分类： xiyu

The movie channel 12.19 premiered the movie ＂Flowers in the Far Mountains＂ with the theme of left-behind children.


Special feature of 1905 film network "They are like seeds buried in black soil. They will bloom only after a spring rain. I want to tell their stories and let more people pay attention to the nurseries grown in this countryside. " The original author and screenwriter Wang Jie said.



After the publication of the novel "Flowers Bloom with Sound", which tells the story of left-behind children, it has aroused the care and attention of the whole society, and the expression and revelation of pure deep emotions throughout it have given the article a moving moment.


Their stories should be seen.This story with temperature was adapted into a movie three years later, which made more people see these small figures and these hearts eager for love and comfort.


At 18:05 today, the film channel premiered the film "Flowers in the Far Mountains", which won the audience’s praise and tears.



The movie "Flowers in the Far Mountains" takes place in Zhen ‘an County, Shangluo City, deep in the Qinling Mountains, and tells the story that Liu Xiaohui (Lin Wanying), a teaching teacher from Nanjing, Jiangsu Province, and Ma, the principal of Damai Village Primary School in Zhen ‘an County, deep in the Qinling Mountains, Shaanxi Province, and a group of left-behind children grow up together and heal each other.



Let’s approach this film focusing on the topic of left-behind children and rural education, and feel the warmth and love behind the film together.


"In the winter of 2009, when I first went to Yongshou County, Xianyang City, I met a 9-year-old girl. She was wandering on the road wearing slippers and holding a drug instruction. After sending her home, the child’s grandmother told me that the little girl’s mother died unexpectedly while working in foreign affairs. Since then, the child has never spoken again, but she recited the drug instructions to everyone. She didn’t go to school and couldn’t read, but she learned to recite the instructions sentence by sentence with her sister. I asked her why she recited this, and the grandmother cried and said,’ Her sister lied to her that if you memorized this, mom would come back.’ When Wang Jie, the screenwriter and original author of the movie "Flowers in the Far Mountains" told this story again, tears filled her eyes.



It was this experience that ignited the flame of Wang Jie’s story about left-behind children.In the process of film creation, in order to make the film closer to real life, the film creative team interviewed more than 20 teaching teachers from Nanjing about their life experience, teaching observation and mode of getting along with each other.


At the same time, the film selected 80% Shaanxi local actors. Under the role of local villagers and rural children, the simple sense of reality makes people cry again and again.



As a melodious piece of music sounded, a winding mountain road came into view. Liu Xiaohui, a young female teaching teacher played by Lin Wanying, came to the remote and backward Damaicun Primary School alone with deep thoughts on her mother’s death.



The distant mountains and villages here make her feel novel, barren and backward, which makes her heartache. When she sees that group of lonely and helpless left-behind children, her heart is broken.


In particular, I saw a special child, Zhang Chengfeng: he didn’t want to talk, and he liked to climb the tree to see the scenery. He was a typical problem child.



In order to help those young hearts open their hearts, Mr. Liu made a series of plans:She approached with her students.bighillExpress your heart.


"Mom and Dad, come back quickly, I miss you … …” A heart-rending call echoed in the valley.



Message games in English class to increase children’s interaction and self-confidence.But none of this worked for Zhang Chengfeng.After many twists and turns, one night, the sound of playing the piano came from the utility room of the school. Teacher Liu finally discovered Zhang Chengfeng’s secret:He often removes the door breaker on the back door of the utility room in the dead of night and hides here to play the piano secretly.



Teacher Liu’s mother is a musician, so everything related to music will evoke sad memories, but she saw a seed of love for music in the eyes of children and decided to throw away her psychological shadow, restart her music journey and sing emotionally with the children.



"I don’t care about the awards. I only care about whether the children have memories to be proud of when they recall Damaicun Primary School in the future."The teaching teacher played by Lin Wanying is full of simple and sincere taste. Her tolerance and love care for the young mind, using music.sweet dewMoisturizes the dry heart and warms our hearts.



President Ma, played by Walter WANG, is quite different. His severity seems a bit inhuman, but in the eyes of these children who can hardly meet their parents, he almost plays the role of a father, sparing no effort to accompany and educate the children.



Their interpretation is the epitome of teaching teachers in mountainous areas. It is they who give children warmth and strength with their beautiful years.


"In real life, almost every left-behind child’s heart is closed, and what they need most is to talk … … I hope that every child can open his heart and confide in his heart, blooming like a flower. " Wang Jie said.


This is the core of the film, the true meaning of education, and why the film can contain inspiring warmth and strength.



At 18:05 today, the movie channel will premiere the movie "Flowers Bloom in the Far Mountains" for you. They need more support and care.


The ＂cool protagonist＂ in the IP world is building his own world.

I often play Egg Party with my friends now. It’s a little strange to say that I downloaded the game because of the linkage between Egg Party and Goober Attack. When I was a child, I liked the cartoon "Guo Bao Special Attack" very much, and even quarreled with my classmates about whether pineapple blowing snow should be with pineapple wei or pear flower poetry. But when I grew up, it gradually faded out of my sight. It was not until it was linked with "Egg Party" that my former love emerged from my heart-almost 100% of the "Guobao Swordsmen" were restored in the game, which was no different from my memory, even those weapons were there.

It’s just a figure in memory

"Shangguan Ziyi" quickly became one of my favorite and most commonly used skins for Egg Party, and the other one was "DongDong Sheep". "DongDong Sheep" is a lovely white, round lamb that bleats from time to time-in fact, I had met it several times before playing "Egg Party". At that time, I didn’t know about it, and I had never heard of the popular brand of "Flying DongDong", but I was still attracted by the cute image of "DongDong Sheep" and the wonderful second creation of the players, such as the funny voice of "I am sheep honey" and the "fall transition dance" of the lamb.

Nowadays, with the popularity of Egg Party, many trendy shops have put these lambs in the most conspicuous place. Of course, more often, lambs in many shops are out of stock. But in any case, as soon as the lamb appears, the passing guests will sigh: "It’s the lamb in the egg!" The original niche brand exploded overnight, and its IP image and commercial value were fully recognized.

No matter for the market or for me personally, "Guo Bao Special Attack" and "Flying DongDong" are undoubtedly very successful linkages. But we all know that "Egg Party" is not limited to doing IP linkage well, but has greater ambition-taking its own path and building an IP world belonging to Egg.

"Linkage once every 10 days on average"

December 15th is the "Egg Festival" of Egg Party, which was specially set up to celebrate 500 million eggs. The whole festival was very lively, and many benefits were distributed. On the opening day of the Egg Festival, the official gave away three kinds of "Pleasant Goat and Big Big Big Wolf" linked skins for free. In addition, the second bullet of "Guo Bao Special Attack" was opened, and Xiaoguo Lu, Li Huashi and Blossomy were invited to visit Egg Island together.

