General Office of the State Council on Printing and Distributing China Football
Notice of the overall plan for reform and development
Guo Ban Fa [2015] No.11
各省、自治区、直辖市人民政府，国务院各部委、各直属机构：
《中国足球改革发展总体方案》已经党中央、国务院同意，现印发给你们，请认真贯彻执行。
国务院办公厅
2015年3月8日
（本文有删减）
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中国足球改革发展总体方案
党的十八大以来，以习近平同志为总书记的党中央把振兴足球作为发展体育运动、建设体育强国的重要任务摆上日程。习近平总书记多次指示要下决心把我国足球事业搞上去，李克强总理高度重视足球等体育事业和体育产业工作，国务院多次专题研究部署，我国足球改革发展迎来了前所未有的大好机遇。
足球运动具有广泛的社会影响，深受广大群众喜爱。发展和振兴足球，对提高国民身体素质、丰富文化生活、弘扬爱国主义集体主义精神、培育体育文化、发展体育产业、实现体育强国梦具有重要意义，对经济、社会、文化建设也具有积极促进作用。我国足球曾在亚洲取得良好成绩，从20世纪90年代初期开始探索发展职业足球，改革一度带来活力，但由于对足球的价值和规律认识不足，急功近利的思想行为严重，组织管理体制落后，人才匮乏，监管缺失，导致足球发展的社会基础薄弱，行业风气和竞赛秩序混乱，运动成绩持续下滑。
2009年以来，通过以打击假赌黑为重点的治理整顿、发展校园足球等举措，足球事业趋势向好，迎来一个新的高潮。但相对于迅速发展的世界和亚洲足球，我国足球仍全方位落后。振兴足球是建设体育强国的必然要求，也是人民群众的热切期盼。坚定不移地推进改革、振兴足球，并以此为突破口深化体育管理体制改革，是体育战线贯彻落实党的十八大和十八届二中、三中、四中全会精神，顺应人民群众新期待，提升中国体育大国形象，实现体育强国梦的实际行动。为贯彻落实党中央、国务院决策部署，特制定本方案。
一、总体要求
（一）指导思想。以邓小平理论、“三个代表”重要思想、科学发展观为指导，全面贯彻落实党的十八大和十八届二中、三中、四中全会精神，深入学习贯彻习近平总书记系列重要讲话精神，把足球改革发展作为建设体育强国的重要举措，坚持问题导向，改革创新体制，遵循足球发展规律，弘扬中华体育精神，加强思想作风和队伍建设，努力建立专业高效、系统完备、民主开放、运转灵活、法制健全、保障有力的体制机制，推动我国足球事业不断迈上新台阶。
(2) Basic principles.
-Combining national conditions with international experience. Proceeding from the reality of Chinese football, we should learn from the experience of developed football countries, embark on a new road of football reform and development with China characteristics, and fully realize the social value and function of football.
-combining long-term perspective with solid foundation. Strengthen top-level design and pay attention to strategic implementation; Consolidate the population base, facilities base, management base and cultural base of football development, and make continuous efforts for a long time.
-combining innovation and reconstruction with problem management. Emancipate the mind, change ideas, optimize the combination of elements and innovate the development platform; Respect the law, handle the relationship between current and long-term, key and general, scale and benefit, strengthen scientific governance and solve development problems.
-combining the national system with the market mechanism. Give full play to the advantages of the socialist system, integrate resources and form a joint force; Give full play to the role of the market mechanism, stimulate vitality, create a fair and honest environment, and encourage the protection of equal competition.
-combining the development of football with the promotion of national fitness. Achieve popularization and improvement, mass football and competitive football promote each other, promote the coordinated development and all-round progress of football, promote national fitness and enhance people’s physique.
(3) Main objectives.Incorporate the development of football into the economic and social development plan and implement the "three-step" strategy.
—— Short-term goal: improve the environment and atmosphere of football development, straighten out the football management system, formulate the medium and long-term development plan of football, innovate the football management mode with China characteristics, and form a pattern of coordinated development of football career and football industry.
Medium-term goal: the youth football population has increased significantly, the organization and competition level of professional leagues have reached the first class in Asia, the national men’s soccer team has been among the top in Asia, and the women’s soccer team has returned to the ranks of world-class strong teams.
-Long-term goal: China’s football will achieve all-round development, football will become a sport in which the masses generally participate, and the whole society will form a healthy football culture; The organization and competition level of professional leagues have entered the advanced ranks in the world; Actively bid for the FIFA Men’s Football World Cup; The international competitiveness of the national men’s soccer team has improved significantly and entered the ranks of the world’s top teams.
