What’s the charm of the movie "Under the Snow Field" in "Twinkle, Twinkle, Bright Stars"?


Special feature of 1905 film network As of December 14th, the pre-sale box office exceeded 200 million yuan, making it the highest-grossing film of the month. At the same time, it broke three film history records and became the first place in the pre-sale box office of Chinese New Year movies, romance films and fantasy films in the past three years.


This achievement makes Twinkle, Twinkle, Twinkle, Bright Stars attract much attention in this New Year’s Eve file, which is far superior to other films in the same period in terms of popularity and pre-sale results. The screening arrangement of "Under the Snow Field" has brought a new direction to the film announcement, and what kind of marketing thinking is behind this?


What is the "snow field"?


The movie "Twinkle, Twinkle, Bright Stars" is a derivative of the 2022 series of the same name, which was created by the original crew of the TV series and played the leading roles of Zhang Wansen and Lin Beixing respectively.



The TV series tells the story of the heroine Lin Beixing who frequently crossed back to high school because of accidentally deleting the text messages in her old mobile phone. After several explorations, she found that the key to crossing was related to Zhang Wansen’s "suicide", so she decided to save Zhang Wansen and started a fantastic love story. From the perspective of Zhang Wansen, the hero who secretly loves the ceiling, the movie version tells the story of Zhang Wansen’s constant restart of that tragic summer in order to protect Lin Beixing, and this time the guardian is no longer unknown.



In the TV series, Lin Beixing gently said "Zhang Wansen, it’s snowing, I miss you" in the snow, which is a classic bridge in the series, and it is precisely because of this line that it became the creative origin of the movie version of "Twinkle, Twinkle, Stars" and "Down on the Snow Field".



On December 4th, the film announced that it had organized 1314 cinemas to have a surprise snow field at 13:14 on December 30th. The cinema staff prepared snow cans for the "snow" session, creating a romantic atmosphere for the audience to experience and go to the snow-floating appointment together.




When the pre-sale opened on December 5th, the pre-sale box office of the film broke through 70 million in one fell swoop, surpassing the box office champion on the first day of the pre-sale of China Film History. And at present, in the major ticketing platforms, the "snow field" of "Twinkle, Twinkle, Bright Stars" is almost full, and one ticket is hard to find.



Subverting traditional marketing brings new opportunities.


For the popularity of Twinkle, Twinkle, Twinkle, Bright Stars, the subversive marketing strategy of "going to the snow field" has contributed a lot.


First of all, "Twinkle, twinkle, twinkle, bright stars" is a hot online drama in 2022, and the popularity of its drama version has also helped the fermentation of the shadow version. On the one hand, the open ending in the finale of the drama set a suspense for the development of the plot, which is also closely related to the upcoming film. On the other hand, the high-viscosity core audience group accumulated in the short interval before the drama can make the film version get a good wave of "tap water".



Furthermore, the movie’s marketing of "Snow", "Ritual Sense", "Secret Love Confession" and "New Year’s Eve" all accurately stepped on young people’s psychology. So "Twinkle, twinkle, bright stars" started with the classic scenes of the series, making the classic line "Zhang Wansen, it’s snowing" the marketing focus, and arranged a "snow field".



Even, the film also launched a roadshow activity on the topic "Love reverberates", which was decided by you, allowing the audience to vote for the roadshow city, which not only enhanced the interaction among fans, but also brought a lot of publicity effects.



The film combines the core point of the film "Zhang Wansen, it’s snowing" with the "real snowing" in the cinema. The combination of film and reality brings unprecedented viewing experience to the audience. This subversive innovation not only stimulates a large number of audiences’ desire to enter, but also serves as a topic to promote the film’s circle.


Although there have been some questioning remarks after the film marketing topic exploded, and some cinemas canceled the original plan of "going to the snow field" due to fire safety reasons, it is undeniable that such a momentum of "Twinkle, twinkle, bright stars" has already occupied a place in the New Year file.


Can "special field" become a marketing template?


The popularity of "Twinkle, Twinkle, Bright Stars" also stirred up the dispute over the Lunar New Year file in advance. Inspired by this, other Chinese New Year movies have also launched special scenes according to their own characteristics.



The comedy film launched a "beer field", where the audience can receive a bottle of beer for free and watch the film while drinking; There are also arrangements for special events such as "lottery field" and "hot pot field".



Such fancy marketing actually pays attention to the atmosphere and social needs that the audience needs when watching movies. In the past, the cinema only played a screening role. However, whether it snows while watching movies or watching movies while drinking beer, it is increasing the interaction and stickiness with the audience, enhancing the audience’s viewing experience and bringing icing on the cake to the film.


But what deserves our consideration is whether all films are suitable for this marketing method, and whether the special "surprise" is meaningful if it is not strongly related to the content of the film. Otherwise, putting the cart before the horse and exaggerating marketing blindly will easily lead to another wave of emotional backlash, so different films also need to choose the marketing style that suits them best.



At present, there are more than ten days before the official release of Twinkle, Twinkle and Bright Stars. After the release, the quality and reputation of the film have yet to be reviewed by the audience. But it can’t be ignored that it breaks through the traditional marketing methods and brings new industry signals to the film market!


Romantic love is staged in the extreme beauty of the stills of The Girl in the Deep Marsh.


1905 movie network news Adapted from the world’s phenomenal best-selling novels, the annual masterpiece of women’s must-see love growth will be released nationwide on November 25. The film released a group of pictures of "Marsh Poetry", which beautifully presented the different life moments of the heroine Kiya in the depths of the swamp. Lovers who fall in love with each other, sweet and romantic love, and vibrant swamp scenery, The Girl in the Deep of the Marsh, while highly restoring the original work, attracts people deeply with its comprehensive audio-visual aesthetic feeling.


