Inventory of ＂New Play＂ of Tourism Consumption in China in 2023： ＂Cliff Coffee＂ and ＂Overnight Whale Shark House＂ were on the list of TOP10.

BEIJING, Beijing, Dec. 8 (Xinhua) Title: Inventory of "New Play" of China Tourism Consumption in 2003: "Cliff Coffee" and "Whale Shark House for Night Stay" were on the TOP10 list.

Zhongxin Financial Reporter Ruan Yulin

The joint laboratory of free travel big data jointly established by china tourism academy and Ma Honeycomb released the Research Report 2023 (A Collection of Global Travel Plays) at the "Earth Finder Conference" hosted by Ma Honeycomb on the 8th. It is believed that the play has replaced the destination and become the main factor affecting people’s travel consumption decisions, and this phenomenon is particularly prominent in 2023.

According to the report, in this year’s TOP100 list of China’s "new ways to play", the humanistic experience took up 39% of the total. Among them, "Cliff Coffee" in the cool forest in Libo, Guizhou, "Rime Drifting with Mineral Water" in Changbai Mountain, Jilin, "Village Super with boiling blood" in Rongjiang, Guizhou, "Whale Shark House" in Chimelong Ocean Kingdom, Zhuhai, Guangdong, and overlooking the beautiful scenery of Tibet by helicopter are listed in the TOP10 of China’s "new ways of playing".

"Tourism has entered a period of rapid recovery." Dai Bin, president of china tourism academy, said that it is also my happiest thing to see the smiles on tourists’ faces. But what makes me happier is to see the tourists like Ma Honeycomb, deeply observe the needs of tourists, and sum up many keywords such as personalization, theme, experience and quality. These detailed needs are the cornerstones of today’s tourism "new play".

"It is tourists who are defining tourism. When’ new gameplay’ becomes the original intention and motivation of a new generation of travelers, then’ new gameplay’ is the future." Dai Bin said.

2023 is a year of rapid recovery of tourism industry, and new tourism behavior preferences are gradually becoming clear. According to Chen Gang, CEO of Mawei, in 2023, the proportion of Mawei users who searched for intentional destination gameplay exceeded 76%, and the popularity of customized tour search increased by 245% year-on-year. The popularity of high-quality demand continued to rise, and the booking of cost-effective products also increased significantly. This means that Local travel experience has become the main factor affecting people’s consumption decisions.

"But we can’t simply understand’ travel experience’ as eating better and having more fun. For young people today, any idea that can strengthen their self-expression is a plus item of travel experience, and we collectively call it’ new gameplay’". Chen Gang said. (End)

The three most cost-effective sports are not running and walking, but it is the first place.

According to the Health Times, everyone knows that "exercise is good for physical and mental health", but the cost performance of various sports is different. With the same exercise time and intensity, some exercises can better reduce mortality and bring health benefits; Some sports make people tired to death and have limited effect.

So, which sports are cost-effective and most beneficial to the health of the general population?

The three most cost-effective sports

In 2018, a survey report involving 80,000 people in the famous medical journal The Lancet for 15 years gave the answer-the researchers analyzed the relationship between different kinds of sports and all-cause mortality and found the three most cost-effective sports. ①

3rd place: Indoor aerobic exercise-reducing all-cause mortality by 27%.

Common events: aerobics, yoga, dancing and other aerobic exercises.

Indoor aerobic exercise can play the role of exercising heart and lung function, improving vascular function and losing weight, help to improve hypertension, hyperglycemia and hyperlipidemia, and reduce the risk of cardiovascular diseases by about 36%. If the recommended amount of exercise can be achieved, the all-cause mortality can be reduced by about 27%. ①

2 nd place: swimming-reducing all-cause mortality by 28%

Common strokes: breaststroke, backstroke, freestyle, etc.

Swimming can help improve the whole body blood circulation and enhance the heart and lung function, prevent the elderly from suffering from cardiovascular diseases such as arteriosclerosis, delay the decline of respiratory organ function, and reduce the risk of cardiovascular diseases by about 41%. If the recommended amount of exercise can be achieved, the all-cause mortality can be reduced by about 28%. Moreover, swimming has less pressure on spinal joints and knee joints, and it is less likely to be injured. ①

1st place: Swing sports-reducing all-cause mortality by 47%.

Common events: badminton, table tennis, tennis, etc.

Swing sports often need to mobilize multiple muscle groups of the body, and the eyes look at the ball for hand-eye coordination. At the same time, at the moment of hitting the ball, there will be a relative explosive force. It emphasizes coordination, flexibility and endurance, which can help us to improve the strength of musculoskeletal, cardiopulmonary function and coordination, make people’s attention more concentrated, make the brain active, and help delay the aging of the brain and protect the cardiovascular system.

Compared with people who don’t exercise, people who do swing exercise can reduce the risk of cardiovascular diseases by about 56%, and if they can achieve the recommended amount of exercise, they can reduce the all-cause mortality by about 47%. ①

Photo by Wang Shuangzheng

How long does it take for exercise to achieve "effect"

Another reason why these three kinds of sports are "cost-effective" is that they really save time.

You can get the highest "health benefits" by exercising for 45~60 minutes at a time and 3~5 days a week. Less than 45 minutes, the effect is weakened, and more than 60 minutes, the income will not be higher. ①

Moreover, the "threshold" of these sports is not high, it is easy to learn, and it can be said that everyone can participate.

It is best to exercise at this "time period" every day.

In February, 2023, Zhang Jihui team of Brain Hospital affiliated to Guangzhou Medical University published a study in the journal Nature Communication. Studies have shown that at any time of the day, moderate to intense physical activity can reduce the risk of all-cause, cardiovascular disease and cancer death. Importantly, compared with other time periods, daily exercise from 11: 00 to 17: 00 further reduces the mortality of all-cause mortality and cardiovascular diseases. ②

The results showed that compared with the morning group and the evening group, the all-cause mortality of people who exercised from 11: 00 to 17: 00 every day decreased by 11%, and the mortality of cardiovascular diseases decreased by as much as 28%.

Before and after exercise, you must do these five points well.

1. Make full warm-up before exercise.

To warm up before exercise, you can jog, stretch your upper limbs, bend your waist forward and then stretch it, turn your waist, squat down and other actions to accelerate the blood circulation of your muscles and quickly enter the state of exercise to avoid injury during exercise.

Warm-up exercise is to make the heart and organs have a process of acceptance and preparation. No matter how healthy your body is, this link must be indispensable.

Step by step and do what you can.

Exercise should remember not to blindly spell strength and number of steps, but should be done step by step and according to one’s ability, especially those who are obese or have joint diseases, and should be alert to the damage caused by excessive exercise.

People who don’t move at ordinary times had better not exercise suddenly and violently. Exercise should become a habit. Muscle strain can easily be caused if the muscle does not suddenly bear excessive exercise load for a long time.

