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　　　　Yang Gao, deputy magistrate of Zhenping County, Shaanxi Province, is in charge of agriculture and forestry. He said that the photos have indeed been processed, but there is no doubt that there are South China tigers in the area.

　　　　

The netizen concluded: "The wild South China tiger may really exist, but the photo is absolutely fake."

　　　　Zhou Zhenglong shows his photos of the South China Tiger.

　　　　Is there a South China Tiger in Shaanxi?

　　　　Netizens pointed out that the news photos were fake, and the reporter verified that "the photos were processed, and the tiger tracks were true."

　　　　■ New Express reporter Deng Yifu

　　　　According to the survey, there are only more than 20 wild South China tigers in the world, and more than 50 of them are kept in zoos in Suzhou and Shanghai. A South China tiger has not been seen in Shaanxi Province for more than 40 years since the villagers in Foping, Shaanxi Province killed a South China tiger in 1964. A young tiger found in a forest farm in Hubei Province in 1983 was the last time that a wild South China tiger was found in China, and it has been 24 years since now.

　　　　This is a photo of the South China Tiger taken by Zhou Zhenglong, a resident of Zhenping County, Shaanxi Province. Appraised by experts, the photos are true. This proves that the South China Tiger is not extinct in China, and there is probably a small breeding population of wild South China Tiger. The wild South China tiger was once thought to be basically extinct and has not appeared again for 24 years. In 1996, the South China Tiger was listed as the most endangered species and the first tiger species in need of protection by the International Union for Conservation of Nature and Natural Resources.

　　　　But it is also this photo that was questioned by netizens for fraud, which triggered the suspicion of wild South China tigers.

　　　　News photos through PS?

　　　　On October 15th, a post appeared in Tianya Community’s posted area, "Shaanxi South China Tiger is fake news again? ",the post owner" Party Command Gun "mentioned in the article that the news of" South China Tiger in Shaanxi "was reprinted by many media, which also attracted many voices of doubt. In the questioning voice, it is mainly aimed at six doubts about the tiger picture, and points out that the tiger picture with this news is suspected of PS, and asks netizens to help identify it.

　　　　The post was immediately welcomed by netizens, and many netizens came up with "housekeeping skills" to help identify it, which was very lively for a time.

　　　　As far as photos are concerned, netizens seem to have golden eyes. The netizen "the gun that went off accidentally" said: "I think the light is very unreasonable. The place where the tiger stays should be lush (as can be seen from the picture). Where is it possible that the sun shines down and the light on the tiger is poor?" The netizen "dressed as a tiger" said more directly: "The color of the tiger looks a little fake, and many PS pictures are like this."

　　　　The netizen "drifting north" teased: "What kind of camera is this? The definition of the tiger is inconsistent with that of the leaves with the same focal length next to it. It is estimated that when taking pictures of the tiger, there is a photography assistant in front of the tiger side holding a reflector to fill the light. "

　　　　The netizen "about the bricklayer" observed: "This tiger has no evil eyes and is not wild. It is estimated that it was taken in the circus." Netizen "Underwater Star" also feels the same way: "This tiger is really hygienic. It must take a bath every day, and its hair under its belly is as white as a Persian cat. When I was a child, I saw the South China Tiger in the circus. To be honest, my belly is really not so white. "

　　　　As a result, netizens came to the conclusion: "Wild South China tigers may really exist, but the photos are absolutely fake."

　　　　In an interview with reporters, the author of the original post "Party Command Gun" said: "The reason why I question it is because I really can’t convince people according to the information published in the news."

　　　　Netizens find "motivation" for "counterfeiting"

　　　　If it is really a fraud, what is the motive?

　　　　Netizen "hblmj501" said: "I want to be crazy about tigers. Is this also a fake?" Finding the South China Tiger is no small matter. According to reports, the local authorities have been organizing tiger-hunting operations, and they have also found relevant signs, except for the "hard evidence" of photos, so the netizen "loves the mountains and loves beautiful people" speculated: "This scientific research activity lasted for a long time, although a lot of indirect evidence of the existence of South China tigers was found, but there is no direct image evidence, so I am unwilling. Fake these photos, you will definitely get a lot of money and invest more manpower to continue looking for wild South China tigers, and you will definitely find a real South China tiger and turn the fake into reality. " He called it "the most white lie".