The natural scenery contains romance and poetry, and the inner world of the character is expressed through the scenery.


The Girl in the Deep Marsh, from the actors to the natural landscape to the story content, all expressed the pursuit of "beauty" by the creative team. Especially for the selection of swamp wetlands, the main creative team can be described as cautious, and the screenwriter Lucy Alibaba even said that "the swamp itself is a role." In order to create a better visual experience and sense of substitution, the film deliberately chose New Orleans, Louisiana, USA and other places to shoot. The aquatic plants are lush, the fish are shallow, the birds are fluttering, and the unique and vibrant beauty of the swamp is captured by photographer Polly Morgan. The "swamp aesthetics" presented by the crew has also been unanimously praised by the audience: every frame is wallpaper!


The Girl in the Deep of the Marsh not only achieves the perfection of beauty in the concrete picture, but also uses the scenery to express emotion and maps the inner world of the marsh girl Kia with delicate and exquisite pictures. The series of pictures exposed this time include several scenes in which Kia lived in the swamp: the young Kia made a living by collecting mussels and selling money, and the loneliness of living alone made her accustomed to being with the world. Also in this swamp world, she had a sweet first love with her childhood friend Tate. Together, they watched the snow geese perch in the water, felt the breeze in the grass, kissed among the fallen leaves, and said goodbye in front of Kia’s hut. Loyal to the original, the truly restored beauty is accompanied by a beautiful passage from the original "Where the flies sing", which makes the original book powder hooked. Producer reese witherspoon bluntly said, "When you watch this movie, you will feel the same as watching the original."


It is worth mentioning that, as the original "number one book powder", the diva of pop music personally created and sang the theme song Carolina for the film. "Marsh Girl" Kia’s lonely growing-up mental journey is narrated by moldy and delicate voice. The heartbreaking story, the beauty of the swamp scenery, and the theme song Carolina sung by moldy mold together constitute the unique and natural beauty of The Girl in the Deep Marsh.


The ultimate audio-visual recognition has been eagerly awaited by domestic audiences.


The film The Girl in the Deep Marsh tells a heartbreaking story about love and growth. Kia (Daisy Edgar-Jones), a girl abandoned by her family, grew up alone in the swamp. She was rejected and laughed at by the local residents, and the rumors about her were absurd. With the unexpected intrusion of young people from two small towns, Kia generate lost her desire for love, but her first experience of love brought her a dilemma of trial. There is an undercurrent in the wilderness wetland, and many secrets are about to be revealed.


At present, the film has been released in many countries and regions, and the global box office has exceeded 140 million US dollars. The ratings of major platforms are also soaring. The popcorn index has steadily risen to 97%, and the Douban score is 7.7, making it the global box office champion of the 2022 love movie. The ultimate audio-visual beauty of the film has also captured a large number of audiences, such as "the ultimate scenery, the ultimate romance", "the picturesque wetland in the lens" and "the immersive shock and impact, and the strong sense of viewing experience". With the continuous release of domestic film materials, The Girl in the Deep Marsh has attracted more and more domestic audiences’ attention with its strong style and pure story, and they are looking forward to feasting their eyes in the cinema.


Hundreds of players gathered in Zichuan to play Chinese billiards.

□ Zibo Daily/Zibo Evening News/Expo News

Reporter Hou Lin correspondent Cao Wanqing

On December 16th, 2023, the 13th National Fitness Games in Zichuan District and the 1st Billiards Open in Zichuan District started in Liuxianhu Billiards Club of Shanghai Commercial Building in Zichuan Clothing City. Nearly 100 billiard fans from all over the city gathered and will complete the duel in two days.

Sometimes actively attack, create obstacles for the other side, sometimes steadily defend, and score goals continuously and accurately. At the competition site, the players’ actions are in one go, and the skillful swing and chic figure become the beautiful scenery of the stadium. It is reported that the event of this billiards competition is Chinese billiards individual competition, and every player in the competition has tried his best to exert his wisdom and superb skills, bringing exciting moments that are both intense and full of joy to the audience.

This competition is one of the four episodes and five competitions in Zichuan District’s "Qilu Model of Rural Revitalization-Every Village has a Good Play". It is hosted by Zichuan Clothing City Management Committee and Zichuan Liuxian Lake Club, aiming at promoting the revitalization of rural sports, promoting the development of urban and rural billiards in Zichuan District, and creating an atmosphere of "national fitness, national participation and national sharing".

Reporting/feedback

New Year’s Eve to 15th, Chinese New Year’s custom full edition!

New Year’s Eve

One night is even two years old, and five nights are divided into two days. At the end of the year, winter and winter snow melt, the warm palace chambers seems to be blowing in the genial spring breeze. According to the legend, every New Year’s Eve, the animals will come out to do harm. After a night of vigil and setting off firecrackers at midnight, people scare away the animals. What if I can’t see you the next day if I don’t keep my birthday?

Every year, the last day of the twelfth lunar month is called New Year’s Eve, which is connected with the Spring Festival (the first day of the first month). On new year’s eve, people should get rid of the old and welcome the new, which means that the old year will be removed here and the new year will be replaced next year. Northerners are used to eating jiaozi in the New Year, and there is a custom of eating wonton in the South in the New Year. Eating noodles in the New Year is a wish for a long life.

