分类： spa

Research and development costs are low, and it is difficult to break the low-end positioning. How can domestic beauty cosmetics go far？

The Beijing News (Reporter Wang Shengnan) The cake of domestic beauty cosmetics is getting bigger and bigger, and the problems are also coming. Experts pointed out that the operation mode of low R&D and high marketing has never been able to break the positioning of the low-end domestic beauty brands. With the strong overweight of international brands after the recovery of the China market, it is not easy for domestic beauty brands to go more steadily and further.

"Recently, Hua Xizi’s advertisement was circulated in the elevator every day", "I saw the advertisement of Perfect Diary in the elevator, and actually found Zhou Xun to endorse it" … On the eve of the Double Eleven, Hua Xizi and Perfect Diary, domestic beauty brands that rely on online channels to grow day by day, chose Baping elevator to seize the consumer market through offline media. At the same time, it is still accelerating the layout of offline stores. By the end of September this year, Yixian E-commerce has opened more than 200 offline experience stores in more than 90 cities in China.

As for the reasons for developing offline channels, Hou Cong, a health beauty consultant and life aesthetician, pointed out that on the one hand, domestic beauty brands need to continue to explore potential customers offline, expand brand recognition, and conform to the traditional consciousness of "running away from monks but not temples" in China consumer market. For first-and second-tier cities, offline channels have the function of "brushing the sense of existence" and "shooting the face", while for consumers in sinking cities, what is real and within sight is still their important consideration.

On the other hand, relying on online channels is not a long-term solution. Although online marketing has brought high sales, the cost is also huge. For example, the annual report of Polaiya, which occupies a place in the recommendation list of beauty bloggers, shows that in 2019, the annual net profit of Polaiya was 393 million yuan, but the sales expenses reached 1.223 billion yuan, a year-on-year increase of 38.03%, of which the image promotion expenses were 839 million yuan. The high sales expenses contributed to the performance growth, but did not change the profitability. In 2019, the net interest rate of Polaiya decreased from 12.14% in 2018 to 11.73%, and the gross profit rate also decreased slightly from 64.03% to 63.96%. At the same time, the insiders also pointed out that the current way of marketing to create explosions is limited to the overall improvement of the brand, and users have not generated high loyalty to the brand. Continuing to create explosions means long-term high sales expenses.

In contrast to the high sales expenses, there are unmatched R&D expenses. In 2019, the sales expenses of Polaiya reached 1.223 billion yuan, and the research and development expenses were 74.6026 million yuan, and in 2018 it was 51.2918 million yuan. After large-scale marketing, the quality and reputation of domestic beauty cosmetics are not satisfactory. In the comments on Hua Xizi’s explosive powder, there are many comments such as "it’s not as good as shaking audio and video", "the packaging is really beautiful, but it’s really difficult to use" and "the advertising is too boastful".

Hou Cong pointed out that at present, the positioning of domestic beauty brands is still dominated by the low-end and middle-end, and the operating mode of low gross profit and high marketing has aggravated the financial burden of brands. At the same time, low-cost means can easily make brands reach the profit bottleneck ahead of time, which can only be used as one of the chips to enhance competitiveness, not a long-term solution. Nowadays, consumers’ loyalty to brands and commodities is not as good as before, so it is the key to seize consumers through product innovation and technical iteration, which is why many cosmetic products with indicators will be updated on the original basis every few years. The rapid development cycle and reaction speed of domestic beauty cosmetics meet the needs of consumers faster, but the quality system and related technologies are still not perfect, which can’t keep up with the development speed, and the quality and safety that follows will also become a problem.

Compared with international brands, Hou Cong said that in addition to the low-end positioning of domestic beauty products, some brands still have a "three-minute fever" operation mode, which is difficult to adhere to product research and development, technological innovation and consumer service, and the technology and high professionalism are still not as good as international brands. In addition, the enthusiasm of domestic beauty brands for independent research and development is also being hit by endless imitations. Insiders pointed out that after a domestic beauty product became popular, some brands that wanted to rub traffic would copy the original, launch their own products, and dilute the original traffic and sales. Over time, it weakened the enthusiasm of domestic beauty brands for independent research and development.

From skin care, make-up to medical beauty, China’s beauty market has great potential. According to the report released by data analysis agency GlobalData in June this year, the beauty market in China is expected to grow from 39 billion yuan in 2019 to 59.5 billion yuan in 2024, with a compound annual growth rate of 8.8%. After the outbreak of the epidemic, the China market is the first to recover. Although domestic beauty brands occupy the home advantage, international brands are also overweight, which is bound to carve up the existing market. How to go far and stabilize after the rise, there are still many problems that domestic beauty brands need to ponder.

Beijing News reporter Wang Shengnan

Editor Jake proofreads Chen Yanyan.

China football, why is it ＂hot＂ again recently？

BEIJING, Beijing, May 27 (Reporter Bian Liqun) "Shanghai Shenhua goalkeeper Ma Zhen committed violent acts and punched the opponent’s player in the face. He was suspended for 5 games and fined 50,000 yuan; Rodriguez, a foreign aid from Meizhou Hakka, carried out non-sports behavior and used insulting gestures to the opposing players. He was suspended for 4 games and fined RMB40,000. "

On the evening of 26th, China Football Association issued another heavy ticket. This is already the second consecutive round of the Super League, and two players have been severely punished for violence on the field.

Recently, football in China is full of anger, and in addition, the referee is insulted in the game and accused by social media. Since May, the China Football Association has issued as many as 21 tickets, most of which are concentrated in the past half month.

Jia Desong (left) and Aziz, who had been severely punished before, were in the game. China News Service reporter Wang Gang photo

The fire can’t be suppressed again.

