Gan Youqin (first from left) is broadcasting live. Xinhua News Agency reporter Cao Yuming photo
Core reading
A large number of young people who both have ideals and advocate hard work go to the front line of poverty alleviation and show their talents at the grassroots level. They use new ideas and technologies that young people are good at to solve some long-standing problems; With active creation, the story of youth helping the poor is interpreted. Those busy youth figures have become a beautiful scenery of the times.
In 2015, Hu Yao, a young teacher of Guizhou University, went to the front line of poverty alleviation to accurately solve the employment and training problems of poor rural households through data collection, activation and application.
In the same year, Liu Yifeng, who was still a sophomore in the Department of Thermal Energy in Tsinghua University, decided to drop out of school and start a business. He devoted himself to the mass production of high-efficiency crystalline silicon solar materials, devoted himself to photovoltaic poverty alleviation and brought real benefits to the people.
In October 2019, Hu Yao and Liu Yifeng met on the podium, and they also got the certificate of "China Youth Entrepreneurship Award and Special Award for Poverty Alleviation".
Getting rid of poverty is a great cause and has a strong appeal to contemporary youth. A large number of young people who both have ideals and advocate hard work go to the front line of poverty alleviation and show their talents at the grassroots level. They use new ideas and technologies that young people are good at to solve some long-standing problems; With active creation, the story of youth helping the poor is interpreted. Those busy youth figures have become a beautiful scenery of the times.
Mobile phones have become a new agricultural tool, and the local "mountain products" has become a "tip" in online celebrity.
"Our fruits are all delivered now, and they are guaranteed to be fresh. Please rest assured!"
Click on the short video of "Nine Sisters of Clever Women". After 80, Gan Youqin showed the citrus that was about to be packaged and delivered to the camera, and peeled off one at random, with thin and juicy skin and firm meat. Behind Gan Youqin, more than a dozen workers are working on the assembly line of e-commerce warehouse, such as moving fruit, picking fruit, sub-packaging, weighing and packaging. Click on the comment again, and the netizen left a message: "The fruit is sweet and delicious, and I like it for you!"
Ling shan, Qinzhou City, Guangxi Province is a famous "hometown of fruits", and Gan Youqin’s home is in Suwutang Village, Sanhai Town, ling shan. Because she ranks Laojiu at home, Gan Youqin named her short video account "Qiaofu Jiumei". Cooking, working in the fields, fishing with nets, climbing trees and picking fruits … … Gan Youqin often shares rural life in short videos, so he has accumulated a large number of followers and has an unusual "carrying power".
In September 2017, Gan Youqin’s "carrying power" broke out. "Add WeChat to sell for a few days and sell more than 1,000 kilograms every day. When the number of WeChat people was full, I opened an online store. " At the end of October 2018, Gan Youqin’s online store pre-sold seasonal fruits and oranges, which coincided with the launch of the "Buy while Watching" activity on the video platform. The short video directly linked to the store, which brought huge traffic to the online store. "One week after the pre-sale was launched, the order increased to more than 90,000 kilograms, and I tasted ‘ Short video+e-commerce ’ The sweetness! " Gan Youqin now has over 10 million fans and over 100 million video hits, making him a "country online celebrity" with a hoe and a live broadcast.
Mobile phones have become a new agricultural tool, and the local "mountain products" has also become a "sharp commodity" in online celebrity. Gan Youqin began to ponder to help the villagers get rid of poverty together. "In the past, villagers stayed up late to sell fruits, picked them during the day, and waited for wholesalers to collect them at night. From 1 am to 6 am, it took more than two months to sell them out. Now through short video promotion, you can help everyone sell out the fruit in one week. " Gan Youqin and his wife built an e-commerce base covering an area of 10 mu, providing jobs for more than 50 poor local households. "We pick fruits in the morning and send them to all parts of the country in the afternoon, and the fruits in the village have a market!" Driven by her, many young people who went out to work began to return home to contract orchards.
Last year, the team of "Qiaofu Jiumei" promoted and sold more than 4 million kilograms of agricultural and sideline products, with an output value of more than 23 million yuan. Among them, litchi alone sold more than 350 thousand kilograms, and also set a record of daily sales of 17.5 thousand kilograms; Mango in Wuli Town, ling shan has a slow sales of 75,000 kilograms, all of which are sold out by Gan Youqin; Xing an tangerine in Guilin is unsalable. With her help, it directly sold 65,000 kilograms and indirectly helped sell more than 300,000 kilograms.
