月度归档： 2024 年 4 月

Wearing white protective clothing, we are like a great white guard for health, and we will definitely protect you from going ashore safely! ｜ Angel Diary

　　In the face of the novel coronavirus epidemic, there are such a group of people who are racing against death. They are parents, wives, husbands and children … … But in the face of the epidemic, they are "angels" dressed in white robes. Voice of China’s "Angel Diary", the fourteenth article, records the daily work of the "angels in white" and captures the touch of the frontline of the "war epidemic".

　　It was cloudy on February 10th, 2020.

　　I am Wu Man, a nurse of endocrinology in Houhu Hospital of central hospital of wuhan. Today is the 17th day of my work in the front line of the "epidemic". On February 8, when I was nursing the patient Mr. Yi Lao, I overheard him say, "Tomorrow is my birthday, and I really want to eat a bowl of longevity noodles." After work, I posted this in the work group, and my colleagues wanted to do something for Mr. Yi Lao. Huang Ruxian, a nurse in gastrointestinal surgery, accepted the task of longevity noodles. Near noon on February 9, Huang Ruxian made a birthday cake with bread at home, inserted some candles, and then made longevity noodles. I, Huang Ruxian and other nurses sent cakes and longevity noodles to Mr. Yi Lao, and played birthday songs, clapping their hands to bless him and cheer him up.

　　Mr. Yi Lao said to us: "You have made me spend an unforgettable 76th birthday, and I have regained my confidence in defeating the virus. Although you are wearing protective clothing and masks, you can’t see your faces clearly, but I believe you are all the most beautiful angels in white. "

　　On February 10th, 2020, it rained in Wuhan.

　　I am Dr. Wei Qi from the Department of Hepatobiliary and Gastrointestinal Surgery of Wuhan Hankou Hospital. Today is the 20th day of my participation in the fight against COVID-19 (rescue work), and now I am mainly responsible for the emergency treatment and management of critical patients in fever clinic. The emergency room has been overloaded for a long time, and we have worn all kinds of protective clothing and n95 masks. It is really different every day, but we can still overcome it.

　　My wife is also a nurse in our hospital. Now she is in the isolation ward. The most worrying thing is that she has two babies, who are taken care of by her grandmother alone in the country. She is a very strong person. Every time she calls, she says that her family is fine, so that we can work in the hospital with peace of mind. But I can imagine that a six-year-old and a three-year-old child are naughty, and she may even be in a hurry to cook. Now I hope that the people of the whole country will work together to overcome this epidemic!

　　It will be cloudy on February 10th, 2020.

　　I am Wang Yanli, a doctor in the Department of Respiratory Medicine of Wuhan Children’s Hospital, which is the only designated hospital for children in novel coronavirus, Wuhan. My sisters and I have been working in the isolation ward for 15 days.

　　Two days ago, it was the Lantern Festival. Most of my colleagues forgot this festival, and the careful head nurse Li Wenqing didn’t forget it. Early in the morning, after arranging the affairs of the department, she quickly asked the nurse in the rest area to cook the dumplings, and sent the hot dumplings to each hospitalized patient: "Come, have some sweetness." Although we didn’t eat dumplings or reunite with our families, it was warm to look at their smiling faces. There was something warm on my mind that day. In the afternoon, I went out of the ward and went back to the rest area to prepare for dinner. I found that the nurses and sisters were all busy in the small classroom, and soon the table was filled with all kinds of food we could find, as well as a small cake. I just know that the head nurse’s birthday has passed two days. Everyone made an appointment to make up a new birthday for the head nurse. As soon as the head nurse entered the door, she was moved to cry. Each of us was more than one meter away and sent her blessings one by one. The pistachio of the department said that we will never forget this day.

　　It was cloudy on February 10th, 2020.

　　I’m Jing Wong, head nurse of the first isolation ward of Xiaogan Central Hospital. Today is the 12th day for me to take part in the fight against the COVID-19 epidemic. These days, I am mainly responsible for ward management, clinical nursing and organization and coordination with Chongqing Aid Hubei Medical Team.

　　In addition to basic treatment, we will also give spiritual encouragement to patients every day and strengthen their determination to recover, such as our grandfather in bed 37 — — The 67-year-old critically ill patient was very depressed when he first moved in. Through our daily psychological comfort and chat, he is now obviously relieved compared with before he was hospitalized, and he can even eat by himself. I hope all the patients in the hospital have the same determination and belief in recovery as him. At this moment, if there is a fast-forward button, I hope to go directly to the day when we win the battle!

　　It was cloudy in Wuhan on February 10th, 2020.

　　I am Ge Shengting, a nurse in Hongqiao Campus of Huashan Hospital affiliated to Fudan University in Shanghai. Today is the seventh day of my work in the front line of the "epidemic".

　　After the construction and planning a few days ago, the Wuchang shelter hospital where we are located has gradually entered the right track. Today, it’s my first time to enter the cabin. Seriously, even if I do a good job in psychological construction and stand in front of the gate of the "patient area", my heart beats faster. I pushed the door open and the scene behind it was peaceful. From 8: 00 am to 12: 00 noon, the first "4 hours" I entered the warehouse whizzed past. My uncles and aunts, like my relatives, care about whether I am tired or not. Although my back is soaked, I still don’t want to miss every second of caring for them. Our shelter is like a big ship sailing in the stormy waves, and we in white protective clothing are like a great white guard for health. We will protect you from going ashore safely!

　　It was rainy on February 10th, 2020.

　　I’m Liu Qihui, a nurse in the ICU of cardiac surgery in Hainan Provincial People’s Hospital. Today is the 14th day of my arrival in Wuhan and the 11th day of my fight against COVID-19. I called my grandparents last night and lied to them. I was busy in the hospital (Hainan Provincial People’s Hospital) and may not have time to call them. As a result, they said they already knew that I was in Hubei. I hope I can call them often to report my safety and pay attention to safety! I stopped for a few seconds to reply. Okay. Grandpa used to be a soldier in the 34th Division of the 12th Army of Nanjing Military Region. He said, "When one side is in trouble, all sides can support it. Now it’s your turn to go to the battlefield. Be sure to pay attention to safety and take care of yourself! " Grandpa, I will definitely come home to see you when the epidemic is over. You from afar, please rest assured that we will return safely!

　　It was cloudy in Wuhan on February 10th, 2020.

　　I am Zhou Jienan, a member of the National Emergency Medical Rescue Team of the Second Xiangya Hospital of Hunan Central South University. Yesterday was my 29th birthday, and I came to Wuhan from Hunan. Before I left, I went to the hospital staff barber shop to get a haircut as my special birthday present. This inch is the same as mother’s.

　　In May 2014, her mother, who was also a nurse in the Second Xiangya Hospital, underwent radical mastectomy on the right side and received four stages of chemotherapy. Before she lost all her hair, she decided to take the initiative to give up, and shaved a monk’s head without stopping. I knew she was afraid that I would look uncomfortable every day. After shaving my head, my mother smiled and asked me: Is it okay?

　　After four courses of chemotherapy, black grass quietly emerged from her head. Slowly, my mother made the transition from a buzz cut to a lovely and delicate short perm.

　　On February 9, with the same optimism, I cut a cut with the same paragraph as my mother. It not only saves the time of care, but also facilitates the putting on and off of isolation and protection facilities. Taking advantage of my 29th birthday, I would like to say thank you for your hard work, for giving birth to me, for educating me to grow up with me, and for teaching me to fight the disease with the same inch.

　　I will come back safely. At that time, we will abandon the masks. I want to tell you something about my trip.

　　Reporter from Central Station: Zhou Yifan, Xiao Yuan, Jin Yunjin, Zuo Aifu from Hubei Station, Ling Shu, Zhang Jing, Zhu Yong from Hainan Station and Fu Lei from Hunan Station.

　　Hubei TV: He Bin

　　Xiaogan Station: Yun Nie

David seidler, the screenwriter of The King’s Speech, died at the age of 86.


1905 movie network news According to foreign media reports, senior screenwriterbigdefendSeideler died at the age of 86. According to his agent, david seidler died while fishing in New Zealand on March 16th, local time. David seidler once relied onThe king’s speechWon the best original screenplay award at the 2010 Oscar, and the film also won the best film, director and leading actor at the current Oscar. He has also written plays for many films, such as Onassis: The Richest Man, Subversion Instruction, Pioneers, Stage Love and Our Days.　


In the first quarter, the total retail sales of consumer goods actually increased by 8.1%, and the market continued to be active.

　　Cctv newsThe National Bureau of Statistics released the data of consumer goods market in the first quarter today. Meng Qingxin, director of the Department of Foreign Trade and Economic Cooperation of the National Bureau of Statistics, said that China’s consumer goods market continued to be active in the first quarter and the consumption structure continued to be optimized.

　　First, the overall consumer goods market continued to be active, and the basic role of consumption in economic growth was further enhanced.

