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On November 17th, 2023, at the 30th China International Advertising Festival, the 2023 Digital Marketing Innovation and Development Forum and Cosmetic Brand Ecology Conference was successfully held. Under the guidance of China Advertising Association, this event was sponsored by China Advertising Association’s Internet Advertising Working Committee, China Advertising Association’s Cosmetics Working Committee and China Advertising Association’s Data Security and Personal Information Protection Working Committee, and was co-sponsored by the media, IAB China, New Media Research Center of Central University for Nationalities, Beijing Technology and Business University, Shandong Cosmetics Industry Association and other institutions. This activity is divided into two halves in the morning and afternoon, of which the second half is the honor ceremony of the 2023 Digital Marketing Innovation and Development Forum and Digital Marketing Practical Competition.

Zhang Guohua, global vice president of the International Advertising Association and president of China Advertising Association, delivered a speech for the conference. President Zhang said, "The Digital Marketing Competition and the Digital Marketing Innovation and Development Forum are held for the second time this year by China Advertising Association. We must stick to it, and the forum and competition will play a greater influence and benchmarking role in the industry." He also stressed that brand building is not a day’s work, but a long time. China Advertising Association will provide as many services as possible for the industry in terms of guidance, communication and empowerment of digital marketing, as well as in terms of advertising norms of various brands and healthy growth of brands. "We hope that all parties in the industry will unite around the China Advertising Association and jointly make the association a warm home for brand marketing in China!"

Then, in the afternoon, the mysterious guests were announced-IAB China, as an important co-organizer, invited IAB CEO David Cohen to send a video message to the forum.

The theme of the activity is "Crossing Mountains and Seas, Innovating Connection, Digital Intelligence Times and Better Life", based on helping brands to connect with service providers deeply, and taking all parties involved in the ecology as the core concept to create a "better life" for consumers, aiming at promoting the global innovation and development of digital marketing. There were more than 300 officials from famous brand enterprises such as Unilever, Baby Tree, Dewu, Four Seasons Muge, Zhongshun Jierou, No.9 Electric Vehicle, Yukou Bio, Lunan Pharmaceutical, BMW Brilliance, China Telecom, and professors from universities such as Peking University, Xiamen University, Jinan University, Shanghai University, China Communication University, Zhejiang University of Finance and Economics, Beijing Technology and Business University, as well as senior digital marketing service providers and agents.

Brand home

Brand digitalization, serving a better life

At the home of the brand, Lu Bai, chief content officer of Zhongshun Jierou Group, the main household paper enterprise listed in the first batch of A shares in China, took the lead in opening and shared the brand essence of an established traditional manufacturing enterprise. Lv Bai believes that in the era of sharp product surplus, it is not feasible to rely solely on product selling points. Brands need to be "set by people", and they need to look at consumers as well as their friends around them to attract "tap water" users. Communication is an open-book exam, which needs to be innovated in the process of learning from competitors to achieve the commercial purpose of the brand. In the era of stock competition, the core of efficient and low-cost communication in the future is to entertain and stalk enterprises and brands.

The new generation of trendy online shopping community has a unique understanding of brand digitalization. Zou Ziyi, head of commercialization and director of community operation, said in his speech that as the home of youth marketing, more and more brands tend to talk to young people on the platform and hope to have a strong emotional connection with them. Therefore, Dewu is providing the brand with four kinds of marketing values, such as high net worth crowd penetration, interest breaking, trend endorsement and young marketing, to help the brand connect with young users deeply.

The times are developing, and enterprises should also evolve. Baby Tree, the head platform of China Internet mother-baby community, has been launched since 2007, and it has passed through the two eras of PC Internet and mobile Internet, showing strong evolutionary ability. Regarding brand digitalization, Zhao Jie, president of Baby Tree, said that the real maternal and child consumers are very focused and refined, and all her periodic labels need to be finely ground, so as to reach them through different scenes and get better transformation. How does a platform build stickiness with users? On the one hand, we should create value for users, on the other hand, we should realize value for them.

The round-table forum was hosted by Lu Jiabin, the external liaison director of the Internet Advertising Committee of China Advertising Association and the deputy editor-in-chief of China Advertising Report. Ma Hongfei, head of Unilever’s media and data team, Jiang Chengming, CEO of Yukou Biotechnology, and li wenping, brand director of Four Seasons Muge Group, were the guests of the forum, and the theme was "The Age of Digital Intelligence, New Opportunities for Brand Growth".

"In the stock market, innovation is a very popular word. The innovative marketing of the brand needs to consider the fitness with the core population, brand concept and interactive content. " Ma Hongfei said that there is no end to brand building, product polishing and content creation, but anxiety can’t solve any problems. Unilever’s brand marketing strategy will eventually return to the essence of marketing and brand building to understand consumer demand and build good brands and products.

Jiang Chengming believes that in 2024, the deterministic growth dividend of brand marketing is, first, to find neglected emotions, and second, to find neglected needs. To solve the problem of anxiety is to find a completely anxiety-free track and discover new demands.

Li wenping said that marketing will eventually return to the essence of marketing. To solve anxiety, enterprises should do well in two production lines: one is product production line, and do well in products, because products are the most effective way and medium for brands to communicate with users; The second is the content production line, which uses good content to interact with users and express brand values. In short, use good products to create users’ value and use good content to create users’ values.

Lv Jiabin said that Mr. kotler said that the market always changes faster than marketing. With the evolution of technology, the media environment and marketing technology are also changing, and the customer groups are constantly differentiated and updated, which in turn leads to more differentiated expectations for brands. As the driving force of enterprise growth, marketing itself must also keep pace with the times, constantly changing and constantly changing.

Smart marketing home

Overseas and at home, smart connection.

In the era of digital marketing, the continuous rise of global brands and deepening management have become the "new normal". ToBid, as an aggregated advertising platform that helps developers to intensively cultivate traffic value, always relies on strong data-driven business capabilities to help more developers to finely operate traffic and maximize the realized value of advertisements. Chen Yu, the head of ToBid’s aggregated advertising platform, published "When advertising is more than advertising, how to measure the balance of commercialization of developers?" Keynote speech. He said that at present, the overall traffic of the Internet has narrowed and the "involution" of the industry has intensified, and the growth of customer acquisition and realization has entered a certain bottleneck period. For developers, how to intensively cultivate the flow value and develop a new business realization model has become a topic that everyone needs to study in depth.

