分类： xiyu

　　With the coming of summer, drinks to cool down and relieve summer heat have once again become people’s first choice. Natural coconut water is the "flow code" in the beverage industry in recent years. Not only do it often sell out of stock, but coffee, milk tea and other drinks made with coconut water often occupy the list of young people’s must-order. However, recently, some netizens discussed it hotly, because they bought coconuts that were opened in advance and drank coconut water inside, which caused discomfort. As a result, topics such as "Can you drink coconut water" and "Who is not suitable for drinking coconut water" have boarded the hot search.

　　Today, let’s take a look at the safety of coconut water, how to drink it is the healthiest, and who is the most suitable?

　　Drinking coconut water leads to vomiting, diarrhea and high fever?

　　The so-called coconut water is the clear liquid poured out from the coconut after it is cut open, which has a very light sweet taste and a unique natural flavor. Coconut water contains no fat, and the fat is all in the white coconut meat.

　　The reason why coconut water was on the hot search this time was because it brought some trouble. Netizens said that they bought a coconut with a pre-opened mouth and drank a few mouthfuls of coconut water, only to find that the coconut water was a little turbid. Then he felt dizzy and dizzy, and then he felt sick and vomited. After getting better, I didn’t go to the hospital for treatment, but I had a high fever the next day.

　　In fact, this high probability is caused by pathogenic bacteria or bacterial toxins in coconut water.

　　Originally, the coconut shell was tightly sealed to protect the coconut meat and coconut water inside and avoid the entry of external microorganisms. However, after opening, the coconut loses its sealability and will come into contact with the bacteria in the air and the bacteria on the opening tool.

　　Why is coconut after opening suitable for rapid propagation of microorganisms and bacteria?

　　Coconut water contains sugar, vitamins and minerals, which is suitable for rapid propagation of microorganisms. At the same time, coconut water, a "small fresh" fruit juice, has low acidity, and sugar and nutrients are directly dissolved in water instead of hidden in fruit cells, so its resistance to bacterial proliferation is too weak. It is weaker than orange juice, apple juice, tomato juice and other juices with certain acidity and polyphenols, so it is especially necessary to be careful.

　　If coconuts are stored at room temperature for a long time after opening, bacteria will multiply in large numbers, which may lead to bacterial food poisoning. Netizens found that the coconut water, which should have been clear, was a little turbid, which was the visual result caused by bacterial reproduction. This is exactly the same reason that egg soup, rice soup and noodle soup will go bad at room temperature.

　　Bacterial food poisoning may cause nausea and vomiting, abdominal pain and diarrhea, physical weakness, dizziness and headache, and even chills and fever.

　　Because the body is weak after food poisoning, other harmful microorganisms may take advantage of it, and there may be inflammation of the gastrointestinal tract and gums, or, as netizens have said, tonsils are in trouble again.

　　Deteriorated coconut water will produce mycotoxins?

　　Some people on the Internet say that the spoiled coconut water may produce Pseudomonas cocoanum, which will produce highly toxic mycotoxins. Because this case did not do microbial culture of coconut water samples, it is impossible to judge what kind of pathogenic bacteria or bacterial toxins caused the poisoning only by the symptoms.

　　It can only be said that coconut water contains carbohydrates. In an unsafe temperature environment, it can breed a variety of pathogenic bacteria and may also produce a variety of toxins, which cannot be prevented.

　　In a word, coconuts opened in advance have food safety risks. Consumers had better buy the whole coconut directly, and it is safer to ask the clerk or stall owner to open it at that time after buying it. It should be refrigerated immediately after opening, even if it is refrigerated, it is best to eat it on the same day. Eating coconut meat is the same.

　　Why can packaged coconut water be stored at room temperature?

　　100% coconut aquatic products on the market are sterilized and packaged. The bacteria inside have been killed, and the packaging outside is sealed, so microorganisms can’t get in, so it can be safely stored at room temperature for a long time before it is opened.

　　However, once opened, bacteria can enter, which is no longer safe and must be drunk as soon as possible.

　　What should I do if I don’t finish the coconut water in a big package at one time?

　　What if the package of coconut water is too big to drink at one time? Then pour out a part of it and drink it first. The rest of the box should be covered immediately and put back in the refrigerator for refrigeration. Never drink with your mouth to the bottle mouth, which will cause serious bacterial pollution. Even if it is refrigerated, it can’t last long. It is recommended to drink it all within 24 hours.