　　In terms of nominal growth, in the first quarter, the total retail sales of social consumer goods was 9,027.5 billion yuan, up 9.8% year-on-year, and the growth rate was 0.1 percentage point faster than that in January-February. Among them, in March, the total retail sales of social consumer goods was 2,919.4 billion yuan, up 10.1% year-on-year, and the growth rate was 0.4 percentage points faster than that in January-February. In terms of actual growth, after deducting the price factor, the total retail sales of social consumer goods increased by 8.1% in the first quarter, 0.1 percentage points faster than that in January-February; Among them, the actual growth in March was 8.6%, 0.6 percentage points faster.

　　Residents’ consumption continues to grow steadily and rapidly, and the market scale continues to expand, which further strengthens the pulling effect on economic growth and becomes a "stabilizer" and a "ballast stone" to keep the economy running smoothly. In the first quarter, the contribution rate of final consumption expenditure to economic growth was 77.8%, which was 46.5 percentage points higher than that of total capital formation.

　　Second, emerging formats are booming, and traditional retail continues to pick up.

　　With the increasing popularity of the Internet, especially the mobile Internet, emerging consumption such as online retailing has developed rapidly. According to the statistics of the Ministry of Industry and Information Technology, as of the end of February, the total number of mobile Internet users in China reached 1.28 billion, and the cumulative traffic reached 6.89 billion GB, up by 14.8% and 186% respectively. There were 1.19 billion users using mobile phones to access the Internet, and the Internet traffic reached 6.72 billion GB, up 206% year-on-year, accounting for 97.5% of the total mobile Internet traffic. In the first quarter, the national online retail sales reached 1,931.8 billion yuan, an increase of 35.4%. Among them, the retail sales of physical goods was 1,456.7 billion yuan, up by 34.4%, and the growth rate was 24.6 percentage points higher than the total retail sales of social consumer goods, accounting for 16.1% of the total retail sales of social consumer goods.

　　While the emerging formats are growing rapidly, the traditional retail industry actively expands sales channels, accelerates online and offline integration, and continues to maintain a warming trend. According to estimates, in the first quarter, the retail sales of entities above designated size, including supermarkets, department stores and specialty store, increased by 8.9% over the previous year, and the growth rate increased by 1.7 percentage points over the same period of last year; Among them, the retail sales of supermarkets, department stores and specialty stores above designated size increased by 7.7%, 5.5% and 9.6% respectively year-on-year, which was 2.5%, 1.0% and 3.9% higher than the same period of last year, while that of specialty store increased by 9.5% year-on-year, and the growth rate was basically the same as that of the same period of last year.

　　Third, the consumption upgrade trend continued, and the basic living consumption increased rapidly.

　　With the in-depth implementation of the innovation-driven development strategy and the steady growth of residents’ income, residents’ personalized, quality and diversified consumption needs are constantly expanding. Some commodities related to consumption upgrading continued to maintain rapid growth. In the first quarter, cosmetics, household appliances and other commodities of units above designated size increased by 16.1% and 11.4% year-on-year, respectively, 6.2 and 3.4 percentage points faster than the same period of last year; Automobile products increased by 7.4%, and the growth rate accelerated by 5.1 percentage points. Among them, new energy vehicles and sport utility passenger vehicles (SUVs), which represent the direction of automobile consumption upgrading, grew strongly. According to the statistics of China Association of Automobile Manufacturers, in the first quarter, new energy vehicles sold 143,000 vehicles, up 154.3% year-on-year; The sales of sport utility passenger cars (SUVs) reached 2.655 million, up 11.3% year-on-year.

　　At the same time of the transformation and upgrading of residents’ consumption, basic living goods continued to grow steadily. In the first quarter, clothing, shoes, hats, needles, textiles and daily necessities of units above designated size increased by 9.8% and 12.3% year-on-year, respectively, accelerating by 3.6 and 3.8 percentage points over the same period of last year, and grain, oil and food also maintained a rapid growth of more than 10%. The catering revenue of units above designated size increased by 8.0% year-on-year, and the growth rate was 0.7 percentage points faster than that of the same period of last year.

　　Fourth, the urban and rural structure continued to be optimized, and the proportion of rural markets increased.

　　In recent years, the income growth rate of rural residents has continued to be faster than that of cities and towns. The consumption infrastructure such as transportation, logistics and communication in rural areas has been further improved, and e-commerce has been continuously extended to the vast rural areas to promote the continuous release of rural residents’ consumption potential. In the first quarter, the total retail sales of consumer goods in rural areas was 1,317.9 billion yuan, up by 10.7% year-on-year, and the growth rate was 1 percentage point higher than that in cities and towns, accounting for 14.6% of the consumer goods market, up by 0.1 percentage point over the same period of last year.

　　Five, the rapid development of tourism and entertainment market, consumer will continue to increase.

　　Residents’ cultural entertainment and tourism consumption continued to maintain rapid growth. In the first quarter, the total box office of national movies exceeded 20 billion yuan for the first time, up by 39.8% year-on-year, of which the box office of domestic movies was 15 billion yuan, up by 93.2%, accounting for 74.2% of the total box office from 53.7% in the same period of last year, and continued to occupy a dominant position in the market. The tourism market continues to be hot, and residents’ enthusiasm for traveling is high. According to the comprehensive calculation of the data center of the National Tourism Administration, the whole country received more than 380 million tourists during the Spring Festival this year, up 12.1% year-on-year, and realized tourism revenue of 475 billion yuan, up 12.6% year-on-year.

　　With the steady growth of residents’ income and the steady improvement of employment situation, China’s residents’ consumer confidence and willingness to consume continue to increase. According to the consumer confidence survey conducted by the China Economic Climate Monitoring Center of the National Bureau of Statistics, in February, the consumer confidence index of China was 124.0, 1.7 points higher than that of the previous month and 17.9 points higher than the average since 2012, reaching a record high. Among them, the satisfaction index reflecting consumers’ views on the current situation is 119.0, 1.8 points higher than last month and 18.2 points higher than the average since 2012; The expected index reflecting consumers’ views on the future situation is 127.4, 1.7 points higher than last month and 17.7 points higher than the average since 2012.

　　 Six, the supply of consumer goods is stable, and the demand for consumer logistics is strong

　　The industrial production of consumer goods grew steadily and rapidly. In the first quarter, the added value of pharmaceutical, food, computer and other electronic equipment manufacturing industries maintained rapid growth, which was higher than the growth rate of industrial added value above designated size in the same period. Investment in communication, culture, sports, entertainment and education, which are directly related to consumption, has grown rapidly. In the first quarter, investment in culture, sports and entertainment increased by 25.3% year-on-year, 15.9 percentage points faster than the same period of last year; Investment in education increased by 26.9%, accelerating by 14.7 percentage points; The investment in computer, communication and other electronic equipment manufacturing increased by 15.4%, and the transportation, warehousing and postal services increased by 9.7%, all of which were significantly faster than the average growth rate of fixed assets investment in China.

　　With the continuous expansion of total consumption, the demand for logistics is strong. In January and February, the total amount of social logistics was 36.8 trillion yuan, a year-on-year increase of 7.7%, and the growth rate was 0.8 percentage points higher than that of the same period of last year. Among them, the total logistics of units and residents’ goods increased by 32.7%. The business volume of express delivery service enterprises nationwide totaled 5.97 billion pieces, an increase of 31.2%.

　　Driven by the continuous structural reform on the supply side and the steady growth of residents’ income, the vitality and stamina of domestic demand development will continue to be released, new formats will grow rapidly and new business models will emerge, and traditional physical retail will continue to pick up. China’s consumer goods market is expected to continue to maintain rapid growth. (CCTV reporter Li Juan)

China online celebrity economic observation in the past year： 50 lipsticks can be sold in one second.

　　Perspective of online celebrity’s economic fieldManufacturing marketing myth:

　　You can sell 30 million yuan of clothes and 15 thousand lipsticks in 5 minutes.

　　Shaping the fan economy:

　　The data shows that 76.6% of the "post-95/00" will "plant grass" (under the recommendation of others, they will have a desire to buy a certain commodity) and online celebrity will recommend products.

　　Faced with regulatory issues:

　　In response to related issues, relevant people suggested that in the future, big data technology and information technology should be used to support the law enforcement of online transactions, and a unified supervision system and regulatory agencies for Internet transactions should be established.

　　Earlier this month, 2019 Weibo Super Red Man Festival was held in Chengdu. The gathering of online celebrity, MCN organization (content incubation and management organization) and mainstream platforms in the whole field provides an opportunity for observing online celebrity’s economy. Why did online celebrity bring the goods? Who is being planted with grass? Where is the future of online celebrity’s economy? Over the past few days, Chengdu Business Daily-Red Star journalists have talked with practitioners in various links of online celebrity’s economic industrial chain and observed online celebrity’s economy in the past year.