Second, adjust and reform the Chinese Football Association
(four) clear positioning and functions.As a public welfare, widely representative, professional and authoritative corporate body in the field of national football, China Football Association is the only legal institution that represents China in international football organizations. It is mainly responsible for uniting and contacting national football forces, promoting football, cultivating football talents, formulating industry standards, developing and perfecting the professional league system, and building and managing the national football team.
(5) Adjust and form the Chinese Football Association.Adjust and form the Chinese Football Association according to the principles of separation of politics and society, clear rights and responsibilities, and autonomy according to law, and change the organizational structure of the Chinese Football Association and the Football Management Center of the General Administration of Sports with two brands and one team. China Football Association is decoupled from the General Administration of Sports, and has autonomy in internal organization setting, work plan formulation, financial and salary management, personnel management and international professional exchanges.
(6) Optimize the leading bodies.There is no administrative level for the Chinese Football Association, and the composition of its leading body should be broadly representative and professional, consisting of representatives from the sports administrative department of the State Council, local and industry football associations, professional league organizations, well-known football professionals, social figures and experts.
(7) Improve the internal management mechanism.Improve the internal governance structure, power operation procedures and working rules of the Chinese Football Association, and establish a mechanism in which decision-making power, execution power and supervision power are mutually restricted and coordinated. Strengthen self-construction, recruit talents, absorb outstanding talents in football, sports management, economy, law, international professional exchanges and other fields to enrich the work team and improve the quality of personnel; Strengthen industry self-discipline and focus on solving problems in the field of football; Enhance service awareness and overcome the tendency of administration. The Chinese Football Association operates in accordance with the corporate mechanism, implements financial disclosure, and is subject to audit and supervision.
(eight) improve the management system of the association.Members of the Chinese Football Association should reflect geographical coverage and industry universality. Local and professional football associations are adjusted and established with reference to the management system of the Chinese Football Association. They join the Chinese Football Association in the name of members in accordance with its articles of association and accept the guidance and management of the Chinese Football Association. Local and professional football associations are responsible for the construction, competition, training, development and publicity of various football activities of their own regions and industries. Through hard work, an association management system covering the whole country, with complete organization, efficient management and strong cooperation, has been gradually formed to meet the needs of modern football management and operation.
(9) Strengthen Party leadership.Improve the party organizations of football associations at all levels, and strengthen the ideological and political work and daily management of cadres in accordance with the principle of party management of cadres and talent policy. The Chinese Football Association has set up a Party Committee, which is led by the Party Group of the General Administration of Sports.
Third, reform and improve the construction and operation mode of professional football clubs
(ten) to promote the healthy and stable development of the club.Strict access, standardized management of professional football clubs, and give full play to their main position and important role in professional leagues. Clubs should pay attention to their own construction, improve rules and regulations, strengthen self-discipline management, abide by industry rules, actively assume social responsibilities and accept social supervision. Encourage local governments to create conditions to guide a number of excellent clubs to be relatively stable in cities with good football foundation and strong representativeness and demonstration of football development, avoid the phenomenon that clubs frequently move between cities with the change of investors and lack stable support, and actively cultivate stable fan groups and urban football culture.
(11) Optimize the ownership structure of the club.We will implement diversified investment by the government, enterprises and individuals, encourage the local government of the club to invest in shares with resources such as football venues, form a reasonable investment source structure, promote the regionalization of the club, and encourage qualified clubs to gradually realize the non-enterprise name. Improve the corporate governance structure of the club, speed up the construction of modern enterprise system, base on long-term and systematic planning, and strive to build a century-old club.
(XII) Promote the club to form a reasonable talent structure.Formulate the norms of talent introduction and salary management in clubs, explore the implementation of the total salary management of teams and players, and effectively prevent players from being worth too much and disorderly competition. Study the relevant policies and decision-making mechanisms such as the quota limit for introducing high-level foreign aid, and handle the relationship between the introduction of foreign aid and the training of local players. Strengthen the management of the club’s labor contract, severely investigate and deal with illegal acts such as "yin-yang contract", and promptly correct the unpaid wages. Adjust the transfer fee policy of club athletes to reduce the burden on the club.
Four, improve the football competition system and professional league system.
(XIII) Strengthen the design of competition system.Improve the competition structure, expand the scale of the competition, increase the types of competitions, and gradually form a competition pattern with stable competition system, clear grades, orderly connection and all over urban and rural areas. In particular, we should pay attention to the organic connection of professional leagues, regional level events, youth level events and campus football events to realize the scientific competition structure. Gradually establish and improve the youth league system. Actively advocate and organize industry, community, enterprise, army, middle-aged and elderly people, five-a-side system, beach football and other events.