At the home of smart marketing, the awarding ceremony of the first presidium of IAB China and the awarding ceremony of the first representative unit of IAB China were successfully held.

Roundtable Forum on Marketing Globalization, hosted by Fan Qiuhua, Executive Director of IAB China and founder &CEO of RTBAsia, Zhang Zhiyan, Chairman of IAB China Brand Growth Committee and former Yum! Senior Director, Du Xiaofei, Chairman of IAB China Technology Committee and founder &CEO of Digital Technology, Gu Shiyi, Chairman of IAB China International Development Committee, Qiu Liting, Chairman of IAB China Compliance Committee and Managing Partner of PricewaterhouseCoopers China Mainland and Hong Kong Media Industry, and other guests held a wonderful dialogue around IAB China’s positioning, platform nature, and the promotion and value it can bring to the whole industry with the theme of "Smart Connection at Home and Abroad".

For marketing, Zhang Zhiyan believes that the essence of marketing is to solve the matching between consumer demand and enterprise goods. When the matching is extreme, growth is naturally not a problem. Qiu Liting said that compared with domestic marketing, the overseas market environment is very complicated. Faced with different cultures, different regulations and tax rates, the marketing strategies seem to be a little different, but they will make great differences. Therefore, "compliance" is very important. Du Xiaofei said that he will continue to promote the innovative ability and products of China’s programmatic advertising technology, and help China advertisers to build infrastructure in overseas markets in advance, so that their overseas marketing can be based on standards and get twice the result with half the effort. Gu Shiyi said that the IAB China International Development Committee will know the latest developments around the world in real time, discuss the similarities and differences between different markets and different projects, and add weight to the empowerment of overseas brands.

Data empowerment home

Heavy release, service industry development

At the home of data empowerment, China Advertising Association and China ICT Institute made several heavy releases.

Research report on circulation technology of digital advertising data elements

Yang Yang, a researcher at China ICT Institute, brought the publication and interpretation of the Research Report on the Circulation Technology of Digital Advertising Data Elements. She shared that interconnection is an inevitable choice for the high-quality development of the Internet industry, and enabling data to circulate safely and efficiently throughout the Internet is an effort of the Internet industry.

Then, Pan Infinite, a senior expert in the privacy computing department of Ant Group, gave a speech entitled "Building a data circulation platform based on technical trust". He said that technical trust is the most important. That is, all data security capabilities are provided through technology, and the data side can verify whether these security measures are implemented correctly through technology. Only in this way, the data side can let the data flow with confidence and peace of mind.

"Star Project"

Chen Junyi, managing director of EDGE of Publicis Group, released the "Star Project", a service application for anonymizing Internet advertising data. The "Star Project" takes the group standard of the China Advertising Association’s "Guidelines for the Implementation of Anonymization of Internet Advertising" as the core cornerstone, and as one of the landing schemes, it promotes the evolution of programmatic advertising and increases efficiency for advertisers more transparently and effectively.

IPID service

At the event site, China Advertising Association officially released the IPID service, using China Telecom’s regular enterprise number card. This innovative service aims to provide MCN institutions with all-round account asset protection, thus assisting MCN institutions to manage account assets efficiently and conveniently, saving effort. As a service operator, Shanghai Lami Information Technology Co., Ltd. was explained by product manager Chen Yuting.

OTT weight library

Fan Qiuhua, executive director of IAB China and founder &CEO of RTBAsia, announced the release of OTT Weight Library of China Advertising Association. As the first function release of a series of public data services, the OTT Weight Library of China Broadcasting Association can analyze the OTT brand corresponding to the OTT advertisement identifier, aiming at improving the data transparency and measurability of the advertising industry, and will release relevant public data services on the mobile side later. OTT manufacturers and other sectors are welcome to participate in the joint construction.

Advertising spokesperson home court

Digital content marketing sunshine and beautiful life

At the home of the advertising spokesperson, the spokesperson working committee officially announced its name change to "China Advertising Association Content Marketing and Advertising Spokesperson Working Committee" and held an unveiling ceremony on the spot. Ying Yang, Commercial Director of China Film Foundation-Wu Tianming Youth Film Special Fund, CEO of Shanghai Yinzhi Yingye Cultural Consulting Studio, Fang Yuntao, Deputy Director of Zhejiang Yimo Law Firm, Pang Suer, Director of Entertainment Commercialization in Weibo, Gao Wentao, General Manager of East China of Yi ‘en, Zhang Zhipeng, Secretary General of China Advertising Association’s Content Marketing and Advertising Spokesperson Working Committee, Gao Yuan, Executive Secretary of China Advertising Association’s Content Marketing and Advertising Spokesperson Working Committee, and others attended the unveiling ceremony, and Deputy Secretary General Huo Yan presented certificates to all members.

In the dialogue session, Zhang Zhipeng, Ying Yang, Pang Suer, Gao Wentao and others started a wonderful dialogue with the theme of "Content Empowering and Entertaining with the Times". Zhang Zhipeng, Ying Yang, Pang Suer and Gao Wentao all expressed their views on the understanding that "content empowers and entertainment keeps pace with the times".

Verifying the value of high-quality digital media

In order to guide the digital media advertising service to develop in a scientific, standardized and high-quality direction, China Advertising Association started the management of the use of "gold (silver) and bronze" certification trademarks based on its intensive work in standard construction, practical research and evaluation and certification. This work aims to build a professional, scientific and standardized digital media value evaluation system, strengthen the self-discipline of Internet advertising industry, improve the scientificity of digital media advertising effect evaluation and the authenticity of data, and create an Internet advertising ecology of "good money drives out bad money".