　　　　"Please ask Brother Wu to go to the appraisal." Netizen "Whisperwhisperer" joked to invite Wu Song to the mountain, but I’m afraid Wu Song may not have this luck. "If Wu Song stays there for a few days and can come back, it will prove to be fake news." The netizen "Little Dragon Girl" strongly appealed: "Give full play to the spirit of pursuing, and suggest that the landlord personally go to southern Shaanxi to investigate the local villagers, government officials and parties. It is best to’ catch the tiger and bring it to justice’, and then make a detailed report to netizens, which will surely uncover the truth."

　　　　The netizen "the old horse knows the way" is more realistic: "Don’t just look at the pictures, didn’t you say that you also collected hair and feces? Moreover, there are photo films. Just looking at a reprinted photo says that people are fake news. Isn’t this nonsense? "

　　　　Party language

　　　　Shooting horror

　　　　Zhou Zhenglong, 52, was a good hunter, and later cut paint as his main business. In 2006, Zhou Zhenglong, a villager from Wencai Village, Chengguan Town, Zhenping County, became the guide of the South China Tiger Investigation Team, which was jointly composed of Shaanxi Provincial Forestry Department and Zhenping County Government.

　　　　During his long life in the mountainous area, Zhou Zhenglong met the tiger by chance many times. In two surveys last summer and winter, he repeatedly stressed that there were definitely tigers here, but the team members told him that unless you photographed tigers in the wild, and what was photographed by a digital camera was not counted.

　　　　In the early morning of October 3, Zhou Zhenglong went up the mountain again. This time, he hung two cameras around his neck, one is the old Great Wall film camera, and the other is a brand-new digital SLR camera (Canon EOS400D digital camera and 18-55mm lens). The machine was borrowed from his relative Xie Kunyuan, who works in the county.

　　　　About three o’clock in the afternoon, he suddenly found a cave on the hillside in the distance, and a yellow mass lying nearby looked like a tiger. He looked intently, yes, it must be a tiger!

　　　　Zhou Zhenglong, lying in the bushes, raised his camera and kept alternately pressing the shutters of the two cameras, while slowly approaching.

　　　　Clap clap, 1 of "pa", eyes suddenly lit up, it turned out that the dark light in the forest triggered the electronic flash. When he saw the tiger move, he immediately dodged and rolled behind the rock, conveniently throwing the camera in a conspicuous position on the ground.

　　　　He thought that even if he was eaten by a tiger, these pictures could be preserved and easily found.

　　　　At the moment, there was a loud whistling in my ear. When he came to his senses, he found that there was already no movement around him. He ran down the mountain quickly and went to the county seat to find his relative Xie Kunyuan.

　　　　Reporter connection

　　　　Yang Gao, deputy county magistrate: The photos have indeed been processed.

　　　　Yesterday, the reporter contacted Yang Gao, the deputy magistrate in charge of agriculture and forestry in Zhenping County, Shaanxi Province. Yang Gao said that the photos were indeed processed, but the fact that there were South China tigers in the local area was beyond doubt.

　　　　Reporter (hereinafter referred to as "Ji"): What do you think of netizens questioning the discovery of South China Tiger in Zhenping County?

　　　　Yang Gao (hereinafter referred to as "Yang"): As early as July 6th, we held the Evaluation Meeting on the Investigation Report of Wild South China Tigers in Zhenping County, Shaanxi Province. Professor Wang Tingzheng from Shaanxi Normal University, Professor Liu Shifeng from Northwest University, and researcher Xu Qingtao from Shaanxi Institute of Zoology attended the meeting. Experts decided that the discovery of South China tigers in Zhenping County was informative and had sufficient evidence, including the discovery of hair and feces of South China tigers. At the beginning of October, Zhou Zhenglong, a local farmer, took photos of the South China Tiger, which only added another piece of evidence. Therefore, we can’t look at photos separately, but look at them together.

　　　　Reporter: Do you think Zhenping County has the conditions for the survival of South China tigers?

　　　　Yang: Tiger tracks have also been found in neighboring areas, such as Chongqing, while the forest coverage in Zhenping County is 86%, and the animal structure is also very rich, such as wild boar, goats and other common foods for tigers are everywhere. In the seventies and eighties of last century, we often heard the news of tigers coming and going here. In 1991, a farmer hit a tiger.

