上海夜生活论坛 – 第 2 页 – 爱上海419论坛-上海后花园论坛-夜上海论坛-上海龙凤419论坛

A Rookie in the Luxury Electric Vehicle Market： Avita’s Ambitions and Challenges

　　Avita Technology recently launched a new model, Avita 07, which has attracted the attention of the industry. The new energy vehicle brand jointly built by (), Huawei and () is showing an ambitious attitude in the luxury electric vehicle market. However, the current situation of sales falling short of expectations and continuous losses also raises questions about its development prospects.

　　A high starting point cannot hide the performance dilemma

　　Avita attracted much attention at the beginning of its establishment. Three rounds of financing were nearly 8 billion yuan, and the valuation soared to 20 billion yuan. With the support of industry giants such as Changan Automobile, Huawei and Ningde Times, the starting point can be said to be quite high. However, the reality gave Avita a a blow.

　　In the first eight months of 2024, Avita delivered only 36,400 vehicles, far short of the target of 100,000 vehicles for the whole year. The average monthly delivery is less than 5,000 vehicles, which is dwarfed by competitors. What is more worrying is that Avita has accumulated losses of more than 7 billion yuan in the past two and a half years, and the debt ratio is as high as 94.46%. This "high input, low output" situation makes people doubt the sustainability of its business model.

　　The double-edged sword of luxury positioning

　　Avita’s high-end strategy partly explains its poor sales. The price range of around 400,000 yuan limits the target customer group to a relatively narrow range. In the current economic climate, consumer demand for high-end electric vehicles may not be as strong as expected.

　　However, the high-end positioning also brings brand premiums and technical advantages to Avita. The deep cooperation with Huawei, especially the proposed purchase of a 10% stake in Huawei, shows Avita’s ambitions in the field of intelligent driving. This may be the key to Avita’s pursuit of breakthroughs.

　　Key factors for future development

　　In the face of the current dilemma, Avita’s development strategy is worthy of attention.

　　1. Product line expansion: Launch Avita 07 to expand the product matrix to attract consumers in more market segments.

　　2. Technology upgrade: The in-depth cooperation with Huawei is expected to make breakthroughs in areas such as intelligent driving and enhance product competitiveness.

　　3. Cost control: How to balance costs and profits while pursuing high-end positioning will be an important challenge for Avita’s management.

　　4. Market education: As an emerging brand, how to build brand awareness and loyalty in the luxury electric vehicle market requires long-term market cultivation.

　　The story of Avita reflects the opportunities and challenges of China’s new energy vehicle market. In this highly competitive track, only strong financial support and high-end brand positioning are not enough. How to find a balance between technological innovation, cost control and marketing will determine whether Avita can stand out in the future competition.

　　For consumers and investors, Avita’s development trajectory is undoubtedly worthy of continued attention. It not only represents a microcosm of the transformation of China’s auto industry to high-end and intelligent, but also an important indicator to measure the global competitiveness of domestic luxury electric vehicle brands. In the next three to five years, whether Avita can achieve the transformation from "burning money" to "making money" will be the key to judging the success of its business model.

＂All the way forward＂ fixed file 8.6 director Hou Liang praised Chen He’s acting skills

　　 Directed by Hou Liang, the youth hilarious comedy starring Chen He, Yao Xingtong, Chang Yuan, Zhang Songwen and others will be released in major cinemas across the country on August 6. The movie "All the Way Forward" is adapted from the popular youth novel "Graduation Year" and tells a hilarious and touching story: Cainiao Newton (played by Chen He), who has just graduated from college for a year, has a crush on the office Muse Yao Yao (played by Yao Xingtong), but he is afraid to pursue it because Yao Yao has "a famous flower". At the same time, the young people in the unit suddenly get a great opportunity: the department will send a young man to work in New York.

　　So Newton and his beloved Yao Yao became competitors again. The best friend Carnegie (played by Chang Yuan) came to help, wanting to make Newton’s love and career both prosperous, but in the end, the scene was like a runaway horse, and it got out of hand. The sullen boss, Dr. Li (played by Zhang Songwen), and the enchanting sycophant Jiao Bin (played by Lu Haitao) continued to make trouble in the open and secret, making Newton confused and even bloody in the workplace… In the end, could Newton have a double harvest in love and career?

　　 According to director Hou Liang, Chen He has already surpassed the simple "acting cute" in his acting skills. In "All the Way Forward", Chen He portrays a cute, kind, and even childish little character to be vivid and three points into the wood; in terms of drama, emotion, and even occasionally the darkness of the little character in a desperate situation – I believe the audience will see a different Chen He in Cainiao Newton in the workplace, as well as his own shadow in work and life.
　　　
　　 In order to truly restore the state of the little people in the workplace, the director Hou Liang used the "sports long shot" shooting method in several major scenes, with one shot taking two or three minutes at a time. This shooting method tests the acting skills of the actors the most – the actors not only need to accurately complete their performances, but also need to coordinate with the complex movements of the camera. Even if there is a one-second error, the camera must be re-shot.

