Let me tell you clearly how to choose badminton.

Explain badminton in detail

Badminton is made of natural materials, artificial materials or their mixture. It is divided into family balls, competition balls and all-plastic badminton. 16 feathers are fixed on the ball support. Feathers are 62-70 mm long, and the length of each ball’s feathers from the ball support surface to the feather tip should be the same. The top of the feather is in a circle with a diameter of 58-68 mm. Feathers should be tied with thread. The bottom of the ball holder is also spherical with a diameter of 25-28 mm. The weight of the ball should be 4.74-5.50g.. The flying speed of badminton in the same area mainly depends on its overall weight, caliber, hair type, the difference between the left and right hairs, and the weight ratio of the ball head to the ball body. The flying speed of badminton with the same weight will be very different in different areas, because the weight of the ball used is closely related to altitude and climate. First of all, let’s talk about badminton porn!

As we all know, badminton wool is divided into duck hair and goose hair. 80% of the balls in our domestic market are duck hair. Xiaobian will focus on duck hair balls today.

Common duck feather balls are generally used:Water duck, cherry duck, ostrich duck, Taiwan duck, dolphin duck. Among them, porpoise, water duck and bonito duck are the most common. It is said that most of the Ashilong badminton we are most familiar with is made of the wool of an ostrich duck.

Badminton wool specifications are divided into the following categories:Full circle, generous, Chinese, small square, and unilateral. The flying stability of the whole sphere is the best, and the flying stability of the single side is the best and the flying is the worst. Flying from left to right decreases in turn, and the hitting resistance increases in turn.(digression, recently, badminton fans have been sending messages asking me what kind of ball is good for flying. I can’t answer this question, so I will answer it in general, which should be counted as Chinese ball. Due to the characteristics of badminton, the perfect ball that is very resistant to flying has not yet been produced.) This article is also a solution for everyone.

▼The following specifications are attached for your reference.

▼ Full round duck hair slices, complete hair slices, pure white hair color, 16 hair slices weighing 1.8-2.1g

▼ Dafang duck hair slices, the small side of which is greater than or equal to 5.5mm

▼ Chinese duck slices, the small side of which is 4.0-5.4 mm.

▼ Small duck slices, the small side of which is 3.0-3.9mm

70% of the price of badminton depends on feathers, so the ball head will account for the remaining 25%.

Badminton ball heads are generally divided into four categories:All-natural cork ball head, triple ball head, double ball head and foam ball head..

All natural cork ball head:It belongs to the best ball head, which is used in the Olympic Games, but it is more luxurious for us to play ball.

Triple ball joint:Sanpin is three kinds of compound ball heads, namely cork, table fiber and hardwood, which are commonly found in badminton balls above 70 yuan.

Double ball joint:There are many domestic markets for double-splicing, such as composite cork ball heads, recycled cork ball heads and Taiwan fiber hardwood ball heads. The worst is all hardwood, and the balls around 60 yuan are basically double-ball heads.

Foam ball head:This kind of ball is usually sold in a small supermarket, which should not be regarded as a real badminton.

▼ The picture below shows the double composite cork ball head.

We’ve finished talking about the wool film and the ball head. Let’s talk about glue. Each company has its own unique formula. Japan’s ball-making technology can be said to be the world’s leading, and its glue is said to cost 800 yuan a catty. However, the glue cost of many domestic manufacturers ranges from tens of yuan to 200 yuan a catty. At present, there are basically three kinds of glue in China: first, nitrocellulose glue, chemical glue, second, resin glue, environmentally friendly natural glue, and third, the best mixed glue, nitrocellulose+resin glue, which is better, but has a heavy and pungent taste. Each has its own unique performance, and it is unclear who is good and who is bad.

In fact, there is nothing to say about cotton thread. The price is not high, and the consumption is not large, which is similar. 70% of the price of badminton depends on the price of porn, but nowadays porn is really expensive. It is soaring all the way!

The flying speed of badminton is directly related to the weight of the ball. The heavier the ball, the faster the ball speed. The flying speed of badminton is generally indirectly expressed by the weight of the ball.

For example, Li Ning uses 74, 75, 76, 77 and 78 to mark the ball speed, while the winners use 76, 77, 78 and 79 to distinguish the speed. Now the YONEX brand commonly used in international competitions is mostly marked with simple numbers from 0 to 5. The smaller the label number, the lighter the ball weight, the slower the ball speed, and vice versa.

How do golfers choose the ball speed? The following small series will explain it one by one.

1. High temperature and low speed, low temperature and high speed

In summer when the temperature is high, the average indoor temperature is above 28.5℃ due to the high air density. At this time, 76 speed with a slightly slower speed is usually selected, 77 speed is usually selected in spring and summer when the temperature is around 21.5-28.5℃, and 77 speed with a faster flight is usually selected when the indoor temperature is around 10-15℃ in autumn and winter (the temperature is usually around 15-18℃ due to heating in the northern area).

2. High pressure and high speed, low pressure and low speed

The higher the altitude, the lower the air pressure, the smaller the air resistance, and the slower the ball speed. For example, the average altitude of Yunnan-Guichuan and Shaanxi-Gansu-Ningxia is 1000-2000 meters, so the slow ball with the speed of 74 and 75 should be selected relatively, while the average altitude of the middle and lower reaches of the Yangtze River, South China and North China is below 500 meters, so the suitable ball speed is between 76 and 78.