　　Not only coconut water, but also other liquid foods, such as milk, juice and drinks, need to be refrigerated in time after opening. How long it can be stored in the refrigerator depends on the product characteristics and sterilization process.

　　Generally speaking, products with particularly high acidity have slow microbial proliferation, such as lemon juice, cola, orange juice, etc., and they may not be spoiled or moldy even after being refrigerated for 48 hours.

　　Those drinks with low acidity should not be refrigerated for more than 24 hours in most cases.

　　Who is suitable for drinking coconut water?

　　Coconut water is not rich in various vitamins, but it is particularly rich in potassium, and the potassium content per 100 grams can be as high as more than 200 mg, while the sodium content is relatively low, with a small amount of calcium and magnesium. At the same time, the sugar content is still relatively low, only 3% to 6%, which is in line with the standard of low-sugar drinks (the sugar content in 100 ml is less than 5 g).

　　Because the osmotic pressure is not high and the sugar content is low, coconut water is a good hydrating drink. For northerners, compared with buying coconuts directly, it is more cost-effective to buy a large box of coconut water at a discount and drink it with the whole family.

　　Because of its high potassium content, low sugar content and low calories, coconut water is more suitable for patients with hyperuricemia and hypertension than other juices. Coconut water is also a good thing for people who eat too much salt, or too much meat, lack of fruits and vegetables, and imbalance of potassium and sodium.

　　If you add a little salt and some water, coconut water can also be used as a sports drink. If you drink it directly, because potassium is high and sodium is low, it is not enough to make up for the loss of sodium after sweating a lot.

　　However, people with kidney disease who need to limit potassium can’t drink a lot of coconut water.

　　Coconut water does not have the aroma of coconut meat, but the aroma is in fat. Coconut meat is emulsified and mixed with coconut water, or without coconut water, white water is added directly, and some sugar and emulsifier are added, which is the daily coconut milk.

　　There is no doubt that all milky drinks contain fat. This is true for milk, soy milk, peanut milk, walnut milk, and coconut milk. Milky white is the optical effect after fat emulsification. Therefore, milk-white coconut milk drinks, or coconut milk products used to mix desserts and drinks, have much higher calories than coconut water, and saturated fat accounts for about half of its fat. The aroma and taste are great, but the nutritional value of protein and vitamins is much lower than that of milk and soybean milk.

　　Text/Fan Zhihong (director of China Nutrition Society, chief expert of science communication hired by China Association for Science and Technology)

　　Translucent snail

　　Pink dolphin

　　Xiaoyu Wa Kanda

　　Tapanuli orangutan

　　Long tail dwarf lemur

　　Puji horned lizard

　　Minimum frog

　　Silver-backed musk deer

　　Small-pointed raccoon

　　Wannunu rat

　　Frontiers of science and technology

　　The earth is full of novel life forms, most of which we humans don’t know. A study in 2011 estimated that scientists had not identified 86% species on land and 91% species in the ocean.

　　Every year, scientists go to remote mountain forests and go deep into the deepest part of the ocean to find new animals. They find strange creatures in extreme environments and unknown mammals in ordinary places. In the past ten years, scientists have discovered many interesting animals, from the giant mouse to the smallest frog in the world.

　　Text/Guangzhou Daily All-Media Reporter Wen Junhua compiled

　　Translucent snail

　　In one of the deepest cave systems in the world, scientists have discovered a new translucent snail. This new species, Zospeum tholussum, lives 980 meters underground in the Lukina Jama-Trojama cave system in Croatia. Because there is no light so far below the surface of the earth, the little snail doesn’t need vision.

　　Pink dolphin

　　Through DNA testing, scientists found a new pink dolphin in the Araguaya River basin of Amazon. According to National Geographic, the dolphin in Aragua Bay is the first new species of dolphin discovered in a century.

　　Xiaoyu Wa Kanda

　　Researchers have discovered an African fish with shiny purple scales and named it Wa Kanda, a fictional home in Marvel Comics Black Panther. Its deep purple scales are arranged in a chain, which reminds scientists of the high-tech battle suit worn by the superhero Panther.

