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Explain the underlying logic of Hema once

This article is from the WeChat official account:Razer Insights (ID: gh_f10a7c242141)Author: Jiang Wenwei, header image from: Visual China

Write on the front: In the previous "Understanding Hema, Understanding Retail in the Next 20 Years", we mainly talked about how powerful Hema’s retail system is and why the retail industry should follow it. In this article, we continue to talk about Hema. Our principle is always to dig deep into those companies that are the most leading in the industry and the most representative of the future. This does not mean that they have succeeded. They also have many problems, but they dare to walk into the pit for the industry in the change cycle and insist on doing "extremely difficult and long-term correct things". Whether it is practitioners, partners or investors, it is worth deeply understanding what they are doing and why.

The discussion points involved in this meeting are:

Deepening the supply chain is not the best path

When it comes to the commodity supply chain, especially non-standard products such as fresh food, fruits, milk eggs, meat, fresh food, etc., Yonghui is often mentioned. Recently, several investors have asked how Yonghui’s supply chain advantages compare to Hema. Before answering, let’s quickly sort out the operation logic of the domestic non-standard commodity supply chain.

The source is generally divided into three types, the place of origin is directly mined,(Peripheral)Regional direct mining and wholesale market procurement(Figure 1)Leaf vegetables and other SKUs with daily quality assurance are mostly purchased from the wholesale market, including large retailers, because the loss is too high, except for China Resources and Wumart in high-store density cities or some areas to take direct mining, that is, every morning after driving about 200 kilometers to hundreds of stores.The proportion of direct purchases by most retailers does not exceed 25%.The rhizomes are better, the shelf life is significantly longer, the direct procurement ratio of large retailers will be higher, and there is a better account period advantage, but the price is not always cheaper than buying from the wholesale market.

SKU supply channels for weekly quality assurance such as fruits are more diversified.At present, more and more explosive products and drainage products are directly purchased from the place of origin. In fact, the entire cost of arrival has not been greatly reduced, but better quality sources can be obtained and distributed to the high, medium and low-end markets after rough processing grading.Meat is divided into frozen and refrigerated, often relying on local supply chains. On the one hand, local differences are small, and secondly, cold chain transportation costs are high.

The biggest challenge is fresh, divided into river fresh and seafood, the latter of which is more demanding on transportation and staging conditions. Large seafood needs to be stalled for a period of time after being shipped by sea to replenish oxygen, otherwise it looks like it’s dead. This isWhy is the price difference between fresh seafood on various platforms not too great? Because the supply is mostly from professional seafood wholesale markets, it is also why it is difficult to eat fresh and large seafood in the central and western regions.

Figure 1: Distribution of upstream procurement channels for large retailers

Saying these is not for popular science, retail is the details, and the analysis on the surface is worthless. The source of the fresh supply chain is extremely complex, so I can only give a general idea here. For the upstream control, Yonghui is a type of representative, but also a minority. From the source to the processing center, to the logistics center and even the city warehouse, during this period, the origin inspection, quality inspection, price negotiation with small farms/cooperatives, repeated communication with a batch, logistics supplier selection, packaging material supplier selection, processing center operation management and personnel attribution, as well as deep processing capabilities, are mostly single-handed.

Hema, Walmart, etc., are another type of representative and mainstream. Most of these processes are outsourced to service providers, but the important links are strictly controlled, and special personnel are dispatched for regular inspection and evaluation. Some processing centers are self-employment models.Labor relations may be a form of outsourcing. Therefore, the Hema supply chain is indeed not as heavy as Yonghui, but it is also a mainstream choice, and the operations under different categories vary greatly.

Then analyze the source to the store step by step(Figure 2)Whether it is Yonghui talking directly or the service provider talking, the cost price is almost the same in terms of large-scale procurement. The difference occurs in the details of the process from the source to the store, including packaging material fees, processing fees, logistics distribution fees, loading and delivery methods, etc.

For example, cherries of the same origin and grade have a source purchase price of 20 yuan/catty. These processes are handled by the service provider. According to the price on arrival, the cost is increased by 15% to 16%.(About 24 yuan/catty)The cost of Yonghui doing it himself is 7% to 8%.(That is 21.5 yuan/jin)The loss is calculated separately, and the purchase amount is usually discounted according to the situation after the inventory at the store.

For Hema, we believe this asset-light operation has more advantages than disadvantages.The core of the supply chain is product selection and quality control. As long as the source price is relatively market-oriented and stable, whether the whole link needs to be personally invested and operated in depth, saving every penny. This approach of deep supply chain will have advantages, but it may also generate higher risks when supply and demand are unbalanced or encounter operational difficulties. It is said that Yonghui’s supply chain is strong, but there have been some quality problems recently.

Figure 2: Supply chain and warehousing model from source to store

For a little extra,There is no widespread buyout in the industry. Buyouts require large amounts of cash, which does not conform to the logic of retail defaults, but a few SKU buyouts based on strategic layout are feasible.Whether it is Hema, Yonghui or regional leaders such as Jiajiayue, no one can buy out the Chinese fresh food supply chain, which requires multiple cash flows.

To enhance the supply chain capabilities of commodities, especially non-standard commodities, deepening the supply chain is not the best path.In the future, the competition of supply chains will eventually return to people-oriented and data-driven. Nielsen, the world’s leading consumer research agency, can tell you which standard products sell best and what the average retail price is within a radius of 1 kilometer in big cities.

This is not enough. In the future hypermarket, you also have to know the daily consumption structure of all users within 1 kilometer, especially your members, what they often buy, what they are watching recently, and where is the price range? Today, Hema has this ability, because it is backed by the user portrait of 800 million DAU, and the ARPU value of comprehensive e-commerce. Tmall said that second, no one dares to say first, the granularity of data and the amount of data determine the effect of marketing based on portraits.

No fewer than 50 retailers with 5 million or more registered members.But no one in the company knows what members are watching and what they like. They can only let purchases drive the product end. If the goods cannot be sold, they will pass the buck to each other. This is the norm for most retail giants today.Traditional retailers also face many baggage problems, such as the core membership of auntie and old man, which is not the best user structure for retail, such as the lack of innovation caused by internal procurement.

Second, the X member store has a first-mover advantage, but it is still a commodity in the end

When it comes to member stores, it is interesting that both the world’s largest Costco and Germany’s largest Aldi are jokingly called "poor people’s supermarkets". This is of course a consumer joke. Costco covers almost the vast majority of households in the United States and has more than 100 million members worldwide(45% are supplementary cards, active payment number 6, about 2 million)And 90% membership renewal rate. Costco went public decades ago, and there are many articles analyzing its model, which will not be expanded here.

We briefly sort out the characteristics of its historical development and the core indicators of the three major member stores in the United States(Figure 3)Costco was formerly known as Price Club established in 1976, which as the name implies is "member discount store"In recent years, China’s rise of social e-commerce, community group buying, reverse customization, etc., are all concepts that others play with.

Price Club went public in 1980, opened its first store after Costco merged with Price Club in 1983, entered the overseas market in 1985, and did not establish its own brand Kirkland until 20 years later in 1995. By 2000, Costco’s annual revenue and membership were 31.60 billion US dollars and 15 million, SKU 3~ 4K, and nearly 10 years after the financial crisis, Costco’s CAGR has been 3 times that of Walmart, and by fiscal 2021, global revenue was 192 billion US dollars, which is about 40% of Walmart’s volume. Figure 4 shows the difference between Costco’s traditional stores in core operating indicators compared to traditional stores. The main points that can be obtained when combined:

Figure 3: Index analysis of the three major warehousing member stores in the United States

Figure 4: Analysis of Costco VS traditional store operating metrics

The rise of Costco is a common demand for cheap and high-frequency consumer goods in the United States. The household coverage rate is over 90%, and the renewal rate is 90%.This is completely different from the customer base and demands of member stores in China.

No matter in Sam or Hema X member stores, the unit price is not lower than the brand goods in the store, let alone compared with the brand goods on domestic discount stores, community group buying, and Pinduoduo. At present, the number of millions of members is limited to first-tier cities, accounting for 2 per cent of the national population.

After all, it is the difference between per capita economic contribution and purchasing power. The per capita GDP of the United States is still 6 times that of China, and the per capita GDP of Washington, D.C. is 200,000 US dollars, which is 8.3 times that of Shanghai. For Americans, "low-price selection" is nothing more than "affordable selection" for wealthy people in China.

But the members of the store in the domestic top 5%~ 10% income families hot and rigid demand is beyond doubt, Sam Nanshan store ranked first in the world for 20 consecutive years, a single store annual revenue of 2 billion yuan, box horse X member store first day of opening revenue 6 million yuan, my relatives and friends in Shanghai are mostly families with annual disposable income of 15~ 250,000 yuan, almost all of them have Sam members, the average annual consumption of 6~ 8K yuan, that is to say, they are willing to come up with annual disposable income of about 4%~ 5% to improve daily living standards.