(14) Adjust and form the professional league council.Establish a professional league Council with independent corporate status, be responsible for organizing and managing professional leagues, and reasonably construct the league system of Super League, China A and China B. The Chinese Football Association supervises the board of directors from the aspects of basic policy system, club access review, discipline and arbitration, and decisions on major issues, and sends representatives to serve on the board. The Council sent representatives to the Chinese Football Association to participate in the discussion and decision-making on relevant issues.
(fifteen) improve the competition reward system.Formulate reward standards that are in line with the characteristics of football and different from other sports.
(sixteen) to maintain the order of the competition.Adhere to fair competition and establish a good competition style. Competition organizations and sports administrative departments will strengthen management together with public security organs, perform their respective duties and improve security measures. The public security organs are responsible for strengthening the supervision of the safety order of football matches, organizing the management and maintenance of public order at the match site and surrounding areas, and cracking down on illegal and criminal activities according to law. Guide the fans to watch the game in a civilized way and abide by the law.
(seventeen) to strengthen industry management.Improve the restraint mechanism for referees to enforce the law fairly and for coaches and athletes to abide by the law. Strictly guard against and severely investigate violations of discipline in the football industry, and improve the system and mechanism of disciplinary punishment and industry relief. The football management department should strengthen cooperation with the public security law and other aspects, establish and improve the illegal reporting mechanism and closely linked cooperation mechanism, effectively prevent, timely detect and resolutely crack down on illegal and criminal acts such as fake gambling.
(eighteen) to promote international exchanges.Promote China football to actively participate in international football matches, enhance exchanges and improve the level. Study and promote the bidding for the FIFA Men’s Football World Cup.
V. Reform and Promote the Development of Campus Football
(nineteen) to play the role of football education.Deepen the reform of school physical education, cultivate all-round talents, take campus football as a basic project to expand the football population, consolidate the foundation of football talents, improve students’ comprehensive quality and promote the healthy growth of teenagers, enhance the recognition and support of parents and society, let more young students love and enjoy football, and make participating in football an effective way to experience and adapt to social rules and moral norms.
(twenty) to promote the popularization of campus football.Primary and secondary schools around the country have included football in the teaching content of physical education class, increasing the proportion of class hours. Promote popularization with supporting features, and give priority support to primary and secondary schools with good foundation and high enthusiasm. On the basis of the existing more than 5,000 schools in primary and secondary schools nationwide, there will be 20,000 in 2020 and 50,000 in 2025, among which women’s football schools account for a certain proportion. Improve the insurance mechanism, promote the government to purchase services, improve the level of campus football security, and relieve the worries of students, parents and schools.
(twenty-one) to promote the common development of cultural learning and football skills.Strengthen the teaching management of cultural courses for football special students, improve the examination enrollment policy, and encourage students to actively participate in football learning and training for a long time. Allow football specialty students to flow reasonably within a certain range when they are enrolled in higher education, and obtain a good special development environment.
(twenty-two) to promote the large-scale growth of young football talents.Promote the establishment of campus football teams in universities, primary and secondary schools, pay close attention to improving the normalized and vertical and horizontal football competition system in universities, high schools, junior high schools and primary schools, and explore the inclusion of college football competition results in the evaluation system of college sports work.
(twenty-three) expand the teaching staff.Through training existing full-time and part-time football teachers and recruiting, we will improve the level of teaching coaches and encourage the introduction of overseas high-level football coaches. By 2020, we will complete a round of training for 50,000 full-time and part-time football teachers on campus. Improve policies and measures, strengthen professional education, and create conditions for retired athletes to change jobs and physical education teachers.
Sixth, popularize the development of social football
(twenty-four) to promote the popularization of football.Adhere to the people-oriented principle, promote the accelerated development of social football, and constantly expand the football population. Encourage organs, institutions, people’s organizations, troops and enterprises to form or jointly form football teams and carry out colorful social football activities. Pay attention to supporting the development of social football from the aspects of funds, venues, time, competitions and coaching. Trade unions, the Communist Youth League, women’s federations and other people’s organizations give full play to their respective advantages and promote the development of social football.
(twenty-five) to promote social football and professional football to promote each other.Through the continuous increase of social football population and the continuous improvement of its level, it has laid a solid mass foundation and talent foundation for the development of professional football. By accelerating the development of professional football, we can promote the popularization and improvement of social football.
Seven, improve the development mode of football professional training.