3. Do a "cold exercise" after exercise.

A sudden stop after strenuous exercise is equivalent to "braking suddenly", and a "cold exercise" should be done after exercise. Liu Peizhong, deputy chief physician of Cardiovascular Department of Zhuhai Hospital of Guangdong Provincial Hospital of Traditional Chinese Medicine, introduced in the Health Times article in 2019 that cold exercise can slow down the rapid heartbeat to a safe level; Accelerate the excretion of metabolites such as lactic acid, relax muscles, eliminate fatigue as soon as possible, promote physical recovery, and reduce muscle soreness after exercise. ③

Jogging, brisk walking, stretching and relaxing after strenuous exercise can maintain and promote the return of blood. In the cold exercise, gradually slow down the action, and the heart rate drops below 120 beats/min, which usually takes 5 ~ 10 minutes.

4. Don’t overeat after exercise

Within 1 hour after strenuous exercise, it is generally not recommended to overeat (you can drink water in moderation, eat biscuits and other digestible foods), take a bath, sleep and so on. At this time, the blood supply and function of internal organs have not been fully recovered, such as gastrointestinal function, liver and kidney function, etc., which will have a certain impact on the absorption of new nutrients and the excretion of metabolites in the body, and also avoid the adverse reactions caused by insufficient blood supply and oxygen supply to the brain due to the concentration of whole body blood in a certain part. ③

5. Don’t stop exercising when you feel unwell.

"Sports sudden death is also easy to occur after injury, illness, poor health, overwork, lack of sleep, cold and fever." In an interview with Hebei News Network in 2016, Hu Xitian, chief physician of the Fourth Department of Cardiology, the First Hospital of Shijiazhuang City, reminded that if you are tired recently, it is best to reduce strenuous exercise. Once you feel chest tightness, lack of oxygen, dizziness and radiation pain in your back, you should immediately stop exercising and go to the hospital for examination. ④

If you can’t keep exercising every day, I’m sorry, but you can’t ＂catch＂ all four benefits.

We all know that life lies in exercise. Whether in parks or streets, we often see such words as "a small step every day, a big step in health" and "life lies in exercise", which all show that exercise plays a great role in the body. So how does exercise affect the body?

First, exercise can enhance resistance.

All doctors will tell their patients to exercise more to enhance their body resistance and immunity. This is to tell everyone that exercise can make the body stronger and enhance the body’s resistance. Keep germs and viruses out. For children, the resistance is enhanced, so that they are less sick, so that parents can worry less and spend less on medicine; Children have a healthy childhood, so parents don’t have to worry about whether their children are tall or not every day.

Second, exercise can help you keep fit.

All people who want to lose weight need to exercise, mainly because exercise can burn body fat, and strength exercise can exercise muscles and make their bodies better and better. Through exercise, we can achieve the effect of bodybuilding and body shaping, so that women can be more confident in themselves.

Third, exercise can help treat diseases.

Some people who are sick can effectively relieve their symptoms through exercise, as follows:

1. RightdiabetesFor patients, exercise can effectively control blood sugar content and keep their blood sugar stable in the standard value range;

2. Rightsuffer from insomniaFor patients, exercise can bring better sleep quality. Let yourself exercise a little during the day, and you can go into deep sleep faster when you sleep at night;

3. Sports pairfatFor patients, they can reduce their weight and gradually reach a reasonable standard weight range, but exercise needs long-term persistence to be effective;

4. forgoutPatients, exercise can reduce the frequency of gout, and gout patients can enhance their kidney function through exercise, which can discharge purines more effectively and reduce the probability of gout;

Fourth, exercise can prevent diseases.

Exercise can promote the body’s metabolism, enhance the heart function, and play a role in preventing diseases. Because of the enhancement of cardiac function, the elasticity of cardiac arteries increases, which can effectively prevent cardiovascular diseases. In addition, more exercise can also prevent diabetes, liver disease, gout and other diseases. At the same time, because the disease is prevented, the life expectancy is increased. The average life expectancy of people who exercise is much higher than that of people who don’t exercise.

The above is about the influence of sports. For the elderly, exercise can make them stronger and prolong their lives; For young people, sports can make them beautiful, attract the attention of the opposite sex and make them more confident; For children, exercise makes them grow stronger. Therefore, exercise brings a variety of benefits. I hope everyone can make themselves move and become healthier.

What’s the difference between people who exercise regularly and those who don’t？

Do you know the difference between people who exercise regularly and those who don’t?

People who exercise regularly are more cheerful and optimistic.

During exercise, endorphins will be released in human body, which can make people have lasting pleasure and sedative effect, so insisting on exercise will make your mood and mental state better. Become more confident and calm.

At the same time, Tai Ji Chuan, jogging, long-distance walking, swimming, cycling, shooting and other slow and patient exercises can help you adjust your nerve activity, enhance your self-control ability, stabilize your mood, and improve your impatience and impulsiveness.

People who exercise regularly are slimmer and less prone to obesity.

Exercise itself can help to consume excess fat, and moderate exercise can also suppress appetite. When a person lacks physical activity, they tend to crave more food, which leads to weight gain.

People who exercise regularly have stronger immune systems and are less likely to get sick.

Stick to regular exercise for more than 12 weeks, and you can significantly improve your immunity, because exercise can dramatically increase neutrophils and enhance the vitality of natural killer cells, macrophages and T lymphocytes, which can devour viruses invaded by the body.

People who exercise regularly have better heart function.

Regular exercise can maintain or increase myocardial oxygen supply and reduce myocardial workload consumption; Improve the function and electrical stability of myocardium; Increased vascular reserve; Improve anti-atherosclerosis ability.

People who exercise regularly are younger.

The aging of human body begins with muscle aging. Exercise can slow down sarcopenia. Regular exercise (especially muscle strength training) plays an important role in controlling sarcopenia in middle-aged and elderly people, which makes muscles lose the condition of aging.

Of course, the menopausal body also means a longer life. Studies have shown that people who exercise regularly have an average life expectancy of 6 years longer than those who don’t exercise regularly.

According to the recommendations of the physical activity guide for adults in China, moderate-intensity exercise should be carried out for at least 2.5 hours per week, which is equivalent to about 20 minutes per day on average. In addition to walking, running, playing ball and other sports outdoors, at the same time, some simple sports equipment are purchased, and muscle strength exercises, such as supine boards, rowing machines, small dumbbells, kettle bells and elastic ropes, are appropriately added to the exercise plan.

You only need at least 20 minutes of exercise every day, and you can enjoy all these benefits. Get started!

Those funny moments in life

Here are two jokes, hoping to bring you happiness!

