There are many people named, but there is only one person who can be searched every now and then – the founder, chairperson and CEO.
He can frequent hot searches because he loves to hate people and is very good at it.
He loved to attack people, users, the media, friends, bosses, and the industry’s crooked customs;
He is very good at it, sometimes people are convinced by reason and evidence, and sometimes the export is dirty and annoying. For example, "***! A bunch of smelly technology, rushing us BB every day, what range extension electric is a backward technology. What kind of shit technology did they come up with ***?!"
He denounced the industry’s crooked customs, false and exaggerated propaganda, and won applause for his righteousness, but he openly used various extreme words at the launch of his own products, ignoring the existence of advertising laws.
We combed through the various famous scenes of him attacking people and found that he is complex and simple. He has a righteous heart and is also exquisite and self-interested. Sometimes the pattern is very large, and sometimes the pattern is very small.
We believe that it is everyone’s right to fight, so we do not object to him fighting against the sky and the earth against the air. However, if you are small, you will hurt your feelings. As a public figure, it is better to maintain your demeanor and be careful.
01
Krypton 009, hit a nail
On October 25, Extreme Krypton announced the official interior images and configuration information of Extreme Krypton 009 on Weibo.
Some car media reposted the message. After seeing it, Li Xiang forwarded the message on his personal Weibo, and commented: "Why does Figure 2 feel like I’m squatting in the trunk, and the three rows of seats seem to be gone."
After more than 20 minutes, Yang Xueliang, who has been active on Weibo, commented on Li Xiang: "Don’t talk nonsense, I didn’t squat in the trunk. This is the second row transferred to the last three rows of space, welcome to compare the experience in person", and posted the space map of the third row.
Yang Xueliang’s reply was gentle and sharp. The back and forth between the two also attracted the attention of the melon eaters.
Interestingly, Yang Xueliang replied to a commenter who said: "Mr. Yang, don’t boast that you are the best car in millions. If you are too low, just be yourself."
Yang Xueliang replied, "No, don’t worry."
Regarding Li’s approach to commenting on the interior of Krypton 009, some people believe that as a public figure, without verification, he should not make such comments that may bring negative comments to others.
Moreover, considering that Li Auto is also about to launch its own, Li Xiang’s suppression of friends this time also makes people suspect of bad intentions.
However, the interaction between the two did not end there.
On October 26, Li Xiang posted a short article on Weibo and @Yang Xueliang.
Li Xiang believes that purely from the professional perspective of the general arrangement, data measurement and scene facts are discussed. If the seat of the polar krypton 009 is adjusted to the position of the example diagram, he determines that the third row cannot seat adults.
"If you think what I said is wrong, you can adjust the second row of seats to this exact position and take a real shot of the second or third rows, or take a small video…"
However, Yang Xueliang did not give Li Xiang the actual shot of the second and third rows, but only sent a Weibo message saying, "The ideal market public relations partner called to explain the situation and expressed his apologies. Mr. Li also deleted Weibo, and the matter came to an end."
At the same time, Yang Xueliang also deleted the relevant interactive blog posts. This matter came to an end.
Among them, there was also an interesting little episode. On October 26, Zhao Changjiang, the general manager of its sales department, also joined the group chat.
"It’s better to give it a try, the 123 rows of the D9 are very comfortable, smart, safe and caring, and the third row is comparable to the second row of luxury SUVs; welcome to compare and test drive experience," said Weibo.
He also joked in the comments section of Weibo: "Because their content was deleted, I don’t @them both."
It is worth mentioning that Li Xiang and Yang Xueliang have interacted with Weibo before. At the 2019 Shanghai Auto Show, the chairperson visited Li Auto’s booth. Yang Xueliang shared a photo of giving a thumbs up to his ideals on Weibo.
On the same day, Li Xiang also reposted the comment on Weibo. "Chairperson Li Shufu’s sudden visit is the happiest thing I have today." "Enough for me to brag for a lifetime."
02
NV: Why compare it with L7?
Netizen: Why compare with Cullinan?
On Oct. 8, a few hours before the launch of Ziyoujia’s first new car, the Ziyoujia NV, a well-known digital blogger, Chunzao, wrote in a blog post, "I personally think the exterior design of this car is good, the interior design also has highlights, and the overall configuration level is between the old model and the new ideal L7."
Not long after, Li Xiang commented below the blog post: "This is far inferior to L6, why compare it with L7".
Then he added, "It’s really unprofessional to compare GLC with X5L."
The news attracted the attention of many netizens, and some people also commented on Li Xiang, saying, "At least I didn’t compare with Cullinan."
Putting aside Li Xiang’s comments, this operation still brought a wave of popularity to Ziyou. There were also many screenshots of this matter in the rider group that day, and many media also mentioned this in the listing article of Ziyou NV.