The league has returned to the home and away games, and the fans have returned to the stadium. This season, the Super League is very popular. However, recently, there has been a lot of anger.

Of course, every season, there will inevitably be angry scenes. At the beginning of last season, just after two rounds of competition, the Super League created nine red cards and five tickets.

In contrast, this season, it is an improvement to enter the third node of the league and get frequent fines.

Data Map: In the Super League last season, referee Li Haixin showed a red card to Shi Ke (first from left). Image source: IC photo

Since the fifth round, the fire in the Super League has gradually started. Sunic, the foreign aid of Henan team, pushed down Fang Hao, a teenager from Beijing Guoan, and was suspended for five games by China Football Association, and fined 50,000 yuan.

In the same round of competition, Fan Bing, an official of Nantong Zhiyun Team, was banned from entering the competition stadium for one game and fined RMB10,000 by the Football Association for publishing the contents of questioning the referee in the WeChat circle of friends.

Coincidentally, Xie Hui, the coach of Dalian People’s Team, was also banned from entering the competition stadium for one game and fined RMB 10,000 for publishing the contents of the penalty dispute on social media.

Data Map: Xie Hui directs the competition in the stands. Image source: IC photo

As Nantong Zhiyun sent a long article in response to the Football Association’s fine on May 16th, the fire reached a new height.

"The facts on which the penalty decision is based are unclear and are not within the jurisdiction of the Football Association Disciplinary Committee, and the applicable rules are inappropriate; Moreover, although the punishment decision shows that there is a’ description of the parties’ by applying the template, in fact, it did not give our club or Fan Bing any opportunity to communicate, explain and defend themselves, and never held an interview meeting or hearing under the rules, lacking due process. "

"If such’ punishment decisions’ that lack legal basis and express personal opinions are allowed to flood, it will inevitably lead to illegal restrictions on the legitimate freedom of expression of football players and lead to a chilling effect."

Until now, the China Football Association has not responded to this. And a wave of unrest, a wave of rise again.

Data Map: Xie Hui directs the competition in the stands. Image source: IC photo

In the match between Tianjin Jinmen Tiger and Shandong Taishan Mountain on May 19th, Jia Desong, a foreign aid of Taishan Team, punched Beric, a foreign aid of Tianjin Jinmen Tiger, and the latter was injured. Jia Desong was finally banned for five games by the China Football Association and fined 50,000 yuan.

In the same round of competition between Wuhan Sanzhen and Chengdu Rongcheng, Aziz, a foreign aid from the three towns, trampled on his opponent’s leg and was banned for four games and fined 40,000 yuan.

Next, Shanghai Shenhua goalkeeper Ma Zhen and Meizhou Hakka foreign aid Rodrigo.

Why are you so angry?

Recently, the violence in China football field has been concentrated, which has to cause a question: Why are people so angry?

This season’s return to the home and away Super League, although the star flavor is insufficient after the loss of big-name stars, the game is still quite fierce.

To a certain extent, some of the anger also comes from this. Under the competition for every inch of land on the court, coupled with the blessing of the players’ own hormones in the game, irrational behavior is prone to occur.

This season’s Super League is hot at home. China News Service reporter Han Haidan photo

However, combing down, the source of a lot of anger comes from some penalties.

For example, Fan Bing, an official of Nantong Zhiyun, and Xie Hui, the coach of Dalian, made speeches on social media, all of which were aimed at the referee’s penalty.

In the match between Tianjin Jinmenhu and Shandong Taishan, the players of the two teams have accumulated anger for a long time. Before Jia Desong’s boxing behavior, the fighting action has gone beyond the normal range. Unfortunately, the referee on duty failed to control the field well, which indirectly led to a large-scale conflict at the end of the game. All kinds of chaos have buried the original excitement of this goal war.

Sunic, a foreign aid from Henan province, and Aziz, a foreign aid from three towns in Wuhan, were given additional punishment for their violent behavior, but in the game, the two referees on duty only showed them yellow cards.

The Wuhan Three Towns team punished Aziz for one dollar and responded to the ticket in disguise.

Another big source of anger is the intensive schedule. Since the start of the game on April 15th, the Chinese Super League has played 9 rounds in more than one month, with each team playing once every 4 days on average.

Under the long-term consumption of double matches in a week, the players are inevitably tired of fighting, which further increases their anger.

Data Map: This season’s Super League competition. China News Service reporter Futian photo

Sparse fire can reduce fire.

Objective factors, such as the intensive schedule and the referee’s ruling level, cannot be changed in a short time. Therefore, the way of suppressing fire, which is similar to punishing improper remarks, can not reduce the fire well, but is easy to be swallowed up by fire.

Therefore, Nantong Zhiyun, Wuhan Sanzhen and other clubs responded fiercely, and the behavior of club officials abusing referees on the court and questioning referees on social media off the court became more and more concentrated.

Fans in the stands and on social media are also angry.

For the current football in China, communication needs to be strengthened, and all parties need to reduce the fire.

In fact, in the 2021 season, the Super League used the mechanism of publicly responding to controversial penalties, but it did not last long, and such responses disappeared.

In addition, some fans suggested that it is possible to reconsider choosing an international referee in some 6-point battles related to championship or relegation.

Although this move may not necessarily put an end to the phenomenon of questioning the referee and the misjudgment and omission in the court, it can still alleviate the anger caused by various trust crises.

