bringing goods., will be built for the beauty industry brand.More suitable product promotion positions and GMV growth channels to achieve sustainable management.. "

Shu Xuan, head of Tencent advertising beauty cosmetics & luxury industry

one

Opportunity point one

Diversified business channel layout+multi-touch brand power construction, boosting the long-term growth of brand GMV.

The realization of business objectives and the precipitation of brand assets are the core focus of brand attention in the stock market.Therefore, Tencent advertising relies on its powerful social attributes.on the one handFor the brandAn important position to provide promotional materials.,on the other handBring to the brandPowder adding link, direct purchase link, live broadcast of video number, drainage of e-commerce, and cloud selection efficiency.And other business models, from the two dimensions of management and product promotion, help the brand GMV achieve long-term growth.

1. From node marketing to ability application, provide brand with high-quality product promotion position.

Relying on the strong social attributes of Tencent Ecology and the integrity of the global ecology, Tencent EcologyGrasp node marketing, brand BIGDAY content resonance, create circle resonance, and apply RACE ability.And so on,More scientifically and accuratelyHelp brands strengthen value output and mental influence.

2. WeChat search-multi-touch collaboration, seize the user’s mind

As one of the new business traffic scenarios with great potential in the WeChat ecosystem, WeChat search can link brands.Content, service and business scenario, help the brand to complete.Public-private domain transformation.ShuxuanSaid that "beauty industry brands should pay attention to the synergistic effect of search on WeChat multi-touch", among whichSuper brand zoneThe establishment of the brand is to help brands aggregate content and become an "arbitrary door" for brand private domain contacts.

3. Socially planting grass-mode upgrading, content-driven operation

Mutual selection of advertisements: starting with planting grass by talented people, inciting the ability of content to carry goods.

With the rise of traffic contacts such as interactive advertisements, more and more brands in the beauty industry have successfully reversed the minds of the core population through customized high-quality content through the delivery of interactive content.WeChat official account+Video Double PositionPlanting grass, plusAlways-on’s grass planting mode, the cooperation of people with goods to control ROI, and the re-marketing of grass planting people are guaranteedThe mode of bringing goods with talents has brought help to brand mental cultivation and private domain precipitation. In this regard,Wang Yi, Head of Tencent Advertising Beauty IndustryIt is mentioned that "in the choice of talents, most brands used to like to cooperate with vertical talents in the beauty industry. In the future, brands may be able to broaden the range of talents and seek greater traffic opportunities".

Wang Yi, Head of Tencent Advertising Beauty Industry

Cloud selection is effective: with social traffic as the starting point, increase the increment of private domain operation.

While the scale of private domain layout continues to grow, some head brands are also faced with the problem of how to introduce new traffic and further develop business increment. Therefore, Tencent advertising aims at the huge demand and space between traffic and brands, and work together.Tencent Smart Retail Yunxuan AllianceLaunch a new cooperation mode of small program business to ensure quantity and effectiveness-Cloud selection quantity efficiency. By means of official matching and freight yard matching, we can help the brand to achieve efficient docking with Tencent’s characteristic social traffic and Tencent’s external traffic, so that the brand can achieve business growth in Tencent’s ecology more securely.

4. Drainage e-commerce-external e-commerce jumps straight and quickly reaches the grab.

With the deepening of the online level of the beauty industry, brands can not only cover the target users in the full-time panoramic view in the WeChat domain, but also use the WeChat -UD link to connect the WeChat high-quality link with the Amoy link, thus achieving a large amount of star products.

two

Opportunity point two

Subdivision of track potential+promotion of commodity trends, creating a million-level daily consumption category.

In 2023, the wind of recovery swept across all walks of life. With the upgrading of consumption and the transition of consumer demand, the beauty industry sub-categories emerged constantly. Driven by the trend of comprehensive commercialization, the sub-product track will have more opportunities in Tencent’s ecology. Shu Xuan mentioned in the sharing that in the beauty of domestic products,Anti-aging, skin care and make-upThe three potential product tracks will reach new heights in Tencent’s ecology in the future. Tencent advertising will also provide dual support from policy and technology, and join hands with more beauty brands.A total of millions of daily consumption categories and tens of millions of GMV items were created.