Huo Yan, Deputy Secretary-General of China Advertising Association, awarded the brand to the first batch of evaluated units of the "Gold (Silver, Bronze) Ruler" certification trademark. Iqiyi mobile terminal and Iqiyi digital TV terminal have obtained the right to use the "Golden Ruler" certification trademark of China Advertising Association.

Focusing on the management of the use of "gold (silver) and bronze" certification trademarks, China Advertising Association will continue to bring substantial achievements and reforms to the digital advertising industry, constantly promote the promotion of high-quality value of the industry, cooperate with the regulatory authorities to do a good job in self-discipline of the advertising industry, lead the industry to solve problems in development, and promote the healthy and sustainable development of the industry. Gather experts from advertisers, marketing agents, monitoring companies, universities, scientific research institutions, etc., and jointly create a professional, scientific and standardized digital media value evaluation system to verify the value of high-quality digital media with the "gold (silver, copper) scale" certification trademark of China Advertising Association!

Ecological Atlas of Global Digital Marketing Business Services

Drive the innovation and development of the whole process of digital marketing business

As the co-sponsor of Digital Marketing Innovation and Development Forum and Digital Marketing Competition, Qiao Yunyun, the founder of Zuniuer Media and the chief architect of Marketing Business Research Institute, released the 3.0 version of Global Digital Marketing Business Service Ecological Atlas on the spot. 3.0 Atlas adheres to the principle of clarifying the systematic construction of digital marketing business service ecological model, bringing together nearly 1,000 corporate brands of key products and service categories, and innovatively adding meta-universe marketing, AIGC and other tracks. Newly added and optimized include Xinhua News Agency client Shicang, Miss Dunhuang Feitian, Tobid, Mathematical Technology, Sigmob, Blue Beacon, Eastcom Group, Weizhuo, Nanxun, VIOOH, Digital 100, Hi-Pu Intelligence, Fruit Set, Jiuge Xinzhi, Tomato Interactive, Deep Play Intelligence, Time Fun Interactive, Yuanmei Technology, OneSight, Meishu Technology, Shanghai Times.

CDMEC 2023 honor ceremony

Discover the innovative power of digital marketing industry

The honor ceremony of the 2023 Digital Marketing Competition was successfully presented at the finale. The Digital Marketing Competition (hereinafter referred to as "CDMEC") is directed by China Advertising Association, and the Internet Advertising Working Committee of China Advertising Association is jointly sponsored by Niuer Media and IAB China. As a heavyweight marketing event to discover the changing forces and emerging trends that affect the growth in the digital business ecology, "CDMEC" aims to select excellent cases in the digital marketing industry, where business and correct value orientation can be well combined and technology and creativity can be well combined, so as to play a leading and exemplary role in the development of the digital marketing industry. All the finalists and the winning works witnessed the glorious moment together. The winners of the grand prize, gold prize, silver prize, bronze prize and annual honor of CDMEC 2023 were announced respectively.

Huo Yan, Deputy Secretary-General of China Advertising Association, Fan Qiuhua, Chairman of Supervision and Examination of CDMEC2023, And Ma Hongfei, head of Unilever’s media and data team, Sun Mingxin, director of the advertising department of Beijing Technology and Business University, member of the Academic and Education Committee of China Advertising Association, Jie Yu, brand director of Lunan Pharmaceutical Group, li wenping, brand director of Four Seasons Muge Group, and Jiang Chengming, CEO of Yuxi Biotechnology. Zhang Jicheng, Secretary General of the Film and Television Advertising Committee of China Advertising Association, Associate Professor of Ningbo University, Pang Juai, member of the Academic and Education Committee of China Advertising Association, Cui Yan, Deputy Secretary-General of the Internet Advertising Working Committee of China Advertising Association and Deputy Director of the Technical Standards Department (presiding), as the representative of the CDMEC2023 evaluation expert who attended the on-site honor ceremony, jointly presented the honor to the enterprises that won the honor.

Connect good partners

Empower a better life

It is worth mentioning that the "Good Life" exhibition area at the event site is connected with the support of beautiful partners such as vaseline, Dewu App, Zhongshun Jierou, Yukou Biotechnology, anti-aging brands OANA, Baby Tree, IPID, ToBid, etc. of Unilever, which attracts high popularity and enthusiastic interaction.

In the warm atmosphere at the scene, the 2023 Digital Marketing Innovation and Development Forum and the Honor Ceremony of Digital Marketing Practical Competition came to a successful conclusion. Crossing mountains and seas and gathering the potential energy of brands, platforms, service providers and investors, many innovative forces in the digital marketing industry chain have achieved deep connection on this stage. The forum was officially supported by Tik Tok, iQiyi, Netease and other media platforms, and the number of online views exceeded one million.

　　Cctv newsIn October 2017, a number of new laws and regulations will be formally implemented: if the aided person is damaged by voluntary emergency rescue, the rescuer will not bear civil liability; Insulting the national anthem or being investigated for criminal responsibility; The implementation of the newly revised "Contents and Methods of Motor Vehicle Driver Examination"; The group owner shall perform the responsibility of group management; The state no longer uniformly prohibits the use of mobile phones on airplanes, and it is up to airlines to decide.

　　Implementation of that general principle of People’s Republic of China (PRC) civil Law

　　The General Principles of the Civil Law of People’s Republic of China (PRC) was formally implemented on October 1st, which is related to the all-round protection of everyone from the cradle to the grave, such as the civil right of the fetus to inherit and receive gifts; Lower the lower age limit for persons with limited capacity for civil conduct; Emphasize the obligation of raising and supporting; Adults with full capacity for civil conduct can determine guardians through consultation; Increase the protection of virtual property; The limitation of action was extended from two years to three years.

　　Article 184 of the General Principles of Civil Law has attracted much attention, and it is called the "Good Man Law", which clearly states that "the rescuer shall not bear civil liability if the aided person is harmed by voluntary emergency rescue."