Most players like me are very much looking forward to "Egg Festival"

Prior to this, the linkage frequency of Egg Party was quite high, with an average interval of less than 11 days, and the linkage objects were various-"Altman", "Long Grass Yan Tuanzi", "Defending Radish", Michelle Ice City, "Hundred Ghosts Kindergarten", Netease Cloud Music, "China Qitan", "Goose and Duck Killing", Sanrio Family, and so on.

Some IP is familiar to me. For example, I once indulged in "Goose and Duck Killing" with my friends for a while, but I didn’t expect to be able to play in "Egg Boy" now. During the linkage period, Egg Party not only launched three classic character skins of Goose and Duck Killing, but also launched the game of "finding out the troublemaker".

There are also some IPs that have aroused my long memories-"Defending Radish" is the first tower defense game I really contacted; "Long Grass Yan Tuanzi" once filled my QQ space; And "GG Bond", unfortunately, because of my age, I didn’t really appreciate the style of this animation at that time, but I found some humor in the animation protagonist on Egg Island.

There are also some IP linkages that are quite "live" and can become a topic as long as they appear in front of players. When I saw the familiar, chubby yellow figure in front of Mi Xue Bing Cheng Store, when I opened the game and heard the phrase "You love me, I love you, Mi Xue Bing Cheng is sweet" in the square, I really couldn’t control my hands and couldn’t wait to try.

The linkage of "breaking the secondary wall" is impressive.

Looking at so many linkages, I found the most important secret of IP linkage in Egg Party, that is "fit"-every IP has a positive, warm and childlike core.

In addition to the similarity of the cores, their "fit" is also reflected in the audience. No matter GG Bond, Altman series, Guo Bao Special Attack, Pleasant Goat and Big Big Wolf, they are all classic childhood animation IP. These classic animations used to be small audiences, but now they are the main players of Egg Party.

Another point of "fit" lies in the moldability of appearance. After all, all the linked objects will become "round" images after entering the world view of Egg Party. Obviously, the production team did not blindly pursue the number or popularity of linked IP, but paid attention to the fit of its own image and tried to achieve "original flavor". This kind of linkage, in a sense, will give me an intimate feeling, making me feel that they really crossed from one world to another, rather than simply "changing skins" and hanging a name.

The painting style of DongDong sheep is very compatible with that of Egg Party.

Under the circumstance that "everything can be hatched", the linked universe of Egg Party is growing. In the online consumption scene, Egg Party has almost exerted a global dominance, and "brushed its face" with great potential energy and high frequency. Brands such as Honey Snow Ice City, Fun Duo Duo, Alpine, KFC, etc. have all taken the initiative to establish cross-industry linkage with "Egg Boy", each of which is the top brand of daily consumption scenarios, and has a huge user base, which has injected huge sinking traffic into Egg Boy IP, which in turn has prompted Egg Boy IP to seamlessly connect with various consumption scenarios.

Nowadays, the IP construction of Egg Party has broken through the boundaries inside and outside the game, online and offline. People can see these eggs appearing at the entrance of tea shop, in the doll machine, in the blind box area of theme shop, in the store furnishings of the mall, and in the mobile navigation prompt. This summer, "Egg Party" also had theme linkage with four domestic theme park brands, including Happy Valley and Sunac Water World. People play egg games, listen to egg music, wear clothes with egg image, buy egg dolls and visit egg theme parks ….. "Egg" is gradually becoming a way of life.

The story of "Egg Boy"

After playing "Egg Party", I began to understand the story of "Egg Party". Through the official CG video and the short story, I was surprised to find that there was such a vivid and happy world behind the blind box machine.

In the world view of Egg Party, all the stories happened inside the blind box vending machine. There is a lively and happy egg island behind the blind box machine, where round eggs live. Every time humans throw gold coins into vending machines, it will cause a rift in time and space on Egg Island. Eggs need to work hard to get gold coins symbolizing victory before they can go to the human world.

When you know these background stories, it is inevitable that you will feel more intimate when you see them appear in the loading interface.

Players often see several characters on the loading page, such as Xiao Huang, Xiao Hei, Xiao Fen, Xiao Lan and Xiao Lv. They also live on the island of Dan Zi, with their own unique personalities and lead their own "egg life". It can be said that every character has a very realistic soul, or let the user find his own shadow in it, or make the user resonate with the character story at the same frequency. In addition to the five main characters, the popular characters such as Naughty Maruko, Aberdeen Bear and Heartless Bear also have their own independent story lines, but in the end they will be connected in series at a certain detail, involving the appearances or stories of other characters.

The story characteristics of "a big world has spawned countless small worlds" also make "Egg Boy" IP have almost unlimited tolerance-in the story, players will have emotional resonance with the egg boys; Outside the story, it can accommodate one world view with different IP. As long as you come to Egg Island, you can become friends and become a member of the Egg World.

Many players will discuss the season plot of "Egg Party" on social platforms and be moved by it.

This also makes "Egg Party" not limited to a party game that attracts players with casual gameplay, but has the quality of a truly excellent IP-constantly deriving new game works and accumulating huge fans under its own unique worldview. This power is magical and powerful. If a virtual world becomes an IP that I am familiar with and love, I will no longer be satisfied with being a simple player, but will pay attention to the derivative products, fan creation (even output) of this game, and continue to pay attention to its future, which is the drainage effect brought by IP and the key to the long-term operation of the game.

The development team of "Egg Party" clearly knows this. Since the game was launched, it has been constantly improving and filling the IP content. With the process of linkage with various IPs, the IP of "Egg Party" has become more and more popular. When we mention it, we think of not only the game itself, but also the naive image of Egg and a series of stories derived from Egg Party. With the launch of offline authorization cooperation and IP derivatives, the egg IP has been pushed to another height.

The IP image of "Egg Boy" has penetrated into the hearts of many players.

Looking at the development of Egg IP, I can only think of one word to describe it-"the protagonist of Shuang Wen".

"Shuang Wen" is reflected in "Egg Party", which is loved by everyone, and all the top IP companies have sent cooperation invitations to it. But in essence, the internal reason for this "cool" is that "Egg Party" can fit them perfectly, so as to achieve a win-win effect. By establishing cooperation with Egg IP, these brands have gained a strong blessing and achieved exponential growth in influence. In this situation, "Egg Party" has become the hottest linkage object in the game session.

Another similarity with "Shuang Wen’s protagonist" is that "Egg Party" is ambitious enough-this game wants to build its own IP and create an egg world. From a single party game to complete the transformation of content platform, to dig deep into IP stories and strengthen IP anchor points, and then to link online and offline frequently for dozens of times, the commercial value of the brand is gradually accumulated, thus running through the whole link of IP development and building its own "business kingdom".

The "egg-egg linkage family" is growing.

At the 2022 annual performance conference, Ding Lei, CEO of Netease, said: "In the future, we will invest more in R&D and management, and do a good job in the long-term service of the game (Egg Party). The’ long term’ here is at least 10 years. " If the agreement of "10 years" can really be achieved, then I believe that "Egg Party" can create a classic, popular and enduring national IP as people expect.

