CCTV News:At present, the energy crisis in Europe is getting worse and worse. Electric blankets, heaters and heat pumps have become the new choices for many European families to heat in winter. Home appliance enterprises in Cixi, Zhejiang, Yiwu, Shunde, Guangdong and other places in China have also ushered in a wave of orders. In Cixi, Zhejiang, although the peak season of heater production has ended, many merchants are still rushing to make orders.
In a heater manufacturer in Cixi, Zhejiang Province, the reporter saw that the heaters on the workshop production line were undergoing final assembly and packing. The person in charge told the reporter that there were four production lines in this workshop, and all of them were currently rushing to make heater orders.
It is understood that at present, the orders produced by heater enterprises are all made up by customers, and this situation is very common in heater enterprises in Cixi this year.
According to the data of Cixi Customs in Ningbo, from January to August this year, Cixi heaters exported 3.35 billion yuan, up 26.3% year-on-year, of which 1.53 billion yuan was exported to the European Union, up 55.2% year-on-year. These heating products exported from Cixi usually cost $8 to $10.
The heater is cost-effective. Enterprises seize the opportunity, innovate and open up overseas markets.
The difficulty of wintering caused by the energy crisis in Europe has made China heating products manufacturers welcome a "window", but with the change of supply and demand, how long can this market last? How should enterprises continue to expand overseas markets?
Du Wanli is the head of a foreign trade company in Cixi, Zhejiang Province. When the reporter saw him, he was negotiating with a purchasing docking person from a European and American supermarket. He told reporters that many European and American customers have found him recently, hoping to purchase heaters.
Du Wanli told reporters that the reason why so many buyers have come here is that Chinese-made heating equipment has certain advantages in performance, safety and price.
During the interview, people in the industry told reporters that this wave of replenishment of heating products may be only a short-lived market for many China manufacturers, but it will still bring some changes to the heater industry. Many enterprises have started a new round of product research and development, hoping to take this opportunity to further expand the domestic and overseas markets.