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Spring Festival travel rush feels the vitality and vigor released by ＂Mobile China＂ through data.

CCTV News:February 24th is the Lantern Festival, the 15th day of the first month. Compared with yesterday, the traffic of people traveling by train remains stable, but the traffic of popular cities will show new trends. Let’s continue to feel the vivid picture of "flowing China" through Spring Festival travel rush’s heat map.

According to the heat map of Spring Festival travel rush on the 24th, the number of the top 20 hot cities has changed significantly compared with yesterday. According to the data of 12306 advance tickets, the top ten cities in terms of passenger arrivals are Beijing, Guangzhou, Xi ‘an, Chengdu, Shanghai, Wuhan, Hangzhou, Nanjing, Zhengzhou and Shenzhen.

The number of arrivals in Xi’ an during the Lantern Festival increased significantly.

On the traditional Lantern Festival, cities with rich cultural heritage and unique cultural landscape will attract a large number of tourists, such as Xi ‘an, and the number of arrivals has increased significantly today. At the same time, the arrivals of cities such as Wuhan, Nanchang, Nanjing and Zhengzhou also showed significant growth. On the contrary, the arrivals of Shanghai, Beijing, Hangzhou and Tianjin are expected to decrease.

After the holiday, the busy people flow from west to east.

Let’s look at the trend of rework after the holiday. In a week, the flow of people still keeps the trend from west to east. Half of the top six cities are located in the western region, namely Chengdu, Xi ‘an and Chongqing. Chengdu East Railway Station is a railway station with a large departure population every day, while Beijing, Guangzhou, Shanghai and Shenzhen rank among the top four in terms of arrival volume most of the time.

The total traffic volume of road vehicles reached 657 million.

Since the beginning of the Spring Festival holiday, the national road traffic has continued to climb. According to the monitoring data of the Ministry of Transport, from the first day of the first month to the thirteenth day of the first month, the total traffic volume of road vehicles reached 657 million. With the end of the Lantern Festival, it is expected that there will be a small return peak of the national expressway on the 25th. Qianfang Technology made an analysis and forecast by using the big data of road traffic volume. The results showed that on February 24th and 25th, the areas with high congestion incidence were mainly concentrated in East China, Central South and Southwest provinces, among which Guangdong, Hunan, Anhui, Jiangsu and Beijing had a large number of road sections prone to congestion.

Domestic civil aviation passenger traffic will reach 2 million passengers.

With the arrival of the Lantern Festival, domestic air travel also ushered in a small peak. According to the vertical and horizontal data of air travel, it is estimated that the domestic passenger traffic will reach 2 million passengers on the 24th.

This year, the passenger flow of civil aviation in Spring Festival travel rush has increased significantly compared with last year.

Compared with last year, the passenger flow of civil aviation in Spring Festival travel rush this year has increased significantly. As of the Lantern Festival, the domestic passenger traffic in Spring Festival travel rush exceeded 56 million, up nearly 40% year-on-year. At the same time, the number of flights also reached about 400,000, an increase of about 20% year-on-year.

Affected by the weather, some airport runways were closed due to icing today.

Fei Changzhun’s weather warning data shows that as of 8: 00 pm on the 24th, 34 airports in more than 260 airports across the country have issued fog, rain and snow weather warnings. Affected by the weather, some runways of Kaili Huangping Airport, Xiangxi Border Town Airport, Tongren Phoenix Airport, Chongqing Wushan Airport and Alipland Airport are closed due to icing, which may lead to flight delays.

In 2024, where did the digitalization of China retail industry go？

For today’s China retail digitalization, there are still many problems to be solved urgently, which are like "fishbones" stuck in the "throat" of the growth of retail enterprises.　

Author | Doudou　

Editor | Pi Ye　

Producer | industrialist　

Bustling crowds, dazzling new year’s goods, festive Spring Festival couplets, blessings and window grilles … I don’t know when the supermarket has become a gathering place with a strong flavor of the year.

On the other hand, the Spring Festival just passed has also provided an excellent sales "stage" for retail enterprises.

A big data from multi-point DMALL shows that from the beginning of 2024 to January 12, the overall search volume of drinks increased by 48% month-on-month, and the sales volume of fresh products increased by over 30% year-on-year. The strong data corresponds to the consumer’s demand for consumption during the Spring Festival.

Up to now, it can be said that retail enterprises including Shangchao are facing the annual sales peak challenge. How can we stand out in this "competition"? Or how to better complete the promotion and then grasp the golden period? This is a problem that all retail enterprises are trying to solve.

In fact, from a larger perspective, with the changes of China’s supply chain in the current era, such as the decentralized arrangement of people and goods yards, and the trend of diversification, customization and fragmentation of time and space in consumer demand, the challenges faced by retail enterprises at present are not only from festivals, but also from daily life.

Digitalization is the fundamental way to solve these challenges. But how to digitize and what is the really effective digital transformation model for retail enterprises? Where is the node that plays the value? In the past few years, what we can see is a group of retail head enterprises’ attempts and explorations on digitalization, which include not only simple software access, but also the establishment of a series of retail middle stations including CRM, OA, CDP and COP.

However, there are still many problems that need to be solved urgently for the digitalization of retail industry in China today, which are like "fishbones" stuck in the "throat" of the growth of retail enterprises.

Standing at the node of 2024, we try to take stock and observe where the digitalization of retail enterprises in China has gone. Where will its next trend go? And is the current market an opportunity or a challenge for enterprises and service providers?

First, the invisible "thorn"

In a second-tier city, a small and medium-sized supermarket chain named "Hui Life" has increasingly felt the ceiling limit of revenue brought by the traditional model in the long-term development, and decisively tried to make a breakthrough in digital transformation.

But this is not an easy thing.

The most obvious problem is that, when the specific solution comes to the ground, because of its small scale, backward IT infrastructure and weak digital skills of employees, "Hui Life" can’t effectively connect with and make full use of the complex system provided by the digital service provider.

Although the solution is powerful, the high implementation cost and follow-up maintenance cost are beyond the budget of "Hui Life" supermarket. And the internal business process of "Hui Life" is relatively simple, and the standardization system of this scheme has not been customized for its special needs, resulting in some functional redundancy, but the core pain points have not been solved.

In addition, employees of "Hui Life" have a low acceptance of new technologies, and it is difficult to master new digital tools in a short time, which makes the utilization rate of the new system not high and the effect is not ideal.

The end result is that although service providers provide industry-leading solutions, it is not the best solution for small retail enterprises like Hui Life. What they need is a digital service that is more suitable for their actual situation, easy to implement and has a high cost performance.

One current situation is that the development of retail digitalization has now gone deep into the bone marrow, and the solutions provided by many digital service providers have covered all aspects from supply chain optimization, omni-channel integration to customer relationship management.

