分类： xiyu

Special feature of 1905 film network There is no doubt that this week’s release will refresh your understanding of the Transformers series.

　

Farewell to the indiscriminate bombing of "Bomb Shell", director Taravis Knight tells you how cured autobots are when they sell cute.

　

The film’s reputation in North America burst first, and rotten tomatoes were 93%!

　

What concept? It is more fresh than the last four michael bay series combined.

　

A summary of the scores of five Transformers rotten tomatoes

However, the freshness of the first film, which was born in 2007, was only 57%. Based on this, this "Bumblebee" achieved a gorgeous crush of word of mouth.

　

Domestic reputation is also good, Douban 7.5, Cat’s Eye 9.2, and the box office broke through the 100 million mark on the first day.

Whether the series is the best or not, every fan has a scale in his heart.

　

However, it is undeniable that, just like the heroine resurrects the bumblebee with a stun gun in the film, the director also injected a shot in the arm into this national series with a different family fun style.

Before the film was released, Xiao Dianjun also made a special trip to interview the four masters of the film:

If the film is not well made, it will go to Taravis Knight, the director who inherits hundreds of billions of dollars.

Hailee steinfeld, who was nominated for the Oscar for Best Female Actor at the age of 14.

WWE legendary wrestler, john cena of Chinese Saigao.

Lorenzo di Bonaventura, the helm of the Transformers series.

　

Listen to them tell you something you have to know before and after the "Bumblebee":

Back to G1

What is the position of Bumblebee in the deformed universe?

　 　 　 　 　

Draw a clear line with michael bay, starting with the timeline. This "Bumblebee" is set in 1987, and all the transformers are back to Generation 1. You don’t need to see the michael bay series to get into the play easily.

　

What is G1?

　

Generally speaking, it refers to the 98 episodes of Transformers animation that started broadcasting in 1984 and the 1986 Transformers movie.

　

In 1984, Hasbro company reached an agreement with TAKARA company of Japan to use their patents and images to develop American version of deformation toys. In order to cooperate with the sales of toys, Hasbro developed cartoons and three episodes of commercial cartoons.

　

Unexpectedly, after these three episodes of "advertisements" were broadcast, the response was overwhelming, and the legend of Transformers also kicked off.

　

In the late 1980s, Transformers animation was introduced to China, which became many childhood memories of the 1980s.

　

Therefore, this "Bumblebee" chose to return to the 1980s when the series was born, which is very reminiscent of killing. For the whole movie universe, it also means "soft restart".

　

"It is very important for me to return the Transformers to the time when they were really born. I still remember that when I first saw them on TV, it was the coolest thing I had ever seen. Pushing the time forward 20 years also gave us more creative space and we could make a new fuss about style." Director Taravis Knight said.

　

Transformers in Bumblebee Return to Classic G1 Style

Asked about the future development direction of the bumblebee series, the producers who are good at secrecy naturally played "Tai Chi". "It depends on word of mouth and box office performance!"

　

However, the producer said with great certainty that a sequel to the Transformers series and an animated film have been written, and the story of the sequel to the Bumblebee series will be relatively independent and will not cross the main series for the time being.

　

Next page: Deep analysis of eggs in Cybertron War

Respiratory syncytial virus (RSV) is one of the most frequently mentioned respiratory infectious diseases or pathogens in the winter of 2023.

Last November, at the press conference organized by National Health Commission, RSV was mentioned many times. On November 13, 2023, Wang Quan, chief physician of Beijing Children’s Hospital, said, "On the whole, virus is still the most common pathogen of respiratory tract infection in children, including influenza virus, rhinovirus, adenovirus and respiratory syncytial virus." On November 26, 2023, Mi Feng, spokesperson of the National Health and Wellness Commission and deputy director of the Propaganda Department, once pointed out that "monitoring shows that recently, respiratory infectious diseases are mainly influenza. In addition, rhinovirus, mycoplasma pneumoniae, respiratory syncytial virus, adenovirus, etc. "

RSV is a negative single-stranded RNA virus belonging to the genus Pneumonia of Paramyxoviridae. It is named because it is related to respiratory tract infection and can fuse infected cells. Moreover, RSV is the pathogen of acute respiratory infection after influenza.

According to a prospective surveillance study on all-age patients with acute respiratory infection in China from 2009 to 2019, the etiology and epidemiological characteristics of about 231,000 patients were analyzed. As a whole, influenza (28.5%), RSV(16.8%) and rhinovirus (16.7%) were the most common virus pathogens. Children and the elderly are the key people infected with RSV. Among them, in children under 5 years old, the positive rate of RSV detection exceeds that of influenza and rhinovirus, and RSV has become the most common virus pathogen that causes respiratory tract infection in children.

On January 2nd, AstraZeneca and Sanofi jointly announced that the long-acting monoclonal antibody Nirsevimab/Nisevimab was officially approved for marketing in National Medical Products Administration, China, to prevent lower respiratory tract infection (LRTI) caused by RSV in newborns and infants. This also fills the gap that there is no medicine for preventing RSV infection in infants in China.

It is worth noting that nisevimab is the first and only approved preventive measure to protect infants from RSV infection in China, covering healthy full-term infants, premature infants and infants susceptible to severe RSV infection due to special health conditions. In addition, nisevimab can achieve the effect of continuous protection for 5 months with one injection, that is, a typical RSV infection season (November-April in the northern hemisphere, totaling 5-6 months).

AstraZeneca and Sanofi revealed that nisevimab is expected to be listed in China during the RSV infection season in 2024-2025. Previously, nisevi monoclonal antibody had been approved in the European Union and the United States. The listing applications submitted by nisevimab in Japan and other markets are also under review.

At present, there are two main ways to prevent RSV infection: vaccination and drug prevention. In terms of drugs to prevent infection, infants can prevent RSV infection by injecting palizumab or nisevimab, while adults have no related RSV preventive drugs at present.

Both palizumab and nisevimab are products of AstraZeneca. Among them, palizumab is the first drug approved for the prevention of RSV infection in children in the world. It was approved for marketing in the United States in 1998 and has not been approved for marketing in China yet. The population covered by this drug is small, and the EU only recommends the use of this drug for premature infants within 6 months and under 35 weeks after birth, children with bronchopulmonary dysplasia (BPD) who need treatment in the past 6 months, and children with congenital heart disease (CHD) who are over 24 months old.

Moreover, compared with only one injection of nisevizumab in an RSV epidemic season, palizumab needs to be injected once a month in the RSV epidemic season, and the drug price is high.

In terms of vaccines, in 2023, the FDA approved the listing of RSV vaccines from Pfizer and GlaxoSmithKline. Infants within 6 months can take the initiative to inoculate Pfizer bivalent RSV vaccine Abysvo at 24-36 weeks of pregnancy to prevent RSV-related lower respiratory diseases, while people over 60 years old can be inoculated with GlaxoSmithKline’s RSV vaccine Arexvy or Pfizer bivalent RSV vaccine Abysvo for prevention, and there is no relevant RSV vaccine on the market for other age groups.