Nowadays, Lingshan industrial base is blooming everywhere, and the villagers grow oranges, plant fruit seedlings and open online stores, leading a colorful life. At present, there are more than 400 e-commerce enterprises in ling shan, employing more than 2,000 people, with accumulated sales exceeding 630 million yuan.
Taking the "short video+e-commerce" express train, Gan Youqin and the villagers in Dashan found the stage of self-realization and opened up a new mode of agricultural product circulation. "I am still a real farmer, and I hope to drive more young people back to their hometowns to do a good job in agricultural products, so that everyone can embark on the road of getting rich together." Gan Youqin said.
Use big data to find the needs of villagers and match employment training services.
What is the data?
For Hu Yao, CEO of Guizhou Renhe Zhiyuan Data Service Co., Ltd., the data are not simple ones and zeros, but the actual needs of rural poverty-stricken areas can be tapped through data, thus providing more accurate assistance to poor villagers.
Before starting a business, Hu Yao was a doctoral student at Guizhou University, majoring in big data mining and application, and stayed on as a teacher after graduation. In 2012, Hu Yao’s research team cooperated with enterprises to develop a "mobile photo studio" system, and with the support of the government, provided one-stop social security card business card printing service in rural areas of Guizhou. "Villagers can run social security cards at their doorsteps without going to the county." He and his team entered the village to provide data services for villagers, covering 61 counties (cities) in Guizhou Province and covering more than 20,000 natural villages, with a cumulative service of over 10 million people.
In this process, Hu Yao found that there are a lot of unmet needs of villagers: asymmetric employment information, unable to effectively match jobs after training … … In April 2015, Hu Yao founded Guizhou Renhe Zhiyuan Data Service Co., Ltd., "with one mind to help villagers get rid of poverty."
With the data, how to use it? "Most poor households have a low level of education, lack of skills, and asymmetric information between employers and labor forces, which makes it difficult for rural surplus labor to digest." Hu Yao cut in from this, cooperated with the local employment department, and used data to get through the "last mile" of poverty alleviation: to build an intelligent employment platform, form a personal portrait based on scene-based service data, then form a job portrait based on job requirements, and finally realize intelligent job matching through AI technology. After three years of operation, more than 120,000 jobs have been recommended.
Some poor households have high employment expectations, but lack relevant work ability. What should I do? Hu Yaohe’s team also developed an intelligent management system for trainers, and cooperated with local governments and training schools to provide targeted job training for poor households through data matching. Yan Minqin, from Weining Yi, Hui and Miao Autonomous County, Guizhou Province, thought that, like the villagers in Dashan, it was her destiny in this life to work in the fields and take care of the children. Her husband used to work odd jobs to make ends meet, and the couple lived in poverty. However, through the matching of big data information, Yan Minqin and his wife participated in nursing training and successfully became nursing workers in the affiliated hospital of Guizhou Medical University, and their lives became better and better. "They let me see the changes of professional and technical training to poor villagers, and also strengthened the confidence of the officers in starting a business." Hu Yao said.
Regarding the future, Hu Yao wants to continue to do a good job in rural employment services. "Use data to continuously serve rural people, make data generate value and transmit more temperature."
Empowering traditional industries with new technologies to help farmers increase their income
Using idle resources, can poor households get rid of poverty by sitting at home? Liu Yifeng, 24, did it.
In 2015, Liu Yifeng, a sophomore in the Department of Thermal Energy in Tsinghua University, decided to drop out of school and start a business, and established Beijing Badu Sunshine Technology Co., Ltd., mainly engaged in the research and development of flexible crystalline silicon solar materials. At the critical period of poverty alleviation, Liu Yifeng decided to help precision poverty alleviation through clean energy technology. "Using the company’s own solar panels, the photovoltaic power station will be built on the roofs of ordinary people’s homes, and the income from electricity sales will be distributed to residents, bringing stable income to poor households."