After the common people have a certain purchasing power, they have a demand for higher-quality, rare, and consistently stable commodity collection, which is interconnected and irreversible all over the world.Therefore, Hema Che’s warehouse member stores are a promising market for rigid demand and growth.

How big can the X member store be? Let’s take a look at a few from MBB first.(McKinsey, Bain, BCG)The family disposable income data, Figure 5 is a MBB data combined with Ruizawa’s forecast, by 2020, the family’s annual disposable income of more than 200,000 yuan has 100 million, another one out of a member store white paper estimates the potential number of about 70 million to 80 million people, the standard is also the annual family income 200,000 or more, if the population after 5 years CAGR15% conservative estimate (About 30% CAGR over 10 to 18 years), and a 10% penetration rate,By 2025, the market size is about 12 billion yuan(16, 0 * 10% * 7,000 yuan)…

Another algorithm, the current domestic market size according to Sam’s, Costco, Metro, Hema X store and others, the total revenue in 2020 is 45 billion yuan, the National Bureau of Statistics has given an unreliable forecast of 15%, which should actually be higher, according to the CAGR of 15% to 2025 about 90 billion yuan, slightly lower than the estimate based on the population.

So far, there are 6 to 7 X member stores in the box horse, most of which are newly opened in about half a year. According to the single store benchmark Sam’s, the revenue is about 500 million years. After 3 years, the box horse has won 1/4 to 1/5 market share, that is, 180~ 22 billion yuan. During this period, about 6 times the growth space is expected.

Figure 5: Operational metrics analysis of Costco VS traditional stores

Hema’s most powerful competitors are Sam’s, Costco, and Metro. Others such as Carrefour Club and Aldi are not yet successful. From the perspective of global supply chains, Hema has to learn from these three companies with an open mind. The global commodity capabilities built over decades are by no means breakable in a few years, but it will never catch up with the old ways of these three companies. After all, there are differences in Chinese and foreign consumer tastes, and the oversized packaging is not necessarily generally suitable for Chinese families. Furthermore, young Chinese families may be the most discerning consumers in the world.

In the short term, the knock-out products of the three major companies are indeed stronger than Hema, but the long-term decisive point cannot satisfy Chinese consumers with just a few dozen SKUs. This is the long-term opportunity of Hema, not to mention the 800 million MAU user base backed by Hema. In general, for this wave of incremental demand of at least 50 billion in 10 years, Hema X member stores occupy a very good first-mover position. At present, there is basically no opponent in the domestic retail industry.What needs to be considered is how to have a competitive strategy that is sufficiently differentiated from global giants, in which the strength of commodities is always the foundation for continuous consolidation.

Neighborhoods are important additions to big stores and will not compete with community group buying

Let’s talk about community group buying first. We have studied this model thoroughly. If it were not for the crazy price war, it would have been a very good retail channel model innovation. All operating costs from the store to the store are saved, and the final 500-meter distribution cost, front-end marketing and back-end customer service and return and exchange costs, store rent and utilities are all handed over to the head of the team, and a 10% commission is given to the head of the team.

According to various public data estimates, the transaction volume of community group buying in 2021 is about 20 billion, and the return is definitely less than 100 billion. The financing amount of this track is more than 10 billion US dollars.In a new model, transactions rely entirely on financing, making it difficult to improve service, quality, and price.

Neighborhood(Figure 6)Hema is probably figuring out what to do in the end, but our point is,Not going down the old road of community group buying.Community group buying crowd is extremely sensitive to the price, I have also participated in the Beijing area of the daily order volume of about 50,000 community group buying platform, more than 70% of users are outside the 5 ring, a summer, personal head mode without a large refrigerator, it was a low-grade leaf vegetables, to the evening basically all wilted, but also from time to time out of stock, lack of a SKU, a dish can not be burned.

In a third-tier urban area, if you use community group buying to buy food every day, you can save about 1K in living expenses per month, but this amount of money is exchanged for generally poor quality, very unstable quality, and basically no service.Even so, this is still a rigid demand model under the current lower-tier market purchasing power, but it is not a retail format suitable for Hema.

Figure 6: Hema Neighborhood Mode, door photo

Facing the first-tier suburbs and lower-tier markets, Hema has the advantage of reducing the dimensionality output, saving 8% of the home performance cost, coupled with the adjustment of commodity strategy and the operation strategy of the neighborhood store, the same quality and quality assurance products of Hema store can be 15% off in the neighborhood, and some can be 30% off, but you have to order one day in advance and pick them up downstairs. Even in the third-tier cities today, there are still 10% of middle and high-income families. Who will meet their needs for high-quality and reasonably priced goods?

In the past few years, on the front line, the regulars who were originally hypermarkets and vegetable markets have also turned to Hema, and when they reached the third line, Hema products have also been given a 20% discount. This is the market and crowd that the neighborhood should cut, and it is not the same market as community group buying. Moreover, in the short term, Hema does not allow neighborhood franchisees to do commissary business, and fully serves Hema members. The neighborhood has also opened a courier station. In the future, there may be opportunities to channel the annual access demand of billions of packages from the Cainiao system to the neighborhood, driving offline passenger flow and saving marketing costs. This long-term imagination is very large.

From the perspective of the UE model, we have interviewed the owners of several neighborhood stores. Under the monthly rent of 7-8K, the daily order volume is 120 orders, and the unit price of customers is > 50 yuan, which can be profitable.Compared with community group buying, the biggest advantage of the neighborhood is the purchasing power of the customer group and the corresponding unit price.For community group buying, including previous community fresh shops such as Yipin fresh food, etc., crowd positioning and demand characteristics determine the upper limit of the unit price of customers. This cannot be solved by casually introducing some 3C products.

In the community group buying and selling 3C and other high-customer single goods, the scene itself does not match, secondly, can the price sell Pinduoduo? Can the service fight JD.com?The potential customer group of Hema has much higher price tolerance for fresh food and daily necessities than the customer group buying community.

Opening neighborhoods in first- and second-tier cities with sufficient density is an important supplement to Hema’s big stores, but it is indeed difficult to sink to second- or third-tier cities. Whether it is a single store or a front warehouse, or a small store, sufficient order density is required to support the supply chain and logistics warehousing costs.

We interviewed several senior supply chain and logistics experts in the retail industry. If the daily purchase amount of a single second-tier city is less than 0 yuan, it is difficult to support the reasonable operating cost of a logistics center. It is equivalent to opening 30 traditional retail stores or 150 front warehouses. This is why front warehouses are challenged in second-tier cities. The cost of pulling new products is high, the unit price of customers is reduced, and the retention is not as high as that of first-tier users. Second-tier city users are more price-sensitive.

Although the two cannot be directly compared, based on the single warehouse model, the daily order volume of a single warehouse is less than 1,000 orders, the unit price of customers is less than 90 yuan, or the density is insufficient. Any dissatisfaction is a huge challenge. Although Hema has bumped and suffered along the way, if there is a certain degree of adjustment and optimization this year,Front profit is undoubtedly, the front warehouse can not see the head.

IV. Internal operation management is a challenge for Hema, and independence is not necessarily a good thing

Hema is a start-up company and an Internet gene company that loves to toss. In the past few years, there have been more than 10 new models of trial and error. It is really Ali. I know many senior friends of Ali who have reported that this is called fast trial and error, small steps iteration, and new projects change every six months. We believe that as long as they are within the scope of financial tolerance, those who are willing to innovate are always worth encouraging. Once the funds are not abundant, temporarily turn off these trials and errors, which can greatly improve the loss. Yonghui is not like this.

Furthermore, half of Hema’s staff comes from traditional retail, which is the rhythm of intensive farming every day, and the other half is a typical Ali people. People from two worlds come together to change traditional retail, but they have to be subject to the rules of the group.If you don’t want to be tired, you can only be with mud. Now that the front office is about to make a profit, it may not be a good thing to be independent.

After calculating, the cost of the middle and back office is about 7% to 8%, temporarily turn off unnecessary trials and errors, adjust the relevant operation personnel of the group, and the large-scale module developers temporarily return to Ali. The cost of a P8 developer in Hema is equivalent to 4 to 5 senior employees of the headquarters of traditional retail.

In addition, there are some unnecessary administrative expenses. Under such a simple adjustment, it is not a problem to save 3% to 4% of the middle and back-office costs. Closing stores is also an effective strategy to recover losses, and it is also the most reasonable adjustment for retail. Figure below(Figure 7)It is the closing situation of a typical head hypermarket in 2021. Hema’s closing rate is far lower than that of several peers. It may be that it is well-known and vulnerable to attention.

Chart 7: Closure rates of major retail companies in 2021

Fifth, the loss of Hema is valuable, and the underlying logic is becoming clearer and clearer

Traditional retail stores have reached a period of historical change. In the next 10 years, the same will be waiting for death, random change will be sudden death, and the conservative strategy will be to continuously shrink the scale. But in fact, the demand is still there, but the level of demand has changed, the channels have changed, and the preferences have changed. On the way to explore new models, those who dare to innovate will be questioned.