　　With the help of Tik Tok’s color test, Li Jiaqi, the "lipstick brother" who captured thousands of girls, sold 15,000 lipsticks in five minutes, setting a myth of carrying goods with a turnover of 3.53 million in five and a half hours of live broadcast … … Online celebrity people with their own traffic have become walking "cargo planes". Under their recommendation, one network explosion after another was born.

　　It is not difficult for Zhang Dayi to sell 30 million yuan of clothes in five minutes. Its Taobao shop became the first Taobao shop with sales of "double 11" exceeding 100 million yuan. As a major shareholder, Ruhan Holdings also listed on NASDAQ in April this year, becoming the "first share in online celebrity". Why did online celebrity bring the goods? Who is being planted with grass? What are the feasibility, uncertainty and problems of online celebrity’s economy? How to make it develop more healthily and orderly?

　　On August 31st, last year, Zhang Dayi launched Mickey’s 90th anniversary joint venture with Disney, which sold 220,000 pieces that day and exceeded 30 million in five minutes. Just at the 2019 Weibo Super Red Festival held in Chengdu, Zhang Dayi revealed The Secret Behind.

　　"Nowadays, young people buy goods not only by looking at the product itself, but also by caring about the label meaning behind the product. Presented with rich content and forms, let brands and users find resonance in label preferences. " On August 3, Zhang Dayi, who appeared in Chengdu, mentioned that for the generation born from 1996 to 2010, label preference is one aspect to please this part of users.

　　According to Accenture’s "Global Post-90s Consumer Survey China Insight" report, social media will become the main consumption channel for post-90s consumers in China, and about 70% of the respondents expressed interest in shopping and trading directly through social media. "Social media is just the need of young people. Use social media such as Weibo to empower products, create products with social attributes for users, and make products become social currency." With the fast pace of life and increasingly scarce time, Zhang Dayi believes that users need different experiences more.

　　"Same paragraph, joint name, limited edition … … These keywords can reach the high point of contemporary young people. " Zhang Dazhao told reporters that the expression of selling goods should be straightforward. "In the era of rapid expansion of information, it is difficult for everyone to spend a lot of time speculating on the meaning behind the information. It is very important to say that it is understandable and it is also the basis for online celebrity to communicate with users." Zhang Dayi said that live broadcast is the most efficient form of expression at present, and it is dynamic and two-way. Therefore, starting from 2016, she will launch live broadcast every month to help users "plant grass" and "pull grass", and will also use marketing methods such as lottery coupons to enhance the stickiness and interactivity of fans. Zhang Dayi believes that social media is changing the way goods are sold.

　　Changes in consumption habits

　　Sina Weibo data shows that

　　76.6% "after 95/00" will be "planted with grass"

　　Behind Zhang Dayi’s marketing myth of "selling 30 million yuan in five minutes", Kiki, a 24-year-old native of Chengdu, is there. Kiki is a new media operator. She was an online shopping enthusiast in college. She followed many online celebrity on Weibo, and Zhang Dayi was one of her earliest bloggers. Outside of work, it has become her daily routine to visit Weibo and "buy in buy buy" with online celebrity. Kiki’s current salary is about six or seven thousand yuan per month. In addition to daily expenses, "the rest of the money is almost entirely contributed to online shopping", and the categories include clothing and cosmetics. Kiki told the Chengdu Business Daily-Red Star journalist that online celebrity’s recommendation almost became the only reference factor in her online shopping choice.

　　How much does online celebrity’s economy affect the post-95/00 generation?

　　The relevant person in charge of Sina Weibo provided the reporter with a "2018 Weibo E-commerce Industry Survey Questionnaire". Through a survey of 2,153 samples, it was found that 76.6% of the "post-95/00" will "plant grass" products recommended by online celebrity, and 18.8% of them will choose to buy directly after being recommended by a trusted blogger; 73.7% of the post-90s generation will "plant grass" for products recommended by online celebrity, and 18.9% of them will choose to buy directly after being recommended by trusted bloggers. Another "2019 Global online celebrity Marketing Survey" pointed out that two-thirds of consumers said that as long as online celebrity revealed its relationship with a certain brand, they would believe the product recommendation; 88% of consumers said that they had bought a certain product on the recommendation of online celebrity.

　　According to Wang Jia, COO of Tastemade China, online celebrity’s economy was sought after after after 95/00 because they expressed their demands.

　　“‘ After 95/00 ’ The biggest feature is that the mental structure has just formed, ‘ Self-awakening ’ It is their label. " Wang Jia told Chengdu Business Daily-Red Star News reporter that these people have the impulse to be opinion leaders, and it is thoughtful to try to express their opinions. "The desire to become an opinion leader forces them to pay attention to a lot of content, but this group of people born in the Internet age ‘ New Humans ’ All of them are characterized by fragmentation of information and diversification of choices. "

　　Change of strategic location

　　"Who controls the key nodes of information dissemination?

　　Who will have the opportunity to quickly become popular. "

　　According to the data released by Sina Weibo, in the first quarter of this year, there were 465 million monthly users in Weibo, an increase of 54 million year-on-year and 203 million daily users. As of June this year, the overall scale of Weibo’s head authors has reached 780,000, among which the scale of big V users is nearly 60,000.

　　"In all fields, future opinion leaders (KOL) are the core strength. Like the brand’s continuous rejuvenation, KOL and the brand are all aimed at reducing decision-making costs." Feng Min, CEO of Hangzhou Ruhan Holding Co., Ltd. told reporters that in such an era, the rapid economic development of online celebrity is a necessary and irreversible process. Ruhan Holdings, the "first share in online celebrity", owns top KOLs such as Zhang Dayi and Daikin, and was listed on NASDAQ in April this year.

　　"Only when the aesthetics in a certain field has output to fans and can help fans improve their decision-making ability can they become online celebrity." However, due to the aesthetic diversity of human beings, KOL in more and more subdivided fields has also appeared. Therefore, in Feng Min’s view, whoever controls the key nodes of information dissemination will have the opportunity to quickly become popular in a very short time. "As a KOL or MCN institution, it is even more necessary to improve the efficiency of information transformation. We will choose the most suitable platform for content distribution according to KOL’s own attributes. "

　　"There is no Zhang Dayi after Zhang Dayi. The head KOL, like the head players, is unique and limited. We can guarantee that our system will continuously produce players who are qualified to play professional games, but we cannot guarantee that every KOL is Messi. " Feng Min told reporters that becoming a superstar depends on the right time, the right place and the right people. Nevertheless, "other head players can still provide their own strength for the wonderful presentation of the game." Feng Min said.

　　Three major problems

　　Value-oriented sustainability of consumption experience

　　In recent years, the "planting grass" mode of social e-commerce platform has brought huge traffic and benefits, and many video and blog platforms have followed suit. Previously, the removal of the little red book undoubtedly sounded the alarm for the simple and rude "planting grass" model.

　　Thinking of responsibility

　　Only responsible for promoting, not responsible for after-sales consumer rights. Where to put them?

　　In the view of Sun Quan, a marketing professional, online celebrity’s economy has overcome the alienation and intangible falsehood of exquisite advertisements in traditional e-commerce propaganda, flattened product information, and brought more direct use and experience introduction through the use of people themselves, assuming that they are real people from the same consumer perspective. Online celebrity will also give feedback and answers according to the concerns and needs of fans, and recommend them accurately and strongly. For advertisers, integrating online celebrity and doing a combined marketing is more accurate than traditional propaganda, and it has short cycle, quick effect and can be shipped quickly in large quantities.

　　On the other hand, Sun Quan thinks that the negative impact of online celebrity’s economy can’t be ignored: a large number of online celebrity started from grass roots, and they don’t have a perfect research and real use cycle when they receive advertisements, only responsible for promotion, not after-sales. If the manufacturer is irresponsible and just wants to make a quick cash deal, then once there is a problem with the product, it will bring a bad consumer experience, "consumers will have a hard time saying."

　　Thinking of influence

　　How to curb teenagers’ lack of judgment to show off their wealth and keep up with the joneses?

　　Zhu Wei, deputy director of the Communication Law Center of China University of Political Science and Law, pointed out that "planting grass posts" are essentially advertisements, because they can be realized directly through content drainage. According to the provisions of the Interim Measures for the Administration of Internet Advertising in 2016, media platform operators, advertising information exchange platform operators and media platform members should take technical and management measures to stop illegal advertisements that they know or should know.

　　At the same time, showing off wealth and keeping up with the joneses may have a very negative impact on teenagers. "They lack judgment, are easily biased, and have psychological problems. In serious cases, they will also participate in this comparison through naked loans and other channels ‘ Bubble ’ Medium. " Liu Chengbo, deputy director of the strategy department of the Education Development Research Center of the Ministry of Education, said.

　　He Zhicheng, a lawyer of Shanghai Junlan (Wuxi) Law Firm, suggested that in the future, strong big data technology and information technology should be used to support the law enforcement of online transactions, build a unified national Internet transaction supervision system and supervision institutions, and at the same time promote the autonomy of online platforms, and make up for the lack of legal rules with personalized autonomy rules.

