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Brazilian Lei Natuo： China’s anti-epidemic reflects order and progress.

　　The bustling crowd on Jianghan Road Pedestrian Street in Wuhan, the elderly who are exercising leisurely under the Yangtze River Bridge, and the bright neon flashing at night … … This is the Wuhan scene broadcast by the famous comprehensive program "Wonderland" of Brazil Global Television not long ago.

　　Screenshot of Brazil’s "Wonderland" program.

　　In this program, the host showed the audience the changes in Wuhan one year after the COVID-19 epidemic in the form of "cloud tourism". Jose Lei Natuo, a Brazilian who has lived in Wuhan for many years, told people how this heroic city got out of the epidemic and gradually recovered its vitality.

　　Lei Natuo, whose Chinese name is Ren Tu, comes from Sao Paulo, Brazil. In 2010, he came to China to study for a master’s degree in public administration at Huazhong University of Science and Technology. After graduating in 2013, he assisted Huazhong University of Science and Technology in preparing a team of teachers who will go to the Federal University of Minas Gerais in Brazil to teach Chinese. A year later, he stayed in Huazhong University of Science and Technology to study for a doctorate, and began to engage in educational research and consulting in Wuhan.

　　"I was still on vacation in the Middle East in December 2019. At that time, it began to be reported that there was an unknown virus in Wuhan. I was scared and thought it was ‘ Sars ’ 。” Lei Natuo said. Due to work needs, he returned to Wuhan again on January 15th, 2020.

　　Jose Lei Natuo. Photo courtesy of respondents

　　When he returned to Wuhan, the local government told him about the current risks and related precautions. Lei Natuo said that at that time, Wuhan citizens were mobilized to unite and cooperate to deal with the epidemic. "The government tells people what actions will be taken and what forms people should use to defend the city and save people’s lives. Everyone was clearly informed of all the information and participated in the battle. "

　　Lei Natuo admitted that he decided to leave Wuhan for 10 months because he was worried about the risk of epidemic.

　　As the epidemic was gradually controlled, Lei Natuo returned to China on October 15, 2020. He ended the necessary isolation in Tianjin and returned to Wuhan. Although a few months later, the changes in Wuhan still amaze Lei Natuo: technology is everywhere, such as various temperature measuring equipment, QR code registration, digital payment and so on; Everyone wears masks and pays great attention to daily protection … … "Wuhan is more modern, people are more hospitable and friendly, and life is full of vitality. I feel at home!" He said.

　　Jose Lei Natuo. Photo courtesy of respondents

　　In Lei Natuo’s view, China can successfully control the epidemic, first of all, by implementing the concept of life first. After the outbreak, the China municipal government immediately took effective measures to block the transmission channels of the epidemic in time; Secondly, scientific decision-making and deployment have been carried out, which has well protected people’s lives and health; In addition, China conducts popular science education and mobilization for the whole people, and carries out popular science propaganda on epidemic prevention; The application of science and technology has also played a vital role in epidemic prevention and control.

　　Regarding China’s initiation of COVID-19 vaccination, Lei Natuo believes that vaccination is the best way for global cooperation to fight the epidemic. He said, "I will definitely get vaccinated if I meet the conditions."

　　In addition to vaccination, Lei Natuo believes that maintaining good hygiene habits is also an important aspect. "The China government has always told people to wear masks, take precautions and pay attention to hygiene and health, so it is safe in China because everyone pays great attention to protection." In his view, these measures are the key for China to defeat Covid-19.

　　Lei Natuo said that Brazil’s national flag bears a motto: "Order and progress." China’s achievements in the fight against epidemic diseases are precisely the embodiment of "order and progress". "Both Wuhan and other cities have taken the same epidemic prevention measures, and people have consciously cooperated." Lei Natuo said, "China has accumulated a lot of valuable experience in the anti-epidemic process. Brazil and China can exchange ideas and learn from each other to jointly cope with the epidemic."

　　(The author Guna is a foreign employee of People’s Daily Portuguese Channel)

TDS value is not everything! Teach you how to distinguish the water quality of water purifier.

Friends who need drinking water quality at home often see the figure of TDS test pen when choosing water purifiers, and the displayed value is often one of the criteria for judging the water quality of water purifiers.

Who is TDS? How do some water purifiers make the TDS value of tap water from hundreds to double digits or single digits?

TDS is total dissolved solids,The abbreviation of "total dissolved solids",Its numerical value represents the mass of dissolved solids in one liter of water, and the unit is mg/liter. The measuring tool is the pen-shaped TDS tester that we often see in evaluation and publicity.

TDS value is not everything. How to distinguish the water quality of water purifier?

Here we will find a BUG:The value displayed by TDS tester is the total amount of solid matter dissolved in water.

In fact, there are many kinds of solid substances in tap water, such as minerals and trace elements, calcium and magnesium salts that are easy to form scale, sediment dissolved in water, scale peeled off from transportation pipelines, rust and so on.

TDS value is not everything. How to distinguish the water quality of water purifier?

Because of the complexity of solid types, TDS meter can not accurately distinguish whether its composition is beneficial or harmful to human body.

For example, the TDS value of tap water we use every day is about 100-200, and the TDS value of mineral water sold in supermarkets is about 100, but mineral water can be drunk directly, but tap water is not.

Such a situation will inevitably be confusing. What is the significance of testing TDS value by water purifier? However, before further explaining this question, let’s take a look at the numerical requirements of national standards for tap water quality.

According to the limited requirements of TDS value of drinking tap water in the Hygienic Standard for Drinking Water in 2006, the TDS value of domestic water should be less than or equal to 1000 mg/L.

What kind of numerical concept is this? Generally, the TDS value of tap water in new residential buildings is 100-200, and the TDS value of tap water in older residential buildings will not exceed 500.

TDS value is not everything. How to distinguish the water quality of water purifier?

Generally speaking, as long as the urban water supply is not affected by various disasters, the daily drinking water will basically not exceed this limit.

However, this tap water quality requirement cannot meet the standard of direct drinking water. We were taught by our parents to boil water before drinking, and we didn’t have the habit of drinking tap water directly.

Moreover, the cost of direct drinking in waterworks is quite high, and there is also the problem of secondary pollution during transportation, which is not only unnecessary, but also difficult to achieve.

With the development of life, people more or less have certain requirements for the quality of tap water, not necessarily for direct drinking, but also for removing impurities, odor or scale in water, which reflects the existence value of water purifier.