At present, GlaxoSmithKline’s RSV vaccine has been approved for clinical trials in China and has reached cooperation with domestic pharmaceutical companies. On June 19th, 2023, China National Medical Products Administration Drug Evaluation Center (CDE) official website announced that the RSV vaccine (AS01E adjuvant system) declared by GlaxoSmithKline had obtained implied permission for clinical trials and was suitable for active immunization to prevent lower respiratory diseases in adults aged 60 and above caused by RSV-A and RSV-B subtypes. On October 8, 2023, GlaxoSmithKline reached a strategic cooperation with Zhifei Bio, and Zhifei Bio won the priority agency right of RSV vaccine in mainland China.

It is worth mentioning that not long ago, the only RSV vaccine giant started a patent war. In August 2023, GlaxoSmithKline filed a patent lawsuit against Pfizer, claiming that Pfizer’s RSV vaccine Abrysvo infringed four patents of GlaxoSmithKline’s vaccine Arexvy. If GlaxoSmithKline wins the case, Pfizer will be permanently banned from selling and producing RSV vaccine in the United States in the future.

RSV is considered as the next field with a market of 10 billion dollars. Minsheng Securities Research Report shows that the overall global market size of RSV drugs (including preventive and therapeutic drugs) is expected to increase from $1.8 billion in 2020 to $12.8 billion in 2030, with a compound annual growth rate of 21.4%.

The market potential of RSV can be seen from the sales of products that have been listed. The aforementioned two RSV vaccines, Abrysvo of Pfizer and Arexvy of GlaxoSmithKline, achieved revenue of $375 million and $870 million respectively in the first quarter after being approved for marketing. Insight database shows that even palizumab, which has extremely limited coverage and short effect duration, has reached a sales peak of $1.6 billion in the past decade.

Many domestic pharmaceutical companies have also joined the development of the 10 billion blue ocean market. From the domestic research and development of RSV vaccine, many pharmaceutical companies, such as watson biological/Blue Magpie Bio, Unacon, Zhifei Bio, Clover Bio, Aidiweixin, participated in the research and development of RSV vaccine, but most of them are still in the early stage. Among them, the research and development progress of Aidiweixin is relatively fast, and its product ADV110 is in the second clinical stage; It is estimated that the phase II study will be extended from the elderly group to the infant group in 2024, aiming at protecting children aged 6 months to 5 years and the elderly over 65 years old.

According to the research of children’s RSV preventive drugs, TNM001 of Tylenol Mai Bo is in phase II/III clinical research, and RB0026 of Ruiyang Biotechnology is in phase I clinical trial. In addition to the products already on the market, the fastest research and development progress in the world is Clesrovimab of Merck, which has been in phase III clinical research.

Judging from the drugs under research for the treatment of children’s RSV infection, the domestic pharmaceutical company Aike Baifa AK0529 has submitted an application for NDA registration, and the progress is leading. AK0529 is an oral drug, which is suitable for children from birth to 24 months old. In addition, RV521 from Pfizer and EDP-938 from Enanta are under research all over the world, all of which are oral drugs, suitable for children aged from January to 36 months and 28 days to 36 months respectively. As of October 20, 2023, these two products are in phase II clinical trials.

Editor’s Note: This article is from WeChat WeChat official account "Tech Planet" (ID:tech618), by Li Xiaolei, published by 36Kr with authorization.

Just like 16 years ago, Jason once again became a "crab eater" by taking part in "My Show" and becoming a champion.　

On September 21st, Netease Cloud Music officially announced that it had reached a brand-new strategic cooperation with famous musician Jason. This means that the two parties will carry out innovative operations in music copyright, personal music IP development, music works creation and online music performance. This is also the first in-depth cooperation mode between the head singer and the streaming music platform involving music copyright, personal IP, operation announcement and so on.　

Since 2004, Jason, who has been groping in the music industry, has witnessed the changes of the music industry from the record era to the streaming media era. For the head singers, the new music industry, which is slowly unfolding in front of them, has undergone tremendous changes compared with the past.　

The hard power of music streaming media platform has been extended to the comprehensive operation of musicians and music works, including the redevelopment of music copyright, concerts, IP peripheral and other diversified commercial operations.　

The cooperation with Jason is also the first shot for Netease Cloud Music to open the ∞ Unlimited Music Plan. While supporting original musicians, Netease Cloud Music has another "abacus"-through the "Infinite Music Plan", more mainstream musicians will be held in hand to provide them with a new service model based on the music platform, which will inject more vitality into new and old music.　

The combination of head singers and head music platforms will also become another competitive trend in the music industry.

From the earliest signing of Shangteng Entertainment, to Tianyu Media, and then to the independent studio, Jason, who debuted in the draft, has turned into the top male singer in the Chinese music scene and won the Grand Slam of the mainland music award. In 16 years, he released 14 music albums and left more than 200 singles.　

When Jason debuted as an amateur in 2004, it was a period of drastic changes in the music industry.

Dao Lang became a key figure in Chinese music this year. At that time, there was no concept of "sinking the market", but the first album "The First Snow in 2002" released by Dao Lang, with its unique music type, "entered" the urban and rural markets in one fell swoop, bringing about a change in music types.　

In the record era, musicians mostly earned their income by selling physical albums and records. The sales volume of Dao Lang’s first album claimed to be as high as 2.6 million. Pay-as-you-go CRBT became popular from this year, and the profit of record companies was replaced by the service fee of paying for downloading CRBT. Song Ke, who was the CEO of Taihe Wheat Field at that time, even spent tens of millions to buy out the color ring back tones copyright of Dao Lang’s three songs.　

Over the past 10 years, the mode of music announcement and profit has undergone tremendous changes. The mode of music profit has changed from records and ringtones to establishing exposure on streaming media platforms and social platforms and selling digital singles and albums. At the same time, on the basis of gaining influence, we will tour and develop and sell the surrounding IP products.　

Most mainstream head musicians came out of the era of traditional record industry, and the traditional announcement and distribution modes that prevailed in the past, such as playing charts, releasing records, signing sales tours and performing in various places, have long since fallen behind in this era.　

In the fast-paced moment, the streaming media platform has obviously become an important part of musicians’ communication channels, and the rise of Tik Tok and Aauto Quicker has also opened a new door for musicians.　

In other words, the Internet is reconstructing the traditional music industry, and the cooperation between digital music platform and record companies, brands and musicians has gradually become closer. To some extent, digital music platform plays an important role in promoting the value of the whole industry chain in the music industry.　

Jason’s hand in hand with Netease Cloud Music is clearly an insight into this trend. In fact, this is also a new mode of all-round music cooperation with head singers initiated by Netease Cloud Music.