　　Thinking of mode

　　From prosperity to decline, are many marketing really "omnipotent"?

　　In fact, there are quite a few cases of "online celebrity" roller coaster from prosperity to decline. How can online celebrity get rid of the fate of being replaced by the next wave of online celebrity? Shen Guolin, an associate professor at Fudan University’s School of Journalism, believes that if you want to bid farewell to the short "fresh-keeping period" and truly become a "century-old brand", what you need is a real word of mouth and a loyal customer base. In other words, stores should practice their internal skills in "invisible places" instead of making an "embroidered pillow".

　　Qi Xiaozhai, president of the Shanghai Business Economics Association, also said that when consumers choose "online celebrity", what they value is creativity and face value, which is a matter of opinion. However, "online celebrity" should also have a "core", and it will be "cool" sooner or later if it relies too much on external contrast such as marketing.

　　A trend

　　"online celebrity’s economy will gradually return to rationality and return to the commodity itself."

　　Sun Quan said that the rise of online celebrity’s economy stems from the traffic bonus caused by the Internet explosion. With the normalization of Internet commerce, the strengthening of the state’s supervision over the social influence of Internet celebrities, and the consumers’ pursuit of better consumption quality and experience, online celebrity’s economy has entered the second half of the Internet era.

　　"online celebrity’s economic form of bringing goods still has room for continuity, but it will gradually become rational, and the final foothold and the key to promoting the transaction will return to the goods themselves." Sun Quan said.

　　Wang Jia also mentioned that the birth of a large-scale incubator base in online celebrity in recent years marked that "online celebrity economy" has embarked on the fast track of development. However, the rapid development of "online celebrity economy" has also exposed shortcomings in content and product quality. Wang Jia believes that there are indeed some content e-commerce platforms with large traffic and strong carrying capacity, but some consumers have a bad experience. In his view, this is due to the entire e-commerce infrastructure rules, consumer protection system and business quality control system. Not yet fully established. "This is just a process. From a long-term perspective, the platform has recognized these problems and started to introduce various policies to guide merchants to improve product quality and service capabilities." (Chengdu Business Daily-Red Star Journalist Peng Xiangping Comprehensive Xinhua News Agency)

Geely Xingyue L officially went on sale for RMB 137,200-185,200.

Geely Xingyue L officially went on sale for RMB 137,200-185,200.

　　Sina Auto News On the evening of July 20, 2021, the brand-new compact SUV—— was officially launched. This car is Geely’s entry into the 4.0 era, and it is one of the heavy models based on CMA super matrix. The new car will be equipped with a 2.0T engine of the Drive-E series, and six models will be launched according to the configuration, with the price range of 137,200-185,200 yuan.

Geely xingyue l guide price car make and model Price (ten thousand yuan) 2021 2.0TD DCT EVO two-wheel drive comfort type 13.72 2021 2.0TD DCT EVO two-wheel drive luxury model 14.52 2021 2.0TD DCT EVO two-wheel drive distinguished model 15.52 2021 2.0TD DCT EVO two-wheel drive flagship model 16.52 2021 2.0TD high-powered automatic four-wheel drive distinguished model 17.52 2021 2.0TD high-power automatic four-wheel drive flagship model 18.52
Geely Xingyue L officially went on sale for RMB 137,200-185,200.
Geely Xingyue L officially went on sale for RMB 137,200-185,200.
Geely Xingyue L officially went on sale for RMB 137,200-185,200.
Geely Xingyue L officially went on sale for RMB 137,200-185,200.

　　1, based on CMA architecture, positioning compact SUV.

　　2, brand-new family design language, burly shape

　　3, 2845mm wheelbase, leading at the same level.

　　4, "Vision Picture Scroll" IMAX screen (also known as meter-level full screen), full of science and technology.

　　5. Equipped with 5G-AVP1km unmanned parking technology, it can realize 1km unmanned parking.

　　6. The whole system is equipped with VEP4 inline four-cylinder all-aluminum turbocharged engine of Drive-E series.

　　7. Geely Xingyue, Xingrui and Xingyue L were officially named Geely brand CMA high-end series "China Star".

　　8. In September this year, Geely brand will launch the global power system, Geely GHS 2.0 intelligent hybrid system.

　　In terms of appearance, Geely Xingyue L adopts the design concept of Geely 4.0 era. The straight waterfall air intake grille on the front face is decorated with a large number of chrome trim strips, and the all-black LOGO embedded in the center is highly recognizable, which further highlights the sense of luxury. The large trapezoidal air inlets on both sides of the bumper and the three-stage design increase the sense of movement of the whole vehicle. Although the compact SUV is positioned, it is more like a higher-level medium-sized SUV in terms of visual effects and momentum.

　　With six body colors of oyster white, aurora silver, jet black, basalt gray, Mars red and emerald blue, it further attracts the love of young consumers.

　　Headlight modeling and Xingrui adopt the same design language. The upper and lower parts of the headlight are equipped with three-stage LED strip, while the main light source has 126 LED bulbs, with an illumination distance of 175m and a road illumination width of 23 m. It also has active safety lighting design, and supports light show functions such as automatic headlights, intelligent far-near light switching, three kinds of greeting lights, Goodbye farewell mode, etc., and supports customization and late FOTA.

　　On the side of the car body, the tall car body of Geely Xingyue L and the raised wheel eyebrows at the front and back create a more hard-core atmosphere style, and the D-pillar is straight and tough, which can also provide sufficient head space to a certain extent. In terms of body size, its length, width and height are 4770/1895/1689mm and its wheelbase is 2845mm, which has reached the range of many medium-sized SUVs. In terms of rims and tires, according to the vehicle configuration, 235/55R18, 235/50R19 and 245/45R20 will be provided.

　　On the tail, the whole vehicle uses a lot of horizontal lines to create a wider visual effect, and the penetrating taillights are naturally an indispensable design element, which, with the embellishment of irregular chrome-plated strips on the bumper, makes the whole tail more recognizable.

　　It is worth noting that the Xingyue L adopts a hidden exhaust layout, which is understandable as a luxury-oriented Xingyue L. If you really want to exercise, you should give it to Xingyue S.

　　As for the interior, the three large screens across the center console are the biggest highlights, which are officially called "horizon picture scroll" IMAX screen (also known as meter-level full screen). For example, the flat picture scroll integrates the three screens of 10.25-inch digital LCD instrument, 12.3-inch multimedia screen and 12.3-inch touch HD co-pilot’s exclusive screen, which improves the sense of advanced and technology of the whole cockpit. Moreover, this horizontal line can further widen the visual width of the car and look more atmospheric.

　　In terms of material selection, as a new model in the era of Geely 4.0, the interior of Xingyue L also uses a large area of suede material with pearl stitching and gold ornaments to create a more advanced interior texture.

　　In terms of driving assistance, Geely Xingyue L is equipped with parallel assistance, lane departure warning, lane keeping, road traffic sign recognition, active braking, reversing side warning, ACC adaptive cruise and adaptive approach light selection.

　　In addition, it will be equipped with 5G-AVP1km unmanned parking technology, which can realize 1km unmanned parking and L4 automatic driving in some scenes and working conditions. With the help of 5G technology, real-time communication among V2X (parking lot), VtoCloud (vehicle cloud) and VtoMobile can be realized, and vehicles can find parking spaces, locate owners and find owners independently.

　　In terms of intelligent interactive configuration, the new car will be equipped with Geely’s latest GKUI car system, and the overall function has maintained a consistently high level. In addition, the new car is equipped with 10 high-performance speakers, Bose’s unique digital signal processing technology, and Bosce advanced sound system tailored by ANC active noise reduction function. In addition, the global FOTA function is added, which can realize the upgrade function of the whole vehicle in intelligent safety domain, infotainment domain, power chassis domain and body control domain.

　　In terms of comfort, the new car provides a five-seat layout, with soft and comfortable cushions and good cushion length, and the rear center floor is also fully flat, and the rear seats also support angle adjustment, thus ensuring comfort.

　　In terms of power, the new car is equipped with the Drive-E series VEP4 inline four-cylinder all-aluminum turbocharged mid-range direct injection gasoline engine, with two power adjustments, the maximum power is 218 HP and 238 HP respectively, and the peak torque is 325 Nm and 350 Nm respectively. The transmission system is matched with 7-speed wet DCT gearbox and 8AT gearbox from Aisin respectively. According to the official data, the acceleration of 0-100km/h of 2.0TD high-power version is 7.7 seconds, and that of 0-100km/h of 2.0TD low-power version is 7.9 seconds, and the braking distance is 37.37 meters.

　　In addition, the new car is also equipped with the sixth-generation four-wheel drive system of Borgwarner, which has faster intervention speed and more torque, and the torque of the front and rear axles can be distributed 50: 50, thus bringing stronger off-road performance and passing performance to the vehicle.