　
　　 There is a scene in the film that takes place at Newton’s house. It is about Newton bringing his colleague Yao Yao to his house as a guest, but he coincidentally encounters Carnegie with a strange girl, and then his colleague Jiao Bin also gets involved. The final scene is a mess, and Newton is very embarrassed in front of his beloved Yao Yao. The camera follows the actor’s position – first from Jiao Bin on the first floor to Newton and Yao Yao on the second floor (Newton’s house is a simple duplex structure), and then follows Newton to the first floor; then Carnegie comes in through the door, and the camera follows Carnegie to the second floor. When Carnegie is making out with a strange girl here, Newton goes upstairs… After all the actors’ performances are completed, the camera pulls out from the window to see the whole room.
　　
　　 Director Hou Liang said that the focus of this scene was on Chen He’s role as Newton. There were seven shots in total during the actual shooting, and Chen He performed well in any one – the problem was caused by other reasons. This made the creators and staff surprised and even admired Chen He’s acting skills. The long motion shot was later cut out for censorship reasons, and the middle part was turned into two shots. Even so, the audience can still appreciate the wonderful performance of Chen He and other stars.

CS2 may open the global public beta IGXE, NetEase BUFF, Tieba players continue to debate

　　Recently, V Agency has released the update information of the cs2 beta version again. The map and a number of game adjustments have made players feel that the official version is not far away, and Tieba players are also squatting for various update clues. Many jewelry players have noticed price fluctuations of some weather vane jewelry on platforms such as IGXE and NetEase BUFF. Is the epic update coming at any time after a decade?

　　(CS2 gun skin display)

　　CS2 closed beta opens nine maps, with the latest adjustments to multiple games

　　Currently in Casual and Deathmatch mode, CS2 has been able to play all maps from the previous limited test period, including: Italian Town Italy, Sand City Dust II, Nuclear Crisis Nuke, Desert City Mirage, Death Amusement Park Overpass, Office Office, Vertigo, Anubis, and Ancient Ruins. Currently Inferno is the last map in the active map that has not been added to CS2.

　　(CS2 closed test map update)

　　In addition to the map, there are also many adjustments in the game: the responsive smoke bomb is significantly narrower than the previous range, higher in height, and can also react to factors such as in-game lighting, bullet shooting, and explosions. Another small detail is the addition of character shadows, which can assist in judging the movement of characters in the game, and C4 will no longer sink into the water. In addition, there are already live streaming hosts who have started to play wine bottle plate shooting, fruit cutting, etc., and the interaction between the map environment and characters may also become a new pleasure.

　　(CS2 smoke bomb effect)

　　Previously, the CS: GO ranking matching system has been widely criticized by players. Plugins and high-ranking player trumpets are full of them, which has a significant impact on the fun of ordinary players. Regarding this, V Club revealed that it will follow the plan to redesign the matching system. At the same time, it may switch to MR12 default settings instead of MR15 in competitive matching (the first round is 13 rounds instead of 16 rounds). Through continuous optimization and updates, I believe that the game environment of CS2 will continue to improve.

　　(CS2 game screen)

　　Players crouch to update clues IGXE, NetEase BUFF platform undercurrent

　　In recent weeks, Valve has been increasing the update frequency of cs2, and players’ hearts have been affected every three days. Recently, in the csgo game Tieba, there are careful players who said that there is one less news announcement in the game. According to the previous practice, the game will usher in a big update. Although there is no official basis for this clue, it can be seen that players are looking forward to the arrival of cs2.

　　(Price trend of butterfly knife raw leather on IGXE platform)

　　At the same time, jewelry players and merchants on the IGXE and NetEase BUFF platforms are also on the line. The price of butterfly knife leather, known as the weather vane of the jewelry trading market, has risen on the IGXE platform since late July, and has returned to more than 14,000 yuan, and is still rising. In addition, the prices of popular gun skin series such as marble and Kepler that have worked well in the update test are also taking off silently. The overall situation is like the news released by the V official announcement of cs2 in March this year. The official platform, players, and three-party trading platforms are all waiting for an update storm that has been brewing for ten years, and their respective undercurrents are surging.

　　(IGXE platform claw knife gradually changes the price trend of marble)

　　It can be said that the update of cs2 may come at any time this summer. For jewelry merchants, it may be the most important market trend this year. For ordinary players, they are actually more concerned about the update of the game image quality experience and the improvement of the game matching environment. Having fun is the meaning of the game. If you want to experience the updated skin effect without wading too deeply, it may be a more cost-effective choice to have a skin rental experience on a reliable platform like IGXE. After all, the skin effect in the final game still has to wait for the official version to be launched.

　　　　　 (This article is for corporate promotion information and is for user reference only.)

Shangqiu Tiggo 9 has a price cut, with a maximum discount of 12,000! Act quickly.

In [car home Shangqiu Promotion Channel], we have brought you an exciting promotion! Now, the model is being promoted at a reduced price, so that you can enjoy a maximum discount of 12,000 when buying a car in Shangqiu area. The starting price is only 140,900 yuan, which means that you have the opportunity to buy this excellent SUV at a lower price. For more detailed information, please click the "Check Car Price" button in the quotation form to get a higher discount. Seize this excellent opportunity to buy a car!

Tiggo 9 is a medium-sized SUV owned by Chery Automobile, and its design is full of strength and movement. The front face adopts a large-area air intake grille design, with sharp headlights and fog lights, showing a strong sense of strength and domineering. The body lines are smooth and the overall style is fashionable, which shows the high-end positioning of Tiggo 9. At the same time, the Tiggo 9 also adopts a sporty front bumper and side skirt design to make the whole car look more dynamic. The side lines of the car body are simple and smooth, and the roof lines are tilted backwards, creating a more sporty atmosphere. The tail design is also very exquisite, with through taillights and exhaust layout of four sides, which makes the whole tail look more dynamic. In a word, the design of Tiggo 9 is fashionable and atmospheric, with smooth lines, full of strength and movement, and it is an excellent medium-sized SUV.