　　The rarest species of Tapanuli orangutan

　　In 2017, researchers announced that the newly discovered Tapanuli orangutan is the seventh known species of apes and the rarest species in the world. At present, there are only about 800 Tapanuli orangutans left on the earth, and they are threatened by hunting and habitat loss.

　　"Apes are one of the most studied species in the world. If we can still find new species in this category after 200 years of biological research, does it mean that more new information needs to be discovered about other species that we ignore? " Environmental protection scientist Eric megard said.

　　Long tail dwarf lemur

　　Another lovely arboreal animal, the long-tailed dwarf lemur, is smaller than a squirrel. It is the only known primate that hibernates for a long time. In order to prepare for seven months’ sleep, these animals will gobble up fruits and flowers and store 40% of their body fat in their tails.

　　Previously, the last dwarf lemur died in 1875, and since then, people have never seen their whereabouts, so they were also classified as extinct animals, and later they were found in Madagascar.

　　Puji horned lizard

　　Some newly discovered creatures are not so cute. Phuket horned lizard is a kind of forest lizard, which lives in Phuket in southwest Thailand. Although it looks fierce, it feeds on insects and is harmless to human beings.

　　The smallest frog: smaller than a dime

　　A frog smaller than a dime was found in the rain forest of New Guinea in 2012. It is the smallest vertebrate in the world. This frog is only 7.7 mm long on average, lives in southern Papua New Guinea and feeds on invertebrates like mites.

　　"People keep finding smaller and smaller frogs, which is really amazing." Robin Moore, an amphibian expert, said, "They are adapting and filling an area that no other species can fill."

　　Silver-backed musk deer

　　In the forests of Vietnam, scientists discovered the long-lost silverback musk deer in November. Although strictly speaking, this is not a newly discovered species, environmentalists have worried that the silverback musk deer has become extinct.

　　Small-pointed raccoon

　　The little pointed-nosed raccoon is the smallest member of the known raccoon family and was found by scientists in the cloud forest of Ecuador. "The era of discovery is not over yet." Helgen, director of the Mammal Museum of the Smithsonian National Museum of Natural History, told National Geographic at the time, "In 2013, we discovered this spectacular and beautiful animal, and there will be more discoveries in the future."

　　Wannunu rat

　　The local people in Solomon Islands have been talking about a kind of coconut-eating, nearly 2-Jin-long Wannu mouse, but no scientists have ever confirmed its existence. Until 2017, a big mouse fell from a tree cut down by a lumberjack to a park ranger.

　　"This is the first mouse found in Solomon in 80 years, and people have not tried it — — It’s just hard to find. " Lavery, the first mammal scientist to identify the species through DNA analysis, said.

　　Because of the development of logging industry, scientists think that this kind of mouse is on the verge of extinction. The mouse that Lavery found in the fallen tree died soon. "For this mouse, if we don’t find it now, it may never be found." He said. "The area where it was found is one of the only remaining uncultivated forest areas."

　　Cctv newsAt 8 o’clock every day, CCTV will sort out the big and small things that happened around us within 24 hours.

　　Ministry of Foreign Affairs: Take countermeasures against the Hudson Institute, Reagan Library and their leaders.

　　The Taiwan Affairs Office of the State Council announced that it would punish the relevant organizations that promoted "Taiwan independence".

　　The Ministry of Public Security launched 10 measures to facilitate the development of public security traffic control services and mass services.

　　In 2022, the overall economic scale of China’s performance market will be 24.36 billion yuan.

　　State Post Bureau: It is recommended to fully encrypt the personal information of express delivery and standardize the reading rights.

　　China successfully launched the Hyperbolic No.1 commercial launch vehicle.

　　Central Meteorological Observatory: Cold air will affect frequently in the next ten days, and dusty weather will come back on the 9th.

　　The largest single container ship order in history! CSSC received 16 orders from CMA, France: the amount exceeded 21 billion yuan.

　　UNICEF appeals for assistance to 2.5 million earthquake-affected children in Turkey.

　　A small plane crashed in Florida, USA, and the bodies of four victims have been found.

　　Swedish prosecutor: The culprit of the "Beixi" explosion is most likely a "gang initiated by the state".

　　India is now a terrible "living sacrifice": a 60-year-old woman was beheaded and 12 people were involved.

　　Extreme snowstorm swept through Canada: two people died and more than one million people lost power.