　　　　Reporter: Now netizens think that photos are suspected of fraud. What is the actual situation?

　　　　Yang: The photo you saw was indeed processed. It was taken with a digital camera and then processed. The actual situation is that Zhou Zhenglong was carrying two cameras, one is a digital camera and the other is a film camera, and they both took photos. Zhou Zhenglong also showed the film negatives to relevant experts, but he refused to provide photos negatives, because it is said that he heard that the discovery of the South China Tiger would reward 500,000 yuan, and he wanted to get more bonuses, so he only handed in digital photos. Later, Zhou Zhenglong also took us to the scene where the South China tiger was found. We did see the tiger’s footprints and the bones left by a wild boar.

　　　　Reporter: What reward does Zhou Zhenglong receive now?

　　　　Yang: The Provincial Forestry Department rewarded him with 20,000 yuan, and the county is also studying how to reward him.

　　　　Reporter: What kind of person is Zhou Zhenglong?

　　　　Yang: In popular terms, he is quite "cow", bold and smart. He has beaten hundreds of animals in the past two years, but he is also honest and believes that he will not make fakes. After I learned that someone doubted his photo, I also called him and said to him, "Tell the truth, is there anything wrong with this?" Zhou Zhenglong said, "I guarantee it with my head."

　　　　Reporter: If you want to untie the bell, you have to tie the bell. Let Zhou Zhenglong take out the negative, so you can look at it squarely.

　　　　Yang: We’re working on this. The negatives are with relatives in Zhou Zhenglong. He’s on a business trip. The two cameras used by Zhou Zhenglong to take pictures were also lent to him by this relative, who is regarded as Zhou Zhenglong’s staff officer.

　　　　Reporter: Now Shaanxi stipulates that hunting activities should be stopped in the place where the South China tiger was found. Is it related to the publication of photos?

　　　　Yang: This rule was decided before the photos were taken.

Editor: Wang Yuxi

　　Reporter Shi Dongbai reported that on June 20th, Li Lecheng, deputy secretary of Liaoning Provincial Party Committee and governor, came to Fuxin City to conduct a special investigation on the progress of Datang International Fuxin coal-to-natural gas project construction and "integration of roads and mines" restructuring in order to fully implement the spirit of the 20th Party Congress, thoroughly implement the important exposition of the Supreme Leader General Secretary on investigation and research, and implement the important requirements of "deepening investigation and research to promote the solution of development problems".

　　In recent years, Fuxin City has vigorously implemented the project of revitalizing idle assets, reorganized the Papua New Guinea Railway and the No.2 mine in Jilin Guole, Inner Mongolia Autonomous Region, and revitalized the Datang coal-to-gas project as one of the "eight major battles", which was systematically promoted and fully attacked. At present, what difficulties and obstacles are faced with strategic reorganization and project restart, what are the deep-seated reasons, what matters and strategies need to be clarified, and how to promote breakthrough progress? With concerns, Li Lecheng carefully looked at, asked and understood all the way, and had in-depth discussions with local leading cadres, provincial departments, heads of financial institutions and enterprises, studied and analyzed item by item, and coordinated to solve specific problems.

　　At Baiyudu Railway Station, the node station of Papua New Guinea Railway, Li Lecheng took an engineering train to Xinqiu Railway Station, the starting point of Papua New Guinea Railway, to inspect the railway operation along the way and listen to the report on the reorganization of "railway and mine integration". In Liaoning Datang International Fuxin Coal-to-Natural Gas Co., Ltd., Li Lecheng made a field trip to the factory, and listened to the report on the overall situation of Datang project and the idea of revitalizing it by combining sand table, exhibition board and PPT. He pointed out that at present, provinces, cities and Datang Group have reached a high degree of consensus on the idea of "integration of roads and mines". The key is to find out the specific methods, paths and steps to promote the work. We must further strengthen our confidence and determination, enhance our sense of urgency, seize the main contradiction of "integration of roads and mines", compact the territorial responsibility of local governments and the main responsibility of enterprises, and step up all aspects of work. It is necessary to adhere to the scientific path and method, conduct in-depth investigation and study, find out the problem base, re-evaluate and improve the reorganization plan. All levels and departments should form a joint force, fully support Fuxin to promote the strategic restructuring of "integration of roads and mines", take the road of transformation and development of resource-based cities, and make greater contributions in the three-year action of comprehensively revitalizing new breakthroughs.