1. Policy support-super product plan linkage incubation, so that new products and explosive products can be traced.

With the rapid development of commodity ecology, toughness development may be the hard power of brand cross-cycle and sustainable management. In this regard, inPolicy supportWang Yi proposed that Tencent’s advertising super product plan is aimed atBrand new products and potential explosive productsLaunched"Shangxin Easy" and "Explosives Pass"Products, aiming at incubating with brands, make brand new products easier to throw, and make white brand explosive products more out of the circle.

2. Technological innovation-commercialization, let the brand grow scientifically.

Faced with the advertising problems such as difficulty in starting new products, difficulty in expanding old products and large cost fluctuations,"commercialization"It has become one of the key solutions for brands to face challenges directly. Taking commodity information as a series"people and goods matching"Pattern, based on"The system knows the goods"and"The system understands people"Can make commodity advertisementsMore scientific and accurateMatch to a more suitable consumer group. With the pursuit of long-term growth of the beauty industry brand "from efficiency to quality" becoming the mainstream trend,Djukov, CEO of Chuilun Technology, said"Traffic will only become more and more expensive, and the cakes in the market will only be reserved for brands that know how to be refined."

Djukov, CEO of Chuilun Technology

At the same time,Zhao Yi, Director of Tencent Advertising Beauty & Luxury Industry OperationsIt is also mentioned that if the brand wants to grow up in Tencent’s ecology, it will go through three stages: introduction period (new product introduction & quantity), growth period (explosive product boosting) and maturity period (explosive product continuous expansion). In these three stages, Tencent advertising will start fromOperational assistance, product selection and policy supportAnd other dimensions to provide technical and strategic guidance for brands to launch goods, and promote the growth breakthrough of track categories.

Zhao Yi, Director of Tencent Advertising Beauty & Luxury Industry Operations

three

Opportunity point three

Wechat ecological social value release+ecological ability optimization and upgrading, building brand user assets compound interest

As a connector of the WeChat ecosystem, the video number has been strong since its release in 2020 and has gradually become a brand.Revitalize the core hub and new traffic position of Tencent. From the perspective of brand"Short video and live broadcast are easier to help brands build trust with users, which is simpler than simply piling up graphic materials. Video number may indeed be an opportunity for more brands."Xia Zheng, the founder of Yi Nian Cao Mu&a private field observation consultantSay so.

Taking the video number as the origin, Tencent advertising provides the brand withLive broadcast and short videoWaiting for multiple paths to radiate multiple opportunities in Tencent’s ecology. First of all,"video number+live broadcast"Provide a brand-new brand."relational live broadcast"Mode, so that brands can establish a centralized scene of interaction and transformation with users through live broadcast of video numbers, and help brands realize"Flow" to "Allowance"Transformation. In this regard,JASON ZHANG, founder of Solution ConsultingSaid in the round table sharing, "Brands should turn the amount flowing in public domain into the amount left in private domain.All the exposure and promotion of the public domain is not only the value of the brand itself, but only by depositing the public domain users in their own private domain pool, and then using Tencent’s eco-rich contacts to maintain and connect the users and create a deep long-term relationship between the brand and users, will users truly become brand assets. "

Secondly, "video number+short video" has become the brand’s new traffic position.The brand can amplify the brand influence through short videos and continue to attract users. And with"video number+music LIVE", "video number+knowledge content" and "video number+big event"For example, the "video number+content ecology" provides more space and scenes for beauty brands. Brands can coordinate content with social contacts within the video number to incite public domain traffic to revitalize private domains.Feng nian, founder of the golden handIt is put forward that "every high-quality content will definitely trigger some emotions of users, so the key to breaking the circle of video number content lies in reaching the target crowd to achieve high broadcast completion rate, and triggering user emotions through content to improve interaction rate". Wang Yi also said, "In the future, Tencent Advertising will continue to increase cooperation in the content of video numbers, involve more users, and help brands successfully break the circle in video numbers and drain private domains."