When Convenience Bee first came out, traditional convenience stores were hardly optimistic. Now? It has opened more than 2,000 stores, although it is also stop-and-go, but on the way to expansion, it has not been refinanced for nearly two years. If it does not continue to improve, how can it afford to lose money? In-depth research on leading innovative companies does not mean that he has succeeded, but on the way to try, these companies have run the farthest, accumulated the deepest, and traveled the most. This is the value of our analysis of Hema.

Losses are not important, the key is whether it can be counted in the long run and whether it works.Amazon also lost N years to make a full profit, and now the market value is 1.40 trillion US dollars. Of course, there are always backward companies that have been replaced in the cycle of change. It is not that the opponent deliberately wants to kill you, but that the customer/user slowly abandons you. This is cruel, but for innovators, this is also the reward under the high risk of innovation. Hema has lost money over the years, the supply chain has become more and more mature, the front and back losses are narrowing, and the pits that should be stepped on have also been stepped on a lot, and finally converged into the following figure(Figure 8)A complete set of operating systems.

Figure 8: Hema omni-channel operation model analysis, 2022.02

The operating system shown in this picture has undergone several changes in the past five years, such as the Hema vegetable market in the business matrix, the Box Pony jointly operated by the channel complementarity and RT-Mart, the local fresh food brand in the product layout, and the Hema workshop in the franchise business. In the future, Hema will reach a market value of hundreds of billions of dollars. It really won’t succeed casually. How can it grow without stepping on such pits?

The future of retail must be geared towards omnichannel operations. Those without data capabilities will not be able to keep up with changes, and those with outdated digital technologies will suffer. Commodity operation capabilities are fundamental skills, but the lowest level of competitiveness is the operation of users.

These extremely difficult but correct things ensure that Hema is enough to maintain a long-term lead in today’s perspective. For example, how to classify a stock of goods to dry up profits is becoming more and more clear in terms of business models; how to form a differentiated advantage in the supply chain is definitely not going back to the old road; how to play the powerful power of digitalization.

RexOS has invested billions in these years, and it will naturally accumulate; Hema Baking can also be regarded as a top 5 chain baking brand in the country. According to the market value of Yuanzu shares of 7 to 800 million US dollars, there is still an independent brand value. Unlike some new baking brands 100 million valuation(Outrageous)There are also popular box horse fresh flowers also opened an independent store; not to mention that after the box horse has a firm foothold in Ali, the group resources are fully empowered, 800 million MAU users and 8 trillion/year consumption data, how does this value compare?

In fact, Hema is still quite harsh on suppliers, but everyone is still willing to bind Hema. Why? The situation of retail in the next 10 years depends on the judgment of these large and small suppliers.

How much is the box horse worth?

From the perspective of the secondary market, Chinese concept stocks are completely divorced from fundamentals. For the time being, I will not refer to the statistics of representative retail enterprises at home and abroad(Figure 9)Domestic enterprises generally lose money in 2021, so the data in 2020 is adopted. Roughly speaking, the average PE is 20 to 50 times, and the average revenue growth is 10% to 20%. Putting aside the future CAGR of Hema, if Hema can make a full profit within 2 to 3 years, the pre-tax profit is about 3% to 5%, and the income is about 50 billion by 2023. Even if it is evaluated by the traditional retail targets of the secondary market, the valuation is 10 billion US dollars.

There were so many new consumer brands last year, but the valuations of the primary market had halved for those that had not yet gone public, let alone using the secondary fair value to evaluate them. Whether and when they could make profits were analyzed in the previous article and this one.The fundamentals of the retail model are working, and it is not difficult to make a profit, and there are many ways.

Secondly, nearly a month after the release of the previous analysis, I talked to many investors about Hema. The general opinion is that,Apart from the high valuation, there is nothing wrong with it.In contrast, the community group buying tens of billions of dollars wasted, the investment in the front warehouse looks yellow, and the supplier’s money is returned. The cash flow is not enough. Fortunately, a bank has granted a sum of money in the past two days. Interestingly, the bank also issued a document saying that in order to support the fight against the epidemic, it provided credit and detailed products.

Figure 9: Price-to-earnings ratio and growth rate of domestic and foreign retail representative firms, 2021

Talk about the expected CAGR of the box horse, to say that the next 3 years to maintain 40% to 50% growth is a bit silly, but 20% to 30% is still expected, in the longer run, once the front warehouse can not hold up, this part of the market share 100% let out,Traditional retail will also gradually give up good positions, which will directly benefit Hema.From a 5-8 year perspective, it would be great if Hema could both make a profit and maintain a growth rate of around 20%.

It’s just that different funds have different strategies, styles, and demands. This kind of short-term profit is about to be made, with an annualized growth of 25%, and there is not much premium for the second level of the benchmark. It has the opportunity to become a new retail giant in the long run, and there is a big backer support, and the vast probability of exiting the target is very suitable for funds that pursue long-term stability. If you want to make a lot of money in 3 to 5 years in the short term, and turn it 5 to 10 times, that box horse is not a good target.

On the valuation of this point, as Ali’s core strategic layout, all to the good trend, the organization is still the strongest backing of the box horse, Ali is now difficult is also a giant of hundreds of billions of profits, the account is still lying 4, 40 billion cash and equivalents, and China’s strongest technology mid-platform, Alibaba Cloud is a ride to the dust(Compared to Tencent and ByteDance)Instead, it has created the most solid business chassis.


Seventh, overcome the difficulties together, either create value or tap value

As mentioned in the previous article "Today’s Venture Capitalists, How to Through the Cycle", China’s miraculous 30-year economic development has now entered a new cycle. This cycle is indeed the norm in history, and all venture capitalists need some time to adapt. How much impact does the economic downturn have on high-quality retail? It is false to say that there is no impact at all, and it is not necessary to say that the impact is large.

The unit price of PB goods was cheaper than that of branded goods. Hema had some tolerance for its customers, and it would not have much impact, including on the X Club. After all, the daily household expenses were only 10% of the income of middle-class families, and once consumption habits were formed, it was easy and difficult to change.

In front of the epidemic, the domestic retail giants are quite responsible, whether it is Hema, Wumart or Yonghui, etc., we have no disrespect for Yonghui. To be honest, Yonghui’s innovative attempts in recent years are particularly admirable. This is the responsibility of the head enterprise. The boss should have the appearance of the boss and travel a road for the industry.

Those who say that they are taken into the pit by new retail, I think they are very irresponsible.Either create value or extract value, this is the attitude that should be taken to overcome the difficulties together.


This article is from the WeChat official account:Razer Insights (ID: gh_f10a7c242141)Author: Jiang Wenwei

26 yuan, two tons of oranges？ Online celebrity guides fans to take advantage of business mistakes ＂bonus hunter＂

　　"Double Eleven" is coming, and the vast number of "wool parties" are also eager to move, always ready to go out and use the loopholes in the platform to "bonus hunter". Recently, some netizens exposed that bilibili UP owner (self-media video uploader) found that a fruit farmer Taobao shop marked the wrong price, and led fans to buy "bonus hunter" at the price of 4,500 Jin navel oranges per 26 yuan, which led to the store being forced to close for a time.

　　The "wool party" swarmed.

　　The shopkeeper begged for an escape.

　　Being "bonus hunter" is the fruit-selling Taobao shop "Guo Xiaoyun Flagship Store". According to the statement on the front page of the store, the details of the title were set wrong because of the wrong operation of the store. According to related pictures, the store set the price of navel orange from the original 4,500g in 26 yuan to 4,500kg in 26 yuan.

　　Subsequently, some netizens pointed out that "well-known UP owner" and "Passerby A-" with more than 580,000 fans in bilibili discovered this situation, spread this information to their fans, led them to place orders, and complained to the merchants on the grounds that they could not deliver the goods or delayed delivery, hoping to get compensation after the complaint was established.

　　The merchant said in a statement that the store was photographed with more than 200,000 orders in one night, involving 7 million yuan. I hope the buyer can apply for a refund of the order, and don’t complain, "Let me live."

　　Yesterday, the reporter found that the shop was forced to close.