3. High drying speed, low humidity speed

Humidity will also affect the ball speed. Generally, the high water content of the ball in high humidity air will be slightly heavier, and the ball speed will be slower. In dry places with low humidity, the water content of badminton will be slightly lower, and the speed will be slightly higher. The air humidity in Sichuan Basin, the middle and lower reaches of the Yangtze River and South China is high in spring and summer, so 76-speed balls will be used more. In northern areas, it will be cold and dry from November to February, so 78 or 79-speed fastballs should be considered.

Badminton tribe’s only official WeChat WeChat official account: Badminton Huiyou ID: (yqhy 365)

(Source: Music Badminton)

The new normal of investment in education industry is coming： Xueda education and New Oriental are the focus, and vocational education and AI education have great potential.

According to the recent institutional research report, summarize the investment points of related industries for your reference:

Education industry:The teaching and training industry may usher in a new normal, so it is suggested to pay attention to legal and compliant teaching and training institutions, such as Xueda Education, New Oriental, Good Future, Kevin Education (002659), Tianli International, Siweile and Only Education (600661). In addition, vocational education, AI educational products and educational informatization are also investment directions worthy of attention.

Hotel & Travel Plate:Recently, there have been many callbacks, but the valuation of the core target is in a historically low position. It is suggested to focus on Jinjiang Hotel, BTG Hotel (600258), Junting Hotel, Huazhu Group, Jinling Hotel (601007), Tongcheng Travel, and American company Atour Group.

Human services section:It is recommended that Beijing Manpower, whose business model is defensive, pay attention to Career International (300662) and Foreign Service Holdings.

Mio Exhibition:Benefiting from the high prosperity and growth space of outreach business, it is worthy of attention.

Scenic plate:Song Cheng Performing Arts (300144) and Tianmu Lake (603136) with solid fundamentals are recommended, as well as CYTS (600138) and Changbai Mountain (603099) with complete tourism industry chains.

Duty-free plate:Benefiting from the backflow and upgrading of consumption, it is suggested to focus on China Zhongmian and Wangfujing (600859), as well as Hainan Airport, Haiqi Group (603069) and Hainan Development.

Catering industry:Recommend Naixue Tea, Haidilao, Tongqinglou, Guangzhou Restaurant (603043), Jiumaojiu, as well as catering leaders Xiabu Xiabu and Helens, which are expected to be restored in the same store after the epidemic, with strong growth fundamentals and new brands and new formats being hatched.

Risk warning:Macro-economic fluctuation risk and industry competition aggravate risk.

Look at the investment jokes and relax:

I heard that the education industry will usher in a new normal, and vocational education, AI education products and education informatization are also investment directions. So, will these educational institutions get good grades like good students? In the catering industry, Naixue Tea, Haidilao, Tongqinglou, etc. are also studying hard like classmates to prepare for the post-epidemic exam.

Hexun self-selected stock writer

Risk warning: The above contents are only the opinions of the author or guest, and do not represent any position of Hexun, and do not constitute any investment advice related to Hexun. Before making any investment decision, investors should consider the risk factors related to investment products according to their own conditions and consult professional investment consultants when necessary. Hexun tries its best to prove the authenticity, accuracy and originality of the above contents, and does not make any guarantee or commitment to this.

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Why oppose universal free medical care？

I am opposed to the implementation of free medical care for all, mainly for the following reasons:

1. Free medical care for all may cause a huge burden to the national finance.

Medical expenses are huge, including hospital equipment, staff salaries, drug costs and so on. If the whole people can enjoy free medical care, the government needs to invest a lot of financial and material resources, which is a serious challenge to the budget. The increasing pressure of national finance may lead to insufficient investment in other fields and affect the overall development of the country.

2. Free medical care for all may lead to uneven distribution of medical resources.

If medical services are completely free, it may lead to excessive use and waste of medical resources. People may abuse medical resources and even medical services. At the same time, due to the limited medical resources, the queue time of medical services may be too long, which may affect the patient’s medical experience and treatment effect. Free medical care for all may make medical resources unreasonable, resulting in resource waste and unfairness.

3. Free medical care for all may weaken the enthusiasm and sense of responsibility of medical institutions and medical staff.

If medical services are completely free, medical institutions and medical staff may lose economic incentives and competitive pressures, resulting in a decline in their investment and quality of work. Doctors may lack enthusiasm and sense of responsibility, and their attitude towards patients and service quality may decline. Free medical care for all may weaken the healthy development of the medical system and is not conducive to improving the quality and efficiency of medical services.

My opposition to the implementation of free medical care for all is mainly due to the consideration of financial burden, uneven distribution of medical resources and the development of medical system. Although free medical care is of certain significance for improving people’s health and ensuring social equity, it needs to be comprehensively considered and balanced in terms of financial resources, resources and the development of medical system.

Educational life in 4 minutes

After 10 years as a class teacher, I suddenly received a task to shoot a 4-minute video showing my style. 10 years, 3650 days, 87600 hours, now it is not difficult to condense it into 4 minutes. When writing the script, I turned all the photos and videos of the activities since I worked upside down, and wrote a review of the work of the class teacher with more than 5,000 words, still unable to find out what my educational philosophy is. The script was revised six or seven times before it passed the audit.

From "being blind" to making a video with personal characteristics, I summed up some experiences in shooting personal short videos.

As a class teacher, have we ever thought about such a question: What is the power to turn a seed into a big tree? Is it the power of the seed itself? Not exactly. The power to make a seed develop may come from the seed itself. But seeds grow into seedlings and trees need sunshine and rain, and they need strength from the environment and the outside world.

Back to video shooting, we should also pay attention to some external factors:

First, study the contest documents to understand the shooting needs. We can extract key words from the document, such as the need to embody ideas and practices, achievements and talents, teachers’ morality and personal charm.