Feng nian, founder of the golden hand

In addition, in ord to give full play to that value of the video number,Tencent Advertising and Zero One Technology jointly released the "Video Number Activation Beauty Global Operation-Tencent Beauty Video Number Operation Guide", providing advanced experience and practical layout guidance for more brands to lay out video numbers.

On the left: Jian Feng, CEO of Zero One, and Wang Yi, head of Tencent’s advertising beauty industry, on the right.

four

Opportunity point four

Multi-dimensional assistance from the industry to provide guidance on the long-term development path of beauty.

In order to help more beauty brands grasp"Video Number & Private Domain"New opportunities to win, with the help of Tencent Ecology to continuously expand commercial space, Tencent advertising invitationFeng Nian, founder of Dianjinshou, Bao Ye, founder of Hua Makeup Club, Kong Huihui, editor-in-chief of Cosmetic Watch, Xia Mei, founding partner of Jumei, JASON ZHANG, founder of Jieshu, Jianfeng, CEO of Zero-One Mathematics Department, Cai Chaoyang, founding partner of Qingyan, and Xia Zheng, founder of Yi Nian Caomu & Private Observation Consultant.Eight beauty industry experts jointly set up[Beauty Industry Experts Alliance]It aims to provide path guidance for the long-term development of the beauty industry through continuous exploration, discussion and co-creation. On-site,Shu Xuan, head of Tencent advertising beauty cosmetics & luxury industryEight experts were also awarded industry consultant certificates.

In addition, Tencent advertising fromGlobal growth, consumer links, brand innovationThe three dimensions are37Brand promulgation"Tencent Domain See Beauty Award"Encourage outstanding brands that have begun to achieve outstanding results in various fields in 2022. Among them,Huaxi Bio, Giant Bio, Winonawait forfiveBrand acquisition"Best brand influence",Fu erjia, Dr. Ai, Lin Qingxuanwait foreightA brand won "Best brand innovation”,Jiao Lian, Zhongke Runhang, Jimmywait foreightA brand won "Best growth award”,Baixianji, Han Gao, and Chuilunwait for11A brand won "Best category award”,Maggie Mageline, Afu Essential Oil, PERFECTDIARY Perfect Diarywait forfiveA brand won "Best private domain operation award"Awards honor.

"For Tencent’s ecology, I suggest that beauty brands should enter early rather than late. If brands can find the most suitable way around traffic strategy and crowd strategy, you may be the next card table."Xu Jidong, Chairman and CEO of Hangzhou JumeiSuggest to the beauty brand in sharing. In 2023, Tencent advertising will provide more new opportunities for more beauty brands to open up a broad global business growth space, just asWang yiSay"In 2023, Tencent’s advertising will focus on the center of" creating millions of daily consumption categories and millions of GMV items together "and the three basic points of" video number, powder adding and product announcement "to help more beauty brands unlock the best posture of ecological cooperation with Tencent".

Why oppose universal free medical care?

I am opposed to the implementation of free medical care for all, mainly for the following reasons:

1. Free medical care for all may cause a huge burden to the national finance.

Medical expenses are huge, including hospital equipment, staff salaries, drug costs and so on. If the whole people can enjoy free medical care, the government needs to invest a lot of financial and material resources, which is a serious challenge to the budget. The increasing pressure of national finance may lead to insufficient investment in other fields and affect the overall development of the country.

2. Free medical care for all may lead to uneven distribution of medical resources.

If medical services are completely free, it may lead to excessive use and waste of medical resources. People may abuse medical resources and even medical services. At the same time, due to the limited medical resources, the queue time of medical services may be too long, which may affect the patient’s medical experience and treatment effect. Free medical care for all may make medical resources unreasonable, resulting in resource waste and unfairness.