　　Liu Mingsheng, general manager of China Datang Group Co., Ltd. participated in some surveys.

For today’s China retail digitalization, there are still many problems to be solved urgently, which are like "fishbones" stuck in the "throat" of the growth of retail enterprises.　

Author | Doudou　

Editor | Pi Ye　

Producer | industrialist　

Bustling crowds, dazzling new year’s goods, festive Spring Festival couplets, blessings and window grilles … I don’t know when the supermarket has become a gathering place with a strong flavor of the year.

On the other hand, the Spring Festival just passed has also provided an excellent sales "stage" for retail enterprises.

A big data from multi-point DMALL shows that from the beginning of 2024 to January 12, the overall search volume of drinks increased by 48% month-on-month, and the sales volume of fresh products increased by over 30% year-on-year. The strong data corresponds to the consumer’s demand for consumption during the Spring Festival.

Up to now, it can be said that retail enterprises including Shangchao are facing the annual sales peak challenge. How can we stand out in this "competition"? Or how to better complete the promotion and then grasp the golden period? This is a problem that all retail enterprises are trying to solve.

In fact, from a larger perspective, with the changes of China’s supply chain in the current era, such as the decentralized arrangement of people and goods yards, and the trend of diversification, customization and fragmentation of time and space in consumer demand, the challenges faced by retail enterprises at present are not only from festivals, but also from daily life.

Digitalization is the fundamental way to solve these challenges. But how to digitize and what is the really effective digital transformation model for retail enterprises? Where is the node that plays the value? In the past few years, what we can see is a group of retail head enterprises’ attempts and explorations on digitalization, which include not only simple software access, but also the establishment of a series of retail middle stations including CRM, OA, CDP and COP.

However, there are still many problems that need to be solved urgently for the digitalization of retail industry in China today, which are like "fishbones" stuck in the "throat" of the growth of retail enterprises.

Standing at the node of 2024, we try to take stock and observe where the digitalization of retail enterprises in China has gone. Where will its next trend go? And is the current market an opportunity or a challenge for enterprises and service providers?

First, the invisible "thorn"

In a second-tier city, a small and medium-sized supermarket chain named "Hui Life" has increasingly felt the ceiling limit of revenue brought by the traditional model in the long-term development, and decisively tried to make a breakthrough in digital transformation.

But this is not an easy thing.

The most obvious problem is that, when the specific solution comes to the ground, because of its small scale, backward IT infrastructure and weak digital skills of employees, "Hui Life" can’t effectively connect with and make full use of the complex system provided by the digital service provider.

Although the solution is powerful, the high implementation cost and follow-up maintenance cost are beyond the budget of "Hui Life" supermarket. And the internal business process of "Hui Life" is relatively simple, and the standardization system of this scheme has not been customized for its special needs, resulting in some functional redundancy, but the core pain points have not been solved.

In addition, employees of "Hui Life" have a low acceptance of new technologies, and it is difficult to master new digital tools in a short time, which makes the utilization rate of the new system not high and the effect is not ideal.

The end result is that although service providers provide industry-leading solutions, it is not the best solution for small retail enterprises like Hui Life. What they need is a digital service that is more suitable for their actual situation, easy to implement and has a high cost performance.

One current situation is that the development of retail digitalization has now gone deep into the bone marrow, and the solutions provided by many digital service providers have covered all aspects from supply chain optimization, omni-channel integration to customer relationship management.

For example, in the refined marketing, SaaS service providers such as Youzan and Weimeng help enterprises to collect, integrate and analyze membership data by providing applet mall, membership management system and marketing automation tools, so as to realize accurate marketing and personalized service.

For example, in the CRM stage, service providers such as SalesEasy can provide more comprehensive CRM solutions for enterprises. Achieve all-round management of customer relations, from potential customer mining, sales follow-up, contract management to after-sales service, and comprehensively improve the sales efficiency and customer satisfaction of enterprises.

Another example is enterprises like Tencent Enterprise Point, which can accurately grasp customer needs through data analysis capabilities and provide personalized marketing solutions for enterprises. Connect with CRM, ERP and other enterprise application systems to form a complete enterprise digital ecosystem, which helps enterprises improve work efficiency and reduce operating costs.