　　The reporter contacted Mr. Qin, the owner of Guo Xiaoyun flagship store. He said that it was the first time that he had taken over the online store for less than a month. "There are 230,000 orders taken in one day, involving more than 7 million yuan. Some netizens even took goods with a total price of 10,000 to 20,000 yuan." Mr. Qin revealed that through the help of the platform, buyers who have not yet refunded will be explained. "Now we are dealing with refunds every day, and there are still more than 10,000 orders without refunds." Mr. Qin also called on netizens to understand the difficulties of the store and try to apply for a refund.

　　respond

　　Taobao: the first time to "protect" online stores

　　The customer service staff of Tmall platform told the reporter that according to the rules of Tmall platform, merchants need to pay a deposit of 50,000 or 100,000 to open a store on this platform. After that, in the sales process, for each successful buyer complaint, the merchant needs to pay 30% of the buyer’s order amount, and the amount is deducted from the deposit. In addition, each complaint will be deducted by the platform by 1 point, and 12 points will be deducted and fined 10,000 yuan. According to the background information, at present, the customer service can see that Guo Xiaoyun’s flagship store has received more than 100 complaints, all of which are due to delayed delivery, and the complaint status is "payment completed".

　　At noon on the 7th, Taobao’s official Weibo issued a statement, saying that it had "protected" the store for the first time after discovering the abnormal situation. Taobao said that the life of Guo Xiaoyun’s flagship store owner’s family is pointing to this store, "but because of such a mistake, their lives have fallen into uncertainty." Taobao also said that it will minimize the losses of all parties as far as possible under the circumstances permitted by laws and rules, and at the same time resolutely resist the "wool party" that maliciously places orders.

　　Upmaster: admit to encouraging fans and apologize.

　　On the afternoon of the 7th, bilibili issued a statement, saying that the user "Passerby A-" in the station led fans to make profits by taking advantage of the price loophole of the merchants, which caused a bad social impact. His account in the station will be banned until he properly handles this incident.

　　After the incident, "Passer-by A-" apologized on bilibili for publishing the news several times, and admitted that he had sent the news of "bonus hunter". On the 6th, its release dynamic said: "The cause of the incident was 4,500 Jin of fruit, which caused the seller’s shop to be forced to close. I sincerely apologize for this. This news was forwarded by me, including subsequent screenshots." In another dynamic of the day, he wrote that he hoped to contact the fruit farmer. "Because the store closure is my responsibility, I can bear the cost of reopening the store."

　　At present, Tmall’s "Guo Xiaoyun flagship store" has been reopened, and the owner sent a message to express his gratitude to everyone. According to the article, after many days of negotiations with customers, many customers understand this and are willing to refund. Thank you very much for your understanding, the help of Tmall platform and the concern of netizens.

　　extend

　　Where is the boundary of "bonus hunter"

　　Different from "professional counterfeiters", this way of focusing on business mistakes is commonly known as "pulling a note", and each "wool group" has a "head sheep" that specifically publishes business information.

　　The "head sheep" are in charge of a large number of QQ groups and WeChat groups. Once they seize the opportunity, they will encourage group friends to place orders together. Its purpose is not to take advantage of petty gains, but to "crowd out" the merchants through a large number of orders. Once the merchants can’t deliver the goods, they will complain and get compensation.

　　According to the relevant rules, the compensation money will be deducted from the deposit paid by the merchant to the platform. Once the deposit is deducted and the merchant has no money to renew it, the store will close down.

　　Netizens broke the news that there are more than one similar experience. At a Metersbonwe store in Bang Wei, a down jacket in 49 yuan was photographed by more than 4,900 people because of the manager’s mistake. The manager wanted the buyer to refund and give him 10 yuan as compensation, but only more than 1,000 people refunded the money. A shop in Taobao costs more than 100 yuan to shoot 6 pairs of shoes. Later, more than 10,000 orders were taken by the "Wool Party". Most of the buyers did not refund and complained for compensation, which led to the removal of all goods and the closure of shops.

　　In 2014, Amazon marked a "smart home sweeping robot" with a price of 949 yuan as 94 yuan, which resulted in 34,000 orders in less than 12 minutes. After that, Amazon took the product off the shelf, and deleted the relevant orders without authorization on the grounds of "marked the wrong price" and returned the payment that the buyer had paid.

　　After that, 290 consumers filed a lawsuit against Amazon. After trial, the court finally ruled that Beijing Century Excellence, the operator of Amazon, should bear the adverse legal consequences, and compensate 290 consumers for the difference between the order amount and the market price of each machine of 855 yuan and the lawyer’s fee of 3,000 yuan. The reason for the court’s decision is that if the online shopping platform does not bear the liability for compensation, it will not be conducive to the regulation of false promotion and malicious unilateral chopping.

　　The above-mentioned cases have caused the public to think about the boundary of "bonus hunter". Zhao Zhanling, deputy director of Beijing Zhilin Law Firm, said that it mainly depends on the specific way of "bonus hunter". If the merchants engage in promotional activities, the so-called "wool party" completely conforms to the rules, but there are loopholes in the rules formulated by the merchants, and the "wool party" itself is not illegal, then the contract is valid.

　　"If the merchant has a loophole due to technical failure, wrong price setting, etc., and the wool party discovers the loophole, and then expands this loophole and spreads it to many people, then the merchant can request to terminate the contract according to major misunderstanding." Zhao Zhanling explained. However, some people use illegal means, such as stealing other people’s account numbers and identity information for "bonus hunter", which may involve crimes.

　　(According to Southern Metropolis Daily Economic Daily Red Star News Xinhuanet)

＂Sunshine Robber＂： Decoding the Film and Television Creation and Asking the Three Grasping Hands for Curing People’s Hearts at the Present Time

　　"The Northeast Tiger pounced on people" and "The Northeast Tiger smashed the window with one hand" … … Recently, the news that the wild Amur tiger in Heilongjiang has entered the village has attracted attention. In such a dangerous scene, many people first reacted that this is a picture that will only be seen in film and television; However, the same tiger, who went into the city and met people, not only did not hurt people, but also staged a happy drama of "mother and daughter are deeply in love", which is the scene in the film "Sunshine Robber" which will be released in May 1st.

　　The deep love between mother and daughter shows the creative orientation of people-oriented

　　In order to prevent the young tiger (Nana) from being sent to the circus, Xiaoxue brought her to her home to feed. As she grew up day by day, her feelings became deeper and deeper. Xiaoxue regarded Nana as her own and treated her daughter as her own, just like the scene at the beginning of the film, which made people mistakenly think that her daughter was really lost.

　　The scene of this film is also a realistic portrayal of the current society: many people regard pets as emotional sustenance. For singles, pets are the best channel to solve the loneliness of leaving home; For empty nesters, pets are a kind of emotional companionship, pinning their thoughts on their children far away from home; For children, pets are the best gift for growth, and the companionship along the way is as unforgettable as brothers and sisters … …

　　Throughout the years, Meng Chong’s movies and TV shows, Hachi: A Dog’s Tale, Guide Dog Q, A Dog’s Purpose, etc., all make people appreciate the warmth and love between people and pets, convey touching emotional value, highlight the people-centered creative orientation, and reflect people’s innermost feelings and wishes.

　　May also give us some thoughts, whether we can really give our sincere feelings to our relatives and friends, so that they can get the most real emotional comfort and joy?

　　Protecting wild animals and plants with heart for heart is to protect human beings themselves.

　　The happy "mother and daughter" life of the hostess Xiaoxue and Nana was broken by the magical arrival of poacher Liu. Although Liu’s magical poaching in the film "has a cause", what he did is also a indiscriminate act to satisfy his own desires.

　　Killing indiscriminately may be quick for a while, but it may create a disaster. In 2019, the COVID-19 epidemic suddenly struck, and the source of the virus directly pointed to the illegal trade of wild animals. Looking back on SARS in 2002, it is also inextricably linked with the indiscriminate eating of wild animals. If there were no illegal hunting and trading of wild animals, the demon virus that caused human disasters might not have fallen into the world at all.

　　It is urgent to ban illegal wildlife trade and get rid of the bad habit of overeating wild animals. Over the years, with the promotion of multi-measures to protect wild animals and plants, the number and distribution of many wild animals and plants in China have increased, and more and more places have become a paradise for wild animals and plants to live in.

　　Just as in the film, tiger Nana is a fierce beast to outsiders, but for Xiaoxue, this is her clever daughter and a friend of mankind. In the basement, Nana can give a high-five to Sunshine, the woman who came to rescue her. In the street, Nana ran all over the street, but no one was hurt. In the elevator, the mother with the baby in her arms trembled with fear, but the innocent baby showed a kind smile to Nana, and Nana also reached out and gave her a high five in return … …

　　Animals and plants are sincere friends of human beings. Be more kind and gentle, "give in" for animals and plants, and also seek happiness for human beings, because protecting wild animals and plants is actually protecting ourselves. Each of us should internalize the concept of protecting wild animals and plants in our hearts and externalize it in our actions. We should protect them like our own eyes, so that we can live in harmony with nature and make our home on earth better.

　　Take care of the children, stop and wait, and spend some time with them.

　　In fact, in the middle of the film, perhaps I still don’t understand why the heroine Sunshine promised Xiaoxue to save Nana, even risking her life. The film finally gave a convincing and heartbreaking answer. Sunshine is to make up for her inner apologies and guilt to her mother by saving Nana, and her mother’s death is due to one of her jokes, but the purpose of this joke is only to attract her attention and companionship.