Tiggo 9 is a medium-sized SUV with a body size of 4820*1930*1710mm, a wheelbase of 2820mm, a front track of 1638mm and a rear track of 1641mm. The lines on the side of the car are smooth, simple and powerful, showing the steady atmosphere of Tiggo 9. The front and rear tyre size are both 245/50 R20, and the rim design is fashionable and the overall shape is very harmonious. The combination of the body size and wheelbase of this model makes the interior space spacious and comfortable, which can meet the comfort needs of passengers. At the same time, the front and rear tyre size are consistent, which improves the stability and handling of the vehicle.

The interior design of Tiggo 9 is simple and atmospheric, with high-quality materials and fine workmanship. The steering wheel is made of leather, which feels comfortable and the position can be manually adjusted up and down and back and forth. The central control screen size is 12.3 inches, which supports voice recognition control system, including multimedia, navigation, telephone, air conditioning and skylight. The front and rear rows are equipped with USB and Type-C interfaces, which is convenient for connecting mobile phones for charging. The front seats also have heating and ventilation functions, and can realize electric memory adjustment. The main driver’s seat supports four-way adjustment of front and rear, backrest, height and lumbar support, while the co-driver’s seat supports front and rear and backrest adjustment. The rear seats can be laid down in proportion, which increases the flexibility of space.

The Tiggo 9 is equipped with a 2.0T 261 horsepower L4 engine, with a maximum power of 192kW and a maximum torque of 400 N m. With the 8-speed automatic manual transmission, it provides excellent power performance and comfortable driving experience for drivers. This engine has the characteristics of efficient combustion and low fuel consumption, allowing drivers to enjoy strong power while saving fuel costs. At the same time, the reliability and durability of the engine have also been fully guaranteed, providing long-term use guarantee for car owners.

In the word-of-mouth of car home car owners, he mentioned his test drive experience of Tiggo 9 and the process of car purchase decision. After the test drive, he was very satisfied with the domineering appearance, large air conditioner, 20-inch wheels, Michelin tires, on-call power, smooth driving, comfort, fine interior, 8155 chip, fast response of large screen and full voice control of the Tiggo 9. He said that although his family insisted on changing the joint venture car, he still decided to stick to his choice and carry the car behind his family’s back. This fully proves that the outstanding performance of Tiggo 9 has left a deep impression on consumers. For the excellent performance and quality of Tiggo 9, we can see that consumers are more and more inclined to choose domestic brands, and I believe that Tiggo 9 will become the first choice for more consumers in the future.

Hundreds of players gathered in Zichuan to play Chinese billiards.

□ Zibo Daily/Zibo Evening News/Expo News

Reporter Hou Lin correspondent Cao Wanqing

On December 16th, 2023, the 13th National Fitness Games in Zichuan District and the 1st Billiards Open in Zichuan District started in Liuxianhu Billiards Club of Shanghai Commercial Building in Zichuan Clothing City. Nearly 100 billiard fans from all over the city gathered and will complete the duel in two days.

Sometimes actively attack, create obstacles for the other side, sometimes steadily defend, and score goals continuously and accurately. At the competition site, the players’ actions are in one go, and the skillful swing and chic figure become the beautiful scenery of the stadium. It is reported that the event of this billiards competition is Chinese billiards individual competition, and every player in the competition has tried his best to exert his wisdom and superb skills, bringing exciting moments that are both intense and full of joy to the audience.

This competition is one of the four episodes and five competitions in Zichuan District’s "Qilu Model of Rural Revitalization-Every Village has a Good Play". It is hosted by Zichuan Clothing City Management Committee and Zichuan Liuxian Lake Club, aiming at promoting the revitalization of rural sports, promoting the development of urban and rural billiards in Zichuan District, and creating an atmosphere of "national fitness, national participation and national sharing".

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Promoting high-quality development with new weather and new achievements —— Looking at the new trend of economic work in the second half of 2023 from Politburo meeting of the Chinese Communist Party

　　Xinhua News Agency, Beijing, July 24th 　Title: Promote high-quality development and achieve new results with new weather and new actions — — Looking at the New Trends of Economic Work in the Second Half of 2023 from Politburo meeting of the Chinese Communist Party

　　Xinhua news agency reporter

　　2023 is the first year to fully implement the spirit of the 20th National Congress of the Communist Party of China, and it is crucial to do a good job in economic work. How to treat the economic operation in the first half of the year? What are the priorities of economic work in the second half of the year? The Political Bureau of the Communist Party of China (CPC) Central Committee held a meeting on the 24th to analyze and study the current economic situation, deploy economic work in the second half of the year, and convey a new trend of firmly promoting high-quality economic development.

　　The overall economic recovery is improving, and the general tone of striving for progress while maintaining stability is adhered to.

　　The meeting pointed out that since the beginning of this year, "the national economy has continued to recover and the overall recovery has improved", but "the current economic operation is facing new difficulties and challenges, mainly due to insufficient domestic demand, difficulties in some enterprises, many hidden risks in key areas, and complex and severe external environment".

