Swimming, a fitness exercise that can last a lifetime.

Swimming can not only enjoy pleasant coolness, but also has a very "real" reason-research has confirmed that swimming is the most effective exercise for longevity.

The British "International Journal of Water Sports Research and Education" pointed out that swimming can enhance cardiopulmonary function, increase bone density, and is especially beneficial for people to develop good walking posture and reduce joint pain. Yuan Peng, a fitness coach, concluded: Such a healthy and safe exercise can be a lifelong fitness program.

Running in water doesn’t hurt your knees.

In a waist-deep pool, feeling the resistance of water, walking step by step is completely different from walking on land. At first, you can practice lower limb movement and swing arm in the water. When you are familiar with it, you can increase the range of movements, such as walking, walking backwards, running, and running in small steps.

Water fitness makes good use of the buoyancy of water to reduce the burden of gravity on the body. For example, when running on land, the knee joint has to bear an impact force equivalent to four times the weight, while running in water can not only avoid the injury to the knee joint, but also achieve the same exercise intensity. Overweight people can practice in the water to achieve the purpose of fitness.

Bicycle consumption in water is 20 times

Water spinning is a popular water fitness project in North America, which semi-submerges the stationary bicycle for the exerciser to pedal. Using the heat dissipation and fluidity of water, spinning in water is more interesting, and it has better effect on burning fat in legs and buttocks. Therefore, for people who want to lose weight in lower limbs, water spinning is a good fitness program choice in summer.

Moreover, because the thermal conductivity of water is more than 20 times that of air, even if it does not move in water, the human body will consume a lot of heat. Studies have shown that exercising in water for 20 minutes at the same intensity consumes the same amount of heat as exercising on land for more than one hour, which can quickly achieve fitness effects.

Shaping and moistening skin in water

If you want to shape, underwater body exercises are more interesting and effective. Including physical exercises such as equipment, yoga and aerobics in water, but these sports are not simply transplanted into water. For example, the instrument practice in water is mainly to take advantage of the resistance of water, and it can have a significant effect on shaping the chest, waist and buttocks with the help of empty water bottles, small buckets and balance rings. On the basis of traditional yoga, water yoga also adds camel style and horse running style, and makes full use of the resistance of water to protect the body from injury, thus reducing the possible physical injury and pain caused by traditional yoga practice.

When you exercise on land, you often forget abdominal breathing. However, when exercising in water, due to the pressure of water, the human body will be forced to change from chest breathing to abdominal breathing, which will strengthen the respiratory muscles and increase the vital capacity.

Moreover, when exercising in water, the temperature, pressure and resistance of water, as well as the flapping of water current and waves, can stimulate the skin, improve the blood circulation on the body surface, keep the skin moist and elastic, and delay aging, which is the first choice for women who love beauty.

Tips: The water temperature for body-building in water should not be too cold, and 29℃~30℃ is the best. The best exercise time is before meals or one hour after meals, 2~3 times a week for 30~45 minutes each time.

Online congestion, the competitiveness of new beauty brands is "weak", will offline be the way to break through the bottleneck?

Cailian | New Consumer Daily (Gao Mengyang Intern Dong Jingyi) News,What do you think of when you talk about domestic beauty? The animal eye shadow of the perfect diary, the lipstick with small stilettos, the loose powder of Huaxizi, the highlight of orange blossom and the monochromatic eye shadow …

With the overwhelming publicity on platforms such as Xiaohongshu and Tik Tok, with the fiery explosion of single products, the new beauty brand has set off a wave of revival of domestic products in the beauty circle. In the sales of Tmall Double Eleven in 2020, Perfect Diary and Hua Xizi both won top1 and Top2 of the make-up category, and people pressed all kinds of international brands.

However, as more and more consumers return to rationality, the investment and layout of international big brands for e-commerce and online marketing have gradually matured, further squeezing the online space of new beauty brands.

In Tmall’s "Double Eleven" brand TOP transaction list in 2021, only Winona of domestic brands entered the top ten in the beauty category. In the makeup category, Saint Laurent, Estee Lauder and Sanxi Yucheng Top3, the perfect diary and Hua Xizi, which dominated the list in 2020, fell behind to the fourth and sixth places.