Back to the original question, why does the water purifier evaluation show the TDS value of water quality?

The answer is very simple, in order to show the ultra-high filtration capacity of the water purifier, because it is difficult to tell whether the solids in the water are good or bad, so it is better to filter them all at once. There are no impurities in the water, so it can be drunk directly.

Only RO reverse osmosis water purifier can achieve such strong filtration ability.

This kind of water purifier fully filters all impurities including bacteria, viruses and microorganisms in water through the filtration precision of RO reverse osmosis membrane of 0.0001 micron. Only water molecules and a very small amount of trace elements can pass through, and the TDS value of naturally produced water is only single digits.

In addition to the reverse osmosis water purifier, there is also a common ultrafiltration water purifier on the market.

This kind of products can only filter tap water simply, remove large-particle impurities such as sediment and rust, and eliminate odor, while bacterial viruses and scale will still remain in the produced water.This kind of products can’t pass the TDS test to judge the water quality standard.

Smart brands will not introduce the specific differences of such water purifiers to consumers in detail. Common reverse osmosis water purifiers will promote "pure water" and "direct drinking", while ultrafiltration water purifiers will promote "no power consumption" and "mineral water" as features.

So is it necessary to choose reverse osmosis without thinking when buying a water purifier? Or choose ultrafiltration to drink "mineral water"? Let’s analyze it for you:

Reverse osmosis water purifier:

Advantage: excellent filtering effect, and that produce purified water can be directly drunk.

Disadvantages:

1. The reverse osmosis water purifier will produce wastewater.

2. When working, the water purifier pressurizes the water supply, which requires power consumption.

3. The filter element of reverse osmosis water purifier has a general service life of 3 years, and needs to be replaced when it expires, so the price is high.

Applicable environment:The water quality is hard and prone to water pollution problems, such as coastal salt tides and flood-prone areas.

Applicable people:There is a high demand for drinking water quality, especially for families who need to take care of infants and frail elderly people.

Ultrafiltration water purifier:

Advantages:

1. It can retain minerals in water, and is suitable for making tea and coffee to enhance the taste.

2. It can be used immediately after installation, and no electricity is needed.

3. Some product filter elements can be reused, and the replacement price is lower.

Disadvantages: tap water can only be simply filtered, and it needs to be boiled and drunk, which will produce scale.

Applicable environment:The tap water has many impurities, the water quality is soft, and it is not easy to be polluted.

Applicable people:There is no high requirement for water quality, and it is only necessary to simply filter impurities and odors at a lower cost to meet the needs of families who wash vegetables and cook daily.

Summary:

Although TDS meter is a reference for visually displaying water quality, it can only reflect the water purification effect of reverse osmosis water purifier.

As for the common ultrafiltration water purifier, the reference value of TDS meter is not significant. The simplest and reliable method is to boil tap water before drinking. I hope this article can help everyone who is buying a water purifier.

TDS value is not everything! Teach you how to distinguish the water quality of water purifier.

Mid-Autumn Festival What other moon cakes are waiting in line in Tianjin this year？

"Making money in the baking industry is the Chinese New Year and Mid-Autumn Festival." During the Mid-Autumn Festival, moon cakes are a must-have food for every household and one of the most valued business opportunities for businesses.

According to the data of China Bakery and Sugar Products Industry Association, the output of moon cakes in Mid-Autumn Festival this year is about 300,000 tons, and the sales volume is expected to be about 20 billion yuan. The product price remains basically stable, and the market competition is further intensified.

The reporter visited and found that the Mid-Autumn moon cake market in this city, after the hot time was wrong than in previous years, the price was more affordable and close to the people, and the traditional old flavor and old brand were more favored.

▲ Citizens line up to buy moon cakes.

The peak of moon cake sales is wrong.

As the Mid-Autumn Festival approaches, there is a long queue in front of Xinle pastry shop in Honghuli, Hongqiao District. "It has been lined up for more than two hours." The citizens who will soon be at the door told reporters.

Compared with previous years, the queue this year is almost twice as long, and the end of the queue has extended to the small garden in the community behind the store. Some elderly people took advantage of the queue to sit on the bench in the small garden for a while. "Oh, I’m so tired that my waist is exhausted. I haven’t stood for that long. I buy it back in an hour every year. "

▲ The team buying moon cakes extended to the small garden behind the store.

In addition to the citizens of this city, there are many foreign customers in this year’s team. Xiao Gao, a 90-year-old boy from Tangshan, came here for the first time to queue up to buy moon cakes. "If the daughter-in-law lets you come, you have to come." He said with a smile, in recent years, with the early fame of Tianjin, the reputation of Honghu in Hongqiao District has also soared. "I always see online celebrity bloggers visiting stores, and I love to eat the five benevolence. At about 10:15 am, I drove from home and arrived in an hour and 20 minutes. I plan to buy 4 gift boxes first. "

Compared with previous years, this year’s moon cake sales peak came later. "We started selling moon cakes in stores on August 1, but the real popularity should be a week ago." Han Yali, the store manager, told the reporter, "Maybe the people now think that the later they buy the mooncakes, the shorter they will stay at home."

The same is true in large supermarkets, which began to enter the peak season of moon cake sales last week. "This year, everyone generally bought it late. In previous years, it was sold very well after more than ten days." He Li, the customer service manager of RT Mart Supermarket, analyzed, "Now there are many sales channels, not only for overbought, online and offline, but also for some baking shops, with scattered customers."

According to the Mid-Autumn Moon Cake Industry Trend Report 2024 issued by China Bakery and Sugar Products Industry Association, the traditional channel is still the mainstream in this year’s moon cake sales, but the e-commerce platform and live delivery continue to receive key attention. The sales of moon cakes on several platforms show that some special moon cake varieties have been welcomed by consumers. For example, nearly 100,000 pieces of Jin Jiu Wuren Golden Leg Mooncakes packed in 1 kg have been put together on the platform, and the sales volume of 2 kg is close to 30,000 pieces. "This shows that online sales channels have played a positive role in the promotion and sales of mooncakes".

In addition, some innovative and cross-border moon cakes have also achieved good sales on the online platform. For example, the sales of online celebrity moon cakes such as Black Myth doubled. In the process of online sales, live delivery and short video have become important marketing means. Tianjin local brand Xianghe Bobo Shop is promoted through live webcasts and short videos, expanding the market to a wider area; Xinle moon cake also tried to "touch the net" for the first time this year, and the group purchase coupons and vouchers launched were quickly sold out.