☆☆☆☆☆☆☆☆☆☆

Joke 1

After school, Li Xiaoming looked for a biology teacher with a notebook. He asked, "Teacher, why do human red blood cells contain protein from pigs? Does this mean that humans and pigs have a certain genetic relationship in evolution? Also, about pig eight quit … "

The biology teacher stared at Li Xiaoming’s notebook for a moment and wrote on the blackboard with chalk: "Globin-one of the components of human hemoglobin."

Li Xiaoming looked down and saw his notes: "Pig protein …"

☆☆☆☆☆☆☆☆☆☆

Joke 2

Mother’s Day is coming, and the teacher reminds the students of their mother’s hard work and asks them to write a composition thanking her. Most students will write a sentence in their compositions: "When I grow up, I must be filial to my mother!"

Xiaolan, who is in the second grade, wrote in her composition: "Mom is so hard, I will ask my children to be filial to me in the future! ! ！”

……

Unacceptable cold knowledge of history

For a long time, the public’s cognition of Napoleon’s height has remained in the impression of "the little emperor".

However, recent historical research has found that the real height of this famous strategist is about 168 to 170 cm, which is not short as people think.

In fact, his height is just the opposite of the widely circulated rumors at that time, showing a history of misleading the public.

Regarding Napoleon’s height, people used to focus on his smaller figure.

But recent research has revealed the truth.

According to French literature and other historical evidence, it is confirmed that Napoleon’s actual height is about 168 to 170 cm.

(Note that the average height of French men at that time was 1.69 meters) Compared with the public records at that time, it is not difficult to see that Napoleon was not particularly short.

However, due to a rumor in the British media at that time, the people misunderstood.

During the Napoleonic Wars, the British media published a large number of satirical reports about Napoleon’s body shape, which portrayed Napoleon as a short figure, in order to demoralize opponents.

However, it should be noted that these reports are not based on facts, but rumors.

Interestingly, the source of this misunderstanding turned out to be an innocuous incident in history.

It is said that Napoleon liked riding horses during the war, but because his knee was hit by a stone in the trench, he could not ride for a long time.

Therefore, in order to avoid unnecessary influence on the battle, he often chooses to travel by carriage.

This detail of life was maliciously interpreted by people with a heart, and rumors about Napoleon’s short legs were fabricated.

Rumors spread constantly, casting an image of Napoleon’s short stature in many people’s minds.

On the other hand, a famous saying of Empress Dowager Cixi, although not directly related to historical figures, also gives a unique perspective on family ties.

We can’t help but sigh that parents’ deep care for their children is really touching.

Empress Dowager Cixi had no time to congratulate her mother personally on her birthday, so she left a message with a poem to express her love and respect for her mother.

That calligraphy is one.

Sporty

It is difficult for high-end positioning to meet the needs of discerning watch collectors, but how easy it is for watchmaking quality, practicality and aesthetic design to meet the general public. Longines watch is a kind of ceiling-level watch brand in the mass-oriented watch brand, and it shows admirable outstanding performance in terms of watchmaking strength and scale, orthodoxy and historical development. With its solid quality and elegant design style, Longines watch has stood in the watch world for nearly 200 years, which is no accident.

▲

In 1889, the trademark of Longines Watch Factory was registered with the Federal Office of Intellectual Property (FOIP).

Nowadays, the trend of "sports watch" in watchmaking has become the mainstream, and many designs exude strong sports fashion style. Today, wristwatches are no longer just the recorder of time, but the ultimate combination of style and practicality. Longines watches, which had a deep relationship with sports as early as a hundred years ago, are represented by Conquest Concas series, which can reflect the elegant sportsmanship.

▲

1.Longines watch not only provides important support for equestrian sports through its cooperation with FIA, but also consolidates its reputation in accurate timing and high-quality watch manufacturing.

2.3.Longines began to establish cooperation with FIA in 1954.

The name and watch of Conquest Concas first appeared in 1954. In this year, Longines became the official partner of the International Equestrian Federation, responsible for timing and recording a number of international equestrian events. To this end, Longines introduced the first Conquest Concas wristwatch, and officially registered the patent right of "Conquest" ("Concas") through the Swiss Federal Intellectual Property Office on May 5, 1954.

▲

In 1954, the first longines watch Concas series watches and the original patent documents.

As soon as it was launched, Concas series watches were widely loved by the public for their precise performance and classic design, and became the classics of Longines watch brands. After more than half a century’s development and evolution, Longines has always maintained the characteristics of movement, accuracy and classics, and it is also a series of representatives of Longines’ attitude of bravely exploring life.

▲

One of the earliest posters of Longines Concas series in 1954.

Elegance in daily life and elegance in sports are more important.

Nowadays, sports style watches should not only meet the needs of sports occasions, but also be the fashion embellishment of daily life, adding vitality to wearing. In order to meet the needs of the new generation, Longines watches draw inspiration from the first edition of Conquest Concas watches and incorporate more modern and mature styles. This year, a number of new Concas series Yuedong watches have been launched, with all kinds of watches for men and women. Its design style is not only slightly retro, but also retains the consistent sense of movement of Concas series, and at the same time injects more elegant elements. This new generation style, called Sporty-Chic sports fashion, is full of charm and vitality, which can be controlled in various occasions, and also shows Longines’ keen insight into modern urban life.

▲

Longines watches were inspired by the original Concas watches launched in 1954, and this year, the Concas series Yuedong watches were newly launched.

Elantra watches are unique in that they can meet the multiple demands of modern people for watches. First of all, in appearance, its fine steel case is not only elegant, but also outstanding in texture through the design of multi-level lines and careful polishing and frosting. Looking closely at its shape, Elantra watch not only has a more rounded outline, but also the small shoulder pad structure next to the crown improves the series to add distinctive identification elements and elegant atmosphere, and also strengthens the practicality of protecting the crown.

The highlight of the full range of Elantra watches is that they are fully equipped with a self-winding mechanical movement equipped with silicon hairspring and non-magnetic innovative parts, ensuring stable operation and excellent antimagnetic performance. The watch models are fully modified with a screw-in transparent watch back, and still have high practical waterproof up to 100 meters, meeting the wearing needs of outdoor sports or daily life.

Elantra Watch is also equipped with a fine steel bracelet with a folding clasp, which meets the convenient needs of modern life. The bracelet adopts a tapered link design, which helps to improve the fit and comfort when wearing.

At present, Elantra watches have been introduced in three sizes, among which the most widely concerned is the chronograph function model in the advanced small and complex field with a diameter of 42 mm. Concas series Elantra chronograph watches are equipped with L898 chronograph movement using silicon hairspring in the escapement system. This movement is specially made by ETA for Longines watches, and has excellent performance in diamagnetism, accuracy and durability.

Panda has both timing and fashion and strength.

The chronograph is the Concas series at present.

Complex and advanced representatives in Elantra watches.

▲

Longines Concas series Yuet chronograph

42 mm diameter fine steel case with chain and silver matte dial.