For example, in the refined marketing, SaaS service providers such as Youzan and Weimeng help enterprises to collect, integrate and analyze membership data by providing applet mall, membership management system and marketing automation tools, so as to realize accurate marketing and personalized service.

For example, in the CRM stage, service providers such as SalesEasy can provide more comprehensive CRM solutions for enterprises. Achieve all-round management of customer relations, from potential customer mining, sales follow-up, contract management to after-sales service, and comprehensively improve the sales efficiency and customer satisfaction of enterprises.

Another example is enterprises like Tencent Enterprise Point, which can accurately grasp customer needs through data analysis capabilities and provide personalized marketing solutions for enterprises. Connect with CRM, ERP and other enterprise application systems to form a complete enterprise digital ecosystem, which helps enterprises improve work efficiency and reduce operating costs.

When we look at it, we can see that many digital service providers are constantly trying to solve the problem of digital transformation of retail industry and solve special problems in all aspects of retail digitalization (marketing acquisition, supply chain distribution, local retail, etc.). However, as the first case shows, not all retail digital solutions in the current market meet the actual needs of retailers, and not all retailers can find their own solutions.

In a survey of global enterprises, IDC pointed out that on average, less than half (about 40%-50%) of enterprises’ investment can be transformed into visible business results when they are undergoing digital transformation. This means that a large part of digital investment did not immediately produce the ideal return.

The same is true in the retail sector. From the perspective of retail information hardware market structure, computer network equipment accounts for the most, accounting for 45.67%, followed by pos system equipment, accounting for 11.92%, RFID system equipment, accounting for 10.33%, and other hardware products accounting for 32.08%. From the retail information software market, resource management ERP system accounts for the most, accounting for 44.27%, followed by supply chain management (SCM) accounting for 15.78%, customer relationship management (CRM) accounting for 14.18% and other software accounting for 25.77%.

Source: Zhiyan Consulting

The high proportion reflects the large demand, and the transformation of retail enterprises needs to invest a lot of money from the beginning. This makes retail enterprises often fall into confusion and uncertainty when choosing digital solutions.

These problems have gradually become an imperceptible "thorn" for retail enterprises and digital manufacturers. Behind it, the greater inducement comes from the complexity of the retail industry.

That is, different retail enterprises have different business models, scales and demand levels, which makes it difficult to have a "universal" digital solution in the market. That is, the digitalization of the retail industry is not as simple as buying a few software and hardware from offline to online. It is necessary to "prescribe the right medicine."

Second, retail digitalization, "unable to copy"

Retail has always been a very complicated industry.

Retail industry includes many sub-fields, such as clothing, electronic products, food, cosmetics, etc. Each field has its own specific product characteristics, supply chain management, sales strategy and customer experience. This diversity of tracks and links requires retail solutions to be flexible enough to meet the specific needs of different fields.

In addition, in addition to diversity, there are regional characteristics. That is, there may be significant differences in consumer demand, consumption habits and purchasing behavior in different regions. Therefore, retail solutions need to consider regional differences and be able to adapt to specific market environments in different regions.

In addition to these environmental factors, in the current digital age, the retail industry is destined to be a rapidly changing industry, with rapid changes in market demand and consumer behavior. Therefore, the retail solution needs to be real-time and can quickly respond to market changes and changes in consumer demand.

In addition, modern consumers pay more and more attention to personalized needs and experiences, and they hope to obtain customized products and services. Retail solutions need more personalized features to meet the specific needs of consumers.

This also makes the problems faced by retail enterprises in digital transformation more complicated.

The digitalization of any industry is inseparable from physical equipment and technical facilities. In the retail field, POS (point of sale) systems, self-checkout machines, intelligent shelves, RFID tags and readers, electronic price tags, mobile payment terminals, Internet of Things devices, etc. are the infrastructure of retail digitalization. However, different from other industries, the problems of high hardware investment cost, difficult maintenance and data security risk in retail industry are becoming more and more obvious and complicated.

In order to better contact with consumers, the transformation and upgrading of online and offline retail channels is also a necessary step. For example, through physical stores, official websites, e-commerce platforms, social media, own apps, small programs and other ways to reach consumers.

In this process, enterprises need to integrate scattered data sources, so as to improve cross-channel marketing effect and customer management efficiency. However, it is difficult to get through data between multiple systems, and online and offline data fusion and precision marketing have always been a problem. Therefore, the consistency of multi-channel services is not high and the customer experience is uneven.

In this process, retailers need to integrate scattered data sources based on ERP, CRM and other management systems under the premise of ensuring customer privacy, so as to improve cross-channel marketing effect and customer management efficiency. This is not an easy task.

Member management is also a crucial step in the process of retail digital transformation. At present, enterprises mainly collect and analyze consumer data through CRM system, and implement personalized marketing and services. However, in this process, the online membership, the opening of online and offline membership management system, and the distribution of benefits after the opening of online and offline membership systems need to be solved urgently.

From now on, behind many successful cases of membership management and precision marketing, there are still the voices of "harassing" marketing and big data killing, which constantly plague consumers and retail enterprises. For retail enterprises, not only high-quality user data is needed, but also privacy needs to be protected. At the same time, customers’ needs are accurately positioned and personalized services and offers are provided. These requirements make it difficult for enterprises to find suitable solutions.

There are also online and offline distribution links. The combination of online and offline means to ensure that products can circulate smoothly and respond to market demand quickly, whether in physical stores or e-commerce platforms. The pain lies in the difficulty of inventory sharing and real-time synchronization, the optimization of logistics distribution network, the efficiency and accuracy of order processing, and how to balance online and offline price strategies to avoid channel conflicts.

In fact, behind these problems, they are inseparable from the supply chain. An efficient supply chain needs to connect all nodes based on software such as supplier relationship management, order processing system, warehouse management system (WMS), transportation management system (TMS), demand forecasting tools and real-time inventory monitoring, so that information flow, business flow and logistics are unimpeded. However, in the retail industry, the supply chain is more complicated because of the complex fields involved. And for the retail industry, its digital penetration rate is closely related to the digital level of various industries, which also means that the digital model of supply chain in the retail industry is more complex and three-dimensional.

In addition, there are many small and medium-sized enterprises outside large enterprises. For these small and medium-sized enterprises, most of them will face problems such as low data quality and lack of effective data analysis tools because of their low ability to pay, and it is more difficult to collect and provide valuable data statistically.

The series connection of these problems has also jointly catalyzed the difficulty in forming the modern retail supply chain model of the new "people and goods yard".

One interpretation of digital people’s goods yard is that it means adjusting commodity structure, optimizing shopping environment and providing personalized consumption experience according to consumer behavior data. However, it is difficult to collect and integrate data, which makes it impossible for enterprises to accurately grasp the dynamic needs of consumers, flexibly adjust the layout and function of "field" and quickly respond to market changes to achieve efficient matching of "people", "goods" and "field" through BI (Business Intelligence System).