The second is to pay attention to the details when designing the shooting script. The structure of the script includes, but is not limited to, rapid introduction of educational ideas, performance of practices, characteristic results and other elements. Script design must pay attention to where and when to insert what pictures and videos, and which roles need dialogue and action.

The third is to strengthen the expression of details, carefully select and prepare. How to strengthen personal expression in video shooting? We can achieve this goal through clothing selection, makeup selection, decoration selection, posture practice and vocal practice.

The fourth is to form a shooting team and believe in team strength. Including professional shooting team, school logistics team, PPT production team, editing team and so on.

All the above are external factors, which determine the direction and content of video production. At the same time, we should actively look for internal causes. As a class teacher, many times we just look down at the cart and don’t know how to look up at the road. I have done a lot of things, but I don’t know where to start when I really sort them out. Because these things are scattered, and it is even more difficult for us to find our own characteristics and styles from them. So, how to fully understand yourself? I summed up five words: seek, save, manage, don’t, and be true.

Find-find multiple angles. We can talk to colleagues, parents and students and learn about ourselves in their stories.

It was through three colleagues that I decided on the script framework of the short video. In the impression of Mr. Wang, I worked hard and practically, and came to Shenzhen from Guizhou all the way, sticking to my dream. Teacher Zhao said that you insist on writing WeChat in WeChat official account. Teacher Tao Zi said that your practice of educating people with the help of class-based courses and activities should be demonstrated. In this way, three colleagues helped me refine the three most distinctive characteristics.

Province-ask yourself deeply. No matter what others think, the most important thing is how you think of yourself. As the protagonist of the video, we must know what kind of teacher we are, ask what our educational philosophy is and how to carry out class activities based on it. Find theoretical support for your class teacher’s work upward and deeply, so that your daily work can be followed.

I reflected on my work and found that when middle school students couldn’t find their dreams during the class, I planted the seeds of their dreams through the dream wall; When students are not confident, I introduce classic film and television cases to encourage students; When students have cognitive limitations, I joined hands with parents to carry out the class-based course of "Pioneer Team Going to Shenzhen" … After careful combing, I found my own educational philosophy: the art of education lies not only in imparting skills, but also in inspiring, awakening and inspiring.

Reason-combing ideas and activities. If you have a clear idea of your own education, you can sort out the class activities and courses that correspond to it, and whether you have implemented five major contents of moral education in class management (education of ideals and beliefs, education of socialist core values, education of Chinese excellent traditional culture, education of ecological civilization and mental health), and whether you have tried six major ways of moral education (education by courses, education by culture, education by activities, education by practice, education by management and education by cooperation). It is impossible to say the five contents and six ways in four minutes, which requires the next step-identification.

Don’t-there is label recognition. If you want a short video to shine, you must improve your recognition and define a "tag" that can leave a deep impression on people. I labeled myself as "a Miao girl who came to Shenzhen from Dashan, Guizhou to pursue her dreams", and recorded the journey of pursuing her dreams by using progressive narrative techniques.

True-do true things and reveal true feelings. The "truth" here contains two meanings. First, the deeds and activities shown in the video must be true things that have been done; The second is to truly have love in your heart, someone in your eyes and law in your hands at work.

In short, the essence of a high-quality short video must be based on down-to-earth daily work, while paying attention to refining and combing. In fact, with the help of this opportunity, I have systematically combed many years of teaching experience and educational ideas, which is not a reflection and a kind of happiness.

(The author is from Qianhai Harbor School, Nanshan District, Shenzhen City, Guangdong Province)

China Teachers’ Newspaper, 12th edition, November 08, 2023.

Author: Guo Feng

Continuously improve the level of medical services.

Recently, Shenzhen, Guangdong and other places have launched the "credit medical treatment" model. The hospital information system automatically initiates "non-inductive payment" for the medical expenses incurred by residents in the process of seeking medical treatment. The medical insurance reimbursement part is settled in real time, and the personal self-payment part is paid in advance by the medical credit line. Patients do not need to make any payment operation in registration, examination, medicine collection and other links, thus avoiding the pain of repeatedly queuing for payment.

From day surgery to night outpatient service, from nurses to home delivery, from "fingertip registration" to "cloud image" … a new measure to improve medical services, so that patients can experience the convenience and comfort brought by service upgrade. At present, the people have a higher demand for health, not only to see a doctor and see a good doctor, but also to see a doctor more comfortably and provide more considerate services. In order to further solve the problem of people’s urgent need to see a doctor, the National Health and Wellness Commission requires that "patient-centered" should be applied to all aspects of medical services in three years, so as to improve the comfort, intelligence and digitalization of medical services as a whole and promote the formation of a modern Chinese medical service model with more scientific process, more continuous model, more efficient service, more comfortable environment and more considerate attitude. Medical institutions at all levels should make full use of new means, new technologies and new models to get through the difficulties of people’s medical treatment, so that the reform results of high-quality hospital development can benefit all people more and more fairly.

It is necessary to innovate ideas, serve forward and improve patients’ pre-diagnosis experience. For example, improve the appointment diagnosis and treatment system and use artificial intelligence to improve the accuracy of appointment diagnosis and treatment. Provide appointments with various channels and valid certificates, implement time-sharing appointments, and implement various appointment modes such as centralized appointment for inspection and inspection. Reasonably arrange the number source quantity according to the professional characteristics, and reserve enough time for doctor-patient communication. Promote a variety of appointment modes, such as inter-clinic, cross-disciplinary, follow-up, within the diagnosis and treatment team, and within the medical association. Second-and third-level hospitals open a certain proportion of sources to primary medical institutions, give play to the positive role of family doctors in making appointments for referrals and examinations, and improve service continuity. Explore the establishment of a pre-visit mode. For patients who have a clear diagnosis and are treated for the same disease, they can make an appointment for the examinations needed for the follow-up visit through the Internet diagnosis and treatment platform, the Internet hospital or the appointment diagnosis and treatment platform, and match the number source of the follow-up visit according to the results of the examination and inspection.

