Netizens pointed out that the photos of Shaanxi South China Tiger were fake and admitted by local leaders (Photos)






　　　　Yang Gao, deputy magistrate of Zhenping County, Shaanxi Province, is in charge of agriculture and forestry. He said that the photos have indeed been processed, but there is no doubt that there are South China tigers in the area.


　　　　





The netizen concluded: "The wild South China tiger may really exist, but the photo is absolutely fake."







　　　　Zhou Zhenglong shows his photos of the South China Tiger.


　　　　Is there a South China Tiger in Shaanxi?


　　　　Netizens pointed out that the news photos were fake, and the reporter verified that "the photos were processed, and the tiger tracks were true."


　　　　■ New Express reporter Deng Yifu


　　　　According to the survey, there are only more than 20 wild South China tigers in the world, and more than 50 of them are kept in zoos in Suzhou and Shanghai. A South China tiger has not been seen in Shaanxi Province for more than 40 years since the villagers in Foping, Shaanxi Province killed a South China tiger in 1964. A young tiger found in a forest farm in Hubei Province in 1983 was the last time that a wild South China tiger was found in China, and it has been 24 years since now.


　　　　This is a photo of the South China Tiger taken by Zhou Zhenglong, a resident of Zhenping County, Shaanxi Province. Appraised by experts, the photos are true. This proves that the South China Tiger is not extinct in China, and there is probably a small breeding population of wild South China Tiger. The wild South China tiger was once thought to be basically extinct and has not appeared again for 24 years. In 1996, the South China Tiger was listed as the most endangered species and the first tiger species in need of protection by the International Union for Conservation of Nature and Natural Resources.


　　　　But it is also this photo that was questioned by netizens for fraud, which triggered the suspicion of wild South China tigers.


　　　　News photos through PS?


　　　　On October 15th, a post appeared in Tianya Community’s posted area, "Shaanxi South China Tiger is fake news again? ",the post owner" Party Command Gun "mentioned in the article that the news of" South China Tiger in Shaanxi "was reprinted by many media, which also attracted many voices of doubt. In the questioning voice, it is mainly aimed at six doubts about the tiger picture, and points out that the tiger picture with this news is suspected of PS, and asks netizens to help identify it.


　　　　The post was immediately welcomed by netizens, and many netizens came up with "housekeeping skills" to help identify it, which was very lively for a time.


　　　　As far as photos are concerned, netizens seem to have golden eyes. The netizen "the gun that went off accidentally" said: "I think the light is very unreasonable. The place where the tiger stays should be lush (as can be seen from the picture). Where is it possible that the sun shines down and the light on the tiger is poor?" The netizen "dressed as a tiger" said more directly: "The color of the tiger looks a little fake, and many PS pictures are like this."


　　　　The netizen "drifting north" teased: "What kind of camera is this? The definition of the tiger is inconsistent with that of the leaves with the same focal length next to it. It is estimated that when taking pictures of the tiger, there is a photography assistant in front of the tiger side holding a reflector to fill the light. "


　　　　The netizen "about the bricklayer" observed: "This tiger has no evil eyes and is not wild. It is estimated that it was taken in the circus." Netizen "Underwater Star" also feels the same way: "This tiger is really hygienic. It must take a bath every day, and its hair under its belly is as white as a Persian cat. When I was a child, I saw the South China Tiger in the circus. To be honest, my belly is really not so white. "


　　　　As a result, netizens came to the conclusion: "Wild South China tigers may really exist, but the photos are absolutely fake."


　　　　In an interview with reporters, the author of the original post "Party Command Gun" said: "The reason why I question it is because I really can’t convince people according to the information published in the news."


　　　　Netizens find "motivation" for "counterfeiting"


　　　　If it is really a fraud, what is the motive?


　　　　Netizen "hblmj501" said: "I want to be crazy about tigers. Is this also a fake?" Finding the South China Tiger is no small matter. According to reports, the local authorities have been organizing tiger-hunting operations, and they have also found relevant signs, except for the "hard evidence" of photos, so the netizen "loves the mountains and loves beautiful people" speculated: "This scientific research activity lasted for a long time, although a lot of indirect evidence of the existence of South China tigers was found, but there is no direct image evidence, so I am unwilling. Fake these photos, you will definitely get a lot of money and invest more manpower to continue looking for wild South China tigers, and you will definitely find a real South China tiger and turn the fake into reality. " He called it "the most white lie".


　　　　"Please ask Brother Wu to go to the appraisal." Netizen "Whisperwhisperer" joked to invite Wu Song to the mountain, but I’m afraid Wu Song may not have this luck. "If Wu Song stays there for a few days and can come back, it will prove to be fake news." The netizen "Little Dragon Girl" strongly appealed: "Give full play to the spirit of pursuing, and suggest that the landlord personally go to southern Shaanxi to investigate the local villagers, government officials and parties. It is best to’ catch the tiger and bring it to justice’, and then make a detailed report to netizens, which will surely uncover the truth."


　　　　The netizen "the old horse knows the way" is more realistic: "Don’t just look at the pictures, didn’t you say that you also collected hair and feces? Moreover, there are photo films. Just looking at a reprinted photo says that people are fake news. Isn’t this nonsense? "


　　　　Party language


　　　　Shooting horror


　　　　Zhou Zhenglong, 52, was a good hunter, and later cut paint as his main business. In 2006, Zhou Zhenglong, a villager from Wencai Village, Chengguan Town, Zhenping County, became the guide of the South China Tiger Investigation Team, which was jointly composed of Shaanxi Provincial Forestry Department and Zhenping County Government.


　　　　During his long life in the mountainous area, Zhou Zhenglong met the tiger by chance many times. In two surveys last summer and winter, he repeatedly stressed that there were definitely tigers here, but the team members told him that unless you photographed tigers in the wild, and what was photographed by a digital camera was not counted.


　　　　In the early morning of October 3, Zhou Zhenglong went up the mountain again. This time, he hung two cameras around his neck, one is the old Great Wall film camera, and the other is a brand-new digital SLR camera (Canon EOS400D digital camera and 18-55mm lens). The machine was borrowed from his relative Xie Kunyuan, who works in the county.


　　　　About three o’clock in the afternoon, he suddenly found a cave on the hillside in the distance, and a yellow mass lying nearby looked like a tiger. He looked intently, yes, it must be a tiger!


　　　　Zhou Zhenglong, lying in the bushes, raised his camera and kept alternately pressing the shutters of the two cameras, while slowly approaching.


　　　　Clap clap, 1 of "pa", eyes suddenly lit up, it turned out that the dark light in the forest triggered the electronic flash. When he saw the tiger move, he immediately dodged and rolled behind the rock, conveniently throwing the camera in a conspicuous position on the ground.


　　　　He thought that even if he was eaten by a tiger, these pictures could be preserved and easily found.


　　　　At the moment, there was a loud whistling in my ear. When he came to his senses, he found that there was already no movement around him. He ran down the mountain quickly and went to the county seat to find his relative Xie Kunyuan.


　　　　Reporter connection


　　　　Yang Gao, deputy county magistrate: The photos have indeed been processed.


　　　　Yesterday, the reporter contacted Yang Gao, the deputy magistrate in charge of agriculture and forestry in Zhenping County, Shaanxi Province. Yang Gao said that the photos were indeed processed, but the fact that there were South China tigers in the local area was beyond doubt.


　　　　Reporter (hereinafter referred to as "Ji"): What do you think of netizens questioning the discovery of South China Tiger in Zhenping County?


　　　　Yang Gao (hereinafter referred to as "Yang"): As early as July 6th, we held the Evaluation Meeting on the Investigation Report of Wild South China Tigers in Zhenping County, Shaanxi Province. Professor Wang Tingzheng from Shaanxi Normal University, Professor Liu Shifeng from Northwest University, and researcher Xu Qingtao from Shaanxi Institute of Zoology attended the meeting. Experts decided that the discovery of South China tigers in Zhenping County was informative and had sufficient evidence, including the discovery of hair and feces of South China tigers. At the beginning of October, Zhou Zhenglong, a local farmer, took photos of the South China Tiger, which only added another piece of evidence. Therefore, we can’t look at photos separately, but look at them together.


　　　　Reporter: Do you think Zhenping County has the conditions for the survival of South China tigers?


　　　　Yang: Tiger tracks have also been found in neighboring areas, such as Chongqing, while the forest coverage in Zhenping County is 86%, and the animal structure is also very rich, such as wild boar, goats and other common foods for tigers are everywhere. In the seventies and eighties of last century, we often heard the news of tigers coming and going here. In 1991, a farmer hit a tiger.


　　　　Reporter: Now netizens think that photos are suspected of fraud. What is the actual situation?


　　　　Yang: The photo you saw was indeed processed. It was taken with a digital camera and then processed. The actual situation is that Zhou Zhenglong was carrying two cameras, one is a digital camera and the other is a film camera, and they both took photos. Zhou Zhenglong also showed the film negatives to relevant experts, but he refused to provide photos negatives, because it is said that he heard that the discovery of the South China Tiger would reward 500,000 yuan, and he wanted to get more bonuses, so he only handed in digital photos. Later, Zhou Zhenglong also took us to the scene where the South China tiger was found. We did see the tiger’s footprints and the bones left by a wild boar.


　　　　Reporter: What reward does Zhou Zhenglong receive now?


　　　　Yang: The Provincial Forestry Department rewarded him with 20,000 yuan, and the county is also studying how to reward him.


　　　　Reporter: What kind of person is Zhou Zhenglong?


　　　　Yang: In popular terms, he is quite "cow", bold and smart. He has beaten hundreds of animals in the past two years, but he is also honest and believes that he will not make fakes. After I learned that someone doubted his photo, I also called him and said to him, "Tell the truth, is there anything wrong with this?" Zhou Zhenglong said, "I guarantee it with my head."


　　　　Reporter: If you want to untie the bell, you have to tie the bell. Let Zhou Zhenglong take out the negative, so you can look at it squarely.


　　　　Yang: We’re working on this. The negatives are with relatives in Zhou Zhenglong. He’s on a business trip. The two cameras used by Zhou Zhenglong to take pictures were also lent to him by this relative, who is regarded as Zhou Zhenglong’s staff officer.


　　　　Reporter: Now Shaanxi stipulates that hunting activities should be stopped in the place where the South China tiger was found. Is it related to the publication of photos?


　　　　Yang: This rule was decided before the photos were taken.


Editor: Wang Yuxi

Millions of fans of migrant workers’ couples are still working on the construction site： they have been working for more than 30 years and cannot leave the construction site.