Keeping old age on New Year’s Eve is the most important custom, which was recorded in Wei and Jin Dynasties. The main activity of observing the year is to protect jiaozi.

first day of the Lunar New Year

In traditional customs, New Year greetings on the first day of the lunar new year must be made by elders or neighbors, and they generally don’t go far away to pay New Year greetings. After New Year’s Eve, people open the door on the morning of the first day to congratulate each other "Happy New Year! Peace and good luck … ". The younger generation pays New Year greetings to the elders, and the elders give lucky money to suppress evil spirits.

On the first day of the lunar new year, the custom is to set off firecrackers, celebrate the New Year, occupy the New Year, and gather wealth. On the New Year’s Day, you can’t use a broom, otherwise you will sweep away your luck and break your money.

Besides jiaozi, there are dumplings for breakfast on New Year’s Day. Its meaning is: Everything goes well and the whole family is happy. On New Year’s Day, dumplings are not called "dumplings" but "Yuanbao", and eating dumplings is not called "eating dumplings" but "getting Yuanbao".

Keywords: New Year’s greetings/opening firecrackers/occupying the new year/pasting chickens/gathering wealth

lunar january 2nd

On the second day of New Year’s Day, the golden bark heralds spring. Family members go to pay New Year’s greetings, while the owner stays for dinner and the western family arranges wine banquets.

The second day of the first month is also a New Year’s greeting, but the daughter who married on this day is going to take her son-in-law with her. Among them, there are many rules for newlyweds to go home. For example, bring gifts in pairs. The bride’s family can’t accept it all, and when she returns to her husband’s house, she will have to take some back.

On the second day of New Year’s Day, the married daughter will take her husband and children back to her mother’s house to pay New Year’s greetings. On this day, the daughter who goes back to her mother’s house must bring some gifts and red envelopes to give to her children and have lunch at her mother’s house.

In the north, the god of wealth is sacrificed on the second day of the first month. On this day, both commercial shops and ordinary families will hold activities to sacrifice the god of wealth. I want to eat wonton at noon this day, commonly known as "Yuanbao soup".

Keywords: Children’s Day/Sacrifice to the God of Wealth (Eid al-Fitr)

On the third day of the first month

On the third day of the lunar new year, the fat pig arch. The son-in-law visits her father-in-law and daughter-in-law to go back to her mother’s house, and presents her with even numbers.

In traditional customs, the third day of the first month is considered as the day when mice marry their daughters, so they should rest early at night and not disturb the mice to marry their daughters. Rats have a taste of "whoever doesn’t let me have a good day, I’ll make him feel bad for a whole year". If they are disturbed to marry a daughter, rats will harm this family. Go to bed early for the harvest in the field!

The third day of the first lunar month is also called "Pig Day". Since the Qin and Han Dynasties, the traditional view is that the first day of the first month is rooster day, the second day is dog day, the third day is pig day, the fourth day is sheep day, the fifth day is ox day, the sixth day is horse day, and the seventh day is human day. Legend has it that this is because when Nu Wa created all creatures, she created six animals first, and then people, so the first day to the sixth day is the day of six animals.

Keywords: Sheep Day/Burning Door God Paper/Millet Birthday/Xiao Nianchao

The fourth day of the first month

On the fourth day of the lunar new year, three sheep open Thailand. Kitchen God wants to check the household registration, and welcomes Kitchen God back to the people.

The fourth day of the Lunar New Year is the time when the gods return from heaven to earth. There is a saying that "sending God early, receiving God late". The so-called sending God should start early in the morning, and it is not too late to receive God in the afternoon. In terms of offerings, three animals, fruits, dining tables should be ready, and incense and candles should be burned to burn gold clothes. In the past, the boss wanted to "fire" someone, so he was not invited to worship God this day, and the other party knew it well and packed up and left.

According to legend, on the fourth day of the Lunar New Year’s Day, the Kitchen God wants to check the household registration, so every household should stay at home, so it is not appropriate to go far away. Prepare rich fruits, burn incense and light candles and set off firecrackers to show their welcome.

Keywords: Welcome the Kitchen God

The fifth day of the first month

On the fifth day of the Lunar New Year, it’s spring in Niu Geng. Five roads are connected to the god of wealth, east, west, north and south, and wealth is connected by five roads.

The fifth day is also called "breaking the fifth day", which is a big day for businessmen. It is this day to pray for a rich year and meet the god of wealth. "The store will open this day and set off firecrackers."

On the fifth day of the first month, according to the folk custom, it is the birthday of the five-way god of wealth. Therefore, it is necessary to welcome the god of wealth into the house, bless his family’s wealth in the new year, and it is naturally a day to send away the "poor", so there is a saying of "sending the poor out of the house". At the same time, this day is also commonly known as "breaking five", which means that many taboos in the previous days are over.

Keywords: Welcome the God of Wealth/Road God/Send the Poor/Open the Market

The sixth day of the first month

On the sixth day of the lunar new year’s eve, the horse arrived at success. Drink and worship the street. Thousands of households look at it, and no one does not send the poor.

The fifth day just welcomed the god of wealth into the door, and the sixth day will send away the poor god. On the day of sending the poor god, we should do a general cleaning at home, and throw away all the rubbish, useless rags and so on. In addition, you should also drink a vegetarian soup, which is made of seven kinds of vegetables such as spinach and green vegetables.

On the sixth day of the first month, "sending the poor" is a very distinctive custom in ancient China, which means offering sacrifices to the poor ghosts and gods. Han Yu, a great writer in the Tang Dynasty, wrote "Sending the Poor". Yao He, a poet in the Tang Dynasty, wrote a poem "Three Poems to Send the Poor on a Bad Day", the first of which said: "Every year, on this day, we will drink and worship the streets. Looking at thousands of households, no one does not send poverty. "

Keywords: Stone Birthday/Send the Poor (Send the Son)

The seventh day of the first month

On the seventh day of the Lunar New Year, people have a long life. Spread pancakes and eat seven treasures, settle down and recuperate.