It is necessary to simplify the process, innovate the model and improve the outpatient experience. For example, further optimize the outpatient process design to shorten the patient’s detention time in the outpatient department. Compression of outpatient number, payment, printing reports and other links to shorten the waiting time of patients in outpatient service. Strengthen guidance, simplify the process that requires multiple outpatient clinics and nursing, and reduce disorderly flow. Provide a variety of payment channels, and explore the implementation of "pay for medical treatment first" and "pay for medical treatment once" on the premise of ensuring the safety of funds. Establish a "one-stop" outpatient service center to provide patients with services such as guidance, consultation, inspection and appointment, acceptance of complaints and suggestions, and rental of convenient equipment to help patients familiarize themselves with the medical treatment process. Improve the multidisciplinary diagnosis and treatment system, expand the specialties and diseases covered by multidisciplinary diagnosis and treatment, and provide multidisciplinary diagnosis and treatment services that "patients don’t move doctors". Set up new outpatient clinics such as anesthesia, pain and health management, and provide more abundant outpatient services.

It is necessary to provide continuous services, coordinate medical care and prevention, and improve the post-diagnosis experience of patients. For example, relying on medical associations to improve the continuity of medical services, taking urban medical groups and county medical associations with grid layout as carriers, optimizing medical service processes, unblocking two-way referral channels, sinking experts, outpatient number sources and inpatient bed resources, and providing integrated medical and health services for residents in the grid. Promote the sharing of medical information in medical associations and explore the establishment of smart medical associations. Establish patient follow-up files and follow-up plans, build a multi-channel intelligent follow-up platform based on patient service, provide patients with more scientific, convenient and professional out-of-hospital rehabilitation and continuous treatment, find potential problems in time through data analysis, provide a green channel for medical treatment, and provide better protection for patients after diagnosis.

Medicine is an organic combination of science and humanities. Exquisite medical technology and warm humanistic care are important components of high-quality medical services. There is no end to improving medical services. Only by continuous innovation can we better meet the people’s growing needs for a better life. It is hoped that medical institutions at all levels will be guided by patients’ needs, aim at effectively improving people’s feelings of seeing a doctor, optimize medical services, enhance patients’ experience, and continuously enhance people’s sense of gain, happiness and security in seeing a doctor. People’s Daily (September 8, 2023, 19th edition)

Green, Low-carbon and High-quality Development of Medical Security Service in Shandong Province

Jinan, China Broadcasting Network, December 2 (Reporter Li Shun) Recently, the Shandong Provincial Government Information Office held a press conference to introduce the green, low-carbon and high-quality development of medical security services. Huang Xiaojun, deputy director of Shandong Medical Insurance Bureau, said that medical insurance is an important institutional arrangement to reduce people’s medical burden, improve people’s well-being and maintain social harmony and stability. It is not only a major livelihood project related to people’s health and well-being, but also an important supporting force for high-quality economic and social development. Since the beginning of this year, Shandong Provincial Medical Insurance Bureau has earnestly implemented the deployment requirements of the provincial party committee and government, closely focused on the construction of the pioneering area for serving the province’s green, low-carbon and high-quality development, and formulated the "Implementation Opinions on the Green, Low-carbon and High-quality Development of Medical Insurance Services" (hereinafter referred to as the "Implementation Opinions") with nine departments including the Provincial Development and Reform Commission and the Provincial Public Resource Trading Center, and put forward 25 supporting policies and measures from eight aspects. At present, various policies and measures are being implemented in the province.

At the press conference, Huang Xiaojun introduced the outstanding features of the Implementation Opinions. First, the theme is clear. The "Implementation Opinions" firmly grasps the general requirement of writing the "Shandong Chapter" of Chinese modernization with the construction of green, low-carbon and high-quality pioneering areas, focuses on the important mission of promoting high-quality development and pioneering area construction, bases on the actual medical insurance function, highlights the goal orientation, improves the medical insurance system, promotes the coordinated development and governance of medical insurance, medical care and medicine, and strives to serve the province’s green, low-carbon and high-quality development with the high-quality development of medical insurance.

Second, the coverage is wide. The "Implementation Opinions" was jointly formulated by 10 departments including the Provincial Medical Insurance Bureau, the Provincial Development and Reform Commission, and the Provincial Public Resource Trading Center. The policies and measures covered many fields such as industrial innovation and development, improvement of business environment, promotion of rural revitalization, and reform of the medical and health system. Emphasis was placed on strengthening departmental synergy and giving full play to the role of medical insurance policy effectiveness in serving green, low-carbon and high-quality development.

Third, high integration. Bringing together various reform measures in the field of medical security, such as treatment guarantee, medical service, price recruitment, fund supervision, medical insurance handling, information construction, etc., reflects the high integration of medical insurance policies. Some of them are the deepening and upgrading of the original measures. For example, in improving the centralized procurement policy, it is proposed to pay more attention to promoting enterprise innovation and constantly improve the centralized procurement rules system; Some are innovative measures, such as setting up pharmaceutical medical service price items in promoting the application of new technologies and new projects, and gradually incorporating them into medical insurance payment, further promoting the transformation of pharmaceutical service model into patient-centered and promoting rational clinical use of drugs.