Cctv news(Reporter Wang Jingyuan video Dou Ruihua): "Good afternoon, everyone. People who do dry rice are the soul of dry rice. People who do dry rice are all here. Today, they did dry rice on the construction site at noon. After half a day’s work in the morning, now they start eating. It’s so comfortable.". He Chuan, a 52-year-old migrant worker, and his wife, Tang Wenshu, became popular because they made videos to record life on the construction site. Netizens affectionately called them Mrs. Chuan Ge Chuan.

He Chuan and his wife are from Dazhou, Sichuan. In order to provide education for their two sons, they have been working in Fuzhou, Fujian since 2003, working on the construction site.

He Chuan’s eldest son, He Songlin, is a self-media creator. In 2018, he suggested that parents try to record their daily life on the construction site with their mobile phones, and he would edit them into small videos. He Songlin taught his father how to choose the plane, focus and light, and it didn’t take long for his father to send a video to pick up his youngest son and buy a rice cake after school.

"At that time, I didn’t really want it, because his shooting level was really poor." Although He Chuan is not skilled at shooting video with his mobile phone, he finds it interesting and shoots it repeatedly. At first, his wife thinks he is wasting time, and his workmates will laugh at him after watching it.

Over the past four years, He Chuan and his wife have filmed more than 1,000 videos, recording the real and simple life scenes of singing with their workmates, quarreling and eating and chatting. More and more netizens are moved by the fireworks in the videos, and now they have millions of fans on the whole network. Later, He Songlin specially bought a camera for his parents to shoot videos.

He Songlin said that his father especially likes to interact with young fans. After returning home from the construction site every night, he began to read and reply to comments immediately after eating. What makes him most happy is that his parents’ mental state is getting better and better. "I will also be infected by their optimistic and positive attitude."

Before, some netizens asked Chuan Ge Chuan Sao in the comments, "Why do you have to go to the construction site with millions of fans? Isn’t it good to shoot videos specially?" He Chuan replied that he had worked on the construction site for more than 30 years, and he could not get away from the construction site. He had already done his feelings. "What if the video can’t be filmed one day?" To be a man, you still have to work hard and earn money honestly. "

Li Lecheng made a special investigation on the construction of Datang International Fuxin coal-to-natural gas project and the progress of ＂integration of roads and mines＂

　　Reporter Shi Dongbai reported that on June 20th, Li Lecheng, deputy secretary of Liaoning Provincial Party Committee and governor, came to Fuxin City to conduct a special investigation on the progress of Datang International Fuxin coal-to-natural gas project construction and "integration of roads and mines" restructuring in order to fully implement the spirit of the 20th Party Congress, thoroughly implement the important exposition of the Supreme Leader General Secretary on investigation and research, and implement the important requirements of "deepening investigation and research to promote the solution of development problems".

　　In recent years, Fuxin City has vigorously implemented the project of revitalizing idle assets, reorganized the Papua New Guinea Railway and the No.2 mine in Jilin Guole, Inner Mongolia Autonomous Region, and revitalized the Datang coal-to-gas project as one of the "eight major battles", which was systematically promoted and fully attacked. At present, what difficulties and obstacles are faced with strategic reorganization and project restart, what are the deep-seated reasons, what matters and strategies need to be clarified, and how to promote breakthrough progress? With concerns, Li Lecheng carefully looked at, asked and understood all the way, and had in-depth discussions with local leading cadres, provincial departments, heads of financial institutions and enterprises, studied and analyzed item by item, and coordinated to solve specific problems.

　　At Baiyudu Railway Station, the node station of Papua New Guinea Railway, Li Lecheng took an engineering train to Xinqiu Railway Station, the starting point of Papua New Guinea Railway, to inspect the railway operation along the way and listen to the report on the reorganization of "railway and mine integration". In Liaoning Datang International Fuxin Coal-to-Natural Gas Co., Ltd., Li Lecheng made a field trip to the factory, and listened to the report on the overall situation of Datang project and the idea of revitalizing it by combining sand table, exhibition board and PPT. He pointed out that at present, provinces, cities and Datang Group have reached a high degree of consensus on the idea of "integration of roads and mines". The key is to find out the specific methods, paths and steps to promote the work. We must further strengthen our confidence and determination, enhance our sense of urgency, seize the main contradiction of "integration of roads and mines", compact the territorial responsibility of local governments and the main responsibility of enterprises, and step up all aspects of work. It is necessary to adhere to the scientific path and method, conduct in-depth investigation and study, find out the problem base, re-evaluate and improve the reorganization plan. All levels and departments should form a joint force, fully support Fuxin to promote the strategic restructuring of "integration of roads and mines", take the road of transformation and development of resource-based cities, and make greater contributions in the three-year action of comprehensively revitalizing new breakthroughs.

　　Liu Mingsheng, general manager of China Datang Group Co., Ltd. participated in some surveys.

Investigation on underground micro-plastic surgery： drugs can be used without knowing whether they are true or false or not.

　　Everyone has a love of beauty. In recent years, micro-plastic surgery has become a so-called shortcut for beauty lovers, especially female friends, to pursue their own image perfection. However, when the pursuit of beauty encounters counterfeit drugs and illegal medical treatment, beauty lovers may face injury and lifelong regret.

　　In May this year, the police in Changzhou, Jiangsu Province received an alarm from the victim, Miss Song, saying that she was almost blind in her right eye because she received a fake drug, micro-plastic surgery, from an illegal medical institution.

　　At the beginning of 2015, Miss Song met a woman named Ma. In the subsequent exchanges, Ma recommended micro-plastic surgery to Miss Song many times. Miss Song, who loves beauty, could not resist the temptation of beauty and accepted Ma’s suggestion. She spent more than 10,000 yuan before and after, bought many medicines from Ma, and accepted several micro-plastic surgery by Ma and her husband Li.

　　At the end of March this year, Miss Song wanted to have another rhinoplasty. She first bought hyaluronic acid from Li and Ma, but because Li and Ma were not in Changzhou, she found Gao, an acquaintance who is also doing micro-plastic surgery, to inject herself. In the morning, she went to her friend Gao’s home for micro-plastic rhinoplasty. But when Gao gave himself an injection, he suddenly felt a sharp pain. Miss Song said that her eyes were completely blind at that time.

　　After receiving the alarm, the police and Miss Song went to the local hospital for examination. According to the doctor, due to the injection of hyaluronic acid into blood vessels, some functions of the eyes are necrotic, which may lead to blindness.

　　Under the leadership of the victim Miss Song, the police found the so-called beauty salon where Miss Song was working in micro-plastic surgery at that time.

　　In the face of the police and Song, Gao argued: "The medicine is not mine! She brought me the medicine! The medicine is still here. At the beginning, I said there was something wrong with it, and then she said … "

　　Miss Song said: "The doctor also said that it has nothing to do with this medicine. It was when you hit your nose that you touched the nerve on the other side of your eyes. "

　　The police then searched the beauty salon according to law. Gao did not have a medical qualification certificate after investigation.

　　Five people were arrested for bringing out a fake drug sales gang from the black clinic.

　　The police found some simple medical facilities and a batch of injected drugs in Gao’s "black clinic". The drugs have no Chinese and approval number, which belong to counterfeit drugs recognized by Chinese laws. The environment in micro-plastic surgery is also very poor, and there is no sterilization measures at all.

　　Soon after, the results of the examination came from the hospital, and the doctor diagnosed Miss Song’s right eye retinal necrosis. It may be difficult to see again. Knowing this situation, Miss Song was very sad and regretted.

　　When Miss Song was sad, she remembered Li and Ma, who started micro-plastic surgery with themselves. She suspected that they were also suspected of selling counterfeit drugs and practicing medicine without a license, so she reported it to the police. The police handling the case are divided into two groups. One group tracks Gao’s online purchase of counterfeit drugs, and the other group tracks Li and Ma. After nearly a month of careful investigation, in early May, the police successfully arrested five suspects and destroyed a four-story counterfeit drug sales gang.

　　Micro-plastic fake drugs are sold at low prices and high prices online.

　　After the trial, Chen Mou, an Anhui woman, bought Botulinum Toxin, Lipid-dissolving Needle, Inhibiting Enzyme and other drugs from illegal channels at a low price, and sold them to Wu Mou, a Shanghai woman, at a higher price through WeChat, and Wu Mou then transferred them to Ma and his wife in Wuxi and Gao in Changzhou.

　　According to the police, in addition to selling counterfeit drugs, Li, Ma, Gao and others are also suspected of illegal medical practice. Ma and his wife do not have a medical qualification certificate.

　　Illegal organization of training for profit without professional qualification.

　　During the trial, these suspects confessed that they often only went through so-called training for two or three days before operating each micro-plastic surgery project, and the people who trained them did not have any professional qualifications and training qualifications, and the fees were 8 thousand and 10 thousand.

　　I don’t know if the medicine is true or false.

　　The arrested suspects, Li and Ma, started their own micro-plastic surgery "career" only after a few days of so-called training. They have been engaged in illegal micro-plastic surgery for nearly a year and have given micro-plastic surgery to more than a dozen people.

　　So, how does this "underground micro-shaping" work? Where did their medicines come from? The suspect Li told us a lot about this illegal industry.

　　The criminal suspect Li confessed that the first customers that illegal micro-plastic practitioners like them are often relatives and friends, and at the same time, these people are also "objects" to practice so-called crafts. If nothing happens after the operation, they will entrust these relatives and friends to introduce them around and accumulate their own customer base.

　　Li confessed that the micro-plastic drugs and instruments in his hand were obtained from illegal channels. As for whether the drugs are fake drugs or not, he has no ability to distinguish what kind of curative effect he has.

　　Huge profits drive the proliferation of underground micro-plastic surgery

　　Li and his wife Ma had formal jobs, but after contacting illegal micro-plastic surgery, they found that this was a profiteering industry. Both of them quit their jobs and came to micro-plastic surgery.

　　Li said: "This’ work’ is quite easy. You can earn a thousand yuan by poking a few needles at will. Listening to people, including some people around you who do make money, there are many people who earn hundreds of thousands of dollars in a few months. "

　　Li said that after he and his wife Ma entered this industry, they realized that there were already four or five acquaintances who had been doing "underground micro-plastic surgery" for a long time, and there were more "peers" in their WeChat circle of friends.

　　Li’s wife, Ma, is currently pregnant. The police allowed Li and Ma to be released on bail pending trial due to human considerations, but they will eventually accept legal sanctions.

In 2024, where did the digitalization of China retail industry go？

For today’s China retail digitalization, there are still many problems to be solved urgently, which are like "fishbones" stuck in the "throat" of the growth of retail enterprises.　