At present, with the continuous expansion of the egg IP matrix, we can also predict that in the future, it will have more and more rich linkage forms. What is clear is that "Egg Party" not only subtly builds the trend culture accepted by young people, but also broadens the new extension of "game"-a "virtual amusement park" that can provide healing and joy for all.

The first national fitness table tennis invitational tournament of Pomegranate Cup in Lintong District of Xi ‘an started.

More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
Build a friendship bridge in the name of pomegranate, and show the local charm with the practice of cultural travel. On December 16th, the first national fitness table tennis invitational tournament of "Pomegranate Cup" in Lintong District of Xi ‘an started in the Cultural and Sports Center of Xi ‘an Institute of Technology (Lintong Campus), presenting Lintong’s characteristic agricultural products, cultural and performing arts products and competitive sports spirit to the audience.
It is understood that as the most influential sports event in Lintong District in recent years, in addition to the participation of local table tennis fans, this event also attracted more than 200 table tennis players from 48 teams in more than 20 provinces and cities such as Hainan, Shanxi, Tianjin and Shanghai to get together and compete for the title of "King of the Ball".
In addition to the competition, Lintong District has also carefully arranged activities such as "watching the cultural tourism with the competition", invited contestants and technical officials to taste pomegranate and pomegranate series agricultural special products, watch the fine performances of cultural tourism such as Song of Eternal Sorrow and Revived Legion, and fully display and promote Lintong’s cultural tourism, agriculture, ecology and urban construction with pomegranate as the medium and cultural tourism as the medium. (Local contributor Wang Sanhe)
Reporting/feedback

Since the beginning of this year, China’s automobile production and sales have continued to rise.

The 21st Guangzhou International Automobile Exhibition opened a few days ago. Xinhua news agency

China’s automobile import and export grew rapidly. The picture shows the logistics base where cars are stored at Xi ‘an International Port Station in Shaanxi. Xinhua news agency

School-enterprise cooperation in Chongqing to train new energy vehicle maintenance talents. Xinhua news agency

At the 2023 China 5G+ Industrial Internet Conference held recently, the audience was experiencing a new energy vehicle. Photo by Liu Kun/Bright Picture

Taizhou, Zhejiang Province launched an automobile repair skill competition. Bright pictures/vision china

[Economic Interface]

Recently, the Ministry of Commerce and other nine departments jointly issued the "Guiding Opinions on Promoting the High-quality Development of the Automobile Aftermarket" (hereinafter referred to as the "Opinions"), and put forward seven policy measures, including optimizing the circulation environment of automobile parts, promoting the upgrading of automobile maintenance services, and optimizing automobile consumption financial services.

The Opinions make it clear that by 2025, the scale of the automotive aftermarket will grow steadily, the market structure will be continuously optimized, and the standardization level will be significantly improved. The aftermarket will play a more prominent role in the automotive industry chain, value chain and innovation chain, and the application of new products and technologies will be more popular, the development of new formats and models will be more mature, the industry management system will be more perfect, and the automotive use environment will be continuously optimized to better meet the diversified automobile consumption needs of consumers.

"Automobile aftermarket" refers to a series of trading activities around various subsequent needs and services in the process of automobile after-sales use from sale to scrapping, involving many sub-sectors such as automobile maintenance, automobile maintenance, automobile supplies, automobile finance, used cars and car rental. At present, what is the development status of China’s automobile aftermarket? What are the opportunities and challenges? How to promote the high-quality development of automobile aftermarket? The reporter conducted an interview on this.

1. After the number of cars reached 330 million, the market consumption potential continued to be released.

"It is a very happy thing to own a car of my own. As a’ donkey friend’, I like go on road trip and enjoy the scenery along the way." Some time ago, Su Xiaoming, who works in a university in Beijing, bought a domestic car and shouted "Great experience".

Nowadays, as a mass consumer product, cars have already "flown into the homes of ordinary people".

By the end of September 2023, the number of motor vehicles in China had reached 430 million, including 330 million cars; There are 520 million motorists, including 480 million motorists. In the first three quarters of this year, 18.17 million vehicles were newly registered nationwide, up 4.4% year-on-year.

With the continuous increase of car ownership in China, the aftermarket formed around car use has become an important part of car consumption.

"The automotive aftermarket covers a wide range, including auto parts circulation, maintenance services, decoration and beauty, used car trading, as well as auto racing, auto culture, auto consumption financial services and other fields." Xu Haidong, deputy chief engineer of China Automobile Industry Association, said in an interview with this reporter that at present, the overall development of China’s automobile aftermarket is good, and relevant policy measures have provided strong support for it.

Judging from the second-hand car trading, in the first three quarters of this year, China’s second-hand car market remained active, and local public security traffic control departments handled a total of 25.05 million motor vehicle transfer registrations, including 23.31 million motor vehicle transfer registrations, accounting for 93.1%.

In addition, in recent years, automobile museums, automobile cinemas and other projects have sprung up everywhere, and colorful and diverse automobile cultural activities such as automobile theme exchange activities, theme exhibitions, fairs and carnivals have been actively carried out, further popularizing automobile cultural knowledge and creating a strong automobile cultural atmosphere. At the same time, some comprehensive automobile culture theme parks integrating automobile races, automobile services, outdoor leisure and parent-child activities have quickly become popular, and become online celebrity attractions for tourists from all over the world to "punch in".

Some camping enthusiasts drive to major camping camps, set up a tent, get close to nature and enjoy a leisurely and comfortable time.

At the same time, automobile racing activities are also getting more and more attention. According to reports, the China Society of Automotive Engineering has specially launched the Pure Electric Formula Car Competition for College Students, which not only helps to train talents of new energy vehicles, but also helps to open up a new path to the automotive aftermarket.

In view of new fields and new scenes, the Opinions proposes to build a multi-level automobile race pattern, accelerate the development of the traditional classic car industry, support the construction of camps such as self-driving caravans, and enrich the automobile cultural experience.

"Overall, the development prospects of China’s automotive aftermarket are improving." Xu Haidong believes that at present, although China’s automotive aftermarket is still dominated by the 4S shop model, third-party brand enterprises are accelerating their development, and Internet companies have also entered the market. With the increasing number of cars, the value of the automobile aftermarket will become more prominent.

Luo Lei, Assistant President of china automobile dealers association, said that in recent years, the scale of China’s automobile aftermarket has shown double-digit growth, and it is expected that the scale of China’s automobile aftermarket will continue to expand in the future. Stimulating the vitality of the automobile aftermarket has obvious effects on further promoting automobile consumption and stimulating economic growth.

2. The problem of "small, scattered and chaotic" still has industry pain points that need to be broken.

"Not long ago, I washed my car in a roadside shop. Not only was I repeatedly promoted to get a card, but I was even’ suggested’ to replace tires and other accessories. The routine was too deep." Wang Qingbin, a post-90 s car owner, said that the management level and service quality of some car wash shops and repair shops need to be improved, which failed the trust of consumers.