　　The meeting made an important analysis and judgment on the current economic situation in China, which is an important prerequisite for doing a good job in economic work in the second half of the year.

　　The meeting pointed out that after the epidemic prevention and control turned smoothly, economic recovery was a process of wave-like development and tortuous progress.

　　"You can’t understand this round of recovery with old eyes." Liu Yuanchun, president of Shanghai University of Finance and Economics, said that the recovery in the post-epidemic period is staged, especially in the transition from social restoration to economic and profit restoration, and then to balance sheet restoration, it is normal for indicators to fluctuate and expectations to fluctuate.

　　It is necessary to understand not only the short-term "shape" but also the long-term "potential". In the first half of the year, China’s economy grew by 5.5% year-on-year, and the recovery rate was in a leading position among the major economies in the world. In this regard, the meeting stressed that "China’s economy has great development resilience and potential, and the long-term positive fundamentals have not changed."

　　Since July, the new measures to stabilize the economy released intensively from the central government to the local government have made all parties look forward to the economic development in the second half of the year.

　　Focusing on doing a good job in economic work in the second half of the year, the meeting stressed that "we must adhere to the general tone of striving for progress while maintaining stability" and "focus on expanding domestic demand, boosting confidence, preventing risks, and constantly promoting the continuous improvement of economic operation, the continuous enhancement of endogenous motivation, the continuous improvement of social expectations, and the continuous resolution of potential risks".

　　"The meeting focused on the key issues in the current economic and social development, made a series of important arrangements, and accelerated the implementation of various policies, which is of great significance for promoting the sustained improvement of economic operations." Li Chengjian, director of the Second Research Office of Macroeconomic Research Department of the State Council Development Research Center, said.

　　Implementing macro-control accurately and forcefully to boost investor confidence

　　Do a good job in economic work in the second half of the year, and macro-policy trends have attracted much attention. The meeting pointed out that it is necessary to make good use of policy space, identify the direction of development, and solidly promote high-quality economic development. It is necessary to implement macro-control accurately and forcefully, and strengthen countercyclical adjustment and policy reserve.

　　In view of the challenges faced by economic operation, Feng Xuming, director of the Research Office of Macroeconomic Think Tank of China Academy of Social Sciences, said that the meeting proposed to strengthen countercyclical adjustment and policy reserve, which would help the recovery of economic endogenous power.

　　"We should continue to implement a proactive fiscal policy and a prudent monetary policy", "Give full play to the role of aggregate and structural monetary policy tools and vigorously support scientific and technological innovation, the real economy and the development of small and medium-sized enterprises" and "Activate the capital market and boost investor confidence" … … The meeting identified a number of deployments.

　　In Feng Xuming’s view, fiscal policy will continue to focus on helping enterprises bail out and promoting investment, and maintain positive efforts; Monetary policy uses price tools more actively and flexibly, and optimizes the design of structural monetary policy tools. Strengthening the coordination of fiscal and monetary policies will help to form a joint force to expand demand.

　　The key to boosting confidence is to stimulate the vitality of enterprises. The meeting pointed out that it is necessary to vigorously promote the construction of a modern industrial system, accelerate the cultivation and expansion of strategic emerging industries, and create more pillar industries. It is necessary to promote the deep integration of the digital economy with advanced manufacturing and modern service industries and promote the safe development of artificial intelligence. It is necessary to promote the healthy and sustainable development of platform enterprises.

　　Li Gang, a researcher at the Institute of Industrial Economics of China Academy of Social Sciences, said that further promoting the construction of a modern industrial system will help expand and consolidate the advantages of industrial development, deeply integrate digital technology with the real economy, and foster new growth engines.

　　Actively expanding domestic demand and promoting the re-emergence of consumption engines

　　Insufficient total demand is a prominent contradiction facing the current economic operation. The meeting proposed that "we should actively expand domestic demand" and "give play to the basic role of consumption in stimulating economic growth, expand consumption by increasing residents’ income, and promote effective supply through terminal demand, and organically combine the implementation of the strategy of expanding domestic demand with deepening structural reform on the supply side".

　　Chen Lifen, a researcher at the Institute of Market Economy of the State Council Development Research Center, said that under the current background of insufficient kinetic energy of world economic growth and the slowdown of global trade growth, it is necessary to stick to the strategy of expanding domestic demand, so as to make development rely more on domestic demand, especially consumer demand.

　　Since the beginning of this year, all localities and departments have given priority to restoring and expanding consumption, and the consumer market has shown a steady recovery trend. In the first half of the year, the contribution rate of final consumption expenditure to economic growth reached 77.2%.

　　When it comes to expanding consumption in the second half of the year, the meeting proposed to boost the bulk consumption of automobiles, electronic products, homes and other services, and promote the consumption of sports, leisure, cultural tourism and other services.

　　"Recently, many departments have successively introduced a number of measures to promote mass consumption of automobiles, electronic products, homes, etc., and these policies should be implemented in detail; At the same time, take effective measures to promote the consumption of sports, leisure, cultural tourism and other services, promote the expansion and upgrading of consumption, and promote the growth of household consumption and economic recovery. " Chen Lifen said.

　　In addition, the meeting made it clear that "it is necessary to give full play to the leading role of government investment and accelerate the issuance and use of local government special bonds" and "it is necessary to formulate policies and measures to promote private investment".