Author | Doudou　

Editor | Pi Ye　

Producer | industrialist　

Bustling crowds, dazzling new year’s goods, festive Spring Festival couplets, blessings and window grilles … I don’t know when the supermarket has become a gathering place with a strong flavor of the year.

On the other hand, the Spring Festival just passed has also provided an excellent sales "stage" for retail enterprises.

A big data from multi-point DMALL shows that from the beginning of 2024 to January 12, the overall search volume of drinks increased by 48% month-on-month, and the sales volume of fresh products increased by over 30% year-on-year. The strong data corresponds to the consumer’s demand for consumption during the Spring Festival.

Up to now, it can be said that retail enterprises including Shangchao are facing the annual sales peak challenge. How can we stand out in this "competition"? Or how to better complete the promotion and then grasp the golden period? This is a problem that all retail enterprises are trying to solve.

In fact, from a larger perspective, with the changes of China’s supply chain in the current era, such as the decentralized arrangement of people and goods yards, and the trend of diversification, customization and fragmentation of time and space in consumer demand, the challenges faced by retail enterprises at present are not only from festivals, but also from daily life.

Digitalization is the fundamental way to solve these challenges. But how to digitize and what is the really effective digital transformation model for retail enterprises? Where is the node that plays the value? In the past few years, what we can see is a group of retail head enterprises’ attempts and explorations on digitalization, which include not only simple software access, but also the establishment of a series of retail middle stations including CRM, OA, CDP and COP.

However, there are still many problems that need to be solved urgently for the digitalization of retail industry in China today, which are like "fishbones" stuck in the "throat" of the growth of retail enterprises.

Standing at the node of 2024, we try to take stock and observe where the digitalization of retail enterprises in China has gone. Where will its next trend go? And is the current market an opportunity or a challenge for enterprises and service providers?

First, the invisible "thorn"

In a second-tier city, a small and medium-sized supermarket chain named "Hui Life" has increasingly felt the ceiling limit of revenue brought by the traditional model in the long-term development, and decisively tried to make a breakthrough in digital transformation.

But this is not an easy thing.

The most obvious problem is that, when the specific solution comes to the ground, because of its small scale, backward IT infrastructure and weak digital skills of employees, "Hui Life" can’t effectively connect with and make full use of the complex system provided by the digital service provider.

Although the solution is powerful, the high implementation cost and follow-up maintenance cost are beyond the budget of "Hui Life" supermarket. And the internal business process of "Hui Life" is relatively simple, and the standardization system of this scheme has not been customized for its special needs, resulting in some functional redundancy, but the core pain points have not been solved.

In addition, employees of "Hui Life" have a low acceptance of new technologies, and it is difficult to master new digital tools in a short time, which makes the utilization rate of the new system not high and the effect is not ideal.

The end result is that although service providers provide industry-leading solutions, it is not the best solution for small retail enterprises like Hui Life. What they need is a digital service that is more suitable for their actual situation, easy to implement and has a high cost performance.

One current situation is that the development of retail digitalization has now gone deep into the bone marrow, and the solutions provided by many digital service providers have covered all aspects from supply chain optimization, omni-channel integration to customer relationship management.

For example, in the refined marketing, SaaS service providers such as Youzan and Weimeng help enterprises to collect, integrate and analyze membership data by providing applet mall, membership management system and marketing automation tools, so as to realize accurate marketing and personalized service.

For example, in the CRM stage, service providers such as SalesEasy can provide more comprehensive CRM solutions for enterprises. Achieve all-round management of customer relations, from potential customer mining, sales follow-up, contract management to after-sales service, and comprehensively improve the sales efficiency and customer satisfaction of enterprises.

Another example is enterprises like Tencent Enterprise Point, which can accurately grasp customer needs through data analysis capabilities and provide personalized marketing solutions for enterprises. Connect with CRM, ERP and other enterprise application systems to form a complete enterprise digital ecosystem, which helps enterprises improve work efficiency and reduce operating costs.

When we look at it, we can see that many digital service providers are constantly trying to solve the problem of digital transformation of retail industry and solve special problems in all aspects of retail digitalization (marketing acquisition, supply chain distribution, local retail, etc.). However, as the first case shows, not all retail digital solutions in the current market meet the actual needs of retailers, and not all retailers can find their own solutions.

In a survey of global enterprises, IDC pointed out that on average, less than half (about 40%-50%) of enterprises’ investment can be transformed into visible business results when they are undergoing digital transformation. This means that a large part of digital investment did not immediately produce the ideal return.

The same is true in the retail sector. From the perspective of retail information hardware market structure, computer network equipment accounts for the most, accounting for 45.67%, followed by pos system equipment, accounting for 11.92%, RFID system equipment, accounting for 10.33%, and other hardware products accounting for 32.08%. From the retail information software market, resource management ERP system accounts for the most, accounting for 44.27%, followed by supply chain management (SCM) accounting for 15.78%, customer relationship management (CRM) accounting for 14.18% and other software accounting for 25.77%.

Source: Zhiyan Consulting

The high proportion reflects the large demand, and the transformation of retail enterprises needs to invest a lot of money from the beginning. This makes retail enterprises often fall into confusion and uncertainty when choosing digital solutions.

These problems have gradually become an imperceptible "thorn" for retail enterprises and digital manufacturers. Behind it, the greater inducement comes from the complexity of the retail industry.

That is, different retail enterprises have different business models, scales and demand levels, which makes it difficult to have a "universal" digital solution in the market. That is, the digitalization of the retail industry is not as simple as buying a few software and hardware from offline to online. It is necessary to "prescribe the right medicine."

Second, retail digitalization, "unable to copy"

Retail has always been a very complicated industry.

Retail industry includes many sub-fields, such as clothing, electronic products, food, cosmetics, etc. Each field has its own specific product characteristics, supply chain management, sales strategy and customer experience. This diversity of tracks and links requires retail solutions to be flexible enough to meet the specific needs of different fields.

In addition, in addition to diversity, there are regional characteristics. That is, there may be significant differences in consumer demand, consumption habits and purchasing behavior in different regions. Therefore, retail solutions need to consider regional differences and be able to adapt to specific market environments in different regions.

In addition to these environmental factors, in the current digital age, the retail industry is destined to be a rapidly changing industry, with rapid changes in market demand and consumer behavior. Therefore, the retail solution needs to be real-time and can quickly respond to market changes and changes in consumer demand.

In addition, modern consumers pay more and more attention to personalized needs and experiences, and they hope to obtain customized products and services. Retail solutions need more personalized features to meet the specific needs of consumers.

This also makes the problems faced by retail enterprises in digital transformation more complicated.

The digitalization of any industry is inseparable from physical equipment and technical facilities. In the retail field, POS (point of sale) systems, self-checkout machines, intelligent shelves, RFID tags and readers, electronic price tags, mobile payment terminals, Internet of Things devices, etc. are the infrastructure of retail digitalization. However, different from other industries, the problems of high hardware investment cost, difficult maintenance and data security risk in retail industry are becoming more and more obvious and complicated.

In order to better contact with consumers, the transformation and upgrading of online and offline retail channels is also a necessary step. For example, through physical stores, official websites, e-commerce platforms, social media, own apps, small programs and other ways to reach consumers.

In this process, enterprises need to integrate scattered data sources, so as to improve cross-channel marketing effect and customer management efficiency. However, it is difficult to get through data between multiple systems, and online and offline data fusion and precision marketing have always been a problem. Therefore, the consistency of multi-channel services is not high and the customer experience is uneven.

In this process, retailers need to integrate scattered data sources based on ERP, CRM and other management systems under the premise of ensuring customer privacy, so as to improve cross-channel marketing effect and customer management efficiency. This is not an easy task.

Member management is also a crucial step in the process of retail digital transformation. At present, enterprises mainly collect and analyze consumer data through CRM system, and implement personalized marketing and services. However, in this process, the online membership, the opening of online and offline membership management system, and the distribution of benefits after the opening of online and offline membership systems need to be solved urgently.

From now on, behind many successful cases of membership management and precision marketing, there are still the voices of "harassing" marketing and big data killing, which constantly plague consumers and retail enterprises. For retail enterprises, not only high-quality user data is needed, but also privacy needs to be protected. At the same time, customers’ needs are accurately positioned and personalized services and offers are provided. These requirements make it difficult for enterprises to find suitable solutions.

There are also online and offline distribution links. The combination of online and offline means to ensure that products can circulate smoothly and respond to market demand quickly, whether in physical stores or e-commerce platforms. The pain lies in the difficulty of inventory sharing and real-time synchronization, the optimization of logistics distribution network, the efficiency and accuracy of order processing, and how to balance online and offline price strategies to avoid channel conflicts.

In fact, behind these problems, they are inseparable from the supply chain. An efficient supply chain needs to connect all nodes based on software such as supplier relationship management, order processing system, warehouse management system (WMS), transportation management system (TMS), demand forecasting tools and real-time inventory monitoring, so that information flow, business flow and logistics are unimpeded. However, in the retail industry, the supply chain is more complicated because of the complex fields involved. And for the retail industry, its digital penetration rate is closely related to the digital level of various industries, which also means that the digital model of supply chain in the retail industry is more complex and three-dimensional.

In addition, there are many small and medium-sized enterprises outside large enterprises. For these small and medium-sized enterprises, most of them will face problems such as low data quality and lack of effective data analysis tools because of their low ability to pay, and it is more difficult to collect and provide valuable data statistically.

The series connection of these problems has also jointly catalyzed the difficulty in forming the modern retail supply chain model of the new "people and goods yard".

One interpretation of digital people’s goods yard is that it means adjusting commodity structure, optimizing shopping environment and providing personalized consumption experience according to consumer behavior data. However, it is difficult to collect and integrate data, which makes it impossible for enterprises to accurately grasp the dynamic needs of consumers, flexibly adjust the layout and function of "field" and quickly respond to market changes to achieve efficient matching of "people", "goods" and "field" through BI (Business Intelligence System).

The bottom foundation determines the superstructure, and many problems in the retail industry also lead to its "fear of hands and feet" when new technologies come.

In the past year, the trend of large model technology swept the world. All fields want to integrate with it and redo the track. However, the landing of a new technology also needs to be based on digitalization. At present, in the field of customer service and marketing in the retail industry, various manufacturers are constantly making efforts, but for the moment, it has not brought about real productivity changes.

A set of data shows that there are significant differences in the landing speed of large models in various industries, and the two industries with the most active investment budget are energy and finance. The main reason is that these two industries have strong data, computing power and AI foundation. The retail industry, as the track with the most intensive consumer behavior, is not on the list.