Obviously, offline brands with offline sales channels are more emboldened in online competition, which also makes some new beauty brand owners turn their attention to offline:

  • By the end of 2021, Mao Geping, the representative brand of Xinguochao Beauty, had laid out more than 30 counters in Yintai Department Store.
  • On December 25th, 2021, Winona, a functional skin care brand, launched its first store in Yintai Department Store.
  • On January 14th, the 14th offline direct store of Juduo settled in Wuhan Yintai Creative City …

Yang Qingsong, secretary general of China Department Store Business Association, once said in an interview with the media that all brand businesses and commercial development need to return to the essence of retail, and physical stores are still the operating resources of retail. Offline stores still have irreplaceable advantages online. Consumers can immerse themselves in the goods and touch the real things in online stores, and better understand the characteristics of goods, thus stimulating the purchase demand.

New brands and international brands are fighting online.

It has been two years since the fashion of national beauty cosmetics was blown.

The "2021 National Cosmetic Industry Regional Research Report" shows that in 2020, the number of new cosmetics enterprises in China exceeded 25,000, with a growth rate of 70%. As of November 2021, the number of surviving enterprises exceeded 90,000.

Perfect Diary, Orange Blossom, Winona and other "light of domestic products" were all popular on the whole network for a while, and platforms such as Little Red Book and Tik Tok were all over them. The Insight Report on Domestic Beauty shows that domestic beauty brands have occupied 56% of the market. For the young consumers of Generation Z, the attraction of domestic beauty products even once far exceeded that of international brands.

In 2020, Yixian E-commerce, the parent company of Perfect Diary, a head domestic brand, was listed on the NYSE, becoming the first China beauty group to be listed on the US stock market, with a market value of US$ 16 billion.

However, the good times did not last long, and the evaluation of domestic brand products on various grass planting platforms also became mixed. The perfect diary of the head once became a frequent visitor to the "black list" of beauty bloggers. For example, the share price of Perfect Diary has been going down all the way, and it has fallen by over 90% from the highest point.

At the same time, many traditional offline brands have seen the sweetness of online and increased their investment in online.

Taking Estee Lauder as an example, after the impact of the epidemic, Estee Lauder Group clearly stated that it would make major adjustments to its sales channel strategy and greatly increase its investment in e-commerce channels.

CEO Fabrizio Freda once pointed out in the release of the financial report in FY 2020 that the strong growth of Estee Lauder’s performance mainly benefited from continuous innovative ideas, digital marketing advertisements and Tmall platform. Among them, more than half of Estee Lauder Group’s sales in China market have come from mobile terminals, and Tmall has contributed the most.

In 2021, the GMV of Estee Lauder official boutique 618 Festival increased by over 100% compared with last year, and the GMV of official website applet live broadcast increased by 600% compared with last year. In the "Double Eleven", from the first wave of pre-sale to the first day of the first wave of official sales (from 0: 00 on October 21st to 24: 00 on November 1st), Estee Lauder’s official flagship store ranked first in both Taobao Live Beauty Merchants List and Taobao Live Tmall Merchants List.

In the "Double Eleven" arena, according to CICC data, from the price caliber per milliliter (ml), the lowest discount prices of Estee Lauder small brown bottle, Lancome small black bottle and Shiseido red kidney in 2021 are 8.5 yuan /10.8 yuan /8.6 yuan respectively, in which the small brown bottle is lowered by 21.3% compared with 2019, and the small black bottle and red kidney are compared with 2019. CICC believes that overseas brands began to seize the top position in the best-selling list of Taobao platform in double 11 in 2018, which is directly related to the improvement of cost performance.

In Tmall’s "Double Eleven" brand TOP transaction list in 2021, only Winona of domestic brands entered the top ten in the beauty category. In the makeup category, Saint Laurent, Estee Lauder and Sanxi Yucheng Top3, the perfect diary and Hua Xizi, which dominated the list in 2020, fell behind to the fourth and sixth places.