Also known as "People Victory Day", "People Celebration Day", "Population Day" and "People Seven Days". Legend has it that Nu Wa created animals such as chickens, dogs, pigs, cows and horses at the beginning of creation, and then created people on the seventh day, so this day is the birthday of mankind. Some people began to observe daily customs in the Han dynasty, and they began to pay attention to it after the Wei and Jin Dynasties. In ancient times, people wore the custom of "Man wins". Man wins as a headdress. Since the Jin Dynasty, people have cut ribbons for flowers, cut ribbons for people, or put gold foil on people’s screens and put them on their hair.

Taoism thinks: "Mr. Heaven and Earth is a chicken, a dog, a pig, a sheep, a cow, a horse, and a stranger." Dong Fangshuo’s "Zhan Shu" in the Han Dynasty also said: "On the first day of the first lunar month, it accounts for chickens, dogs, pigs, sheep, cows, horses, people and valleys."

In the traditional customs of China, on the seventh day of the Lunar New Year, people celebrate their birthdays by cooking seven kinds of vegetables into seven treasures, that is, cooking seven kinds of vegetables into miscellaneous vegetable soup. In the agricultural society, everyone hopes to eat seven treasures and have a bumper harvest in the coming year.

Keywords: Man-day/fishing for raw fish/spreading pancakes/hiking/climbing.

The eighth day of the first month

On the eighth day of the lunar new year, release and pray. On the day of the lower bound of the stars, a small lamp was made to burn and sacrifice it, and an inch of time was an inch of gold.

Taoism and folk people regard the eighth day of the first month as the lower limit of the stars, and make small lanterns to burn them, which is called Shunxing, also known as "offering stars" and "receiving stars". It is also said that the eighth day is the birthday of millet. If the weather is fine, the rice harvest will be good, and if it is cloudy, the year will be sorry.

According to Taoism and astrologers, each person has a year-old star, which is also called "the fleeting stars" (the sun, the moon, the water, the fire, the wood, the gold, the earth, the Luo Hou, and the planning capital nine planets take turns to take care of the year).

The fate of a person in a year is entirely in the hands of the star who is in charge of the year, and the eighth day of the first month of each year is the date of the gathering of the stars, which is also known as the "lower bound of the stars". Therefore, it is possible to get the blessing of the stars on this day. Therefore, some people go to Baiyun Guanxing Temple (namely Yuanchen Temple) to burn incense and shun Xing. However, whether or not to go to the temple to make incense, it is the evening of Sunday, and after the stars are out in the sky, every family will hold a ceremony to worship the stars.

Keywords: Gu Ri/Shun Xing

the beginning of september

On the ninth day of the Lunar New Year, Jade Emperor was born. It is the highest god who dominates the universe, and people will hold ceremonies to celebrate.

The ninth day of the first month is the day, commonly known as "Heaven’s Birthday". It is said that this day is the birthday of the Jade Emperor. Whenever the Jade Emperor’s Birthday is celebrated, people will hold ceremonies to celebrate it. The main Taoist and folk customs include offering sacrifices to the Jade Emperor, worshipping the Heaven through Taoist temples, and so on. In some places, when it is sunny, women prepare fragrant candles and bowls, and place them in the open air at the corner of patio lanes to worship the Heaven and pray for God’s blessing.

In the old days, on this night, men and women gathered under a big tree (preferably osmanthus tree) to sing songs, and invited the seven fairies, the youngest daughter of the Jade Emperor’s favorite, to come down to earth. The songs they sang must be happy and auspicious, so that the seven fairies will be happy. When she is happy, her father, the Jade Emperor, will bless everything on earth.

Keywords: Sunrise/Worship God

The tenth day of the first month

On the tenth day of the lunar new year’s day, offering a stone to give thanks. One day, there was still land, and houses for people and animals, rice, wheat and rice were all born in the land.

On this day, all stone tools such as grinding and grinding can’t be moved, and even a sacrifice is set up to enjoy the stone, for fear of hurting crops. Also known as "stone does not move" and "ten does not move". Henan custom: On this day, every family pays tribute to burning incense on stones. I must eat steamed buns for lunch, thinking that eating cakes will lead to prosperity within one year. In Yuncheng, Shandong and other places, there is a move to lift the stone god. In early kuya, a crock was frozen on a smooth stone, and ten boys or girls took turns carrying it. If the stone doesn’t fall to the ground, it indicates a bumper harvest that year.

On the 10th day of the Lunar New Year’s Eve, it is the birthday of the stone. On this day, no stone tools such as grinding and grinding can be moved, and even the stone is sacrificed. In Yuncheng, Shandong and other places, there is a saying that God lifts stones. At the beginning of kuya, people frozen a crock on a smooth big stone. On the morning of the tenth day, the nose of the crock was tied with a rope and carried by ten boys in turn. The stone did not fall to the ground, which indicated a bumper harvest that year.

Keywords: stone does not move

Eleventh day of the first month

On the eleventh day of the first month, Zigu was sacrificed. The oppressed women regard her as the protector of the weak women.

The 11th day of the first month is commonly known as "Zigu Day" (in some places, it is the 14th day of the first month). The earliest document that recorded "Zigu" was "Different Garden" written by Liu Jingshu, a Southern Song Dynasty man. Generally speaking, Zigu was somebody else’s concubine. She was jealous of the original match, and was killed in the toilet on the 15th day of the first month. The Emperor of Heaven took pity on her and named her Ce Shen. However, people worship Zigu not because she is Ce Shen, but because Zigu represents the oppressed women, so she is worshipped by women and sacrificed as the protector of weak women.