Generally speaking, the digitalization of retail industry has many similarities with many industries, such as data collection, unpredictable cost returns, integration between systems, etc., but its difficulty is greater than that of other industries, that is, in addition to similar difficulties, the greater challenge lies in how to combine the characteristics of the industry to create solutions that meet the specificity of business processes and have efficient operation capabilities, while paying attention to the actual experience of consumers and data security, rather than simply applying the general technical architecture.

What it needs is not a general answer, but a specific answer.

Third, the "universal" retail digital scheme, pull out the "thorn"

Starbucks, in almost every busy street, will appear the figure of this enterprise. The data shows that up to now, Starbucks has a total of 38,038 stores worldwide, with more than 20,000 international stores, with a net increase of 816 new stores in the fourth quarter. Among them, there were 326 new stores in China in this quarter.

With such a large volume, the inherent operation mode of the traditional retail industry does not match the rapidly changing market environment and consumer behavior, so it is necessary to bridge this gap through digital means, so as to achieve efficient operation and sustained growth.

Starbucks’ approach is to launch the "Star Club" membership program to encourage users to register and bind mobile applications. Through this platform, Starbucks can not only integrate and analyze members’ consumption data, but also push customized offers and services according to users’ preferences. At the same time, strict privacy policy ensures the security of member information and avoids over-marketing. So as to do a good job in membership management.

In terms of channels, Starbucks online mall and offline stores cooperate with each other, and users can purchase goods or redeem points in any channel to realize O2O (online and offline integration) mode. For example, the function of online pre-ordering and picking up goods at the store breaks the service boundary of traditional stores and enhances customer stickiness.

At the same time, advanced supply chain management system is introduced to monitor inventory in real time, predict demand and optimize replenishment process. In addition, combined with big data analysis, raw material procurement and logistics are finely managed, thus reducing the impact of uncertain factors and ensuring the stable and efficient operation of the supply chain.

Starbucks uses data analysis to adjust its product mix and store layout to meet the preferences of consumers in different time periods and regions. The application of intelligent POS system and Internet of Things technology has also greatly improved the work efficiency of employees, made the service more personalized and flexible, and reconstructed the logic of people and goods yard.

It can be said that with the help of digital tools and strategies, Starbucks has effectively solved the problems of high cost of offline store renovation, complex personnel training and online and offline collaboration, and successfully realized a comprehensive digital transformation from a single physical retail to a seamless connection between online and offline.

In this case, the digital transformation of retail is not a simple online and offline integration, but a comprehensive upgrade of the entire business process, operation model and profit model.

From the case of Starbucks, it is not difficult to see that retail digitalization is different from the past. With new requirements, digital service providers also need to make changes and seize new opportunities.

Therefore, for digital service providers, it is necessary to provide all-round services and products.

First of all, we should establish a close cooperative relationship with retail enterprises, and through in-depth understanding of their business model, operational needs and scale, tailor-made digital solutions for enterprises. This can not only meet the overall needs of retail enterprises, but also avoid unnecessary waste of resources.

Secondly, in order to make it easier for retail enterprises to implement digital solutions, service providers can provide modular and customizable solutions, so that enterprises can select and adjust corresponding functional modules according to their own needs, which can not only reduce the implementation difficulty of enterprises, but also improve the adaptability of solutions. Taking Tencent Enterprise Point, Antelope and JD.COM U+ as examples, in the specific service process, their service models can now be modularized and customized according to the needs of enterprises to help them build a complete digital link.

In addition, enterprises may encounter difficulties in technology, personnel and management when implementing digital solutions. Digital service providers should provide all-round training and support services for enterprises to help them successfully survive the transition period.

In order to ensure that digital solutions can bring practical benefits to enterprises, service providers should advocate results-oriented implementation strategies and ensure that they can create value for enterprises by continuously optimizing solutions.

In a word, the future retail digital scheme should be personalized, intelligent, scene-oriented, social and ecological, so as to meet the diversified needs of consumers and help enterprises achieve sustainable development. In this context, digital service providers need to constantly innovate and provide more competitive products and services to adapt to market changes.

Only in this way can the products of digital service providers be more versatile, and the balance between supply and demand can be achieved between retail enterprises and digital service providers, and the "thorn" of digital transformation of retail industry can be removed.

"Now it is not only the marketing problem that is simply solved, nor the private domain problem, but the retail design of the whole process from CDP (data center) to BA (text analysis) and MA (marketing automation), which includes consulting, and also includes the drive from data to behavior." A person in charge of a marketing company told us.

Write at the end:

Nowadays, it is not an exaggeration to say that the digital transformation of retail enterprises has become the core factor that determines the "life and death" of enterprises, especially for large retail enterprises.

A set of data shows that as of September 2022, the growth rate of online shopping of social consumer goods in China is 6.1%, of which 64% consumers choose online shopping, 36% consumers choose offline shopping, and 91% consumers choose online and offline shopping at the same time.

In other words, if enterprises can’t successfully carry out digital transformation and effectively integrate online and offline resources, then they are likely to be eliminated by the market.

In this era, consumers’ consumption habits have undergone fundamental changes. It is more and more inclined to shop online. For offline physical stores, it expects more convenient and personalized services. If enterprises can’t meet these needs, then enterprises are likely to lose consumers and face a crisis of survival.

Digital transformation does not just mean moving from offline to online, or returning from online to offline. It refers to how enterprises can upgrade their business by using new technologies and new models in the face of today’s fierce market competition to better meet the needs of consumers. In this process, enterprises need to break the original business model and deeply integrate online and offline channels to realize global marketing.

The digital transformation of retail enterprises in China is a great challenge to the survival and development of enterprises. Only those enterprises that can actively respond, be good at innovation and be brave in reform can stand out in this transformation and realize sustainable development. For service providers, retail digitalization is also a difficult but promising industry track, and service providers with full-link service capabilities from data to behavior-driven and effect-paid will also become the ultimate beneficiaries and winners.

Retail, from the ancient merchants to the modern digital "people and goods yard", is welcoming a new era of change under the blessing of software and AI.

How to exercise scientifically？ Here comes the authoritative guide!

　　CCTV News:Nowadays, people pay more and more attention to health, and pay more attention to maintaining proper physical activity every day. So what exactly is the most scientific activity? Now there is an authoritative guide. On the 29th, the National Health and Wellness Commission issued an expert interpretation of "Guide to Physical Activities of People in China (2021)", giving targeted activity plans for different groups of people.

　　Question 1: What’s the difference between physical activity and exercise?

　　Chen Junshi, Academician of China Academy of Engineering:People in a day, for different purposes, all kinds of activities are called (physical activities), including all types, intensities and categories of activities. Why emphasize physical activity? Because a large number of studies at home and abroad have confirmed that lack of physical activity, that is, sedentary, has become the fourth major risk factor for death worldwide.

　　According to experts, insufficient physical activity may affect children’s growth and development, while for adults, it may increase the risk of chronic diseases such as hypertension and diabetes, and also affect sleep and bone health.

　　Question 2: How should different groups of people move?

　　The Guide is aimed at children aged 2 and under, 3— 5-year-old children, 6— 17-year-old children and adolescents, 18— Six groups of people, including 64-year-old adults, 65-year-old people and patients with chronic diseases, have given guidance on physical activities. Generally speaking, exercise is beneficial, more exercise is better, moderate efforts are needed, and persistence is important.

　　Zhao Wenhua, Chief Nutritionist of China Center for Disease Control and Prevention:Children under 2 years old, first, have various forms of interactive play with caregivers every day; Second, children who can walk independently should have at least 180 minutes of physical activity every day, that is, 3 hours; Third, the time limit should not exceed 1 hour at a time, that is, being held and bound; Fourth, it is not recommended to look at various screens.

　　Children aged 3 to 5 should have 180 minutes of physical activity every day, including 60 minutes of active play, encouraging more outdoor activities, no more than 1 hour of static behavior every day, and no more than 1 hour of cumulative time watching the screen every day.

　　Zhao Wenhua, Chief Nutritionist of China Center for Disease Control and Prevention:For children and adolescents aged 6 to 17, first, they should engage in moderate to high-intensity physical activities for at least 60 minutes every day, and encourage outdoor activities as the mainstay; Second, at least three days a week to exercise muscle strength and strong bones; The third is to reduce static behavior, each static behavior can not last more than 1 hour, and the video time per day should be less than 2 hours.　

　　Adults between the ages of 18 and 64 should do 150 to 300 minutes of moderate-intensity activities or 75 to 150 minutes of high-intensity activities every week, do muscle exercises for at least two days every week, and maintain daily physical activities to increase the amount of activities.

　　Zhao Wenhua, Chief Nutritionist of China Center for Disease Control and Prevention:Older people aged 65 and above can completely follow the physical activity suggestions of adults if their physical health permits; Adhere to the practice of balance, flexibility and flexibility; If physical conditions do not allow, try to increase all kinds of physical activities as much as possible. Patients with chronic diseases should consult their own doctors and start physical activities under the guidance of professionals.

Have you tried instant retailing？

　　More intelligent logistics equipment provides support for online shopping of home appliances. The picture shows that not long ago, workers were driving forklifts to carry goods at Suning Huadong Logistics Center in Jiangning District, Nanjing City, Jiangsu Province.
　　Photo by Fang Dongxu (Xinhua News Agency)

　　Open the take-away platform, consumers can not only order a fast food, but also order clothes, beauty cosmetics, electronic digital and other commodities-with the rapid rise of retail digitalization and instant delivery business, the "instant retail" model with higher convenience and timeliness is quietly popular.

　　It is estimated that from 2020 to 2021, the annual growth rate of domestic instant retail will remain at 80%-100%. Industry insiders predict that the compound growth rate of instant retail will remain high in the next few years. The slogan of "Go inside and have everything", which used to be an offline store, is becoming a true portrayal of the take-away platform.

　　

　　Consumers pursue instant satisfaction.

　　"When time is tight, the advantages of instant retailing are reflected."

　　Many consumers have found that more and more things can be bought on the take-away platform.

　　Xiao Zhang, who is studying in Changsha, Hunan, is from Yangzhou, Jiangsu. Studying in a different place, she often misses her hometown flavor. On this day, she searched Yangzhou’s "Sanhe Simei" pickles on the take-away platform, but I didn’t expect that there were merchants selling them. "This brand is relatively small, and I thought there was no business to purchase. It’ s amazing to find the taste of hometown thousands of miles away, and decisively place an order! " Xiao Zhang said.

　　Based on stores and relying on instant delivery, this emerging consumption pattern similar to selling meals outside is called "instant retail". Hong Yong, an associate researcher at the E-commerce Research Institute of the Ministry of Commerce, told the author that with the help of the Internet platform, instant retailing can efficiently match local supply and demand, with the characteristics of fast speed and localization.