The bottom foundation determines the superstructure, and many problems in the retail industry also lead to its "fear of hands and feet" when new technologies come.

In the past year, the trend of large model technology swept the world. All fields want to integrate with it and redo the track. However, the landing of a new technology also needs to be based on digitalization. At present, in the field of customer service and marketing in the retail industry, various manufacturers are constantly making efforts, but for the moment, it has not brought about real productivity changes.

A set of data shows that there are significant differences in the landing speed of large models in various industries, and the two industries with the most active investment budget are energy and finance. The main reason is that these two industries have strong data, computing power and AI foundation. The retail industry, as the track with the most intensive consumer behavior, is not on the list.

Generally speaking, the digitalization of retail industry has many similarities with many industries, such as data collection, unpredictable cost returns, integration between systems, etc., but its difficulty is greater than that of other industries, that is, in addition to similar difficulties, the greater challenge lies in how to combine the characteristics of the industry to create solutions that meet the specificity of business processes and have efficient operation capabilities, while paying attention to the actual experience of consumers and data security, rather than simply applying the general technical architecture.

What it needs is not a general answer, but a specific answer.

Third, the "universal" retail digital scheme, pull out the "thorn"

Starbucks, in almost every busy street, will appear the figure of this enterprise. The data shows that up to now, Starbucks has a total of 38,038 stores worldwide, with more than 20,000 international stores, with a net increase of 816 new stores in the fourth quarter. Among them, there were 326 new stores in China in this quarter.

With such a large volume, the inherent operation mode of the traditional retail industry does not match the rapidly changing market environment and consumer behavior, so it is necessary to bridge this gap through digital means, so as to achieve efficient operation and sustained growth.

Starbucks’ approach is to launch the "Star Club" membership program to encourage users to register and bind mobile applications. Through this platform, Starbucks can not only integrate and analyze members’ consumption data, but also push customized offers and services according to users’ preferences. At the same time, strict privacy policy ensures the security of member information and avoids over-marketing. So as to do a good job in membership management.

In terms of channels, Starbucks online mall and offline stores cooperate with each other, and users can purchase goods or redeem points in any channel to realize O2O (online and offline integration) mode. For example, the function of online pre-ordering and picking up goods at the store breaks the service boundary of traditional stores and enhances customer stickiness.

At the same time, advanced supply chain management system is introduced to monitor inventory in real time, predict demand and optimize replenishment process. In addition, combined with big data analysis, raw material procurement and logistics are finely managed, thus reducing the impact of uncertain factors and ensuring the stable and efficient operation of the supply chain.

Starbucks uses data analysis to adjust its product mix and store layout to meet the preferences of consumers in different time periods and regions. The application of intelligent POS system and Internet of Things technology has also greatly improved the work efficiency of employees, made the service more personalized and flexible, and reconstructed the logic of people and goods yard.

It can be said that with the help of digital tools and strategies, Starbucks has effectively solved the problems of high cost of offline store renovation, complex personnel training and online and offline collaboration, and successfully realized a comprehensive digital transformation from a single physical retail to a seamless connection between online and offline.

In this case, the digital transformation of retail is not a simple online and offline integration, but a comprehensive upgrade of the entire business process, operation model and profit model.

From the case of Starbucks, it is not difficult to see that retail digitalization is different from the past. With new requirements, digital service providers also need to make changes and seize new opportunities.

Therefore, for digital service providers, it is necessary to provide all-round services and products.

First of all, we should establish a close cooperative relationship with retail enterprises, and through in-depth understanding of their business model, operational needs and scale, tailor-made digital solutions for enterprises. This can not only meet the overall needs of retail enterprises, but also avoid unnecessary waste of resources.

Secondly, in order to make it easier for retail enterprises to implement digital solutions, service providers can provide modular and customizable solutions, so that enterprises can select and adjust corresponding functional modules according to their own needs, which can not only reduce the implementation difficulty of enterprises, but also improve the adaptability of solutions. Taking Tencent Enterprise Point, Antelope and JD.COM U+ as examples, in the specific service process, their service models can now be modularized and customized according to the needs of enterprises to help them build a complete digital link.

In addition, enterprises may encounter difficulties in technology, personnel and management when implementing digital solutions. Digital service providers should provide all-round training and support services for enterprises to help them successfully survive the transition period.

In order to ensure that digital solutions can bring practical benefits to enterprises, service providers should advocate results-oriented implementation strategies and ensure that they can create value for enterprises by continuously optimizing solutions.

In a word, the future retail digital scheme should be personalized, intelligent, scene-oriented, social and ecological, so as to meet the diversified needs of consumers and help enterprises achieve sustainable development. In this context, digital service providers need to constantly innovate and provide more competitive products and services to adapt to market changes.

Only in this way can the products of digital service providers be more versatile, and the balance between supply and demand can be achieved between retail enterprises and digital service providers, and the "thorn" of digital transformation of retail industry can be removed.

"Now it is not only the marketing problem that is simply solved, nor the private domain problem, but the retail design of the whole process from CDP (data center) to BA (text analysis) and MA (marketing automation), which includes consulting, and also includes the drive from data to behavior." A person in charge of a marketing company told us.

Write at the end:

Nowadays, it is not an exaggeration to say that the digital transformation of retail enterprises has become the core factor that determines the "life and death" of enterprises, especially for large retail enterprises.

A set of data shows that as of September 2022, the growth rate of online shopping of social consumer goods in China is 6.1%, of which 64% consumers choose online shopping, 36% consumers choose offline shopping, and 91% consumers choose online and offline shopping at the same time.

In other words, if enterprises can’t successfully carry out digital transformation and effectively integrate online and offline resources, then they are likely to be eliminated by the market.

In this era, consumers’ consumption habits have undergone fundamental changes. It is more and more inclined to shop online. For offline physical stores, it expects more convenient and personalized services. If enterprises can’t meet these needs, then enterprises are likely to lose consumers and face a crisis of survival.

Digital transformation does not just mean moving from offline to online, or returning from online to offline. It refers to how enterprises can upgrade their business by using new technologies and new models in the face of today’s fierce market competition to better meet the needs of consumers. In this process, enterprises need to break the original business model and deeply integrate online and offline channels to realize global marketing.

The digital transformation of retail enterprises in China is a great challenge to the survival and development of enterprises. Only those enterprises that can actively respond, be good at innovation and be brave in reform can stand out in this transformation and realize sustainable development. For service providers, retail digitalization is also a difficult but promising industry track, and service providers with full-link service capabilities from data to behavior-driven and effect-paid will also become the ultimate beneficiaries and winners.

Retail, from the ancient merchants to the modern digital "people and goods yard", is welcoming a new era of change under the blessing of software and AI.

An Indian movie! ＂Toilet Hero＂ fixed file 6.8 continued to write Indian fever.