　　I have to say that the move of sunshine is also touching. Companionship is indeed a scarce product in the fast-paced society. Many parents are busy working overtime, socializing and working hard, not to mention that it is not easy to get along with their children day and night, or even meet once a year.

　　Affection is eternal care, while the child is still young, a little more companionship and guardianship is the best gift for the child. As parents, you might as well bend down and feel their little thoughts from the children’s point of view, accompany them to see their little world and give them some care that they need most. Because those children who are alone need their parents to stop and wait and spend time with them.

　　Highlight the people-oriented creative orientation, realize the beautiful desire of harmonious coexistence between man and nature, and explore the power of family companionship … … A film "sunshine robber" carries too much, and there is more for us to feel and think about; The persistence and persistence of Sunshine in helping others, keeping promises, and pursuing freedom, just as the film uses real tigers to shoot, challenging the initiative to become the benchmark of real tigers in China’s film industry, will leave a strong impression on this May 1st file and submit a groundbreaking and excellent answer sheet to boost the development of China films.

There are these eight ＂pains＂ in beauty in 2021. What should I do next？

The beauty industry in 2021 is even more "rolled up" than in previous years.

In the general environment, the growth rate of cosmetics retail market has slowed down, and various new regulations of the industry have gradually landed, and the business pressure of enterprises has suddenly increased; On the brand side, new domestic products are cold, and many imported products "fail" in China; At the channel end, the online traffic dividend disappears, the live broadcast frequently rolls over, the offline channel is still in the winter, and the new species boom is no longer; At the supply chain end, it has also begun to enter a new reshuffle period …

Looking back on the past year, it is undoubtedly a year of "pain" in the industry. In the new year, only by aiming at the pain points and attacking accurately can we find the certainty of the development of the enterprise itself in the turbulent market.

1. The "pain" of the market twists and turns

According to the data of the National Bureau of Statistics, from January to November 2021, the total retail sales of social consumer goods reached 39,955.4 billion yuan, a year-on-year increase of 13.7%. Among them, the total retail sales of cosmetics was 367.8 billion yuan, up 15.3% year-on-year, which was 9.5% higher than that of the same period last year.

However, compared with previous years, cosmetics retail is obviously insufficient in 2021. According to cosmetics observation statistics, from January to June, the growth rate of total retail sales of cosmetics showed a downward trend month by month; In July, the growth rate of cosmetics retail sales slowed down to 2.8% year-on-year, and it was 0% in August, and rose to 3.9% in September, but compared with the same period in history, it was the lowest value in the same period in the past 10 years.


2. The "pain" of industry supervision

With the formal implementation of the Regulations on the Supervision and Administration of Cosmetics on January 1, 2021, the cosmetics industry has ushered in the era of "the strongest supervision in history".

According to the incomplete statistics of cosmetics observation, at least 16 relevant management regulations/methods/provisions and draft for comments will be issued in 2021. While raising the industry threshold, many problems have surfaced one after another.

The speed of new product development becomes slower. On May 1, 2021, the Measures for the Administration of Cosmetic Registration and Filing, the Provisions for the Administration of Cosmetic Registration and Filing Data and the Provisions for the Administration of New Cosmetic Raw Materials Registration and Filing Data were officially implemented, which clarified the safety monitoring system for new raw materials and the requirements related to cosmetic registration and filing, which made the R&D cycle of enterprises longer, the development speed of new products slower and the registration threshold higher.

Operating costs have increased substantially. As required, since January 1, 2022, cosmetics registrants and filers who apply for special cosmetics registration or ordinary cosmetics filing shall evaluate the efficacy claims of cosmetics. However, according to industry insiders, the testing cost of a single product has risen sharply compared with before, and the operating costs of enterprises have risen.

Advertising has become more difficult. From May 1 this year, the Measures for the Administration of Cosmetic Labels will be officially implemented, which puts forward regulatory requirements for enterprises to advertise or publicize their efficacy through cosmetic labels. Last year, many enterprises were fined for false propaganda.

3. The "pain" of new domestic products when they are cold

Since 2021, news of the closure and clearance of domestic cosmetics brands has frequently come out. According to the incomplete statistics of cosmetics observation, as of December of that year, nearly 20 domestic beauty brands were shut down or closed down. Such as Cindy, CROXX, Paiji, KACH, etc. Among them, make-up brands are the main brands.

Someone in the industry once said that the competition of new domestic brands is very cruel, and it is difficult for some niche brands and new brands that have not run out of popularity to live for a few years. In fact, many brands didn’t know it existed until they were about to close down.


This is related to the "killing" of many domestic brands in the low-end market. In a market with limited traffic, the continuous influx of new brands will only aggravate the "involution". Once the capital stops "blood supply", new domestic products will only come to an end silently.

4. The "pain" of sluggish imports"

It is reported that Yueshi Fengyin, owned by Korean Amore Pacific Construction Group, will retreat in the China market, and the number will eventually be reduced to 140, which is 76% less than the 600 stores in the peak period. In March 2021, the group’s Yiti House has completely closed all offline stores in the China market.

The retreat of Yueshi Fengyun is just a microcosm of foreign beauty companies in China.

According to the incomplete statistics of cosmetics observation, in 2021, more than ten international beauty brands withdrew their cabinets, cleared their warehouses or even stopped operating in China. In the counted cases, the groups of imported brands are mainly international beauty giants, such as WASO under Shiseido, BECCA under Estee Lauder, Copley under Unilever, etc., involving skin care, make-up and care.

5. The "pain" of online channel turmoil

Double 11’s "dumb fire" is a watershed from hot to cold for online e-commerce. In the past 13 years, Ali Double Eleven ushered in single-digit growth for the first time, with an increase of 8.45%. This result is related to the end of the traffic dividend and the increasing cost of traffic.

Some popular anchors have bluntly said that in the past five years, the price of traffic on various platforms has increased tenfold, and the business of merchants has become more and more difficult to do, and it has become increasingly difficult to make money, because they are all working for platforms and KOL. According to the data of the research and development department of CITIC Securities, the promotion expenses of some platforms reach more than 26% of the sales, and the brands burn a lot of money, but they just "kill one thousand and lose 800", and finally they can only go lonely.

The field of live online delivery, which was once in the limelight, also suffered a blow.


Since 2020, more than 20 laws and regulations on live broadcasting have been promulgated, and the statement that "the lowest price of the whole network" was originally the killer of live broadcasting began to become illegal propaganda.

As for anchors, Viya, Sydney and Lin Shanshan were all fined for tax evasion, totaling more than 1.4 billion. Their accounts in Weibo, Tik Tok, Taobao, Aauto Quicker, Xiaohongshu and other platforms have also been blocked. The tax storm has bid farewell to the barbaric growth of live broadcast, and practitioners have begun to re-examine this ups and downs.

6. The "pain" of shrinking offline channels

The offline channel is still in the "winter". Market research shows that the passenger flow of offline channels continues to decline, and the events of clearance, bankruptcy, store closure and career change have never stopped in the industry. However, due to the impact of the epidemic and online, the cold winter of offline channels is far from over.

Take some foreign brands that reduce the market as an example, many will also take offline channels to "cut the knife first". For example, after entering the China market in 2014, the care brand Fulv Deya mainly used department stores. At the beginning of 2021, Fu Lu Deya was reported to have cut down a lot of department store counters, which was the result of the brand shifting its strategic focus to online. In addition, Bei Lingfei, a subsidiary of LVMH Group, and Julie Kou, a subsidiary of POLA, also withdrew a large number of offline counters.

7. The "pain" of low tide of new species

According to incomplete statistics, since 2020, there have been nearly 20 new beauty collection stores in the beauty market, which have more than 1,000 stores nationwide. However, since 2021, some new species have begun to spread rumors of losses and even closing stores. At the same time, the expansion speed of "old players" in stores is no longer the grand occasion of the past. Last year, only a few "new players" such as "Zero Beauty Optimization", "SUKI BOX" and "BOEM’SBOOK Collection" entered the stadium.

Some insiders believe that in this context, capital also holds a wait-and-see attitude towards new species, and many new species have entered the threshold of life and death. Whether they can establish their own profitability will determine their life span.

8. The "pain" of supply chain reshuffle

In 2021, the supply chain ushered in a new reshuffle period. This year, supply chain enterprises have experienced many rounds of pressure, such as supervision, price increase and power cut.

The first is supervision. Strong supervision on banned raw materials has greatly affected enterprises. On May 28th, the State Food and Drug Administration issued the Catalogue of Prohibited Raw Materials for Cosmetics and the Catalogue of Prohibited Plant (Animal) Raw Materials for Cosmetics. Among them, the list of prohibited raw materials for cosmetics reached 1,284, while the list of prohibited plant (Animal) raw materials for cosmetics was 109, and cannabis raw materials were definitely banned. In addition, the regulatory authorities have redefined the concepts of stem cell cosmetics, brush acid beauty and food-grade cosmetics.


