Xin Yuefu 3.0: Remodeling the payment ecology and leading a new era of digital income increase in the physical industry.

  With keen insight and unremitting spirit of innovation, Hangzhou Chuangbangbang Information Technology Co., Ltd. successfully held a unique "New Consumption System Launch Conference of Xin Yuefu Digital Income Increase 3.0" in Hangzhou on September 27th, 2024. This event not only brought together entrepreneurs and industry elites from all corners of the country, but also attracted extensive attention from many authoritative media online and offline, and witnessed how Xinyuefu empowered the offline entity industry through its latest products and opened a new chapter in digital income increase.

  Driven by innovation, leading change

  Hangzhou Chuangbangbang Information Technology Co., Ltd., as a leader in the field of payment technology, has been committed to promoting the progress and development of the payment industry through technological innovation. Xin Xiang, CEO of Xin Yuefu, said that the release of the new consumption system of Xin Yuefu’s digital income increase of 3.0 means that the focus has changed the offline retail industry and the offline prepaid industry. Mainly aiming at the pain points such as difficult transaction, lack of trust, weak drainage, and difficulty in locking customers, the offline entity industry generally faces, and puts forward comprehensive and efficient solutions.

  Reshape the retail industry and define a new consumption pattern.

  At the press conference, Mr. Xin Yuefu CMO Chengzhen deeply analyzed the current predicament of offline retail industry, and stressed that the release of Xin Yuefu 3.0 system will redefine the consumption and transaction mode of this industry. Through technological innovation, empowered physical merchants can have the same payment application experience as online e-commerce. This means that consumers can also enjoy the convenience of interest-free installment payment for the third, sixth and twelfth periods when shopping online, which greatly reduces the threshold for consumers to buy and promotes the transformation of transactions. At the same time, it also brings more sales opportunities and running water income to the merchants, achieving a win-win situation.

  Purify the prepaid market and rebuild consumer trust

  In view of the frequent running chaos in the offline prepaid industry, the letter of agreement builds a bridge of trust between merchants and consumers, and comprehensively restricts the running behavior of bad merchants. By empowering prepaid merchants to carry out all-round digital transformation, Xin Yuefu not only raises the threshold of honest stores, but also provides consumers with a safer and more reliable payment environment by using big data credit evaluation system and digital credit contract system. This not only rebuilds consumers’ confidence in payment, but also brings more revenue to honest businesses and a fairer competitive environment, so that black-hearted businesses have nothing to hide.

  High-level gathering to draw a blueprint.

  At the press conference, all the senior executives of Xinyuefu made their debut and made a comprehensive interpretation of Xinyuefu 3.0 system from different angles. Lin An, the head of back-end service, emphasized the concept of the company’s service first and the deep cooperation with multi-city supervision bureaus. Huang Yin, the person in charge of the front end of the product, introduced in detail the excellent performance of the system in digitalization, data, security and intelligence. Wang Hao, chief technology officer, shared the highest standards of the system in terms of service provider’s operational efficiency, data visibility and consumer experience, and revealed the information about the upcoming version 3.1 system. Chief Operating Officer Hua Zhe reiterated the firm belief that the company adheres to high industry standards and takes technological innovation as the moat.

  Empowering entities to create the future together.

  The release of Xinyuefu 3.0 system is not only a major innovation in the payment industry, but also a powerful impetus to the digital transformation of offline entities. It helps the merchants to solve the problems of drainage, locking customers and increasing income, and realizes the gorgeous turn from no order to single order, small order to large order, and retaining customers to locking customers. At the same time, it also reduces the purchase pressure of consumers, improves the efficiency of purchase decision-making, and creates a win-win situation for merchants and consumers.

  Looking forward to the future, Xinyuefu will continue to adhere to the initial intention of "solving the interest problem between merchants and consumers", constantly innovate and optimize products, and provide powerful digital income-increasing solutions for more merchants. We have reason to believe that under the guidance of the letter, the offline entity industry will usher in a more prosperous and sustainable development prospect.

Dialogue Li Guangjie | "The Wind Rises in Longxi" challenges Zhuge Liang. What makes him?


Special feature of 1905 film network As soon as the series "The Wind Rises in Longxi" begins, Zhuge Liang’s front lens faces the ladder and climbs up the stairs. Kong Ming’s momentum is still there, but his brow is a little tired.

 


For the sake of this scene, it is not too many, but the director has found many actors to set a down-graded role for the series. It was not until he turned on the phone that he found a good friend and the actor played the role.

 

After receiving this news, Li Guangjie was very happy. After all, before that, he missed the cooperation with director Lu Yang many times. What’s more, this time his role was Zhuge Liang.


For actors, there are challenges. This difficulty is precisely where Li Guangjie is worried and nervous.


 

How to play different Zhuge Liang well? This proposition was put before him.

 

At present, the drama "The Wind Rises in Longxi" scored 7.7 points, making it one of the most highly rated dramas in recent hit dramas.



Zhuge Liang, played by Li Guangjie, was also recognized by some audiences. Following the 1905 film network and his exclusive dialogue, he rediscovered his original understanding of Zhuge Liang.


"migrant workers"


Everyone who has experienced the college entrance examination has been "tortured" by Zhuge Liang’s Model. Perhaps many people still remember that it was an epigraph he wrote to his late master Liu Chan before the Northern Expedition to the Central Plains.

 

However, "The Wind Rises in Longxi" happened after the failure of the first Northern Expedition, and all kinds of pressures and doubts came to Zhuge Liang. "In the face of all kinds of difficulties, Zhuge Liang was helpless, but he still persisted in his ideals and stubbornly completed the great cause of the Northern Expedition, while he was tired and lonely."



When discussing the role, Li Guangjie and director Lu Yang have the same idea.After all, there have been too many classic images of Zhuge Liang in various film and television works in the past.


Many people have the impression that the version is full of rhetoric and Confucianism, and it is the handsome appearance of the version. These interpretations, together with the resourceful description of Kong Ming in the novel Romance of the Three Kingdoms, make Zhuge Liang almost a "deified" image.

 


In his creation, Lu Yang hopes that this role can be "descended to the world". At present, he has received very limited support, and he is no longer a high-spirited young man who lashes out at Fang Qiu in Chibi.

 

With the same idea as director Lu Yang, as an actor, Li Guangjie is more confident to challenge this role.

 

"migrant workers."Li Guangjie made a footnote to his own version of Zhuge Liang. "Even in the face of difficulties and misunderstanding by others, his efforts may be invisible to others, but he is still stubbornly sticking to what he should insist on."

 


"The Wind Rises in Longxi" is a spy war drama in ancient costume, which is almost in an environment of intrigue. Especially after Chen Gong (ornaments) reveals the identity of "New Candle dragon" (Wei spy code), the whole story is reversed again. Zhuge Liang is always the unshakable pillar, even maintaining paranoia contrary to the environment.

 

"That’s what Zhuge Liang insisted on all his life. It’s a particularly glorious place on him. In modern words, it’s a place with arc light."

 


When it comes to this version of Zhuge Liang, Li Guangjie can’t help complaining about it. It’s really too difficult. "A person leads a country forward, and no one helps him. The boss is such a boss."


"different"


"excited."Li Guangjie recalled that after he arrived at Xiangshan Film and Television City, he put on Zhuge Liang’s costume and finished his makeup, and that kind of actor’s understanding and challenge to the role came into being.

 

Based on director Lu Yang’s interpretation of the role, as well as the description of the original novel The Wind Rises in Longxi and the history of the Three Kingdoms, Li Guangjie has a deeper understanding of this Zhuge Liang.

 


Being under one person in Shu and above ten thousand people, Zhuge Liang has many scenes for meetings. In the original design of Luyang, he was sitting at the front of a long table, symbolizing the position of leadership.