　　The US Zoo will hold a farewell party for the panda Yaya: it will stay in the park until the end of April.

　　The latest research: the maternal mortality rate in the United States shows racial differences, and blacks are more than three times that of whites.

　　Stealing holes in the bathroom! Two thieves in America stole 436 mobile phones from Apple Store.

　　The president of a supermarket in Canada gave himself a raise, and consumers were dissatisfied: profiteering through people’s suffering.

　　Zhan Jianhua, a "Hongtong personnel" in the field of state-owned enterprises who fled for 26 years, was arrested and brought to justice.

　　The first-instance judgment of the case related to the incident of "giving birth to eight children in Fengxian County": Dong Zhimin was sentenced to nine years in prison.

　　5 people were killed and 8 injured in the Dalian 5.22 car crash, and the criminal Dong Liu was executed.

　　State Administration for Market Regulation, Longwan District, Wenzhou City reported that "the woman had a dispute with the shop assistant and threatened to expose her uniform": it has been severely criticized.

　　The second trial of Chongqing’s brother and sister’s death case: Zhang Bo and Ye Chengchen retracted their confessions in court, and the prosecution gave evidence to refute them.

　　The police informed the network that China Electric Power Department had worked overtime: the chat record was fabricated and Chen Mou Long was administratively detained.

　　The organizer responded that the billiard champion was packed in 5 million sacks: pre-tax bonus, paper money as display, and actual remittance settlement.

　　Before the "May 1" holiday domestic tour orders have tied the epidemic situation, the 11,450 yuan hotel suite in Erhai was booked.

　　Professional beggars were listed at the entrance of Chengdu Wenshu Hospital, and security guards used loudspeakers to remind citizens not to give alms.

　　The Education Bureau of Dawu County, Xiaogan, Hubei Province informed the teachers to slap the students with their hands in turn: they were suspended and demoted.

　　Every day, 10,000 people use plug-ins to play the mobile game "Ball Battle", and Shanghai Netan captured a five-person gang.

　　This business should be cautious.

　　— — Guangming. com commented on "Delivery Room Shooting ‘ Microfilm ’ "

　　On April 7th, advection fog appeared on the surface of Carbon Valley Lake Wetland Park in Huaibei, Anhui Province, and the urban buildings were partially covered in fog.

　　Cocoa loves love! Five new black swan babies were added to Dadukou Park in Chongqing.

　　Sean, the "Twister Boy", stood up for the first time with the help of bionic exoskeleton. This teenager, who was born with osteogenesis imperfecta (also known as brittle bone disease), has been using a twisted car to walk instead of walking, fighting his fate with strong will. With the support of the teacher, he and his classmates formed a team and designed a set of human lower limb exoskeleton prototype as an auxiliary device for walking and standing. "Dare to teach cold mountain blade, not against me as a sword. Finally, I still stood up! " After standing up, Sean shared his joy on social media.

　　See you at 8 o’clock tomorrow!

　　Editor in charge: Dai Mengmeng

　　Editor: Su Xuan

Special feature of 1905 film network "They are like seeds buried in black soil. They will bloom only after a spring rain. I want to tell their stories and let more people pay attention to the nurseries grown in this countryside. " The original author and screenwriter Wang Jie said.

After the publication of the novel "Flowers Bloom with Sound", which tells the story of left-behind children, it has aroused the care and attention of the whole society, and the expression and revelation of pure deep emotions throughout it have given the article a moving moment.

Their stories should be seen.This story with temperature was adapted into a movie three years later, which made more people see these small figures and these hearts eager for love and comfort.

At 18:05 today, the film channel premiered the film "Flowers in the Far Mountains", which won the audience’s praise and tears.

The movie "Flowers in the Far Mountains" takes place in Zhen ‘an County, Shangluo City, deep in the Qinling Mountains, and tells the story that Liu Xiaohui (Lin Wanying), a teaching teacher from Nanjing, Jiangsu Province, and Ma, the principal of Damai Village Primary School in Zhen ‘an County, deep in the Qinling Mountains, Shaanxi Province, and a group of left-behind children grow up together and heal each other.

Let’s approach this film focusing on the topic of left-behind children and rural education, and feel the warmth and love behind the film together.