At the same time, the eleventh day of the first month is still "son-in-law’s day", which is the day when the father-in-law fetes his son-in-law. There is a lot of food left over from the celebration of "God’s Birthday" on the ninth day, except for eating one day on the tenth day, so the bride’s family doesn’t have to spend any more money, so she uses these leftover foods to entertain her son-in-law and daughter. The folk song is called "Please ask your son-in-law".

In folk songs, there is a saying that "the eleventh day invites a son-in-law", that is, the eleventh day of the first month is the "son-in-law’s day", on which the father-in-law fetes his son-in-law. According to legend, this is because the food celebrating the "Heavenly Born" on the ninth day can’t be eaten until the tenth day, so it is used to invite the son-in-law to dinner on the eleventh day, and the bride’s family doesn’t have to spend any more money on it.

Keywords: son-in-law day

The twelfth day of the first month

On the twelfth day of the first month, a light shed was built. The Lantern Festival is approaching, so we began to prepare for the Lantern Festival.

From the New Year to the eleventh day of the first month, most of the foods people eat are rich and oily. Therefore, from this day on, people began to eat lightly, clearing intestines and moistening dryness. More importantly, since the Lantern Festival will be held in three days, preparations should be made from this day. At home, we will buy lanterns and build a light shed.

Folk commonly known as "the twelfth day of the first month to build a light shed." It means that the Lantern Festival is approaching. From this day on, the village managers will gather skilled craftsmen and young adults to prepare lanterns and make all kinds of preparations for enjoying the Lantern Festival.

There is a nursery rhyme that says, "Eleven people clamor, twelve people set up a light shed, thirteen people turn on the lights, fourteen lights are on, fifteen lines and a half months, and sixteen people finish the lights."

Keywords: building a light shed

The thirteenth day of the first month

On the thirteenth day of the first month, light the kitchen lamp. The lights made by each pilot. Tie lanterns and eat dumplings.

Today is the thirteenth day of the first lunar month. Preparations for the Lantern Festival are still going on. In the south of China, lanterns are appreciated on this day. An endless stream of China people will go to the Chenghuang Temple to enjoy the lanterns on this day. And this is just the prelude to the Lantern Festival. Besides the traditional red lanterns, there are many different styles of lanterns. The lantern show usually starts today and ends on the 18th day of the first month.

There is an important folk activity on the 13th day of the first month, which is called "the birthday of the lamp holder". On this day, people have to light a lamp under the kitchen stove, which is called "lighting the stove lamp". In fact, because the day of the lantern festival on the fifteenth day of the first month is approaching, the lamps made by all families are called "lamp holders".

On the fifteenth day of the first month, lanterns are usually tied from the thirteenth day of the first month. On the thirteenth day of the first month, it is "on the lamp"; 14th is "lamp test"; The fifteenth day is the "positive light"; On the 17th, the lights were turned off. Since the 13th day of the first month, people have started to put on lanterns and tie colored lanterns!

Keywords: buying lanterns/lighting

The fourteenth day of the first month

On the fourteenth day of the first month, I worship the water goddess to protect the health of women and children. Test lantern.

The fourteenth day of the first lunar month. In most parts of China, everything on 14th is for the Lantern Festival the next day. On this day, the Lantern Festival is open for the public to buy lanterns. For the Lantern Festival, performances like dragon and lion dances began to be practiced in the streets. Some people write riddles about solve riddles on the lanterns to increase the festive atmosphere. In China, riddles are very traditional crossword puzzles. Both adults and children like to solve these problems.

People call the 14th day of the first month the birthday of the "Goddess of Waterfront" (also known as the "Lady of Shuntian"). Legend has it that Empress Linshui, surnamed Chen, was born in the Great Calendar of the Tang Dynasty, and later became a fairy to save dystocia women. Therefore, the people set up a shrine to worship, which is called "the goddess near the water" and "the virgin of Shuntian". In fact, it is a protector that women have created for themselves in an era of no status and underdeveloped science, and it is also a way for them to inspire themselves for fear of dystocia.

In order to prepare for the Lantern Festival on the fifteenth day of the first month, both the people and the imperial court will set up light sheds, hang lanterns and make colorful decorations on this day, and do some preview activities of entertainment programs to become "test lights" in order to welcome the annual Lantern Festival. As for the vendors selling lanterns in the market, they have already prepared all kinds of lanterns, ready to sell them and become a "lantern market".

Keywords: solve riddles on the lanterns

The fifteenth day of the first month

On the fifteenth day of the first month, Lantern Festival, watching lanterns.

Eating Yuanxiao on the fifteenth day of the first month, as a food, has a long history in China. In the Song Dynasty, a novel food for the Lantern Festival was popular among the people. This kind of food was first called "Floating Yuanzi" and later called "Yuanxiao", and businessmen also called it "Yuanbao". Yuanxiao, or "Tangyuan", is filled with white sugar, rose, sesame, red bean paste, yellow cinnamon, walnut kernel, nuts, jujube paste, etc., and wrapped in glutinous rice flour into a round shape, which can be vegetarian and has different flavors. It can be boiled in soup, fried and steamed, which means a happy reunion. Shaanxi dumplings are not wrapped, but "rolled" in glutinous rice flour, or boiled or fried, hot and round.

Source: local chronicles are compiled on the internet.

It snows in China Xuexiang Scenic Area.