　　"With the gradual implementation of policies and measures related to expanding domestic demand, investment and consumption are expected to maintain steady growth in the second half of the year, and the resilience and stability of China’s economic development will be further enhanced." Chen Lifen said.

　　Continue to deepen reform and opening up and stabilize the basic disk of foreign trade and foreign investment

　　The meeting stressed that it is necessary to continue to deepen reform and opening up, adhere to the "two unwavering", effectively improve the core competitiveness of state-owned enterprises, and effectively optimize the development environment of private enterprises.

　　Not long ago, the publication of "Opinions of the Central Committee of the Communist Party of China and the State Council on Promoting the Development and Growth of Private Economy" aroused widespread concern. The meeting further pointed out that it is necessary to resolutely rectify arbitrary charges, fines and apportionment, and solve the problem of government arrears in corporate accounts. It is necessary to establish and improve the normal communication mechanism with enterprises, encourage enterprises to dare to venture, dare to invest and take risks, and actively create markets.

　　Yang Guangpu, director of the Research Office of Macroeconomic Research Department of the State Council Development Research Center, said that the meeting focused on specific issues and key links that enterprises care about, in order to refine practical measures, effectively solve practical difficulties and optimize the environment, and continue to break unreasonable restrictions and obstacles to help enterprises recover their vitality and stabilize their expectations.

　　"We should take multiple measures to stabilize the basic market of foreign trade and foreign investment", "We should increase international flights to ensure the smooth flow of trains between China and Europe" and "We should support the conditional free trade pilot zone and free trade port to connect with international high-standard economic and trade rules" & HELIP; … The meeting made important arrangements for promoting high-level opening up, promoting stable scale and excellent structure of foreign trade, and attracting and utilizing foreign capital more vigorously.

　　Yang Guangpu said that in the complicated and severe external environment, it is of great significance to continue to promote high-level opening up to stabilize foreign investment and foreign trade. A series of arrangements for this conference will help to smooth the domestic and international double cycle, accelerate the construction of a new development pattern, let the world share the market opportunities in China, and inject new momentum into global economic growth.

　　Effectively prevent and resolve risks in key areas, and timely adjust and optimize real estate policies.

　　Only by coordinating development and security can China’s economy be stable and far-reaching. The meeting made specific arrangements for preventing and resolving risks in key areas.

　　The meeting proposed to adapt to the new situation that the relationship between supply and demand in China’s real estate market has undergone major changes, adjust and optimize the real estate policy in a timely manner, make good use of the policy toolbox because of the city’s policy, better meet the rigid and improved housing needs of residents, and promote the stable and healthy development of the real estate market.

　　"This is an accurate judgment on the relationship between supply and demand and the change of supply and demand structure in China’s real estate market under the new situation, and it releases a clear signal to adjust and optimize policies in a timely manner and promote the stable and healthy development of the real estate market." Zou Linhua, head of the national academy of economic strategy Housing Big Data Project Team, said that the main sources of demand for the real estate market in the future include the demand for new housing in urbanization, the demand for improved housing, and the demand for the renewal of old houses.

　　The meeting proposed that it is necessary to effectively prevent and resolve local debt risks and formulate and implement a package debt plan.

　　"The hidden debt problem of local governments is a key area to prevent and resolve risks at present." Feng Yuming said that it is highly complicated to deal with and resolve the hidden debts of local governments. This meeting proposed to formulate and implement a debt package plan to strengthen overall coordination among departments and governments at all levels.

　　The meeting proposed to strengthen financial supervision and steadily promote the reform of high-risk small and medium-sized financial institutions.

　　Ceng Gang, director of the Shanghai Finance and Development Laboratory, said, according to the business characteristics and risk characteristics of small and medium-sized financial institutions, we should build a differentiated supervision system, at the same time, promote the institutional reform of small and medium-sized financial institutions, improve the risk resolution and disposal system, and firmly hold the bottom line that no systematic risks will occur.

　　Strengthen the protection of people’s livelihood and stabilize the "rice bowl" of food and energy

　　To achieve high-quality development, we need to continuously improve people’s livelihood and well-being.

　　Employment is the foundation of people’s livelihood. In the first half of the year, the national employment situation was generally stable, but the problem of youth employment remained outstanding. The meeting proposed that "we should strengthen the protection of people’s livelihood and raise stable employment to a strategic level."

　　"The meeting further emphasized the importance of stabilizing employment and released the signal of strengthening the policy of stabilizing employment. With the implementation of measures to stabilize employment, the employment situation is expected to remain generally stable in the second half of the year." Zhang Chenggang, associate professor of capital university of economics and business and director of China New Employment Pattern Research Center, said.

　　To achieve high-quality development, we also need to coordinate development and safety.

　　At present, the national summer grain harvest, early rice harvest is in sight, and autumn grain crops grow normally. The meeting proposed to strengthen the protection and quality improvement of cultivated land, consolidate and expand the achievements of poverty alleviation, and comprehensively promote rural revitalization. In addition, the meeting stressed that it is necessary to resolutely guard against serious accidents and ensure the supply of energy and electricity during the peak summer.

　　"Stabilize grain and energy ‘ Rice bowl ’ It is related to the overall situation of economic development and social stability. Implementing the deployment of the conference, strengthening food security and improving the capacity of energy resources supply will provide important support for stabilizing the economic market. " Wang Likun, an associate researcher at the Institute of Market Economy of the State Council Development Research Center, said.