 

To make himself a role, Li Guangjie always put himself in Zhuge Liang’s position, speculating his inner state at that time. "I hope he can stroll there, he needs to keep walking. One is to make his thinking more active, and the other is really anxious, but he can’t let all the people who come to the meeting see his anxiety, so I hope to find some behaviors to cover up Zhuge Liang’s inner state. "

 


After putting forward this idea, Lu Yang also thought that this kind of walking would be a good plus item.Not only the scene design, but also the modeling, Li Guangjie made a bold attempt.

 

In the Romance of the Three Kingdoms, Zhuge Liang is often described as a feather fan. In the subsequent design of this role, the feather fan is always his iconic object.


However, in "The Wind Rises in Longxi", Li Guangjie chose not to take it, or to take less fans.

 


This form of change is also directed by Lu Yang and Li Guangjie, who want to break the audience’s image of Kong Ming with a fan.

 

"In your subconscious, do you want to challenge the audience’s cognition of Zhuge Liang?" We can’t help but throw this question to the actor in front of us.

 

"It’s not a challenge, I just have a strong idea to perform a different Zhuge Liang."

 

"impress the audience"


The tacit understanding and surprise are Li Guangjie’s greatest feelings after this cooperation with Luyang.

 

At the shooting scene, Lu Yang always had a whim, hoping that the actors could give more possibilities. Under this kind of time pressure, it will inevitably be some difficulties for actors. But it is precisely this difficulty that has stimulated the creative expression of Li Guangjie and other actors. "This temporary and unexpected has become the most attractive part of the whole creation."

 


Li Guangjie, who went to the computer room for the first time to watch the rough cuts, was "fascinated" by Lu Yang’s director’s creation. "Director Lu Yang skillfully moved some good and interesting films into the creation of TV dramas."

 

With this cooperation experience, Li Guangjie can’t help but ridicule that he can’t miss the cooperation of director Lu Yang again. "And now I send him a WeChat every half month,’ I’m here’, reminding him all the time, and I will think of him next time I have the opportunity."

 

As for his evaluation of playing Zhuge Liang, he gave more possibilities to the audience. "I am ready. Zhuge Liang is a highly recognized image, so everyone’s heart must be different. I can’t walk into everyone’s heart."

 


As a veteran actor, Li Guangjie is not the first to interpret this classic role. In the past, he played many such images repeatedly interpreted by other actors in various video arts. Especially at that time, in Towards the Republic, with the corner of Guangxu, the audience remembered the name of Li Guangjie.



The accumulation of experience has enabled him to find a standard in his creation. First of all, he must have an image in his heart, and then combine the director’s ideas to create this image in this work. "We must also be worthy of the role itself. It is enough to have a clear conscience."

 

In addition, Li Guangjie has also contributed one original and deeply rooted classic role in many film and television works.

 


Especially in the movie, the last sentence "my last order, live" moved many viewers. In the officially announced projects, whether it is the original script "Courtyard of the County Party Committee" or the adapted script "Wild Growth", Li Guangjie brought these characters to the audience for the first time.

 

"How to make the audience believe and know, and bring the audience into the specified situation of this story, into the inner world of the character, and follow his joys and sorrows, this will be the difficulty of another dimension."

 


As an actor, he doesn’t want to define himself too much, and he doesn’t want to solidify his own imagination.

 

Returning to the performance, his own state is becoming more and more "Buddhist", and he has little obsession with acting. He just hopes that he can use these roles to impress the audience.


"Show you around the exhibition" Keep up with the trend Dell released two concept notebooks with dual screen and folding screen.

   [Tianji Net Notebook Channel]Dual-screen and folding notebooks surprised many technology enthusiasts for a long time in 2019, and the time came to 2020. At this year’s CES exhibition, many manufacturers "made persistent efforts" and once again exhibited notebook computers with folding screens or dual screens. In addition to Lenovo, Dell has also expanded its territory in this field. Recently, they released a device called "Concept  Ori "folding screen notebook, and a dual-screen notebook" Concept  Duet”。

"Show you around the exhibition" Keep up with the trend Dell released two concept notebooks with dual screen and folding screen.

    At present, these two devices are only concept machines, so the official has not given specific specifications, and more are just used for technical display. Concept  Ori is a folding screen notebook product, which is equipped with a 13.4-inch P-OLED flexible screen. The design director of Dell said that they have spent a lot of effort to solve the hinge design problem of the flexible screen.

"Show you around the exhibition" Keep up with the trend Dell released two concept notebooks with dual screen and folding screen.

"Show you around the exhibition" Keep up with the trend Dell released two concept notebooks with dual screen and folding screen.

    Current folding screen products, such as Samsung Galaxy  Fold and Huawei Mate  X, folding screen will have creases, Concept  Ori is no exception, but the crease is not obvious if it is not on a white background. Current Concept  There are few gestures on Ori, but some media experiences have found that once Concept  When the Ori is folded up, there will be a virtual screen at the bottom for users to input text, which is still very logical.

"Show you around the exhibition" Keep up with the trend Dell released two concept notebooks with dual screen and folding screen.

    Concept  Duet design and Surface  Neo is similar, but the size is much larger, which compromises a certain portability. This device is equipped with two 13.3-inch screens connected by a hinge similar to Lenovo Yoga. Dell also released a physical keyboard that can be placed on the bottom screen, which can be used together to save users from the embarrassing feeling of tapping on the screen.

"Show you around the exhibition" Keep up with the trend Dell released two concept notebooks with dual screen and folding screen.

    Because Microsoft supports Windows&ensp with dual screen/folding devices; 10  X has not yet appeared, and Dell has temporarily developed a set of operation methods suitable for them. For example, you can transfer an app from one screen of Duet to another with a three-finger gesture, or double-click with four fingers can transfer the app  Stretch across two screens. In addition, when you put the keyboard accessories on the screen below, the uncovered part will automatically display the touchpad, making the experience more like a normal notebook.

    Of course, these devices are only prototypes, and all kinds of hardware and software configurations only exist in the theoretical and debugging stages. However, Dell has undoubtedly complied with the trend of double-sided screen/folding screen that may appear in the notebook industry, showing the maturity of hardware, and waiting for the maturity of software more than the launch of the real machine. Perhaps the era of dual-screen or folding screen will come earlier than expected.

The Third world internet conference

Viewing the "Change" and "Constant" of the Internet World from the Window of Wuzhen
  During the three years since the site was permanently established, world internet conference has interpreted and projected numerous collisions and blends between "change" and "normality" in this water town in the south of the Yangtze River.
Netizens praised the third world internet conference.
  Today’s society has ushered in the Internet era, and the Internet has profoundly affected all aspects of human society. The topics of the meeting are closely related to every netizen, which has aroused the concern and discussion of the majority of netizens.
  • Internet conference 15 new technologies brighten your eyes!
  • Internet conference in the past three years: gentle water town releases the power of change
  • 14 live broadcasts, 72-hour timeline and then look back at Wuzhen Summit.
  • Sticking to the end, they are the "guarantee" of the Internet conference.
  • A quarter of an hour takes you back to the third world internet conference.
  • "the light of the internet" shines into the homes of ordinary people
  • A picture to read the speech of the supreme leader, Liu Yunshan, at the world internet conference.
  • "Wuzhen IOT Legend": Why does the fate of the Internet gather in Wuzhen?

More > >

Vivo Releases Three Forward-looking Technologies of Self-developed Image Chip V3

    On July 30th, the special event of 2023 vivo Video Festival was officially held, and the latest exploration achievements of vivo in the field of image technology and culture were announced. Focusing on the three technical bases of optics, computing power and algorithm, vivo released a brand-new 6nm process self-developed image chip V3 and algorithm matrix, shared the latest achievements of AIGC, and joined hands with Zeiss to launch major technical achievements such as telephoto lenses that meet the brand-new standard "Vario-Apo-Sonnar".