According to the coverage, Li Xiang has a good personal relationship with Li Yinan, the founder of Self-Traveler. When Li Yinan founded NIU Car, he met the boss of the venture capital circle under the recommendation of Li Xiang, and Li Yinan entered the venture capital circle.
03
Tuan Che Wen Wei: Liar, no shame, refreshed the bottom line of entrepreneurs
In a media interview on January 14, Wen Wei, CEO of Tuanche, said: "The biggest driving force for Tuanche’s car building comes from an external team of more than 100 people, which can undertake product planning, styling design, engineering development, testing, chassis, Sandian, intelligent driving, intelligent cockpit, systematic integration scheme, production support, supplier management and almost all car building processes."
Group car team can do more than 20 million cars, can also do the following cars 50,000; in addition to passenger cars, can also do commercial vehicles, logistics vehicles; technical route preferred pure electricity, but also solar energy, hydrogen energy experience; car cycle can do 1.5-2 years, while domestic manufacturers are generally 3 years.
On January 16, Li Xiang saw this article and commented sharply, alluding to the probability that Hearing Great was a liar and had no shame, which refreshed the bottom line of entrepreneurs.
This is the original text of Li Xiang’s comment:
Wen Wei responded: "No one should think of themselves as prophets, and don’t become the group of people you hate the most."
Two days later, Wen Wei sent Li Xiang an invitation to attend the product launch.
04
Don’t easily define products that you haven’t even used
The same thing happened in January this year. "My dream has always been to eliminate the screen in the car," Li Bin said in a media interview. "In AR, I can use the computing power of the controller on the car (ADAM, not 8155). This is our native design, and the data interface and software must be done together at the beginning (ET5/ET7 universal)."
"The AR/VR experience is the best in a static state, and it definitely cannot be used while driving, but the co-pilot can use it while driving. The standard audio with 7.1.4 is for the user’s car to have a better experience in the car."
"Don’t easily define products that you haven’t even used," Mr. Li wrote on Weibo soon after.
"As a qualified product manager, before defining the product, please ensure that you have the most basic VR theory knowledge and enough experience. Be sure to think more about the basic life scenarios of users and ask yourself more why."
05
Fight back against the CEO, slap in the face with data
Li Xiang’s fight with the CEO of Volkswagen was very interesting, and many people also evaluated Li Xiang as a person who holds grudges.
The reason is that as early as September 2020, Volkswagen China CEO Feng Sihan said in a media interview that extended-range electric vehicles are the worst solution, and fuel-fired power generation is very unenvironmentally friendly.
The next day, Li Xiang said on Weibo that he would compare the test with the public, using the most realistic figures to see who is more energy-saving and environmentally friendly in reality.
Until December 22, 2021, Li Xiang published a sales data chart of Ideal ONE on Weibo, with the text "Thank you for the encouragement and continue to work hard."
According to the content of the picture, the sales of Ideal ONE in November of that year not only exceeded all the medium and large SUVs, ID.6X, Range Mirror, Touareg, and Touon under Volkswagen, but also exceeded the sales of these models combined.
This incident attracted the attention of many netizens at that time. Some people thought that Li Xiang was too vengeful, too petty, and the pattern was not big enough.
06
"Sarcastic" NIO assisted driving
In August 2021, NIO was in the trend of public opinion due to ES8 assisted driving accidents.
Li Xiang, however, called on the media and industry bodies to unify the standards of Chinese terms for autonomous driving in a Moments post. Users of L2 and L3 do not understand, so it is recommended to unify the names as: L2 is defined as assisted driving, L3 is defined as automatic assisted driving, L4 is defined as, and L5 is defined as.
"Don’t have a redundant Chinese character, to avoid exaggerated publicity causing misunderstandings among users. For a long time, it is beneficial to users, industries and enterprises."
In response to the remarks, the former head of public relations at NIO publicly stated on Weibo that "a new power boss has the most positive and rational speech after other new forces encounter hot negatives. But after his own brand encounters hot negatives, he is either taciturn or swears."
07
Publicly scolded friends: ***, a group of stinky technology!
This time, Li wants to DISS not just one person, but a group of people who engage in technology.
At the Ideal ONE user offline meeting in August 2020, Li Xiang expressed his excitement in his speech:
"***! A bunch of smelly technology, rushing us BB every day, what range extension electric is a backward technology. What kind of shit technology did they come up with ***?!"
"Let a group of people who have no user thinking and don’t care about users at all, Tiantian’s research technology route, what TM technology route? Nonsense!"
With punctuation, a total of 95 words, less than half a minute, 3 ***, pain derogation to engage in technology.
Many netizens believe that in public, in the context of children, how could Li Xiang say such words?
In subsequent media reports, there were also automotive engineers who pointed out that Li Xiang’s pattern was not enough and his style was not high. By belittling others to elevate himself, Li Xiang’s approach was too ugly.
Others in the industry also pointed out that "as the CEO of a car company, you can say whatever you want in private, and it is really inappropriate to use foul language in public speeches."