Like Wang Qingbin, many car owners have had similar experiences. While people enjoy the convenience and happiness brought by cars, they also have various troubles from time to time. At present, the supply system of auto parts is not perfect, the level of vehicle maintenance is uneven, and the financial procedures of automobile consumption are complicated. Some people spit out: "It is difficult to repair a car, but expensive to maintain it", "Services cut corners, and various fees are charged" …

Xu Haidong admits that at present, some consumers choose to maintain in automobile 4S shops, which is more expensive; There are also some consumers who choose to repair in "small, scattered and chaotic" roadside shops, and the quality is difficult to be guaranteed.

"The fundamental solution to these problems is to promote the high-quality development of the automotive aftermarket." Xue Xu, an associate professor at Peking University University of Economics, said that the service level and quality of the automobile aftermarket are directly related to the experiences and feelings of hundreds of millions of car owners and consumers, and are also an important link affecting automobile consumption.

Experts believe that with the rapid growth of car ownership, consumers’ demand for related services will be more diverse. For the automotive aftermarket, this is both a challenge and an opportunity. It is necessary to focus on the key areas and key links of the automobile aftermarket, focus on solving the outstanding problems faced in the development of the industry, tap the consumption potential of the automobile aftermarket according to local conditions, and enrich the products and services of the automobile aftermarket.

In this regard, the "Opinions" proposes to standardize the circulation order of automobile aftermarket parts, formulate and implement relevant standards for the circulation of automobile aftermarket parts, and create a transparent, orderly and efficient circulation environment for parts. Actively expand the distribution channels of auto parts, and build a multi-channel and multi-format auto parts distribution network to meet the diversified needs of consumers for auto aftermarket accessories. Guide automobile manufacturers to continuously improve the after-sales service network, strengthen personnel management training such as after-sales maintenance, and provide standardized and convenient vehicle maintenance services for car owners.

"The Opinions is the first guiding document issued by China for the automotive aftermarket, which plays a very important role in the development of the automotive aftermarket." Xu Haidong said that in the future, in addition to the automobile 4S shop system, some third-party automobile service enterprises will develop one after another, providing services with low prices and certain quality guarantee, which will form a benign complement with 4S shops, so that consumers can rest assured that they can consume and promote the automobile aftermarket. Achieve high-quality development.

3. Consumer demand is more diversified, and financial services are constantly optimized.

In October this year, Liu Yantao, a young man from Shandong, rented an off-road vehicle with several friends and traveled to Lhasa by car. "I didn’t expect that renting a car was so convenient. We were very lucky. We rented a new car and the rent was more cost-effective. We talked and laughed all the way and had a good time." Liu Yantao said.

In recent years, a large number of auto credit, leasing and insurance companies have developed rapidly, providing consumers with more competitive products and services.

At the same time, some consumers have reported that the service quality of related industries is uneven, and the convenience of auto finance still needs to be improved. The business scope of some auto financing companies is narrow, and it is difficult to meet the diversified loan needs of consumers, so it is necessary to further expand the business scope and increase the business varieties. In the long run, we should give full play to the leverage of finance to better promote automobile consumption and circulation.

In this regard, the "Opinions" proposed to optimize automobile consumption financial services. Encourage financial institutions to optimize financial services for automobile use and consumption, and standardize the financing of automobile accessories under the premise of legal compliance and controllable risks. Develop automobile financial leasing and standardize the financial leasing business of sale and leaseback mode. Guide financial institutions to optimize resource allocation and business layout, and increase credit support for automobile consumption in rural areas. Encourage payment service providers to increase the single payment amount for specific scenarios of online car consumption under the premise of preventing and controlling risks.

In Xue Xu’s view, optimizing automobile consumption financial services will bring more benefits to consumers. Automobile consumption has a large volume, sufficient potential and strong industrial driving effect. Promoting automobile consumption has a positive effect on stabilizing China’s consumption market and promoting the high-quality development of industrial chain.

Experts said that it is necessary to firmly grasp the new situation of automobile market development, conform to the new trend of automobile consumption, focus on promoting the high-quality development of automobile aftermarket, focus on establishing and improving institutional mechanisms, cultivate and expand business entities, optimize the supply of products and services, develop new formats and models, promote the scale growth, structural optimization and quality improvement of aftermarket, and provide strong support for stabilizing and expanding automobile consumption and services to build a new development pattern.

(Reporter Liu Kun)

Source: Guangming Daily

Inventory of ＂New Play＂ of Tourism Consumption in China in 2023： ＂Cliff Coffee＂ and ＂Overnight Whale Shark House＂ were on the list of TOP10.

BEIJING, Beijing, Dec. 8 (Xinhua) Title: Inventory of "New Play" of China Tourism Consumption in 2003: "Cliff Coffee" and "Whale Shark House for Night Stay" were on the TOP10 list.

Zhongxin Financial Reporter Ruan Yulin

The joint laboratory of free travel big data jointly established by china tourism academy and Ma Honeycomb released the Research Report 2023 (A Collection of Global Travel Plays) at the "Earth Finder Conference" hosted by Ma Honeycomb on the 8th. It is believed that the play has replaced the destination and become the main factor affecting people’s travel consumption decisions, and this phenomenon is particularly prominent in 2023.

According to the report, in this year’s TOP100 list of China’s "new ways to play", the humanistic experience took up 39% of the total. Among them, "Cliff Coffee" in the cool forest in Libo, Guizhou, "Rime Drifting with Mineral Water" in Changbai Mountain, Jilin, "Village Super with boiling blood" in Rongjiang, Guizhou, "Whale Shark House" in Chimelong Ocean Kingdom, Zhuhai, Guangdong, and overlooking the beautiful scenery of Tibet by helicopter are listed in the TOP10 of China’s "new ways of playing".

"Tourism has entered a period of rapid recovery." Dai Bin, president of china tourism academy, said that it is also my happiest thing to see the smiles on tourists’ faces. But what makes me happier is to see the tourists like Ma Honeycomb, deeply observe the needs of tourists, and sum up many keywords such as personalization, theme, experience and quality. These detailed needs are the cornerstones of today’s tourism "new play".

"It is tourists who are defining tourism. When’ new gameplay’ becomes the original intention and motivation of a new generation of travelers, then’ new gameplay’ is the future." Dai Bin said.

2023 is a year of rapid recovery of tourism industry, and new tourism behavior preferences are gradually becoming clear. According to Chen Gang, CEO of Mawei, in 2023, the proportion of Mawei users who searched for intentional destination gameplay exceeded 76%, and the popularity of customized tour search increased by 245% year-on-year. The popularity of high-quality demand continued to rise, and the booking of cost-effective products also increased significantly. This means that Local travel experience has become the main factor affecting people’s consumption decisions.