    Further strengthen independent innovation, release self-developed chip V3 and image algorithm matrix.

    In this activity, vivo newly released the self-developed image chip V3 with 6nm process technology. With the newly designed multi-concurrent AI perception -ISP architecture and the second generation FIT interconnection system, the energy efficiency ratio increased by 30% compared with the previous generation. V3 image chip can bring users the super experience of 4K movie portrait mode, such as movie-level Jiao Wai blur, automatic subject focus detection and switching, movie-level skin optimization and movie color processing. Its technical strength makes vivo a mobile phone manufacturer that can realize 4K movie portrait video and 4K post-shoot editing function of Android.

Vivo released a brand-new 6nm process technology self-developed image chip V3.

    In addition to the self-developed chip upgrade, vivo has also built a comprehensive composite algorithm matrix from technology to scene, which includes a big engine and two big systems. The new vivo original image engine VOIE(vivo origin imaging engine) comprehensively improves the basic algorithm ability of vivo from three sub-modules: ultra-clear image quality, color reproduction and computing power acceleration, and upgrades the image quality, color tone and computing power. At the same time, based on the moving image theory system of "real world-imaging system-post-processing algorithm" and combining the core user scenes of portraits and night scenes, vivo has created two major image systems, namely, the super-touching image system and the sky night scene system, which has continuously consolidated the accumulation of underlying technologies of vivo in portraits and landscapes and continuously led the era of computational photography.

Vivo algorithm matrix

    Deepen joint innovation again and build a prosperous image ecosystem.

    Vivo creates great products for users through joint innovation with universities and enterprises. At the university level, vivo and Zhejiang University, Zurich Federal Institute of Technology and other universities at home and abroad explore basic frontier theories and technologies such as AI frontier network design and image quality. At the enterprise level, vivo also maintains close cooperation with all partners. Among the numerous cooperations, vivo has continuously strengthened its long-term and in-depth cooperation with Zeiss, the market leader in the optical field, and has been iterating over Zeiss optical lens, Zeiss T* coating and ZEISS Look.

    Vivo and Zeiss continue to explore new lens design and launch telephoto lenses that meet the new standard "Vario-Apo-Sonnar". Vario-Sonnar, as a compact optical lens design, has excellent imaging quality, excellent sharpness and large aperture. Combined with APO design applied to mobile imaging system, it can greatly improve the zoom quality of mobile phones. This telephoto lens also adopts floating lens group technology, which has extremely high resolution and focusing ability. Its creamy blur effect can further highlight the subject, and can realize telephoto landscape photography, macro photography and telephoto close-up portrait photography, taking into account the diverse demands of users for telephoto and macro photography.

Vivo and Zeiss jointly launched a telephoto lens conforming to the "Vario-Apo-Sonnar" standard.

    The new generation of vivo X90 Pro+ all-P lens adopts ALC coating technology, and its single lens reflectivity is reduced by 42.8% compared with the previous generation. In order to further suppress glare and ghosting, the newly upgraded Zeiss T* coating will be equipped with Multi-ALD technology and will be equipped on the main camera of the next generation vivo X series flagship model. The reflectivity of the lens center will be reduced from 0.2% to 0.1%, which is 50% lower than that of the previous generation ALC coating, thus bringing clearer picture performance.

    Vivo and Zeiss jointly created products around ZEISS Look, jointly recreated the classic blur style of Zeiss lens, and launched Zeiss lens packages with various styles, such as Zeiss Biotar blur style, Zeiss Cinematic blur style, Zeiss Cine-Flare flare portrait, so that users can also experience the unique blur effect of professional photography lenses on their mobile phones. In order to meet the pursuit of professional users, the two sides also jointly launched Zeiss natural colors to truly and accurately restore what they see.

    In addition to in-depth cooperation in product innovation, vivo is also committed to more diversified and extensive cooperation with Zeiss, so that more users can enjoy the joy of creation through smart phones with cutting-edge imaging technology.

    In-depth creation of professional portraits and extreme night scenes, and continuous empowerment of professional imaging experience.

    As the main track of vivo images, vivo has been building its professional portrait shooting ability. vivo has always been aiming at "mobile portrait master", and has continued to precipitate in the field of professional portrait shooting. Combined with its own hardware capabilities, it has continuously upgraded its super-touching portrait system, forming a unique portrait style of vivo with "clear characters, natural skin color, and gradual degree of reality and reality", bringing the portrait style that users like to smart phones, bringing more intelligence, clarity, beauty and prominence.

    In addition to the continuous exploration in the traditional portrait track, vivo is also actively involved in the research and development of future images and 3D portrait technology, and makes innovations and attempts in two new technical directions: portrait 3D reconstruction perception and virtual content. For this reason, vivo has established Chongqing 3D imaging laboratory and set up a film-and-television light field system, which can reconstruct a "pore-level" 3D model of human body and achieve a more realistic and high-fidelity rendering visual effect in virtual environment. With the underlying data support of historical products and the capability reserve of the three major portrait 3D perception algorithms with face, human body and gesture as the core, the system can accurately capture and drive the interactive perception of facial expressions, human gestures and gestures.

Vivo brand-new super touching image system

    Based on the perception ability of portrait 3D reconstruction, vivo superimposes AIGC algorithm to create three application scenarios: generative portrait style, generative portrait editing and various portrait AR special effects. Among them, the generative portrait style allows users to take more natural photos of virtual and real scenes through vivo mobile phones, and realize the humanized experience of "shooting portraits of the four seasons without leaving home". Generative portrait editing can let users re-edit lighting, age, hairstyle, expression and other contents based on their own preferences through techniques such as texture reconstruction and illumination estimation algorithm. In addition, based on the stable mobile portrait 3D perception technology, vivo also provides a variety of portrait AR special effects to continuously activate users’ creative enthusiasm.

    In terms of scenery shooting and night scene imaging, vivo has been steadily upgraded in three aspects: image quality, tone and color.

    In order to present users with clearer image quality and realize the freedom of night scene creation, vivo has built an advanced image quality solution based on the Sky Night Scene System, which can realize the super night scene with full focus. Its upgraded version of SuperRAW technology will also support all rear cameras, which can meet users’ needs for wider night scene post-adjustment.

    In terms of tone and color, vivo is also constantly exerting its strength to present a night scene effect full of atmosphere. Based on VOIE, the original image engine of vivo, the new Sky Night Scene System focuses on introducing Zhencai Night Scene Model, which can learn AI based on millions of night scene photos, and realize its own tone and color adjustment for night scene. Full-link night HDR function can greatly optimize the overall look and feel of preview, shooting, display and other links in the night scene with strong contrast between light and dark, and bring users a dazzling night scene atmosphere. In addition, the newly upgraded XDR Photo 2.0 adds a highlight color protection mechanism for the artificial light source with high dynamic and high saturation at night, which can improve the overexposure of highlights without affecting the color performance of the light source and retaining the night scene atmosphere.

    Accurate expression of color is very important for image creation, but a single color style can not meet the diverse needs of users. Therefore, on the basis of the vivid colors of vivo, which are loved by users, and the natural colors of Zeiss, which give professional photographers more space in the later period, vivo draws inspiration from representative films and master photography works, and introduces the rich, delicate and personalized texture colors of vivo on the flagship product X90s. After the introduction of vivo texture color, it has been recognized and loved by professional photographers such as Alex Webb and many users. In order to better meet users’ demands, vivo X Fold2, X Flip and X80 series will be upgraded in September.