"In the winter of 2009, when I first went to Yongshou County, Xianyang City, I met a 9-year-old girl. She was wandering on the road wearing slippers and holding a drug instruction. After sending her home, the child’s grandmother told me that the little girl’s mother died unexpectedly while working in foreign affairs. Since then, the child has never spoken again, but she recited the drug instructions to everyone. She didn’t go to school and couldn’t read, but she learned to recite the instructions sentence by sentence with her sister. I asked her why she recited this, and the grandmother cried and said,’ Her sister lied to her that if you memorized this, mom would come back.’ When Wang Jie, the screenwriter and original author of the movie "Flowers in the Far Mountains" told this story again, tears filled her eyes.

It was this experience that ignited the flame of Wang Jie’s story about left-behind children.In the process of film creation, in order to make the film closer to real life, the film creative team interviewed more than 20 teaching teachers from Nanjing about their life experience, teaching observation and mode of getting along with each other.

At the same time, the film selected 80% Shaanxi local actors. Under the role of local villagers and rural children, the simple sense of reality makes people cry again and again.

As a melodious piece of music sounded, a winding mountain road came into view. Liu Xiaohui, a young female teaching teacher played by Lin Wanying, came to the remote and backward Damaicun Primary School alone with deep thoughts on her mother’s death.

The distant mountains and villages here make her feel novel, barren and backward, which makes her heartache. When she sees that group of lonely and helpless left-behind children, her heart is broken.

In particular, I saw a special child, Zhang Chengfeng: he didn’t want to talk, and he liked to climb the tree to see the scenery. He was a typical problem child.

In order to help those young hearts open their hearts, Mr. Liu made a series of plans:She approached with her students.bighillExpress your heart.

"Mom and Dad, come back quickly, I miss you … …” A heart-rending call echoed in the valley.

Message games in English class to increase children’s interaction and self-confidence.But none of this worked for Zhang Chengfeng.After many twists and turns, one night, the sound of playing the piano came from the utility room of the school. Teacher Liu finally discovered Zhang Chengfeng’s secret:He often removes the door breaker on the back door of the utility room in the dead of night and hides here to play the piano secretly.

Teacher Liu’s mother is a musician, so everything related to music will evoke sad memories, but she saw a seed of love for music in the eyes of children and decided to throw away her psychological shadow, restart her music journey and sing emotionally with the children.

"I don’t care about the awards. I only care about whether the children have memories to be proud of when they recall Damaicun Primary School in the future."The teaching teacher played by Lin Wanying is full of simple and sincere taste. Her tolerance and love care for the young mind, using music.sweet dewMoisturizes the dry heart and warms our hearts.

President Ma, played by Walter WANG, is quite different. His severity seems a bit inhuman, but in the eyes of these children who can hardly meet their parents, he almost plays the role of a father, sparing no effort to accompany and educate the children.

Their interpretation is the epitome of teaching teachers in mountainous areas. It is they who give children warmth and strength with their beautiful years.

"In real life, almost every left-behind child’s heart is closed, and what they need most is to talk … … I hope that every child can open his heart and confide in his heart, blooming like a flower. " Wang Jie said.

This is the core of the film, the true meaning of education, and why the film can contain inspiring warmth and strength.

At 18:05 today, the movie channel will premiere the movie "Flowers Bloom in the Far Mountains" for you. They need more support and care.

I often play Egg Party with my friends now. It’s a little strange to say that I downloaded the game because of the linkage between Egg Party and Goober Attack. When I was a child, I liked the cartoon "Guo Bao Special Attack" very much, and even quarreled with my classmates about whether pineapple blowing snow should be with pineapple wei or pear flower poetry. But when I grew up, it gradually faded out of my sight. It was not until it was linked with "Egg Party" that my former love emerged from my heart-almost 100% of the "Guobao Swordsmen" were restored in the game, which was no different from my memory, even those weapons were there.

It’s just a figure in memory

"Shangguan Ziyi" quickly became one of my favorite and most commonly used skins for Egg Party, and the other one was "DongDong Sheep". "DongDong Sheep" is a lovely white, round lamb that bleats from time to time-in fact, I had met it several times before playing "Egg Party". At that time, I didn’t know about it, and I had never heard of the popular brand of "Flying DongDong", but I was still attracted by the cute image of "DongDong Sheep" and the wonderful second creation of the players, such as the funny voice of "I am sheep honey" and the "fall transition dance" of the lamb.