Equipped with L898 self-winding chronograph movement, the power storage is about 59 hours.

Time and minute display, date window/waterproof 100 meters

Suggested retail price: RMB 31,000.

The case is made of stainless steel with a black ceramic bezel, which is available in three colors: black, brown and silver matte. Because the L898 chronograph movement is the layout of the classic three-eye chronograph dial, the matching of the three-eye chronograph dial and the face dial directly affects the overall visual quality. Longines watch uses the color with a bright contrast effect with the face dial for the chronograph dial, which is strongly called the color matching of the panda plate. On the one hand, it improves the readability, and on the other hand, it is durable and easy to wear.

The color scheme of panda plate is also Concas series.

One of the attractive features of Elantra chronograph.

▲

Longines Concas series Yuet chronograph

42 mm diameter fine steel case with chain and black dial.

Equipped with L898 self-winding chronograph movement, the power storage is about 59 hours.

Time and minute display, date window/waterproof 100 meters

Suggested retail price: RMB 31,000.

Especially for the brown disc (L3.835.4.32.6), the golden luster with champagne hue is reflected by the light through the sun pattern, and the contrast of the small black disc makes it the most imposing of all styles.

▲

Longines Concas series Yuet chronograph

42 mm diameter fine steel case and chain belt, brown sun dial.

Equipped with L898 self-winding chronograph movement, the power storage is about 59 hours.

Time and minute display, date window/waterproof 100 meters

Suggested retail price: RMB 31,000.

Dopamine-colored new face plate is suitable for both men and women.

The 34 mm and 41 mm diameter models are the layout of the big three needles with the date window at 6 o’clock position. They are equipped with the brand-specific L888 automatic movement, and the power storage can last for about 72 hours. Rhodium-plated hands and hour markers are coated with Super-LumiNova luminous coating to ensure clear display of time at night. The sun-patterned disk can show the shades of the disk, and Longines has chosen four main colors for people with different needs to choose: the sunny green disk exudes youthful vitality; If you prefer a calm and restrained atmosphere, you can consider the black sun pattern style; The blue model gives people a calm, elegant and fashionable temperament, which is suitable for business and formal occasions. Those who like simple, elegant and classic design can choose the versatile silver-white face plate style.

▲

Longines Concas series Yuedong watches

Fine steel case with 41 mm diameter, chain belt and sun dial.

Equipped with L888 self-winding movement, the power storage is about 72 hours.

Time and minute display, date window/waterproof 100 meters

Suggested retail price: RMB 16,400.

For the 34 mm diameter model suitable for women, five models are provided. Among them, the most luxurious style is that the mother-of-pearl face plate is set with hour markers and diamonds, and the bezel is also set with a full circle of 48 beautiful diamonds; There are three kinds of diamonds with simple time scales: green face, blue face and mother-of-pearl face, and the diamond-free entry is matched with a silver sun dial.

▲

Longines Concas series Yuedong watches

Fine steel case and chain belt with a diameter of 34 mm,

White mother-of-pearl dial decorated with diamond hour markers,

The bezel is set with 48 diamonds.

Equipped with L888 self-winding movement, the power storage is about 72 hours.

Time and minute display, date window/waterproof 100 meters

Suggested retail price: RMB 33,200.

▲

Longines Concas series Yuedong watches

Fine steel case with 34 mm diameter and chain belt

The sun dial is decorated with diamond hour markers.

Equipped with L888 self-winding movement, the power storage is about 72 hours.

Time and minute display, date window/waterproof 100 meters

Suggested retail price: RMB 18,600.

In 2023, Longines introduced Concas series Yuedong watches with a new attitude and vitality, giving off a new fashion style. This series of watches perfectly inherits the elegance and sense of movement of Longines watches, and at the same time reinterprets the classic beauty of conqueror watches in the middle and early 20th century. Not only that, it not only retains the traditional style in the design, but also skillfully integrates the needs and preferences of the contemporary market, presenting a more mature masterpiece.

▲

Longines Concas series Yuedong watches

Fine steel case and chain belt with a diameter of 34 mm,

White mother-of-pearl dial with diamond hour markers.

Equipped with L888 self-winding movement, the power storage is about 72 hours.

Time and minute display, date window/waterproof 100 meters

Suggested retail price: RMB 19,100

Concas series Elantra watches provide a variety of options in function, including big three-needle+date, three-eye chronograph, hour markers with diamonds, bezel with diamonds, etc., to meet the needs of different wearers. In terms of design, considering men and women and people who pursue different styles, the watch case size and face color matching have been carefully matched. In terms of price, from the entry style of 16,400 RMB to the bezel with diamonds of 33,200 RMB, the people-friendly price is particularly attractive to white-collar office workers.

▲

Longines Concas series Yuedong watches

34 mm diameter fine steel case and chain belt, silver sun dial.

Equipped with L888 self-winding movement, the power storage is about 72 hours.

Time and minute display, date window/waterproof 100 meters

Suggested retail price: RMB 16,400.

Longines Watch is the first time to launch a full range of Concord Elantra watches. Whether it is an entry-level three-needle model, a small-size diamond setting or a timing function, it meets the practical wear needs of men and women. It is not only a recorder of time, but also a symbol of fashion, showing personality, taste and attitude towards Excellence, and it is heart-rending in all aspects.

Ten events that changed the direction of China’s ancient history： everything can affect the history of thousands of years.

In the winter of the thirty-seventh year of the first emperor of the Qin Dynasty (the first 210 years), Qin Shihuang was seriously ill while touring the plain and Tianjin, and expected that his life would soon be over. However, Qin Shihuang’s head was still clear, and he wrote an imperial edict to Fu Su: "Buried with the funeral in Xianyang". Qin Shihuang died soon, and the imperial edict was also seized by Zhao Gao. Zhao Gao immediately colluded with Reese to tamper with the imperial edict, gave Fu Su and Meng Tian capital punishment, and changed Hu Hai to Qin Ershi. This incident completely disrupted the development track of the Qin Dynasty. According to the normal development, Fu Su, the eldest son, succeeded to the throne. "Historical Records" states that "Fu Su was benevolent." If Fu Su comes to power, it will certainly adjust the harsh ruling environment of the Qin Dynasty, reconcile social contradictions and continue the rule of the Qin Dynasty.

In 2008, Cao Cao, King of Wei Wu, who had basically unified the north, led 200,000 troops to conquer Sun Quan and Liu Bei in the south, and the two sides were at Chibi Station. As a result, Cao Cao was defeated by 50,000 Sun and Liu armies, and the unification of China failed. Before Battle of Red Cliffs, Cao Cao had absolute strength to complete the reunification of China. However, after Battle of Red Cliffs’s failure, Sun Quan consolidated his position in Jiangdong, while Liu Bei took the opportunity to make progress in Yizhou, which continued the separatist strength. After the failure of this reunification, China once again realized the real great reunification, and it was not until the Sui Dynasty.