1905 movie network news In recent years, Indian films have set new box office records of imported films in the mainland film market again and again. Indian films, such as,, and so on, have met with the audience in China successively, and won double recognition from box office and word of mouth. Now, another Indian divine film — — "Toilet Hero" will land in the national cinema on June 8th. At present, the film has been pre-sold on major ticketing platforms.

Throughout the performance of Indian films in China, it has not always been in a state of double harvest at the box office. Earlier, Indian films were also faced with the embarrassing situation of applauding and not being a hit. The speed of domestic introduction is too slow, and online pirated resources are rampant; In Indian films, the content with local characteristics cannot be better understood and accepted by mainland audiences; The movie is too long … … All these reasons make the box office performance of Indian films in the mainland tepid. For example, Bollywood, which was released in India in 2009, was not introduced to the mainland until 2011. Although the word-of-mouth soared, the box office score was only 13.91 million, which is a little regrettable.

This situation produced a turning point in 2017, Aamir Hussain Khan’s "Wrestle! Dad is based on the true story of wrestler Mahavia Singh Perga. The girl broke the tradition that only men can be excellent wrestlers in Indian society and won the first women’s gold medal in Indian wrestling history. The film was introduced to the mainland half a year after it was released in India, and some song and dance scenes were cut according to the viewing habits of China audiences, which finally grabbed 1.29 billion box office and completed the gorgeous reversal of Indian films in the mainland.

Since then, Mysterious Superstar, which tells the story of Indian girls breaking through social discrimination and obstruction against women and insisting on pursuing their musical dreams, has also won 746 million box office. In addition, the box office scored 285 million, and The Starting Line won 210 million. These films have won both box office and word of mouth. From the story content, Indian films are "all is forgiven" in theme selection, while most of the popular Indian films in China focus on the most realistic social problems in India — — Gender inequality.

The film "Toilet Hero", which will be released on June 8, also continues to pay attention to the social status of Indian women. The film is adapted from a real social news. The new daughter-in-law Jaye (Bhumi Pednekar) is married to an Indian village without a toilet, and she has to go to the toilet in the wild at night. Facing the toilet problem, her husband Keshav (akshay kumar) racked his brains, rubbing other people’s toilets, rubbing train toilets, and even taking risks to steal public toilets, only to find that the traditional concept is like an iron wall, and it is difficult to get a toilet. To this end, the new wife will not hesitate to put forward "divorce without toilet" to safeguard her dignity. The film discusses the social status of women through the "toilet". After the release, the topic of "whether women should go to the toilet in the wild" swept across India. Some netizens praised: "From a small toilet, we talked about gender equality and the’ Clean India’ movement. I want to say that Aamir Hussain Khan is not the only representative of Indian films."

Price comparison： who is more cost-effective than Extreme Yue 01 or Extreme Krypton 001？

Many friends always struggle when buying a car. There are so many versions of a car, which one should I buy? Should we increase the price to buy the top match, or save some money to choose the low match? Today, let’s choose two popular models: and Krypton 001 to compare and see which model is the most cost-effective.

The guide price of Extreme Yue 01 is 219,900-309,900 yuan, and the guide price of Extreme Krypton 001 is 269,000-329,000 yuan. From the price level, the price of Extreme Yue 01 is slightly lower than that of Extreme Krypton 001. The 2025 Extreme Yue 01 is divided into three versions, namely the MAX version of 219,900 yuan, the MAX long-life version of 249,900 yuan and the MAX performance version of 309,900 yuan; The 2025 Extreme Krypton 001 is divided into five versions, namely, 259,000 yuan WE 95kWh rear-drive version, 269,000 yuan WE 100kWh rear-drive version, 269,000 yuan WE 95kWh four-wheel drive version, 299,000 yuan ME 100kWh four-wheel drive version and 329,000 yuan YOU 100kWh four-wheel drive version.

Let’s first look at the extreme crossing 01. The most cost-effective model of the Extreme Yue 01 is undoubtedly the 309,900 Extreme Yue 01 MAX performance version, with a maximum power of 400kW, and it is the only model among the three models. There are also 18 standard speakers, seat speakers and interior fragrance system, and Nappa leather is also used in the seat configuration, which are all optional in the other two models.

Therefore, the performance version of Extreme Yue 01 MAX is better than the other two models in terms of cabin comfort. After work, sit in the Extreme Yue 01 MAX Performance Edition and experience the warm and advanced atmosphere it creates: seats filled with memory sponges; The multi-layer sound insulation glass with strong quietness, coupled with 18 speakers and car fragrance, makes the whole cockpit a private space with touch, hearing and smell. Sitting in the car can relieve stress and relax.

The most cost-effective model of Krypton 001 is the ME 100kWh four-wheel drive version with a price of 299,000 yuan. Some people may ask, why not the top version? In fact, in daily use, the ME 100kWh four-wheel drive version is completely sufficient, which is the same as the top-mounted CLTC battery life of 705km, the maximum power of 580kW and the same acceleration time of 3.3 seconds. However, if the rear privacy glass, rotatable central control panel, inductive tailgate and other configurations in the top-matching model are not specially needed, there is no need to spend money on the top-matching.

Among the two most cost-effective models, who should I choose? To tell the truth, both have their own characteristics. The extreme krypton 001 ME 100kWh four-wheel drive version is slightly lower than the official guide price of the extreme yue 01 MAX performance version, but in terms of terminal discount, the extreme yue 01 MAX performance version has a cash discount of up to 42,000 yuan, which greatly improves the cost performance. Although Krypton 001 is slightly ahead in power performance, it also has many advantages in cockpit and intelligent driving with its own "black technology".

Respectively, the extreme krypton 001ME 100kWh four-wheel drive version has a maximum power of 580kW, CLTC pure battery life of 705km, and zero-hundred acceleration of 3.3 seconds, which can also be regarded as the first echelon in driving experience, so the extreme krypton 001 is not particularly outstanding in intelligence, and focuses on driving experience. Although it is a pure electric SUV, the Krypton 001 can also give you a driving experience comparable to that of an oil car.

Extreme Yue 01 is famous for its excellent intelligence. In terms of intelligent cockpit, the ultra-cross 01 adopts Qualcomm Snapdragon 8295 super flagship chip, and its computing power is eight times that of 8155. And there is also a super voice assistant SIMO, who takes only 700 milliseconds from talking to doing in voice interaction. When you concentrate on driving, you don’t need to free up your hands to carry out complicated operations such as navigation or music switching. Just move your mouth, SIMO can give you feedback of instructions, achieve real seconds, and maintain safety during driving.

In terms of intelligent driving, Extreme Yue 01 adopts ROBO Drive Max high-order intelligent driving, which is a PPA high-order intelligent driving system based on Baidu Apollo L4 autopilot. In the algorithm of intelligent driving, the leading BEV+Transformer pure vision algorithm is used to make the driver safer and more assured during driving. And realize man-machine co-driving in the process of daily commuting. When you are commuting for a long distance or on the road with complicated road conditions, the intelligent driving of Extreme Crossing 01 can help you to process these road conditions information, thus giving you the most time-saving and easy route planning and making the commuting process safe and relaxed.

