BEIJING, Beijing, Dec. 8 (Xinhua) Title: Inventory of "New Play" of China Tourism Consumption in 2003: "Cliff Coffee" and "Whale Shark House for Night Stay" were on the TOP10 list.
Zhongxin Financial Reporter Ruan Yulin
The joint laboratory of free travel big data jointly established by china tourism academy and Ma Honeycomb released the Research Report 2023 (A Collection of Global Travel Plays) at the "Earth Finder Conference" hosted by Ma Honeycomb on the 8th. It is believed that the play has replaced the destination and become the main factor affecting people’s travel consumption decisions, and this phenomenon is particularly prominent in 2023.
According to the report, in this year’s TOP100 list of China’s "new ways to play", the humanistic experience took up 39% of the total. Among them, "Cliff Coffee" in the cool forest in Libo, Guizhou, "Rime Drifting with Mineral Water" in Changbai Mountain, Jilin, "Village Super with boiling blood" in Rongjiang, Guizhou, "Whale Shark House" in Chimelong Ocean Kingdom, Zhuhai, Guangdong, and overlooking the beautiful scenery of Tibet by helicopter are listed in the TOP10 of China’s "new ways of playing".
"Tourism has entered a period of rapid recovery." Dai Bin, president of china tourism academy, said that it is also my happiest thing to see the smiles on tourists’ faces. But what makes me happier is to see the tourists like Ma Honeycomb, deeply observe the needs of tourists, and sum up many keywords such as personalization, theme, experience and quality. These detailed needs are the cornerstones of today’s tourism "new play".
"It is tourists who are defining tourism. When’ new gameplay’ becomes the original intention and motivation of a new generation of travelers, then’ new gameplay’ is the future." Dai Bin said.
2023 is a year of rapid recovery of tourism industry, and new tourism behavior preferences are gradually becoming clear. According to Chen Gang, CEO of Mawei, in 2023, the proportion of Mawei users who searched for intentional destination gameplay exceeded 76%, and the popularity of customized tour search increased by 245% year-on-year. The popularity of high-quality demand continued to rise, and the booking of cost-effective products also increased significantly. This means that Local travel experience has become the main factor affecting people’s consumption decisions.
"But we can’t simply understand’ travel experience’ as eating better and having more fun. For young people today, any idea that can strengthen their self-expression is a plus item of travel experience, and we collectively call it’ new gameplay’". Chen Gang said. (End)