3. Free medical care for all may weaken the enthusiasm and sense of responsibility of medical institutions and medical staff.

If medical services are completely free, medical institutions and medical staff may lose economic incentives and competitive pressures, resulting in a decline in their investment and quality of work. Doctors may lack enthusiasm and sense of responsibility, and their attitude towards patients and service quality may decline. Free medical care for all may weaken the healthy development of the medical system and is not conducive to improving the quality and efficiency of medical services.

My opposition to the implementation of free medical care for all is mainly due to the consideration of financial burden, uneven distribution of medical resources and the development of medical system. Although free medical care is of certain significance for improving people’s health and ensuring social equity, it needs to be comprehensively considered and balanced in terms of financial resources, resources and the development of medical system.

Retire after success? If Manchester City wins the Triple Crown! Guardiola may leave Manchester City.

Guardiola hinted in an interview that if Manchester City wins the treble this season, he may leave.

Guardiola may leave Manchester City.

If Guardiola’s team can win the Premier League, Champions League and FA Cup this season, it will make history.

They are currently at the top of the Premier League, and the other two games have also reached the finals. All three events have a good chance of winning.

If so, his Manchester City will become the second team in the history of English men’s football to complete the triple crown after Manchester United in 1999.

This will put the Spaniard in a position where the club has almost nothing to gain. When this was put forward, he told reporters to ask him after the team finished the treble.

In an interview with Sky Sports, Guardiola said: "First of all, we must win the game. Then you can ask me after the game and I will tell you my feelings and thoughts. "

Later, the Manchester City manager was asked if this matter had ever appeared in his mind in any way. He replied: "Of course, we still need three games, and each event needs to be completed. Will you tell me that our city rival Manchester United will be an easy game? "

Manchester City will face city rivals Manchester United in the FA Cup final on June 3rd and Serie A Bamba Inter Milan in the Champions League final on June 10th.

"They don’t think they are the most promising team against the Italian team," he continued. "I’m thinking about it. Of course, if we achieve our goal, I will tell you. "

If Manchester City can beat Chelsea on Sunday, the Premier League title may be won in advance. If Arsenal lose away at Nottingham Forest, the championship may be decided one day in advance.

This will be Manchester City’s fifth Premier League champion in the past six seasons, marking their dominant position in the Premier League football field in the past five years.

However, Guardiola failed to win the Champions League while coaching Manchester City. Some people think that if he wins the Champions League successfully, he will leave the club.

After beating Real Madrid and Bayern Munich in the last round, Manchester City is regarded as the most promising team for next month’s match with Inter Milan.

The team easily defeated Spanish team Real Madrid on Tuesday night and won the second leg of the Champions League semi-final with a score of 4-0.

Bernardo Silva scored twice, together with goals from Manuel Acangi and Julian Alvarez, and finally defeated the defending European champions 4-0.

After 12 years, it is expected that Beijing will bid for the 2027 World Championships in Track and Field again.

On April 22nd, China Athletics Association published the Announcement of China Athletics Association on the Bidding Results of 2027 World Athletics Championships on its official website. The announcement showed that according to the relevant requirements of the Notice of China Athletics Association on the Public Bidding of 2027 World Athletics Championships, China Athletics Association had completed the bidding work of bidding cities for 2027 World Athletics Championships. After research, only Beijing applied and met the solicitation conditions.

IAAF World Championships in Athletics, the top international track and field event hosted by international association of athletics federations, was founded in 1983, initially every four years, and changed to every two years in 1991. Beijing successfully hosted the 15th World Athletics Championships in the National Stadium (Bird’s Nest) from August 22 to 30, 2015. More than 2,000 athletes from more than 200 countries and regions competed fiercely in 47 events, showing the world a wonderful track and field event. At present, Beijing is going all out to bid for the World Championships in Track and Field, expecting to return to Beijing after 12 years, so that the eyes of the whole world will once again focus on the "Double Olympic City".