    In recent years, vivo has encouraged "paying attention to the present and praising the daily life" and responded to the era of "everyone is a creator" through a series of humanistic video activities such as the video plus mobile phone photography contest and the FIRST ultra-short film contest. In 2020, vivo opened the first video plus mobile phone photography contest. Up to now, vivo users from more than 40 countries and regions around the world have participated in it, and nearly one million works have been collected. At the special event of this video festival, the winners of the 2023vivo Video Plus Mobile Phone Photography Competition were announced. Photographers Jiehan Herry Saputro and Jiang Xinyuan won the Best Work of the Year and the Zeiss Professional Video Award respectively for their works Let me Fly and Dreaming, while photographers Ma Chen and Wei Dong won the "X90 Series Best" for their works The Eyes of Lan Bing and The Tension of Life. At the event site, vivo also shared a group of special works "A Photography Class in the Mountain", telling the story of two girls’ lives changed by photography, and writing new possibilities for the distant places that images can reach.

Best work of the year: Jiehan Herry Saputro "Let me fly"

    In the future, vivo will continue to take the user’s needs as the origin, gain the shooting experience of every ordinary creator with the help of professional imaging technology, enrich the ecology and connotation of mobile image creation, adhere to the initial intention of "scientific and technological intentions, images from the heart", and let "humanized professional images" benefit more mass creators.

"Sword Rain" MV premieres, Wu Qingfeng and Sa Dingding Teana perform tenderness


Poster

    Jointly directed by John Woo and Su Zhaobin, the $14 million martial arts masterpiece "Sword Rain" will be released nationwide on September 28. Following the grand premiere of the star-studded premiere in Beijing on the 26th, on the 27th, the film released the MV of the theme song "Sword Rain Floating Life", which is made up of soda green lead singer Wu Qingfeng and legendary actress Sa Ding "Summit". The most exciting scenes in "Sword Rain" are the content. "Sword Rain Floating Life" MV will be the first to let people appreciate the rivers and lakes of "Sword Rain". Among them, the deep love of "Ishiqiao Chan" highlights the tender side of "Sword Rain".

John Woo personally determined the lyrics of "Stone Bridge Zen"

"Summit" coquettish interpretation of reincarnation love

    A rumbling of thunder and rain, a lonely boat on the quiet lake shrouded in smoke – accompanied by the movie screen rich in Chinese classical charm, the ethereal female voice of Sa Dingding and the charming male voice of soda green lead singer Qingfeng. One is an international legendary actress, the other is the love of literary and artistic youth, and their combination can be called "the pinnacle". It is understood that director John Woo appointed the two at the beginning, believing that only their devilish voices can interpret the love theme of the reincarnation in the past life in "Sword Rain", while the music chose the classic song "Flower Walking Free" from Sa Dingding’s "Heaven and Earth" album. The whole song has been re-arranged and mixed to show a completely different feeling and style.

    The lyrics of "Sword Rain Floating Life" are completely rewritten according to the content of the film. The lyrics are from the love theme "Stone Bridge Zen" that runs through the film throughout the film. "Before Buddha Ananda became a monk, he saw a beautiful girl on the road, and he loved her from then on. Buddha asked him: How much do you like that girl? Ananda replied: I would like to be transformed into a Qingshi Bridge, and I would like to be beaten by the sun and rain for five hundred years, and I would only ask that girl to walk across the bridge." This deep Zen love not only changed the fate of every character in "Sword Rain", but also deeply moved John Woo. "There is a very human story and touching love in" Sword Rain ". Therefore, he specified that the lyrics must reflect the theme of this love, and repeatedly revised it many times to determine the final version.

"Sword Rain" chivalrous tenderness will debut tomorrow

"The best martial arts film after being praised"

    "Sword Rain", which will officially debut in cinemas across the country on the 28th, tells the story of a retired female killer who wants to retire to the rivers and lakes to live an ordinary life after falling in love with a simple young man in a small town, but is serial hunted down by the killer organization. The film has a strong lineup, which gathers 12 strong stars such as Michelle Yeoh, Zheng Yusheng, Wang Xueqi, Da S, and Yu Wenle. It is a popular choice for movie viewing during the National Day. Previously, it has received almost unanimous praise in a series of media trials and screenings at home and abroad. Its dazzling martial arts scenes, "Fairy Suo" and other strange skills have been reproduced, and it has been praised by well-known film critic Zhang Xiaobei as "the best martial arts film after that".

    What is particularly rare is that, despite locking the October National Day golden file with the attitude of a commercial blockbuster early in the morning, "Sword Rain" does not repeat the mistakes of domestic martial arts blockbusters in recent years. It has been praised by the media as "the most sophisticated and attentive martial arts film. In all aspects of directing, acting, photography, art, sound effects, etc., it has surrendered high-level homework in the field of Chinese films… The ancient meaning, Zen flavor, and Jianghu style that come to the face are even more rare." The success of "Sword Rain" lies not only in "Wu", but also in "Xia". The love drama in it "exudes a strong legendary temperament and imagination of Oriental martial arts, and the love of chivalrous bones and soft intestines is evocative". " The MV of "Sword Rain Floating Life" is just a glimpse of the love of "Stone Bridge Chan" in "Sword Rain". To truly appreciate the tenderness of chivalrous bones in the reincarnation of the previous life, you have to go into the cinema to enjoy it yourself.

Next Page: "Sword Rain" Character Appreciation

The release of Tokyo Film Festival masterpiece "Under the White Clouds" reveals four highlights.

1905 movie network news Directed by Wang Rui, a professor of the director department of Beijing Film Academy, it won the best artistic contribution award in the main competition unit of Tokyo International Film Festival in 2019 and was released nationwide on July 31 as the opening film of the Belt and Road Film Week of Shanghai International Film Festival in 2020.

As the only China film shortlisted for the main competition in Tokyo Film Festival and won an important prize, this film tells the life dilemma of an ordinary Mongolian herdsman couple because of their different life pursuits. The wife Sarula yearns for a better life, but her husband Chao Ketu believes that the better life is not in the grassland but in the distance. The wrong track of their thoughts has filled a happy family with differences and twists and turns, and the choice and compromise under constant thinking has also opened up a new understanding of life and love for the couple.

As the first wave of new films released in the post-epidemic era, the film has injected the most sincere warmth into the China film market with solid content quality. What are the unique charms of this work? Four highlights will bring you back to the most pristine touch of the screen in 2020.


Aspect 1: Endless feelings, artistic persistence in the epidemic era.


It is reported that it took more than ten years before and after the film to meet with you. The director of the film, Mr. Wang Rui, is not only one of the sixth generation directors with 30 years of directing experience, but also the director of the director department of Beijing Film Academy. Director Wang Xiaoshuai, a classmate of Wang Rui’s, once said after watching the movie that he couldn’t imagine that Wang Rui had the patience to study such a film when he was so busy in teaching. Director Wang’s persistence for ten years stems not only from his feelings in artistic creation, but also from his commitment to his dead wife.

In 2005, when the director was chatting with his wife, he said that he had never made a movie he really wanted to make. It happened that his wife and screenwriter Chen Ping had been friends for many years, so his wife recommended Chen Ping to Wang Rui. In the same year, the script writing outline was completed, but it coincided with a turning point in the commercialization of China films, which experienced twists and turns from fund-raising to filming. Until now, Wang Rui finally finished Under the White Clouds and fulfilled his promise with his dead wife. In today’s film market, which emphasizes traffic and high box office, this sentiment is persistent and moving.

Director Wang Rui also mentioned in the interview: "This work hopes to be level and in line with life when shooting. When shooting, it was calm, there was no interference, and there was no pressure to make money and win prizes. The process of shooting is still bitter, but I am very happy and very happy to bring you such a work. "


Aspect 2: honorary reputation, the success of Class A film festivals has attracted countless praises.