On the night of October 19, the Heilongjiang Longjiang Forest Industry Group belongs to Xuexiang, Xue Cun and Xuegu.A number of scenic spots have ushered in the first snow since autumn.A large number of snowflakes are flying all over the sky, falling on houses, plank roads and branches, reflecting the colorful mountains in late autumn and reappearing the autumn snow scene.
Facing the first snow, the anchors in Xuexiang couldn’t hold back their inner joy, started live broadcast and introduced the first snow in Xuexiang to tourists from all over the country.
The homestay operators in Xuegu began to plan to clean up the homestay after the autumn harvest in their hands, and dry the quilts to meet the upcoming tourists.
At the beginning of August, affected by the flash floods, some scenic spots of Longjiang Forest Industry Group were seriously affected. At present, all scenic spots are making every effort to promote post-disaster recovery and reconstruction and infrastructure upgrading to ensure the high-quality opening of the scenic spots as scheduled.
Ma Guohui, the project manager in the construction of Xuexiang Scenic Area, told the reporter that the snow will not affect the renovation of Xueyun Street. At present, the renovation work has been basically completed and is being finalized. The renovation work of the hotel will be completed before October 25 to ensure the smooth opening of Xuexiang as scheduled this winter.
Geographically, Xuexiang, Xuegu and Xue Cun, which belong to Longjiang Forest Industry Group, are all affected by the warm and humid airflow of the Japanese Sea and the cold air of Lake Baikal, and the snowfall lasts for seven months. The snow is of good quality and high viscosity, and the snow hangs from the eaves to the ground to form a unique "snow curtain" and tree hanging. Due to the influence of the mountain microclimate, it begins to snow here every October, and the deepest snow thickness in winter can reach 2 meters.
(Guangming Daily full media reporter Zhang Shiying correspondent Chen Dong Zheng Wenchao)
Source: Guangming Daily All Media Reporter Zhang Shiying Correspondent Chen Dong Zheng Wenchao
Editor: Wang Yuanfang
Editor: Zhang Xueyu Sun Dai
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China Disabled Persons’ Federation held the 16th working meeting of the National Examination Committee for Blind Medical Massage Personnel.

  On January 30th, 2024, the China Disabled Persons’ Federation held the 16th working meeting of the National Examination Committee for Blind Medical Massage Personnel in Beijing. Participants listened to the 2023 examination work report and performance analysis report, reviewed and approved the 2024 examination work plan, and determined that the passing score of the 2023 examination was 60 points. Li Dongmei, Vice Chairman of China Disabled Persons’ Federation and Chairman of the Examination Committee, attended the meeting and delivered speeches. Relevant comrades and experts from National Health Commission, Ministry of Human Resources and Social Security, state administration of traditional chinese medicine and other departments attended the meeting.

  Li Dongmei pointed out that the blind medical examination is the entry window for the visually impaired in China to enter the society and realize dignified and decent practice. The responsibility and significance of the examination work are great. Examination staff at all levels should strengthen their sense of responsibility, resolutely overcome their lax thinking and ensure that there are no problems in the examination. We should continue to strengthen the construction of examination bases, accelerate the standardization of examination work, and make the examination evaluation more accurate, fair and just. The national examination office should stand at the height of stressing politics, do a good job in every link of the examination work in 2024, and organize this year’s examination work rigorously, strictly and closely. (China Disabled Persons’ Federation Employment Service Guidance Center)

Work Arrangement of the National Computer Application Level Examination in Shaanxi Province in 2024

one

Examination time

The first half:30 March-1 April;

In the second half:November 9-November 11.

two

Applicants

Candidates are not limited by age, occupation, education, etc., and can choose corresponding subjects to take the exam according to their actual needs of learning and using computers.

three

Registration arrangement

(1) Registration time

The first half:From 9: 00 on March 1 to 18: 00 on March 5.;

In the second half:From 9: 00 on October 11th to 18: 00 on October 15th..

(2) Registration and payment methods

Personal online registration is implemented in our province. Candidates are required to log on to NIT registration website (http://nit.neea.edu.cn) within the specified time to complete online registration, subject selection and online payment. The recommended browsers for the registration website are IE10.0 or above, Firefox40.0 or above, and Safari stable version (this website does not support mobile electronic devices such as mobile phones or ipad for the time being).

NIT registration website

( http://nit.neea.edu.cn)

Candidates should pay the fee when submitting their registration. If the payment process is not completed at the time of registration, you can log on to the NIT registration website and enter the "User Center-My Registration" to continue to complete the payment. The payment period is within 24 hours after submitting the registration information. If the payment is not made after the time limit, the order will be cancelled automatically.

(3) Printing time of admission ticket

After completing registration and payment, candidates can log on to NIT registration website (http://nit.neea.edu.cn) and enter "User Center-My Registration" to download and print the admission ticket. The printing time of the admission ticket for candidates is:From 9: 00 on March 19 (first half of the year)From 9: 00 on October 29 (the second half of the year).

(4) Matters needing attention in registration

1. The same candidate in the same exam can only register at a test center of a provincial contractor, and it is not allowed to apply for the same subject repeatedly.

2. Candidates must accurately fill in and carefully check the application information to ensure that the information such as name, ID number, candidate’s photo (a recent bareheaded photo) and application level are accurate and cannot be modified after payment. Candidates will not be refunded for false positives, omissions or inability to take the exam on the same day due to personal reasons.

3. During the registration period, the test center must check whether the candidates’ photos are qualified through the examination registration management platform. Candidates who have not provided photos or whose information is inconsistent with the registration information are not allowed to take the examination.

four

charging standards

The charging standard shall be implemented according to the document No.41 [2009] of Shaanxi Price Bank, with all levels of 60 yuan/division.

five

Examination system and subjects

six

Other jobs

(a) since the exam in March 2024, the basic application of fiscal and taxation knowledge (subject code C011) and the primary accounting computerization (subject code C021) have been suspended.