"But we can’t simply understand’ travel experience’ as eating better and having more fun. For young people today, any idea that can strengthen their self-expression is a plus item of travel experience, and we collectively call it’ new gameplay’". Chen Gang said. (End)

If you can’t keep exercising every day, I’m sorry, but you can’t ＂catch＂ all four benefits.

We all know that life lies in exercise. Whether in parks or streets, we often see such words as "a small step every day, a big step in health" and "life lies in exercise", which all show that exercise plays a great role in the body. So how does exercise affect the body?

First, exercise can enhance resistance.

All doctors will tell their patients to exercise more to enhance their body resistance and immunity. This is to tell everyone that exercise can make the body stronger and enhance the body’s resistance. Keep germs and viruses out. For children, the resistance is enhanced, so that they are less sick, so that parents can worry less and spend less on medicine; Children have a healthy childhood, so parents don’t have to worry about whether their children are tall or not every day.

Second, exercise can help you keep fit.

All people who want to lose weight need to exercise, mainly because exercise can burn body fat, and strength exercise can exercise muscles and make their bodies better and better. Through exercise, we can achieve the effect of bodybuilding and body shaping, so that women can be more confident in themselves.

Third, exercise can help treat diseases.

Some people who are sick can effectively relieve their symptoms through exercise, as follows:

1. RightdiabetesFor patients, exercise can effectively control blood sugar content and keep their blood sugar stable in the standard value range;

2. Rightsuffer from insomniaFor patients, exercise can bring better sleep quality. Let yourself exercise a little during the day, and you can go into deep sleep faster when you sleep at night;

3. Sports pairfatFor patients, they can reduce their weight and gradually reach a reasonable standard weight range, but exercise needs long-term persistence to be effective;

4. forgoutPatients, exercise can reduce the frequency of gout, and gout patients can enhance their kidney function through exercise, which can discharge purines more effectively and reduce the probability of gout;

Fourth, exercise can prevent diseases.

Exercise can promote the body’s metabolism, enhance the heart function, and play a role in preventing diseases. Because of the enhancement of cardiac function, the elasticity of cardiac arteries increases, which can effectively prevent cardiovascular diseases. In addition, more exercise can also prevent diabetes, liver disease, gout and other diseases. At the same time, because the disease is prevented, the life expectancy is increased. The average life expectancy of people who exercise is much higher than that of people who don’t exercise.

The above is about the influence of sports. For the elderly, exercise can make them stronger and prolong their lives; For young people, sports can make them beautiful, attract the attention of the opposite sex and make them more confident; For children, exercise makes them grow stronger. Therefore, exercise brings a variety of benefits. I hope everyone can make themselves move and become healthier.

Technology and hard work？ Look at the four opportunities in the beauty industry in 2023!

In 2023, with the gradual recovery of the market and the continuous release of favorable policies,Tencent Advertising held the 2023 Tencent Beauty Strategy Conference in Shenzhen from February 16th to 18th, 2023., sharing a new upgrade of Tencent’s ecological global management capabilities, and based on the integrity of Tencent’s ecology,User contacts, commodity ecology, business scenariosThe three sections are new opportunities for the beauty industry to dismantle brands and achieve long-term growth.

Tencent advertising beauty cosmetics & luxury goods manager Shu XuanIt was pointed out at the meeting that "with the upgrade of Tencent’s ecological platform system and the overweight of favorable policies, whether it isA more complete global business map built by seven major contacts including video number and WeChat search., orA new growth point centered on direct purchase by users, content private domain, social private domain, external drainage, and talent bringing goods., will be built for the beauty industry brand.More suitable product promotion positions and GMV growth channels to achieve sustainable management.. "

Shu Xuan, head of Tencent advertising beauty cosmetics & luxury industry

one

Opportunity point one

Diversified business channel layout+multi-touch brand power construction, boosting the long-term growth of brand GMV.

The realization of business objectives and the precipitation of brand assets are the core focus of brand attention in the stock market.Therefore, Tencent advertising relies on its powerful social attributes.on the one handFor the brandAn important position to provide promotional materials.,on the other handBring to the brandPowder adding link, direct purchase link, live broadcast of video number, drainage of e-commerce, and cloud selection efficiency.And other business models, from the two dimensions of management and product promotion, help the brand GMV achieve long-term growth.

1. From node marketing to ability application, provide brand with high-quality product promotion position.

Relying on the strong social attributes of Tencent Ecology and the integrity of the global ecology, Tencent EcologyGrasp node marketing, brand BIGDAY content resonance, create circle resonance, and apply RACE ability.And so on,More scientifically and accuratelyHelp brands strengthen value output and mental influence.

2. WeChat search-multi-touch collaboration, seize the user’s mind

As one of the new business traffic scenarios with great potential in the WeChat ecosystem, WeChat search can link brands.Content, service and business scenario, help the brand to complete.Public-private domain transformation.ShuxuanSaid that "beauty industry brands should pay attention to the synergistic effect of search on WeChat multi-touch", among whichSuper brand zoneThe establishment of the brand is to help brands aggregate content and become an "arbitrary door" for brand private domain contacts.

3. Socially planting grass-mode upgrading, content-driven operation

Mutual selection of advertisements: starting with planting grass by talented people, inciting the ability of content to carry goods.

With the rise of traffic contacts such as interactive advertisements, more and more brands in the beauty industry have successfully reversed the minds of the core population through customized high-quality content through the delivery of interactive content.WeChat official account+Video Double PositionPlanting grass, plusAlways-on’s grass planting mode, the cooperation of people with goods to control ROI, and the re-marketing of grass planting people are guaranteedThe mode of bringing goods with talents has brought help to brand mental cultivation and private domain precipitation. In this regard,Wang Yi, Head of Tencent Advertising Beauty IndustryIt is mentioned that "in the choice of talents, most brands used to like to cooperate with vertical talents in the beauty industry. In the future, brands may be able to broaden the range of talents and seek greater traffic opportunities".

Wang Yi, Head of Tencent Advertising Beauty Industry

Cloud selection is effective: with social traffic as the starting point, increase the increment of private domain operation.

While the scale of private domain layout continues to grow, some head brands are also faced with the problem of how to introduce new traffic and further develop business increment. Therefore, Tencent advertising aims at the huge demand and space between traffic and brands, and work together.Tencent Smart Retail Yunxuan AllianceLaunch a new cooperation mode of small program business to ensure quantity and effectiveness-Cloud selection quantity efficiency. By means of official matching and freight yard matching, we can help the brand to achieve efficient docking with Tencent’s characteristic social traffic and Tencent’s external traffic, so that the brand can achieve business growth in Tencent’s ecology more securely.

4. Drainage e-commerce-external e-commerce jumps straight and quickly reaches the grab.

With the deepening of the online level of the beauty industry, brands can not only cover the target users in the full-time panoramic view in the WeChat domain, but also use the WeChat -UD link to connect the WeChat high-quality link with the Amoy link, thus achieving a large amount of star products.

two

Opportunity point two

Subdivision of track potential+promotion of commodity trends, creating a million-level daily consumption category.