The performance of Under the White Clouds in various international A-class film festivals is remarkable. Not only won the best artistic contribution award in the main competition unit of Tokyo International Film Festival in 2019, but also the film was selected as the opening film in the "Belt and Road Film Week" of Shanghai International Film Festival in 2020. At the Tokyo International Film Festival in 2019, Zhang Ziyi, the chairman of the jury, once said that he liked the story of the couple’s video call very much; The famous Japanese director Ryuichi Hiroki also mentioned in his award speech: "This is a movie that allows people to fully think about their state in life."


In the previous screening, the film was able to meet many audiences in advance and was well received by the industry. Director Wang Xiaoshuai praised: "For this film, the scheduling of many scenes is very difficult, but the work done by director Wang Rui is very beautiful and shocking. We must do Amway for him!" Actor Gaowa Siqin directly called it a new benchmark for domestic films: "This film is so wonderful, accurate and profound! I think it can be regarded as NO.1 in China films in recent ten years. "


Aspect 3: the beautiful picture, the strong scenery on the screen lingers for the grassland.


The beautiful scenery of the grassland, the enthusiasm and boldness of herdsmen riding and grazing, the long tune and Humai have become the most touching accompaniment — — The four seasons in hulun buir grassland are all captured in the lens. The dribs and drabs of modern herdsmen’s life are also presented in the most authentic and simple form. Every frame in the film can be directly used as wallpaper, and this film, which combines extraordinary beauty and the sound of nature, is also like an "extreme grassland award", which is painted at the beginning, bringing an impressive sound and painting experience to the audience.


In order to capture the magnificent scenery of the four seasons in hulun buir grassland, director Wang Rui "stationed" on the grassland for one year, although it was bitter and sweet: "The season spans a lot, and the film has been filmed for a long time. It is a touching thing that a group of people only do this one thing in one year."

This obsession with art and beauty deeply touched the director Tian Zhuangzhuang: "I am very shocked, and the effect of this film is so good and very touching. Wang Rui is not a Mongolian, but he can completely enter Mongolian life, which makes us very excited. It is very difficult to master all the beauty, scene scheduling, climate and emotions in this play, and the actor scheduling is very beautiful! " The so-called infinite scenery is at a dangerous peak. It is precisely because of an unchanging initial heart for art and a tireless pursuit of beauty that "Under the White Clouds" has a master photography and returned to the unprecedented moving face of the grassland.


Aspect 4: Perfect integration, artistic masterpieces adapt to universal thinking.


Under the White Clouds, represented by a family story of a contemporary ordinary herder, shows the living situation of grassland people under the changing times. Mongolian herder Chaoketu yearns for the outside world because he is tired of boring and monotonous grassland life. However, his wife Sarula thinks that a good life is to stay at sunrise and sunset with her husband on the grassland, unwilling to change the current living conditions. Both husband and wife can’t convince each other, and their living conditions are also in trouble.

Although the protagonist in the film is a herdsman couple facing choice and compromise, it actually reflects the general public in modern society. In fact, there is a shadow of "Chaoketu" or "Sarura" in each of us. How to find a balance between desire and reality and how to make a choice between distant dreams and family responsibilities is an unavoidable problem in everyone’s life. The director adopted an open ending in the film, hoping to convey this thought to more audiences.

Movies don’t need to export specific values, and good works must be thought-provoking, guiding people to think deeply and draw their own conclusions. Therefore, Under the White Clouds is always a work with a stronger sense of reality than nationality. It reveals not only the fate of a prairie couple, but also the hope that the audience can "see themselves in the movies" and find their own life answers.

[See you at 8: 00] Farmers and women must cut 70 mu of wheat by hand to prevent pollution? Official response

  CCTV News:At 8 o’clock, witness the news every day. CCTV will sort out the big and small things that happened around us within 24 hours for you.

  [concern]

  Good news! Beijing-Tianjin-Hebei will try out direct settlement of outpatient expenses across provinces and different places.

one

  On June 7, the National Medical Insurance Bureau issued the Notice on Doing a Good Job in Direct Settlement of Hospitalization Expenses in Different Provinces in 2019. The notice made it clear that areas with conditions in Beijing, Tianjin and Hebei should try to directly settle the expenses of medical clinics across provinces.

  It is understood that as of the end of April 2019, there were 16,761 designated medical institutions for medical treatment in different provinces across the country, 14,136 designated medical institutions at or below the second level, and the number of people registered on the national platform reached 4.03 million. Compared with the data released in June 2018, the three items increased by 67%, 86% and 50% respectively.

  The notice clarifies that before the end of 2019, we will strive to connect more than 85% of tertiary designated hospitals, more than 50% of secondary designated hospitals and more than 10% of other designated hospitals across the country to the national settlement system for medical treatment in different places, which basically meets the direct settlement needs of insured persons who seek medical treatment in different provinces. By the end of 2020, eligible patients who seek medical treatment in different provinces will be basically settled directly in all designated hospitals.

  [domestic]

  Public security organs strike hard at "exam-assisting" illegal crimes.

one

  According to the website of the Ministry of Education, according to the unified deployment of the inter-ministerial joint meeting mechanism of the national education examination, in 2019, the public security organs throughout the country maintained a high-pressure and severe crackdown on all kinds of "exam-assisting" criminal activities carried out by using the Internet and high-tech cheating equipment, cracked more than 100 criminal cases in a number of national unified examinations, arrested a group of criminal suspects, collected more than 2,000 pieces (sets) of cheating equipment for various wireless examinations, and destroyed more than 80 illegal "exam-assisting" training institutions according to law.

  Farmers and women must cut 70 mu of wheat by hand to prevent pollution? Official: Harvester has been coordinated

  In response to media reports that the urban management department of Shangcai County, Henan Province requires peasant women to cut 70 mu of wheat by hand to prevent dust pollution, Shangcai County officials responded on the 7 th that they have coordinated harvesters to help them harvest wheat, and asked relevant departments to learn lessons and improve their working methods to prevent similar incidents from happening again.

  According to media reports, there is an air quality monitoring station near Ms. Liu’s wheat field in Shangcai County, Henan Province. The local urban management department is worried that Ms. Liu’s 70 mu of wheat will produce dust during wheat harvest, which will affect the data of the monitoring station, so she asked Ms. Liu to cut the wheat only by hand.

  During the interview, Ms. Liu said that due to the rainy weather a few days ago, some wheat has become moldy. In view of the slow hand cutting speed, it will inevitably affect the harvest.

  In response, the Propaganda Department of Shangcai County Committee issued a response on the 7 th, saying that the Shangcai County Committee and county government attached great importance to it, quickly investigated and handled it, and coordinated the harvester to help Ms. Liu harvest wheat. Up to now, the harvest is coming to an end, and the harvest can be completed in the afternoon to ensure that the particles are returned to the warehouse and the people are not affected. At the same time, relevant departments are required to improve their working methods in future work and learn lessons to prevent similar incidents from happening again.

  There will be the largest range of heavy rainfall in the south since the flood season, so we should be alert to secondary disasters.

  According to Weibo, the official of the Central Meteorological Observatory, there will be continuous heavy rainfall in the south of the Yangtze River, south China and Guizhou in the coming week. From 7 to 9, the heavy rainfall area is still located in the north-central part of the south of the Yangtze River; From 10th to 12th, the heavy rainfall area will be pushed south to the south of South China. In some areas of Guizhou, Guangxi, Hunan, Jiangxi, Zhejiang, Fujian, Guangdong and other places, the meteorological risk of floods, flash floods, geological disasters and urban waterlogging in small and medium-sized rivers is high.