In order to cope with the peak passenger flow, all stores have increased their staff, including workers from the production plant, who have arranged to help in the stores. "There must be more than 15 people in this class, all at the front desk", and Xinle pastry shop is busy. At the same time, in order to improve efficiency, merchants will issue paper-based mooncake purchase orders for customers waiting in line to fill in in advance and hand them directly to salespeople after entering the store. "There are also two electronic settlement machines, and both WeChat and Alipay can be scanned," the staff told reporters.

Liu Lingling, manager of Xiangdezhai pastry direct store, said, "At present, the store sells 100 to 200 pieces of bulk moon cakes and more than 100 boxes of moon cake gift boxes on average every day. In August, it will enter the peak season of sales, and in September, there will be more gift boxes. Customers will take the gift box with them while eating, and some customers have chosen to make a reservation and come back to get it. "

The price is falling, how is the quality?

In large supermarkets, when many consumers push shopping carts to buy moon cakes, they obviously feel that the prices are more affordable than in previous years: "There are quite a lot of kinds, the prices are reasonable, and there are promotions before the holidays."

The reporter saw that the three squirrel brand gift boxes have 10 mooncakes per box, and the lowest price has reached a box in 39 yuan. Almost all Taoxiang Village and Wufangzhai are in a box of 100-200 yuan. Combined with the promotion activities launched by supermarkets, the prices range from tens to more than 100 yuan. Dangbo, a salesperson of Taoli mooncake, told Tianjin Radio reporter that there are more kinds of mooncake gift boxes pushed by supermarkets this year, and the price is lower: "Our most expensive one is 299 buy one get one free, and the cheapest one is 99 buy one get one free, which is 50 yuan per box, which is cheaper than some bulk ones."

"The mooncake gift box with simple packaging and mid-range price is currently the best seller." He Li, the customer service manager of RT Mart Supermarket, said that the hundreds of brand moon cakes launched by supermarkets this year, except for high-end moon cakes such as Maxim’s, hardly exceeded a box in 200 yuan.

And bulk moon cakes have also lowered their prices this year. "There is more than one piece of ice crust, five pieces of Soviet-style moon cakes with 16 pieces of 9 pieces, and nine pieces of mini moon cakes with 8 pieces in a box …" The prices of some bulk months are lower than those of ordinary cakes on weekdays. "This is also the taste and consumption consciousness that manufacturers adapt to people now."

There are also some time-honored brands of moon cakes in this city. In Xiangdezhai pastry shop located in Huanghe Road, Nankai District, bulk mooncakes and mooncake gift boxes occupy half of the counter space. Most mooncakes are 100g in size, and the price is 8-10 yuan per piece. At the same time, the quality of stuffing has increased.

Chen Xianbiao, director of operation of Xiangdezhai Food Co., Ltd.: "For example, in previous years, Wuren moon cakes were all 12 yuan, but this year they were reduced to 10 yuan, and some high-end nut fillings such as cashews and pine nuts were added, which improved the quality of our raw materials."

Founded in 1846, Xiangdezhai brand is one of the oldest Chinese brands in Tianjin. This year, the company not only built a modern production workshop in Xiqing District, but also opened a number of direct stores in Tianjin, Langfang and Dalian. Combined with the process of "frozen semi-finished products", the production cycle of cakes can be dispersed, and the freshness and taste are maintained, while the production efficiency of products is improved. "The trend of concentrated production capacity in the Mid-Autumn Festival has moved to the five months from May to September, which makes our costs more rational, prices lower and competitiveness stronger." Chen Xianyu said.

Compared with previous years, the specifications and prices of Xinle moon cakes purchased on the spot have hardly changed. However, the store not only launched preferential group purchase coupons this year. "The feeding changes every year, and the raw materials added to it are more refined. For example, in this material, I used to put 5 kg of peach kernels, and now I may put 8 kg of this raw material."

In 2022, the National Development and Reform Commission and other four departments jointly issued the "Announcement on Curbing" High-priced Mooncakes and Promoting the Healthy Development of the Industry "to promote the return of mooncakes to the attributes of mass consumer goods. In April this year, the revised version of the "General Rules for the Quality of Moon Cakes" was officially implemented. The new regulations made it clear that wild protected animal ingredients such as shark’s fin should not be used in moon cake fillings, and rare and precious ingredients such as bird’s nest should not be used.

Wearing a "magic spell", the price of moon cakes returns to rationality. According to the information recently released by China Bakery and Sugar Products Industry Association, the mainstream mooncake gift boxes are concentrated between 70 yuan and 220 yuan this year, which is flat or slightly lower than that in 2023. The "sky-high" mooncake gift boxes above 500 yuan have basically withdrawn from the conventional market.

Some folklore experts said, "The implementation of the national standard" Restricting over-packaging of commodities requires food and cosmetics "clearly limits the over-packaging of moon cakes, and stipulates that moon cakes should not be packaged and" bundled "with red wine, tea and other ingredients. Under the combined effect of these measures, the rational return of moon cake prices will not only benefit the lives of citizens, but also promote the healthy development of the market, reduce waste and promote the return of traditional culture!"

Reporter | Liu Keqi

Edit | Chen Tong

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Original title: "Mid-Autumn Festival" What moon cakes are waiting in line in Tianjin this year? 》

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How to choose sofa products suitable for home？ What are the characteristics of this kind of sofa products？

When choosing sofa products for home, it is necessary to comprehensively consider many factors to ensure that you choose a sofa that is comfortable and beautiful, and meets your home style and personal needs.

First of all, consider the size of the sofa. Measure the space of the living room to ensure that the sofa can be placed reasonably without being crowded or empty. Generally speaking, the length of the sofa should not exceed two thirds of the length of the living room. If the living room is small, you can choose a double sofa or a small corner sofa; If the living room is larger, you can consider a large combination sofa.

Secondly, the material of sofa is very important. Common materials include leather, cloth and artificial leather. Leather sofa has the advantages of good texture and easy cleaning, but the price is relatively high; Fabric sofa has various styles and rich colors, giving people a warm and comfortable feeling, and the price is relatively close to the people; The artificial leather sofa has both the appearance of leather and the price advantage of fabric.