Obviously, the stage that brands rely on traffic to get "0 to 1" has passed. After the rise of many domestic beauty products, how to realize the long-term development of "1 to 100" is a problem that domestic brands need to face now. Offline has become the choice of many new brands.

Offline layout into a new brand testing ground

The "online celebrity" playing method of explosive products +KOL grass planting+live broadcast is beneficial to domestic beauty products to gain popularity quickly. However, when this mode becomes the "basic operation" of various brands, it is difficult to guarantee the conversion rate, and the cost of obtaining customers is getting higher and higher. How will the brand itself be concerned by more consumers?

With the peak of traffic dividend, a single consumption scene and channel hinder the development, and more and more domestic beauty brands born online aim at a way to enhance their brand power: offline layout.

Taking Perfect Diary as an example, its parent company Yixian e-commerce prospectus shows that by the first three quarters of 2020, there were more than 200 offline stores of Perfect Diary, and by the end of 2019, this number was only 40. The annual report shows that the cost of expanding the offline experience store of Yixian e-commerce has increased from 50 million in 2019 to 300 million in 2020.

In 2019, Tangduo, which was circled with monochrome eye shadow, also tried offline pop-up shop. In September 2020, it officially opened its first store in Hangzhou Hubin Yintai in77. At present, there are 14 offline direct stores in Shanghai, Chengdu, Chongqing, Hangzhou and other first-and second-tier cities.

"At present, the competition of consumer goods brands in China is changing from the incremental market to the stock market. When it comes to the stock market, the market strategy should shift to improving product strength and brand strength." Wu Lingyun, head of beauty cosmetics at Yintai Department Store, believes that since last year, more and more emerging brands have gone offline from online, and department stores have become the main positions for emerging brands to shape their brand power.

Taking Yintai Department Store as an example, Winona and Juduo opened the first store in China and the first store in the city respectively. The colorist of Xinrui Cosmetics Collection Store opened the first store in Zhejiang in Yintai, West Lake, and entered four Yintai department stores in one breath in 2021.

At the same time, brands are also eager to have deeper interaction with fans through physical stores. For example, Winona has set up a doctor in the counter, and young consumers have a deeper understanding of the brand through the "cute" social scene full of brand characteristics created by Tangduo.

Obviously, a beauty brand needs to become an omni-channel brand if it wants to provide consumers with a more comprehensive brand experience after it reaches a certain volume.

Insiders of Orange Blossom told New Consumer Daily that for beauty brands, offline can create a space for communication and interaction with consumers, making it easier for consumers to perceive a brand’s image, aesthetic tendency, product concept and so on.

When a new brand enters the offline, it is not easy to overtake in a corner. The focus is on experience.

After the epidemic, the value of various channels of beauty cosmetics is being reshaped, especially the offline channels represented by department stores.

In 2021, 37 cosmetic brands won the first place in the national single-cabinet sales in Yintai Department Store, among which Dior, YSL, Armani and Deco were the new "national first cabinets", and many brands such as helena rubinstein, Hailan Mystery, Estee Lauder, Shu Uemura and Xiulike also won the "global first cabinets".

Walking into the store, feeling the atmosphere, trying out and experiencing are indispensable contents in brand marketing, especially for products with great personal differentiation such as beauty cosmetics. The 2021 New Consumption Report of Yan Value Economy shows that the demand for experience and service has become a new trend in Yan value consumption.

The relevant staff of the Orange Blossom team said: "Makeup is a category that needs to be decided through experience. There are all kinds of explosions, hot products, new products and joint products in the store, so that consumers can fully experience the fun our make-up products bring to them."

Taking Juduo as an example, the parent company of Juduo, Juyi Group, built a customized store business management system for the brand in 2019 to manage the daily inventory, sales, promotion and marketing data reports of the store, improve the management efficiency of the store, and reduce operating costs.

In addition to the product trial, the offline store of Juduo will also hold activities such as new product launch conference, blogger meeting, member salon and Halloween makeup PK competition to attract consumers to participate in the experience.