In 2023, the wind of recovery swept across all walks of life. With the upgrading of consumption and the transition of consumer demand, the beauty industry sub-categories emerged constantly. Driven by the trend of comprehensive commercialization, the sub-product track will have more opportunities in Tencent’s ecology. Shu Xuan mentioned in the sharing that in the beauty of domestic products,Anti-aging, skin care and make-upThe three potential product tracks will reach new heights in Tencent’s ecology in the future. Tencent advertising will also provide dual support from policy and technology, and join hands with more beauty brands.A total of millions of daily consumption categories and tens of millions of GMV items were created.

1. Policy support-super product plan linkage incubation, so that new products and explosive products can be traced.

With the rapid development of commodity ecology, toughness development may be the hard power of brand cross-cycle and sustainable management. In this regard, inPolicy supportWang Yi proposed that Tencent’s advertising super product plan is aimed atBrand new products and potential explosive productsLaunched"Shangxin Easy" and "Explosives Pass"Products, aiming at incubating with brands, make brand new products easier to throw, and make white brand explosive products more out of the circle.

2. Technological innovation-commercialization, let the brand grow scientifically.

Faced with the advertising problems such as difficulty in starting new products, difficulty in expanding old products and large cost fluctuations,"commercialization"It has become one of the key solutions for brands to face challenges directly. Taking commodity information as a series"people and goods matching"Pattern, based on"The system knows the goods"and"The system understands people"Can make commodity advertisementsMore scientific and accurateMatch to a more suitable consumer group. With the pursuit of long-term growth of the beauty industry brand "from efficiency to quality" becoming the mainstream trend,Djukov, CEO of Chuilun Technology, said"Traffic will only become more and more expensive, and the cakes in the market will only be reserved for brands that know how to be refined."

Djukov, CEO of Chuilun Technology

At the same time,Zhao Yi, Director of Tencent Advertising Beauty & Luxury Industry OperationsIt is also mentioned that if the brand wants to grow up in Tencent’s ecology, it will go through three stages: introduction period (new product introduction & quantity), growth period (explosive product boosting) and maturity period (explosive product continuous expansion). In these three stages, Tencent advertising will start fromOperational assistance, product selection and policy supportAnd other dimensions to provide technical and strategic guidance for brands to launch goods, and promote the growth breakthrough of track categories.

Zhao Yi, Director of Tencent Advertising Beauty & Luxury Industry Operations

three

Opportunity point three

Wechat ecological social value release+ecological ability optimization and upgrading, building brand user assets compound interest

As a connector of the WeChat ecosystem, the video number has been strong since its release in 2020 and has gradually become a brand.Revitalize the core hub and new traffic position of Tencent. From the perspective of brand"Short video and live broadcast are easier to help brands build trust with users, which is simpler than simply piling up graphic materials. Video number may indeed be an opportunity for more brands."Xia Zheng, the founder of Yi Nian Cao Mu&a private field observation consultantSay so.

Taking the video number as the origin, Tencent advertising provides the brand withLive broadcast and short videoWaiting for multiple paths to radiate multiple opportunities in Tencent’s ecology. First of all,"video number+live broadcast"Provide a brand-new brand."relational live broadcast"Mode, so that brands can establish a centralized scene of interaction and transformation with users through live broadcast of video numbers, and help brands realize"Flow" to "Allowance"Transformation. In this regard,JASON ZHANG, founder of Solution ConsultingSaid in the round table sharing, "Brands should turn the amount flowing in public domain into the amount left in private domain.All the exposure and promotion of the public domain is not only the value of the brand itself, but only by depositing the public domain users in their own private domain pool, and then using Tencent’s eco-rich contacts to maintain and connect the users and create a deep long-term relationship between the brand and users, will users truly become brand assets. "

Secondly, "video number+short video" has become the brand’s new traffic position.The brand can amplify the brand influence through short videos and continue to attract users. And with"video number+music LIVE", "video number+knowledge content" and "video number+big event"For example, the "video number+content ecology" provides more space and scenes for beauty brands. Brands can coordinate content with social contacts within the video number to incite public domain traffic to revitalize private domains.Feng nian, founder of the golden handIt is put forward that "every high-quality content will definitely trigger some emotions of users, so the key to breaking the circle of video number content lies in reaching the target crowd to achieve high broadcast completion rate, and triggering user emotions through content to improve interaction rate". Wang Yi also said, "In the future, Tencent Advertising will continue to increase cooperation in the content of video numbers, involve more users, and help brands successfully break the circle in video numbers and drain private domains."

Feng nian, founder of the golden hand

In addition, in ord to give full play to that value of the video number,Tencent Advertising and Zero One Technology jointly released the "Video Number Activation Beauty Global Operation-Tencent Beauty Video Number Operation Guide", providing advanced experience and practical layout guidance for more brands to lay out video numbers.

On the left: Jian Feng, CEO of Zero One, and Wang Yi, head of Tencent’s advertising beauty industry, on the right.

four

Opportunity point four

Multi-dimensional assistance from the industry to provide guidance on the long-term development path of beauty.

In order to help more beauty brands grasp"Video Number & Private Domain"New opportunities to win, with the help of Tencent Ecology to continuously expand commercial space, Tencent advertising invitationFeng Nian, founder of Dianjinshou, Bao Ye, founder of Hua Makeup Club, Kong Huihui, editor-in-chief of Cosmetic Watch, Xia Mei, founding partner of Jumei, JASON ZHANG, founder of Jieshu, Jianfeng, CEO of Zero-One Mathematics Department, Cai Chaoyang, founding partner of Qingyan, and Xia Zheng, founder of Yi Nian Caomu & Private Observation Consultant.Eight beauty industry experts jointly set up[Beauty Industry Experts Alliance]It aims to provide path guidance for the long-term development of the beauty industry through continuous exploration, discussion and co-creation. On-site,Shu Xuan, head of Tencent advertising beauty cosmetics & luxury industryEight experts were also awarded industry consultant certificates.

In addition, Tencent advertising fromGlobal growth, consumer links, brand innovationThe three dimensions are37Brand promulgation"Tencent Domain See Beauty Award"Encourage outstanding brands that have begun to achieve outstanding results in various fields in 2022. Among them,Huaxi Bio, Giant Bio, Winonawait forfiveBrand acquisition"Best brand influence",Fu erjia, Dr. Ai, Lin Qingxuanwait foreightA brand won "Best brand innovation”，Jiao Lian, Zhongke Runhang, Jimmywait foreightA brand won "Best growth award”，Baixianji, Han Gao, and Chuilunwait for11A brand won "Best category award”，Maggie Mageline, Afu Essential Oil, PERFECTDIARY Perfect Diarywait forfiveA brand won "Best private domain operation award"Awards honor.