(2) Since the examination in November 2024, the subject of WPS version of computer application foundation (subject code A013) has been added, and the examination software is Windows 7 and WPS Office.

Shaanxi province education examinations institute

February 1, 2024

Source:Shaanxi exam enrollment Editor: Yang Xue

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Illegal storage and sale of fireworks and firecrackers, arrest!

Case 1

On February 5th, when the police of Bai Yuan Police Station of Yichuan County Bureau patrolled, they found that the supermarket operated by Li in Xiangtumen Village, Bai Yuan was selling firecrackers. They immediately inspected the supermarket and seized 4 boxes of firecrackers on the spot.Upon inquiry, Li confessed to the illegal behavior of illegally buying, selling and storing dangerous goods. The public security organ imposed a penalty of administrative detention on Li for 5 days according to law.

travel to watch industry
Recently, the Chengguan Police Station of Luoyang Xin ‘an County Bureau received a report from the masses that a store in Liucun, Chengguan Town illegally stored and sold fireworks and firecrackers. After receiving the clue, the police immediately rushed to the scene, on the spot.12 hung red cannons, 52 boxes of smashed cannons, 1 box of flute thunder and 2 sets of carpet red (5,000 rings) were seized and confiscated, and the public security organ imposed administrative detention on the store operator Chen Mou according to law.

Case 3
At 9 o’clock on January 28, Luoyang Yanshi Branch Zhai Zhen Police StationWhen the police conducted a fire inspection on the shops along the street in the jurisdiction, they found that a supermarket in Zhaixi Village, Zhaizhen Town stored fireworks and wiped off guns. After investigation, there were 52 boxes of 18-inch fireworks, 2 packages of high-quality fireworks, 525 yellow flowers and plants fireworks, 43 boxes of three-shot guns and 15 boxes of throwing guns in the supermarket.Public security organs shall, in accordance with the law, punish supermarket operatorsLiu moumouPunish by administrative detention.

Case 4

At about 16 o’clock on February 9, the police of Luoyang Luoning County Bureau patrol special police brigade found that a festive flower shop was suspected of selling fireworks and firecrackers. The police immediately inspected the shop and seized more than 20 boxes of fireworks and firecrackers on the spot.Li flower shopThe operator Duan was taken back to the public security organ for investigation. Upon inquiry, Duan confessed to the fact that he illegally sold fireworks and firecrackers. At present, Duan has been administratively detained for 5 days according to law.

Case 5
On January 29th, when the police of Caidian Police Station of Ruyang County Bureau of Luoyang inspected the safety of the jurisdiction, they found that a large number of fireworks and firecrackers were placed on a van parked beside a supermarket. After investigation, the supermarket operator Pu Mou was worriedDuring the Spring FestivalFireworks and firecrackers stored in my supermarket were investigated, so I put them on my van and sold them to others secretly.Public security organs according to lawThe punishment of administrative detention was imposed on Pu.

Notice on Safety Management of Fireworks and Firecrackers during the Spring Festival of 2024 in Shangqiu City

Elephant journalist Shang Haidong

In order to make the people in the city more happy, peaceful, happy and healthy during the Spring Festival, and to ensure public safety and the personal and property safety of the people, according to the People’s Republic of China (PRC) Air Pollution Prevention Law, the People’s Republic of China (PRC) Public Security Management Punishment Law and the Regulations on the Safety Management of Fireworks and Firecrackers and other laws and regulations, we hereby further improve the work related to the safety management of fireworks and firecrackers during the Spring Festival of 2024 in Shangqiu as follows:

First, the discharge time

(1) February 2 (23rd of the twelfth lunar month) from 7: 00 to 23: 00;

(2) From 7: 00 on February 9th (New Year’s Eve) to 1: 00 on February 10th (the first day of the first month);

(three) from February 10th (the first day of the first month) to February 14th (the fifth day of the first month) from 7: 00 to 23: 00 every day;

(four) February 24th (the fifteenth day of the first month) from 7 am to 23 am;

Fireworks and firecrackers are prohibited during heavy polluted weather and outside the above provisions.

Second, the forbidden area

Fireworks and firecrackers can be set off outside the following places:

(a) the residence of state organs;

(2) Chemical parks and units that produce, manage and store inflammable and explosive materials;

(3) Important military facilities;

(4) cultural relics protection units;

(five) schools, kindergartens, hospitals, nursing homes, nursing homes, etc.;

(six) shopping malls, commercial streets, bazaars, public cultural facilities, places for religious activities and other crowded places;

(seven) bus stations, railway stations, high-speed railway station, railway safety protection zones, primary and secondary roads, elevated roads, overpasses, bridges, tunnels and other transportation hub areas;

(eight) power transmission and transformation, gas, fuel and other energy facilities in the safety protection zone;

(9) Within 60 meters of high-rise buildings, buildings with low fire resistance rating and projects under construction that use flammable and combustible external thermal insulation materials;

(ten) parks (except squares), green spaces, scenic spots, woodlands, nurseries, wetlands, water source protection areas and other key fire prevention areas;

(eleven) the people’s governments of counties (cities, districts) and the administrative committee of the urban-rural integration demonstration zone determine and announce other places and areas where discharge is prohibited.

The place where fireworks and firecrackers are prohibited and the specific scope around it shall be set up by the relevant units with obvious warning signs prohibiting fireworks and firecrackers.

Advocate the masses to set off fireworks and firecrackers in a civilized way, and do not set off fireworks and firecrackers in residential areas for the safety of themselves and others.