Therefore, Extreme Krypton 001 is more suitable for consumers who pursue a balance between performance and cost performance. If you pay more attention to the driving experience, Extreme Krypton 001ME 100kWh four-wheel drive version is a good choice. If you want to feel the fun of science and technology, and often commute long distances and rely heavily on smart driving, then the Extreme 01 MAX Performance Edition can bring you an unprecedented experience.

Another new super hybrid system is on the market. Can BYD’s dream of ＂dynasty＂ go further？

After the listing of Qin PLUS DM-i, BYD "Dynasty Family" ushered in another new car equipped with BYD super hybrid system.

On March 25th, BYD Song PLUS DM-i was officially launched. The new car was launched in two versions, 51km and 110km, with a subsidized price of 146,800-169,800 yuan.

It is reported that this model will only be sold in BYD’s e-network channel.

Song PLUS DM-i, which is positioned in the B-class SUV, is the third model blessed by BYD DM-i super hybrid technology. Its appearance also fills the gap between Song Pro and Tang, enabling BYD to meet the needs of more subdivided SUV market models.

The biggest feature of the new car is the brand-new powertrain system. Thanks to the new technology, BYD has achieved the same price level of hybrid vehicles as fuel vehicles.

Compared with the traditional plug-in hybrid system, the biggest progress of DM-i is to make the driving experience of hybrid cars more like trams. This system adopts Xiaoyun-Plug-in special 1.5L high-efficiency engine matching EHS electric hybrid system, which can output the maximum comprehensive power of 173kW, and at the same time, the fuel consumption can be controlled at 4.4L/100km in the state of power loss, which is more energy-saving than the fuel vehicle of the same class.

As for the design, the change of the Song PLUS DM-i is not so great. On the basis of continuing the design style of the fuel version, it has added the exclusive design of new energy, such as the unique large mouth grille with the "dragon beard" shape of Chinese homology, which makes the front face full of tension. The interior adopts the exclusive eclipse blue+sky gray color matching, which is fresh and concise, and also conforms to the environmental protection concept of new energy.

As for the configuration, the independent brand represented by BYD is really not afraid of anyone. DiLink3.0 intelligent network connection system, 12.8-inch 8-core adaptive rotating suspension Pad, NFC car key, Dirac intelligent music cockpit, ACC adaptive cruise system, lane departure warning and other intelligent configurations and active and passive safety configurations are readily available.

It can be said that Song PLUS DM-i almost meets the vast majority of consumers’ needs at this price.

As an important member of BYD’s "dynasty family", Song PLUS DM-i seems to be less concerned than Qin PLUS DM-i before, but compared with Qin PLUS DM-i in a more competitive environment, the market performance of Song PLUS DM-i is more likely to determine whether the dream of BYD’s dynasty can go further.

In the past 2020, the market share of SUV reached 46.4%, which was only 1.6 percentage points lower than that of car sales.

In addition, the market share of domestic SUVs and joint venture SUVs has also turned over for the first time, with domestic SUVs reaching 47.8%, exceeding the mainstream joint venture SUVs’ 40.3%.

All kinds of data prove that SUV is still the key market for independent brands to achieve sales breakthrough. Therefore, once Song PLUS DM-i sells well, it will bring more to BYD.

It is reported that this year, BYD will attack the compact car, compact SUV and medium-sized SUV markets with three super hybrid models: Qin Plus DM-I, Song Plus DM-I and Tang DM-I respectively.

Tangshan Lexus RX New Energy Special Offer! Special Offer 509,000, Great Offer Today

Welcome to the Autohome Tangshan discount promotion channel. In order to satisfy the car buying enthusiasts in Tangshan area, we have brought an eye-catching price reduction discount information. At present, this luxury new energy model is undergoing an unprecedented promotion, with a maximum discount of 40,000 yuan, which makes the Lexus RX new energy model with a starting price of 509,000 have a more attractive market positioning. In order to seize this rare opportunity and realize your car buying dream as soon as possible, we strongly recommend that you click "Check Car Price" in the quotation form to get the latest discount details and strive for higher car buying discounts. This offer is not to be missed, so hurry up and act!

唐山雷克萨斯RX新能源特价出售！特价50.9万，今日钜惠

The Lexus RX New Energy continues the brand’s consistent elegance and dynamism in its exterior design. The front face features a delicate matrix air intake grille, which complements the sharp headlight group to create a unique visual impact. The body lines are smooth, showing the elegance of a luxury SUV, while incorporating new energy elements, such as a hidden charging port, which not only maintains the traditional aesthetics of Lexus, but also reflects its pursuit of a sustainable future. The overall style is both powerful and modern, leading the new trend of luxury car design.

唐山雷克萨斯RX新能源特价出售！特价50.9万，今日钜惠

With its exquisite body design, Lexus RX New Energy shows an elegant and dynamic side profile. Its body size is 4890mm*1920mm*1695mm and the wheelbase is 2850mm, ensuring a spacious and comfortable interior space. The smooth side lines, with 235/50 R21 size tires, not only improve the driving stability, but also give the vehicle a unique visual tension. The rim style is Lexus’s consistent exquisite work, adding a modern and sporty atmosphere to the overall shape.

唐山雷克萨斯RX新能源特价出售！特价50.9万，今日钜惠

The interior design of the Lexus RX New Energy fully reflects the perfect fusion of luxury and technology. In the spacious cockpit, the steering wheel is made of exquisite leather material to provide a comfortable grip, and supports electric up and down + front and rear adjustment to ensure the driver’s personalized driving position. The 14-inch central control screen is clear and easy to operate. Integrated multimedia system, navigation, phone and air conditioning functions make driving more convenient through automatic speech recognition technology.

In terms of seats, both the driver’s seat and the passenger’s seat are made of high-grade leather, providing four-way adjustment including front and rear, backrest, height and waist support to ensure long-term ride comfort. The main and passenger seats are equipped with heating and ventilation functions, and support electric memory function, which can be automatically adjusted according to the driver’s preference. The second row of seats also has adjustable backrests to meet the individual needs of passengers. The rear seat supports proportional reclining, which increases the flexibility of the space.

Overall, the interior design of the Lexus RX New Energy takes into account details and practicality, taking into account both luxury and functionality, creating a warm and technological interior environment for passengers.

唐山雷克萨斯RX新能源特价出售！特价50.9万，今日钜惠

The Lexus RX New Energy is equipped with a 2.5L four-cylinder engine with a maximum power of 136 kilowatts to power the vehicle. This engine can output 228 Nm of torque, and it is matched with the E-CVT continuously variable transmission, which ensures the ride comfort and fuel economy of the vehicle. This configuration combination allows the RX New Energy to meet the daily driving needs while maintaining environmental protection and performance.

