With the approaching of summer, the JD.COM 618 Shopping Carnival in 2025, a high-profile annual event in the electric business community, is poised to bring consumers an unprecedented shopping feast with a strong preferential lineup and innovative gameplay. This time, JD.COM carefully planned to optimize the shopping experience in an all-round way, with a large number of spot goods with rich subsidies and novel gameplay, and committed to letting consumers enjoy the value and joy of shopping this summer.
The JD.COM 618 event was promoted in stages and orderly, bringing continuous surprises to consumers. At 8 o’clock on the evening of May 13th, the "Heart Shopping Season" was first launched. As a warm-up activity, it will last until May 28th. During this time, consumers can feel the atmosphere of the shopping festival in advance, choose their favorite products and lock in the offers in advance. Then, at 8 o’clock on the evening of May 31st, JD.COM 618 officially kicked off. At that time, massive and over-valued goods will be fully sold, and various preferential activities will be launched simultaneously, and a wonderful shopping spree will be staged soon.
At the beginning of the event, the most anticipated red envelope benefits hit hard. From May 13th, the JD.COM 618 red envelope was officially opened! Just open the JD.COM APP on your mobile phone and search for "Shopping Red Packet 999". You will get three chances to receive red packets every day, and this benefit will last until June 18th. For more than a month, you can harvest surprise red envelopes easily with your fingers. These red envelopes can be directly deducted from cash at the time of shopping settlement, which can save a lot of money whether you buy daily necessities or long-awaited big items.
At the same time, JD.COM also has state subsidies for different categories: search for "mobile phone 500" or "Apple mobile phone 886" in JD.COM APP to buy mobile phone tablet digital products, and you can enjoy the 500 yuan subsidy at the highest; Search for "home appliances special 818" to buy home appliances, and the maximum subsidy can reach 2000 yuan, so that consumers can buy high-quality goods at more affordable prices.
This time, JD.COM 618 achieved a comprehensive upgrade in gameplay and built a rich and diverse marketing matrix. In the basic gameplay, classic preferential activities such as "over 200 MINUS 20 coupons" and "cross-store full reduction" have returned strongly, and the incentives are even stronger. Consumers can easily enjoy direct reduction and exemption as long as they meet the conditions, whether they buy a single item or a combination of multiple items across stores, and these offers can also be superimposed, so that consumers can really spend small money and buy good things.
In addition, JD.COM has carefully created seven theme promotion days, including surprise day, super spike day, 10 billion subsidy day, super provincial special price day, super live broadcast day, PLUS member day and ten thousand stores spike day. These theme days span the heart shopping season and the official activity period of 618, and each theme day has its own characteristics. There are random discounts and mysterious benefits on surprise day; Super spike day hot goods are limited in time and low in price; On the 10 billion subsidy day, JD.COM invested a huge amount of money to subsidize goods; Super-provincial special day focuses on good things with high cost performance; Well-known anchors on Super Live Day bring exclusive coupons and sweepstakes; PLUS members enjoy exclusive discounts and preemptive rights; Thousands of stores kill seconds, and massive stores kill seconds synchronously. During the event, many stars and popular IP will also be strongly linked, bringing interesting interaction and rich prizes, making shopping full of surprises and joy.
Tmall 618 red envelope
You can get 618 red envelopes by searching for [Happy 2266] on mobile phone Taobao.
618 has activities not only in JD.COM, but also in Taobao Tmall, which provides consumers with red envelopes to collect. You can collect them every day according to the above method, and the red envelopes you receive can be superimposed and used.
The whole 618 activity is divided into four stages. At the beginning stage, the explosive goods are launched at a low price, and consumers can snap up popular new products at the first time; During the special period, sales promotion will be carried out by category in turn to meet the segmentation needs of different consumers; During the climax, all kinds of carnival, the preferential intensity reached its peak, and the benefits such as red envelopes, full reductions and discounts were covered in all directions; JD.COM app searches for [Shopping Red Packet 999] to get 618 red packets. During the return period, consumers who missed the previous activities will be given the last chance to pick up the missing items. Popular products will be replenished with affordable prices and sufficient inventory.
In terms of characteristic play, JD.COM is also full of highlights. The "Spike" channel launched activities such as Super Spike Day and Big-name Spike Day, which helped businesses to enhance their exposure and gave consumers more opportunities to snap up big-name good things at ultra-low prices. The innovative "State Subsidy × 10 Billion Subsidy" channel combines policy dividends with platform concessions to create a shopping feast with the largest annual concessions. Consumers can enjoy double subsidies when purchasing a variety of goods, and realize low-cost shopping on the whole network. The "Special Price" channel brings activities such as "50% discount on special weekend", "2 yuan postage" and "factory direct sale", so that consumers can enjoy the super-value shopping experience. The "Trial" channel has been upgraded, and JD.COM has invested billions of resources to implement the model of "try first and then buy" big-name explosive products, which not only reduces the shopping risk of consumers, but also helps brands to pull new promotions and achieve a win-win situation.
In 2025, JD.COM 618 will invite consumers to this affordable and interesting shopping feast with full sincerity and innovative gameplay. No matter what kind of consumers you are, you can find your own shopping fun here and start a summer shopping spree!