Under this brand-new mode, Netease Cloud Music will provide multi-dimensional module services such as accurate and intelligent recommendation of works, personal music IP development, exclusive music brand activities, music linkage at home and abroad, cross-border integration of original music, offline and offline music performances, new interaction in Yuncun community, and commercial development of music content.　

For example, relying on personalized recommendation, song list, music review, Mlog and other product features, Netease Cloud Music has built a "music community" with unique vitality, which will help musicians reach users from multiple channels. In terms of music creation, in June this year, Netease Cloud Music also strategically invested in the AI Music Company "AIVA", and will develop innovative products to assist musicians in their creation in the future.

In the era of traditional records, the profit logic is to sell physical album records, relying more on obtaining exclusive copyright. Since her debut, Jason has released 14 albums, more than 200 high-quality music works and more than 40 OST golden songs. For Jason, who has left a large number of works, he can earn a lot of money only by his current copyright and concerts.　

In the era of digital streaming media, besides copyright, how to expand the rich and multidimensional vitality of music and make a music work have a longer tail value and influence has become a new proposition.　

Under this change, it is very important for musicians and platforms to change with the trend.

In April this year, the internal letter of Netease Cloud Music’s 7th anniversary mentioned that "we are witnessing the’ most civilian’ moment in China’s music history". Netease Cloud Music should complete the mission of "delivering the beautiful power of music", and "providing surprises for users", "serving musicians" and "the team should love music" are listed as the most important things.

The internal letter also emphasized that "the service for musicians should be more active, more detailed and more in place". In fact, as early as 2016, Netease Cloud Music pioneered the "Musician Index" and successively launched independent musician support programs such as "Stone Project" and "Ladder Project". Today, with 160,000 original musicians in Yuncun, it seems a natural thing to expand cooperation with mainstream artists in the head.　

In single sales, Netease Cloud Music had a cooperation example with Hua Chenyu’s "I really want to love this world" before. With the energy of the song itself and the operation of Netease Cloud Music, 45 days after its launch, the single has sold more than 16.67 million copies in Netease Cloud Music, with sales exceeding 50 million yuan, which is called "half a billion singles" by netizens.　

In addition to these figures, at present, there are more than 1 million messages in Netease Cloud Music Review Zone. More than 400,000 points were praised by the hottest comments, which is the additional significance given to the songs by Netease Cloud Music Community atmosphere. Some users talk about the background of the song in the comment area, which is a music dedicated to the depressed group, and some users talk about their own depressed experiences and get comfort in the comment area.　

For singers, tours, concerts and other large and small stage presentations are particularly important. Since Jason’s debut, she has held 61 large-scale concerts and toured more than 30 cities at home and abroad, with a total of 1.3 million people watching. In 2018 and 2019, she broke the box office record of a single concert in the Bird’s Nest for two consecutive years.

In the operation of online concerts, Netease Cloud Music has already had the experience of actually operating online performances, including LIVE on the cloud, "Fish Dining in Sodagreen" and the new solo concert of Mr.R&Beats in Wilber Pan.　

Not only that, Netease Cloud Music also took the lead in launching supporting services for paying to watch online performances. Take the online concert of the 7th anniversary of TFBOYS debut as an example. The ticket prices of online concerts are 30 yuan, 158 yuan and 860 yuan, respectively. The higher the price, the more rights and interests you can enjoy, and more products you can enjoy during the week. In the end, the record of this concert reached 786,000 simultaneous online users, which also broke the world record of online paid concerts.　

Today, online performances are gradually normalized, and offline performances complement the ecology. The importance of online performance planning and supporting services is also more prominent.　

Netease Cloud Music launched the "Infinite Music Plan", the essential purpose of which is to strengthen and innovate the deep cooperation mode with the mainstream artists in the head, and give full play to the superior resources of the music platform to carry out all-round integration with the mainstream artists in the head. Taking music as the benchmark core, we will create high-quality, personalized and topical music content.　

While releasing the potential of music IP, it is actually exploring the possibility of music cross-border.

Netease Cloud Music, while continuously supporting original musicians, has also begun to provide a new service model based on the music platform for head singers. To some extent, this is another evolution of the streaming music platform.　

However, in today’s diversified music channels, if we want to be re-recognized and maintain the popularity, it will test our ability to adapt to the operation and publicity of streaming media era more comprehensively.　

It is understood that after the cooperation between Jason and Netease Cloud Music, Netease Cloud Music will launch "Jason Music Week", which will promote many widely sung songs in Jason on the whole platform in terms of song list, cloud circle, Mlog and platform announcement.

From the user’s point of view, mastering the youth market is the key to the future for any industry. There is no doubt that Jason’s incremental audience market comes from young people. You should know that among the active users of Netease Cloud Music, the post-95 generation accounts for more than 60%. For most singers, reaching these new users, being re-recognized and liked is also an important measure to stimulate the original vitality of music.　

At the same time, the community atmosphere of Netease Cloud Music, including music reviews, Mlog, and Japanese push, will undoubtedly drive all kinds of music to find exclusive user groups, and even bring about the proliferation of quantity and the breakthrough of the circle.　

Undoubtedly, in the current music market, the music platform plays a key role in linking the upstream and downstream.　

In the past six months, Netease Cloud Music has successively reached cooperation with Ghibli, Warner Copyright, Shaocheng Times, Rolling Stone Records, Universal Music Group, Indie Works, BPMT(BPM Tokyo), CUBE Entertainment, etc. Almost every month, one or two copyright cooperation agreements have been reached, and the richness of the music library has already reached the leading level in China.　

On September 14th, Netease Cloud Music just announced that it has reached a strategic cooperation with Bertelsmann Music Group (hereinafter referred to as BMG). The two parties will carry out deep-seated and diversified cooperation in the upstream and downstream fields of music copyright, deep development of music IP, music performance, online karaoke and so on.　

Judging from the cooperation of various companies, the cooperation between Netease Cloud Music and various copyright parties is not simply the cooperation of music copyright authorization, but has expanded to more fields. Music copyright, deep development of music IP and deep operation of music performance have been repeatedly mentioned, and this cooperation mode will also become a new trend of copyright cooperation. It is no longer new to obtain music copyright alone. How to inject more three-dimensional vitality into a music work is the key to the competition of streaming media music platforms in the future.　

All these measures mean that Netease Cloud Music is exploring the deep water area of the music platform. In addition to copyright competition, the more important problem left for the music platform has become how to inspire musicians, users and industries to have greater value.　

While absorbing the head musicians headed by Jason, and providing them with high-quality music services, high-quality music content and the community ecology fed back by peripheral services, the differentiation advantage of Netease Cloud is gradually strengthened, followed by the continuous destruction of songs and music-related content. Once this closed loop of musician-content-community ecology is formed, it will undoubtedly become the competitive advantage of Netease Cloud Music in the future.　