In any case, it is really precious that the league resumes home and away games, fans return to the stadium, and some stadiums even have a hard-to-find ticket. Football practitioners in China should cherish this fire, not anger. (End)

Director of the State Sports General Administration： The level of men’s football in China has been declining all the way, and serious problems in the field of football have been resolutely cracked dow

　　Source: Shangguan News

　　Liberation Daily Shangguan Journalist Mao Guanjuan Hong Junjie Wang Xianle Liu Xueyan Hu Xingyang Zhou Chengyi

　　On the morning of March 12th, the first meeting of the 14th National People’s Congress held an interview in the Great Hall of the People. Gao Zhidan, director of the State Sports General Administration, Kang Yi, director of the National Bureau of Statistics, and Wang Guanghua, minister of natural resources were interviewed.

　　In response to a question about how to comprehensively promote the development of the "three big balls", Gao Zhidan said that the collective ball games of football, basketball and volleyball have a large population and great social influence, and are deeply loved by the broad masses of the people, especially teenagers. The results of the three big balls are not only the outcome of a game, but also the spirit of collectivism and patriotism.

　　Gao Zhidan said that China’s "three big balls", especially women’s events, have achieved good results in the world. China women’s football team has won the runner-up in the Olympic Games and the World Cup, and is known as the "sonorous rose". China women’s basketball team won medals in the Olympic Games and world championships in 1980s and 1990s, and won the runner-up in the World Cup last year, showing a good momentum of continuous progress and development. China women’s volleyball team, which has been tempered through hard training, has struggled from generation to generation, winning the world championship 10 times in three world competitions and winning honor for the motherland.

　　However, realistically speaking, for a long time, the development of China’s three major sports, especially men’s events, was not satisfactory, and the level of men’s football declined all the way. There were many chaos in the football industry, which was in sharp contrast with the requirements and expectations of the CPC Central Committee and the people all over the country. It is a sign of a sports power that the three major goals should be achieved, and it is also a short board that we must make up to speed up the construction of a sports power.

　　"Recently, in view of the serious problems in the field of football, we have been deeply rethinking the methods and ways to solve them, and systematically treating them from the aspects of ideological education, work style construction, deepening reform, and doing a good job in current work, so as to regain the spirit of the Long March and do all the work in a down-to-earth manner." Gao Zhidan said, we should focus on the outstanding problems in the current work of the three big balls, such as the lack of spirit and the lack of hard work style, persist in changing the work style, strengthen responsibility and implement it, resolutely crack down on corruption and fake gambling in football and other fields, set a good example for discipline, improve the system and strengthen the rules, and comprehensively repair the good ecology of the healthy and sustainable development of the three big balls.

　　Column Editor: Zhang Jun Text Editor: Wang Xianle

Taking football as a platform to test the water, Qingdao Zhongneng perfect triple jump in sports industry

Netease sports report:

On October 20th, the State Council issued "Several Opinions of the State Council on Accelerating the Development of Sports Industry and Promoting Sports Consumption", which caused great repercussions in the sports circle. Many practitioners feel like a spring breeze, thinking that this marks a clear shift from gold medal sports to national sports in China, but some analysts believe that this just reflects the urgent need to accelerate the development of sports industry in China. Qingdao Zhongneng Group, which has been committed to professional football for ten years, has not only built its own model in China football, but also tested the water in advance in the sports industry. The sports culture company established last year assumed this important role. From cooperating with Qingdao Sports Bureau to carry out national sports dance and ballroom dancing invitational tournament, Qingdao mountaineering and walking, to independently undertaking large-scale events and group activities, Zhongneng has already had a mature model and rich experience in the sports industry with the help of football.

Compared with the national sports strategy in the past few decades, the biggest difference in the Opinions is that it aims at concepts such as industry, national fitness and sports consumption, and even puts forward a quantitative goal that sports consumption will reach 5 trillion in 2025, and does not regard "winning glory for the country in international stadiums" as the ultimate goal of developing sports. From this perspective, the government’s goal is clear and firm. "Grasping the potential industries" is one of the plans made by the Opinions for the future sports industry. It requires that football, basketball and volleyball should be taken as the starting points to accelerate the development of collective projects with wide popularity, high attention and large market space, and promote the development of the industry in depth. This seems to be a portrayal of Zhongneng’s development to the sports industry with the help of the football platform. National sports, campus football and international competitions have become the main brands of Zhongneng Culture and Sports Company.

Campus football, which has been attached great importance to from the State Council to the grassroots in the past two years, is once again interpreted as a core issue. As a small and medium-sized club, Qingdao Zhongneng has not achieved brilliant achievements like Evergrande and Luneng, but it has opened up a new mode of survival for small and medium-sized clubs with the perseverance of investing in professional football for ten years and the development of youth training system and campus football. Zhongneng Club not only trained a large number of available talents for national brands at all levels, but also established a standardized reserve echelon and campus football system. The club’s U9-U19, 7-echelon system has become one of the few clubs with complete echelon construction in professional leagues; Zhongneng Club has also signed contracts with nearly 70 primary and secondary schools in Qingdao, with a selection base of about 60,000 campus football talents, making it the club with the largest number of campus football schools in China. At present, the club continues to increase the construction and investment in the youth training system on the basis that the number of coaches at the two levels of youth training reaches 45 and the accumulated investment reaches more than 4 million. Now, the competition for youth training coaches is in full swing, and Zhongneng will invest more than 3 million yuan each year to hire high-level coaches to ensure the talent training of campus football and echelon. After visiting the echelon of Zhongneng Club and the construction of campus football, Wei Jixiang, secretary of the Party Committee of Foot Control Center of the State Sports General Administration, praised Zhongneng’s work in youth training.