Geely Xingyue L officially went on sale for RMB 137,200-185,200.

　　From the positioning point of view, Geely Xingyue L can be regarded as a product with dislocation competition, which has the pricing of its own brand compact SUV, but it has surpassed many joint venture brands at the same level in body size and has a rolling existence in configuration. Since the debut of Shanghai Auto Show at the end of April, more than 20,000 orders have been received, which shows that the new car is hot, and at the same time, it is further seen that it has achieved the strength of joint venture and independent kicking.

　　According to the editor, the Star Yue L is fully equipped with explosive physique. Whether it is sincere pricing, leapfrog body size, atmospheric design, high-tech interior style, comprehensive configuration level, spacious space performance, CMA module platform or the same Drive-E series 2.0T engine, it can be seen that the Star Yue L is excellent in hardware and software strength, and it is believed that it will become another milestone product in Geely 4.0 era after listing.

First cut the price, then stop production. Why is LI the owner of ＂backstab＂？

Text | Huaxia Energy Network

"It’ s another price cut of 20,000, and it’ s announced to stop production. It feels like being backstab." A car owner who just booked a Li one not long ago told Huaxia Energy Network, "Now it’s time to return the reservation and wait and see. After all, there are other options on the market."

Recently, LI was caught in the vortex of "cutting prices and stopping production", which was acknowledged by the official customer service and related personnel in LI on the 5th. Previously, LI had publicly stated that he would release Li one’s "flat replacement" ideal L8 in the future to replace the current Li one, but the specific time has not yet been announced.

On September 3, LI released "About Li ONE for sale" on the official APP.HoubaoDescription of Barriers and Software Upgrade Services, which indicates that after the release of L8, the basic guarantee of Li ONE will not be affected, but in this announcement, the news that it is about to stop production has not been publicized.

As the first model released by founder Li Xiang, Li one can be called "outstanding achievements". The car was released in October 2018 and officially delivered in December 2019. In less than three years after delivery, he has led LI to win the sales champion of new forces and the sales champion of medium and large SUVs several times, which has accumulated a good reputation for the ideal.

However, the more so, the more surprising LI gave up this car. Giving up the brand name for three years and replacing it with a more "standard" but no accumulation L8 is quite rare in a very successful car.

Behind this action, it reflects the difficult situation that LI is facing at present.

If you don’t pick it up, the sales volume will be halved.

In the past August, it was a "disaster" for LI, and the monthly sales volume was "halved" month on month and year on year.

According to the official data of LI, a total of 4,571 vehicles were delivered in LI in August, down 51.54% year-on-year and 56.14% quarter-on-quarter. From January to August, a total of 75,400 vehicles were delivered, a year-on-year increase of 56.5%; Since the delivery, the historical cumulative delivery volume is nearly 200,000 vehicles.

As LI’s new L9 model was only delivered on August 30th, the above sales data almost completely depend on Li one. It is with this model that the ideal sales volume has been equal to that of Tucki, Weilai and Nezha.

On the one hand, the current L9 has just been listed, and it is limited by the production capacity of some parts in the supply chain, so it is impossible to increase the volume quickly. On the other hand, Li ONE is influenced by the upcoming release of new cars, and consumers are holding money to wait and see.

From a deeper perspective, LI is extremely dependent on a specific market group at present, which will lead to the emotional fluctuation of this market group in any vehicle change, upgrade and new action, resulting in internal competition among different models, which will have a huge adverse impact on its vehicle sales.

Take Ideal L9 as an example. It is the same technical route as Li ONE, and it also focuses on medium and large SUVs. The prices are 350,000 yuan and 460,000 yuan respectively, both of which belong to the high price range. "It can be said that the two models are direct competing products, and the target users and product positioning are highly similar, which has a great impact on the sales of the whole company." A car critic told Huaxia Energy Network.

The direct evidence of the competition between the two products is in LI’s own performance conference. On August 15th, the company released Q2 financial report, saying that the expected delivery volume of Q3 was 27,000-29,000 vehicles. According to the current data, if the sales volume of L9 successfully exceeds 10,000, the sales volume in Li ONE in September will be halved compared with that in July, and the competition between the two products is very obvious.

On August 31st, Li Xiang revealed on social media that both Pro and Max versions can be selected for the new ideal L8 six-seat and five-seat VIP models. Pro version corresponds to the combination of AD Pro and SS Pro, while Max version corresponds to the combination of AD Max and SS Max. AD Max ADopts dual Orin X+ lidar+full set of security redundancy, while AD Pro is the world premiere of a high-performance ad chip with high cost performance.

Judging from the information published at present, there is still no significant difference between L8 and L9 in terms of target users and product positioning, which means that after the launch of L8, LI’s overall sales volume will still face the dilemma of "beating itself". If the price difference is too large, it will even cause fierce reactions from some scheduled L9 users, just as Li ONE announced the price reduction this time.

Surrounded by tigers, the situation is embarrassing.

LI’s current embarrassing situation has something to do with targeted competition from outside.

Li ONE’s success depends largely on its accurate product positioning. But three years later, this market has been targeted by many players. Whether LI can survive under the encirclement and suppression of new forces and old rivers and lakes will be the main problem in the future.

In July, at Huawei’s press conference, Yu Chengdong made a high-profile announcement about the M7. This car belongs to the extended program, and its product positioning, target users and price range are almost the same as those of Li ONE. Although the series of cars in the world were launched by Xiaokang Selis, neither officials nor consumers will doubt the "Huawei lineage" of this car.

At this press conference, Yu Chengdong also praised the technology of extended range, saying that extended range is a very good choice, and extended range is the closest step to pure electricity, because the battery capacity is large and there is no direct drive of fuel engine, which reduces the maintenance cost and improves the ride comfort and performance.

Due to the strong benchmarking nature of this product, Auxiliary snatched a large number of ideal potential users as soon as it was released, and obtained 20,000 scheduled orders on the same day. Although the sales volume in the first month shows that there is still a big gap between Li ONE and China, the gap is not obvious, and it will continue to grow when Li ONE announces to stop production.

Perhaps the ideal felt the crisis. Shortly after the release of M7, the news that the ideal L8, which should have been released next year, will be accelerated began to appear, and it was recently proved that it will be released this year. The two models have not yet fought head-on in the market, but from the ideal hasty response, it is enough to see the tremendous pressure felt by the company.

If Huawei is a foreign "invader", then the "peers" such as Wei Lai, Tucki and Nezha, who belong to the new power camp, are as tough to deal with. The relationship between Ideal and them has entered the stage of all-round competition from the previous dislocation competition.

Take Weilai, which is also a high-end car, as an example, its second brand with a positioning of 200,000 yuan has been on the line, and news has come out that it will release the third brand with a positioning of 100,000 yuan, directly killing and grabbing the market.

When the new forces were in full swing, BYD quietly surpassed Tesla in the first half of this year and became the world’s first car company in terms of new energy vehicle shipments. At the same time, whether it is joint venture brands such as Volkswagen, Mercedes-Benz or BMW, or independent brands such as Great Wall, Chang ‘an and Guangzhou Automobile, etc., they have announced ambitious new energy vehicle strategies this year, which are overwhelming with strong supply chain and channel advantages.

In the face of such complicated and fierce market competition, it is difficult for LI to get rid of the current predicament easily with the release of Ideal L8. Once its advantages of misplaced competition are gradually eroded by competitors, it will be more passive in the future competition.

Can we save the decline with the release of L8? Obviously, LI needs to think more.

Redefining Gong Li, subverting spy war, and the ＂Grand Theatre＂ of Lou Ye, the god of forbidden movies, is it worth seeing？

"Lanxin Grand Theatre" was released, and the film was shortlisted for the 76th Venice main competition. Two years have passed in a blink of an eye and finally entered the cinema. This film is also one of Gong Li’s masterpieces in recent years. The Lanxin Grand Theatre is not only her main stage, but also the stage of the heroine Yu Yan. Not long ago, Beijing International Film Festival even appointed the Lanxin Grand Theatre as the closing film, which shows its weight in the hearts of fans.

There are spoilers in this article.

one

In 1937, Shanghai was occupied by Japan. The story took place in the French Concession. In this privileged and safe zone, there were mixed fish and dragons. In addition to prominent figures, there were also many spies from all corners of the country who secretly performed tasks.

"Lanxin Grand Theatre" began with "a scene". Drama director Tan Na wandered around the dance and then started a conversation with a woman about the factory strike. The woman was Fang Qiu Lan played by Yan, and then the conversation was interrupted by a man who wanted to take Fang Qiu Lan away by force.

This is obviously the plot on the stage. The real Yu Yan is chased by fanatical fans in Shanghai and surrounded by reporters everywhere she goes. The limousine took her to the luxury hotel in the French Concession, and she was received by the hotel manager Saul Xia Pier. These were carefully arranged, because Saul, like Yu Yan, was also serving the Allies.