Grasping the head musician firmly is another dimension of the music platform besides music copyright competition and user competition. In the future, how to provide more complete music operation for head musicians and independent musicians, pay attention to creation and announcement, and provide new music services will all become the new "homework" of the platform. Only by doing this problem well can you become an "excellent student" in the industry.

Wings of Kirin

Director:

Screenwriter: /

Starring: / / / / /

Type:plot of a play

Producer country/region:Japan

This week’s excellent film "Wings of Kirin" is adapted from Keigo Higashino’s detective novel of the same name, which is called the highest masterpiece of "Kaga Kyouichirou" series of mystery novels by the original author.

Kaga Kyouichirou

Subvert the traditional detective image

Wings of Kirin is the ninth and final work of Kaga Kyouichirou series of mystery novels. Keigo Higashino, the author, used more ink on the image and gold content of Kaga Kyouichirou.

Have the appearance of an idol star, but have no idol burden; Tall and strong, but amiable and humble, Kaga Kyouichirou was called "the least police officer" by the audience. Under the role of Hiroshi Abe, one of the most recognized actors in Japan, he subverted the detective image on the screen.

It is hard for the audience to imagine how much this very human detective will put himself in the suspect’s shoes after learning the truth. For example, in the movie Sleeping Forest, he would wait for the suspect to jump one last dance before arresting her, and promised to try his best to defend her.

"Sleeping Forest" fragment

Or in the movie "Red Finger", he had guessed the real murderer, but he still set up a game step by step to let the suspect tell the truth himself, which protected the integrity of a family to the greatest extent.

Red finger clip

In the movie Wings of Kirin, he deliberately kept his distance from his father, but spared no effort to save the father-son relationship of the victim.　

"Wings of Kirin" clip

In the book, Kaga said, "It is not enough for criminal police to solve the case. When and how to solve the case are the most important."

In the role of Kaga Kyouichirou, besides subverting the audience’s cognition with his image and people’s design, his screen partners are also well-known. Four famous Japanese actresses in the entertainment industry, Meisa Kuroki, Aragaki Yui and others, all played heroines in the series of "Detective Kaga" films, and were dubbed "Kaga Girls" by the audience. Such a luxurious lineup is rare in the same kind of detective films.

The growth experience of the original author Keigo Higashino.

Keigo Higashino is one of the best-selling mystery novelists in Japan. Up to now, he has published more than 90 mystery novels, becoming a rare "triple crown king" in the history of japanese mystery (Edogawa Random Step Award, Japan Association of Mystery Writers Award, Naoki Award).

In contrast to the honor he won, Keigo Higashino actually hated reading in his childhood. Later, he accidentally read an award-winning mystery novel before he started writing.

In 1985, he won the highest honor Edogawa Random Step Award in the 31st japanese mystery for his youth mystery novel After School. At that time, he was only 27 years old, but unexpectedly, he soon reached his low point. Although he won the prize, the sales of books were cold. In order to increase sales, he even went to the bookstore to buy his own new books.

From the first Kaga Kyouichirou series "Graduation" to the ninth finale "Wings of Kirin", the changes of Kaga’s life trajectory and psychological state are actually related to Keigo Higashino’s life experience. He once lived in a house of about 10 square meters in Tokyo for quite a long time. It is because of Keigo Higashino’s interest and sense of contrast that Kaga Kyouichirou’s unique role is created.

From novels to movies

Keigo Higashino, known as a professional film adaptation household.

In addition to the "Kaga Kyouichirou" series of mystery novels being put on the screen for four times, nearly 40 novels by Keigo Higashino have been adapted into film and television works, most of which have achieved good reputation.

Keigo Higashino’s novel The Dedication of Suspect X, published in 2005, has been adapted and put on the screen for many times. In 2008, Japan took the lead in adapting it into a film, and won the most topical film award in the 32nd Japan Film Academy Award, and many nominations including best film. In 2017, China once again turned the novel The Dedication of Suspect X into a film and television. After the film was released, the popularity continued to rise, and the box office exceeded 400 million yuan.

The film released in Japan in 2019 was adapted from Keigo Higashino’s novel of the same name, starring two famous Japanese actors. The film achieved good results in Japan and landed at the 9th Beijing International Film Festival in the same year, and the director also came to the scene.

Let’s walk into this week’s best film and watch a pair of wings of Kirin ready to go!

This program is live.

In this issue of CCTV-6 movie channel’s Saturday promotion version, the presenter Shao Shengyi will take you into the movie "Wings of Kirin" and try to find the answer to the puzzle together. In the Sunday film review, Tian Huiqun, a professor at Beijing Normal University, and Sha Dan, an associate researcher at China Film Archive, will continue to interpret the narrative features of Keigo Higashino’s detective series.

Welcome to this issue of CCTV-6 movie channel "A Good Movie with an Appointment".

Saturday October 29th.

22:22 Saturday Promotion Edition

22:31 Wings of Kirin

Sunday, October 30th

13:31 Wings of Kirin

15:36 Sunday Film Review Edition

　　[Pacific Auto Network Shopping Guide Channel]As one of the representatives of the new three kinds, it has been listed for ten years, but with the low price, the quality of leather and the great advantages of Buick brand, the sales of Excelle are still staggering. However, although the leather Excelle sells well, it is not without its shortcomings. Among them, the most common headache for consumers is the conventional fuel consumption of American cars. However, on February 1st, 2013, the new Excelle will be equipped with a brand-new 1.5L, and the transmission part will be upgraded from the original 4AT to 6AT. The optimization of powertrain will bring better fuel economy, so that the previous gas tiger hat is finally completely lost.

　 　 　 　 Recently, Buick Excelle has a certain discount. You canclick hereAfter submitting the information, some staff will contact you. For more preferential information, you canclick hereMake an inquiry.

　　Since the upgrade of the new Excelle is a small change at best, it doesn’t make much sense to introduce this familiar car too much. The following small series will explain the key projects of this upgrade.

● Highlight 1: Power/fuel consumption: 1.5L engine replaces 1.6L engine, 4AT is upgraded to 6AT, and fuel consumption is reduced.

　　The biggest highlight of the new Excelle is naturally the upgrade of this powertrain. The 1.6L engine that had been supported for many years before was replaced by Buick’s brand-new 1.5L DVVT inline four-cylinder engine. Although it dropped slightly, the output of 83kW(113PS)/6000rpm was slightly higher than that of the current 1.6L model. On the other hand, this 1.5L engine can reach a peak torque of 140Nm at 4000rpm. Matching this brand-new engine is a brand-new 6-speed automatic manual transmission and the existing 5-speed.