Qingdao football has a profound connotation, and Zhongneng Club has made great efforts to train young people, but the hardware facilities such as football field are far from meeting the needs of training and competition, which has seriously affected the competition results and talent training. The Opinions call for the improvement of sports facilities. Governments at all levels should make overall plans for the construction of sports facilities in combination with the development of urbanization, rationally lay out the layout, and focus on building a number of small and medium-sized sports venues, public fitness activity centers, outdoor multi-functional stadiums, fitness trails and other venues and facilities that are convenient for the people and the people. Revitalize existing resources and transform old factories, warehouses and old commercial facilities for sports and fitness. At this point, Zhongneng Club started its operation last year. It not only solved the hardware problems that plagued the echelon and campus football by itself, but also enriched its experience through some international competitions and national sports. In 2012, Zhongneng Club and Qingdao Sports Bureau jointly held the National Sports Dance and Ballroom Dance Invitational Tournament, cooperated with Licang District Government to hold the National Fitness Walking Conference, cooperated with Qingdao Sports General Association to hold the mountaineering conference, etc. In 2013, it held the invitational tournament with the Bundesliga giant Wolfsburg in Sanya, and cooperated with Zhidan County in an all-round way.

At present, Zhongneng is planning to build Qingdao International Hushan Football Cultural Park and Football Cultural Creative Base, and plans to build it into a new landmark of football culture, a sports fashion gathering area, a sports creative industry platform and a national leisure sports center. Zhongneng hopes that through its own hard work, it can promote the great development of Qingdao’s sports culture industry, make it a bright spot of Qingdao’s emerging industries, make the world’s "football culture movement tide" surge in Qingdao, and lay the foundation for building an international football city.

Will the Clippers renew Leonard and George？ US media： Kajiao will become a free man next summer.

Leonard is discussing an early contract renewal with the Clippers, but no progress has been made at present, and Paul George will be eligible to discuss an early contract renewal with the Clippers in September. The two brothers now have two years left in their contracts, and their salaries have reached 94 million. They are both players in the 2024-25 season. In other words, if the Clippers don’t renew their contracts with them in advance, Kajiao is likely to enter the free market together next summer. If the Clippers choose to renew their contracts with them in advance, both of them will get a big contract of up to 224 million yuan for four years. The Clippers are still considering it, and some American media speculate that Kajiao will not be renewed in advance, and they will enter the free market together next summer.

At present, the Clippers are still very entangled in the renewal of Kajiao. Will they not renew their contracts? The investment in these seasons has not been received; Renew the contract? The injury of pepper is really scary. Judging from the past three seasons, it seems that the Clippers have not signed two players, but two old-age fathers.

Today’s peppers are like chicken ribs to clippers, which are tasteless to eat and a pity to abandon. Leaving them behind is likely to continue to face the status quo. Without them, it is difficult to find a better cornerstone for team building in the market. Therefore, I think Kajiao’s contract renewal is still full of hope, but it mainly depends on three points.

Before the Clippers decide whether to renew their contract, they will definitely make an assessment of their injury recovery and personal status. George’s injury last season was really unexpected. He just showed off a cool dunk and broke his leg when he turned around. But at present, his condition has recovered very well. This guy’s body seems to be a bug. He didn’t see the decline of his condition after several injuries, and this time it is likely to be the same. Leonard’s injury is more difficult, and he often can’t play without an accident. However, Leonard is smart enough to choose surgery before negotiating an early contract renewal, which adds uncertainty to the Clippers’ physical assessment. If Leonard can get rid of the injury, he is definitely one of the strongest players in the league.

Therefore, the assessment of injury is the most important thing to renew the contract in advance. After all, if Kajiao stays healthy, its competitiveness is still very strong.

Although Leonard and George are very strong, it has been proved that they can’t lead the Clippers to win the championship alone, especially in today’s more horrible period. It is tantamount to dreaming to compete for the championship with the existing lineup of the Clippers. The Clippers are well aware of this, so they aim at Harden as the number one signing target. If Harden can join us, there will be a chance for the championship.

Therefore, Harden is likely to be a key to the renewal of Kajiao’s contract. The Clippers’ goal is to win the championship. Boss Ballmer is not short of money. As long as he can win the championship, he will not be stingy with his investment. As long as Harden can join us smoothly, the Clippers will definitely renew Kajiao’s contract, because if Kajiao can’t renew his contract in advance, next season will become their contract year. In order to sign a big contract in the free market, they will definitely focus on health and will not do their best. If so, then Harden’s joining will lose its meaning, which is definitely not what the Clippers want to see.

This is unlikely, but it may also be part of the impact of renewal. Judging from the current competitive state and physical state of Leonard and George, 224 million yuan in four years is definitely high. The Clippers should try to make them choose to reduce their salary, so as to reduce the luxury tax that the team needs to pay and leave some salary space for introducing other reinforcements.

It’s just that it will be difficult to reach a consensus on salary reduction and contract renewal. Leonard is almost 100% sure that he will not reduce his salary. This person has always been like this, and his personal interests are not willing to sacrifice at all. George’s salary reduction is more likely. His personality is similar to Harden’s. Judging from his popularity in the league, he should be more accommodating and willing to consider others. If the Clippers put forward a salary reduction that George can accept, and hope to keep Leonard and get the opportunity to continue to strengthen the team through George’s salary reduction, George will probably agree. After all, George has not been able to win a championship.

The American media almost agree that the Clippers will not renew Leonard and George, but there is a good chance that I will definitely renew my contract. What do you think?

$170 million in 3 years, the first in the blocked shot league! Don’t be proud, thanks to your teammate James.