Furthermore, the comfort of the sofa is the key. Sit on it and feel the softness and hardness of the cushion, the support of the backrest and the comfort of the armrest. A good sofa should be able to provide good waist and neck support, so that people will not feel tired when sitting on it for a long time.

The style of sofa also needs to be paid attention to. Modern minimalist sofa has simple lines and simple shapes, which is suitable for pursuing a simple and lively home environment; European-style sofas are usually gorgeous in shape and exquisite in details, which are suitable for creating a romantic and elegant atmosphere; Chinese-style sofas pay attention to traditional crafts and cultural elements, reflecting the simple and elegant temperament.

In addition, the quality of the sofa can not be ignored. Check whether the frame is solid. Generally speaking, the solid wood frame is more reliable. The elasticity and durability of the spring are also very important; The quality of filling materials will directly affect the comfort and service life of sofa.

The following table is used to compare the characteristics of different types of sofas:

Sofa type advantage disadvantage? Leather sofa Good texture, easy cleaning and durability. The price is high and it is cooler in winter. Fabric sofa Many styles, rich colors, moderate price, warmth and comfort. Cleaning is relatively troublesome. Artificial leather sofa Looks like leather and has a lower price. Poor air permeability and relatively short service life.

In a word, choosing a sofa product suitable for home needs to comprehensively consider many aspects such as size, material, comfort, style and quality, and make a wise choice according to your home environment, personal preferences and budget.

(Editor: He Xian)

[Disclaimer] This article only represents the author’s own views and has nothing to do with Hexun. Hexun.com is neutral about the statements and opinions in this article, and does not provide any express or implied guarantee for the accuracy, reliability or completeness of the contents. Readers are requested for reference only, and please take full responsibility. Email: news_center@staff.hexun.com.

The Asian Gold Rush of Hollywood ＂Local tyrants＂： The Chinese language market has become a hot topic.

　　 Film network feature Bong Joon ho used $40 million to build the largest international project invested by South Korea so far, and invited many first-class Hollywood stars to join, which became one of the main attractions of the film. Looking at the global actor output, domestic actors from China, South Korea, Japan and other places hold their heads high and sing on the way to Hollywood. On the contrary, Hollywood actors have gradually gone abroad to take advantage of the wind to bring a touch of "foreign flavor" to the films of oriental faces, and this trend is particularly prominent in the Chinese market.

　　 In mid-2013, a "Red Carpet Show at the Local Tuhao Film Festival" awakened the weary China film and television market. Seven popular actors from Hollywood, including Leonardo DiCaprio, Nicole Kidman and Catherine Zeta-Jones, appeared in China to make money. It seems that the once sluggish Asian film market has become as rich as it is today.

　　 Perhaps this appearance only shows that Hollywood actors are aiming at the tip of the iceberg in China market. In 2013 alone, many Hollywood actors such as Tom Cruise, "Shake Sen" and "Kucher" took their works to "knock on" the door of Chinese film market and put on low airs to make friends. However, it seems that it is not enough to feed Lai Hu’s appetite just by propaganda. Hollywood actors are gaining momentum all over Asia, and it may be one of their ultimate goals to really participate in movies to achieve "win-win". What is the current situation of Hollywood actors’ output and what advantages and disadvantages it will bring to the Asian film market? This issue of [Movie Network] will answer you one by one.

Hollywood actors’ coming to China has gradually become a trend.

Present situation: Hollywood actors enter the Chinese market

Keywords: reciprocity, rushing to the beach.

　　 A group of early Chinese actors who marched into Hollywood are still thriving in the international film industry. Gong Li, Zhang Ziyi and Jackie Chan have become the "stepping stones" for overseas audiences to know Chinese films. While rising stars such as Fan Bingbing, Li Bingbing, Yuqi Zhang and other actresses frequently "play soy sauce and walk-on" when they enter Hollywood, their overseas export as Chinese filmmakers is still quite successful. In 2014, there were domestic actors, and such blockbusters were released. It can be said that Chinese filmmakers have never stopped climbing the Hollywood building.

　　 At the same time, overseas actors have gone out of Hollywood to enter the Chinese language market on the east coast of the ocean, and there is quite a trend that "the rain is coming." In 2011, Zhang Yimou invited "Batman" Christian Bale to play a church priest in the film, and Bell’s position in the film also has the status of "savior" with this priest; In 2012 Xiaogang Feng’s tragic blockbuster, the American journalist played by adrien brody and the priest played by Tim Robbins also played an important role in the film. In 2013, keanu reeves’s first directorial debut focused on China Kung Fu.

　　 In terms of quantity, the overseas output of Chinese filmmakers is almost equal to that of Hollywood actors, but the final result is unfair. Fan Bingbing’s "Steel 3" only shows a ten-minute tight frown in the "Special Edition"; Li Bingbing stood out in the film, but he could not escape the dilemma of being called by the wrong name by foreign reporters on the red carpet. The participation of Hollywood filmmakers in Chinese films always attracts the attention of Chinese people, just as foreign roses can attract more domestic "swarms". Undeniably, Bell has almost become the backbone of the plot development in "Thirteen Days in Jinling". Although the reputation of keanu reeves’s virgin director is not satisfactory, many people have earned money. Courtesy is good, but Chinese filmmakers always suffer a lot when compared with Hollywood actors in actual strength. Perhaps it is necessary to find out the reasons on their own.

Japanese movie stars have made great achievements in overseas gold panning, but it is not easy for Hollywood actors to enter the Japanese and Korean markets.

Status quo: Hollywood actor "Gold Rush" Japan and South Korea have been defeated repeatedly.

Keywords: local protection

　　 Once upon a time, Japan, the world’s second largest film market, was gradually replaced by China, while Korean films went further and further on the road of perfecting local self. Facing the Japanese and Korean film market which is close at hand and very far away, Hollywood actors seem to have become fearful and worried, and it is difficult to knock down this "ice-breaking hammer".

　　 However, Japanese movie stars have long set a precedent of breaking the country’s overseas gold rush. Hiroyuki Sanada and Ken Watanabe can be comparable to Chow Yun Fat and Jackie Chan in China. In 2013, Rinko Kikuchi, a strange oriental woman, once again became the focus of Hollywood, and even child star Mana Ashida is planning to further enter Hollywood. Similarly, Korean actors’ "Western Expedition" is proceeding in an orderly way. Lee Byunghun won an eye-catching performance in "Special Forces 2", and Zhang Dongjian knocked on the door of Hollywood and continued to seek his own breakthrough.