Some netizens angrily denounced: "On Li Auto user day, so many families come with children. Don’t you feel embarrassed that the exit is dirty?"
08
Retweet and comment sharply on "negative" articles about NIO
In 2018, just as deliveries began, Li Xiang was a founding shareholder of NIO.
Back then, the well-known automotive media "No. 38 American Performance Control" criticized the NIO ES8 as worthless in a ten-thousand-word article titled "Take You to a Comprehensive Understanding of the Real NIO ES8".
"The NIO ES8 is a rare car in the industry that is working in progress. So far I have never seen a car that dares to go on the market at this level of completion."
Li Xiang reposted the article on Weibo and commented, "The problems raised in it are very clear. Those who can solve it will survive, and those who cannot solve it will be eliminated. Consumers will not have the slightest sympathy for electric vehicles or new companies, and consumers do not owe new companies. There is no use for feelings."
09
"May mercury flow in your blood"
In July 2021, the Ideal ONE Seat Mercury incident was exposed on Weibo.
Before the conclusion of the investigation, Li Xiang shouted on Weibo, "Those who spread rumors that we use mercury and the media, I wish you that mercury flows in your blood and your brains are full of mercury!"
His comments caused dissatisfaction with the car owner and many netizens. After that, Li Xiang deleted the Weibo.
10
The unhealthy trend of false propaganda of battery life in the industry
In March 2019, Li Xiang criticized the false range of electric vehicles and asked the media to stop cooperating with them. Without the most basic professional skills and recognition skills, he would have no job in the future, and the good days would soon come to an end.
"It feels like a great leap forward to see that many leading and famous car brands in China are still using 60 constant speed to promote their cruising range when promoting electric vehicles, and even directly pasting such false cruising range numbers on the butt of the car. All the seniors and big brothers in the auto industry have already hit their doorsteps. According to the current exchange rate, Model 3 will definitely be sold directly for 25-270,000 (the previous price). Let’s stop engaging in these embarrassing publicity methods."
After Li Xiang’s appeal, Autohome led a group of electric vehicle media to declare that they would no longer do 60 km/h constant speed cruising, and this publicity method immediately disappeared.
Furthermore, in November 2012, Li Xiang, who was also the president of Autohome, criticized the ethos of Chinese automotive media.
"Regardless of whether the manufacturer or the media wants to reach the world-class level, they should do it step by step, from the perspective of consumers, and from the perspective of users." Instead of blindly catering to manufacturers and making all reports positive.
"There are good and bad, but bad is bad," he said. "The media needs neutrality and credibility, which is the hardest thing to achieve and the bottom line that should be adhered to the most."
11
Against the boss outside the circle
In addition to the media, Li Xiang is not soft on the boss outside the circle.
In April 2020, Luckin Coffee’s financial fraud was exposed, and Luckin Coffee chairperson Lu Zhengyao said in WeChat Moments, "I personally blame myself very much. No matter what the final investigation of the independent committee is, I will take due responsibility."
Li wanted to swear on Weibo, calling it "******. Fraudster."
Earlier, Li Xiang had also angered Kai-Fu Lee. As the founder of Innovation Works, Kai-Fu Lee said in a speech in 2018 that buying a car is the worst investment in life.
This sentence attracted a lot of attention, and netizens had mixed reviews. Li Xiang even made an extreme statement, "According to this crooked theory, the genitals should be the most useless organ."
However, due to the excessive remarks, Li Xiang deleted the Weibo shortly after, saying that "there is no need to belittle the choice of a large group to grab the hotspot."
In addition, in 2012, Li Xiang also scolded Panshi founder Tian Ning on a variety show for having water in his head.
12
Li Xiang also praised his friends
One thing is one thing, Li Xiang has actually praised friends, although not so many times.
On June 22 this year, the day after the launch of the Ideal L9, the CEO asked in Weibo, in the fiercely competitive, global market, non-fast-moving goods industry, and 2c non-protection field, which good product can gain advantages or barriers in the medium or long term by relying on precise positioning?
Li Xiang replied to him with a loving expression.
In July, Li wanted to give Yu Chengdong, CEO of Huawei’s smart car solution BU, a heart-to-heart comparison. At that time, the Wenjie M7 had just been launched, and Yu Chengdong said on Weibo that "the range extension mode is the most suitable new energy vehicle mode at present".
Earlier, Li Xiang had also praised NIO.
On April 29, 2020, NIO China received a 7 billion yuan strategic investment from the Hefei Municipal Government. Li Xiang congratulated NIO CEO Li Bin on Weibo and expressed his hope to live to the end with NIO and Xiaopeng.
"The car market is big enough, but the difficulty is also very high. If only three of the hundreds of new car companies can survive in the end, Li Auto will definitely try to make itself one of them, and we hope that the comrades around us are NIO and Xiaopeng."