The biggest attraction of the NBA off-season is player trading and contract renewal. Every year, there are many high-priced contract renewals, and this year is no exception. For example, the Timberwolves renewed Edwards in advance for five years and the Grizzlies renewed Bain in advance for five years and 207 million dollars. The purpose of this early contract renewal is obvious. In the next few years, this player will be the core of team building. Of course, some team management also has their own considerations, and only three-year contracts will be given to the core players of the team. For example, Green of Warriors, after all, is affected by age, and it is very likely that Green’s ability will be seriously degraded after three seasons. At present, there is a potential early renewal of the contract with the Lakers’ thick eyebrows. As one of the cores of the team, if the thick eyebrows complete the renewal before the start of training camp, they can get a contract with a maximum of 170 million US dollars for three years. The reason why they have not reached an intention so far, the Lakers management still has their own concerns!

The thick eyebrows of the champion’s debut can be called the genius of the insider. They can not only turn the world upside down in the restricted area, but also have dribbling and shooting like guards. The performance of the park in 2020 is a classic masterpiece of the peak thick eyebrows. In the park, Thick Eyebrow is a super efficient and comprehensive scorer, and his statistics are crazy. He averaged 27.7 points in the playoff, shooting 57% and shooting 38% from three-pointers. In the second game of the Western Conference finals, he won the first championship ring in his career, and the Lakers were finally on an equal footing with the Celtics. The boss was not stingy. But after that season, Thick Eyebrows never showed their talent in the playoffs, but they got continuous injuries and consumed James year after year. Until last season, Thick Eyebrows seemed to find themselves in the park again, averaging 25.9 points, 12.5 rebounds and 2 blocks per game, and fully demonstrated their inside power against Grizzlies and Warriors in the playoffs, and finally the Lakers returned to the stage of the Western Conference finals.

As for the Lakers’ delay in giving thick eyebrows this contract extension, there should be two concerns.First, the thick eyebrows did not prove that he had broken away from the injury.In the past three seasons, Thick Eyebrow has played 130 games in the regular season, so it is said that Thick Eyebrow has not been selected for the best defensive team and the best team in the past three years, and even has not been selected for the All-Star team in the last two seasons. You should know that Thick Eyebrow’s game performance has almost filled the data column. He is the first player in the league with steals and blocked shots in the past ten years, but it is a pity that he was excluded because of attendance. Although last season was the season with the highest attendance rate in the last three seasons, it was less than 60 games, even the same as James, who was eight years older than himself. Therefore, this is one of the Lakers’ great worries. If the heavy eyebrows can’t keep healthy and fall off the chain in the playoffs, the Lakers will have no way out.

The second worry is that James can play for a few years.How many years can James play is a hot topic in recent years, but last season’s playoff performance proved that James can play for at least another three years, but the key question is whether James can stay in the Lakers. As early as last season, James said that he would not consider retiring for the time being and would wait until Brownie entered the league to fight alongside him, no matter which team. Once James chooses to leave the Lakers at the end of next season, the Lakers will become a single-core team. It is more difficult to win the championship than to ascend to heaven. Thick eyebrows have no ability to become the boss of the team. In the seven seasons he played for Pelican, Thick Eyebrows only entered the playoffs twice, and the best result was the Western Conference semifinals, so it is naturally impossible to expect Thick Eyebrows to reshuffle themselves, not to mention that after James left, the Lakers will definitely reshuffle their cards, making it even more difficult to win the championship.

No matter what kind of worry, once it happens, it is enough for the Lakers management to drink a pot. It takes a lot of young capital to get a heavy eyebrow from the pelican trade. If you don’t pray for another Lakers dynasty, you should at least win another championship, otherwise the Lakers will lose blood. I admit that Thick Eyebrow is a player with good offensive and defensive skills in the forefront of the league, but without teammates like James, his dominance will be greatly reduced. Coupled with the impact of injuries, Thick Eyebrow’s three-pointers last season have disappeared, and his fast-break and difficult air-catching abilities have regressed with the naked eye. It is a bloody lesson that the Western Conference finals were swept by the Nuggets. Without outside threats, Jokic’s defense could not be mobilized, which brought great difficulties to teammates’ storming. Next season is a crucial season for the Lakers. The management may even take the risk of jumping out of the contract and consider renewing the contract after the end of next season. If you want to stay with the Lakers, the heavy eyebrows must come up with a better state in the new season, one is to stay healthy, and the other is to reproduce the dominance in the park, otherwise they are likely to be swept out by the Lakers!

The 10 most difficult players to defend in the NBA： Curry is out of the list, Jordan is second and James is fifth.

The 10 most difficult players to defend in NBA: Curry is out of the list, and Jordan is second., James fifth.

The 10 most difficult players to defend in NBA history, O ‘Neill actually surpassed Jordan, but Curry missed the list!

The NBA is an offensive league, and every fan likes to see players show amazing scoring ability and play wonderful offensive cooperation on the court. However, attack is also an art, and not every player can easily break through the defense and throw an efficient hit rate. Some players’ offensive talents and skills make defenders unstoppable and even make them feel desperate. Recently, the US media selected 10 players who are the most difficult to defend in NBA history. Some of these names may surprise you, while others may make you feel uncomfortable. So, who are these 10 players? Why can they get such an evaluation? Let’s take a look at it together.

Tenth place: Nowitzki

Nowitzki is a German NBA player and one of the greatest European players in NBA history. He won the MVP in the regular season in 2007, led the Mavericks to beat the Heat Big Three to win the championship in 2011, and won the MVP in the finals. His offensive weapons are his CIC and Golden Rooster Independence. He can shoot a stable mid-range hit rate from any position, and he can also use his height and wingspan to complete a hook or a back jump shot inside. His independent action of golden rooster is very difficult to defend, because he can adjust his angle and strength in the air, and his shooting point is very high, which is difficult to be blocked. Nowitzki averaged 20.7 points, 7.5 rebounds and 2.4 assists in his career, and his total score was the sixth highest in history.