　　 On the contrary, however, there are few successful examples of Hollywood actors "panning for gold" in the Japanese and Korean markets. In 2007, it should be a breakthrough attempt between Korean filmmakers and Hollywood, despite the waterloo in word of mouth and box office; Keanu reeves’s "Forty-seven Ronin", which was released on a large scale in Japan last year, failed at the box office, and Japanese audiences didn’t seem to buy Hollywood faces. This time, "Snow Country Train" Bong Joon ho assembled a group of Hollywood movie stars and spent 40 million dollars. It can be said that he has the ambition to compete with Hollywood, which may also become a breakthrough for Hollywood actors to enter the Korean market. Generally speaking, the Japanese and Korean film markets are relatively conservative and narrow. Actors and directors in both countries also seem to have the concept of "cleaning their own snow, not caring about others’ frost". Coupled with the strong awareness of local film protection, Hollywood actors can always come up with their own "housekeeping skills" to resist the impact of Hollywood films (such as Japanese animated films). It is difficult for Hollywood actors to find a sense of belonging in the Japanese and Korean film markets, which hinders their way to export to the Japanese and Korean markets.

Hollywood actors’ Chinese export has targeted this fat piece of money.

Advantages: box office interests are the first priority, and China and the United States are in tune with the trend.

　　 Everyone can understand the truth that "money is paramount". Let’s still take flowers of war as an example. The release of this film happened to coincide with Bell winning the Best Supporting Actor at the Oscar. At that time, Zhang Weiping, the producer of the film, made it clear: "Bell’s own joining is the guarantee of the box office of the film, and winning the prize overseas has further become a signal of the overseas box office." He also boasted that the goal of 1 billion box office is no big deal. It is reported that Bell’s input-output ratio is that if he invests 1 US dollar, Bell can produce 55 US dollars. The high output ratio of 1:55 makes people gasp in admiration for Chinese’s favor of "imported goods", and Bell’s personal salary has reached more than 100 million, so it is natural for Hollywood actors to join in the final box office.

　　 Without exception, movies such as "China and the United States are in harmony", and "Tai Chi Xia" continues to carry forward this momentum. As a result, it is a natural thing for Hollywood actors to rush to the "blessed land" of China, and it is easy to get gold. Han Sanping, former chairman of China Film Group, said: "Sino-US cooperation is a major measure to stimulate the development of domestic films, and it is also a road for China films to go international." Only on this road, China actors don’t seem to get much benefit.

Disadvantages: It is more difficult for newcomers to emerge from the impact of the local film market.

　　 Obviously, the entry of a large number of Hollywood movie stars into the Chinese film industry is bound to have a certain impact on the local film market. In a reporter’s street survey, most Chinese are still more willing to watch Hollywood blockbusters. Excellent production and strong visual effects have become the reasons why audiences choose Hollywood movies in succession. China’s film industry is still in its infancy and development stage, and its own competitiveness is still unable to compete with Hollywood. For example, they are similar in type and plot, but the latter still accounts for the majority.

　　 At the same time, it is more difficult to find new people in China. The current mentality of China audiences is like "the moon in foreign countries is relatively round". Even Nicolas Cage, who has always played bad movies in recent years, will still flock to it once a new work is released. Last year, Johnny Depp’s loss-making masterpiece was bad, but its appeal to fans should not be underestimated. His new work will be released in China soon. It is reported that he will also bring his fiancee to China to promote it, and it is sure that there will be another "Depp hurricane" at that time. As a result, domestic directors seem to be more aware of the strength and box office appeal of these Hollywood actors, making it difficult for local newcomers to get ahead. Without a good book and the support of well-known directors, "becoming a hit" is almost more difficult for newcomers.

Xiaobian conclusion:

　　 Hollywood "local tyrants" have become a global trend in the film market of other countries, and they are at the forefront of this trend, whether they are attacking Europe or marching into Asia. For domestic actors, it is still an unchangeable truth to "strike while the iron is hot", explore their own advantages in the trend of internationalization, make a clear positioning, and give full play to the soft power that Chinese films should have.

Six models, the seventh generation of Teana ALTIMA, started at 179,800 yuan.

Copyright statement: The copyright of this article belongs to Netease Auto, please indicate the source.

Netease Auto reported on December 18th. This evening, Dongfeng Nissan’s seventh-generation Tianzhu ALTIMA was officially launched. The new car launched a total of six models, equipped with a 2.0L/2.0T engine, and the price range was 17.98-26.98 million yuan. At the same time, Dongfeng Nissan also launched four car purchase policies, including the pressure of buying a car, the replacement of exclusive gifts, the worry-free use of cars and the peace of mind when traveling.

Portal of live broadcast room of listing ceremony [Please poke here】

History of vehicle models:

Speaking of Teana, it is also a car with a long history. Since the earliest demeanor series entered the China market, it has been among the top sellers of imported cars, and has been a heavyweight player in the mid-level car market for many years since it was put into production by Oriental Nissan. Its seat comfort and NVH level in the car have always been unique in the same level.

The seventh-generation TEANA ALTIMA, which went on the market today, is based on the brand-new overseas American model, and its English name is ALTIMA, which is the same as the American model. The new car has a comprehensive innovation and improvement in appearance and interior design, technology configuration and power.

New car information:

ALTIMA, the seventh generation of Teana, must be young at first sight, and its design is crisp and neat, which is much more capable than the current "round and fleshy head". It is easy to win the favor of most people, but it will not make you feel "subversive".

The second feeling of seeing the seventh-generation Tianzhu ALTIMA is that it is no stranger. The V-shaped wide chrome trim can also be seen on other Nissan models. The design of Nissan V-Motion 2.0 has put a lot of effort into the word "sports", and on the basis of maintaining the family-style design, it has added elements that young people like.

Whether it’s the air intake grille, V-shaped chrome trim or the details of headlights, we can find them in other models, such as Sima and Bluebird. The main vision of the front of the seventh-generation Teana ALTIMA has brought a youthful feeling to the whole vehicle because of the strengthening treatment of the V-shaped trim.

Most new cars have become longer, wider and lower in size. This kind of sports processing that affects visual effects through size has gradually become a trend. Compared with the current models, the seventh-generation Tianzhu ALTIMA has increased its length and width by 10mm and 20mm respectively, reduced its height by 43mm and increased its wheelbase by 50 mm.