The second is the price increase. In January, 2021, cosmetic packaging boxes took the lead in opening the price increase tide, and nearly 20 paper enterprises successively issued price increase notices, with the highest increase reaching 20%. In March and October, the raw material side also started to raise prices several times, with the highest increase of 118%.

Then there is the power cut. At the end of September last year, industrial electricity consumption in many places in China was tight, and various places took measures such as limiting electricity and stopping production for enterprises under their jurisdiction. Jiangsu, Guangdong, Zhejiang and other major chemical provinces were also deeply affected, which undoubtedly made matters worse for cosmetics manufacturers who were already in the trend of price increase.

By 2022, CiE Beauty Exhibition will solve the pain points of the whole industry in one stop.

The pain points mentioned above are, in the final analysis, that the beauty industry has reached an important turning point in history, and the people and goods yard has undergone earth-shaking changes. Only by innovation, only by opening up and linking the excellent resources of the whole industry chain can we solve the above problems.

CiE Beauty Innovation Exhibition, with the slogan of "new brand, new buyer, new ecology", is the first exhibition in the beauty industry focusing on new resources and taking "innovation" as its core competitiveness. The 2022CiE Beauty Innovation Exhibition also provides innovative solutions for the beauty industry.

It is reported that the 2022CiE Beauty Innovation Exhibition includes five exhibition halls with an exhibition area of 60,000 square meters and 800+ high-quality exhibitors. It is estimated that there will be more than 40,000 professional buyers. The highlights are mainly reflected in the following three aspects-

800+ quality exhibitors. The exhibition covers 800 exhibitors, including more than 400 brands, including new domestic products, imported products, special categories and other market trends; There are more than 200 supply chains, covering foundries, packaging suppliers, raw material suppliers and testing institutions. There are more than 150 ecological resources such as MCN and e-commerce platforms.

More than 30 special events. The exhibition will hold special events such as e-commerce and marketing platforms, data & trends and celebrities. More than 30 experts from Taobao Live, Tmall International, JD.COM Beauty, Aauto Quicker E-commerce, bilibili and Xiaohongshu will share the development trend of 2022 beauty, the latest policies of e-commerce platforms and the advanced tactics of traffic marketing.

40,000+professional audience. It is estimated that there will be more than 40,000 exhibitors, including about 22,000+visitors from online channels and 12,000+customers from offline channels, gathering high-growth channel buyers in the beauty industry.


Want to wear a skirt in winter? Then you must buy these models!
The knitted vest of Zhou Yutong White Deer is too high! Learn quickly.

3 blocks in 12 minutes, rule the inside by strength! With a wingspan of 2.30 meters, his talent is not worse than that of qi zhou.

On the first day of U16 Asian Youth Championship, China beat Philippine National Youth 84-67.

In this game, players in the United StatesSinan, played a dominant performance in the restricted area.

In just 12 minutes, he scored 5 points, 4 rebounds and 3 blocks, showing a super defensive shock.

After the game, the American scouting website described Chisnan as one of the most anticipated young centers of this year, with NBA prospects.

Yan Shinan was born in 2007, the son of Ma Clarification, a former female basketball player in China.

He studied in the High School Attached to Tsinghua University, and then got the opportunity to study in the United States through the Cai Chongxin Basketball Foundation.

Last season, Chisnan played for Windermere High School in Florida, averaging 6.4 points, 5.8 rebounds and 4.7 blocks per game.

In the latest list of American high school players, he was rated as a four-star player with a total score of 91, and the center position was the second in the United States.

As a young center, Chisnan has the top talent comparable to his predecessor qi zhou.

The height of 2.13 meters, the wingspan of 2.30 meters, standing on the inside cover the sun, good mobility, and allowing him to defend the outside players.

Among the local inside players in China, few people can complete the big defense and the small defense in the game, and Qian Shinan is one of them.

U16 defeated the Philippines in the first game, and he repeatedly interfered with the opposing defender when he was defending the pick and roll, which left a deep impression on the scouts.

After the Asian Youth Championship, we have reason to believe that the ranking of Chisnan in the United States will continue to improve.

Of course, the premise is that the national youth coach has to give the opportunity. Players of this level should go up and play for 30 minutes, not 15 minutes.

Yi Jianlian has retired, and qi zhou’s competitive state is gradually declining.

Therefore, the young and promising Yan Shinan will definitely become the key training object of the men’s basketball team in the future.

Including Yang Hansen of Qingdao team, a few years later, there is a high probability that he will be selected for the national team.

If these two players develop smoothly, they can form a twin tower in the international arena.

One is responsible for passing and attacking, and the other is responsible for defending. Together with young players such as Zeng Fanbo and Lin Wei, the China men’s basketball team is still worth our continued expectation. …

$170 million in 3 years, the first in the blocked shot league! Don’t be proud, thanks to your teammate James.

The biggest attraction of the NBA off-season is player trading and contract renewal. Every year, there are many high-priced contract renewals, and this year is no exception. For example, the Timberwolves renewed Edwards in advance for five years and the Grizzlies renewed Bain in advance for five years and 207 million dollars. The purpose of this early contract renewal is obvious. In the next few years, this player will be the core of team building. Of course, some team management also has their own considerations, and only three-year contracts will be given to the core players of the team. For example, Green of Warriors, after all, is affected by age, and it is very likely that Green’s ability will be seriously degraded after three seasons. At present, there is a potential early renewal of the contract with the Lakers’ thick eyebrows. As one of the cores of the team, if the thick eyebrows complete the renewal before the start of training camp, they can get a contract with a maximum of 170 million US dollars for three years. The reason why they have not reached an intention so far, the Lakers management still has their own concerns!

The thick eyebrows of the champion’s debut can be called the genius of the insider. They can not only turn the world upside down in the restricted area, but also have dribbling and shooting like guards. The performance of the park in 2020 is a classic masterpiece of the peak thick eyebrows. In the park, Thick Eyebrow is a super efficient and comprehensive scorer, and his statistics are crazy. He averaged 27.7 points in the playoff, shooting 57% and shooting 38% from three-pointers. In the second game of the Western Conference finals, he won the first championship ring in his career, and the Lakers were finally on an equal footing with the Celtics. The boss was not stingy. But after that season, Thick Eyebrows never showed their talent in the playoffs, but they got continuous injuries and consumed James year after year. Until last season, Thick Eyebrows seemed to find themselves in the park again, averaging 25.9 points, 12.5 rebounds and 2 blocks per game, and fully demonstrated their inside power against Grizzlies and Warriors in the playoffs, and finally the Lakers returned to the stage of the Western Conference finals.

As for the Lakers’ delay in giving thick eyebrows this contract extension, there should be two concerns.First, the thick eyebrows did not prove that he had broken away from the injury.In the past three seasons, Thick Eyebrow has played 130 games in the regular season, so it is said that Thick Eyebrow has not been selected for the best defensive team and the best team in the past three years, and even has not been selected for the All-Star team in the last two seasons. You should know that Thick Eyebrow’s game performance has almost filled the data column. He is the first player in the league with steals and blocked shots in the past ten years, but it is a pity that he was excluded because of attendance. Although last season was the season with the highest attendance rate in the last three seasons, it was less than 60 games, even the same as James, who was eight years older than himself. Therefore, this is one of the Lakers’ great worries. If the heavy eyebrows can’t keep healthy and fall off the chain in the playoffs, the Lakers will have no way out.

The second worry is that James can play for a few years.How many years can James play is a hot topic in recent years, but last season’s playoff performance proved that James can play for at least another three years, but the key question is whether James can stay in the Lakers. As early as last season, James said that he would not consider retiring for the time being and would wait until Brownie entered the league to fight alongside him, no matter which team. Once James chooses to leave the Lakers at the end of next season, the Lakers will become a single-core team. It is more difficult to win the championship than to ascend to heaven. Thick eyebrows have no ability to become the boss of the team. In the seven seasons he played for Pelican, Thick Eyebrows only entered the playoffs twice, and the best result was the Western Conference semifinals, so it is naturally impossible to expect Thick Eyebrows to reshuffle themselves, not to mention that after James left, the Lakers will definitely reshuffle their cards, making it even more difficult to win the championship.

No matter what kind of worry, once it happens, it is enough for the Lakers management to drink a pot. It takes a lot of young capital to get a heavy eyebrow from the pelican trade. If you don’t pray for another Lakers dynasty, you should at least win another championship, otherwise the Lakers will lose blood. I admit that Thick Eyebrow is a player with good offensive and defensive skills in the forefront of the league, but without teammates like James, his dominance will be greatly reduced. Coupled with the impact of injuries, Thick Eyebrow’s three-pointers last season have disappeared, and his fast-break and difficult air-catching abilities have regressed with the naked eye. It is a bloody lesson that the Western Conference finals were swept by the Nuggets. Without outside threats, Jokic’s defense could not be mobilized, which brought great difficulties to teammates’ storming. Next season is a crucial season for the Lakers. The management may even take the risk of jumping out of the contract and consider renewing the contract after the end of next season. If you want to stay with the Lakers, the heavy eyebrows must come up with a better state in the new season, one is to stay healthy, and the other is to reproduce the dominance in the park, otherwise they are likely to be swept out by the Lakers!