　　"E-commerce can be divided into far field, middle field and near field." Hong Yong said that it takes 2-3 days or even longer to place an order for shopping through platforms such as Taobao. The midfielder is shopping on the community group buying platform, and usually receives the goods the next day; Near field is instant retail, and the goods can be received in about 30-60 minutes after placing an order.

　　According to Focus on China Post-90s Consumer Groups published by Accenture, post-90s consumers pay more attention to delivery speed, with more than 50% of post-90s consumers expecting to receive the goods on the shopping day, and about 7% of post-90s consumers expecting to receive the goods within two hours. Some consumers use instant retailing because of its speed and convenience.

　　"There was an important online meeting two days ago, but the camera suddenly broke down an hour before the meeting. I quickly turned to the takeaway platform and placed an order for the camera of a nearby stationery store. " Chen Min, who lives in Beijing, recalled, "Fortunately, the takeaway brother was very powerful, and it was delivered in less than 30 minutes. This shows that when time is tight, the advantages of instant retailing are reflected. "

　　In the expert’s opinion, besides meeting the emergency demand, there are multiple reasons for the instant retail to become popular: the instant delivery system based on Internet technology is more perfect, the online shopping habit is developed under the influence of the epidemic, and the "Z generation" who pays attention to instant satisfaction is becoming the main consumer group … "These factors have promoted the rise of the instant retail model of’ everything can be bought’ and are favored by more and more consumers." Hong Yong said.

　　More sellers enter the market for instant retail.

　　"I have been doing shop business for several years, but now I mainly rely on online."

　　Corresponding to the growing consumer groups, on the supply side, businesses that originally focused on offline began to move online and start instant retail business.

　　"You have a new take-away order"-In a fresh supermarket in Wuchang District, Wuhan City, Hubei Province, the take-away prompt sounds from time to time. There is a long receipt hanging from the cashier’s desk, and the clerk is busy sorting the take-away order against the receipt.

　　Mr. Li, the owner of the shop, introduced that his own fresh supermarket was opened more than two years ago. "At first, I was mainly engaged in wholesale, and I could get a good supply. Later, everyone knew that our dishes and fruits were fresh and we had many repeat customers. " Mr. Li said that he had not considered doing online business before. "There are not enough people in the store, and I am afraid that it is too late to take orders."

　　The rise of "home economy" made him start to consider the transition to online. "After all, fresh products can’t be put down, so we have to clear the inventory as much as possible. If there is an epidemic, we have to rely on online orders." He said, "In this way, it’s good to start the instant retail model, which has an additional market."

　　There are also some traditional small shops that simply choose to focus on online business. Lao Zhao is the owner of a stationery store. His shop faces the street. It is small in size but sells many kinds, including common office stationery, hardware and labor insurance supplies, disposable travel supplies, printers and ink cartridges. During the epidemic, he also added mobile phone stands, cameras and other tools for online teaching.

　　"I now have 70% to 80% of my business coming from online." Lao Zhao, who has been doing stationery business for nearly ten years, said that when the take-away was just emerging, he never thought that stationery could also be used for take-away. "I started to do it when other businesses were online on the platform. I have been doing shop business for several years, but now I mainly rely on online. It seems that it is right to embrace new things. " Lao Zhao said that the partners who joined with him before have rented warehouses to specialize in online business. Now, he is also looking for a suitable pavement and considering transformation.

　　Small shops go online and draw a larger sales radius. The 2022 China Real-time Retail Development Report issued by China Chain Store & Franchise Association shows that through the online store business circle provided by the real-time retail platform and the efficient real-time distribution network, the store business circle will be expanded from the current 1 km to 3-5 km, and the coverage of store users will be greatly improved. For traditional supermarkets, the traffic of offline supermarkets is unstable and there are many influencing factors, while the instant retail platform has stable and massive user resources, which will bring new increments to offline physical retail.

　　It’s not just street shops that are actively involved. On October 21st, Suning.cn announced that it had reached a strategic cooperation with Meituan, becoming the first large-scale chain brand of 3C category of household appliances to settle in Meituan platform. Consumers can place an order to buy mobile phones, computers and household APPliances by searching for "Suning.cn" on "Meituan" or "Meituan Takeaway" app, and it can be delivered in 30 minutes at the earliest. According to the person in charge of Suning.cn, at present, more than 600 stores in Suning.cn have completed the establishment of the US delegation, covering 175 cities across the country. The two sides will continue to deepen cooperation, and plan to set up more than 1,000 stores in Suning.cn in 2023.

　　The supply chain is going digital in an all-round way

　　"Real-time retail mode is not just about enterprises entering online"

　　Compared with traditional "far-field" online shopping, "near-field" instant retail has also become a new entrance for consumers to buy large items under affordable orders.

　　"I didn’t participate in the’ double 11′ of the traditional shopping platform this year, but I ordered a refrigerator for takeaway." Xiao Chen, who lives in Xiamen, Fujian, said that he had heard that large supermarkets had an "online order, offline delivery" model. Some time ago, the refrigerator at home broke down and it happened to be "double 11", so he tried to buy a new refrigerator on the takeaway platform. "Compared with the e-commerce platform, plus coupons, full reduction, and comparison of gifts, the instant retail platform not only has the lowest price, the fastest delivery speed, but also guarantees after-sales." Xiao Chen said that after the delivery man came to the door, he carefully explained the matters needing attention in the use of refrigerators and after-sales service, which was very thoughtful.

　　Consumers’ "home demand" has climbed, and businesses have laid out online, which has promoted the rapid development of instant retailing. According to the data provided by Suning.cn, as of November 11th, Suning.cn’s orders on Meituan platform exceeded 60,000 orders. According to the data of Meituan platform, the number of digital 3C stores participating in "double 11" this year has tripled compared with last year. From October 30th to November 1st, the sales of computer products from local physical stores in Meituan increased by 73 times compared with the same period of last year. According to the Report on the Development of Instant Retail in China in 2022, people in the industry generally believe that the compound growth rate of instant retail will remain high in the next few years, and it is estimated that by 2026, the market scale of instant retail will exceed 1 trillion yuan.

　　If "online take-out" and opening the instant retail mode are the helpers for many street shops and traditional supermarkets to resist difficulties and open up sales, then entering the instant retail track will put forward higher requirements for the store’s operation ability. Take Boss Li, a fresh food store, as an example, to do a good job in take-away business, the store must match the special order sorting and distribution strength, and it is also necessary to strengthen after-sales service to ensure that the whole process of sales and transportation will not affect the shopping experience of consumers. For sellers with larger goods, it is an innovative attempt of mutual benefit and win-win to extend their reach online.

　　"Meituan has professional localization operation and service capabilities, and has a large number of young users. Through cooperation, we can share the resource advantages of both parties and jointly improve service efficiency. " The person in charge of Suning.cn Smart Internet Company said.

　　According to Peng Jianzhen, secretary general of China Chain Store & Franchise Association, instant retailing is not only the need of business development, but also the result of the development of cloud computing, big data, Internet of Things and intelligent technology. Instant retailing brings online traffic to offline merchants, and only by making more efforts in management and service features can offline merchants expect to convert more online traffic into actual sales.

　　"The instant retail model is not only for enterprises to settle online, but also requires enterprises to digitally transform the supply chain system, shorten the matching time between online demand and offline supply, and improve supply efficiency and quality." Hong Yong said. Small and medium-sized enterprises should actively improve the digital system to attract and train digital talents; Leading enterprises in the industry should increase their investment in real-time distribution technology and infrastructure such as unmanned vehicles, front warehouses and smart cabinets, so as to enhance their digital operation and management capabilities and truly open up real-time retail sales.

Game artifact+productivity maniac! These 11th-generation Core games are supposed to make you soar.

With the improvement of people’s living standards, the demand for entertainment consumption will be higher and higher in household consumption, and the vigorous development of e-sports and game industries in recent years has confirmed this fact. Another example is that in notebook products, the market attention of game books is becoming higher and higher.

According to IDC statistics, in 2020, the global shipments of game books will increase by 26.8% year-on-year, with nearly 25 million units. At the same time, the shipments of game books will continue to increase in the next five years. By 2025, the shipments of game books will reach 33.7 million units, with a CAGR of about 7%, which is very impressive.

A large part of the prosperity of the game book market is attributed to the progress in performance, power consumption and appearance portability of the products themselves. Today, most of the game books not only have the performance comparable to that of desktop computers, but also change the stupid appearance in the past and begin to take into account the beautiful face value and light and thin attributes. Such products will naturally be widely welcomed by consumers.

For example, Intel’s 11th generation Core processor is a generation that has greatly improved in performance, power control and scalability. On May 11th, Intel released the 11th generation Core processor high-performance mobile version (H45 series, hereinafter referred to as the 11th generation Core H45).

It can be said that the 11th generation Core H45 series processors are aimed at the game book, which can improve all aspects of experience for the game book.

Today, let’s introduce the benefits that the 11th generation Core H45 series processors can bring to the game book, and recommend several game books equipped with this series processor.

As a product line of Intel 11th generation Core, the high-performance mobile processor naturally has the basic leading characteristics of 11th generation Core. Firstly, it adopts innovative 10nm SuperFin technology, and makes many improvements on the basis of the original FinFET transistor to meet the requirements of continuous miniaturization of technology. Thanks to advanced technology, the 11th generation Core H45 can achieve stronger performance and lower power consumption.

At the same time, the 11th generation Core processor adopts a brand-new Willow Cove CPU microarchitecture design, which can provide an intergenerational CPU performance improvement compared with the previous generation Sunny Cove architecture, thus greatly improving the frequency and power efficiency. As for the 11th-generation Core H45 series, Willow Cove can better show its advantages due to its higher TDP, giving better performance in performance release and power control.

Take i9-11980HK, which has the highest specification at present, as an example. It has 8 cores and 16 threads, 24MB L3 cache, the basic frequency is 3.3GHz, and the turbo frequency is 4.5GHz. At the same time, the frequency of the CPU can reach 5.0GHz based on the turbo frequency acceleration Max 3.0 technology, which is very scary, which can basically rival the desktop processor.

In the game test, the 11th-generation Core i9-11980HK does have a very significant improvement compared with the previous generation i9-10980HK. For example, in the following chart, under the test of seven games, such as Cry of the Island: New Dawn, Super RV Race 2019, killer 3, Rainbow Six: Siege, Total War: The Three Kingdoms, Troy: The Legend of Total War, and War Thunder, the game performance of i9-11980HK is fully ahead, and it is different for different games. Note that the test uses laptops with similar conditions, the graphics cards are RTX 3080, and the power consumption is also controlled at the same level, which can highlight the influence of CPU on game performance.

It can be said that the 11th generation Core H45 series processors are used.