Ninth place: Iverson

Iverson is the shortest No.1 pick in NBA history and one of the most influential players in NBA history. He won the MVP in the regular season in 2001, led the 76ers to the finals in the same year, and scored 46 points in the first game, giving the Lakers the only defeat. His offensive weapon is his speed and change direction. He has the fastest first step in the league, and can easily get rid of defenders and break through to the basket to score or pass the ball. He also has a very dexterous and elusive change of direction, and his crossover has become a classic teaching case. Iverson averaged 26.7 points, 3.7 rebounds, 6.2 assists and 1.6 steals in his career, and won the scoring championship four times.

Eighth place: Durant

Durant is one of the most difficult defensive players in active service and one of the most talented scorers in NBA history. He won the MVP in the regular season in 2014, led the Warriors to win the championship in 2017 and 2018, and won the MVP in the finals twice. His offensive weapon is his height and projection. He is 2.10 meters tall, but he has the shooting skills and athletic ability of a guard. He can throw an efficient three-pointer from any position, or he can dunk or hook with his height and wingspan inside. At the age of 22, he won the league scoring champion and became the youngest scoring champion in the league. Durant averaged 27.3 points, 7.1 rebounds, 4.3 assists, 1.1 steals and 1.1 blocks per game in his career. He is the only player in history who can shoot 180 shots with three points on the stage of the finals.

Seventh place: Olajuwon

Olajuwon is one of the greatest centers in NBA history, and the only player in NBA history who has completed a personal Grand Slam in a single season. He led the Rockets to consecutive championships in 1994 and 1995, and won the finals MVP twice. His offensive weapon is his strength and skill. He has the opposing power that a center should have, as well as speed and flexibility. He has excellent steps and turns in the low post, and his dream dance steps have become a compulsory course for many centers. He also has a good CIC ability, which can open up space or break through opponents. Olajuwon can score 21.8 points, 11.1 rebounds, 2.5 assists, 1.7 steals and 3.1 blocks per game in his career. He is a player who combines offense and defense and one of the most difficult centers to defend in NBA history.

Sixth place: Kobe Bryant

Kobe Bryant is one of the greatest scorers in NBA history and one of the most influential and legendary players in NBA history. He won the MVP in the regular season in 2008, led the Lakers to win the championship in 2009 and 2010, and won the MVP in the finals twice. His offensive weapon is his will and skill. He has a tenacious fighting spirit and a desire to win, and he can never give up under any circumstances and make amazing performances. He also has very comprehensive and exquisite offensive skills, can shoot a stable hit rate in any position, and can also use his body and feet to score or pass the ball inside. He also learned dream dance steps from Olajuwon, making himself more difficult to defend. Kobe Bryant averaged 25 points, 5.2 rebounds, 4.7 assists and 1.4 steals per game in his career, won the scoring champion ten times, and the total score was the fifth highest in history.

Fifth place: James

James is one of the greatest players in active service and one of the most comprehensive and influential players in NBA history. He won the MVP in the regular season in 2009, 2010, 2012 and 2013, led the Heat, Cavaliers and Lakers to win the championship in 2012, 2013, 2016 and 2020, and won the MVP in the finals four times. His offensive weapon is his omnipotence and vision. He has excellent physical fitness and athletic ability, and can play in any position and adapt to any style of play. He can throw an efficient three-pointer from outside, or he can use his height and strength to dunk or hook inside. His greatest strength is his ability to connect teams in series. He has a very good passing vision and creativity, which can create many opportunities for his teammates and win the game by himself at critical moments. James averaged 27.2 points, 7.5 rebounds, 7.3 assists and 1.5 steals per game in his career. He is the only player in history who can enter the top ten in total points, total rebounds, total assists, total steals and total blocks.

Fourth place: Chamberlain

Chamberlain is one of the most dominant and mythical players in NBA history and one of the most controversial players in NBA history. He won the MVP in the regular season in 1960, led the 76ers and Lakers to the championship in 1967 and 1972, and won the MVP in the finals twice. His offensive weapon is his height and strength. He is 2.16 meters tall, but he has amazing jumping and speed. He can dunk or hook at will on the inside, and he can also use speed and flexibility to break through his opponent on the outside. He has created many incredible scoring records, such as 100 points in a single game and 50.4 points in a single season. Chamberlain averaged 30.1 points, 22.9 rebounds and 4.4 assists in his career, ranking first in scoring and second in rebounding.

sequencethreeName:Jabbar

Jabbar is one of the greatest centers in NBA history and one of the most persistent and stable players in NBA history. He won the MVP in the regular season in 1971, 1972, 1974, 1976, 1977 and 1980, led the Bucks and Lakers to the championship in 1971, 1980, 1982, 1985, 1987 and 1988, and won the MVP in the finals twice. His offensive weapon is his hook. He has a height of 2.16 meters, but he has a very flexible and elegant shooting action. He uses his height and wingspan to complete the hook inside, which is very difficult to defend, because he can adjust his angle and strength in the air, and his shooting point is very high, which is difficult to be blocked. Jabbar averaged 24.6 points, 11.2 rebounds, 3.6 assists and 2.6 blocks per game in his career. He is the player with the first total score and the third total block in history.

sequencetwoName:Jordon

Jordan is one of the greatest players in NBA history and one of the most legendary and influential players in NBA history. He won the MVP in the regular season in 1988, 1991, 1992, 1996 and 1998, led the Bulls to win three consecutive championships in 1991-1993 and 1996-1998, and won the MVP in the finals six times. His offensive weapon is his will and skill. He has a tenacious fighting spirit and a desire to win, and he can never give up under any circumstances and make amazing performances. He also has very comprehensive and exquisite offensive skills, can shoot a stable hit rate in any position, and can also use his body and feet to score or pass the ball inside. He also learned dream dance steps from Olajuwon, making himself more difficult to defend. Jordan averaged 30.1 points, 6.2 rebounds, 5.3 assists and 2.3 steals per game in his career, and won the scoring champion ten times, ranking first in the history of scoring per game and fifth in the history of total scoring.