The transfer fee is ready! Manchester City found Calvin Phillips body double, and the champion attribute conquered Guashuai.

Manchester City has brought Calvin Phillips from Leeds this season, but the English midfielder didn’t get many playing opportunities in his first season at Manchester City. At the beginning of the season, players’ injuries were the main influencing factors. Although FIFA World Cup Qatar 2022 successfully participated, he was once again excluded from the team’s main force because of overweight after returning to Manchester City. It can be said that Guardiola has not found a way to activate the midfielder. Of course, Manchester City will not sell players this summer, but Rodley really needs a player who can share the pressure for him, and Manchester City has also locked in the target.

According to news media N1, Manchester City coach Guardiola has found a midfielder who can replace Calvin Phillips, form a good rotation with Rodley, and even have a competitive relationship. This person is none other than Chelsea’s Croatian midfielder kovacic. Joining the Blues from Real Madrid in 2018, kovacic has helped the Blues win the Europa League, Champions League, World Club Cup and Super Cup.

However, with the departure of Roman Abramovich, the Blues under Burleigh’s control are now playing very badly on the pitch, and Burleigh spent 600 million pounds to sign for two consecutive transfer windows this year, but the final result is not satisfactory. On this premise, the Blues will sell a large number of players this summer to ensure their financial balance, and the contract between kovacic and Chelsea will expire in Ming Xia, so it is very likely that the Blues will sell them soon to earn a transfer fee.

There is a high probability that Chelsea will not qualify for the Champions League next season, and many players in the team will also have their salaries reduced. Of course, these players were signed during the Burleigh period. As a meritorious player during tuchel’s coaching of Chelsea, kovacic’s blue career has basically come to an end. However, kovacic, who is only 28 years old, is still at the peak of his career, and Guardiola is very fond of the Croatian midfielder and hopes to sign this player for Manchester City this summer.

Guardiola once said that Calvin Phillips needs to increase his rhythm in short passing. In the game with Sheffield United, Guardiola continued to give players playing time, but more could only be returned, and he could not find the opportunity to adjust his body forward. Obviously, Calvin Phillips could not provide much help to Manchester City on the court when he was on the court. If players want to gain a foothold in Manchester City, it is very important to add some extra training, but Manchester City obviously can’t just wait, but wants to take the initiative.

It is reported that Manchester City is prepared to bring kovacic from Chelsea for a transfer fee of 30 million pounds, which is not low, and if Manchester City is really willing to pay such a high price, kovacic himself is obviously willing to join. After all, you can win more trophies in Manchester City, and compared with the chaotic Chelsea, Manchester City is obviously a good place for kovacic.

Of course, it is not known whether Calvin Phillips can lead to the outbreak of Manchester City’s second season. Like Grali and many other players, he has grown up under Guardiola’s guidance. However, it is obvious that Calvin Phillips’s first season in Manchester City is not mature enough for various reasons, and players should consider their own future. Therefore, it is very important for Calvin Phillips to integrate into Guardiola’s tactical system as soon as possible.

Future Technology： What will happen to our life？

Nowadays, technology is developing at an unprecedented speed. New technologies such as artificial intelligence, drones and virtual reality are subverting our way of life and making our life more convenient and efficient. In the future, the development of science and technology may be more rapid, and the changes will be more profound and extensive. In this brand-new world, we may face many new challenges and opportunities.

Artificial intelligence (AI) refers to the computer system to achieve a certain degree of autonomous decision-making and task execution by simulating human intelligence and learning ability. In recent years, artificial intelligence has been widely used in various fields, including natural language processing, image recognition, speech recognition and so on.

With the continuous progress of artificial intelligence technology, its impact on society and employment has attracted more and more attention. The following are some possible impacts:

  1. Automation replaces some jobs: Artificial intelligence can perform some jobs that require manpower through machine learning and independent decision-making, such as data processing and customer service, which may lead to some traditional jobs being replaced by automation.
  2. Create new employment opportunities: Although automation may replace some traditional jobs, the development of artificial intelligence will also create new employment opportunities, such as data analysis and machine learning engineers.
  3. Improve production efficiency: artificial intelligence technology can help enterprises optimize processes, improve production efficiency and reduce costs, thus improving the competitiveness of enterprises.
  4. Personal privacy and security issues: Artificial intelligence can collect and analyze a large amount of personal data, which may cause personal privacy and security issues.

Generally speaking, the development of artificial intelligence has brought many opportunities and challenges to society. In the process of dealing with its influence, we need to pay attention to human welfare and moral issues, and at the same time, we need to constantly improve our technical level and adaptability.

Unmanned Aerial Vehicle (UAV) is an unmanned aerial vehicle, which can be operated by remote control or preset program. In recent years, with the continuous development of technology, drones have been widely used in various fields, including transportation, military, security and so on.

In the field of transportation, drones can be used for logistics distribution and traffic monitoring. For example, drones can deliver express parcels to your doorstep without manual delivery; At the same time, drones can also monitor traffic conditions in cities with traffic jams in order to make timely adjustments and optimizations.

In the military field, drones are also widely used. UAV can be used for reconnaissance, strike, aerial refueling and other tasks, and its maneuverability and concealment are incomparable with traditional military equipment. Moreover, with the continuous improvement of technology, the weapons and equipment of drones are becoming more and more advanced.

In the field of security, drones can also be used for monitoring and support. For example, drones can be used to monitor borders and coastlines to prevent illegal entry and drug trafficking; At the same time, drones can also be used for firefighting, rescue and other tasks to improve efficiency and safety.

Of course, with the increasing application of drones, it also brings some problems and challenges. For example, the privacy and security issues of drones require the joint efforts of the government and enterprises. At the same time, the regulation and management of drones also need to be strengthened to ensure their normal and legal use.

Generally speaking, the application prospect of UAV is very broad, which can bring many benefits and conveniences, but also requires us to pay attention to and solve related problems and challenges.

The development of virtual reality technology has attracted people’s extensive attention. With the continuous development of technology, virtual reality technology has been gradually applied to entertainment, education, medical care and other fields, and has played an important role in these fields.

In the entertainment field, virtual reality technology is widely used in the production of entertainment content such as games and movies. Virtual reality technology can provide users with more realistic game experience and movie-watching experience, thus increasing users’ immersion. In addition, virtual reality technology can also be used for live broadcast of concerts, exhibitions and other activities, so that the audience can feel the atmosphere of the event site personally.

In the field of education, virtual reality technology has been widely used in learning and training. Virtual reality technology can provide students with richer learning experiences, such as simulation experiments and virtual field trips. Through virtual reality technology, students can have a deeper understanding of the learning content and learn and explore in practice.

In the medical field, virtual reality technology is also widely used in surgical simulation, rehabilitation and other aspects. Virtual reality technology can help doctors to operate and treat more accurately, thus improving the success rate of surgery and rehabilitation effect. In addition, virtual reality technology can also be used in psychotherapy and anti-pain therapy to help patients relieve pain and discomfort.

The development of science and technology in the future will bring great influence and change, involving all aspects, including society, economy, education, medical care, security and so on. The emergence of new technologies such as artificial intelligence, unmanned aerial vehicles and virtual reality will greatly change our way of life and work. In this era of rapid development, how to deal with future changes has become an important issue.

First of all, we need to strengthen the research and development of new technologies. Governments, enterprises, academic institutions and other aspects need to increase investment and support in science and technology to promote the development and application of science and technology and better meet people’s needs.

Secondly, we need to adapt to the development and application of new technologies. In the process of the emergence and popularization of new technologies, we need to constantly learn and adapt to make better use of them, so as to better adapt to the changes in society and life.

In addition, we need to pay attention to the risks and challenges that new technologies may bring. In the application of new technology, some security and privacy issues may be brought, which need our attention and solution. At the same time, the development of new technologies may also have an impact on some traditional industries and employment, and we need to pay attention to and help the affected people.

Finally, we need to build a healthy, fair and sustainable development environment. The development of science and technology needs to be carried out under the legal and ethical framework to ensure that the development of science and technology is in line with human interests and values. We need to establish and maintain this environment by various means to ensure that the development of science and technology is sustainable and beneficial.

In a word, the development of science and technology in the future will bring great influence and change to our life and society. Faced with these changes, we need to strengthen the research and development of new technologies, adapt to the application of new technologies, pay attention to the risks and challenges that new technologies may bring, and establish a healthy, fair and sustainable development environment. Only in this way can we better cope with future changes and achieve the goal of sustainable development.