　　Insulting the national anthem or being investigated for criminal responsibility

　　National Anthem of the People’s Republic of China Law shall come into force on October 1, 2017. The National Anthem Law stipulates the occasions and etiquette norms when the national anthem should be played, and encourages the broad masses of people to sing the national anthem and patriotic songs. The law also provides penalties for insulting the national anthem and other acts. The National Anthem Law clearly stipulates that in public places, those who deliberately tamper with the lyrics and music scores of the national anthem, play the national anthem in a distorted or derogatory way, or insult the national anthem in other ways shall be given a warning or detained for less than 15 days by the public security organs; If a crime is constituted, criminal responsibility shall be investigated according to law.

　　The new driving test regulations will implement six hanging items, so be careful.

　　The newly revised "Contents and Methods of Motor Vehicle Driver Examination" was officially implemented on October 1st. Among them, the items that need to be carefully failed include: the time limit for reversing the warehouse is 210 seconds, and the overtime is failed; The lateral parking time limit is 90 seconds, and the overtime is suspended; Do not take the initiative to avoid pedestrians when crossing the intersection, and fail directly; Don’t look back before you get off the bus and open the door, stop too far from the curb, and fail directly; Turn without turning on the light, or turn on the light for less than 3 seconds, and fail the course directly; When the slope starts and stops, the car body is more than 50cm away from the edge line, and it is directly failed. In addition, there are three changes: 5 points will be deducted if the curve driving is not above the second gear; The proportion of civilized driving knowledge examination questions increased; 8 relaxation standards for midway parking.

　　The group owner shall perform the responsibility of group management.

　　The Regulations on the Administration of Internet Group Information Services came into effect on October 8th. It stipulates that Internet group founders and managers should fulfill the responsibility of group management, standardize group network behavior and information release according to laws and regulations, user agreements and platform conventions, and build a civilized and orderly network group space. Internet group members should abide by laws and regulations, interact with each other in a civilized way and express rationally when participating in group information exchange.

　　The state no longer uniformly prohibits the use of mobile phones on airplanes, and it is up to airlines to decide for themselves.

　　The fifth revised "Rules for the Examination and Approval of Operation Qualification of Large Aircraft Public Air Transport Carriers" came into effect on October 1st. The new rules relaxed the regulations on the management of portable electronic equipment on board, allowing airlines to evaluate the impact of portable electronic equipment as the main body and formulate corresponding management and use policies. In other words, whether electronic products such as mobile phones can be used on airplanes is no longer stipulated by the state, but decided by airlines themselves.

　　These situations are no longer unlicensed and unlicensed.

　　The Measures for Investigating and Handling Unlicensed Business will be implemented on October 1st. After the implementation of the new measures, the following two types of business activities are not unlicensed: selling agricultural and sideline products and daily necessities at places and times designated by local people’s governments at or above the county level, or individuals using their own skills to engage in convenient labor activities without obtaining permission according to law; In accordance with the provisions of laws, administrative regulations and the State Council decisions, engage in business activities that do not require permission or registration. That is to say, in the places stipulated by the government, it is good for farmers to go to the city to sell a dish, and residents to set up a booth to repair an umbrella and sharpen a knife, and they no longer need to apply for a license.

　　Quick return of universal insurance products was stopped.

　　On October 1st, the Notice of China Insurance Regulatory Commission on Regulating the Product Development and Design Behavior of Life Insurance Companies was officially implemented. The new regulations require that "two red lines cannot be touched" in the design of life insurance products: First, products cannot be attached with universal insurance accounts, that is, universal insurance cannot exist in the form of additional insurance; Second, the annuity insurance cannot be returned within 5 years, and the annual return amount after 5 years cannot exceed 20% of the premium paid.

　　The notice also mentioned that insurance companies should be supported and encouraged to differentiate pricing according to the insured’s health status and smoking status when determining the rates of term life insurance products and whole life insurance products, so as to improve the scientific pricing level of products.

　　Implementation of the Regulations on Supervision and Administration of Financing Guarantee Companies

　　The Regulations on Supervision and Administration of Financing Guarantee Companies shall come into force on October 1st. Financing guarantee refers to the guarantor’s behavior of providing guarantee for debt financing such as borrowing and issuing bonds. According to the regulations, a financing guarantee company shall, in accordance with the principle of prudent operation, establish and improve various internal control systems such as business norms and risk management. The balance of guarantee liability shall not exceed 10 times of its net assets, and it shall not provide financing guarantee for its controlling shareholder or actual controller. It is prohibited for a financing guarantee company to engage in activities such as deposit absorption or disguised deposit absorption, self-operated loans or entrusted loans and entrusted investments.

　　Four industry standards for tourism accommodation are implemented, and homestays are also graded.

　　The four industry standards for handling complaints by tour operators, basic requirements and evaluation of tourist homestays, basic requirements and evaluation of cultural theme tourist hotels and boutique tourist hotels have all been implemented since October 1 this year. Among them, it is clear in the Code for Handling Complaints by Tour Operators that tour operators should make a decision on accepting complaints within 12 hours, and it should not exceed 24 hours under special circumstances. In "Basic Requirements and Evaluation of Tourist Homes", tourist homestays are divided into two grades, namely, Golden Accommodation Grade and Silver Accommodation Grade. The Jinsu level is a high level.

　　Implementation of the new list of restricted pesticides

　　The List of Pesticides Restricted in Use (2017 Edition) came into effect on October 1, and the labels of pesticides required to be included in the list should be marked with the words "Restricted in Use" and indicate the special restrictions and requirements for use; For edible agricultural products, the label shall also indicate the safety interval.

　　Xiamen, Fujian: Pedestrians can be exempted from punishment for helping to maintain traffic order after passing illegally.

　　The Provisions of Xiamen Special Economic Zone on Promoting Social Civilization emphasizes that "pedestrians who voluntarily receive traffic safety education and help maintain traffic order can be exempted from punishment after passing illegally". Strict penalties are required for illegal parking regulations, and there are special provisions for the standardized parking of shared bicycles.

　　Changchun, Jilin: Cohabitation and other relationships are included in the scope of domestic violence protection.