(twenty-six) to expand the growth channels and space for football players.Strengthen the training, improve the selection mechanism, and cultivate excellent football players through multiple channels. Enhance the awareness of talent training in campus football and social football, broaden the horizons of professional football candidates, and smooth the growth channels of outstanding young talents from campus football, social football to professional football. Do a good job in combining physical education with education, strengthen cultural education, temper will and edify personality, and promote the all-round development of football players. Encourage football clubs, enterprises and other social forces to send professional players and young players to receive training in developed football countries, and strive to become a high-level professional league abroad.
(twenty-seven) to strengthen the training of football professionals.In accordance with the principle of grading and classified management, we will build a multi-level and diversified training organizational structure for countries, regions, industries, professional institutions and social forces, and strengthen the training of professional talents such as football coaches, referees and lecturers. Give full play to the role of sports colleges and sports research institutes in football theoretical research and football professional training. Strengthen international exchanges and introduce a group of high-level foreign lecturers to carry out large-scale training for coaches, referees and lecturers in China.
(twenty-eight) to strengthen the training of football management personnel.Strengthen the professional strength of football associations, clubs and other organizations at all levels, and improve the quality and work level of personnel. Create a professional and international management team that meets the needs of modern football management.
(twenty-nine) the establishment of professional football colleges and schools.To meet the needs of cultivating football talents, we should set up a football college relying on qualified undergraduate colleges and actively explore the establishment of a new football school with close integration of culture, education and football.
(30) Do a good job in transferring football players to jobs.Coordinate the market mechanism and policy guidance, build a platform for the re-employment and re-development of football players, and support them to serve as football coaches, referees and lecturers after necessary training and assessment, or become the backbone of mass football activities in enterprises, institutions and troops, or enter football associations and football clubs to engage in football management and service.
Eight, promote the reform and development of the national football team
(31) Carefully build the national team.Give full play to the advantages of the system, strengthen organizational leadership, enhance the sense of national honor and social responsibility, carry forward the spirit of Chinese sports, build a national football team with exquisite skills, tenacious style, be able to fight tough battles and win glory for the country, and inspire people’s confidence, stimulate young people’s enthusiasm and promote the development of national football with excellent performance. Intensify the reform, form a technical route that conforms to the physical and mental characteristics of players and the development trend of contemporary football, and steadily improve the level of the national team.
(thirty-two) improve the team selection mechanism.Adhere to the current situation, focus on continuity, pay equal attention to technology and style, adhere to openness, equality and competition, and give priority to selecting outstanding players with strong desire to serve the country and first-class will to enter the national team. Players of the national team are recruited from professional clubs, and through the dynamic selection mechanism, the national team formed at any time can become the best team with the best participation status, technical and tactical ability and cooperation at that time. Strengthen the reserve talents of the national team, improve the mechanism for discovering and selecting young football talents, establish a database of top young players and track them for a long time, and dynamically adjust the list of candidates.
(thirty-three) improve the service guarantee ability.Strengthen the protection of the national team’s funding, incentive policies, base construction, logistics services, intelligence information, etc., and improve the service level. Two new national football training bases will be built to meet the competition and training needs of the national team in different seasons. Hire high-level professionals at home and abroad to carry out in-depth research on football theory, skills and tactics, medical rehabilitation and team management, and give play to the guiding and supporting role of scientific research in the national team.
(thirty-four) to strengthen the construction of coaching team.Establish a strict and standardized selection, assessment and evaluation mechanism for national team coaches and management teams, and strengthen contract management. The head coach responsibility system shall be implemented, and the coaches’ team and management service team shall be assessed for their term goals, so that responsibilities and rights and interests shall be clear, and incentives and constraints shall be in place.
(35) coordinating the needs of the national team and the club.Scientifically formulate the work planning and management system of the national team in line with China’s national conditions and the laws of professional football. Improve the coordination system between the national team and professional leagues and other leagues at all levels, and comprehensively grasp the national team’s competition cycle and domestic competition arrangements. The club should focus on the overall situation and fully support the construction of the national team.
Nine, strengthen the management of football field construction
(thirty-six) to expand the number of football venues.Study and formulate the national football field construction plan. Incorporate the construction of football fields into the overall planning of urbanization and new rural construction, clarify the rigid requirements, and organize the implementation by governments at all levels. Construct football fields according to local conditions, make full use of urban and rural wasteland, idle land, parks, forest belts, roofs, civil air defense projects, etc., and build a large number of simple and practical non-standard football fields. Create conditions to meet the venue requirements of campus football activities.
(thirty-seven) to give policy support to the construction of football venues.Preferential policies in land, taxation and finance should be implemented for social capital to invest in football field construction.
