It is difficult for high-end positioning to meet the needs of discerning watch collectors, but how easy it is for watchmaking quality, practicality and aesthetic design to meet the general public. Longines watch is a kind of ceiling-level watch brand in the mass-oriented watch brand, and it shows admirable outstanding performance in terms of watchmaking strength and scale, orthodoxy and historical development. With its solid quality and elegant design style, Longines watch has stood in the watch world for nearly 200 years, which is no accident.
▲
In 1889, the trademark of Longines Watch Factory was registered with the Federal Office of Intellectual Property (FOIP).
Nowadays, the trend of "sports watch" in watchmaking has become the mainstream, and many designs exude strong sports fashion style. Today, wristwatches are no longer just the recorder of time, but the ultimate combination of style and practicality. Longines watches, which had a deep relationship with sports as early as a hundred years ago, are represented by Conquest Concas series, which can reflect the elegant sportsmanship.
▲
1.Longines watch not only provides important support for equestrian sports through its cooperation with FIA, but also consolidates its reputation in accurate timing and high-quality watch manufacturing.
2.3.Longines began to establish cooperation with FIA in 1954.
The name and watch of Conquest Concas first appeared in 1954. In this year, Longines became the official partner of the International Equestrian Federation, responsible for timing and recording a number of international equestrian events. To this end, Longines introduced the first Conquest Concas wristwatch, and officially registered the patent right of "Conquest" ("Concas") through the Swiss Federal Intellectual Property Office on May 5, 1954.
▲
In 1954, the first longines watch Concas series watches and the original patent documents.
As soon as it was launched, Concas series watches were widely loved by the public for their precise performance and classic design, and became the classics of Longines watch brands. After more than half a century’s development and evolution, Longines has always maintained the characteristics of movement, accuracy and classics, and it is also a series of representatives of Longines’ attitude of bravely exploring life.
▲
One of the earliest posters of Longines Concas series in 1954.
Elegance in daily life and elegance in sports are more important.
Nowadays, sports style watches should not only meet the needs of sports occasions, but also be the fashion embellishment of daily life, adding vitality to wearing. In order to meet the needs of the new generation, Longines watches draw inspiration from the first edition of Conquest Concas watches and incorporate more modern and mature styles. This year, a number of new Concas series Yuedong watches have been launched, with all kinds of watches for men and women. Its design style is not only slightly retro, but also retains the consistent sense of movement of Concas series, and at the same time injects more elegant elements. This new generation style, called Sporty-Chic sports fashion, is full of charm and vitality, which can be controlled in various occasions, and also shows Longines’ keen insight into modern urban life.
▲
Longines watches were inspired by the original Concas watches launched in 1954, and this year, the Concas series Yuedong watches were newly launched.
Elantra watches are unique in that they can meet the multiple demands of modern people for watches. First of all, in appearance, its fine steel case is not only elegant, but also outstanding in texture through the design of multi-level lines and careful polishing and frosting. Looking closely at its shape, Elantra watch not only has a more rounded outline, but also the small shoulder pad structure next to the crown improves the series to add distinctive identification elements and elegant atmosphere, and also strengthens the practicality of protecting the crown.
The highlight of the full range of Elantra watches is that they are fully equipped with a self-winding mechanical movement equipped with silicon hairspring and non-magnetic innovative parts, ensuring stable operation and excellent antimagnetic performance. The watch models are fully modified with a screw-in transparent watch back, and still have high practical waterproof up to 100 meters, meeting the wearing needs of outdoor sports or daily life.
Elantra Watch is also equipped with a fine steel bracelet with a folding clasp, which meets the convenient needs of modern life. The bracelet adopts a tapered link design, which helps to improve the fit and comfort when wearing.
At present, Elantra watches have been introduced in three sizes, among which the most widely concerned is the chronograph function model in the advanced small and complex field with a diameter of 42 mm. Concas series Elantra chronograph watches are equipped with L898 chronograph movement using silicon hairspring in the escapement system. This movement is specially made by ETA for Longines watches, and has excellent performance in diamagnetism, accuracy and durability.
Panda has both timing and fashion and strength.
The chronograph is the Concas series at present.
Complex and advanced representatives in Elantra watches.
▲
Longines Concas series Yuet chronograph
42 mm diameter fine steel case with chain and silver matte dial.
Equipped with L898 self-winding chronograph movement, the power storage is about 59 hours.
Time and minute display, date window/waterproof 100 meters
Suggested retail price: RMB 31,000.
The case is made of stainless steel with a black ceramic bezel, which is available in three colors: black, brown and silver matte. Because the L898 chronograph movement is the layout of the classic three-eye chronograph dial, the matching of the three-eye chronograph dial and the face dial directly affects the overall visual quality. Longines watch uses the color with a bright contrast effect with the face dial for the chronograph dial, which is strongly called the color matching of the panda plate. On the one hand, it improves the readability, and on the other hand, it is durable and easy to wear.
