[Aika Auto Aika One-Corner SHOW Original]
"High-quality development should have three foundations: first, quality; The second is to create value; The third is to adhere to long-termism. "
This is the speech made by Yin Tongyue, Chairman of Chery, at the 2023 world internet conference Auto Nighttalk. In 2023, Chery Automobile made full efforts in the new track of new energy and intelligent networking, and constantly improved its competitiveness in three levels: "technical Chery", "international Chery" and "user Chery". Through the rapid growth of sales volume, comprehensive new energy layout, word-of-mouth improvement of product strength and image breakthrough, Chery has accelerated the new energy utilization in an all-round way, showing its outstanding performance beyond the industry growth rate. The company is committed to promoting high-quality development and making "Technology Chery" a global user’s love. Looking forward to 2024, Chery will continue to keep up with market changes, take "the sales growth rate is 10-20 percentage points higher than that of the industry" as the goal, insist on putting the management quality in the first place, and strive to pursue higher quality development.
At the 2023 Chery Technology DAY, Yin Tongyue, Chairman of the Party Committee of Chery Holding Group, publicly shouted: "In the next new energy market, Chery will no longer be polite". Why does Yin Dong, who has always been low-key, say this? In this issue of "Love Card One-Corner SHOW", let’s discuss it together.
I. 2023: Develop new energy resources in an all-round way from the leading position of fuel.
1. Acceleration of sales growth
In 2023, in the face of unprecedented competitive pressure in the industry, Chery Group firmly followed the high-quality development path of "brand up, market outward, technology to the future, industry to the whole value chain". In this year, Chery’s operating performance reached "four historical highs": the group’s annual revenue exceeded 315.1 billion yuan for the first time, up 50.4% year-on-year, achieving a leap-forward growth of 100 billion yuan a year; At the same time, Chery Automobile achieved leap-forward growth for 12 consecutive months in 2023, with annual sales reaching 1,881,316 vehicles, up 52.6% year-on-year, far exceeding the industry average growth rate; In addition, the number of cars exported by the Group reached 937,148, up 101.1% year-on-year, maintaining the leading position of China brand passenger cars for 21 consecutive years; In the "2023 China New Car Quality Report" released by J.D. Power, Chery ranks first among its own brands. These achievements fully demonstrate the strong strength of Chery Group in the market competition and its determination to pursue high-quality development.
[Yin Tongyue, Chairman of the Party Committee Secretary of Chery Holding Group, speaks at 2023 Chery Technology DAY]
So far, Chery Group has more than 13 million global car users, including 3.35 million overseas users. In 2023, the annual sales volume of Chery brand reached an astonishing 1,341,261 vehicles, up by 47.6% year-on-year. This achievement not only showed the strong competitiveness of Chery in the domestic market, but also further consolidated its important position as a global automobile industry.
2. Overall layout of new energy sources
After 27 years of unremitting efforts, Chery Automobile has actively laid out new energy, intelligent networking, shared travel and other emerging fields on the basis of stabilizing the traditional fuel vehicle market, showing its forward-looking market vision. In terms of passenger car business, Chery has formed a diversified technical route including hybrid, extended range, pure electricity and hydrogen energy, showing its strong technical research and development strength. At the same time, through deep integration with battery, motor, electronic control and other fields, Chery has formed a "four vertical and three horizontal" R&D core layout, laying a solid foundation for its future continuous innovation and development.
[Mars architecture — — Super hybrid platform]
2023 is a crucial year for Chery to accelerate the comprehensive new energy strategy. With the brand-new new energy product sequence of Chery brand — — With the acceleration of the storm, Chery’s new energy products have entered a substantial landing stage. It has opened the "acceleration" of Chery’s running in the new energy era and injected new vitality into the company’s future development.
[5th generation ACTECO 1.5TGDI high-efficiency hybrid engine]
With the release of Mars architecture-super hybrid platform, the success of Chery Automobile’s new energy night, and the off-line of Kunpeng super hybrid C-DM special engine and gearbox, Chery demonstrated its profound strength in the field of new energy technology. The successful convening of 2023 Chery Technology DAY further demonstrated Chery’s firm determination and cutting-edge strength in scientific and technological innovation. "The wind comes from the east — — In the 2023 Chery Fengyun New Energy Night, the brand-new new energy sequence Fengyun of Chery brand was officially unveiled, and Fengyun A9 and Fengyun T11 concept models also ushered in the world’s first show, demonstrating Chery’s innovative thinking in the design of new energy vehicles. Subsequently, Fengyun T9 rolled off the assembly line and Fengyun A8 was officially listed, which marked that Chery brand entered a new stage of new energy transformation in an all-round way and laid a solid foundation for Chery’s future development in the new energy market.
[2023 Chery Fengyun New Energy Night held grandly]
Fengyun, as the first car owned by Chery Automobile, has caused a sensation in the whole country since its listing in 1999. Its excellent reputation of "everything is moving and moving" quickly spread all over the country, successfully breaking the monopoly position of joint venture vehicles in the domestic market, and making cars truly enter ordinary families in China. The birth of Fengyun not only laid the initial heart for Chery Automobile to make high-quality cars, but also opened a new chapter in the development of China’s own brand cars.
Nowadays, with the arrival of a new era, Fengyun has been given a more important mission. As a brand-new energy sequence under the Chery brand, Chery Fengyun came into being, aiming to break the existing market structure again, redefine the new standard of hybrid technology and lead the global hybrid consumer demand through the core technology independently developed. It can be said that the hybrid market without Chery is incomplete, and Chery Fengyun will bring more intelligent and environmentally friendly travel experience to consumers around the world with its excellent technology and quality. Fengyun will rely on diversified advantages such as new sequences, new technologies, new products and new experiences to help Chery achieve continuous advancement and transformation on the new energy track. By constantly breaking through the technical boundary, Fengyun will show its forward-looking scientific and technological strength from the East, and provide excellent brand value with users as the center. This will bring consumers a better choice of new energy vehicles and push the new energy market to a new stage of development.