  China University of Science and Technology successfully developed a thermal insulation material by imitating polar bear hair.

one

  China University of Science and Technology reported on the 7th that its researchers have successfully developed a thermal insulation material by imitating the polar bear hair structure, which can be widely used in the future construction and aerospace fields.

  100 variants of malicious programs that steal users’ personal information, such as students’ entrance materials, have been discovered.

  On the 7th, the reporter learned from Tianjin Branch of National Internet Emergency Center that through independent monitoring and sample exchange, 100 variants of malicious programs that steal users’ personal information, such as students’ entrance materials, have been discovered recently. Such viruses spread through short messages and will steal users’ short messages and address books privately, posing a serious security threat to users’ information security.

  The names of these 100 exposed malicious program variants include students’ entrance materials, 08 lottery tickets, Dadi Entertainment, SMS bombing chickens, quick grabbing of red envelopes, and the glory of the king counting coupons. Among them, the most common names of malicious programs are videos and invitations, 16 times and 12 times respectively. It is understood that these malicious program variants have attacked and affected the mobile phones of users in Heilongjiang, Sichuan, Hebei, Liaoning, Shandong, Beijing, Jiangsu and other places.

  [international]

  Wikileaks: hearing on Assange’s extradition postponed to June 14th.

  According to Sputnik’s report on the 7th, Wikileaks announced that the hearing on Assange’s extradition to the United States was postponed to June 14th in a London court.

  "The first hearing of Assange’s extradition to the United States, scheduled for June 12th, was postponed to June 14th," Wikileaks said in a statement posted on social networking sites.

  Japanese Prime Minister will visit Iranian foreign media for the first time in 40 years: Abe is eager to be a mediator.

one

  Foreign media said that Tokyo said on June 6 that Japanese Prime Minister Shinzo Abe will pay a three-day visit to Iran next week as tensions between Washington and Tehran intensify.

  According to a report by DPA on June 6, Abe will become the first Japanese prime minister to visit Iran in 40 years. He is expected to hold talks with Iranian Supreme Leader Ayatollah Ali Khamenei and President hassan rouhani.

  Abe is eager to be a mediator because Japan has friendly relations with Iran. Japan has long relied on importing Iranian oil.

  The remains of the pilot of the F35A fighter plane crashed in Japan have been found and the cause of the crash is being investigated.

  According to Japanese NHK News on the 7th, regarding the F35A fighter plane that crashed in the waters near Aomori Prefecture in Japan in April, part of the remains of the missing pilot have been found, and the Japan Air Self-Defense Force confirmed its death.

  Sentence! "Nurse Murder Case" shocked 85 patients in Germany.

one

  The case of "nurses murdering patients" that shocked Germany was pronounced in a court in oldenburg, Germany. Niels Heger, a German male nurse, was sentenced to life imprisonment for murdering 85 patients and could not be released in advance after serving 15 years. This case is considered to be the most serious murder case in Germany after the war.

  Heger worked in the intensive care units of hospitals in Delmenhorst, Lower Saxony and oldenburg. From 2000 to 2005, he injected high-dose drugs into critically ill patients, causing them to die of heart failure. It is reported that Heger’s motive is to create an emergency in intensive care, so as to show his ability to save patients from dying.

  DPA quoted a psychiatrist as saying that Heger had personality disorder and lacked shame, guilt, remorse and sympathy, but he was not mentally ill.

  Society

  For the first time, China returned the suspects of telecommunication network fraud from Europe on a large scale.

one

  According to the website of the Ministry of Public Security, at 7 o’clock on June 7, 94 Taiwan Province criminal suspects who pretended to be the staff of public security organs to commit telecommunication network fraud were escorted back to China from Spain by China public security organs as a China civil aviation charter plane landed slowly at Beijing Capital International Airport.

  According to the Ministry of Public Security, so far, the "Great Wall Action" in which the police of China and Spain jointly cracked down on cross-border telecommunication network fraud for nearly three years has achieved great results. Spain has extradited 225 suspects to China in batches, including 218 suspects from Taiwan Province. This is the first time that China has brought back the suspects of telecommunication network fraud from Europe on a large scale.

  The former political commissar of the Public Security Bureau made a drunken scene and Starbucks harassed women and was put on file for review.

one

  According to the news of the guest discipline inspection and supervision network, recently, some media reported that "the former political commissar of Jinxiu County Public Security Bureau made a drunken scene and Starbucks harassed female customers to overturn tables and chairs", which aroused widespread concern in society. The Commission for Discipline Inspection of Laibin City, Guangxi Zhuang Autonomous Region said that the news media reports were basically true. At present, with the consent of the Laibin Municipal Committee, the Laibin Municipal Commission for Discipline Inspection has filed a case review on the suspected violation of discipline by Huang Xuwen, a retired deputy director-level cadre of the Laibin Municipal Public Security Bureau (who used to be the political commissar of the Jinxiu Yao Autonomous County Public Security Bureau).

  Two fishing boats in Lianyungang are in distress at sea: two missing persons are still searching.

one

  On the 7th, the reporter learned from Jiangsu Lianyungang Maritime Safety Administration that on the 6th, two fishing boats were in distress in Lianyungang waters due to strong winds and waves. There were five people on board, three of whom were successfully rescued, and two others fell into the water. Up to now, two missing persons are still searching.

  [face]

  [Gu Ailing] 15-year-old American talented skier naturalized in China User Message: Welcome home.

one

  Eillen Gu, a talented girl of Chinese American freestyle skiing, announced that she was officially converted to China nationality through her personal Weibo, and sent a message "China freestyle skier Gu Ailing reports for duty". According to the International Skiing Federation official website, Gu Ailing’s registered nationality has changed from the United States to China in June this year.

  Knowing this news, netizens expressed their support and expected her to help the country win honor. "Welcome home!" "I’m glad that she can represent the motherland in the competition", "win glory for the country", "the national team has been waiting for you for a long time", and some netizens joked that "this 15-year-old is taller than me".

  See you at 8 o’clock tomorrow!

  Editor: Xiao Xiao

"Taste of Rice Flowers" issued a statement: Elephants point out infringement and spread false information.

Recently, the founder of Elephant Point Show, Mr. Wu Feiyue, posted a false news titled "To the team of < The Taste of Rice Flowers >: Please don’t steal under the guise of literature and art" on WeChat WeChat official account and online platform. On April 28th, the film producer Yong ‘an (Tianjin) Film and Television Culture Co., Ltd. issued a public statement, calling it an arbitrary cutting fact, and spread a lot of false information on the Internet, which seriously affected the personal reputation of the director Mr. Pengfei and directly affected the film.

 

The full text of the statement is as follows:

 

Public statement on the incident of Wu Feiyue and Elephant Pointing Company.

 

Recently, Mr. Wu Feiyue published an article entitled "To the team of Taste of Rice Flowers: Please don’t steal under the guise of literature and art" in WeChat official account, the elephant screening. In view of Mr. Pengfei, the director of the film Taste of Rice Flowers and his creative team, who is being shown in the cinema of our company, arbitrarily cut out the facts and spread a lot of false information on the Internet, which has seriously affected Mr. Pengfei’s personal reputation and directly affected the reputation of the film Taste of Rice Flowers.

 

Regarding Wu Feiyue’s false information in this article, I hereby declare the following for the record.

 

1. Mr. Pengfei has contacted a number of potential publicity partners, including Elephant Dianying. Mr. Pengfei has never accepted the so-called "business plan" in the above article. The only time I received it on WeChat, Mr. Wu Feiyue sent Mr. Pengfei the Introduction of the 100-city premiere within 9 minutes after Mr. Pengfei proposed it to Mr. Wu Feiyue.