　　The newly revised Regulations on Prevention and Suppression of Domestic Violence in Changchun will come into effect on October 1st. In the supplementary provisions, the regulations specify that "acts of violence committed between people who are not family members and have relationships such as guardianship, support, foster care and cohabitation, etc., shall be implemented with reference to the provisions of this Ordinance". The regulations stipulate that schools, kindergartens, medical institutions, residents’ committees, villagers’ committees, social work service agencies, rescue management agencies, welfare agencies and their staff find that minors, the elderly, the disabled, women during pregnancy and lactation, and seriously ill patients have suffered or are suspected of suffering from domestic violence, and should report to the public security organ in time; If serious consequences are caused by failing to report the case according to the regulations, the directly responsible person in charge and other directly responsible personnel shall be punished according to law by the superior competent department or the unit.

1905 movie network news It is in full swing! The box office on the first day of its release was 48.744 million, and the single-day box office, the number of viewers and the attendance rate were the first. On December 29, the film’s producer and star came to Hangzhou for a roadshow with actors,,,, and came to Hangzhou. The atmosphere was warm, and the film received rave reviews. Many viewers said that "Stealth" not only collected classic Hong Kong film elements such as drag racing, blasting, gun battles, waterboarding, etc., but also added a new setting of high-tech crime and live drug trafficking, "full of freshness". One audience member praised the film for focusing on hot topics in today’s society. "The film well shows everyone the dark side of criminals, so that everyone can raise their vigilance and put an end to all kinds of illegal things in life".

On December 30, the film released the "Best Partner" special, which tells the story of "the real opposite of each other in the play and the real brother outside the play" between Andy Lau and Lin Jiadong. In the play, Xiu Hao (Lin Jiadong) is the "strongest assistant" around Lin Jinan (Andy Lau), who solves all kinds of troubles for him, and the two go through many difficulties together. And when Lin Jinan discovers that Xiu Hao is actually an undercover agent sent by the police, the seemingly indestructible relationship between the two also takes a turn. After Xiu Hao’s undercover identity was exposed, Lau shared that Lin Jinan could choose to kill Xiu Hao’s family, but because of brotherhood, he would "hesitate". Lin Jiadong believes that the biggest contradiction in Xiu Hao’s heart is that he has established a friendship with Lin Jinan, which is a test for a police officer, but Xiu Hao knows that he must adhere to justice and make the most correct decision.

Outside of the show, Andy Lau and Lin Jiadong are close friends who have known each other for more than 20 years. It has been a decade since the two last worked together. Lin Jiadong expressed his great pleasure to reunite with Andy Lau in "Stealth" this time, and the tacit understanding between the two is no less than that of the past. Lau used "family love" to describe the friendship between the two, and bluntly stated that "I think Lin Jiadong is my younger brother".

"Stealth" Creator Hangzhou Roadshow "Workplace Slang Challenge" Interpretation of "Leadership Subtext"　

Andy Lau raised his horn and shouted "2023 is over" and said goodbye with a smile "Last working day"

On December 29, the Hangzhou roadshow, the creators first came to Alibaba Xixi Park, and spent the "last working day of 2023" with the employees, drawing a successful end to the year’s work in a happy and warm atmosphere. Seeing that many employees in the audience are "post-00s", Andy Lau sighed that he felt youth and vitality from everyone. The two programmer representatives gave the creators a special gift with code. As soon as Andy Lau and Arthur Lau pressed the button, the clown avatar in the movie and the blessing "Watch" Stealth "appeared on the page. Not only can Peng Yuyan and the employees restore the resignation scene in the movie, but also the" Workplace Slang Challenge "launched by the employees to the main creative team. When the boss said that you "get off work on time", it may be implying that you "work less overtime", and the "leadership subtext" in the words stumped everyone. At the end of the event, the creators also sent New Year’s greetings to the employees, and Andy Lau led all the creators to raise the horn and shout: "2023 is over!" Instantly ignited everyone’s enthusiasm and cheers continued.

Andy Lau said that Lin Jinan was a "pure love warrior." Lin Jiadong encouraged college entrance examination repeaters to pursue their dreams bravely

Peng Yuyan’s "Roadshow Ending" Emotional Memories Behind the scenes, Liu Yasse interpreted the only "White Moonlight" in the film

The main creators also came to the studio to interact with local fans. At the roadshow, Andy Lau used the term "pure love warrior" to describe Lin Jinan in his eyes. After his wife Vivian (Liu Yasse, played) was injured, Lin Jinan completely lost his mind and regarded the whole world as his enemy. Lin Jiadong said that Xiu Hao is his "most complicated" and "most testing human nature" role in the past decade, so it is a big test for him. A college entrance examination repeat student shared that he was under a lot of academic pressure, so he came to see Lin Jiadong, who has always been able to give her strength before the college entrance examination. Lin Jiadong encouraged her to continue to pursue her dreams and wished her hard work a good return.

When asked what kind of role he would like to challenge next time, Peng Yuyan admitted that he is full of expectations for different types of roles, especially "villains who are both good and evil". The Hangzhou roadshow that day was also Peng Yuyan’s last stop. He shared emotionally: "Last year’s filming of’Stealth ‘was my most unforgettable and happiest experience. I am very lucky to have met so many amazing actors, and I have learned and grown a lot in this environment. I met an audience during the roadshow these days. Because my former role took the road of the police, I think this is the meaning of the movie. I hope that I can have such power to make people who watch this movie go in a good direction."

As the "white moonlight" of Lin Zhenan in the film, only Vivian can see the softest side of Lin Zhenan. When asked if Vivian knew Lin Zhenan’s identity as a drug lord, Liu Yasse also gave a positive answer. In addition, Liu Yasse also shared that Lin Jiadong is one of the seniors who gave her a lot of experience and helped her the most. Lin Jiadong responded, "She was a little girl at the time of acting, but now she has become a sister-in-law in’Stealth ‘. Zhu Jianran lamented that the" Stealth "crew was like a big family," warm and loving ", and thanked the seniors for their help. The audience also spontaneously sang the Happy Birthday song to Liu Yasse and Zhu Jianran, who are about to celebrate their birthdays in January, and the atmosphere was enjoyable.