In 383, Fu Jian had unified the north, and it was only an Eastern Jin Dynasty away from the unification of China. At this time, the Eastern Jin Dynasty was poor and weak, but the north just had an economic war and the economy had yet to recover. However, Fu Jian was eager for reunification, so he mobilized 800,000 troops to March south, and was finally defeated by 80,000 troops in the Eastern Jin Dynasty on the Huaihe River. After that, Fu Jian was killed and the north was divided again. If Fu Jian consolidates the rule in the north and sends troops again, it can maintain the rule in the north, even if it cannot be unified.

In 471, Emperor Xiaowen of the Northern Wei Dynasty succeeded to the throne and began a large-scale sinicization reform, and moved the capital to Luoyang. This reform has made Xianbei people completely integrated into the Han nationality, creating conditions for the reunification of China. Without Emperor Xiaowen’s reform, the north will be ruled by the Hu people for a long time, and the Han regime can only settle in the southeast, even leading to the powerful rule of China by the Turks. Emperor Xiaowen’s reform has solved the crisis of "five random flowers" and enabled Chinese civilization to continue to exist and develop.

Emperor Yangdi was originally an excellent emperor, who made great contributions to the unification and territorial expansion of China. However, one thing that Emperor Yangdi did made all his efforts come to naught, that is, three levies of Korea. From 612 to 614, Emperor Yangdi made three expeditions to Koguryo, all of which ended in failure. It can be said that the army mobilized by the three expeditions to Korea was unprecedented, which basically consumed the national strength of the Sui Dynasty, so that the rebellion occurred and the princes became independent. Otherwise, the Sui Dynasty would have existed for quite a long time.

In 755, the thriftiness of the three northern towns caused An Lushan to launch a rebellion, and Shi Siming was involved in this incident, so it was called "An Shi Rebellion". The turmoil lasted until 763. The Anshi Rebellion destroyed the productive forces in the north of the Tang Dynasty, which led to the shift of China’s economic center of gravity to the south. In the process of suppressing the Anshi Rebellion, local envoys took the opportunity to establish a buffer region, and the Tang Dynasty fell into the era of the separatist regime of the buffer region and went into decline. In fact, the Anshi Rebellion should have been put down soon. The reason why it caused such great damage was that Emperor Xuanzong of Tang Dynasty executed Gao Xianzhi and Geshuhan, the commanders of Tongguan, and changed the war pattern.

In 936, during the Five Dynasties and Ten Kingdoms period, the Khitan in the north had risen. In order to get the support of the Khitan, Shi Jingtang ceded sixteen states of Youyun to the Khitan. Subsequently, with the support of the Khitan, Shi Jingtang destroyed the Later Tang Dynasty, established the Later Jin regime, and called the Khitan "the son emperor". This incident had a far-reaching impact on China, and the Central Plains was completely exposed under the iron hoof of the Khitan, which was an important reason for the weakness of the Song Dynasty.

In 1259, Mongolian Khan Mongo led hundreds of thousands of troops to besiege the southwest military castle-Fishing City. In this battle, the Mongolian army could not attack for a long time, and Mongo was killed by an arrow, and Mongolia was forced to withdraw. After Mongo’s death, there was a war for the position of Khan in Mongolia, and the pace of Mongolia’s western expedition also stopped. Subsequently, Kublai Khan, who supported the Han culture, won the victory and established the Yuan Dynasty. And several great khanates in Mongolia have also split out. Therefore, the battle of Fishing City not only changed the history of China, but also changed the history of the world.

In 1398, Zhu Yuanzhang died, and his grandson Zhu Yunwen succeeded him as his Emperor. Emperor Jianwen advocated judo and benevolent governance, which could correct many disadvantages of Zhu Yuanzhang’s period. However, shortly after Zhu Yunwen came to power, the "Battle of Jing Nan" broke out because of the problem of reducing vassals. Zhu Di, the prince of Yan, replaced the rule of Emperor Jianwen and became Emperor Yongle, and moved his capital to Beijing. Emperor Yongle’s measures to govern the country are no different from Zhu Yuanzhang’s. His coming to power deepened the autocratic rule of the Ming Dynasty.

In 1644, Li Zicheng led the peasant army into Beijing and overthrew the rule of the Ming Dynasty. Subsequently, Li Zicheng failed to deal with the Wu Sangui issue. Then Wu Sangui used the "Chen Yuanyuan Incident" as an excuse to openly collude with the Manchu regime and lead the Qing soldiers into the customs. Under the joint strangulation of Wu Sangui and Dourgen, the "Dashun" regime in Li Zicheng soon fell, and the Qing army went south, conquered the north and south of the great river and established the Qing Dynasty.

＂China before and after the Great Revolution＂： the historical process of the National Revolution and modern China

On November 18th, 2023, the symposium on "China before and after the Great Revolution" was held in Baoshan Campus of Shanghai University. This seminar was hosted by the Department of History, College of Literature, Shanghai University, and hosted by the Center for Religious and China Social Studies, Shanghai University. Nearly 20 scholars from Fudan University, East China Normal University, Zhejiang University, Shandong University, China Academy of Social Sciences, Shanghai Academy of Social Sciences, Chongqing University, Shanghai University, Nanjing Normal University and other units attended the meeting and spoke. More than 10 master’s and doctoral students attended the meeting. With the theme of the National Revolution in the 1920s, the conference focused on China’s political situation and psychology, the evolution of China’s political culture, the encounter and fate of characters, and China’s belief world and its evolution. The agenda includes three parts: the opening ceremony, four discussions and the summary of the meeting. The participating scholars came from many research fields, such as the history of the Republic of China, the history of the revolution and the history of the Communist Party of China. They shared the latest thoughts on the Great Revolution from different perspectives and exchanged and discussed related issues.

The opening ceremony was officially held at 9: 00 am on November 18th. Associate Professor Yang Xiongwei from the Department of History, College of Literature, Shanghai University, as the initiator of the meeting, thanked all the scholars who came to Shanghai University, and briefly introduced the origin and academic significance of convening this meeting. Wang Hao, director of the Center for Religious and China Social Studies of Shanghai University, gave a welcome speech, introduced the historical origin and current situation of the Center for Religious and China Social Studies, and wished the conference a complete success.

The first meeting was presided over by Associate Professor Feng Xiao from School of Marxism, Shanghai University. There were four speakers and four commentators.