Strong Eagle No.20 ｜ Opening Ceremony of Kong Jianping’s Mentor Group of Nanotechnology and the Third Strong Eagle Teacher-Student Tour

On the afternoon of March 4th, the opening ceremony of Kong Jianping’s mentor group and the third Strong Eagle Teacher-Student Tour were successfully held in Zhejiang Nano Technology Co., Ltd.. Teacher Kong Jianping, the chairman of Zhejiang Nanotechnology Co., Ltd., the founder of Rainbow Life Ideological and Political Education Platform, the founder of Qiangying, and the executive vice president of Zhejiang University’s School of Innovation and Entrepreneurship, attended the event. The 19th and 20th sessions of Kong Jianping’s mentor group participated together.

At the beginning of the activity, Mr. Nova, the mentor team of Kong Jianping, introduced the six major sectors: chip, cloud computing, blockchain, AI, application and terminal.New infrastructure of meta-universe industryDevelopment opportunities; Teacher Sunny explained it for everyone from five aspects: story, style, economic dividend, innovation ability and meta-cosmic imagination space.How to do a good job in NFT project blue chip,Compared with the characteristics of Web2, this paper analyzes "why web3.0 is the future" from multiple dimensions, encourages students to publicize and innovate spontaneously, and promotes the healthy positive cycle of NFT projects.

Subsequently, the 19th student Lou Song shared with you.Innovation opportunities of NFT AMMMa Jiahao discussed with everyone.Governance problems and values of DAO creator communityIt is pointed out that DAO creator community has the characteristics of reducing management cost under the inefficient-oriented structure; Shen Yining, a 20-year student, combined his transformation experience from investment bank to content blogger and analyzed.New ideas of traffic growth in Web3 industryZhao Chengcheng introduced how his entrepreneurial project Mind Network was built.Decentralized privacy data lakeGet a place in the industry.

Finally, Mr. Kong Jianping analyzed the top ten pain points of Web3 entrepreneurship for the students, pointing out that the core value of blockchain technology is not decentralization and building a new economic model, but to form a stronger network effect and share liquidity by opening up the user system, thus creating value and income. Mr. Kong suggested that entrepreneurs should be ecological to each other, reject leverage, rely on industry dividends, adhere to the spirit of hard work, and jointly move towards the application Web3 era in the next decade.

During the opening ceremony, Mr. Ruan Junhua introduced the mental journey and value thinking of establishing the Rainbow Life Platform. Teacher Ruan put forward three suggestions for the students: attitude, persistence in long-term, unremitting efforts and courage to pay in following the great cause; Inherit, learn to carry forward the spirit of Zhejiang businessmen, understand the spiritual strength of mentors, and influence and drive more people; Grateful, grateful to the mentor’s educational feelings, grateful to the platform, but also grateful to the opportunities provided by the country and the times.

Later, Ruan Junhua expressed sincere gratitude to Kong Jianping for his re-joining and the strong support of Nanotechnology, and awarded him a letter of appointment as a mentor.

Instructor Kong Jianping issued admission notices to the students in turn and took a group photo.

knowledge gained by study

Ruan junhao

In this study, I deeply realized the rapid development of the digital age and the powerful power of scientific and technological progress. The following are my learning experiences:

As the next generation Internet, the core idea of Web3.0 is to establish a decentralized and open network ecosystem. Compared with Web1.0 and Web2.0, Web3.0 pays more attention to personal privacy protection and data security, and also pays more attention to users’ control and autonomy of data. When studying Web3.0, I deeply understand the importance of decentralization and autonomy, and realize that digital assets and digital identities will become the core content of Web3.0.

AIGC represents the development of digitalization, intelligence, connectivity and security, and is one of the four core technologies in the digital age. AIGC has a wide range of applications, including natural language processing, image recognition, machine learning and so on. When learning AIGC technology, I deeply understand the influence and importance of artificial intelligence on the future. At the same time, I also realize that the development of artificial intelligence needs a lot of data and computing power support, and blockchain technology can provide a safer and more reliable infrastructure for the development of artificial intelligence. For a person who wants to enter the field of web3.0 entrepreneurship, this is a blue ocean full of opportunities.

Finally, I want to thank Mr. Kong and Qiang Ying, who gave me a very good platform and a great learning opportunity.

Pompo

First of all, I am very grateful to the activities organized by Mr. Qiang Ying and Mr. Kong, which made me learn a lot. The content shared in this activity is very diverse and rich, including the infrastructure facilities of the Metauniverse, covering the whole industry chain of chips, cloud computing, blockchain, AI, applications and terminals; There is also the blue-chip market of NFT, the rising logic of mainstream NFT (such as BYAC/Azuki) and some emerging projects. There is also a story about how the DAO organization works to create a science fiction work. In addition, there are some hard-core contents, such as transactions, private data sharing, etc. Although time is limited, I can’t fully understand them, but it also broadens my horizons, gains some new knowledge and enriches my understanding of web3.

Finally, Mr. Kong’s sharing also benefited me in particular, including the development history of web3 industry, the top ten pain points faced by entrepreneurs, the advantages and disadvantages of web2 and web3, public chain ecology, regulatory policies, opportunities for globalization and so on. Teacher Kong suggested that it is very important to choose an industry. No matter what industry you do, you can spend at least 10% of your energy on web3.

zhou weijie

This activity gave me a deeper understanding of the business of the Meta-Universe industry and the Meta-Universe track. During the activity, several students shared their own business projects, and many of the technical terms made me feel the gap between being deeply involved in an industry and understanding an industry in a simple way. Bringing in the sharer’s perspective makes me understand that the understanding of business model and the combing of industrial development logic are far more important than what technology we have mastered. We need to look at business issues from a more macro perspective and use technology to help us deepen our understanding.

In the process of sharing, Mr. Kong put forward several ideas that inspired me deeply. The first is that we should fully grasp the industry dividend, look at the industry, and then deepen the cultivation. The second is that we should think more about how to use new technologies in application scenarios that could not be realized before, instead of iterating over existing things with new technologies. I am very grateful to Qiangying for giving me this opportunity to communicate with outstanding predecessors, and I am also very grateful to Teacher Kong for taking the time to guide us.

Ouyang shengxiong

I am honored to participate in the activities of Mr. Kong’s group, which made me gain a lot. As a small white who is not specialized in the web3 industry, I have learned a lot about web3. For example, the sharing of "Governance Problems and Values of DAO" made me understand a very interesting case, in which 100 people can create a science fiction novel together. Everyone can exert their unique creativity. The introduction of Decentralized Privacy Data Lake made me understand a new form of data privacy protection. In the web1 era, our data is crawled by portals, in the web2 era, the data is held by giant companies, and in the web3 era, we can protect our privacy relatively to a greater extent through encryption services. As a person who hasn’t entered the venue yet, I think I can spend more time paying attention to the progress and dynamics of web3 later. Thank you very much, Mr. Kong.

Shan Zhang

Thank you very much for the third mentor group activity organized by Mr. Kong and Qiangying. In this activity, six guests shared their entrepreneurial experiences and experiences on the track of Web 3.0, covering the current application scene of the Metauniverse, how the financial system supports the development of Web 3.0 projects, the application and innovation of NFT technical support, the exploration of DAO community management mode, the password for realizing traffic growth and the new mode of private data management. Through these sharing, I have a deeper understanding of the Web3.0 industry. I think this decentralized idea can bring some new ideas to finance, social governance and industrial production. During the instructor’s evaluation session, Mr. Kong shared his understanding and experience of Web 3.0, covering a wide range of contents, including organizational forms, relations with the government, opportunities for Chinese entrepreneurs in this track, etc., which broadened my horizons. Dean Ruan also shared his initial intention and feeling of establishing Rainbow Life Platform and Strong Eagle, and sent a message to the students, which made me know how to be grateful and give back to the school and society while growing my own skills.

Wen Chen Yiming

The theme of this activity covers the new infrastructure of the meta-universe industry, the blue-chip road of NFT projects, the innovation opportunities in NFT AMM direction, the governance form of DAO creator community, new ideas for the growth of Web3 industry, decentralized privacy data and teacher Kong’s sharing of the industry. In the process of listening to everyone’s sharing, I learned a new organizational structure model, DAO, which is a decentralized autonomous organization. Members of the organization can freely put forward proposals and organize everyone to vote according to the importance of the proposals. It is an effective way to cooperate with like-minded people all over the world. In this way, the 19th Ma Jiahao seniors completed a book about the meta-universe, which shows that everyone can play their respective strengths in this model. In addition, some students explained the new ideas of traffic growth, including traffic entrance, activation mode, how to retain existing customers and how to let customers promote spontaneously. Finally, Mr. Kong explained to us some pain points in the web3 industry and his understanding. Through this activity, I gained a lot of knowledge about web3. Thanks to Mr. Kong and Qiang Ying for their careful preparation.