In addition to technology and architecture leading performance, the 11th generation Core H45 also has three artificial intelligence acceleration engines, which can further upgrade performance and experience.

First, the AI acceleration unit of Intel Gaussian & Neural Accelerator (GNA) has enhanced audio function, which can accelerate the AI of video and voice. When you communicate with your teammates in the game, the sound can be clearer and the noise is less.

Secondly, the 11th generation Core H45 series processors also support Adaptix technology, that is, dynamic adjustment technology+graphics control center double BUFF blessing, double speed, making efficiency even more powerful.

Third, the brand-new AV1 decoding technology, multimedia hard decoding is not stuck, it perfectly supports 8K video, creative work is even more powerful, and you can enjoy fast high-definition picture processing and video editing.

Nowadays, many people buy game books not only for playing games, but also for high-definition video, photo editing, processing large engineering documents and other tasks. With the blessing of the 11th generation Core H45, the productivity of the game book can be greatly improved, mainly because of the following leading features.

First of all, the 11th-generation Core H45 processor supports PCIe 4.0 with up to 20 channels, 16-channel high-end graphics cards and X4-channel PCIe SSD, especially the flagship SSD based on PCIe 4.0 channel, which has higher reading and writing performance and can make the notebook run like flying, and if you need it, Raid 0 composed of SSD can also have enough bandwidth support.

In addition, the 11th-generation Core H45 also supports Intel Killer Wi-Fi 6/6E, especially Wi-Fi 6E. With the blessing of 6GHz wireless spectrum, the speed is faster and the delay is lower. Using this series of processors to play online games and participate in e-sports competitions, the sensitive and extremely fast network can give you an advantage one step ahead.

In addition, the 11th generation Core H45 also supports Thunderbolt 4 port. Compared with USB3.2 port, Thunderbolt 4 is about 4 times faster, and the transmission speed can reach up to 40Gbps. With the blessing of Thunderbolt 4, the notebook can support 4K dual-screen display and synchronous charging, all of which can be done in one line. Whether it is playing games or cutting videos in the office, it can greatly improve efficiency and experience.

Generally speaking, in terms of productivity, compared with the previous generation, the 11th generation Core H45 processor has a 20% efficiency improvement in video workflow, a 22% improvement in photo processing performance, and a 14% improvement in Microsoft Office workflow.

As can be seen from the above introduction, the 11th generation Core H45 series processors can improve the experience of the game book in all directions, which can make the comprehensive ability of the game book to a higher level, and can get a comprehensive and excellent experience whether playing games or handling high-load tasks.

After introducing various leading features of the 11th generation Core H45, I believe that my friends can’t wait to start a game book equipped with this series of processors. Don’t worry, IT house has carefully selected several models here for your reference and purchase.

1. ROG Magic 16

Xiaobian first recommended the popular ROG Magic 16 game book of ASUS. This product is equipped with the 11th generation Intel Core i7-11800H processor, with 8 cores and 16 threads, 45W TDP, clocked at 2.3GHz, turbo frequency up to 4.6GHz, and L3 cache of 24MB, and its comprehensive performance is improved by about 23% compared with the previous generation i7-10870H.

As for graphics card, ROG Magic 16 is equipped with NVIDIA GeForce RTX 3060 notebook computer with 6GB of video memory, and adopts a new generation of Ampere architecture to support real-time ray tracing. Resizable BAR technology can further improve performance, and Dynamic Boost 2.0 technology can dynamically adjust the performance of CPU and graphics card.

At the same time, ROG Magic 16 is also equipped with a 16.1-inch 2K resolution IPS large screen, which supports 165Hz refresh rate and P3 color gamut. After Pantone professional color certification, it supports Dolby Vision, and the screen ratio is as high as 94%, and the overall quality of the screen is very high.

Beautiful and fashionable appearance design is also a major attraction of ROG Magic 16 game book. Its whole body is made of magnesium-aluminum alloy, and its A-side has 8,279 asymmetric lattice designs made by CNC washing and cutting precision holes, which, with the light effect of colorful prisms, visually creates a strong sense of the future. At the same time, its body is as light as 1.9kg and its thickness is only 19.9mm, which makes people sigh that "the game book can be so light and thin".

ROG Magic 16, as a game book, is of course very suitable for friends who love games. It is very good to play large games or have a black game with friends. At the same time, thanks to the slim design and excellent screen, ROG Magic 16 is also very suitable for video workers to use. After shooting the location video outside, it is directly imported into the computer for various editing, which is carefree and efficient.

2. Raytheon ZERO

The following Raytheon 911 Zero 16 is also equipped with 11th-generation Core i7-11800H processor, with NVIDIA GeForce RTX 3060 Laptop graphics card, with 6GB GDDR6 memory and 3840 CUDA stream processors, which can achieve powerful performance output.

Raytheon 911 Zero 16 is also equipped with a 16-inch large screen with a resolution of 2.5K, a golden ratio of 16:10, a screen ratio of 91%, a high refresh rate of 165Hz, and the screen quality is equally excellent.

This Raytheon 911 Zero 16 is equipped with 512GB PCIe 4.0 SSD, and it can connect two PCIe 4.0 SSDs, which is very cool. The memory is 16GB 3200MHz, which can make the notebook run like a fly.

Relatively speaking, Raytheon 911 Zero 16 is more suitable for users who focus on games. It has a cool appearance, excellent performance and screen, and it will be a weapon for friends who love games.

3. Mechanical Revolution Titanium Tantalum Plus

Mechanical Revolution Titanium Tantalum Plus has also added support for Intel’s 11th generation Core H45 processor. This game still uses the combination of i7-11800H processor and NVIDIA GeForce RTX 3060 Laptop graphics card, which lays a solid foundation for the performance of the whole machine.

On the screen side, the mechanical revolution Titanium Tantalum Plus is equipped with a 17.3-inch giant screen with a narrow edge, with a resolution of 2K, high refresh rate of 165Hz, and DC dimming. You can get a shocking visual experience when playing games.

At the same time, this game also has 16GB DDR4 3200MHz dual-channel memory, which can increase the number of game frames by 15%-20%, and the hard disk is 512GB NVMe high-speed SSD.

In terms of software, mechanical revolution Titanium Tantalum Plus supports three performance output modes by default, namely office mode, game mode and hurricane mode, which can help users to allocate performance and power consumption reasonably and use different performance in different scenarios.

In view of this feature, the mechanical revolution Titanium Tantalum Plus is more suitable for different consumer groups. If you are an office worker, the things you usually handle have high requirements for computer performance, so it is a good choice to buy this notebook. However, because the weight of the mechanical revolution Titanium Tantalum Plus is about 2.5kg, it is not convenient to carry it to work. At the same time, if you like playing games and playing e-sports, the mechanical revolution Titanium Tantalum Plus is also very suitable for you. Turning on the hurricane mode will release strong performance and help you "tail the dragon" in the game. Also, if you like the big screen, the 17.3-inch giant screen of the mechanical revolution Titanium Tantalum Plus is believed to be your dish.

4. ASUS Natural Selection 2

If you are a Yan value party, then this ASUS Tianxuan 2 is worth considering. Asustek Tianxuan 2 is equipped with i7-11800H processor, and the graphics card is equipped with RTX 3050 4GB graphics card from NVIDIA. This graphics card is also based on Ampere architecture, with 2048 cores, the core frequency is increased to 1057-1740MHz, and the highest power consumption reaches 80W. Although it is lower than RTX 3060, it has real-time ray tracing, Dynamic Boost 2.0, DLSS 2.0, Flex and so on.

In appearance, ASUS Tianxuan 2 has a tough design, with two color schemes: magic green and eclipse gray. This magic green is also the first one in Xiaobian, which is very eye-catching and fashionable. This kind of fairy color scheme is more suitable for female gamers and friends who have a complex for the second element.

At the bottom of ASUS Tianxuan 2, there is a honeycomb-shaped cooling hole, which has the texture of a magical mecha, but also hides mystery. Its interior is a unique glacier cooling system, which uses a more efficient flat heat pipe to increase the contact area. At the same time, there are as many as three air outlets, plus thinner blades and upgraded cooling fins, which can improve the heat dissipation efficiency by 25%.

On the screen side, ASUS Tianxuan 2 is equipped with a 15.6-inch FHD 144Hz high screen, which supports DC dimming and is more than enough to play games every day.

In addition, ASUS Tianxuan 2 also supports DTS：X Ultra and two-way AI noise reduction technology. When playing games, talking to teammates seems to be around.

What’s more special is that ASUS Tianxuan 2 also has a built-in Tianxuan table pet from MengMeng, which is a desktop companion with a secondary image, and can provide real-time feedback and interaction with you according to different situations when you use the computer.

ASUS Tianxuan 2 is basically a product for secondary gamers. If you like secondary culture, are keen on mecha and ship girls, and have no resistance to natural sprouting, then ASUS Tianxuan 2 will become your good partner. At the same time, the face value of ASUS Tianxuan 2 MengMeng is also very suitable for female players.

5, mechanic F117 poison

There is also a mechanic F117 poison with similar configuration and price to ASUS Tianxuan 2. This game is also equipped with Intel i7-11800H processor and NVIDIA RTX 3050 4GB graphics card, and it is a lever to play games and handle tasks every day.

In appearance, the mechanic F117 Poison also has a high value. Its design is inspired by Lamborghini’s Veneno sports car, which has an aviation-grade metal A shell, a stamping and bending line and a super-running shape. It is thin and sharp, and there is a similar air hole design for the poison sports car. Very cool.

On the screen, the mechanic F117 Poison is equipped with a 15.6-inch micro-variable full screen, which supports a high refresh rate of 144Hz and makes the game screen smoother and more stable. At the same time, this game has 16GB memory and 512GB PCIe SSD, and supports SSD expansion.

Generally speaking, the mechanic F117 is suitable for users with relatively limited budget, and provides you with a performance experience that is worth the money in a limited budget. For example, if you are a student party, it is believed that it will be very advantageous to use the mechanic F117 in the dormitory and friends.

With the prosperity of the game market, gamers’ demand for equipment for galloping the battlefield will surely be refined. For example, some enthusiasts or professional e-sports players just need extreme performance, ultra-high refresh rate screens, ultra-low latency networks, etc. Some players may not have such extreme requirements for performance, but they pay great attention to the comfort when playing games, such as the immersion brought by pictures and sounds. I think playing games is a kind of relaxation and enjoyment, or some players don’t have too high demand for these things, but pay more attention to the cost performance, hoping to get a refreshing and smooth playing experience at a limited price … Various consumer demands not only test the ability of the game brand to build products, but also test the support of chip suppliers for various functions.