At the same time, the opening of beauty shops and beauty salons is also an excellent place to provide services and experiences for consumers. Common high-end brands in shopping malls, such as CPB, LAMER, VALMONT, Xiulike, Sisley, etc., are all overweight beauty salons.

Take Hangzhou Wulin Store of Intime Department Store as an example. In 2021, 11 new beauty salons including nine brands including La Prairie, Hailan Mystery, CPB, Sisley, helena rubinstein and Fresh were opened, which is also the largest number of newly added beauty salons. These beauty salons are located in secluded places on the second and seventh floors of Wulin Yintai, with an area of 10㎡-25㎡, creating a quiet, high-end and private environment. Customers can enjoy this beauty service hidden in shopping malls with brand consumption points. For brands, this is also a marketing strategy of private domain operation.

According to statistics, in 2021, Yintai Department Store added more than 20 beauty salons nationwide, bringing the total number of beauty salons to nearly 70. Chanel, Dior, Estee Lauder and other brands are making an appointment to expand the beauty salon in 2022.

At present, offline is still the most valuable channel. At present, Intime Department Store has 37 brands including Lancome, Estee Lauder, Mystery of Sea Blue, helena rubinstein, Dior, CPB and SK-II, which have become the "first cabinets" in China. Among them, helena rubinstein, Heilan Mystery, Estee Lauder, Shu Uemura, Xiuliko and many other brands also got the "No.1 cabinet in the world".

However, there are still many challenges for new brands to expand offline.

In Wu Lingyun’s view, emerging brands still face problems such as single product structure, few SKUs and no mature offline operation team.

Take Yixian E-commerce as an example, its founder Huang Jinfeng has publicly stated that one-third of the stores have been closed, opened and closed repeatedly due to the epidemic. The Yixian e-commerce annual report shows that the revenue of offline experience stores only accounted for 3.3% in 2019 and 10.1% in 2020.

Turning to Winona’s parent company, Betegnie, the revenue of offline self-operated stores will only account for 0.09% of the main business income in 2020.

It can be seen that new brands generally face problems such as low efficiency and low customer unit price. Compared with online stores, the performance of offline stores is still slightly insufficient, and the long-term profitability remains to be considered by the market. However, if you want to develop a brand, this is indeed the only way. How to build brand power through "two-wheel drive" on and off the line is the key.

Paying attention to experience and service, returning from online to offline is based on the consideration of the long-term development of the brand, presenting the brand image in the form of shops and consolidating traffic in the form of private domain, which is a necessary path to strengthen customer stickiness and enhance brand vitality.

For domestic beauty brands that want to get rid of the "online celebrity" label, doing offline may help them gain higher and longer-term competitiveness

The 2023 FIFA World Cup ended and Beijing Normal University won the women’s team championship.

People’s Daily Online, Beijing, November 1 (Reporter Yang Lei) On October 31, the 2023 FISU Football World Cup ended in Jinjiang, Fujian. Beijing Normal University beat paulista University of Brazil in the women’s final and won the championship, while paulista University men’s soccer team won the men’s championship.

On the afternoon of October 31st, the battle for the women’s championship of the 2023 FIFA World Cup in Jinjiang was held at the training ground of Jinjiang Football Center. The team of Beijing Normal University, which represented China, played against the team of paulista University in Brazil, and the two sides fought for 120 minutes and drew 2:2. In the final penalty shootout, Beijing Normal University won the championship with a total score of 7:6.

"Today, we made full preparations for playing for 120 minutes and presented a very wonderful game to everyone. It is our honor to stand on the highest podium again after 12 years. " Bi Yan, former China international and head coach of Beijing Normal University, said after the game.

At the 2011 Shenzhen Universiade, Bi Yan helped the Beijing Normal University women’s football team win the championship by beating the Japanese team 2-1. Twelve years later, as the head coach, she led the team to the highest podium in the world college football again.

In the men’s final, paulista University of Brazil beat the Ukrainian National University of Economics and Business men’s soccer team 7-6 in a penalty shootout and won the championship. Hohai University’s men’s soccer team, representing China, created the best result of China University’s men’s soccer team in the FIBA World Cup, and finally won the eighth place.