Xu Jin, a professor in the history department of Shandong University, re-examined the political ecology of Guangzhou on the eve of the Northern Expedition from the perspective of suspicion. He believes that the political situation in Guangdong surged from 1925 to 1926, and one of the important clues was the atmosphere of suspicion everywhere. Suspicion is caused by the rapid change of power relations in Guangdong, which in turn intensifies the political turmoil. Coupled with the rumors created by public opinion, the political situation in Guangdong during this period was full of suspicions and contradictions. Professor Li Fangchun from the Institute of Advanced Studies in Humanities and Social Sciences of Chongqing University commented on this paper. He thinks that the existing rumor research mostly emphasizes the social level, and this paper pays attention to the political meaning, so we should think about how to strengthen the dialogue with the existing research. In addition, historical research emphasizes that returning to the historical scene requires distinguishing and discriminating the terms of all parties at that time. Professor Li Fangchun gave a report on "Qu Qiubai on Gentry and Modern Social Changes in China during the Great Revolution". From the perspective of sociology, he discussed the formation process of "gentry" in Qu Qiubai’s eyes, and thought that Qu Qiubai’s pioneering discussion on the problem of China gentry during the National Revolution represented the most systematic and in-depth theoretical understanding at that time. Yang Xiongwei, an associate professor, commented on the report, arguing that the article needs to further explore the changes in Qu Qiubai’s cognition and make it clear whether it is just words spoken in different fields, and the process of "gentrification" in this foreign language needs to be further elaborated and sorted out.

Professor Liu Changlin from the Department of History of Shanghai University gave an academic report entitled "From Utopia to Realism —— The Process of China’s Early Communists Accepting Marxism". He put the thoughts and practices of Chen Duxiu, Li Dazhao, Mao Zedong and Hui Daiying into the grand historical narrative at that time, sorted out the process of the Communist Party of China (CPC) people choosing Marxism among many social transformation ideas, and pointed out that their understanding of Marxism had experienced a long period of "gradual enlightenment". Xu Tao, a researcher at the Institute of History, Shanghai Academy of Social Sciences, commented on the report. He thought that the article was broad in vision and rich in materials, which was helpful for a clearer understanding of the course of Marxism’s introduction into China. At the same time, it also discusses some expressions in the article, and thinks that the ideological changes at that time were violent and rapid, and "gradual enlightenment" may not be in line with the context. Professor Zeng Yaorong of Marxism College of Hunan University of Humanities and Science then discussed the differences and consensus between the Central Committee of the Communist Party of China and Comintern in revolutionary strategy before and after the Great Revolution from the comparative perspective of Comintern Executive Committee and the Central Committee of the Communist Party of China, with the title "Consensus and Differences —— Comintern Executive Committee and the Central Committee of the Communist Party of China’s Choice of Revolutionary Strategy in China", and pointed out that the two experienced the transition from consensus to disagreement, and then from disagreement to consensus. Professor Liu Changlin thinks that the problem consciousness and methods in this article are based on a comparative perspective, and the CPC, as a branch of the Communist International at that time, needs to clearly point out its different opinions in this article.

The discussion in the second meeting was presided over by Professor Liu Changlin from the History Department of Shanghai University. There were four speakers and four commentators.

Xu Tao, a researcher at the Institute of History of Shanghai Academy of Social Sciences, gave a report on Sun Yat-sen and Hu Shi before and after the Chen Jiongming mutiny. He pointed out that at present, academic circles mostly interpret the mutiny in Chen Jiongming from a military perspective, lacking attention to the field of public opinion. During this period, Hu Shi took the initiative to stand on the opposite side of Sun Yat-sen, reflecting the struggle for the right to speak outside the battlefield. From the relationship between the two, the research perspective can be transferred to Beijing. Yang Xiongwei, an associate professor, commented on this. He took Sun Yat-sen and Chen Duxiu mentioned by Hu Shi in Miscellaneous Notes in the Mountains and Qu Qiubai as an example, supplemented by a letter from Jin Jiafeng to Hu Shi after Sun Yat-sen’s death, and pointed out that we can re-pay attention to the complexity of political relations from the perspective of interpersonal relationships. Zhang Yangliang, an associate professor at the School of Marxism of East China Normal University, focuses on Wang Jingwei’s efforts to unite the Kuomintang and the Communist Party in the national revolutionary camp in 1927, and points out that the Joint Declaration jointly issued by Chen Duxiu and Wang Jingwei on April 5, 1927 was an important measure for the Kuomintang and the Communist Party to ease the tension between the two parties, but in terms of practical results, the Joint Declaration not only failed to eliminate the Kuomintang and the Communist Party. Li Li, an associate professor at the Institute of Socialist History and Literature of East China Normal University, commented. He pointed out that the analysis of Wang Jingwei’s mentality involved the interpretation of various materials, and suggested that the text nature of the Joint Declaration should be explained.

National Revolutionary Army Northern Expedition

Han Shu, an associate professor in the history department of Shanghai University, shared the topic of "Research on the Case-filing of Private Universities in the Late Period of Beijing Government Rule". He investigated the filing of private universities from 1922 to 1928 by sorting out and interpreting the original files of 24 private universities in the later period of Beijing government collected by Taipei National History Museum. Feng Xiao emphasized the relationship between the prosperity of modern universities and government funding in his comments. Huang Fu, a postdoctoral fellow at China Frontier Research Institute of China Academy of Social Sciences, gave a speech entitled "Center-Edge Evolution of Frontier Military and China Revolution —— An Investigation Centered on the Troops stationed in Guangdong and Yunnan (1922-1925)", focusing on the "Edge-Center" evolution of the status of the troops stationed in Guangdong and Yunnan before and after the Great Revolution. Its rise and fall process not only showed the power game and political choice of the frontier military forces in the political vortex of China, but also reflected the frontier military forces. Zeng Yaorong commented on Huang Fu’s research. He pointed out that the Yunnan army once held the banner of righteousness for the first time in the movement to protect the country. It is necessary to think about whether the Yunnan army also has a revolutionary tradition. The term "passive revolution" in the article may be inappropriate, and then suggested that the first part of the article should be discussed from the perspective of "revolutionary ideal and living reality".

The discussion in the third meeting was presided over by Associate Professor Han Shu from the History Department of Shanghai University. There were six speakers and six commentators.

Li Li, an associate professor at the Institute of Socialist History and Literature of East China Normal University, gave an academic report on the topic of "Distribution of Street Publicity Materials of the Underground Party of the Communist Party of China". He pointed out that the distribution of street publicity materials has always been an important way of revolutionary propaganda of the Communist Party of China, requiring party organizations at all levels to formulate and distribute street publicity materials according to organizational processes, requiring all employees to participate, which shows that they attach great importance to the distribution of street publicity materials. Commentator Zhang Yangliang affirmed the novelty of this article and put forward some suggestions. He thought that the concept of street publicity materials and the research area and time period should be defined more clearly, and historical materials can be added to reflect the variability of publicity effects and methods.