The 11th-generation Core H45 processor is obviously the choice that lives up to expectations. The needs of different users in the market can basically be met, which is undoubtedly of great significance for the in-depth development of the game market.

Finance helps foreign trade to improve quality and efficiency (new economic orientation, vigorously boost market confidence)

The Central Economic Work Conference pointed out that it is necessary to make greater efforts to promote the stable scale and excellent structure of foreign trade, make greater efforts to promote the stable stock and expansion of foreign investment, and cultivate new growth points of international economic and trade cooperation.

The data shows that in 2022, the total import and export value of China’s goods trade was 42.07 trillion yuan, an increase of 7.7% over 2021. The steady growth of foreign trade is inseparable from financial escort. Relevant departments and financial institutions have taken various measures to promote the stability and quality of foreign trade and help foreign trade achieve high-quality development.

The implementation of policy measures will be detailed, and the basic foreign trade will be stabilized.

Chengdu International Railway Port in Sichuan, China-Europe trains loaded with electronic products, mechanical parts, daily necessities and other goods set off for the distance.

China Europe Train (Chengdu) is operated by Chengdu International Railway Train Co., Ltd. "We provide this company with efficient cross-border transaction services, and control the time for its remittance to reach the overseas beneficiary’s account within a few hours, which improves the efficiency of cross-border capital turnover." The relevant person in charge of Chengdu Bank said.

The access to high-quality financial services by enterprises related to China-Europe trains is a microcosm of financial assistance to stabilize the basic foreign trade.

Affected by the complicated and severe international environment and the impact of epidemic situation, the difficulties and challenges faced by China’s foreign trade enterprises in production and operation have increased. Since 2022, a series of policies and measures to stabilize foreign trade have been introduced one after another: the People’s Bank of China and the State Administration of Foreign Exchange have issued 23 financial policies to help enterprises out, many of which involve stabilizing foreign trade; The General Office of the State Council issued the Opinions on Promoting the Stability and Quality of Foreign Trade, and proposed measures such as increasing import and export credit support and further strengthening financial support for small and medium-sized micro-foreign trade enterprises; The Ministry of Commerce issued "Several Policies and Measures to Support the Stable Development of Foreign Trade", proposing "to study and optimize the underwriting conditions of medium and long-term insurance and increase the support of export credit insurance"; The Ministry of Commerce and the People’s Bank of China issued a notice to create a good environment for the cross-border use of RMB …

The implementation of policies and measures has been detailed and achieved good results.

Reduce financing costs. In 2022, the weighted average interest rate of new corporate loans was 4.17%, 34 basis points lower than the previous year, and the problem of expensive corporate financing continued to be alleviated.

Promote the facilitation of trade balance. Relevant departments have promoted the facilitation policy of foreign exchange receipts and payments of high-quality enterprises to the whole country. By the end of September 2022, the policy had involved nearly 1.5 million businesses, with a scale of nearly 900 billion US dollars.

Improve the exchange rate risk management ability of enterprises. From January to August, 2022, the scale of foreign exchange derivatives such as forwards and options used by enterprises to manage exchange rate risk increased by 27.6% year-on-year, and the hedging ratio of enterprises increased by 3.8 percentage points to 25.4% compared with 2021, and the awareness and ability of exchange rate risk management of enterprises continued to increase.

"A series of financial policies to stabilize foreign trade have helped foreign trade enterprises solve problems, and foreign trade has shown strong development resilience and vitality, making positive contributions to stabilizing the macroeconomic market." Zhou Maohua, a macro researcher at the financial market department of China Everbright Bank, said.

Continue to increase credit supply and provide risk protection.

Stabilizing foreign trade is related to the overall economic situation. Financial institutions continue to increase credit supply and provide risk protection, which has added confidence and confidence to the development of foreign trade enterprises.

To provide global linkage financing support and meet the differentiated financing needs of small and micro foreign trade enterprises, a number of financial institutions continued to increase credit support in the foreign trade field. The data shows that in the first three quarters of 2022, ICBC issued more than 1.2 trillion yuan of off-balance-sheet financing for key foreign trade and foreign-funded enterprises at home and abroad; In the first 11 months of 2022, the amount of cross-border trade financing invested by Bank of Communications was 209.7 billion yuan, an increase of 8% over the same period in 2021.

For foreign trade enterprises, export credit insurance plays an outstanding role in enhancing credit guarantee. The products of Zhejiang Huazhijie Plastic Building Materials Co., Ltd. are very popular in the international market. "The problem of’ we can’t take orders’ has been solved," said the relevant person in charge of the company. Thanks to the policy support, the export credit insurance quota of enterprises has increased, and "it is more reassuring to do export business".

Relevant departments continue to introduce policies to promote export credit insurance institutions to further optimize underwriting and claim settlement conditions and expand service coverage for foreign trade enterprises, especially small and medium-sized enterprises. The data shows that in the first 11 months of 2022, China Xinbao increased its support for the real economy and gave full play to the role of policy-based export credit insurance, with a total underwriting amount of US$ 817.93 billion, up 8.6% year-on-year.

"Export credit insurance services help to ensure the safety of foreign exchange collection by foreign trade enterprises, reduce transaction costs, enhance the competitiveness of foreign trade enterprises and expand the scale of trade." Wang Xiangnan, deputy director of the Insurance and Economic Development Research Center of China Academy of Social Sciences, suggested that in 2023, insurance institutions should further improve the efficiency of insurance and claim settlement, and give enterprises certain preferential rates to help foreign trade enterprises go into battle lightly. In addition, insurance institutions can also rely on professional advantages and information resources to help foreign trade enterprises judge potential market risks.

Support new foreign trade formats and innovate financial products and services.

Shandong Electric Power Construction Third Engineering Co., Ltd. has a number of contracted construction businesses along the "Belt and Road". "This company is going to sign equipment purchase contracts with German enterprises for power station projects contracted in South Africa, and settle by letter of credit." The relevant person in charge of Bank of Communications Qingdao Branch introduced that by simplifying business audit documents and implementing electronic services, it saved business processing time and improved the efficiency of fund settlement for enterprises.

The vigorous development of new foreign trade formats and new models such as cross-border e-commerce, overseas warehouse and market procurement trade has injected new kinetic energy into China’s foreign trade development, and at the same time put forward higher requirements for financial products and services. How to meet the needs of new foreign trade formats?

Broaden the settlement channels. The new foreign trade format is developing rapidly, and the efficiency of capital turnover will directly affect the business growth of enterprises. The foreign exchange bureau actively supports qualified banks and payment institutions to provide more convenient settlement channels for market entities such as cross-border e-commerce by trading electronic information. By the end of September 2022, the annual business volume of foreign exchange settlement in new trade formats exceeded 1.9 billion.

Innovative financial products and services. In 2022, the transaction volume of BOC’s new foreign trade settlement business exceeded 280 billion yuan, an increase of about 85%. "Financial institutions should adapt to the characteristics of scattered market entities in new foreign trade formats and numerous small and micro enterprises, continuously increase digital construction and application of new technologies, and provide universal and safe online financial services on the basis of meeting the authenticity of transactions." Wang Xiao, general manager of the transaction banking department of Bank of China, said that the small-scale and high-frequency business characteristics of the new foreign trade format gave birth to the demand for personalized financial services, which required financial institutions to continuously strengthen the innovation of settlement and financing products.

Enhance the risk management ability of foreign trade enterprises. Recently, under the guidance of Guangzhou Municipal Bureau of Commerce, the country’s first single e-commerce complaint insurance landed in Ping An Property & Casualty Guangdong Branch, effectively reducing the cost of rights protection for cross-border e-commerce enterprises and helping enterprises improve their compliance management level; China Xinbao underwrites overseas warehouse business with medium and long-term export credit insurance for the first time, alleviating the logistics pressure of foreign trade enterprises in peak season …

"The new foreign trade format and new model is an important force for China’s foreign trade development. Through a number of policy support from the financial industry, promoting the development of new foreign trade formats and new models is conducive to promoting the high-quality development of foreign trade and cultivating new advantages in participating in international economic cooperation and competition. " Zhou Maohua said.

Do you know that the 24 solar terms have been selected as non-legacy items in China？

　　On November 30th, 2016, China’s "Twenty-four Solar Terms" was officially listed in the UNESCO Intangible Cultural Heritage List. In the international meteorological community, this time cognition system with a history of thousands of years is known as "China’s Fifth Invention”。

　　"Twenty-four solar terms" is Chinese’s understanding of the annual movement of the sun.Seasons, climate, phenologyThe knowledge system and social practice formed by the changing laws in other aspects. The ancients in China divided the annual movement track of the sun into 24 equal parts, and each equal part was a "solar term", collectively called "24 solar terms".

　　Spring rains shock spring and clear valleys,

　　Summer is full, summer is full, summer is summer,

　　Autumn dew, autumn cold and frost,

　　Snow in winter, snow in winter, little cold in winter.

　　Let’s follow Xiaoxin to understand these 24 solar terms and review some 24 solar terms this year!

　　Beginning of Spring

　　Beginning of spring, the first of the 24 solar terms, is also one of the important traditional festivals of the Han people. As the saying goes, "A year’s plan lies in spring", "When the sun is in harmony, everything is in spring". After passing through beginning of spring, everything is full of vitality, and the whole year begins.

　　Rain Water

　　Rainwater is located around the fifteenth day of the first month of each year (February 18-20 in Gregorian calendar). At this time, the spring breeze blows all over, the ice and snow melt, the air is moist, and the rain increases, so it is called rain. People often say: "It is getting warmer in the spring, and the rain is busy to send fertilizer."

　　Awakening of Insects

　　Stinking means that the weather is getting warmer, the spring thunder begins to ring, and all kinds of hibernating animals dormant in the soil will wake up and move, marking the beginning of the mid-spring season. As the proverb goes, "A startled person plows the soil, and the air is flowing at the vernal equinox." At this time, most parts of China entered the spring ploughing season.

　　Spring Equinox

　　The vernal equinox is the mid-point of 90 days in spring. On this day, the northern and southern hemispheres are equal in day and night, marking the beginning of spring in the northern hemisphere, and the winter crops in most parts of China have entered the spring growth stage. Agricultural proverb: "Wheat rises at the vernal equinox, and every moment is worth a thousand dollars".

　　Qingming Festival

　　Tomb-Sweeping Day is also called the outing festival, which is at the turn of mid-spring and late spring, that is, the 108th day after the winter solstice. It is a traditional festival in China, and it is also a day for ancestor worship and grave sweeping. At this time, the climate is fresh and warm, plants and trees sprout new branches, everything begins to grow, and farmers are busy ploughing and planting in spring.

