Combine circular economy with consumption upgrading.
27 new measures, consumption is more prosperous
New energy vehicles, smart homes and 5G terminals are becoming new growth points of consumption. A few days ago, the National Development and Reform Commission, the Ministry of Ecology and Environment and the Ministry of Commerce jointly issued the Implementation Plan for Promoting the Updating and Upgrading of Key Consumer Goods and Smooth Resource Recycling (2019-2020), which proposed 27 measures from four aspects: product supply, updating and upgrading, use environment and recycling, to promote the updating and upgrading of automobiles, household appliances and consumer electronics products and promote the recycling of old products. Experts pointed out that the promulgation of the "Implementation Plan" is of great significance for continuously releasing the potential of domestic demand and promoting higher quality, more sustainable and healthy economic and social development.
New energy vehicles are not limited, and they are not limited to purchase.
"The four core words of consolidation, enhancement, promotion and smoothness are the overall tone of the Implementation Plan." Gao Huiqing, director of the Strategic Planning Division of the Development Research Department of the National Information Center, said, "The Implementation Plan combines circular economy with consumption upgrading, and makes an overall plan for improving product quality, improving consumption levels, and smoothing resource recycling."
Among them, promoting the automobile market "changing cages for birds" is the most concerned part of this round of new policies to promote consumption. Gao Huiqing pointed out that automobile consumption is an important growth point to stimulate consumption, and promoting the upgrading of automobile products is an important task at present.
In view of the high proportion of old products currently in use, the "Implementation Plan" starts from the structural adjustment of vehicles, encourages the accelerated elimination of old products with high emissions and low transportation efficiency through appropriate means, and promotes the popularization and application of new energy, energy-saving and environmental protection products through upgrading, and promotes the "cage change for birds" in the automobile market. Wu Songquan, chief expert of China Automotive Technology Research Center and director of the Political Research Center, said that under the circumstances of profound changes in the external environment and downward pressure on the domestic automobile market, the "Implementation Plan" was issued at the right time, releasing a strong signal to support market consumption, which will be of great significance to the stable development of the automobile market and industrial transformation and upgrading at present and in the future.
In view of the difficulty in getting a license on a car and getting on the road, the "Implementation Plan" clearly stipulates that it is necessary to resolutely break the barriers to the consumption of passenger cars. It is strictly forbidden to introduce new regulations on automobile purchase restriction in various places. Local governments that have implemented automobile purchase restriction should speed up the shift from restricting purchase to guiding use according to the effects of urban traffic congestion, pollution control and traffic demand control. At the same time, it is particularly emphasized that all localities should not impose restrictions or purchase restrictions on new energy vehicles, and those that have been implemented should be cancelled; Encourage local governments to give support to car-free families to purchase the first home new energy vehicle. "New energy vehicles are a new consumption growth point in the automobile market. This new policy is strong and targeted, which will play a powerful role in expanding domestic demand. " Gao Huiqing said.
Change smart home and recycle old household appliances.
According to the data of the National Bureau of Statistics, the penetration rate of refrigerators, air conditioners, washing machines, range hoods and water heaters in urban households in China has exceeded 70% at present. Among them, refrigerators and washing machines are close to saturation, and air conditioners are developing in the direction of one household with multiple machines. With the increase of per capita disposable income and the improvement of material life, the consumption market of household appliances has shown the characteristics of high penetration rate and large demand for upgrading, and the consumption of household appliances has also begun to upgrade from functional consumption to quality consumption and service consumption.
The "Implementation Plan" encourages consumers to update and eliminate household appliances such as refrigerators, washing machines, air conditioners and televisions with high energy consumption and poor safety, and give appropriate support to consumers in purchasing energy-saving and intelligent household appliances where conditions permit; Encourage production enterprises to further benefit consumers.
What about the replaced old household appliances? The "Implementation Plan" encourages the construction of recycling and dismantling systems for products such as color TVs, refrigerators, washing machines and air conditioners, and promotes the recycling of waste household appliances. Xu Dongsheng, vice chairman of China Household Electrical Appliances Association, explained that the waste household appliances can be recycled after standardized dismantling, which is not only conducive to reducing environmental pollution, but also promoting the development of circular economy. Some parts of household appliances also contain rare earth magnetic materials, which have higher recycling value. The "Implementation Plan" proposes to improve the recycling system of waste products, which is conducive to promoting the recycling of waste household appliances, thus making the resource benefits and environmental benefits of household appliances more significant in the whole life cycle.
The "Implementation Plan" also encourages in-depth pilot projects for cross-industry application of smart homes. Xu Dongsheng believes that this will promote the coordinated development of home appliances, security, lighting and other industries related to smart home, thus bringing more and better smart home products to consumers and driving the transformation and upgrading of the whole industry.
Consumption such as 5G terminals will usher in an outbreak.
Expanding consumption depends not only on the upgrading of the stock market, but also on the huge driving force of new supply. The "Implementation Plan" regards updating and upgrading consumer electronic products as one of the important areas to enhance consumption vitality and release the potential of domestic demand, with classified guidance and precise policy.
Yu Xiaohui, chief engineer of China Information and Communication Research Institute, pointed out that 5G commercialization will stimulate the consumption of new intelligent terminal products and become a new important growth point in the consumption field. "2019 is the first year of 5G commercialization. With the characteristics of high speed, large connection and low delay, 5G will become an important pillar for smart terminals to expand new functions and new forms, and stimulate residents to upgrade their consumption of smart terminals." Yu Xiaohui said that it is predicted that global smartphone shipments will rebound in 2019, with a year-on-year increase of about 3%. At the same time, 5G will form an aggregation effect with big data, artificial intelligence, Internet of Things, cloud computing, etc., and promote the Internet of Everything to the era of all things, and trillions of terminal devices such as smart wearable devices, smart home appliances, smart cars and intelligent robots will enter the fast lane of development. The consumer electronics industry represented by 5G terminals, flexible display, ultra-high definition and virtual reality industries will also usher in an explosive period of market growth.
Yu Xiaohui believes that the next step will be to strengthen the network foundation and optimize the supporting environment by promoting gigabit broadband access, strengthening the research and development and industrial application of cutting-edge core technologies such as artificial intelligence, and exploring new formats of "internet plus" resource recovery, which will effectively promote the upgrading of consumer electronics and enhance consumption vitality. (Reporter Kong Dechen)