　　The more critical the moment, the more we must strengthen our confidence and move forward in unison.

　　To do a good job in economic work in the second half of the year, the key is to unify thoughts and actions with the analysis and judgment of the CPC Central Committee on the economic situation, do a good job in effectively implementing a series of principles, policies and decision-making arrangements of the CPC Central Committee, better stimulate the enthusiasm of entrepreneurs, gather strong synergy to promote high-quality development, and strive to achieve the annual development goals. (Reporter Shen Cheng, Li Yanxia, Wei Yukun, Zou Duowei, Pan Jie, Han Jianuo)

How did the ＂New Year’s Day＂ in the history of China come about？ Do you know

"Source of this article: Shanghai Rule of Law Newspaper"

New Year’s Day, that is, January 1st of the Gregorian calendar, is commonly known as "New Year" in most countries in the world. Yuan means "beginning", and the beginning of every number is called "yuan"; Dan means "day"; "New Year’s Day" means "the first day".

"New Year’s Day" usually refers to the first day of the first month in the calendar. In China, the word "New Year’s Day" has existed since ancient times, and it was first seen in the Book of Jin in literary works. "New Year’s Day" in Chinese history refers to "the first day of the first month", and the calculation method of "the first month" was very inconsistent before the period of Emperor Wu of the Han Dynasty, and the dates of New Year’s Day (the first day of the first month) in previous dynasties were not consistent.

Lunar calendar start date

In the history of China, "the first day of the first month" has many appellations, such as New Year’s Day, Yuanri, Yuanzheng, Yuanchen, Shangri, Yuanshuo, etc., but among many appellations, "New Year’s Day" is the most common and the longest.

The calculation method of "the first month" was also very inconsistent before the period of Emperor Wu of the Han Dynasty. Therefore, the new year’s day of the past dynasties is not consistent. The first month of the summer calendar in summer is spring January, the first month of the Yin calendar in Shang Dynasty is winter December, and the first month of the Zhou calendar is winter November. After Qin Shihuang unified China, October was the first month, that is, the first day of October was New Year’s Day. Since Emperor Wu of the Han Dynasty, it has been stipulated that January in spring is the first month, and the first day of January is called New Year’s Day, which has been used until the end of the Qing Dynasty.

The first day of the first month was called Yuan Zheng in Cui Yuan’s Ming of the Third Son of Chai in Han Dynasty, Yuan Chen in Yu’s Fu of Yangdu in Jin Dynasty, Yuan Chun in Yuan Hui’s Song of the Emperor in Summer in Northern Qi Dynasty, and Yuan Shuo in Tang Dezong’s poem Li Shi’s Returning from the Yuan Dynasty to Watch the Army Battle and Return to Camp.

The beginning of the solar calendar

In 1911, the Revolution of 1911 led by Sun Yat-sen overthrew the rule of the Manchu Dynasty and established the Republic of China. In order to "follow the agricultural season, follow the western calendar, and make statistics", the first year of the Republic of China decided to use the Gregorian calendar (actually used in 1912) and stipulated that January 1 of the Gregorian calendar was called "New Year’s Day", but it was not called "New Year’s Day".

Representatives of provincial governors met in Nanjing and decided to use the Gregorian calendar, calling the first day of the first month of the lunar calendar "Spring Festival" and the first day of January of the Gregorian calendar "New Year’s Day", but it was not officially announced at that time.

On January 1, 1912, the Republic of China was proclaimed, and Sun Yat-sen took office as interim president in Nanjing. In his oath of office, Sun Yat-sen ended with "New Year’s Day of the first year of the Republic of China". This is the origin of "New Year’s Day" in China.

On September 27th, 1949, the first China People’s Political Consultative Conference decided to establish the People’s Republic of China (PRC), and at the same time, it also decided to adopt the universal method of the year, that is, the solar calendar. New Year’s Day refers to the first day of the first year of the year.

In order to distinguish the two New Years, the first day of the first month in the summer calendar is just before and after the "beginning of spring" in the 24 solar terms. Therefore, the first day of the first month in the summer calendar was renamed as "Spring Festival", and the first day of the first month in the Gregorian calendar was designated as the beginning of the new year-"New Year’s Day", which was listed as a legal holiday and became a national holiday.

January 1st every year marks the arrival of a new year. People are used to calling this day "New Year’s Day", commonly known as "Gregorian Year", "Gregorian Year" or "New Calendar Year".

Festival culture

Modern New Year’s Day is listed as a legal holiday by the China government, which has become a national holiday. After a day off, we often adjust the weekend before or after that day, and generally rest for three days in a row. The celebration of New Year’s Day in modern China is much less important than the Spring Festival.

Comprehensive arrangement from Baidu Encyclopedia and Sanlian Life Weekly, etc.

Reporting/feedback

Research and development costs are low, and it is difficult to break the low-end positioning. How can domestic beauty cosmetics go far？

The Beijing News (Reporter Wang Shengnan) The cake of domestic beauty cosmetics is getting bigger and bigger, and the problems are also coming. Experts pointed out that the operation mode of low R&D and high marketing has never been able to break the positioning of the low-end domestic beauty brands. With the strong overweight of international brands after the recovery of the China market, it is not easy for domestic beauty brands to go more steadily and further.