But is this the only task of Yu Yan? No, after she returned to Shanghai, she had at least two tasks, except to meet with Hubert, a senior allied officer, and to find Ni Zeren, her ex-husband imprisoned by the Japanese army. In the past few years, Hubert has always been an elder in Yu Yan’s heart, and the way she respects him is to accept the dispatch and make a good chess piece.

Yu Yan not only returned to the stage, but also rekindled her old love with her ex-lover, Tan Na. Her eyes are full of love, and Tan Na enjoys the rekindled fire of love more than she does. He may know that he is the shield role selected by Yu Violet, but he is also willing. After all, he is trusted, and this feeling is not necessarily to take part in accidental amusement.

Mo Zhiyin, a close friend of Tan Na’s circle, is a cruel character. As an intelligence agent of Wang Puppet Government, he is always on the alert for any trouble around him. Although Yu Yan kept a low profile, she came into his sight, but Mo Zhi only knew some details about Yu Yan, thinking that she came back to save her ex-husband.

Suddenly, a young opera fan named Bai Yunshang appeared around Violet. Bai Yunshang is a clever girl, and she expressed her admiration for Violet more than once because she also wants to be an actress. Her enthusiasm successfully captured Yu Yan’s attention. Out of doubt or interest, Yu Yan decided to let her enter the theater and get close to idolize.

There are also two key characters, namely, an expert in code deciphering, Kotani Saburo, and Kurihara, who serves Japanese imperialism. They are the most dangerous enemies lurking around Violet and Hubert.

2

Kotanisaburo is always frowning and preoccupied. As a special expert, he is the rarest trump card of Japan and the breakthrough in Hubert’s eyes.

In order to obtain Japanese intelligence, Hubert launched the "Double Mirror Project". Only one person can perform this task, and that is Yu Yan. She looks very much like Kotanisaburo’s dead wife, which is the real reason why she returned to Shanghai.

Maybe she has long been tired of spy life, and repeated scenes divide her life and make her lose herself. So Yu Violet’s move to take the task is to repay the kindness, and she wants to regard this as her last role.

Kotanisaburo’s love for his dead wife is very touching. The pain caused by this love made him trance from the present fear. Unlike Yu Yan, who wanted to get out of it, this man had almost no fighting capacity and finally became the most helpless participant in this war.

Compared with Kotanisaburo, Yu Yan’s ex-husband Ni Zeren is slick and treacherous. He is a traitor who helps the Japanese to do business. After making a fortune, he staged a dog-eat-dog drama, but he was put together by the Japanese. Yu Yan tried to save him, but Ni Zeren didn’t have this life.

Finally, this night, in a heavy rain, someone set up a game and someone set up a close encounter of mahjong. Compared with Tan Na’s drama, this night is much more exciting. Yu Yan single-handedly broke through several checkpoints and saw the deaths of enemies, friends and innocent people who met by chance.

Her gun has the ability to liquidate everything, which means that Violet has the initiative to examine the present. In Gong Li’s eyes, you can see all kinds of complicated emotions. She has become the carrier of recording history and is also burdened with very heavy things.

But can the survivors find a way out? Where is their way out? In the end, Lou Ye took the narrative back to the opening scene with a trick-like clip, and completed the closed loop of the film.

three

When it comes to expounding the background of the times, the text is often an empty shell, but the multiple spaces that spread outward from the drama can help the audience grasp the real historical atmosphere. The most commendable thing about Lanxin Grand Theatre is the creative integration of drama and reality. Ma Yingli adapted the original work into a smoky place, leaving a lot of blank space for "space presentation".

In Lanxin Grand Theatre, drama is centered on performance, and history is naturally "performative". To reproduce history is to arrange a performance, and Lou Ye made this film just as Tan Na arranged his play. The only common point of these two narratives is Gong Li, who is the only "authentic" existence.

Having said that, I have to go back to Yu Yan, played by Gong Li. She is a female character that rarely appears in similar movies. Women are rarely responsible for the heavy responsibilities, but Lou Ye simply walked all the way to the end, without setting a clear character, morality or position for Yu Yan. However, when she collided with the roulette wheel of history with her own flesh and blood, the audience was immersed in the moment when she was completely out of control.

Many people in the film have two faces. Facing the arena like a meat grinder, they feel at ease by tearing themselves into pieces and feeding them to all forces, but when the game is over, they will not survive.

The film also reveals the situation of Shanghai literary and art workers at that time. For example, Tan Na, who took the money from the Chongqing military junta, shot a left-wing drama and kept his "artistic job", but in fact he lost his dignity.

If you enter the cinema, Lou Ye’s fans will definitely not advise you to sit in the front row, because he prefers to use a lot of shaking motion shots, and the pictures are often blurred and dizzy.

However, there is no denying that the audio-visual aesthetics of Lanxin Grand Theatre is branded by a clear author. This style belongs to both director Lou Ye and photographer Jian Zeng. He used rain and smoke to create a changeable atmosphere, which actually made a black-and-white film look polished and polished.

Similar to Lou Ye’s previous works, "Lanxin Grand Theatre" is bound to face a polarized evaluation, but any impression is reasonable. Don’t say whether you like the film or not. Even "Do you like Lou Ye" has a very polarized answer, but is it worth buying tickets for the audience to watch? The answer is yes, at least Lou Ye has been trying to break through himself, which is pure as a filmmaker. In the mainstream film market in China, there are obviously not many such people.

The picture in this article comes from the Internet.

@Movie

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＂Short video+live broadcast＂ Aauto Quicker billion-level traffic helps health communication and healthy brand building

　　On November 22nd, under the guidance of Propaganda Department of National Health and Wellness Committee and Hunan Health and Wellness Committee, sponsored by Chinese Medical Doctor Association, Health Communication Committee of Chinese Medical Doctor Association and Affiliated Hospital of Nantong University, the first Health China Innovation Communication Conference and the sixth China Medical Brand Building Conference hosted by Xiangya Hospital of Central South University were held in Changsha. At the meeting, the Health Communication Working Committee of the Chinese Medical Doctor Association and Aauto Quicker jointly issued the "Healthy China Fast Health" plan, and 500 public hospitals settled in Aauto Quicker to jointly build a health communication matrix.

　　Long An, vice president of Aauto Quicker, said at the launching ceremony that Aauto Quicker is one of the largest short video communities in China with more than 200 million daily active users. Since its establishment in 2011, it has been committed to "enhancing everyone’s unique happiness with temperature technology". Without health, there is obviously no happiness. We are glad to see that there are many health and wellness contents spreading on the platform of Aauto Quicker. For example, the official Aauto Quicker "Healthy China" in National Health Commission has released hundreds of very high-quality videos for more than a year, and its fans have exceeded 2 million, with a total praise of 14.18 million, which is well received by users. But at present, there are not many accounts like "Healthy China", and authoritative, scientific and professional health content is not enough.

　　Aauto Quicker Platform will continue to purify the environment of health communication, and join forces with China Medical Association to jointly build a health medical institution that radiates the central, provincial, municipal and county levels, and gather the new ecology of health communication of health and health committees, hospitals, popular science institutions and doctors. By enriching visual communication forms and communication operation linkage, we will spread more authoritative scientific health content that can help hundreds of millions of people in Aauto Quicker. Achieve a comprehensive upgrade of the brand influence, authoritative content dissemination and comprehensive operation of "Healthy China", and further empower doctors to serve the public.

　　Yu Xuesong, deputy editor-in-chief of Aauto Quicker, proposed at the sub-forum on innovative communication in Healthy China in the afternoon that Aauto Quicker will empower healthy communication through the innovative form of "short video+live broadcast". On the one hand, the platform side takes out billions of flows to vigorously support authoritative and scientific health science content, on the other hand, it restrains the dissemination of inaccurate and even misleading popular science information through technical means, thus realizing the radical elimination; At the same time, give full play to the advantages of "short video+live broadcast", narrow the distance between doctors and users, establish full trust, carry out health benefits through live broadcast, improve the efficiency of consultation and consultation, and moisten the doctor-patient relationship.

　　Yu Xuesong, deputy editor-in-chief of Aauto Quicker, proposed at the sub-forum on innovative communication in Healthy China in the afternoon that Aauto Quicker will empower healthy communication through the innovative form of "short video+live broadcast". On the one hand, the platform side takes out billions of flows to vigorously support authoritative and scientific health science content, on the other hand, it restrains the dissemination of inaccurate and even misleading popular science information through technical means, thus realizing the radical elimination; At the same time, give full play to the advantages of "short video+live broadcast", narrow the distance between doctors and users, establish full trust, carry out health benefits through live broadcast, improve the efficiency of consultation and consultation, and moisten the doctor-patient relationship.

　　Yu Xuesong also mentioned that Aauto Quicker is a large short video community, which can be understood as the online mapping of our offline society. At present, there are more than 200 million users actively posting video sharing videos on Aauto Quicker every day, and these users are distributed from first-tier cities to sixth-tier cities. Aauto Quicker has always followed the principle of equality and inclusiveness, and is constantly providing users in this community with what they need to enhance everyone’s happiness.