When we look at it, we can see that many digital service providers are constantly trying to solve the problem of digital transformation of retail industry and solve special problems in all aspects of retail digitalization (marketing acquisition, supply chain distribution, local retail, etc.). However, as the first case shows, not all retail digital solutions in the current market meet the actual needs of retailers, and not all retailers can find their own solutions.

In a survey of global enterprises, IDC pointed out that on average, less than half (about 40%-50%) of enterprises’ investment can be transformed into visible business results when they are undergoing digital transformation. This means that a large part of digital investment did not immediately produce the ideal return.

The same is true in the retail sector. From the perspective of retail information hardware market structure, computer network equipment accounts for the most, accounting for 45.67%, followed by pos system equipment, accounting for 11.92%, RFID system equipment, accounting for 10.33%, and other hardware products accounting for 32.08%. From the retail information software market, resource management ERP system accounts for the most, accounting for 44.27%, followed by supply chain management (SCM) accounting for 15.78%, customer relationship management (CRM) accounting for 14.18% and other software accounting for 25.77%.

Source: Zhiyan Consulting

The high proportion reflects the large demand, and the transformation of retail enterprises needs to invest a lot of money from the beginning. This makes retail enterprises often fall into confusion and uncertainty when choosing digital solutions.

These problems have gradually become an imperceptible "thorn" for retail enterprises and digital manufacturers. Behind it, the greater inducement comes from the complexity of the retail industry.

That is, different retail enterprises have different business models, scales and demand levels, which makes it difficult to have a "universal" digital solution in the market. That is, the digitalization of the retail industry is not as simple as buying a few software and hardware from offline to online. It is necessary to "prescribe the right medicine."

Second, retail digitalization, "unable to copy"

Retail has always been a very complicated industry.

Retail industry includes many sub-fields, such as clothing, electronic products, food, cosmetics, etc. Each field has its own specific product characteristics, supply chain management, sales strategy and customer experience. This diversity of tracks and links requires retail solutions to be flexible enough to meet the specific needs of different fields.

In addition, in addition to diversity, there are regional characteristics. That is, there may be significant differences in consumer demand, consumption habits and purchasing behavior in different regions. Therefore, retail solutions need to consider regional differences and be able to adapt to specific market environments in different regions.

In addition to these environmental factors, in the current digital age, the retail industry is destined to be a rapidly changing industry, with rapid changes in market demand and consumer behavior. Therefore, the retail solution needs to be real-time and can quickly respond to market changes and changes in consumer demand.

In addition, modern consumers pay more and more attention to personalized needs and experiences, and they hope to obtain customized products and services. Retail solutions need more personalized features to meet the specific needs of consumers.

This also makes the problems faced by retail enterprises in digital transformation more complicated.

The digitalization of any industry is inseparable from physical equipment and technical facilities. In the retail field, POS (point of sale) systems, self-checkout machines, intelligent shelves, RFID tags and readers, electronic price tags, mobile payment terminals, Internet of Things devices, etc. are the infrastructure of retail digitalization. However, different from other industries, the problems of high hardware investment cost, difficult maintenance and data security risk in retail industry are becoming more and more obvious and complicated.

In order to better contact with consumers, the transformation and upgrading of online and offline retail channels is also a necessary step. For example, through physical stores, official websites, e-commerce platforms, social media, own apps, small programs and other ways to reach consumers.

In this process, enterprises need to integrate scattered data sources, so as to improve cross-channel marketing effect and customer management efficiency. However, it is difficult to get through data between multiple systems, and online and offline data fusion and precision marketing have always been a problem. Therefore, the consistency of multi-channel services is not high and the customer experience is uneven.

In this process, retailers need to integrate scattered data sources based on ERP, CRM and other management systems under the premise of ensuring customer privacy, so as to improve cross-channel marketing effect and customer management efficiency. This is not an easy task.

Member management is also a crucial step in the process of retail digital transformation. At present, enterprises mainly collect and analyze consumer data through CRM system, and implement personalized marketing and services. However, in this process, the online membership, the opening of online and offline membership management system, and the distribution of benefits after the opening of online and offline membership systems need to be solved urgently.