The fourth is strong operability. Based on good implementation and implementation, the 25 measures in the Implementation Opinions are relatively clear, quantitative and detailed, with strong pertinence and operability. For example, in promoting the development of Chinese medicine medical institutions, it is clear that Chinese medicine diseases with long treatment cycle, controllable risks and continuous treatment need to be included in the daytime Chinese medicine medical service management, and the fees for Chinese medicine diagnosis and treatment that meet the requirements are paid and settled with reference to outpatient chronic and special diseases or hospitalization policies; In terms of long-term care insurance, it is clear that more than 40% of basic medical insurance participants will be covered by the end of 2023, and full coverage of employees and residents in the province will be achieved in 2025.

For more exciting information, please download the "Yangguang. com" client in the application market. Welcome to provide news clues, 24-hour hotline 400-800-0088; Consumers can also complain online through the "Woodpecker Consumer Complaint Platform" of the Central Broadcasting Network. Copyright statement: The copyright of this article belongs to Yangguang. com and may not be reproduced without authorization. Reprint please contact: cnrbanquan@cnr.cn, we will be held accountable for the behavior that does not respect originality.

Classic game recommendation

There are thousands of games to choose from in today’s game market, but some games stand out and become classics in players’ hearts. The following are some games that I recommend for you. They not only perform well in gameplay, plot and picture, but also are deeply loved by players.

1. The Legend of Zelda: The Breath of the Wilderness

The Legend of Zelda: Breath of the Wilderness is an open-world action adventure game developed by Nintendo. Players will play the leading role of Link, explore the vast wilderness world, solve puzzles, fight enemies, collect resources and improve their skills. The game screen is exquisite, the music is beautiful, the plot is fascinating, and the freedom of play is high. It is a game worthy of players’ experience.

2. Wizard 3: wild hunt

Wizard 3: wild hunt is a role-playing game developed by Polish game development company CD Projekt Red. Players will play Geralt, a professional demon hunter, explore a world full of danger and fantasy, complete various tasks, fight various monsters and make various moral choices in the game. The game is a classic role-playing game with exquisite screen, in-depth plot and full characters.

3. Soul of Darkness 3

Dark Soul 3 is an action role-playing game developed by Japanese game development company FromSoftware. Players will play an immortal, explore a dangerous and sinister city, fight against various enemies, and constantly improve their skills and equipment in the game. The game screen is exquisite, the music is beautiful, and the game is difficult. It is a game that tests players’ skills and patience.

4. Resident Evil 2 Remastered Edition

Resident Evil 2 Remastered Edition is a survival horror game developed by Japanese game company Capcom. Players will play one of the two protagonists, survive in a city infected by viruses, fight against various biochemical monsters, and find a way out in the game. The game screen is exquisite, the sound effect is horrible, and the game is difficult. It is a very classic survival horror game.

The above are some games that I recommend for you. They are all classics and are worth playing.

Research and development costs are low, and it is difficult to break the low-end positioning. How can domestic beauty cosmetics go far？

The Beijing News (Reporter Wang Shengnan) The cake of domestic beauty cosmetics is getting bigger and bigger, and the problems are also coming. Experts pointed out that the operation mode of low R&D and high marketing has never been able to break the positioning of the low-end domestic beauty brands. With the strong overweight of international brands after the recovery of the China market, it is not easy for domestic beauty brands to go more steadily and further.

"Recently, Hua Xizi’s advertisement was circulated in the elevator every day", "I saw the advertisement of Perfect Diary in the elevator, and actually found Zhou Xun to endorse it" … On the eve of the Double Eleven, Hua Xizi and Perfect Diary, domestic beauty brands that rely on online channels to grow day by day, chose Baping elevator to seize the consumer market through offline media. At the same time, it is still accelerating the layout of offline stores. By the end of September this year, Yixian E-commerce has opened more than 200 offline experience stores in more than 90 cities in China.

As for the reasons for developing offline channels, Hou Cong, a health beauty consultant and life aesthetician, pointed out that on the one hand, domestic beauty brands need to continue to explore potential customers offline, expand brand recognition, and conform to the traditional consciousness of "running away from monks but not temples" in China consumer market. For first-and second-tier cities, offline channels have the function of "brushing the sense of existence" and "shooting the face", while for consumers in sinking cities, what is real and within sight is still their important consideration.

On the other hand, relying on online channels is not a long-term solution. Although online marketing has brought high sales, the cost is also huge. For example, the annual report of Polaiya, which occupies a place in the recommendation list of beauty bloggers, shows that in 2019, the annual net profit of Polaiya was 393 million yuan, but the sales expenses reached 1.223 billion yuan, a year-on-year increase of 38.03%, of which the image promotion expenses were 839 million yuan. The high sales expenses contributed to the performance growth, but did not change the profitability. In 2019, the net interest rate of Polaiya decreased from 12.14% in 2018 to 11.73%, and the gross profit rate also decreased slightly from 64.03% to 63.96%. At the same time, the insiders also pointed out that the current way of marketing to create explosions is limited to the overall improvement of the brand, and users have not generated high loyalty to the brand. Continuing to create explosions means long-term high sales expenses.

In contrast to the high sales expenses, there are unmatched R&D expenses. In 2019, the sales expenses of Polaiya reached 1.223 billion yuan, and the research and development expenses were 74.6026 million yuan, and in 2018 it was 51.2918 million yuan. After large-scale marketing, the quality and reputation of domestic beauty cosmetics are not satisfactory. In the comments on Hua Xizi’s explosive powder, there are many comments such as "it’s not as good as shaking audio and video", "the packaging is really beautiful, but it’s really difficult to use" and "the advertising is too boastful".