　　At the same time of power upgrade, the new car also has better fuel economy. According to the published data, the comprehensive fuel consumption of the new Excelle 1.5L DVVT manual transmission model is 6.6L/100km, and that of the automatic transmission model is 7.6L/100km, which is 1.1 liters and 0.4 liters lower than that of the old 1.6L manual and automatic transmission models, respectively.

● Highlight 2: The fine-tuning of appearance changes has become more atmospheric.

　　The appearance design of the new Excelle has changed a little, and the most obvious thing in the front face is that the lower air inlet has been changed from the original separated type to the integrated type connected with the fog lamp. Secondly, the structure of the internal lamp group of the headlight has been adjusted, and the crystal diamond ice blue of the new projection headlight is eye-catching. In addition, the new turn signal returned to the fender from the original rearview mirror.

　　There is basically no change in the rear of the car, and the full LED brake lights used before the taillights are replaced by ordinary halogen bulbs. On the models with different configurations, the biggest difference between the high-profile models and the low-profile models is the four probes on the rear bumper.

● Summary of vehicle highlights:Generally speaking, this time, the upgrade of the new Excelle is a medium-term small change, mainly aimed at improving the high fuel consumption problem that consumers have reported very commonly, but there is not much change in other aspects.

1905 movie network news The national roadshow of the film "Recruitment Conference of Alien Liaison Officers on Earth" came to the sixth stop in Fuzhou, Fujian on March 23rd. The director, screenwriter, screenwriter and starring walked into the cinema and Fuzhou University to have close interaction with the audience. This coastal city located in the lower reaches of the Minjiang River is warm and humid, with evergreen seasons. The beautiful and rich mountains and rivers must be pregnant with many interesting souls, which can resonate with the unique frequency of movies.

At the event, the audience enthusiastically shared their feelings of watching movies. "Science fiction films can still be so grounded, this is called comedy!" "I didn’t expect serious nonsense to be so funny, which is very humorous with postmodern splicing structure", "Poetry and aliens really don’t contradict each other at all", and the audience sincerely said that "one brush laughed, and after two brushes, the friend cried and said: He is just looking for an answer. I also cried. " The audience’s love and support for the film also touched and encouraged the main creators. Director Kong Dashan said: "You see a group of people in the film have a rough road, but in fact we are much worse than them when shooting." "If you can get some comfort from it, I think it is the meaning of this film."

The film "Cosmic Exploration Editorial Department" was produced by, supervised by, directed by Kong Dashan, starring, and starring Wang Yitong and. At present, the pre-sale of the film has been officially opened and will be released nationwide on April 1.

"Laughter at the scene almost knocked the ceiling off" Fuzhou, the roadshow of the film "Cosmic Exploration Editorial Department", stood in science fiction looking for romance.

On March 23rd, the national roadshow of "Space Exploration Editorial Department" and "Recruitment Conference of Alien Liaison Officers on Earth" came to Fuzhou, the sixth stop. Director and screenwriter Kong Dashan, screenwriter and starring Wang Yitong continued to look for people with the same frequency at the end of the universe. When watching the movie, the laughter at the scene came one after another. "I haven’t seen anything so funny for a long time," one audience jokingly described, "The laughter at the scene almost overturned the ceiling." "The director creates an absurd sense of joy with the huge difference between the hero’s reality and ideal, but he makes no secret of his sympathy, like singing an idealist’s sad song in a light tone, so the audience can always taste the thick sadness while laughing, which is very attractive." Another viewer directly classified Cosmic Exploration Editorial Department as "absurd science fiction", saying that the film allows everyone to "capture the truth and love of human nature from seemingly absurd daily life". "When you think it’s a layer of scams, it turns out to be the only way to the truth," she said emotionally. "This may also be a unique romance and helplessness of this film."

Many viewers were amazed by the performance of Wang Yitong, the screenwriter and star of Cosmic Exploration Editorial Department, in the film. I hope he can "quickly publish a collection of poems" and say that he is not only "well written in poetry", but also plays a very attractive role. "Wang Yitong himself made me want to see Sun Yitong again," an audience immediately said. "Even if it’s just to listen to him recite poems in Sichuan dialect, I have to brush it again." In this regard, Wang Yitong said that he was actually writing a poem for Sun Yitong, who lived in a very limited environment, but "has been receiving cosmic signals", so he used the romantic form of "poetry" to express his feelings from "all kinds of chaotic information".

"Even if you fall to the ground, you should look up at the starry sky." Fu college students found a brand-new hidden egg and were praised by director Kong Dashan.

At the post-screening event of Fuzhou University, a classmate couldn’t wait to share her feelings with the main creators, as if the film had opened a new world for her. "Now the Internet likes to use’ science fiction movies’ to describe romantic love." Then remove the science fiction elements in the film. "I think this is still a real’ science fiction movie’ because it makes me feel the ultimate romance and I want to cry when I watch it." She said that she really liked the part where the leading group got lost in the jungle, which was very "Peach Blossom Spring". A few people walk along a winding path of a stream, which is very poetic. " Another sharp-eyed classmate found a brand-new hidden egg in the film the first time she watched the movie. Listening to her analysis, Director Kong Dashan nodded frequently and cast an approving look. "You are the first person to find it, and it is better than what I want to say. Thank you very much."

At the event, a senior three director also came. He said that he really liked movies and wanted to enter the Beijing Film Academy to become the younger brother of director Kong Dashan. He said excitedly that although "the exam was not very good, I once thought about it or gave it up, but I am very grateful to the director for this film, which has strengthened my belief in being a preparatory filmmaker." The founders were also touched by his words, encouraging him to stick to it, as another audience shared, "When someone finally achieved his dream, he not only lit up his own life but also lit up others’ lives". I hope everyone can find their own direction when they are confused, as a film review that director Kong Dashan likes very much said: "Please follow the guidance of what you love, because that is the answer."

　　Author: Song Xiaowu (Professor, China Institute of Income Distribution, Beijing Normal University)

　　Since the reform and opening up, we have learned from the experience and lessons of developed market economy countries, combined with the actual situation in China, and after arduous exploration, we have initially established a socialist market economy distribution system. Since the 15th National Congress of the Communist Party of China, the CPC Central Committee has repeatedly reiterated its adherence to the distribution system with distribution according to work as the main body and multiple modes of distribution coexisting. In 2019, the Fourth Plenary Session of the 19th CPC Central Committee adopted the Central Committee of the Communist Party of China’s Decision on Several Major Issues Concerning Upholding and Perfecting the Socialism with Chinese characteristics System and Promoting the Modernization of the National Governance System and Governance Capacity, which juxtaposed the distribution system of "distribution according to work as the main body and coexistence of various modes of distribution" with "socialist market economic system" and "public ownership as the main body and common development of various ownership economies" and raised it to a basic socialist economic system. Practice has proved that the distribution system with distribution according to work as the main body and coexistence of various modes of distribution has greatly mobilized the enthusiasm of enterprises and employees and provided a basic platform for the sustained and rapid growth of China’s economy, which we should adhere to for a long time. At the same time, we should also see that in the field of distribution, the problem of imbalance is increasingly prominent and the problem of inadequacy still exists. On the road to common prosperity, how to further deepen the reform of the distribution system and build a coordinated income distribution system of primary distribution, redistribution and tertiary distribution is a new challenge.