Our company solemnly points out that Mr. Wu Feiyue can send Mr. Pengfei the Introduction to the Elephant Premiere within 9 minutes, which belongs to the advertising sales products of Elephant Point Film Company, and is by no means a customized plan for the Taste of Rice Flowers. Any friend who is interested or thinks it necessary to determine its content or nature can come to our company to check the content and judge its nature with the Brief Introduction to the Elephant Premiere provided by Mr. Wu Feiyue.

It is worth noting that Mr. Wu Feiyue’s screenshot of WeChat in the above article intentionally or unintentionally cut off the time when Mr. Pengfei sent WeChat to cover up the fact that he sent the Introduction to the Elephant Premiere to Mr. Pengfei within 9 minutes. Whether Mr. Wu Feiyue did this intentionally or unintentionally remains to be explained by Mr. Wu Feiyue or confirmed by the authority in the future rights protection procedure.

 

2. We have not signed any agreement or definitive document with Elephant Point Film Company. After investigation, we think that some publicity modes and behaviors of elephant screening are different from the mainstream social values advocated by Taste of Rice Flowers, and its attention and energy seem to be more concerned about whether it can get investment from outside or customers. After careful consideration, the producer decided not to cooperate with it to announce the issue. Since then, our company has not contacted Mr. Wu Feiyue and Elephant Dianying actively.

 

We would like to take this opportunity to express our heartfelt thanks to the fans for seeking truth from facts and being more firm in their trust and support in the face of libel in The Taste of Rice Flowers and the director Mr. Pengfei. We earnestly hope that Mr. Wu Feiyue and Elephant Point Shadow Company will be cautious in their words and deeds, stop making and disseminating false information, undertake basic social obligations and abide by basic business rules, so as to thank friends from all walks of life who have cared about and supported them.

 

The Company reserves the right to pursue the legal responsibilities of Mr. Wu Feiyue and Elephant Point Film Company.

 

In the statement, Yong ‘an (Tianjin) Film and Television Culture Co., Ltd. hopes that Mr. Wu Feiyue and Elephant Dianying will be cautious in their words and deeds, and will not continue to manufacture and disseminate false information. The company will reserve the right to investigate the tort liability of Mr. Wu Feiyue and Elephant Dianying Company according to law.


Su Chao, completely exposed the family property of Jiangsu.

On June 21st, Jiangsu City Football League continued to face each other, with Suqian playing Yancheng and Changzhou playing Nanjing, which pushed the heat of Su Chao to a new climax. The number of sponsors has increased from 6 at the beginning to 19. Although the official sponsorship price has risen to 3 million yuan, it is still hard to find a seat, and some enterprises have begun to find another way to sponsor 13 football teams. The popularity of sponsors in Su Chao has also exposed Jiangsu’s financial resources completely.

01. Big names flood into Su Chao.

Unexpectedly, this summer, Jiangsu City Football League (hereinafter referred to as Su Chao) was so lively. Since the start of the tournament on May 10th, the heat in Su Chao has only increased. An amateur competition is not only eye-catching, but also amazing in attracting gold.

When the billboard of Heineken, an international high-end beer brand, appeared on the edge of the green field in Su Chao, the fans exclaimed: Su Chao actually ushered in the "Champions League-level gold master".

Heineken has always sponsored top-level events in the world, even the Super League, the top-level football event in China, has never been sponsored by Heineken. But this time, the billboard of Heineken beer appeared in the green field of this amateur competition in Su Chao for the first time.

At this time, some people made up for it: it may be because Changzhou team has changed from a state to an "O state" that it has welcomed the permanent sponsor of the European Champions League.

To supplement the background for friends who don’t pay much attention to football: Su went ahead of four rounds, Changzhou team won 0 and scored 0 goals, and at the same time, it was ranked at the bottom with 0 points. And the other 12 teams, the lowest also has 3 points.

Based on this, Changzhou has been ridiculed by fans of other 12 teams. Changzhou team has been surrounded by various stalks. For example, "from Changzhou to Diaozhou, and then to Pizhou, there are not many strokes left for Changzhou". Of course, the terrier of "O State" is also close behind.

By the way, Su Chao is also a stalk-making competition. Su Chao just started, the stalk of "competition first, friendship fourteenth" and "winning as the provincial capital" came out. All kinds of stalks fly all over the stadium, and the stalks are full of "grudges and feuds" and "mutual disdain" among the 13 cities of "bulk Jiangsu". Netizens from all over the country also participated, and the Internet was full of excitement and exultation.

As several sponsors in the early days of Su Chao, they were also teased by netizens: There must be gambling at first, but I didn’t expect to win later.

Strictly speaking, Su Chao is not the official abbreviation of the event, but a nickname given by the fans because the event was so hot. "Super" usually refers to the highest level of professional leagues, such as Premier League and Super League, which are all super leagues. Jiangsu City Football League, an amateur event, is called "Su Chao", which is obviously a kind of honorific title for this event.

According to the article in the official account of Jiangsu City Football League on June 19th, there are 19 sponsors of Jiangsu City Football League in 2025, in addition to two public welfare support units-Development Sports Foundation and China Sports Lottery.

Among them, the total name is Jiangsu Bank, and there are seven official strategic partners-Guoyuan V3, Longpan Technology, Ideality, Hailan House, JD.COM, KFC and Anjing Food; There are two official partners-Wuqiku Sports and Huahong Pharmaceutical; There are five official sponsors-Master Kong drinking boiled water, ZTE, Togo car maintenance, Yili and Yushi; There are four official suppliers-Zijin Insurance, Gatorade, Heineken and Xiaomi.

In the first three rounds, only six sponsors were officially announced. In other words, after the explosion in early June, the number of sponsors in Su Chao has soared.

Moreover, with the explosion of the event, sponsors are no longer limited to Jiangsu, but break through regionalization and welcome some national industry giants and even international giants, such as JD.COM, Yili, KFC and Heineken.

At the beginning of the competition, among the six sponsors, Jiangsu Bank, Guoyuan V3 and Zijin Insurance are all Jiangsu nationals, and the other three-Carmel Sports, Drinking Water and Gatorade are also brands and industries closely related to sports events. Among them, Carmel Sports deals in the equipment of the competition, while behind Drinking Water and Gatorade are beverage enterprises.

The Paper reported on June 13th that the quotation of official sponsored seats in Su Chao has soared to 3 million yuan for the whole season, and to some extent, it is still "hard to find a seat", and people who have money have to queue up to sponsor. The Jiangsu Bank, which was exclusively named before the start of the competition, cost about 8 million yuan.

The Su Chao 2025 will last for seven months, covering 13 cities in Jiangsu, with 85 games (78 in the regular season and 7 in the knockout). Therefore, the total title of 8 million yuan is not exaggerated now, and it is even cost-effective compared with the big sponsors who joined later.

02, listed companies "cluster"

The sponsorship market reflects the attention of a sports event. Similarly, the popularity of sports events reflects the enthusiasm of sponsors. There is no doubt that Su Chao ignited the enthusiasm of both sides.

Among the above 19 sponsors, many are local enterprises in Jiangsu. For example, Jinshiyuan is located in Huai ‘an, Longpan Technology is headquartered in Nanjing, Hailan House is in Wuxi, and Zijin Insurance is also an enterprise in Nanjing … In addition, Liu Qiangdong, the founder and chairman of the board of directors of JD.COM, has his hometown in Suqian; Although Anjing Food comes from Fujian, it has a branch in Jiangsu …

In addition to sponsors related to Jiangsu, attracting national and international giants is the embodiment of gold attraction. In fact, it is also true.

▲ Tuyuan/Jiangsu City Football League official account issued a document on June 19.

Of these 19 sponsors, 15 are listed companies or backed by listed companies.