From now on, behind many successful cases of membership management and precision marketing, there are still the voices of "harassing" marketing and big data killing, which constantly plague consumers and retail enterprises. For retail enterprises, not only high-quality user data is needed, but also privacy needs to be protected. At the same time, customers’ needs are accurately positioned and personalized services and offers are provided. These requirements make it difficult for enterprises to find suitable solutions.

There are also online and offline distribution links. The combination of online and offline means to ensure that products can circulate smoothly and respond to market demand quickly, whether in physical stores or e-commerce platforms. The pain lies in the difficulty of inventory sharing and real-time synchronization, the optimization of logistics distribution network, the efficiency and accuracy of order processing, and how to balance online and offline price strategies to avoid channel conflicts.

In fact, behind these problems, they are inseparable from the supply chain. An efficient supply chain needs to connect all nodes based on software such as supplier relationship management, order processing system, warehouse management system (WMS), transportation management system (TMS), demand forecasting tools and real-time inventory monitoring, so that information flow, business flow and logistics are unimpeded. However, in the retail industry, the supply chain is more complicated because of the complex fields involved. And for the retail industry, its digital penetration rate is closely related to the digital level of various industries, which also means that the digital model of supply chain in the retail industry is more complex and three-dimensional.

In addition, there are many small and medium-sized enterprises outside large enterprises. For these small and medium-sized enterprises, most of them will face problems such as low data quality and lack of effective data analysis tools because of their low ability to pay, and it is more difficult to collect and provide valuable data statistically.

The series connection of these problems has also jointly catalyzed the difficulty in forming the modern retail supply chain model of the new "people and goods yard".

One interpretation of digital people’s goods yard is that it means adjusting commodity structure, optimizing shopping environment and providing personalized consumption experience according to consumer behavior data. However, it is difficult to collect and integrate data, which makes it impossible for enterprises to accurately grasp the dynamic needs of consumers, flexibly adjust the layout and function of "field" and quickly respond to market changes to achieve efficient matching of "people", "goods" and "field" through BI (Business Intelligence System).

The bottom foundation determines the superstructure, and many problems in the retail industry also lead to its "fear of hands and feet" when new technologies come.

In the past year, the trend of large model technology swept the world. All fields want to integrate with it and redo the track. However, the landing of a new technology also needs to be based on digitalization. At present, in the field of customer service and marketing in the retail industry, various manufacturers are constantly making efforts, but for the moment, it has not brought about real productivity changes.

A set of data shows that there are significant differences in the landing speed of large models in various industries, and the two industries with the most active investment budget are energy and finance. The main reason is that these two industries have strong data, computing power and AI foundation. The retail industry, as the track with the most intensive consumer behavior, is not on the list.

Generally speaking, the digitalization of retail industry has many similarities with many industries, such as data collection, unpredictable cost returns, integration between systems, etc., but its difficulty is greater than that of other industries, that is, in addition to similar difficulties, the greater challenge lies in how to combine the characteristics of the industry to create solutions that meet the specificity of business processes and have efficient operation capabilities, while paying attention to the actual experience of consumers and data security, rather than simply applying the general technical architecture.

What it needs is not a general answer, but a specific answer.

Third, the "universal" retail digital scheme, pull out the "thorn"

Starbucks, in almost every busy street, will appear the figure of this enterprise. The data shows that up to now, Starbucks has a total of 38,038 stores worldwide, with more than 20,000 international stores, with a net increase of 816 new stores in the fourth quarter. Among them, there were 326 new stores in China in this quarter.

With such a large volume, the inherent operation mode of the traditional retail industry does not match the rapidly changing market environment and consumer behavior, so it is necessary to bridge this gap through digital means, so as to achieve efficient operation and sustained growth.

Starbucks’ approach is to launch the "Star Club" membership program to encourage users to register and bind mobile applications. Through this platform, Starbucks can not only integrate and analyze members’ consumption data, but also push customized offers and services according to users’ preferences. At the same time, strict privacy policy ensures the security of member information and avoids over-marketing. So as to do a good job in membership management.

In terms of channels, Starbucks online mall and offline stores cooperate with each other, and users can purchase goods or redeem points in any channel to realize O2O (online and offline integration) mode. For example, the function of online pre-ordering and picking up goods at the store breaks the service boundary of traditional stores and enhances customer stickiness.

At the same time, advanced supply chain management system is introduced to monitor inventory in real time, predict demand and optimize replenishment process. In addition, combined with big data analysis, raw material procurement and logistics are finely managed, thus reducing the impact of uncertain factors and ensuring the stable and efficient operation of the supply chain.