Summarizing the owner’s point of view, he gave high praise to the exterior design of the Lexus RX new energy, especially impressed by the refinement and high-end sense of the front face. However, he also put forward a personal opinion that the tail design is not satisfactory. Although there are small flaws, overall, this new energy model still attracts owners who pursue quality with its unique charm.

One article to understand – Crown Land, equipped with a Toyota engine

Times and technology are advancing, and high-tech configurations have become standard in many cars, which has brought consumers a better experience. It is a medium-sized SUV, I don’t know how much you know about it. Let’s take a look with the editor.

Take a look at the appearance of the crown landing first. The front of the crown landing car presents a capable design style and looks sporty. The headlights are very domineering and stylish, and the overall look is simple. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, etc. Come to the side of the car, the body size of the car is 5015MM*1930MM*1750MM, the car adopts deep lines, and the side presents a rustic design style. With large-sized thick-walled tires, it leaves a very simple and elegant feeling. In terms of the rear, the overall shape of the rear of the car echoes the front face. The style of the taillights is relatively simple, and the unique exhaust pipe makes the overall layout impressive.

When you come to the car of the Crown Land Display, the interior of the Crown Land Display is concise and strong, which is in line with the positioning of the car. The steering wheel shape of the car is very sharp, equipped with functions such as manual up and down + front and rear adjustment of the steering wheel, steering wheel heating, etc., giving people a feeling of wanting to drive it. Take a look at the central control. The touch-sensitive LCD central control screen of the car decoration is avant-garde personality, which makes the interior design quite layered and looks like a certain sense of technology. The dashboard and seats are also eye-catching. The car is equipped with a clean and refreshing dashboard, which is beautifully designed. The car adopts imitation leather seats, equipped with electric adjustment of the auxiliary seat, electric adjustment of the seat with memory, and seat ratio reclining. The overall comfort and wrapping are not bad.

Take a look at the configuration, the crown land is equipped with vehicles to everything, driving mode selection, remote control keys, Bluetooth keys, rear wipers, interior ambient lights and other configurations.

I wonder if you are excited about the car introduced today? If you are also considering this car, you might as well take advantage of the weekend to visit the store to experience it.

Linyi Volvo XC90 new energy special sale! 186,000, discounts wait for no one

Welcome to the Autohome Linyi discount promotion channel to provide you with real-time car market dynamics. At present, high-profile models are conducting an unprecedented promotion in Linyi area. The maximum discount limit of this luxury new energy SUV has reached a surprising 186,000 yuan, which brings the minimum starting price down to 708,900 yuan. This is a great opportunity not to be missed. Friends who want to seize the discount, please be sure to click "Check the car price" in the quotation form to ensure the most affordable car purchase conditions. Take action now!

临沂沃尔沃XC90新能源特价出售！优惠18.6万，优惠不等人

With its unique design concept, Volvo XC90 New Energy shows a minimalist yet luxurious appearance charm. The front face design adopts classic Volvo family-style elements, and the iconic Quake LED headlights are sharp and eye-catching, giving the vehicle an avant-garde sense of technology. The air intake grille adopts exquisite chrome trim, which perfectly blends with the body lines to enhance the overall temperament. The side of the body is smooth and atmospheric, and the lines are hard and powerful, highlighting the modern style and environmental protection concept of new energy models. The overall exterior design not only reflects Volvo’s extreme pursuit of details, but also shows its forward-looking thinking for future travel.

临沂沃尔沃XC90新能源特价出售！优惠18.6万，优惠不等人

The Volvo XC90 New Energy showcases its unique design aesthetic with elegant body proportions and dynamic side lines. The body size is 4953mm x 1958mm x 1772mm, with a 2984mm wheelbase, providing passengers with a spacious interior space. The front wheel specification is 275/45 R20, and the rear wheel is also equipped with 275/45 R20 tires, which not only guarantees the stability and grip of the driving, but also highlights its combination of luxury and technology. The side lines are smooth and dynamic, and it can be eye-catching whether it is static appreciation or dynamic driving.

临沂沃尔沃XC90新能源特价出售！优惠18.6万，优惠不等人

The Volvo XC90 new energy interior design adheres to the simple aesthetics of Northern Europe, and the interior style is exquisite and practical. In the spacious cockpit, the steering wheel is made of leather, which not only feels delicate to the touch, but also supports manual up and down + front and rear adjustment, providing the driver with a comfortable grip experience. The center console is equipped with a 9-inch high definition touch screen with automatic speech recognition control system, which is convenient for the driver to operate multimedia, navigation and telephone functions.

In the seat part, XC90 New Energy provides the choice of fabric and leather materials. The front seats are rich in configuration, supporting front and rear adjustment, backrest adjustment, high and low adjustment (4 directions), leg rest adjustment and waist support (4 directions), and equipped with heating, ventilation and massage functions to ensure the comfort of passengers. The driver and passenger seats are also equipped with power seat memory function, which can be customized according to personal preferences. The second row of seats also supports front and rear adjustment and backrest adjustment, and the rear seat can be proportionally reclined to further enhance the flexibility of the space. The overall interior design pays attention to detail and practicality, creating a high-quality riding environment for passengers.

临沂沃尔沃XC90新能源特价出售！优惠18.6万，优惠不等人

For the Volvo XC90 new energy engine, it is equipped with a 2.0T turbocharged engine, which can burst out an amazing 310 horsepower and reach a maximum torque of 400 N. m. This powerful engine is matched with an 8-speed automatic transmission, ensuring that the vehicle can provide excellent performance and driving experience during driving.

In short, Autohome owners praised the Volvo XC90 new energy, the simple atmosphere of the body design and the unique elements of Thor’s hammer and Viking axe left a deep impression on him. He particularly emphasized the charm of the front design, believing that the aesthetic score of the front of the car exceeded the rear as a whole. This evaluation undoubtedly reflects that the XC90 new energy not only meets the practical needs, but also pays attention to the details and design sense, bringing a unique driving experience to the owners.

C-bit debut, heart-to-heart recommendation, Haval second-generation big dog PHEV national new car 149,600

As we all know, China is currently the largest consumer market in the world. Whether it is daily necessities or automobiles, the monthly transaction volume is huge. From the speed of cars entering thousands of households, it is not difficult to find that the living conditions of ordinary people are getting better and better. Since it comes to buying a car, there must be information about car price discounts that everyone cares about! This site collects information on the real transaction price, discount, sales, value retention rate, word-of-mouth and other information of hot-selling models across the country to provide a real market reference for consumers to compare car prices. Today we will first take a look at the specific market conditions of Haval’s second-generation big dog PHEV.