　　Health is the premise and guarantee for us to enjoy a happy life. Just as our community residents need hospitals and improve their health literacy, Aauto Quicker netizens, especially grassroots old irons, have a strong demand for health science content and interesting and useful information: in 2018, Aauto Quicker old irons produced a total of 3.61 million popular science works, with a broadcast volume of over 8 billion. The largest number of works is medical and health, accounting for nearly 25%, with nearly 15.24 million health science readers.

　　Therefore, it is not only hospitals that need the help of short video platform in health communication and brand building, but also as community defenders, we have the responsibility to introduce more authoritative health science knowledge to residents in all corners and classes of China, and actively guide users to improve their health literacy, which is also the important significance of promoting science popularization in healthy China.

　　It is understood that in the coming year, Aauto Quicker will devote billions of flows to vigorously support the development of health official numbers, introduce 1,000+health institutions and hospital official numbers for users, strengthen the operation of authoritative health science content, enhance the content dissemination penetration of health authoritative institutions, enhance the brand influence of hospitals, and precipitate and accumulate "private domain flows" composed of real fans for health science creators; At the same time, we will focus on cultivating 50 million-fan-level health science popularization people, and will explore a mutually beneficial and win-win model with doctors and science popularization people in combination with the content creator incentive plan.

　　With the theme of "Health Communication and Brand Empowerment", this conference invited a group of top experts in the field of medical and health publicity, well-known media people, publicity leaders of public hospitals, etc. to share and exchange information on innovative communication of healthy China, hospital culture and brand building through keynote speeches, and invited in-depth discussions on the transformation and upgrading of the media, media integration and innovation, the disciplinary process of health communication, "Dr. online celebrity" and hospital brand building through round-table dialogue.

What are the types of operating systems and what are their characteristics？

　　When it comes to mainstream operating systems, the first reaction of many friends should be windows XP and win7. Yes, but this is only a part of the computer windows operating system. What are the types and characteristics of mobile phone operating systems? The following small series will take computers and mobile phones as examples to talk about the types of operating systems and their characteristics.

　　1. What are the types of computer operating systems?

　　1、DOS — — Ancient overlord of operating system

　　DOS seems to be only the old birds have had contact with it now, and the new computer learners only have a little knowledge of DOS. It once occupied most of the field of personal computer operating system, and it can be seen on most computers in the world. Because DOS system does not need a very strong hardware system to support it, it can be used from business users to home users. Although it is not an excellent operating system at present, the characteristics of Microsoft software backwards compatibility determine that when something goes wrong with Windows, it often needs to be solved under DOS, so it is necessary to understand and learn DOS.

　　2、Windows — — Contemporary tycoon of operating system

　　Since Microsoft introduced Windows 1.0 in 1985, the Windows system has experienced more than ten years of ups and downs. From Windows 3.x, which originally ran under DOS, to Windows 9x and Windows 2000, which are now popular all over the world, Windows has almost replaced the position that DOS once took, and has become a new operating system tycoon. Its popularity does not need to be small.

　　3、Linux — — Seductive little penguin

　　Linux is a dazzling name in today’s computer world. It is the largest free and free software in the world. It is an operating system with comparable functions to Unix and Windows, and has complete network functions. Its usage is very similar to UNIX, so many users no longer buy expensive UNIX, but instead invest in free systems such as Linux.

　　Linux was originally developed by Finnish Linus Torvalds, and its source program was publicly released on the Internet, which aroused the enthusiasm of computer enthusiasts all over the world. Many people downloaded the source program and perfected a certain function according to their own wishes, and then sent it back to the Internet. Therefore, Linux was carved into the most stable and promising operating system in the world. Someone once joked that if Bill Gates did the same to the source code of Windows, many bugs (errors) left in Windows would no longer exist, because computer enthusiasts all over the world would become voluntary testers and programmers of Windows.

　　4、FreeBSD — — Magical spirit

　　FreeBSD is a Unix-like system running on x86 platform. It is marked by a mythical elf, developed from BSD Unix system, and written by Berkeley School in California. The first version was officially launched in 1993. BSD Unix and Unix System V are the two main streams of Unix operating system, and Unix systems in the future are derivatives of these two systems. This operating system is mainly used in the network server, which is not suitable for individual users.

　　5. NetWare system

　　Netware is a network operating system introduced by NOVELL Company. The most important feature of Netware is the open system structure based on the basic module design idea. Netware is an open network server platform, which can be easily extended. Netware system provides consistent services for different working platforms (such as D0S, 0S/2, Macintosh, etc.), different network protocol environments such as TCP/IP and various workstation operating systems. Optional extension services (such as backup backup, database, e-mail and bookkeeping) can be added to the system, which can be taken from Netware itself or from third-party developers.

　　6. Unix system

　　UNIX operating system is an operating system run on PDP-11 by American AT&T Company in 1971. It has the characteristics of multi-user and multi-task, and supports multiple processor architectures. It was first developed by ken thompson, dennis ritchie and Douglas McIlroy in Bell Laboratories of AT&T in 1969.

　　7. Mac OS system

　　Mac OS operating system is the first generation of operating system designed by Apple Computer Company for its Macintosh computer. This model was introduced in 1984. At that time, when the PC was just a boring character interface of DOS, Mac took the lead in adopting some technologies that we still praise. For example: GUI graphical user interface, multimedia application, mouse, etc. Macintosh computers are widely used in publishing, printing, film and television production and education, and Microsoft Windows still has the shadow of Mac in many aspects. Recently, Apple released the most advanced personal computer operating system, MAC OS X..

　　Second, what are the types of mobile phone operating systems?

　　1. Symbiain operating system

　　It includes Symbian UIQ, S40, S60 2nd, S60 3nd, s60 5nd, S80, S90, among which S40 is a Nokia-specific non-intelligent system, which is often listed because of Nokia’s high coverage. The development of UIQ system has stopped now, and S80 and S90 are only used on a few previous models, such as the high-end 9 series and 7710 mobile phones, and they have not been seen for a long time now.

　　At present, S60 systems that are mainly common in the market or mainly covered by mobile phone clients are developed, including the second and third editions, and these editions will also include FP1 and FP2. At present, Nokia, Samsung, Ximenzi, SonyErrison(UIQ system) and so on are more common mobile phones using Symbian system.

　　2. Windows Mobile operating system

　　If I understand correctly, the predecessor of Windows Mobile is PocketPC, SmartPhone and other series, and now it is unified into Windows Mobile.

　　There are different versions of this series, but like windows, it is basically from backwards compatibility. Unlike Nokia’s operating system, there are great differences between different versions.

　　3. Windows CE operating system

　　Domestic Coolpad and Meizu M8 all adopt Windows CE system, and Windows CE system is relatively more customized, but the current market coverage is small.

　　4. Iphone OS operating system

　　The operating system of Iphone, which is very popular in recent years, was developed by Apple based on its experience in PC operating system MAC OS X. At present, it is the only one with no semicolon.

　　5. BlackBerry operating system

　　The operating system used by Blackberry seems to have only been imported from China Mobile in China, and the others are parallel imports, with high cost performance.

　　6. Palm operating system

　　Plam system, which was once very popular, is declining now. However, with the announcement of Plam Pre last year, it seems that it has become popular recently, but it uses another operating system, Plam Web OS.

　　7. Palm Web OS operating system

　　The system launched with Plam Pre has aroused people’s countless reverie before, but now it seems disappointing according to the preliminary evaluation.

　　8. Linux system

　　In fact, many operating systems use Linux, such as Motorola’s e6 and e680, and Nokia’s n770, n800 and n810. Coolpad also has a mobile phone with Linux system.

　　9. Android system

　　The mobile phone operating system led by google is actually based on Linux.

　　What are the types of operating systems and what are their characteristics? I will simply introduce them to you here. If you are particularly interested in operating systems, you may wish to find out more about relevant information through Baidu search.

Innovative sales promotion methods Central enterprises ＂Anchor Tiantuan＂ live broadcast with goods to help get rid of poverty

　　This year marks the end of the tough fight against poverty. The State-owned Assets Supervision and Administration Commission of the State Council organized a special campaign for poverty alleviation by central enterprises, taking consumption poverty alleviation as an important measure to help solve the problem of selling agricultural and livestock products in poor areas, and launched the media communication campaign of "100 counties and 100 products" to help consumption poverty alleviation through putting public welfare posters, live broadcasts, on-the-spot interviews and filming documentaries.