It should be noted that Guoyuan is one of the three major brands of liquor listed company Jinshiyuan, with a high-end positioning, which is called hard currency in Jiangsu. Guoyuan V3 is one of the main products of Guoyuan. Gatorade is a beverage brand owned by PepsiCo, and its main product is electrolyte beverage.

Among these sponsors, A-share listed companies include Jiangsu Bank, Jinshiyuan, Longpan Technology, Hailan House, Anjing Food, ZTE and Yili; Master Kong, Xiaomi and Togo are listed companies in Hong Kong. The operator of Heineken in China is China Resources Beer, which is also a listed company in Hong Kong. In addition, Longpan Technology is also a listed company in Hong Kong.

JD.COM and LI are listed companies in US and Hong Kong stocks. Needless to say, Yum! China is listed in many places, and it is also a company listed in Hong Kong stocks and US stocks. PepsiCo (PEP) is a US-listed company.

According to rough statistics, on June 19th, the total market value of these 15 listed companies exceeded 4 trillion yuan.

Among them, among A-share companies, Jiangsu Bank, Yili and ZTE all have market capitalization of more than 100 billion yuan, and the total market capitalization after the close on June 19 was 217.3 billion yuan, 175.3 billion yuan and 149.2 billion yuan respectively. In Hong Kong stocks, Xiaomi Group is a trillion-dollar listed company.

These are just the current sponsors of Jiangsu City Football League in 2025. In addition, each division and 13 teams also have their own "gold owners", and some teams even have multiple teams, and there has also been a phenomenon of "clustering" of listed companies.

On June 19th, China Ping ‘an announced that it had officially become the official partner of the 2025 Jiangsu City Football League (Nantong Division), saying that it would provide Nantong with a national team-level "golden leg" guarantee of over 44.6 million yuan.

China Ping An had sponsored the Super League for many years before, but it was not renewed in 2024. However, now I come to Su Chao to join in the fun.

China Ping An, a listed company, is just one of them. The "capital support group" behind the 13 teams is very strong.

Yanghe, located in Suqian, sponsored the hometown team-Suqian team. Yanghe Co., Ltd. is a giant in liquor industry, ranking in the forefront of liquor listed companies. Another liquor listed company in Jiangsu Province, Jinshiyuan, also sponsored the hometown team-Huai ‘an team.

These two liquor companies are not only competing in the liquor market in Jiangsu Province, but also in the competition field in Su Chao.

On June 17th, local enterprises and digital logistics platforms in Nanjing were officially announced to be named Nanjing Team, and behind the full operation was Manbang Group, a listed US company. The title sponsor of the Xuzhou team is Weiwei, a local listed company, which specializes in soy milk powder.

The official partner of Wuxi team is CITIC Pacific Special Steel. In addition, Shu Hua Sports also indicated that it has sponsored Wuxi team to participate in Jiangsu City Football League. Both companies are listed companies. The title sponsor of Zhenjiang team is Shengxiang Group, which is a leading flooring company, a subsidiary of listed company Daya Shengxiang, and a local enterprise in Zhenjiang.

According to the article in the official account of Yangzhou Sports Bureau on June 11th, before the fourth round of Su Chao, the number of sponsors of Yangzhou team had reached 15, including China Industrial and Commercial Bank Yangzhou Branch, Jiangsu Hanjiang Group, Yangjie Technology, Yangli Group and Laura Star.

In addition, the football teams in several other cities also have their own sponsors.

It can be seen that from the sponsors in Su Chao to the sponsors of various teams, although the event is amateur and the players are from all walks of life, the listed companies among the sponsors are "clustered" and the lineup is very luxurious.

03, "bulk Jiangsu" is very good at playing.

The popularity of Su Chao has instigated the deep integration of "football+cultural tourism+consumption".

According to the data released by Jiangsu Provincial Department of Culture and Tourism, from June 14th to 15th, the number of foreign tourists in Wuxi, Yangzhou, Xuzhou, Lianyungang and Huai ‘an, the home cities, increased by over 48% compared with the previous weekend, and the consumption of cultural tourism in different places through UnionPay channel increased by over 15%, with Wuxi exceeding 29.5%.

The fourth round of the match between Xuzhou and Zhenjiang attracted 30,823 people to watch the match, setting a new record. Since the start of the Super League in 2025, the average number of people who have entered the game in the first 13 rounds is 24,371.

These data are beyond many people’s expectations.

Lazy Bear Sports recently mentioned in the article that in December 2024, Su Chao was still in the preparatory stage, and Jiangsu Sports Industry Group Co., Ltd., as one of the organizers of the event, released a business cooperation plan for Su Chao.

In the cooperation plan at that time, Su Chao’s original planned sponsorship system was divided into one total title of the event, with a sponsorship amount of 8 million yuan; 4 official partners, with the sponsorship amount of 1.5 million yuan and 500,000 yuan in kind; 10 official sponsors, with a sponsorship amount of 500,000 yuan; There is no limit to the number of official suppliers, and they need to provide 200,000 yuan in kind. In terms of cooperative rights and interests, it mainly includes five aspects: brand authorization, on-site exposure, official publicity, media publicity and VIP courtesy.

At present, the price of official sponsored seats is 3 million yuan, which has increased several times, and it is still "hard to find a seat".

Although Su Chao is an amateur league, it has ignited the passion of Jiangsu people. More importantly, because of economic competition, cultural differences, historical evolution, etc., "the right time, the right place, and people are not harmonious" and Jiangsu "Thirteen Pacific Insurance" collided, either creating a stalk or despising it.

During the "Jinyuan Football" period, Jiangsu Suning team once ignited the enthusiasm of Jiangsu football. In the 2020 Super League, Jiangsu Suning team also won the championship, and many glories were added. However, at the beginning of the second year, Jiangsu Suning team announced its dissolution.

Football has always been called the world’s number one sport, both in terms of the sport itself and the ability to attract gold in related events. However, Jiangsu, as a strong economic province, in recent years, there is no championship team in the Super League, and even the number of places in a top league is difficult to protect-Nantong Zhiyun Team was promoted to the Super League in 2022 and downgraded in 2024.

However, although the 13 districts and cities in Jiangsu "despise each other", they are all "capable of fighting" when it comes to economic strength. This is the "Thirteen Pacific Insurance" mutual "disdain" confidence, but also Su Chao’s confidence in attracting gold.

In 2024, Jiangsu’s GDP exceeded 13 trillion yuan, entering the stage of "the average GDP of the city exceeded one trillion yuan", and the increment reached the first place in the country. From the perspective of various districts and cities, economic development can be described as multi-flowering, forming a gradient structure of trillions, 900 billion, 700 billion, 500 billion and 400 billion.

Among them, there are five "trillion cities", from high to low, Suzhou, Nanjing, Wuxi, Nantong and Changzhou, and Suzhou’s GDP in 2024 exceeded 2.67 trillion yuan; And Xuzhou, at the level of 900 billion, is only one step away from one trillion; There are Yangzhou, Yancheng and Taizhou at the level of 700 billion; The 500 billion level is Zhenjiang and Huai’ an; Suqian and Lianyungang are gatekeepers for Jiangsu at the level of 400 billion.

However, even Lianyungang, which is ranked at the bottom, although its presence in the province is not very strong, its GDP in 2024 will reach 466.3 billion yuan, which will be "looked up" by most cities in the country, and its GDP is even higher than that of some provincial capital cities. For example, the GDP of Urumqi, Hohhot and Lanzhou last year was 450.2 billion yuan, 410.7 billion yuan and 374.2 billion yuan respectively.

In the GDP ranking in 2024, more than 300 cities in China and 13 districts and cities in Jiangsu are all among the top 100, even among the top 70. In the whole country, only Jiangsu Province has done it.

Some people in Jiangsu said, "Scattering on the surface, gathering on the inside" may have contributed to the fire in Su Chao.