sequenceoneName:O’Neal

O ‘Neill is one of the most dominant and domineering players in NBA history, and also one of the most controversial and individual players in NBA history. He won the MVP in the regular season in 2000, led the Lakers to three consecutive championships from 2000 to 2002, and won the MVP in the finals three times. His offensive weapon is his weight and strength. He is 2.16 meters tall, but he weighs more than 150 kilograms. He can dunk or hook at will on the inside, or he can use his strength and speed to break through his opponent on the outside. His weight makes many teams have no way to take him, so they will sacrifice shark-cutting tactics. After all, O ‘Neill’s free throws can’t be mentioned, otherwise, O ‘Neill may really surpass Jordan to become the first person in NBA history. O ‘Neill averaged 23.7 points, 10.9 rebounds, 2.5 assists and 2.3 blocks in his career, making him one of the most difficult defensive players in history.

These are the 10 most difficult defensive players in NBA history selected by American media. What do you think of this list? Who is the most difficult player to defend in your mind? Welcome to leave a message in the comment area to share your views and ideas!

A Weibo 50,000 Shandong Men’s Basketball Association published inappropriate information and was reduced by 50,000 yuan.

Live broadcast on August 4 th CBA officially announced that Shandong Expressway Club released inappropriate information through the official social media platform, giving it a penalty of 50,000 yuan for reducing the league expenses of the club.

The official announcement of CBA is as follows:

CBA clubs:

On July 31, 2023, China Basketball Association (Beijing) Sports Co., Ltd. (hereinafter referred to as "CBA Company") punished the violations related to the Yumin Station competition of the 2023 CBA Summer League.Shandong Expressway Club released inappropriate information through the official social media platform, which had a negative impact on CBA league.

In order to enforce the league discipline, according to the provisions of Article 86 of Chapter VII of the Disciplinary Guidelines for Chinese Men’s Basketball Professional League (hereinafter referred to as the Disciplinary Guidelines),Shandong Expressway Club was fined 50,000 yuan for reducing the league expenses of the club.

Here, CBA Company requires Shandong Expressway Club to do its own education and rectification work on the above issues, put an end to behaviors that are detrimental to the league and sportsmanship, and maintain the image of China basketball and CBA league.

I am writing to inform you.

On the evening of July 31st, CBA officially announced the punishment for the conflict between Shandong and Xinjiang Summer League. Yu Dehao and Jia Cheng were suspended for one game and fined 20,000 yuan, while Gao Shiyan was fined 10,000 yuan.

After the ticket was issued, Weibo, the official of Shandong Men’s Basketball Team, released a dynamic statement, saying that the club decided to impose internal penalties on Gao Shiyan and Jia Cheng, and one person was fined 100,000 yuan; After that, this Weibo dynamic was deleted.

Bouncing monster! He is only 1.98 meters tall, but he can touch the upper edge of the rebound. This talent is enviable.

CoenCarr as an 18-year-oldbasketballAthletes have shown extraordinary talent and excellent skills. He comes from Texas, USA, and is good at playing.rearguardPosition, famous for holding the ball to break through and smash the opponent. In high school, his talent was recognized, not only ranked among the top 60 high school players in the United States, but also won the championship of McDonald’s all-star dunk contest. His jumping ability and physical fitness are amazing, whether inbasketballHe can always give an amazing performance to the audience on the court or in the game.

However, it is worth mentioning that even at the beginning of his career, he showed extraordinary jumping ability. Through the physical examination of joining the team, he just touched the upper edge of the rebound with a run-up. This stunt not only attracted the attention of the team, but also became an important reason for his fame.CoenCarr’s height is only 2.01 meters, and to reach this height, you usually need to have a height of 2.11 meters, which makesCoenCarr is even more different. Previously, the only player who could do this was retired superstar Garnett, who was 2.11 meters tall. It can be said,CoenCarr, with his talent beyond age, once again aroused people’s concern for talent.Attention and exploration of miracles.

CoenCarr’sbasketballTalent did not suddenly appear, but accumulated through his hard training and hard work during high school. His high schoolbasketballI have had a wonderful career and made remarkable achievements. First of all, he performed well on the offensive end, averaging 20.9 points, 9.6 rebounds, 1.6 steals and 1.7 blocks. On the offensive side,CoenCarr has become the team’s scoring weapon with its excellent breakthrough ability and scoring means. On the defensive end, his physical fitness and flexible pace make him a multi-position blocking player, which can limit his opponent’s scoring ability. This comprehensive strength makes him favored by scouts and is also for him.Professional leagueLaid a good foundation for its development.

However, although he has shown excellent abilities during his high school years, he did not stop there. In the scout’s evaluation, he still has some places that need to be further improved, especially diversifying his offensive moves. Only on this basis, can he cause a bigger sensation when he participates in the draft and have the opportunity to become a popular candidate in the top ten. Undoubtedly,CoenCarr’s talent is visible to the naked eye and he has a certain sense on the defensive end, which makes him one of the most popular types of players in recent years. Just like the LakersReddyLike Kuminga of the Warriors, although their technical level is average, with their excellent physical fitness, they eventually became lottery shows. Of course, besides talent, self-discipline and perseverance are also the keys to success. Just like Zion, if there is no self-discipline, even the best talent will be abandoned.

on the basis ofCoenCarr’s talent and hard work, his future prospects have attracted much attention. Many teams have expressed great interest in him and have high expectations for his development. Not only that, but his talent will also become the vast number of young peoplebasketballAn example and inspiration for enthusiasts. His success tells us that talent is important, but self-discipline and persistence are equally indispensable.