Tell Dong Lu that campus football has spent tens of billions of dollars without effect, and the assessment mechanism.

Dong Lu bombarded the Football Association and campus football because the Ministry of Education invested tens of billions of dollars to build a football field. However, what fans can remember is only the pictures of children holding football in their hands and doing football exercises. Then, why is the money spent, and our campus football is far from that of Japan?

There are two reasons for this. The first one is that parents don’t support it. Why do I let my children play football? Revitalize China Football? Sorry, parents don’t have this obligation. Therefore, the football fields in most schools are empty and only used by football teams organized by schools. Can’t solve the problem of why parents should support their children to play football. No matter how much money the Ministry of Education spends, it can’t promote the development of campus football.

The second reason is the assessment mechanism. The Ministry of Education has spent money, and it is necessary to see the effect. However, if parents don’t support it, the school should find ways to make achievements, let children do football exercises with football, which is safe and there are many children participating in activities, so football exercises have become the first choice of the school. From the school’s point of view, I have met all the assessment standards recommended by the Ministry of Education. What’s wrong with me?

To sum up, the core of promoting campus football is to solve the following core problem, why parents support their children to play football. Just like a fan I met who often swore at the Football Association, he said that the Football Association did not act, the players did not work hard, and the club only saw the immediate interests. However, his children have to go to college, so all the hopes of China’s football are on other people’s children.

British media talk about the reasons for the decline of football in China: they only care about the present and don’t care about the future at all.

  Recently, according to the domestic media "Netease Sports" quoted the British media "The Sun" as a report, "The Sun" specially sent a long article to analyze the collapse of Super League football, pointing out the chaos behind China football. Although all views may not be correct, the attitude of onlookers is also worth learning and reflecting.

  The British media wrote: From a seemingly rising football power to a complete failure, the prosperity and collapse of football in China are so rapid and violent. At one time, China, like Saudi Arabia now, was the focus of football all over the world. In the 2016-17 season, the Super League began to burn unparalleled money. At that time, they were the most expensive leagues in the world. Super League teams use astronomical wages to attract top players to join, so as to become a football superpower and attract the attention of the world. Their expenses amounted to 320 million pounds, including signing an Oscar from Chelsea for 60 million pounds.

  When talking about football in China, Charles Cardoso, president of a club in Sao Paulo, Brazil, said that everyone believed that China people would do something important in football. China’s transfer market is absolutely crazy. Everyone wants to send their players there because there is plenty of money there. China people think that you can play football if you have money, but money is not the whole of football. You must have correct management and planning. They only care about the present and don’t care about the future at all.

  "The Super League just threw the money out, but it didn’t have any practical effect. For more than ten years, China football has been in ruins, and many football fields have been abandoned. Guangzhou Evergrande, the most successful team in the history of Super League, has a debt of up to 240 billion pounds. Many players didn’t get paid and sued FIFA. Suning Club directly closed down. " The article also mentioned. "In fact, the top-level idea of China managers is good, and the problem lies in the following planners and executors. These people don’t know what it means to host the World Cup, let alone win it. " Dr Rob Wilson, an expert on football finance in sheffield hallam university, believes that China people are trying to buy the gap in football development in the previous 150 years with money and want to win the World Cup. Facts have proved that this is impossible.

  In addition, the report also mentioned that in April 2020, Evergrande started construction of a stadium with a capacity of 100,000 people at a cost of 1.4 billion pounds in Guangzhou. Investor Xu Jiayin said that this stadium will become a world-class landmark building like Sydney Opera House and Burj Khalifa in Dubai. However, after half of the construction, the stadium was confiscated by the government and auctioned.

  Proofread Xu Heng

Fighting in the spring city! The 15th "Installation Cup" Staff Basketball Tournament was successfully held in Jinan.

China Daily, September 18th-From September 15th to 16th, the preliminary round of the 15th "Installation Cup" Staff Basketball Competition (Jinan Division) was successfully opened in Jinan. Four teams from China Construction Installation Company, North China Company, Northeast Company and International Engineering Company gathered in Quancheng, fighting with blood!