　　Grain Rain

　　Grain Rain is the last solar term in spring, which originated from the ancient saying that "rain gives birth to hundreds of valleys", which means that the cold wave weather basically ends and the temperature rises faster. At the same time, it is also the best time to sow, transplant seedlings and order beans. As the saying goes, "Before and after Grain Rain, we planted melons and beans".

　　Beginning of Summer

　　Long summer, the first solar term in summer, indicates the official start of the Meng Xia season. The bucket refers to the southeast, and the dimension is long summer, so everything has grown up. Traditionally, long summer is regarded as one of the most important solar terms when the temperature rises significantly, the summer heat is approaching, and thunderstorms increase, and crops enter the peak season.

　　Grain Buds

　　Xiaoman is the second solar term in summer. "Full" describes the surplus and shortage of rain. At this time, the seeds of summer crops such as wheat in the northern part of China have been fruitful and full, but they are not yet mature, so they are called Xiaoman.

　　Grain in Ear

　　The awn seed indicates the official start of the midsummer season. Literally, it means "the wheat with awns is harvested quickly, and the rice with awns can be planted". Before and after the ear planting, the middle and lower reaches of the Yangtze River in central China, where the rainfall increased and the temperature rose, all kinds of utensils and clothes were prone to mildew, were also called "mildew rain".

　　Summer Solstice

　　The summer solstice is the highest day of the year at noon. On this day, the day is the longest and the night is the shortest in the northern hemisphere. From this day on, into the hot season, everything in the world grows most vigorously at this time. After the summer solstice, the sun gradually moved south, and the days in the northern hemisphere became shorter and the nights became longer.

　　Minor Heat

　　Slight summer heat means the official start of The Last Month Of Summer season. Summer heat, which means hot, is a small heat, not very hot. It’s getting hot, but it’s not the hottest yet. At this point, it is already around the beginning.

　　Major Heat

　　Summer is the hottest solar term in a year. At this time, the temperature is the highest, the crops grow fastest, and various meteorological disasters such as drought, waterlogging and wind disasters are also the most frequent in many areas. During the summer heat, China folk have the custom of drinking tea, drying ginger and burning incense.

　　Beginning of Autumn

　　Beginning of autumn, the first solar term in autumn, marks the official start of the autumn season. "Autumn" means that the summer is cool. From this day on, autumn begins, the autumn is crisp, the moon is bright and the wind is clear. Since then, the temperature has gradually decreased from the hottest.

　　End of Heat

　　Being in the summer heat means "getting out of the summer heat", which means leaving in the heat. It is a turning point in the temperature drop. It is a symbol of the cooling climate, indicating that the summer day is over and autumn is of meteorological significance.

　　White Dew

　　The Millennium is the fifteenth of the twenty-four solar terms. At this time, the weather is getting colder, and many dewdrops will be found on the ground and leaves in the early morning. This is because the water vapor condenses on it at night, hence the name. When you enter the Millennium, you will feel a little cold at night.

　　Autumn Equinox

　　The autumnal equinox is usually from September 22 to 24 every year. There are two meanings of "autumnal equinox": first, it means that the sun reaches 180 degrees of the yellow meridian on this day and directly hits the equator of the earth, so the day and night are equally divided for 24 hours, and from this day on, it gradually changes from a long white night to a short white night; Second, the climate changes from hot to cold.

　　Cold Dew

　　Cold dew means that the temperature is lower than when it is white dew, and the dew on the ground is colder, which is about to condense into frost. During the cold dew season, Nanling and the vast areas to the north have entered autumn, the northeast has entered late autumn, and the northwest has entered or will soon enter winter.

　　Frost’s Descent

　　First frost solar term means that the weather is getting colder and the first frost appears. It is the last solar term in autumn, and it also means that winter is about to begin. In first frost season, health care is particularly important. There is a folk proverb that "it is better to make up for first frost once a year".

　　Beginning of Winter

　　Beginning of winter is one of the 24 solar terms in the lunar calendar and one of the traditional festivals in China. Li, Jian Shi also means that winter begins from now on. Winter means the end, which means that crops should be collected after harvest.

　　Minor Snow

　　Light snow solar terms, the temperature dropped, and it began to snow, but it was not yet the season of heavy snow, so it was called light snow. Before and after the light snow, the Yellow River basin began to snow (the snowfall in the south was two solar terms later); In the north, it has entered the freezing season.

　　Major Snow

　　Heavy snow marks the official start of the mid-winter season. At this time, the weather is colder, and the possibility of snowfall is greater than that of light snow. It does not mean that the snowfall must be very large. Before and after the heavy snow, there was gradually snow in the Yellow River Basin. In the north, it’s already the severe winter of "thousands of miles frozen, Wan Li snowing".

　　Winter Solstice

　　The winter solstice is an important solar term in the China lunar calendar and a traditional festival of the Chinese nation. There is a folk custom of eating jiaozi on the winter solstice. On this day, the northern hemisphere has the shortest day and the longest night, and it began to enter the cold weather. As the saying goes, eating noodles on the winter solstice makes a day grow longer.

　　Minor Cold

　　Slight cold marks the official start of the season and winter. The coldest day of the year has arrived. According to the meteorological data of China, slight cold is the lowest temperature solar term, and only a few years of great cold have lower temperature than slight cold.

　　Major Cold

　　Great cold is the last of the 24 solar terms in the whole year. Around the Great Cold is the coldest season of the year. As the saying goes, "Walk on the ice in 3949". After the severe cold, beginning of spring followed, and the weather became warmer. At this point, the earth made a revolution around the sun and completed a cycle.

　　[Do you know the intangible cultural heritage of the motherland?]

　　China’s 24 solar terms were selected as intangible cultural heritage, so far, China has been selected as 39 items in the UNESCO Intangible Cultural Heritage List! Come and see what there are!

　　1. Kunqu Opera

　　Selected time: 2001

　　The oldest existing drama in China.

　　2. Guqin art

　　Selected time: 2003

　　One of the oldest plucked instruments in the world.

　　3. Xinjiang Uygur Muqam Art

　　Selected time: 2005

　　A large-scale comprehensive art form integrating song, dance and pleasure.

　　4. Mongolian long-tune folk songs

　　Selected time: 2005

　　An artistic form that condenses the wisdom of Mongolian people.

　　5. China seal cutting

　　Selected time: 2008

　　Show your skills and express your feelings between square inches

　　6. Engraving printing skills in China.

　　Selected time: 2009

　　Initiate the historical precedent of human copying technology

　　7. China’s calligraphy

　　Selected time: 2009

　　Unique modeling symbols and pen and ink rhythm

　　8. Chinese paper cutting

　　Selected time: 2009

　　Expressed the aesthetic taste of the general public.

　　9, China traditional wood construction skills.

　　Selected time: 2009

　　Reflect the traditional social hierarchy and interpersonal relationship in China.

　　10. craftsmanship of nanjing yunjin brocade

　　Selected time: 2009

　　Continuing the tradition of royal weaving in China.

　　11. Dragon Boat Festival

　　Selected time: 2009

　　Traditional festivals with unique national spirit and rich cultural connotation.

　　12. China Korean Agricultural Music Dance

　　Selected time: 2009

　　Set performance, singing and dancing in one.

　　13. Epic Gesar

　　Selected time: 2009

　　Grand narrative about the sacred achievements of Gesar, an ancient Tibetan hero.

　　14. Dong people’s big songs

　　Selected time: 2009

　　Pass on the cultural information of a nation.

　　15. Gansu flowers

　　Selected time: 2009

　　It has the special value of multi-ethnic cultural exchange.

　　16. Xinjiang Manas epic

　　Selected time: 2009

　　One of China’s three epics.

　　17. Mazu believes in customs

　　Selected time: 2009

　　China’s most influential patron saint of navigation.

　　18. Mongolian Humai

　　Selected time: 2009

　　A magical singing art created by Mongolians.

　　19. Fujian Nanyin

　　Selected time: 2009

　　One of the oldest existing music in China.

　　20. Regong Art

　　Selected time: 2009

　　Tangka, murals, pile embroidery, sculpture and other Buddhist plastic arts.

　　21, China traditional mulberry silk weaving skills.

　　Selected time: 2009

　　Cultural identification of Chinese national identity.

　　22. Tibetan Opera

　　Selected time: 2009

　　Reflect the life, thoughts and feelings of the Tibetan people.

　　23. Traditional firing techniques of Longquan celadon

　　Selected time: 2009

　　A traditional handicraft with production, skill and artistry.

　　24. Traditional production techniques of Xuan paper

　　Selected time: 2009

　　Outstanding representative of traditional handmade paper.

　　25. Drum music in Xi ‘an

　　Selected time: 2009

　　A typical representative of China’s traditional instrumental culture.

　　26. Cantonese Opera

　　Selected time: 2009

　　China’s North-South Opera is a master.

　　27. Qiang Year

　　Selected time: 2009

　　The Qiang people express their respect and worship for all living things, the motherland and their ancestors.

　　28. Traditional Construction Techniques of China Wooden Arch Bridge

　　Selected time: 2009

　　The technical system of arch bridge using core technologies such as "beam braiding".

　　29. Traditional spinning, dyeing, weaving and embroidery skills of Li nationality

　　Selected time: 2009

　　Set spinning, dyeing, weaving and embroidery in one.

　　30. Maixi Refu

　　Selected time: 2010

　　It’s the bottom of the valley, the remains and development of Uygur ancestors’ sacrifice, blessing and celebration activities.

　　31. Manufacturing technology of China watertight compartment blessing boat.

　　Selected time: 2010

　　Its application in China began in the Tang Dynasty.

　　32. Chinese movable type printing

　　Selected time: 2010

　　One of four great inventions of ancient china.

　　33. Chinese medicine acupuncture

　　Selected time: 2010

　　So as to regulate the balance state of the human body and achieve health care and treatment.

　　34. Beijing Opera

　　Selected time: 2010

　　It is a dramatic performance art that combines singing, reading, doing and playing.

　　35. Hezhe rap art Imakan

　　Selected time: 2011

　　One person narrates by mouth in a combination of rap and singing, without musical instrument accompaniment.

　　36. Shadow play

　　Selected time: 2011

　　Color puppet images made of leather or paper, accompanied by music and singing to perform stories.

　　37. Fujian puppet show inheritor training plan

　　Selected time: 2012

　　It has been widely spread in southern Fujian since the 10th century.

　　38. abacus

　　Selected time: 2013

　　Known as "actually the oldest computer".

　　39. 24 solar terms

　　Selected time: 2016

　　In the international meteorological field, this time cognition system is known as "the fifth invention of China".

　　Source: China News Network WeChat WeChat official account (cns2012), People’s Daily Weibo Comprehensive