"Recently, Hua Xizi’s advertisement was circulated in the elevator every day", "I saw the advertisement of Perfect Diary in the elevator, and actually found Zhou Xun to endorse it" … On the eve of the Double Eleven, Hua Xizi and Perfect Diary, domestic beauty brands that rely on online channels to grow day by day, chose Baping elevator to seize the consumer market through offline media. At the same time, it is still accelerating the layout of offline stores. By the end of September this year, Yixian E-commerce has opened more than 200 offline experience stores in more than 90 cities in China.

As for the reasons for developing offline channels, Hou Cong, a health beauty consultant and life aesthetician, pointed out that on the one hand, domestic beauty brands need to continue to explore potential customers offline, expand brand recognition, and conform to the traditional consciousness of "running away from monks but not temples" in China consumer market. For first-and second-tier cities, offline channels have the function of "brushing the sense of existence" and "shooting the face", while for consumers in sinking cities, what is real and within sight is still their important consideration.

On the other hand, relying on online channels is not a long-term solution. Although online marketing has brought high sales, the cost is also huge. For example, the annual report of Polaiya, which occupies a place in the recommendation list of beauty bloggers, shows that in 2019, the annual net profit of Polaiya was 393 million yuan, but the sales expenses reached 1.223 billion yuan, a year-on-year increase of 38.03%, of which the image promotion expenses were 839 million yuan. The high sales expenses contributed to the performance growth, but did not change the profitability. In 2019, the net interest rate of Polaiya decreased from 12.14% in 2018 to 11.73%, and the gross profit rate also decreased slightly from 64.03% to 63.96%. At the same time, the insiders also pointed out that the current way of marketing to create explosions is limited to the overall improvement of the brand, and users have not generated high loyalty to the brand. Continuing to create explosions means long-term high sales expenses.

In contrast to the high sales expenses, there are unmatched R&D expenses. In 2019, the sales expenses of Polaiya reached 1.223 billion yuan, and the research and development expenses were 74.6026 million yuan, and in 2018 it was 51.2918 million yuan. After large-scale marketing, the quality and reputation of domestic beauty cosmetics are not satisfactory. In the comments on Hua Xizi’s explosive powder, there are many comments such as "it’s not as good as shaking audio and video", "the packaging is really beautiful, but it’s really difficult to use" and "the advertising is too boastful".

Hou Cong pointed out that at present, the positioning of domestic beauty brands is still dominated by the low-end and middle-end, and the operating mode of low gross profit and high marketing has aggravated the financial burden of brands. At the same time, low-cost means can easily make brands reach the profit bottleneck ahead of time, which can only be used as one of the chips to enhance competitiveness, not a long-term solution. Nowadays, consumers’ loyalty to brands and commodities is not as good as before, so it is the key to seize consumers through product innovation and technical iteration, which is why many cosmetic products with indicators will be updated on the original basis every few years. The rapid development cycle and reaction speed of domestic beauty cosmetics meet the needs of consumers faster, but the quality system and related technologies are still not perfect, which can’t keep up with the development speed, and the quality and safety that follows will also become a problem.

Compared with international brands, Hou Cong said that in addition to the low-end positioning of domestic beauty products, some brands still have a "three-minute fever" operation mode, which is difficult to adhere to product research and development, technological innovation and consumer service, and the technology and high professionalism are still not as good as international brands. In addition, the enthusiasm of domestic beauty brands for independent research and development is also being hit by endless imitations. Insiders pointed out that after a domestic beauty product became popular, some brands that wanted to rub traffic would copy the original, launch their own products, and dilute the original traffic and sales. Over time, it weakened the enthusiasm of domestic beauty brands for independent research and development.

From skin care, make-up to medical beauty, China’s beauty market has great potential. According to the report released by data analysis agency GlobalData in June this year, the beauty market in China is expected to grow from 39 billion yuan in 2019 to 59.5 billion yuan in 2024, with a compound annual growth rate of 8.8%. After the outbreak of the epidemic, the China market is the first to recover. Although domestic beauty brands occupy the home advantage, international brands are also overweight, which is bound to carve up the existing market. How to go far and stabilize after the rise, there are still many problems that domestic beauty brands need to ponder.

Beijing News reporter Wang Shengnan

Editor Jake proofreads Chen Yanyan.

Director of the State Sports General Administration： The level of men’s football in China has been declining all the way, and serious problems in the field of football have been resolutely cracked dow

　　Source: Shangguan News

　　Liberation Daily Shangguan Journalist Mao Guanjuan Hong Junjie Wang Xianle Liu Xueyan Hu Xingyang Zhou Chengyi

　　On the morning of March 12th, the first meeting of the 14th National People’s Congress held an interview in the Great Hall of the People. Gao Zhidan, director of the State Sports General Administration, Kang Yi, director of the National Bureau of Statistics, and Wang Guanghua, minister of natural resources were interviewed.

　　In response to a question about how to comprehensively promote the development of the "three big balls", Gao Zhidan said that the collective ball games of football, basketball and volleyball have a large population and great social influence, and are deeply loved by the broad masses of the people, especially teenagers. The results of the three big balls are not only the outcome of a game, but also the spirit of collectivism and patriotism.