Opening! Fighting among the heroes began.

Qi Shubin, member and vice chairman of the Party Committee of Jinan Federation of Trade Unions, Liu Wenjian, deputy general manager of China Construction Installation, Zhang Bo, deputy secretary of the Party Committee, secretary of the Discipline Inspection Commission and chairman of the trade union of No.1 Company, Zhao Bing, deputy secretary of the Party Committee, secretary of the Discipline Inspection Commission and chairman of the trade union of North China Company, Sun Quan, deputy secretary of the Party Committee, secretary of the Discipline Inspection Commission and chairman of the trade union of Northeast Company, and Xu Haibo, member of the Party Committee and chief accountant of international engineering company attended the opening ceremony. At the event site, more than 70 players and spectators participated.

Qi Shubin delivered a speech at the opening ceremony. He expressed the hope that everyone would take this basketball game as an opportunity to further carry forward the great character of the working class, always carry forward the spirit of model workers, labor spirit and craftsman spirit with the attitude of being the master and the main force, write a new chapter in building a strong socialist modernization province in the new era with labor wisdom and forge ahead, and make greater contributions at a new starting point with higher standards.

In his speech, Liu Wenjian said that the 15th "Installation Cup" Staff Basketball Tournament is an important platform to inherit the corporate culture, build a new development pattern of "high precision and superior strength" and fully display the new era, new features and new atmosphere of all staff in China Construction Installation. I hope that the staff will actively participate in sports and exercise and actively participate in the fiery practice of achieving the goal of "leading the development scale, leading the enterprise strength and leading the per capita efficiency".

On behalf of a company, Zhang Bo extended a warm welcome to the leaders, extended good wishes to the coaches, contestants and referees who came from afar to participate in this competition, and sincerely welcomed all the leaders, colleagues and friends who participated in this activity, so that they could enjoy the beauty of Quancheng in their spare time and leave a good memory in the next few days.

Representatives of referees and athletes took the oath respectively.

A loud whistle, Liu Wenjian kicked off for the basketball game, and the fierce competition officially kicked off.

Hot blood! The event is on the verge.

The team is in full swing. Which team can enter the final? We will wait and see! See the elegant demeanour of 4 teams.

The venue was very lively, and the wonderful performance of the cheerleaders pushed the event to a climax and ignited the atmosphere instantly.

Dribble, turn, defense, layup! Every minute is passionate, clapping, cheering, cheering, shouting, every passionate is youth, and exciting competitions are constantly staged in the basketball court.

In the end, two teams, the First Company and the Northeast Company, rushed out of the tight encirclement and got tickets for the finals.

[Editor: Qi Lei]

Suning Siqing distributes football gifts, football teenagers’ dreams and super league training base.

Welcoming his 27-year-old "birthday", Suning’s Nanjing headquarters is full of joy. It’s not just a big cake 27 meters long. As always, public welfare is still the theme of Suning Siqing. 100,000 candied oranges have traveled more than 2,000 miles from Mayang Miao Autonomous County in Hunan to Nanjing. These oranges are the "online celebrity" promoted by the "Chinese Pavilion" of Suning’s e-commerce poverty alleviation.

27-meter-long birthday cake at Suning headquarters

Sugar Orange from Mayang Miao Autonomous County, Hunan Province came to Nanjing Suning Headquarters.

As the celebration of the 27th anniversary of Suning, on the afternoon of December 25th, the football carnival "Warm Christmas in the Name of Love" created by Jiangsu Suning Football Club was held in Xuzhuang Training Base, which was the second consecutive year that Jiangsu Suning Football Club held the Christmas carnival.

The Christmas tree is full of fans’ blessings, the children are running happily on the pitch, Suning.cn team member Li Ang started the live broadcast of the first game of his "commentary" career, and Yang Li, the main player of Suning women’s football team, put on a Christmas hat to interact with the children …

Football carnival activity site

At the event site, children from Suning socialized youth training, "Football 1+1" public welfare project and social recruitment visited Suning Xuzhuang training base under the leadership of the staff, and the base was decorated with Christmas elements, which the children liked very much.