Hou Cong pointed out that at present, the positioning of domestic beauty brands is still dominated by the low-end and middle-end, and the operating mode of low gross profit and high marketing has aggravated the financial burden of brands. At the same time, low-cost means can easily make brands reach the profit bottleneck ahead of time, which can only be used as one of the chips to enhance competitiveness, not a long-term solution. Nowadays, consumers’ loyalty to brands and commodities is not as good as before, so it is the key to seize consumers through product innovation and technical iteration, which is why many cosmetic products with indicators will be updated on the original basis every few years. The rapid development cycle and reaction speed of domestic beauty cosmetics meet the needs of consumers faster, but the quality system and related technologies are still not perfect, which can’t keep up with the development speed, and the quality and safety that follows will also become a problem.

Compared with international brands, Hou Cong said that in addition to the low-end positioning of domestic beauty products, some brands still have a "three-minute fever" operation mode, which is difficult to adhere to product research and development, technological innovation and consumer service, and the technology and high professionalism are still not as good as international brands. In addition, the enthusiasm of domestic beauty brands for independent research and development is also being hit by endless imitations. Insiders pointed out that after a domestic beauty product became popular, some brands that wanted to rub traffic would copy the original, launch their own products, and dilute the original traffic and sales. Over time, it weakened the enthusiasm of domestic beauty brands for independent research and development.

From skin care, make-up to medical beauty, China’s beauty market has great potential. According to the report released by data analysis agency GlobalData in June this year, the beauty market in China is expected to grow from 39 billion yuan in 2019 to 59.5 billion yuan in 2024, with a compound annual growth rate of 8.8%. After the outbreak of the epidemic, the China market is the first to recover. Although domestic beauty brands occupy the home advantage, international brands are also overweight, which is bound to carve up the existing market. How to go far and stabilize after the rise, there are still many problems that domestic beauty brands need to ponder.

Beijing News reporter Wang Shengnan

Editor Jake proofreads Chen Yanyan.

Swimming, a fitness exercise that can last a lifetime.

Swimming can not only enjoy pleasant coolness, but also has a very "real" reason-research has confirmed that swimming is the most effective exercise for longevity.

The British "International Journal of Water Sports Research and Education" pointed out that swimming can enhance cardiopulmonary function, increase bone density, and is especially beneficial for people to develop good walking posture and reduce joint pain. Yuan Peng, a fitness coach, concluded: Such a healthy and safe exercise can be a lifelong fitness program.

Running in water doesn’t hurt your knees.

In a waist-deep pool, feeling the resistance of water, walking step by step is completely different from walking on land. At first, you can practice lower limb movement and swing arm in the water. When you are familiar with it, you can increase the range of movements, such as walking, walking backwards, running, and running in small steps.

Water fitness makes good use of the buoyancy of water to reduce the burden of gravity on the body. For example, when running on land, the knee joint has to bear an impact force equivalent to four times the weight, while running in water can not only avoid the injury to the knee joint, but also achieve the same exercise intensity. Overweight people can practice in the water to achieve the purpose of fitness.

Bicycle consumption in water is 20 times

Water spinning is a popular water fitness project in North America, which semi-submerges the stationary bicycle for the exerciser to pedal. Using the heat dissipation and fluidity of water, spinning in water is more interesting, and it has better effect on burning fat in legs and buttocks. Therefore, for people who want to lose weight in lower limbs, water spinning is a good fitness program choice in summer.

Moreover, because the thermal conductivity of water is more than 20 times that of air, even if it does not move in water, the human body will consume a lot of heat. Studies have shown that exercising in water for 20 minutes at the same intensity consumes the same amount of heat as exercising on land for more than one hour, which can quickly achieve fitness effects.

Shaping and moistening skin in water

If you want to shape, underwater body exercises are more interesting and effective. Including physical exercises such as equipment, yoga and aerobics in water, but these sports are not simply transplanted into water. For example, the instrument practice in water is mainly to take advantage of the resistance of water, and it can have a significant effect on shaping the chest, waist and buttocks with the help of empty water bottles, small buckets and balance rings. On the basis of traditional yoga, water yoga also adds camel style and horse running style, and makes full use of the resistance of water to protect the body from injury, thus reducing the possible physical injury and pain caused by traditional yoga practice.

When you exercise on land, you often forget abdominal breathing. However, when exercising in water, due to the pressure of water, the human body will be forced to change from chest breathing to abdominal breathing, which will strengthen the respiratory muscles and increase the vital capacity.

Moreover, when exercising in water, the temperature, pressure and resistance of water, as well as the flapping of water current and waves, can stimulate the skin, improve the blood circulation on the body surface, keep the skin moist and elastic, and delay aging, which is the first choice for women who love beauty.

Tips: The water temperature for body-building in water should not be too cold, and 29℃~30℃ is the best. The best exercise time is before meals or one hour after meals, 2~3 times a week for 30~45 minutes each time.

What is education to promote Chinese modernization？

In a popular science education base in Antai Street, Gulou District, Fuzhou City, Fujian Province, science and technology volunteers accompanied the children to experience the technology model device. Xie Guiming photo/bright picture

College student volunteers from more than 10 institutions of higher learning, including Shandong University of Technology, Jinan University and Liaoning University, set up a public welfare class for primary school students in Jimo District, Qingdao City, Shandong Province. Xinhua news agency

Education, science and technology and talents are the basic and strategic supports for building a socialist modern country in an all-round way. It is the responsibility of the times for education to accelerate the modernization of education and build an educational power, so as to promote Chinese modernization. In this context, "what is education and where is education going" has become a major issue that needs in-depth thinking. Facing the future, where is the orientation and direction of education development, and what problems and shortcomings still exist? How should we make accurate efforts and grasp the key points in order to take the road of educational modernization? The reporter recently interviewed Yang Xiaowei, a professor at East China Normal University and former director of the Institute of Basic Education Reform and Development, to discuss related issues.