The movie "Stealth" is produced and directed by Andy Lau, as the action director, starring Andy Lau, Lin Jiadong, Peng Yuyan, and Yasse Liu, with special performances,,, starring,,, and Zhu Jianran friendship performances. The film is currently in theaters.

　　□ Rule of Law Daily reporter Zhang Shoukun

　　Not long ago, zhongshan port Customs, which belongs to Gongbei Customs, intercepted the species of Blattella Latina in the imported logs at zhongshan port Port, which aroused social concern.

　　Cockroaches, commonly known as cockroaches, have more than 4,000 known species, and are one of the important vectors monitored at customs ports, with strong adaptability and fecundity. As an exotic species, cockroaches are easy to colonize in the invaded areas, posing a threat to the local ecological environment, and may also carry unknown pathogens to spread diseases and endanger human health.

　　According to the Bulletin on the Ecological Environment of China in 2020 issued by the Ministry of Ecology and Environment, more than 660 alien invasive species have been found in China, of which 71 species have caused substantial harm to the natural ecological environment of the invaded areas, and are listed in the List of Alien Invasive Species in China, and 219 species have invaded many national nature reserves, posing a threat to the ecological environment and species of these protected areas. Data show that invasive species cause direct economic losses of more than 200 billion yuan each year in China.

　　According to an interview with the reporter of Rule of Law Daily, there are three main ways of alien species invasion: natural invasion, intentional introduction and unintentional introduction. Natural invasion refers to the natural diffusion through self-reproduction and wind, water and animals; Intentional introduction means that people intentionally introduce certain species for the purposes of agriculture, forestry, animal husbandry and fishery production, ecological environment construction, ecological protection, ornamental and so on, and lose control and lead to escape; Unintentional introduction refers to the spread of a species beyond its natural distribution by using human beings or human transmission systems as a medium. Among the alien invasive species known in China at present, many invasive species are introduced by human beings, which can be prevented theoretically, but the prevention and control effect is very small because of lack of awareness of prevention and control, weak law enforcement, difficulties in judicial identification and other reasons.

　　Why are there so many alien invasive species in China? How can we effectively prevent and control alien invasive species? With these questions, the reporter recently launched an investigation.

　　Due to the lack of awareness of prevention and control

　　Introduce species into invaders

　　Wang Yan (a pseudonym) from Foshan City, Guangdong Province, is a bilibili UP owner. He usually shares many videos related to alien invasive species, such as red imported fire ants, water hyacinths, snails and tortoises. In his impression, since around 2000, we can see all kinds of alien invasive species in our daily life.

　　"Alien invasive species are around." Wang Yan said, for example, there are many red imported fire ants in crops, and people are often bitten; There are snails everywhere beside the streams in the village and even in the ponds in the city. Some areas are densely covered with bright pink eggs produced by snails, which look very conspicuous from a distance.

　　It is also found that there are various alien invasive species around, as well as Ling Yue from Xiamen City, Fujian Province. Due to the climate in Xiamen, when it rains, there will be a lot of African snails in the open space and grass downstairs in Ling Yue’s community. The children in the community don’t understand it, so they catch it and play.

　　"African snails are full of bacteria and parasites, and some people have died from eating big snails before. The residential property company has cleaned it up several times, but it can’t be finished. But if they are allowed to breed and grow, the harm to residents cannot be underestimated. " Ling Yue said.

　　Ling Yue’s worries are not unreasonable. It is understood that the African giant snail was introduced into China as an economic species before. After escaping into the wild, it has been out of control in some places because of its strong reproductive ability and increasing number.

　　Also out of control after artificial introduction, there are water hyacinth, Brazilian tortoise and so on. The former was introduced into China as livestock feed in 1930s, and was popularized and planted as a plant for viewing and purifying water quality, and then escaped to the wild state, which was uncontrollable. The latter was introduced to China in 1980s. After more than 30 years, the living space of native turtles was greatly squeezed.

　　The impact of snail control is even worse. It can lay 200 to 1,000 eggs at a time, and the number of times of laying eggs is as high as 20 to 40 times a year. A female snail can breed for more than 300,000 after two generations a year. Different from ordinary snails, Ampullaria canaliculata has a variety of food habits and a large amount of food. Before the rice in the field grows well, it will finish eating, and will go ashore to eat other plants and even eat insects and small fish, which will bring serious damage to the aquaculture industry. And the snail is full of germs and is the host of a large number of parasites. In May 2006, more than 160 people in Beijing were infected with Angiostrongylus cantonensis by eating Ampullaria gigas, which caused a major public health emergency.

　　Why did the alien species originally introduced with good intentions get out of control and evolve into alien invasive species?

　　Yang Zhaoxia, director of the Ecological Law Research Center of Beijing Forestry University, told reporters that for a long time, from the official to the private sector, from the academic community to the public, there was a lack of awareness of biological invasion prevention and control. For example, due to agricultural production, ornamental, being a companion animal, solving local ecological problems and other reasons, some localities or departments will intentionally introduce species from abroad. However, due to people’s insufficient understanding of biosafety and lack of assessment of its harm degree, some exotic species have become alien invasive species, and they are numerous, widely distributed, developing rapidly and doing great harm.

　　According to statistics, among the 100 most harmful alien species published by IUCN, there are more than 50 species in China, among which 11 species are the most serious, which cause economic losses of about 60 billion yuan per year.

　　Invasive species are not banned.

　　Buying and selling at will increases risk

　　With the development of economy and society, harmful alien invasive species are regarded as "exotic pets" by many people.

　　The reporter saw in the online shopping mall that a large number of shops are trading "exotic pets", including alligator eel, Brazilian tortoise, tilapia, big-mouthed bass, halberd beetle, Australian rainbow shovel and so on. On various social platforms, the discussion on how to buy and raise "exotic pets" continues to be hot.

　　Offline, some alien invasive species also "wander" in stores. In August this year, the agricultural comprehensive administrative law enforcement detachment of Nantong City, Jiangsu Province seized several alligator finches and eels sold as ornamental fish in Shangchao.