CoenCarr’s jumping talent is not only praised for its visual impact, but also representsbasketballThe purity and passion of sports. As a young player who is getting better and better, he should keep right.basketballEnthusiasm of sports, using their own talent and efforts to constantly break through themselves. Whether in the improvement of personal skills or in the cultivation of teamwork, he needs to always keep the right.basketballLove and persistence. And forbasketballFor fans, his success means the birth of an example, one that makes people believe that as long as they have real talents and unremitting efforts, they can dream one after another.basketballThe road.

CoenCarr’sbasketballAlthough the tour has just begun, his unique talent has left a deep impression on the fans. He is only 1.98 meters tall, but he can easily touch the upper edge of the backboard. This bouncing talent has aroused widespread concern. Through the rightCoenBy analyzing Carr’s unique talent and achievements, we can not only see hisbasketballPotential and development space, can also get some enlightenment and thinking.

just asbasketballShowing human beingsLike the endless possibilities of potential, as individuals, we should also exert our potential in our own fields and strive to realize our goals and dreams. Whether inbasketballOn the field or on the road of life, only with self-discipline and passion can we make continuous progress in a rapidly changing environment. So we should study.CoenCarr’s attitude beyond height, not afraid of difficulties, pursuing his dreams with a positive attitude, and making unremitting efforts.

Finally, hopeCoenCarr can continue to maintain his unique talent and love, and strive to improve his technical level and becomebasketballA new superstar. At the same time, I also look forward to more likeCoenYoung players like Carr can play inbasketballSuccess on the road presents us with more amazing.basketballPerforming. No matter how tall we are, as long as we have enough efforts and talents, we can all achieve our goals.basketballdream

Bye, 76 ers! Harden is no longer a scapegoat, and 16 million annual salary is exchanged for a new opportunity to start!

Bye, 76 ers! Harden is no longer a scapegoat, and 16 million annual salary is exchanged for a new opportunity to start!

The free trade in NBA is coming to an end, and all teams are basically over. However, in view of the fact that a large number of athletes in the NBA are still not employed, many people lament how fierce the competition in the NBA is. Not only veterans who are replaced by newcomers, but also young athletes like kendrick Nunn will choose to play abroad, which shows how fast the NBA is developing. The same is true for the head coach. Many retired head coaches may not be able to become the head coach of the NBA again. Two years, 16 million, bye to the 76ers. They should have been fired a long time ago. You shouldn’t put all the blame on Harden.

Come to Baidu APP to enjoy HD pictures.

This season, many teams have changed their head coaches. After Williams came back from the Suns, he quickly took over as the head coach of the Pistons, while other coaches, some of whom have retired, some of whom, like Silas, have degraded themselves and become assistant coaches. Some of them have lost interest in the transfer market and chose other careers, such as Doug Rivers, the former head coach of the 76ers. According to New York Post, the famous ESPN fired Mark, one of its critics, and Rivers signed a contract with the team to replace Mark as the critic of ESPN next season.

In the NBA, the competition between coaches is much fiercer and more cruel. Among 30 teams, there are only 30 coaches, and many coaches who have been head coaches don’t want to be assistants to others, but want to find a good opportunity. As a result, many coaches who have been fired will choose to be a new job and become an interpreter. Before Rivers was hired, two critics of ESPN gold critic Mike Brin, one was Van Gundy and the other was Mark Jackson. Later, they were fired, and their positions were replaced by Rivers and Doris Burke.

They all know that Van Gundy and Jackson are both famous coaches in the NBA. Van Gundy used to coach the Rockets in Yao Mai’s era, while Jackson, in Cole’s era, established Curry Clay’s tactics and has been exploring Curry. However, these two coaches have never returned to the post of NBA coach since they became critics. Moreover, judging from the current situation, these two people do not seem to have much advantage in the position of the NBA. Most NBA clubs would rather dig a few effective assistants than dig the head coaches who have left the NBA for a long time.

To put it bluntly, Rivers joined ESPN, which was the end of his career. Under Rivers’ leadership, the 76ers never got any good results in the playoffs, which made the 76ers’ top management very disappointed. Although Rivers had already expressed his desire to return to the 76ers at the beginning of the season and replaced the 76ers’ head coach with $16 million for two years, the Philadelphia top management did not give him this opportunity again, because the 76ers’ head coach only had $16 million for two years, and it was better to find a better one than to waste this money in vain.

Although he has left the 76ers, Rivers still found a reason for himself, that is, he still wants to be the head coach of the NBA. In the live broadcast, Rivers mercilessly discredited Harden, saying that he did not play his due level, so the 76ers lost the playoffs. Rivers’ remarks upset many fans. Although Harden’s performance in the playoffs didn’t satisfy them, Rivers put all the responsibility on himself, which is unlike what a head coach would do. Rivers always puts everything on Harden in the process of coaching the team, and Embiid always wants to get his favor. Now that he has been fired, he is still defending his actions to discredit Harden. Obviously, no team will pay for him.

In fact, many people think that Rivers should have been fired last season, but the 76ers’ top management still asked him to stay on the team because he had only three years left on his contract. Therefore, during this season’s playoff trip, Rivers faced a test without books, and he made a mess of everything. Harden has shown to the Green Army that once he breaks through, the defense of the Green Army will become more difficult, and Rivers also used Embiid to limit Harden’s possession time after he returned, which made the 76ers’ offensive slow down. But it’s no use talking about it now. It’s almost impossible to be a commentator and want to be the 15 best coaches in NBA history again.