(thirty-eight) to improve the operational capacity and comprehensive benefits of the site facilities.In accordance with the principle of separation of management and operation and non-profit, professional social organizations or enterprises are invited to manage and operate public football fields through entrustment and purchase of services, so as to promote public football fields to be opened to the public at low prices or free of charge. Promote the school football field to be open to the society at low price or free of charge after class, and establish a sharing mechanism between the school and the society.
X. Improve the input mechanism
(39) Increase financial input.Governments at all levels should increase investment in football, which is mainly used for field construction, campus football, youth football, women’s football, national team building, teaching and scientific research, etc. Sports, education and other departments should be inclined to the reform and development of football when arranging relevant funds.
(forty) the establishment of China Football Development Foundation.As a non-profit legal person, the Foundation carries out fundraising, accepts donations and subsidizes football public welfare activities according to law. Encourage all kinds of enterprises, institutions, social forces and individuals to donate, and the donated funds can be deducted when calculating the taxable income of enterprise income tax and individual income tax according to law. The foundation operates in accordance with the articles of association, strengthens information disclosure in accordance with relevant laws and regulations, and accepts social supervision.
(forty-one) increase the lottery public welfare fund to support the development of football.Every year, some funds are arranged from the central centralized lottery public welfare fund to support the China Football Development Foundation, which is specially used to support the training of young football talents and football public welfare activities. Actively study and promote the issuance of football lottery tickets with China Football Professional League as the quiz object.
(forty-two) to strengthen the development of football industry.Strengthen the development and protection of football intangible assets, build an all-round and whole-process football industry chain by building competition brands, developing football accessory products, cultivating football service market, and exploring the integrated development of football industry and related industries, so as to continuously increase the income of football industry and form a pattern in which various economic sectors jointly set up football industry.
(forty-three) to increase the market development of Chinese Football Association.Continuously increase the market development income of leagues, cups, national teams, etc. Accelerate the rationalization of the relationship with subordinate business companies, transform subordinate companies according to the modern enterprise system, make them gradually become real market players, and introduce new competitors to establish a market-oriented and equal competition pattern.
(forty-four) to establish a market competition mechanism for TV broadcasting rights of football matches.Innovate the mechanism to realize the orderly competition of TV broadcasting rights of football matches. Reform the income distribution mechanism of broadcasting rights of football matches to ensure that the organizers and participants of the matches become the main beneficiaries. Innovate the broadcast and promotion operation mode of football matches, explore the realization form of the integration and development of traditional media and new media in the football field, and increase the market income of new media.
(45) Encourage social forces to develop football.Guide powerful well-known enterprises and individuals to invest in professional football clubs, sponsor football matches and public welfare projects, play a demonstration and leading role in supporting football, and broaden the sources of funds for club and football development.
Eleven, strengthen the leadership of football work.
(forty-six) the establishment of inter-ministerial joint conference system of football reform and development.In order to continuously promote the reform and development of football and ensure the implementation of this plan, an inter-ministerial joint meeting system for football reform and development is established. The General Administration of Sport should strengthen policy research and macro guidance on football reform and development. The Ministry of Education should fulfill the responsibility of campus football supervisor. All parties should perform their duties, do their part, do their best and cooperate with each other to jointly promote the reform and development of football.
(forty-seven) the football work into the important work schedule.All localities put the reform and development of football on the important agenda, emancipate their minds, make clear their goals, pay close attention to implementation, integrate resources, coordinate their efforts, explore boldly and form their own characteristics. Local sports administrative departments at all levels are responsible for supporting the work of local football associations and promoting the development of football in the region.
(forty-eight) to strengthen the football industry style and the rule of law.Strengthen the ideological and moral education and professional ethics education in the field of football, strengthen the tempering of the spirit style and will quality of sports teams, cultivate the style of patriotic dedication, perseverance and unity, and strive to form a spiritual force that encourages the development and revitalization of football in China and is beneficial to social harmony and progress. Adapt to the needs of football development and the characteristics of the industry, improve the relevant national laws and regulations and the rules and regulations of the football industry, and lay a solid institutional foundation for football governance. Form a football legal education system, law enforcement and supervision system that pays equal attention to prevention and punishment, and establish a fair and transparent legal environment.
(forty-nine) to create a good public opinion environment.Publicize and guide the masses to objectively understand the current situation of football, establish reasonable expectations and treat winning or losing rationally. Innovate football propaganda methods, strengthen football-related news management and public opinion guidance, and maximize the consensus on football reform and development.
(50) Play a typical leading role.Select a number of places and cities with good football foundation, good conditions for developing football and high work enthusiasm, strengthen support and guidance, sum up and promote the typical experience of football reform and development, and promote the improvement from point to area.