The color scheme of panda plate is also Concas series.
One of the attractive features of Elantra chronograph.
▲
Longines Concas series Yuet chronograph
42 mm diameter fine steel case with chain and black dial.
Equipped with L898 self-winding chronograph movement, the power storage is about 59 hours.
Time and minute display, date window/waterproof 100 meters
Suggested retail price: RMB 31,000.
Especially for the brown disc (L3.835.4.32.6), the golden luster with champagne hue is reflected by the light through the sun pattern, and the contrast of the small black disc makes it the most imposing of all styles.
▲
Longines Concas series Yuet chronograph
42 mm diameter fine steel case and chain belt, brown sun dial.
Equipped with L898 self-winding chronograph movement, the power storage is about 59 hours.
Time and minute display, date window/waterproof 100 meters
Suggested retail price: RMB 31,000.
Dopamine-colored new face plate is suitable for both men and women.
The 34 mm and 41 mm diameter models are the layout of the big three needles with the date window at 6 o’clock position. They are equipped with the brand-specific L888 automatic movement, and the power storage can last for about 72 hours. Rhodium-plated hands and hour markers are coated with Super-LumiNova luminous coating to ensure clear display of time at night. The sun-patterned disk can show the shades of the disk, and Longines has chosen four main colors for people with different needs to choose: the sunny green disk exudes youthful vitality; If you prefer a calm and restrained atmosphere, you can consider the black sun pattern style; The blue model gives people a calm, elegant and fashionable temperament, which is suitable for business and formal occasions. Those who like simple, elegant and classic design can choose the versatile silver-white face plate style.
▲
Longines Concas series Yuedong watches
Fine steel case with 41 mm diameter, chain belt and sun dial.
Equipped with L888 self-winding movement, the power storage is about 72 hours.
Time and minute display, date window/waterproof 100 meters
Suggested retail price: RMB 16,400.
For the 34 mm diameter model suitable for women, five models are provided. Among them, the most luxurious style is that the mother-of-pearl face plate is set with hour markers and diamonds, and the bezel is also set with a full circle of 48 beautiful diamonds; There are three kinds of diamonds with simple time scales: green face, blue face and mother-of-pearl face, and the diamond-free entry is matched with a silver sun dial.
▲
Longines Concas series Yuedong watches
Fine steel case and chain belt with a diameter of 34 mm,
White mother-of-pearl dial decorated with diamond hour markers,
The bezel is set with 48 diamonds.
Equipped with L888 self-winding movement, the power storage is about 72 hours.
Time and minute display, date window/waterproof 100 meters
Suggested retail price: RMB 33,200.
▲
Longines Concas series Yuedong watches
Fine steel case with 34 mm diameter and chain belt
The sun dial is decorated with diamond hour markers.
Equipped with L888 self-winding movement, the power storage is about 72 hours.
Time and minute display, date window/waterproof 100 meters
Suggested retail price: RMB 18,600.
In 2023, Longines introduced Concas series Yuedong watches with a new attitude and vitality, giving off a new fashion style. This series of watches perfectly inherits the elegance and sense of movement of Longines watches, and at the same time reinterprets the classic beauty of conqueror watches in the middle and early 20th century. Not only that, it not only retains the traditional style in the design, but also skillfully integrates the needs and preferences of the contemporary market, presenting a more mature masterpiece.
▲
Longines Concas series Yuedong watches
Fine steel case and chain belt with a diameter of 34 mm,
White mother-of-pearl dial with diamond hour markers.
Equipped with L888 self-winding movement, the power storage is about 72 hours.
Time and minute display, date window/waterproof 100 meters
Suggested retail price: RMB 19,100
Concas series Elantra watches provide a variety of options in function, including big three-needle+date, three-eye chronograph, hour markers with diamonds, bezel with diamonds, etc., to meet the needs of different wearers. In terms of design, considering men and women and people who pursue different styles, the watch case size and face color matching have been carefully matched. In terms of price, from the entry style of 16,400 RMB to the bezel with diamonds of 33,200 RMB, the people-friendly price is particularly attractive to white-collar office workers.
▲
Longines Concas series Yuedong watches
34 mm diameter fine steel case and chain belt, silver sun dial.
Equipped with L888 self-winding movement, the power storage is about 72 hours.
Time and minute display, date window/waterproof 100 meters
Suggested retail price: RMB 16,400.
Longines Watch is the first time to launch a full range of Concord Elantra watches. Whether it is an entry-level three-needle model, a small-size diamond setting or a timing function, it meets the practical wear needs of men and women. It is not only a recorder of time, but also a symbol of fashion, showing personality, taste and attitude towards Excellence, and it is heart-rending in all aspects.