　　Primary distribution, redistribution and tertiary distribution are closely related to each other, and each of them follows different principles. Primary distribution is the foundation. Under the condition of socialist market economy, the market plays a decisive role in the allocation of resources. Labor, land, capital, technology, management and data should all be allocated by the market, and each should be rewarded according to its contribution. The secondary distribution is based on the primary distribution. Without the reasonable and legal primary distribution of income from all walks of life, it is difficult for the country to establish a standardized secondary distribution system including basic social security, taxation and financial transfer payment. The third distribution should encourage and guide high-income groups to enhance their sense of social responsibility, actively participate in and set up social welfare undertakings, and it is based on the initial distribution and redistribution. We can imagine that if the initial distribution still allows enterprises to eat from the same pot as the state and employees to eat from the same pot, and egalitarianism prevails, there will be no third distribution.

　　Some people think that "the initial distribution depends on the market, the redistribution depends on the government, and the third distribution depends on voluntariness". This summary is concise and easy to remember, but it is also somewhat simplified. In terms of initial distribution, if the market system is relatively mature and sound, there is no big problem with the formulation of "initial distribution depends on the market" in principle. However, China has turned from a planned economy to a socialist market economy, and the market system construction, especially the factor market construction including labor, is still not perfect. For example, the urban and rural household registration system and the basic public service system closely related to it have divided the labor market, resulting in the income of nearly 300 million migrant workers being depressed for a long time. Obviously, the initial distribution of migrant workers can not be simply solved by the individual labor contract relationship such as independent employment of enterprises and independent employment of migrant workers. The deep-seated problem is how the government can further break the administrative division between urban and rural areas and accelerate the cultivation of a unified labor market. In 2020, the central government issued the Opinions on Building a More Perfect System and Mechanism for Market-oriented Allocation of Factors, proposing to deepen the reform of the household registration system, smooth the channels for settlement, "explore and promote the cumulative mutual recognition of the years of household registration in the same city in the Yangtze River Delta, Pearl River Delta and other urban agglomerations", "liberalize and relax the restrictions on urban settlement except for a few megacities, and try to register the household registration system with the habitual residence", "establish a mechanism linking basic public services such as urban education, employment and entrepreneurship, medical and health care with the permanent population,Promote the allocation of public resources according to the size of permanent residents. " Implementing the above policies and measures will greatly accelerate the process of urbanization of migrant workers and is of great significance to narrowing the income distribution gap. For another example, it is also an indispensable responsibility of the government to adjust the minimum wage guideline, strengthen the supervision of the labor market, and provide public services for employment.

　　"Redistribution depends on the government" is no problem in principle. Basic social security, taxation, financial transfer payment and other redistribution systems are implemented by government legislation. China has established a social security system covering the whole people, exempted agricultural taxes and reduced the burden of corporate taxes and fees during the epidemic period, increased support for poor areas such as the old and the young through financial transfer payments, and promoted the equalization of basic public services, and made great progress in secondary distribution. The problem now is that China’s redistribution system has not played a sufficient role in stabilizing the initial distribution gap. In the late 1980s and early 1990s, in view of the prevailing social background of egalitarianism, it was proposed to introduce the incentive principle of initial distribution into redistribution, which was understandable under the historical conditions at that time. After 40 years of reform and opening up, great changes have taken place in China’s social and economic life. While creating a miracle of rapid economic development, many problems have gradually accumulated, among which the gap in income distribution is very prominent. In this case, the reform of the basic social security system in the 14 th Five-Year Plan and the next period should emphasize and improve its fairness and mutual assistance. In terms of tax system, the proportion of direct taxes in China is still low, in which the highest marginal tax rate of labor remuneration is higher than the capital income tax rate. Among the direct taxes in China, the property tax, inheritance tax and gift tax, which are mainly aimed at flow income and adjust the gap of stock property, have been brewing for many years and have not been introduced. Long-term accumulation will certainly enlarge the wealth gap of residents.Therefore, during the Tenth Five-Year Plan and in the future, the focus of government redistribution should be on stabilizing the excessive gap in initial distribution.

　　The formulation of "three distributions depend on voluntariness" is not rigorous enough. Voluntary donation is certainly worth promoting and affirming. In 2016, China promulgated the Charity Law, which clearly stipulates that "charity activities should follow the principles of legality, voluntariness, honesty and non-profit", and "the state encourages and supports natural persons, legal persons and other organizations to practice socialist core values, carry forward the traditional virtues of the Chinese nation, and carry out charity activities according to law". The third distribution is still in its infancy in China, and there is still a big gap between the per capita donation and that of developed countries. However, the number of billionaires has surpassed that of the United States, ranking first in the world. From the international experience, if there are no taxes such as inheritance tax and gift tax, it is difficult to develop the three distributions in a standardized way only by propaganda and moral inspiration. With the platform of inheritance tax and gift tax, at the same time, giving tax incentives to charities and other social welfare undertakings, establishing institutional mechanisms conducive to the healthy development of charitable organizations and strengthening supervision and management, the three distributions can be more fully developed.

　　To sum up, the primary distribution focuses on mobilizing the enthusiasm of market competition at all levels of society, so that all sources that can create wealth can fully emerge. Redistribution focuses on the equalization of basic public services, correcting the "Matthew effect" of the market and laying a solid foundation for social stability and sustainable economic development. The third distribution focuses on charity and public welfare, so that the fruits of economic development can better benefit all citizens. The distribution system in these three areas should be adjusted and combined according to different stages of economic and social development. It is the basic platform to realize common prosperity to build a distribution system with different emphases and internal connections.

　　Guangming Daily (October 9, 2021, 02 edition)

　　How to increase production and increase efficiency of grain and oil crops? Recently, the reporter learned that the National Agricultural Technology Center, together with the Expert Steering Group of Scientific Fertilization and Water-saving Agriculture of the Ministry of Agriculture and Rural Affairs, has selected five practical technical models for increasing fertilizer and water production and increasing efficiency, which are suitable for the production of grain and oil crops such as rice, wheat and corn. The arrangement is as follows, for the reference of farmers.

　　The foliar fertilization technology model of "one spray and more promotion" for grain and oil crops　

　　This model is suitable for grain and oil crops such as rice, corn, soybean, etc. In view of the realistic scenes such as late fertilizer removal, high temperature and drought, scanty rain, and occurrence of diseases and pests, water-soluble fertilizers, stress-resistant agents, regulators, pesticides and fungicides are scientifically mixed and sprayed as needed to promote the stable growth of strong seedlings, post-disaster recovery, grain filling maturity, yield increase and pest control.