"For Tencent’s ecology, I suggest that beauty brands should enter early rather than late. If brands can find the most suitable way around traffic strategy and crowd strategy, you may be the next card table."Xu Jidong, Chairman and CEO of Hangzhou JumeiSuggest to the beauty brand in sharing. In 2023, Tencent advertising will provide more new opportunities for more beauty brands to open up a broad global business growth space, just asWang yiSay"In 2023, Tencent’s advertising will focus on the center of" creating millions of daily consumption categories and millions of GMV items together "and the three basic points of" video number, powder adding and product announcement "to help more beauty brands unlock the best posture of ecological cooperation with Tencent".

The 4th Cross-Strait Student Baseball League Finals started with 840 players making friends.

China news agency, Shenzhen, November 11 (Reporter Jun Guo) The finals of the 4th Cross-Strait Student Baseball League kicked off in eight stadiums in Shenzhen on November 11. Thirty-two teams from both sides of the Taiwan Straits (20 teams from mainland China and 12 teams from Taiwan Province) will play 80 games in the eight-day schedule, competing for the championship in four groups: University Group, U18 Group, U15 Group and U12 Group.

A total of 840 players participated in the finals. During the games, various exchange activities will be held, such as "Players’ Night", visits and exchanges, and watching drone performances. It is reported that this year’s finals will be interspersed with exchange activities and competitions for the first time, and the time for communication outside the competition will be greatly increased. Players from primary and secondary schools on both sides of the strait learn from each other’s skills, make friends, and promote "one family on both sides of the strait" through baseball exchanges.

It is understood that after six years of hard work, baseball has been carried out in many universities, primary and secondary schools in Shenzhen, and more and more student baseball clubs have emerged. Baseball has become one of the favorite sports for students. Before the finals, the "2023 Little League Training Camp across the Taiwan Straits" was launched, and Taiwan Province’s outstanding hard ball was invited to Shenzhen for training, guidance and exchange, so as to jointly improve the baseball level across the Taiwan Straits.

For this competition, Xu Yong, CEO of the Cross-Strait Baseball Exchange and Cooperation Committee, is full of expectations. He said: "The Fourth Cross-Strait Student Baseball League Finals is of great significance for students from both sides of the Taiwan Strait to get acquainted and build a better platform for students from both sides of the Taiwan Strait. I hope they will become good friends, partners and brothers through this competition."

"I look forward to winning the championship in this competition." Although it rained continuously on the first day of the competition, it couldn’t resist the enthusiasm of Taiwan Province players. Cai Zhengyu, a sophomore from Taichung Beishi Middle School, was full of confidence in getting good results in this competition, although it was her first time to come to the mainland to participate in the competition.

Chen Yanrui, the coach of Cai Zhengyu, told reporters that he brought 16 players to the competition this time. Most of the players are coming to the mainland for the first time. They feel very fresh and kind. "They adapt quickly." Chen Yanrui said that baseball in mainland China has developed rapidly and its strength is growing. I hope there will be more opportunities to learn from mainland teams in the future.

Taiwan Province hard ball Ou Liqian, who has coached in the mainland for more than 7 years, told reporters that this is his fourth consecutive time to lead a team to participate in the cross-strait student baseball league. He believes that such an opportunity to participate in the competition is very rare, and students on both sides of the strait can accumulate competition experience, learn skills and enhance friendship. (End)

Let me tell you clearly how to choose badminton.

Explain badminton in detail

Badminton is made of natural materials, artificial materials or their mixture. It is divided into family balls, competition balls and all-plastic badminton. 16 feathers are fixed on the ball support. Feathers are 62-70 mm long, and the length of each ball’s feathers from the ball support surface to the feather tip should be the same. The top of the feather is in a circle with a diameter of 58-68 mm. Feathers should be tied with thread. The bottom of the ball holder is also spherical with a diameter of 25-28 mm. The weight of the ball should be 4.74-5.50g.. The flying speed of badminton in the same area mainly depends on its overall weight, caliber, hair type, the difference between the left and right hairs, and the weight ratio of the ball head to the ball body. The flying speed of badminton with the same weight will be very different in different areas, because the weight of the ball used is closely related to altitude and climate. First of all, let’s talk about badminton porn!

As we all know, badminton wool is divided into duck hair and goose hair. 80% of the balls in our domestic market are duck hair. Xiaobian will focus on duck hair balls today.

Common duck feather balls are generally used:Water duck, cherry duck, ostrich duck, Taiwan duck, dolphin duck. Among them, porpoise, water duck and bonito duck are the most common. It is said that most of the Ashilong badminton we are most familiar with is made of the wool of an ostrich duck.

Badminton wool specifications are divided into the following categories:Full circle, generous, Chinese, small square, and unilateral. The flying stability of the whole sphere is the best, and the flying stability of the single side is the best and the flying is the worst. Flying from left to right decreases in turn, and the hitting resistance increases in turn.(digression, recently, badminton fans have been sending messages asking me what kind of ball is good for flying. I can’t answer this question, so I will answer it in general, which should be counted as Chinese ball. Due to the characteristics of badminton, the perfect ball that is very resistant to flying has not yet been produced.) This article is also a solution for everyone.

▼The following specifications are attached for your reference.

▼ Full round duck hair slices, complete hair slices, pure white hair color, 16 hair slices weighing 1.8-2.1g

▼ Dafang duck hair slices, the small side of which is greater than or equal to 5.5mm

▼ Chinese duck slices, the small side of which is 4.0-5.4 mm.

▼ Small duck slices, the small side of which is 3.0-3.9mm

70% of the price of badminton depends on feathers, so the ball head will account for the remaining 25%.

Badminton ball heads are generally divided into four categories:All-natural cork ball head, triple ball head, double ball head and foam ball head..

All natural cork ball head:It belongs to the best ball head, which is used in the Olympic Games, but it is more luxurious for us to play ball.

Triple ball joint:Sanpin is three kinds of compound ball heads, namely cork, table fiber and hardwood, which are commonly found in badminton balls above 70 yuan.

Double ball joint:There are many domestic markets for double-splicing, such as composite cork ball heads, recycled cork ball heads and Taiwan fiber hardwood ball heads. The worst is all hardwood, and the balls around 60 yuan are basically double-ball heads.

Foam ball head:This kind of ball is usually sold in a small supermarket, which should not be regarded as a real badminton.

▼ The picture below shows the double composite cork ball head.

We’ve finished talking about the wool film and the ball head. Let’s talk about glue. Each company has its own unique formula. Japan’s ball-making technology can be said to be the world’s leading, and its glue is said to cost 800 yuan a catty. However, the glue cost of many domestic manufacturers ranges from tens of yuan to 200 yuan a catty. At present, there are basically three kinds of glue in China: first, nitrocellulose glue, chemical glue, second, resin glue, environmentally friendly natural glue, and third, the best mixed glue, nitrocellulose+resin glue, which is better, but has a heavy and pungent taste. Each has its own unique performance, and it is unclear who is good and who is bad.