Li Fubo, a master student of China Modern History Department of Huazhong Normal University, gave a report on the topic "Public Opinion, People’s Heart and Politics —— An Analysis of Guo Songling’s Anti-Feng Incident", pointing out the complicated political public opinion background in Guo Songling’s Anti-Feng Incident in 1925. After the incident, all public opinions participated in the discussion, publicity and shaping of Guo Songling’s Anti-Feng Incident as an important resource to win people’s hearts and influence current affairs. Fei Xingjian, a doctoral student in the School of Social Development of Nanjing Normal University, commented that the time line of the article is very clear about the war situation and the change of public opinion, but the definition of the concept of public opinion is not very accurate, and the use of some materials is a little far-fetched. In addition, the concept of "human heart" can be studied from a more macro perspective. Later, Fei Xingjian gave an academic speech entitled "Armed Action Directed by Dressed party member: Uprising in Southern Jiangsu from the Perspective of Party Organization Interaction", indicating that Party organizations at different levels, such as the Central Committee, the Provincial Party Committee, the Special Committee and the County Party Committee, had different understandings and cognitions about the uprisings in Jiangsu due to their different positions and their own considerations, and thought that the uprisings in southern Jiangsu could not be simply attributed to "putschism". Professor Wang Caiyou from the History Department of Hangzhou Normal University commented on Fei Xingjian’s research, and thought that the article should focus on the particularity of Jiangsu to distinguish it from riots in other regions. In addition, the time line of the article should be further clarified to maintain the consistency of the content. Professor Zeng Yaorong suggested that we should first clarify the specific attitudes and instructions of the Comintern and the Central Committee of the Communist Party of China at this time, so as to provide reference for examining the riots in southern Jiangsu.

Xu Chang, a Ph.D. student in history department of Fudan University, reported on the topic "Seeking a breakthrough through temptation-the daily contact between Soviet Ambassador to China Karakhan and the ministers of the great powers". He took Karakhan, the first Soviet ambassador to China after the establishment of diplomatic relations between China and the Soviet Union in 1924, as the research object, and revealed the game of great powers implied in the daily contact and interaction between Soviet Ambassador Karakhan and the ministers of the great powers by combing Karakhan’s own communication collection and related diplomatic archives in Chinese and English. Huang Fu commented on Xu Chang’s research. He thought that the topic of this article was novel, but there were still some shortcomings. For example, the concept of "daily contact" in the title should be explained more clearly. Secondly, the types of historical materials in the article were relatively single, so the British diplomatic archives could be appropriately increased. In addition, the article can briefly explain the internal relations and contradictions of the minister group.

Dr. Yang Yang, a lecturer at the School of Marxism of Shanghai University, gave a report on the problem of the off-site movement of members of the Communist Party of China in the early days of the founding of the Communist Party of China and its organizational response. He pointed out that the frequent off-site movement of members of the Communist Party of China brought a number of problems to the development and organizational operation of political parties. There are three main reasons for this phenomenon: one is personal reasons, the other is the deployment of party organizations, and the third is the influence of political changes. the Central Committee of the Communist Party of China has taken a series of countermeasures to this problem, which provided experience for the Central Committee of the Communist Party of China to move to party member from major cities to Soviet areas in the future. Zheng Weiwei commented on Yang Yang’s speech and thought that the article needed a clear timeline and determined the research area. You can dig deep into the materials and try to make a case study.

The fourth meeting was chaired by Dr. Yang Yang, and there were five speakers and five commentators.

Professor Liao Dawei, Department of History, College of Literature, Shanghai University, wrote the article "Cooperation between the Kuomintang and the Communist Party and the Enrollment of Whampoa Military Academy in Shanghai", which studied the specific enrollment process of the Kuomintang and the Communist Party in Whampoa Military Academy after the Chen Jiongming mutiny in 1922, revealed their respective roles in the enrollment of Whampoa Military Academy in Shanghai, and also discussed the development and effect of the early youth movement of the Communist Party of China. Commentator Han Shu suggested that the problem consciousness could be further clarified. Instead of talking about "cooperation between the Kuomintang and the Communist Party" in general, it is better to highlight the theme and emphasize the "competition" factors surrounding enrollment. Professor Wang Caiyou from the History Department of Hangzhou Normal University gave a report on the evolution of Kuomintang factions before and after the Great Revolution-centering on Chen Xihao. Taking Chen Xihao as a case, he sorted out the relationship between Chen Xihao and the Dingjia Party with the help of various files and biographical materials, and pointed out that Chen Xihao, who had long been regarded as a representative of the CC school, was also closely related to Ding Weifen, a Kuomintang veteran who was once defined as "leftist" by the Chinese Communist Party. This leftist career can provide us with different specific cases and perspectives for understanding the evolution of the Kuomintang factions. Commentator Xu Chang thinks that Wang Caiyou’s research is enlightening, reminding us to rethink the importance of geography, academic affinity and other factors for factional division under the traditional "left" and "right" factional disputes.

Feng Xiao made a report on "New Elite Education and the Development of Political Parties —— Based on the Investigation of Shanghai University from 1922 to 1927", and investigated the process of the Communist Party of China (CPC)’s cultivation of new political elites through Shanghai University, which had a profound impact on the development and growth of the Communist Party of China (CPC). Dr. Ding Yi, a lecturer at Marxist College of Zhejiang University, commented on Feng Xiao’s speech, pointing out that the concept of "new political elite education" in the article is vague and needs to be distinguished from the concepts of "political party elite" and "educational elite". Later, Ding Yi gave a report entitled "Learning Valve and Public Opinion Propaganda and Discourse Construction in the Educational Field in the 1920s". He pointed out that the meaning of "learning valve" changed from broad to clear in the historical context of 1920, and it became more and more negative, which reflected the complex and subtle connection between revolution and discourse in the educational field of 1920′ s. Li Fubo commented on Ding Yi’s report. He thought that the article should not only focus on collecting historical materials of "Xuefa" for discussion, but also mention other social images of the so-called "Xuefa" in the same period. Zhang Jialin, a master student in the Department of Modern History in China, Shanghai University, gave a lecture on "Local tyrants and evil gentry" or "counter-revolution" —— an analysis of the wanted event of Zhang Yan in 1927. He pointed out that the real reason for Zhang Yan’s wanted event was the "bad blood" between him and Mao Zuquan, which was the epitome of the interaction between the national government and local gentry. Yang Yang commented on Zhang Jialin’s article and thought that the title of the article failed to reflect the problem consciousness of the full text.The article should further explore the theme of the relationship between the Kuomintang and local gentry during the Great Revolution.

After the discussion of the four meetings, Associate Professor Yang Xiongwei presided over the meeting summary and speech session, and all the participating scholars delivered speeches in turn. Everyone agreed that the National Revolution in the 1920s profoundly changed the historical process of modern China, and this meeting was held at the right time. I believe that the discussion of the participating scholars will not only enhance their academic exchanges, but also inject more vitality into the study of the history of the Great Revolution.