The change in size has brought many benefits to this heavy model. The first is that it looks much more dynamic and more charming than the current model. Secondly, the space in the back row has been strengthened; The third is the upgrade of driving control performance, which has the taste of "sports car".

The C-pillar part is a highlight of the whole side design. The designer added black decorative strips to make it look more layered and strengthen the Coupe style. The design of the C-pillar part is an important part of the side rejuvenation.

In addition to the details of the C-pillar, the roof is also blackened, which is a rare detail treatment on other new cars, which makes the seventh-generation Tianzhu ALTIMA look full of sports from above.

The shape of the taillights at the rear enhances the sense of lateral stretching. From the back, the seventh-generation Tianzhu ALTIMA has a stronger sense of "broadness", and the fog lights on both sides of the rear bumper are also obviously lateral, which further deepens this feeling.

Exercise and comfort do not contradict each other; youth and texture go hand in hand again. ※

The shape of the interior is also different according to the configuration. The center console trim of the 2.0T top model is wood-like stripes, while the other models are all made of metallic trim, with two colors of all-black interior and beige interior.

The current Teana model is famous for its home and comfort in the interior. This atmosphere has been continued on the seventh generation Teana ALTIMA. The new style is warm and simple, and there is no unusual style simply because of sports.

The fabrics that can be touched in the seventh-generation Teana ALTIMA car have affinity. In the agitation of pursuing "youth and sports" in the market, Teana still insists on the characteristics of Nissan brand. After all, this car has the most opportunities to serve the family.

The dashboard of the seventh-generation Teana ALTIMA still adopts the traditional "mechanical+display" solution, and the middle display is rich in displayable information, which can be adjusted by the buttons on the left side of the steering wheel.

The lathe system has its own features and advantages, and there is room for improvement. ※

The seventh generation of Teana ALTIMA, like Camry and Accord, adopts the relatively traditional touch screen+physical knobs/buttons, which is more practical and safe than pure touch screen.

Compared with Camry and Accord, ALTIMA, the seventh generation of Teana, takes better care of the usage habits in the era of mobile Internet, supports online navigation (Gaode car version), online music (Kuwo music, Himalayan FM), and also provides intelligent voice recognition function, which is better among the three models.

In this brand-new model, we can also see the existence of classic elements everywhere, such as the shape of window buttons and the two-stage panoramic sunroof on the old Duke model.

The seats are super comfortable, and the reputation of "big mobile sofa" remains the same. ※

Many Nissan seats are very comfortable, soft and thick, which is very popular with family users. In this generation of Scorpio, the seat has not been hardened because of the so-called sports, and the reputation of "mobile big sofa" still belongs to it.

※ The interior of ※2.0T top model is obviously better than that of other configurations.

After the interior experience of top matching and other configurations, we found that the top matching models are not only different in shape, but also better in seat shape, seat details and fabric comfort.

Is it more weighty to talk about sports with 2.0T? ※?

After Camry went public, some people said that it didn’t have 2.0T, and after Accord went public, some people said that it was only 1.5T For the common "picky" people on these networks, the 7 th generation Teana ALTIMA’s 2.0T should satisfy them, and this 2.0T is very unique in technology.

This "VC-TURBO" uses the variable compression ratio technology, which is the first mass-produced variable compression ratio engine in the world. Through the harmonic drive device, it drives the adjustable lever-crankshaft structure, and then adjusts the movement height of the lower end of the piston connecting rod, realizing the stepless change of compression ratio from 14:1 to 8:1. The new engine also reduces the vibration and internal wear of the cylinder through technical improvement.

Variable compression ratio technology can make the engine work at high compression ratio when cruising at a constant speed needs to reduce fuel consumption. When it is necessary to speed up quickly, the engine can reduce the compression ratio to provide the best power output.

This 2.0T engine has obvious advantages in technical parameters, and it is also used in QX50 in Britain and finidi, but the parameters are slightly different.

Under different working conditions, different opening depths of the throttle and different speeds, the compression ratio can be adjusted steplessly to achieve the best power and economy, and this change can be viewed at any time on the dashboard.

Competitors:

In the mid-level car market, the competitors of ALTIMA, the seventh generation of Teana, are naturally the "old enemies" all the time. Whether it is the old Japanese rivals Accord and Camry, the German Magotan and Passat, or the American Regal and LaCrosse, Teana after the new generation can be said to have the product strength that does not lose any rivals.

Price comparison： who is more cost-effective than Extreme Yue 01 or Extreme Krypton 001？

Many friends always struggle when buying a car. There are so many versions of a car, which one should I buy? Should we increase the price to buy the top match, or save some money to choose the low match? Today, let’s choose two popular models: and Krypton 001 to compare and see which model is the most cost-effective.

The guide price of Extreme Yue 01 is 219,900-309,900 yuan, and the guide price of Extreme Krypton 001 is 269,000-329,000 yuan. From the price level, the price of Extreme Yue 01 is slightly lower than that of Extreme Krypton 001. The 2025 Extreme Yue 01 is divided into three versions, namely the MAX version of 219,900 yuan, the MAX long-life version of 249,900 yuan and the MAX performance version of 309,900 yuan; The 2025 Extreme Krypton 001 is divided into five versions, namely, 259,000 yuan WE 95kWh rear-drive version, 269,000 yuan WE 100kWh rear-drive version, 269,000 yuan WE 95kWh four-wheel drive version, 299,000 yuan ME 100kWh four-wheel drive version and 329,000 yuan YOU 100kWh four-wheel drive version.

Let’s first look at the extreme crossing 01. The most cost-effective model of the Extreme Yue 01 is undoubtedly the 309,900 Extreme Yue 01 MAX performance version, with a maximum power of 400kW, and it is the only model among the three models. There are also 18 standard speakers, seat speakers and interior fragrance system, and Nappa leather is also used in the seat configuration, which are all optional in the other two models.

Therefore, the performance version of Extreme Yue 01 MAX is better than the other two models in terms of cabin comfort. After work, sit in the Extreme Yue 01 MAX Performance Edition and experience the warm and advanced atmosphere it creates: seats filled with memory sponges; The multi-layer sound insulation glass with strong quietness, coupled with 18 speakers and car fragrance, makes the whole cockpit a private space with touch, hearing and smell. Sitting in the car can relieve stress and relax.