　　According to the White Paper on Pet Industry in China in 2021, in the classification of pet owners in China, the proportion of reptile owners is 5.8%, which is higher than that of rodents (4.5%) and birds (3.6%).

　　According to the experts interviewed, the "exotic pet" has not been domesticated by human beings, and it still belongs to wild animals in terms of attributes. When some feed owners abandon the "exotic pet" at will, its aggressiveness, toxicity and various pathogenic microorganisms may pose a serious threat to human health.

　　It is worth noting that many "exotic pets" were disguised and packaged and illegally delivered to the country through cross-border e-commerce and other channels. According to the reporter’s investigation, most shops provide postage service, and it is not allowed to refund for seven days without reason, die or have problems. Some customer service told reporters that they have long-term cooperation with the courier company, and there will be no delivery, and they will not be seized by the regulatory authorities.

　　Yang Zhaoxia believes that the online trading of "exotic pets" such as crocodile eel, Brazilian tortoise and lizard has not been effectively curbed, mainly because the current legislation has insufficient regulation on trading links, especially online trading.

　　"According to the Biosafety Law, the Measures for the Administration of Alien Invasive Species and other laws and regulations, China’s prohibition on alien species is mainly that it is not allowed to introduce, release or discard alien species without approval. The law enforcement supervision of trading links, especially online trading, is weak, and the understanding, catalogue, equipment, technology and coordination can’t keep up. In addition, online transactions are hidden and fast, and objectively speaking, law enforcement is difficult. " Yang Zhaoxia analyzed.

　　Gao Lihong, director of the Institute of Environmental Resources Law of Zhongnan University of Economics and Law and vice president of china law society Environmental Resources Law Research Association, said that China’s current laws and regulations on alien invasive species mainly regulate the import, introduction and carrying of upstream and the discarding and release of downstream. The purchase behavior of midstream is not prohibited by law, mainly considering that the buyer’s ability to judge alien invasive species is insufficient. If it is included in the scope prohibited by law, it is difficult to judge subjective intention. However, in the event of unauthorized release, it will enter the scope of "illegally introducing, releasing or discarding alien invasive species", which may lead to criminal responsibility.

　　Widely distributed and difficult to eradicate.

　　There are still obstacles to governing according to law

　　In the interview, the reporter found that many interviewees expressed the view that "alien invasive species mainly invade rural areas, forests and other remote areas, and cities are less invaded because they rarely see alien invasive species". Is this the case?

　　Yang Zhaoxia told reporters that some studies have found that among the more than 100 alien pests that have invaded China, there are more than 50 species of pests that have invaded urban ecosystems, and 7 of them are the most threatening invasive insects among the 14 species announced by IUCN (World Conservation Union).

　　"No matter in urban or rural areas, alien invasive species will pose a serious threat to ecological security and people’s lives." Yang Zhaoxia said.

　　Since there is a serious threat, governance is urgent. However, the reporter saw on social platforms that many people spoke out that they could not get a timely response when they encountered alien invasive species and reported them to relevant departments. Others report that there are some obstacles in managing alien invasive species according to law.

　　Zhu Bingcheng, deputy director of the Institute of Environmental Resources Law of China University of Political Science and Law, said that in practice, if a suspected alien species is found, or it is illegally released or discarded, it can be reported to the local agricultural and rural departments, forestry and grassland departments, natural resources departments and ecological and environmental departments according to different situations. If the department responsible for administrative management fails to perform its duties according to law, it may constitute administrative omission, in which case it may be reported to the local people’s government or its superior competent department according to law.

　　Cao Mingde, a professor of environmental law at China University of Political Science and Law and vice-president of china law society Environmental Resources Law Research Association, said that the Biosafety Law stipulates that the state should strengthen the prevention and response to the invasion of alien species and protect biodiversity. This is the highest-ranking law on alien species invasion at present, and it is also the first time to explicitly include alien species invasion in the scope of legal regulation. However, in addition to the principled provisions of the law, the specific rules with operability can be found in administrative regulations such as the Regulations on the Prevention and Control of Forest Pests and Diseases, departmental regulations such as the Measures for the Administration of Alien Invasive Species and the List of Species Prohibited from Entry for Plant Quarantine, and some local regulations. As far as the whole legislative system is concerned, China lacks the legislative idea of preventing biological invasion in the field of ecological law, and also lacks the scientific thinking of comprehensively preventing wildlife invasion.

　　"In addition, the law enforcement force is weak, and the illegal acts involving the invasion of alien species are generally characterized by strong concealment and high difficulty in investigation. The professional ability of grassroots law enforcement personnel is required, and many grassroots animal and plant disease prevention and control departments lack young backbones and technicians are stretched." Cao Mingde said that the technical means of law enforcement need to be improved. At present, some forestry pest monitoring work mainly relies on manual on-the-spot inspections, and it is difficult to effectively investigate in steep slopes and dense forest areas in mountainous areas without the conditions of modern science and technology network technology.

　　"The prevention and control of alien invasive species is by no means a matter of a department or a place. It is necessary to promote the cooperation between ministries and commissions and inter-provincial linkage from the height of national security, conduct a comprehensive investigation of alien invasive species, increase the funding guarantee for prevention and control, and ensure the normal and long-term prevention and control work." Cao Mingde said.

　　In Gao Lihong’s view, there are also multiple obstacles in judicial regulation of alien invasive species.

　　"There is a lag and incompleteness in the identification of alien invasive species. Different norms, different regions and different levels have different definitions of the scope of alien invasive species, which leads to difficulties in judicial identification. ‘ Crime of illegally introducing, releasing and discarding alien invasive species ’ According to the current interpretation, its scope is similar to that of the Biosafety Law, the Yangtze River Protection Law and other series of laws and regulations ‘ Alien invasive species ’ The definition of the criminal law is different. The regulated objects of the criminal law only include animals and plants in several lists of alien invasive species that have been published in China, but not microorganisms. " Gao Lihong said.