[The original super hybrid SUV Fengyun T9 rolled off the assembly line at Chery Qingdao Super Factory]
Since its official release, Chery Fengyun has been moving continuously. At the end of 2023, Fengyun T9 successfully rolled off the assembly line. As the original hybrid product of Chery Fengyun series, Fengyun T9 was carefully built based on the advanced Mars architecture-super hybrid platform, and its market positioning aimed at the high-speed growth of 150,000-200,000 mainstream hybrid SUV market. Its main target group is the new first-tier and second-and third-tier cities with the age of 25-35. They pursue quality life, pay attention to family, and at the same time, they are full of enterprising spirit. In January, 2024, Fengyun A8 was officially launched, and Fengyun A8 was equipped with the advanced fifth-generation ACTECO 1.5TGDI high-efficiency hybrid engine. With the stepless super electric hybrid DHT gearbox, its hybrid intelligent electric management system made the comprehensive cruising range as high as 1400+km. Under CLTC working condition, the battery life can reach 127km, the fuel consumption can be zero when commuting on weekdays, and it only needs to be recharged once a week, making it the best choice in the hybrid sedan market.
【 Fengyun A8 】
3. Product strength and word-of-mouth improvement
Chery brand has carefully constructed four three-dimensional product matrices, including Tiggo SUV sequence, Arrizo car sequence, exploration sequence including Exploration 06 and new energy situation sequence, to meet the diversified needs of consumers in all directions.
[Tiggo 9]
According to the China New Car Quality Research (IQS) report released by J.D. Power, China’s own brand ranks first in terms of new car quality. Among them, Arrizo 5 and Tiggo 5x stood out in their respective market segments and won the first place. At the same time, Tiggo 8 also won the crown in the market segment of China Automobile Customer Satisfaction Index (CACSI) in 2023, which once again proved its excellent quality and customer satisfaction.
[The five technical fields of Chery’s "Eta Ursae Majoris 2025" strategy continue to advance]
In the future, under the guidance of the "Eta Ursae Majoris 2025" strategy, Chery is making every effort to promote the innovation and development in the five technical fields of "Mars architecture, Kunpeng power, lion intelligent cabin, great wisdom and driving, and Galaxy ecology", injecting strong technical energy into products. According to the plan, in 2024, Chery brand will launch 8 upgraded iterative fuel models and 5 new hybrid models, covering all market segments and winning more global consumers’ love.
4, image breakthrough across the circle
Chery, which has always been known as a "science man", fully demonstrated its real market strength and deep insight into consumers in 2023 with its sincere and kind corporate philosophy. Starting from Zibo Station, Chery brand launched a nationwide fireworks barbecue festival; In addition, Chery’s technical experts team also actively participated in the Guizhou Village Super Competition and played a wonderful performance in Rongjiang Stadium. At the same time, the Hong Kong star team was invited to resonate with the whole people through the classic IP, further enhancing the brand influence. Not only that, Chery also actively participates in public welfare undertakings, pays attention to children’s education, and helps every love with practical actions, showing its profound sense of social responsibility and humanistic care. This series of marketing activities not only shows Chery’s market competitiveness, but also shows its brand charm and social value.
[Chery’s car-making technology expert team and the Hong Kong star football team jointly launched "Dream every love — — Football Junior Program "]
In addition, at the Shanghai International Auto Show in 2023, the Chery booth attracted more than 2,000 foreign guests from more than 80 countries to stop and exchange; 2023 Chery Technology DAY is the first international science and technology event held in Chery’s history, which brought together more than 600 international friends from more than 30 countries around the world, and specially invited user representatives from Turkey, Saudi Arabia and Chile to take the stage to share their experiences and insights, and witnessed Chery’s firm exploration and unremitting efforts on the road of scientific and technological innovation. These international events provided rare opportunities for Chery to get in touch with its overseas partners. The two sides shared the fruits of cooperation, which not only showed Chery’s international vision, but also made global users deeply feel the charm of China cars, and fell in love with Chery and China cars.
[Foreign guests gather at Chery booth of 2023 Shanghai International Auto Show]
Second, 2024: achieving the victory of long-term doctrine
In 2024, Chery’s core pursuit will focus on technological innovation, excellent quality, brand building and ecological construction. Chery will persist in pushing the brand upward, the market outward, the technology into the future, and the industry into the whole value chain. Through these efforts, Chery will strive to achieve the victory of long-term doctrine and create lasting value for customers, partners and society.
[Zhang Guozhong, Executive Deputy General Manager of Chery Automobile Co., Ltd. speaks at the 2023 Chery Fengyun New Energy Night]
Quality is always the cornerstone of Chery brand building, and great products come from the persistent pursuit of quality. Chery people know that quality is not only related to the reliability of products, but also reflects the core value of enterprises. In the process of pursuing brand height, Chery always takes value as the guide of action and is committed to creating triple values with far-reaching influence for users, enterprises and society. At the same time, Chery will stick to the long-term belief mentioned by Chairman Yin, and devote itself to the sustainability of technology development, environmental protection and market development, so as to ensure the harmonious symbiosis between enterprises and society while pursuing ESG’s double-carbon goal and market expansion.
Write it at the end
In 2024, Chery will closely follow the market changes, continue to take "the sales growth rate is 10-20 percentage points higher than that of the industry" as the standard, insist on putting the management quality first, and strive to achieve high-quality development. Adhere to the brand going up, the market going outward, the technology going to the future, and the industry going to the whole value chain, and finally achieve the victory of long-termism.
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