The most cost-effective model of Krypton 001 is the ME 100kWh four-wheel drive version with a price of 299,000 yuan. Some people may ask, why not the top version? In fact, in daily use, the ME 100kWh four-wheel drive version is completely sufficient, which is the same as the top-mounted CLTC battery life of 705km, the maximum power of 580kW and the same acceleration time of 3.3 seconds. However, if the rear privacy glass, rotatable central control panel, inductive tailgate and other configurations in the top-matching model are not specially needed, there is no need to spend money on the top-matching.

Among the two most cost-effective models, who should I choose? To tell the truth, both have their own characteristics. The extreme krypton 001 ME 100kWh four-wheel drive version is slightly lower than the official guide price of the extreme yue 01 MAX performance version, but in terms of terminal discount, the extreme yue 01 MAX performance version has a cash discount of up to 42,000 yuan, which greatly improves the cost performance. Although Krypton 001 is slightly ahead in power performance, it also has many advantages in cockpit and intelligent driving with its own "black technology".

Respectively, the extreme krypton 001ME 100kWh four-wheel drive version has a maximum power of 580kW, CLTC pure battery life of 705km, and zero-hundred acceleration of 3.3 seconds, which can also be regarded as the first echelon in driving experience, so the extreme krypton 001 is not particularly outstanding in intelligence, and focuses on driving experience. Although it is a pure electric SUV, the Krypton 001 can also give you a driving experience comparable to that of an oil car.

Extreme Yue 01 is famous for its excellent intelligence. In terms of intelligent cockpit, the ultra-cross 01 adopts Qualcomm Snapdragon 8295 super flagship chip, and its computing power is eight times that of 8155. And there is also a super voice assistant SIMO, who takes only 700 milliseconds from talking to doing in voice interaction. When you concentrate on driving, you don’t need to free up your hands to carry out complicated operations such as navigation or music switching. Just move your mouth, SIMO can give you feedback of instructions, achieve real seconds, and maintain safety during driving.

In terms of intelligent driving, Extreme Yue 01 adopts ROBO Drive Max high-order intelligent driving, which is a PPA high-order intelligent driving system based on Baidu Apollo L4 autopilot. In the algorithm of intelligent driving, the leading BEV+Transformer pure vision algorithm is used to make the driver safer and more assured during driving. And realize man-machine co-driving in the process of daily commuting. When you are commuting for a long distance or on the road with complicated road conditions, the intelligent driving of Extreme Crossing 01 can help you to process these road conditions information, thus giving you the most time-saving and easy route planning and making the commuting process safe and relaxed.

Therefore, Extreme Krypton 001 is more suitable for consumers who pursue a balance between performance and cost performance. If you pay more attention to the driving experience, Extreme Krypton 001ME 100kWh four-wheel drive version is a good choice. If you want to feel the fun of science and technology, and often commute long distances and rely heavily on smart driving, then the Extreme 01 MAX Performance Edition can bring you an unprecedented experience.

Jiyue 07 car purchase guide started at 209,900.

The competition in the automobile market is still very fierce. What Xiaobian brings today is. The strength of the car still needs to be understood before we know, so let’s take a look.

Let’s look at the appearance of Extreme Yue 07 first. The front face of Extreme Yue 07 looks very domineering and sporty. Coupled with the stylish and simple headlights, the design looks very solid. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light and so on. Coming to the side of the car body, the size of the car body is 4953 mm * 1989 mm * 1475 mm. The car uses simple lines, and the car body feels very spirited. With large-sized thick-walled tires, the shape is quite dynamic. In the design of the rear end, the rear end looks very simple, and the taillights look very fashionable and simple, and the sense of neatness is vivid.

In terms of interior, the overall visual effect of Extreme Yue 07 interior is very distinctive, reflecting the sense of design. The steering wheel of the car is very in line with the interior style, and it is made of imitation leather, which looks a little more youthful and fashionable. From the central control point of view, the car is equipped with a dynamic and lively touch-sensitive LCD central control screen, which makes the interior style impressive and conforms to the temperament of the car. The dashboard and seats give people a good feeling, too. Let’s take a look. The dashboard design is remarkable, and the trendy design elements make people remember it at a glance. The car uses a genuine leather/imitation leather mixed seat, and the seat is wrapped in place, so the overall ride feels soft and comfortable.

Extreme Yue 07 matches the gearbox, the acceleration time of 100 kilometers is 3.5s, and the power meets the daily use completely OK.

Extreme Yue 07 is equipped with car networking, driving mode selection, Bluetooth key, NFC/RFID key, interior atmosphere light, traction control (ASR/TCS, etc.) and other configurations, which can be said to be quite satisfactory.

Such a car with the right price is enough to meet the daily practical needs, and it doesn’t take much thought to maintain it at ordinary times, and the cost performance is good. If you like this car, don’t hurry to learn more about it!

Dialogue with KIA Yang Honghai： KIA will gather global resources and deepen the China market in the future.

In March, 2023, a year after "breaking up" with Dongfeng Motor, the brand-new yueda Kia Automobile brand officially brought the electrification strategy in the China market. At present, Korean cars are not performing well in the China market, and Kia is also trying to "break the game". On the occasion of "exchanging new peaches for old ones", Shell Finance reporter was invited to have an in-depth exchange with Yang Honghai, COO of Kia China.

Yang Honghai said frankly that Kia needs to continue to strengthen localization and correct some strategic misjudgments in the past if it wants to win the China market. Next, Kia will focus on embracing the China market and promoting the electrification transformation. This transformation will be comprehensively promoted from products, channels, services and marketing.

According to the plan, KIA EV6 will be introduced into the China market for sale within this year, and its sales model may be pure import. Kia plans to launch a total of six pure electric vehicles by 2027. By 2030, the sales volume of pure electric vehicles will be 180,000, accounting for 40% of the sales.

Photo courtesy of Yang Honghai/Enterprise

Bringing together global resources, Kia will deepen the China market.

Beijing News Shell Finance:What opportunities and challenges will Kia face when it officially enters the EV market in China this year?

Yang Honghai:There are two challenges that we see at present. First of all, the China market has its own laws and complexity, which is totally different from Europe and America. At the same time, the China market has been flooded with dozens of electric vehicle brands, each occupying a certain market segment; Secondly, KIA needs to continue to strengthen localization, correct some strategic misjudgments in the past, and resolutely implement new strategies with new tactics.