In fact, there is nothing to say about cotton thread. The price is not high, and the consumption is not large, which is similar. 70% of the price of badminton depends on the price of porn, but nowadays porn is really expensive. It is soaring all the way!

The flying speed of badminton is directly related to the weight of the ball. The heavier the ball, the faster the ball speed. The flying speed of badminton is generally indirectly expressed by the weight of the ball.

For example, Li Ning uses 74, 75, 76, 77 and 78 to mark the ball speed, while the winners use 76, 77, 78 and 79 to distinguish the speed. Now the YONEX brand commonly used in international competitions is mostly marked with simple numbers from 0 to 5. The smaller the label number, the lighter the ball weight, the slower the ball speed, and vice versa.

How do golfers choose the ball speed? The following small series will explain it one by one.

1. High temperature and low speed, low temperature and high speed

In summer when the temperature is high, the average indoor temperature is above 28.5℃ due to the high air density. At this time, 76 speed with a slightly slower speed is usually selected, 77 speed is usually selected in spring and summer when the temperature is around 21.5-28.5℃, and 77 speed with a faster flight is usually selected when the indoor temperature is around 10-15℃ in autumn and winter (the temperature is usually around 15-18℃ due to heating in the northern area).

2. High pressure and high speed, low pressure and low speed

The higher the altitude, the lower the air pressure, the smaller the air resistance, and the slower the ball speed. For example, the average altitude of Yunnan-Guichuan and Shaanxi-Gansu-Ningxia is 1000-2000 meters, so the slow ball with the speed of 74 and 75 should be selected relatively, while the average altitude of the middle and lower reaches of the Yangtze River, South China and North China is below 500 meters, so the suitable ball speed is between 76 and 78.

3. High drying speed, low humidity speed

Humidity will also affect the ball speed. Generally, the high water content of the ball in high humidity air will be slightly heavier, and the ball speed will be slower. In dry places with low humidity, the water content of badminton will be slightly lower, and the speed will be slightly higher. The air humidity in Sichuan Basin, the middle and lower reaches of the Yangtze River and South China is high in spring and summer, so 76-speed balls will be used more. In northern areas, it will be cold and dry from November to February, so 78 or 79-speed fastballs should be considered.

Badminton tribe’s only official WeChat WeChat official account: Badminton Huiyou ID: (yqhy 365)

(Source: Music Badminton)

Continuously improve the level of medical services.

Recently, Shenzhen, Guangdong and other places have launched the "credit medical treatment" model. The hospital information system automatically initiates "non-inductive payment" for the medical expenses incurred by residents in the process of seeking medical treatment. The medical insurance reimbursement part is settled in real time, and the personal self-payment part is paid in advance by the medical credit line. Patients do not need to make any payment operation in registration, examination, medicine collection and other links, thus avoiding the pain of repeatedly queuing for payment.

From day surgery to night outpatient service, from nurses to home delivery, from "fingertip registration" to "cloud image" … a new measure to improve medical services, so that patients can experience the convenience and comfort brought by service upgrade. At present, the people have a higher demand for health, not only to see a doctor and see a good doctor, but also to see a doctor more comfortably and provide more considerate services. In order to further solve the problem of people’s urgent need to see a doctor, the National Health and Wellness Commission requires that "patient-centered" should be applied to all aspects of medical services in three years, so as to improve the comfort, intelligence and digitalization of medical services as a whole and promote the formation of a modern Chinese medical service model with more scientific process, more continuous model, more efficient service, more comfortable environment and more considerate attitude. Medical institutions at all levels should make full use of new means, new technologies and new models to get through the difficulties of people’s medical treatment, so that the reform results of high-quality hospital development can benefit all people more and more fairly.

It is necessary to innovate ideas, serve forward and improve patients’ pre-diagnosis experience. For example, improve the appointment diagnosis and treatment system and use artificial intelligence to improve the accuracy of appointment diagnosis and treatment. Provide appointments with various channels and valid certificates, implement time-sharing appointments, and implement various appointment modes such as centralized appointment for inspection and inspection. Reasonably arrange the number source quantity according to the professional characteristics, and reserve enough time for doctor-patient communication. Promote a variety of appointment modes, such as inter-clinic, cross-disciplinary, follow-up, within the diagnosis and treatment team, and within the medical association. Second-and third-level hospitals open a certain proportion of sources to primary medical institutions, give play to the positive role of family doctors in making appointments for referrals and examinations, and improve service continuity. Explore the establishment of a pre-visit mode. For patients who have a clear diagnosis and are treated for the same disease, they can make an appointment for the examinations needed for the follow-up visit through the Internet diagnosis and treatment platform, the Internet hospital or the appointment diagnosis and treatment platform, and match the number source of the follow-up visit according to the results of the examination and inspection.

It is necessary to simplify the process, innovate the model and improve the outpatient experience. For example, further optimize the outpatient process design to shorten the patient’s detention time in the outpatient department. Compression of outpatient number, payment, printing reports and other links to shorten the waiting time of patients in outpatient service. Strengthen guidance, simplify the process that requires multiple outpatient clinics and nursing, and reduce disorderly flow. Provide a variety of payment channels, and explore the implementation of "pay for medical treatment first" and "pay for medical treatment once" on the premise of ensuring the safety of funds. Establish a "one-stop" outpatient service center to provide patients with services such as guidance, consultation, inspection and appointment, acceptance of complaints and suggestions, and rental of convenient equipment to help patients familiarize themselves with the medical treatment process. Improve the multidisciplinary diagnosis and treatment system, expand the specialties and diseases covered by multidisciplinary diagnosis and treatment, and provide multidisciplinary diagnosis and treatment services that "patients don’t move doctors". Set up new outpatient clinics such as anesthesia, pain and health management, and provide more abundant outpatient services.

It is necessary to provide continuous services, coordinate medical care and prevention, and improve the post-diagnosis experience of patients. For example, relying on medical associations to improve the continuity of medical services, taking urban medical groups and county medical associations with grid layout as carriers, optimizing medical service processes, unblocking two-way referral channels, sinking experts, outpatient number sources and inpatient bed resources, and providing integrated medical and health services for residents in the grid. Promote the sharing of medical information in medical associations and explore the establishment of smart medical associations. Establish patient follow-up files and follow-up plans, build a multi-channel intelligent follow-up platform based on patient service, provide patients with more scientific, convenient and professional out-of-hospital rehabilitation and continuous treatment, find potential problems in time through data analysis, provide a green channel for medical treatment, and provide better protection for patients after diagnosis.

Medicine is an organic combination of science and humanities. Exquisite medical technology and warm humanistic care are important components of high-quality medical services. There is no end to improving medical services. Only by continuous innovation can we better meet the people’s growing needs for a better life. It is hoped that medical institutions at all levels will be guided by patients’ needs, aim at effectively improving people’s feelings of seeing a doctor, optimize medical services, enhance patients’ experience, and continuously enhance people’s sense of gain, happiness and security in seeing a doctor. People’s Daily (September 8, 2023, 19th edition)