In-depth integration and development of cultural tourism in various places

Tengwang Pavilion in Nanchang, Jiangxi Province, reciting the Preface of Tengwang Pavilion for free tickets; Datang, a city that never sleeps in Xi ‘an, Shaanxi Province, won a souvenir with "Li Bai" on poetry; Enjoy the "Oriental Sculpture Exhibition Hall" at Maijishan Grottoes in Tianshui, Gansu … This year, the cultural tourism market continues to heat up, and many places "add points" for cultural tourism consumption.

In recent years, the trend of cultural inheritance and development driving the cultural tourism market has become more and more obvious. Cultural heritage sites, archaeological sites, historical and cultural cities (towns), national cultural parks and other cultural tourism destinations create new consumption scenes and attract more and more tourists. According to statistics, in 2022, more than 70% of tourists participated in more than two cultural activities on holidays. Under the background of deep integration and development of cultural tourism, cultural tourism projects carrying excellent Chinese traditional culture have attracted much attention.

Innovative development of cultural attractions is full of vitality.

At the beginning of the Hua Deng, it was located around Sansu Temple in Dongpo District, Meishan, Sichuan. There were many tourists coming and going, and the streets became more and more lively. "Night tour of historical and cultural blocks, exquisite architectural decoration lighting layout, people feel a different kind of historical charm." A tourist lamented.

It is the key to attract and retain tourists to have excellent cultural tourism projects. Dongpo District has vigorously developed the night economy, created a cultural tourist area of "Dongpo Drunk with the Moon", launched five characteristic tourist routes, and developed more than 10 research courses. In 2022, the number of A-level scenic spots in the whole region was 1.0282 million, and the total tourism revenue was 4.782 billion yuan.

Not only Dongpo District and Sansu Temple, in recent years, more and more places have modernized and innovatively presented cultural attractions, avoiding "one-size-fits-all visits to historical sites" and enhancing tourism attraction.

In Qufu, Shandong Province, Nishan Shengjing Scenic Area launched a large-scale live performance "Golden Sound and Jade Zhen" integrating sound and photoelectricity, which brought the audience an immersive appreciation of the charm of Chinese excellent traditional culture; In Wuhan, Hubei Province, a series of activities invited tourists to punch in the historical scenic area of Hankou and get to know the ancient and modern Jiangcheng again …

Innovative development has opened up a new path for the integration of cultural tourism.

Walking in Nanping, Fujian, where Zhu Xi Garden is located, you can often meet "cartoon Zhuzi" in the streets. From urban landscape, cultural tourism products to animation works, the vivid image of Zhu Xi and Zhu Zi culture have quietly entered people’s daily lives. Lei Xiying, head of the creative team of Cartoon Zhuzi, said: "We will continue to explore Zhuzi culture to make this cultural image more three-dimensional and vivid."

Tang Xiaoyun, vice president of China Tourism Research Institute, said that all localities should cultivate cultural heritage, promote the transformation of cultural and tourism resources into cultural and tourism products, and form a large tourism industry with multi-support, multi-industry symbiosis and multi-integration, so as to stimulate consumption potential with rich supply of cultural and tourism products and diverse cultural and tourism integration formats.

Film and television works have great potential to drive consumption.

Going to a place because of a drama, a movie or a program is a new phenomenon in the current tourism market.

The city streets full of fireworks, unique human history and fascinating scenic spots have made the audience yearn for it; With the help of the spread of film and television works to enhance their popularity, they can attract more tourists who come here.

90% of the location of the hit drama "Go to a Windy Place" was shot in Dali, Yunnan Province, and the location of the location was widely known. According to reports, during the Spring Festival holiday of the Year of the Rabbit, Dali received a total of 4,239,300 tourists, an increase of 219% year-on-year.

Another drama series, Long Moon Blooms, has benefited Bengbu, Anhui Province, whose cultural background is related to it. This year’s "May 1" holiday, Bengbu Cultural Tourism Bureau designed a tour route around the play and opened four free bus lines, allowing fans to punch in the same scenic spot in one step. The data shows that during the May 1 holiday, Bengbu received a total of 4.176 million tourists, up 162.39% from 2019.

"The prosperity of the Commercial Street is amazing, just like the Tang Dynasty in the movie!" Rolling, a senior high school student from Guangzhou, Guangdong, quickly booked a ticket and went to Xi ‘an after watching the movie "Three Wan Li in Chang ‘an", and visited the city that never sleeps on the night of his arrival.

Under the general trend of "film and television+cultural tourism", the popularity of cultural attractions has further started through the presentation of film and television dramas. According to reports, in July this year, Xi’ an City Wall ushered in the peak of passenger flow, an increase of 110% compared with the same period in 2019; The official summer study route launched by the producers of "Three Wan Li in Chang ‘an" is very popular.

On-line and on-line same frequency resonance, new format

Through social platforms to promote local scenery, online and offline new formats of cultural tourism with the same frequency resonance emerge one after another.

Tang Xiaoyun said that the proportion of catering consumption in tourism consumption has remained above 20% for a long time, and 90% of tourists will taste local specialties after arriving at their destinations. Among them, the driving effect of network anchors and bloggers has gradually emerged.

A food blogger on the video website, Li Li, shoots short videos of traditional food, which often attracts netizens to follow the local punch card for early adopters. In the first food video shot in Shandan County, Zhangye City, Gansu Province, diners and chefs sit around and taste the local specialties. Once the video was broadcast, the local passenger flow rose rapidly, and many foreign tourists lined up at the door of the store.

The "national tide" has become a new fashion of consumption, driving the consumption related to intangible cultural heritage to grow steadily. According to the data of Meituan and public comments, in the first three quarters of this year, the search volume with "non-legacy" as the key word increased by 168% year-on-year, and the group purchase orders related to the theme of "non-legacy" increased by 245% year-on-year.

On the public comment APP, a shop called "No.93 Hospital Intangible Heritage Workshop" was very popular, which attracted many netizens to trace it to the front door of Beijing. According to reports, there are nearly 30 group buying projects in the store, and customers can personally make intangible cultural relics with old Beijing characteristics.

According to the interviewees, culture and tourism have entered a new stage of deep integration: on the one hand, there are many types of products, and traditional culture and tourism integration products such as scenic spots, national culture festivals, cultural relics trails and archaeological research are well recognized by the market; On the other hand, there are many ways of integration, such as movies, performing arts, music, cultural creation, digital cultural tourism and festivals. Experts suggest that relevant departments, industry organizations, platform organizations and practitioners should give full play to their respective advantages and leverage their strength to activate new kinetic energy of consumption with traditional culture and realize two-way empowerment of cultural inheritance and development and cultural tourism consumption upgrading. (Reporter Liu Yang Chao Huang) (Zeng Yuxi participated in the writing)

Source: People’s Daily