　　She pointed out that the complexity of alien invasive species makes it difficult to fix the relevant evidence. Most alien invasive species can’t be traced back to the source except that the customs and other departments seized them on the spot during law enforcement. Because the crime of illegally introducing, releasing and discarding alien invasive species is a new crime, judicial practice lacks internal unified judicial guidance. On the whole, the incrimination, the standard of incrimination, the procedural evidence, and the connection between administrative law enforcement and criminal justice are all in the initial exploration.

　　Department linkage to prevent invasion

　　Mass participation in comprehensive prevention and control

　　On July 4th, 2020, the People’s Government of Dali City, Yunnan Province issued a circular on the comprehensive prevention and control of Ampullaria gigas in Erhai Lake Basin: All cadres, workers and the masses in the basin will be given subsidies and rewards at the price of 40 yuan per kilogram of snail eggs as long as they voluntarily hand over the picked eggs to the local town government and sub-district offices.

　　Zunyi City, Guizhou Province has also encouraged citizens to capture invasive alien species such as Brazilian tortoises, snapping turtles and "scavengers" in natural waters, and hand them over to law enforcement departments for rewards from 5 yuan to 100 yuan. At the same time, citizens are encouraged to report illegal transactions and release such alien species.

　　In Yang Zhaoxia’s view, these are all better methods and worth popularizing.

　　"The construction of ecological civilization is a cause that requires everyone’s participation, but it should be noted that while encouraging ordinary people to eliminate alien invasive species, they should strengthen popular science propaganda and safety precautions to avoid the public from being harmed by bacteria and attacked by animals." Yang Zhaoxia said that while rewarding, it is also necessary to prevent fraud, otherwise it may encourage the invasion of alien species.

　　In order to focus on key management species and improve the prevention and control level of alien species invasion, the Ministry of Agriculture and Rural Affairs, the Ministry of Natural Resources, the Ministry of Ecology and Environment and other departments have recently jointly formulated the List of Key Management Alien Invasive Species, and on the basis of scientific assessment of the risk of species invasion, 59 key management alien invasive species, such as meadow moth, alligator eel, Solidago canadensis, red imported fire ant and snail, have been included.

　　The species listed in the list are the focus of prevention and control of alien invasive species at present and in the future. The principle of dynamic adjustment is implemented in the list, and the species will be increased or decreased in time on the basis of strengthening the information collection of species occurrence and hazard risk judgment.

　　"From the legislative level, there is no special law to prevent the invasion of alien species in China, and it can be considered to be included in the legislative system when conditions are ripe. At the same time, the contents of related crimes and culpability in the criminal law system should be updated, and the existing wildlife protection law and the Measures for the Administration of Alien Invasive Species should also be improved and improved as soon as possible. " Cao Mingde said.

　　In his view, at present, the management level of wild animals and exotic species in China is not commensurate with the severe situation of biosafety crisis, and a complete system of risk assessment, tracking and monitoring, ecological early warning, quarantine, licensing, hazard elimination, ecological restoration, damage compensation and accountability should be established as soon as possible to deal with alien species invasion; Strengthen scientific evaluation and demonstration, and establish a risk assessment system for the introduction of exotic species; On the basis of classified management, improve the licensing system for the introduction and release of exotic species; Establish a follow-up monitoring and emergency response mechanism after species introduction and release; Strict legal responsibility for the invasion of alien species.

　　At the level of law enforcement, Gao Lihong suggested that, with reference to the "river-lake system" collaborative model, the linkage between administrative law enforcement departments should be realized by establishing mechanisms such as inter-departmental joint meetings, information notification and clue sharing, and at the same time, judicial organs, as non-voting members, should provide legal advice and evidence preservation in time to optimize the connection between administrative law enforcement and criminal justice. In fact, the Measures for the Management of Alien Invasive Species has clearly defined the powers and responsibilities of various functional departments. At present, the main path lies in establishing practical information release systems, monitoring systems and joint meeting systems at all levels and localities.

　　"In addition, according to the Biosafety Law, the administrative organ will order the perpetrator to ‘ Capture and retrieve within a time limit ’ The possibility of this realization is low, because even professional functional departments need to spend huge costs to remedy the consequences of alien invasive species. In practice, it should be explored that if it is impossible to retrieve or recapture, the actor is required to go to the relevant ecological justice restoration base for reverse restoration equal to the consequences caused by it. " Gao Lihong said that at the judicial level, the establishment of a judicial restoration base for the prevention and control of alien invasive species can be considered, and the forms of responsibility for ecological restoration can be developed.

　　"Actively play the multiple functions of public interest litigation, supervise the administrative organs to perform their duties, and at the same time investigate the responsibility of individuals or units that endanger public interests with alien invasive species according to law. As soon as possible, we will sort out and publish judicial guiding cases and typical cases for the prevention and control of alien invasive species, and standardize the handling of cases in various places. In addition, for those who deliberately release, release or discard alien invasive species and cause serious ecological and environmental damage, they may consider filing a criminal incidental civil environmental public interest lawsuit. " Gao Lihong said.

　　In Yang Zhaoxia’s view, for a long time, the express delivery industry has been neglected in the process of preventing the invasion of alien species, which should be paid attention to.

　　"The relevant laws of the express delivery industry should also pay attention to the role of industry behavior in preventing the invasion of alien species, establish relevant systems for inspecting and preventing alien species, strengthen the regulation and restraint of trading links, clearly stipulate the prohibition of illegal sales and purchase of alien invasive species, and improve the relevant responsibility system." Yang Zhaoxia said.

　　It is worth mentioning that the reporter found in the investigation that with a lot of publicity in recent days, many people now mention alien species for fear of avoiding them.

　　Yang Zhaoxia said that alien species should be treated correctly and there is no need to talk about it. "Alien species and alien invasive species are two different concepts. According to the regulations, alien species must meet two conditions to become alien invasive species. One is that alien species can survive and multiply for a long time in the foreseeable future after entering an area, and the other is that it will pose a threat or harm to the ecological environment, the development of agriculture, forestry, animal husbandry and fishery industries and even human health in the introduced area. In fact, potatoes, carrots, peppers, peppers, etc., which we often eat, are not native to China. They are all alien species, but they are not alien invasive species. "

　　Comics/Gao Yue