To realize modernization, how to understand the change of educational concept

Reporter: In 2035, China will basically realize socialist modernization. This is an important time node. The modernization of education is a process of catching up with the advanced education level in the world, and it is also a process of continuous development and advancing with the times with the development of the times and the deepening of practice. In this context, how can we better understand the overall goal of promoting educational modernization and do a good job in the strategic deployment and overall design of a strong educational country? From a strategic point of view, the proposal of educational modernization requires us to adjust the original concept.

Yang Xiaowei:The goal orientation of China’s educational modernization has undergone changes or upgrades with the times. The general thread is from "modernization-oriented" to "modernization with China characteristics" and then to "modernization with Chinese characteristics", and the promotion from "localization" to "characteristics" to "China style" has been realized. In the orientation of national strategy, from education serving modernization to the modernization of education itself at the same time, it has also experienced an order of magnitude improvement from "basic realization" to "overall realization" of educational modernization. According to "China Education Modernization 2035", "by 2035, we will realize the overall education modernization, step into the ranks of educational power, and promote China to become a country with great learning, human resources and talents", and clearly put forward that education modernization should lay a solid foundation for building a socialist modernization power. The status of education has also been upgraded from "priority development" to "overall, basic and leading status" and then to "power and foundation of a strong country".

The programmatic document "China Education Modernization 2035" is intended to "make strategic deployment and overall design for accelerating education modernization and building an education power with a higher historical position, a broader international vision and a deeper strategic vision". Among them, promoting educational modernization is the path, and building an educational power is the goal. Specifically, it is through the strategy of rejuvenating the country through science and education, the strategy of strengthening the country through talents and the strategy of innovation-driven development to build a strong country through education. Building an educational power is a process of dynamic improvement, which requires "pushing China’s education forward in a higher quality, more efficient, fairer and more sustainable direction".

In the overall design, the goal of building an educational power is "total-division-total" design, that is, building a "modern education system" and forming a "new pattern of governance" is the "total", and the development goals of all levels and types of education in the middle are "division"; The guiding ideology, basic ideas, overall goals and strategic tasks are the design of "virtual" and "real", the ideological concept is "retreat" and the goals and tasks are "pragmatic"; From the relationship between development goals, strategic tasks, implementation paths and safeguard measures, it embodies the gradual and interrelated strategic operation mode of "purpose-content-means-guarantee".

From the strategic point of view, in the overall strategic level, education, science and technology and talents should be corrected from the previous "fragmented thinking" to the "trinity" collaborative thinking, making it the basic and strategic support for building a socialist modern country in an all-round way; On the overall strategic level, under the guidance of the goal of "total-division-total", we should promote the high-quality development of education at all levels and realize our own modernization; At the operational strategy level, we should focus on some key and difficult issues, such as deepening evaluation reform, information technology empowerment, modernization of governance system and governance capacity, etc., deepen education reform from details and parts, and promote the connotative development of education.

To promote educational modernization, we need to focus on three key themes.

Reporter: Educational modernization is a high-level development state of education, a transcendence of traditional education, and an all-round transformation of educational development concept, development mode and system. What are the problems that need to be solved in the implementation of the blueprint for educational development described in the outline of the long-term goal in 2035?

Yang Xiaowei:It is the long-term goal of China’s educational modernization in 2035 to build a high-quality modern education system serving the lifelong learning of the whole people and form a new pattern of educational governance in which the whole society participates. But at the implementation level, we still face many problems that need to be solved urgently.

First of all, the integrated development of education, science and technology and talents is the most critical, but the coordination among the three parties is also the most difficult. The biggest problem in practice is how to truly integrate science, technology and education in terms of concept, goal, planning, management system and implementation mechanism, and how to find the accurate position of talent development in its integration. Generally speaking, adhering to the priority development of education is the foothold of the basic strategic support for building a socialist modern country in an all-round way; Insisting on self-reliance and self-improvement in science and technology is its starting point; Adhering to the talent-led drive is its traction point. These three orientations should be the breakthrough point to solve the problem of the integration of education, science and technology and talents.

Second, quality change, efficiency change and dynamic change promote the high-quality development of education, which is not difficult to understand logically, but it still faces bottlenecks in practice. Specifically, it is difficult to establish the concept of quality first and benefit first, to improve the total factor productivity through factor allocation and structural optimization, and to stimulate the vitality of schools and form endogenous motivation.

The difficulties related to quality reform are mainly how to get rid of the single one-sided quality view, which only focuses on entering higher schools, and establish the overall quality view of all-round development of morality, intelligence, physique, beauty and labor; The difficulty related to efficiency reform is mainly whether we can correctly maintain the relationship between fairness and efficiency, avoid the rigid operation of either/or, and form a complementary and perfect relationship; The difficulty related to the dynamic change is mainly how to correctly grasp the relationship between breaking the old kinetic energy and cultivating new kinetic energy, and further clarify how to break the old "involution" kinetic energy that only focused on scores and enrollment rate in the past, and cultivate new kinetic energy such as curriculum innovation, classroom innovation and school-running vitality.

Finally, all kinds of educational reforms at all levels need scientific evaluation most after entering the deep water area, but the reform of educational evaluation needs to be deepened. Whether the evaluation standard is reasonable, whether the evaluation can generate incentive force, whether the evaluation tool is scientific and feasible, whether the single result evaluation can be improved, whether the process evaluation can be optimized, and whether the comprehensive evaluation can be sound and so on all need to be overcome.