Suning.cn team member Li Ang and Suning women’s football player Yang Li distributed carefully prepared Christmas gifts for the children. "I like my brother Li Ang very much. I hope he will play better in next year’s competition." A child named Li Zhemo also made a small request to Li Ang, hoping that Li Ang would teach him to kick free kicks.

Suning.cn team member Li Ang and Suning women’s football player Yang Li prepare Christmas presents for the children.

At the players’ meeting, Li Ang and Yang Li shared their Christmas experiences with the children. Li Ang said, "Today is the first time I have spent Christmas in this way, and I am very happy with my children. Before Christmas, I would spend it with my family, eat and chat together. " Yang Li said: "I will prepare an apple for myself at Christmas and pray for peace in the coming year."

It is worth mentioning that, under the organization of the club, the children of socialized youth training in Suning had an interesting 4-to-4 football friendly match with the children of "Football 1+1", with Li Ang and Yang Li as the commentators. "It’s very gratifying to see children so happy because of football." Li Ang said: "They got together because of football, and I believe they will also form a deep friendship because of this activity and this football."

Children of socialized youth training in Suning have a friendly match with children of "Football 1+1" public welfare project.

On December 26th, at the 2018 Suning Public Welfare Strategy Conference and the 27th anniversary public welfare birthday celebration ceremony, Suning invited China Foundation for Poverty Alleviation, amity foundation, True Love Dream Foundation and other partners to release 2017 public welfare achievements and 2018 public welfare road map focusing on "precise poverty alleviation, sports, education" and other public welfare fields, so as to convey Suning’s social responsibility and public welfare charity to the society. Football public welfare has become the key content.

"Football 1+1" is a public welfare project jointly sponsored by Suning and amity foundation. Through one-on-one assistance, football education activities are carried out for schools in Jiangsu and Anhui provinces, and campus football training is promoted to interact with leagues, football summer camps and stars. In 2018, this project will continue to advance, so that the joy of football will come to more children in poverty-stricken areas and remote areas. 

Note: This article belongs to the commercial information published by People’s Daily Online. The content of this article does not represent the views of this website, and it is for reference only.

Li Meng has a good performance in the WNBA, scoring in double figures, with the highest positive and negative values in the audience.

On August 5th, Beijing time, China’s Li Meng returned to the WNBA without stopping, and had a good performance. You know, it was not easy for China players to have a chance to prove themselves in the WNBA, but China’s Li Meng did it.

Recently, in the WNBA regular season, the Washington Mysteries beat the LA Sparks 79-77, and China’s Li Meng scored in double figures. Because of his excellent performance, the team was able to win the game. Unfortunately, there was too little playing time and too little possession, otherwise, the performance would be even better.

In this game, Li Meng came off the bench for only 19 minutes. He made 4 of 8 shots, 1 of 3 points, 1 of 1 free throw, got 10 points, 1 rebound and 2 assists, and the positive and negative values +8 were the highest in the game! If Li Meng can get more opportunities, I believe it can get better opportunities.

However, Li Meng is at its peak. Judging from the current situation, Li Meng still has a bright future in the WNBA. After all, he is one of the best players in the China women’s basketball team at present, and he and Han Xu are the twins of the China women’s basketball team in the WNBA.

I believe that the future China women’s basketball team will become stronger as Li Meng and Han Xu learn more skills in WNBA. At that time, China women’s basketball team can win the world championship, which is the most satisfactory moment, and we are looking forward to it.

Even the medium pressure whistle three points! Fang Shuo is more suitable to play in the World Cup than Zhao Rui, and one person has definitely been eliminated.

On the other hand, another defender, Zhao Rui, looked very unhappy after he made a mistake or was substituted for Cape Verde. Obviously, his attitude towards the game was far less than that of the top.

