"Double Eleven" is coming, and the vast number of "wool parties" are also eager to move, always ready to go out and use the loopholes in the platform to "bonus hunter". Recently, some netizens exposed that bilibili UP owner (self-media video uploader) found that a fruit farmer Taobao shop marked the wrong price, and led fans to buy "bonus hunter" at the price of 4,500 Jin navel oranges per 26 yuan, which led to the store being forced to close for a time.
The "wool party" swarmed.
The shopkeeper begged for an escape.
Being "bonus hunter" is the fruit-selling Taobao shop "Guo Xiaoyun Flagship Store". According to the statement on the front page of the store, the details of the title were set wrong because of the wrong operation of the store. According to related pictures, the store set the price of navel orange from the original 4,500g in 26 yuan to 4,500kg in 26 yuan.
Subsequently, some netizens pointed out that "well-known UP owner" and "Passerby A-" with more than 580,000 fans in bilibili discovered this situation, spread this information to their fans, led them to place orders, and complained to the merchants on the grounds that they could not deliver the goods or delayed delivery, hoping to get compensation after the complaint was established.
The merchant said in a statement that the store was photographed with more than 200,000 orders in one night, involving 7 million yuan. I hope the buyer can apply for a refund of the order, and don’t complain, "Let me live."
Yesterday, the reporter found that the shop was forced to close.
The reporter contacted Mr. Qin, the owner of Guo Xiaoyun flagship store. He said that it was the first time that he had taken over the online store for less than a month. "There are 230,000 orders taken in one day, involving more than 7 million yuan. Some netizens even took goods with a total price of 10,000 to 20,000 yuan." Mr. Qin revealed that through the help of the platform, buyers who have not yet refunded will be explained. "Now we are dealing with refunds every day, and there are still more than 10,000 orders without refunds." Mr. Qin also called on netizens to understand the difficulties of the store and try to apply for a refund.
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Taobao: the first time to "protect" online stores
The customer service staff of Tmall platform told the reporter that according to the rules of Tmall platform, merchants need to pay a deposit of 50,000 or 100,000 to open a store on this platform. After that, in the sales process, for each successful buyer complaint, the merchant needs to pay 30% of the buyer’s order amount, and the amount is deducted from the deposit. In addition, each complaint will be deducted by the platform by 1 point, and 12 points will be deducted and fined 10,000 yuan. According to the background information, at present, the customer service can see that Guo Xiaoyun’s flagship store has received more than 100 complaints, all of which are due to delayed delivery, and the complaint status is "payment completed".
At noon on the 7th, Taobao’s official Weibo issued a statement, saying that it had "protected" the store for the first time after discovering the abnormal situation. Taobao said that the life of Guo Xiaoyun’s flagship store owner’s family is pointing to this store, "but because of such a mistake, their lives have fallen into uncertainty." Taobao also said that it will minimize the losses of all parties as far as possible under the circumstances permitted by laws and rules, and at the same time resolutely resist the "wool party" that maliciously places orders.
Upmaster: admit to encouraging fans and apologize.
On the afternoon of the 7th, bilibili issued a statement, saying that the user "Passerby A-" in the station led fans to make profits by taking advantage of the price loophole of the merchants, which caused a bad social impact. His account in the station will be banned until he properly handles this incident.
After the incident, "Passer-by A-" apologized on bilibili for publishing the news several times, and admitted that he had sent the news of "bonus hunter". On the 6th, its release dynamic said: "The cause of the incident was 4,500 Jin of fruit, which caused the seller’s shop to be forced to close. I sincerely apologize for this. This news was forwarded by me, including subsequent screenshots." In another dynamic of the day, he wrote that he hoped to contact the fruit farmer. "Because the store closure is my responsibility, I can bear the cost of reopening the store."
At present, Tmall’s "Guo Xiaoyun flagship store" has been reopened, and the owner sent a message to express his gratitude to everyone. According to the article, after many days of negotiations with customers, many customers understand this and are willing to refund. Thank you very much for your understanding, the help of Tmall platform and the concern of netizens.
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Where is the boundary of "bonus hunter"
Different from "professional counterfeiters", this way of focusing on business mistakes is commonly known as "pulling a note", and each "wool group" has a "head sheep" that specifically publishes business information.
The "head sheep" are in charge of a large number of QQ groups and WeChat groups. Once they seize the opportunity, they will encourage group friends to place orders together. Its purpose is not to take advantage of petty gains, but to "crowd out" the merchants through a large number of orders. Once the merchants can’t deliver the goods, they will complain and get compensation.
According to the relevant rules, the compensation money will be deducted from the deposit paid by the merchant to the platform. Once the deposit is deducted and the merchant has no money to renew it, the store will close down.
Netizens broke the news that there are more than one similar experience. At a Metersbonwe store in Bang Wei, a down jacket in 49 yuan was photographed by more than 4,900 people because of the manager’s mistake. The manager wanted the buyer to refund and give him 10 yuan as compensation, but only more than 1,000 people refunded the money. A shop in Taobao costs more than 100 yuan to shoot 6 pairs of shoes. Later, more than 10,000 orders were taken by the "Wool Party". Most of the buyers did not refund and complained for compensation, which led to the removal of all goods and the closure of shops.
In 2014, Amazon marked a "smart home sweeping robot" with a price of 949 yuan as 94 yuan, which resulted in 34,000 orders in less than 12 minutes. After that, Amazon took the product off the shelf, and deleted the relevant orders without authorization on the grounds of "marked the wrong price" and returned the payment that the buyer had paid.
After that, 290 consumers filed a lawsuit against Amazon. After trial, the court finally ruled that Beijing Century Excellence, the operator of Amazon, should bear the adverse legal consequences, and compensate 290 consumers for the difference between the order amount and the market price of each machine of 855 yuan and the lawyer’s fee of 3,000 yuan. The reason for the court’s decision is that if the online shopping platform does not bear the liability for compensation, it will not be conducive to the regulation of false promotion and malicious unilateral chopping.
The above-mentioned cases have caused the public to think about the boundary of "bonus hunter". Zhao Zhanling, deputy director of Beijing Zhilin Law Firm, said that it mainly depends on the specific way of "bonus hunter". If the merchants engage in promotional activities, the so-called "wool party" completely conforms to the rules, but there are loopholes in the rules formulated by the merchants, and the "wool party" itself is not illegal, then the contract is valid.
"If the merchant has a loophole due to technical failure, wrong price setting, etc., and the wool party discovers the loophole, and then expands this loophole and spreads it to many people, then the merchant can request to terminate the contract according to major misunderstanding." Zhao Zhanling explained. However, some people use illegal means, such as stealing other people’s account numbers and identity information for "bonus hunter", which may involve crimes.
(According to Southern Metropolis Daily Economic Daily Red Star News Xinhuanet)