Three, the ban on the sale of fireworks and firecrackers.

(1) Grade A and B products in Safety and Quality of Fireworks and Firecrackers (GB10631-2013) and Grade C and D products that need to be processed and installed;

(2) Fireworks and firecrackers that are dangerous and contain highly sensitive drugs, such as pulling guns, throwing guns and smashing guns;

(3) Fireworks and firecrackers, such as rotating and double-sounding guns, which are launched by the main body during discharge;

(four) illegal production and operation of fake and shoddy fireworks;

(5) Other fireworks and firecrackers whose sale and discharge are prohibited.

Four, fireworks should comply with the provisions.

Fireworks and firecrackers shall be discharged correctly and safely according to the discharge instructions, and the following provisions shall be observed:

(a) shall not be set off in the corridors, balconies, windowsills and roofs of residential buildings;

(two) not to pedestrians, vehicles, buildings, structures and crowded places;

(3) Do not aim at or point to the discharge of inflammable and explosive articles;

(four) there shall be no acts that affect public order and endanger the personal and property safety of others;

(five) minors should set off fireworks and firecrackers under the guidance of their guardians or other adults;

(six) it is forbidden to carry fireworks and other dangerous goods by public transport such as passenger buses, buses and taxis;

(seven) it is strictly prohibited to set off fireworks and firecrackers in non-discharge time and non-discharge areas;

(eight) fireworks should be purchased from a legitimate fireworks retail store (point) that holds a "fireworks business (retail) license".

Five, the sales of fireworks and firecrackers shall comply with the provisions of.

(a) the time allowed to sell fireworks and firecrackers is from January 31st (the 21st day of the twelfth lunar month) to February 24th (the 15th day of the first month); Fireworks and firecrackers that have not been sold in the above time should be disposed of safely and cleared of inventory.

(two) it is strictly forbidden to store fireworks and firecrackers in family houses and residential buildings for the purpose of sales.

(three) without obtaining the business license of fireworks, no unit or individual may engage in fireworks business activities.

(four) it is strictly prohibited to sell fireworks beyond the scope of permission.

Six, the punishment of illegal acts

The illegal production, transportation, storage, sale and illegal discharge of fireworks and firecrackers shall be punished in accordance with the Law of People’s Republic of China (PRC) on Public Security Administration Punishment and the Regulations on the Safety Management of Fireworks and Firecrackers, and criminal responsibility shall be investigated according to law if the case constitutes a crime.

Seven, this notice shall come into force as of the date of promulgation.

Eight, this notice by the Municipal Emergency Management Bureau is responsible for the interpretation of.

This is for your information.

Shangqiu fireworks management work leading team office

January 31, 2024

Editor: Yin Haiqing

(Source: Elephant News)

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Carry forward the spirit of public welfare, Hunan Sports Lottery New Year Celebration Market continues to be held.

Hunan Daily New Hunan Client January 31 (Reporter Chen Pu Zhuang) On the evening of January 29, the "Sports Lottery in New Spring, Longteng Good Luck" New Year’s Eve market event hosted by the Sports Lottery Management Center of Hunan Provincial Sports Bureau came with joy in the commercial street of Zhengrong Fortune Center in Changsha. The event was full of flavor, which attracted many citizens and friends to participate. At the same time, there were areas such as "public service gas station" and "public welfare over the wall" to display the use of sports lottery, promote the spirit of public welfare, attract more people to approach the Chinese sports lottery, and contribute to the development of social welfare and sports.
"Big Lotto", "Top-to-Top Scratching" game area, photo punching area, "Wish Transmission Station" … Every citizen friend passing by the exhibition area was attracted by the festive atmosphere and came in one after another to find out.
Hunan Sports Lottery prepared the "Sports Lottery New Year Good Luck Card" at the scene. Everyone enthusiastically received the card and went to various regions to experience interesting games, photo punching, sports lottery knowledge quiz and other links. After stamping and punching in, in the redemption service area, unknown surprises were extracted from a stack of sports lottery New Year red envelopes, including sports lottery suitcase sets, sports lottery "Le Xiaoxing" image satchel, sports lottery embroidery gifts, sports lottery lucky coffee, etc., which made the scene burst into laughter. The citizens and friends who have won lottery prizes such as Top Guagua, Lotto and 7 Xing Cai have more expectations, hoping for greater good luck.
In addition, in the top-scraping sales area, the theme series of the Year of the Dragon, that is, invoicing, has been loved by many citizens and friends. Everyone gained happiness and surprise in the scratch award and felt the deep blessing of the New Year. Some citizens and friends praised it: "This ticket has a good meaning and can be taken home to play in the New Year. It is also good to give people a red envelope."
At the "public service gas station", Le Xiaoxing, the full-time mascot of Sports Lottery, led everyone to understand the purpose of Sports Lottery Community Chest. Rural revitalization, education for the disabled, medical assistance, the Red Cross, the promotion of basic old-age services at home and in the community, cultural public welfare undertakings, the construction of Olympic training venues and facilities, the training of competitive sports talents and the improvement of training base conditions, national fitness events, and the training of young reserve talents are everywhere.
It is understood that Hunan Sports Lottery continues to carry out the "Sports Lottery New Spring Dragon and Good Luck" New Year’s Eve market activities, aiming to enrich the cultural and entertainment life of citizens and friends, and at the same time let more people know the public welfare attributes of Chinese sports lottery. In 2023, Hunan Sports Lottery sold 11.6 billion yuan of sports lottery tickets and raised more than 2.6 billion yuan of public welfare funds, all hitting record highs, and accumulated more than 21 billion yuan of public welfare funds over the years.
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