　　Hao Peng, secretary of the Party Committee and director of the State-owned Assets Supervision and Administration Commission of the State Council, stressed at the recent video conference of the central enterprises’ decisive battle to get rid of poverty, that it is necessary to strengthen assistance measures, focus on solving the problems such as the poor people in designated areas being blocked from going out to work, the sales of poverty alleviation products and industrial poverty alleviation, and the suspension of poverty alleviation projects, so as to minimize the impact of the epidemic. State-owned central enterprises continue to innovate sales promotion methods, actively explore e-commerce and new media, and open a new marketing model of live broadcast with goods.

　　Executives rolled up their sleeves to "surf with goods"

　　At 8 o’clock on the evening of May 27th, a mysterious big coffee came to the live broadcast room of Jiangcheng County, Pu ‘er City, Yunnan Province, to bring goods to the poverty-stricken counties. He was chen derong, Party Secretary and Chairman of China Baowu.

　　This "one brother with goods" "eat and broadcast" on the spot, earning enough attention. "50,000, 100,000, 500,000, 1 million … …” The "little friends" onlookers in the live broadcast room enthusiastically placed orders to buy. This "non-traditional anchor" live broadcast with goods, using new marketing methods and Internet means, to drive agricultural products in Jiangcheng County to a larger market with consumption poverty alleviation, and help win the final battle of poverty alleviation. It is understood that Jiangcheng County, a deep poverty-stricken county in Baowu, China, has recently been approved by the Yunnan Provincial People’s Government to withdraw from the poverty-stricken county sequence and realize poverty alleviation.

　　This is not a case. Under the influence of the epidemic, various industries have turned to online sales. In order to seize this new position, central enterprises have carefully formulated strategies and made their own unique tricks. Corporate executives have also begun to seize the "live express" and become a brother with goods.

　　China Unicom has helped Guyuan County in Hebei Province, kangbao county County in Hebei Province, Raohe County in Heilongjiang Province, Ceheng County in Guizhou Province and Geji County in Tibet. At present, they have all lifted their hats out of poverty. In order to further consolidate the achievements of poverty alleviation, China Unicom continued to innovate poverty alleviation contents and ways, and used open days to help consumers help the poor.

　　On May 17th, the general managers of 31 provincial branches of China Unicom and more than 200 anchors collectively appeared in the live broadcast room of China Unicom’s mobile phone business hall, recommending more than 30 kinds of nearly 100 special agricultural products in 11 poverty-stricken counties, including Guyuan quinoa in Hebei Province, Kangbao linseed oil in Hebei Province, Raohe rice in Heilongjiang Province and Ceheng glutinous rice banana in Guizhou Province. The number of participants in the 12-hour online activity reached 15 million, the popularity of single-day praise reached 170 million, and the order amount of poverty alleviation products exceeded 65 million yuan.

　　Yi Jie, China Petrochemical Co., Ltd. made concerted efforts online and offline. The online shopping mall in Yi Jie has been launched nationwide, and a special area for Hubei agricultural products has been set up to organize more than 60 agricultural products to be sold on shelves, so as to establish communication between customers and Hubei agricultural products manufacturers as quickly as possible.

　　President Yi Jie personally broadcast the goods to help sell Hubei agricultural products such as crayfish, navel orange and Enshi selenium tea. The one-and-a-half-hour live broadcast attracted 243,000 people to watch and 2.746 million people liked it. Offline Yi Jie stores are also carrying out a variety of marketing in full swing, setting up a promotion area of "Helping Hubei, Helping Purchase with Love" in sites with large passenger flow, and implementing multi-dimensional and three-dimensional marketing such as posters, LEDs and word of mouth.

　　In addition, Sinopec Guangdong Petroleum held the "Yi Jie ‘ Yi ’ Family members, shopping in Yi Jie "live event, Hubei agricultural products as the main promotion of gift package goods, so far more than 30 live events have been held; SINOPEC Guangxi Petroleum launched a live broadcast at Zhuxi Gas Station in Nanning, and set up a platform to promote poverty alleviation products for Tibetan and Zhuang compatriots, with a cumulative exposure of 294,000, driving the sales of poverty alleviation commodities such as Zhuomaquan and eggs to 668,000 yuan.

　　On-the-job cadres incarnate as "online celebrity with goods"

　　Recently, the media poverty alleviation campaign of "Hundred Counties, Hundred Products and Central Enterprise Media Alliance" and "Small New Products with Goods" jointly launched by the Press Center of the State Council State-owned Assets Supervision and Administration Commission has been in full swing.

　　Walnut milk, walnut crisp sugar, walnut oil, tea, mushroom sauce, hollow dried noodles … … In the live broadcast room of the first event, a table was filled with featured products from Shanyang. "Our walnuts are thin and full, fragrant and nutritious." Jin Xuehua, deputy head of Shanyang County, sent by China Steel Research Institute, a central enterprise, talked about it. Before that, he used his spare time to carry out live broadcast activities to help farmers almost every week.

　　The live video room is not only a "shop", but also a "kitchen" and a "stage" — — Hanging noodles, watering the seeds of shame, killing the lottery, performing tea, singing folk songs and telling stories about poverty alleviation have constantly set off the climax of fan interaction. The majority of netizens have placed orders one after another, and many central enterprises have also come to "join in": the relevant research team of China Shipbuilding Group, the builder of the world’s tallest 5G base station of China Mobile, and the Sansha duty team of China Southern Power Grid have sent orders from all over the country.

　　According to statistics, in just over two hours, the cumulative number of viewers was 20.27 million, with 1.6 million praises and 163,000 people online at the same time. Central enterprises consumed 21,600 orders from various channels such as poverty alleviation e-commerce platforms, with sales of 3.168 million yuan.

　　This "testing water" live broadcast with goods is undoubtedly a further extension of the continuous work of central enterprises in consumption poverty alleviation. It is an urgent task for poverty alleviation units to solve the problem of sales channels of agricultural special products and reduce the impact of the epidemic as much as possible. The cadres attached to the post are incarnated as "online celebrity with goods", which saves intermediate links, allows goods information to reach consumers directly, solves the information docking between the supply and demand ends of agricultural products, effectively promotes the online sales of agricultural special products, and helps farmers reduce economic losses.

　　It is understood that "small new goods" will continue until the end of the year, and the characteristic products of 246 counterpart poverty alleviation areas of SASAC and central enterprises, "one enterprise, one county, one product", will be selected, and a live broadcast of goods will be carried out on the video platform every week for centralized promotion.

　　"What I bring to you today is the hundred flowers honey of our Ximeng. This hundred flowers honey has a nice name-Wa Zhai Tian Mi Honey, which symbolizes the sweet day of Wa people in the new era … …” China Tourism Group was appointed as the incarnation anchor of Sun Haijun, deputy head of Ximeng Wa Autonomous County, Yunnan Province, and recommended Ximeng’s natural honey products to millions of netizens through the watermelon video platform.

　　According to statistics, during the day’s activities, the popularity of the live broadcast room was 1.94 million, and 39,000 pieces of Ximeng Baihua honey were sold in three hours, with a cumulative sales of 2.374 million yuan.

　　Young anchor goes on stage to "blow the horn"

　　"Honey tastes good, Liuyang made it for you!" "The soup is delicious, fragrant but not greasy with Ningxiang chicken." … … The first webcast of the poverty alleviation product "Youth, Brightness, Love and Poverty Alleviation" sponsored by State Grid Hunan Company is in full swing. The poverty alleviation secretary and young employees of State Grid Changsha Power Supply Company in Zhanshui Village, Wangcheng District completed their anchor debut in this activity.

　　During the live broadcast of more than one hour, the highest number of online users was 390,000, and a total of more than 160,000 yuan of goods were sold, which was directly converted into the economic income of poverty-stricken villages. In addition to bringing good goods, the youth anchor also introduced the characteristic rural cultural tourist attractions in Changsha, and invited everyone to "taste the fresh shrimp and enjoy the beautiful scenery of the countryside together" to make the local popularity and stimulate the consumption tide.

　　By building a business network and a "Love Aviation" Yitong platform, the aviation industry has started online live broadcast of agricultural special products such as fragrant dumplings and bamboo shoots in Ziyun County, Guizhou Province, a designated poverty alleviation county. Fifteen member companies of China Guangdong Nuclear Power Co., Ltd. launched a live broadcast of the Love-for-Poverty Relay, placed an order for "Love", and sold high-quality agricultural products in Lingyun and Leye counties of Guangxi. China Resources Group Charity Foundation connected the live broadcast room of "State-owned Xiaoxin" in Tik Tok, led netizens to visit "Hong ‘an China Resources Hope Town" and recommended netizens to subscribe for the "shared vegetable garden" in the town.

　　In addition, through different online platforms, central enterprises explore public service advertisements, e-commerce promotion, channel docking and other ways to solve the "last centimeter" of accurate poverty alleviation.

　　In the future, central enterprises will further innovate measures, use the Internet to broaden sales channels, combine online and offline, and help solve the problem of slow sales of agricultural products in poverty-stricken areas through multiple channels, so as to contribute to comprehensively winning the battle against poverty and the prevention and control of epidemic situation. (Reporter Wang Lu)