Haval’s second-generation big dog PHEV has reached a maximum discount of 9.18% in the past month, and the cash of the new car has dropped by up to 14,300 yuan. The new car is sold nationwide for 149,600 yuan. The price is for reference only, and the actual transaction price is subject to the local dealer.

The picture below shows the sales data of Haval’s second-generation Big Dog PHEV. The national sales volume in the last month was 881. I wonder if Haval is still satisfied with this result. Most people will follow the sales when buying a car, which is the main basis for most people to judge whether a car is good or not without in-depth knowledge of the premise. Although it is not accurate, it is not without basis, but if you have high requirements for car selection, you need to make more efforts to understand it comprehensively.

Next, let’s take a look at consumers’ evaluation of Haval’s second-generation big dog PHEV. If the comprehensive score is 5 points, then the Haval’s second-generation big dog PHEV’s score is 4.86 points, which is relatively good.
Among them, Haval’s second-generation big dog PHEV has the most outstanding performance in terms of space and appearance, so consumers place more emphasis on space and appearance.
Then Haval’s second-generation big dog PHEV can be considered.
Because each user has different needs for the car, different uses, and different feelings, the evaluation is only for reference. The most reliable thing is to go to the store to test the car in person. Even if you can’t go on the road for a test drive, you have to sit in the car more and feel it.

After looking around, it turns out that Haval’s second-generation big dog PHEV is not your cup of tea? Then take a look at its strong competitors. At present, there are basically good discounts on this site, among which the discounts of Xiaolong MAX and Tiggo 8 PRO DP-i are 8.7% off and 8.6% off respectively. This is quite suitable. Take a look and choose!

If the price of Haval’s second-generation big dog PHEV is right recently, then friends should hurry up and sell it! Linkage promotions in many places across the country, and there are as low as 30% off models.

The tram is selling well, all thanks to the gas tank

Original, Wang Xiaoyu, Tiger Sniff APP

Produced | Tiger Sniff Car Group

Author | Wang Xiaoyu

Edit | Thoughtful

Headshot | Visual China

"If an energy liquid can fill a car in five minutes and has a range of more than 600 kilometers, is the new energy electric vehicle no advantage?" This is a question on Zhihu that has more than 5 million views, and the answer with more than 4,000 likes at the bottom reads: "The liquid you mentioned is now eight dollars a liter."

As the subject wishes, in the current car market, the battery is indeed not dry enough for the fuel tank.

On July 1, the new car-making forces handed over the monthly sales report card on time. Among them, Li Auto topped the list with 32,000 units, followed by 13,000 units with zero running, and then Nezha’s 12,000 units. Then the competition for the fourth and fifth places was somewhat anxious. NIO narrowly beat JK’s 10,620 units with 10,707 units.

The reason why the top three won without suspense is all due to the "magical energy liquid" – gasoline. At present, the three cars sold by Li Auto are all extended-range electric vehicles. Zero Run and Nezha have added extended-range models to the pure electric product array since this year, and then monthly sales have stabilized at a level of more than 10,000. The "dying" Skyworth car also became entrenched after the launch of the extended-range version.

Those new brands that honestly make pure electric vehicles have mediocre deliveries. Like the bottom three – Avita, Jichu, and Zhiji are all pure electric models sold, with monthly deliveries of less than 2,000 units.

Losing the battery to the fuel tank, is it really bad money driving out good money?

Extended range plays the leading role, it’s really "see you for a long time"

Extended-range electric vehicles are scolded by those who understand cars, and those who buy cars say they are fragrant. Once praised by traditional car companies as a backward technology of "taking off your pants and farting", it has now become a wonderful way for new car-making forces to "climb high branches".

From the perspective of the overall sales performance in the first half of this year, Li Auto became the biggest winner. The delivery volume in the first half of the year reached 139,100 units, which exceeded its delivery volume in 2022. Compared with the same period, it increased by as much as 130.31%. In contrast, NIO accumulated 54,600 units in the first half of the year, while Xiaopeng accumulated 41,000 units. This means that only pure electric NIO and Xiaopeng have not achieved the ideal of only selling extended range.

The sales secrets of "Extended Range", who is not confused.

After eight years of pure electric vehicles, Nezha Automobile also launched the Nezha S extended range version at the end of last year. In the official order statistics released at the time, 62% of users chose the extended range model. At the beginning, Nezha’s intention was to use the extended range technology route that is close to the habits of fuel vehicles to seize the fuel vehicle market.

Zero Run, which used to rely on the micro pure electric market, released the C11 extended range version in February this year, maintained a high monthly growth rate in the following months, and surpassed Nezha in June to become the second. According to the plan, Zero Run’s C01 will also launch an extended range version in the second half of this year, and the future Zero Run’s B product line will also release a pure electric + extended range dual version.

This year, the extended-range team will continue to expand.

According to blogger @Laoqi, the number of new and old brands that are ready to engage in extended range and have planned to develop extended range models is beyond imagination. Li Xiang, CEO of Li Auto, forwarded this Weibo and wrote: "Mainly by looking at which brand headhunters are contacting our corresponding teams, we will know who is really doing extended range."

According to people familiar with the matter, "Xiaomi has been recruiting people from the ideal recently, and there is a high probability that it will also increase the range."

Huawei, which entered the car industry earlier than Xiaomi, is even more of a fan of extended range. Yu Chengdong, executive director of Huawei, CEO of end point BG, and CEO of smart car solutions BU, once stated that it is better to buy a fuel car than an extended range car. In Yu Chengdong’s opinion, extended range electric vehicles are usually used as gasoline vehicles, and the fuel consumption per 100 kilometers is five or six liters, which is more than half of the Porsche Cayenne he drove before, but the acceleration performance is much higher than the Cayenne, that is, "half the fuel consumption, double the acceleration performance".

Avita, which is jointly named by Changan, Huawei and Ningde Times, is also concerned about the "fuel tank". Recently, according to the website of the State Intellectual Property Office, Avita Technology (Chongqing) Co., Ltd. has published a patent called "a kind of fuel tank sealing structure and automobile". At present, Avita’s models on sale are all pure electric, and the appearance of this patent indicates that the "extended range version" of Avita is not far away.

Range extension is popular, and pure electricity continues to dormant. Has the current new energy vehicle market really become "bad money drives out good money"?

The battery loses to the fuel tank, and bad money drives out good money?

When it comes to fuel tanks, we must first talk about BYD.

On July 2, BYD announced its sales results for June: 253,046 new energy vehicles were sold, an increase of 88.79% year-on-year; from January to June, the cumulative sales of new energy vehicles were 1,255,637, an increase of 95.78% year-on-year.

Judging from the sales volume of the month, pure electric and plug-in hybrid are almost equally divided, and pure electric only sold 4,707 more units than plug-in hybrid. But from the cumulative sales volume this year, plug-in hybrid models are higher than pure electric models, and the difference is 14,500 units.

From a longer perspective, the contribution of BYD hybrid models to total sales is slightly higher than that of pure electric models.