In terms of opportunities, first of all, under the goal of double carbon, the state has strongly supported and actively encouraged the development of new energy vehicles. After years of market cultivation, consumers’ acceptance of new energy vehicles has generally improved; Secondly, KIA is unwavering in deepening the China market, which is why we held this China electrification strategy conference at the beginning of the year. KIA is gathering global resources to fully promote the electrification transformation in China. This year, we will release two products, EV6 and EV5, and the flagship electric vehicle EV9； will be listed next year; Although we have made some misjudgments in the past, now the company is making every effort to promote change with the localization strategy.

Beijing News Shell Finance:What are the specific ideas for Kia to release its electrification strategy in the China market this time? How to win users in China?

Yang Honghai:Kia will persist in taking customers as the center and comprehensively promote products, channels, services and marketing.

In terms of electrification, Kia will strengthen its lineup of electrified products. It is planned that a total of six pure electric vehicles will be launched by 2027. By 2030, the sales volume of pure electric vehicles will be 180,000, accounting for 40% of the sales.

In addition, Kia will also increase investment in research and development of electrification technology. Combining the characteristics of China market and the needs of users in China, we will develop products and technologies that better meet the needs of users in China through R&D teams such as China Forward-looking Digital R&D Center.

At the same time, Kia will also accelerate the construction of sales channels for electric vehicles. Cooperate with large dealer groups to strengthen the construction of dealer network; And directly connect users through the brand APP.

In terms of energy replenishment, we will lay out the infrastructure facilities for electric vehicles. In addition to giving away personal charging piles, the company is planning to cooperate with Shell to build a brand fast charging station equipped with 800V fast charging piles (it only takes 18 minutes to charge from 10% to 80%), and cooperate with domestic mainstream charging operators to build a diversified charging service system.

In terms of services, we will launch the Kia brand APP this year, and comprehensively upgrade the user experience in all areas covering the user’s car life.

In 2023, the target sales volume is 180,000 vehicles, and EV5 will be produced in China and exported to the world.

Beijing News Shell Finance:At present, KIA’s sales of 180,000 pure electric vehicles in 2030 seem to be conservative. What are the reasons? Can enterprises make ends meet?

Yang Honghai:Different car companies face different situations, different development goals and different target groups. Therefore, on the road of electric transformation, there are also different speeds and rhythms. We need to be gradual and not aggressive.

Although our product strength is superior, the market environment in China is different from that in Europe, America and other foreign markets, so we need to be steady and steady.

Generally speaking, to achieve the annual sales of 200,000 electric vehicles can basically achieve the balanced development of the company. In addition, the China market will also realize the domestic production of EV5 and export it to the global market, and there may be 100,000 vehicles or even higher performance in the future.

Beijing News Shell Finance:What is Kia’s current product rhythm?

Yang Honghai:At present, KIA’s product planning rhythm is that KIA EV6 is expected to be imported and listed in August this year; In November this year, EV5； will also be listed; In 2024, Kia will launch the flagship electric SUV-EV9; From 2025 to 2027, an entry-level pure electric SUV, a high-end electric car and a medium-sized pure electric SUV will be launched respectively.

EV5 will be the first vehicle listed in China, produced in China and exported to the world, which is of great significance.

In 2027, according to Kia’s global strategy, a total of 15 models will be launched in various markets around the world. According to different markets, there will be different plans and layouts. In China, the current plan is to launch six models. Subsequently, we will combine KIA’s R&D team in China, such as Shanghai Forward Digital R&D Center, focus on the needs of China users, and develop more products and technologies to meet the needs of China consumers.

Beijing News Shell Finance:In terms of channel construction, what parts did Kia do?

Yang Honghai:We will build an online and offline integrated sales channel. In terms of online sales, users will be directly connected through brand APP and WeChat applet, Tik Tok and Tmall Mall; In terms of offline sales, the national dealer stores will be upgraded according to the standard of SI 2.0, the dealer employees will be given wage subsidies to expand the sales talent team, and large dealer groups will cooperate to establish new sales channels for urban exhibition halls.

At present, through global resource sharing, Kia has signed strategic cooperation agreements with well-known large dealer groups such as Simami, Jinlong, Tongli, Bradley and Xinhanma, all of which are "luxury brand" dealers in China market.

We will also develop the OMO business model, and plan to carry out strategic cooperation with enterprises such as car home to provide more thoughtful and convenient car purchase services.

Beijing News Shell Finance Reporter Bai Haotian Editor Chen Li Proofread Wang Xin

Changan Ford Ruiji doesn’t know the automatic manual transmission (AT) gearbox.

It is no exaggeration to say that space and comfort are important indicators for consumers to choose a car at present, because most people’s demands are to take a family trip. Space and vehicle comfort are closely related, and this car is brought to you today. Let’s get to know each other.

First of all, from the appearance, the sharp front face looks very clean and looks simple and generous. At the same time, the headlights present a tough design style, which is quite classy. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car, the body size of the car is 4585 mm * 1882 mm * 1688 mm. The car adopts fashionable and atmospheric lines, and the side gives people a very stable and atmospheric feeling. With large-sized thick-walled tires, smooth lines run through the whole side of the car. In the rear design, the overall shape of the sharp rear echoes the front face, the taillights look very fashionable and sporty, and the unique exhaust pipe creates a good gas field.

When I came into the car, the overall visual effect of the sharp interior was very distinctive and the visual effect was very good. The steering wheel of the car is well designed, made of leather and has a high palm fit. Let’s take a look at the central control. The car is equipped with a steady touch-control LCD central control screen, which makes the interior style impressive and has a certain sense of science and technology. The dashboard and seats give people a good feeling, too. Let’s take a look. The car is equipped with an atmospheric dashboard, which is very eye-catching. The car uses a leather/suede mixed seat, equipped with functions such as electric adjustment of the auxiliary seat, electric adjustment of the seat, and seat proportion down, which has good support and comfort.

Sharp matching automatic manual transmission (AT) gearbox, the acceleration time of 100 kilometers is 7.5s, the power performance is good, and it is completely OK for daily use.

The car is equipped with driving mode selection, remote control key, rear wiper, interior ambient light, engine start and stop, etc., and the configuration performance is relatively good, which improves the convenience of drivers to some extent.

Summary: The car introduced today is remarkable in terms of space, configuration and power, and home travel is also a good helper.