　　The technical points are as follows: firstly, the fertilizer is carefully selected, and the quick-acting nitrogen fertilizer, potassium dihydrogen phosphate, water-soluble fertilizer with large elements and medium and trace elements are selected for the later supplementary fertilizer; Water-soluble fertilizers containing humic acid, amino acids and trace elements are selected for adjusting nutrition; The growth regulator can be brassinolide, triacontanol, indolebutyric acid, etc. Apply pesticides according to the occurrence of pests and diseases. Fertilizer products should be registered or put on record by the agricultural and rural departments. The second is to optimize the combination. Neutral or acidic fertilizers can be directly mixed with pesticides with similar pH values, and mixing tests should be carried out before mixing alkaline fertilizers with pesticides. The third is efficient spraying, using modern equipment such as unmanned aerial vehicle, high gap spray bar sprayer and vehicle-mounted stretcher to spray.

　　Technical model of "lateral deep fertilization" for rice　

　　Integrate lateral deep fertilization, remote sensing diagnosis, and drone topdressing, give full play to the advantages of agricultural machinery and agronomy, and accurately control the dosage of fertilizer varieties, the proportion of nutrient forms and the timing of fertilization, so as to realize mechanized and precise fertilization in the whole growth period.

　　Technical points: First, the variety of base fertilizer is optimized, and the special formula fertilizer for slow (controlled) release is selected, which has uniform particles and moderate hardness and is convenient for machine application. Secondly, fertilization and transplanting should be synchronized, and the fertilizer should be evenly and quantitatively applied to the sides of the seedlings with a depth of 4-6 cm, and the nutrients are concentrated in the root zone, which is sufficient and easy to absorb. The third is intelligent nutrition diagnosis, and multi-spectral remote sensing diagnosis is carried out in the middle and late stage to guide the UAV to apply fertilizer accurately, efficiently and as needed, supplement nutrition in the later stage, enhance photosynthesis, enhance stress resistance, prevent premature aging, protect big ears, increase grain weight and achieve high yield.

　　Technical mode of "mechanical deep application+topdressing by drone+one spraying and three prevention" for wheat　

　　Integrate seed and fertilizer sowing together, "one spraying and three prevention" technology, subsoiling layered fertilization seeder, unmanned aerial vehicle and other equipment, supporting slow (controlled) release of fertilizer, overall planning of base fertilizer topdressing, combination of quick-acting slow release and compatibility of nutrient forms, and solve the problems of large loss of base fertilizer and premature aging in the later stage.

　　Key technical points: First, mechanical deep application, selecting slow (controlled) release new fertilizers, rotary tillage after spreading, the depth is more than 20 cm, or adopting simultaneous sowing of seeds and fertilizers to ensure nutrient supply and promote root growth. Second, the drone topdressing, according to the situation of wheat seedlings, strengthen fertilizer operation, focusing on topdressing wheat fields that are frozen in early spring and weak seedlings in late sowing to promote growth and improve tillering. The third is to spray three defenses, mixed with water-soluble fertilizers, regulators, pesticides and fungicides, etc., to increase grain size and weight, and prevent pests and diseases.

　　Technical model for increasing yield of ultra-deep subsoiling maize in dryland by one-step layered fertilization　

　　Integrate key technologies such as super subsoiling and three-layer fertilization to effectively solve long-term problems such as weak root system and late fertilization.

　　Technical points: First, ultra-deep loosening is increased from 25-30 cm to 50 cm, breaking the bottom of the plow, fully storing natural precipitation, and promoting the root to be tied to 50 cm. The second is layered fertilization. The fertilization depth is divided into three layers: shallow, medium and deep. The seed fertilizer depth is 8 cm, the middle fertilizer depth is 16 cm, and the deep fertilizer depth is 28 cm. The common compound fertilizer is replaced by functional fertilizers with long-term effect and root growth promotion, so as to realize accurate supply of nutrients.

　　Production technology model of bill of lading with integrated water and fertilizer for corn drip irrigation　

　　On the basis of drip irrigation water and fertilizer integration technology, measures such as compact and dense varieties, reasonable close planting, dripping seedling emergence, chemical control and lodging prevention and control of pests and diseases are integrated.

　　Key technical points: First, crop density is increased by more than 30% by strengthening water and fertilizer supply support, from less than 5,000 plants to more than 6,500 plants. Second, the coupling of water and fertilizer, drip with fertilizer after sowing to promote the whole seedling to be strong, supply water and fertilizer on demand, in stages, in a balanced and accurate way throughout the whole process, and move nitrogen and potassium backward to ensure that fertilizer is not removed in the later stage. Third, chemical control and lodging prevention, planting plots with high density, overgrowth and easy lodging, using special chemical control agents during 6-8 leaves spreading to enhance lodging resistance and drought resistance, and realize short stalks, large ears and high yield of crops.

"Making money in the baking industry is the Chinese New Year and Mid-Autumn Festival." During the Mid-Autumn Festival, moon cakes are a must-have food for every household and one of the most valued business opportunities for businesses.

According to the data of China Bakery and Sugar Products Industry Association, the output of moon cakes in Mid-Autumn Festival this year is about 300,000 tons, and the sales volume is expected to be about 20 billion yuan. The product price remains basically stable, and the market competition is further intensified.

The reporter visited and found that the Mid-Autumn moon cake market in this city, after the hot time was wrong than in previous years, the price was more affordable and close to the people, and the traditional old flavor and old brand were more favored.

▲ Citizens line up to buy moon cakes.

The peak of moon cake sales is wrong.

As the Mid-Autumn Festival approaches, there is a long queue in front of Xinle pastry shop in Honghuli, Hongqiao District. "It has been lined up for more than two hours." The citizens who will soon be at the door told reporters.

Compared with previous years, the queue this year is almost twice as long, and the end of the queue has extended to the small garden in the community behind the store. Some elderly people took advantage of the queue to sit on the bench in the small garden for a while. "Oh, I’m so tired that my waist is exhausted. I haven’t stood for that long. I buy it back in an hour every year. "

▲ The team buying moon cakes extended to the small garden behind the store.

In addition to the citizens of this city, there are many foreign customers in this year’s team. Xiao Gao, a 90-year-old boy from Tangshan, came here for the first time to queue up to buy moon cakes. "If the daughter-in-law lets you come, you have to come." He said with a smile, in recent years, with the early fame of Tianjin, the reputation of Honghu in Hongqiao District has also soared. "I always see online celebrity bloggers visiting stores, and I love to eat the five benevolence. At about 10:15 am, I drove from home and arrived in an hour and 20 minutes. I plan to buy 4 gift boxes first. "

Compared with previous years, this year’s moon cake sales peak came later. "We started selling moon cakes in stores on August 1, but the real popularity should be a week ago." Han Yali, the store manager, told the reporter, "Maybe the people now think that the later they buy the mooncakes, the shorter they will stay at home."