In a warm-up match that ended in the early morning of August 5th, Beijing time, China men’s basketball team beat Cape Verde team from Africa by 20 points. In this match, besides Cui Yongxi, another player who surprised the fans was Fang Shuo.

In this game, Fang Shuo showed his superior handling and shooting ability after matching Zhao Jiwei, and hit the buzzer for three consecutive points before the end of the second and third quarters, which greatly boosted the team’s morale.

You know, China men’s basketball team hasn’t produced a player who can hit a long shot stably in international competitions, even in warm-up matches.

Four years ago, Fang Shuo was also selected for the national team coached by Li Nan, and played in the basketball World Cup. His performance can only be regarded as quite satisfactory. At this moment, Fang Shuo is completely rejuvenated under the system of Djordevich.

In addition to his good three-pointers, Fang Shuo has also made remarkable progress in passing the ball for his teammates. In the game, he once sent a very hidden pass for Wang Zhelin, which allowed the king to dunk and score.

More importantly, Fang Shuo showed a very positive attitude on the court. At first glance, he was ready for the game, because he knew that he had no advantage in the competition of various defenders, and even he was at a disadvantage in age, so Fang Shuo worked hard and dared to make moves as soon as he played.

On the other hand, another defender, Zhao Rui, looked very unhappy after he made a mistake or was substituted for Cape Verde. Obviously, his attitude towards the game was far less than that of the top.

As for Sun Minghui, who played a superstar performance in the CBA playoffs last season, he didn’t play in this campaign, and he didn’t get the reuse of Djorjevic in the previous warm-up match, even though he didn’t play well in the game.

Therefore, in the competition of several big defenders, Fang Shuo has already taken the lead by half a position except Zhao Jiwei, who is definitely the starting player. If he continues to play so well in the following games, it is very likely that he will stay in the 12-man list for the World Cup.

All sides support Shuila, and I’m afraid it will depreciate again in the future. This is the Lakers.

Suddenly, there were more topics about Russell of the Lakers. ESPN reporter A- Smith bluntly said that Russell’s annual salary should be at least 25 million dollars, and Beverly even said that Russell would lose money if he didn’t sign a contract of 100 million dollars. However, Russell only reached a contract of 37 million dollars for two years this summer.

Russell’s contract renewal with the Lakers caused a sensation as soon as it was exposed. Before that, Russell insisted on paying hundreds of millions of dollars, which was unimaginable. But the question is, so many people support Russell, but the fact is that Russell is only willing to sign this two-year and 37 million contract? The reality is very cruel. After a baptism in the playoffs, Russell’s performance made his worth plummet, and no team in the market was willing to offer him a contract, let alone hundreds of millions of contracts.

Russell’s presence on the Lakers’ guard line has complicated the work of others, so it is necessary for the backcourt players who partner with him to share the defense for him, and even the whole team should make up for his loophole. Russell’s attack is also unstable, and wave shots often appear, which is one of the reasons why he was abandoned by the Lakers in the playoffs last season. The Lakers left him mainly in the hope that he could share the organizational pressure for James, with multiple holding points but without much hope.

This summer, the Lakers have done a good job in signing, bringing in many important role players, especially Vincent in the backcourt, which is definitely a threat to Russell. Vincent is a defender who has been certified in the playoffs and played in the finals. After the smooth running-in with the Lakers in the new season, it is highly probable that Russell’s position will be disintegrated, so I am afraid that Shuila will be a substitute in the new season, so it will be a new round of depreciation to meet Shuila.

In this era of defender blowout, it is not difficult to find a point guard of this level, and the defender is not the winner of the championship. A strong front line-up is the basis for winning the championship. Besides, Shui La, a point guard, doesn’t belong to him at all in the playoffs, so so much solidarity is more like an insult to Shui La. After all, he is really worthless.

The last Lakers point guard named Russell dropped directly from the top salary of more than 40 million yuan to the basic salary. Although there are reasons for your love and desire, you can’t deny the influence of the Lakers. Now it’s not easy for Russell to renew his contract with the Lakers, and it’s reasonable for his value to fall again. At present, the most ideal solution for Russell to keep his value is trading, but his future is also confused.