Nowadays, with the popularity of Egg Party, many trendy shops have put these lambs in the most conspicuous place. Of course, more often, lambs in many shops are out of stock. But in any case, as soon as the lamb appears, the passing guests will sigh: "It’s the lamb in the egg!" The original niche brand exploded overnight, and its IP image and commercial value were fully recognized.

No matter for the market or for me personally, "Guo Bao Special Attack" and "Flying DongDong" are undoubtedly very successful linkages. But we all know that "Egg Party" is not limited to doing IP linkage well, but has greater ambition-taking its own path and building an IP world belonging to Egg.

"Linkage once every 10 days on average"

December 15th is the "Egg Festival" of Egg Party, which was specially set up to celebrate 500 million eggs. The whole festival was very lively, and many benefits were distributed. On the opening day of the Egg Festival, the official gave away three kinds of "Pleasant Goat and Big Big Big Wolf" linked skins for free. In addition, the second bullet of "Guo Bao Special Attack" was opened, and Xiaoguo Lu, Li Huashi and Blossomy were invited to visit Egg Island together.

Most players like me are very much looking forward to "Egg Festival"

Prior to this, the linkage frequency of Egg Party was quite high, with an average interval of less than 11 days, and the linkage objects were various-"Altman", "Long Grass Yan Tuanzi", "Defending Radish", Michelle Ice City, "Hundred Ghosts Kindergarten", Netease Cloud Music, "China Qitan", "Goose and Duck Killing", Sanrio Family, and so on.

Some IP is familiar to me. For example, I once indulged in "Goose and Duck Killing" with my friends for a while, but I didn’t expect to be able to play in "Egg Boy" now. During the linkage period, Egg Party not only launched three classic character skins of Goose and Duck Killing, but also launched the game of "finding out the troublemaker".

There are also some IPs that have aroused my long memories-"Defending Radish" is the first tower defense game I really contacted; "Long Grass Yan Tuanzi" once filled my QQ space; And "GG Bond", unfortunately, because of my age, I didn’t really appreciate the style of this animation at that time, but I found some humor in the animation protagonist on Egg Island.

There are also some IP linkages that are quite "live" and can become a topic as long as they appear in front of players. When I saw the familiar, chubby yellow figure in front of Mi Xue Bing Cheng Store, when I opened the game and heard the phrase "You love me, I love you, Mi Xue Bing Cheng is sweet" in the square, I really couldn’t control my hands and couldn’t wait to try.

The linkage of "breaking the secondary wall" is impressive.

Looking at so many linkages, I found the most important secret of IP linkage in Egg Party, that is "fit"-every IP has a positive, warm and childlike core.

In addition to the similarity of the cores, their "fit" is also reflected in the audience. No matter GG Bond, Altman series, Guo Bao Special Attack, Pleasant Goat and Big Big Wolf, they are all classic childhood animation IP. These classic animations used to be small audiences, but now they are the main players of Egg Party.

Another point of "fit" lies in the moldability of appearance. After all, all the linked objects will become "round" images after entering the world view of Egg Party. Obviously, the production team did not blindly pursue the number or popularity of linked IP, but paid attention to the fit of its own image and tried to achieve "original flavor". This kind of linkage, in a sense, will give me an intimate feeling, making me feel that they really crossed from one world to another, rather than simply "changing skins" and hanging a name.

The painting style of DongDong sheep is very compatible with that of Egg Party.

Under the circumstance that "everything can be hatched", the linked universe of Egg Party is growing. In the online consumption scene, Egg Party has almost exerted a global dominance, and "brushed its face" with great potential energy and high frequency. Brands such as Honey Snow Ice City, Fun Duo Duo, Alpine, KFC, etc. have all taken the initiative to establish cross-industry linkage with "Egg Boy", each of which is the top brand of daily consumption scenarios, and has a huge user base, which has injected huge sinking traffic into Egg Boy IP, which in turn has prompted Egg Boy IP to seamlessly connect with various consumption scenarios.

Nowadays, the IP construction of Egg Party has broken through the boundaries inside and outside the game, online and offline. People can see these eggs appearing at the entrance of tea shop, in the doll machine, in the blind box area of theme shop, in the store furnishings of the mall, and in the mobile navigation prompt. This summer, "Egg Party" also had theme linkage with four domestic theme park brands, including Happy Valley and Sunac Water World. People play egg games, listen to egg music, wear clothes with egg image, buy egg dolls and visit egg theme parks ….. "Egg" is gradually becoming a way of life.