　　Gao Zhidan said that China’s "three big balls", especially women’s events, have achieved good results in the world. China women’s football team has won the runner-up in the Olympic Games and the World Cup, and is known as the "sonorous rose". China women’s basketball team won medals in the Olympic Games and world championships in 1980s and 1990s, and won the runner-up in the World Cup last year, showing a good momentum of continuous progress and development. China women’s volleyball team, which has been tempered through hard training, has struggled from generation to generation, winning the world championship 10 times in three world competitions and winning honor for the motherland.

　　However, realistically speaking, for a long time, the development of China’s three major sports, especially men’s events, was not satisfactory, and the level of men’s football declined all the way. There were many chaos in the football industry, which was in sharp contrast with the requirements and expectations of the CPC Central Committee and the people all over the country. It is a sign of a sports power that the three major goals should be achieved, and it is also a short board that we must make up to speed up the construction of a sports power.

　　"Recently, in view of the serious problems in the field of football, we have been deeply rethinking the methods and ways to solve them, and systematically treating them from the aspects of ideological education, work style construction, deepening reform, and doing a good job in current work, so as to regain the spirit of the Long March and do all the work in a down-to-earth manner." Gao Zhidan said, we should focus on the outstanding problems in the current work of the three big balls, such as the lack of spirit and the lack of hard work style, persist in changing the work style, strengthen responsibility and implement it, resolutely crack down on corruption and fake gambling in football and other fields, set a good example for discipline, improve the system and strengthen the rules, and comprehensively repair the good ecology of the healthy and sustainable development of the three big balls.

　　Column Editor: Zhang Jun Text Editor: Wang Xianle

Will the Clippers renew Leonard and George？ US media： Kajiao will become a free man next summer.

Leonard is discussing an early contract renewal with the Clippers, but no progress has been made at present, and Paul George will be eligible to discuss an early contract renewal with the Clippers in September. The two brothers now have two years left in their contracts, and their salaries have reached 94 million. They are both players in the 2024-25 season. In other words, if the Clippers don’t renew their contracts with them in advance, Kajiao is likely to enter the free market together next summer. If the Clippers choose to renew their contracts with them in advance, both of them will get a big contract of up to 224 million yuan for four years. The Clippers are still considering it, and some American media speculate that Kajiao will not be renewed in advance, and they will enter the free market together next summer.

At present, the Clippers are still very entangled in the renewal of Kajiao. Will they not renew their contracts? The investment in these seasons has not been received; Renew the contract? The injury of pepper is really scary. Judging from the past three seasons, it seems that the Clippers have not signed two players, but two old-age fathers.

Today’s peppers are like chicken ribs to clippers, which are tasteless to eat and a pity to abandon. Leaving them behind is likely to continue to face the status quo. Without them, it is difficult to find a better cornerstone for team building in the market. Therefore, I think Kajiao’s contract renewal is still full of hope, but it mainly depends on three points.

Before the Clippers decide whether to renew their contract, they will definitely make an assessment of their injury recovery and personal status. George’s injury last season was really unexpected. He just showed off a cool dunk and broke his leg when he turned around. But at present, his condition has recovered very well. This guy’s body seems to be a bug. He didn’t see the decline of his condition after several injuries, and this time it is likely to be the same. Leonard’s injury is more difficult, and he often can’t play without an accident. However, Leonard is smart enough to choose surgery before negotiating an early contract renewal, which adds uncertainty to the Clippers’ physical assessment. If Leonard can get rid of the injury, he is definitely one of the strongest players in the league.

Therefore, the assessment of injury is the most important thing to renew the contract in advance. After all, if Kajiao stays healthy, its competitiveness is still very strong.

Although Leonard and George are very strong, it has been proved that they can’t lead the Clippers to win the championship alone, especially in today’s more horrible period. It is tantamount to dreaming to compete for the championship with the existing lineup of the Clippers. The Clippers are well aware of this, so they aim at Harden as the number one signing target. If Harden can join us, there will be a chance for the championship.

Therefore, Harden is likely to be a key to the renewal of Kajiao’s contract. The Clippers’ goal is to win the championship. Boss Ballmer is not short of money. As long as he can win the championship, he will not be stingy with his investment. As long as Harden can join us smoothly, the Clippers will definitely renew Kajiao’s contract, because if Kajiao can’t renew his contract in advance, next season will become their contract year. In order to sign a big contract in the free market, they will definitely focus on health and will not do their best. If so, then Harden’s joining will lose its meaning, which is definitely not what the Clippers want to see.

This is unlikely, but it may also be part of the impact of renewal. Judging from the current competitive state and physical state of Leonard and George, 224 million yuan in four years is definitely high. The Clippers should try to make them choose to reduce their salary, so as to reduce the luxury tax that the team needs to pay and leave some salary space for introducing other reinforcements.

It’s just that it will be difficult to reach a consensus on salary reduction and contract renewal. Leonard is almost 100% sure that he will not reduce his salary. This person has always been like this, and his personal interests are not willing to sacrifice at all. George’s salary reduction is more likely. His personality is similar to Harden’s. Judging from his popularity in the league, he should be more accommodating and willing to consider others. If the Clippers put forward a salary reduction that George can accept, and hope to keep Leonard and get the opportunity to continue to strengthen the team through George’s salary reduction, George will probably agree. After all, George has not been able to win a championship.

The American media almost agree that the Clippers will not renew Leonard and George, but there is a good chance that I will definitely renew my contract. What do you think?