Starbucks uses data analysis to adjust its product mix and store layout to meet the preferences of consumers in different time periods and regions. The application of intelligent POS system and Internet of Things technology has also greatly improved the work efficiency of employees, made the service more personalized and flexible, and reconstructed the logic of people and goods yard.

It can be said that with the help of digital tools and strategies, Starbucks has effectively solved the problems of high cost of offline store renovation, complex personnel training and online and offline collaboration, and successfully realized a comprehensive digital transformation from a single physical retail to a seamless connection between online and offline.

In this case, the digital transformation of retail is not a simple online and offline integration, but a comprehensive upgrade of the entire business process, operation model and profit model.

From the case of Starbucks, it is not difficult to see that retail digitalization is different from the past. With new requirements, digital service providers also need to make changes and seize new opportunities.

Therefore, for digital service providers, it is necessary to provide all-round services and products.

First of all, we should establish a close cooperative relationship with retail enterprises, and through in-depth understanding of their business model, operational needs and scale, tailor-made digital solutions for enterprises. This can not only meet the overall needs of retail enterprises, but also avoid unnecessary waste of resources.

Secondly, in order to make it easier for retail enterprises to implement digital solutions, service providers can provide modular and customizable solutions, so that enterprises can select and adjust corresponding functional modules according to their own needs, which can not only reduce the implementation difficulty of enterprises, but also improve the adaptability of solutions. Taking Tencent Enterprise Point, Antelope and JD.COM U+ as examples, in the specific service process, their service models can now be modularized and customized according to the needs of enterprises to help them build a complete digital link.

In addition, enterprises may encounter difficulties in technology, personnel and management when implementing digital solutions. Digital service providers should provide all-round training and support services for enterprises to help them successfully survive the transition period.

In order to ensure that digital solutions can bring practical benefits to enterprises, service providers should advocate results-oriented implementation strategies and ensure that they can create value for enterprises by continuously optimizing solutions.

In a word, the future retail digital scheme should be personalized, intelligent, scene-oriented, social and ecological, so as to meet the diversified needs of consumers and help enterprises achieve sustainable development. In this context, digital service providers need to constantly innovate and provide more competitive products and services to adapt to market changes.

Only in this way can the products of digital service providers be more versatile, and the balance between supply and demand can be achieved between retail enterprises and digital service providers, and the "thorn" of digital transformation of retail industry can be removed.

"Now it is not only the marketing problem that is simply solved, nor the private domain problem, but the retail design of the whole process from CDP (data center) to BA (text analysis) and MA (marketing automation), which includes consulting, and also includes the drive from data to behavior." A person in charge of a marketing company told us.

Write at the end:

Nowadays, it is not an exaggeration to say that the digital transformation of retail enterprises has become the core factor that determines the "life and death" of enterprises, especially for large retail enterprises.

A set of data shows that as of September 2022, the growth rate of online shopping of social consumer goods in China is 6.1%, of which 64% consumers choose online shopping, 36% consumers choose offline shopping, and 91% consumers choose online and offline shopping at the same time.

In other words, if enterprises can’t successfully carry out digital transformation and effectively integrate online and offline resources, then they are likely to be eliminated by the market.

In this era, consumers’ consumption habits have undergone fundamental changes. It is more and more inclined to shop online. For offline physical stores, it expects more convenient and personalized services. If enterprises can’t meet these needs, then enterprises are likely to lose consumers and face a crisis of survival.

Digital transformation does not just mean moving from offline to online, or returning from online to offline. It refers to how enterprises can upgrade their business by using new technologies and new models in the face of today’s fierce market competition to better meet the needs of consumers. In this process, enterprises need to break the original business model and deeply integrate online and offline channels to realize global marketing.

The digital transformation of retail enterprises in China is a great challenge to the survival and development of enterprises. Only those enterprises that can actively respond, be good at innovation and be brave in reform can stand out in this transformation and realize sustainable development. For service providers, retail digitalization is also a difficult but promising industry track, and service providers with full-link service capabilities from data to behavior-driven and effect-paid will also become the ultimate beneficiaries and winners.

Retail, from the ancient merchants to the modern digital "people and goods yard", is welcoming a new era of change under the blessing of software and AI.