The story of "Egg Boy"

After playing "Egg Party", I began to understand the story of "Egg Party". Through the official CG video and the short story, I was surprised to find that there was such a vivid and happy world behind the blind box machine.

In the world view of Egg Party, all the stories happened inside the blind box vending machine. There is a lively and happy egg island behind the blind box machine, where round eggs live. Every time humans throw gold coins into vending machines, it will cause a rift in time and space on Egg Island. Eggs need to work hard to get gold coins symbolizing victory before they can go to the human world.

When you know these background stories, it is inevitable that you will feel more intimate when you see them appear in the loading interface.

Players often see several characters on the loading page, such as Xiao Huang, Xiao Hei, Xiao Fen, Xiao Lan and Xiao Lv. They also live on the island of Dan Zi, with their own unique personalities and lead their own "egg life". It can be said that every character has a very realistic soul, or let the user find his own shadow in it, or make the user resonate with the character story at the same frequency. In addition to the five main characters, the popular characters such as Naughty Maruko, Aberdeen Bear and Heartless Bear also have their own independent story lines, but in the end they will be connected in series at a certain detail, involving the appearances or stories of other characters.

The story characteristics of "a big world has spawned countless small worlds" also make "Egg Boy" IP have almost unlimited tolerance-in the story, players will have emotional resonance with the egg boys; Outside the story, it can accommodate one world view with different IP. As long as you come to Egg Island, you can become friends and become a member of the Egg World.

Many players will discuss the season plot of "Egg Party" on social platforms and be moved by it.

This also makes "Egg Party" not limited to a party game that attracts players with casual gameplay, but has the quality of a truly excellent IP-constantly deriving new game works and accumulating huge fans under its own unique worldview. This power is magical and powerful. If a virtual world becomes an IP that I am familiar with and love, I will no longer be satisfied with being a simple player, but will pay attention to the derivative products, fan creation (even output) of this game, and continue to pay attention to its future, which is the drainage effect brought by IP and the key to the long-term operation of the game.

The development team of "Egg Party" clearly knows this. Since the game was launched, it has been constantly improving and filling the IP content. With the process of linkage with various IPs, the IP of "Egg Party" has become more and more popular. When we mention it, we think of not only the game itself, but also the naive image of Egg and a series of stories derived from Egg Party. With the launch of offline authorization cooperation and IP derivatives, the egg IP has been pushed to another height.

The IP image of "Egg Boy" has penetrated into the hearts of many players.

Looking at the development of Egg IP, I can only think of one word to describe it-"the protagonist of Shuang Wen".

"Shuang Wen" is reflected in "Egg Party", which is loved by everyone, and all the top IP companies have sent cooperation invitations to it. But in essence, the internal reason for this "cool" is that "Egg Party" can fit them perfectly, so as to achieve a win-win effect. By establishing cooperation with Egg IP, these brands have gained a strong blessing and achieved exponential growth in influence. In this situation, "Egg Party" has become the hottest linkage object in the game session.

Another similarity with "Shuang Wen’s protagonist" is that "Egg Party" is ambitious enough-this game wants to build its own IP and create an egg world. From a single party game to complete the transformation of content platform, to dig deep into IP stories and strengthen IP anchor points, and then to link online and offline frequently for dozens of times, the commercial value of the brand is gradually accumulated, thus running through the whole link of IP development and building its own "business kingdom".

The "egg-egg linkage family" is growing.

At the 2022 annual performance conference, Ding Lei, CEO of Netease, said: "In the future, we will invest more in R&D and management, and do a good job in the long-term service of the game (Egg Party). The’ long term’ here is at least 10 years. " If the agreement of "10 years" can really be achieved, then I believe that "Egg Party" can create a classic, popular and enduring national IP as people expect.

At present, with the continuous expansion of the egg IP matrix, we can also predict that in the future, it will have more and more rich linkage forms. What is clear is that "Egg Party" not only subtly builds the trend culture accepted by young people, but also broadens the new extension of "game"-a "virtual amusement park" that can provide healing and joy for all.