Range extension is essentially a type of hybrid.

The extended-range electric vehicle belongs to the "series hybrid" branch, and the core components are the fuel engine, generator and drive motor. The engine does not directly participate in the vehicle’s drive, but transmits power to the motor, which generates electricity again, thereby driving the vehicle. Therefore, the extended-range electric vehicle is more like a pure electric vehicle, bringing a "power bank" composed of engine + fuel tank.

However, due to the fact that the extended range does not have a direct-drive drive mode of the engine and generally has high fuel consumption at high speeds, many traditional fuel vehicle manufacturers believe that the extended range is a backward technology for taking off pants and farting. In order to show their technical strength, the vast majority of manufacturers will focus on "series-parallel hybrid" models – its biggest advantage is low fuel consumption and high performance.

Unlike the extended range type, the series-parallel hybrid power structure is more complex and delicate, capable of not only pure electric, direct drive, and series connection, but also of parallel connection when power is required. The engine and motor drive the vehicle together, generating powerful power. Hundreds of thousands of hybrid cars can rival the power output of 2.5T and 3.0T fuel vehicles.

BYD’s million-dollar "luxury car" – looking up at the U8, was implied by Li Xiang to use the extended range

But embarrassingly, except for BYD, it is difficult to "eliminate the range extension" of other brands’ plug-in models.

For example, Great Wall Motors sold 26,643 new energy vehicles in June. Among them, Haval brand new energy vehicles sold 10,026, and the recently launched Xiaolong series sold 6,098; Euler brand sold 10,015; Wei brand new energy sold 6,602. From January to June this year, Great Wall Motors sold more than 93,000 new energy vehicles – adding Great Wall’s hybrid and pure electricity, it did not sell the ideal "extended range".

There is no doubt that the extended-range electric vehicle is not as sophisticated as the series-parallel hybrid technology in terms of technology, and it is not as valuable as the pure electric model in terms of long-term layout in terms of trend. But the trick of the extended-range electric vehicle is that the user education cost is low.

When promoting "series and parallel hybrid technology", many sales need to first popularize with customers what "series and parallel" is, then tell them "why it saves fuel and why it has strong power", and then popularize "what is the first, second, and third DHT". When the sales confidently say a lot of words, the customer is basically in a state of "brain CPU burning".

However, when it comes to the extended-range electric vehicle, the sales only need to tell the user one sentence: "This car should be driven by pure electricity in the city, and the high-speed one should be driven by oil. If you have the conditions, install the charging pile, and if you have no conditions, you can directly refuel."

For the rest of the sales process, you only need to take the user to touch the "refrigerator color TV big sofa", the child is happy and the wife is satisfied, and this order is basically completed.

Although the range increase is good, don’t be greedy for cups

Extended-range technology can be used as a "stepping stone" for new car makers to enter the market, but it cannot be used as the only technical path for car companies to survive. The reason why it is said to be a "stepping stone" is mainly because the threshold is low and the profit is high.

Through the "fuel tank + small battery" approach, the extended range solves the shortcomings of pure electric vehicles in terms of range. For example, pure electric vehicles may need to stack 150 kWh battery packs to achieve a range of 1,000 kilometers, but the extended range can easily achieve a comprehensive range of nearly 1,000 kilometers. Not only is the range anxiety gone, but the cost of the whole vehicle has also dropped significantly.

How expensive is a large-capacity battery? It is no exaggeration to say that a large battery can buy a car. Qin Lihong, co-founder and president of NIO, once said that the cost of a 150 kWh battery is very high, and the cost is equivalent to an ET5 (starting at 298,000 yuan).

Taking Changan Deep Blue S7 as an example, the cheapest extended range version is only 149,900 yuan, while the cheapest pure electric version is 189,900 yuan; the extended range CLTC has a comprehensive battery life of 1040km, while the pure electric CLTC has a battery life of 520km. In many similar "dual power forms" of products, in addition to meeting the needs of restricted cities, the purpose of the pure electric version is more like to highlight how great the extended range version is.

More interestingly, "experts" agree that Range Extension will have its "best years".

In January this year, the "China Extended Range Electric Vehicle Industry Development Report" released by the China Association of Automobile Manufacturers predicted that the sales of extended-range electric vehicles are expected to exceed 500,000 in 2025. The compound growth rate from 2020 to 2025 is expected to reach more than 60%. In terms of ownership, it is predicted that by 2025, the number of domestic extended-range electric vehicles is expected to reach 1.10 million – 1.30 million, and the optimistic estimate may exceed 1.50 million.

However, the "extended-range fan" Ideal has already started to turn the bow – Li Auto’s first 5C pure electric super flagship model, Ideal MEGA will be released in the fourth quarter. By 2025, Ideal will form a product matrix of "one super flagship model, five extended-range electric models and five pure electric models". By then, the number of ideal pure electric models will exceed the number of extended-range models.

"Looking back five years, extended range is still the best solution for SUVs," Li said on Li Auto’s second-quarter 2022 earnings call about mid- to long-term product planning.

Perhaps five years is just the transition period for extended-range electric vehicles.

Write at the end

To make an inappropriate metaphor, a swarm of extended range is a bit like a swarm of PHS back then.

At the end of the 20th century, China Telecom launched PHS, with annual sales revenue as high as 10 billion yuan. Many companies have seen the profits here and submitted plans to carry out PHS business.

Huawei’s management was no exception at the time, but Ren Zhengfei unexpectedly rejected the plan. The reason given was that PHS was destined to be a short-lived transitional technology, and 3G was the future. Missing PHS would have cost Huawei a large chunk of profits, but missing 3G would have affected Huawei’s process of becoming a great enterprise. This is a fundamental misstep.

Looking at the entire automotive industry, there are very few car companies that can "not be greedy for short-term sales and adhere to long-term principles". The vast majority of car companies are either "extended range + pure electricity", "hybrid + pure electricity", or through different sub-brands to cover a variety of energy driving methods. Tesla may be the only one that only does pure electric and has a considerable sales volume.

On July 3, Tesla released the global production and delivery report for the second quarter of 2023. The report shows that Tesla delivered more than 466,000 vehicles to global customers in the second quarter, an increase of 83% year-on-year, setting a new quarterly delivery high. Combined with the first quarter performance, Tesla delivered nearly 900,000 vehicles in the first half of the year, nearly half of the annual target of 1.80 million vehicles.

Therefore, Tesla’s current sales loss to BYD does not mean that it will always lose in the future. And BYD’s current dominance in the industry by relying on the "pure electric + hybrid" route does not mean that when pure electricity dominates the market in the future, it can still continue to dominate one side.

For automakers whose core selling point is the fuel tank, there are not many good days left.

If you have any objections or complaints about this manuscript, please contact tougao@huxiu.com

End

The original title: "The tram sells well, relying entirely on the fuel tank."

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