The same is true in large supermarkets, which began to enter the peak season of moon cake sales last week. "This year, everyone generally bought it late. In previous years, it was sold very well after more than ten days." He Li, the customer service manager of RT Mart Supermarket, analyzed, "Now there are many sales channels, not only for overbought, online and offline, but also for some baking shops, with scattered customers."

According to the Mid-Autumn Moon Cake Industry Trend Report 2024 issued by China Bakery and Sugar Products Industry Association, the traditional channel is still the mainstream in this year’s moon cake sales, but the e-commerce platform and live delivery continue to receive key attention. The sales of moon cakes on several platforms show that some special moon cake varieties have been welcomed by consumers. For example, nearly 100,000 pieces of Jin Jiu Wuren Golden Leg Mooncakes packed in 1 kg have been put together on the platform, and the sales volume of 2 kg is close to 30,000 pieces. "This shows that online sales channels have played a positive role in the promotion and sales of mooncakes".

In addition, some innovative and cross-border moon cakes have also achieved good sales on the online platform. For example, the sales of online celebrity moon cakes such as Black Myth doubled. In the process of online sales, live delivery and short video have become important marketing means. Tianjin local brand Xianghe Bobo Shop is promoted through live webcasts and short videos, expanding the market to a wider area; Xinle moon cake also tried to "touch the net" for the first time this year, and the group purchase coupons and vouchers launched were quickly sold out.

In order to cope with the peak passenger flow, all stores have increased their staff, including workers from the production plant, who have arranged to help in the stores. "There must be more than 15 people in this class, all at the front desk", and Xinle pastry shop is busy. At the same time, in order to improve efficiency, merchants will issue paper-based mooncake purchase orders for customers waiting in line to fill in in advance and hand them directly to salespeople after entering the store. "There are also two electronic settlement machines, and both WeChat and Alipay can be scanned," the staff told reporters.

Liu Lingling, manager of Xiangdezhai pastry direct store, said, "At present, the store sells 100 to 200 pieces of bulk moon cakes and more than 100 boxes of moon cake gift boxes on average every day. In August, it will enter the peak season of sales, and in September, there will be more gift boxes. Customers will take the gift box with them while eating, and some customers have chosen to make a reservation and come back to get it. "

The price is falling, how is the quality?

In large supermarkets, when many consumers push shopping carts to buy moon cakes, they obviously feel that the prices are more affordable than in previous years: "There are quite a lot of kinds, the prices are reasonable, and there are promotions before the holidays."

The reporter saw that the three squirrel brand gift boxes have 10 mooncakes per box, and the lowest price has reached a box in 39 yuan. Almost all Taoxiang Village and Wufangzhai are in a box of 100-200 yuan. Combined with the promotion activities launched by supermarkets, the prices range from tens to more than 100 yuan. Dangbo, a salesperson of Taoli mooncake, told Tianjin Radio reporter that there are more kinds of mooncake gift boxes pushed by supermarkets this year, and the price is lower: "Our most expensive one is 299 buy one get one free, and the cheapest one is 99 buy one get one free, which is 50 yuan per box, which is cheaper than some bulk ones."

"The mooncake gift box with simple packaging and mid-range price is currently the best seller." He Li, the customer service manager of RT Mart Supermarket, said that the hundreds of brand moon cakes launched by supermarkets this year, except for high-end moon cakes such as Maxim’s, hardly exceeded a box in 200 yuan.

And bulk moon cakes have also lowered their prices this year. "There is more than one piece of ice crust, five pieces of Soviet-style moon cakes with 16 pieces of 9 pieces, and nine pieces of mini moon cakes with 8 pieces in a box …" The prices of some bulk months are lower than those of ordinary cakes on weekdays. "This is also the taste and consumption consciousness that manufacturers adapt to people now."

There are also some time-honored brands of moon cakes in this city. In Xiangdezhai pastry shop located in Huanghe Road, Nankai District, bulk mooncakes and mooncake gift boxes occupy half of the counter space. Most mooncakes are 100g in size, and the price is 8-10 yuan per piece. At the same time, the quality of stuffing has increased.

Chen Xianbiao, director of operation of Xiangdezhai Food Co., Ltd.: "For example, in previous years, Wuren moon cakes were all 12 yuan, but this year they were reduced to 10 yuan, and some high-end nut fillings such as cashews and pine nuts were added, which improved the quality of our raw materials."

Founded in 1846, Xiangdezhai brand is one of the oldest Chinese brands in Tianjin. This year, the company not only built a modern production workshop in Xiqing District, but also opened a number of direct stores in Tianjin, Langfang and Dalian. Combined with the process of "frozen semi-finished products", the production cycle of cakes can be dispersed, and the freshness and taste are maintained, while the production efficiency of products is improved. "The trend of concentrated production capacity in the Mid-Autumn Festival has moved to the five months from May to September, which makes our costs more rational, prices lower and competitiveness stronger." Chen Xianyu said.

Compared with previous years, the specifications and prices of Xinle moon cakes purchased on the spot have hardly changed. However, the store not only launched preferential group purchase coupons this year. "The feeding changes every year, and the raw materials added to it are more refined. For example, in this material, I used to put 5 kg of peach kernels, and now I may put 8 kg of this raw material."

In 2022, the National Development and Reform Commission and other four departments jointly issued the "Announcement on Curbing" High-priced Mooncakes and Promoting the Healthy Development of the Industry "to promote the return of mooncakes to the attributes of mass consumer goods. In April this year, the revised version of the "General Rules for the Quality of Moon Cakes" was officially implemented. The new regulations made it clear that wild protected animal ingredients such as shark’s fin should not be used in moon cake fillings, and rare and precious ingredients such as bird’s nest should not be used.

Wearing a "magic spell", the price of moon cakes returns to rationality. According to the information recently released by China Bakery and Sugar Products Industry Association, the mainstream mooncake gift boxes are concentrated between 70 yuan and 220 yuan this year, which is flat or slightly lower than that in 2023. The "sky-high" mooncake gift boxes above 500 yuan have basically withdrawn from the conventional market.

Some folklore experts said, "The implementation of the national standard" Restricting over-packaging of commodities requires food and cosmetics "clearly limits the over-packaging of moon cakes, and stipulates that moon cakes should not be packaged and" bundled "with red wine, tea and other ingredients. Under the combined effect of these measures, the rational return of moon cake prices will not only benefit the lives of citizens, but also promote the healthy development of the market, reduce waste and promote the return of traditional culture!"

Reporter | Liu Keqi

Edit | Chen Tong

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Original title: "Mid-Autumn Festival" What moon cakes are waiting in line in Tianjin this year? 》

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