Enterprises are responsible for the construction of power stations, and ordinary people only need to take simple daily care of solar panels, wipe the dust and keep them clean. Taking Chengde, Hebei Province as an example, Liu Yifeng calculated an account: "The enterprise invested 12,000 yuan, and the government subsidized 12,000 yuan to build a 3.24 kW photovoltaic poverty alleviation power station. Every household can generate 5,000 kWh of electricity every year in normal operation, and ordinary people can earn 2,000 yuan, directly entering the bank card or passbook." Today, photovoltaic poverty alleviation business has covered Hanzhong, Shaanxi, Chengde, Hebei, Liuzhou, Guangxi and other places, helping thousands of people to successfully get rid of poverty.
"We have an operation and maintenance center in the local area. The power station is equipped with a data collector, a sensor and a communication module. The data is transmitted to the online system every 5 seconds, and an alarm is given in time if there is any abnormality. The operation and maintenance personnel will judge the fault category before carrying out maintenance." Liu Yifeng said that photovoltaic poverty alleviation is much more affordable and takes a long time, which naturally wins the trust of the masses.
Chengde, Hebei Province also attracted Zhang Jing who returned home to start a business. After returning from studying in Britain and giving up her white-collar job in Beijing, Zhang Jing established Chengde ruitai Food Co., Ltd. in Xinglong County, Chengde, her hometown.
Xinglong County is known as "the hometown of Chinese hawthorn", and the income from hawthorn production and processing accounts for 1/3 of the per capita net income of local farmers. Zhang Jing knows the weight of this sweet and sour fruit in the hearts of villagers. "To help people get rid of poverty, the transformation and upgrading of hawthorn industry is the key. It must be supported by core technology and enhance the added value of hawthorn through innovative technology. "
Zhang Jing also established Hebei (Chengde) Hawthorn Industrial Technology Research Institute and served as the president, and hired many well-known fruit experts to build a first-class multi-disciplinary and collaborative innovation Hawthorn R&D team at home and abroad. The construction of science and technology platform makes hawthorn from peel, pulp to stone full of treasures: hawthorn peel is rich in flavanol; The pulp is a well-deserved "king of pulp", which can extract dietary fiber; Fruit pulp can be used to brew "hawthorn red wine"; Even the seeds of hawthorn can be made into rose red liquid antibacterial liquid. Up to now, they have participated in 20 scientific research projects, 4 achievements have been transformed, 4 new products have been developed and 5 patents have been held.
With the breakthrough of key technologies, hawthorn industry is undergoing a qualitative change, which has laid a solid foundation for fruit farmers to increase their income and poor households to get rid of poverty. "In 2018, the price of the scale in Xinglong Mountain was one kilogram in 0.7 yuan, which eventually rose to one kilogram in 1.3 yuan under the drive of our company, driving nearly 4,000 farmers to increase their income." Zhang Jing said that by absorbing more than 1,400 poor households’ shares, promoting employment, establishing poverty alleviation factories and purchasing at protective prices, the enterprise has solved the employment of hundreds of people, and has returned more than 2.4 million yuan of poor households’ shares and paid more than 1.4 million yuan in dividends.
postscript
Show youthful grace in tackling poverty
A native "online celebrity with goods", a university teacher who provides employment services with big data, and a returnee youth who uses technology to enhance the added value of agricultural products & HELIP; … When young people walk into the ancient land with ideals and creativity, young generate shines brilliantly. These promising things make young people think. How should young people win the future? Pluralistic societies have diverse answers, but they have one thing in common, that is, they use their keen eyes to discover the needs of the country and society, and then use what they have learned and the empowerment of the times to meet these needs, so that they can truly enter the big era and win their own future.
The battlefield of poverty alleviation and rural revitalization is precisely where the current social demand is strong, and it is also a stage for young people to make great achievements. Looking around, many of the more than 2.8 million resident cadres and the first secretary are young people on the main battlefield of poverty alleviation. They are using their youth to interpret wonderful poverty alleviation stories; A large number of young people who go out to work also choose to return home to start businesses and rediscover the charm and advantages of their hometown … … The trickle is merging into a big river and surging into a torrent of the times.
A generation has the mission of a generation. Getting rid of poverty is an examination question of the times given by history. How can the problem solvers be short of young people who can best reflect the spirit of the times? We expect more young people to write wonderful chapters in life in the process of poverty alleviation and rural revitalization.