On November 22nd, under the guidance of Propaganda Department of National Health and Wellness Committee and Hunan Health and Wellness Committee, sponsored by Chinese Medical Doctor Association, Health Communication Committee of Chinese Medical Doctor Association and Affiliated Hospital of Nantong University, the first Health China Innovation Communication Conference and the sixth China Medical Brand Building Conference hosted by Xiangya Hospital of Central South University were held in Changsha. At the meeting, the Health Communication Working Committee of the Chinese Medical Doctor Association and Aauto Quicker jointly issued the "Healthy China Fast Health" plan, and 500 public hospitals settled in Aauto Quicker to jointly build a health communication matrix.
Long An, vice president of Aauto Quicker, said at the launching ceremony that Aauto Quicker is one of the largest short video communities in China with more than 200 million daily active users. Since its establishment in 2011, it has been committed to "enhancing everyone’s unique happiness with temperature technology". Without health, there is obviously no happiness. We are glad to see that there are many health and wellness contents spreading on the platform of Aauto Quicker. For example, the official Aauto Quicker "Healthy China" in National Health Commission has released hundreds of very high-quality videos for more than a year, and its fans have exceeded 2 million, with a total praise of 14.18 million, which is well received by users. But at present, there are not many accounts like "Healthy China", and authoritative, scientific and professional health content is not enough.
Aauto Quicker Platform will continue to purify the environment of health communication, and join forces with China Medical Association to jointly build a health medical institution that radiates the central, provincial, municipal and county levels, and gather the new ecology of health communication of health and health committees, hospitals, popular science institutions and doctors. By enriching visual communication forms and communication operation linkage, we will spread more authoritative scientific health content that can help hundreds of millions of people in Aauto Quicker. Achieve a comprehensive upgrade of the brand influence, authoritative content dissemination and comprehensive operation of "Healthy China", and further empower doctors to serve the public.
Yu Xuesong, deputy editor-in-chief of Aauto Quicker, proposed at the sub-forum on innovative communication in Healthy China in the afternoon that Aauto Quicker will empower healthy communication through the innovative form of "short video+live broadcast". On the one hand, the platform side takes out billions of flows to vigorously support authoritative and scientific health science content, on the other hand, it restrains the dissemination of inaccurate and even misleading popular science information through technical means, thus realizing the radical elimination; At the same time, give full play to the advantages of "short video+live broadcast", narrow the distance between doctors and users, establish full trust, carry out health benefits through live broadcast, improve the efficiency of consultation and consultation, and moisten the doctor-patient relationship.
Yu Xuesong, deputy editor-in-chief of Aauto Quicker, proposed at the sub-forum on innovative communication in Healthy China in the afternoon that Aauto Quicker will empower healthy communication through the innovative form of "short video+live broadcast". On the one hand, the platform side takes out billions of flows to vigorously support authoritative and scientific health science content, on the other hand, it restrains the dissemination of inaccurate and even misleading popular science information through technical means, thus realizing the radical elimination; At the same time, give full play to the advantages of "short video+live broadcast", narrow the distance between doctors and users, establish full trust, carry out health benefits through live broadcast, improve the efficiency of consultation and consultation, and moisten the doctor-patient relationship.
Yu Xuesong also mentioned that Aauto Quicker is a large short video community, which can be understood as the online mapping of our offline society. At present, there are more than 200 million users actively posting video sharing videos on Aauto Quicker every day, and these users are distributed from first-tier cities to sixth-tier cities. Aauto Quicker has always followed the principle of equality and inclusiveness, and is constantly providing users in this community with what they need to enhance everyone’s happiness.
Health is the premise and guarantee for us to enjoy a happy life. Just as our community residents need hospitals and improve their health literacy, Aauto Quicker netizens, especially grassroots old irons, have a strong demand for health science content and interesting and useful information: in 2018, Aauto Quicker old irons produced a total of 3.61 million popular science works, with a broadcast volume of over 8 billion. The largest number of works is medical and health, accounting for nearly 25%, with nearly 15.24 million health science readers.
Therefore, it is not only hospitals that need the help of short video platform in health communication and brand building, but also as community defenders, we have the responsibility to introduce more authoritative health science knowledge to residents in all corners and classes of China, and actively guide users to improve their health literacy, which is also the important significance of promoting science popularization in healthy China.
It is understood that in the coming year, Aauto Quicker will devote billions of flows to vigorously support the development of health official numbers, introduce 1,000+health institutions and hospital official numbers for users, strengthen the operation of authoritative health science content, enhance the content dissemination penetration of health authoritative institutions, enhance the brand influence of hospitals, and precipitate and accumulate "private domain flows" composed of real fans for health science creators; At the same time, we will focus on cultivating 50 million-fan-level health science popularization people, and will explore a mutually beneficial and win-win model with doctors and science popularization people in combination with the content creator incentive plan.
With the theme of "Health Communication and Brand Empowerment", this conference invited a group of top experts in the field of medical and health publicity, well-known media people, publicity leaders of public hospitals, etc. to share and exchange information on innovative communication of healthy China, hospital culture and brand building through keynote speeches, and invited in-depth discussions on the transformation and upgrading of the media, media integration and innovation, the disciplinary process of health communication, "Dr. online celebrity" and hospital brand building through round-table dialogue.