Reporter: Finding the connection point between the development of education and the process of national modernization is the key to accelerate the modernization of education and build an educational power with high quality. What are the key themes to focus on in the process of educational modernization in China?

Yang Xiaowei:One of the key themes is to integrate education, science and technology and talents to jointly support the construction of a strong education country. It can be roughly divided into three sub-themes: research on the relationship between the three, research on the integration mechanism and research on the path of strengthening the country. In the past, the independent exploration in the fields of education, science and technology and talents needs to be turned to cross-field, cross-industry and cross-regional collaborative exploration, which can not only focus on any one of the three, but also connect with or infiltrate the other two, and can form a higher level of overall planning beyond the three parties.

The second key theme is to promote the high-quality development of education in China with quality change, efficiency change and dynamic change. The high-quality development of education is a new mode of development. At present, the "transformation mode" of education is to shift from the extensional development of pursuing speed, scale and hardware upgrade to the connotative development of pursuing fair, high-quality and sustainable development. Its specific characteristics are strengthening factors, adjusting structure and optimizing ecology, and realizing the overall improvement of education quality and efficiency. The quality change is oriented and related to the direction of high-quality development of education; Efficiency reform is a process, and its key lies in expanding efficiency vision, upgrading efficiency level and pursuing efficiency priority. Dynamic change is regulatory, and the key is how to effectively mobilize the enthusiasm of the development subject.

The third key theme is to deepen the evaluation reform to promote the fair, high-quality and sustainable development of education. The deepening of educational evaluation reform is a systematic project, which involves the top-level design and concrete implementation of evaluation schemes at different levels, the commonness and particularity between different gradients in the east, west, urban and rural areas and various types of education, and the mutual transformation between strategic objectives and evaluation indicators, evaluation concepts and evaluation tools, evaluation process and evaluation results. It is necessary to have an overview of the overall situation and analyze it in detail. We can focus on the key indicators that reflect their own characteristics and needs in the evaluation of various regions, schools at all levels and different curriculum areas.

Learn to "discover modernity from tradition" and try to "discover the future from reality"

Reporter: Institutional innovation is regarded as the fundamental driving force of educational modernization. In the face of the urgent problems faced by the current educational development and the concerns of the people, what outstanding problems and weak links should we focus on to make breakthroughs and innovations to ensure the realization of the goal of educational modernization?

Yang Xiaowei:Let’s talk about outstanding problems and weak links first. Urbanization is the general trend of modernization, but we should also see that rural areas generally lag behind cities. The overall development of education needs to fill the "short board" of rural education in particular. In addition to simultaneously promoting the modernization of rural education by cooperating with the rural revitalization strategy, we must also promote the integration of urban and rural education in a more reasonable and effective way, with the city leading the countryside and the countryside promoting the city and the symbiotic development.

According to our on-the-spot investigation, secondary vocational education in China is generally faced with the embarrassing situation of being at a loss for further studies and employment. For secondary vocational schools, the integration of general education and vocational education weakens the employment orientation of vocational education to a certain extent, and strengthens the cultural foundation and the orientation of further studies. However, there are not many ideal universities for secondary vocational school graduates who want to choose further studies. Therefore, it is necessary to promote the innovation and diversification of the general-vocational diversion mode, and explore a variety of new modes based on the "3+N" mode. For example, secondary schools are not classified, but the different needs of different orientations of further studies and employment are met by "curriculum diversion".

Special education is also a weak link, and the problems such as insufficient investment, improper teacher-student ratio and shortage of regional special education resources hinder the healthy development of special education. It is necessary to further expand the resources of special education and promote its inclusive development.

New breakthroughs are also needed in mechanism, mode and technology. In terms of mechanism, the operation mechanism of urban-rural integration has formed some good achievements and experiences in various places. Among them, the operation mechanism of school management in school districts and groups, the promotion mechanism of high-quality balance in the field of basic education, the promotion mechanism of comprehensive reform, the adjustment mechanism of kindergarten degree supply, the expansion mechanism of high-quality educational resources, the management mechanism of "county management and school employment" for teachers in compulsory education schools, the diversification of high school running models and the development of high-quality characteristics are all worth exploring.

In terms of new models, in addition to a large number of new models, such as school district-based group running, entrusted management, "one school with multiple districts/schools" and "new high-quality schools", it is worth continuing to tap the potential and expand the capacity. In promoting the combination of special education with general education, vocational education, medical rehabilitation and information technology, creating demonstration zones and schools for integrated education, and promoting the construction of multi-level special education resource centers from the state to the local level, it is also necessary to intensify exploration.

In terms of new technologies, big data, the Internet of Things and artificial intelligence technologies, the "future school" model integrating new concepts and new technologies, and the application of artificial intelligence products in education all need to be demonstrated by organizing some experimental, simulated and immersive explorations.

Reporter: To promote educational modernization, we must take root in China, integrate China and foreign countries, base ourselves on the times and face the future, draw nutrition from China’s excellent educational traditions and actively absorb and learn from international advanced experience. What problems should we pay attention to avoid in this regard?

Yang Xiaowei:In the process of building Chinese-style modernization, China has a "late-comer advantage", which not only provides rich resources and valuable reference for China’s modernization, including educational modernization. Based on this, on the one hand, we should avoid "looking only at foreign things" and "not eating foreign things", on the other hand, we should respect the national conditions, be good at learning from them, learn to "discover modernity from tradition", and also let go of our imagination, be brave in foresight and try to "discover the future from reality". In short, we should grasp the right degree between adhering to tradition and absorbing foreign countries, basing ourselves on the present and creating the future.

(Reporter Yan Xiaoyan)